RENTRAK CORP
PRE 14A, 2000-07-14
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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<PAGE>

                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                           SCHEDULE 14A INFORMATION
               Proxy Statement Pursuant to Section 14(a) of the
                       Securities Exchange Act of 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [_]

Check the appropriate box:

[X]  Preliminary Proxy Statement         [_]  Confidential, for Use of the
                                              Commission Only (as permitted by
                                              Rule 14a-6(e)(2))

[_]  Definitive Proxy Statement

[_]  Definitive Additional Materials

[_]  Soliciting Material Under Rule 14a-12

                              RENTRAK CORPORATION
--------------------------------------------------------------------------------
               (Name of Registrant as Specified in Its Charter)


--------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.


     (1) Title of each class of securities to which transaction applies:

     -------------------------------------------------------------------------


     (2) Aggregate number of securities to which transaction applies:

     -------------------------------------------------------------------------


     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------


     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------


     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.

[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid:

     -------------------------------------------------------------------------


     (2) Form, Schedule or Registration Statement No.:

     -------------------------------------------------------------------------


     (3) Filing Party:

     -------------------------------------------------------------------------


     (4) Date Filed:

     -------------------------------------------------------------------------

Notes:



<PAGE>

                              RENTRAK CORPORATION
                              One Airport Center
                          7700 N.E. Ambassador Place
                            Portland, Oregon 97220

                                                                  July   , 2000
                                                                       --
To Our Shareholders:

     Our 2000 Annual Meeting of Shareholders will be held on
                                                             ----------------
2000, at            , Pacific Daylight Savings Time, at our executive offices,
         -----------
located at One Airport Center, 7700 N.E. Ambassador Place, Portland, Oregon,
97220.  On the following pages you will find the formal Notice of Annual Meeting
and Proxy Statement.  Our 2000 Annual Report is also enclosed.

     Whether or not you plan to attend the meeting in person, it is important
that your shares be represented and voted at the meeting. ACCORDINGLY, PLEASE
DATE, SIGN AND RETURN THE ENCLOSED WHITE PROXY CARD PROMPTLY. If you attend the
meeting, there will be an opportunity to revoke your proxy and to vote in person
if you prefer.

     If you have any questions or need assistance voting your proxy please call
our proxy solicitor Corporate Investor Communications, Inc. toll-free at 1-888-
560-9906.

                              Sincerely yours,



                              RON BERGER
                              Chairman of the Board

<PAGE>

                              RENTRAK CORPORATION
                              One Airport Center
                          7700 N.E. Ambassador Place
                            Portland, Oregon 97220

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          To Be Held            , 2000
                                     -----------
To the Shareholders of
Rentrak Corporation:

     The Annual Meeting of Shareholders of Rentrak Corporation ("Rentrak") will
be held on                    2000, at            , Pacific Daylight Savings
           ------------------          -----------
Time, at Rentrak's executive offices, located at One Airport Center, 7700 N.E.
Ambassador Place, Portland, Oregon, 97220, for the following purposes:

     1.   To elect a board of directors consisting of nine or five members,
          depending on the outcome of Proposal 2, each to serve until the next
          annual meeting of shareholders and until his successor is duly elected
          and qualified;

     2.   To act on a shareholder proposal to amend Rentrak's 1995 Restated
          Bylaws to fix the size of the board of directors at five (the
          "Shareholder Bylaw Proposal"), which is opposed by the board of
          directors;

     3.   To hear and consider reports from certain officers of Rentrak; and

     4.   To transact such other business as may properly come before the
          meeting or any adjournments thereof.

     The board of directors has fixed the close of business on        , 2000 as
                                                               -------
the record date for determining shareholders entitled to notice of, and to vote
at, the meeting and any adjournments or postponements thereof. The proxy
statement, proxy card and 2000 Annual Report to Shareholders accompany this
Notice.

     If you plan to attend the Annual Meeting:

     Please note that space limitations may make it necessary to limit
attendance only to Rentrak shareholders and the holders of shareholder proxies.
Admission to the meeting will be on a first-come, first-served basis.
Registration will begin at approximately            , and seating will be
                                         -----------
available at approximately           Cameras and recording devices will not be
                           ---------
permitted at the meeting. "Street name" shareholders will need to bring a copy
of a brokerage statement reflecting stock ownership as of the record date in
order to be admitted to the Annual Meeting.

     Whether or not you plan to attend the Annual Meeting, please fill out,
sign, date and promptly return the enclosed proxy in the enclosed postage paid
envelope. You may revoke your proxy in writing or at the Annual Meeting if you
wish to vote in person.

                              By Order of the Board of Directors:
                              F. Kim Cox, President and Secretary
                              Portland, Oregon
                              July ___, 2000

<PAGE>

                              RENTRAK CORPORATION
                              One Airport Center
                          7700 N.E. Ambassador Place
                            Portland, Oregon 97220

                                --------------

                                PROXY STATEMENT
                        ANNUAL MEETING OF SHAREHOLDERS
                          To Be Held         , 2000
                                     --------
                                --------------

Date, Time, Place of Meeting

     The board of directors of Rentrak Corporation ("Rentrak") is furnishing
this proxy statement and the accompanying Annual Report to Shareholders, notice
of annual meeting, and the enclosed WHITE form of proxy card in connection with
the Board's solicitation of proxies for use at Rentrak's 2000 Annual Meeting of
Shareholders (the "Annual Meeting"). The Annual Meeting will be held
                                                                     ----------
            , 2000, at             Pacific Daylight Savings Time, at Rentrak's
------------           -----------
executive offices, at One Airport Center, 7700 N.E. Ambassador Place, Portland,
Oregon 97220.

Solicitation and Revocation of Proxies

     Shares represented by the WHITE proxy that are properly dated, executed and
returned will be voted as directed on the proxy form. If no direction is given,
proxies will be voted FOR each of the director nominees selected by the board of
directors and AGAINST the Shareholder Bylaw Proposal (as defined below). If
other matters properly come before the Annual Meeting, the persons named in the
accompanying proxy will vote in accordance with their best judgment with respect
to such matters. Any proxy given by a shareholder may be revoked at any time
prior to its use by execution of a later-dated proxy delivered to Rentrak's
Secretary, by personal vote at the Annual Meeting, or by written notice of
revocation delivered to Rentrak's Secretary.

     Rentrak's board of directors has selected the two persons named on the
enclosed WHITE proxy card to serve as proxies in connection with the Annual
Meeting. These proxy materials and the accompanying Rentrak 2000 Annual Report
to Shareholders are being mailed on or about July ___, 2000 to shareholders of
record on           , 2000.
          ----------

Purposes of the Annual Meeting

     The Annual Meeting has been called for the following purposes:

     .  To elect a board of directors consisting of nine or five members,
        depending on the outcome of the Shareholder Bylaw Proposal (as defined
        below), each to serve until the next annual meeting of shareholders and
        until his successor is duly elected and qualified;

     .  To act on a shareholder proposal to amend Rentrak's 1995 Restated Bylaws
        to fix the size of the board of directors at five (the "Shareholder
        Bylaw Proposal"), which is opposed by the board of directors;

     .  To hear and consider reports from certain officers of Rentrak; and

     .  To transact such other business as may properly come before the meeting
        or any adjournments thereof.

<PAGE>

     Section 2.3.1 of Rentrak's 1995 Restated Bylaws, as amended, sets forth
procedures to be followed for introducing business at a shareholders meeting.
Rentrak has no knowledge of any other matters that may be properly presented at
the Annual Meeting. If other matters do properly come before the Annual Meeting
in accordance with the 1995 Restated Bylaws, the persons named in the proxy card
will vote your proxy in accordance with their judgment on such matters in the
exercise of their sole discretion.

Record Date and Shares Outstanding

     Only shareholders of record at the close of business on         , 2000 (the
                                                             --------
"Record Date") are entitled to notice of, and to vote at, the Annual Meeting.
At the close of business on the Record Date,            shares of Rentrak common
                                             ----------
stock were outstanding and held of record by     stockholders.  For information
                                             ---
regarding the ownership of Rentrak common stock by holders of more than five
percent (5%) of the outstanding shares and by Rentrak's directors and executive
officers, see "Security Ownership of Certain Beneficial Owners and Management."

Voting; Quorum

     Each share of common stock outstanding on the Record Date is entitled to
one vote per share at the Annual Meeting.  Shareholders are not entitled to
cumulate their votes.  The presence, in person or by proxy, of the holders of a
majority of Rentrak's outstanding shares of common stock is necessary to
constitute a quorum at the Annual Meeting.

Vote Required

     If a quorum is present at the Annual Meeting, the Shareholder Bylaw
Proposal will be approved if the number of votes cast for the proposal exceed
the number of votes cast against it. If the Shareholder Bylaw Proposal is
rejected, the nine director nominees who receive the greatest number of votes
cast in person or by proxy will be elected as directors. If the Shareholder
Bylaw Proposal is approved, the five director nominees who receive the greatest
number of votes cast in person or by proxy will be elected as directors.

Effect of Abstentions

     If you abstain from voting, your shares will be deemed present at the
Annual Meeting for purposes of determining whether a quorum is present.
However, abstentions will not count as votes "for" or "against" a proposal.
Directors are elected by a plurality of the votes cast and only votes cast in
favor of a nominee will have an effect on the outcome.  Therefore, abstention
from voting will not affect the outcome of the election of directors.
Similarly, abstentions will not affect the outcome of the vote on the
Shareholder Bylaw Proposal.

Effect of Broker Non-Votes

     If a broker holds your shares in street name, you should instruct your
broker how to vote.  Broker non-votes (i.e. shares held by a broker or nominee
which are represented at the meeting, but with respect to which such broker or
nominee is not entitled to vote on a particular proposal) are deemed present at
the Annual Meeting for purposes of determining whether a quorum is present.
However, broker-non-votes are not counted as votes "for" or "against" a proposal
and are not counted in determining the number of votes cast on a proposal.
Accordingly, broker non-votes will have no effect on the outcome of the election
of directors or the Shareholder Bylaw Proposal.

2000 Shareholder Proposals

     The deadline for shareholders to submit proposals to be considered for
inclusion in the proxy statement for

                                       2
<PAGE>

the 2001 Annual Meeting of Shareholders is February ___, 2001. In addition, to
be considered at the 2001 Annual Meeting of Shareholders, Section 2.3.1 of
Rentrak's 1995 Bylaws, as amended, requires shareholders to provide certain
information and deliver notice of all proposals, matters and other business to
Rentrak's principal executive office no later than sixty (60) calendar days and
no earlier than ninety (90) calendar days prior to the first anniversary of the
2000 Annual Meeting.

                                  PROPOSAL 1
                             ELECTION OF DIRECTORS

     On July 5, 2000, Rentrak's board of directors amended Section 3.2 of
Rentrak's 1995 Restated Bylaws to eliminate the staggered board of directors.
Section 3.2 divided the board into three classes and provided that the directors
in each class would serve staggered three year terms.  As amended, Section 3.2
of Rentrak's 1995 Restated Bylaws provide that the board of directors shall
consist of between three and nine members, with the specific number to be
established by resolution of the board. The board of directors has established
the number of directors to be nine, which is the current number of directors.

     Notwithstanding the foregoing bylaw amendment, because current directors
were elected to three-year terms at a time when the board was divided into three
classes, the terms of only three directors legally expire at the Annual Meeting.
Under Oregon law, the other six directors would continue to serve the remainder
of the full three-year term for which they were elected by Rentrak's
shareholders. However, in order to effectuate the purpose of the board of
directors' recent bylaw amendment removing staggered terms, these six directors
have agreed to resign their position as such, effective at the Annual Meeting
immediately prior to the election of directors. Accordingly, shareholders are
being asked to elect a board of nine directors at the Annual Meeting, each to
serve until the next annual meeting of shareholders and until his successor is
duly elected and qualified.

     The board of directors has nominated the individuals named below to fill
the nine seats.  The board of directors believes that each nominee will be
available to serve as a director.  However, if any nominee is not a candidate on
the date of the Annual Meeting or otherwise declines to or cannot serve as a
director, the proxy will be voted for such other person or persons as the board
in its discretion may recommend.  Proxies cannot be voted for more than nine
nominees.  If a vacancy occurs after the Annual Meeting, the board of directors
may elect a replacement to serve for the remainder of the unexpired term.

     The board of directors recommends a vote "FOR" the election of each of the
following director nominees.

     PETER BALNER (53). Mr. Balner is currently the President and Chief
Executive Officer of Blowout Video, Inc., a wholly owned subsidiary of Rentrak,
a position he has held since September 1997. Prior to joining Blowout,
Mr. Balner served from May 1996 to August 1997 as a Director and Executive Vice
President, Corporate Retail Operations and Development, of West Coast
Entertainment Corporation, a publicly traded video retailer. He also served from
December 1981 to May 1996 as the President and Chief Executive Officer of Palmer
Corporation, a video retailer operating primarily in metropolitan New York. Mr.
Balner serves as a director of The Enterprise Bank and Supermax, Inc. Mr. Balner
has been a director of Rentrak since May 2000.

     PRADEEP BATRA (54). Since February 1985, Mr. Batra has served as President
of Unique Business Systems ("UBS"), a vertical market software developer. Among
other things, UBS develops and markets point-of-sale ("POS") software that some
of Rentrak's retail video store customers use to capture rental and sale
activity and report such activity to Rentrak. UBS is party to a POS vendor
agreement and several other agreements with Rentrak and two Rentrak
subsidiaries. Mr. Batra also serves as a director of UBS and Synera Systems.
Mr. Batra has been a director of Rentrak since February 1998.

     SKIPPER BAUMGARTEN (53). Since 1990, Mr. Baumgarten has served as President
of Surety

                                       3
<PAGE>

Associates Holding Company. Mr. Baumgarten also serves as CEO and Chairman of
the Board of American Contractors Indemnity Co., an insurance company. Mr.
Baumgarten has been a director of Rentrak since February 1998.

     RON BERGER (52). Since founding Rentrak in 1977, Mr. Berger has served as
President (up until May 2000) and Chief Executive Officer of Rentrak, except for
brief periods in other positions in 1981 and 1984. Since September 1984, he has
also served as Rentrak's Chairman of the Board. Mr. Berger also serves as
Chairman and a Director of Rentrak Japan K.K., and as a Director of Rentrak UK,
Rentrak Canada, and BlowOut Video, Inc. Mr. Berger is a member of the board of
directors of American Contractors Indemnity Co., the Video Software Dealers
Association, Fast Forward Foundation, and the Board of Trustees of The Nature
Conservancy of Oregon.

     JAMES JIMIRRO (63). Since 1986, Mr. Jimirro has been the Chairman of the
board of directors, President and Chief Executive Officer of J2 Communications,
a company that supplies video product to Rentrak. Mr. Jimirro has been a
director of Rentrak since November 1990. Since April 1998, he has served as
Chairman of the Board and a director of Rentrak UK.

     TAKAAKI KUSAKA (47). Since April 1991, Mr. Kusaka has served as President
and as a director of Rentrak Japan. Rentrak currently owns a nine percent (9%)
equity interest in Rentrak Japan. Mr. Kusaka has also served as Chairman of
BlowOut Japan and Top Share Co., Ltd., since April 1997. Mr. Kusaka has been a
director of Rentrak since 1999.

     BILL LEVINE (80). In January 1988, Mr. LeVine founded and became President
of LeVine Enterprises, Inc., an investment firm. Mr. LeVine also serves as a
director of Mellon West Coast Bank, B.C.T. Inc., Fast Frame, and American
Contractors Indemnity Co. Mr. LeVine has been a director of Rentrak since April
1985.

     MUNEAKI MASUDA (49). Mr. Masuda founded Rentrak Japan, a joint venture
formed between Rentrak and Culture Convenience Club Co., Ltd. ("CCC"). Rentrak
currently owns a nine percent (9%) equity interest in Rentrak Japan. Mr. Masuda
is the controlling stockholder of So-Tsu Company, which in turn holds
controlling interests in CCC and Rentrak Japan. Since founding CCC, Mr. Masuda
has served as President except for the period from October 1996, through
February 2000, when he served as its Chairman. Until February 2000, Mr. Masuda
also served as President of DIRECTV Japan. Mr. Masuda has been a director of
Rentrak since August 1990. Mr. Masuda is also a director of GAGA Communications,
Digital Hollywood and Rentrak Japan. Pursuant to a Common Stock Purchase
Agreement between Rentrak and CCC, entered into as of December 20, 1989,
Rentrak's board of directors is required, subject to fiduciary obligations to
all shareholders, to nominate Mr. Masuda, CCC's designee, as a director and use
its best efforts to vote in favor of Mr. Masuda those shares for which Rentrak's
management and Board hold proxies or are otherwise entitled to vote.

     STEPHEN ROBERTS (62). Mr. Roberts is President and CEO of The S. Roberts
Company (founded in 1985), a consulting firm to the entertainment industry. Mr.
Roberts is a member of the Academy of Motion Pictures Arts and Sciences, the
Academy of Television Arts and Sciences, and a former director of the Motion
Picture Association of America. Mr. Roberts is a director of CTN Media Group,
College Television Network and Rentrak Japan. Mr. Roberts has been a director of
Rentrak since December 1988.

     See "CERTAIN RELATIONSHIPS AND TRANSACTIONS" for a discussion of certain
agreements and relationships between Rentrak and its directors.

                                       4
<PAGE>

                     COMMITTEES AND MEETINGS OF THE BOARD

     The board of directors has a Compensation Committee and an Audit Committee.
The board of directors does not have a nominating committee.

     The Compensation Committee is responsible for evaluating the performance of
Rentrak's management and determining the method of compensating Rentrak's
salaried employees. During the fiscal year ended March 31, 2000, the
Compensation Committee held two meetings.  From the beginning of Rentrak's most
recent fiscal year until August 23, 1999, the Compensation Committee was
comprised of Skipper Baumgarten, Herbert Fischer and Bill LeVine.  Mr. Fischer
resigned from Rentrak's board of directors on August 23, 1999, and was
subsequently replaced on the Compensation Committee by Takaaki Kusaka.

     The Audit Committee is comprised of Pradeep Batra, James Jimirro and Bill
LeVine and is responsible for evaluating the integrity of Rentrak's financial
reporting to shareholders.  During the fiscal year ended March 31, 2000, the
Audit Committee held four meetings.

     During the fiscal year ended March 31, 2000, the board of directors held
four regular meetings, each of which was conducted in person, and six special
meetings, each of which was conducted by telephone conference call.  While in
office, each director attended at least seventy-five percent (75%) of the total
number of meetings held by the board of directors and the committees of the
board of directors on which he served during the fiscal year ended March 31,
2000, except for Muneaki Masuda, who attended seventy percent (70%) of Rentrak's
board of directors meetings.

                                       5
<PAGE>

        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth, as of June 20, 2000, certain information
regarding the beneficial ownership of Rentrak common stock by (i) each person
believed by Rentrak to be the beneficial owner of five percent (5%) or more of
Rentrak's outstanding shares of common stock, (ii) each director of Rentrak,
(iii) Rentrak's Chief Executive Officer and the next four most highly
compensated executive officers during the last completed fiscal year who were
serving as executive officers at the end of the fiscal year (the "Named
Executive Officers") and (iv) the directors and the executive officers as a
group.

<TABLE>
<CAPTION>
                                                                                     Shares Beneficially Owned
--------------------------------------------------------------      -------------------------------------------------------
Directors, Executive Officers and 5% Shareholders (1)                        Number (2)                   Percentage (2)
--------------------------------------------------------------      ------------------------       ------------------------

<S>                                                                    <C>                            <C>
Peter Balner                                                                      67,250  (3)                   *
Pradeep Batra                                                                     24,500  (4)                   *
Skipper Baumgarten                                                                70,000  (5)                   *
Ron Berger                                                                     1,759,366  (6)                 14.32%
F. Kim Cox                                                                       350,424                      2.85%
Marty Graham                                                                      72,539  (7)                   *
James Jimirro                                                                     45,566  (8)                   *
Takaaki Kusaka                                                                             0                    *
Bill LeVine                                                                      457,511  (9)                 3.72%
Muneaki Masuda                                                                 1,039,839 (10)                 8.44%
Carolyn Pihl                                                                      19,464 (11)                   *
Christopher Roberts                                                               48,856 (12)                   *
Stephen Roberts                                                                  109,663 (13)                   *
                                                                                                                *
All executive officers and directors as a group (17 persons)                   4,334,307 (14)                 33.74%

Culture Convenience Club Co., Ltd.                                               390,000 (15)                 3.17%
1-4-70 Shiromi, 16th Floor
Chuo-ku, Osaka 540, Japan

Rentrak Japan, K.K.                                                              614,000 (16)                 5.00%
4-20-3 Ebisu
Shibuya-Ku, Tokyo 150, Japan

Walt Disney Company                                                            1,543,203 (17)                 11.16%
500 South Buena Vista St.
Burbank, CA

Committee for the Achievement of Rentrak Excellence                            1,119,480 (18)                 9.10%
6656 Penninsula Way
Laingsburg, MI 48848

* Less than 1%
</TABLE>

(1)  The address of all Directors and executive officers is Rentrak's address:
     One Airport Center, 7700 N.E. Ambassador Place, Portland, Oregon 97220.
(2)  All percentages have been calculated based on the number of shares of
     Rentrak common stock that were issued and outstanding as of June 20, 2000.
     In accordance with SEC regulations, the number of shares and percentage
     calculation with respect to each shareholder assumes the exercise of all
     outstanding options such shareholder

                                       6
<PAGE>

      holds and that can be exercised within 60 days after the date of this
      proxy statement.
(3)   Includes 26,250 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(4)   Includes 10,000 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(5)   Includes 10,000 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(6)   Includes 43,200 shares held by Mr. Berger's parents, with respect to which
      Mr. Berger disclaims beneficial ownership.
(7)   Includes 72,535 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(8)   Includes 22,646 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(9)   Includes 10,000 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(10)  Mr. Masuda is an officer and controlling shareholder of Culture
      Convenience Club Co., Ltd. and So-Tsu Company. So-Tsu Company and Mr.
      Masuda are controlling shareholders of Rentrak Japan, K.K. Includes
      390,000 shares owned by Culture Convenience Club, Ltd. and 614,000 shares
      owned by Rentrak Japan, K.K. Also includes 35,839 shares of common stock
      exercisable within 60 days of the date of this table.
(11)  Includes 19,464 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(12)  Includes 47,558 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(13)  Includes 59,281 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(14)  Includes 555,114 shares of common stock subject to options exercisable
      within 60 days of the date of the table.
(15)  As indicated in footnote 10 to this table, these shares are beneficially
      owned by Muneaki Masuda, a director of Rentrak and controlling
      shareholder of Culture Convenience Club Co., Ltd.
(16)  As indicated in footnote 10 to this table, these shares are beneficially
      owned by Muneaki Masuda, a director of Rentrak and controlling
      shareholder of Rentrak Japan, K.K.
(17)  Includes 1,543,203 shares of common stock subject to warrants that are
      exercisable within 60 days of the date of this table.
(18)  Based on information set forth in the Amendment No. 2 to Schedule 13D,
      filed July 5, 2000 by the Committee for the Achievement of Rentrak
      Excellence. According to the Schedule 13D, Cecil D. Andrus (1,000 shares),
      Michael Annechino (97,400 shares), Mark A. Brown (119,550 shares), Thomas
      S. Cousins, Jr. (65,000 shares), George H. Kuper (0 shares), Joon S. Moon
      (1,000 shares), James G. Petcoff (11,500 shares), Gordon A. Reck (67,000
      shares), Donald W. Remlinger (75,000 shares), Paul Rosenbaum (250,730
      shares), David R. Rosencrantz (63,700 shares), Guy R. Wolcott (287,000
      shares), and Frederick L. Zehnder (80,600 shares), constitute a group
      that, collectively, beneficially owns 1,119,480 shares. According to the
      Schedule 13D, the foregoing persons may be deemed to be part of a "group"
      within the meaning of Section 13(d)(3) of the Securities Exchange Act of
      1934.

                                       7
<PAGE>

                              EXECUTIVE OFFICERS

     The names, ages, positions and backgrounds of Rentrak's current executive
officers are as follows:

<TABLE>
<CAPTION>

                                        Position      -----------------------------------------------------------------
Name                          Age      Held Since              Current Position(s) with Company and Background
----                          ---      ----------     -----------------------------------------------------------------
<S>                         <C>       <C>             <C>
Ron Berger                    51          1984        Chairman of the board of directors and Chief Executive Officer.
                                                      Since founding Rentrak in 1977, Mr. Berger has served as
                                                      director, and Chief Executive Officer, except for brief periods
                                                      in other positions in 1981 and 1984.  From 1977 through May 2000,
                                                      2000, Mr. Berger also served as President of Rentrak.  Since
                                                      September 1984, he has also served as Rentrak's Chairman of the
                                                      Board.  Mr. Berger serves as a member of the following boards of
                                                      directors: Rentrak Japan K.K.; Rentrak UK; Rentrak Canada;
                                                      Blowout Video, Inc.; American Contractors Indemnity Co.; Fast
                                                      Forward Foundation; and The Nature Conservancy of Oregon.

F. Kim Cox                    47          2000        President and Secretary.  In May 2000, Mr. Cox was
                                                      appointed President of Rentrak. From 1999 until May 2000, Mr. Cox
                                                      served as Executive Vice President and Secretary. From 1995
                                                      until 1999, Mr. Cox served as Executive Vice President, Chief
                                                      Financial Officer and Secretary. From 1991 until 1995, Mr. Cox served
                                                      as Executive Vice President - Strategic Planning, Secretary, and
                                                      Treasurer. From 1985 until 1991, Mr. Cox served as Chief Financial
                                                      Officer and Vice President of Finance. Prior to joining Rentrak in
                                                      1985, Mr. Cox was a practicing attorney with the firm Garvey, Schubert,
                                                      Adams & Barer from 1983 to 1985, and with the firm of McClaskey & Greig
                                                      from 1980 to 1983. Prior to that, Mr. Cox practiced accounting with
                                                      Arthur Andersen & Co.

Marty Graham                  42          1991        Vice President, Product Development.  Prior to joining Rentrak
                                                      in October 1988 as Director of Product Development, Mr. Graham
                                                      served as General Manager and Secretary/Treasurer of Pacific
                                                      Western Video Corporation since 1984, which owned and operated
                                                      two video retailer outlets, both of which participated in
                                                      Rentrak's PPT Program.

Richard Nida                  53          1998        Vice President, Investor Relations.  Prior to joining Rentrak in
                                                      September 1998, Mr. Nida served as the Director of Corporate
                                                      Communications and Investor Relations for Payless ShoeSource
                                                      from 1988 to August 1998.

Carolyn Pihl                  42          1999        Chief Financial Officer.  From March 1998 until August 1999, Ms.
                                                      Pihl served as Rentrak's Vice President, Finance, and Chief
                                                      Accounting Officer.  From May 1996 until February 1998, Ms. Pihl
                                                      served as Chief Accounting Officer.  Prior to joining Rentrak
</TABLE>

                                                    8
<PAGE>

<TABLE>
<S>                          <C>        <C>          <C>
                                                      in 1996, Ms. Pihl was a Senior Manager in the Audit and
                                                      Business Advisory Group of Arthur Andersen & Co. from 1991
                                                      to 1996.

Christopher Roberts           32          1994        Vice President, Sales.  Prior to becoming Vice President, Sales,
                                                      Mr. Roberts was Rentrak's National Director of Sales, a position
                                                      he held since September 1992.
</TABLE>

                                                    9
<PAGE>

                             EXECUTIVE COMPENSATION

     The following table sets forth all compensation paid by Rentrak to the
Named Executive Officers during the fiscal years ended March 31, 2000, 1999 and
1998.

                          Summary Compensation Table

<TABLE>
<CAPTION>
                                                                                      Long Term
                                                   Annual Compensation               Compensation
                                       ----------------------------------------------------------------
                                                                                          Awards
                                                                               ------------------------
                                                                                       Securities
                           Fiscal Year                                                 Underlying               All Other
      Name and               Ended          Salary            Bonus                  Options/SARs            Compensation
Principal Position (1)      March 31,          ($)              ($)                        (#)                          ($) (2)
------------------------------------------------------------------------------------------------------------------------------
<S>                        <C>            <C>              <C>                    <C>                      <C>
 Ron Berger, President        2000         429,353                2,264                 260,943(3)              (3,324)
 and Chief Executive          1999         405,540                    0                 510,481(3)              94,915
 Officer                      1998         408,972               62,258                       0                 31,241


 F. Kim Cox, Executive        2000         191,029               85,000                  32,623                  5,571
 Vice President and           1999         181,136                    0                  63,805                  6,065
 Secretary                    1998         198,397               62,824                       0                  8,195


 Marty Graham, Vice           2000         152,265               35,000                  10,000                  3,835
 President, Product           1999         140,083               15,000                       0                  4,032
 Development                  1998         137,371                5,000                  35,000                  6,110


 Carolyn Pihl, Chief          2000         147,753               30,000                  10,000                  1,500
 Financial Officer            1999         134,515                5,000                       0                  1,500
                              1998         110,913                9,000                  10,000                  1,500

 Christopher Roberts,         2000         137,596               26,750                  10,000                  1,500
 Vice President of Sales      1999         135,854               20,000                       0                  1,500
                              1998         121,593               23,000                  35,000                  1,500

</TABLE>

(1) Reflects principal position as of March 31, 2000.  In May 2000, Mr. Cox was
    appointed president.

(2) Amounts disclosed in this column reflect the following matching
    contributions during fiscal 2000 on behalf of the Named Executive Officers
    under Rentrak's 401(k) plan: Ron Berger $1,500, F. Kim Cox $1,500, Marty
    Graham $1,500, Carolyn Pihl $1,500, and Christopher Roberts $1,500. Rentrak
    also made payments to supplemental disability and life insurance plans
    during fiscal 2000 for the following Named Executive Officers: Ron Berger
    $22,948, F. Kim Cox $4,071, and Marty Graham $2,335. In addition, other
    compensation for Ron Berger includes lease and maintenance payments on an
    automobile and a fiscal 2000 credit of $47,717 related to a correction to an
    overcalculation of compensation in 1999.

(3) In May 1995, Rentrak adopted a shareholder rights plan designed to ensure
    that all of Rentrak's shareholders receive fair and equal treatment in the
    event of certain proposals to acquire Rentrak. Under the rights plan, each
    shareholder received a dividend of one right for each share of Rentrak's
    outstanding common stock, entitling the holder to purchase additional shares
    of common stock. The rights become exercisable after any person or group
    acquires 15% or more of Rentrak's outstanding stock. As a result of stock
    option grants made to Mr. Berger, his ownership may be deemed to have
    exceeded 15%, although under applicable SEC rules his ownership has not
    exceeded 15%. As permitted by the provisions of the rights plan, the board
    of directors has determined that, to the extent Mr. Berger's ownership
    exceeded 15%, it was inadvertent. Following the board's determination, Mr.
    Berger delivered for cancellation all of the options granted to him in
    fiscal 2000 (covering 260,943 shares) and a portion of the options granted
    to him in fiscal 1999 (covering 243,659 shares). Under the rights plan, the
    board of directors, at their discretion, retains the right to waive the 15%
    threshold with respect to any person (including Mr. Berger) or transaction
    or terminate the rights plan.


                                      10
<PAGE>

Stock Option Grants

     The following table sets forth information concerning stock option grants
to each of the Named Executive Officers during the fiscal year ended March 31,
2000.  Rentrak did not grant any stock appreciation rights to the Named
Executive Officers during the fiscal year.

                       Option Grants In Last Fiscal Year

<TABLE>
<CAPTION>

                                                                                      Potential realizable
                                                                                        value at assumed
                                                                                     annual rates of stock
                                                                                       price appreciation
                               Individual Grants (1)                                   for option term (2)
-----------------------------------------------------------------------------------------------------------
                              Number of       % of total
                             securities         options
                             underlying       granted to
                              options        employees in     Exercise    Expiration
Name                          granted       fiscal year (3)   price (4)      date        5% ($)      10% ($)
-----------------------------------------------------------------------------------------------------------
<S>                         <C>             <C>               <C>         <C>          <C>        <C>
Ron Berger (5)              260,943(7)          52.15%          4.750       8/23/09   779,502    1,975,411
F. Kim Cox (5)                  32,623           6.52%          4.750       8/23/09    97,453      246,965
Marty Graham (5)                10,000           2.00%          2.813       4/01/09    17,691       44,832
Carolyn Pihl (6)                10,000           2.00%          2.813       4/01/09    17,691       44,832
Christopher Roberts (5)         10,000           2.00%          2.813       4/01/09    17,691       44,832
</TABLE>

(1)  Options granted include both incentive stock options and nonqualified stock
     options.  All option grants are subject to the discretion of the board of
     directors.

(2)  These calculations are based on certain assumed annual rates of
     appreciation as required by SEC rules and regulations governing the
     disclosure of executive compensation.  Under these rules, an assumption is
     made that the shares underlying the stock options shown in this table could
     appreciate at rates of five percent (5%) and ten percent (10%) per annum on
     a compounded basis over the ten-year term of the stock options.  Actual
     gains, if any, on stock option exercises are dependent on the future
     performance of Rentrak's common stock and overall stock market conditions.
     There can be no assurance that the gains reflected in this table will be
     achieved.

(3)  In fiscal 2000, Rentrak granted options covering a total of 119,271 shares
     to its employees and options covering a total of 62,500 shares to its non-
     employee directors.

(4)  The exercise price per share equals the market price of Rentrak's common
     stock on the date of grant.

(5)  Option vests twenty percent (20%) per year on each anniversary of the grant
     date.

(6)  Option vests twenty-five percent (25%) per year on each anniversary of the
     grant date.

(7)  This option was cancelled in its entirety on June 21, 2000. See note 3 to
     the Summary Compensation Table, above.

                                      11
<PAGE>

Stock Option Exercises

     The following table sets forth certain information concerning stock option
exercises by each of the Named Executive Officers during the fiscal year ended
March 31, 2000, and the value of in-the-money options (i.e., options in which
the market value of Rentrak common stock exceeds the exercise price of the
options) held by such individuals on March 31, 2000.  The value of in-the-money
options is based on the difference between the exercise price of such options
and the closing price of Rentrak common stock on March 31, 2000, which was
$5.50.

                   Aggregated Option Exercises in Fiscal 2000
                           and Year End Option Values

<TABLE>
<CAPTION>
                                                                   Number of Securities
                                                                  Underlying Unexercised             Value of Unexercised
                                                                  Options at Year End (#)    In-the-Money Options at Year End ($)
                                                           --------------------------------  ------------------------------------
                            Shares
                          Acquired on          Value
        Name              Exercise(#)       Realized ($)      Exercisable     Unexercisable     Exercisable        Unexercisable
---------------------  ---------------   ---------------   ---------------   --------------  ---------------    ----------------
<S>                      <C>               <C>               <C>              <C>              <C>                 <C>
Ron Berger                           0                 0         1,331,024          669,328(1)       860,697             279,479
F. Kim Cox                       5,357            19,317           301,336          110,807          319,880              41,507
Marty Graham                         0                 0            65,535           28,000           71,985              62,495
Carolyn Pihl                         0                 0            13,035           17,679           12,320              35,352
Christopher Roberts                  0                 0            44,850           30,500           42,960              45,620
</TABLE>

(1)  Effective June 21, 2000, the options granted to Mr. Berger in fiscal 2000
     (covering 260,943 shares) were cancelled in their entirety and the options
     granted to Mr. Berger in fiscal 1999 were cancelled with respect to 243,659
     shares. See note 3 to the Summary Compensation Table, above. None of the
     cancelled options were exercisable as of the end of fiscal 2000.


                                                  12
<PAGE>

Compensation of Directors

     Rentrak compensates directors, other than employees who are directors, for
their services by payment of $500 for each in-person board meeting they attend
and $500 for each telephone conference board meeting they attend.  In addition,
each non-employee director is paid an annual board fee of $25,000.  Rentrak also
reimburses directors for their travel expenses for each meeting attended in
person.  On April 1, 2000, each nonemployee director was automatically granted
an option to purchase 10,000 shares of Rentrak common stock, and each
nonemployee Committee Chairman was automatically granted an additional option to
purchase 2,500 shares of Rentrak common stock.  All such grants were made under
Rentrak's 1997 Equity Participation Program.

Employment Contracts and Termination of Employment and Change-In-Control
Arrangements

     RON BERGER.  Effective April 21, 1998, Rentrak entered into a five year
employment agreement with Mr. Berger under which Mr. Berger is employed as the
Chairman of the board of directors, Chief Executive Officer and President of
Rentrak. Under the agreement, Mr. Berger's initial annual base salary was
$400,000, subject to increases on April 1 of each year during the term of the
agreement equal to the greater of four percent (4%) or the change in the
Consumer Price Index for the preceding calendar year. Mr. Berger is also
entitled to an annual bonus for each fiscal year equal to five percent (5%) of
the amount by which Rentrak's pre-tax profits (as defined in the agreement) for
such fiscal year exceed Rentrak's pre-tax profits in the prior fiscal year. If
Mr. Berger is terminated for "cause" (as defined in the agreement), he will
receive only the full amount of all compensation accrued as of the date of
termination. If Mr. Berger is terminated without cause or Mr. Berger terminates
his employment for "good reason" (as defined in the agreement), or if Mr. Berger
is terminated following a "change of control" or "potential change of control"
(both as defined in the agreement), Mr. Berger may elect to receive a severance
payment equal to the greater of: (i) the remaining compensation payable under
the agreement, with bonus calculated as the greater of the bonus paid with
respect to the immediately preceding fiscal year or the average bonus paid for
the three immediately preceding fiscal years; or (ii) three times the sum of (a)
Mr. Berger's base salary in the fiscal year of termination plus (b) the greater
of the bonus paid to Mr. Berger with respect to the immediately preceding fiscal
year or the average bonus paid for the three immediately preceding fiscal years.
If Mr. Berger is terminated due to his death or disability, he or his estate or
legal representative is entitled to receive, in a lump sum, the amount of base
salary and bonus accrued through the date of termination plus one year's base
salary. The agreement expires on March 31, 2003.

     F. KIM COX.  Effective April 1, 1998, Rentrak entered into a four year
employment agreement with Mr. Cox under which he is employed as an Executive
Vice President of Rentrak. Under the agreement, Mr. Cox received an annual base
salary of $178,500 for the period ending March 31, 1999 and $187,425 for the
period ending March 31, 2000, and will receive an annual base salary of $196,796
for the period ending March 31, 2001 and $206,636 for the period ending March
31, 2002. If Mr. Cox terminates his employment within two months after a "change
of control" (as defined in the agreement), he is entitled to a severance payment
equal to one year's base salary. If Mr. Cox is terminated without "cause" (as
defined in the agreement), he is entitled to receive one year's base salary,
subject to reduction should Mr. Cox find alternative employment of "comparable
status" (as defined in the agreement), or if he does not exercise his best
efforts to find such employment of comparable status. If Mr. Cox is terminated
for cause, he will receive only the amount of compensation accrued through the
date of termination. If Mr. Cox is terminated due to his death or disability, he
or his legal representative is entitled to receive all compensation accrued as
of the date of termination plus a lump sum severance payment equal to 180 days'
base salary. The agreement was extended by the board of directors for one year
and is now scheduled to expire on March 31, 2003.

     MARTY GRAHAM.  Effective May 17, 1997, Rentrak entered into a five-year
employment agreement with Mr. Graham under which he is employed as the Vice
President, Product Development. Under the agreement, Mr. Graham receives an
annual salary of $130,000, with increases of $10,000 effective April 15 of each
year during the term of the agreement. Mr. Graham is also entitled to receive
certain cash bonuses for achieving specified objectives and, annually, an option
to purchase 5,000 shares of Rentrak common stock. If Mr. Graham is terminated
without "cause" (as defined in the agreement) within two years after a "change
of control" (as defined in the agreement), or if Mr. Graham terminates his
employment for "good reason" (as defined in the agreement), he is entitled to
receive the lesser of: (i) his base salary through the end of the agreement; or
(ii) one year's base salary during the current fiscal year. If Mr. Graham
terminates his employment without good reason within two months after a change
of control, he is entitled to receive the greater of: (i) one weeks' base salary
for each full year he has been employed by Rentrak; or (ii) two

                                      13
<PAGE>

months' base salary. If Rentrak otherwise terminates Mr. Graham without cause,
he is entitled to receive six months' base salary, subject to reduction should
he find other employment or should he not exercise his best efforts to find such
other employment. If Mr. Graham is terminated for cause, he will receive only
the full amount of his base salary accrued through the date of termination. If
Mr. Graham is terminated due to his death, his estate or legal representative
will receive the full amount of his base salary accrued through the date of
termination, plus severance of ninety (90) days' base salary at the rate in
effect on the date of his death. If Mr. Graham is terminated due to disability,
he or his legal representative will receive only the full amount of the base
salary accrued through the date of termination. During the period of disability,
but prior to termination of employment, Mr. Graham will receive all compensation
as set forth in the agreement.

     CAROLYN PIHL.  Effective May 6, 1996, Rentrak entered into a five year
employment agreement with Ms. Pihl under which she is employed as Rentrak's
Chief Accounting Officer.  Under the agreement, Ms. Pihl receives an annual
salary of $103,000, subject to increases at Rentrak's discretion during the
term of the agreement.  If Ms. Pihl is terminated without "cause" (as defined
in the agreement) within two years after a "change of control" (as defined in
the agreement), or if Ms. Pihl terminates her employment for "good reason" (as
defined in the agreement, she is entitled to receive the lesser of: (i) her base
salary through the end of the agreement; or (ii) six months' base salary. If
Rentrak otherwise terminates Ms. Pihl without cause, she is entitled to receive
three months' base salary, subject to reduction should Ms. Pihl find alternative
employment of "comparable status" (as defined in the agreement), or if she does
not exercise her best efforts to find such employment of comparable status. If
Ms. Pihl is terminated for cause, she will receive only the full amount of her
base salary accrued through the date of termination. If Ms. Pihl is terminated
due to her death or disability, she or her estate or legal representative will
receive only the full amount of her base salary accrued through the date of
termination. During any period of disability, but prior to termination of
employment, Ms. Pihl will receive all compensation as set forth in the
agreement.

     CHRISTOPHER ROBERTS.  Effective October 27, 1997, Rentrak entered into a
five-year employment agreement with Mr. Roberts under which he is employed as
Rentrak's Vice President, Sales.  Under the agreement, Mr. Roberts received an
initial base salary of $130,000, subject to increases of $5,000 on April 15 of
each year during the term of the agreement. If Mr. Roberts is terminated without
"cause" (as defined in the agreement) within two years after a "change of
control" (as defined in the agreement), or if Mr. Roberts terminates his
employment for "good reason" (as defined in the agreement), he is entitled to
receive the lesser of: (i) his base salary through the end of the agreement; or
(ii) one year's base salary during the current fiscal year. If Rentrak otherwise
terminates Mr. Roberts without cause, he is entitled to receive six months' base
salary, subject to reduction should he find other employment or should he not
exercise his best efforts to find such other employment. If Mr. Roberts is
terminated for cause, he will receive only the full amount of his base salary
accrued through the date of termination. If Mr. Roberts is terminated due to his
death, his estate or legal representative will receive the full amount of his
base salary accrued through the date of termination, plus severance of ninety
(90) days' base salary at the rate in effect on the date of his death. If Mr.
Roberts is terminated due to disability, he or his legal representative will
receive only the full amount of the base salary accrued through the date of
termination. During the period of disability, but prior to termination of
employment, Mr. Roberts will receive all compensation as set forth in the
agreement.

Compensation Committee Interlocks and Insider Participation

     From the beginning of fiscal 2000 through August 23, 1999, the Compensation
Committee was comprised of Skipper Baumgarten, Herbert Fischer and Bill LeVine.
Mr. Fischer resigned from the board of directors effective August 23, 1999, and
was subsequently replaced on the Compensation Committee by Takaaki Kusaka.  Ron
Berger is a director of American Contractors Indemnity Co., a company for which
Skipper Baumgarten serves as Chief Executive Officer.  Ron Berger is also
Chairman of the board of directors of Rentrak Japan, a company for which Takaaki
Kusaka serves as President.

                                      14
<PAGE>

REPORT OF THE COMPENSATION COMMITTEE ON THE COMPENSATION OF THE CHIEF EXECUTIVE
                       OFFICER AND ALL EXECUTIVE OFFICERS

     The "Report of the Compensation Committee on the Compensation of the Chief
Executive Officer and All Executive Officers" shall not be deemed incorporated
by reference by any general statement incorporating this proxy statement into
any filing under the Securities Act of 1933 or under the Securities Exchange Act
of 1934, except to the extent that Rentrak specifically incorporates this
information by reference, and shall not otherwise be deemed filed under such
Acts.

     The Compensation Committee of Rentrak determines the compensation of all
executive officers of Rentrak, including Ron Berger, Rentrak's Chairman of the
Board and Chief Executive Officer. Compensation decisions for all executive
officers of Rentrak are based on Rentrak's executive compensation philosophy.
This compensation philosophy has four primary principles: (i) link executive
compensation to the creation of sustainable increases in shareholder value; (ii)
provide executive compensation rewards contingent upon organizational
performance; (iii) differentiate compensation based on individual executive
contribution; and (iv) encourage the retention of a sound management team.

     To implement this philosophy, the Compensation Committee structures
executive compensation by employing three primary components - annual salary,
performance bonuses and a long-term incentive program consisting of stock option
grants. Ownership of shares of Rentrak's common stock by executives is
encouraged and forms a significant component of the total executive compensation
package. The higher the position of the executive, the greater the percentage
his compensation is likely to consist of long-term incentive programs. In
addition, the Compensation Committee looks to competitive factors in the
development of total executive compensation packages.

                     Annual Salary and Performance Bonuses
                     -------------------------------------

     The Compensation Committee fixes the yearly salary of each executive
officer subject to contractual arrangements (previously approved by the
Compensation Committee). The yearly salary reflects the level of duties and
responsibilities of the executive officer, the executive officer's experience
and prior performance, industry practices and the financial performance of
Rentrak in both absolute and relative terms. Salaries are reviewed annually by
the Compensation Committee and are increased when warranted by executive
performance and competitive practices. In establishing various compensation
levels for executive officers, including the Chief Executive Officer, the
Compensation Committee took into account the revenues generated by domestic PPT,
management's commitment to developing new products and management's effort to
diversify its business within the video industry.

     The Compensation Committee also awards performance bonuses. Performance
bonuses, if earned, are generally paid once Rentrak's fiscal year end results
are known. Performance bonuses are based upon: (i) the executive officer's
performance against individual goals; (ii) the performance of the executive
officer's unit within Rentrak against that unit's goals; and (iii) the
performance of Rentrak against company-wide goals. Goals vary from year to year
and from unit to unit and, with regard to executive officers, usually include
both quantitative and qualitative factors. In fixing the bonuses for fiscal
2000, quantitative goals evaluated by the Compensation Committee included goals
based on specific profit targets. Qualitative goals included goals based on
strategic positioning and business development.

     From time to time, the Compensation Committee has awarded one-time bonus
payments to certain executive officers as a result of extraordinary
circumstances, such as the consummation of financing or the attainment of
special unit goals.

                                      15
<PAGE>

                          Long-Term Incentive Program
                          ---------------------------

     Stock option grants are used to motivate employees to focus on Rentrak's
long-term performance, and Rentrak has long maintained stock option plans for
all qualified employees, including all executive officers. The Compensation
Committee fixes the terms and the size of the grants of stock options to all
recipients, including all executive officers. The size of the grants is based
upon the employees' duties, responsibilities, performance, experience and
anticipated contribution to Rentrak.

     The Compensation Committee typically awards stock options to executive
officers on an annual basis in the exercise of their discretion. Additional
grants may be made in the event of an executive officer's promotion. In fiscal
2000, Rentrak granted options to purchase 338,566 shares of common stock to its
executive officers.

                                Section 162(m)
                                --------------

     During 1993, the Internal Revenue Code of 1986, as amended (the "Code"),
was amended to include a provision which denies a deduction to any publicly held
corporation for compensation paid to any "covered employee" (defined as the CEO
and a corporation's other four most highly compensated officers, as of the end
of a taxable year) to the extent that the compensation exceeds $1 million in any
taxable year of the corporation beginning after 1993. It is Rentrak's policy to
qualify all compensation paid to its top executives, in a manner consistent with
Rentrak's compensation policies, for deductibility under the 1993 law in order
to maximize Rentrak's income tax deductions. However, this policy does not rule
out the possibility that compensation may be approved that may not qualify for
the compensation deduction, if in light of all applicable circumstances it would
be in Rentrak's best interests for such compensation to be paid.

 Compensation of Ron Berger, Chairman of the Board and Chief Executive Officer
 -----------------------------------------------------------------------------

     Ron Berger has served as Chairman of the Board and Chief Executive Officer
of Rentrak since September 1977. In fixing salary and target bonus levels, as
well as determining the size of any stock option grants, the Compensation
Committee reviewed the financial performance of Rentrak, including revenue and
profit levels as compared to Rentrak's performance goals. In addition, the
Compensation Committee reviewed the following factors: Mr. Berger's performance
as Chairman of the Board and Chief Executive Officer, his importance to Rentrak,
and the successful implementation of Rentrak's strategic goals and the
compensation packages of chief executive officers of other comparably sized
companies. Mr. Berger was awarded a bonus of $2,264 for fiscal 2000 in
accordance with the formula in his employment contract.

By:  The Compensation Committee:

Skipper Baumgarten    Bill LeVine    Takaaki Kusaka

                                      16
<PAGE>

              COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN OF
        RENTRAK CORPORATION NASDAQ MARKET INDEX AND PEER INDUSTRY GROUP

     The following chart compares the five year cumulative total return on
Rentrak's Common Stock with that of the NASDAQ Market Index and a peer industry
group. This graph also includes the "1999 Peer Group," as described below. The
comparison assumes $100 was invested on April 1, 1995 in each of the foregoing
and that all dividends, if any, were reinvested.

     Method of Selecting the 1999 Peer Group. Rentrak selected the peer group
used in last year's proxy statement from the public companies reported by Media
General Services as having the same company-level Standard Industrial
Classification ("SIC") Code as Rentrak, and which also were generally involved
in the movie entertainment business (collectively, the "1999 Peer Group"). The
1999 Peer Group was comprised of the following corporations: AMC Entertainment
Inc., American Champion Entertainment, Avenue Entertainment Group, Carlton
Communications, Carmike Cinemas, Cinar Corp. SUB VTG CL B, Cinemaster Luxury
Theaters, Dick Clark Productions, Film Roman Inc., Four Media Company, GC
Companies Inc., Image Entertainment Inc. Iwerks Entertainment Inc., J2
Communications, Kushner-Locke Co., Las Vegas Entertainment Network,
Laser-Pacific Media Corp., Liberty Media Group B AT&T, Lions Gate Entertainment,
Loews Cineplex Entertainment CP., Macrovision Corp., Metro-Goldwyn-Mayer Inc.,
Netter Digital Entertainment, New Frontier Media Inc., Peach Arch Entertainment
Inc., VDI Multimedia.

     The 2000 Peer Group. Rentrak believes the 1999 Peer Group is no longer an
appropriate comparison for purposes of assessing the performance of Rentrak
common stock, because the corporations within the group consist primarily of
movie distributors that face different economic conditions. For this reason,
Rentrak has compiled a new industry Peer Group (the "2000 Peer Group") that
includes corporations within the video distribution business and internet
fulfillment business, which are more closely aligned with Rentrak's core
businesses. The 2000 Peer Group is comprised of the following corporations:
Hastings Entertainment, Inc., Blockbuster, Inc., Big Star Entertainment, Inc.,
Hollywood Entertainment Corp., Movie Gallery, Inc., TCI Satellite Entertainment,
Inc., Valley Media, Inc., West Coast Entertainment Corp., Video City, Inc.,
Ascendant Solutions, Inc., and PFS Web, Inc.

     The following chart shall not be deemed incorporated by reference by any
general statement incorporating this proxy statement into any filing under the
Securities Act of 1933 or under the Securities Exchange Act of 1934, except to
the extent that Rentrak specifically incorporates this information by reference,
and shall not otherwise be deemed filed under such Acts.

                       [PERFORMANCE GRAPH APPEARS HERE]


                            Performance Graph Data
<TABLE>
<CAPTION>
         Measurement Period
        (Fiscal Year Covered)            Rentrak Corp.         MG Group Index       Peer Group Index        NASDAQ Market Index
        ---------------------            -------------         --------------       ----------------        -------------------
<S>                                    <C>                    <C>                  <C>                     <C>
       Measurement PT - 3/31/95             $100.00               $100.00               $100.00                    $100.00
            3/31/96                           80.77                130.74                 81.67                     134.51
            3/31/97                           42.31                108.59                103.20                     150.48
            3/31/98                          146.15                113.18                 63.13                     227.41
            3/31/99                           43.27                 71.29                 78.11                     297.18
            3/31/00                           84.62                 78.08                 33.68                     547.25
</TABLE>

                                              17
<PAGE>

                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

     Stephen Roberts, a stockholder and a member of Rentrak's board of
directors, provided general consulting services to Rentrak during fiscal 2000,
for which he received $142,181. Rentrak does not plan to continue to use Mr.
Roberts as a general consultant during fiscal 2001. In April, 2000, Rentrak
entered into an agreement with the S. Roberts Company, a Delaware corporation
owned by Mr. Roberts, to assist Rentrak in exploring certain strategic
dispositions of assets. In the event of successful implementation of this
strategy, Mr. Roberts would receive a success fee equal to two percent (2%) of
the total consideration paid, but not less than $200,000. This agreement will
expire on December 31, 2000.

     Dr. Pradeep Batra, a member of Rentrak's board of directors, is the
President and controlling shareholder of Unique Business Systems ("UBS"). In
addition to other business activities, UBS develops and sells point-of-sale
("POS") software that retail video stores use to track rental and sale activity.
Rentrak and UBS have entered into various agreements pursuant to which, among
other things: (i) they agree to cooperate to make UBS's POS software compatible
with Rentrak's PPT system; (ii) Rentrak agrees to pay a commission for each PPT
customer referred by UBS; and (iii) UBS agrees to share software maintenance
fees with Rentrak relating to a 1995 transaction in which UBS purchased certain
assets from Rentrak. In addition, Rentrak UK, a wholly owned subsidiary of
Rentrak that distributes videocassettes in the United Kingdom, is party to a POS
software agreement with UBS, and BlowOut Video, Inc., a wholly owned subsidiary
of Rentrak that owns and operates a chain of retail video stores and a retail
video Web site, purchased computer hardware and a POS software system from UBS.
During fiscal 2000, Rentrak paid UBS an aggregate of $62,000, Rentrak UK paid
UBS an aggregate of $70,000, and BlowOut Video, Inc. paid UBS an aggregate of
80,678.

     Muneaki Masuda, a member of Rentrak's board of directors, holds a
controlling interest in So-Tsu Company which in turn holds a controlling
interest in CCC and Rentrak Japan. Pursuant to an agreement between Rentrak and
Rentrak Japan, Rentrak Japan pays Rentrak an annual royalty, based on a June 1
to May 31 royalty year, equal to one and sixty-seven hundredths percent (1.67%)
of the first $47.9 million of Rentrak Japan's sales and one-half of one percent
(.5%) of Rentrak Japan's sales in excess of such amount. In fiscal 2000, Rentrak
Japan paid Rentrak a total of approximately $4 million in royalty fees, which
amount included an advance royalty payment of $2.5 million and a one-time
royalty payment of $480,000. The $2.5 million advance payment will offset $4
million of future royalties. Of the $2.5 million advance in royalty fees,
approximately $1.6 million has been recorded as deferred revenue to be
recognized in future periods.

     In August 1999, Rentrak and Rentrak Japan formed Rentrak International,
LLC, an Oregon limited liability company, for the purpose of developing the PPT
system in certain international markets. Rentrak and Rentrak Japan each
contributed US $180,000 to Rentrak International during fiscal 2000, as well as
the development rights to the PPT system in certain countries, excluding the
United States, Canada, the United Kingdom, Ireland, Brazil and Japan. Rentrak
Japan and Rentrak each own a fifty percent (50%) membership interest in Rentrak
International, and profits and losses are allocated equally between the two
parties.

     In August 1999, Bill LeVine, a member of Rentrak's board of directors,
provided a line of credit to BlowOut Video Holding Company ("Borrower"), a
wholly-owned subsidiary of Rentrak, in the principal amount of up to $3 million
(the "Loan"), of which Borrower borrowed $500,000 during its last fiscal year.
The largest outstanding principal amount of the Loan during fiscal 2000 was
$500,000. The Loan bears interest at the prime rate plus one and one-half
percent (1.5%) and Borrower paid Mr. LeVine $17,860 in interest during Rentrak's
last fiscal year. Borrower paid Mr. LeVine a $30,000 loan origination fee and
$12,500 in closing costs in connection with the Loan. The Loan is secured by all
of Borrower's assets and is due and payable three years from the date of
execution of the Loan and Security Agreement.

     In consideration of a $4 million unsecured note payable with Bill LeVine,
of which approximately $2.5 million was used to fund the operations of Rentrak's
wholly-owned subsidiary, 3PF.Com, Inc. ("3PF"), 3PF issued a warrant to Mr.
LeVine to purchase 14,814 shares of 3PF common stock at an exercise price of
$6.75 per share. The exercise period for the warrant commenced on November 29,
1999 and expires on November 30, 2000. The Note payable carried interest at the
rate of ten percent (10%), payable monthly, and the largest outstanding
principal amount of the note during fiscal 2000 was $4 million. Rentrak paid
Mr. LeVine $310,278 in interest in connection with this note payable during
Rentrak's last fiscal year. The note was paid in its entirety in January, 2000.

     In June 2000, the board of directors approved an offer to make loans
available to Rentrak's officers under an employment contract with Rentrak for
the purpose of allowing them to exercise their vested, unexercised "out of the
money" employee stock options. The loans bear interest at the federal funds rate
in effect on the date of the loan and interest is payable annually. The
principal amount of the loan is due on the earliest to occur of: 1) one year
prior to the expiration of the term of the borrower's current employment
agreement with Rentrak, 2) one year after borrower leaves Rentrak's
employment unless such departure follows a "change of control" (as defined in
the loan agreements), 3) five years from the date of the loan, or 4) one year
from the date of the borrower's death. The loans are secured by the stock
purchased upon the exercise of the options. The loans are without recourse
(except as to the stock securing the loans) as to principal and are with full
recourse against the borrower as to interest. The offer to make these loans
expires September 30, 2000.

                                      18
<PAGE>

     On June 16, 2000, two officers, Ron Berger and Kim Cox, accepted this offer
and obtained loans from Rentrak. Mr. Berger entered into a loan agreement and
promissory note in the amount of $6,629,386.00 in connection with his exercise
of options to purchase 1,362,008 shares of common stock. Mr. Cox entered into a
loan agreement and promissory note in the amount of $1,468,250.42 in connection
with his exercise of options to purchase 301,518 shares of common stock. Because
the loan proceeds were immediately used to pay the exercise price of the options
to Rentrak, there was no net outflow of cash from Rentrak in connection with
these loans.

                                  PROPOSAL 2
                          SHAREHOLDER BYLAW PROPOSAL

     A shareholder group identifying itself as the Committee for the Achievement
of Rentrak Excellence (the "Shareholder Group") has proposed an amendment to
Section 3.2 of Rentrak's 1995 Restated Bylaws to fix the number of directors at
five, instead of the current range of three to nine directors.  Specifically,
Section 3.2, as proposed to be amended, would read as follows:

          Section 3.2.  Number, Tenure and Qualifications.  The board of
          directors shall consist of five persons.  Each director shall hold
          office until the next annual meeting of the shareholders and until his
          or her successor is elected and qualified or until death, resignation
          or removal.

     If approved, the size of Rentrak's board of directors at the Annual Meeting
would be fixed at five and the five nominees who receive the greatest number of
votes would be elected to fill the open seats. In the event Proposal 2 passes,
the Shareholder Group intends to present their nominees for election of a five
member board of directors. Given Rentrak's broad range of operations, including
several different businesses involving retail, wholesale, website and
fulfillment operations, a broad range of skills and experience drawn from a 9
member board as opposed to a 5 member board is necessary and appropriate.
Accordingly, the board of directors unanimously recommends a vote AGAINST
Proposal 2.

                    PARTICIPANTS IN RENTRAK'S SOLICITATION

     Under applicable SEC regulations, each member of Rentrak's board of
directors is, and certain employees and agents of Rentrak may be deemed to be, a
"participant" in Rentrak's solicitation of proxies.  The principal occupation
and business address of each person who may be deemed a participant are set
forth in Appendix A hereto.  Information required to be provided regarding each
participant, including their present ownership of Rentrak common stock, is
provided in this proxy statement and the attached Appendix A.

                               PROXY LITIGATION

     On June 13, 2000 in the United States Federal District Court in Portland,
Oregon, Rentrak filed a lawsuit against Donald Kundinger, Paul Bogdanich,
Jackson Hole Advisors, Paul Rosenbaum, and a number of other shareholders and
prospective board nominees who had either been identified in a Schedule 13D
filed by Mr. Rosenbaum or had served on Rentrak a demand for a special
shareholders meeting. The suit claims that the defendants have violated Sections
13 and 14 of the Securities Exchange Act by, among other things, filing a late
and misleading Schedule 13D and engaging in false and misleading solicitations.
The suit also alleges that Messrs. Kundinger and Bogdanich and Jackson Hole
Advisors have breached a contract entered into with Rentrak and their fiduciary
duties owed to Rentrak and that they have engaged in fraud. The suit prays for
declaratory and preliminary and permanent injunctive relief against all the
defendants and seeks compensatory and punitive damages against Messrs. Kundinger
and Bogdanich and Jackson Hold Advisors. Rentrak has sought and obtained a court
order authorizing expedited discovery and is vigorously conducting discovery
against the defendants and certain third parties.

     On July 7, 2000, certain of the defendants who purport to be members of a
shareholder group identifying itself as the Committee for Achievement of Rentrak
Excellence filed their answer denying the material allegations of the complaint,
asserting various affirmative defenses and asserting a counterclaim against
Rentrak, its directors, Rentrak Japan, K.K. and Culture Convenience Club Co.,
Ltd. alleging that Rentrak and the other defendants have violated Section 13(d)
of the Securities Exchange Act by failing to file a Schedule 13D within 10 days
after they allegedly formed a group to acquire Rentrak stock with the purpose or
effect of influencing control of Rentrak. As part of their allegations, the
counterclaimants allege that Rentrak has violated Regulation U promulgated by
the Board of Governors of the Federal Reserve System by granting loans to
Messrs. Berger and Cox to enable them to exercise certain stock options for the
purpose of defeating an impending proxy fight for control of Rentrak. The
counterclaimants pray for declaratory and preliminary and permanent injunctive
relief.

     Rentrak does not believe that it or any of the other defendants have
violated Section 13(d) or have formed any group. In addition, Rentrak believes
that the loans made to Messrs. Berger and Cox complied with Regulation U.
Rentrak and the other defendants are vigorously defending against these
allegations and the relief sought.

     COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the 1934 Act requires Rentrak's directors and executive
officers and persons who beneficially own more than ten percent (10%) of the
outstanding shares of Rentrak's common stock ("ten percent shareholders"), to
file with the SEC initial reports of beneficial ownership and reports of changes
in beneficial ownership of shares of common stock and other equity securities of
Rentrak. To Rentrak's knowledge, based solely upon a review of the copies of
Forms 3, 4 and 5 (and amendments thereto) furnished to Rentrak or otherwise in
its files, all of Rentrak's officers, directors and ten percent shareholders
complied with all applicable Section 16(a) filing requirements during fiscal
2000.

                                      19
<PAGE>

                            INDEPENDENT ACCOUNTANTS

     Rentrak's independent public accountants for the fiscal year ended March
31, 2000, were Arthur Andersen LLP. Management intends to continue to retain
Arthur Andersen LLP during the current fiscal year. No election, approval or
ratification of the choice of independent public accountants by the shareholders
is required. A representative of Arthur Andersen LLP is expected to be present
at the Annual Meeting and will have the opportunity to make a statement if he or
she desires to do so. Such representative is also expected to be available to
respond to appropriate questions.

                             FINANCIAL INFORMATION

     A copy of Rentrak's 2000 Annual Report, including audited financial
statements, is being sent to shareholders with this proxy statement.

                              REPORT ON FORM 10-K

     RENTRAK'S ANNUAL REPORT ON FORM 10-K FILED WITH THE SECURITIES AND EXCHANGE
COMMISSION FOR THE YEAR ENDED MARCH 31, 2000, WILL BE AVAILABLE TO SHAREHOLDERS
WITHOUT CHARGE UPON WRITTEN REQUEST TO RICHARD NIDA, VICE PRESIDENT, INVESTOR
RELATIONS, RENTRAK CORPORATION, ONE AIRPORT CENTER, 7700 N.E. AMBASSADOR PLACE,
PORTLAND, OR 97220. COPIES OF EXHIBITS TO THE ANNUAL REPORT ON FORM 10-K ARE
AVAILABLE, BUT A REASONABLE FEE WILL BE CHARGED TO ANY SHAREHOLDER REQUESTING
EXHIBITS.

                    INFORMATION CONCERNING THE SOLICITATION

     Rentrak will bear all costs and expenses associated with this solicitation.
In addition to solicitation by mail, directors, officers, and employees of
Rentrak may solicit proxies from shareholders, personally or by telephone or
telegram, without receiving any additional remuneration.  Rentrak has asked
brokerage houses, nominees and other agents and fiduciaries to forward
soliciting materials to beneficial owners of Rentrak common stock and will
reimburse all such persons for their expenses.

     Rentrak has also retained Corporate Investor Communications, Inc. ("CIC")
to aid in the solicitation of proxies by personal interview, telephone or other
means of communication.  CIC expects to use approximately ___ persons to conduct
the solicitation.  Rentrak estimates that its total expenditures relating to the
solicitation of proxies will be approximately $_____.  Total cash expenditures
to date have been approximately $_____.

     If you have any questions or need assistance voting your proxy please call
our proxy solicitor Corporate Investor Communications, Inc. toll-free at 1-888-
560-9906.

By Order of the Board of Directors,


__________________________________
F. Kim Cox
President and Secretary

Portland, Oregon
Date: July ___, 2000

                                      20
<PAGE>

                                                                      APPENDIX A

                   Information Concerning the Directors and
             Executive Officers of Rentrak Who May Solicit Proxies

Participants

     Rentrak's directors are, and certain of its executive officers may be
deemed to be, participants in Rentrak's solicitation of proxies from Rentrak
shareholders (collectively, "Participants").  The following table sets forth the
name and business address of Rentrak's directors, which is also the principal
business address of the directors' employers.  Their principal occupations are
set forth in this proxy statement under the heading "Proposal 1: Election of
Directors."


Peter Balner                                Blowout Video, Inc.
                                            2400 Morris Ave
                                            Union, NJ  07083

Predeep Batra                               Unique Business Systems
                                            2901 Ocean Park Blvd. Suite 215
                                            Santa Monica, CA  90405

Skipper Baumgarten                          American Contractors Indemnity
                                            9841 Airport Blvd. 9th Floor
                                            Los Angeles, CA  90045

Ron Berger                                  Rentrak Corporation
                                            One Airport Center
                                            7700 N.E. Ambassador Place
                                            Portland, Oregon  97220

James Jimirro                               J2 Communications
                                            10850 Wilshire Blvd. Suite 1000
                                            Los Angeles, CA  90024

Takaaki Kusaka                              Rentrak Japan
                                            Yebisu Garden Place Tower
                                            4-20-3 Ebisu - 35th Floor
                                            Tokyo 150 Japan

Bill LeVine                                 LeVine Enterprises
                                            211 Spalding Drive
                                            #604 South
                                            Beverly Hills, CA  90212

Muneaki Masuda                              Culture Convenience Club
                                            Yebisu Garden Place Tower
                                            4-20-3 Ebisu - 21st Floor
                                            Tokyo 150 Japan

                                      A-1
<PAGE>

Stephen Roberts                             The S. Roberts Company
                                            1321 7th Street, Suite 205
                                            Santa Monica, CA  90401


     The names and principal occupations of Rentrak's executive officers who may
be deemed Participants are set forth below.  The principal business address of
each such person is Rentrak's address: One Airport Center, 7700 N.E. Ambassador
Place, Portland, Oregon 97220.

     Ron Berger      Chairman and Chief Executive Officer
     F. Kim Cox      President, Secretary and Treasurer
     Richard Nida    Vice President, Investor Relations

Information Regarding Ownership of Rentrak Securities by Participants

     None of the Participants owns any shares of Rentrak common stock of record
but not beneficially. The number of shares of Rentrak common stock held by each
Participant and their associates, other than Mr. Nida, is set forth in this
proxy statement under the heading "Security Ownership of Certain Beneficial
Owners and Management." Mr. Nida beneficially owns 17,500 shares of Rentrak
common stock, which includes options to purchase 5,000 shares of Rentrak common
stock that are exercisable within 60 days after the date of this proxy
statement.

Information Regarding Participant Transactions in Rentrak Common Stock

     The following table sets forth certain information regarding purchases and
sales of Rentrak common stock by each Participant during the past two years.

<TABLE>
<CAPTION>
                                                             No. of Shares
              Name                  Date                  Purchased or (Sold)
      --------------------    -------------------       ----------------------
      <S>                     <C>                       <C>
      Peter Balner                                               None

      Pradeep Batra                   6/8/00                   10,000 (1)

      Skipper Baumgarten             6/28/99                    8,000 (2)
                                     6/29/99                    2,000 (2)
                                     9/13/99                    1,000 (2)
                                     9/14/99                    9,000 (2)
                                     6/15/00                   10,000 (1)

      Ron Berger                     4/13/99                    1,000 (3)
                                    12/16/99                  (3,000) (3)
                                      6/6/00                   10,000 (2)
                                      6/8/00                    4,892 (2)
                                      6/9/00                    5,000 (2)
                                     6/13/00                    1,000 (2)
                                     6/15/00                    4,000 (2)
                                     6/16/00            1,362,008 (1) (4)

      F. Kim Cox                    10/23/98                   10,714 (1)
                                     4/18/00                   30,381 (1)
                                     6/16/00              301,518 (1) (5)
</TABLE>

                                 A-2
<PAGE>

<TABLE>
<CAPTION>

<S>                                <C>                        <C>
James Jimirro                        6/15/00                   17,500 (1)

Takaaki Kusaka                                                   None

Bill LeVine                          6/13/00                   15,000 (1)

Muneaki Masuda                                                   None

Richard Nida                         11/9/98                    7,500 (2)
                                      8/4/99                    2,500 (2)
                                      6/8/00                    1,250 (1)
                                     6/13/00                    1,250 (2)

Stephen Roberts                       6/9/00                   15,000 (1)
                                      6/9/00                  (1,600) (6)
</TABLE>

(1)  Stock option exercise.
(2)  Open market purchase.
(3)  Gift made (received).
(4)  Mr. Berger borrowed the full amount of the exercise price from Rentrak
     pursuant to a loan transaction disclosed in this proxy statement under the
     heading "Certain Relationships and Related Transactions."
(5)  Mr. Cox borrowed the full amount of the exercise price from Rentrak
     pursuant to a loan transaction disclosed in this proxy statement under the
     heading "Certain Relationships and Related Transactions."
(6)  Open market sale.

Miscellaneous Information Concerning Participants

     Except as described in this Appendix A or in this proxy statement, none of
the Participants nor any of their respective associates (together, the
"Participant Associates") (i) directly or indirectly beneficially owns any
shares of Rentrak common stock or any securities of any Rentrak subsidiary or
(ii) has had any relationship with Rentrak in any capacity other than as a
stockholder, employee, officer or director.  Furthermore, except as described in
this Appendix A or the proxy statement under the caption "Certain Relationships
and Related Transactions," no Participant Associate is either a party to any
transaction or series of transactions since April 1, 1999, or has knowledge of
any currently proposed transaction or series of transactions, (i) to which
Rentrak or any of its subsidiaries was or is to be a party, (ii) in which the
amount involved exceeds $60,000, and (iii) in which any Participant Associate
had, or will have, a direct or indirect material interest.

     Except as described below in this Appendix A or in the proxy statement
under the heading "Employment Contracts and Termination of Employment and Change
in Control Arrangements," no Participant Associate has entered into any
agreement or understanding with any person respecting any future employment by
Rentrak or its affiliates or any future transactions to which Rentrak or any of
its affiliates will or may be a party.  Mr. Nida is party to an employment
contract with Rentrak.  Under the contract, which commenced on September 1, 1998
and terminates on August 31, 2002, Mr. Nida is paid a base salary of $128,000
and is eligible for a bonus upon the achievement of certain performance
objectives.

                                      A-3
<PAGE>

                   [LOGO OF RENTRAK CORPORATION APPEARS HERE]
                              RENTRAK CORPORATION

     This proxy is solicited on behalf of the board of directors of Rentrak
Corporation (the "Company").

     The undersigned hereby appoints each of Ron Berger and F. Kim Cox as
proxies, with full power of substitution, and hereby authorizes them to
represent and to vote as designated below, all the shares of the Company's
common stock held of record by the undersigned on        , 2000, at the annual
                                                  -------
meeting of the shareholders to be held at the Company's executive offices, One
Airport Center, 7700 N.E. Ambassador Place, Portland, Oregon 97220, on
        , 2000, at        , Pacific Daylight Savings Time, or any adjournments
--------           -------
or postponements thereof.

     This proxy, when properly executed, will be voted in the manner directed by
the undersigned shareholder. If no direction is provided, the proxy holders will
vote FOR each director nominee named in Proposal 1 and AGAINST Proposal 2.

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------
                                           Proposal 1: Election of Directors

The board of directors unanimously recommends a vote FOR each of the nominees named in Proposal 1.

<S>                                                         <C>                                <C>
Nominees: Peter Balner, Pradeep Batra, Skipper              [_] FOR election of                [_] WITHHOLD vote
Baumgarten, Ron Berger, James Jimirro, Takaaki              all director                       from all nominees
Kusaka, Bill LeVine, Muneaki Masuda, and Stephen            nominees (except as
Roberts                                                     noted below)

If Proposal 2 is approved, this proxy will be voted for the five nominees above who receive the greatest number of
votes, and the five nominees who receive the highest number of votes will be elected as directors.

To withhold authority to vote for any individual nominee, identify the nominee in the space below:
Exceptions:_______________________________________________________________________________________
------------------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------
                                           Proposal 2: Amendment to Bylaws

The board of directors unanimously recommends a vote AGAINST Proposal 2.

Proposal: Amend the Company's 1995 Restated           [_]  FOR          [_]  AGAINST          [_]  ABSTAIN
Bylaws to fix the number of directors at five.
------------------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------
                                           Proposal 3: Other Proper Action

In their discretion, the proxies are authorized to
vote upon such other business as may properly
come before the meeting.
------------------------------------------------------------------------------------------------------------------------
</TABLE>

     Please date and sign exactly as name appears hereon.  When shares are held
as joint tenants, both should sign.  When signing as attorney, executor,
administrator, trustee or guardian, please give full title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer.  If a partnership, please sign in partnership name by authorized
person.

<PAGE>

Dated:  ___________, 2000

Signature____________________   Signature if held jointly_______________________

Please mark, sign, date and return the proxy using the enclosed envelope.



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