RENTRAK CORP
PRRN14A, 2000-08-10
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                            SCHEDULE 14A INFORMATION


PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934
                                (AMENDMENT NO. 3)


Filed by the Registrant                     [   ]

Filed by a Party other than the Registrant  [ x ]

Check the appropriate box:
[ x  ]   Preliminary Proxy Statement
[    ]   Confidential,  for Use of the  Commission  Only (as  permitted  by Rule
         14a-6(e)(2))
[    ]   Definitive Proxy Statement
[    ]   Definitive Additional Materials
[    ]   Soliciting Material under Rule 14a-12

                               Rentrak Corporation
--------------------------------------------------------------------------------
                 Name of Registrant as Specified In Its Charter

                  Paul A. Rosenbaum on behalf of the Committee
                    for the Achievement of Rentrak Excellence
--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[ x  ]   No fee required.
[    ]   Fee  computed on table below per  Exchange  Act Rules  14a-6(i)(4)  and
         0-11.
         1.       Title  of  each  class  of  securities  to  which  transaction
                  applies:

         -----------------------------------------------------------------------
         2.       Aggregate number of securities to which transaction applies:

         -----------------------------------------------------------------------
         3.       Per  unit  price  or other  underlying  value  of  transaction
                  computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
                  amount on which the filing fee is calculated  and state how it
                  was determined):

         -----------------------------------------------------------------------
         4.       Proposed maximum aggregate value of transaction:

         -----------------------------------------------------------------------
         5.       Total fee paid:

         -----------------------------------------------------------------------

[    ]   Fee paid previously with preliminary materials.

<PAGE>

[    ]   Check box if any part of the fee is offset as provided by Exchange  Act
         Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee
         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

         1.   Amount Previously Paid:

         -----------------------------------------------------------------------
         2.   Form, Schedule or Registration Statement No.:

         -----------------------------------------------------------------------
         3.   Filing Party:

         -----------------------------------------------------------------------
         4.   Date Filed:

         -----------------------------------------------------------------------

<PAGE>

               COMMITTEE FOR THE ACHIEVEMENT OF RENTRAK EXCELLENCE
                              c/o Paul A. Rosenbaum
                                127 E. Washtenaw
                             Lansing, Michigan 48933

Dear Fellow Shareholders:


         We are  the  beneficial  owners  of  over  1.1  million  shares  of the
outstanding common stock of Rentrak Corporation ("Rentrak"). This amounts to 9.2
percent of the outstanding  common stock,  based on the numbers  reported in the
amended  annual  report on Form 10-K filed by Rentrak  with the  Securities  and
Exchange  Commission  on July 31, 2000. We believe that Rentrak has not made its
shareholders  a priority and have formed the  Committee for the  Achievement  of
Rentrak Excellence  ("CARE") in an effort to improve the strategic  direction of
Rentrak.

         The  annual  meeting  of  the  shareholders  of  Rentrak  (the  "Annual
Meeting") is scheduled to be held on September 19, 2000, at __ a.m. Pacific Time
at  [Rentrak's  executive  offices  located  at One  Airport  Center,  7700 N.E.
Ambassador Place, Portland, Oregon 97220]. CARE is requesting your proxy for the
Annual Meeting.

         At the  Annual  Meeting,  CARE  understands  that  the  following  CARE
proposals for action will be presented:

         CARE Proposal 1:    The  amendment of  Rentrak's  Bylaws to provide for
                             five board positions

         CARE Proposal 2:    If CARE  Proposal 1 passes,  the  election  of five
                             persons  nominated by CARE to serve as directors of
                             Rentrak

         Following  this  letter  you will find our proxy  statement  containing
information  about the five  individuals  we intend to nominate  for election as
directors of Rentrak. Please read the attached information carefully.


         PLEASE SIGN AND DATE THE ENCLOSED  BLUE PROXY CARD AND RETURN IT IN THE
ENCLOSED  ENVELOPE AS SOON AS POSSIBLE.  By returning the BLUE proxy card,  CARE
will be able to vote on your behalf FOR CARE Proposal 1 described  above and FOR
CARE's five nominees for director.


<PAGE>

         In order to assist our efforts to assess the  strength of our  support,
PLEASE  ALSO FAX A COPY OF YOUR  SIGNED  CARE PROXY CARD AS SOON AS  POSSIBLE TO
PAUL A. ROSENBAUM AT (517) 487-8205.

         Thank you for your support.

August    , 2000         The Committee for the Achievement of Rentrak Excellence
       ---

                                            Paul A. Rosenbaum

                                            Michael J. Annechino
                                            Mark A. Brown
                                            Thomas S. Cousins, Jr.
                                            Gordon R. Reck
                                            Donald W. Remlinger
                                            David R. Rosencrantz, M.D.
                                            Guy R. Wolcott
                                            Frederick L. Zehnder

<PAGE>
                                 PROXY STATEMENT
                                       OF
             THE COMMITTEE FOR THE ACHIEVEMENT OF RENTRAK EXCELLENCE


                         ANNUAL MEETING OF SHAREHOLDERS
                                       OF
                               RENTRAK CORPORATION
                          TO BE HELD SEPTEMBER 19, 2000

                   PLEASE SIGN, DATE, AND RETURN THE ENCLOSED
                             BLUE PROXY CARD TODAY!

         The Committee for the  Achievement  of Rentrak  Excellence  ("CARE") is
furnishing  this  Proxy  Statement  and  the  accompanying  BLUE  proxy  card in
connection  with the  solicitation  of proxies for use at the annual  meeting of
shareholders  of  Rentrak  Corporation  ("Rentrak")  scheduled  to  be  held  at
[Rentrak's executive offices located at One Airport Center, 7700 N.E. Ambassador
Place,  Portland,  Oregon 97220], on Tuesday,  September 19, 2000, at a.m. -----
(the "Annual Meeting"), or at any adjournments,  postponements, or reschedulings
thereof.  Rentrak is an Oregon  corporation  with  offices  located in Portland,
Oregon, at the location set for the Annual Meeting. The members of CARE are Paul
A.  Rosenbaum,  Michael J.  Annechino,  Mark A. Brown,  Thomas S. Cousins,  Jr.,
Gordon A. Reck, Donald W. Remlinger, David R. Rosencrantz, M.D., Guy R. Wolcott,
and Frederick L. Zehnder,  who together  beneficially  own more than 1.1 million
shares,  or  what  CARE  believes  to  be  approximately  9.2  percent,  of  the
outstanding  Rentrak  common stock.  The address of the leader of CARE,  Paul A.
Rosenbaum, is 127 E. Washtenaw, Lansing, Michigan 48933.

         This Proxy Statement and  accompanying  BLUE proxy card are first being
mailed by CARE to Rentrak shareholders on or about August    , 2000. The members
                                                          ---
of CARE request that you sign,  date,  and deliver the enclosed  BLUE proxy card
before  September 8, 2000,  by personal  delivery or by mail (using the enclosed
postage prepaid  envelope) to Beacon Hill Partners,  Inc., 90 Broad Street,  New
York, New York 10004.

         The enclosed  BLUE proxy card will enable you to vote FOR the following
proposals:

         CARE Proposal 1:    The  amendment of  Rentrak's  Bylaws to provide for
                             five board positions.

         CARE Proposal 2:    If CARE  Proposal 1 passes,  the  election  of five
                             directors  nominated  by CARE to serve as directors
                             of  Rentrak.

         IMPORTANT  NOTE:  If your  shares  are held in the name of a  brokerage
firm,  bank, or other nominee (i.e., in "street name"),  only the broker,  bank,
etc.  can execute a proxy with  respect to your shares of common  stock and only
upon receipt of your specific instructions.  If


                                     - 1 -
<PAGE>


you sign, date and mail the BLUE proxy card in the envelope provided,  this will
be taken care of for you.

         For assistance or further information,  please contact Richard Grubaugh
at Beacon Hill Partners, Inc., 1-800-755-5001.


         In order to assist our efforts to assess the  strength of our  support,
PLEASE  ALSO FAX A COPY OF YOUR  SIGNED  CARE PROXY CARD AS SOON AS  POSSIBLE TO
PAUL A. ROSENBAUM AT (517) 487-8205.


                                  VOTING RIGHTS

         Rentrak's  Board of Directors has fixed the close of business on August
4, 2000, as the record date for determining the shareholders of Rentrak entitled
to notice of and to vote at the Annual Meeting and any adjournment  thereof.  On
that date,                shares of common stock, $0.001 par value per share, of
            ------------
Rentrak were  outstanding.  Only holders of record of the shares of common stock
are entitled to vote at the Annual  Meeting.  Each share of Rentrak common stock
is entitled to one vote on such matters as may  properly  come before the Annual
Meeting or any adjournment thereof.

                          REASONS FOR THE SOLICITATION

         The members of CARE have become increasingly concerned that neither the
current  management  nor the current  directors  of Rentrak  have the  strategic
vision required to maximize the value of Rentrak to its shareholders.  The price
of Rentrak's stock has fallen from a high of $7.41 in the quarter ended December
31,  1999 to a  closing  price of $4.00 on August 7,  2000.  Rentrak's  revenues
declined  $10.4 million from $123.8  million for the fiscal year ended March 31,
1999 to $113.4  million for fiscal 2000. Its income from  continuing  operations
declined  from $6.3  million for fiscal 1997 to $1.1 million for the 2000 fiscal
year.  The  operating  profit for fiscal 2000  included a $7.8  million  gain on
settlement  of  litigation  with  Hollywood  Entertainment;  without  this gain,
Rentrak would have had an operating  loss of at least $6.7  million.  Offsetting
the  litigation   settlement  gain  were  increased   reserves  relating  to  an
outstanding  receivable  account and  write-offs  of other assets for a total of
approximately  $9.0 million in the fourth  quarter of fiscal 2000.  Rentrak also
recognized a loss on sale of investments in fiscal 2000 of $1.2 million.

         In 1992,  Rentrak  established a retailer financing program totaling up
to $18 million  providing for loans or equity  investments in video dealers that
were Rentrak  customers and that Rentrak  believed had potential for substantial
growth.  At March 31,  1999,  Rentrak  had $14  million in loans or  investments
outstanding under the program, of which $9.6 million was reserved as a valuation
allowance based on concerns regarding collectibility or impaired value. At March
31, 2000,  due largely to  write-offs of $5.1 million  during  fiscal 2000,  the
amounts  outstanding  under the retailer  financing program had declined to $6.9
million with reserves of $5.7 million. CARE believes this means that, of the $14
million extended under the retailer financing program, approximately $11 million
had either been  written off or reserved  for

                                     - 2 -
<PAGE>

potential write-off at March 31, 2000, raising  significant  questions as to the
fiscal soundness of the program in its entirety.

         In  addition,  members of Rentrak's  management  team have entered into
transactions  that suggest to CARE that Rentrak's  directors may lack the degree
of  independent  judgment  that CARE deems  desirable.  For example,  management
transactions  disclosed in Rentrak's  revised  preliminary proxy materials filed
with the SEC on July  31,  2000,  have  disturbed  CARE's  members.  S.  Roberts
Company,  owned by  director  Stephen  Roberts,  stands to  receive no less than
$200,000  and up to 2% of the total  consideration  upon  completion  of certain
strategic dispositions of Rentrak assets prior to December 31, 2000, pursuant to
a consulting  agreement with Rentrak  entered into in April 2000.  During fiscal
2000,  Mr.  Roberts  received  more than  $142,000  from Rentrak for  consulting
services. Director Dr. Pradeep Batra is president and controlling shareholder of
Unique  Business  Systems,  which has entered into  agreements  with Rentrak and
Rentrak  affiliates  under which Unique Business  Systems  receives  significant
compensation for the use of its point-of-sale  software and customer  referrals.
This compensation totaled $212,678 in fiscal 2000.

         On May 19, 2000,  Rentrak's board of directors  approved  amendments to
its Amended and Restated Directors Stock Option Plan and 1986 Second Amended and
Restated Stock Option Plan  authorizing  the extension of loans to directors and
employees in  connection  with  exercises of vested  options  under the plans on
terms approved by the Compensation Committee of Rentrak's board of directors. On
June 16, 2000, Ron Berger,  chairman and chief executive officer of Rentrak, and
F. Kim Cox,  president of Rentrak,  executed  promissory notes providing for the
payment to Rentrak of $6,629,386.01 and $1,468,250.42, respectively, plus annual
payments  of  interest  at the  "Federal  Funds"  rate of 6.5 percent per annum.
According to Rentrak's  revised  preliminary  proxy  materials filed on July 31,
2000,  these  promissory notes were delivered in connection with the exercise of
stock  options  held by  Messrs.  Berger  and Cox for a total  of more  than 1.6
million  shares of Rentrak  stock.  The average  exercise  price of the options,
$4.87 per share,  was nearly one dollar above the closing price of Rentrak stock
on the date of exercise ($3.875 per share).

         Copies of the loan  agreements  with Messrs.  Berger and Cox were filed
with the SEC by Rentrak on July 31,  2000,  as exhibits  to its  amended  annual
report on Form 10-K. Each loan is without recourse as to the principal amount of
the loan other than the shares of Rentrak stock pledged as collateral (1,362,008
shares by Mr.  Berger and 301,518  shares by Mr. Cox).  This means that,  to the
extent  the fair  market  value of the  stock  securing  a loan is less than the
principal balance plus accrued and unpaid interest, Rentrak will not be entitled
to collect the  deficiency  (other than interest) from the borrower in the event
that he fails to repay the loan.  Also,  Rentrak  may seek to  collect  interest
owing on the loan  against the borrower  only if any amount of interest  remains
unpaid after selling or disposing of the pledged shares.

         If a majority of directors  not  nominated by the  incumbent  board are
elected (as would be the case if CARE is successful in this proxy contest) or if
a change of control of Rentrak  (as  defined in the loan  agreements)  otherwise
occurs, each of Messrs.  Berger and Cox is entitled,  at his option and provided
that he is not then in default under the loan, to exercise the following rights:



                                     - 3 -
<PAGE>

         -    terminate his loan agreement without further obligation except for
              forfeiture of the shares pledged as collateral; or

         -    require  Rentrak to purchase  any or all of the shares  pledged as
              collateral  at the market price at that time,  with proceeds to be
              applied first to the accrued interest and principal balance of the
              loan and the excess,  if any,  paid to the  borrower by Rentrak in
              cash.

If Rentrak's stock price were to increase  significantly  above $5.00 per share,
even for just one day,  following  a change  of  control  of  Rentrak,  the cash
requirements  imposed on Rentrak by the  exercise  of the latter  right could be
substantial.

         The members of CARE view these loans,  totaling more than $8 million to
Messrs.  Berger and Cox and made just four days before the original  record date
for the  Annual  Meeting  (June 20,  2000),  as  evidence  of the poor  judgment
demonstrated by Rentrak's directors in managing Rentrak's affairs.  The issuance
of 1,663,526 shares in exchange for the promissory  notes of Messrs.  Berger and
Cox results in substantial  dilution to the rest of Rentrak's  shareholders.  If
the shares had been outstanding at April 1, 1999,  Rentrak's basic earnings from
continuing  operations for the fiscal year ended March 31, 2000, would have been
$.09 per share rather than the $.10 per share  reported in  Rentrak's  financial
statements. In addition, Rentrak did not receive any cash in the option exercise
transactions, just promises to pay executed by Messrs. Berger and Cox. The first
interest  payment is not even due for one year. The annual interest rate charged
on the loans,  6.5 percent,  is 2.5  percentage  points below the interest  rate
applicable to Rentrak's  bank line of credit at March 31, 2000, and 4 percentage
points lower than that provided for in a $3,000,000 line of credit extended to a
Rentrak subsidiary by Bill LeVine, one of Rentrak's directors. Finally, as noted
above,  if the market price of Rentrak's  stock remains below the purchase price
of the shares  securing the loan and Mr.  Berger and Mr. Cox, or either of them,
fails to repay his loan,  Rentrak  will not have the right to collect the unpaid
principal  balance from the  borrower's  other assets and may only take back the
shares  pledged as  collateral.  CARE believes that the terms of these loans are
significantly more favorable to Messrs. Berger and Cox than could be obtained in
an arm's length transaction with a third party.

         CARE  believes  that the terms of the loans to  Messrs.  Berger and Cox
were  approved  either  by  Rentrak's  Board of  Directors  as a whole or by its
Compensation  Committee.  The current members of the Compensation  Committee are
Skipper  Baumgarten,  Takaaki  Kusaka and Bill LeVine.  Mr.  Baumgarten is chief
executive  officer of  American  Contractors  Indemnity  Co., a  privately  held
company of which Mr.  Berger is a director.  Mr.  Berger is also Chairman of the
Board of Rentrak  Japan,  a major  Rentrak  shareholder,  of which Mr. Kusaka is
president.  In November 1999, Mr. LeVine received warrants expiring November 30,
2000,  for 14,814  shares of common  stock of 3PF.COM,  Inc.,  a  subsidiary  of
Rentrak,  at a purchase price of $6.75 per share in connection with a $4,000,000
loan  extended by Mr.  LeVine to Rentrak.  The loan,  which bore  interest at 10
percent per annum,  was repaid in full in January 2000.  In addition,  in August
1999,  Rentrak's  subsidiary  Blowout  Video  Holding  Company  entered  into an
agreement  with Mr.  LeVine  providing for a $3,000,000  line of credit  bearing
interest at prime plus 1.5 percent (10.5 percent at March 31, 2000)  pursuant to
which Mr. LeVine also received a $30,000

                                     - 4 -
<PAGE>

commitment  fee and  $12,500 in closing  costs.  CARE  believes  these  multiple
cross-relationships   among  the  members  of  the  Compensation  Committee  are
indicative of a lack of independence  when  considering  executive  compensation
matters.

         Also,  in  addition  to  Messrs.  Berger  and  Cox,  five of  Rentrak's
directors and one of its officers  exercised  options or purchased  stock on the
open  market  between  June 8, 2000,  and June 16,  2000  (just days  before the
original record date for the Annual Meeting), as follows:

         -    10,000 shares by Mr. Batra on June 8,  2000
         -    10,000 shares by Mr. Baumgarten on June 15, 2000
         -    17,500 shares by Mr. Jimirro on June 15, 2000
         -    15,000 shares by Mr. LeVine on June 13, 2000
         -     2,500 shares by Mr. Nida on June 8 and 13, 2000
         -    15,000 shares by Mr. Roberts on June 9, 2000

This suggests to CARE that  management  is seeking to prevent  itself from being
replaced  by  acquiring  additional  shares to vote at the  Annual  Meeting.  Of
course,  it is possible  that  Rentrak's  officers and  directors  determined to
increase  their share  ownership in order to more closely align their  interests
with those of Rentrak shareholders generally.

         THE MEMBERS OF CARE SOLICIT  YOUR VOTE IN FAVOR OF CARE  PROPOSAL 1 AND
FOR ITS FIVE NOMINEES FOR DIRECTOR (CARE PROPOSAL 2).

                                  RECENT EVENTS

         Paul  Rosenbaum,  now the leader of CARE, has been concerned for over a
year that  Rentrak's  management  has not been acting in the best  interests  of
Rentrak shareholders. Throughout the last half of 1999 and continuing into 2000,
Mr.  Rosenbaum  had several  conversations  with Ron Berger,  chairman and chief
executive officer of Rentrak, and from time to time with persons associated with
Jackson Hole  Advisors  ("JHA"),  Rentrak's  financial  and  investor  relations
advisor, concerning Rentrak's business prospects and goals.

         In March  2000,  Mr.  Rosenbaum's  dissatisfaction  increased.  Several
months had passed since Mr.  Berger had publicly  announced in October 1999 that
Rentrak would be pursuing an initial public  offering  ("IPO") or spinoff of its
subsidiary 3PF.COM, Inc. ("3PF"),  without any apparent progress.  Mr. Rosenbaum
felt  that he had not  received  a  satisfactory  explanation  for this  lack of
results from either  Rentrak or JHA. Also,  Rentrak's  fiscal 2000 third quarter
results announced in February showed that Rentrak's primary  pay-per-transaction
("PPT") business was continuing to experience revenue declines:  a 7.4% decrease
from the  comparable  three-month  period ended  December 31, 1998,  and a 13.2%
decrease  for the nine months  ended  December  31,  1999,  compared to the same
periods in the prior year.  These decreases came on the heels of a 6.0% decrease
in PPT revenues for  Rentrak's  fiscal year ended March 31, 1999, as compared to
the 1998 fiscal year.

         Mr. Rosenbaum contacted several other Rentrak  shareholders and members
of the brokerage community and asked them for their support for him to meet with
the board of

                                     - 5 -
<PAGE>

directors of Rentrak to discuss his and their  concerns  regarding the direction
in which Rentrak was heading. He also engaged counsel to assist him in obtaining
a meeting with Rentrak's board.

         In late  April  2000,  Rentrak's  board  agreed  to  appoint  a special
committee  consisting of a majority of the directors to meet with Mr.  Rosenbaum
and discuss his  concerns.  The meeting  took place on May 5, 2000,  between Mr.
Rosenbaum  and  directors  Baumgarten,   Berger,  LeVine  and  Roberts.  At  Mr.
Rosenbaum's  request,  Donald J.  Kundinger  of JHA also  attended  the meeting.
Although Mr.  Rosenbaum had hoped to hear an  explanation of why JHA had not yet
succeeded  in  completing  an IPO or  spinoff  of  3PF,  Mr.  Kundinger  was not
permitted to address these issues while Mr. Rosenbaum was present.

         Mr. Rosenbaum  discussed his concerns with the special  committee about
declining  PPT revenues and the lack of progress in completing an IPO or spinoff
of  3PF or  any  other  transaction  aimed  at  enhancing  value  for  Rentrak's
shareholders.  At  the  May  5  meeting  and  in  follow-up  conversations  with
individual  directors the next week, Mr. Rosenbaum  indicated that,  although he
believed he would be able to muster sufficient votes to oust the entire board of
directors at Rentrak's next  shareholders  meeting,  he would not pursue a proxy
contest if the following actions were taken:

         -    An  independent  board of  directors of 3PF was named and publicly
              announced, which Mr. Rosenbaum believed would facilitate an IPO or
              spinoff of 3PF.

         -    Two individuals  designated by Mr. Rosenbaum were appointed to the
              nine-member   Rentrak  board   immediately  and  three  additional
              individuals   designated  by  Mr.  Rosenbaum  were  nominated  for
              election at Rentrak's annual  shareholders  meeting  scheduled for
              August.

         -    Mr.  Berger was either  terminated as chief  executive  officer of
              Rentrak  or  given  a leave  of  absence  for 90  days  to  afford
              Rentrak's  board of directors an opportunity  to review  Rentrak's
              strategic options independently.

         -    An outside  review of Rentrak's  financial  records was undertaken
              with the  assistance  of Rentrak's  independent  certified  public
              accountants. See "Election of New Directors (CARE Proposal 2)" for
              a discussion of the reasons for this review.

         In Mr.  Rosenbaum's  view,  discussions  at the May 5 meeting  and with
individual directors the following week proved unproductive. Although individual
directors made various suggestions,  including offers to elect Mr. Rosenbaum and
perhaps one additional  person  designated by Mr. Rosenbaum as Rentrak directors
and to seek the termination of Mr. Berger's employment,  none of the discussions
appeared to Mr. Rosenbaum to be supported by a majority of the Rentrak directors
or to  meaningfully  address all of his  concerns.  Neither  the  special  board
committee nor the Rentrak  board as a whole ever  provided a formal  response to
Mr.  Rosenbaum's  concerns presented at the May 5 meeting.  However,  on May 15,
2000,  perhaps  in  response  to Mr.  Rosenbaum's  urgings,  3PF  announced  the
formation of a board of directors  consisting of the president of 3PF, a Rentrak
director, and two outside directors, with an

                                     - 6 -
<PAGE>

additional  member to be  determined.  On July 25, 2000, 3PF announced that this
fifth position had been filled with a third outside director.

         While  pursuing  discussions  with  members  of  Rentrak's  board,  Mr.
Rosenbaum also contacted 10 other  individuals  whom he believed held a total of
approximately  9 percent of  Rentrak's  outstanding  common stock with a request
that they join him in signing demands to hold a special  shareholders meeting in
compliance with Section 60.204(1)(b) of the Oregon Revised Statutes.  By May 15,
2000, Mr. Rosenbaum had concluded that discussions with Rentrak's board were not
progressing. Accordingly, at Mr. Rosenbaum's direction, demands by Mr. Rosenbaum
and the 10 other Rentrak shareholders were delivered to the Secretary of Rentrak
requesting that a special  meeting of the  shareholders of Rentrak be called for
June 30, 2000,  or as soon  thereafter as  practicable,  for the purposes (1) of
removing  from office the entire board of directors  of Rentrak,  consisting  of
nine  persons,  (2) of  amending  Rentrak's  Bylaws to delete  provisions  for a
classified board of directors and to fix the number of positions on the board at
five,  and (3) of  electing a new full board of  directors,  consisting  of five
persons,  to hold office  until the next  annual  meeting of  shareholders.  The
demands were signed by:

         -    Cede & Co. as the  record  holder  of  997,080  shares of  Rentrak
              common stock, or approximately 9.5 percent of the then outstanding
              Rentrak shares,  beneficially owned by Messrs.  Annechino,  Brown,
              Cousins,  Reck,  Remlinger,   Rosenbaum,   and  Wolcott  and  Drs.
              Rosencrantz and Zehnder,  as well as 175,250  Rentrak  shares,  or
              approximately 1.7 percent of the then outstanding  Rentrak shares,
              held by Bruce Ament and Eugene Tinker; and

         -    One demand relating to 21,375 Rentrak shares, or approximately 0.2
              percent of the then  outstanding  Rentrak  shares,  signed by Olde
              Discount  Corporation on behalf of Mr. Reck together with a demand
              signed by Mr. Reck individually.

         On May 16, 2000,  perhaps in response to the meeting  demands,  Messrs.
LeVine  and  Roberts  invited  Mr.  Rosenbaum  to attend  the May 19  meeting of
Rentrak's board of directors.  Mr. Rosenbaum  accepted on the condition that Mr.
Kundinger also attend and be permitted,  in Mr. Rosenbaum's presence, to explain
JHA's  inability  to  complete a spinoff  or IPO of 3PF.  On May 18,  2000,  Mr.
Rosenbaum  was advised by  Rentrak's  counsel  that Mr.  Kundinger  would not be
permitted to attend the Rentrak board meeting.  Mr.  Rosenbaum then declined the
invitation of Messrs.  LeVine and Roberts to attend the meeting,  believing that
it would  not be  productive  and  would be no more  than a rehash  of the May 5
meeting with the special committee of Rentrak's board.

         The following week, following  discussions with Mr. Rosenbaum,  Messrs.
Annechino,  Brown, Reck, Remlinger,  and Wolcott and Dr. Zehnder,  together with
Mr. Rosenbaum,  entered into an Agreement Among Rentrak Shareholders dated as of
May 24,  2000 (the "CARE  Agreement"),  to form CARE.  Dr.  Rosencrantz  and Mr.
Cousins agreed to join CARE on June 13, 2000,  and June 14, 2000,  respectively.
Messrs.  Ament and Tinker have declined to become  parties to the CARE Agreement
or otherwise to participate in CARE's proxy  solicitation.  Pursuant to the CARE
Agreement, each member of CARE has agreed to be named in this proxy statement as
a member of CARE, to vote his shares of Rentrak  common stock in favor of

                                     - 7 -
<PAGE>


CARE's proposals as outlined above, to comply with the requirements of the state
and federal  securities laws, and to cooperate with the other members of CARE to
achieve its objectives.

         Also during the week of May 22, 2000, Mr. Berger invited Mr. Rosenbaum,
together with other CARE members and Mr. Kundinger if Mr. Rosenbaum so chose, to
attend a meeting on May 26, 2000,  with  Rentrak's  management  and  independent
auditors to discuss  certain  accounting  issues.  Mr.  Rosenbaum  declined this
invitation  because his primary motivation for commencing this proxy contest did
not relate to  accounting  issues and because  CARE's  counsel  was  informed by
Rentrak's  counsel that the meeting  offer was being  extended on the  condition
that the proxy contest would be dropped if the accounting  issues were addressed
to Mr. Rosenbaum's satisfaction.

         On June 14, 2000, Mr. Rosenbaum, through counsel, proposed to Rentrak's
counsel that the three items  identified in the demands for a special meeting be
submitted for action at Rentrak's annual meeting of shareholders  then scheduled
for August 21, 2000. If this proposal were accepted,  Mr.  Rosenbaum agreed that
he and other  members  of CARE  beneficially  owning  at least 4 percent  of the
outstanding  Rentrak  stock would cause Cede & Co. to withdraw its demands for a
special meeting of shareholders of Rentrak with respect to such shares.  On June
15, 2000, Rentrak, through counsel, accepted this offer.

         On July 7, 2000, Rentrak informed CARE through counsel that:

         -    On July 5,  2000,  the  board  of  directors  of  Rentrak  amended
              Rentrak's Bylaws to eliminate the classified board of directors.

         -    Each of the six incumbent  directors whose term will not expire at
              the Annual  Meeting  has agreed to resign as a director of Rentrak
              immediately  prior to the  Annual  Meeting  (and the  terms of the
              remaining three incumbent  directors will  automatically  expire),
              eliminating  the need to vote on CARE's proposal to remove all the
              incumbent directors.

         -    The proposal to amend Rentrak's  Bylaws to fix the number of board
              positions at five and the  election of directors  will be the only
              two proposals submitted for action at the Annual Meeting.

         Meanwhile,  beginning  on June 16,  2000,  the members of CARE,  CARE's
nominees  for  director and certain  other named  defendants  were served with a
complaint  filed by Rentrak in the United States District Court for the District
of Oregon on June 13, 2000,  alleging that the defendants  had violated  Section
13(d) of, and Rule 14a-9 promulgated under, the Securities  Exchange Act of 1934
(the  "Exchange  Act").  Rentrak  seeks  as  relief,  among  other  things,  the
preliminary and permanent enjoining of defendants,  their agents and affiliates,
and all other persons  acting in concert with them or on their behalf,  directly
or indirectly, from:

         -    voting in person or by proxy any shares of Rentrak stock

                                     - 8 -
<PAGE>

         -    soliciting any proxies or consents (including any requests to call
              a special shareholders meeting) from owners of Rentrak stock

         -    purchasing or otherwise acquiring any additional Rentrak stock

         -    taking  any  steps  to  replace  current  Rentrak  directors  with
              nominees of the defendants

         -    exercising or attempting to exercise influence or control over the
              affairs of Rentrak

         -    initiating any other  litigation  concerning  Rentrak in any other
              court or forum

         -    selling or disposing  of Rentrak  shares  except by orderly  means
              designed to ensure widespread public distribution

         -    encouraging  other persons to do any of the foregoing or otherwise
              acting in concert with others in the acquisition, holding, voting,
              and disposition of Rentrak stock.

         The complaint filed by Rentrak alleges,  among other things,  that JHA,
Rentrak's financial and investor relations advisor, and its principal, Donald J.
Kundinger, as well as Paul Bogdanich,  whom the members of CARE understand to be
an independent  consultant to JHA, were participants in and, in fact, the moving
force behind, the proxy contest being waged by CARE. The members of CARE are not
aware of any  factual  basis  for  this  allegation. The  members  of CARE  have
organized  and pursued the proxy contest for Rentrak  without the  assistance or
urging of Messrs.  Kundinger  and  Bogdanich.  In fact, as far as the members of
CARE are aware, neither individual is even a shareholder of Rentrak.

         When Rentrak  appointed  JHA as its  financial  and investor  relations
advisor in  mid-1999,  Rentrak's  shareholders  were invited to contact JHA with
questions about Rentrak and its business. Thereafter, from time to time, some of
the  individuals who later became CARE members called JHA from time to time with
questions about Rentrak,  its financial  condition and stock price. In addition,
in early November 1999, at Mr.  Rosenbaum's  request,  Mr. Berger arranged for a
meeting among Mr. Kundinger, Mr. Bogdanich,  Mr. Rosenbaum,  another significant
Rentrak  shareholder,  and  himself  to discuss  issues  relating  to  Rentrak's
financial  condition  and the  proposed  IPO or spinoff of 3PF.  Following  that
meeting,  Mr.  Rosenbaum  called Mr.  Kundinger from time to time with questions
regarding  the status of the  issues  discussed  at the  November  meeting.  Mr.
Rosenbaum also received  information  from Rentrak and JHA relating to Rentrak's
financial  condition and business plans in connection with and as a follow-up to
the  November   meeting.   Mr.  Rosenbaum  did  not  discuss  with  any  Rentrak
shareholders  other than the  participants in the November  meeting  information
provided to him in connection with or as a result of the meeting.

         However,   as  described  above,  Mr.  Rosenbaum  became   increasingly
frustrated  at the  failure of JHA or Rentrak to explain  the  apparent  lack of
progress  in  achieving  an IPO or  spinoff  of 3PF,  culminating  in this proxy
contest.  In April and May 2000, Mr. Rosenbaum called Mr. Kundinger to ascertain
his  availability  to attend the May 5 meeting  and  proposed  May 19 and May 26
meetings with Rentrak  management.  Mr.  Rosenbaum and counsel  representing Mr.
Rosenbaum  and the other members of CARE have also had  communications  with Mr.
Kundinger,  Mr. Bogdanich and their respective  counsel regarding the litigation
brought by Rentrak. The members of CARE are not aware of any other relationships

                                     - 9 -
<PAGE>

relating to Rentrak,  direct or indirect,  between any member of CARE and JHA or
Messrs. Kundinger or Bogdanich.

         The complaint also alleges that a statement of beneficial  ownership on
Schedule  13D filed by the members of CARE and its  nominees for director on May
31, 2000, was filed untimely and omits certain  persons who are also required to
file on Schedule  13D.  The members of CARE  believe  that the  Schedule 13D was
filed within 10 days after the  formation of a "group"  under  Section  13(d)(3)
having  beneficial  ownership of more than 5 percent of the outstanding  Rentrak
stock,  as required,  and that all of the persons who are part of such group are
included in the Schedule  13D. The members of CARE and its nominees for director
are vigorously defending against Rentrak's allegations and the relief sought.

         On July 7,  2000,  CARE  filed its answer to  Rentrak's  complaint  and
several  counterclaims  against  Rentrak,  its directors  individually,  and two
Rentrak  shareholders  affiliated with two Rentrak directors.  The counterclaims
allege that,  as a result of certain  actions taken by the directors and certain
officers of Rentrak,  as described under "Reasons for the  Solicitation"  above,
such persons  should have filed as a group a report of  beneficial  ownership of
Rentrak  stock on Schedule  13D with the SEC by May 29, 2000,  and  certainly no
later than June 26, 2000. As a result of this alleged violation of Rule 13d-1(a)
under the Exchange Act by the directors and certain officers of Rentrak, CARE is
seeking as relief,  among other things, the preliminary and permanent  enjoining
of the  counterclaim  defendants  from  voting  their  shares of Rentrak  stock,
purchasing or otherwise acquiring  additional shares of Rentrak stock, or taking
any other actions which would require  disclosure  under Item 4 of Schedule 13D,
such as a merger or sale of assets involving Rentrak or any of its subsidiaries.

         On August 1,  2000,  CARE filed a motion in the  litigation  brought by
Rentrak seeking a preliminary injunction to prevent the counterclaim defendants,
including  Messrs.  Berger and Cox, from voting the shares acquired  pursuant to
the loan program  described under "Reasons for the  Solicitation"  above or from
selling or disposing of the shares pending further order of the court. In CARE's
memorandum of law in support of its motion, CARE asserts that Messrs. Berger and
Cox should be  prohibited  from  voting  their  shares  not only  because of the
failure by  Rentrak's  management  to file a  Schedule  13D as alleged in CARE's
counterclaims  described above, but also because  Rentrak's  directors  violated
their fiduciary  duties by permitting  Messrs.  Berger and Cox to acquire shares
from  Rentrak  for  grossly  inadequate   consideration  in  order  to  entrench
management.  Of course, CARE cannot predict whether it will succeed in obtaining
the injunctive  relief it seeks. A hearing on the motion is scheduled for August
18, 2000.

                 AMENDMENT OF RENTRAK'S BYLAWS (CARE PROPOSAL 1)

         Until July 5, 2000, Article 3, Section 3.2 of Rentrak's Bylaws provided
for a classified  board of directors.  CARE's members view a classified board as
motivated  by a desire on the part of  management  to protect  itself from being
displaced.  CARE  believes  that it is  inappropriate  to raise  these  types of
barriers to shareholder  democracy;  rather,  directors should be subject to the
possibility  of  replacement  as an entire group each year in order to make them
feel more  immediately and continuously  accountable to shareholders'  concerns.
Therefore,  as  described  above  under  "Recent  Events,"  among the  proposals
submitted by members of CARE and two other  Rentrak  shareholders  to Rentrak on
May 15,  2000,  was a  proposal  to amend  Rentrak's

                                     - 10 -
<PAGE>

Bylaws to eliminate the classified  board.  Apparently in response to the May 15
demands,  Rentrak  amended its Bylaws on July 5, 2000, to delete the  classified
board provisions. Although CARE's nominees for director, if elected, reserve the
right to consider and propose the removal of other anti-takeover  measures, CARE
does not currently have any plan to remove or neutralize any other anti-takeover
device in place at Rentrak, including Rentrak's shareholder rights plan.


         Section  3.2 of  Rentrak's  Bylaws  now  provides  that the  number  of
directors may range from three to nine,  with the precise  number to be fixed by
the board of  directors by  resolution.  CARE  proposes to amend  Section 3.2 of
Rentrak's  Bylaws to provide for a board of directors with five members  elected
annually. The text of the proposed amendment is as follows:


              "Section  3.2  Number,  Tenure and  Qualifications.  The
         Board  of  Directors  shall  consist  of five  persons.  Each
         director  shall hold office until the next annual  meeting of
         the  shareholders  and until his or her  successor is elected
         and qualified or until death, resignation or removal."

         CARE has identified  five  individuals who it believes are qualified to
serve as directors of Rentrak, as described below. CARE believes the best way to
ensure that CARE's  objectives are pursued is to elect a board of directors made
up entirely of CARE's nominees. CARE believes that the proposed reduction in the
size of the board of directors may have the advantage of enabling the full board
of directors to meet more frequently, providing more opportunity for interaction
with and oversight of management.  CARE  anticipates  that fewer  directors will
also result in a decrease in compensation  expense  attributable to the board of
directors  (see  "Director  Compensation"  below).  On the other hand, a smaller
board  would mean that fewer  directors  will  constitute  a quorum  and,  thus,
decisions may be made with the  participation of fewer directors.  Rentrak would
also be able to draw  upon the  expertise  of fewer  individuals,  such that the
breadth  and  depth of  knowledge,  experience  and  diversity  of  perspectives
represented  on the board could be  significantly  narrowed.  However,  CARE has
confidence  in the  qualifications  and  experience of its nominees and believes
that its five nominees will better serve Rentrak than Rentrak  management's nine
nominees.  CARE also  notes that all of CARE's  nominees  are not  employees  of
Rentrak,  while two of Rentrak's  nine  nominees are also officers of Rentrak or
one of its subsidiaries,  lessening the effect of the reduction in board size on
the scope of expertise available to Rentrak.


         Article 11 of Rentrak's  Bylaws provides that the Bylaws may be amended
by the board of  directors  or by the  shareholders  at any  regular  or special
meeting.  The  proposed  Bylaw  amendment  will have the effect of reducing  the
number of board  positions  and fixing the number of  directors  at five,  which
corresponds with CARE's proposal to elect five new directors. The amendment will
be  adopted if the number of votes  cast in favor of the  proposal  exceeds  the
number of votes cast opposing the proposal at the Annual Meeting,  provided that
a quorum is present.  THE  MEMBERS OF CARE URGE YOU TO VOTE FOR CARE  PROPOSAL 1
AMENDING  RENTRAK'S  BYLAWS  TO FIX THE  NUMBER  OF  POSITIONS  ON THE  BOARD OF
DIRECTORS AT FIVE.


                   ELECTION OF NEW DIRECTORS (CARE PROPOSAL 2)

         Under Rentrak's  Bylaws,  shareholders may nominate  candidates for the
board of directors. Paul A. Rosenbaum, on behalf of CARE, submitted the names of
the five candidates


                                     - 11 -
<PAGE>


described  below for  election as  directors  to Rentrak on June 14,  2000,  and
intends to place their names in  nomination  for  election as  directors  at the
Annual Meeting if CARE Proposal 1 passes.

         IF CARE PROPOSAL 1 (REDUCING THE BOARD OF DIRECTORS TO FIVE  POSITIONS)
DOES  NOT  PASS,  CARE'S  NOMINEES  FOR  DIRECTOR  WILL NOT BE  PERMITTED  TO BE
NOMINATED AT THE ANNUAL MEETING.  THEREFORE, IF CARE PROPOSAL 1 DOES NOT PASS, A
SHAREHOLDER  WHO VOTES ON CARE'S BLUE PROXY CARD WILL NOT BE ABLE TO CAST A VOTE
WITH RESPECT TO ANY OF RENTRAK'S NINE DIRECTOR POSITIONS AND, PRESUMABLY, ALL OF
RENTRAK'S NOMINEES FOR DIRECTOR WILL BE ELECTED.

         CARE  also  notes  that  there is no  assurance  that any of  Rentrak's
nominees will serve if elected with any of the CARE nominees.  If fewer than all
five of CARE's  nominees are elected as  directors of Rentrak,  each nominee has
indicated a continued  willingness  to serve as a director of Rentrak if (1) Mr.
Rosenbaum  is one of the  nominees  elected  or (2) CARE's  nominees  comprise a
majority of the Rentrak board. If CARE's nominees  comprise less than a majority
of the  Rentrak  board (that is, one or two out of five  positions),  there is a
substantial  likelihood  that  they  will be unable to act on some or all of the
matters  described  below.  Also, in the event of a board with membership  split
between  Rentrak's  nominees  and CARE's  nominees,  the board may  deadlock  on
certain  issues or expend  substantially  more time and  resources  in  reaching
decisions,  which may have an adverse effect on Rentrak's  competitive  position
and its ability to react to market opportunities and conditions.

         CARE  anticipates  that if the  nominees  named  below are  elected  as
directors of Rentrak,  they will consider  fully and  impartially  all available
options that potentially may maximize shareholder value,  including the possible
spinoff or public offering of equity  securities of 3PF, the sale of one or more
subsidiaries  of  Rentrak,  including  3PF,  the sale of all or a portion of the
assets of  Rentrak,  or a  business  combination  or  merger  or other  business
transaction  involving Rentrak or its subsidiaries.  CARE believes these options
may maximize  shareholder  value because CARE is of the opinion that the current
market  price of  Rentrak's  shares  does not  adequately  reflect  the value of
Rentrak's subsidiaries, especially 3PF. Each of the options mentioned represents
a  method  by which  the  value of one or more  subsidiaries  may be  recognized
separate and apart from the value of the parent's stock, which may result in the
sum of the parts being greater than if  considered as a whole.  CARE has not yet
conducted  an  analysis  to  determine  the  market  for  3PF,  Rentrak's  other
subsidiaries,  Rentrak's assets, or a business  combination  involving  Rentrak.
However, CARE anticipates that its nominees will exercise their best judgment in
the interests of Rentrak and its shareholders before pursuing any of the options
listed  above  or any  other  avenues  for  increasing  Rentrak's  value  to its
shareholders  that may become  available.  CARE notes that there is no assurance
that any of these avenues, if implemented, will succeed in enhancing shareholder
value.

         The  nominees,  if  elected,  are also  expected  promptly  to consider
removing  Ron Berger as  chairman  and chief  executive  officer of Rentrak  and
initiating a search for an appropriate  replacement  for Mr.  Berger,  which may
include  members of present or former  management  of Rentrak.  CARE's  nominees
believe  that  such  a  replacement  ideally  would  have  substantial  business
experience,  preferably in the retail  entertainment or Internet  industries,  a
proven track record of revitalizing companies,  and a reputation for honesty and
integrity in business dealings.

                                     - 12 -
<PAGE>

         Finally,  following their election as Rentrak  directors,  the nominees
intend to  consider  retaining  an  outside  consultant  to  conduct a review of
Rentrak's financial records in conjunction with Rentrak's  independent certified
public accountants and to take any steps deemed appropriate based on the outcome
of such review. As noted under "Reasons for the Solicitation"  above,  Rentrak's
dealer financing program has generated significant  write-offs.  Also, Rentrak's
cash flow statement for the fiscal year ended March 31, 2000,  lists a provision
for doubtful accounts of $6.3 million.  Consequently,  CARE believes a review of
Rentrak's  financial  records is  necessary  to assure  that  material  business
transactions have been properly  approved and documented,  that Rentrak's assets
have been recorded in accordance with generally accepted accounting  principles,
and that Rentrak's ability to collect its receivables is preserved.

         Mr. Berger has an employment agreement with Rentrak which expires March
31, 2003,  pursuant to which he may be entitled to receive  severance pay if his
employment  is  terminated  by Rentrak  other than for "cause" or by Mr.  Berger
following a "change of  control"  of Rentrak.  Cause is defined as (1) an act or
acts of personal  dishonesty  taken by Mr.  Berger and intended to result in the
substantial  personal  enrichment of Mr. Berger at the expense of Rentrak or (2)
the  conviction of Mr. Berger of a felony.  The election of CARE's  nominees for
director  would  constitute  a change of control of Rentrak  under Mr.  Berger's
employment agreement.  Consequently, if CARE's nominees for director are elected
and thereafter  Mr. Berger either quits or is fired,  Mr. Berger may be entitled
to  receive  as  severance  pay an  amount  equal to  approximately  $1,300,000,
calculated based on the formula contained in his employment agreement.


         The members of CARE intend to seek  reimbursement  from Rentrak for its
expenses  incurred  in the proxy  contest if a majority of CARE's  nominees  are
elected to Rentrak's board of directors.  See "The Solicitation"  below.  CARE'S
NOMINEES FOR DIRECTOR DO NOT INTEND TO SUBMIT THE ISSUE OF SUCH REIMBURSEMENT OF
CARE FOR ITS PROXY CONTEST EXPENSES TO A SEPARATE VOTE OF RENTRAK'S SHAREHOLDERS
UNLESS REQUIRED BY APPLICABLE LAW.


INFORMATION REGARDING NOMINEES FOR DIRECTOR

         Set forth below are the names,  ages,  business  addresses,  beneficial
ownership of Rentrak  shares,  and percentage  share ownership of each of CARE's
five nominees for election as a Rentrak director.  Each nominee has consented to
serve as a director of Rentrak if elected, provided that Mr. Rosenbaum is one of
those  elected or CARE's  nominees  comprise a majority of Rentrak's  board,  as
discussed  above. If any of CARE's nominees is unable to serve or for good cause
will not  serve  as a  Rentrak  director  (other  than  because  the  conditions
specified in the foregoing sentence are not met), the BLUE proxy cards solicited
by  CARE  will  be  voted  for  any  substitute  nominee  designated  by Paul A.
Rosenbaum. None of the nominees is presently a director of Rentrak or is related
to another  nominee or to any of the present  officers or  directors of Rentrak.
Each is a citizen of the United States.

                                     - 13 -
<PAGE>

<TABLE>

                                                          No. of Shares
                                                           Beneficially
                                                              Owned        Percentage
Name                  Age     Business Address                  (1)         of Class
----                  ---     ----------------                  ---         --------
<S>                   <C>     <C>                              <C>     <C>    <C>
Cecil D. Andrus       68      350 N. Ninth Street                1,000         *
                              Boise, Idaho  83702
George H. Kuper       59      3600 Green Court                       0         --
                              Ann Arbor, Michigan  48105
Joon S. Moon          62      11000 Mt. Rose Highway             1,000         *
                              Reno, Nevada  89511
James G. Petcoff      44      28819 Franklin Road               11,500 (2)     *
                              Southfield, Michigan  48034
Paul A. Rosenbaum     57      127 E. Washtenaw                 250,730 (3)    2.0%
                              Lansing, Michigan  48933
</TABLE>

*        Beneficially owns less than 1 percent of Rentrak's  outstanding  common
         stock.

(1)      The nominee  holds sole voting and  dispositive  power over his shares,
         unless otherwise indicated.

(2)      Mr.  Petcoff  owns his  shares  jointly  with his  wife,  Janice  Marie
         Petcoff, who is a citizen of the United States and is not employed; her
         address is 5853 Clearview Court, Troy, Michigan 48098.

(3)      Mr. Rosenbaum has borrowed  approximately  $406,000 to purchase or hold
         Rentrak  common  stock  through  a  margin   account  with   Prudential
         Securities, Inc.

         In 1995,  Mr.  Andrus  founded  and now serves as the  chairman  of the
Andrus  Center for Public  Policy at Boise State  University.  Since  1995,  Mr.
Andrus  has  also  been of  counsel  to the  Gallatin  Group,  a  public  policy
consulting firm in Boise,  Idaho. He was elected  governor of the state of Idaho
for four terms  (beginning in 1970,  1974,  1986, and 1990). Mr. Andrus also was
the U.S.  Secretary  of the Interior  from 1977 to 1981.  Mr.  Andrus  serves as
director of Albertsons, Inc., KeyCorp, and Coeur d'Alene Mines.

         Mr. Kuper is an  independent  consultant in the areas of public policy,
environmental  and  energy  issues  and  provides  advice to small and  start-up
companies in the chemical,  electronics,  and software industries. Mr. Kuper has
also served as president, chief executive officer, and a director of the Council
of Great Lakes Industries ("CGLI") located in Ann Arbor,  Michigan,  since 1994.
CGLI is affiliated with the World Business  Council for Sustainable  Development
located in Geneva, Switzerland and is a not-for-profit association consisting of
more than two dozen U.S. and Canadian companies.  Since 1994, Mr. Kuper has also
served as the chairman of the Office of the  Secretary of Defense  Working Group
on Dual-Use  Technology Policy.  Prior to 1994, Mr. Kuper's activities  included
serving for three years as the  executive  director of the  National  Center for
Productivity  and Quality of Working Life, a Presidential  appointment,  working
for  General  Electric  Company  for five  years  to  enhance  its  productivity
programs,  and


                                     - 14 -
<PAGE>

serving as executive director of the Manufacturing Studies Board of the National
Academy of  Sciences,  National  Research  Council,  for five years.  Mr.  Kuper
received a B.A. in political  science from The Johns Hopkins  University  and an
M.B.A. from the Harvard School of Business Administration.

         Mr.  Moon  has  served  as  the  chairman  of  Rooto   Corporation,   a
manufacturer of industrial and household chemicals, for the past five years. Mr.
Moon's  background is as a research  chemist with E.I. duPont de Nemours Co. and
Celanese  Corporation.  Mr. Moon  received a B.S. in chemical  engineering  from
Michigan  State  University  and  a  Ph.D.  in  chemical  engineering  from  the
University of  California at Berkeley.  Mr. Moon serves as a member of the board
of directors of Thomas  Jefferson  University,  and has  previously  served as a
director of Michigan State University  Foundation,  Michigan Bank,  Independence
One Mutual Fund,  Michigan General  Corporation,  Maxco Energy,  and Progressive
Dynamics Corporation.

         Mr.  Petcoff has served as  president  and chief  executive  officer of
North  Pointe  Financial  Services,  Inc.,  a provider  of  insurance  and other
financial  services,  since  1986.  Since 1999,  Mr.  Petcoff has also served as
president and chief executive officer of Queensway Financial Holdings Limited, a
Canadian holding company affiliated with North Pointe Financial  Services,  Inc.
He received an M.B.A. and a J.D. from the University of Detroit.  Mr. Petcoff is
a director of Lease Corporation of America.

         Mr.  Rosenbaum  founded  SWR  Corporation  in 1994  and  serves  as the
company's chief executive officer. SWR Corporation  designs,  tests, and markets
industrial  chemicals.  Mr.  Rosenbaum  has also  been  engaged  in the  private
practice  of  law  through  his  own  firm   specializing   in   corporate   and
administrative  law since 1978.  He received a B.S.  in  American  studies  from
Springfield College and a J.D. from The George Washington University Law School.
Mr.  Rosenbaum  has  borrowed a total of $125,000  from Mr.  Petcoff for reasons
unrelated to Rentrak or its securities.


         There are no  arrangements or  understandings  between any CARE nominee
and any other  person  pursuant to which that  nominee was selected as a nominee
for director of Rentrak or with respect to any future  employment  by Rentrak or
any  future  transactions  to which  Rentrak or any of its  affiliates  may be a
party. However, if CARE's nominees are elected as directors of Rentrak, they are
not  precluded  from  determining  that  Rentrak  should  engage  in one or more
transactions  with  CARE's  nominees  or  members  or any of  their  affiliates,
including  family members or other  companies  under their control,  although no
such transactions are presently contemplated.


DIRECTOR COMPENSATION

         Rentrak's preliminary proxy materials for the Annual Meeting state that
non-employee  directors  receive an annual retainer of $25,000 and $500 for each
board meeting or telephone  conference  board meeting  attended and an automatic
annual  stock  option  grant for 10,000  shares of Rentrak  common stock plus an
additional  option  grant for 2,500  shares to each  non-employee  chairman of a
Board committee.  The CARE nominees for director,  if elected,  intend to reduce
the annual retainer to $20,000 and to retain the other compensation features for
Rentrak non-employee directors.  CARE also expects that each of its nominees, if
elected, will be indemnified

                                     - 15 -
<PAGE>

for his services to Rentrak to the same extent that indemnification is presently
available to Rentrak's directors.

REASONS FOR ELECTING CARE'S DIRECTOR NOMINEES

         As  described  above,  the  members  of  CARE  believe  that  Rentrak's
financial results over the past several years indicate that Rentrak's management
is ineffective and that its directors have not been providing  adequate guidance
and direction.

         In CARE's  view,  Rentrak's  problems  justify  the step of  electing a
completely new set of outside  directors,  even if these  candidates do not have
the support of current  management.  CARE's  members  believe  that its nominees
offer the experience and judgment that Rentrak  shareholders need to enhance the
value of their  investment  in  Rentrak.  However,  there is no  assurance  that
shareholder  value will be increased if CARE's nominees are elected.  CARE notes
that,  if elected,  its nominees may continue to have access to the expertise of
Rentrak's  officers as  necessary.  In CARE's view,  management's  nominees as a
whole do not offer superior expertise and independent  business judgment because
they are  comprised  almost  entirely  of  representatives  of  consultants  and
suppliers to Rentrak (e.g.,  Messrs.  Batra,  Jimirro,  LeVine,  and Roberts) or
representatives of Rentrak affiliates (e.g., Messrs. Balner, Kusaka, Masuda, and
Berger).  See "Reasons for the Solicitation"  above. If CARE Proposal 1 to amend
Rentrak's  Bylaws passes,  the five nominees who receive the greatest  number of
votes (a plurality) will be elected as directors of Rentrak.  Cumulative  voting
for directors is not permitted under Rentrak's organizational documents.


         CARE  URGES  YOU TO VOTE FOR ITS FIVE  NOMINEES  TO SERVE ON  RENTRAK'S
BOARD OF DIRECTORS.

                                VOTING PROCEDURES

         Rentrak's  proxy statement and proxy card include the proposal to amend
Rentrak's  Bylaws  described above and a proposal for the election of directors,
but do not include the names of CARE's nominees for director. The Bylaws will be
amended to provide for a five-person  board of directors only if CARE Proposal 1
passes.  If (but only if) CARE  Proposal 1 passes,  CARE will place the names of
its nominees in nomination for election as directors at the Annual  Meeting.  If
CARE Proposal 1 does not pass,  you will not be able to vote for any of the nine
positions  on  the  board  of  directors  using  CARE's  BLUE  proxy  card  and,
presumably,  all of Rentrak's  nominees for director  will be elected.  You also
will not be able to vote for  CARE's  nominees  for  director  using the form of
proxy sent to you by Rentrak.  We therefore  urge you to sign and return  CARE's
BLUE proxy card using the enclosed return envelope.

         Even if you have already  returned a proxy to Rentrak  using  Rentrak's
proxy card, you can still cast your vote for our proposals, including any or all
of CARE's  nominees,  by indicating your choices on the enclosed BLUE proxy card
and  signing,  dating,  and  returning  it in the  enclosed  envelope.  See  the
discussion in "Revocation Rights" below.

                                     - 16 -
<PAGE>

         The presence,  in person or by proxy,  of the holders of Rentrak common
stock entitled to cast a majority of the votes entitled to be cast at the Annual
Meeting is required to  constitute a quorum for the  transaction  of business at
the  Annual  Meeting.  Under  applicable  Oregon  law,  abstentions  and  broker
non-votes  (that is, shares held in street name as to which the broker,  bank or
other nominee has no  discretionary  power to vote on a particular  matter,  has
received no instructions  from the persons  entitled to vote such shares and has
appropriately  advised  Rentrak that it lacks voting  authority) are counted for
purposes of determining  the presence or absence of a quorum for the transaction
of business.


         A plurality of the votes  present,  in person or by proxy,  is required
for the election of  directors.  If CARE  Proposal 1 to amend  Rentrak's  Bylaws
passes, there will be five positions on the board of directors;  otherwise there
will be nine positions. With respect to the election of directors,  votes may be
cast in  favor  or  withheld  with  respect  to any or all  nominees  officially
nominated;  votes  that are  withheld  and  broker  non-votes  will be  excluded
entirely from the vote and will have no effect on the outcome. Abstention is not
a choice in the election of directors. If CARE Proposal 1 passes, it is possible
that  some of  Rentrak's  nominees  and some of  CARE's  nominees  will  receive
sufficient votes to be elected as directors. As required by Rule 14a-4(d)(iv) of
the SEC's proxy rules under the Exchange  Act,  CARE hereby states that there is
no assurance  that  Rentrak's  nominees will serve if elected with any of CARE's
nominees.  Each of CARE's  nominees has agreed to serve even if elected with one
or more of  Rentrak's  nominees,  provided  that Mr.  Rosenbaum  is one of those
elected or the CARE nominees comprise a majority of the board of directors.  See
"Election of New Directors (CARE Proposal 2)" above.


         A  shareholder  may,  with respect to each other matter  presented  for
action at the Annual  Meeting,  vote "for," vote  "against,"  or "abstain"  from
voting.  Shares represented by proxies that are marked "abstain" on such matters
and proxies relating to broker non-votes will not affect the outcome of the vote
on such matters.  Unless otherwise  directed on the enclosed BLUE proxy card, as
more fully  described  below,  Paul A. Rosenbaum or Mark A. Brown,  on behalf of
CARE,  will vote FOR CARE  Proposal 1 and FOR each of CARE's  five  nominees  to
serve as directors of Rentrak.

         If you sign and return the  accompanying  BLUE proxy  card,  it will be
voted at the Annual Meeting in accordance  with your  instructions  on the card.
With respect to CARE  Proposal 2, you may vote FOR the election of all of CARE's
nominees,  or you may withhold authority to vote for the election of one or more
of such  nominees by writing the person's  name on the line provided on the BLUE
proxy card.  The BLUE proxy card cannot be used to vote for the  election of any
of the director  candidates  nominated by Rentrak and cannot be used to vote for
more than five positions.

         We do not know of any other  matters  that will be  brought  before the
Annual  Meeting.  However,  if any other matter properly comes before the Annual
Meeting,  it is intended that the persons named in and acting under the enclosed
form of BLUE proxy  card,  or their  substitutes,  will vote on such  matters in
accordance with their judgment.

         According to Rentrak's  Annual  Report on Form 10-K for the fiscal year
ended March 31,  2000,  there were  12,289,883  shares of Rentrak  common  stock
outstanding  as of June 20,  2000.

                                     - 17 -
<PAGE>

Based on such number and the fact that the members of CARE together beneficially
own  approximately  1,100,000 shares of Rentrak stock,  holders of an additional
5,045,000  shares  would have to vote in favor of CARE's  proposals  in order to
constitute an absolute majority of the shares outstanding, ensuring the adoption
of CARE Proposal 1 and the election of all five of CARE's nominees for director.

                                REVOCATION RIGHTS

         A shareholder  may revoke his or her proxy any time before the tally by
(1) executing a later-dated  proxy card,  (2) appearing at the Annual Meeting to
vote in person or (3) delivering  written notice of revocation to CARE at Beacon
Hill  Partners,  Inc.,  90 Broad  Street,  New York,  New York 10004,  or to the
Secretary  of Rentrak.  At the Annual  Meeting,  CARE's BLUE proxy cards must be
presented to Rentrak's tabulator in order to be counted.

                        PARTICIPANTS IN THE SOLICITATION
                    AND BENEFICIAL OWNERSHIP OF RENTRAK STOCK

         The members of CARE,  along with CARE's nominees for director,  are all
considered  participants in this proxy solicitation under the SEC's proxy rules.
The  SEC  requires  that  certain  information  be  made  available  to  Rentrak
shareholders  with respect to any person who may be deemed a participant in this
solicitation.  The  members of CARE are  Michael J.  Annechino,  Mark A.  Brown,
Thomas S. Cousins, Jr., Gordon A. Reck, Donald W. Remlinger,  Paul A. Rosenbaum,
David R. Rosencrantz,  M.D., Guy R. Wolcott,  and Frederick L. Zehnder,  each of
whom is a citizen of the United States.

         Michael J. Annechino has his own financial consulting  business,  PCSG,
Inc., located at 13305 N.E. 2nd Court, Vancouver,  Washington 98685. He has sole
voting and  dispositive  power as to 2,000  shares of Rentrak  common  stock and
shares voting and  dispositive  power over 95,400 shares with his wife,  Theresa
Ann  Annechino,  who is a citizen of the United  States and is employed by PCSG,
Inc.

         Mark A. Brown is vice  president/finance  of VWR Scientific Products, a
wholesale   distributor  of  scientific  equipment,   supplies,   chemicals  and
furniture,  located at 2730 N.E. Riverside Way,  Portland,  Oregon 97211. He has
sole voting and  dispositive  power as to 44,550 shares of Rentrak common stock,
including 7,800 shares owned by his minor children,  Chris and Lauren Brown, and
his nephew, Adam Kraushaar, and shares voting and dispositive power as to 75,000
shares with his wife, Sherri K. Brown, who is a citizen of the United States and
is not employed; her address is 18672 S.E. Hwy 212, Clackamas, Oregon 97015. Mr.
Brown has borrowed  approximately  $138,000 to purchase or hold  Rentrak  common
stock through a margin account with First Union Brokerage Services, Inc.

         Thomas S. Cousins,  Jr., is an investment  executive with U.S.  Bancorp
Piper  Jaffray,  1327  Spruce  Street,  Boulder,  Colorado  80302.  Mr.  Cousins
currently is on leave of absence from his employment;  his residence  address is
540 Columbine Avenue,  Broomfield,  Colorado. He has sole voting and dispositive
power as to 65,000 shares of Rentrak common stock.

                                     - 18 -
<PAGE>

         Gordon A. Reck is an associate  broker at Jim Saros  Agency,  a realtor
located at 17108 Mack,  Grosse  Pointe,  Michigan  48230.  He shares  voting and
dispositive  power as to 67,000  shares of Rentrak  common  stock with his wife,
Susan E. Reck,  who is a citizen of the United States and a teacher  employed by
the Detroit  Board of  Education;  her address is 765  Middlesex,  Grosse Pointe
Park, Michigan 48230. Mr. Reck has borrowed a total of approximately  $75,800 to
purchase or hold Rentrak common stock through margin accounts with A.G. Edwards,
Inc., First Union Brokerage Services, Inc., and Olde Discount Corporation.

         Donald W.  Remlinger  is  president  of  Bristol  Management  Corp.,  a
financial consulting company,  located at 9 Brigade Hill Road,  Morristown,  New
Jersey 07960.  He has sole voting and  dispositive  power as to 75,000 shares of
Rentrak common stock.

         David R.  Rosencrantz is a urologist  practicing at 2222 N.W.  Lovejoy,
Ste. 416, Portland, Oregon 97210. He has sole voting and dispositive power as to
6,000 shares of Rentrak common stock and shares voting and dispositive  power as
to 57,700 shares with his wife,  Diane S.  Rosencrantz,  who is a citizen of the
United States and is office manager at Dr. Rosencrantz's office.

         Guy R. Wolcott is president of his own plumbing  contracting  business,
Wolcott  Plumbing,  located at 2050 N.W.  Burnside,  Gresham,  Oregon 97030. Mr.
Wolcott has sole  voting and  dispositive  power as to 10,000  shares of Rentrak
common stock held by the Wolcott  Plumbing  Profit Sharing Trust,  shares voting
and dispositive power as to 198,300 shares with his wife, Chris Wolcott,  who is
a citizen of the United  States and is not  employed  (her address is 3633 Oxbow
Parkway,  Gresham,  Oregon 97080), and shares voting and dispositive power as to
88,000 shares held by the WF Foundation, a family foundation,  with his wife and
son, Guy Wolcott,  Jr., who is a citizen of the United States and is employed as
a plumbing estimator with Wolcott Plumbing.

         Frederick L. Zehnder is an  optometrist  practicing at 504 N. Franklin,
Frankenmuth,  Michigan 48734. Dr. Zehnder has sole voting and dispositive  power
as to 77,600 shares of Rentrak  common stock and shares  voting and  dispositive
power as to 3,000 shares with his wife,  Wendy Ann Zehnder,  who is a citizen of
the United States and is self-employed as an interior decorator;  her address is
7576 S. Block Road, Frankenmuth, Michigan 48734.

         The business address,  principal occupation and principal business, and
share ownership of CARE's  nominees for director  appears under "Election of New
Directors (CARE Proposal 2)."


         As of the close of business on August 4, 2000,  the members of CARE and
its  director  nominees  (c/o  Paul A.  Rosenbaum,  127 E.  Washtenaw,  Lansing,
Michigan  48933)  beneficially  owned  in  the  aggregate  1,128,780  shares  of
Rentrak's common stock,  constituting  approximately  [9.2] percent of the total
outstanding  shares. All transactions in securities of Rentrak engaged in by any
member of CARE or any of its  nominees for  director  since August 1, 1998,  are
summarized on Schedule I attached to this proxy statement.

         The members of CARE and CARE's  nominees for director have  contributed
the  following  amounts to defray the expenses of the proxy  contest,  including
attorneys' fees in

                                     - 19 -
<PAGE>

connection  with legal  proceedings by or against  Rentrak and its directors and
officers:  Mr. Andrus,  $2,500; Mr. Annechino,  $5,000; Mr. Brown,  $15,000; Mr.
Cousins,  $10,000;  Mr. Kuper,  $2,500; Mr. Moon,  $2,500; Mr. Petcoff,  $0; Mr.
Reck, $5,000; Mr. Remlinger,  $10,000;  Mr. Rosenbaum,  $5,000; Dr. Rosencrantz,
$5,000; Mr. Wolcott, $10,000; and Dr. Zehnder, $10,000.

         Other than the CARE Agreement,  none of the  participants in this proxy
solicitation is otherwise a party to any contract,  arrangement or understanding
with any person with respect to any  securities of Rentrak,  except that Paul A.
Rosenbaum has acquired sole voting and dispositive power with respect to a total
of 89,300 shares of Rentrak common stock from four  individuals,  pursuant to an
understanding with each individual that, upon the demand of the individual,  Mr.
Rosenbaum  will either pay in cash the market value of the shares on the date of
demand, plus in some cases interest at an annual rate of 10 percent, or transfer
the shares back to the individual.  Mr.  Rosenbaum  borrowed such shares in each
instance  from  close  friends  who are not  associated  with  CARE or its other
members in order to avoid the sale of shares of Rentrak common stock held in his
margin  account upon a drop in the market price of Rentrak  stock  sufficient to
threaten a margin call. Due to these personal  friendships,  the persons lending
shares to Mr. Rosenbaum did not ask for or receive any other consideration other
than the potential payment of interest if the transaction was ultimately settled
by the payment of cash instead of the return of the shares by Mr. Rosenbaum.

         No participant in this solicitation or any associate of any participant
(1) has any arrangement or understanding  with any person with respect to future
employment  by  Rentrak  or  its  subsidiaries,   (2)  has  any  arrangement  or
understanding with any person as to any future  transactions to which Rentrak or
any of its affiliates will or may be a party,  or (3) had during  Rentrak's last
fiscal year any direct or indirect material interest with respect to any, or has
any such interest with respect to any currently  proposed,  transaction to which
Rentrak or any of its subsidiaries was or is to be a party.  There is nothing to
preclude  Rentrak from entering into any such employment or transaction with any
such person in the future.


         Over  the  past  several  years,   Mr.  Rosenbaum  has  had  occasional
discussions  with Ron Berger,  chairman and chief executive  officer of Rentrak,
over  issues of  concern to Mr.  Rosenbaum  as a Rentrak  shareholder  regarding
Rentrak's  business prospects and goals. In one such conversation in the fall of
1999,  Mr.  Berger  expressed  concern  over the impact of the loss of  Cyberian
Outpost as a customer of 3PF, a wholly owned subsidiary of Rentrak. A subsidiary
of Cyberian Outpost, Outpost.com, is an Internet retailer. Robert A. Bowman, the
president  and chief  executive  officer of  Cyberian  Outpost,  is a  long-time
personal  acquaintance of Mr.  Rosenbaum.  Mr. Rosenbaum  offered to contact Mr.
Bowman to see if he would consider  reestablishing a customer  relationship with
3PF.  Shortly  thereafter,  Mr.  Berger  offered to  transfer  at no cost to Mr.
Rosenbaum  shares in 3PF equal to 1 percent of its total  capitalization  if, by
January 31, 2000, Mr. Rosenbaum succeeded in causing Cyberian Outpost to use 3PF
to handle at least 70 percent of its fulfillment requirements.  In January 2000,
Rentrak  proposed an  arrangement  calling for the payment to Mr.  Rosenbaum  of
$250,000 in cash plus $7,500 per month for  consulting  services with respect to
governmental  issues for a three-year period if Cyberian Outpost and 3PF entered
into a  written  agreement  for  3PF to  handle  substantially  all of  Cyberian
Outpost's  fulfillment  requirements for a minimum of one year by March 1, 2000.
Mr.

                                     - 20 -
<PAGE>

Rosenbaum  arranged for a meeting between him, Mr. Bowman,  and Bill Polich, the
president  of 3PF, to discuss the  possibility  of such a renewed  relationship,
which was held in January 2000. Mr. Rosenbaum also had an additional meeting and
several  follow-up  telephone   conversations  with  Mr.  Bowman.  However,  Mr.
Rosenbaum was unable to arrange for consummation of the transactions proposed by
Rentrak  relating to Cyberian  Outpost  within the time  limitations  imposed by
Rentrak due to market  conditions  and other  factors.  No other  transaction or
understanding between Rentrak and Mr. Rosenbaum relating to any other matter has
been entered into and no  negotiations  between  Rentrak and Mr.  Rosenbaum with
respect to any such transaction are ongoing.

                                THE SOLICITATION

         The entire cost of the solicitation of proxies by CARE will be borne by
the members of CARE. The members of CARE intend,  however, to seek reimbursement
from Rentrak for these expenses if a majority of CARE's  nominees are elected to
Rentrak's  board of directors,  including  the legal  expenses of the members of
CARE and its  nominees  for  director  in the legal  proceedings  instituted  by
Rentrak  discussed  above.  CARE'S NOMINEES FOR DIRECTOR DO NOT INTEND TO SUBMIT
THE ISSUE OF SUCH  REIMBURSEMENT OF CARE FOR ITS EXPENSES  INCURRED IN THE PROXY
CONTEST  TO A  SEPARATE  VOTE  OF  RENTRAK'S  SHAREHOLDERS  UNLESS  REQUIRED  BY
APPLICABLE  LAW. To date, CARE has incurred cash  expenditures of $       ,  and
                                                                   -------
CARE estimates that total  expenditures  relating to its  solicitation  will not
exceed $          .
        ----------

         Proxies  may  be  solicited  by  mail,   courier  service,   telephone,
advertisement, electronic communication and in person. Arrangements will be made
with brokerage houses or other custodians,  nominees, and fiduciaries to forward
CARE's solicitation materials to their clients; CARE will reimburse such persons
for  their  reasonable  expenses.  CARE's  nominees  and  members  may,  without
additional  compensation,  make  solicitations  through  personal  contact or by
telephone.

         In  addition,  CARE has engaged the proxy  solicitation  firm of Beacon
Hill Partners,  Inc., to assist it in its soliciting  efforts for a fee of up to
$30,000,  including  a  success  fee,  plus  reimbursement  of  expenses.  It is
anticipated  that Beacon Hill  Partners  will make  available  approximately  20
persons in  connection  with its  efforts on behalf of CARE.  In addition to the
solicitation  of proxies from retail  investors,  brokers,  banks,  nominees and
other institutional holders, such persons will, among other activities,  provide
consultation   pertaining  to  the  planning  and   organization  of  the  proxy
solicitation.  CARE has also agreed to indemnify  Beacon Hill  Partners  against
certain liabilities and expenses relating to the proxy solicitation.

                             ADDITIONAL INFORMATION


         This proxy statement  includes  information based on documents filed by
Rentrak with the SEC,  including  Rentrak's revised  preliminary proxy materials
filed July 31, 2000.


         Information  regarding  Rentrak's  director  nominees,   management,  5
percent  shareholders and executive  compensation will be contained in Rentrak's
definitive  proxy  statement.  Rentrak's  definitive  proxy  statement will also
include the dates by which shareholder proposals intended to

                                     - 21 -
<PAGE>

be  submitted  at its next  annual  meeting  must be  received  by Rentrak to be
included in its proxy statement or otherwise.


                              PLEASE ACT PROMPTLY.
                 SIGN, DATE, AND MAIL THE BLUE PROXY CARD TODAY!
August    , 2000
       ---



                                     - 22 -
<PAGE>



                          TRANSACTIONS IN RENTRAK STOCK
                                SINCE AUGUST 1998

                         Trade Date     Type of Transaction   Number of Shares
                         ----------     -------------------   ----------------
Cecil D. Andrus            11/9/99      Purchase                      1,000

Mark A. Brown              3/10/99      Purchase                      2,000
                           3/23/99      Sale                          2,000
                           4/27/99      Purchase                      5,000
                           5/7/99       Purchase                      5,000
                           5/20/99      Purchase                      2,500
                           5/27/99      Purchase                        600
                           6/8/99       Purchase                      9,400
                           6/9/99       Purchase                      9,000
                           6/10/99      Purchase                     10,000
                           6/25/99      Purchase                     10,500
                           6/30/99      Purchase                      2,500
                           7/2/99       Purchase                      3,500
                           7/7/99       Purchase                      5,000
                           7/23/99      Purchase                      9,250
                           9/8/99       Purchase                      5,500
                           9/15/99      Purchase                      5,000
                           9/24/99      Purchase                      2,000
                           10/5/99      Purchase                     20,000
                           10/25/99     Purchase                        232
                           10/26/99     Purchase                        600
                           11/18/99     Sale                            832
                           12/8/99      Sale                          2,000
                           12/30/99     Purchase                      9,000

Thomas S. Cousins, Jr.     9/1/99       Purchase                      5,000
                           9/9/99       Purchase                      5,000
                           9/13/99      Purchase                      5,000
                           10/8/99      Purchase                     20,000
                           10/21/99     Purchase                      4,000
                           10/29/99     Purchase                      5,500
                           11/1/99      Purchase                      5,500
                           11/2/99      Purchase                      4,000
                           11/12/99     Purchase                      3,000
                           12/6/99      Purchase                      3,000
                           2/9/00       Purchase                      5,000

                                       1
<PAGE>

Gordon A. Reck             3/23/99      Purchase                      2,000
                           3/24/99      Purchase                      2,000
                           1/20/00      Purchase                     10,000
                           4/14/00      Sale                          2,000

Donald W. Remlinger        11/19/99     Purchase                      5,000


Paul A. Rosenbaum          8/10/98      Purchase                      2,000
                           8/12/98      Purchase                      1,000
                           8/13/98      Purchase                      1,000
                           8/14/98      Purchase                      1,000
                           8/27/98      Purchase                        500
                           8/28/98      Purchase                        500
                           9/3/98       Purchase                        100
                           9/15/98      Purchase                        100
                           9/21/98      Purchase                      1,000
                           10/2/98      Purchase                      5,000
                           10/14/98     Purchase                        250
                           11/23/98     Purchase                      1,000
                           3/2/99       Purchase                        650
                           3/9/99       Purchase                        500
                           3/12/99      Purchase                        500
                           3/16/99      Purchase                        500
                           3/17/99      Purchase                        250
                           3/18/99      Purchase                        250
                           3/19/99      Purchase                        250
                           4/5/99       Purchase                        250
                           4/7/99       Purchase                        100
                           4/14/99      Purchase                        100
                           4/16/99      Purchase                        100
                           4/19/99      Purchase                        100
                           4/20/99      Purchase                        100
                           4/21/99      Purchase                        100
                           4/27/99      Purchase                        100
                           4/30/99      Purchase                      1,000
                           5/25/99      Purchase                        800
                           5/28/99      Purchase                      5,000
                           6/22/99      Purchase                      4,000
                           7/2/99       Purchase                        320
                           7/9/99       Purchase                      1,500
                           7/13/99      Purchase                        500
                           7/14/99      Purchase                        500
                           7/15/99      Purchase                        100
                           7/16/99      Purchase                      1,100
                           7/19/99      Purchase                      1,300
                           8/16/99         *                         30,300

                                       2
<PAGE>

                           8/18/99      Purchase                      1,000
                           8/20/99      Purchase                        100
                           8/24/99      Purchase                      1,000
                           8/25/99      Purchase                      1,000
                           8/26/99      Purchase                      1,080
                           8/27/99      Purchase                      1,000
                           9/21/99      Purchase                      3,500
                           9/22/99      Purchase                      1,500
                           9/28/99      Purchase                      3,000
                           9/29/99      Purchase                      1,500
                           10/07/99        *                          9,000
                           10/15/99     Purchase                        200
                           10/20/99     Purchase                        550
                           10/25/99     Purchase                        250
                           11/17/99     Purchase                      1,100
                           11/19/99     Purchase                      1,000
                           11/22/99     Purchase                        200
                           11/23/99     Purchase                        300
                           1/11/00      Purchase                        300
                           1/21/00      Purchase                        900
                           1/24/00      Purchase                      2,100
                           1/25/00      Purchase                      1,000
                           1/27/00      Purchase                      1,000
                           3/13/00      Sale                            600
                           4/06/00         *                         30,000
                           5/8/00       Purchase                      5,000
                           5/11/00         *                         20,000
                           5/17/00      Purchase                        200

David R. Rosencrantz       10/5/98      Sale                          1,500
                           10/27/98     Sale                            100
                           12/15/98     Sale                          1,000
                           12/16/98     Sale                            400
                           12/29/98     Sale                          1,500
                           12/30/98     Sale                          6,000
                           1/4/99       Sale                          2,000
                           1/4/99       Sale                          1,000
                           2/24/99      Sale                            500
                           5/28/99      Purchase                     10,000
                           2/22/00      Purchase                      3,500
                           4/11/00      Purchase                     10,000
                           4/28/00      Purchase                      5,000


Guy R. Wolcott             8/3/98       Purchase                      2,000
                           8/4/98       Purchase                     12,000
                           8/5/98       Purchase                     15,000

                                       3
<PAGE>

                           3/29/99      Purchase                      5,000
                           7/26/99      Sale                          1,500
                           7/27/99      Sale                         12,000
                           7/30/99      Sale                         51,000
                           8/06/99      Sale                         10,600
                           8/10/99      Sale                          5,000
                           8/11/99      Sale                          2,700
                           8/17/99      Sale                         27,500
                           8/18/99      Sale                         30,000
                           8/19/99      Sale                          8,000
                           8/23/99      Sale                          3,700
                           9/15/99      Purchase                     10,000
                           9/22/99      Purchase                      5,000
                           9/27/99      Purchase                     10,000
                           9/29/99      Purchase                     10,000
                           10/04/99     Purchase                        300
                           10/05/99     Purchase                     10,000
                           10/06/99     Purchase                     15,800
                           11/10/99     Purchase                      1,400
                           11/30/99     Purchase                      5,300
                           6/22/00      Purchase                      1,400
                           6/26/00      Purchase                      5,000
                           6/28/00      Purchase                      7,700
                           6/29/00      Purchase                        100
                           6/30/00      Purchase                        100
                           7/19/00      Purchase                      9,300

Frederick L. Zehnder       12/24/98     Purchase                      3,800
                           12/28/98     Purchase                      6,200

--------------

*      Mr.  Rosenbaum  acquired  sole  voting  and  dispositive  power as to the
       indicated  shares  pursuant  to an  understanding  with each of the prior
       holders  (David  Watson as to 30,300  shares,  Bud  Stoddard  as to 9,000
       shares, Paul Naz as to 30,000 shares, and Arlyn and Eunice Bossenbrook as
       to 20,000  shares)  that,  upon the demand of the prior  holder,  he will
       either pay to the prior  holder the market  value of the shares as of the
       date of such  demand in cash,  plus in some cases  interest  at an annual
       rate of 10 percent, or transfer the shares back to the prior holder.

                                       4

<PAGE>

                PROXY SOLICITED BY COMMITTEE FOR THE ACHIEVEMENT
                              OF RENTRAK EXCELLENCE

                               RENTRAK CORPORATION
                       2000 ANNUAL MEETING OF SHAREHOLDERS


         This Proxy is solicited on behalf of the Committee for the  Achievement
of Rentrak  Excellence for use at the 2000 Annual Meeting of  Shareholders to be
held on  September  19, 2000 (the  "Annual  Meeting").  The  undersigned  hereby
appoints  Paul A.  Rosenbaum and Mark A. Brown,  and each of them,  proxies with
full  power  of  substitution,  to vote  in the  name  of and as  proxy  for the
undersigned at the Annual Meeting, and at any adjournment thereof,  according to
the number of votes that the undersigned would be entitled to cast if personally
present on the following matters:

(1)      To amend Rentrak  Corporation's  1995 Restated Bylaws to fix the number
of directors at five.


         [    ]  FOR              [    ]  AGAINST            [    ]  ABSTAIN


(2)      If Proposal (1) passes, to elect the following nominees as directors of
Rentrak Corporation:  Paul A. Rosenbaum;  Cecil D. Andrus; George H. Kuper; Joon
S. Moon; and James G. Petcoff.


               [    ] FOR ALL NOMINEES LISTED ABOVE (except as indicated to the
                                 contrary below)

               ------------------------------------------------------


               [    ] WITHHOLD AUTHORITY to vote for all nominees listed above.

INSTRUCTIONS:  To withhold  authority to vote for any individual  nominee,  mark
"For" and write the individual's name for whom authority is withheld on the line
above.

(3) To consider and take action upon such other  matters as may  properly  come
before the meeting or adjournments or postponements thereof.


PROPERLY  EXECUTED  PROXIES WILL BE VOTED IN THE MANNER  DIRECTED  HEREIN BY THE
UNDERSIGNED.  IF NO SUCH  DIRECTIONS  ARE GIVEN,  SUCH PROXIES WILL BE VOTED FOR
                                                                             ---
PROPOSAL  (1) AND FOR ALL  NOMINEES  LISTED IN  PROPOSAL  (2) AND ON SUCH  OTHER
                  ---
MATTERS AS MAY COME BEFORE THE ANNUAL MEETING AS THE PROXIES DEEM ADVISABLE.


PLEASE MARK,  SIGN,  DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.

                                     - 1 -
<PAGE>

The  undersigned  revokes any prior  proxies to vote the shares  covered by this
Proxy.


-----------------------------------
Signature


-----------------------------------
Signature

Date:                          , 2000
      -------------------------


NOTE:  Please sign exactly as name appears above.  When shares are held by joint
owners,  both should sign.  When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign  in  corporate  name  by  President  or  other  authorized  officer.  If  a
partnership, please sign in partnership name by authorized person.

                                     - 2 -


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