RENTRAK CORP
PREC14A, 2000-07-07
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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                            SCHEDULE 14A INFORMATION

PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant                         [   ]

Filed by a Party other than the Registrant      [ x ]

Check the appropriate box:
[ x ]    Preliminary Proxy Statement
[   ]    Confidential, for Use of the Commission Only
         (as permitted by Rule 14a-6(e)(2))
[   ]    Definitive Proxy Statement
[   ]    Definitive Additional Materials
[   ]    Soliciting Material under Rule 14a-12


                               Rentrak Corporation
--------------------------------------------------------------------------------
                 Name of Registrant as Specified In Its Charter

                  Paul A. Rosenbaum on behalf of the Committee
                    for the Achievement of Rentrak Excellence
--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[ x ]    No fee required.
[   ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
         0-11.
         1.   Title of each class of securities to which transaction applies:

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         2.   Aggregate number of securities to which transaction applies:

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         3.   Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
              the filing fee is calculated and state how it was determined):

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         4.   Proposed maximum aggregate value of transaction:

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         5.   Total fee paid:

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[   ]    Fee paid previously with preliminary materials.
<PAGE>


[   ]    Check box if any part of the fee is offset as provided by Exchange  Act
         Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee
         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

         1.   Amount Previously Paid:

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         2.   Form, Schedule or Registration Statement No.:

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         3.   Filing Party:

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         4.   Date Filed:

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<PAGE>

               COMMITTEE FOR THE ACHIEVEMENT OF RENTRAK EXCELLENCE
                              c/o Paul A. Rosenbaum
                                127 E. Washtenaw
                             Lansing, Michigan 48933

Dear Fellow Shareholders:

         We are  the  beneficial  owners  of over  1.1  million  shares,  or 9.1
percent, of the outstanding common stock of Rentrak Corporation ("Rentrak").  We
believe  that Rentrak has not made its  shareholders  a priority and have formed
the Committee for the Achievement of Rentrak Excellence ("CARE") in an effort to
improve the strategic direction of Rentrak.

         The  annual  meeting  of  the  shareholders  of  Rentrak  (the  "Annual
Meeting") is scheduled to be held on August 21, 2000, at    a.m. Pacific Time at
                                                         --
                       . CARE is requesting your proxy for the Annual Meeting.
-----------------------

         At the Annual  Meeting,  the  following  proposals  for action  will be
presented:

         1.   The removal of all of the current directors of Rentrak, consisting
              of nine persons.

         2.   The amendment of Rentrak's  Bylaws to eliminate  provisions  for a
              classified  board with staggered  three-year  terms and to provide
              for five board positions, each with a one-year term.

         3.   The  election  of five  persons to serve as  directors  of Rentrak
              until the 2001 annual meeting of  shareholders,  provided that the
              first two items are passed at the Annual Meeting.

         Following  this  letter  you will find our proxy  statement  containing
information  about the  individuals  we  intend  to  nominate  for  election  as
directors  of  Rentrak  and the  proposals  we plan to  introduce  at the Annual
Meeting. Please read the attached information carefully.

         PLEASE SIGN AND DATE THE ENCLOSED  BLUE PROXY CARD AND RETURN IT IN THE
ENCLOSED  ENVELOPE AS SOON AS POSSIBLE.  By returning the BLUE proxy card,  CARE
will be able to vote on your behalf in favor of the proposals described above.


<PAGE>


         Thank you for your support.

July    , 2000        The Committee for the Achievement of Rentrak Excellence
    ---
                                               Paul A. Rosenbaum

                                               Michael J. Annechino
                                               Mark A. Brown
                                               Thomas S. Cousins, Jr.
                                               Gordon R. Reck
                                               Donald W. Remlinger
                                               David R. Rosencrantz, M.D.
                                               Guy R. Wolcott
                                               Frederick L. Zehnder

<PAGE>

                                 PROXY STATEMENT
                                       OF
             THE COMMITTEE FOR THE ACHIEVEMENT OF RENTRAK EXCELLENCE

                         ANNUAL MEETING OF SHAREHOLDERS
                                       OF
                               RENTRAK CORPORATION
                           TO BE HELD AUGUST 21, 2000


                   PLEASE SIGN, DATE, AND RETURN THE ENCLOSED
                             BLUE PROXY CARD TODAY!

         The Committee for the  Achievement  of Rentrak  Excellence  ("CARE") is
furnishing  this  Proxy  Statement  and  the  accompanying  BLUE  proxy  card in
connection  with the  solicitation  of proxies for use at the annual  meeting of
shareholders    of   Rentrak    Corporation    ("Rentrak")   to   be   held   at
                  ,  on Monday,  August 21,  2000,  at       a.m.  (the  "Annual
------------------                                     -----
Meeting"),  or at any  adjournments,  postponements,  or reschedulings  thereof.
Rentrak is an Oregon  corporation  with offices located at 7700 N.E.  Ambassador
Place,  Portland,  Oregon  97220.  The  members  of CARE are Paul A.  Rosenbaum,
Michael J.  Annechino,  Mark A. Brown,  Thomas S. Cousins,  Jr., Gordon A. Reck,
Donald W. Remlinger,  David R. Rosencrantz,  M.D., Guy R. Wolcott, and Frederick
L.  Zehnder,  who together  beneficially  own more than 1.1 million  shares,  or
approximately 9.1 percent, of the outstanding Rentrak common stock.

         This Proxy Statement and  accompanying  BLUE proxy card are first being
mailed by CARE to Rentrak  shareholders  on or about July    , 2000. The members
                                                          ---
of CARE request that you sign,  date,  and deliver the enclosed  BLUE proxy card
before  August 10,  2000,  by personal  delivery or by mail (using the  enclosed
postage prepaid  envelope) to Beacon Hill Partners,  Inc., 90 Broad Street,  New
York, New York 10004.

         IMPORTANT  NOTE:  If your  shares  are held in the name of a  brokerage
firm,  bank, or other nominee (i.e., in "street name"),  only the broker,  bank,
etc.  can execute a proxy with  respect to your shares of common  stock and only
upon receipt of your specific instructions.  If you sign, date and mail the BLUE
proxy card in the envelope provided, this will be taken care of for you.

         For assistance or further information,  please contact Richard Grubaugh
at Beacon Hill Partners, Inc., (800) 755-5001.

                                  VOTING RIGHTS

         Rentrak's  Board of  Directors  has fixed the close of business on June
20,  2000,  as the  record  date for  determining  the  shareholders  of Rentrak
entitled  to notice of and to vote at the  Annual  Meeting  and any  adjournment
thereof.  On that date,  12,289,883 shares of common stock, $0.001 par value per
share,  of Rentrak  were  outstanding.  Only  holders of record of the


                                     - 1 -
<PAGE>

shares of common stock are entitled to vote at the Annual Meeting. Each share of
Rentrak  common  stock is entitled to one vote on such  matters as may  properly
come before the Annual Meeting or any adjournment thereof.

                          REASONS FOR THE SOLICITATION

         The members of CARE have become increasingly concerned that neither the
current  management  nor the current  directors  of Rentrak  have the  strategic
vision required to maximize the value of Rentrak to its shareholders.  The price
of Rentrak's stock has fallen from a high of $7.41 in the quarter ended December
31,  1999 to a closing  price of  $3.5625 on July 5,  2000.  Rentrak's  revenues
declined  $10.4 million from $123.8  million for the fiscal year ended March 31,
1999 to $113.4  million for fiscal 2000.  Its operating  profit from  continuing
operations  declined  from $6.3  million for fiscal 1997 to $1.1 million for the
2000 fiscal year.  The operating  profit for fiscal 2000 included a $7.8 million
gain on settlement  of litigation  with  Hollywood  Entertainment;  without this
gain,  Rentrak  would  have  had an  operating  loss of at least  $6.7  million.
Offsetting the litigation settlement gain were increased reserves relating to an
outstanding  receivable  account and  write-offs  of other assets for a total of
approximately  $9.0 million in the fourth  quarter of fiscal 2000.  Rentrak also
recognized a loss on sale of investments in fiscal 2000 of $1.2 million.

         In 1992, Rentrak established a retailer financing program providing for
loans or equity  investments  totaling up to $18 million in video  dealers  that
were Rentrak  customers and that Rentrak  believed had potential for substantial
growth.  At March 31,  1999,  Rentrak  had $14  million in loans or  investments
outstanding under the program, of which $9.6 million was reserved as a valuation
allowance based on concerns regarding collectibility or impaired value. At March
31, 2000,  due largely to  write-offs of $5.1 million  during  fiscal 2000,  the
amounts  outstanding  under the retailer  financing program had declined to $6.9
million with  reserves of $5.7  million.  This appears to mean that,  of the $14
million extended under the retailer financing program, approximately $11 million
had either been  written off or reserved  for  potential  write-off at March 31,
2000, raising significant questions as to the fiscal soundness of the program in
its entirety.

         On May 19, 2000,  Rentrak's Board of Directors  approved  amendments to
its Amended and Restated Directors Stock Option Plan and 1986 Second Amended and
Restated Stock Option Plan  authorizing  the extension of loans to directors and
employees in connection with option  exercises under the plans on terms approved
by  the  Compensation  Committee  of  Rentrak's  Board  of  Directors.   Skipper
Baumgarten  is the chair of the  Compensation  Committee.  Mr.  Berger is on the
board  of  directors  of  American  Contractors  Indemnity  Co.,  of  which  Mr.
Baumgarten is chief executive  officer.  On June 16, 2000, Ron Berger,  chairman
and chief executive  officer of Rentrak,  and F. Kim Cox,  president of Rentrak,
executed  promissory notes providing for the payment to Rentrak of $6,629,386.01
and  $1,468,250.42,  respectively,  plus interest at the rate of 6.5 percent per
annum.  The loans are  secured by shares of Rentrak  stock.  The members of CARE
believe  that these  loans may have  violated  the  regulations  of the Board of
Governors of the Federal  Reserve  System  governing  margin  loans.  Also,  the
members of CARE view these loans totaling more than $8 million to Messrs. Berger
and Cox just four days before the record date for the Annual  Meeting as further
evidence of the poor judgment  demonstrated  by Rentrak's  directors in managing
Rentrak's affairs.

         The members of CARE solicit your vote in favor of CARE's  proposals and
its nominees for director.


                                     - 2 -
<PAGE>

                REMOVAL OF INCUMBENT DIRECTORS (CARE PROPOSAL 1)

         Rentrak's Bylaws  currently  provide that the number of directors shall
be not less than three and not more than nine,  with the number of  directors to
be  established  by resolution of the Board of Directors.  There are  currently,
insofar as the members of CARE know,  nine  directors  on the  Rentrak  Board of
Directors as follows:  Peter Balner,  Pradeep  Batra,  Skipper  Baumgarten,  Ron
Berger, James Jimirro,  Takaaki Kusaka, Bill LeVine, Muneaki Masuda, and Stephen
Roberts.  The Bylaws also provide that the directors  will be divided into three
classes designated as Class I, Class II, and Class III, with the members of each
class serving staggered  three-year  terms.  Under Oregon law, a decrease in the
number of directors does not shorten an incumbent director's term.  Accordingly,
as a result of the classified board, CARE's five nominees for director cannot be
elected at a single shareholders' meeting unless Rentrak's current directors are
removed  from office.  Pursuant to Article 3,  Section 3.9 of Rentrak's  Bylaws,
following  such  removals,  the  shareholders  will  have the  power to fill the
resulting  vacancies  in office.  If a quorum is present at the Annual  Meeting,
each  incumbent  director of Rentrak will be removed if the number of votes cast
in favor of  Proposal 1 exceeds the number of votes cast  against the  proposal.
THE  MEMBERS  OF CARE  URGE  YOU TO VOTE FOR  PROPOSAL  1  REMOVING  ALL NINE OF
RENTRAK'S  INCUMBENT DIRECTORS NAMED ABOVE, OR ANY OTHER INDIVIDUAL ELECTED AS A
DIRECTOR OF RENTRAK CORPORATION PRIOR TO THE ANNUAL MEETING.

                 AMENDMENT OF RENTRAK'S BYLAWS (CARE PROPOSAL 2)

         As discussed above, Article 3, Section 3.2 of Rentrak's Bylaws provides
for a classified  board of directors.  CARE's members view a classified board as
motivated by a desire on the part of current  management to protect  itself from
being  displaced.  CARE believes that it is  inappropriate  to raise barriers to
shareholder democracy;  rather,  directors should feel directly and continuously
accountable to shareholders' concerns. Section 3.2 of Rentrak's Bylaws currently
provides  that the number of  directors  may range from three to nine,  with the
precise number fixed by the Board by resolution.  CARE proposes to amend Section
3.2 of Rentrak's  Bylaws to eliminate the classified  board and to provide for a
Board of Directors with five members elected annually.  The text of the proposed
amendment is as follows:

              "Section  3.2  Number,  Tenure and  Qualifications.  The
         Board  of  Directors  shall  consist  of five  persons.  Each
         director  shall hold office until the next annual  meeting of
         the  shareholders  and until his or her  successor is elected
         and qualified or until death, resignation or removal."

         The proposed amendment will also have the effect of reducing the number
of Board positions and fixing the number of directors at five, which corresponds
with CARE's proposal to elect five new directors.

         Article 11 of Rentrak's  Bylaws provides that the Bylaws may be amended
by the Board of  Directors  or by the  shareholders  at any  regular  or special
meeting.  The Bylaw  amendment  will be  adopted  if the number of votes cast in
favor of the proposal  exceeds the number of votes cast opposing the proposal at
the Annual Meeting,  provided that a quorum is present. THE MEMBERS OF CARE URGE
YOU TO VOTE FOR PROPOSAL 2 AMENDING RENTRAK'S BYLAWS TO ELIMINATE THE CLASSIFIED
BOARD AND TO FIX THE NUMBER OF POSITIONS ON THE BOARD OF DIRECTORS AT FIVE.


                                     - 3 -
<PAGE>

                   ELECTION OF NEW DIRECTORS (CARE PROPOSAL 3)

         Under the Company's  Bylaws,  shareholders may nominate  candidates for
the Board of  Directors.  Paul A.  Rosenbaum,  on behalf of CARE,  submitted the
names of the five  candidates  described  below for  election  as  directors  to
Rentrak on June 14, 2000.

         CARE  anticipates  that if the  nominees  named  below are  elected  as
directors of Rentrak,  they will consider  fully and  impartially  all available
options to maximize shareholder value,  including the possible spinoff or public
offering of equity  securities  of 3PF.COM,  Inc. (a wholly owned  subsidiary of
Rentrak),  the sale of one or more subsidiaries of Rentrak,  including  3PF.COM,
Inc.,  the sale of all or a portion  of the  assets of  Rentrak,  or a  business
combination or merger or other  business  transaction  involving  Rentrak or its
subsidiaries.  The nominees,  if elected, are also expected promptly to consider
removing  Ron Berger as  Chairman  and Chief  Executive  Officer of Rentrak  and
initiating a search for an  appropriate  replacement  for Mr.  Berger.  Finally,
following their election as Rentrak  directors,  the nominees intend to consider
retaining  an  outside  consultant  to conduct a review of  Rentrak's  financial
records in conjunction with Rentrak's  independent  certified public accountants
and to take any steps deemed appropriate based on the outcome of such review.

         Mr. Berger has an employment agreement with Rentrak which expires March
31, 2003,  pursuant to which he may be entitled to receive  severance pay if his
employment  is  terminated  by Rentrak  other than for "cause" or by Mr.  Berger
following a "change of  control"  of Rentrak.  Cause is defined as (1) an act or
acts of personal  dishonesty  taken by Mr.  Berger and intended to result in the
substantial  personal  enrichment of Mr. Berger at the expense of Rentrak or (2)
the  conviction of Mr. Berger of a felony.  The election of CARE's  nominees for
director  would  constitute  a change of control of Rentrak  under Mr.  Berger's
employment agreement.  Consequently, if CARE's nominees for director are elected
and thereafter  Mr. Berger either quits or is fired,  Mr. Berger may be entitled
to receive as  severance  pay an amount equal to three times his base salary for
the fiscal  year ended  March 31,  2000 (or at least $1.2  million),  plus three
times the greater of (a) his bonus for the fiscal year ended March 31, 2000, and
(b) his average bonus for the 1998, 1999 and 2000 fiscal years.

         The members of CARE intend to seek  reimbursement  from Rentrak for its
expenses  incurred  in the proxy  contest  if CARE's  nominees  are  elected  to
Rentrak's Board of Directors.  See "The Solicitation" below. CARE'S NOMINEES FOR
DIRECTOR DO NOT INTEND TO SUBMIT THE ISSUE OF SUCH REIMBURSEMENT OF CARE FOR ITS
PROXY  CONTEST  EXPENSES TO A SEPARATE  VOTE OF  RENTRAK'S  SHAREHOLDERS  UNLESS
REQUIRED BY APPLICABLE LAW.

INFORMATION REGARDING NOMINEES FOR DIRECTOR

         Set forth below are the names,  ages,  business  addresses,  beneficial
ownership of Rentrak  shares,  and percentage  share ownership of each of CARE's
five nominees for election as a Rentrak director.  Each nominee has consented to
serve as a director of Rentrak if elected.  None of the  nominees is presently a
director  of Rentrak or is related to another  nominee or to any of the  present
officers or directors of Rentrak.


                                     - 4 -
<PAGE>
<TABLE>
                                                                    No. of Shares
                                                                     Beneficially    Percentage
Name                     Age        Business Address                   Owned (1)      of Class
----                     ---        ----------------                   ---------      --------
<S>                      <C>        <C>                               <C>     <C>        <C>
Cecil D. Andrus          68         350 N. Ninth Street                 1,000             *
                                    Boise, Idaho  83702
George H. Kuper          59         3600 Green Court                        0             --
                                    Ann Arbor, Michigan  48105
Joon S. Moon             62         11000 Mt. Rose Highway              1,000             *
                                    Reno, Nevada  89511
James G. Petcoff         44         28819 Franklin Road                11,500 (2)         *
                                    Southfield, Michigan  48034
Paul A. Rosenbaum        57         127 E. Washtenaw                  250,730 (3)        2.0%
                                    Lansing, Michigan  48933
</TABLE>

*        Beneficially owns less than 1 percent of Rentrak's  outstanding  common
         stock.

(1)      The nominee  holds sole voting and  dispositive  power over his shares,
         unless otherwise indicated.

(2)      Mr.  Petcoff  owns his  shares  jointly  with his  wife,  Janice  Marie
         Petcoff, who is a citizen of the United States and is not employed; her
         address is 5853 Clearview Court, Troy, Michigan 48098.

(3)      Mr. Rosenbaum has borrowed  approximately  $406,000 to purchase or hold
         Rentrak  common  stock  through  a  margin   account  with   Prudential
         Securities, Inc.

         In 1995,  Mr.  Andrus  founded  and now serves as the  chairman  of the
Andrus  Center for Public  Policy at Boise State  University.  Since  1995,  Mr.
Andrus  has  also  been of  counsel  to the  Gallatin  Group,  a  public  policy
consulting firm in Boise,  Idaho. He was elected  governor of the state of Idaho
for four terms  (beginning in 1970,  1974,  1986, and 1990). Mr. Andrus also was
the U.S.  Secretary of the Interior  from 1977 to 1981.  He was selected by TIME
Magazine as one of the nation's top 200 leaders in 1976.  Mr.  Andrus  serves as
director of Albertsons, Inc., KeyCorp, and Coeur d'Alene Mines.

                                     - 5 -
<PAGE>

         Mr. Kuper is an  independent  consultant in the areas of public policy,
environmental  and  energy  issues  and  provides  advice to small and  start-up
companies in the chemical,  electronics,  and software industries. Mr. Kuper has
also served as president, chief executive officer, and a director of the Council
of Great Lakes Industries ("CGLI") located in Ann Arbor,  Michigan,  since 1994.
CGLI is affiliated with the World Business  Council for Sustainable  Development
located in Geneva, Switzerland and is a not-for-profit association consisting of
more than two dozen U.S. and Canadian companies.  Since 1994, Mr. Kuper has also
served as the chairman of the Office of the  Secretary of Defense  Working Group
on Dual-Use  Technology Policy.  Prior to 1994, Mr. Kuper's activities  included
serving for three years as the  executive  director of the  National  Center for
Productivity  and Quality of Working Life, a Presidential  appointment,  working
for  General  Electric  Company  for five  years  to  enhance  its  productivity
programs,  and serving as executive director of the Manufacturing  Studies Board
of the National Academy of Sciences,  National Research Council, for five years.
Mr. Kuper received a B.A. in political science from The Johns Hopkins University
and an M.B.A. from the Harvard School of Business Administration.

         Mr.  Moon  has  served  as  the  chairman  of  Rooto   Corporation,   a
manufacturer of industrial and household chemicals, for the past five years. Mr.
Moon's  background is as a research  chemist with E.I. duPont de Nemours Co. and
Celanese  Corporation.  Mr. Moon  received a B.S. in chemical  engineering  from
Michigan  State  University  and  a  Ph.D.  in  chemical  engineering  from  the
University of  California at Berkeley.  Mr. Moon serves as a member of the board
of directors of Thomas  Jefferson  University,  and has  previously  served as a
director of Michigan State University  Foundation,  Michigan Bank,  Independence
One Mutual Fund,  Michigan General  Corporation,  Maxco Energy,  and Progressive
Dynamics Corporation.

         Mr.  Petcoff has served as  president  and chief  executive  officer of
North  Pointe  Financial  Services,  Inc.,  a provider  of  insurance  and other
financial  services,  since  1986.  Since 1999,  Mr.  Petcoff has also served as
president and chief executive officer of Queensway Financial Holdings Limited, a
Canadian holding company affiliated with North Pointe Financial  Services,  Inc.
He received an M.B.A. and a J.D. from the University of Detroit.  Mr. Petcoff is
a director of Lease Corporation of America.

         Mr.  Rosenbaum  founded  SWR  Corporation  in 1994  and  serves  as the
company's chief executive officer. SWR Corporation  designs,  tests, and markets
industrial  chemicals.  Mr.  Rosenbaum  has also  been  engaged  in the  private
practice  of  law  through  his  own  firm   specializing   in   corporate   and
administrative  law since 1978.  He received a B.S.  in  American  studies  from
Springfield College and a J.D. from The George Washington University Law School.
Mr.  Rosenbaum  has  borrowed a total of $125,000  from Mr.  Petcoff for reasons
unrelated to Rentrak or its securities.

DIRECTOR COMPENSATION

         Rentrak's  proxy  statement for its 1999 annual meeting of shareholders
stated that  non-employee  directors  receive an annual  retainer of $25,000 and
$500 for each board meeting or telephone  conference  board meeting attended and
an automatic annual stock option grant for 10,000 shares of Rentrak common stock
plus an additional option grant for 2,500 shares to each  non-employee  Chairman
of the Board or chairman of a Board  committee.  The CARE nominees


                                     - 6 -
<PAGE>

for director, if elected, intend to reduce the annual retainer to $20,000 and to
retain the other compensation features for Rentrak non-employee directors.  CARE
also expects that each of its nominees,  if elected, will be indemnified for his
services  to  Rentrak  to the same  extent  that  indemnification  is  presently
available to Rentrak's directors.

REASONS FOR ELECTING CARE'S DIRECTOR NOMINEES

         The members of CARE believe that Rentrak's  financial  results over the
past several years  indicate that Rentrak's  management is ineffective  and that
its directors have not been providing adequate guidance and direction.

         In CARE's view,  Rentrak's  problems justify the step of electing truly
independent  directors,  even if these  candidates  do not have the  support  of
current  management.   CARE's  members  believe  that  its  nominees  offer  the
experience and judgment that Rentrak  shareholders  need to enhance the value of
their investment in Rentrak. If CARE's Proposals 1 and 2 pass, the five nominees
who  receive  the  greatest  number of votes (a  plurality)  will be  elected as
directors of Rentrak.  Cumulative  voting for directors is not  permitted  under
Rentrak's organizational documents.

         CARE  URGES  YOU TO VOTE FOR ITS FIVE  NOMINEES  TO SERVE ON  RENTRAK'S
BOARD OF DIRECTORS.

                                VOTING PROCEDURES

         Rentrak's  proxy  statement and proxy card include the three  proposals
described  above but do not include the names of CARE's  nominees for  director.
Consequently,  you will not be able to vote for  CARE's  nominees  for  director
using the form of proxy sent to you by Rentrak. Instead, we urge you to sign and
return our BLUE proxy card using the enclosed return envelope.

         Even if you have already  returned a proxy to Rentrak  using  Rentrak's
proxy card, you can still cast your vote for our proposals, including any or all
of our nominees,  by indicating your choices on the enclosed BLUE proxy card and
signing,  dating, and returning it in the enclosed envelope.  See the discussion
in "Revocation Rights" below.

         The presence,  in person or by proxy,  of the holders of Rentrak common
stock entitled to cast a majority of the votes entitled to be cast at the Annual
Meeting is required to  constitute a quorum for the  transaction  of business at
the  Annual  Meeting.  Under  applicable  Oregon  law,  abstentions  and  broker
non-votes  (that is, shares held in street name as to which the broker,  bank or
other nominee has no  discretionary  power to vote on a particular  matter,  has
received no instructions  from the persons  entitled to vote such shares and has
appropriately  advised  Rentrak that it lacks voting  authority) are counted for
purposes of determining  the presence or absence of a quorum for the transaction
of  business.  A  plurality  of the votes  present,  in  person or by proxy,  is
required  for the  election  of  directors.  With  respect  to the  election  of
directors,  votes may be cast in favor or  withheld  with  respect to any or all
nominees; votes that are withheld and broker non-votes will be excluded entirely
from the vote and will have no effect on the outcome. Abstention is not a choice
in the election of directors.

                                     - 7 -
<PAGE>

         A  shareholder  may,  with respect to each other matter  presented  for
action at the Annual  Meeting,  vote "for," vote  "against,"  or "abstain"  from
voting.  Shares represented by proxies that are marked "abstain" on such matters
and proxies relating to broker non-votes will not affect the outcome of the vote
on such matters.  Unless otherwise  directed on the enclosed BLUE proxy card, as
more fully  described  below,  Paul A. Rosenbaum or Mark A. Brown,  on behalf of
CARE,  will vote FOR  Proposals 1 and 2 and FOR each of CARE's five  nominees to
serve as directors of Rentrak.

         If you sign and return the  accompanying  BLUE proxy  card,  it will be
voted at the Annual Meeting in accordance  with your  instructions  on the card.
With  respect  to  Proposal  3,  you may  vote  FOR the  election  of all of our
nominees,  or you may withhold authority to vote for the election of one or more
of such  nominees by writing the person's  name on the line provided on the BLUE
proxy card.  The BLUE proxy card cannot be used to vote for the  election of any
of the director candidates nominated by Rentrak.

         According to Rentrak's  Annual  Report on Form 10-K for the fiscal year
ended March 31,  2000,  there were  12,289,883  shares of Rentrak  common  stock
outstanding  as of June 20,  2000.  Based on such  number  and the fact that the
members  of CARE  together  beneficially  own  approximately  1,100,000  shares,
affirmative  proxies from holders of an additional  5,045,000  shares,  combined
with the votes of all CARE members, would constitute an absolute majority of the
shares outstanding,  ensuring the adoption of Proposals 1 and 2 and the election
of all five of CARE's nominees for director.

                                REVOCATION RIGHTS

         A shareholder  may revoke his or her proxy any time before the tally by
(1) executing a later-dated  proxy card,  (2) appearing at the Annual Meeting to
vote in person or (3) delivering  written notice of revocation to CARE at Beacon
Hill  Partners,  Inc.,  90 Broad  Street,  New York,  New York 10004,  or to the
Secretary  of Rentrak.  At the Annual  Meeting,  CARE's BLUE proxy cards must be
presented to Rentrak's tabulator in order to be counted.

   PARTICIPANTS IN THE SOLICITATION AND BENEFICIAL OWNERSHIP OF RENTRAK STOCK

         The members of CARE,  along with CARE's nominees for director,  are all
considered  participants in this proxy solicitation under the SEC's proxy rules.
The  SEC  requires  that  certain  information  be  made  available  to  Rentrak
shareholders  with respect to any person who may be deemed a participant in this
solicitation.  The  members of CARE are  Michael J.  Annechino,  Mark A.  Brown,
Thomas S. Cousins, Jr., Gordon A. Reck, Donald W. Remlinger,  Paul A. Rosenbaum,
David R. Rosencrantz,  M.D., Guy R. Wolcott,  and Frederick L. Zehnder,  each of
whom is a citizen of the United States.

         Michael J. Annechino has his own financial consulting  business,  PCSG,
Inc., located at 13305 N.E. 2nd Court, Vancouver,  Washington 98685. He has sole
voting and  dispositive  power as to 2,000  shares of Rentrak  common  stock and
shares voting and  dispositive  power over 95,400 shares with his wife,  Theresa
Ann  Annechino,  who is a citizen of the United  States and is employed by PCSG,
Inc.


                                     - 8 -
<PAGE>

         Mark A. Brown is vice  president/finance  of VWR Scientific Products, a
wholesale   distributor  of  scientific  equipment,   supplies,   chemicals  and
furniture,  located at 2730 N.E. Riverside Way,  Portland,  Oregon 97211. He has
sole voting and  dispositive  power as to 44,550 shares of Rentrak common stock,
including 7,800 shares owned by his minor children,  Chris and Lauren Brown, and
his nephew, Adam Kraushaar, and shares voting and dispositive power as to 75,000
shares with his wife, Sherri K. Brown, who is a citizen of the United States and
is not employed; her address is 18672 S.E. Hwy 212, Clackamas, Oregon 97015. Mr.
Brown has borrowed  approximately  $138,000 to purchase or hold  Rentrak  common
stock through a margin account with First Union Brokerage Services, Inc.

         Thomas S. Cousins,  Jr., is an investment  executive with U.S.  Bancorp
Piper  Jaffray,  1327  Spruce  Street,  Boulder,  Colorado  80302.  Mr.  Cousins
currently is on leave of absence from his employment;  his residence  address is
540 Columbine Avenue,  Broomfield,  Colorado. He has sole voting and dispositive
power as to 65,000 shares of Rentrak common stock.

         Gordon A. Reck is an associate  broker at Jim Saros  Agency,  a realtor
located at 17108 Mack,  Grosse  Pointe,  Michigan  48230.  He shares  voting and
dispositive  power as to 67,000  shares of Rentrak  common  stock with his wife,
Susan E. Reck,  who is a citizen of the United States and a teacher  employed by
the Detroit  Board of  Education;  her address is 765  Middlesex,  Grosse Pointe
Park, Michigan 48230. Mr. Reck has borrowed a total of approximately  $75,800 to
purchase or hold Rentrak common stock through margin accounts with A.G. Edwards,
Inc., First Union Brokerage Services, Inc., and Olde Discount Corporation.

         Donald W.  Remlinger  is  president  of  Bristol  Management  Corp.,  a
financial consulting company,  located at 9 Brigade Hill Road,  Morristown,  New
Jersey 07960.  He has sole voting and  dispositive  power as to 75,000 shares of
Rentrak common stock.

         David R.  Rosencrantz is a urologist  practicing at 2222 N.W.  Lovejoy,
Ste. 416, Portland, Oregon 97210. He has sole voting and dispositive power as to
6,000 shares of Rentrak common stock and shares voting and dispositive  power as
to 57,700 shares with his wife,  Diane S.  Rosencrantz,  who is a citizen of the
United States and is office manager at Dr. Rosencrantz's office.

         Guy R. Wolcott is president of his own plumbing  contracting  business,
Wolcott  Plumbing,  located at 2050 N.W.  Burnside,  Gresham,  Oregon 97030. Mr.
Wolcott has sole  voting and  dispositive  power as to 10,000  shares of Rentrak
common stock held by the Wolcott  Plumbing  Profit Sharing Trust,  shares voting
and dispositive power as to 189,000 shares with his wife, Chris Wolcott,  who is
a citizen of the United  States and is not  employed  (her address is 3633 Oxbow
Parkway,  Gresham,  Oregon 97080), and shares voting and dispositive power as to
88,000 shares held by the WF Foundation, a family foundation,  with his wife and
son, Guy Wolcott,  Jr., who is a citizen of the United States and is employed as
a plumbing estimator with Wolcott Plumbing.

                                     - 9 -
<PAGE>

         Frederick L. Zehnder is an  optometrist  practicing at 504 N. Franklin,
Frankenmuth,  Michigan 48734. Dr. Zehnder has sole voting and dispositive  power
as to 77,600 shares of Rentrak  common stock and shares  voting and  dispositive
power as to 3,000 shares with his wife,  Wendy Ann Zehnder,  who is a citizen of
the United States and is self-employed as an interior decorator;  her address is
7576 S. Block Road, Frankenmuth, Michigan 48734.

         The business address,  principal occupation, and principal business and
share ownership of CARE's nominees for director, each of whom is a United States
citizen, appears under "Election of Directors (CARE Proposal 3)."

         As of the close of  business  on July 5, 2000,  the members of CARE and
its  director  nominees  (c/o  Paul A.  Rosenbaum,  127 E.  Washtenaw,  Lansing,
Michigan  48933)  beneficially  owned  in  the  aggregate  1,119,480  shares  of
Rentrak's  common  stock,  constituting  approximately  9.1 percent of the total
outstanding  shares. All transactions in securities of Rentrak engaged in by any
member of CARE or any of its  nominees  for  director  since July 1,  1998,  are
summarized on Schedule I attached to this proxy statement.

         Messrs. Annechino,  Brown, Reck, Remlinger,  Rosenbaum, and Wolcott and
Dr. Zehnder entered into an Agreement Among Rentrak Shareholders dated as of May
24, 2000 (the "CARE  Agreement"),  to form CARE. Dr. Rosencrantz and Mr. Cousins
agreed to join CARE on June 13, 2000, and June 14, 2000, respectively.  Pursuant
to the CARE Agreement,  each member of CARE has agreed to be named in this proxy
statement  as a member of CARE,  to vote his shares of Rentrak  common  stock in
favor of CARE's  proposals as outlined above, to comply with the requirements of
the state and federal  securities  laws, and to cooperate with the other members
of CARE to achieve its objectives.

         The  members  of CARE  and  CARE's  nominees  for  director  have  also
contributed  the following  amounts to defray the expenses of the proxy contest,
including  attorneys'  fees in connection  with legal  proceedings by or against
Rentrak and its directors and officers:  Mr. Andrus, $0; Mr. Annechino,  $5,000;
Mr. Brown,  $15,000; Mr. Cousins,  $10,000; Mr. Kuper, $2,500; Mr. Moon, $0; Mr.
Petcoff, $0; Mr. Reck, $5,000; Mr. Remlinger, $5,000; Mr. Rosenbaum, $5,000; Dr.
Rosencrantz, $0; Mr. Wolcott, $10,000; and Dr. Zehnder, $5,000.

         None of the  participants  in this proxy  solicitation  is  otherwise a
party to any contract, arrangement or understanding with any person with respect
to any  securities of Rentrak,  except that Paul A.  Rosenbaum has acquired sole
voting and dispositive power with respect to a total of 89,300 shares of Rentrak
common  stock from four  individuals,  pursuant  to an  understanding  with each
individual  that, upon the demand of the individual,  Mr.  Rosenbaum will either
pay in cash the market  value of the shares on the date of demand,  plus in some
cases  interest at an annual rate of 10 percent,  or transfer the shares back to
the individual.

         No participant in this solicitation or any associate of any participant
(1) has any arrangement or understanding  with any person with respect to future
employment  by  Rentrak  or  its  subsidiaries,   (2)  has  any  arrangement  or
understanding with any person as to any future  transactions to which Rentrak or
any of its affiliates will or may be a party,  or (3) had during  Rentrak's last
fiscal year any direct or indirect material interest with respect to any, or has
any such interest with respect to any currently  proposed,  transaction to which
Rentrak or any of its subsidiaries was or is to be a party.

                                     - 10 -
<PAGE>

         In October 1999, Ron Berger,  chairman and chief  executive  officer of
Rentrak, offered to transfer at no cost to Mr. Rosenbaum shares in 3PF.COM, Inc.
("3PF"),  a wholly owned subsidiary of Rentrak,  equal to 1 percent of its total
capitalization  if, by January 31,  2000,  Mr.  Rosenbaum  succeeded  in causing
Cyberian  Outpost to use 3PF to handle at least 70  percent  of its  fulfillment
requirements.  A subsidiary  of Cyberian  Outpost,  Outpost.com,  is an internet
retailer.  Robert A.  Bowman,  the  president  and chief  executive  officer  of
Cyberian Outpost,  is a long-time  personal  acquaintance of Mr.  Rosenbaum.  In
January 2000, Mr. Berger proposed an arrangement  calling for the payment to Mr.
Rosenbaum of $250,000 in cash plus $7,500 per month for consulting services with
respect to governmental  issues for a three-year  period if Cyberian Outpost and
3PF entered  into a written  agreement  for 3PF to handle  substantially  all of
Cyberian Outpost's  fulfillment  requirements for a minimum of one year by March
1, 2000, or earlier.  No transaction or  understanding  between  Rentrak and Mr.
Rosenbaum  relating to Cyberian Outpost or any other matter was finalized and no
negotiations  between  Rentrak  and  Mr.  Rosenbaum  with  respect  to any  such
transaction are ongoing.

         On May 15, 2000, demands signed by Cede & Co. as the record holder of a
total of 997,080 shares of Rentrak common stock, or approximately 9.5 percent of
the then outstanding  Rentrak shares,  beneficially owned by Messrs.  Annechino,
Brown, Cousins, Reck, Remlinger, Rosenbaum, and Wolcott and Drs. Rosencrantz and
Zehnder,  together with two other individuals holding a total of 175,250 Rentrak
shares,  or approximately  1.7 percent of the then  outstanding  Rentrak shares,
which individuals have not entered into the CARE Agreement and are not otherwise
participating  in the  activities  of CARE,  and one demand  relating  to 21,375
Rentrak shares,  or approximately  0.2 percent of the then  outstanding  Rentrak
shares,  signed by Olde Discount Corporation on behalf of Mr. Reck together with
a demand  signed by Mr. Reck  individually,  were  delivered to the Secretary of
Rentrak  pursuant to Section  60.204(1)(b) of the Oregon Revised  Statutes.  The
demands  requested  that a special  meeting  of the  shareholders  of Rentrak be
called for June 30, 2000, or as soon thereafter as practicable, for the purposes
of removing from office the entire board of directors of Rentrak,  consisting of
nine persons, of amending Rentrak's bylaws as described above, and of electing a
new full board of directors,  consisting  of five persons,  to hold office until
the next annual meeting of shareholders.

         On June 14, 2000, Mr. Rosenbaum, through counsel, proposed to Rentrak's
counsel that the three items  identified in the demands for a special meeting be
submitted for action at Rentrak's  annual meeting of shareholders  scheduled for
August 21, 2000. If this proposal were accepted,  Mr.  Rosenbaum  agreed that he
and  other  members  of CARE  beneficially  owning  at  least 4  percent  of the
outstanding  Rentrak  stock would cause Cede & Co. to withdraw its demands for a
special meeting of shareholders of Rentrak with respect to such shares.  On June
15, 2000,  Rentrak,  through  counsel,  accepted this offer.  On July    , 2000,
                                                                      ---
Messrs.  Rosenbaum and Wolcott caused Cede & Co. to deliver withdrawals of their
demands for a special meeting on the express  conditions  that CARE's  proposals
are included in the notice and proxy  statement and form of proxy for the Annual
Meeting and submitted to a vote at the Annual  Meeting and that CARE's  nominees
be permitted to be placed in nomination  for election as directors at the Annual
Meeting.

                                     - 11 -
<PAGE>

         Beginning on June 16, 2000,  the members of CARE,  CARE's  nominees for
director and certain other named  defendants  were served with a complaint filed
by Rentrak in the United  States  District  Court for the  District of Oregon on
June 13, 2000,  alleging that the defendants had violated  Section 13(d) of, and
Rule 14a-9 promulgated  under, the Exchange Act. Rentrak seeks as relief,  among
other things,  the  preliminary  and permanent  enjoining of  defendants,  their
agents and  affiliates,  and all other persons acting in concert with them or on
their behalf, directly or indirectly, from:

              (a)  voting in person or by proxy any shares of Rentrak stock;

              (b)  soliciting any proxies or consents (including any requests to
call a special shareholders meeting) from owners of Rentrak stock;

              (c)  purchasing  or otherwise  acquiring  any  additional  Rentrak
stock;

              (d)  taking any steps to replace  current  Rentrak  directors with
nominees of the defendants;

              (e)  exercising  or  attempting  to exercise  influence or control
over the affairs of Rentrak;

              (f)  initiating  any other  litigation  concerning  Rentrak in any
other court or forum;

              (g)  selling  or  disposing  of Rentrak  shares  except by orderly
means designed to ensure widespread public distribution;

              (h)  encouraging  other  persons  to do any of  the  foregoing  or
otherwise acting in concert with others in the acquisition, holding, voting, and
disposition of Rentrak stock; and

              (i)  such  other and  further  relief as the court  deems just and
proper.

         The  complaint  filed by Rentrak  alleges,  among  other  things,  that
Rentrak's  financial  and investor  relations  advisor,  Jackson  Hole  Advisors
("JHA"), and its principal, Donald J. Kundinger, as well as Paul Bogdanich, whom
the members of CARE  understand  to be an  independent  consultant  to JHA, were
participants  in and, in fact, the moving force behind,  the proxy contest being
waged by CARE.  The members of CARE believe  this  allegation  to be  completely
without  factual  basis.  The members of CARE believe that the proxy contest for
Rentrak has been  organized  and pursued  without  the  assistance  or urging of
Messrs.  Kundinger and Bogdanich and, in fact, that neither individual is even a
shareholder  of  Rentrak.  The  complaint  also  alleges  that  a  statement  of
beneficial  ownership  on  Schedule  13D  filed by the  members  of CARE and its
nominees  for  director on May 31, 2000,  was filed  untimely and omits  certain
persons  who are also  required  to file on  Schedule  13D.  The members of CARE
believe that the Schedule 13D was filed within 10 days after the  formation of a
"group"  under  Section  13(d)(3)  having  beneficial  ownership  of more than 5
percent of the  outstanding  Rentrak  stock,  as  required,  and that all of the
persons who are part of such group are included

                                     - 12 -
<PAGE>

in the  Schedule  13D.  The members of CARE and its  nominees  for  director are
vigorously defending against Rentrak's allegations and the relief sought.

                                THE SOLICITATION

         The entire cost of the solicitation of proxies by CARE will be borne by
the members of CARE. The members of CARE intend,  however, to seek reimbursement
from  Rentrak for these  expenses if CARE's  nominees  are elected to  Rentrak's
Board of Directors,  including the legal expenses of the members of CARE and its
nominees for director in the legal  proceedings  instituted by Rentrak discussed
above.  CARE'S  NOMINEES  FOR DIRECTOR DO NOT INTEND TO SUBMIT THE ISSUE OF SUCH
REIMBURSEMENT  OF CARE FOR ITS  EXPENSES  INCURRED  IN THE  PROXY  CONTEST  TO A
SEPARATE  VOTE OF RENTRAK'S  SHAREHOLDERS  UNLESS  REQUIRED BY  APPLICABLE  LAW.
To date, CARE has incurred cash expenditures of $          , and CARE  estimates
                                                 ----------
that total expenditures relating to its solicitation will not exceed $         .
                                                                      ---------

         Proxies  may  be  solicited  by  mail,   courier  service,   telephone,
advertisement, electronic communication and in person. Arrangements will be made
with brokerage houses or other custodians,  nominees, and fiduciaries to forward
CARE's solicitation materials to their clients; CARE will reimburse such persons
for  their  reasonable  expenses.  CARE's  nominees  and  members  may,  without
additional  compensation,  make  solicitations  through  personal  contact or by
telephone.

         In  addition,  CARE has engaged the proxy  solicitation  firm of Beacon
Hill Partners,  Inc., to assist it in its soliciting  efforts for a fee of up to
$30,000,  including  a  success  fee,  plus  reimbursement  of  expenses.  It is
anticipated  that Beacon Hill  Partners  will make  available  approximately  20
persons in  connection  with its  efforts on behalf of CARE.  In addition to the
solicitation  of proxies from retail  investors,  brokers,  banks,  nominees and
other institutional holders, such persons will, among other activities,  provide
consultation   pertaining  to  the  planning  and   organization  of  the  proxy
solicitation.  CARE has also agreed to indemnify  Beacon Hill  Partners  against
certain liabilities and expenses relating to the proxy solicitation.

                             ADDITIONAL INFORMATION

         This proxy statement  includes  information based on documents filed by
Rentrak  with the SEC and has been  prepared  without the  benefit of  reviewing
Rentrak's  proxy  statement for the Annual Meeting which, as of the date of this
proxy statement, had not yet been filed by Rentrak with the SEC.

         Information  regarding  Rentrak's  director  nominees,   management,  5
percent  shareholders and executive  compensation will be contained in Rentrak's
proxy statement. Rentrak's proxy statement is also required to include the dates
by which  shareholder  proposals  intended  to be  submitted  at its next annual
meeting  must be received by Rentrak to be  included in its proxy  statement  or
otherwise.

                              PLEASE ACT PROMPTLY.
                 SIGN, DATE, AND MAIL THE BLUE PROXY CARD TODAY!

July    , 2000
     ---
                                - 13 -
<PAGE>

                                                                      SCHEDULE I

                          TRANSACTIONS IN RENTRAK STOCK
                                 SINCE JULY 1998

                                                                       Number
                                    Trade Date  Type of Transaction   of Shares
                                    ----------  -------------------   ---------
Cecil D. Andrus                     11/ /99     Purchase                1,000
                                      --
Mark A. Brown                       3/10/99     Purchase                2,000
                                    3/23/99     Sale                    2,000
                                    4/27/99     Purchase                5,000
                                    5/7/99      Purchase                5,000
                                    5/20/99     Purchase                2,500
                                    5/27/99     Purchase                  600
                                    6/8/99      Purchase                9,400
                                    6/9/99      Purchase                9,000
                                    6/10/99     Purchase               10,000
                                    6/25/99     Purchase               10,500
                                    6/30/99     Purchase                2,500
                                    7/2/99      Purchase                3,500
                                    7/7/99      Purchase                5,000
                                    7/23/99     Purchase                9,250
                                    9/8/99      Purchase                5,500
                                    9/15/99     Purchase                5,000
                                    9/24/99     Purchase                2,000
                                    10/5/99     Purchase               20,000
                                    10/25/99    Purchase                  232
                                    10/26/99    Purchase                  600
                                    11/18/99    Sale                      832
                                    12/8/99     Sale                    2,000
                                    12/30/99    Purchase                9,000

Thomas S. Cousins, Jr.              9/1/99      Purchase                5,000
                                    9/9/99      Purchase                5,000
                                    9/13/99     Purchase                5,000
                                    10/8/99     Purchase               20,000
                                    10/21/99    Purchase                4,000
                                    10/29/99    Purchase                5,500
                                    11/1/99     Purchase                5,500
                                    11/2/99     Purchase                4,000
                                    11/12/99    Purchase                3,000
                                    12/6/99     Purchase                3,000
                                    2/9/00      Purchase                5,000

Gordon A. Reck                      3/23/99     Purchase                2,000
                                    3/24/99     Purchase                2,000
                                    1/20/00     Purchase                10,000


                                       1
<PAGE>

                                    4/14/00     Sale                    2,000

Donald W. Remlinger                 11/19/99    Purchase                5,000

Paul A. Rosenbaum                   7/9/98      Purchase                3,000
                                    8/10/98     Purchase                2,000
                                    8/12/98     Purchase                1,000
                                    8/13/98     Purchase                1,000
                                    8/14/98     Purchase                1,000
                                    8/27/98     Purchase                  500
                                    8/28/98     Purchase                  500
                                    9/3/98      Purchase                  100
                                    9/15/98     Purchase                  100
                                    9/21/98     Purchase                1,000
                                    10/2/98     Purchase                5,000
                                    10/14/98    Purchase                  250
                                    11/23/98    Purchase                1,000
                                    3/2/99      Purchase                  650
                                    3/9/99      Purchase                  500
                                    3/12/99     Purchase                  500
                                    3/16/99     Purchase                  500
                                    3/17/99     Purchase                  250
                                    3/18/99     Purchase                  250
                                    3/19/99     Purchase                  250
                                    4/5/99      Purchase                  250
                                    4/7/99      Purchase                  100
                                    4/14/99     Purchase                  100
                                    4/16/99     Purchase                  100
                                    4/19/99     Purchase                  100
                                    4/20/99     Purchase                  100
                                    4/21/99     Purchase                  100
                                    4/27/99     Purchase                  100
                                    4/30/99     Purchase                1,000
                                    5/25/99     Purchase                  800
                                    5/28/99     Purchase                5,000
                                    6/22/99     Purchase                4,000
                                    7/2/99      Purchase                  320
                                    7/9/99      Purchase                1,500
                                    7/13/99     Purchase                  500
                                    7/14/99     Purchase                  500
                                    7/15/99     Purchase                  100
                                    7/16/99     Purchase                1,100
                                    7/19/99     Purchase                1,300
                                    8/16/99        *                   30,300
                                    8/18/99     Purchase                1,000
                                    8/20/99     Purchase                  100

                                       2
<PAGE>

                                    8/24/99     Purchase                1,000
                                    8/25/99     Purchase                1,000
                                    8/26/99     Purchase                1,080
                                    8/27/99     Purchase                1,000
                                    9/21/99     Purchase                3,500
                                    9/22/99     Purchase                1,500
                                    9/28/99     Purchase                3,000
                                    9/29/99     Purchase                1,500
                                    10/07/99       *                    9,000
                                    10/15/99    Purchase                  200
                                    10/20/99    Purchase                  550
                                    10/25/99    Purchase                  250
                                    11/17/99    Purchase                1,100
                                    11/19/99    Purchase                1,000
                                    11/22/99    Purchase                  200
                                    11/23/99    Purchase                  300
                                    1/21/00     Purchase                  900
                                    1/24/00     Purchase                2,100
                                    1/25/00     Purchase                1,000
                                    1/27/00     Purchase                1,000
                                    4/06/00        *                   30,000
                                    5/8/00      Purchase                5,000
                                    5/11/00        *                   20,000
                                    5/17/00     Purchase                  200

David R. Rosencrantz                10/5/98     Sale                    1,500
                                    10/27/98    Sale                      100
                                    12/15/98    Sale                    1,000
                                    12/16/98    Sale                      400
                                    12/29/98    Sale                    1,500
                                    12/30/98    Sale                    6,000
                                    1/4/99      Sale                    2,000
                                    1/4/99      Sale                    1,000
                                    2/24/99     Sale                      500
                                    5/28/99     Purchase               10,000
                                    2/22/00     Purchase                3,500
                                    4/  /00     Purchase               10,000
                                      --
                                    4/  /00     Purchase                5,000
                                      --

Guy R. Wolcott                      7/29/98     Purchase                5,900
                                    7/31/98     Purchase                5,000
                                    8/3/98      Purchase                2,000
                                    8/4/98      Purchase               12,000
                                    8/5/98      Purchase               15,000
                                    3/29/99     Purchase                5,000
                                    7/26/99     Sale                    1,500

                                       3
<PAGE>

                                    7/27/99     Sale                   12,000
                                    7/30/99     Sale                   51,000
                                    8/06/99     Sale                   10,600
                                    8/10/99     Sale                    5,000
                                    8/11/99     Sale                    2,700
                                    8/17/99     Sale                   27,500
                                    8/18/99     Sale                   30,000
                                    8/19/99     Sale                    8,000
                                    8/23/99     Sale                    3,700
                                    9/15/99     Purchase               10,000
                                    9/22/99     Purchase                5,000
                                    9/27/99     Purchase               10,000
                                    9/29/99     Purchase               10,000
                                    10/04/99    Purchase                  300
                                    10/05/99    Purchase               10,000
                                    10/06/99    Purchase               15,800
                                    11/10/99    Purchase                1,400
                                    11/30/99    Purchase                5,300
                                    6/22/00     Purchase                1,400
                                    6/26/00     Purchase                5,000
                                    6/28/00     Purchase                7,700
                                    6/29/00     Purchase                  100
                                    6/30/00     Purchase                  100

Frederick L. Zehnder                12/24/98    Purchase                3,800
                                    12/28/98    Purchase                6,200

--------------

*        Mr.  Rosenbaum  acquired  sole voting and  dispositive  power as to the
         indicated  shares pursuant to an  understanding  with each of the prior
         holders  (David  Watson as to 30,300  shares,  Bud Stoddard as to 9,000
         shares,  Paul Naz as to 30,000 shares, and Arlyn and Eunice Bossenbrook
         as to 20,000 shares) that, upon the demand of the prior holder, he will
         either pay to the prior holder the market value of the shares as of the
         date of such demand in cash,  plus in some cases  interest at an annual
         rate of 10 percent, or transfer the shares back to the prior holder.

                                       4
<PAGE>

                PROXY SOLICITED BY COMMITTEE FOR THE ACHIEVEMENT
                              OF RENTRAK EXCELLENCE

                               RENTRAK CORPORATION
                       2000 ANNUAL MEETING OF SHAREHOLDERS

         This Proxy is solicited on behalf of the Committee for the  Achievement
of Rentrak  Excellence for use at the 2000 Annual Meeting of  Shareholders to be
held on August 21, 2000 (the "Annual Meeting").  The undersigned hereby appoints
Paul A. Rosenbaum and Mark A. Brown,  and each of them,  proxies with full power
of substitution,  to vote in the name of and as proxy for the undersigned at the
Annual Meeting, and at any adjournment thereof, according to the number of votes
that the  undersigned  would be  entitled to cast if  personally  present on the
following matters:

(1)  To remove all of the current directors of Rentrak  Corporation,  consisting
of Peter Balner,  Pradeep Batra, Skipper Baumgarten,  Ron Berger, James Jimirro,
Takaaki Kusaka,  Bill LeVine,  Muneaki Masuda, and Stephen Roberts, or any other
individual  elected as a director  of  Rentrak  Corporation  prior to the Annual
Meeting.

         [  ]  FOR                   [  ]  AGAINST            [  ]  ABSTAIN


(2)  To  amend  Section  3.2  of  Rentrak   Corporation's  Bylaws  to  eliminate
provisions for a classified board and to provide for five board positions,  each
with a one year term.

         [  ]  FOR                   [  ]  AGAINST            [  ]  ABSTAIN


(3)  Provided  that items 1 and 2 above have been passed at the Annual  Meeting,
to elect the  following  nominees as directors of Rentrak  Corporation  to serve
until the next Annual  Meeting of  Shareholders  and until their  successors are
elected and qualified: Paul A. Rosenbaum; Cecil D. Andrus; George H. Kuper; Joon
S. Moon; and James G. Petcoff.


           [  ]   FOR ALL NOMINEES LISTED ABOVE (except as indicated to the
                                       contrary below)

           ------------------------------------------------------


           [  ] WITHHOLD AUTHORITY to vote for all nominees listed above.

INSTRUCTIONS: To withhold  authority to vote for any  individual  nominee,  mark
"For" and write the individual's name on the line above.

                                      -1-
<PAGE>

(4)  To consider and take action upon such other  matters as may  properly  come
before the meeting or adjournments or postponements thereof.

PROPERLY  EXECUTED  PROXIES WILL BE VOTED IN THE MANNER  DIRECTED  HEREIN BY THE
UNDERSIGNED.  IF NO SUCH  DIRECTIONS  ARE GIVEN,  SUCH PROXIES WILL BE VOTED FOR
ITEMS  (1) AND (2) AND FOR ALL  NOMINEES  LISTED  IN ITEM (3) AND ON SUCH  OTHER
MATTERS AS MAY COME BEFORE THE ANNUAL MEETING AS THE PROXIES DEEM ADVISABLE.

PLEASE MARK,  SIGN,  DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.

The  undersigned  revokes any prior  proxies to vote the shares  covered by this
Proxy.


-----------------------------------
Signature


-----------------------------------
Signature

Date:                        , 2000
      -----------------------

NOTE:  Please sign exactly as name appears above.  When shares are held by joint
owners,  both should sign.  When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign  in  corporate  name  by  President  or  other  authorized  officer.  If  a
partnership, please sign in partnership name by authorized person.

                                      -2-



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