RENTRAK CORP
8-K, EX-99.1, 2000-09-21
MOTION PICTURE & VIDEO TAPE DISTRIBUTION
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Media Contact:                                          Investor Contact:
Dick Gersh                                              Rick Nida
Richard Gersh Associates                                Rentrak Corporation
212-757-1101                                            503-284-7581 Ext. 295


FOR IMMEDIATE RELEASE:

                  RENTRAK SHAREOWNERS ELECT FIVE NEW DIRECTORS

              NEW CHAIRMAN EXPRESSES CONFIDENCE IN COMPANY'S FUTURE

    PORTLAND,  Ore. (Sept. 20,  2000)--Rentrak  Corporation  (Nasdaq:RENT) today
announced  that at its Annual  Shareowners'  Meeting held on Sept 19, 2000,  the
following five directors were elected to its board:  Cecil D. Andrus,  George H.
Kuper, Joon S. Moon, James G. Petcoff,  and Paul A. Rosenbaum.  Each of the five
directors  elected  were  part of a slate  nominated  by the  Committee  for the
Achievement of Rentrak  Excellence  (CARE),  a group of nine individual  Rentrak
shareowners led by Paul A. Rosenbaum. Shareowners also passed a CARE proposal to
amend Rentrak's Bylaws to reduce the number of directors from nine to five.

    In  announcing  the  results of the vote,  Ron  Berger,  Rentrak's  outgoing
Chairman  said,  "Today  starts  a new  chapter  in  the  life  of  the  Rentrak
organization, as shareowners have placed their confidence in a totally new board
of directors. Though I will no longer be associated with Rentrak's board, as the
company's largest shareowner, I wish the company, the new board, shareowners and
employees well."

    Paul A. Rosenbaum,  who was elected  Chairman of the Board and will serve as
Interim Chief  Executive  Officer,  said, "We are very pleased that  shareowners
have  given us the  opportunity  to build  value  for them as we  implement  our
strategic  vision for this  excellent  company.  We view this  transition  as an
exciting  time for Rentrak's  shareowners  and employees to take a fresh view of
the opportunities and challenges facing Rentrak.  Though Rentrak's  revenues and
earnings have suffered recently, we believe we can quickly elevate the company's
core Pay-Per-Transaction (PPT(R)) video distribution business to the next level,
and we intend to explore opportunities to attract capital and increase the value
of 3PF.COM, Inc. (3PF), the company's e-fulfillment subsidiary."

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    Mr.  Rosenbaum,  continued,  "We wish to thank Ron Berger for his vision and
leadership  during his many years at  Rentrak's  helm.  The new board of Rentrak
intends to commence a search for a permanent chief executive  officer  promptly.
F. Kim Cox,  Rentrak's  President,  will continue in his operational  leadership
role and ensure continuity for employees, customers, and suppliers."

    "We  believe  that we have the  right  organization  in place and that it is
sized right for the  anticipated  growth in our core PPT(R)  business,"  Mr. Cox
said. "We intend to continue to provide excellent  uninterrupted  service to our
customers and expect to offer an expanded  slate of titles from  suppliers as we
work with studios to improve  opportunities for video retailers." Mr. Cox added,
"Since we expect rapid revenue growth at 3PF, we anticipate  continued expansion
of its distribution center capacity and its work force."

    Rentrak  Corporation,  through its PPT(R)  system,  is the  world's  largest
distributor of  pre-recorded  videocassettes  on a  revenue-sharing  basis.  The
company directly services retailers  throughout the U.S. and Canada and, through
affiliated  companies,  supplies a growing  number of  international  outlets in
Japan and the United Kingdom.

    3PF, a wholly owned subsidiary,  provides fulfillment,  order processing and
inventory  management  services for  e-commerce  companies  and other  companies
requiring  just-in-time  fulfillment.   It  operates  two  Midwestern  hub-based
distribution  centers  offering late night order cut-off and 24/7  capabilities,
with a total of 320,000 square feet of warehouse  space.  An additional  120,000
square  foot  facility  is  scheduled  to open in the  near  future.  3PF can be
accessed on the Web at http://www.3PF.COM.

                                      * * *

When used in this discussion,  the words "anticipates," "expects," "intends" and
similar expressions are intended to identify  forward-looking  statements.  Such
statements relate to, among other things, the revenues and results of operations
for both 3PF and PPT(R) and are subject to certain risks and uncertainties  that
could cause actual results to differ  materially from those  projected.  Factors
that could  affect  Rentrak's  financial  results  include  customer  demand for
videocassettes  subject to company  guarantees  and  Rentrak  and 3PF  customers
continuing to comply with the terms of their agreements. Additional factors that
could affect  Rentrak's  financial  results are described in Rentrak's March 31,
2000,  annual  report on Form  10-K,  filed  with the  Securities  and  Exchange
Commission.  Results of  operations  in any past period should not be considered
indicative of the results to be expected for future periods.

                                      -end-



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