FIND SVP INC
ARS, 1997-05-19
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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Worldwide
Research,
Advisory &
Business
Intelligence
Services

                                     [LOGO]

                        1996
               Annual Report


<PAGE>

A SINGLE RESOURCE TO ANSWER MANY QUESTIONS
- --------------------------------------------------------------------------------
THE EXPERTS IN OUR QUICK  CONSULTING  AND RESEARCH  SERVICE FIND  COST-EFFECTIVE
RESPONSES TO QUESTIONS LIKE THESE:

o  What can you find out about a new frozen cookie being test-marketed
    by my competitor?
o  What is the outlook for usage of flat-rolled steel in cars in the
    next ten years?
o  Has the executive I'm about to enter a business deal with been involved
    in any litigation?
o  Who are some of the leading doctors doing research on retinitis pigmentosa?
o  What are the typical matches and vesting schedules for a 401(k)?
o  What local government regulations apply to the export of computers
    to Hong Kong?
o  What tax or accounting issues should I be aware of before launching a
    national contest for our customers?


OUR STRATEGIC  CONSULTING AND RESEARCH GROUP CONDUCTS CUSTOM STUDIES AND SURVEYS
TO ADDRESS STRATEGIC QUESTIONS SUCH AS:
o  What are the best branding practices in the OEM market for computers and
    peripherals?
o  What is the strategic direction of my competitor?  Are they a suitable
    acquisitions target?
o  Should I expand into a new product category given current market conditions?
    How will emerging technology standards affect this decision?
o  What is the interest level for new long-distance calling services among a
    specific consumer segment?


CLIENTS  DEPEND ON OUR CUSTOMER  SATISFACTION  AND LOYALTY  GROUP FOR ANSWERS TO
THESE KEY CONCERNS:

o  How satisfied are my customers with my company's performance?
o  What are the primary needs and concerns of my customers?
o  What are my company's competitive strengths and weaknesses?
o  What do my customers value most about the products and services we provide?


THE RESEARCH  PUBLICATIONS  GROUP PRODUCES  HUNDREDS OF RESOURCES TO HELP ANSWER
THESE TYPES OF QUESTIONS:

o  What is the size of the market currently?  Historically?
    What about forecasts for future growth?
o  What companies command the highest market share?
o  What economic, regulatory, technological and competitive trends are driving
    the market?
o  Can you provide current import and export data?
o  What is the industry structure and corresponding barriers to entry?


OUR EMERGING  TECHNOLOGIES  RESEARCH  GROUP  PROVIDES  ANSWERS TO THESE CRITICAL
QUESTIONS:

o  What consumer segments can be reached and effectively marketed to via
    the Internet?
o  Where does the Internet fit into other marketing and media plans?
o  When, and how much, should I invest in Internet market development?
o  What technology factors will most influence the purchase and use of new
    interactive products and services?
o  What types of products offered online are most likely to inspire a purchase?

<PAGE>

                           ---------------------------
                                 COMPANY PROFILE
                           ---------------------------

FIND/SVP  provides  fully  integrated   research,   business   intelligence  and
management advisory services in a broad range of industries and disciplines.

Founded in 1969,  FIND/SVP  pioneered  the delivery of quick  question-answering
services through telephone consultations with experienced specialists. Today, it
is a leading  provider of  outsourced  and  co-sourced  research  and  knowledge
support services. The Company's 1,100 experts around the world serve as advisors
to more than 17,000 executives in 2,300 client organizations.

FIND/SVP's  services  range  from  quick,  cost-effective  consulting  over  the
telephone to strategic, in-depth intelligence and analysis.

FIND/SVP's  core  activity is its Quick  Consulting  and Research  Service which
delivers fast, focused answers to questions from clients. These clients pay on a
retainer basis, thus providing a continuing base of recurring revenue.

The  Company's  Strategic  Consulting  and Research  Group handles more in-depth
market research,  benchmarking  and competitive  intelligence  assignments.  Its
Customer  Satisfaction  and Loyalty  Group  assists  clients in  monitoring  and
assessing  their  performance  through   satisfaction  and  loyalty  measurement
programs.  Its Emerging Technologies Research Group performs primary research on
consumer  and  business  use  of  interactive   products  and  services  through
ground-breaking  multi-client  studies  and its  continuous  advisory  programs.
FIND/SVP's  Research  Publications Group produces syndicated market intelligence
reports and profiles  available in both print and online formats.  Finally,  the
Company's Knowledge  Management Group assist clients with a variety of knowledge
support services.

Through a licensing  agreement,  FIND/SVP is a member of the  international  SVP
network of companies,  which  enables it to provide  executives  with  worldwide
research assistance.

The Company's  strategy is to increase its base of recurring  revenue clients by
delivering  broad-based  decision  support,  and to provide those clients with a
highly   integrated  group  of  additional   research,   advisory  and  business
intelligence services.

<PAGE>

TO OUR SHAREHOLDERS
- --------------------------------------------------------------------------------

When the corporate biography of FIND/SVP is written, the chronicler is likely to
record that 1996 was one of the most important  years in the Company's  history.
This was the year in which FIND/SVP  launched its transition into a 21st century
organization - the Company's new beginning.

While the 1996  financial  results were a  disappointment,  if you were to probe
beneath the surface with a more thorough  analysis of what  transpired  and what
was  accomplished,  I believe  you would  interpret  the results as the price of
admission into an exceptionally bright future. (A succinct statistical financial
summary appears on page 4)

You  might  ask,  "why  1996?"  Quite  simply,  the  rapidly  changing  business
environment  combined  with  the  achievement  of a  certain  critical  mass (we
exceeded $30 million in annual  revenues for the first time)  indicated that the
timing was right for a new set of initiatives.

Underlying all of our activities last year was our corporate mission - to be the
leading resource offering an integrated group of research, advisory and business
intelligence  services in a broad range of industries and disciplines.  Our goal
is to help  clients  acquire  and  use the  knowledge  they  need to  strengthen
decision-making,  problem  solving  and  performance  so  they  may  gain a real
competitive advantage.

More  specifically,   by  forming  "partnerships"  with  the  more  than  17,000
executives in nearly 2,300  organizations  who are retainer  clients of our core
business,  we make  them  more  competitive  and save  them  time  and  money in
addressing their knowledge needs.

PLANS FOR THE FUTURE

During the past year, we set forth four principal strategies:

o    Increase the growth rate of the Company's highly  successful and profitable
     Quick  Consulting  and Research  Service,  which accounts for 65 percent of
     revenues and provides a recurring  revenue base that has grown each quarter
     since 1969.  We have planned new sales and  marketing  programs to increase
     penetration of the potential  market,  which we believe is more than 75,000
     U.S.  companies.  In  addition,  we  initiated  new  programs to enable our
     clients to interact  electronically through the Internet with the people in
     our practice groups, and to enable us to deliver results to their desktops.

o    Vertically  integrate  our  services  and market  them as a total  package.
     Whether executives need quick tactical  searching,  insightful  research or
     in-depth  intelligence and analysis,  we want them to come to us first. Our
     published research,  for example, will now be used primarily to attract and
     retain  recurring  revenue  clients.  Among  other  things,  this  shift in
     strategy resulted in a $802,000 restructuring charge during 1996.

                                       2

<PAGE>


o    Leverage our core  competence of customized  question-answering  on a large
     scale. To this end, we created FINDOUT,  a new Web site that is a reference
     help desk for consumers. Our plan is to offer this service as a value-added
     feature  for  major  publications,  marketing  organizations  and  Internet
     services through ongoing  contracts and alliances.  While it is too soon to
     predict  results,  there are two early  indications  of progress:  first, a
     trial program is underway with a major nationally recognized newspaper; and
     second,  in early 1997 FINDOUT was named by YAHOO!  INTERNET LIFE as one of
     its "25 Most Incredibly Useful Sites."

o    Make both strategic and opportunistic acquisitions and alliances to enhance
     our ability to provide one-stop service to our clients.

FINANCINGS FOR GROWTH

To implement our new and ambitious plans,  additional financing was required. An
important  vote of confidence  was cast near year-end when the Company closed an
initial $2.5 million  financing  (part of a potential $5 million total  package)
led by a fund  managed by Furman  Selz  Investments  LLC  (Furman  Selz),  which
included  participation by FIND/SVP's  international  shareholder and affiliate,
SVP, S.A. The executive vice  president of Furman Selz, Jim Luikart,  has joined
the Company's Board of Directors.  In addition,  Furman Selz has made its highly
regarded investment banking skills available to the Company.

What do we hope to achieve by these new  initiatives?  Over the past five years,
FIND/SVP's  revenues have increased by 78 percent.  The initiatives are intended
to accelerate the Company's  revenue growth over the next five years.  The goal,
apart from being the best knowledge resource to corporate America, is to enhance
the Company's stock value for our shareholders.

Realistically,  of course,  it is not going to be a  straight-line  improvement.
There is still much work to be done in the  repositioning  of the  Company  that
will  require  further  investment.  Most of this effort and expense will impact
financial  performance during the first three quarters of 1997.  However,  it is
our belief that by the close of 1997 results will become self-evident.

At this writing,  significant progress has already been made. An experienced new
Vice  President  of Business  Development  has joined  FIND/SVP.  New  marketing
communications  materials and programs have been created.  A new online "virtual
consulting"  capability  has been  launched.  A major  upgrade  of our  internal
question and client tracking systems,  designed to improve efficiency,  has been
implemented.

Clearly,  1996 was an eventful and progressive year for our Company. As I review
the  year  in  its  totality,   there  is  no  question  in  my  mind  that  our
accomplishments  position  FIND/SVP  to  be a  premier  growth  company  in  the
knowledge service business as we head towards the 21st century.


/s/ Andrew P. Garvin

Andrew P. Garvin
Chairman and President

                                       3

<PAGE>

SELECTED FINANCIAL DATA

The following  financial  data set forth below is derived from the  consolidated
financial statements of the Company.

<TABLE>
<CAPTION>

                                                                    Years Ended December 31,
                                                    --------------------------------------------------
(AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)           1996       1995      1994      1993      1992
- ------------------------------------------------------------------------------------------------------
STATEMENTS OF OPERATIONS
<S>                                                 <C>         <C>       <C>       <C>       <C>    
Revenues                                            $ 30,525    $28,606   $24,357   $20,257   $18,164
Operating (Loss) Income                                 (839)     1,043     1,144       726       198
Cumulative Effect of Change in Accounting for
  Income Taxes                                          --         --        --         157      --
Extraordinary Item -
  Effect of Utilization of Tax Loss Carryforwards       --         --        --        --          77
  Net (Loss) Income                                     (719)       476       673       726       207
(Loss) Earnings per Common and
  Common Equivalent Share:
  (Loss) Income Before Cumulative Effect of
    Change in Accounting and Extraordinary item         (.11)       .07       .10       .09       .02
  Cumulative Effect of Change in Accounting for
    Income Taxes                                        --         --        --         .02      --
Extraordinary Item -
Effect of Utilization of Tax Loss Carryforward          --         --        --        --         .01
Net (Loss) Income Per Common and Common
    Equivalent Share                                    (.11)       .07       .10       .11       .03
Weighted Average Number of Common and
  Common Equivalent Shares Outstanding                 6,710      6,667     6,645     6,471     6,166
Cash Dividends Declared Per Common Share                --         --        --        --        --
=====================================================================================================

                                                                 Years Ended December 31,
                                                    --------------------------------------------------
(AMOUNTS IN THOUSANDS)                                  1996       1995      1994      1993      1992
- ------------------------------------------------------------------------------------------------------
BALANCE SHEET DATA
Working Capital                                     $  3,937    $ 3,854   $ 2,796   $ 2,713   $ 2,392
Total Assets                                          12,996     11,445     9,705     7,050     5,871
Long-Term Indebtedness excluding amounts
currently payable                                      3,826      2,896     1,191       207       266
Shareholders' Equity                                   4,059      4,659     4,160     3,495     2,775
=====================================================================================================
</TABLE>

                                       4

<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

REVENUES

The Company's  revenues  increased by $1,919,000 or 6.7% to  $30,525,000 in 1996
and by $4,249,000 or 17.4% to $28,606,000 in 1995 from  $24,357,000 in 1994. The
increases were due to revenue increases in all facets of the Company.
    The  Company's  Quick  Consulting  and  Research  Service  revenues  grew by
$1,086,000  or 5.8% to  $19,718,000  in  1996  and by  $1,930,000  or  11.6%  to
$18,632,000  in 1995.  The increases in 1996 and 1995 were due to an increase in
the average  retainer fee paid per client,  due  primarily to an increase in the
number of membership cardholders and an increase in fees.
    Revenues  in the  Strategic  Consulting  and  Research  area of the  Company
increased  $496,000  or 12.5% to  $4,450,000  in 1996 and  $739,000  or 23.0% to
$3,954,000  in 1995.  The  increases  were due  primarily  to an increase in the
number  of  assignments  and  their  average  size,  resulting  from a  stronger
marketing  effort  and the  addition  of the  Customer  Satisfaction  Strategies
Division in April 1994. The Customer Satisfaction  Strategies Division accounted
for 17.8%,  18.5% and 13.3% of the  Strategic  Consulting  and  Research  area's
revenue for 1996, 1995 and 1994, respectively.
    Revenues of Published  Research increased $872,000 or 16.8% to $6,049,000 in
1996 and $925,000 or 21.7% to  $5,177,000  in 1995,  due  primarily to increased
sales of published  studies both in print and electronic format and the sales of
the  Emerging   Technologies  Research  Group's  multi-client  studies  and  the
Continuous Advisory Service (which began in June 1996).
    The Company operates a small newsletter  publishing  operation.  However the
newsletters that are produced  generated less than 1% of the Company's  revenues
in 1996, 1995 and 1994.

DIRECT COSTS

Direct costs  increased by  $1,684,000  or 10.8% to  $17,349,000  in 1996 and by
$2,813,000 or 21.9% to  $15,665,000  in 1995 from  $12,852,000  in 1994.  Direct
costs represented  56.8%,  54.8% and 52.8% of revenues,  respectively,  in those
years.  The increase in total  direct  costs is due to the planned  expansion of
services including an increase in the production of published studies, the costs
associated with the promotion of new products and the costs  associated with the
integration of new services which began in 1994,  such as customer  satisfaction
measurement  studies  and  multi-client  studies,  and the  Continuous  Advisory
Service which began in 1996.  The  fluctuations  in the percentage of revenue is
due mainly to the timing of costs  related to the  expansion of services  versus
the timing of the incremental revenue, coupled with lower than expected revenues
in the Published Research Division in the second half of 1996.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Selling, general and administrative expenses increased by $1,315,000 or 11.1% to
$13,213,000  or  43.3%  of  revenues  in 1996  and by  $1,537,000  or  14.8%  to
$11,898,000  or 41.6% of revenues in 1995 from  $10,361,000 or 42.5% of revenues
in  1994.  The  increases  are due to the  continued  investment  in  sales  and
promotional efforts to generate  incremental  revenues and continued  management
development  in the general and  administrative  areas,  coupled with lower than
expected revenues in the Published Research Division in the second half of 1996.
The  decrease in this expense as a  percentage  of revenues in 1995  compared to
1994 is due to the fact that costs in the  selling,  general and  administrative
areas do not generally increase at the same rate as revenues.
    The Company's lease for its main premises includes  scheduled rent increases
over the 15-year lease term.  Financial Accounting Standards Board Statement No.
13 ("FASB No. 13")  requires  that rent  expense  under these  circumstances  be
recognized on a straight-line basis.  Accordingly,  rent expense will exceed the
amount  actually  paid in the first  third of the lease,  will be  approximately
equal to the amount  actually  paid in the middle third of the lease and will be
less than the amount  actually  paid in the final third of the lease.  Partly as
the  result of the lease  renegotiation  in 1992,  rent  payable  exceeded  rent
expense by  $142,000  in 1996 for the main  premises.  The  Company's  lease for
additional  premises  includes  scheduled  rent increases over the 10-year lease
term.  FASB No. 13 requires that rent expense be  recognized on a  straight-line
basis.  As a result,  rent expense  exceeded rent payable by $71,000 in 1996 for
the  additional  premises.  In 1996,  1995 and 1994,  total accrued rent payable
decreased by $71,000, $182,000 and $227,000,  respectively.  See Note 4 of Notes
to Consolidated Financial Statements.

RESTRUCTURING CHARGE

Due to lower  than  expected  revenues  and  profits in the  Published  Research
Division during the third quarter of 1996, and due to the anticipation of a more
aggressive  growth  strategy,   the  Company  announced  and  immediately  began
implementing a plan to restructure  and consolidate  operations,  which included
the  re-organization  of its  operating  units  and a change  in the  method  of
marketing  and  cross-selling  its  various  products.  This plan  resulted in a
pre-tax charge of $802,000 during the third quarter of 1996.
    The charge includes a writedown of certain  Published  Research products and
deferred  charges of $490,000,  severance  and  retirement  charges of $167,000,
charges  relating to  marketing  and planning  materials  which will not be used
after the  restructuring  of  $117,000  and charges  for the  consolidation  and
reduction of several small,  unprofitable  product  groups of $28,000,  of which
$122,000 in  severance  and  retirement  payments  has been  included in accrued
expenses as of December  31,  1996.  Management  does not  anticipate  incurring
additional charges such as these in the foreseeable future.

OPERATING (LOSS) INCOME

The  Company's  operating  loss was  $839,000 in 1996 as  compared to  operating
income of $1,043,000 in 1995 and  $1,144,000 in 1994. The operating loss in 1996
was due  primarily to an $802,000  restructuring  charge in the third quarter of
1996,  coupled  with an  increase  in direct  costs  and  selling,  general  and
administrative  expenses as a  percentage  of  revenues.  The decrease 

                                       5

<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

in 1995's  operating  income  when  compared  to 1994 was due to an  increase in
direct  costs as a  percentage  of revenue,  partially  off-set by a decrease in
selling, general and administrative expenses as a percentage of revenues.

INTEREST INCOME AND EXPENSE; OTHER ITEMS

In 1996,  the Company earned $19,000 in interest  income,  which  decreased from
$49,000 in 1995 and $59,000 in 1994.  The decrease was a result of a lower level
of cash invested.
    Interest expense in 1996 was $305,000 which was an increase from $248,000 in
1995 and $52,000 in 1994. The increase in interest expense in 1996 was primarily
due to  additional  bank  borrowings  during  the  second  quarter  of 1996  for
equipment,  additional  borrowings  under the  Company's  revolving  credit line
during  the first ten  months of 1996 and the  issuance  of  subordinated  notes
during the fourth quarter of 1996. The increase in 1995 was the direct result of
the  $2,000,000  five-year  note entered into in April 1995,  resulting from the
Company's   refinancing  of  its  long-term  debt  for  equipment  and  facility
expansion,  and borrowings  under the Company's  revolving credit line. Loan and
borrowings are described in "Liquidity and Capital Resources" below.
    In  1996,  the  Company  recorded  a loss on sale of  marketable  investment
securities of $8,000,  resulting from the sale of certain securities  classified
as available for sale for $168,000.  The Company also recorded a loss on sale of
assets of $73,000 resulting from the sale of certain assets.
    In  1995,  the  Company  recorded  a gain on sale of  marketable  investment
securities of $10,000,  resulting from the sale of certain securities classified
as available for sale for $209,000.
    In 1994, the Company recorded a gain on sale of assets of $80,000, resulting
from  the  sale of  certain  assets  within  the  Company's  Published  Research
Division.

INCOME TAXES

The  provision  for income  taxes  consists of federal,  state and local  income
taxes.  The $487,000 tax benefit  recognized for 1996 represents 40% of the 1996
loss before  benefit for income  taxes.  The benefit  represents a net operating
loss carryback for federal purposes, a deferred tax benefit from a net operating
loss  carryforward for state and local taxes, and a net deferred tax benefit for
temporary items, offset by a prior period  underaccrual.  The effective tax rate
was 44% in 1995 and 45% in 1994.  The  reduction of income  before taxes in 1995
affected the amount of income tax expense,  decreasing by $180,000 from $558,000
in 1994 to $378,000 in 1995.  The  decrease in the  effective  tax rate for 1995
from 1994 was due  primarily to an over accrual in 1994. 
Based on the Company's history of prior operating  earnings and its expectations
for the future,  which  include the Company's  restructuring  efforts to improve
performance,  management has determined that the future  operating income of the
Company  will more  likely than not be  sufficient  to  recognize  fully the net
deferred tax assets.

LIQUIDITY AND CAPITAL RESOURCES

The Company  finances its business  primarily from operating  revenues,  working
capital  provided by deferred  revenues  in the form of prepaid  retainer  fees,
capital leases and bank debt.
    In 1996,  there  was a  positive  cash  flow from  operating  activities  of
$105,000.  This resulted from a net loss of $719,000, a decrease in accrued rent
payable of $71,000,  an increase in cash  surrender  value of life  insurance of
$110,000,  an increase  in deferred  income  taxes of  $107,000,  an increase in
accounts  receivable  of $180,000,  an increase in  inventory  of  $585,000,  an
increase in prepaid  expenses,  deferred  charges,  deferred  financing fees and
goodwill of $844,000, an increase in security deposits of $7,000 and an increase
in prepaid and refundable  income taxes of $543,000.  These items were more than
offset by depreciation and amortization of $1,050,000,  amortization of discount
on notes  payable of $1,000,  the non-cash  portion of  restructuring  charge of
$610,000, a $287,000 provision for losses on accounts receivable, a loss on sale
of  marketable  investment  securities  of  $8,000,  a loss on sale of assets of
$73,000,  common stock  issued for services of $40,000,  an increase in deferred
compensation of $25,000, an increase in accounts payable and accrued expenses of
$624,000 and an increase in unearned retainer income of $553,000.
    In 1995,  there  was a  negative  cash  flow from  operating  activities  of
$545,000.  Positive cash flow resulted from net income of $476,000  adjusted for
depreciation  and amortization of $865,000,  a $179,000  provision for losses on
accounts  receivable,  an increase in accounts  payable and accrued  expenses of
$95,000,  an  increase in  unearned  income of $35,000,  an increase in deferred
compensation  of  $21,000,  a  decrease  in  security  deposits  of $1,000 and a
writedown of investment  in joint venture of $1,000.  These items were more than
offset by a $479,000  increase in accounts  receivable,  a $522,000  increase in
prepaid expenses,  deferred  charges,  deferred  financing fees and goodwill,  a
$716,000 increase in inventory, a $216,000 decrease in taxes payable, a $182,000
decrease in accrued  rent, a $10,000 gain on the sale of  marketable  investment
securities,  a $54,000  increase in cash surrender  value of life  insurance,  a
$33,000  increase in deferred  income taxes and a $6,000 increase in prepaid and
refundable income taxes.
    In 1994,  there  was a  negative  cash  flow from  operating  activities  of
$373,000.  Positive cash flow resulted from net income of $673,000, adjusted for
depreciation  and amortization of $656,000,  a $171,000  provision for losses on
accounts  receivable,  an increase in accounts  payable and accrued  expenses of
$615,000,  an increase  in taxes  payable of  $162,000,  an increase in deferred
compensation  of $20,000 and a decrease in  security  deposits of $3,000.  These
items were more than offset by an $812,000  increase in accounts  receivable,  a
$1,008,000  increase in prepaid expenses,  deferred charges,  deferred financing
fees and  goodwill,  a $463,000  increase in inventory,  a $227,000  decrease in
accrued rent, a gain on sale of assets of $80,000, an increase in cash surrender
value of $37,000, an increase in deferred income taxes of $20,000 and a decrease
in unearned retainer income of $26,000.

                                       6


<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

    Capital expenditures were $1,261,000, $1,246,000 and 1,146,000 in 1996, 1995
and 1994, respectively,  and consisted principally of computer equipment as well
as a local area network.
    On October 31, 1996,  the Company and its  subsidiaries  entered into a Note
and Warrant  Purchase  Agreement (the  "Agreement")  with Furman Selz SBIC, L.P.
("Furman  Selz").  Pursuant to the  Agreement,  Furman Selz  purchased  from the
Company and its  subsidiaries,  for an aggregate  consideration  of  $2,025,000,
five-year promissory notes ("Notes") in the principal amount of $2,025,000,  and
10-year warrants ("Warrants") to purchase 900,000 shares of the Company's common
stock, par value $.0001 per share ("Common Stock"), at $2.25 per share.
    The Notes accrue  interest at an annual rate of 12% on the unpaid  principal
balance.  Accrued but unpaid  interest is due and payable on November  30, 1997,
November  30,  1998  and on May 30 and  November  30 of  each  year  thereafter,
commencing on May 30, 1999,  except that final payment of interest  shall be due
and payable on October 31,  2001.  However,  one-half  of the  interest  due and
payable on November  30, 1997 shall be deferred and payable on November 30, 2000
and one-half of the interest due and payable on November 30, 1998,  May 30, 1999
and November  30, 1999 shall be deferred  and payable on October 31,  2001.  Any
interest  deferred shall  compound and accrue  interest at the rate of the Notes
until paid.
    The Agreement also provides that the Company and its  subsidiaries may enter
into an  agreement  on  similar  terms with SVP,  S.A.  or  affiliates  thereof,
pursuant  to which  SVP,  S.A.  may  purchase  Notes  from the  Company  and its
subsidiaries up to the principal amount of $475,000, and Warrants to purchase up
to 211,111  shares of Common Stock.  On November 30, 1996,  the Company and SVP,
S.A.  entered into such a Note and Warrant  Agreement as described above, for an
aggregate  consideration of $475,000.  SVP, S.A.  currently owns about 1,438,374
shares of Common Stock, including shares issuable under outstanding Warrants, or
approximately 21.3% of the outstanding shares.
    The  Agreement  further  provides  that Furman  Selz and SVP,  S.A. at their
option, can purchase up to the amount of their respective  initial  investments,
up to an  additional  $2,500,000  in Notes and  Warrants  on the same  terms and
conditions as the first $2,500,000, at any time before December 31, 1997.
    The Company  anticipates that it shall use the proceeds received pursuant to
the Agreement to adopt a more  aggressive  growth  strategy,  to make  strategic
acquisitions and for general corporate purposes.
    On September 19, 1996, the Company signed a thirty day Commercial  Revolving
Promissory  Note with State  Street  Bank and Trust  Company  (the  "Bank")  for
$500,000 at .25  percentage  points  above the prime rate.  The Note  expired on
October 18, 1996 and was  accordingly  paid in full and  cancelled on that date.
The Note was in addition to the $2,000,000  Commercial Revolving Promissory Note
with State Street Bank signed on April 27, 1995.
    On May 31,  1996,  the Company  signed a  Commercial  Term Loan and Security
Agreement  with the Bank for  $500,000.  The Term  Loan is for a period  of five
years at .75  percentage  points  above the prime  rate and  requires  quarterly
principal payments of $25,000.
    On April 27, 1995, in conjunction  with a refinancing of the Company's prior
banking arrangements,  the Company signed a Commercial Revolving Loan, Term Loan
and Security Agreement with State Street Bank and Trust Company for a $2,000,000
Commercial Revolving Promissory Note and a $2,000,000 Commercial Term Promissory
Note. The Commercial  Revolving  Promissory Note is for a period of two years at
 .25 percentage  points above the prime rate, and the Commercial Term Note is for
a period of five years at an interest rate of 8.86% per annum. The Revolving and
Term  Promissory  Notes are  secured  by all of the assets of the  Company.  The
principal payment schedule for the Term Promissory Note is $100,000 per quarter.
As of December 31, 1996, the balance  outstanding was $1,400,000.  Additionally,
there  were no  outstanding  advances  under  the  $2,000,000  revolving  credit
agreement with State Street Bank at December 31, 1996.
    The Company recorded an $802,000  restructuring  charge to operations in the
third quarter of 1996, which included  $70,000 of cash  expenditures in 1996 and
future cash expenditures of $122,000.
    The  Company's  working  capital was  $3,937,000  at December 31,  1996,  as
compared to  $3,854,000 as of December 31, 1995.  Cash  balances and  marketable
investment  securities were $634,000 and $697,000 on December 31, 1996 and 1995,
respectively.  Marketable investment  securities,  which were $0 and $175,000 on
December 31, 1996 and 1995, respectively,  consist primarily of preferred shares
of publicly traded companies that are considered available for sale.
    The Company expects to spend  approximately  $1,300,000 for capital items in
1997,  the major  portion of which will be to enlarge and upgrade the local area
network that serves the Company's library, on-line and research areas.
    The Company believes that cash flow from operations and borrowings under the
line of credit will be sufficient to cover its expected capital expenditures for
the next 12 months and that it has sufficient liquidity for the next 12 months.
    The Company  had  non-cash  financing  activities  relating to the  cashless
exercise of stock  options.  In the  12-month  period  ended  December 31, 1996,
275,686  options  were  exercised at prices  ranging from $0.275 to $2.1875,  in
exchange for 51,041 shares of common stock of the Company at prices ranging from
$2.125  to $3.00.  Such  shares  were  held for a period of at least six  months
before the respective exchange. The value of these transactions was $119,000.

INFLATION

The Company has in the past been able to increase  the price of its products and
services  sufficiently  to offset the  effects of  inflation  on wages and other
expenses, and anticipates that it will be able to do so in the future.

                                       7

<PAGE>

CONSOLIDATED BALANCE SHEETS
December 31, 1996 and 1995
<TABLE>
<CAPTION>

ASSETS                                                                                         1996                          1995
- ------------------------------------------------------------------------------------------------------------------------------------
CURRENT ASSETS:
<S>                                                                                     <C>                            <C>       
 Cash and cash equivalents                                                                $ 634,000                       522,000
 Marketable investment securities (note 2)                                                        -                       175,000
 Accounts receivable, less allowance for
   doubtful accounts of $103,000 in 1996
   and $105,000 in 1995                                                                   2,837,000                     2,944,000
 Note receivable                                                                             50,000                             -
 Inventories                                                                              2,281,000                     1,935,000
 Prepaid and refundable income taxes                                                        549,000                         6,000
 Deferred tax assets (note 8)                                                                99,000                        47,000
 Prepaid expenses and other current assets                                                  525,000                       549,000
- ------------------------------------------------------------------------------------------------------------------------------------
Total current assets                                                                      6,975,000                     6,178,000
- ------------------------------------------------------------------------------------------------------------------------------------
Equipment and leasehold improvements, at cost, 
  less accumulated depreciation                
  and amortization (note 3)                                                               3,687,000                     3,239,000
OTHER ASSETS:                                  
 Deferred charges                                                                         1,197,000                     1,063,000
 Goodwill, net                                                                              276,000                       297,000
 Note receivable                                                                                  -                        50,000
 Cash surrender value of life insurance                                                     424,000                       314,000
 Deferred tax assets (note 8)                                                               200,000                       145,000
 Deferred financing fees, net                                                                93,000                        22,000
 Security deposits                                                                          144,000                       137,000
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                        $12,996,000                    11,445,000
====================================================================================================================================
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
 Notes payable, current installments (note 5)                                               516,000                       426,000
 Trade accounts payable                                                                   1,082,000                       824,000
 Accrued expenses (note 12)                                                               1,440,000                     1,074,000
- ------------------------------------------------------------------------------------------------------------------------------------
Total current liabilities                                                                 3,038,000                     2,324,000
- ------------------------------------------------------------------------------------------------------------------------------------
Unearned retainer income                                                                  1,724,000                     1,171,000
Notes payable, net, excluding current installments (note 5)                               3,826,000                     2,896,000
Accrued rent payable (note 4)                                                               197,000                       268,000
Deferred compensation (note 9(b))                                                           152,000                       127,000
SHAREHOLDERS' EQUITY (note 6):
 Preferred stock, $.0001 par value. Authorized 2,000,000 shares;
   none issued and outstanding                                                                      -                             -
 Common stock, $.0001 par value. Authorized 10,000,000 shares;
   issued and outstanding 6,547,184 shares in 1996; issued and
   outstanding 6,209,848 shares in 1995                                                       1,000                         1,000
 Capital in excess of par value                                                           3,861,000                     3,743,000
 Accumulated earnings                                                                       197,000                       916,000
 Net unrealized losses on marketable equity securities (note 2)                                   -                        (1,000)
- ------------------------------------------------------------------------------------------------------------------------------------
               Total shareholders' equity                                                 4,059,000                     4,659,000
Commitments and contingencies (notes 4, 5, 6, 7, 9 and 13)
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                        $12,996,000                    11,445,000
====================================================================================================================================
</TABLE>

See accompanying notes to consolidated financial statements. 

                                       8

<PAGE>

CONSOLIDATED STATEMENTS OF OPERATIONS
Years ended December 31, 1996, 1995 and 1994
<TABLE>
<CAPTION>
                                                                  1996           1995           1994
- ----------------------------------------------------------------------------------------------------
<S>                                                       <C>              <C>            <C>       
Revenues ..............................................   $ 30,525,000     28,606,000     24,357,000
- ----------------------------------------------------------------------------------------------------
OPERATING EXPENSES:
  Direct costs ........................................     17,349,000     15,665,000     12,852,000
  Selling, general and administrative expenses
    (notes 4, 7 and 9) ................................     13,213,000     11,898,000     10,361,000
  Restructuring charge (note 14) ......................        802,000           --             --
- ----------------------------------------------------------------------------------------------------
          Operating (loss) income .....................       (839,000)     1,043,000      1,144,000
Interest income .......................................         19,000         49,000         59,000
(Loss) gain on sale of net assets .....................        (73,000)          --           80,000
(Loss) gain on sale of marketable investment securities         (8,000)        10,000           --
Interest expense ......................................       (305,000)      (248,000)       (52,000)
- ----------------------------------------------------------------------------------------------------
         (Loss) income before (benefit) provision
            for income taxes ..........................     (1,206,000)       854,000      1,231,000
(Benefit) provision for income taxes (note 8) .........       (487,000)       378,000        558,000
- ----------------------------------------------------------------------------------------------------
         Net (loss) income ............................  $   (719,000)       476,000        673,000
====================================================================================================
(Loss) earnings per common and common
   equivalent share ...................................  $       (.11)           .07            .10
====================================================================================================
</TABLE>

See accompanying notes to consolidated financial statements.

                                       9

<PAGE>
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
Years ended December 31, 1996, 1995 and 1994
<TABLE>
<CAPTION>
                                            Preferred stock              Common stock          Capital in      Accumulated    
                                            -----------------         --------------------      excess of       earnings      
                                            Shares     Amount         Shares        Amount      par value       (deficit)     
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>     <C>          <C>             <C>         <C>              <C>          
Balance at December 31, 1993                   -       $   -        6,154,648       1,000       3,727,000        (233,000)    
Effect of change in accounting
  for available-for-sale securities
  (net of tax effect of $7,000)                -           -                -           -               -               -     
Net income                                     -           -                -           -               -         673,000     
Purchase of treasury stock                     -           -                -           -               -               -     
Exercise of stock options and
  warrants                                     -           -           70,600           -          60,000               -     
Retirement of common stock                     -           -          (21,600)          -         (39,000)              -     
Change in market value of
  available-for-sale securities (net
  of tax benefit of $21,000)                   -           -                -           -               -               -     
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1994                   -           -        6,203,648       1,000       3,748,000         440,000     
- ------------------------------------------------------------------------------------------------------------------------------
Net income                                     -           -                -           -               -         476,000     
Purchase of treasury stock                     -           -                -           -               -               -     
Exercise of stock options and
  warrants                                     -           -           21,200           -          24,000               -     
Retirement of common stock                     -           -          (15,000)          -         (30,000)              -     
Change in market value of
  available-for-sale securities (net
  of tax effect of $14,000)                    -           -                -           -               -               -     
Investment in joint venture                    -           -                -           -           1,000               -     
- ------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1995                   -           -        6,209,848       1,000       3,743,000         916,000     
- ------------------------------------------------------------------------------------------------------------------------------
Net loss                                       -           -                -           -               -        (719,000)    
Exercise of stock options and
  warrants                                     -           -          315,396           -          53,000               -     
Common stock issued for services               -           -           21,940           -          40,000               -     
Sale of warrants in connection with
Series A Senior Subordinated Notes             -           -                -           -          25,000               -     
Change in market value of
  available-for-sale securities (net
  of tax effect of $0)                         -           -                -           -               -               -     
- ------------------------------------------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1996                   -       $   -        6,547,184      $1,000       3,861,000         197,000     
==============================================================================================================================
</TABLE>
SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.
<TABLE>
<CAPTION>

                                                                     Net unrealized
                                                                     gains (losses)
                                                Treasury stock        on marketable         Total
                                            ----------------------  equity securities   shareholders'
                                            Shares          Amount      (note 2)           equity
- -----------------------------------------------------------------------------------------------------
<S>                                        <C>              <C>                           <C>        
Balance at December 31, 1993                     -             $ -             -            3,495,000
Effect of change in accounting
  for available-for-sale securities
  (net of tax effect of $7,000)                  -               -        13,000               13,000
Net income                                       -               -             -              673,000
Purchase of treasury stock                  21,600         (39,000)            -              (39,000)
Exercise of stock options and
  warrants                                       -               -             -               60,000
Retirement of common stock                 (21,600)         39,000             -                    -
Change in market value of
  available-for-sale securities (net
  of tax benefit of $21,000)                     -               -       (42,000)             (42,000)
- ------------------------------------------------------------------------------------------------------
Balance at December 31, 1994                     -               -       (29,000)           4,160,000
- ------------------------------------------------------------------------------------------------------
Net income                                       -               -             -              476,000
Purchase of treasury stock                  15,000         (30,000)            -              (30,000)
Exercise of stock options and
  warrants                                       -               -             -               24,000
Retirement of common stock                 (15,000)         30,000             -                    -
Change in market value of
  available-for-sale securities (net
  of tax effect of $14,000)                      -               -        28,000               28,000
Investment in joint venture                      -               -             -                1,000
- ------------------------------------------------------------------------------------------------------
Balance at December 31, 1995                     -               -        (1,000)           4,659,000
- ------------------------------------------------------------------------------------------------------
Net loss                                         -               -             -             (719,000)
Exercise of stock options and
  warrants                                       -               -             -               53,000
Common stock issued for services                 -               -             -               40,000
Sale of warrants in connection with
Series A Senior Subordinated Notes               -               -             -               25,000
Change in market value of
  available-for-sale securities (net
  of tax effect of $0)                           -               -         1,000                1,000
- -----------------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1996                     -             $ -             -            4,059,000
=====================================================================================================
SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.
</TABLE>

                                       10

<PAGE>


CONSOLIDATED STATEMENTS OF CASH FLOWS
Years ended December 31, 1996, 1995 and 1994
<TABLE>
<CAPTION>
                                                                       1996          1995         1994
- -------------------------------------------------------------------------------------------------------
CASH FLOWS FROM OPERATING ACTIVITIES:                        
<S>                                                             <C>               <C>           <C>    
Net (loss) income .......................................       $  (719,000)      476,000       673,000
- -------------------------------------------------------------------------------------------------------
Adjustments  to reconcile net income                         
 to net cash provided by (used in)                           
 operating activities:                                       
  Depreciation and amortization .........................         1,050,000       865,000       656,000
  Amortization of discount on notes payable .............             1,000          --            --
  Non-cash portion of restructuring charge ..............           610,000          --            --
  Provision for losses on accounts receivable ...........           287,000       179,000       171,000
  Loss (gain) on sale of marketable investment securities             8,000       (10,000)         --
  Loss (gain) on sale of net assets .....................            73,000          --         (80,000)
  Common stock issued for services ......................            40,000          --            --
  Writedown of investment in joint venture ..............              --           1,000          --
  Increase in deferred compensation .....................            25,000        21,000        20,000
  Decrease in accrued rent payable ......................           (71,000)     (182,000)     (227,000)
  Increase in cash surrender value of life insurance ....          (110,000)      (54,000)      (37,000)
  Increase in deferred income taxes .....................          (107,000)      (33,000)      (20,000)
  Changes in assets and liabilities:                         
    Increase in accounts receivable .....................          (180,000)     (479,000)     (812,000)
    Increase in prepaid and refundable income taxes .....          (543,000)       (6,000)         --
    Increase in inventory ...............................          (585,000)     (716,000)     (463,000)
    Increase in prepaid expenses, deferred charges,          
      deferred financing fees and goodwill ..............          (844,000)     (522,000)   (1,008,000)
    (Increase) decrease in security deposits ............            (7,000)        1,000         3,000
    Increase in accounts payable and accrued expenses ...           624,000        95,000       615,000
    (Decrease) increase in taxes payable ................              --        (216,000)      162,000
    Increase (decrease) in unearned retainer income .....           553,000        35,000       (26,000)
- --------------------------------------------------------------------------------------------------------
     Total adjustments ..................................           824,000    (1,021,000)   (1,046,000)
- --------------------------------------------------------------------------------------------------------
     Net cash provided by (used in) operating activities            105,000      (545,000)     (373,000)
- --------------------------------------------------------------------------------------------------------
CASH FLOWS FROM INVESTING ACTIVITIES:                        
Capital expenditures ....................................        (1,261,000)   (1,246,000)   (1,146,000)
Proceeds from sale of net assets ........................             3,000          --          84,000
Proceeds from sale of marketable investment securities ..           168,000       209,000          --
- --------------------------------------------------------------------------------------------------------
Net cash used in investing activities ...................        (1,090,000)   (1,037,000)   (1,062,000)
- --------------------------------------------------------------------------------------------------------
CASH FLOWS FROM FINANCING ACTIVITIES:                        
Principal borrowings under notes payable ................         2,975,000     3,381,000     1,560,000
Principal payments under notes payable ..................        (1,956,000)   (1,893,000)     (111,000)
Principal payments under capital lease obligations ......              --            --          (3,000)
Proceeds from exercise of stock options .................            53,000        24,000        60,000
Proceeds from sale of warrants in connection with            
  Series A Senior Subordinated Notes ....................            25,000          --            --
Payments to acquire treasury stock ......................              --         (30,000)      (39,000)
- --------------------------------------------------------------------------------------------------------
Net cash provided by financing activities ...............         1,097,000     1,482,000     1,467,000
- --------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents ....           112,000      (100,000)       32,000
Cash and cash equivalents at beginning of year ..........           522,000       622,000       590,000
- --------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year ................       $   634,000       522,000       622,000
========================================================================================================
</TABLE>

See accompanying notes to consolidated financial statements.

                                       11
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
December 31, 1996, 1995 and 1994

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(A) PRINCIPLES OF CONSOLIDATION - The consolidated  financial statements include
the  accounts  of  FIND/SVP,   Inc.  and  its  wholly  owned  subsidiaries  (the
"Company").  All significant  intercompany  balances and transactions  have been
eliminated in consolidation.
    The Company operates in one business segment, providing information services
and products to customers primarily in the United States.

(B) CASH  EQUIVALENTS - Cash  equivalents of $0 and $33,000 at December 31, 1996
and 1995, respectively, consist solely of money market accounts. For purposes of
the  consolidated  statements  of cash flows,  the Company  considers all highly
liquid debt instruments  with original  maturities of three months or less to be
cash equivalents.

(C)  INVENTORIES -  Inventories  comprise  costs of studies,  printing and other
publication  costs of  research  reports  held for sale.  They are valued at the
lower of amortized cost or market. The cost of reports is amortized over periods
not exceeding eighteen months using the straight-line  method beginning with the
date of publication.

(D) EQUIPMENT AND LEASEHOLD  IMPROVEMENTS - Equipment and leasehold improvements
are stated at cost.  
    Depreciation of equipment is computed by the  straight-line  method over the
estimated  useful  lives of the  assets,  which are five  years  for  electronic
equipment  and ten years for other assets.  Computer  software and databases are
depreciated over five years in general.  Leasehold improvements are amortized by
the  straight-line  method  over the  shorter  of the  term of the  lease or the
estimated life of the asset.

(E) DEFERRED CHARGES AND GOODWILL - Deferred charges primarily comprise the cost
of acquired  library  information  files and  databases,  which are amortized to
expense  over  the  estimated  period  of  benefit  of  three  years  using  the
straight-line  method and certain  costs,  offset by cash  advances  relating to
multi-client  studies.   Revenues  and  expenses  of  multi-client  studies  are
recognized when the studies are published.
    Goodwill arising from various acquisitions  represents excess purchase price
over fair market value and is being amortized on a  straight-line  basis over 15
to 40 years.

(F) INCOME TAXES - Income taxes are  accounted for under the asset and liability
method.  Deferred tax assets and  liabilities  are recognized for the future tax
consequences   attributable  to  differences  between  the  financial  statement
carrying  amounts of existing assets and  liabilities  and their  respective tax
bases and operating losses and tax credit carryforwards. Deferred tax assets and
liabilities  are measured  using enacted tax rates  expected to apply to taxable
income in the years in which  those  temporary  differences  are  expected to be
recovered  or settled.  The effect on deferred tax assets and  liabilities  of a
change in tax rates is  recognized  in income in the period  that  includes  the
enactment date.

(G) (LOSS) EARNINGS PER SHARE - The weighted  average number of shares of common
stock and common stock  equivalents  outstanding  during 1996, 1995 and 1994 was
6,710,000,  6,667,000  and 6,645,000  respectively.  The  computation  of (loss)
earnings  per  common  and common  equivalent  share is based upon the  weighted
average  number of  common  shares  outstanding  during  the  period  and,  when
dilutive,  the assumed exercise of stock options and warrants less the number of
treasury  shares  assumed to be purchased  from the  proceeds  using the average
market price of the Company's  common stock for primary and the year-end  market
price for fully  diluted.  The fully diluted  (loss)  earnings per share are not
presented  in any of the periods  because  such  amounts are the same as primary
(loss) earnings per share.

(H) REVENUE  RECOGNITION  - Revenues from annual  retainer  fees are  recognized
ratably over the  contractual  period.  Other revenues are recognized as earned.
Revenues  include  certain  out-of-pocket  and other expenses  billed to clients
which aggregated  approximately  $3,376,000,  $3,428,000 and $3,087,000 in 1996,
1995 and 1994, respectively.

(I)  MARKETABLE  INVESTMENT  SECURITIES - Marketable  investment  securities  at
December 31, 1995 consist of corporate equity securities. The Company classifies
its debt and marketable equity  securities in one of three categories:  trading,
available-for-sale, or held-to-maturity.  Trading securities are bought and held
principally  for the purpose of selling them in the near term.  Held-to-maturity
securities are those  securities in which the Company has the ability and intent
to hold the  security  until  maturity.  All other  securities  not  included in
trading or held-to-maturity are classified as available-for-sale.
    Trading  and  available-for-sale  securities  are  recorded  at fair  value.
Unrealized  holding  gains  and  losses,  net  of the  related  tax  effect,  on
available-for-sale  securities  are excluded 


                                       12
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

from earnings and are reported as a separate  component of shareholders'  equity
until  realized.  Realized gains and losses from the sale of  available-for-sale
securities  are  included  in  earnings  and  are  derived  using  the  specific
identification  method for determining the cost of securities sold. Transfers of
securities  between  categories  are  recorded  at  fair  value  at the  date of
transfer.
    A decline in the market value of any available-for-sale  security below cost
that is deemed  other than  temporary  is charged to earnings and results in the
establishment of a new cost basis for the security. Dividend and interest income
are recognized when earned.

(J) FAIR VALUE OF FINANCIAL  INSTRUMENTS - The following methods and assumptions
were used in estimating the fair value of financial instruments:
    The  carrying  values  reported  in the  balance  sheets  for  cash and cash
equivalents,  accounts  receivable,  prepaid  expenses and other current assets,
accounts payable and accrued expenses  approximates fair values because of their
short maturities.
    The carrying value of marketable  investment  securities  approximates  fair
value and is reported at quoted market  prices at the  reporting  date for those
investments.
    The fair value of notes payable,  which  approximates its carrying value, is
estimated based on the current rates offered to the Company for debt of the same
remaining maturities.

(K) IMPAIRMENT OF LONG-LIVED  ASSETS AND  LONG-LIVED  ASSETS TO BE DISPOSED OF -
The  Company  adopted  the  provisions  of  Statement  of  Financial  Accounting
Standards ("SFAS") No. 121,  "Accounting for the Impairment of Long-Lived Assets
and for Long-Lived Assets to Be Disposed of," on January 1, 1996. This Statement
requires that long-lived assets and certain identifiable intangibles be reviewed
for impairment  whenever  events or changes in  circumstances  indicate that the
carrying amount of an asset may not be recoverable.  Recoverability of assets to
be held and used is measured by a comparison of the carrying  amount of an asset
to undiscounted  future net cash flows expected to be generated by the asset. If
such assets are  considered to be impaired,  the  impairment to be recognized is
measured  by the amount by which the  carrying  amount of the assets  exceed the
fair value of the assets.  Assets to be disposed of are reported at the lower of
the carrying amount or fair value less costs to sell. Adoption of this Statement
did not have a material impact on the Company's financial  position,  results of
operations, or liquidity.

(L) USE OF ESTIMATES - Management  of the Company has made a number of estimates
and  assumptions  relating to the  reporting of assets and  liabilities  and the
disclosure  of contingent  assets and  liabilities  and the reported  amounts of
revenue and  expenses to prepare  these  consolidated  financial  statements  in
conformity with generally accepted accounting  principles.  Actual results could
differ from those estimates.

(M)  RECLASSIFICATIONS  - Certain prior year balances have been  reclassified to
conform with current year presentation.

(2) MARKETABLE INVESTMENT SECURITIES

At December 31, 1996 and 1995,  the cost,  gross  unrealized  holdings gains and
losses   and   related   fair   value  of   marketable   investment   securities
available-for-sale are as follows:

                                                         1996              1995
- --------------------------------------------------------------------------------
Available-for-sale:
  Equity securities:
    Cost                                                 $  -           176,000
    Gross unrealized losses                                 -            (2,000)
    Gross unrealized gains                                  -             1,000
- --------------------------------------------------------------------------------
          Fair market value                              $  -           175,000
================================================================================

    The net change in market value of securities available-for-sale for 1996 and
1995 resulted in a $1,000 and a $28,000 unrealized gain, respectively, which was
recorded as a separate component of shareholders' equity.

    During  1996 and  1995,  proceeds  from the  sale of  marketable  investment
securities  available  for sale were $168,000 and  $209,000,  respectively,  and
gross realized  losses included in income were $8,000 in 1996 and gross realized
gains included in income were $10,000 in 1995.

(3) EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET

At December 31, 1996 and 1995,  equipment and leasehold  improvements consist of
the following:

                                                        1996              1995
- --------------------------------------------------------------------------------
Furniture, fixtures and
  equipment, including
  computer software
  and databases                                   $5,849,000         4,904,000
Leasehold improvements                             1,841,000         1,677,000
- --------------------------------------------------------------------------------
                                                   7,690,000         6,581,000
Less: accumulated
  depreciation and
  amortization                                     4,003,000         3,342,000
- --------------------------------------------------------------------------------
                                                  $3,687,000         3,239,000
================================================================================


                                       13
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(4) LEASES
In December 1986, the Company  entered into an operating lease agreement for its
principal  offices.  The lease agreement provided for a term of approximately 15
years,  commencing  in May 1987.  The initial  annual  rental was $576,000  with
scheduled increases in succeeding periods. During 1991,  modifications were made
to the  timing of certain  payments.  During  1992,  the lease was  extended  an
additional  three  years.  Rental  expense  under  this lease is  recorded  on a
straight-line basis. Accordingly,  rental expense recorded on this lease through
December 31, 1996 and 1995  exceeded  scheduled  payments  through such dates by
$126,000 and $268,000, respectively.
    In August  1994,  the  Company  entered  into a  five-year  operating  lease
agreement  for  office  space.  The  initial  annual  rental was  $267,000  with
scheduled  increases in succeeding  periods.  In March 1995, the Company entered
into a ten-year lease,  expiring June 30, 2005, for additional office space with
an initial  annual  rental of $414,000  with  scheduled  increases in succeeding
periods.  In connection  with this lease,  the Company  extended the August 1994
lease  through  June 30,  2005.  Rental  expense on this lease is  recorded on a
straight-line  basis.  Accordingly,  rent  recorded  through  December  31, 1996
exceeded scheduled payments by $71,000.
    The Company's  leases of office space include standard  escalation  clauses.
Rental  expenses  under leases for office  space and certain  items of equipment
accounted for as operating leases were $1,794,000,  $1,396,000 and $1,187,000 in
1996, 1995 and 1994, respectively.
    The future minimum lease payments under  noncancellable  operating leases as
of December 31, 1996 were as follows:
                                                                      Operating
Year ending December 31                                                  leases
- --------------------------------------------------------------------------------
1997                                                                $ 1,665,000
1998                                                                  1,677,000
1999                                                                  1,629,000
2000                                                                  1,629,000
2001                                                                  1,639,000
Thereafter                                                            4,296,000
- --------------------------------------------------------------------------------
Total minimum lease payments                                        $12,535,000
================================================================================

(5) NOTES PAYABLE
Notes payable consist of the following:
                                                          1996              1995
- --------------------------------------------------------------------------------
Borrowings  under debt agreements
 with a bank:
  $2,000,000  fixed rate five-year
    note,  payable in quarterly
    installments  of $100,000,  at an
    interest  rate of 8.86% through
    April 2000                                     $1,400,000         1,800,000
  $500,000 five-year note, payable in
    quarterly installments of $25,000,
    at an interest rate of prime plus
    0.75%, which was 9.0% at
    December 31, 1996                                 450,000                 -
  Borrowings under a $2,000,000 line
    of credit facility due April 30,
    1997, at an interest rate of prime
    plus 0.25%, which was 8.5% at
    December 31, 1996                                       -         1,481,000
- --------------------------------------------------------------------------------
Subtotal                                            1,850,000         3,281,000
- --------------------------------------------------------------------------------
Borrowings under debt agreements
  with investors:
  $2,025,000 Series A Senior
    Subordinated Note, issued at
    99%, due October 31, 2001, at
    an interest rate of 12%, net of 
    unamortized discount of $20,000                  2,005,000                 -
  $475,000  Series A Senior  Subordinated 
    Note - SVP,  S.A.,  issued at 99%, 
    due November 30, 2001, at an
    interest rate of 12%, net of
    unamortized discount of $4,000                     471,000                 -
- --------------------------------------------------------------------------------
Subtotal                                             4,326,000         3,281,000
- --------------------------------------------------------------------------------
  $60,000 note payable due in
   monthly installments of $1,800,
   including interest at 8% through
   October 1997                                         16,000            35,000

  $25,000 note payable due in
   monthly installments of $695,
   including interest at 7% through
   September 1996                                            -             6,000
- --------------------------------------------------------------------------------
     Total debt                                      4,342,000         3,322,000

  Less current installments                            516,000           426,000
- --------------------------------------------------------------------------------
     Notes payable, excluding
        current installments                        $3,826,000         2,896,000
================================================================================


                                       14
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

    On October 31, 1996,  the Company  entered into a Note and Warrant  Purchase
Agreement  with  Furman  Selz  SBIC,  L.P.  ("Furman  Selz").  Pursuant  to  the
agreement,  Furman Selz  purchased from the Company  $2,025,000  Series A Senior
Subordinated  Note, issued at 99%. The Company sold warrants in conjunction with
the note (see note 6 (a)). In connection  with these  transactions,  the Company
recorded debt discount of $20,250.
    On November 30, 1996, the Company  entered into a Note and Warrant  Purchase
Agreement with SVP, S.A. Pursuant to the agreement, SVP, S.A. purchased from the
Company $475,000 Series A Senior  Subordinated  Note, issued at 99%. The Company
sold warrants in conjunction  with the note (see note 6 (a)). In connection with
these transactions, the Company recorded debt discount of $4,750.
    The Note and Warrant  Purchase  Agreements  further provide that Furman Selz
and  SVP,  S.A.,  at  their  option,  can  purchase  up to the  amount  of their
respective  initial  investments,  up to an  additional  $2,500,000 in notes and
warrants on the same terms and conditions as the first  $2,500,000,  at any time
before December 31, 1997.
    During  1995,  the  Company  entered  into  a  financing  agreement  with  a
commercial  bank for a $2,000,000  fixed rate term loan through April 2000 and a
commercial revolving loan that permits the Company to borrow up to $2,000,000 on
a line of credit  facility  through April 1997.  During 1996 the Company amended
its  financing  agreement  with a  commercial  bank to allow  for an  additional
$500,000 term loan through April 2001. For a thirty day period during  September
and October 1996, the line of credit  facility was increased to $2,500,000.  The
term notes and line of credit are secured by all of the assets of the Company.
    The Company's debt  agreements  contain  numerous  affirmative  and negative
covenants,  including  financial  covenants relating to the Company's net worth,
working capital and additional borrowings, and restrict payment of dividends.
    The Company's  line of credit  agreement  calls for quarterly  payments of a
nonrefundable  facility fee at an annual rate of 0.25% of the unused  portion of
the line. 
    The  aggregate  maturities  of  long-term  debt for  each of the five  years
subsequent to December 31, 1996 are as follows:

Year ending December 31                                                  Amount
- --------------------------------------------------------------------------------
1997                                                                 $  516,000
1998                                                                    500,000
1999                                                                    500,000
2000                                                                    300,000
2001                                                                  2,550,000
- --------------------------------------------------------------------------------
                                                                     $4,366,000
- --------------------------------------------------------------------------------

(6) SHAREHOLDERS' EQUITY

(A) COMMON STOCK WARRANTS - On June 22, 1993,  the Company issued  warrants to a
vice  president  of the Company  under  which he is  entitled to purchase  4,000
shares  of  common  stock  for $1.31  per  share  during  the  five-year  period
commencing from that date. No warrants have been exercised to date.
    On February 10, 1995, the Company issued warrants to a Company with which it
formed a joint  venture to develop a new  on-line,  Internet-based  service  for
consumers,  under  which  it is  entitled  to  purchase  150,000  shares  of the
Company's  common stock at $2.25 per share,  the estimated  fair market value at
date of joint  venture.  The warrant  becomes  exercisable at the rate of 50,000
shares each year beginning February 13, 1996 and expires ten years from the date
of grant. No warrants have been exercised to date.
    On October  31,  1996,  in  conjunction  with the  issuance  of the Series A
Subordinated  Note (see note 5), the Company sold warrants to Furman Selz, under
which it is entitled to purchase 900,000 shares of the Company's common stock at
$2.25 per share for ten years  commencing  from that date. No warrants have been
exercised to date.
    On November  30,  1996,  in  conjunction  with the  issuance of the Series A
Subordinated  Note (see note 5), the Company sold warrants to SVP,  S.A.,  under
which it is entitled to purchase 211,111 shares of the Company's common stock at
$2.25 per share for ten years  commencing  from that date. No warrants have been
exercised to date.

(B) STOCK OPTION PLAN - In January 1996 the Company  adopted the FIND/SVP,  Inc.
1996 Stock Option Plan (the "Plan").  The Plan  authorizes  grants of options to
purchase up to 650,000 shares of common stock, issuable to employees,  directors
and consultants of the Company, at prices at least equal to fair market value at
the date of grant (110% of the fair  market  value for holders of 10% or more of
the outstanding shares of common stock). At December 31, 1996 there were 238,150
shares available for grant under the Plan.
    The options to be granted  under the Plan will be  designated  as  incentive
stock  options or  non-incentive  stock  options by the Stock Option  Committee.
Options granted under the Plan are  exercisable  during a period of no more than
ten years from the date of the grant (five years for options  granted to holders
of 10%  or  more  of the  outstanding  shares  of  common  stock).  All  options
outstanding  at  December  31,  1996  expire  within  the next five years if not
exercised. Options which are cancelled or expire during the term of the Plan are
eligible to be re-issued under the Plan and, therefore, are considered available
for grant.


                                       15
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

    There were 21,000 options available for grant under the FIND/SVP,  Inc. 1986
Stock Option plan (the "1986 Plan") upon its  expiration  in August 1996.  These
options, along with an additional 16,950 options from the 1986 Plan which either
expired or were cancelled after August 1996, were no longer  available for grant
at December 31, 1996.
    Activity under the stock option plans is summarized as follows:

                                            1996           1995           1994
- -------------------------------------------------------------------------------
Outstanding options
  at January 1                           966,000        861,100        588,800
Granted - option prices
  ranging from $1.875
  to $2.875 per share in
  1996, $1.9375 to
  $2.25 per share in
  1995 and $1.375 to
  $2.0625 per share
  in 1994                                689,350        129,500        303,500
Exercised                               (366,437)       (21,200)       (20,600)
Cancelled and expired                    (35,950)        (3,400)       (10,600)
- ------------------------------------------------------------------------------
Outstanding (in 1996,
  exercisable at $0.625
  to $2.875 per share)
  at December 31                       1,252,963        966,000        861,100
==============================================================================
Exercisable (in 1996,
  exercisable at $0.625
  to $2.875 per share)
  at December 31                         589,713        776,383        561,901
==============================================================================
Available for grant at
  December 31                            238,150        279,500        155,600
==============================================================================

    Included  in the  options  granted in 1996 are  300,000  options the Company
granted  to the  President  of the  Company.  Contingent  upon  meeting  certain
earnings  levels over the life of his employment  agreement,  these options will
vest on the  certification  date of the targeted  earnings levels.  The exercise
price of these  options  will be equal to the fair  market  value of the  common
stock on the vesting date or 110% of such fair market value if the  President is
a holder of 10% or more of the outstanding shares of common stock on such date.
    At December 31, 1996 and 1995, the number of options exercisable was 589,713
and 776,383,  respectively,  and the  weighted-average  exercise  price of those
options was $1.61 and $1.04, respectively.
    The  Company  applies APB  Opinion  No. 25 in  accounting  for its Plan and,
accordingly,  no compensation costs has been recognized for its stock options in
the financial statements.  Had the Company determined compensation cost based on
the fair  value at the grant  date for its stock  options  under  SFAS No.  123,
"Accounting for Stock-Based Compensation", the Company's net (loss) income would
have been reduced to the pro forma amounts indicated below:

                                                       1996              1995
- --------------------------------------------------------------------------------
Net (loss) income               As reported       $(719,000)          476,000
                                 Proforma          (766,000)          451,000
- --------------------------------------------------------------------------------
(Loss) earnings                 As reported            (.11)              .07
per share                        Proforma              (.11)              .07
- --------------------------------------------------------------------------------

    The per share  weighted-average  fair value of stock options  granted during
1996 and 1995 was $0.35 and $0.39, respectively,  on the date of grant using the
Black-Scholes   option-pricing   model  with  the   following   weighted-average
assumptions:  1996 - expected  dividend yield of 0%, risk-free  interest rate of
6.5%,  volatility  of 14.06% per year and an  expected  life of 3 years;  1995 -
expected  dividend yield of 0%, risk-free  interest rate of 6.5%,  volatility of
17.32% per year and an expected life of 3 years.  Volatility is calculated  over
the five preceding years for 1996 and 1995, respectively.
    Proforma net (loss) income  reflects only options  granted in 1996 and 1995.
Therefore,  the full impact of calculating  compensation  cost for stock options
under SFAS No. 123 is not reflected in the proforma net income amounts presented
above because  compensation cost for options granted prior to January 1, 1995 is
not considered  and  compensation  cost is reflected  over the options'  vesting
period of up to 5 years.
    At December  31,  1996,  the range of exercise  prices and  weighted-average
remaining  contractual life of outstanding options was $0.625 to $2.875 and 3.35
years, respectively.

(C) COMMON STOCK ISSUED FOR SERVICES - In 1996, the Company issued 21,940 shares
of common stock with a value of $40,000 to a third party for services rendered.

(D) PREFERRED  STOCK - Effective June 1995, the Company  amended its Certificate
of  Incorporation  to  authorize  an  additional  class of stock  consisting  of
2,000,000 shares of $.0001 par value preferred stock. No shares have been issued
as of December 31, 1996.

                                       16
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(7) SVP INTERNATIONAL
The  Company  entered  into an  agreement  in 1971,  amended  in 1981,  with SVP
International  ("SVP"),  a  Swiss  company  which  is an 8%  shareholder  of the
Company.  The agreement provides that SVP will aid and advise the Company in the
operation  of an  information  service  and permit  access to other  foreign SVP
information  centers and the use of the SVP  trademark  and logo.  The agreement
shall continue in perpetuity, unless amended by the parties thereto. It provides
that the Company  will pay to SVP  royalties  computed on an annual basis at the
following  rates:  $18,000  per year,  plus 1.2% of the  gross  profit  from all
publications  included in the Company's gross revenues less than $10 million for
such year,  and 2% of the amount of the Company's  nonpublishing  gross revenues
for each such year derived from the  "FIND/SVP  Service" in excess of $2 million
but less  than $4  million  and 1% of the  amount  of such  nonpublishing  gross
revenues in excess of $4 million but less than $10 million.
    Royalty charges under the agreement were $137,000,  $139,000 and $142,000 in
1996,  1995  and  1994,   respectively.   Royalties   accrued  but  unpaid  were
approximately  $74,000 and 219,000 at December 31, 1996 and 1995,  respectively,
and are included in accrued expenses in the consolidated balance sheets.
    The Company  receives and renders  information  services to other members of
the SVP network.  Charges for such  services are made at rates  similar to those
used for the Company's other clients.

(8) INCOME TAXES
The provision for income taxes consists of the following:

                                  1996              1995              1994
- --------------------------------------------------------------------------------
Current:
   Federal                   $(342,000)          255,000           369,000
   State and local               6,000           156,000           209,000
- --------------------------------------------------------------------------------
                              (336,000)          411,000           578,000
- --------------------------------------------------------------------------------
Deferred:
   Federal                     (40,000)          (22,000)          (20,000)
   State and local            (111,000)          (11,000)                -
- --------------------------------------------------------------------------------
                             $(487,000)          378,000           558,000
===============================================================================

    Income tax  expense  differs  from the amount  computed by  multiplying  the
statutory rate of 34% to income before income taxes due to the following:

                                       1996              1995              1994
- -------------------------------------------------------------------------------
Income tax (benefit)
  expense at
  statutory rate                    $(410,000)          290,000         419,000
Increase (reduction) in
  income taxes
  resulting from:
  State and local
    income taxes, net
    of Federal income
    tax benefit                        (111,000)        83,000         115,000
  Nontaxable income                     (33,000)       (22,000)        (13,000)
  Nondeductible
    expenses                             38,000         34,000          15,000
  Reversal of prior
    year's under
    (over)accruals                       29,000         (7,000)         22,000
- -------------------------------------------------------------------------------
                                     $(487,000)       378,000           558,000
===============================================================================

    The  significant  components  of  deferred  tax  expense for the years ended
December 31, 1996 and 1995 are attributable to the followings:

                                                  1996              1995
- --------------------------------------------------------------------------------
Accounts receivable, principally due to
  allowance for doubtful accounts              $ 1,000            (3,000)
Leasehold improvements,
  principally due to differences
  in amortization                              (34,000)          (41,000)
Deferred compensation, principally
  due to accrual for financial
  reporting purposes                            (11,000)          (20,000)
Equipment, principally due
  to differences in depreciation                 46,000            30,000
  State and local net operating
  loss carryforward                             (99,000)               -
Restructuring charge                            (54,000)               -
Other                                                 -             1,000
- --------------------------------------------------------------------------------
                                              $(151,000)          (33,000)
===============================================================================

                                       17
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

    The tax  effects  of  temporary  differences  that give rise to  significant
portions of the deferred tax assets, net of deferred tax liabilities at December
31, 1996 and 1995 are presented below:

                                                1996          1995
- -------------------------------------------------------------------
Deferred tax assets:
  Accounts receivable, principally due
    to allowance for doubtful accounts     $  46,000        47,000
  Leasehold improvements, principally
   due to differences in amortization        155,000       121,000
  Deferred compensation, principally
    due to accrual for financial
    reporting purposes ...............        67,000        56,000
State and local net operating
  loss carryforward ..................        99,000          --
Restructuring charge .................        54,000          --
Deferred tax liability:
  Equipment,  principally due to
    differences in depreciation.......      (120,000)      (30,000)
  Goodwill, principally due to
    difference in amortization .......        (1,000)       (1,000)
  Other ..............................        (1,000)       (1,000)
- -------------------------------------------------------------------
Net deferred tax asset ...............     $ 299,000       192,000
===================================================================

    Management of the Company has determined,  based on the Company's history of
prior years'  operating  earnings and its expected  income for the future,  that
operating  income will more likely than not be sufficient to fully utilize these
deferred tax assets as they mature.

(9) EMPLOYEE BENEFITS AND DEFERRED COMPENSATION
(A) PENSION PLANS - The Company established a 401(k) and profit sharing plan for
all  eligible  employees.  Participants  may  elect  to defer up to 12% of their
annual  compensation  which is  subject  to annual  limitation  as  provided  in
Internal  Revenue Code Section  415(d).  The Company will  contribute 20% of the
employees'  contributions up to 1% of their annual compensation.  Profit sharing
contributions  are at the  discretion of the Company.  Participants  vest in the
employer's  contribution  at 20% after three years of service  increasing by 20%
for each additional  year of service.  The Company's  contribution,  accrued but
unpaid,  to this plan was  $77,000,  and $70,000 at December  31, 1996 and 1995,
respectively.
    The  Company  maintains  a Target  Benefit  Pension  Plan  for all  eligible
employees.  The target benefit is 4% of average annual  compensation  plus 4% of
compensation in excess of covered compensation  reduced  proportionally for less
than 35 years of service.  Participants vest at 20% after three years of service
increasing  by  20%  for  each  additional   year  of  service.   The  Company's
contribution,  accrued  but  unpaid,  to this plan was  $68,000  and  $44,000 at
December 31, 1996 and 1995, respectively.

(B)  DEFERRED   COMPENSATION  -  The  Company  maintains  deferred  compensation
agreements for two officers, with benefits commencing upon retirement,  death or
disability.   Deferred   compensation   expense  under  these   agreements   was
approximately $25,000, $21,000 and $20,000 in 1996, 1995 and 1994, respectively.

(C) EMPLOYMENT  AGREEMENTS - Effective  January 1, 1996 the Company entered into
an  employment  agreement  with the  President  of the  Company.  The  Agreement
terminates on December 31, 2001.  The Agreement  supersedes a May 1991 Agreement
and provides for a base salary with cost of living  escalations.  The  Agreement
provides a  performance  bonus equal to 10% per annum of the pre-tax  profits of
the  Company  in  excess of  $1,000,000  for each  year  through  the end of the
Agreement.  The  Agreement  was amended in December  1996 to limit the amount of
bonus to a maximum of $250,000 in any year. In addition,  the Agreement contains
certain  severance  provisions,  as  defined  in the  Agreement,  entitling  the
President  to  receive  compensation  through  the  end  of the  Agreement  upon
termination without cause, change of control and certain other occurrences.
    On January 11, 1995, the Company entered into severance  agreements with two
of its  officers,  which call for  payment of their  current  base  salary for a
period  of one year from the date of  termination,  without  cause or  voluntary
termination upon certain conditions,  as defined in the agreement.  In addition,
if the  individuals  are  terminated,  all  options  granted  to the  respective
individuals shall become immediately exercisable.  At December 31, 1996, 131,400
options in the aggregate were not exercisable by the two officers.

(10) SUPPLEMENTAL CASH FLOWS INFORMATION
Cash paid for  interest  and income  taxes  during the years ended  December 31,
1996, 1995 and 1994 was as follows:

                                 1996              1995              1994
- --------------------------------------------------------------------------------
Interest                       $271,000          229,000            52,000
===============================================================================
Income taxes                   $164,000          631,000           320,000
===============================================================================


                                       18
<PAGE>



    The Company had the following non-cash financing activities in 1996:
    The Company  issued 21,940 shares of common stock with a value of $40,000 to
a third party for services rendered.
    The Company  recorded  the  cashless  exercise of 275,686  options at prices
ranging from $0.275 to $2.1875 in exchange for 51,041  shares of common stock at
prices  ranging  from $2.125 to $3.00.  Such shares were held for a period of at
least six months before the respective exchange. The value of these transactions
was $119,000.

(11) ACQUISITIONS/INVESTMENT
    On February 10, 1995, the Company  entered into a joint venture to develop a
new  on-line,  Internet-based  service  for  consumers.  Under  the terms of the
agreement,  the Company will initially have a 20% interest in the joint venture.
In conjunction with the agreement,  the joint venture partner received  warrants
to purchase  150,000 shares of FIND/SVP,  Inc.  common stock at $2.25 per share.
Utilizing the  Black-Scholes  method of valuation,  management  has attributed a
nominal  value of  $1,000  to such  warrants  and the  investment  in the  joint
venture.  At  December  31,  1995,  the  Company  recorded a $1,000  loss on the
investment.  As of March 1, 1996,  the joint venture  partner has ceased funding
the  operations of the joint  venture,  which  effectively  terminated the joint
venture.  During  1996,  the  Company  developed  its own  version of an on-line
Internet-based service for consumers,  which is currently available on a limited
test basis.

(12) ACCRUED EXPENSES
Accrued expenses at December 31, 1996 and 1995 consisted of the following:

                                                   1996              1995
- --------------------------------------------------------------------------------

Accrued bonuses and
   employee benefits (note 9)                      $  696,000           495,000
Accrued severance and
   retirement (note 14)                               122,000                 -
Accrued SVP royalty (note 7)                           74,000           219,000
Accrued interest                                       59,000            24,000
Other accrued expenses                                489,000           336,000
- -------------------------------------------------------------------------------
                                                   $1,440,000         1,074,000
===============================================================================

(13) LITIGATION
On  March  19,  1996,  Findout  Corporation  ("Plaintiff")  and  Steven  Sanford
("Sanford"),  Plaintiff's assignor,  commenced an action in the Supreme Court of
the State of New  York,  County of New York,  entitled  Findout  Corp.  et al v.
Find/SVP,  Inc. et al, Index No.  105079/96 (the  "Action").  On April 19, 1996,
Plaintiff served an Amended  Complaint in the Action, in which it asserts claims
against the Company and others for fraud, negligent misrepresentation, breach of
fiduciary duty, promissory estoppel,  unfair competition and the imposition of a
constructive  trust arising out of failed  negotiations  between the Company and
Sanford   concerning  the  financing  of  a  joint  venture.   Plaintiff   seeks
compensatory damages for lost profits and out-of-pocket expenses in an amount to
be determined at trial but not less than $28 million, and punitive damages in an
amount to be determined at trial but not less than $50 million.  With respect to
the claim of unfair competition,  Plaintiff  alternatively seeks preliminary and
permanent injunctive relief.
    On June 7, 1996, in lieu of serving an answer,  the Company  served a motion
to dismiss the Amended  Complaint  ("Motion to  Dismiss") in its entirety on the
ground that Plaintiff failed to state a cause of action and cannot establish any
basis for recovering punitive damages or lost profits.  Disclosure in the Action
was thereby  stayed by operation of law. On July 16,  1996,  Plaintiff  served a
cross-motion  requesting  that the Court lift the automatic  stay of disclosure,
direct expedited disclosure and reverse discovery priorities.
    By decision  dated  September 5, 1996, and an order dated November 27, 1996,
the Court  granted the  Company's  Motion to Dismiss to the extent of dismissing
the fraud,  negligent  misrepresentation,  breach of fiduciary duty,  promissory
estoppel,  and constructive  trust causes of action. The only remaining cause of
action against the Company is for unfair competition by  misappropriation  of an
idea allegedly disclosed to the Company by Sanford during  negotiations  between
December  1995 and March  1996 that did not result in the  execution  of a joint
venture  agreement.  The Company  strenuously  disputes  the legal basis for and
factual  allegations  underlying  the unfair  competition  cause of action,  and
intends to continue to defend the Action vigorously. The Company's time to serve
an answer to the remaining cause of action asserted in the Amended Complaint has
not yet started to run, and  Plaintiff has not served any  disclosure  requests.
The Company  believes  the action will not result in an award of damages that is
material to the results of operations or financial position of the Company.

(14) RESTRUCTURING CHARGE
During the third quarter of 1996, the Company  implemented a plan to restructure
and consolidate  operations,  which included the reorganization of its operating
units and a change in the method of  marketing  and  cross-selling  its  various
products.  As a result, the Company recorded a pre-tax  restructuring  charge of
$802,000 during the third quarter of 1996.
    The  restructuring  charge  included a writedown of certain  inventories and
deferred  charges of $490,000,  severance  and  retirement  charges of $167,000,
charges  relating to  marketing  and planning  materials  which will not be used
after the  restructuring  of  $117,000  and charges  for the  consolidation  and
reduction of several small and unprofitable  product groups of $28,000, of which
$122,000 of the remaining severance and retirement payments has been included in
accrued expenses at December 31, 1996.

                                       19
<PAGE>
INDEPENDENT AUDITOR'S REPORT

The Board of Directors and Shareholders
FIND/SVP, Inc.:


We have audited the accompanying  consolidated balance sheets as of December 31,
1996  and  1995,  and  the  related   consolidated   statements  of  operations,
shareholders'  equity  and cash  flows for each of the  years in the three  year
period  ended  December  31, 1996 of  FIND/SVP,  Inc.  and  subsidiaries.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audits.
    We conducted  our audits in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
    In our opinion,  the  consolidated  financial  statements  referred to above
present fairly, in all material  respects,  the financial  position of FIND/SVP,
Inc. and subsidiaries as of December 31, 1996 and 1995, and the results of their
operations and their cash flows for each of the years in the  three-year  period
ended  December 31, 1996,  in  conformity  with  generally  accepted  accounting
principles.




KPMG Peat Marwick LLP

New York, New York
February 21, 1997

MARKET FOR COMMON EQUITY AND
RELATED STOCKHOLDER MATTERS

PRICE RANGE OF COMMON STOCK
The Common Stock, par value $.0001 per share, of the Company ("Common Stock") is
traded on the  over-the-counter  market with quotations reported on the National
Association of Securities Dealers Automated  Quotation System (NASDAQ) under the
symbol  "FSVP."  The  following  table sets forth the high and low  closing  bid
prices for the Common Stock for the periods  indicated.  The NASDAQ  quotations,
which  represent  prices  between  dealers,   do  not  include  retail  markups,
markdowns, or commissions, and may not represent actual transactions.

Price Range                         High                    Low
- --------------------------------------------------------------------------------
1996
COMMON STOCK
1ST QUARTER                         2 3/8                    1 11/16
2ND QUARTER                         3 1/8                    2 1/8
3RD QUARTER                         3 1/4                    2
4TH QUARTER                         2 7/16                   1 13/16

1995
Common Stock
1st Quarter                         2 1/2                    1 15/16
2nd Quarter                         2 1/8                    2
3rd Quarter                         2 3/8                    1 15/16
4th Quarter                         2 3/8                    1 13/16
===============================================================================-

    On December 31, 1996,  There were  approximately  1,046 holders of record of
the Common Stock. Such numbers do not include shares held in "street name."

DIVIDEND HISTORY AND POLICY
The Company has never paid cash  dividends on its Common  Stock and  anticipates
that,  for the  foreseeable  future,  it will  continue  to  follow a policy  of
retaining earnings to finance the expansion and development of its business. The
Company's debt agreements restrict the payment of dividends.


                                       20
<PAGE>

CORPORATE DATA

OFFICERS:
ANDREW P. GARVIN
Chairman of the Board,
President  and
Chief Executive Officer

PETER J. FIORILLO
Executive Vice President,
Finance & Administration
Chief Financial Officer, Treasurer and Secretary

JOHN KURANZ
Vice President & General Manager
FIND/SVP Published Products, Inc.

DIRECTORS:
CHARLES BAUDOIN
Chairman, Ecoban Finance Ltd.,
a finance company

JEAN-LOUIS BODMER
Managing Director, SVP, S.A.
and Vice President,
SVP International, an information
and consulting service firm

HOWARD S. BRESLOW
Breslow & Walker, LLP,
a New York-based law firm

FREDERICK H. FRUITMAN
Managing Director,
Loeb Partners Corporation,
an investment banking firm

ANDREW P. GARVIN
Chairman of the Board,
President  and
Chief Executive Officer

BRIGITTE DE GASTINES
President, SVP, S.A.,
an information and
consulting service firm

JAMES L. LUIKART
Executive Vice President,
Furman Selz Investments LLP

OPERATING UNIT MANAGERS:
KENNETH A. ASH
Vice President and
Managing Director,
Strategic Consulting & Research Group

LYNN E. CHRISTIE
Vice President and
Managing Editor,
Research Publication Group

VICTOR L. CISARIO
Vice President & Controller

ANNE DENNIS
Vice President,
Special Client Services
    and Education,
Quick Consulting & Research Service

JOHN KURANZ
Vice President & General Manager,
FIND/SVP Published Products, Inc.

THOMAS E. MILLER
Vice President,
Emerging Technologies Research Group

SUSAN OGULNICK
Vice President,
Quick Consulting & Research Service

MARK H. SCHAEFFER
Vice President,
Business Development
Quick Consulting & Research Service

MICHAEL SHOR
Vice President,
Direct & Database Marketing

STEPHAN B. SIGAUD
Vice President and Managing Director,
Customer Satisfaction and
    Loyalty Group

TRANSFER AGENT
& WARRANT AGENT
American Securities
Transfer, Incorporated
1825 Lawrence Street
Denver, CO 80202

AUDITORS
KPMG Peat Marwick LLP
345 Park Avenue
New York, NY 10154

LEGAL COUNSEL
Breslow & Walker, LLP
767 Third Avenue
New York, NY 10017

COMPANY ADDRESS
FIND/SVP, Inc.
625 Avenue of the Americas
New York, NY 10011
(212) 645-4500

FORM 10-K 
A copy of the Company's Form 10-K is available,  without charge,  upon
request by writing to:

Peter J. Fiorillo
Executive Vice President,
FIND/SVP, Inc.
625 Avenue of the Americas
New York, NY 10011


NASDAQ SYMBOL: FSVP




This  annual  report  contains  forward-looking  statements  about  the  results
FIND/SVP is striving to achieve.  Realization  of these goals involves risks and
uncertainties,  including the success of the  Company's  growth  strategies  and
objectives. Actual results may be different from those discussed here.
<PAGE>
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