ADVO INC
8-K, 1994-02-25
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                     SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C. 20549

                                  FORM 8-K

                               CURRENT REPORT


   Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934




                              February 16, 1994
                --------------------------------------------
              Date of report (Date of earliest event reported)



                                        
                                 ADVO, Inc.
           ------------------------------------------------------
           (Exact name of registrant as specified in its charter)



         Delaware                       1-11720                 06-0885252      
- ----------------------------        ----------------        ------------------
(State or other jurisdiction        (Commission file        (I.R.S. Employer
of incorporation)                   number)                 Identification No.)




  One Univac Lane, P.O. Box 755, Windsor, CT                  06095-0755
- ---------------------------------------------           -----------------------
(Address of principal executive offices)                      (Zip Code)




Registrant's telephone number, including area code:       (203) 285-6100
                                                     --------------------------
<PAGE>
 
Item 5.   Other Events
          ------------

          On February 16, 1994 the Company announced its intention to increase
          its quarterly dividend 25% from $0.02 to $0.025 or $0.10 annually
          versus $0.08 commencing with its second fiscal quarter ending March
          26, 1994.  The record date for this quarter will be April 4, 1994 with
          a payment date of April 15, 1994.  See the text of the press release
          of the Company, a copy of which is filed herewith as exhibit 20.
 
Item 7.   Financial Statements and Exhibits
          ---------------------------------

          The following exhibit is filed herewith.

<TABLE> 
<CAPTION> 

Exhibit
No.       Description
- ---       -----------
<S>       <C> 
20        Press release, dated February 16, 1994, issued by the Company.
</TABLE> 
<PAGE>
 
                                 SIGNATURES



      Pursuant to the requirements of the Securities Exchange Act of 1934, the
      Registrant has duly caused this report to be signed on its behalf by the
      undersigned thereunto duly authorized.



                                 ADVO, Inc.



Date: February 21, 1994                By:  /s/ David M. Stigler
      -----------------                    -------------------------------
                                            David M. Stigler
                                            Senior Vice President,
                                            Legal and Public Affairs,
                                            General Counsel and Secretary

<PAGE>
 
                                                                  Exhibit No. 20



                                ADVO DECLARES
                             INCREASED DIVIDEND



Windsor, CT -- February 16, 1994 -- ADVO, Inc. (NYSE:AD) announced today that
its Board of Directors has voted to increase by 25% its quarterly and annual
dividend to common stockholders.  The next dividend, now $0.025 quarterly ($0.10
annually), will have a record date of April 4, 1994, with a payment date of
April 15 and a mail date of April 14.

Robert "Kam" Kamerschen, Chairman and CEO of ADVO, said, "ADVO continues to be a
success in the marketplace, as shown by our recently announced record quarterly
earnings.  The Board felt that it would be appropriate to share an increased
amount of this success with our shareholders."

ADVO specializes in effective and efficient targeted direct mail products and
services with an expanding expertise in providing customized micromarketing
solutions to its clients' needs.  The Company's brands of shared mail, Marriage
Mail(R) and Mailbox Values(R) are distributed nationally to over 53 million
households weekly.  ADVO also offers solo mailings, in-store marketing services
and limited printing and transportation services.  It has 23 production
facilities, 80 sales offices and 7 administrative offices nationwide.  ADVO's
corporate headquarters are located at One Univac Lane, Windsor, CT 06095.


Contact:
David M. Stigler
ADVO, Inc.
(203) 285-6120


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