ADVO INC
10-Q, 1994-08-08
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                                   FORM 10-Q

                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549



(Mark One)

(X)    Quarterly Report pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934

For the quarterly period ended June 25, 1994
                               -------------

                                      or

( )    Transition Report pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934

For the transition period from  __________________ to _________________

Commission file number 1-11720
                       -------


                                        ADVO, Inc.
                  ------------------------------------------------------
                  (Exact name of registrant as specified in its charter)



           Delaware                                              06-0885252
- -------------------------------                             --------------------
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)


One Univac Lane, P.O. Box 755, Windsor, CT                       06095-0755
- ------------------------------------------                 ---------------------
(Address of principal executive offices)                         (Zip Code)


Registrant's telephone number including area code:             (203) 285-6100
                                                           ---------------------



     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes   X         No
    -----          -----  

     As of July 23, 1994 there were 20,856,351 shares of common stock
                                    ----------                       
outstanding.
<PAGE>
 
                                  ADVO, Inc.


                           Index to Quarterly Report

                                 on Form 10-Q

                          Quarter Ended June 25, 1994

<TABLE>
<CAPTION>
             Part I - Financial Information                              Page
             ------------------------------                              ----
<S>                                                                      <C> 

Item 1.  Financial Statements (Unaudited)
 
     Consolidated balance sheets -
         June 25, 1994 and September 25, 1993                               3
 
     Consolidated statements of operations -
         Nine months and three months ended
         June 25, 1994 and June 26, 1993                                    4
 
     Consolidated statements of cash flows -
         Nine months ended June 25, 1994
         and June 26, 1993                                                  5
 
     Consolidated statement of changes in
         Stockholders' Equity -                       
         Nine months ended June 25, 1994                                    6
 
     Notes to consolidated financial statements                             7
 

Item 2.  Management's Discussion and Analysis
         of Financial Condition and Results of
         Operations.                                                        9

<CAPTION> 

             Part II - Other Information
             ---------------------------
<S>                                                                      <C> 

Item 6.  Exhibits and Reports on Form 8-K.                                 12

Signatures                                                                 13
 
</TABLE> 

                                     - 2 -
<PAGE>
 
 
                                  ADVO, Inc.

                    CONSOLIDATED BALANCE SHEETS (Unaudited)
                       (In thousands, except share data)
<TABLE>
<CAPTION>
 
                                                  June 25,        September 25,
                                                    1994              1993      
                                                ------------      -------------
                                                            
<S>                                             <C>               <C>        
ASSETS
 
Current assets:
 Cash and cash equivalents-Related Party          $  2,212          $ 32,449
 Cash and cash equivalents-Other                    26,120            18,631
                                                  --------          --------
 Total cash and cash equivalents                    28,332            51,080
 
 Marketable securities-Related Party                30,597            20,368
 Accounts receivable, less allowances
   of $6,457 and $4,472                             52,643            52,816
 Inventories                                         5,267             6,622
 Prepaid expenses and other current assets           7,608             8,938
 Deferred income taxes                              15,927            11,667
                                                  --------          --------
   Total current assets                            140,374           151,491
 
Property and equipment                             115,797           106,192
Less accumulated depreciation and amortization     (58,933)          (51,389)
                                                  --------          --------
   Net property and equipment                       56,864            54,803
 
Non-current deferred income taxes                        -               348
Other assets                                        17,187            19,883
                                                  --------          --------
 
   TOTAL ASSETS                                   $214,425          $226,525
                                                  ========          ========
 
LIABILITIES
 
Current liabilities:
 Accounts payable                                 $ 27,593          $ 24,879
 Accrued compensation and benefits                  30,951            24,175
 Customer advances                                   7,918            15,079
 Federal and state income taxes payable              8,031             5,450
 Restructure reserve - short term                   11,136             9,356
 Accrued other expenses                             16,162            12,380
                                                  --------          --------
   Total current liabilities                       101,791            91,319
 
Deferred liabilities                                   483               554
Non-current deferred income taxes                    1,784                 -
Restructure reserve - long term                      9,897            16,394
                                                  --------          --------
                                                    12,164            16,948
STOCKHOLDERS' EQUITY
 
Series A Convertible preferred stock,
  $.01 par value (Authorized 5,000,000
  shares, none issued)                                   -                 -
Common stock, $.01 par value (Authorized
  40,000,000 shares, issued 24,360,861
  and 23,234,958 shares, respectively)                 244               232
Additional paid-in capital                         133,105           124,299
Retained earnings                                   26,090             8,972
                                                  --------          --------
                                                   159,439           133,503
Less 3,504,509 shares and 1,016,143 shares,
  respectively, of common stock held in
  treasury, at cost                                (58,969)          (15,245)
                                                  --------          --------
    Total stockholders' equity                     100,470           118,258
                                                  --------          --------
  TOTAL LIABILITIES & STOCKHOLDERS' EQUITY        $214,425          $226,525
                                                  ========          ========
</TABLE>

                            See Accompanying Notes.

                                     - 3 -

<PAGE>
 
                                  ADVO, Inc.

               CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
                     (In thousands, except per share data)

<TABLE>
<CAPTION>
                                    Nine months ended    Three months ended
                                   -------------------   -------------------

                                   June 25,   June 26,   June 25,   June 26,
                                     1994       1993       1994       1993
                                   --------   --------   --------   --------
                                              
<S>                                <C>        <C>        <C>        <C>
Revenues                           $732,570   $676,187   $256,082   $235,343
                                              
Costs and expenses:                           
 Cost of sales                      546,001    506,925    187,050    174,566
 Selling, general and                         
  administrative                    154,823    142,543     53,923     48,130
 Provision for bad debts              2,075      2,149        490        538
                                   --------   --------   --------   --------
                                              
Operating income                     29,671     24,570     14,619     12,109
                                              
Interest income-Related  Party        1,320      1,406        395        473
Interest income-Other                    42         41         14         12
Other expense                         1,044        533        664        141
                                   --------   --------   --------   --------
                                              
Income before income taxes           29,989     25,484     14,364     12,453
                                              
Provision for income taxes           11,396      8,486      5,458      4,091
                                   --------   --------   --------   --------
                                              
Net income                         $ 18,593   $ 16,998   $  8,906   $  8,362
                                   ========   ========   ========   ========
                                              
Earnings per share (A)             $    .77   $    .67   $    .38   $    .33
                                   ========   ========   ========   ========
                                              
Cash dividends declared per                   
  share                            $    .07   $    .04   $   .025   $    .02
                                              
Weighted average common and                   
  common equivalent shares:                   
                                              
Primary                              24,113     25,415     23,234     25,455
Fully diluted                        24,111     25,463     23,229     25,466
 
</TABLE>

- --------------

(A) Both primary and fully diluted.



                            See Accompanying Notes.

                                     - 4 -
<PAGE>
 
                                  ADVO, Inc.

               CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
                                (In thousands)
<TABLE> 
<CAPTION> 
                                                     Nine months ended
                                                   ---------------------
                                                    June 25,   June 26,
                                                      1994       1993
                                                   ---------------------
<S>                                                 <C>        <C> 
Cash flows from operating activities: 
  Net income                                        $ 18,593   $ 16,998
  Adjustments to reconcile net income to net
   cash flows from operating activities:
    Depreciation and amortization                      9,338      8,062
    Amortization of deferred compensation              1,311      1,820
    Deferred income taxes                             (2,128)    (2,226)
    Provision for bad debt                             2,075      2,149
    Pro forma adjustment for income taxes                  -      1,505
    Other                                                586        (97)
  Changes in assets and liabilities net of 
   effects of acquisitions:   
    Accounts receivable                               (1,902)    (2,266)
    Inventories                                        1,355        596
    Other current assets                               1,330       (973)
    Other assets                                       1,324     (1,997)
    Accounts payable                                   2,714        434
    Accrued compensation and benefits                  6,776      1,505
    Customer advances                                 (7,161)    (1,838)
    Federal and state income taxes payable             2,581      2,809
    Other current liabilities                          3,259      1,394
    Restructure reserve                               (4,717)         - 
    Deferred liabilities                                 (71)       (93)
                                                    --------   --------    
                                                                       
Net cash provided by operating activities             35,263     27,782
                                                                       
Cash flows from investing activities:                
  Investment in business ventures/acquisitions             -     (7,519)
  Acquisition of property and equipment              (10,239)   (11,027)
  Proceeds from disposals of property and equipment       82         73
  Sales of marketable securities                      26,246     32,085
  Purchases of marketable securities                 (36,929)   (50,895)
                                                    --------   --------
                                                                       
Net cash used in investing activities                (20,840)   (37,283)
                                                                       
Cash flows from financing activities:                
  Tax effect - vesting of restricted   
    stock/options exercised                            7,102      1,100
  Proceeds from exercise of stock options                549        418
  Purchase of common stock for treasury              (43,868)    (1,410)
  Dividends paid                                        (954)      (401)
  Decrease in bank overdraft                               -       (615)
  Proceeds from short-term debt                            -      1,600
  Principal payment on long-term debt                      -       (126)
  Cash distribution to satisfy subchapter  
    S tax liability                                        -     (2,614)
  Other                                                    -         (9)
                                                    --------   --------
                                                                       
Net cash used by financing activities                (37,171)    (2,057)
                                                    --------   --------
                                                                       
Decrease in cash and cash equivalents                (22,748)   (11,558)
Cash and cash equivalents at beginning of period      51,080     65,749
                                                    --------   --------
Cash and cash equivalents at end of period          $ 28,332   $ 54,191
                                                    ========   ========
                                                                       
Supplemental disclosures of cash flow information:      
  Income tax payments                               $  3,881   $  5,297
  Interest paid                                            -        166 
 
</TABLE>


                            See Accompanying Notes.


                                     - 5 -
<PAGE>
 
                                  ADVO, Inc.
     CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (Unaudited)
                       (In thousands, except share data)

<TABLE>
<CAPTION>
 
 
                                Common Stock           Treasury Stock
                                ------------           --------------
                                                                             Additional
                                                                             Paid-In    Retained   Total
                             Shares        Amount   Shares       Amount      Capital    Earnings   Equity
- ----------------------------------------------------------------------------------------------------------------
<S>                           <C>            <C>    <C>          <C>        <C>        <C>       <C>
Balance - September 25,
1993                           23,234,958    $232   (1,016,143)  $(15,245)  $124,299   $ 8,972   $118,258
 
Purchase of
Common Stock
for
treasury                                            (2,497,366)   (43,868)                        (43,868)
 
Grants of
restricted
stock                              44,000                9,000        144       (144)
 
Exercise of
stock options                   1,081,903      12                                537                  549
 
Tax effect-
employee stock
plans                                                                          7,102                7,102
 
Amortization
of deferred
compensation                                                                   1,311                1,311
 
Cash dividends
declared ($.07
per share)                                                                              (1,475)    (1,475)
 
Net income                                                                              18,593     18,593
- ----------------------------------------------------------------------------------------------------------------
Balance - June 25,
1994                           24,360,861    $244   (3,504,509)  $(58,969)  $133,105   $26,090   $100,470
 
</TABLE>


                                     - 6 -
<PAGE>
 
                                  ADVO, Inc.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)


1.  Basis of presentation

The accompanying unaudited consolidated financial statements have been prepared
in accordance with generally accepted accounting principles for interim
financial information and with the instructions to Form 10-Q and Article 10 of
Regulation S-X.  Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete
financial statements.  In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included.  Operating results for the three and nine month periods ended
June 25, 1994 are not necessarily indicative of the results that may be expected
for the fiscal year ended September 24, 1994.  For further information, refer to
the consolidated financial statements and footnotes thereto included in ADVO's
annual report on Form 10-K for the fiscal year ended September 25, 1993.

Revenues are recognized when services are rendered and are presented in the
financial statements net of sales allowances.  Certain reclassifications have
been made in the fiscal 1993 financial statements to conform with the fiscal
1994 presentation.

2.  Merger

On August 19, 1993 a plan of merger was consummated between the Company and
Marketing Force, Inc., ("MF" or "Marketing Force") a privately held specialty
marketing company located in Michigan, through the exchange of 2,115,956 shares
of ADVO Common Stock for all of the outstanding stock of MF.  The merger was
accounted for as a pooling of interests and, accordingly, the Company's
consolidated financial statements have been restated to include the accounts and
operations of MF for all periods presented.  MF's reported financial results
have been adjusted to conform to the financial presentation of the Company.
There were no significant intercompany transactions or differences in accounting
policies between the Company and MF.  Prior to the merger, MF had elected to be
taxed as a subchapter S corporation for U.S. Federal and State purposes.  As a
subchapter S corporation, MF's shareholders were required to pay individual
income taxes based on MF's taxable income.  Income taxes on income for the
periods MF was a subchapter S corporation have been provided on a pro forma
basis at an effective rate of 41%.  The 41% effective rate is ADVO's estimate of
the federal and state tax rates that would have been applied to MF had it been
merged with ADVO for the periods presented.

3.  Income Taxes

Beginning with the first quarter of fiscal 1994, the Company changed its method
of accounting for income taxes from the deferred method to the liability method
required by FASB Statement No. 109, "Accounting for Income Taxes".  As permitted
under the new rules, prior years' financial statements have not been restated.

The cumulative effect of adopting statement 109 for the three and nine month
periods ended June 25, 1994 was not material to either the Company's results of
operations or financial position.

Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes.  Significant components
of the Company's deferred tax assets and liabilities as of June 25, 1994 are as
follows (in thousands):
<TABLE>
<CAPTION>
 
Deferred tax assets:
<S>                                   <C>
  Reserve for restructure             $ 7,958
  Reserve for deferred
    compensation                        2,769
  Reserve for employee
    benefits                            5,910
  Other                                 3,298
                                      -------
    Total deferred tax assets          19,935
                                      -------
<CAPTION> 
<S>                                   <C>
Deferred tax liabilities:
  Tax over book
    depreciation                        5,792
                                      -------
    Total deferred tax liabilities      5,792
                                      -------
    Net deferred tax assets           $14,143
                                      =======
 
</TABLE>


                                     - 7 -
<PAGE>
 
4.  Marketable securities

Marketable securities, consisting principally of U.S. Treasury securities and
municipal bonds, are carried at cost, cost approximates market at June 25, 1994
and September 25, 1993.  The cost of securities sold is determined by the
specific identification method.

                                     - 8 -
<PAGE>
 
                                  ADVO, Inc.
                    Management's Discussion and Analysis of
                 Financial Condition and Results of Operations


Results of Operations
- ---------------------

Revenues for the third quarter of fiscal 1994 ended June 25, 1994 increased
8.8% or $20.7 million over the comparable period of the prior fiscal year.
Fiscal 1994 year-to-date revenues also increased 8.3% or $56.4 million over
the comparable nine month period of fiscal 1993.  The Company experienced
both pricing and volume gains for the three and nine month periods ended June
25, 1994 when compared with the same periods ended June 26, 1993.  The volume
gains accounted for a majority of the revenue growth and resulted from the
increase in shared mail packages delivered and the increase of pieces per
package within existing packages.  Package volume for the third quarter of
fiscal 1994 was 792.3 million versus 748.0 million in the third quarter of
fiscal 1993, a 5.9% increase.  For the nine months ended June 25, 1994,
package volume increased 7.8% to 2,352.7 million versus 2,182.4 million for
the comparable period in fiscal 1993.  Pieces per shared mail package for the
two periods remained relatively constant with the prior year, at 7.83 for the
third quarter and 7.68 for the nine months. The flat growth in pieces per
shared mail package primarily resulted from the Company's addition of a
second weekly mailing in some of its larger markets, adjusting for these
packages, pieces per shared mail package would have increased 3.7% for the
third quarter and 3.2% for the nine months.

Cost of sales held steady as a percentage of revenues for the nine month
periods ended June 25, 1994 and June 26, 1993 at approximately 75%.  For the
third quarter of fiscal 1994, cost of sales decreased 1% to 73% of revenues
versus 74% in the third quarter of fiscal 1993, mainly attributable to
increased postage utilization. In absolute terms, cost of sales increased
$12.5 million in the third quarter of fiscal 1994 and $39.1 million for the
nine months ended June 25, 1994 over the comparable periods a year earlier.
Increases in both postage and print costs associated with the shared mail
package and piece growth over the prior year's results accounted for a
majority of the increase. Total pieces mailed increased 7.7% to 18.1 billion
during the nine month period ended June 25, 1994 while the third quarter
experienced a 6.5% increase to 6.2 billion versus the comparable period of
the prior year.

Selling expense, including the provision for bad debt, remained constant as a
percentage of revenues at approximately 12% for the third quarter of fiscal
1994 and fiscal 1993 and for the nine month periods ended June 25, 1994 and
June 26, 1993.  The third quarter of fiscal 1994 experienced an absolute
increase of $3.0 million in selling costs when compared to the third quarter
of fiscal 1993. During the first nine months of fiscal 1994 selling costs
increased $6.0 million in absolute terms  when compared with the same period
of a year earlier. Both the quarter and nine month increases were primarily
related to increased commission expense resulting from the fiscal 1994
revenue growth over fiscal 1993.

As a percentage of revenues, general and administrative costs were
approximately 9.0% for the three and nine month periods ended June 25, 1994
and June 26, 1993. In absolute terms, general and administrative costs
increased $2.7 million for the third quarter of fiscal 1994 and $6.2 million
for the nine month period ended June 26, 1994 over the comparable periods of
a year earlier.  The increase for the third quarter was primarily related to
increases in promotional and consulting costs while the increase for the nine
months was related to increased employee costs as well as those costs
mentioned for the third quarter when compared to a year earlier.

As a result of the above, the Company reported operating income of $14.6
million for the third quarter and $29.7 million for the nine month period
ended June 26, 1994 versus $12.1 million for the third quarter and $24.6
million for the nine month period ended June 26, 1993.



                                     - 9 -
<PAGE>
 
The effective income tax rate for the three and nine month periods ended June
25, 1994 was 38% versus 32.9% for the third quarter and 33.3% for the nine
month period ended June 26, 1993.  The increase in the effective income tax
rate for fiscal 1994 is principally related to the increase in the Federal
Statutory rate, effective January 1, 1993 and the expiration of Federal tax
benefits available in the prior fiscal year. During the first quarter of
fiscal 1994, the Company implemented Statement of Financial Accounting
Standard No. 109 "Accounting for Income Taxes".  There was no material impact
to the Company's consolidated operations or financial position.

For the fiscal year ended September 25, 1993, the Company recorded a $25.8
million charge to operations in connection with a plan of restructuring.
Through the first nine months of fiscal 1994, the Company has recorded
reductions to the reserve of $4.7 million.  The Company's management
continues to believe that cost efficiencies and future benefits will be
recognized from the plan of restructuring and there have been no material
changes to the estimates or timing of the restructuring plan as of June 25,
1994.

The Company's weighted average shares used in its earnings per share
calculations decreased approximately 2.2 million shares for the third quarter
and 1.3 million shares for the nine month period ended June 25, 1994 when
compared with the same periods of fiscal 1993.  The decrease was primarily
the result of the Company's stock buyback program announced on October 19,
1993 to reacquire up to 2.1 million shares of its Common Stock.  As of June
25, 1994 the Company has purchased 2,097,175 shares under this program.

In early 1995, the Company expects to experience an increase to its postage
costs as a result of the pending postal rate increase. The Company is
currently maximizing its efforts to ensure that any increases implemented by
the United States Postal Service as a result of the postal rate case will
fairly reflect the Company's position as a work sharing member of the postal
system. The final announcement of the magnitude of the postal rate increase
is expected in December 1994. Typically, the Company's agreements with its
customers provide that any postal increase will be immediately passed along
to the customer.

Financial Condition
- -------------------

Working capital decreased $21.6 million to $38.6 million at June 25, 1994
from $60.2 million at September 25, 1993.  The decrease from September 25,
1993 was mainly attributable to the decrease in cash and cash equivalents
resulting from the $36.6 million used to purchase the Company's Common Stock
for treasury under a repurchase program announced by the Company on October
19, 1993.  The program was undertaken because the Company believes its stock
is undervalued at current market prices and, therefore, represents a sound
investment.  The Company also acquired $7.3 million of its Common Stock for
treasury pursuant to elections made by employees to pay the purchase price of
stock options and to satisfy tax withholding requirements under the Company's
restricted stock and stock option plans.

Also contributing to the decrease in working capital were increases in
accrued compensation and benefits resulting from the Company's improved
revenue and operating results and an increase in the short-term portion of
the restructure reserve resulting from items accrued within the long-term
portion becoming current. The increase in accrued other expenses was
primarily due to the increase in consulting costs. Offsetting these increases
to a slight degree, was a decrease in customer advances due to the timing of
customer payments.  As a result of the aforementioned, the working capital
ratio decreased to 1.38 at June 25, 1994 from 1.66 at September 25, 1993.

Total stockholders' equity decreased $17.8 million to $100.5 million at June
25, 1994.  The decrease was reflective of the $43.9 million recorded for the
purchase of the Company's Common Stock for treasury as discussed above.  This
decrease was offset somewhat by $7.1 million recorded for the tax benefit on
the exercise of options under the Company's employee stock option plans and
the vesting of restricted stock under the Company's restricted stock plans.
Also offsetting the treasury stock purchases were the Company's net income
for the first nine months of fiscal 1994 of $18.6 million and $1.3 million
recorded for the amortization of deferred compensation.


                                    - 10 -
<PAGE>
 
Liquidity
- ---------

The Company's main source of liquidity continues to be funds from operating
activities.  Cash provided from operating activities increased $7.5 million
to $35.3 million for the nine months ended June 25, 1994 versus $27.8 million
for the comparable period of fiscal 1993.  The increase in cash provided from
operating activities was mainly attributable to the Company's improved
operating results and the increase in accrued compensation and benefits, for
the reasons mentioned above. Offsetting these increases to cash flows from
operating activities were decreases to customer advances as discussed above
and the decrease to the reserve for restructuring associated with the
Company's plan of restructuring.

The Company experienced a $22.7 million decrease in cash and cash equivalents
during the nine month period ended June 25, 1994.  The decrease was primarily
reflective of the $43.9 million paid for the purchase of the Company's Common
Stock under its repurchase program and employee stock programs, as discussed
earlier, and the $10.7 million used for investments in marketable securities.
These decreases were offset to a degree by the $35.3 million provided from
operating activities.  For the first nine months of fiscal 1993, the
Company's cash and cash equivalents decreased $11.6 million primarily related
to the $18.8 million used to invest in marketable securities.

Also offsetting the $27.8 million provided from operating activities in the
first nine months of fiscal 1993 was $7.5 million used for investment in
business ventures and $11.0 million used for capital additions.

On February 16, 1994 the Company announced an increase in its quarterly
dividend from $.02 per share to $.025 per share or $.10 annually from $.08.
The increase in the dividend  began with the quarter ended March 26, 1994 or
the Company's second fiscal quarter.


                                    - 11 -
<PAGE>
 
                          Part II - Other Information


Item 6. Exhibits and Reports on Form 8-K
        --------------------------------

    (a)   Exhibit Index
                                                                     Sequential
          Exhibit No.              Exhibits                          Page Number
          -----------              --------                          -----------

              11          Statement re computation of per share
                            earnings.

 

    (b)   Reports on Form 8-K
          -------------------

          No reports on Form 8-K were filed by the Company during the quarter
          ended June 25, 1994.

 



- --------------------------------------------------------------------------------

Omitted from this Part II are items which are inapplicable or to which the
answer is negative for the period covered.


                                    - 12 -
<PAGE>
 
                                  SIGNATURES



     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.



                                  ADVO, Inc.



 
Date: August 5, 1994              By:ROBERT S. HIRST /s/
      --------------                 ----------------------------------
                                     Robert S. Hirst
                                     Vice President and Controller
                                     (Principal Accounting Officer)





                                    - 13 -

<PAGE>
 
                                                                      Exhibit 11
                                                                      ----------
                                                                     Page 1 of 2


                                                ADVO, Inc.

                                  COMPUTATION OF PRIMARY PER SHARE EARNINGS
                                    (In thousands, except per share data)

<TABLE>
<CAPTION>
                                       Nine months ended       Three months ended
                                     ---------------------------------------------
                                     June 25,      June 26,     June 25,  June 26,
                                       1994          1993         1994      1993
                                    --------      ---------     --------  --------
<S>                                 <C>           <C>           <C>       <C>
EARNINGS APPLICABLE TO COMMON STOCK
 
Net income                           $18,593      $16,998       $8,906    $8,362
                                     -------      -------       ------  --------
                                                           
     Net income applicable                                 
       to common stock               $18,593      $16,998       $8,906    $8,362
                                     =======      =======       ======  ========
 
AVERAGE COMMON AND COMMON EQUIVALENT
SHARES (A)
 
 
Average common shares outstanding     21,240       20,198       20,721    21,905
Assumed conversion or exercise of:
  Warrants                             2,236        2,317        2,238     2,321
  Stock Options                          586        1,122          235     1,119
  Series A Preferred Stock                 -        1,639            -         -
  Restricted Stock                        51          139           40       110

                                     -------      -------       ------    ------
Weighted average common
  equivalent shares                   24,113       25,415       23,234    25,455
                                     =======      =======       ======    ======
 
EARNINGS PER COMMON AND COMMON
  EQUIVALENT SHARE                   $   .77      $   .67       $  .38    $  .33
                                     =======      =======       ======    ======
</TABLE> 


(A)  The three and nine month periods ended June 26, 1993 have been restated for
     2,115,956 common shares issued in connection with the merger of ADVO, Inc.
     and Marketing Force, Inc. on August 19, 1993 accounted for as a pooling of
     interests. The shares are being treated as if issued as of the beginning of
     each period presented.


                                    - 14 - 
<PAGE>
 
                                                                      Exhibit 11
                                                                      ----------
                                                                     Page 2 of 2


                                  ADVO, Inc.

                COMPUTATION OF FULLY DILUTED PER SHARE EARNINGS
                     (In thousands, except per share data)

<TABLE> 
<CAPTION> 
                                     Nine months ended      Three months ended 
                                    -------------------    -------------------- 
                                    June 25,   June 26,    June 25,    June 26,
                                      1994       1993        1994        1993  
                                    --------   --------    --------    --------
<S>                                 <C>       <C>          <C>         <C>     
                                                                               
EARNINGS APPLICABLE TO FULLY                                                   
  DILUTED SHARES                                                               
                                                                               
Net income                          $18,593   $16,998      $ 8,906     $8,362  
                                                                               
                                                                               
                                    -------   -------      -------    -------   
    Net income applicable                                                      
      to common stock               $18,593   $16,998      $ 8,906    $ 8,362  
                                    =======   =======      =======    =======   



FULLY DILUTED SHARES (A)


Average common shares outstanding    21,240    20,198       20,721     21,905
Assumed conversion or exercise of:
  Warrants                            2,236     2,322        2,238      2,322
  Stock Options                         586     1,129          235      1,121
  Series A Preferred Stock                -     1,639            -          -
  Restricted Stock                       49       175           35        118
                                    -------   -------      -------    ------- 
Fully diluted shares                 24,111    25,463       23,229     25,466
                                    =======   =======      =======    =======
 
EARNINGS PER SHARE ASSUMING
 FULL DILUTION                      $   .77   $   .67      $   .38    $   .33
                                    =======   =======      =======    =======

</TABLE> 



(A)  The three and nine month periods ended June 26, 1993 have been restated for
     2,115,956 common shares issued in connection with the merger of ADVO, Inc.
     and Marketing Force, Inc. on August 19, 1993 accounted for as a pooling of
     interests.  The shares are being treated as if issued as of the beginning
     of each period presented.


                                    - 15 -


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