ADVO INC
10-Q/A, 1995-07-21
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                                  FORM 10-Q/A

                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549



(Mark One)

(X)    Quarterly Report pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934

For the quarterly period ended December 24, 1994
                               -----------------

                                       or

( )    Transition Report Pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934

For the transition period from  __________________ to _________________

Commission file number 1-11720
                       -------


                                   ADVO, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)



         Delaware                                              06-0885252
- -------------------------------                          ---------------------
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                             Identification No.)


One Univac Lane, P.O. Box 755, Windsor, CT                     06095-0755
- ------------------------------------------               ---------------------
(Address of principal executive offices)                       (Zip Code)


Registrant's telephone number including area code:           (203) 285-6100
                                                         ---------------------



     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes   X         No
    -----          -----     

     As of January 21, 1995 there were 20,691,831 shares of common stock
outstanding.
<PAGE>
 
                                    Part II

Item 6. Exhibits and Reports on Form 8-K

         (a)  Exhibit Index
                                                                     
Exhibit No.                    Exhibit                  Where Located
- -----------                    -------                  -------------

    27                 Financial Data Schedule          Filed herewith
 
<PAGE>
 
                                   SIGNATURES



     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                       ADVO, Inc.



 
Date: July 20, 1995                    By: /s/ ROBERT S. HIRST
      -------------                        --------------------------
                                           Robert S. Hirst        
                                           Vice President and Controller
                                           (Principal Accounting Officer)

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
       
<S>                                        <C>
<MULTIPLIER>                                     1,000
<PERIOD-TYPE>                                     YEAR
<FISCAL-YEAR-END>                          SEP-30-1995
<PERIOD-START>                             SEP-25-1994
<PERIOD-END>                               DEC-24-1994
<CASH>                                          45,402
<SECURITIES>                                    30,501
<RECEIVABLES>                                   67,846
<ALLOWANCES>                                     5,124
<INVENTORY>                                      6,184
<CURRENT-ASSETS>                               166,896
<PP&E>                                         122,803
<DEPRECIATION>                                  63,126
<TOTAL-ASSETS>                                 236,629
<CURRENT-LIABILITIES>                          111,394
<BONDS>                                              0
<COMMON>                                           244
                                0
                                          0
<OTHER-SE>                                     112,646
<TOTAL-LIABILITY-AND-EQUITY>                   236,629
<SALES>                                              0
<TOTAL-REVENUES>                               263,055
<CGS>                                                0
<TOTAL-COSTS>                                  195,186
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   699
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 16,757
<INCOME-TAX>                                     6,536
<INCOME-CONTINUING>                             10,221
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                       (1,545)
<NET-INCOME>                                     8,676
<EPS-PRIMARY>                                      .37
<EPS-DILUTED>                                      .37
        

</TABLE>


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