ADVO INC
8-K, 1996-05-13
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549

                                   FORM 8-K

                                CURRENT REPORT


          Pursuant to Section 13 or 15 (d) of the Securities Exchange
          Act of 1934




                                  May 2, 1996
               ------------------------------------------------
               Date of report (Date of earliest event reported)



                                        
                                  ADVO, Inc.
            ------------------------------------------------------
            (Exact name of registrant as specified in its charter)



        Delaware                     1-11720                    06-0885252
- ----------------------------     ----------------           ------------------- 
(State or other jurisdiction     (Commission file           (I.R.S. Employer
of incorporation)                 number)                   Identification No.)





  One Univac Lane, P.O. Box 755, Windsor, CT                06095-0755
 ---------------------------------------------         ------------------
 (Address of principal executive offices)                      (Zip Code)




Registrant's telephone number, including area code:       (860) 285-6100
                                                     --------------------------
<PAGE>
 
Item 5.   Other Events
          ------------
        
          On May 2, 1996, ADVO, Inc. (the "Company") announced that Joseph P.
          Durrett, its President and Chief Operating Officer, is leaving the
          Company to pursue other interests. It also announced that Robert "Kam"
          Kamerschen, its Chairman and Chief Executive Officer since 1988, had
          his contract extended by the Board of Directors for five years.
 
Item 7.   Financial Statements and Exhibits
          ---------------------------------

          The following exhibit is filed herewith.

Exhibit
No.       Description
- ---       -----------

99        Press release, dated May 2, 1996, issued by the Company.
<PAGE>
 
                                  SIGNATURES



     Pursuant to the requirements of the Securities Exchange Act of 1934, the
     Registrant has duly caused this report to be signed on its behalf by the
     undersigned thereunto duly authorized.



                                         ADVO, Inc.



Date: May 10, 1996                             By: David M. Stigler\s\
      ------------                                 -----------------------------
                                                   David M. Stigler
                                                   Senior Vice President,
                                                   Legal and Public Affairs,
                                                   General Counsel and Secretary

<PAGE>
 
                                                                  Exhibit No. 99



                   ADVO ANNOUNCES DEPARTURE OF ITS PRESIDENT



Windsor, CT, May 2, 1996 --- ADVO, Inc. (NYSE:AD) announced today that Joseph P.
Durrett, its President and Chief Operating Officer, is leaving the company to
pursue other interests.  It also announced that Robert "Kam" Kamerschen, its
Chairman and Chief Executive Officer since 1988, had his contract extended by
the Board of Directors for five years.

Mr. Durrett joined ADVO as President in 1993 from a senior position at
Kraft/General Foods.  He will also resign from his position on ADVO's Board of
Directors.  A replacement has not yet been named.

Mr. Durrett said, "I have enjoyed and been challenged by my experience at ADVO.
The Company is well positioned for the future.  When I was recruited to ADVO my
intention was to become CEO at about this time. Since Kam has elected to stay in
that position at ADVO, I have chosen to look for other opportunities outside of
ADVO."

Mr. Kamerschen said, "We are grateful for Joe Durrett's contributions to ADVO
and wish him luck in the future. I intend to get more involved in running the
Company's business at a day-to-day level and help ADVO work toward accomplishing
its vision of being the country's 'Targeter of Choice' in the direct mail
marketing industry."

ADVO is the nation's largest Microtargeting(R) services company with annual
revenues of over $1 billion.  ADVO specializes in targeted shared and solo
direct mail services to provide customized targeting solutions for its clients'
needs.  The Company's Mailbox Values(R) branded shared mail program is
distributed nationally to over 61 million households weekly.  ADVO also offers
limited transportation services.  It has 20 mail processing facilities and 70
sales offices nationwide.  ADVO's corporate headquarters are located in Windsor,
Connecticut.

Contact:

David M. Stigler
Senior Vice President - Public Affairs
ADVO, Inc.
(860) 285-6120


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