ADVO INC
10-K, 1996-12-18
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
 
                                   ADVO, Inc.
 
 
                                   Form 10-K
 
 
                               September 28, 1996
 
<PAGE>
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
 
                                   FORM 10-K
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
 
(Mark One)
 
 [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)
 
For the fiscal year ended September 28, 1996
 
                                      OR
 
 [_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
              THE SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)
 
For the transition period from _________ to _________
 
Commission file number 1-11720
 
                                  ADVO, INC.
            (Exact name of registrant as specified in its charter)
 
              Delaware                                 06-0885252
_____________________________________     _____________________________________
   (State or other jurisdiction of        (I.R.S. Employer Identification No.)
   incorporation or organization)
 
   One Univac Lane, P.O. Box 755,                      06095-0755
             Windsor, CT                  _____________________________________
_____________________________________                  (Zip Code)
   (Address of principal executive
              offices)
 
      Registrant's telephone number, including area code: (860) 285-6100
 
Securities registered pursuant to Section 12(b) of the Act:
 
               Common Stock and Rights, par value $.01 per share
                               (Title of Class)
 
Securities registered pursuant to Section 12(g) of the Act:
 
                                     NONE
 
Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports, and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [_]
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K. [_]
 
The aggregate market value of voting stock held by non-affiliates of the
registrant at November 22, 1996 was $221,859,112. On that date, there were
24,260,666 outstanding shares of the registrant's common stock.
 
Documents Incorporated by Reference:
 
Portions of the 1996 Annual Report to Stockholders are incorporated by
reference into Parts II and IV of this report.
 
Portions of the Proxy Statement for the 1997 Annual Meeting of Stockholders
are incorporated by reference into Part III of this Report.
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<PAGE>
 
                                   ADVO, INC.
                          INDEX TO REPORT ON FORM 10-K
                     FOR THE YEAR ENDED SEPTEMBER 28, 1996
 
                                     PART I
 
<TABLE>
<CAPTION>
 ITEM                                                                      PAGE
 ----                                                                      ----
 <C>  <S>                                                                  <C>
  1.  Business...........................................................    1
  2.  Properties.........................................................    4
  3.  Legal Proceedings..................................................    5
  4.  Submission of Matters to a Vote of Security Holders................    5
 
                                    PART II
 
  5.  Market for Registrant's Common Equity and Related Stockholder
       Matters...........................................................    6
  6.  Selected Financial Data............................................    6
  7.  Management's Discussion and Analysis of Financial Conditions and
       Results of Operations.............................................    6
  8.  Financial Statements and Supplementary Data........................    6
  9.  Changes in and Disagreements with Accountants on Accounting and
       Financial Disclosure..............................................    7
 
                                    PART III
 
 10.  Directors and Executive Officers of the Registrant.................    7
 11.  Executive Compensation.............................................    7
 12.  Security Ownership of Certain Beneficial Owners and Management.....    7
 13.  Certain Relationships and Related Transactions.....................    7
 
                                    PART IV
 
 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K....    7
</TABLE>
<PAGE>
 
                                    PART I
 
ITEM 1. BUSINESS
 
GENERAL
 
  ADVO, Inc. ("ADVO" or the "Company") is a direct marketing firm primarily
engaged in soliciting and processing printed advertising from retailers,
manufacturers and service companies for targeted distribution by both shared
and solo mail to consumer households in the United States on a national,
regional and local basis. Founded in 1929 as a hand delivery company, the
Company entered the direct mail industry as a solo mailer in 1946 and began
its shared mail program in 1980. The Company currently is the largest
commercial user of third-class mail in the United States.
 
  ADVO competes primarily with newspapers, direct mail companies, broadcast
media, periodicals and other local distribution entities for retail
advertising expenditures. The Company believes that direct mail, which enables
advertisers to target advertisements to specific customers or geographic
areas, is the most efficient vehicle for delivering printed advertising on a
saturation or full market coverage basis, as well as an effective means of
targeted coverage.
 
  ADVO's principal executive offices are located at One Univac Lane, Windsor,
Connecticut 06095.
 
  In fiscal year 1995, the Company announced its plan to sell its in-store
marketing segment which provided marketing services to a wide range of
manufacturers and marketers using proprietary operating systems. The sale of
substantially all of the net assets of this segment was completed on March 1,
1996. For fiscal year 1995 and 1996 (and by restatement of prior periods), the
Company is accounting for its in-store marketing segment as a discontinued
operation in this Annual Report on Form 10-K. The discussion of the Company's
business under Items 1 and 2 hereof includes only the Company's continuing
operations.
 
PRODUCTS AND SERVICES
 
  ADVO's direct marketing products and services include shared mail and solo
mail. ADVO also provides certain transportation and ancillary services in
conjunction with its direct marketing programs.
 
SHARED MAIL
 
  In the Company's shared mail programs (Marriage Mail(R) and Mailbox
Values(R)), the advertisements of several advertisers are combined in a single
mail package.
 
  Shared mail packages are assembled by the Company for distribution by ZIP
Code and, in most instances, each household within the ZIP Code will receive a
mail package. Individual customers can choose a portion of the designated
mailing area for their distributions, ranging from part of a ZIP Code to all
ZIP Codes covered by the program. This flexibility enables major customers,
such as retail store chains, to select areas serviced by their retail stores
and, at the same time, distribute different versions of their advertisements
to accommodate the needs of their individual stores. It also allows a smaller
retailer to target only those ZIP Codes or portions of ZIP Codes needed to
accommodate its customer base, thereby reducing overall advertising costs.
 
  The Company's shared mail programs offer the features of penetration and
target marketing at a significant cost reduction when compared to mailing on
an individual or solo mail basis. This cost advantage is available because the
Company pays the total postage expense, and advertisers are generally charged
a selling price based upon, among other factors, the incremental weight of
their promotional pieces.
 
                                       1
<PAGE>
 
  As a part of its shared mail programs, the Company provides the addresses of
the households receiving the mail packages and sorts, processes and transports
the advertising material for ultimate delivery through the United States
Postal Service ("USPS"). Generally, larger businesses, such as food chains and
mass merchandisers, will provide the Company with preprinted advertising
materials in predetermined quantities. In the case of manufacturers and small
retail customers, the Company may perform graphics services and act as a
broker for the required printing. The Company also offers shared mail
customers numerous standard turnkey advertising products in a variety of sizes
and colors.
 
  The Company believes its shared mail programs are the largest programs of
their kind.
 
  Marriage Mail(R) is a weekly mail program with coverage, on average, of 61
million households in approximately 130 markets. This program is used by local
and national retailers. The ZIP Code configuration selected for each market is
normally determined by population density and by proximity to retail outlets.
Retailers with multiple locations and weekly frequency have a great influence
on the ZIP Codes chosen by the Company for its weekly mailings. The Company
derives most of its revenues from the Marriage Mail(R) program.
 
SOLO MAIL
 
  Solo mail services include addressing and processing brochures and circulars
for an individual customer for distribution through the USPS. Each customer
bears the full cost of postage and handling for each mailing. Customers
choosing this form of direct mail are generally those who wish to maintain an
exclusive image and complete control over the timing and the target of their
mailings.
 
  The Company processes solo mail using its own mailing list or lists supplied
by the customer. The Company charges a processing fee based on the solo mail
services rendered.
 
OTHER PRODUCTS AND SERVICES
 
  The Company rents portions of its mailing list to organizations interested
in distributing their own solo mailings. The Company may or may not perform
the associated distribution services for the customer.
 
  Trans-ADVO, Inc., a wholly-owned subsidiary of the Company, is a Class 1 ICC
Contract Carrier presently engaged in the transportation of time-sensitive
advertising material and general freight. Trans-ADVO, Inc., utilizes
contracted carriers to provide direct pickup and delivery services throughout
the 48 contiguous states.
 
  ADVO Creative Services, Inc., based in Texas, is a wholly-owned subsidiary
of the Company which specializes in the coordination and production of custom
promotional magazines and circulars which, in most cases, are then distributed
by the Company.
 
MAILING LIST
 
  ADVO's management believes its computerized mailing list is the largest
residential/household mailing list in the country. It contains over 113
million delivery points (constituting nearly all of the households in the
continental United States) and was used by the U.S. Census Bureau as a base
for developing the mailing list for its 1990 census questionnaire mailings.
The Company's management believes that the list is particularly valuable and
that replication in its entirety by competitors would be extremely difficult
and costly. The list enables the Company to target mailings to best serve its
customers.
 
                                       2
<PAGE>
 
  ADVO's list is updated on a regular basis with information supplied by the
USPS as follows. At least every three months, ADVO submits each address on its
mailing list to the USPS. The USPS then provides to ADVO any changes to the
addresses within the ZIP Code. Such changes include whether the address is
still occupied, whether the addresses still exist at all (i.e., demolished
buildings) and any new addresses included in the ZIP Code (i.e., new
construction). The USPS also indicates to ADVO changes in the walk sequence
order of addresses so that ADVO can qualify for the lowest possible postage
rates. The USPS provides these updates for a fee, provided that the user's
list is at least 90% accurate on a ZIP Code basis. ADVO believes its list is
nearly 100% accurate.
 
CLIENT BASE
 
  Approximately 80% of the customers served by the Company throughout the
United States are smaller retail or service businesses. The remainder include
major food, drug or discount chains and manufacturing companies.
 
  Typically, the Company's customers are those businesses whose products and
services are used by the general population. These businesses (supermarkets,
fast food, drug stores, discount and department stores and consumer products
manufacturers) require continuous advertising to a mass audience. No customer
accounted for more than 5% of the Company's sales in fiscal 1996, 1995 or
1994.
 
OPERATIONS
 
  Customers' advertising circulars are processed by approximately 2,800
production employees who work at 20 mail processing facilities which are
strategically located throughout the nation. State-of-the-art inserting
machines (which combine the individual advertising pieces into the mailing
packages), addressing and labeling, and quarter-folding equipment are the
principal equipment used to process the Company's products and services. At
two of the Company's production facilities, a new computerized mail sorter is
being utilized and developed. The Company expects an increased rate of
production for packages and greater flexibility and efficiency in targeting
specific groups. In nearly all 20 of ADVO's mail processing facilities, the
USPS accepts and verifies the Company's mail to help ensure rapid package
acceptance and distribution, which benefits both the USPS and the Company. In
most instances, the mail is then shipped by the Company to the destination
office of the USPS for final delivery.
 
  In July 1996, the Company entered into a ten year agreement with Integrated
Systems Solutions Corporation (d/b/a ISSC) to provide systems development and
technical support to the Company. As a result of this outsourcing, ADVO's
computer center moved from Hartford to ISSC's computer center located in
Southbury, Connecticut. The Company's branches are on-line to this computer
center which enables the day-to-day processing functions to be performed and
provides corporate headquarters with management information. The systems
include: order processing and production control, transportation/distribution,
address list maintenance, market analysis, label printing and distribution,
billing and financial systems, and carrier routing of addresses received from
customer files and demographic analyses.
 
COMPETITION
 
  In general, the printed advertising market is highly competitive with
companies competing primarily on basis of price, speed of delivery and ability
to target selected potential customers on a cost-effective basis. ADVO's
competitors for the delivery of retail and other printed advertising are
numerous and include newspapers, regional and local mailers, direct marketing
firms, "shoppers" and "pennysavers".
 
  Newspapers represent the Company's most significant and direct competition.
Through the distribution of preprinted circulars, classified advertising and
run of press advertising ("ROP"),
 
                                       3
<PAGE>
 
newspapers have been the traditional and dominant medium for advertising by
retailers for many years. Insertion rates are highly competitive and many
newspapers' financial resources are substantial.
 
  ADVO's principal direct marketing competitors are other companies with
residential lists or similar cooperative mailing programs. These companies
have a significant presence in many of the Company's markets and represent
serious competition to the Company's Marriage Mail programs in those markets.
 
  There are local mailers in practically every market of the country. In
addition to local mailers, there are many local private delivery services such
as "shoppers" and "pennysavers" which compete by selling ROP advertisements
and classified advertisements. ADVO believes that it competes effectively in
its various markets.
 
SEASONALITY
 
  ADVO's business generally follows the trends of retail advertising spending.
The Company has historically experienced higher revenues in the second half of
the calendar year.
 
RESEARCH AND DEVELOPMENT
 
  Expenditures of the Company in research and development during the last
three years have not been material.
 
ENVIRONMENTAL MATTERS
 
  The Company believes that it is substantially in compliance with all
regulations concerning the discharge of materials into the environment, and
such regulations have not had a material effect on the capital expenditures or
operations of the Company.
 
RAW MATERIALS
 
  The Company manages the direct purchasing of approximately 48,000 tons of
paper per year and another 10,000 tons through its printing network. ADVO has
agreements with various paper suppliers and print vendors to assure the supply
of proper paper grades at competitive prices.
 
  These purchases enable ADVO to purchase the paper necessary for its turnkey
family products at favorable prices.
 
EMPLOYEES
 
  As of September 28, 1996, the Company had a total of approximately 4,800
full and part-time employees. ADVO also uses outside temporary employees,
particularly during busy seasons.
 
  ADVO has one union contract, covering production employees in the Hartford,
Connecticut branch. The Company believes that its relations with its employees
are satisfactory.
 
ITEM 2. PROPERTIES
 
  ADVO does not own any real estate except for its corporate headquarters,
which the Company purchased in fiscal year 1995. The corporate headquarters,
located in Windsor, Connecticut, consist of two buildings totaling
approximately 136,000 square feet. The Company leases 20 mail processing
facilities and approximately 70 sales offices (which excludes the sales
offices that are located in the mail processing facilities) throughout the
United States. The Company believes its facilities are suitable and adequate
for the purposes for which they are used and are adequately maintained.
 
                                       4
<PAGE>
 
ITEM 3. LEGAL PROCEEDINGS
 
  ADVO is party to various lawsuits and regulatory proceedings which are
incidental to its business and which the Company believes will not have a
material adverse effect on its consolidated financial condition, liquidity or
results of operations.
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
  Not applicable
 
                     EXECUTIVE OFFICERS OF THE REGISTRANT
 
<TABLE>
<CAPTION>
         NAME          AGE                POSITION WITH COMPANY
         ----          ---                ---------------------
<S>                    <C> <C>
Robert Kamerschen.....  60 Chairman and Chief Executive Officer
Gary M. Mulloy........  51 President and Chief Operating Officer
Lowell W. Robinson....  47 Executive Vice President and Chief Financial Officer
Rick Kurz.............  56 Senior Vice President
Myron L. Lubin........  56 Senior Vice President
Robert S. Hirst.......  50 Vice President and Controller
</TABLE>
 
  Mr. Kamerschen has been the Chairman of the Board since January 1989. From
November 1988 to February 1989, he was President of the Company and he has
been Chief Executive Officer and a Director since November 1988. Mr.
Kamerschen is also a Director of Micrografx, Inc., Domain, Inc. and Cognizant
Corporation.
 
  Mr. Mulloy became President and Chief Operating Officer on November 4, 1996
and was elected to the Board of Directors on December 3, 1996. From 1990 to
October 1996 he was President and Chief Executive Officer of Pilkington
Barnes-Hind, Inc., a division of Pilkington Vision Care.
 
  Mr. Robinson became Executive Vice President and Chief Financial Officer of
the Company on May 5, 1994. From April 1993 to April 1994, he was an
independent consultant. From April 1991 to March 1993, he was Vice President
and Chief Financial Officer for The Travelers Managed Care and Employee
Benefits Operations. From October 1988 to March 1991, he was Vice President
and Chief Financial Officer for Citicorp's Global Insurance and Capital
Investments Divisions and from June 1986 to September 1988, he was Vice
President and Controller for Citicorp's Consumer Services Group--
International.
 
  Mr. Kurz became Senior Vice President--Chief Marketing Officer on April 19,
1993. Prior to that, he was a Managing Partner of Marketing Corporation of
America, a marketing consulting firm.
 
  Mr. Lubin became Senior Vice President--Sales on December 4, 1995. From
January 1990 to November 1995, he held the position of Senior Vice President--
President Western Division.
 
  Mr. Hirst became Vice President and Controller on April 16, 1990. He has
held that position for the last six years.
 
  The Company is not aware of any family relationships between any of the
foregoing officers and any of the Company's directors. Each of the foregoing
officers hold such office until his successor shall have been duly chosen and
shall have qualified, or until his earlier resignation or removal.
 
                                       5
<PAGE>
 
                                    PART II
 
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
 
  ADVO's 1996 Annual Report to Stockholders includes on page 37 under the
caption "Quarterly Financial Data (Unaudited)" the reported high and low sales
prices of ADVO's common stock for the past two fiscal years, and such
information is incorporated herein by reference and made a part hereof (see
Exhibit 13).
 
  During fiscal 1996, the Company paid its regular first quarter dividend of
$.025 per share of ADVO common stock payable to shareholders of record on
December 27, 1995. On January 17, 1996 the Company announced the declaration
of a special one time dividend (the "Special Dividend") of $10 per share of
ADVO common stock to shareholders of record on February 20, 1996. The
announcement was a result of the Company's initiative to explore strategic
alternatives aimed at increasing shareholder value, which began at the end of
fiscal 1995. In addition, the Board of Directors suspended the Company's
regular quarterly dividend of $.025 per share of ADVO common stock after the
declaration of the Special Dividend. The Special Dividend was funded through a
credit agreement with a syndicate of lenders. This credit agreement subjects
the Company to ratio and time restrictions regarding future cash dividends.
 
  The Company declared quarterly cash dividends of $.025 per share to holders
of ADVO common stock during the fiscal year ended September 30, 1995 for total
cash dividends of $.10 per share. During the fiscal year ended September 24,
1994, the Company declared cash dividends of $.02 per share in the first
quarter and $.025 per share in the last three quarters for total cash
dividends of $.095 per share for the 1994 fiscal year.
 
  The closing price as of November 22, 1996 of the Company's common stock,
under the symbol AD, on the New York Stock Exchange as reported in The Wall
Street Journal was $12 5/8 per share. The approximate number of holders of
record of the common stock on November 22, 1996 was 850.
 
  During fiscal 1996, the Company engaged in no sales of its securities that
were not registered under the Securities Act of 1933.
 
ITEM 6. SELECTED FINANCIAL DATA
 
  The information required by this item is included in ADVO's 1996 Annual
Report to Stockholders on page 20 under the caption "Selected Financial Data"
and is incorporated herein by reference and made a part hereof (see Exhibit
13).
 
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
       RESULTS OF OPERATIONS
 
  The information required by this item is included in ADVO's 1996 Annual
Report to Stockholders on pages 21 through 24 under the caption "Financial
Report" and is incorporated herein by reference and made a part hereof (see
Exhibit 13).
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
  ADVO's consolidated financial statements, together with the Report of
Independent Auditors thereon dated October 21, 1996, appearing on pages 25
through 38 of ADVO's 1996 Annual Report to Stockholders, are incorporated
herein by reference and made a part hereof (see Exhibit 13).
 
                                       6
<PAGE>
 
  The selected quarterly information required by this item is included under
the caption "Quarterly Financial Data (Unaudited)" on page 37 of ADVO's 1996
Annual Report to Stockholders and is incorporated herein by reference and made
a part hereof (see Exhibit 13).
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
        FINANCIAL DISCLOSURE
 
  None.
 
                                   PART III
 
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
 
  The information required by this item, to the extent not included under the
caption "Executive Officers of the Registrant" in Part I of this Annual Report
on Form 10-K, appears on pages 4 and 5 of the Company's definitive proxy
statement dated December 18, 1996 for the annual meeting of stockholders to be
held on January 16, 1997 (the "Proxy Statement"), under the caption "Election
of Directors", and on page 7 of the Proxy Statement under the subcaption
"Section 16 Reports", and is incorporated herein by reference and made a part
hereof.
 
ITEM 11. EXECUTIVE COMPENSATION
 
  The information required by this item is included under the caption
"Executive Compensation" on pages 7 through 18 (except for those portions
appearing under the subcaptions "Report of the Compensation Committee" and
"Company Financial Performance"), and "Governance of the Company" on page 3 of
ADVO's Proxy Statement and is incorporated herein by reference and made a part
hereof.
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
  The information required by this item is included under the captions
"Security Ownership of Certain Beneficial Owners" and "Security Ownership of
Management" on page 2 and on page 6, respectively, of ADVO's Proxy Statement
and is incorporated herein by reference and made a part hereof.
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
  The information required by this item is included under the caption "Related
Party Transactions" on pages 18 and 19 of ADVO's Proxy Statement and in
footnotes 1 and 2 under the caption "Security Ownership of Certain Beneficial
Owners" on page 2 of ADVO's Proxy Statement and is incorporated herein by
reference and made a part hereof.
 
                                    PART IV
 
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
 
(a)(1)  Financial Statements. See the Index to Financial Statements and
        Financial Statement Schedules on page F-1.
 
(2)     Financial Statement Schedules. See the Index to Financial Statements
        and Financial Statement Schedules on page F-1.
 
 
                                       7
<PAGE>
 
(3)     Exhibits. The following is a list of the exhibits to this Report:
 
<TABLE>
<CAPTION>
EXHIBIT NO.                 EXHIBIT                            WHERE LOCATED
- -----------                 -------                            -------------
<S>          <C>                                   <C>
    3(a)     Restated Certificate of Incorporation Incorporated by reference to Exhibit
              of ADVO.                              3(a) to the Company's Form 10 filed
                                                    on September 15, 1986 (No. 1-11720).
    3(b)     Restated By-laws of ADVO.             Incorporated by reference to Exhibit
                                                    3(b) to the Company's Annual Report
                                                    on Form 10-K for the fiscal year
                                                    ended September 30, 1989.
    4(a)     Stockholder Protection Rights         Incorporated by reference to Exhibit
              Agreement, dated as of February 5,    4.1 of the Company's Form 8-K dated
              1993, between the Company and Mellon  February 5, 1993.
              Securities Trust Company, as Rights
              Agent, including Exhibit A and
              Exhibit B.
   10(a)     1986 Stock Option Plan of ADVO.*      Incorporated by reference to Exhibit
                                                    4.1 to the Company's Form S-8 filed
                                                    on July 16, 1987 (No. 33-15856).
   10(b)     1986 Employee Restricted Stock Plan   Incorporated by reference to Exhibit
              of ADVO, as amended. *                A to the Company's definitive Proxy
                                                    Statement for the annual meeting
                                                    held on January 24, 1991.
   10(c)     1988 Non-Qualified Stock Option Plan  Incorporated by reference to Exhibit
              and 1993 Stock Option Subplan of      A to the Company's definitive Proxy
              ADVO, as amended. *                   Statement for the annual meeting
                                                    held on January 18, 1996.
   10(d)     The ADVO Savings Continuation Plan,   Incorporated by reference to Exhibit
              effective January 1, 1988. *          10(n) to the Company's Annual Report
                                                    on Form 10-K for the fiscal year
                                                    ended September 24, 1988.
   10(e)     Executive Severance Agreement, dated  Incorporated by reference to Exhibit
              October 17, 1995 between ADVO and     10(k) to the Company's Annual Report
              Robert Kamerschen. *                  on Form 10-K for the fiscal year
                                                    ended September 30, 1995.
   10(f)     Executive Severance Agreements, dated Incorporated by reference to Exhibit
              October 17, 1995 between ADVO and     10(l) to the Company's Annual Report
              the executive officer named therein.  on Form 10-K for the fiscal year
              *                                     ended September 30, 1995.
   10(g)     Executive Severance Agreements, dated Incorporated by reference to Exhibit
              October 17, 1995 between ADVO and     10(m) to the Company's Annual Report
              the executive officer named therein.  on Form 10-K for the fiscal year
              *                                     ended September 30, 1995.
   10(h)     Executive Severance Agreement, dated  Incorporated by reference to Exhibit
              October 17, 1995 between ADVO and     10(n) to the Company's Annual Report
              Robert S. Hirst. *                    on Form 10-K for the fiscal year
                                                    ended September 30, 1995.
</TABLE>
 
                                       8
<PAGE>
 
<TABLE>
<CAPTION>
EXHIBIT NO.                 EXHIBIT                            WHERE LOCATED
- -----------                 -------                            -------------
<S>          <C>                                   <C>
   10(i)     Executive Severance Agreement dated   Incorporated by reference to Exhibit
              April 3, 1996 between ADVO and Larry  10 to the Company's Quarterly Report
              G. Morris. *                          on Form 10-Q for the quarter ended
                                                    March 30, 1996.
   10(j)     Executive Severance Agreement dated   Incorporated by reference to Exhibit
              May 1, 1996 between ADVO and Joseph   10 to the Company's Quarterly Report
              P. Durrett. *                         on Form 10-Q for the quarter ended
                                                    June 29, 1996.
   10(k)     Employment Agreement, dated May 29,   Filed herewith.
              1996 between ADVO and Robert
              Kamerschen. *
   10(l)     Employment Agreement, dated November  Filed herewith.
              4, 1996 between ADVO and Gary M.
              Mulloy. *
   10(m)     Executive Severance Agreement dated   Filed herewith.
              November 4, 1996 between ADVO and
              Gary M. Mulloy. *
   10(n)     Credit Agreement dated March 4, 1996  Incorporated by reference to Exhibit
              between ADVO and a syndicate of       99.3 of the Company's Form 8-K dated
              lenders led by Chase Manhattan Bank   March 5, 1996.
              (National Association) as
              Administrative Agent.
   10(o)     Information Technology Agreement      Filed herewith.
              dated as of July 16, 1996 between
              ADVO and Integrated Systems
              Solutions Corporation (d/b/a ISSC).
   11        Computation of Per Share Earnings.    Filed herewith.
   13        1996 Annual Report to Stockholders.   Furnished herewith; however, such
                                                    report, except for those portions
                                                    thereof which are expressly
                                                    incorporated by reference into this
                                                    Annual Report on Form 10-K, is for
                                                    the information of the Commission
                                                    and is not deemed "filed".
   21        Subsidiaries of the Registrant.       Filed herewith.
   23        Consent of Independent Auditors.      Filed herewith.
   27        Financial Data Schedule.              Filed herewith.
</TABLE>
- --------
* Management contract or compensatory plan required to be filed as an exhibit
  pursuant to item 14(c) of this report.
 
  (b) Reports on Form 8-K.
 
  No report on Form 8-K was filed by the Company with respect to the quarter
ended September 28, 1996.
 
                                       9
<PAGE>
 
                                  SIGNATURES
 
  PURSUANT TO THE REQUIREMENTS OF SECTION 13 OR 15(D) OF THE SECURITIES
EXCHANGE ACT OF 1934, THE REGISTRANT HAS DULY CAUSED THIS REPORT TO BE SIGNED
ON ITS BEHALF BY THE UNDERSIGNED, THEREUNTO DULY AUTHORIZED.
 
          December 18, 1996
Date: _______________________________     ADVO, Inc.
 
                                                         Robert S. Hirst /s/
                                          By: _________________________________
                                                         ROBERT S. HIRST
                                                         VICE PRESIDENT AND
                                                         CONTROLLER
 
  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THIS
REPORT HAS BEEN SIGNED BELOW BY THE FOLLOWING PERSONS ON BEHALF OF THE
REGISTRANT AND IN THE CAPACITIES AND ON THE DATES INDICATED. EACH PERSON WHOSE
SIGNATURE APPEARS BELOW HEREBY CONSTITUTES DAVID M. STIGLER AND ROBERT S.
HIRST, AND EACH OF THEM SINGLY, SUCH PERSON'S TRUE AND LAWFUL ATTORNEYS, WITH
FULL POWER TO THEM AND EACH OF THEM, TO SIGN FOR SUCH PERSON AND IN SUCH
PERSON'S NAME AND CAPACITY AS INDICATED BELOW, ANY AND ALL AMENDMENTS TO THIS
REPORT, HEREBY RATIFYING AND CONFIRMING SUCH PERSON'S SIGNATURE AS IT MAY BE
SIGNED BY SAID ATTORNEYS TO ANY AND ALL AMENDMENTS.
 
        DATE                   SIGNATURE                       TITLE
 
 
  December 18, 1996   Robert Kamerschen /s/          Chairman, Chief Executive
                      ----------------------------    Officer and Director
                      ROBERT KAMERSCHEN               (Principal Executive
                                                      Officer)
 
  December 18, 1996   Gary M. Mulloy /s/             President, Chief
                      ----------------------------    Operating Officer and
                      GARY M. MULLOY                  Director
 
  December 18, 1996   Lowell W. Robinson /s/         Executive Vice President
                      ----------------------------    and Chief Financial
                      LOWELL W. ROBINSON              Officer (Principal
                                                      Financial Officer)
 
  December 18, 1996   Robert S. Hirst /s/            Vice President and
                      ----------------------------    Controller (Principal
                      ROBERT S. HIRST                 Accounting Officer)
 
  December 18, 1996   James A. Eskridge /s/          Director
                      ----------------------------
                      JAMES A. ESKRIDGE
 
  December 18, 1996   Jack W. Fritz /s/              Director
                      ----------------------------
                      JACK W. FRITZ
 
  December 18, 1996   Lawrence Lachman /s/           Director
                      ----------------------------
                      LAWRENCE LACHMAN
 
  December 18, 1996   Howard H. Newman /s/           Director
                      ----------------------------
                      HOWARD H. NEWMAN
 
  December 18, 1996   John R. Rockwell /s/           Director
                      ----------------------------
                      JOHN R. ROCKWELL
 
  December 18, 1996   John L. Vogelstein /s/         Director
                      ----------------------------
                      JOHN L. VOGELSTEIN
 
                                      10
<PAGE>
 
                                  ADVO, INC.
 
                         INDEX TO FINANCIAL STATEMENTS
                       AND FINANCIAL STATEMENT SCHEDULES
 
<TABLE>
<CAPTION>
                                                                           PAGE
                                                                           ----
<S>                                                                        <C>
Report of independent auditors...........................................    *
Consolidated statements of operations for the years ended September 28,
 1996, September 30, 1995 and September 24, 1994.........................    *
Consolidated balance sheets at September 28, 1996 and September 30, 1995.    *
Consolidated statements of cash flows for the years ended September 28,
 1996, September 30, 1995 and September 24, 1994.........................    *
Consolidated statements of changes in stockholders' equity/(deficiency)
 for the years ended September 28, 1996, September 30, 1995 and September
 24, 1994................................................................    *
Notes to consolidated financial statements...............................    *
Consolidated Schedules
  II-Valuation and Qualifying Accounts...................................  F-2
</TABLE>
 
  All other schedules have been omitted since the required information is not
present or not present in amounts sufficient to require submission of the
schedule, or because the information required is included in the consolidated
financial statements or notes thereto.
- --------
* Incorporated herein by reference from pages 25 to 38 of the ADVO, Inc. 1996
  Annual Report to Stockholders.
 
                                      F-1
<PAGE>
 
                                   ADVO, INC.
 
                 SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
        COLUMN A            COLUMN B         COLUMN C           COLUMN D         COLUMN E
        --------          ------------ ---------------------   ----------      -------------
                                             ADDITIONS
                                       ---------------------
                           BALANCE AT  CHARGED TO CHARGED TO   DEDUCTIONS
                          BEGINNING OF  COST AND    OTHER         FROM          BALANCE AT
      DESCRIPTION            PERIOD     EXPENSES   ACCOUNTS     RESERVES       END OF PERIOD
      -----------         ------------ ---------- ----------   ----------      -------------
<S>                       <C>          <C>        <C>          <C>             <C>
Year ended September 24,
 1994:
  Allowances for sales
   adjustments..........    $ 2,887      $  --     $ 6,992(b)   $ 6,558           $ 3,321
  Allowances for
   doubtful accounts....      1,585       3,304        --         3,105(a)(c)       1,784
  Restructuring reserve.     25,750         --         --         8,641            17,109
  Accumulated
   amortization--
   Goodwill.............        642         331        --           270               703
  Accumulated
   amortization--
   Intangibles..........      2,790       1,477        --           280             3,987
                            -------      ------    -------      -------           -------
                            $33,654      $5,112    $ 6,992      $18,854           $26,904
                            =======      ======    =======      =======           =======
Year ended September 30,
 1995:
  Allowances for sales
   adjustments..........    $ 3,321      $  --     $ 5,758(b)   $ 6,953           $ 2,126
  Allowances for
   doubtful accounts....      1,784       2,953        --         3,445(a)(c)       1,292
  Restructuring reserve.     17,109         --         --         7,230             9,879
  Accumulated
   amortization--
   Goodwill.............        703         329        --           --              1,032
  Accumulated
   amortization--
   Intangibles..........      3,987       1,015        --           604             4,398
                            -------      ------    -------      -------           -------
                            $26,904      $4,297    $ 5,758      $18,232           $18,727
                            =======      ======    =======      =======           =======
Year ended September 28,
 1996:
  Allowances for sales
   adjustments..........    $ 2,126      $  --     $10,007(b)   $ 9,297           $ 2,836
  Allowances for
   doubtful accounts....      1,292       3,701        --         3,603(a)          1,390
  Restructuring reserve.      9,879         --         --         7,820             2,059
  Accumulated
   amortization--
   Goodwill.............      1,032         390        --           --              1,422
  Accumulated
   amortization--
   Intangibles..........      4,398         892        --           --              5,290
                            -------      ------    -------      -------           -------
                            $18,727      $4,983    $10,007      $20,720           $12,997
                            =======      ======    =======      =======           =======
</TABLE>
- --------
(a) Write off of uncollectible accounts, net of recoveries on accounts
    previously written off.
(b) Reduction of revenues.
(c) Reclassification of allowances related to discontinued operations.
 
                                      F-2

<PAGE>
 
                              EMPLOYMENT AGREEMENT
                              --------------------


     AGREEMENT made this 29th day of May, 1996, by and between ADVO, Inc., a
Delaware corporation (the "Company"), and Robert J. Kamerschen (the "Employee").

                                    RECITAL
                                    -------
     The Company desires to continue to employ the Employee to perform the
functions as a senior executive officer of the Company and to obtain the benefit
of the Employee's knowledge, experience and abilities, and the Employee is
willing to serve as an officer of and be employed by the Company.

     NOW THEREFORE, in consideration of the mutual covenants herein contained,
the parties hereto hereby agree as follows:

     1.  Position and Responsibilities.
         ----------------------------- 

         1.1  During the Employment Period (as hereinafter defined), the Company
shall employ the Employee and the Employee shall serve the Company in a Senior
Executive Capacity in a role defined by the Company's Board of Directors, which
shall initially be as Chairman and Chief Executive Officer of the Company.
"Senior Executive Capacity" shall mean the offices of Chairman and/or Chief
Executive Officer, or internal consultant.  The role of 'internal consultant'
shall mean the provision of advice, counsel and assistance on a senior level to
the Company on a reasonable basis, as requested by the Company. The Employee
shall devote his full business time and best efforts to the business and affairs
of the Company and the promotion of its interests and performing all duties and
services on behalf of the Company necessary to carry out the function of such
offices as determined from time to time by the Board of Directors of the
Company.  During

                                       1
<PAGE>
 
the Employment Period, and without additional compensation, the Employee shall
serve in such other office or offices (including as a director) of the Company
and its subsidiaries to which he may be elected or appointed from time to time.
The Employee shall continue as a director of the Company throughout the
Employment Period.

     2.  Employment Period.
         ----------------- 

         2.1  The Employment Period shall be the period commencing as of May 29,
1996 and continuing until November 14, 2001.

         2.2  Notwithstanding the provisions of Section 2.1 hereof, the Company
shall have the right in its sole discretion, on written notice to the Employee,
to terminate the Employee's employment with or without Cause (as hereinafter
defined), such termination to be effective as of the date on which notice is
given or as of such later date otherwise specified in the notice.  In the event
of the death of the Employee prior to any other termination of his employment
hereunder or the Employment Period (i) his employment hereunder and the
Employment Period shall terminate on the date of his death (ii) except as
expressly provided in Section 5.1 hereof and the Employee's Executive Severance
Agreement (hereinafter "Severance Agreement"), the Company shall not have any
obligation to pay any salary or provide any benefits under this Agreement to the
heirs, estate, executors, administrators or legal representative of the Employee
in respect of any period after the death of the Employee.

     3.  Compensation.
         ------------ 

         3.1  The Corporation shall pay to the Employee for the services to be
rendered by the Employee hereunder a base salary at the rate of Five Hundred
Thousand ($500,000) Dollars per annum, as such base salary may be increased
pursuant hereto, payable in equal

                                       2
<PAGE>
 
installments no less frequently than every two weeks.  Such salary will be
reviewed at least annually after the end of the fiscal year, and may be
increased, but not decreased, by the Board of Directors of the Company (or the
Compensation Committee thereof as appropriate) in its sole discretion, to be
effective in the first pay period of the ensuing January.  In addition, the
Employee shall be entitled to participate during the Employment Period in the
Corporate Management Incentive Plan (the "Bonus Plan") which the Company has
adopted.  The Employee's target bonus under that or any successor plan shall be
75% of his base salary (the "Target Bonus").

     3.2  The Employee shall be entitled to participate in, and receive benefits
from, any insurance, medical, disability, stock purchase or any other employee
benefit plan of the Company which may be in effect at any time during the course
of his employment by the Company and which shall be generally available to
senior executives of the Company.

     3.3  The Company shall reimburse the Employee for all reasonable and
necessary business expenses incurred by him in the course of performing his
duties and services described in Section 1 hereof against the presentation by
the Employee of appropriate vouchers therefor or other evidence as may be
reasonably requested by the Company.

     3.4  As long as the Employee's physical presence in the Hartford area is
required, the Employee shall receive a housing allowance of $3,191.28 per month
as long as he remains employed with the Company, which amount shall increase
annually effective January 1 of each year by the same percentage as the United
States City Average Consumer Price Index for all Urban Consumers for All Items
increased in the previous year.

     4.  Other Activities During and After the Employment Period.
         ------------------------------------------------------- 

         4.1  During the Employment Period the Employee shall not undertake,
continue

                                       3
<PAGE>
 
or otherwise engage in any employment, occupation or business enterprise other
than as provided in Section 1 of this Agreement except that subject to
compliance with the provisions of this Agreement, the Employee may engage in
reasonable activities with respect to personal investments of the Employee and
may continue to serve on the Boards of Directors of a maximum of four outside
companies.  The maximum may be changed only with the approval of the Board.

     4.2  The Employee shall not at any time during or after the Employment
Period (regardless of the reason for the termination thereof), directly or
indirectly divulge, furnish, use, publish or make accessible to any person or
entity any Confidential Information (as hereinafter defined) except as properly
required in the conduct of the Company's business.  Any records of Confidential
Information prepared by the Employee or which come into the Employee's
possession are and remain the property of the Company and upon termination shall
be either left with or returned to the Company.  The term "Confidential
Information" shall mean information disclosed to the Employee or known, learned,
created or observed by him as a consequence of or through his employment by the
Company or any subsidiary of the Company which is confidential, secret or
otherwise not generally known in the relevant trade or industry, and pertains
directly or indirectly to the business activities, products, services or
processes of the Company, any subsidiary of the Company or any of their clients,
customers or suppliers, including but not limited to information concerning
mailing lists, advertising, sales promotion, publicity, sales data, research,
copy, other printed matter, tear sheets, artwork, photographs, films,
reproductions, layout, finances, accounting, methods, processes, trade secrets,
business plans, client lists and records, potential client lists, and client
billing.

     4.3  During the Employment Period, and the period of one year thereafter,
the

                                       4
<PAGE>
 
Employee shall not directly or indirectly engage in any business (whether as a
consultant, officer, director, owner, employee, agent, partner or other
participant) with or for, be financially interested in (whether as a lender,
guarantor or otherwise), represent or otherwise render assistance to: (i) any
person or entity who or which competes or intends to compete, or who or which is
affiliated (by reason of common control, ownership or otherwise) with any other
person or entity who or which competes or intends to compete, directly or
indirectly with the business then conducted by the Company; or (ii) any entity
that has a name similar to the name of the Company or any subsidiary or name
under which the Company or any subsidiary shall have conducted business;
provided, however, that the foregoing shall not be deemed to prevent the
Employee from investing in securities if such class of securities in which the
investment is so made is listed on a national securities exchange or is issued
by a company registered under Section 12(g) of the Securities Exchange Act of
1934 or subject to the obligations of Section 15(d) of that Act, so long as such
investment holdings do not, in the aggregate, constitute more than 1% of the
voting stock of any company's securities.

     4.4  The Employee will not, during the Employment Period and one year
thereafter, hire or offer to hire or entice away or in any other manner persuade
or attempt to persuade, either in the Employee's individual capacity or as agent
for another, any officers, employees, or agents of the Company or any subsidiary
to discontinue their relationship with the Company or any subsidiary, nor divert
or attempt to divert from the company or any subsidiary any business whatsoever
by influencing or attempting to influence any customer or supplier of the
Company or any subsidiary.

     4.5  The Employee acknowledges that he has been employed for his special

                                       5
<PAGE>
 
talents and that his leaving the employ of the Company would seriously hamper
the business of the Company.  The Employee agrees that the Company shall be
entitled to injunctive relief, in addition to all remedies permitted by law, to
enforce the provisions of this Section 4.  The Employee further acknowledges
that his training, experience and technical skills are of such breadth that they
can be employed to advantage in other areas which are not competitive with the
present business of the Company and consequently the foregoing obligation will
not unreasonably impair his ability to engage in business activity after the
termination of his present employment.

     5.  Severance Pay.
         ------------- 

         5.1  In the event that (a) the Company terminates the Employment Period
for any reason other than for Cause (as hereinafter defined), or (b) the
Employee terminates his employment as a result of any of the following reasons
(a "Section 5.1 Termination"): (i) the Company assigned to the Employee duties
that are not in a Senior Executive Capacity (the Employee acknowledges that the
Company's Board of Directors may, during the Employment Period, change or reduce
his current job content and scope without invoking this provision); (ii) the
Company reduces the Employee's bonus by a proportion greater than the average
proportionate reduction in bonus awarded to the Company's other executive
officers other than by operation of the Bonus Plan, or fails to increase the
Employee's salary by the average being awarded to the other comparable
executives; or (iii) the Company breaches any of its material obligations under
this Agreement, then for the duration of the Employment Period, the Company
shall continue to pay an amount of severance (the "Severance Compensation") to
the Employee at the rate and in the manner provided in Section 3.1 hereof,
including an amount equal to the Target Bonus, and shall continue to allow the
Employee to participate in the insurance, medical

                                       6
<PAGE>
 
and disability plans (to the extent permitted by such plans) in which the
Employee shall have been participating at the date of termination.  As long as
the Severance Compensation is being paid, the Employee's granted, but unvested
stock rights, shall continue to vest on their regularly scheduled dates.  If at
the time of a Section 5.1 Termination there are more than two years left in the
Employment Period, for the period in excess of the two years the Severance
Compensation will not include any Target Bonus.  The obligation of the Company
to pay such Severance Compensation and allow such participation in such plans
shall be the only obligations of the Company to the Employee in the event of a
termination pursuant to clauses (a) or (b) above. Notwithstanding the foregoing,
the Company shall not in any case have any obligation to pay such Severance
Compensation or allow such participation in the event of any material breach by
the Employee of his obligations under this Agreement or in the event the
Employee is eligible to receive compensation pursuant to Section 6 hereof.  The
Company shall not be relieved of its obligation to pay Severance Compensation
pursuant to this Section 5.1 by the reason of the death of the Employee during
the period in which Severance Compensation is being paid.

     5.2  For purposes of this Agreement, the term "Cause" shall mean: (i)
failure by the Employee to comply with any of the material terms of this
Agreement; (ii) willful engagement by the Employee in his capacity as an
executive officer of the Company or any subsidiary, in gross misconduct
injurious to the Company or any subsidiary; (iii) neglect or refusal by the
Employee to attend to the material duties assigned to him by the Board of
Directors of the Company; (iv) intentional misappropriation of property of the
Company or any subsidiary to the Employee's own use; (v) the commission by the
Employee of an act of fraud or embezzlement; (vi) conviction of the Employee for
a crime (excluding minor traffic offenses); or (vii) the failure of the Employee

                                       7
<PAGE>
 
because of illness or other incapacity to render any services or perform any
duties required pursuant to Section 1 hereof for any period of ninety (90)
consecutive days during the Employment Period or for shorter periods aggregating
more than six (6) months during the Employment Period ("Disability"); provided,
however, if the Employee should leave the Company under the circumstances
described in (vii), he will be entitled to such benefits as provided in the
then-current long- and short-term disability plans.

     6.  Change of Control.
         ----------------- 

         6.1  The terms of the Severance Agreement shall govern the Company's
treatment of the Employee if there should be a change of Control (as defined
therein), except for the provision of  paragraph 6.2, below.

         6.2  If the Employee's termination following a Change of Control should
entitle him to severance compensation as described in the Severance Agreement,
the multiple for determining that compensation (as given in paragraph 3(a)(i) of
the Severance Agreement) shall be the number of years and fraction thereof
remaining in this Agreement, if that number is greater than two (2) years.

     7.  Restricted Shares and Options.  In the event of Change of Control of
         -----------------------------                                       
the Company, the Employee shall immediately become fully vested in his
Restricted Shares and Stock Options pursuant to the term of those plans.

     8.  Assignments.  This Agreement shall inure to the benefit of and be
         -----------                                                      
binding upon the Company, its successors and assigns, and upon the Employee and
his heirs, estate, executors, administrators and legal representatives.  No
rights or obligations under this Agreement shall be assignable by the Employee,
except those which survive his death or disability which may be

                                       8
<PAGE>
 
assigned upon that occurrence.

     9.  No Third Party Beneficiaries.  This Agreement does not create, and
         ----------------------------                                      
shall not be construed as creating, any rights enforceable by any person to a
party to this Agreement, except with respect to salary or other payments or
benefits required to be paid after the death of the Employee pursuant to Section
5.1 and the Severance Agreement.

     10.  Headings.  The headings of the sections hereof are inserted for
          --------                                                       
convenience only and shall not be deemed to constitute a part hereof nor to
affect the meaning thereof.

     11.  Interpretation.  In case any one or more of the provisions contained
          --------------                                                      
in this Agreement shall, for any reason, be held to be invalid, illegal or
unenforceable in any respect, such invalidity, illegality or unenforceability
shall not affect any other provisions of this Agreement, and this Agreement
shall be construed as if such invalid, illegal or unenforceable provision had
never been contained herein.  If, moreover, any one or more of the provisions
contained in this Agreement shall for any reason be held to be excessively broad
as to duration, geographical scope, activity or subject, it shall be construed
by limiting and reducing it, so as to be enforceable to the extent compatible
with the applicable law as it shall then appear.

     12.  Notices.  All notices under this Agreement shall be in writing and
          -------                                                           
shall be deemed to have been given at the time when mailed by registered or
certified mail, addressed to the address below stated of the party to which
notice is given, or to such changed address as such party may have fixed by
notice:

          To the Company:    ADVO, Inc.
                             One Univac Lane
                             Windsor, CT   06095
                             Attention: General Counsel

                                       9
<PAGE>
 
     To the Employee:    Mr. Robert Kamerschen
                         204 Parade Hill Road
                         New Canaan, CT   06840

provided, however, that any notice of change of address shall be effective only
upon receipt.

     13.  Waivers.  If either party should waive any breach of any provision of
          -------                                                              
this Agreement, he or it shall not thereby be deemed to have waived any
preceding or succeeding breach of the same or any other provision of this
Agreement.

     14.  Complete Agreement; Amendments; Counterparts.  The foregoing is the
          --------------------------------------------                       
entire agreement of the parties with respect to the subject matter hereof and
may not be amended, supplemented, canceled or discharged except by written
instrument executed by both parties hereto.  This Agreement specifically
supersedes and replaces the agreement between the parties dated November 14,
1991.  This Agreement may be executed in counterparts, each of which shall be an
original copy and which together shall constitute one and the same instrument.

     15.  Governing Law.  This Agreement is to be governed by and construed in
          -------------                                                       
accordance with the laws of the State of Connecticut, without giving effect to
principles of conflicts of law.

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first above written.

                              ADVO, INC.

                              By: /s/ David M. Stigler
                                 -------------------------------------
                                 David M. Stigler  

                              By: /s/ Robert Kamerschen
                                 -------------------------------------
                                 Robert Kamerschen

                                       10

<PAGE>
 
                              EMPLOYMENT AGREEMENT

     AGREEMENT made as of the 4th day of November, 1996, by and between ADVO,
Inc., a Delaware corporation (the "Company"), and Gary M. Mulloy (the
"Employee").

                                    RECITALS

     A.  The Employee has valuable knowledge, experience, and abilities which
the Company requires for the conduct of its business, and the Company desires to
employ the Employee as an officer of the Company and to obtain the benefit of
Employee's knowledge, experience and abilities.

     B.  The Employee is willing to serve as an officer of and be employed by
the Company.

     NOW, THEREFORE, in consideration of the mutual covenants herein contained,
the parties agree as follows:

     1.   Position and Responsibilities.
          ----------------------------- 

     1.1  As of the date of this Agreement, the Company shall employ and the
Employee shall serve the Company in an executive capacity as President and Chief
Operating Officer of the Company, reporting to the Chief Executive Officer.
Subject to the approval of the Company's Board of Directors and Shareholders,
the Employee shall sit on the Company's Board of Directors.
<PAGE>
 
     1.2  During the Employment Period (as defined below), the Employee shall
serve the Company in the capacities described above, devoting his full time and
best efforts to the business and affairs of the Company and the promotion of its
interests, and performing all duties and services on behalf of the Company
necessary to carry out the function of the offices as determined from time to
time by the Board of Directors of the Company.

     2.   Employment Period.
          ----------------- 

     2.1  The "Employment Period" shall be the period from November 4, 1996
through November 4, 1999, unless sooner terminated pursuant to Section 2.3 or
terminated by the Employee Severance Agreement (hereinafter "Severance
Agreement").

     2.2  This Agreement will automatically renew every two (2) years, on the
anniversary of the date set forth above, unless the Company gives the Employee
six (6) months' notice prior to a renewal date that it does not intend to renew
the Agreement.

     2.3  Notwithstanding the provisions of Sections 2.1 and 2.2, the Company
shall have the right in its sole discretion, on written notice to the Employee,
to terminate the Employee's employment with or without cause, such termination
to be effective as of the date on which notice is given or as of such later date
otherwise specified in the notice.  In the event of the death of the Employee
prior to any other termination of his employment or the Employment Period (i)
his employment and the Employment Period shall terminate on the date of his
death and (ii) except as expressly provided in Sections 3.2, and 6.1 hereof, the
Company shall not have any obligation to pay salary or provide any benefits
under this Agreement to the heirs, estate, executors, administrators or legal
representative of the Employee in respect of any period after the death of the
Employee.

                                       2
<PAGE>
 
     3.   Compensation.
          ------------ 

     3.1  The Company shall pay to the Employee for services to be rendered by
the Employee a salary at the rate of Four Hundred Thousand ($400,000) dollars
per annum, payable in equal installments no less frequently than twice monthly.
Such salary will be reviewed at least annually and may be increased by the Board
of Directors of the Company in its sole discretion.  In addition, the Board of
Directors of the Company may award an annual bonus to the Employee based on a
target bonus of 50 percent of his base salary (the "Target Bonus") in accordance
with the Corporate Bonus Plan or Plans which the Company then currently has in
effect.  If the Employee is still actively employed by the Company on September
30, 1997, the bonus for fiscal year 1997 shall be the greater of $200,000 or the
actual corporate bonus.

     3.2  The Employee shall be entitled to participate in, and receive benefits
from, any insurance, medical, disability, savings plans, stock option, or other
employee benefit of the Company which may be in effect at any time during the
course of his employment by the Company, pursuant to the terms of the plans, and
which shall be generally available to senior executives of the Company.  He
shall have a vacation entitlement of four weeks per calendar year, starting in
1997.

     4.   Other Activities During and After the Employment Period.
          ------------------------------------------------------- 

     4.1  During the Employment Period the Employee shall not undertake,
continue, or otherwise engage in any employment, occupation, or business
enterprise other than as provided in Section 1 of this Agreement except that
subject to compliance with the provisions of this Agreement, the Employee may
engage in reasonable activities with respect to personal investments of the
Employee, outside board memberships or any outside activity previously approved
by the Board of Directors of the Company.

                                       3
<PAGE>
 
     4.2  The Employee shall not at any time during or after the Employment
Period (regardless of the reason for the termination thereof), directly or
indirectly divulge, furnish, use, publish, or make accessible to any person or
entity any Confidential Information (as hereinafter defined below) except as
properly required in the conduct of the Company's business.  Any records of
Confidential Information prepared by the Employee or which come into the
Employee's possession during the Employment Period are and remain the property
of the Company, and upon termination of the Employee's employment all such
records and copies thereof shall be either left with or returned to the Company.

     4.3  The term "Confidential Information" shall mean information disclosed
to the Employee or known, learned, created, or observed by him as a consequence
of or through his employment by the Company which is confidential, secret, or
otherwise not generally known in the relevant trade or industry, and pertains
directly or indirectly to the business activities, products, services, or
processes of the Company, any subsidiary of the Company or any of their clients,
customers or suppliers, including but not limited to information concerning
mailing lists, advertising, sales promotion, publicity, sales data, research,
copy, other printed matter, tear sheets, artwork, photographs, films,
reproductions, layout, finances, accounting methods, processes, trade secrets,
business plans, postal strategy, client lists and records, potential client
lists, and client billing.

     5.   Post-Employment Activities.
          -------------------------- 

     5.1  During the Employee's service with the Company, and the period of one
year commencing with the Employee's last compensation payment from the Company,
regardless of the reason for such termination, the Employee shall not directly
or indirectly engage in any business (whether as a lender, guarantor or
otherwise), represent or otherwise render assistance to 

                                       4
<PAGE>
 
any person or entity who or which competes or intends to compete, or who or
which is affiliated (by reason of common control, ownership, or otherwise) with
any other person or entity who or which competes or intends to compete, directly
or indirectly with the business then conducted by the Company with respect to
advertising or other mailing services in the United States; provided, however,
that the foregoing shall not prevent the Employee from investing in securities
if such class of securities in which the investment is so made is listed on a
national securities exchange or is issued by a company registered under Section
12(g) of the Securities Exchange Act of 1934, so long as such investment
holdings do not, in the aggregate, constitute more than 1 percent of the voting
stock of any company's securities.

     5.2  The Employee will not, during the period of one year after the receipt
of his last compensation payment from the Company, regardless of the reason for
his termination, hire or offer to hire or entice away or in any other manner
persuade, either in the Employee's individual capacity or an agent for another,
any officers, employees, or agents of the Company or any subsidiary to
discontinue their relationship with the Company or any subsidiary, not divert or
attempt to divert from the Company or any subsidiary any business whatsoever by
influencing or attempting to influence any customer or supplier of the Company
or any subsidiary.

     5.3  The Employee acknowledges that he has been employed for his special
talents and this his leaving the employ of the Company could seriously hamper
the business of the Company.  The Employee agrees that the Company shall be
entitled to injunctive relief, in addition to all remedies permitted by law, to
enforce the provisions of this Section 5.  The Employee further acknowledges
that his training, experience, and technical skills are of such breadth that
they can be employed to advantage in other areas which are not competitive with
the present business of

                                       5
<PAGE>
 
the Company and consequently the foregoing obligations will not unreasonably
impair his ability to engage in business activity after
the termination of his present employment.

     6.   Severance Pay.
          ------------- 

     6.1  Except as otherwise provided in the Severance Agreement, in the event
that the Company terminates the Employment Period prior to November 4, 1999 for
any reason other than for Cause (as hereinafter defined), or the Employee
terminates his employment as a result of any of the following reasons (i)
without the Employee's consent, the Company assigns to the Employee duties
inconsistent with this present position that materially diminish the scope of
the Employee's duties or change his reporting relationship; (ii) the Company
reduces the Employee's salary, or reduces the Employee's bonus, by a proportion
substantially greater than the average proportionate reduction in salary or
bonus awarded to the Company's other executive offices other than by operation
of the Corporate Staff Bonus Plan (or any applicable successor plan); (iii) the
Employee is not nominated for re-election to the Company's Board of Directors;
(iv) this Agreement or a successor Agreement is not renewed pursuant to Section
2.2 (notification of which shall constitute the start of the period for which
the payment of benefits hereunder (including Severance Pay), the remaining term
of this Agreement notwithstanding); or (v) the Company breaches any of its
material obligations under this Agreement, then pursuant to the terms of the
Company's policy III-20-6, the Company shall continue to pay salary continuation
to the Employee at his then-current level, and shall continue to allow the
Employee to participate in all plans and benefit programs in which the Employee
shall have been participating, pursuant to Section 3.2, except stock options and
grant plans, vacation accrual, and any car allowances, when the Employee's
inactive pay status begins, for one (1) year after the Employee's inactive pay
status begins.  The Employee shall be entitled to a target bonus, to be paid at
the regular time for 

                                       6
<PAGE>
 
Company bonus payments. The Employee shall have the option of taking the amount
due to him under this provision in a lump sum, less required withholding, within
ten days of the termination, which will have the effect of terminating his
entitlement to continued participation in the Company's benefit plans. Any
balance of the year's compensation due the Employee if he should find other
employment in this year will be paid in a lump sum at that time. However, the
Company shall not in any case have the obligation to pay such salary or allow
such participation in the event of any material breach by the Employee of his
obligations under this Agreement. The Company shall not be relieved of its
obligations to pay salary pursuant to this Section 6.1 by reason of the death of
the Employee.

     6.2  For purposes of this Agreement, the term "Cause" shall mean:  (i)
failure by the Employee to comply with any of the material terms of this
Agreement; (ii) willful engagement by the Employee, in his capacity as an
executive officer of the Company or any subsidiary; in gross misconduct
injurious to the Company or any subsidiary; (iii) neglect or refusal by the
Employee to attend to the material duties assigned to him by the Board of
Directors of the Company; (iv) intentional misappropriation of property of the
Company or any subsidiary; (v) the commission by the Employee of an act of fraud
or embezzlement; (vi) conviction of the Employee for a crime (excluding minor
traffic offenses); or (vii) the failure of the Employee because of illness or
other incapacity to render any services or perform any duties required pursuant
to Section 1 hereof for any period of one hundred sixty (160) consecutive days
during the Employment Period or for shorter periods aggregating more than six
months during the Employment Period; provided, however, if the Employee should
leave the Company under the circumstances described in (vii), he will be
entitled to such benefits as provided in the then current Long- and Short-term
disability plans.

                                       7
<PAGE>
 
     7.   Restricted Shares and Stock Options.
          ----------------------------------- 

     7.1  Upon the day of the first meeting of the Company's Board of Directors
after the commencement of the Employee's Employment Period ("First Board
Meeting"), the Employee shall be entitled to receive the following stock grants:

          (a) 30,000 restricted shares of the Company's common stock, which
shall be subject to the terms of the 1986 Employee Restricted Stock Plan. The
stock shall vest one-third on each of the first, second and third anniversaries
of this grant if the Employee is still on the payroll of the Company on those
dates.

          (b) Options to purchase 100,000 shares of the Company's common stock
under the Company's 1988 Stock Option Plan, subject to the terms of that plan.
Said options shall vest one-quarter each on each of the first, second, third and
fourth anniversaries of this grant if the Employee is still on the payroll of
the Company on those dates.

     7.2  After the Employee goes on inactive pay status, all stock options and
restricted stock then held by the Employee shall continue to vest as long as the
Employee remains on wage continuation, as described in paragraph 6.1 above,
notwithstanding any provision in any relevant plan to the contrary.

     7.3  In the event of Change of Control of the Company, as described in the
Severance Agreement, the Employee shall immediately become fully vested in his
Restricted Shares and Stock Options pursuant to the terms of the relevant plan
documents.

     8.   Other Considerations.
          -------------------- 

          (a) Employee shall receive a car allowance commensurate with that
received by other officers in the Company at his level. That amount is currently
at $600 per month.

                                       8
<PAGE>
 
          (b) In lieu of policy relocation compensation and standard home buyout
reimbursement, the Employee shall receive

              (1) A sign-on bonus of $100,000 (gross).

              (2)  Minor relocation of limited personal effects to the Hartford
area.

              (3)  Closing costs on purchase of a residence in the Hartford
area.

     9.   Assignment.    This Agreement shall insure to the benefit of and be
          ----------                                                         
binding upon the Company, its successors and assigns, and upon the Employee and
his heirs, estate, executors, administrators, and legal representatives.  This
Agreement shall not be assignable by the Employee.

     10.  No Third Party Beneficiaries.    This Agreement does not create, and
          ----------------------------                                        
shall not be construed as creating, any rights enforceable by any person not a
party to this Agreement, except (i) with respect to salary or other payments or
benefits required to be paid after the death of the Employee pursuant to Section
6.1 hereof and (ii) the Severance Agreement.

     11.  Arbitration.    Any controversy or claim arising out of or relating to
          -----------                                                           
this contract, or the breach, termination or validity thereof, except a breach
by the Employee of Section 5, shall be settled by arbitration in accordance with
the American Arbitration Association's Employment Dispute Resolution Rules, in
Hartford, Connecticut.

     12.  Headings.    The headings of the sections are inserted for convenience
          --------                                                              
only and shall not be deemed to constitute a part hereof nor to affect the
meaning thereof.

     13.  Interpretation.    In case any one or more of the provisions contained
          --------------                                                        
in this Agreement shall, for any reason, be held to be invalid, illegal, or
unenforceable in any respect, 

                                       9
<PAGE>
 
such invalidity, illegality, or unenforceable provision shall be treated as if
it had never been contained herein. If, moreover, any one or more of the
provisions contained in this Agreement shall for any reason be held to be
excessively broad as to duration, geographical scope, activity, or subject, it
shall be construed by limiting and reducing it, so as to be enforceable to the
extent compatible with the applicable law as it shall then appear.

     14.  Notices.    All notices under this Agreement shall be in writing and
          -------                                                             
shall be deemed to have been given at the time when mailed by registered or
certified mail, addressed to the address below stated of the party to which
notice is given, or to such changed address as such party may have fixed by
notice:

To the Company:      ADVO, Inc.
                     One Univac Lane       
                     Windsor, CT  06095    
                     Attn:  General Counsel 

To the Employee:      Mr. Gary M. Mulloy
                      1 UNIVAC LANE
                      -----------------------
                      WINDSOR, CT.
                      -----------------------

provided, however, that any notice of change of address shall be effective only
upon receipt.

     15.  Waivers.    If either party should waive any breach of any provision
          -------                                                             
of this Agreement, he or it shall not thereby be deemed to have waived any
preceding or succeeding breach of the same or any other provision of the
Agreement.

     16.  Complete Agreement; Amendments.    The foregoing is the entire
          ------------------------------                                
Agreement of the parties with respect to the subject matter hereof and may not
be amended, supplemented, cancelled, or discharged except by written instrument
executed by both parties hereto.

                                       10
<PAGE>
 
     17.  Governing Law.    This Agreement is to be governed by and construed in
          -------------                                                         
accordance with the laws of the State of Connecticut, without giving effect to
principles or conflicts of law.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the
date first above written.



                                      ADVO, INC.                    
                                                                    
                                                                    
                                      BY /s/ Robert Kamerschen      
                                         -------------------------
                                         Robert Kamerschen          

                                         Chairman                   


                                                                    
                                         /s/ Gary M. Mulloy
                                         -------------------------    
                                         Gary M. Mulloy              

                                       11

<PAGE>
 
                         EXECUTIVE SEVERANCE AGREEMENT
                         -----------------------------


           This EXECUTIVE SEVERANCE AGREEMENT (the "Agreement"), is made as of
November 4, 1996, by and between ADVO, Inc. (the "Company") and Gary M. Mulloy
(the "Executive").

                                   RECITALS:
                                   -------- 

      A.   The Executive is an executive of the Company and has made and is
expected to continue to make major contributions to the short- and long-term
profitability, growth, and financial strength of the Company;

      B.   The Company recognizes that the possibility of a Change of Control
(as hereafter defined) exists;

      C.   The Company desires to assure itself of both present and future
continuity of its management and desires to establish certain severance benefits
for key executive officers of the Company, including the Executive, applicable
in the event of a Change of Control; and

      D.   The Company wishes to aid in assuring that such executives are not
practically disabled from discharging their duties in respect of a proposed or
actual transaction involving a Change of Control.

      NOW, THEREFORE, the Company and the Executive agree as follows:

1.    Certain Defined Terms:  In addition to terms defined elsewhere herein, the
      ---------------------  
following terms have the following meanings when used in this Agreement with
initial capital letters:

      (a)  "Affiliate" means (i) each entity in which the Company, alone or
together with one or more other Affiliates of the Company, owns not less than
80% of the then outstanding voting securities or, for any entity that is not a
corporation, at least 80% of the then-outstanding capital interests of such
entity and (ii) any additional entity which is deemed by action of the Board to
be an Affiliate for the purposes of this Agreement.

      (b)  "Base Pay" means the Executive's annual aggregate fixed base salary
from the Company at the time in question.
<PAGE>
 
     (c)  "Board" means the Board of Directors of the Company.

     (d)  "Change of Control" means the occurrence during the Term of any of the
following events:

          (i)    The acquisition by any individual, entity or group (within the
meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange Act of 1934,
as amended (the "Exchange Act")), other than Warburg (a "Person") of beneficial
ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act)
of voting securities of the Company where such acquisition causes such Person to
own 30% or more of the combined voting power of the then outstanding voting
securities of the Company entitled to vote generally in the election of
directors (the "Outstanding Company Voting Securities"); provided, however, that
for purposes of this subsection (i), the following acquisitions shall not be
deemed to result in a Change of Control: (A) any acquisition directly from the
Company, (B) any acquisition by the Company, (C) any acquisition by any
employee benefit plan (or related trust) sponsored or maintained by the Company
or any corporation controlled by the Company or (D) any acquisition by any
corporation pursuant to a transaction that complies with clauses (A), (B) and
(C) of subsection (iii) below; and provided, further, that if any Person's
beneficial ownership of the Outstanding Company Voting Securities reaches or
exceeds 30% as a result of a transaction described in clause (A) or (B) above,
and such Person subsequently acquires beneficial ownership of additional voting
securities of the Company, such subsequent acquisition shall be treated as an
acquisition that causes such Person to own 30% or more of the Outstanding
Company Voting Securities; or

          (ii)   Individuals who, as of the date hereof, constitute the Board
(the "Incumbent Board") cease for any reason to constitute at least a majority
of the Board; provided, however, that any individual becoming a director
subsequent to the date hereof whose election, or nomination for election by the
Company's shareholders, was approved by a vote of at least a majority of the
directors then comprising the Incumbent Board shall be considered as though such
individual were a member of the Incumbent Board, but excluding, for this
purpose, any such individual whose initial assumption of office occurs as a
result of an actual or threatened election contest with respect to the election
or removal of directors or other actual or threatened solicitation of proxies or
consents by or on behalf of a Person other than the Board; and provided,
further, than any partner, employee or representative of Warburg proposed by
Warburg to be elected to the Board shall be considered a member of the Incumbent
Board; or

          (iii)  The approval by the shareholders of the Company of a
reorganization, merger or consolidation or sale or other
<PAGE>
 
disposition of all or substantially all of the assets of the Company or the
acquisition of assets of another corporation ("Business Combination") or, if
consummation of such Business Combination is subject, at the time of such
approval by shareholders, to the consent of any government or governmental
agency, the obtaining of such consent (either explicitly or implicitly by
consummation); excluding, however, such a Business Combination pursuant to which
(A) all or substantially all of the individuals and entities who were the
beneficial owners of the Outstanding Company Voting Securities immediately prior
to such Business Combination beneficially own, directly or indirectly, more than
60% of, respectively, the then outstanding shares of common stock and the
combined voting power of the then outstanding voting securities entitled to vote
generally in the election of directors, as the case may be, of the corporation
resulting from such Business Combination (including, without limitation, a
corporation that as a result of such transaction owns the Company or all or sub-
stantially all of the Company's assets either directly or through one or more
subsidiaries) in substantially the same proportions as their ownership,
immediately prior to such Business Combination of the Outstanding Company Voting
Securities, (B) no Person (excluding any employee benefit plan (or related
trust) of the Company or such corporation resulting from such Business
Combination) beneficially owns, directly or indirectly, 30% or more of,
respectively, the then outstanding shares of common stock of the corporation
resulting from such Business Combination or the combined voting power of the
then outstanding voting securities of such corporation except to the extent that
such ownership existed prior to the Business Combination and (C) at least a
majority of the members of the board of directors of the corporation resulting
from such Business Combination were members of the Incumbent Board at the time
of the execution of the initial agreement, or of the action of the Board,
providing for such Business Combination; or

          (iv)   approval by the shareholders of the Company of a complete
liquidation or dissolution of the Company.

     (e)  "Cause" means that, prior to any Termination by the Executive for Good
Reason, the Executive shall have:

          (i)    committed an intentional act of fraud, embezzlement, or theft
in connection with the Executive's duties or in the course of his employment
with the Company;

          (ii)   committed intentional wrongful damage to property of the
Company; or
<PAGE>
 
          (iii)  intentionally and wrongfully disclosed confidential information
of the Company; and any such act shall have been materially harmful to the
Company.

For purposes of this Agreement, no act on the part of the Executive shall be
deemed "intentional" if it was due primarily to an error in judgment or
negligence, but shall be deemed "intentional" only if done by the Executive not
in good faith and without reasonable belief that the Executive's action or
omission was in the best interests of the Company.

     (f)  "Date of Termination" means the date of receipt of the Notice of
Termination or any later date specified therein, as the case may be; provided,
however, that if the Executive is Terminated by the Company other than for Cause
or for disability pursuant to Section 2(a)(ii), the Date of Termination will be
the date on which the Executive receives the Notice of Termination from the
Company; and provided further, if the Executive is Terminated by reason of death
or disability pursuant to Section 2(a)(i) or 2(a)(ii), the Date of Termination
will be the last day of the month in which occurs the date of death or the
disability effective date, as the case may be.

     (g)  "Employee Benefits" means the perquisites, benefits and service credit
for benefits as provided under the plans and programs maintained by the Company,
including, but not limited to, plans and programs which are "employee benefit
plans" under Section 3(3) of the Employee Retirement Income  Security Act of
1974, as amended, and any amendment, or successor, to such plans or programs
(whether insured, funded or unfunded).

     (h)  "Good Reason" means the occurrence of any of the events listed in
Sections 2(b)(i) through 2(b)(vii), inclusive.

     (i)  "Incentive Pay" means an annual amount equal to the aggregate annual
bonus, in addition to Base Pay, made or to be made in regard to services
rendered in any calendar year or performance period pursuant to any bonus plan
of the Company.

     (j)  "Notice of Termination" means a written notice which (i) indicates the
specific provision in this Agreement relied upon, (ii) sets forth in reasonable
detail the facts and circumstances claimed to provide a basis for the
Termination under the provision so indicated, and (iii) if the effective date of
the Termination is other than the date of receipt of such notice, specifies the
effective date of Termination (which date will be not more than sixty (60) days
after the giving of such notice).  The failure by the Executive to set forth in
the Notice of Termination any fact or circumstance which contributes to a
showing that the Executive is
<PAGE>
 
entitled to the benefits intended to be provided by this Agreement will not
constitute a waiver of any right of the Executive hereunder or otherwise
preclude the Executive from later asserting such fact or circumstance in
enforcing the Executive's rights hereunder.

     (k)  "Severance Period" means the period of time commencing on the date of
an occurrence of a Change of Control and continuing until the earlier of (i) the
date which is two years following the occurrence of the Change of Control, and
(ii) the Executive's death.

     (l)  "Subsidiary" means an entity, at least a majority of the total voting
power of the then-outstanding voting securities of which is held, directly or
indirectly, by the Company and/or one or more other Subsidiaries or, for any
entity that is not a corporation, at least a majority of the then-outstanding
capital interests of which is so held.

     (m)  "Term" means (A) the period commencing on the date hereof and ending
on the second anniversary of the date hereof; provided, however, that commencing
on the date one year after the date hereof, and on each annual anniversary of
such date (such date and each annual anniversary thereof shall be hereinafter
referred to as the "Renewal Date"), unless previously terminated, the Term shall
be automatically extended so as to terminate two years from such Renewal Date,
unless at least sixty (60) days prior to the Renewal Date the Company shall give
notice to the Executive that the Term shall not be so extended, (B) if, prior to
a Change of Control, for any reason the Executive is Terminated or Terminates,
thereupon without further action the Term shall be deemed to have expired and
this Agreement will immediately terminate and be of no further effect, and (C)
in the event of a Change of Control, the Term will, without further action, be
considered to terminate at the expiration of the Severance Period.

     (n)  "Terminate" and correlative terms mean the termination of the
Executive's employment with the Company and any Affiliate or Subsidiary.

     (o)  "Warburg" means Warburg, Pincus Capital Partners, L.P., and/or any of
its affiliates.

2.   Termination Following a Change of Control:  (a)  If, during the Severance
     -----------------------------------------                                
Period, the Executive is Terminated, the Executive will be entitled to the
benefits provided by Sections 3 and 4 unless
<PAGE>
 
such termination is by reason of one or more of the following events:

          (i)    The Executive's death;

          (ii)   The permanent and total disability of the Executive as defined
in any long term disability plan of the Company, applicable to the Executive, as
in effect immediately prior to the Change of Control;

          (iii)  Cause; or

          (iv)   The Executive's voluntary Termination in circumstances in
which Good Reason does not exist.

     (b)  In the event of the occurrence of a Change of Control, the Executive
may Terminate during the Severance Period with the right to severance
compensation as provided in Sections 3 and 4 upon the occurrence of one or more
of the following events (regardless of whether any other reason, other than
Cause as hereinabove provided, for Termination exists or has occurred, including
without limitation other employment):

          (i)    An adverse change in the nature or scope of the authorities,
powers, functions, responsibilities, or duties attached to the position with the
Company, which the Executive held immediately prior to the Change of Control;

          (ii)   A reduction in the Executive's Base Pay as in effect
immediately prior to any Change of Control, or as it may have been increased
from time to time thereafter;

          (iii)  Any failure by the Company to continue in effect any plan or
arrangement providing Incentive Pay in which the Executive is participating at
the time of a Change of Control (or any other plans or arrangements providing
substantially similar benefits) or the taking of any action by the Company, any
Affiliate or Subsidiary which would adversely affect the Executive's
participation in any such plan or arrangement or reduce the Executive's benefits
under any such plan or arrangement in a manner inconsistent with the practices
of the Company prior to the Change of Control;

          (iv)   Any failure by the Company to continue in effect any Employee
Benefits in which the Executive is participating at the time of a Change of
Control (or any other plans or arrangements providing the Executive with
substantially similar benefits) or the taking of any action by the Company, an
Affiliate or Subsidiary which would adversely affect the Executive's
participation in or materially reduce the Executive's
<PAGE>
 
benefits under any Employee Benefits or deprive the Executive of any material
fringe benefit enjoyed by the Executive at the time of a Change of Control;

          (v)    The liquidation, dissolution, merger, consolidation, or
reorganization of the Company or transfer of all or substantially all of its
business and/or assets, unless the successor or successors (by liquidation,
merger, consolidation, reorganization, transfer, or otherwise) to which all or a
significant portion of its business and/or assets have been transferred
(directly or by operation of law) assumed all duties and obligations of the
Company under this Agreement pursuant to Section 9;

          (vi)   Without limiting the generality or effect of the foregoing, any
material breach of this Agreement by the Company or any successor thereto; or

          (vii)  Any action by the Company which causes the Executive's services
to be performed at a location which is more than thirty five (35) miles from the
location where the Executive was employed immediately preceding the date of the
Change of Control.

     (c)  Any Termination will be communicated by Notice of Termination
hereto given in accordance with Section 10 of this Agreement.

3.   Severance Compensation:  (a)  If, following the occurrence of a Change of
     ----------------------                                                   
Control, the Executive is Terminated by the Company during the Severance Period
other than in the circumstances set forth in Section 2(a)(i), 2(a)(ii), or
2(a)(iii), or if the Executive Terminates for Good Reason:

     (i)  The Company will pay to the Executive in a lump sum in cash within
five (5) business days after the later of the date on which the Company receives
the determination of the Accounting Firm required in Section 4 hereof or the
Date of Termination the aggregate of the amount (the "Severance Payment") equal
to two times the sum of (A) the Executive's Base Pay at the highest rate in
effect at any time within the 90-day period preceding the date the Notice of
Termination was given or, if higher, at the highest rate in effect at any time
within the 90-day period preceding the date of the first occurrence of a Change
of Control, and (B) an amount equal to the greatest amount of Incentive Pay
received by the Executive during any calendar year or portion thereof from and
<PAGE>
 
including the third calendar year prior to the first occurrence of a Change of
Control; and

     (ii) For the period of two years from the Date of Termination, the
Executive shall be eligible for participation in and shall receive all benefits
under such benefit plans, practices, policies and programs of the Company that
provide medical, prescription dental, or life insurance coverage, with the costs
of such participation to be paid by the Company to the same extent as prior to
the Executive's Termination.  In the event that such continued participation is
not allowed under the terms and provisions of such plans or programs, then in
lieu thereof, the Company shall acquire individual insurance policies providing
comparable coverage for the Executive; provided that if any such individual
coverage is unavailable, the Company shall pay to the Executive an amount equal
to the contributions that would have been made by the Company for such coverage
on the Executive's behalf if the Executive had remained in the employ of the
Company for the period referred to in the preceding sentence.

          (b)  There will be no right of set-off or counterclaim in respect of
any claim, debt, or obligation against any payment to or benefit for the
Executive provided for in this Agreement.

          (c)  Without limiting the rights of the Executive at law or in equity,
if the Company fails to make any payment or provide any benefit required to be
made or provided under this Agreement (including under this Section 3 or Section
6) on a timely basis, the Company will pay interest on the amount or value
thereof at an annualized rate of interest equal to the so-called composite
"prime rate" as quoted from time to time during the relevant period in the
Northeast Edition of The Wall Street Journal.  Such interest will be payable as
                     -----------------------                                   
it accrues on demand.  Any change in such prime rate will be effective on and as
of the date of such change.

          (d)  Notwithstanding any other provision hereof, the parties,
respective rights and obligations under this Section 3 and under Sections 4 and
6 will survive any termination or expiration of this Agreement following a
Change of Control or any Termination following a Change of Control for any
reason whatsoever.

4.   Excise and Other Taxes.  The Executive shall bear all expense of, and be
     ----------------------                                                  
solely responsible for, all federal, state, local or foreign taxes due with
respect to any payment received hereunder, including, without limitation, any
excise tax imposed by Section 4999 of the Internal Revenue Code of 1986, as
amended (the Code); provided, however, that all payments under this Agreement
shall be reduced to the extent necessary so that no portion thereof shall be
subject to the excise tax imposed by Section 4999 of the Code but only if, by
reason of such reduction, the net after-tax benefit
<PAGE>
 
received by the Executive shall exceed the net after-tax benefit received by the
Executive if no such reduction was made.  For purposes of this Section 4, "net
after-tax benefit" shall mean (i) the total of all payments and the value of all
benefits which the Executive receives or is then entitled to receive from the
Company that would constitute "parachute payments" within the meaning of Section
280G of the Code, less (ii) the amount of all federal, state and local income
taxes payable with respect to the foregoing calculated at the maximum marginal
income tax rate for each year in which the foregoing shall be paid to the
Executive (based on the rate in effect for such year as set forth in the Code
as in effect at the time of the first payment of the foregoing), less (iii) the
amount of excise taxes imposed with respect to the payments and benefits
described in (i) above by Section 4999 of the Code.  The foregoing determination
will be made by a nationally recognized accounting firm (the "Accounting Firm")
selected by the Executive and reasonably acceptable to the Company (which may
be, but will not be required to be, the Company's independent auditors).  The
Executive will direct the Accounting Firm to submit its determination and
detailed supporting calculations to both the Company and the Executive within
fifteen (15) days after the Date of Termination.  If the Accounting Firm
determines that such reduction is required by this Section 4, the Company shall
pay such reduced amount to the Executive in accordance with Section 3(a).  If
the Accounting Firm determines that no reduction is necessary under this Section
4, it will, at the same time as it makes such determination, furnish the
Company and the Executive an opinion that the Executive will not be liable for
any excise tax under Section 4999 of the Code.  The Company and the Executive
will each provide the Accounting Firm access to and copies of any books,
records, and documents in the possession of the Company or the Executive, as the
case may be, reasonably requested by the Accounting Firm, and otherwise
cooperate with the Accounting Firm in connection with the preparation and
issuance of the determinations and calculations contemplated by this Section 4.
The fees and expenses of the Accounting Firm for its services in connection with
the determinations and calculations contemplated by this Section 4 will be
borne by the Company.

5.   No Mitigation Obligation:  The Company hereby acknowledges that it will be
     ------------------------                                                  
difficult, and may be impossible, for the Executive to find reasonably
comparable employment following the Date of Termination.  The payment of the
severance compensation by the Company to the Executive in accordance with the
terms of this Agreement will be liquidated damages, and the Executive will not
be required to mitigate the amount of any payment provided for in this
<PAGE>
 
Agreement by seeking other employment or otherwise, nor will any profits,
income, earnings, or other benefits from any source whatsoever create any
mitigation, offset, reduction, or any other obligation on the part of the
Executive hereunder or otherwise.

6.   Legal Fees and Expenses:  If the Company has failed to comply with any of
     -----------------------                                                  
its obligations under this Agreement or in the event that the Company or any
other person takes or threatens to take any action to declare this Agreement
void or unenforceable, or institutes any litigation or other action or
proceeding designed to deny, or to recover from, the Executive the benefits
provided or intended to be provided to the  Executive hereunder, the Company
irrevocably authorizes the Executive from time to time to retain counsel of the
Executive's choice, at the expense of the Company, to advise and represent the
Executive in connection with any such interpretation, enforcement, or defense,
including without limitation the initiation or defense of any litigation or
other legal action, whether by or against the Company or any member of the
Board, officer, stockholder, or other person or entity affiliated with the
Company, in any jurisdiction.  The Company will pay and be solely financially
responsible for any and all attorneys' and related fees and expenses incurred by
the Executive in connection with such litigation.

7.   Employment Rights:  Nothing expressed or implied in this Agreement will
     -----------------                                                      
create any right or duty on the part of the Company or the Executive to have the
Executive remain in the employment of the Company, or any Affiliate or
Subsidiary prior to or following any Change of Control.

8.   Withholding of Taxes:  The Company may withhold from any amounts payable
     --------------------                                                    
under this Agreement all federal, state, city, or other taxes as the Company is
required to withhold pursuant to any law or government regulation or ruling.

9.   Successors and Binding Agreement:  (a)  The Company will require any
     --------------------------------                                    
successor (whether direct or indirect, by purchase, merger, consolidation,
reorganization, or otherwise) to all or substantially all of the business and/or
assets of the Company, by agreement in form and substance satisfactory to the
Executive, expressly to assume and agree to perform this agreement in the same
manner and to the same extent the Company would be required to perform if no
such succession had taken place.  This Agreement will be binding upon and inure
to the benefit of the Company and any successor to the Company, including,
without limitation, any persons acquiring directly or indirectly all or
substantially all of the business and/or assets of the Company, whether by
purchase, merger, consolidation, reorganization, or otherwise (and such
successor will thereafter be deemed the "Company" for the purposes of this
Agreement), but will not otherwise be assignable,
<PAGE>
 
transferable, or delegable by the Company.

     (b)  This Agreement will inure to the benefit of and be enforceable by the
Executive's personal or legal representatives, executors, administrators,
successors, heirs, distributees, and/or legatees.

     (c)  This Agreement is personal in nature and neither of the parties hereto
will, without the consent of the other, assign, transfer, or delegate this
Agreement or any rights or  obligations hereunder except as expressly provided
in Sections 9(a) and 9(b). Without limiting the generality or effect of the
foregoing, the Executive's right to receive payments hereunder will not be
assignable, transferable, or delegable, whether by pledge, creation of a
security interest, or otherwise, other than by a transfer by will or by the laws
of descent and distribution and, in the event of any attempted assignment or
transfer contrary to this Section 9(c), the Company will have no liability to
pay any amount so attempted to be assigned, transferred, or delegated.

10.  Notices:  For all purposes of this Agreement, all communications,
     -------                                                          
including, without limitation, notices, consents, requests, or approvals,
required or permitted to be given hereunder will be in writing and will be
deemed to have been duly given when hand delivered or dispatched by electronic
facsimile transmission (with receipt thereof orally confirmed), or two business
days after having been mailed by United States registered or certified mail,
return receipt requested, postage prepaid, or one business day after having been
sent by a nationally recognized overnight courier service, addressed to the
Company (to the attention of the General Counsel of the Company) at its
principal executive office and to the Executive at the Executive's principal
residence, or to such other address as any party may have furnished to the other
in writing and in accordance herewith, except that notices of changes of address
will be effective only upon receipt.

11.  Governing Law:  The validity, interpretation, construction, and performance
     -------------                                                              
of this Agreement will be governed by and construed in accordance with the
substantive laws of the State of Connecticut, without giving effect to the
principles of conflict of laws of such State, to the extent not preempted by
applicable federal law.

12.  Validity:  If any provision of this Agreement or the application of any
     --------                                                               
provision hereof to any person or circumstances is held invalid, unenforceable,
or otherwise illegal, the remainder
<PAGE>
 
of this Agreement and the application of such provision to any other person or
circumstances will not be affected, and the provision so held to be invalid,
unenforceable, or otherwise illegal will be reformed to the extent (and only to
the extent) necessary to make it enforceable, valid, or legal.

13.  Non-Exclusivity of Rights:  Nothing in this Agreement will prevent or limit
     -------------------------                                                  
the Executive's present or future participation in any benefit, bonus,
incentive, or other plan or program provided by the Company or any Affiliate or
Subsidiary for which the Executive may qualify, nor will this  Agreement in any
manner limit or otherwise affect such rights as the Executive may have under any
stock option or other agreements with the Company or any Affiliate or
Subsidiary.  Amounts or benefits which are vested or which the Executive is
otherwise entitled to receive under any plan or program of the Company at or
subsequent to the Date of Termination will be payable in accordance with such
plan or program, except as otherwise expressly provided in this Agreement;
provided, however, that any amounts received by the Executive pursuant to this
Agreement shall be in lieu of any benefits which the Executive is entitled to
receive or may become entitled to receive under any reduction-in-force or
severance pay plan or practice which the Company now has in effect or may
hereafter put into effect, any other benefits to which the Executive may be
entitled under any individual agreement of employment with the Company which
would provide a benefit to the Executive upon the occurrence of a Change of
Control of the Company, and any severance benefits required under federal or
state law to be paid to the Executive.

14.  Miscellaneous:  (a) No provision of this Agreement may be modified, waived,
     ------------- 
or discharged unless such waiver, modification, or discharge is agreed to in
writing signed by the Executive and the Company. No waiver by either party
hereto at any time of any breach by the other party hereto or compliance with
any condition or provision of this Agreement to be performed by such other party
will be deemed a waiver of similar or dissimilar provisions or conditions at the
same or at any prior or subsequent time. No agreements or representations, oral
or otherwise, express or implied with respect to the subject matter hereof have
been made by either party which are not set forth expressly in this Agreement.
References to Sections are to references to Sections of this Agreement.

     (b)  The Executive and the Company acknowledge that this Agreement
supersedes any other agreement between them concerning the subject matter
hereof, other than the Employment Agreement between the Executive and the
Company dated as of November 4, 1996.
<PAGE>
 
          IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed and delivered as of the date first above written.

                              ADVO, Inc.



                              By /s/ Robert Kamerschen
                                -------------------------------    
                                Robert Kamerschen
 
                               
                                /s/ Gary M. Mulloy
                                ----------------------------
                                Gary M. Mulloy

<PAGE>
 
                                                                    Exhibit 10.O

     This Information Technology Services Agreement ("Agreement"), dated as of
     July 16, 1996, is by and between ADVO, Inc., a corporation having a place
     of business at One Univac Lane, Windsor, CT 06095 ("ADVO"), and Integrated
     Systems Solutions Corporation, {d/b/a/ISSC}, a wholly owned subsidiary of
     International Business Machines Corporation, having its headquarters at
     Route 100, Somers, NY 10589 ("ISSC"). ADVO and ISSC agree that the
     following terms and conditions will apply to services provided by ISSC
     under this Agreement. ADVO and ISSC may be referred to individually as a
     "Party" and collectively as the "Parties".

1.0  Background and Objectives 

     ADVO desires that the Information Technology Services as described herein
     and currently performed by or for ADVO be performed and managed by ISSC.
     ISSC has conducted due diligence to determine its ability to perform and
     manage such activities and responsibilities and desires to provide the
     Information Technology Services, defined herein, to ADVO.

     ADVO's objectives in entering into this Agreement are as follows:

     a)  establishing a price for the known scope of work so that ADVO's
         expenditures on information technology services for this work would be
         no higher under the Agreement than they would have been if ADVO
         continued to perform the same arrangements on its own;

     b)  structuring the provisions concerning future services for unknown scope
         or the migration of services from a mainframe environment to a mid-
         range or server environment so that ADVO's costs for such future
         services or costs of and after migration would be at least as favorable
         to ADVO under the Agreement as they would have been if ADVO had not
         entered into the Agreement and performed such future services on its
         own; and

     c)  assuring that the Services are delivered in a way that

         1)   does not unnecessarily increase ADVO's dependence on ISSC, or
              ADVO's costs, for New Services or for services after the
              termination of this arrangement;

         2)   minimizes the costs and effort of ADVO's migration from ISSC at
              the termination of the Agreement; and

         3)   does not reduce ADVO's ability to take advantage of new technology
              in order to improve its services or reduce its costs.

     ISSC will assist ADVO in achieving the above objectives as further set
     forth herein.

     After careful evaluation of ISSC's proposals and other alternatives, ADVO
     agrees to purchase from ISSC the Information Technology Services during the
     Term. This Agreement documents
<PAGE>
 
     the terms and conditions under which ADVO agrees to purchase and ISSC
     agrees to provide the Services.

2.0  Definitions, Documents and Term 

2.1  General Definitions 

     As used in this Agreement:

     a)  "Additional Resource Charge Rate" ("ARC Rate") means the charge for
         additional utilization of a Resource Unit in excess of its Baseline, as
         set forth in the Supplement and Schedule J.

     b)  "AD/M Services" means both Applications Development and Applications
         Maintenance Services.

     c)  "ADVO Machines" means Machines within the Data Center and Network that
         are owned, leased or rented and retained by ADVO after the Commencement
         Date and that are used by ISSC so that ISSC may provide the Services.
         ADVO retains financial responsibility for ADVO Machines. ADVO Machines
         are listed in Schedule C.

     d)  "ADVO Network" means the Machines and Software located at 239 West
         Service Road, Hartford, CT 06120 as of the Commencement Date and any
         other locations at which Machines may be installed or relocated from
         time to time in accordance with this Agreement.

     e)  "Affiliate" means, with respect to a Party, any entity at any time
         controlling, controlled by or under common control with, such Party.
         The term "Control" as used in this Agreement shall mean the legal,
         beneficial or equitable ownership, directly or indirectly, of more than
         50% of the aggregate of all voting equity interests in such entity.

     f)  "Annual Services Charge" means the fixed charge to ADVO for ISSC's
         provision of the Services and includes the quantity of Resource Units
         set forth under Baselines in the Supplement.

     g)  "Applications Development" means the programming of:

         1)   any new applications software and changes or enhancements to such
              new applications software which provide new or additional
              functionality including the projects identified in Exhibit E-3 of
              Schedule E;

         2)   regulatory/statutory mandated changes;

         3)   version upgrades to Applications Software; and

         4)   changes or enhancements to existing Applications Software, which
              provide new or additional functionality, including as a project to
              be specified on Exhibit E-3 of Schedule E, making those
              applications identified on Schedule A as Year 2000 critical,
<PAGE>
 
     Year 2000 Compliant.

     Programming effort shall include the pre and post development analyses,
     planning, design, coding, testing, installation, provision of a single set
     of program and training documentation per Applications Software program and
     Training necessary to complete the task.

     h)  "Applications Maintenance" consists of the activities which address
         changes, corrections, and additional functions that are required once
         an application is put into production after development. These
         activities fall into the following categories:

         1)   "Corrective" means actions taken which result in the fixing or
              restoration of defective Applications Software features or
              functions or otherwise eliminates errors or failures associated
              with processing the data. This includes emergency repair and
              recovery activities.

         2)   "Perfective" means actions taken which result in improved quality,
              performance, reliability, efficiency, maintainability or usability
              of the application.

         3)   "Vendor Release Upgrade" means actions taken which result in the
              installation and available use of later or more recent releases
              and/or versions of third party software.

     Applications Maintenance does not include changes for correcting date-
     handling problems related to the change in millennium (Year 2000); such
     changes are within the scope of Applications Development.

     i)  Applications Software" means those programs and programming, including
         all supporting documentation and media, that perform specific user
         related data processing and telecommunication tasks. Applications
         Software is listed in Schedule A.

     j)  "Baseline" means the specified quantity of resources for a resource
         category included within the Annual Services Charge, as set forth in
         the Supplement and Schedule J.

     k)  "Channel Extension Services" means the connectivity between the ISSC
         Data Center and input/output devices in the ADVO Network. Channel
         Extension Services includes Network Control Program ("NCP") support but
         does not include maintenance for the Model 3745-170 Transmission
         Control Unit.

     l)  "Commencement Date" means July 16, 1996. 

     m)  "Data Center" means both the ISSC Data Center and the ADVO Network.

     n)  "End User Locations" means those locations within ADVO's sites at which
         End User Machines, equipment and associated software
<PAGE>
 
         are located, which locations are facilities or floors in facilities
         outside the Data Center.

     o)  "End Users" means users of Services who are authorized to receive such
         Services within ADVO.

     p)  "End User Machines" means all workstations, terminals, LAN servers,
         printers and associated peripheral equipment which satisfy the
         following criteria:

         1)   owned or leased by ADVO;

         2)   located at End User Locations; and

         3)   operated by End Users.

     q)  "Function Points" ("FP" or "FPs") means the metric used to measure the
         functional output of AD/M Services as defined by the International
         Function Points Users Group ("IFPUG") Function Point Counting Practices
         Manual, or IFPUG's designated successor.

     r)  "Information Technology Services" ("Services") means those services and
         functions which ISSC agrees to provide to ADVO pursuant to this
         Agreement.

     s)  "ISSC Data Center" means the Machines and Software to be located at an
         ISSC location to include Southbury, CT and at such other locations as
         ISSC may establish thereafter upon prior notification to ADVO with
         information on such new location and an opportunity to comment provided
         to ADVO and the data line connecting the ISSC Data Center to the ADVO
         Network.

     t)  "ISSC Machines" means Machines within the Data Center and Network which
         are provided by ISSC on or after the Commencement Date in order to meet
         its obligations under this Agreement. ISSC Machines which are located
         at ADVO facilities are listed in Schedule D.

     u)  "Licenses" means those written contractual arrangements under which
         ADVO received the right to use and maintenance for software products
         for which ISSC has undertaken financial and administrative
         responsibility as of the Maintenance Period Date as specified on
         Schedule F. Licenses are listed in Schedule F.

     v)  "Losses" means all losses, liabilities, damages and claims (including
         taxes), and all related costs and expenses (including any and all
         reasonable attorneys' fees and reasonable costs of investigation,
         litigation, settlement, judgment, interest and penalties).

     w)  "Machines" means both ADVO Machines and ISSC Machines. 

     x)  "Network" means all Machines, associated attachments, features and
         accessories, Software, lines and cabling used to connect and
<PAGE>
 
         transmit data and voice.

     y)  "Performance Standards" means the service levels and performance
         responsibilities under which the Services will be provided. The
         Performance Standards are described and listed in Schedule E.

     z)  "Reduced Resource Credit Rate" ("RRC Rate") means the credit for
         reduced utilization of a Resource Unit below the Baseline, as set forth
         in the Supplement and Schedule J.

     aa) "Required Consents" means any consents or approvals required for the
         licensing or transfer of the right to use applicable facilities, space,
         equipment, Software or third party services to ISSC.

     ab) "Resource Unit" ("RU") means a particular unit of resource utilization,
         as described in Schedule J, which is used to determine "Additional
         Resource Charges" ("ARCs") and "Reduced Resource Credits" ("RRCs") as
         described in Section 6 and Schedule J.

     ac) "Software" means both Applications Software and Systems Software.

     ad) "Systems Software" means those programs and programming, including all
         supporting documentation and media, that perform tasks basic to the
         functioning of the data processing and telecommunication equipment and
         which are required to operate the Applications Software or otherwise
         support the provision of Services by ISSC. Systems Software is listed
         in Schedule B.

     ae) "Training" means providing to an ADVO focal point such Applications
         Development documentation and/or information as ADVO reasonably
         determines it requires to allow the focal point to provide training to
         End Users.

     af) "Year 2000 Compliant" means the ability of a piece of software to
         correctly interpret and manipulate the relationship between 19XX and
         20XX date-related data (where "X" is an integer between 0 and 9)
         without resulting in or causing logical or mathematical
         inconsistencies.

2.2  Associated Contract Documents 

     This Agreement also includes:

     a)  a Supplement ("Supplement") containing the charges, Term, and certain
         other necessary information; and

     b)  Schedules A through P which will be updated by ISSC as necessary or
         appropriate during the Term; provided, however, that no changes to the
         Schedules shall become effective unless agreed to in writing by both
         Parties.
<PAGE>
 
2.3  Term 

     The term of this Agreement will begin as of 12:01 a.m. on the Commencement
     Date and will end as of 12:00 midnight on June 30, 2006 (the "Term"),
     unless earlier terminated or extended in accordance with this Agreement.

2.4  Renewal and Expiration 

     ISSC agrees to notify ADVO whether it desires to renew this Agreement and
     of the proposed prices and terms to govern such renewal not less than 18
     months prior to the expiration of the Term. If ISSC notifies ADVO that it
     desires to renew this Agreement, ADVO agrees to inform ISSC in writing
     whether it desires to renew not less than six months prior to the
     expiration of the Term.

     If ADVO notifies ISSC that it desires to renew the Agreement, but the
     Parties are unable to agree upon renewal prices, terms and conditions as of
     six months prior to the expiration of the Term, this Agreement will be
     extended for one year at the then current prices, terms and conditions. If
     the Parties are unable to reach agreement on renewal during such extension
     period, this Agreement will expire at the end of such extension period.

3.0  Overview 

3.1  Transition of Services 

     a)  There will be a transition period ("Transition Period") during which
         transition shall be accomplished in accordance with the Transition Plan
         more fully described in Schedule H. ISSC shall migrate the information
         technology services performed by or for ADVO from ADVO to the ISSC Data
         Center. During the Transition Period, ADVO will be responsible for
         providing such services. The Transition Period may be extended by
         mutual agreement of the Parties.

     b)  During the Transition Period, the Parties will commence and complete a
         written plan to be mutually agreed upon that is consistent with
         Schedule H. Such plan shall be set forth in Section H-2 of Schedule H
         for the transition of the necessary resources from ADVO to ISSC. ADVO
         will cooperate with ISSC in accomplishing all aspects of the
         transition, including the commitment of the resources necessary to
         complete the transition during the Transition Period. An outline of the
         tasks necessary to accomplish the migration of the Services to ISSC is
         set forth in Section H-1 of Schedule H.

     c)  The Transition Plan will provide that at least two weeks prior to the
         cutover date to the ISSC Data Center from ADVO, as set out in the
         Transition Plan, ISSC will have established and tested systems at the
         ISSC Data Center which are capable of functionally duplicating all data
         processing Services then being
<PAGE>
 
         performed by ADVO. Prior to cutover to the ISSC Data Center, ISSC will
         implement the portion of the Transition Plan which will require testing
         designed to establish that the ISSC Data Center is capable of providing
         such Services.

     d)  ISSC shall maintain the redundancy described in subsection 3.1(c), at
         no additional cost to ADVO, for at least two weeks after cutover to the
         ISSC Data Center (the "Redundancy Period"). The Redundancy Period shall
         end on October 19, 1996 unless there is a cutback to the redundant
         facility prior to that date. If there is such a cutback, the Parties
         will use all reasonable efforts to cut over on as timely a basis as
         practicable. In no event shall the redundancy be maintained beyond
         December 15, 1996. In order to maintain redundancy during the
         Redundancy Period, ISSC will not use ADVO Machines to provide the data
         processing Services, except as necessitated by a failure of the
         transition to the ISSC Data Center, as set out below. As further set
         out below, ISSC shall be responsible for the reasonable, necessary and
         verified additional direct costs to ADVO of such redundancy, including
         any such incurred software license charges during the Redundancy
         Period. The Transition Plan shall include provisions for cutting back
         to ADVO's system if, during the Redundancy Period, either:

         1)   the weekly average for Systems Availability, as defined in
              Schedule E, falls below 90%; or

         2)   there is any single outage of greater than 8 hours in any rolling
              24 hour period impacting Systems Availability.

     e)  The Transition Plan will provide for migration to the ISSC Data Center
         on or before September 29, 1996 or October 5, 1996 as the case may be.
         However, if during the Redundancy Period ISSC fails to complete the
         Customer Test milestone, as set out in the Transition Plan, then:

         1)   ADVO may delay migration to the ISSC Data Center until December
              15, 1996 (the "Hold Period"). During the Hold Period ISSC shall be
              responsible for providing the data processing Services described
              herein using the Machines, necessary personnel and facilities then
              employed by ADVO.

         2)   During the Hold Period ADVO represents that its total liquidated
              damages arising out of or related to such delay will total
              $1,568,000. ISSC will proportionately credit this amount on a
              monthly basis, as ADVO's sole and exclusive remedy for such delay,
              against each month's portion of the Annual Services Charge during
              the Hold Period.

3.2  Staff

     a)  ADVO will use reasonable efforts to maintain staffing of the ADVO
         Network, AD/M functions, and print operations prior to and during the
         Transition Period; provided, however, that ADVO shall
<PAGE>
 
         not be obligated to increase staffing levels.

     b)  During the Transition Period ISSC or its subcontractors may interview
         those ADVO employees listed on Schedule O (the "Affected Associates").
         All Affected Associates designated on Schedule O as "Data Center" will
         be interviewed. ISSC may waive the interviews for those Affected
         Associates designated on Schedule O as "Key Associate" and as "AD/M".

     c)  Upon the Commencement Date, if not made previously, ISSC will make
         offers for employment to those ADVO employees designated on Schedule O
         as "Key Associate" and "AD/M" provided they:

         1)   are employed by ADVO as of the date the offer is made; 

         2)   have submitted an application for employment; 

         3)   meet ISSC's customary preemployment screening procedures for
              interviews, drug screening, and background verification; and

         4)   accept the offer of employment from ISSC within seven days from
              the date the offer is made.

     d)  By no later than 90 days after the Commencement Date, ISSC will offer
         employment to those Affected Associates designated on Schedule O as
         "Key Associate" and as "Data Center" provided they satisfy sections
         3.2.(c)(1) through 3.2.(c)(4) above. All other Affected Associates
         designated on Schedule O as "Data Center" but not as "Key Associate"
         will be considered for positions at other ISSC locations.

     e)  ISSC or its subcontractors will be solely responsible for making any
         hiring decisions regarding the Affected Associates.

     f)  All Affected Associates remaining on ADVO's payroll shall perform their
         duties under the direction and control of ADVO and will be treated as
         ADVO employees for all purposes throughout the Transition Period;
         provided, however, that nothing herein shall be interpreted so as to
         relieve ISSC of its obligations to provide the Services as of the
         Commencement Date.

     g)  Replacements for the Affected Associates shall be selected by ISSC as
         it deems necessary consistent with Section 4.1(d), and ISSC shall have
         financial responsibility for salary and benefits for replacements of
         Affected Associates.


     h)  Each offer of employment to an Affected Associate shall include:

         1)   an initial base salary not less than the base salary each such
              Affected Associate currently receives from ADVO; and

         2)   a benefits package, equivalent to the package available to ISSC 
<PAGE>
 
              employees who have accrued the same number of years of service
              with ISSC that the Affected Associate has accrued with ADVO. The
              benefits package includes (i) vacation days, up to ISSC's cap, and
              (ii) current participation in retirement benefits.

     i)  ISSC shall conduct all employment practices described herein in
         accordance with all applicable laws.

3.3  Software 

     As of the Commencement Date, and from time to time thereafter, ADVO will
     make the Software available to ISSC solely for the purpose of providing the
     Services and ISSC will be responsible for managing the Systems Software
     Licenses listed in Schedule F and for paying all related expenses,
     including the Systems Software maintenance fees beginning after the
     maintenance period date specified in Schedule F. Subject to the Parties
     obtaining any Required Consents in accordance with Section 3.4, ISSC will
     comply with all obligations of ADVO, including those of nondisclosure,
     under any such Systems Software License to the extent such obligations were
     disclosed to ISSC on or before the Commencement Date, and from time to time
     thereafter, through receipt by ISSC of a copy of the relevant documents,
     the receipt of which will be acknowledged by ISSC. ADVO represents and
     warrants that all obligations with respect to such Software Licenses
     accruing prior to the Commencement Date have been satisfied.

3.4  Required Consents

     ADVO shall be responsible for obtaining all Required Consents necessary to
     enable ISSC to use the Software and ADVO Machines except for Required
     Consents from ISSC Affiliates, which shall be obtained by ISSC. ADVO shall
     bear the costs, if any, of obtaining all Required Consents except for
     Required Consents from ISSC Affiliates, the costs of which shall be borne
     by ISSC. In the event that any Required Consent is not obtained with
     respect to the Software Licenses and ADVO Machines, then, unless and until
     such Required Consents are obtained, the Parties shall cooperate with each
     other in achieving a reasonable alternative arrangement for ADVO to
     continue to process its work with minimum interference to its business
     operations. Such failure by ADVO to obtain any Required Consent shall not
     per se be a breach of this Agreement by ADVO to the extent it participates
     in the foregoing.

3.5  Agency and Disbursements 

     Beginning on October 1, 1996, ISSC will pay the Software vendors and
     suppliers listed in Schedule F or reimburse ADVO in a timely manner for
     payments made by ADVO to such vendors and suppliers for periods after the
     maintenance period date specified in Schedule F.
<PAGE>
 
     ADVO appoints ISSC as its limited agent for the purposes of administration
     and payment as it pertains to the Software Licenses and ADVO shall not
     terminate, extend or amend such Software Licenses without the prior written
     approval of ISSC. ADVO agrees to promptly notify all the appropriate third
     parties of such appointment, such reasonable notification shall not be
     deemed to violate any confidentiality obligation of ADVO to ISSC.

     ISSC may terminate, cancel, substitute or change such Software Licenses as
     it chooses so long as ISSC continues to perform the Services in the manner
     required by this Agreement, provided ISSC (i) demonstrates to ADVO's
     satisfaction that any new arrangement can be migrated upon termination of
     this Agreement, and (ii) ISSC obtains ADVO's prior written consent which
     consent shall not unreasonably be withheld. Further, ISSC shall promptly
     pay or reimburse ADVO for any termination penalties, damages payable by
     ADVO to such third parties that are directly attributable to ISSC's
     decision to breach the third party agreement or to other termination
     charges associated with and paid by ADVO for such action.

3.6  Joint Verification 

     During the 90 day period following the Commencement Date, ISSC and ADVO
     reserve the right to inventory, validate and update, any information that
     is reflected in or omitted from the attached Supplement or Schedules. If
     discrepancies are detected during such period, the Parties shall attempt to
     negotiate in good faith modifications to the Supplement or Schedules and/or
     an equitable adjustment to the Annual Services Charge. If the Parties are
     unable to reach agreement on modifications or an equitable adjustment, then
     the Parties will submit the matter to the Joint Advisory Committee for
     dispute resolution as specified in Section 16 of this Agreement.

     Nothing in this Section shall prevent the Parties from exercising any other
     remedies available to them at law or under this Agreement; including, but
     not limited to, any termination remedies.

3.7  Other Obligations 

     Beginning on the earlier of the date this Agreement is executed by the
     Parties or the Commencement Date, ADVO will not enter into any new or amend
     any existing agreements or arrangements, written or oral, affecting or
     impacting upon Affected Associates or Software Licenses, as specified in
     the various Schedules to this Agreement, without the prior written consent
     of ISSC, which consent shall not unreasonably be withheld.

3.8  Software Currency

     The Parties agree to maintain reasonable currency for releases and versions
     of Software, unless otherwise mutually agreed. For
<PAGE>
 
     purposes of this Section, "reasonable currency" shall mean that the
     installed version or release is no more than one version or release older
     than the newest commercially-available version or release, unless otherwise
     agreed to by the Parties, and subject to the Change Management Procedures
     outlined in Section 4.5(b). If, upon the Commencement Date, any Software is
     not reasonably current, the Parties will not be obligated to bring such
     Software into reasonable currency immediately. The Parties will, as part of
     the AD/M Services described in Schedule E, prepare a plan for either (a)
     bringing the Software into reasonable currency, or (b) replacing the
     Software.

     In the event either Party requests the other Party to delay upgrading of
     specific Software beyond the reasonable currency period or requires
     operation and maintenance of multiple versions of Software, the other Party
     shall do so, provided, that if such Party:

     a)  is prevented from taking economic or performance advantage of
         technological advancements in the industry; or

     b)  incurs additional costs (e.g., Software support costs due to withdrawal
         of maintenance by the licensor, multiple version charges, etc.); then,

         the requesting party will either update the Software to the current
         level or reimburse the other party for any increased costs incurred
         pursuant to the above.

         In addition, in the case where ADVO is the requesting Party, ADVO shall
         relieve ISSC from compliance with any related Performance Standards
         until such time as the affected Software is deemed current to the
         extent such failure to comply is a direct result of delayed upgrading.

3.9  ADVO Approvals and Notification

     For those areas of the Services where ADVO:

     a)  has reserved right-of-approval or consent or agreement;

     b)  is required to provide notification; and/or

     c)  is required to perform a responsibility set forth in this Agreement;
         and

         such approval, consent, notification or performance is delayed or
         withheld by ADVO without authorization or right (which authorization or
         right shall be deemed to include the right of ADVO to reasonably object
         or to deny consent) beyond the period provided in this Agreement or the
         Schedules and such delay or withholding is not caused by ISSC and
         affects ISSC's ability to provide the Services under this Agreement,
         then ADVO will relieve ISSC of the responsibility for that portion of
         the
<PAGE>
 
         Services affected by the delay or withholding during the period such
         approval, consent, notification or performance is delayed or withheld
         beyond the period provided in this Agreement or the Schedules and ADVO
         will reimburse ISSC for all additional expenses, if any, incurred
         during such period as a result thereof.

         For purposes of this Agreement, if a time period is not specified for
         such approval, consent, agreement, notification or performance, then
         such time period shall be deemed to be not greater than ten business
         days.

4.0  ISSC Responsibilities 

4.1  ISSC Personnel 

     ISSC will designate, prior to the Commencement Date, an ISSC Project
     Executive to whom all ADVO's communications may be addressed and who has
     the authority to act for and bind ISSC and its subcontractors in connection
     with all aspects of this Agreement.

     a)  ISSC shall cause the person assigned to the position of Project
         Executive to devote substantially his or her full time and effort to
         the provision of the Services under this Agreement, and to the extent
         such Services are not provided from a dedicated facility, to the
         operation and management of the Data Center and AD/M staff. Before
         assigning an individual to the position of Project Executive, whether
         the individual is initially assigned or is subsequently assigned, ISSC
         shall:

         1)   notify ADVO of the proposed assignment; 

         2)   introduce the individual to appropriate ADVO representatives; and

         3)   consistent with ISSC's personnel practices, provide ADVO with any
              other information about the individual reasonably requested by
              ADVO.

              ISSC agrees to discuss with ADVO any objections ADVO may have to
              such assignment and attempt to resolve such concerns on a mutually
              agreeable basis.

     b)  ISSC will undertake to minimize change of the Project Executive and
         will give ADVO at least 30 days advance notice of a change of the
         Project Executive and will discuss with ADVO any objections ADVO may
         have to such change.

     c)  In the event that ADVO reasonably and in good faith determines that it
         is not in the best interests of ADVO for any ISSC employee or
         subcontractor to continue performing any of the Services, then ADVO
         shall give ISSC written notice specifying the reasons for its position
         and requesting that the employee or
<PAGE>
 
         subcontractor be replaced. Promptly after its receipt of such a notice,
         ISSC shall investigate the matters stated in such notice and, if it
         determines that ADVO's concerns are reasonable, ISSC shall take
         appropriate action.

    d)   The Parties agree that it is in their best interests to keep the
         turnover rate of the ISSC and ISSC subcontractor personnel performing
         the Services to a reasonably low level. Accordingly:

         1)  for at least the first nine months following the Commencement Date,
             ISSC will not reassign any Affected Associate, for so long as the
             Affected Associate continues to be employed by ISSC, in a way that
             prevents him or her from spending substantially all of his or her
             time performing Services hereunder unless the Affected Associate
             requests reassignment or unless ADVO consents to such reassignment,
             which consent shall not be unreasonably withheld; and

         2)  for so long as the Affected Associate continues to be employed by
             ISSC, ISSC will not reassign any Affected Associate identified on
             Schedule O as "Critical/System", unless the Affected Associate
             requests reassignment or unless ADVO consents to such reassignment,
             which consent shall not be unreasonably withheld, until the earlier
             of: (i) full documentation of the system for which the Affected
             Associate was responsible in a form reasonably satisfactory to
             ADVO, or (ii) replacement of the system for which the Affected
             Associate was responsible.

    Further, if ADVO reasonably determines that the personnel turnover rate is
    or may be excessive and so notifies ISSC, ISSC shall provide data regarding
    the turnover rate and shall meet with ADVO to discuss the reasons for the
    turnover rate. If reasonably requested by ADVO, ISSC shall submit to ADVO
    its proposals for reducing the turnover rate, or seeking to prevent an
    excessive turnover rate, and the Parties shall mutually agree on a program
    promptly to maintain or reduce the turnover rate to an acceptable level, as
    appropriate. In any event, notwithstanding transfer or turnover of
    personnel, ISSC remains obligated to perform the Services without
    degredation and in accordance with this Agreement.

    4.2 Standards 

        ISSC agrees that: 

        a)  all Services performed by ISSC for ADVO will be performed in a
            professional and workmanlike manner in accordance with industry
            standards and practices applicable to the performance of such
            Services; and

        b)  its performance of the Services will meet or exceed each of the
            applicable Performance Standards.

    4.3 Efficient Use of Resources 
<PAGE>
 
     ISSC shall take reasonable action, taking into account economic
     circumstances, to efficiently use resources that will be chargeable to ADVO
     under this Agreement including, but not limited to:

     a)  making schedule adjustments (consistent with ADVO's priorities and
         schedules for the Services and ISSC's obligation to meet the
         Performance Standards);

     b)  delaying the performance of noncritical functions within established
         limits; and

     c)  tuning or optimizing the systems used to perform the Services. 

4.4  Technological Advancements 

     ISSC agrees to take reasonable action, taking into account economic
     circumstances, without an increase in charges to ADVO, subject to the
     provisions of Section 6.5 and the Performance Standards, to provide the
     Services to ADVO at a technological level that will enable ADVO to take
     advantage of technological advancement in its industry.

     Further, ISSC may, at ISSC's option and expense, implement technological
     advancements relative to the provision of the Services; provided, however,
     ISSC continues to perform the Services in accordance with the Performance
     Standards set forth in this Agreement. Notwithstanding the foregoing, ISSC
     shall not without ADVO's express consent, and unless only in effect during
     the Term, implement any technological advancement that materially adversely
     affects ADVO's ability, at expiration or termination of this Agreement, to
     migrate to: (i) another technology platform, or (ii) another services
     provider, or (iii) ADVO itself.

     If such technological advancement(s) will have an effect on any Baseline(s)
     and/or ARC/RRC Rate(s) for any resource provided under the Agreement, ISSC
     will normalize such affected Baseline(s) and/or ARC/RRC Rate(s), consistent
     with the rebaselining procedures set forth in Schedule J, so that ADVO
     receives the same level of performance and the same price-performance as
     provided under the methodology used at inception of this Agreement. ISSC
     will review with ADVO the conversion methodology (e.g., benchmarking,
     historical data, etc.) which ISSC used to support such adjustment(s).

     ISSC will explore the implementation of technological advancements
     reasonably requested by ADVO.

4.5  Management and Control 

     a)  Within 180 days after the Commencement Date, ISSC shall provide a
         manual describing the operating processes and procedures relating to
         the performance of the Services (the "Procedures
<PAGE>
 
         Manual"). Recognizing that certain components of the Procedures Manual
         need to be completed in advance of 180 days, the Parties agree to
         deliver such priority components in accordance with the timeframe set
         forth in Schedule H.

         1)   The Procedures Manual shall be provided to ADVO for review,
              comment, and approval, and any reasonable comments or suggestions
              of ADVO will be incorporated therein.

         2)   ISSC shall periodically update the Procedures Manual, subject to
              ADVO's reasonable approval, to reflect any changes in the
              operations or procedures described therein.

         3)   ISSC shall perform all Services in accordance with the Procedures
              Manual.

     b)  Within 180 days after the Commencement Date, ISSC shall provide the
         "Change Management Procedures", which shall include, at a minimum,
         that:

         1)  ISSC will make no change which may adversely affect the business
             operations of ADVO without first obtaining approval from ADVO.
     
         2)  ISSC will assure that all programs are moved from the application
             development and test environments to the production environment in
             a controlled and documented manner.
    
         3)  ISSC will schedule all Data Center and AD/M projects so as not to
             unreasonably interrupt ADVO business operations.
    
         4)  ISSC will prepare monthly, a rolling quarterly "look ahead"
             schedule for ongoing and planned Data Center and AD/M changes. The
             status of changes will be monitored and tracked against the
             applicable schedule.

         5)  ISSC will document and provide to ADVO a notification of all Data
             Center and AD/M changes performed for emergency purposes or as
             otherwise not precluded in Section 4.5(b)(1) as soon as
             practicable, but in no event later than five business days after
             change was made.

     Regardless of whether the Procedures Manual or Change Management Procedures
     or components thereof are completed on schedule, unless otherwise specified
     in the Transition Plan in accordance with Schedule H, the above procedures
     will be applicable from the Commencement Date.
    
     The Change Management Procedures will be included in the Procedures Manual
     and shall be provided to ADVO for review, comment, and approval, and any
     reasonable comments or suggestions of ADVO will be incorporated therein.

    c)  Upon reasonable request by ADVO, ISSC will provide periodic reports to
        ADVO that will include, at a minimum, the following:
<PAGE>
 
         1)   a monthly performance report documenting ISSC's performance with
              respect to the Performance Standards;

         2)   a weekly project schedule report containing the information
              described in Section 4.5(b)(5);

         3)   a monthly change report setting forth a record of all changes
              performed during the previous month; and

         4)   a monthly report describing ADVO's utilization of each particular
              type of RU during such month, and comparing such utilization to
              the then applicable Baseline for each RU.

     ISSC will provide ADVO with such documentation and other information as may
     be reasonably requested by ADVO from time to time in order to verify the
     accuracy of the reports specified above.

     d)  The Parties will mutually determine an appropriate set of periodic
         meetings to be held between representatives of ADVO and ISSC. ISSC will
         attend all such meetings. The agenda will be mutually agreed upon in
         advance by the Parties. At a minimum, these meetings will include the
         following:

         1)   a weekly meeting among operational personnel to discuss ongoing
              issues relating generally to daily performance and planned or
              anticipated activities and changes;

         2)   a monthly management meeting to review the performance report, the
              project schedule report, the changes report, and such other
              matters as appropriate; and

         3)   a quarterly senior management meeting to review relevant contract
              and performance issues.

     All meetings will have a published agenda issued by ISSC sufficiently in
     advance of the meeting to allow meeting participants a reasonable
     opportunity to prepare for the meeting.

4.6  Machines 

     ISSC will provide the Services using ISSC and ADVO Machines. Additional or
     replacement ISSC Machines, including upgrades, will be added by ISSC to the
     Data Center and Channel Extension Services, as necessary to perform the
     Services in accordance with the Performance Standards, subject to ARCs for
     growth beyond the specified Baseline. ISSC retains all right, title and
     interest in and to all ISSC Machines, subject to Section 10.4 with respect
     to ADVO's rights upon termination or expiration of this Agreement.
<PAGE>
 
4.7  Data Transmission (Lines/Circuits) 

     ISSC will undertake financial and administrative responsibility for the
     necessary leased lines and circuits to provide Channel Extension Services
     between the ADVO Network and ISSC Data Center.

4.8  Software Services 

     As part of the Services, ISSC will:

     a)  operate, maintain and enhance, as necessary to perform in accordance
         with the Performance Standards, all Systems Software in the Data
         Center, except as otherwise provided in Schedule B;

     b)  apply preventive maintenance and program temporary fixes to correct
         defects in the Systems Software running in the Data Center;

     c)  in accordance with the Software currency provisions of Section 3.8,
         provide or obtain new versions and releases, upgrades, replacements or
         additional Systems Software as ISSC deems necessary in order to perform
         the Services in accordance with the Performance Standards; and

     d)  operate and install new versions and releases, upgrades, replacements
         and additional Applications Software in the Data Center.

4.9  Operations, Support and Maintenance 

     As part of the Services, ISSC will:

     a)  operate the Data Center using the Machines and Software; 

     b)  provide maintenance services for ISSC Machines in the ISSC Data Center;

     c)  provide maintenance services for the Hitachi disk storage drives
         specified on Schedule C;

     d)  operate and support the 3745 and all related Software and provide
         Channel Extension Services;

     e)  provide print operations in accordance with Schedule E;

     f)  transmit electronic print files to the ADVO Network in accordance with 
         Schedule E;

     g)  store, maintain and provide security for storage media (tapes, disk
         packs, etc.) provided to ISSC; and

     h)  provide reasonable system capacity to support Applications Development,
         in accordance with Schedule E, the resources
<PAGE>
 
         utilized for which will be included when calculating RUs.

4.10 Consolidation and Relocation Services 

     Subject to any ADVO right to receive notice and to object set forth in the
     Change Management Procedures, ISSC will install, rearrange and relocate
     equipment in the ISSC Data Center as ISSC deems necessary in order to
     perform in accordance with the Performance Standards and in such a manner
     so as to minimize service level impact to End Users in accordance with the
     Change Management Procedures.

     ADVO shall receive notice with an opportunity for reasonable comment prior
     to any material physical relocation of ISSC production control and key
     operational liaison personnel.

4.11 Systems Management 

     As part of the Services, ISSC will:

     a)  perform capacity planning, performance analysis and tuning for the
         Machines and Systems Software in the Data Center;

     b)  implement controls, in accordance with Schedule L and this Agreement,
         to effectively manage the Data Center environments, including change
         and problem management systems according to the Procedures Manual;

     c)  provide back-up and restore capability for data and programs maintained
         in the Data Center;

     d)  invoke the disaster recovery plan when appropriate; and

     e)  provide for systems access security through the use of appropriate
         security products.

4.12 Disaster Recovery 

     ISSC will provide disaster recovery services in accordance with Schedule G.

4.13 Production Services 

     As part of the Services, ISSC will:

     a)  schedule, control and monitor the running of production jobs in the
         Data Center using scheduling and quality control procedures, as
         specified in the Procedures Manual; and

     b)  follow procedures for scheduling and directing output of all production
         work (including workload and performance balancing), as specified in
         the Procedures Manual.

4.14 AD/M Services
<PAGE>
 
     As part of the Services, ISSC will provide Applications Development and
     Maintenance as further specified in Schedule E and at the resource levels
     as established in Schedule J and set forth in the Supplement.

4.15 Help Desk

     ISSC will provide single point-of-contact support to End Users to assist
     them with problem determination, tracking and resolution, how-to questions,
     systems status, and changes which may affect them, in accordance with
     Schedule M.

4.16 Audits

     In accordance with this Section, SAS-70, and any other regulatory
     requirements, ADVO may have an independent third party audit conducted of
     the facilities. The audit objective will be to report on the internal
     control structure employed by ISSC for the duration of this Agreement and
     will include reviews of: computer operation procedures, backup, off-site
     storage, contingency planning, DASD management controls, physical security,
     software and data security, systems software support, tape library control
     and other areas as reasonably deemed appropriate.

     ISSC will reasonably assist ADVO in meeting its audit and regulatory
     requirements and in reasonably minimizing costs associated with such
     requirements, including providing access to the Data Center to enable ADVO
     and its auditors and examiners to conduct appropriate audits and
     examinations of the operations of ISSC relating to the performance of the
     Services to verify:

     a)  the accuracy of ISSC's charges, other than the Annual Services Charge,
         to ADVO;
         
     b)  that ISSC is exercising reasonable procedures to control the resources
         provided by ADVO to ISSC such as heat, light and utilities utilized in
         providing Services to ADVO; and

     c)  that Services are being provided in accordance with the Performance
         Standards.
         
     Such access will require 24 hours notice to ISSC and will be provided at
     reasonable hours, provided that any audit does not interfere with ISSC's
     ability to perform the Services in accordance with the Performance
     Standards. ISSC will provide access only to information reasonably
     necessary to perform the audit. ISSC will provide access to ISSC
     proprietary data, subject to the provisions of Section 9. Under no
     condition will ADVO have access to the data of other ISSC customers. ISSC
     will also assist ADVO's employees or auditors in testing ADVO's data files
     and programs, including, without limitation, installing and running audit
     software, subject to the provisions of Section 6.
<PAGE>
 
     Subject to Section 6.5, ISSC agrees to make any changes and take other
     actions which are necessary in order to maintain compliance with applicable
     laws or regulations or generally acceptable accounting procedures. ADVO may
     submit additional findings or recommendations to ISSC for its
     consideration, and ISSC shall consider such findings and ISSC shall
     implement such findings and recommendations it reasonably determines to be
     appropriate.
     
     If any audit or examination reveals that ISSC's invoices for the audited
     period are not correct for such period, ISSC shall promptly reimburse ADVO
     for the amount of any overcharges, or ADVO shall promptly pay ISSC for the
     amount of any undercharges.

4.17 Benchmarks

     Beginning in the second contract year from the Commencement Date, and no
     more than once in a calendar year, ADVO reserves the right to have a third
     party that has been mutually agreed upon between ADVO and ISSC, conduct a
     confidential benchmark study at ADVO's expense to compare the cost, quality
     and delivery of the Services being benchmarked to services provided to
     other entities receiving comparable services (the "Benchmark"). The
     Benchmark will be designed to provide a representative comparison of the
     benchmarked services provided by vendors across various industries. Subject
     to appropriate confidentiality restrictions, ISSC will reasonably cooperate
     with such third party in performing the Benchmark provided ISSC receives
     reasonable notice and that any Benchmark does not interfere with ISSC's
     ability to perform the Services in accordance with the Performance
     Standards.

     ADVO will determine the scope of the study and the categories to be
     compared. The Parties will mutually determine necessary adjustments to
     address comparability factors of the total scope of Services such as the
     Term of the Agreement, complexity of the transition to ISSC's Services, and
     environmental or other unique aspects of the Services. Upon request by
     ADVO, the Parties will analyze the Benchmark results and ISSC, at its
     expense (unless the Benchmark fails to comport with the scope of the
     categories studied or adjustments as agreed between ADVO and ISSC, or the
     Benchmark results can be shown to be based on factually inaccurate
     assumptions or data or other inputs upon which the conclusions are based,
     in which case the Benchmark can be corrected for such deviations) and
     within 60 days of completion of the Benchmark, will:

     a)  prepare an analysis report to address any material deviations, higher
         or lower, of the cost, quality, or delivery of the Services as compared
         to the Benchmark results; and

     b)  prepare a plan for achieving higher levels of service and/or improved
         price performance.
<PAGE>
 
         ISSC and ADVO will implement the plan when and to the extent it is
         approved by ADVO to the extent such implementation is feasible.

5.0  ADVO Responsibilities

5.1  ADVO Project Executive

ADVO agrees to designate, prior to the Commencement Date, a Project Executive to
whom all ISSC communications may be addressed and who has the authority to act
for and bind ADVO and its subcontractors in connection with all aspects of this
Agreement.

5.2  Applications Software

During the Term, ADVO will be responsible for defining business requirements for
Applications Software.

ADVO will also retain responsibility for all license and related charges and for
prioritizing the AD/M workload necessary to maintain and support all
Applications Software.

ADVO shall provide ISSC, to the extent ADVO has such license rights, with source
code that matches all application load modules executed in the production
environment for Applications Software.

ADVO may reasonably audit, control and approve all new Applications Software
prior to its promotion into production.

5.3  Facilities

To enable ISSC to provide the Services, ADVO agrees:

     a)  to provide, at no charge to ISSC, the use of the ADVO facilities and
         such additional space as may be reasonably necessary for the
         performance of the Services. This includes reasonable office space for
         a minimum of 60 people and individual offices for four managers,
         storage space, telephone capability (but excluding long-distance
         telephone charges, for which ADVO will be reimbursed by ISSC), office
         support services (e.g., janitorial and security), office supplies and
         furniture. ADVO shall be responsible for ensuring such ADVO facilities
         provide for a safe working environment, including compliance with
         national, state and local codes, ordinances, laws, authorities having
         jurisdiction and nationally recognized standards;

     b)  to provide, for the ADVO facilities located at premises under ADVO's
         management and control during the Term the utilities as may reasonably
         be necessary for ISSC to perform the Services as described in this
         Agreement, such as heat, light, power, air conditioning,
         uninterruptible power supply, and such other similar utilities;
<PAGE>
 
     c)  to provide access to ADVO parking and cafeteria (if any) facilities for
         ISSC employees;

     d)  if ADVO decides to relocate its current facility from which the
         Services are being provided, ADVO will provide comparable space,
         facilities and resources in the new location and reimbursement of
         personnel relocation for ISSC employees and subcontractors under the
         same terms and conditions of this Agreement; and

     e)  following the expiration or termination of this Agreement, ADVO will
         allow ISSC the use, at no charge, of those ADVO facilities then being
         used to perform the Services for up to 60 days following the effective
         date of such expiration or termination (or from the last day of any
         Services Transfer Assistance period) to enable ISSC to affect an
         orderly transition of ISSC resources.

     It is understood that ISSC's use of the ADVO facilities does not constitute
     or create a leasehold interest. When the ADVO Network and/or the other ADVO
     facilities are no longer being utilized by ISSC to perform the Services,
     ADVO's obligations set forth in this Section with respect to the ADVO
     Network and/or the other ADVO facilities will cease.

5.4  Support Services

     ADVO agrees to:

     a)  perform its responsibilities in accordance with the Procedures Manual
         and Performance Standards and until such time as those documents are
         completed, in whole or in part, in accordance with ADVO's practices and
         policies as of the Commencement Date;

     b)  provide to ISSC, to the extent not otherwise sold, assigned or licensed
         to ISSC, for the purposes of meeting its obligations under this
         Agreement, full access to, and use of, Machines and Software on the
         terms and conditions set forth in this Agreement;

     c)  supply the End User Machines and software being used by the Affected
         Associates as of the Commencement Date for 180 days from the
         Commencement Date. Such machines and software shall remain the property
         of ADVO. Any replacement machines or software will be the
         responsibility of ISSC and such replacements will be the property of
         ISSC; and

     d)  maintain and replace as necessary any machines retained by ADVO and
         required by ISSC to operate Applications Software.

5.5  Other Responsibilities

     ADVO also agrees to:

     a)  provide data entry and coordinate such activities with ISSC's systems
         design and production functions as described in Schedule
<PAGE>
 
         E;

     b)  be responsible for Network including WAN and LAN management, voice
         services and voice network services;

     c)  be responsible for all servers except for servers operating
         Applications Software for which ISSC has operational responsibility;

     d)  provide for maintenance of the input/output devices in the ADVO
         Network;

     e)  designate and document application information requirements, including
         report design and content, frequency of reports, and accessibility to
         information;

     f)  provide additions, upgrades and replacements for all End User Machines
         used by ADVO employees;

     g)  maintain and support all End User Machines used by ADVO employees;

     h)  provide personnel and equipment to reasonably ensure the physical
         security of ADVO facilities;

     i)  provide all preprinted forms;

     j)  provide all paper forms and supplies required by End Users employed by
         ADVO;

     k)  pay all usage fees for disaster recovery contracts, if any, until
         completion of migration to the ISSC Data Center;

     l)  be responsible for all mail, messenger, postage, courier and print
         distribution services;

     m)  be responsible for all costs associated with off-site data storage;

     n)  be responsible for such other ADVO activities and functions as are
         described in this Agreement; and

     o)  cooperate to establish the required FP Baselines within the time
         required as further set forth in Schedule E hereto, without undue
         delay.

6.0  Charges and Expenses

6.1  Annual Services Charge

     ADVO agrees to pay the Annual Services Charge specified in the Supplement
     for each year of the Term together with the other amounts and subject to
     credits as described in this Section 6 and Section 7 and set forth in the
     Supplement.
<PAGE>
 
6.2  Resource Charges and Credits

One month after the establishment of Baselines, other than Help Desk Baselines,
pursuant to Schedule J, and monthly thereafter, ISSC will review the quantity of
Resource Units utilized by ADVO during the preceding month, and calculate
Additional Resource Charges (ARCs) and/or Reduced Resource Credits (RRCs) in
accordance with the Supplement and Schedule J.

Six months after the establishment of Help Desk Baselines pursuant to Schedule
J, and every three months thereafter, ISSC will review the cumulative quantity
of Resource Units utilized by ADVO during the preceding three months, and
calculate Additional Resource Charges (ARCs) and/or Reduced Resource Credits
(RRCs) in accordance with the Supplement and Schedule J.

ADVO agrees to pay Additional Resource Charges in accordance with Section 7.
ISSC agrees to credit Reduced Resource Credits in accordance with Section 7.

6.3  Cost of Living Adjustment

ADVO agrees to pay ISSC a Cost of Living Adjustment ("COLA"), in accordance with
Schedule J if the actual cumulative year-to-year inflation increases.

The Parties agree to use the December unadjusted Consumer Price Index, as
published in the "Summary Data from the Consumer Price Index News Release" by
the Bureau of Labor Statistics, U.S. Department of Labor, For All Urban
Consumers, ("CPI-U"), for purposes of determining actual inflation.

6.4  New Entities

If ADVO acquires any additional Affiliate during the Term and ADVO desires that
ISSC provide Services for such Affiliate, subject to additional charges if
acceptance of such responsibilities would require New Services as described in
Section 6.5 and/or resources in excess of existing Baselines, then ISSC will
provide such Affiliate with Services in accordance with this Agreement.

6.5  New Services

In the event that ADVO requests ISSC to perform functions different from, and in
addition to, the Services ("New Services"), the charge to ADVO for ISSC
performing such functions will be determined as follows:

     a)  If the additional function requires only those resources which have a
         current Baseline, the additional function will not be considered a New
         Service and the charges for the incremental resources, if any, will be
         recovered through the ARC methodology, subject to a Baseline adjustment
         in accordance with
<PAGE>
 
         Schedule J.

     b)  If the additional function requires resources not covered by an
         existing Baseline and/or requires additional start-up expenses, then
         such additional function will be considered New Services, and prior to
         performing such New Services:

         1)  ISSC will quote to ADVO the adjustment in the Annual Services
             Charge or other payment method that will reflect such New Services,
             which will be based upon the required proportional adjustment in
             system and other applicable resources relative to the Annual
             Services Charge; and

         2)  ADVO, upon receipt of such quote, may then elect to have ISSC
             perform the New Services, and the Annual Services Charge and the
             Baselines will be adjusted, if necessary, to reflect such New
             Services.

6.6  Taxes

     a)  The Annual Services Charge and ARCs (if any) paid by ADVO are inclusive
         of any applicable sales, use, personal property or other taxes
         (exclusive of telecommunications taxes) attributable to periods on or
         after the Commencement Date based upon or measured by ISSC's cost in
         acquiring or providing equipment, materials, supplies or services
         furnished or used by ISSC in performing or furnishing the Services,
         including without limitation, all personal property and use taxes, if
         any, due on ISSC Machines and Systems Software.

     b)  In the event that a sales, use, excise or services tax is assessed on
         the provision of the Services (or any New Services) by ISSC to ADVO or
         on ISSC's charges to ADVO under this Agreement, however levied or
         assessed, ADVO will be responsible for and pay the amount of any such
         tax. ADVO will also be responsible for paying all personal property or
         use taxes due on or with respect to ADVO Machines, End User Machines
         and Applications Software and for the payment of any telecommunications
         taxes for network lines and circuits.

     c)  Each Party shall bear sole responsibility for all taxes, assessments
         and other real property-related levies on its owned or leased real
         property.

     d)  The Parties agree to reasonably cooperate with each other to more
         accurately determine each Party's tax liability and to minimize such
         liability to the extent legally permissible.

     e)  Each Party shall provide and make available to the other any resale
         certificates, information regarding out-of-state sales or use of
         equipment, materials or services, and other exemption certificates or
         information reasonably requested by either Party. The Parties will also
         work together to segregate the Annual Services Charge and ARCs into
         separate payment streams:
<PAGE>
 
         1)  that for taxable Services;

         2)  that for nontaxable Services;

         3)  that for which a sales, use or similar tax has already been paid by
             ISSC; and

         4)  that for which ISSC functions merely as a paying agent for ADVO in
             receiving goods, supplies or services (including leasing and
             licensing arrangements) that otherwise are nontaxable or have
             previously been subject to tax.

6.7  Extraordinary Reduction of ADVO Work

     a)  If, during the Term, ADVO experiences significant changes in the scope
         or nature of its business which have or are reasonably expected to have
         the effect of causing sustained substantial decreases in the amount of
         ISSC resources used in performing the Services, provided such decreases
         are not due to ADVO resuming the provision of such Services by itself
         or ADVO transferring the provision of such Services to another vendor,
         such changes shall be governed by this Section.

     Substantial decreases shall be considered:

         1)  a 35% or more decrease in the amount of ISSC resources used in
             performing AD/M Services; or

         2)  a 25% or more decrease in the total amount of ISSC resources used
             in performing all Services, including AD/M Services.

     Examples of the kinds of events that might cause such substantial decreases
     include but are not limited to; 

         1)  voluntary or involuntary bankruptcy;

         2)  changes to locations where ADVO operates; 

         3)  changes in ADVO's products or markets;

         4)  mergers, acquisitions or divestitures (which in the case of mergers
             or acquisitions could include the performance of some of the
             Services by the surviving third-party entity of the merger or the
             acquirer, or the designee of either of them, which shall be deemed
             not to be the transfer of Services to another vendor, provided that
             the merger or acquisition is primarily for business reasons
             unrelated to ADVO's avoidance of its obligations under this
             Agreement);

         5)  changes in the method of service delivery (other than use of
             another vendor); or
             
         6)  changes in market priorities.
<PAGE>
 
     b)  ADVO will notify ISSC of any event or discrete set of events which ADVO
         believes qualifies under this Section and ISSC will identify the
         changes that need to be made to accommodate the extraordinary decrease
         of resource requirements in a cost-effective manner without disruption
         to ADVO's ongoing operations, and the cost savings that will result
         therefrom in a plan that will be submitted to ADVO for review and
         acceptance.

     c)  Effective upon the occurrence of the event or discrete sets of events,
         unless otherwise notified by ADVO, ISSC will make any applicable
         adjustments to the charges and the Baselines to reflect the foregoing
         and distribute an amended Supplement to the Parties.

     d)  ADVO may, at its option and expense, employ an accredited and
         independent auditor to verify that ISSC's methodology for calculating
         the savings referenced in Section 6.7(b) above conform to accepted
         accounting practices, and to verify that ISSC's methodology captures,
         for ADVO's benefit, any savings resulting from the extraordinary
         reduction in resource requirements. ADVO may raise any discrepancy it
         may have with the adjustment made pursuant to Section 6.7(c) above by
         disputing the first invoice reflecting such adjustment pursuant to
         Section 7.5.

6.8  Services Transfer Assistance

     It is the intent of the Parties that at the expiration or termination of
     this Agreement, ISSC will cooperate with ADVO to assist with the orderly
     transfer of the services, functions and operations provided by ISSC
     hereunder to another services provider or ADVO itself. Prior to expiration
     or termination of the Agreement, ADVO may request ISSC to perform and, if
     so requested, ISSC shall perform (except in the event of a termination due
     to a failure by ADVO to pay any undisputed amounts due and payable under
     this Agreement) services in connection with migrating the work of ADVO to
     another services provider or ADVO itself ("Services Transfer Assistance").
     Services Transfer Assistance shall be provided until the effective date of
     expiration or termination with respect to the Services, and for expiration
     or termination related services other than those relating to the Services,
     for up to six additional months after the effective date of expiration or
     termination. Subject to Section 6.8(d) below, Services Transfer Assistance
     shall include, but not be limited to, providing ADVO and its Affiliates and
     their agents, contractors and consultants, as necessary, with services such
     as the following:

     a)  Premigration Services

         1)  freezing all noncritical Software changes,

         2)  notifying all outside vendors of procedures to be followed during
             the turnover phase,
<PAGE>
 
         3)  reviewing all Software libraries (tests and production) with the
             new service provider and/or ADVO,

         4)  assisting in establishing naming conventions for the new production
             site,

         5)  analyzing space required for the data bases and Software libraries,
             and
        
         6)  generating a tape and computer listing of the source code in a form
             reasonably requested by ADVO.

     b)  Migration Services

         1)  unloading the production data bases,

         2)  delivering tapes of production data bases (with content listings)
             to the new operations staff,

         3)  assisting with the loading of the data bases,

         4)  assisting in the execution of a parallel operation until the
             effective date of expiration or termination of this Agreement.

     c)  Postmigration Services

         1)  answering questions regarding the Services on an "as needed" basis,
             and

         2)  turning over of any remaining ADVO owned reports and documentation
             still in ISSC's possession.

     d)  If any Services Transfer Assistance provided by ISSC requires the
         utilization of additional resources for which there is a current
         Baseline that ISSC would not otherwise use in the performance of this
         Agreement, ADVO will pay ISSC for such usage at the then current
         Agreement charges. If the Services Transfer Assistance requires ISSC to
         incur expenses in addition to the expenses that ISSC would otherwise
         incur in the performance of this Agreement, then:

         1)  ISSC shall notify ADVO of any additional expenses associated with
             the performance of any additional services pursuant to this Section
             prior to performing such services;

         2)  upon ADVO's authorization, ISSC shall perform the additional
             services and invoice ADVO for such services; and

         3)  ADVO shall pay ISSC for such additional expenses incurred to
             provide the additional services within ten business days of the
             date of the invoice.

6.9  Other Expenses and Charges
<PAGE>
 
     ADVO will be financially responsible for all costs and expenses associated
     with its responsibilities specified in Section 5. Such costs and expenses
     are not included within the Annual Services Charge, ARCs or any other
     charges payable by ADVO under this Agreement.

7.0  Invoicing and Payment

7.1  Annual Services Charge Invoices

     ISSC will invoice ADVO on a monthly basis the proportional amount of the
     Annual Services Charge for that month in advance. The portion of the Annual
     Services Charge attributable to Applications Development will be separately
     stated on the invoice. The invoice will state separately applicable taxes
     owed by ADVO, if any, by tax jurisdiction.

7.2  ARC, RRC and COLA Invoicing

     Beginning three months following the establishment of the Baselines
     pursuant to Schedule J, ISSC will invoice ADVO quarterly for the amount
     due, if any, for the preceding three months. The invoice will detail a
     single, three-month ARC for Help Desk calls and three, one-month ARCs-less-
     RRCs calculations for Resource Units other than Help Desk calls.

     ISSC will invoice ADVO for COLA in accordance with Section 6.3.

7.3  Other Charges

     Any amount due under this Agreement for which a time for payment is not
     otherwise specified will be due and payable within 60 days after the date
     of the invoice.

7.4  Invoice Payment

     a)  Annual Services Charge and COLA Invoices:

     Beginning on or about the Commencement Date and at the beginning of each
     month thereafter, ISSC will invoice ADVO for the proportional amount of the
     Annual Services Charge. ADVO agrees to pay the charges within 30 days of
     the date of the invoice.

     b)  ARC and RRC Invoices:

     ADVO will pay each invoice within 60 days of the date of an invoice.

     In the event that any payments for charges not disputed by ADVO in
     accordance with Section 7.5 are not received by ISSC within five days
     following the due date, a late fee equal to the lower of two percent of the
     amount of such payment per month or the maximum amount allowed by
     applicable law shall also be paid to ISSC by ADVO.
<PAGE>
 
7.5  Disputed Charges

a)   In the event that ADVO has reasonable cause to believe an invoiced amount
     is in error, ADVO may withhold the disputed amount from the payment for
     such invoice and notify ISSC of the disputed amount in writing with
     appropriate documentation demonstrating ADVO's position. If ISSC agrees
     that the disputed amount is not due ISSC, it will notify ADVO in writing
     that it accepts ADVO's position and will correct the billing error with a
     credit on the next quarter's ARC/RRC invoice, unless the Parties mutually
     agree to an alternative invoice method for such correction. If ISSC
     determines that the disputed amount is due ISSC, in full or in part, it
     will notify ADVO in writing of the amount still due with appropriate
     documentation supporting its position. If the Parties still do not agree on
     the disputed amount, the matter will be addressed through the Dispute
     Resolution process as described in Section 16.2. Upon resolution:

     1)  if the disputed amount is due ISSC, ISSC will invoice ADVO for such
         amount on the next quarter's ARC/RRC invoice and ADVO will pay such
         amount in accordance with the payment terms defined in Section 7.4; or

     2)  if the disputed amount is not due ISSC, ISSC (once the dispute is
         resolved) will correct the billing error with a credit on the next
         quarter's ARC/RRC invoice, unless the Parties mutually agree to an
         alternative invoice method for such correction.

     Notwithstanding the foregoing, the maximum amount ADVO may withhold
     pursuant to this Section 7.5 shall not in the aggregate exceed one month's
     payment of the Annual Services Charge hereunder. ADVO shall pay disputed
     amounts above the foregoing threshold to ISSC under protest, without
     waiving any of ADVO's rights to recover such disputed amounts.

     b)  In the event that ADVO, as the result of an audit or other examination
         of its records, has reasonable cause to believe a previously-paid
         amount was in error, ADVO may report the disputed amount to ISSC in
         writing with appropriate documentation demonstrating ADVO's position.

         1)   If ISSC agrees that the disputed amount was not due ISSC, it will
              notify ADVO in writing that it accepts ADVO's position and will
              reimburse ADVO for the disputed amount by issuing a credit for
              such amount on the next quarter's ARC/RRC invoice, unless the
              Parties mutually agree to an alternative invoice method for such
              correction.

         2)   If ISSC determines that any portion of the disputed amount was, in
              fact, due ISSC, it will notify ADVO in writing of its findings
              with reasons for such determination. If the Parties still do not
              agree on the disputed amount, the matter will be addressed through
              the Dispute Resolution process as described in Section 16.2. Upon
              resolution, if any portion of the disputed
<PAGE>
 
              amount is due ADVO, ISSC will reimburse ADVO for such portion of
              the disputed amount by issuing a credit for such portion of the
              disputed amount on the next quarter's ARC/RRC invoice, unless the
              Parties mutually agree to an alternative invoice method for such
              correction.

     In the event such credits as described in this Section 7.5(b) are not
     issued to ADVO by ISSC in accordance with clause 7.5(b), a late fee equal
     to the lower of two percent of the amount of such payment per month or the
     maximum amount allowed by applicable law shall also be due to ADVO by ISSC.

7.6  Proration

     All periodic charges under this Agreement are to be computed on a basis of
     12 equal months, and will be prorated on a per diem basis for any partial
     month, unless specifically stated otherwise in this Agreement.

7.7  Refundable Items

     If ISSC should receive during the Term any refund, credit or other rebate
     in respect of a License which is attributable to a period prior to the
     Maintenance Period Date specified on Schedule F, ISSC will promptly notify
     ADVO of such refund, credit or rebate and will promptly pay to ADVO the
     full amount of such refund, credit or rebate.

     If ADVO should receive during the Term any refund, credit or other rebate
     in respect of a License which is attributable to a period on or after the
     Maintenance Period Date specified on Schedule F, ADVO will promptly notify
     ISSC of such refund, credit or rebate and will promptly pay to ISSC the
     full amount of such refund, credit or rebate.

7.8  Other Credits

     Except as otherwise set forth in this Agreement, with respect to any amount
     to be paid or reimbursed to ADVO by ISSC pursuant to this Agreement, ISSC
     may, at its option, pay that amount to ADVO by giving ADVO a credit against
     the charges otherwise payable to ISSC hereunder at the time any such amount
     is due and payable to ADVO.

8.0  Intellectual Property Rights

     Pursuant to this Agreement, ISSC, its subcontractors and ADVO personnel may
     develop, create, modify or personalize (collectively, "Develop") certain
     computer programming code, including source and object code ("Code") and
     documentation to perform the Services.

8.1  Intellectual Property Definitions
<PAGE>
 
     a)  "Derivative Work" means a work based on one or more preexisting works,
         including, without limitation, a condensation, transformation,
         expansion or adaptation, which, if prepared without authorization of
         the owner of the copyright of such preexisting work, would constitute a
         copyright infringement.

     b)  "Materials" means Type I, Type II, Type III, Type IV and Type V
         Materials collectively.

     c)  "Type I Material" means Developed Code which constitutes a Derivative
         Work of software for which the copyright is owned by ADVO, and any
         related Type V Materials.

     d)  "Type II Materials" means Developed Code funded by ADVO as an ADVO-
         owned deliverable (including if so funded through FTEs and FPs as
         described in Schedule J) and any related Type V Materials which are
         provided as a Service hereunder and which does not constitute a
         Derivative Work of any Software owned by IBM or its Affiliates or any
         third party.


     Type II Materials do not include Developed Code that is: 

         1)   jointly funded by ISSC with ADVO; or

         2)   jointly funded by ADVO with any other customer of ISSC

     to the extent such funding relationship was agreed to by the Parties. The
     ownership of such jointly funded Materials and Code shall be determined by
     the Parties as a part of such agreement.

     e)  "Type III Material" means any other Developed Code which does not
         constitute a Derivative Work of any software owned by ADVO, IBM or its
         Affiliates or any third party, and any related Type V Materials.

     f)  "Type IV Material" means Code Developed under this Agreement which
         constitutes Derivative Works of software for which the copyright is
         owned by IBM, its Affiliates or subcontractors, and any related Type V
         Materials.

     g)  "Type V Material" means literary works of authorship Developed under
         this Agreement, such as user manuals, charts, graphs and other written
         documentation and machine-readable text and files and excludes Code.

8.2  ISSC Developed Code

     With respect to any Materials whether Developed solely by ISSC or its
     subcontractors, or jointly by ADVO personnel and ISSC or its
     subcontractors, ownership will be as follows:

     a)  Type I and II Materials shall be owned by ADVO, and ISSC shall 
<PAGE>
 
         have the following license rights:

         1)   an irrevocable, nonexclusive, worldwide, paid-up license to use,
              execute, reproduce, display, perform and distribute such Materials
              internally for the sole benefit of and exclusive use by ADVO
              during the Term; and

         2)   the right to sublicense third parties to do any of the foregoing.

     b)  Type III and IV Materials shall be owned by ISSC, and ADVO shall have
         the following license rights:

         1)   an irrevocable, nonexclusive, worldwide, paid-up license to use,
              execute, reproduce, display, perform and distribute such Materials
              internally within ADVO and its Affiliates; and

         2)   the right to sublicense third parties to do any of the foregoing. 

8.3  ADVO Developed Code 

     With respect to any Materials whether or not Developed under this
     Agreement, which are or have been Developed solely by ADVO personnel or as
     Type I or Type II Materials, such Materials shall be owned by ADVO, and
     ISSC, at ADVO's sole option, shall have the following license rights:

     a)  an irrevocable, nonexclusive, worldwide, paid-up license to use,
         execute, reproduce, display, perform and distribute such Materials for
         the purpose of performing the Services for the sole benefit of ADVO
         during the Term; and

     b)  the right to sublicense third parties to do any of the foregoing.

8.4  General Rights 

     a)  At the expiration or earlier termination of this Agreement, so long as
         ADVO has not materially breached its obligations under this Agreement,
         ISSC will grant to ADVO the following license rights in the Materials
         owned by ISSC:

         1)   an irrevocable, nonexclusive, worldwide, paid-up license to use,
              execute, reproduce, display, perform, modify and distribute the
              Materials internally for the sole benefit of and exclusive use by
              ADVO and its Affiliates; and

         2)   the right to sublicense third parties to do any of the foregoing. 

     b)  Any ownership or license rights herein granted to either Party are
         limited by and subject to any patents and copyrights held by, and terms
         and conditions of any license agreements with,
<PAGE>
 
         applicable third party software providers and unless otherwise agreed
         to by the Parties, the Parties shall make a diligent effort to assure
         that no such license agreements unduly restrict use of such Materials
         for the benefit of the other Party or unduly increase the other Party's
         cost.

     c)  To the extent any of the Materials may not, by operation of law, be
         owned by the Party to which ownership has been granted (as described in
         this Section 8), each Party agrees to assign and hereby assigns,
         without further consideration, the ownership of all right, title and
         interest in all U.S. and foreign copyrights and mask work rights (if
         any) in such Materials to the other Party, and such assignee Party
         shall have the right to obtain and hold in its own name copyrights,
         registrations, renewals and all other rights relating or pertinent
         thereto.

     d)  The Parties agree to reproduce copyright legends which appear on any
         portion of the Materials which may be owned by third parties.

     e)  This Agreement shall not preclude ISSC from developing materials or
         providing services which are competitive to the Materials irrespective
         of their similarity to computer programming code, documentation or
         other materials or services which might be delivered pursuant to this
         Agreement, except to the extent any of same may infringe any of ADVO's
         patent rights or copyrights or disclose Confidential Information in
         violation of Section 9.

     For any Materials developed by ISSC personnel directly supporting ADVO
     during the Term, excepting ISSC Data Center operators, ISSC will use its
     reasonable good faith efforts to identify and provide information
     concerning such Materials to ADVO, and if ADVO notifies ISSC that such
     Materials contain or may contain information or materials or know-how
     unique to ADVO's type of business and/or proprietary to ADVO (but not in
     any instance network management or general data processing information or
     materials or know-how) (the "Sensitive Materials"), ADVO may request a
     review of such Materials to determine if they, in fact, contain such
     information or materials or know-how. If ADVO can reasonably make a showing
     that the Materials are Sensitive Materials, then ISSC shall limit its use
     of such Materials in the telecommunications and media industry to its own
     internal use; any other use of the Materials shall first be reviewed and
     approved by ADVO and such approval shall not be unreasonably withheld or
     delayed. Any disputes arising under this Section 8.4(e) shall be resolved
     in accordance with the dispute resolution provisions of Section 16.2.

     The employees of each Party during the Term may further develop their
     general knowledge, skills and experience. The subsequent use by such
     employees of such general knowledge, skills and expertise in the ordinary
     course of business does not constitute a breach of this Agreement provided
     it does not infringe any
<PAGE>
 
     intellectual property rights of the disclosing Party (including any
     intellectual property rights granted hereunder). However, except for the
     licenses expressly granted under this Section 8, neither this Agreement nor
     any disclosure made hereunder grants any license to either Party under any
     patents or copyrights of the other Party.

     f)  Each Party shall cooperate with the other Party, at such other Party's
         expense, in registering or renewing copyrights or patent rights for
         Materials of which the ownership by the other Party is identified in
         this Section 8.

9.0  Confidentiality/Data Security 

9.1  Confidential Information 

     ISSC and ADVO each acknowledge that the other possesses and will continue
     to possess information that has been created, discovered, developed by or
     provided to it by a third party and in which property rights have been
     assigned or otherwise conveyed to it, which information has commercial
     value in its business and is not in the public domain. Except as otherwise
     specifically provided by the Parties, "Confidential Information" shall
     mean:

     a)  all information marked or otherwise identified as confidential (whether
         or not specifically enumerated in this Section 9), restricted, or
         proprietary by either Party; and

     b)  ADVO's customer lists, customer information, account information, and
         information regarding business planning and operations of ADVO and
         ADVO's administrative, financial or marketing activities.

9.2  Obligations 

     a)  ISSC and ADVO will protect Confidential Information residing on the
         system in accordance with the responsibilities set forth in Schedule L.

     b)  With respect to all other Confidential Information (e.g., hardcopy, E-
         Mail, fax) provided by one Party to the other, each will use the same
         care to prevent disclosing to third parties such Confidential
         Information of the other as it employs to avoid disclosure, publication
         or dissemination of its own information of a similar nature.

     c)  Notwithstanding the foregoing, the Parties may disclose such
         information to subcontractors involved in providing Services under this
         Agreement, or to others with a reasonable need to know, where:

         1)   such disclosure is necessary to permit the subcontractor to
              perform its duties hereunder;
<PAGE>
 
         2)   the disclosing Party assumes full responsibility for the acts or
              omissions of its subcontractor, no less than if the acts or
              omissions were those of the disclosing Party; and

         3)   pursuant to a mutually satisfactory confidentiality agreement.

     d)  Without limiting the generality of the foregoing, neither Party will
         publicly disclose the terms of this Agreement, except to the extent
         permitted by Section 9.3 and Section 15, without the prior written
         consent of the other. Furthermore, neither ISSC nor ADVO will:

         1)   make any use of the Confidential Information of the other except
              as contemplated by this Agreement;

         2)   acquire any right in or assert any lien against the Confidential
              Information of the other; or

         3)   refuse to promptly return, provide a copy of or destroy such
              Confidential Information upon the request of the other Party;

     provided, however, that the employees of each Party during the Term may
     further develop their general knowledge, skills and experience. The
     subsequent use by such employees of such general knowledge, skills and
     expertise in the ordinary course of business does not constitute a breach
     of this Agreement provided it does not infringe any intellectual property
     rights of the disclosing party.

     e)  These obligations shall apply during the Term and for a period of five
         years thereafter.

9.3  Exclusions 

     Notwithstanding the foregoing, this Section will not apply to any
     information which ISSC or ADVO can demonstrate was:
     
     a)  at the time of disclosure to it, in the public domain (provided however
         that any compilation of information in the public domain shall not
         itself per se be considered to be in the public domain);

     b)  after disclosure to it, published or otherwise becomes part of the
         public domain through no fault of the receiving Party;

     c)  in the possession of the receiving Party at the time of disclosure to
         it;
     
     d)  received after disclosure to it from a third party who had a lawful
         right to disclose such information to it; or

     e)  independently developed by the receiving Party without reference to
         Confidential Information of the furnishing Party.
<PAGE>
 
     Further, either Party may disclose Confidential Information of the other to
     the extent required by law or order of a court or governmental agency;
     provided, however, that the recipient of such Confidential Information must
     give the discloser prompt notice and make a reasonable effort to obtain a
     protective order or otherwise protect the confidentiality of such
     information, all at the discloser's cost and expense. It is understood that
     the receipt of Confidential Information under this Agreement will not limit
     or restrict assignment or reassignment of employees of ISSC and ADVO within
     or between the respective Parties and their Affiliates.

9.4  Loss of Confidential Information 

     In the event of any disclosure or loss of Confidential Information, the
     receiving Party will notify the furnishing Party immediately.

9.5  Limitation 

     ISSC will not be responsible for corruption, loss or mistransmission of
     data or for the security of data during transmission via public
     telecommunications facilities, provided ISSC has performed its obligations
     under this Agreement with respect to such data.

10.0 Termination 

10.1 Termination for Convenience

     Subject to the other provisions of this Agreement, ADVO may terminate this
     Agreement beginning three years after the Commencement Date upon at least
     180 days prior written notice to ISSC. If ADVO terminates this Agreement
     prior to the expiration of the Term, other than as specified in Section
     10.2, ADVO agrees to pay ISSC on the effective date of the termination, the
     Termination Charge, as specified in the Supplement, which the Parties agree
     is ADVO's sole and exclusive liability for such termination. Any
     termination charge will be prorated according to the following formula:

      [{(A-B)  / 12 months}  x  C] + B = Prorated Termination

                                                          Charge.

     where:

     A  =  the Termination Charge specified in the Supplement for the year in
     which termination is effective;

     B  =  the Termination Charge specified in the Supplement for the year after
     the year in which termination is effective; and

<PAGE>
 
     C =   the number of months remaining during the year in which termination
     is effective.

10.2 Termination for Cause 

     Upon written notice, either Party may terminate this Agreement, or to the
     extent reasonably practicable a portion thereof, without charge to the
     terminating Party, in the event of a material breach by the other. However,
     the Party seeking termination will provide the other Party with sufficient,
     reasonable written prior notice of such material breach and the opportunity
     to cure same, as follows:

     a)  in the event of a failure to pay any amount due and payable under this
         Agreement when due, at least thirty (30) days in the first instance of
         such failure and ten (10) days in any subsequent instance of such
         failure within any 12 month period; and

     b)  in the event of any other material breach, at least 45 days in the
         first instance of such failure and thirty (30) days in any subsequent
         instance of such failure within any twelve month period.

     If the nature of any first occurrence in any twelve month period of any
     nonmonetary breach is such that it would be unreasonable to expect a cure
     within a 45 day period, the breaching Party shall be given an additional 15
     days to cure such breach. In the event the material breach is not cured
     within the periods specified above after delivery of the notice, the
     nonbreaching Party may terminate this Agreement, which termination shall be
     in writing, as of a date specified in such notice of termination. The
     terminating Party shall have all rights and remedies generally afforded by
     law or equity, subject to the limitations expressed in this Agreement.

10.3 Extension of Services 

     Except in the case of a termination of this Agreement due to a material
     breach by ADVO, ADVO may once request and ISSC will extend the provision of
     Services for a period not to exceed 180 days beyond the effective date of
     termination or expiration. Such request must be in the form of a written
     notice received by ISSC not less than 60 days prior to the effective date
     of termination or expiration of the Agreement.

     ADVO will reimburse ISSC for all additional expenses, if any, incurred by
     ISSC as a result of ISSC's provision of such extended Services from the
     effective date of Termination which are not otherwise covered by the Annual
     Services Charge, ARCs or other charging methodology described herein.

10.4 Other Rights Upon Termination 

<PAGE>
 
     Provided ADVO has not materially breached its obligations under this
     Agreement:

     a)  ADVO may request to purchase and ISSC may consider to sell, at its
         reasonable discretion, the ISSC-owned machines then currently being
         used by ISSC on a dedicated basis to perform the Services at fair
         market value, as determined by a mutually agreed upon appraisal. ADVO
         shall be responsible for any taxes associated with the purchase of, as
         well as the costs for any appraisals of, such equipment.

     b)  For Software proprietary to ISSC or its Affiliates (if necessary to be
         used to provide the Services) and not otherwise owned by or licensed to
         ADVO in accordance with Section 8 and not generally commercially
         available:

         1)   ISSC will provide a license to ADVO, for its internal use only,
              upon terms and prices to be mutually agreed upon by the Parties
              that are comparable to, and in the case of prices, that do not
              exceed, the prices and terms for similar commercial software. If
              such similar commercial software does not exist, such license will
              be provided at a price intended to generally compensate ISSC for
              its investment in such software as such compensation would be
              implemented in its commercial products; or

         2)   at ADVO's option, ISSC will recommend a mutually agreeable
              commercially available substitute to perform the same function.

     c)  ISSC will use reasonable efforts to obtain the right to transfer all
         Software licenses used in support of ADVO to ADVO at the termination or
         expiration of the Term without charge. If this is not possible, ISSC
         will notify ADVO prior to obtaining such Software and subject to ADVO's
         acceptance of any applicable vendor terms and conditions and payment by
         ADVO of any transfer fee, license fee or other charges imposed by such
         vendor:

         1)   with respect to generally commercially available Software, if ISSC
              has licensed or purchased and is using any such Software solely
              for providing the Services to ADVO at the date of expiration or
              termination, ISSC will transfer the requested Software to ADVO and
              ADVO will reimburse ISSC for initial license or purchase charges
              for such Software in an amount equal to the remaining unamortized
              cost of such Software, if any, depreciated over a five year life;

         2)   with respect to generally commercially available Software, if ISSC
              has licensed or purchased and is using any such Software for
              providing the Services to ADVO and other ISSC customers in a
              shared environment at the date of expiration or termination, ISSC
              will assist ADVO in obtaining licenses for such Software; and

         3)   ISSC will transfer or assign to ADVO or its designee, upon ADVO's
              request, on mutually acceptable terms and conditions, any
<PAGE>
 
              contracts applicable solely to the Services being provided to ADVO
              (i.e., maintenance, disaster recovery services and other necessary
              third party services with the exception of subcontractor services)
              then being used by ISSC to perform the Services.

     d)  ISSC will further use its reasonable efforts, where necessary or
         appropriate, to obtain new Software licenses in ADVO's name and through
         the Change Management Procedures, during the Term.

     e)  ISSC will provide Services Transfer Assistance pursuant to Section 6.8.

11.0 Liability

11.1 General Intent 

     Each Party's and each of its subcontractor's entire liability to the other
     Party and their exclusive remedies are set forth in this Section and
     Section 13. Subject to the specific provisions of this Section, it is the
     intent of the Parties that each Party will be liable to the other Party for
     any damages incurred by the nonbreaching Party as a result of the breaching
     Party's failure to perform its obligations in the manner required by this
     Agreement.

11.2 Damages 

     a)  Each Party's and each of its subcontractor's entire liability for
         actual, direct damages resulting from such party's performance or
         nonperformance under this Agreement, regardless of the form of action,
         and whether in contract, tort (including, without limitation,
         negligence), warranty or other legal or equitable grounds, will be
         limited in the aggregate for all claims to an amount equal to:

         1)   the amount actually paid by ADVO to ISSC for the Services during
              the six months prior to the occurrence of the first event which is
              the subject of the first claim; or

         2)   in the case where less than six months of the Term have elapsed at
              the time of an event which is the subject of a claim, the actual
              charges during the first six months of the Term.

     b)  This limitation will not apply to:

         1)   any obligation or failure by ADVO to pay any amounts due or past
              due and owing to ISSC pursuant to the terms of this Agreement;

         2)   Losses by either Party for bodily injury or damage to real
              property or tangible personal property, as described in Section
              13.3;

         3)   Losses incurred by a Party caused by or arising out of the 
<PAGE>
 
              inaccuracy or untruthfulness of the representations and warranties
              of the other Party contained in this Agreement;

         4)   either Party's obligation to indemnify the other for patent and
              copyright infringement Losses and Losses relating to tax
              liabilities, as provided in Sections 13.1(a) and (f) and 13.2(a)
              and (c), respectively; and

         5)   Losses incurred by either Party arising under the indemnity by the
              other Party under Section 13.1(d) and (e) and 13.2(d).

     c)  In no event will either Party have any liability whether based on
         contract, tort (including, without limitation, negligence), warranty or
         any other legal or equitable grounds, for any loss of interest, profit
         or revenue by the other Party or for any consequential, indirect,
         incidental, special, punitive or exemplary damages suffered by the
         other Party, arising from or related to this Agreement, even if such
         Party has been advised of the possibility of such losses or damages;
         provided, however, that this clause will not prevent either Party from
         recovering amounts owed under this Agreement.

     d)  In no event will ISSC or its subcontractors be liable for any damages
         if and to the extent caused by ADVO's failure to perform its
         responsibilities, nor shall ADVO be liable for any damages if and to
         the extent caused by any failure to perform by ISSC or its
         subcontractors.

12.0 Warranty 

12.1 Claims 

     ADVO warrants it has no knowledge or notice of any actual or threatened
     claim or action by, on behalf of or related to, any of the Affected
     Associates, including, but not limited to, claims arising under the
     Occupational Safety and Health Administration, Equal Employment Opportunity
     Commission, National Labor Relations Board or Fair Labor Standards Act, or
     other applicable federal, state or local laws or regulations, except as
     such claims or actions are identified in Schedule P.

12.2 Ownership of ADVO Machines

     ADVO represents that ADVO is either the owner of each ADVO Machine or is
     authorized by its owner to include it under this Agreement.

12.3 Environmental 

     a)  ADVO represents that:

         1)   ADVO is authorized to permit ISSC access to and use of the ADVO
              Network and other ADVO facilities used in connection with
              performing the Services, (the "Facilities"), and ISSC is
<PAGE>
 
              performing the Services for ADVO at the Facilities at ADVO's
              request; and

         2)   the Facilities are in compliance with all material applicable
              federal, state and local laws governing the storage, existence,
              discharge and handling of Hazardous Materials. ADVO is responsible
              for any waste generated at its Facilities and, if applicable, the
              proper manifest of any hazardous waste to appropriate disposal
              sites under ADVO's name and identification number.

     b)  "Hazardous Materials" means:

         1)   any "hazardous substance" as defined in the Comprehensive
              Environmental Response, Compensation and Liability Act of 1980, as
              amended from time to time (42 U.S.C. 9601 et seq.) and the
              regulations promulgated thereunder;

         2)   any asbestos or asbestos-containing materials; 

         3)   petroleum, crude oil or any fraction thereof, natural gas or
              synthetic gas used for fuel; and

         4)   any additional substances or materials which at such time are
              classified or considered to be hazardous or toxic under the laws
              of the state wherein the Facilities are located.

     c)  In the event that Hazardous Materials are present at the Facilities
         during the Term of this Agreement, ISSC may cease the performance of
         that portion of the Services affected by their presence if, in the
         reasonable judgment of ISSC, ISSC's ability to perform such portion of
         the Services safely and properly is adversely impacted by the presence
         of such Hazardous Materials. ADVO shall be responsible for causing any
         violation of federal, state or local law with respect to the presence
         of such Hazardous Materials to be remedied, it being understood that
         matters relating to the investigation, detection, abatement and
         remediation of any Hazardous Materials present at the Facilities are
         not within the scope of this Agreement and that ISSC shall not be
         liable or responsible for any expense incurred by ADVO in this
         connection, unless ADVO's investigation reveals that the presence of
         the Hazardous Materials was caused by the conduct of an ISSC employee,
         invitee, or subcontractor. In such event, the limitations of this
         paragraph will not apply.

12.4 Noninfringement 

     The Parties represent and warrant that they will perform their
     responsibilities under this Agreement in a manner that does not infringe,
     or constitute an infringement or misappropriation of, any patent, trade
     secret, copyright or other proprietary right of any third party.

12.5 Compliance with Obligations 
<PAGE>
 
     Each Party represents and warrants that its entry into this Agreement does
     not violate or constitute a breach of any of its contractual obligations
     with third parties.

12.6 Disclaimer 

     a)  ISSC does not warrant the accuracy of any advice, report, data or other
         product delivered to ADVO which is produced with or from data and/or
         Software provided by ADVO. Such products are delivered AS IS, and ISSC
         shall not be liable for any inaccuracy thereof.

     b)  Subject to the obligations of ISSC contained in this Agreement, ISSC
         does not assure uninterrupted or error-free operation of the Machines.

     c)  EXCEPT AS PROVIDED IN THIS AGREEMENT, THERE ARE NO OTHER EXPRESS
         WARRANTIES AND THERE ARE NO IMPLIED WARRANTIES, INCLUDING, BUT NOT
         LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A
         PARTICULAR PURPOSE.

12.7 Authorization and Enforceability 

     Each Party hereby represents that:

     a)  it has all requisite corporate power and authority to enter into this
         Agreement and to carry out the transactions contemplated hereby;

     b)  the execution, delivery and performance of this Agreement and the
         consummation of the transactions contemplated hereby have been duly
         authorized by all requisite corporate action on the part of each Party;
         and

     c)  this Agreement has been duly executed and delivered by such Party and
         (assuming the due authorization, execution and delivery hereof by the
         other Party) is a valid and binding obligation of such Party,
         enforceable against it in accordance with its terms.

12.8 Regulatory and Corporate Proceedings 

     Each Party agrees to obtain all necessary regulatory approvals applicable
     to its business, obtain any necessary permits, and comply with any
     regulatory requirement applicable to the performance of the Services.

13.0 Indemnities 

13.1 Indemnity by ISSC 

     ISSC, for itself and on behalf of its subcontractors, where applicable,
     agrees to indemnify, defend and hold ADVO, its Affiliates and their
     respective officers, directors, employees,
<PAGE>
 
     agents, successors and assigns harmless, in accordance with the procedures
     described in Section 13.6 from and against any and all Losses incurred by
     ADVO arising from or in connection with:

     a)  any claims of infringement made against ADVO of any United States
         letters patent, or any copyright, trademark, service mark, trade name
         or similar proprietary rights conferred by contract or by common law or
         by any law of the United States or any state, alleged to have occurred
         because of equipment, systems, products or other resources or items
         provided to ADVO by ISSC; provided, however, that ISSC will have no
         obligation with respect to any Losses to the extent the same arise out
         of or in connection with ADVO's modification of a program or a machine
         or ADVO's combination, operation or use with devices, data or programs
         not furnished by ISSC or its subcontractors;

     b)  any duties or obligations accruing on or after the Commencement Date
         arising out of or in connection with any Licenses, subject to Sections
         3.3 and 3.4;

     c)  any claims by ADVO Affiliates against ISSC related to the Services;

     d)  any claim or action by, on behalf of, or related to, an Affected
         Associate (except as set forth in Section 4.1(c)), including claims
         arising under applicable federal, state or local laws or regulations,
         including without limitation workers' compensation laws, relating to
         ISSC's employment, offer of employment, or other ISSC obligations in
         Section 3.2 hereof, of the Affected Associates on or after the
         Commencement Date;

     e)  any claim or action by, on behalf of, or related to, any Affected
         Associate not hired by ISSC arising directly out of the fact that such
         Affected Associate was not hired by ISSC, including claims arising
         under applicable federal, state or local laws or regulations; and

     f)  any amounts, such as taxes, interest and penalties, assessed against
         ADVO which are obligations of ISSC pursuant to Section 6.6.

13.2 Indemnity by ADVO 

     ADVO agrees to indemnify, defend and hold ISSC, its Affiliates and their
     respective officers, directors, employees, agents, successors and assigns
     harmless, in accordance with the procedures described in Section 13.6, from
     and against any and all Losses, arising from or in connection with:

     a)  any claims of infringement made against ISSC of any United States
         letters patent, or any copyright, trademark, service mark, trade name
         or similar proprietary rights conferred by contract or by common law or
         by any law of the United States or any state, alleged to have occurred
         because of equipment,
<PAGE>

         systems, products or other resources or items provided to
         ISSC by ADVO hereunder, provided, however that ADVO will have no
         obligation with respect to any Losses to the extent that, unless
         required by ADVO hereunder, the same arise out of or in connection with
         ISSC's modification of a program or a machine or ISSC's combination,
         operation or use with devices, data or programs not furnished by ADVO;

     b)  any duties or obligations accruing prior to the Maintenance Period Date
         specified on Schedule F by ADVO arising out of or in connection with
         any Licenses;

     c)  any amounts, including but not limited to taxes, interest and
         penalties, assessed against ISSC which are obligations of ADVO pursuant
         to Section 6.6;

     d)  any claim or action by, on behalf of, or related to, the Affected
         Associate, including but not limited to claims arising under applicable
         federal, state or local laws or regulations, including without
         limitation workers' compensation laws, relating to ADVO's employment of
         the Affected Associates prior to their employment by ISSC; and

     e)  any environmental claim arising out of this Agreement or as a result of
         the Services performed at ADVO's Facilities unless ISSC has caused the
         environmental damage by actions unrelated to and unauthorized by this
         Agreement.

13.3 Cross Indemnity and Contribution

     Each Party agrees to contribute to the amount paid or payable by the other
     Party for any and all Losses for which such Party is legally liable and in
     proportion to such Party's comparative fault in causing such Losses,
     arising in favor of any person, corporation or other entity, including the
     Parties hereto and their employees, contractors and agents, on account of
     personal injuries, death or damage to tangible personal or real property in
     any way incident to, or in connection with or arising out of:

     a)  this Agreement;

     b)  the Services provided by ISSC hereunder;

     c)  the presence of such Party, its employees, contractors or agents on the
         premises of the other Party; or

     d)  the act or omission of such Party, its employees, contractors or
         agents.

13.4 Subrogation

     In the event that an Indemnifying Party shall be obligated to indemnify an
     Indemnified Party pursuant to Sections 13.1, 13.2 or 13.3, the Indemnifying
     Party shall, upon payment of such indemnity in full, be subrogated to all
     rights of the Indemnified Party with respect to the claims and defenses to
     which such indemnification relates.

13.5 Exclusive Remedy 

     The indemnification rights of each Indemnified Party pursuant to Sections
     13.1, 13.2 or 13.3, together with any equitable remedies, shall be the
     exclusive remedies of such Indemnified Party with respect to the claims to
     which such indemnification directly relates.

13.6 Indemnification Procedures 

     a)  If any civil, criminal, administrative or investigative action or
         proceeding (any of the above being a "Claim") is commenced against any
         Party entitled to indemnification under Sections 13.1, 13.2 or 13.3 (an
         "Indemnified Party") written notice thereof shall be given to the Party
         that is obligated to provide indemnification under such Sections (the
         "Indemnifying Party") as promptly as practicable. After such notice, if
         the Indemnifying Party shall acknowledge in writing to such Indemnified
         Party that this Agreement applies with respect to such Claim, then the
         Indemnifying Party shall be entitled, if it so elects, in a written
         notice delivered to the Indemnified Party not fewer than 10 days prior
         to the date on which a response to such Claim is due, to take control
         of the defense and investigation of such Claim and to employ and engage
         attorneys to handle and defend the same, at the Indemnifying Party's
         sole cost and expense after providing the Indemnified Party advance
         written notice of the counsel to be retained and allowing for
         reasonable comment. The Indemnified Party shall cooperate in all
         reasonable respects with the Indemnifying Party and its attorneys in
         the investigation, trial and defense of such Claim and any appeal
         arising therefrom; provided, however, that the Indemnified Party may,
         at its own cost and expense, participate, through its attorneys or
         otherwise, in such investigation, trial and defense of such Claim and
         any appeal arising therefrom. No settlement of a Claim that involves a
         remedy other than the payment of money by the Indemnifying Party
         without contribution by the Indemnified Party shall be entered into
         without the consent of the Indemnified Party, which consent will not be
         unreasonably withheld.

     b)  After notice by the Indemnifying Party to the Indemnified Party of its
         election to assume full control of the defense of any such Claim, the
         Indemnifying Party shall not be liable to the Indemnified Party for any
         legal expenses incurred thereafter by such Indemnified Party in
         connection with the defense of that Claim. If the Indemnifying Party
         does not assume full control over the defense of a Claim subject to
         such defense as provided in this Section 13.6, the Indemnifying Party
         may participate in such defense, at its sole cost and expense, and the
         Indemnified Party shall have the right to defend the Claim in such
         manner as 


<PAGE>
 
         it may deem appropriate, at the cost and expense of the Indemnifying
         Party.
         
14.0 Insurance and Risk of Loss 

14.1 Insurance 

     When this Agreement requires performance by ISSC's or ADVO's employees or
     subcontractors on the other Party's premises, the performing Party shall
     carry and maintain Worker's Compensation Insurance, including Employers
     Liability Insurance, covering its employees and subcontractors engaged in
     such performance in amounts no less than required by law in the applicable
     location.

14.2 Risk of Loss 

     ADVO is responsible for risk of loss of, or damage to, Machines located on
     ADVO's premises and any loss of or damage to Software in ADVO's possession
     at the time of such loss or damage. ISSC is responsible for risk of loss
     of, or damage to, Machines located on ISSC's premises and any loss of or
     damage to Software in ISSC's possession at the time of such loss or damage.
     The foregoing shall not be interpreted to relieve ISSC of any of its
     express obligations otherwise set forth in this Agreement.

15.0 Publicity 

     Each Party will submit to the other all advertising, written sales
     promotion, press releases and other publicity matters relating to this
     Agreement in which the other Party's name or mark is mentioned or language
     from which the connection of said name or mark may be inferred or implied,
     and will not publish or use such advertising, sales promotion, press
     releases, or publicity matters without prior written approval of the other
     Party. However, either Party may include the other Party's name and a
     factual description of the work performed under this Agreement on employee
     bulletin boards, in its list of references and in the experience section of
     proposals to third parties, in internal business planning documents and in
     its annual report to stockholders, and whenever required by reason of
     legal, accounting or regulatory requirements.

16.0 Review Committee and Dispute Resolution 

16.1 Joint Advisory Committee 

     ISSC and ADVO agree to create a Joint Advisory Committee consisting of four
     people of the following titles from each Party:

     ISSC

         1)   Director, ISSC Media Industry 
<PAGE>
 
         2)   Project Delivery Executive, ISSC Media Industry

         3)   ISSC Project Executive 

         ADVO

         1)   Vice President and Chief Information Officer

         2)   ADVO Finance Director

         3)   ADVO Project Executive 

     The Joint Advisory Committee will:

     a)  conduct quarterly reviews of the progress on projects; 

     b)  annually review the operating and strategic plans prepared by the
         Project Executives;

     c)  review, on an annual basis, performance objectives and measurements;

     d)  provide advice and direction on technology changes; and 

     e)  resolve disputes between the Parties. 

16.2 Dispute Resolution 

     a)  Any dispute between the Parties either with respect to the
         interpretation of any provision of this Agreement or with respect to
         the performance by ISSC or by ADVO hereunder shall be resolved as
         specified in this Section 16.2.

         1)   Upon the written request of either Party, each of the Parties will
              appoint a designated representative who does not devote
              substantially all of his or her time to performance under this
              Agreement, whose task it will be to meet for the purpose of
              endeavoring to resolve such dispute.

         2)   The designated representatives shall meet as often as necessary to
              gather and furnish to the other all information with respect to
              the matter in issue which is appropriate and germane in connection
              with its resolution.

         3)   Such representatives shall discuss the problem and negotiate in
              good faith in an effort to resolve the dispute without the
              necessity of any formal proceeding relating thereto.

         4)   During the course of such negotiation, all reasonable requests
              made by one Party to the other for nonprivileged information
              reasonably related to this Agreement, will be honored in order
              that each of the Parties may be fully advised of the other's
              position.
<PAGE>
 
         5)   The specific format for such discussions will be left to the
              discretion of the designated representatives but may include the
              preparation of agreed upon statements of fact or written
              statements of position furnished to the other Party.

     b)  If the designated representatives cannot resolve the dispute, then the
         dispute shall be escalated to the President of ADVO and the President
         of ISSC, for their review and resolution. If the dispute cannot be
         resolved by such officers, then the Parties may initiate formal
         proceedings; however, formal proceedings for the judicial resolution of
         any such dispute may not be commenced until the earlier of:

         1)   the designated representatives concluding in good faith that
              amicable resolution through continued negotiation of the matter in
              issue does not appear likely; or

         2)   30 days after the initial request to negotiate such dispute; or 

         3)   30 days before the statute of limitations governing any cause of
              action relating to such dispute would expire.

16.3 Continued Performance 

     Except where clearly prevented by the area in dispute, both Parties agree
     to continue performing their respective obligations under this Agreement
     while the dispute is being resolved unless and until such obligations are
     terminated or expire in accordance with the provisions hereof.

17.0 General 

17.1 Control of Services 

     a)  This Agreement shall not be construed as constituting either Party as
         partner of the other or to create any other form of legal association
         that would impose liability upon one Party for the act or failure to
         act of the other or as providing either Party with the right, power or
         authority (express or implied) to create any duty or obligation of the
         other Party.

     b)  Each Party shall be responsible for the management, direction and
         control of its employees and such employees shall not be employees of
         the other Party.

     c)  Except where this Agreement expressly provides that ISSC will perform
         certain identified Services as agent for ADVO, the Services will be
         under the control, management and supervision of ISSC.

17.2 Right to Perform Services for Others 

     Each Party recognizes that ISSC personnel providing Services to ADVO under
     this Agreement may perform similar services for
<PAGE>
 
     others and this Agreement shall not prevent ISSC from using the personnel
     and equipment provided to ADVO under this Agreement for such purposes. ISSC
     may perform its obligations through its subsidiaries, Affiliates or through
     the use of ISSC-selected independent contractors; provided, however, that:

     a)  ISSC will obtain the advance approval of ADVO (which approval shall not
         be unreasonably withheld or delayed) prior to bringing any
         subcontractor on ADVO premises;

     b)  ISSC will obtain the advance approval of ADVO (which approval shall not
         be unreasonably withheld or delayed) prior to subcontracting any
         Services requiring a direct interface between the subcontractor and
         ADVO; and

     c)  ISSC will not be relieved of any of its obligations under this
         Agreement by use of any such subsidiaries, Affiliates or
         subcontractors.

         For the purposes of this Section, any subcontractors listed on Schedule
         K shall be considered to have been approved by ADVO.

17.3 Scope of Services 

     The Services provided under this Agreement are for Machines and facilities
     located within the United States, Puerto Rico or Guam.

17.4 Amendments and Revisions 

     No changes or modifications to this Agreement, its Supplement and Schedules
     may be made orally, but only by a written amendment or revision signed by
     both Parties.

     Any terms and conditions varying from this Agreement, its Supplement and
     Schedules on any order or written notification from either Party are void.

17.5 Force Majeure 

     a)  Neither Party shall be liable for any default or delay in the
         performance of its obligations hereunder:

         1)   if and to the extent such default or delay is caused, directly or
              indirectly, by fire, flood, earthquake, elements of nature or acts
              of God, acts of war, terrorism, riots, civil disorders, rebellions
              or revolutions in the United States, strikes, lockouts, or labor
              difficulties, or any other similar cause beyond the reasonable
              control of such Party; or

         2)   provided such default or delay could not have been prevented by
              reasonable precautions and cannot reasonably be circumvented by
              the nonperforming Party through the use of alternate sources, 
              work-around plans or other means,
<PAGE>
 
              (individually, each being a "Force Majeure Event"). 

     b)  In such event, the nonperforming Party will be excused from any further
         performance or observance of the obligation(s) so affected for as long
         as such circumstances prevail and such Party continues to use
         commercially reasonable efforts to recommence performance or observance
         whenever and to whatever extent possible without delay. Any Party so
         delayed in its performance will immediately notify the other by
         telephone (to be confirmed in writing within five days of the inception
         of such delay) and describe at a reasonable level of detail the
         circumstances causing such delay.

     c)  If any Force Majeure Event substantially prevents, hinders, or delays
         perfor-mance of the Services necessary for the performance of ADVO's
         critical functions for more than 30 consecutive days, then at ADVO's
         option:

         1)   ADVO may procure such Services from an alternate source and ISSC
              will be liable for payment for such Services in excess of ISSC's
              charges under this Agreement for up to 180 days; or

         2)   this Agreement will terminate as of a date specified by ADVO in a
              written notice of termination to ISSC and ADVO will pay ISSC any
              unrecovered start-up costs, anticipated profit prorated to the
              date of termination, and any reasonable out-of-pocket expenses
              associated with ramp down transition costs, all subject to
              independent audit.

     d)  This Section 17.5 does not limit or otherwise affect ISSC's obligation
         to provide disaster recovery services in accordance with Schedule G;
         provided, however, that such Force Majeure Event does not also prevent
         ISSC's provision of the Services from the recovery center(s).

     e)  With the exception of charges for the directly affected portion of
         Services, this Section 17.5 does not limit or otherwise relieve ADVO's
         obligation to pay any monies due ISSC under the terms of this
         Agreement.

17.6 Nonperformance 

     To the extent any Party is not able to perform its nonmonetary obligations
     under this Agreement as a result of the other Party's failure to perform
     its obligations under this Agreement, such nonperformance shall be excused.

17.7 Remarketing 

     ADVO may not remarket all or any portion of the Services provided under
     this Agreement, or make all or any portion of the Services available to any
     party other than ADVO or its Affiliates, without the prior written consent
     of ISSC.
<PAGE>
 
17.8  Waiver 

      No waiver of any breach of any provision of this Agreement shall
      constitute a waiver of any prior, concurrent or subsequent breach of the
      same or any other provisions hereof.

17.9  Severability 

      If any provision of this Agreement shall be held to be invalid, illegal or
      unenforceable, the validity, legality and enforceability of the remaining
      provisions shall not in any way be affected or impaired thereby, and such
      provision shall be deemed to be restated to reflect the original
      intentions of the Parties as nearly as possible in accordance with
      applicable law(s).

17.10 Limitations Period upon Termination 

      Neither Party may bring an action, regardless of form, arising out of this
      Agreement more than two years after the cause of action was discovered or
      four years from the date the cause of action reasonably should have been
      discovered.

17.11 Counterparts 

      This Agreement shall be executed in duplicate counterparts. Each such
      counterpart shall be an original and both together shall constitute but
      one and the same document.

17.12 Governing Law 

      This Agreement shall be governed by the laws of the State of New York as
      such laws are applied to contracts which are entered into and performed
      entirely within the State of New York. The Parties agree that the
      exclusive jurisdiction for any dispute arising hereunder shall be in the
      federal district court with appropriate jurisdiction in the State of
      Connecticut, or if there is no jurisdiction in federal district court,
      then in the state court in Connecticut with appropriate jurisdiction.

17.13 Survival, Binding Nature and Assignment 

      Any terms of this Agreement which by their nature extend beyond its
      expiration or termination remain in effect until fulfilled. This Agreement
      will be binding on the Parties and their respective successors and
      permitted assigns. For purposes of this Agreement, a change in Control of
      a Party or a sale of all or substantially all of the assets of a Party
      shall be deemed an assignment of this Agreement.

      Neither Party may, or will have the power to, assign this Agreement
      without the prior written consent of the other, except that either Party
      may assign its rights and obligations under this Agreement, without the
      approval of the other, to an
<PAGE>
 
      Affiliate or to any party acquiring all or substantially all of ADVO's
      assets which expressly assumes such Party's obligations and
      responsibilities hereunder, provided that the assigning Party remains
      fully liable for and shall not be relieved from the full performance of
      all obligations under this Agreement.

      Any attempted assignment that does not comply with the terms of this
      Section shall be null and void. Any Party assigning its rights or
      obligations to an Affiliate in accordance with this Agreement shall,
      within three business days of such assignment, provide written notice
      thereof to the other Party together with a copy of the assignment
      document.

17.14 Notices 

      Under this Agreement whenever one Party is required or permitted to give
      notice to the other, such notice will be deemed given when delivered in
      hand, one day after being given to an express courier with a reliable
      system for tracking delivery, or three days after the day of mailing, when
      mailed by United States mail, registered or certified mail, return receipt
      requested, postage prepaid, or when sent by facsimile and thereafter
      delivered by one of the foregoing methods of delivery. Notifications will
      be addressed as follows:



          1)   For termination, breach or default, notify:


               In the case of ISSC:


               ISSC Project Executive

               c/o ADVO

               One Univac Lane

               Windsor, CT  06095

               Facsimile: 860-285-6411



               with a copy to: 



               ISSC General Counsel

               Route 100
<PAGE>
 
               Somers, NY  10589

               Facsimile: 914-766-8444



               In the case of ADVO:



               Vice President and CIO

               One Univac Lane

               Windsor, CT  06095

               Facsimile: 860-285-6411



               with a copy to: 



               ADVO General Counsel

               One Univac Lane

               Windsor, CT  06095

               Facsimile: 860-285-6230



          2)   For all other notices:



               In the case of ISSC:



               ISSC Project Executive

               c/o ADVO

               One Univac Lane

               Windsor, CT  06095

               Facsimile: 860-285-6411
<PAGE>
 
               In the case of ADVO:



               Vice President and CIO

               One Univac Lane

               Windsor, CT  06095

               Facsimile: 860-285-6411



      Either Party hereto may from time to time change its address for
      notification purposes by giving the other prior written notice of the new
      address and the date upon which it will become effective.

17.15 No Third Party Beneficiaries 

      Except as specified in Section 11 with respect to either Party's
      contractors or subcontractors, the Parties do not intend, nor will any
      clause be interpreted, to create for any third party any obligations to or
      benefit from either ISSC or ADVO.

17.16 Other Documents 

      On or after the Commencement Date and the date(s) of any amendments or
      revisions hereto and at the request of the other Party, each Party shall
      furnish to the other such certificate of its Secretary, certified copy of
      resolutions of its Board of Directors, or opinion of its counsel as shall
      evidence that this Agreement or any amendment or revision hereto has been
      duly executed and delivered on behalf of such Party.

      During the Term and at the reasonable request of the other Party, each
      Party shall furnish to the other a certificate stating that:

          1)   this Agreement is in full force and effect; and 

          2)   the other Party is not materially in breach hereof at such time. 

      The Parties will execute and deliver or cause to be delivered such further
      documents and other reasonable supporting documentation as is necessary to
      make a showing, to the reasonable satisfaction of the other Party, that a
      Party is able to meet its obligations hereunder, as may reasonably be
      required for the purposes of assuring and confirming the rights hereby
      created, on a current and prospective basis, or for facilitating the
      performance of the terms of the Agreement.

17.17 Headings 

      All headings herein and the table of contents are not to be considered in
      the construction or interpretation of any provision of this Agreement.
      This Agreement was drafted with the joint participation of both Parties
      and shall be construed neither against nor in favor of either, but rather
      in accordance with the fair meaning thereof. In the event of any apparent
      conflicts or inconsistencies between this Agreement or any Supplements,
      Schedules, Exhibits or other Attachments to this Agreement, to the extent
      possible such provisions shall be interpreted so as to make them
      consistent, and if such is not possible, the provisions of this Agreement
      shall prevail.

      THE PARTIES ACKNOWLEDGE THAT THEY HAVE READ THIS AGREEMENT, UNDERSTAND IT,
      AND AGREE TO BE BOUND BY ITS TERMS AND CONDITIONS. FURTHER, THE PARTIES
      AGREE THAT THE COMPLETE AND EXCLUSIVE STATEMENT OF THE AGREEMENT BETWEEN
      THE PARTIES RELATING TO THIS SUBJECT SHALL CONSIST OF 1) THIS AGREEMENT,
      2) THE SUPPLEMENT AND 3) THE SCHEDULES, INCLUDING THOSE MADE EFFECTIVE BY
      THE PARTIES IN THE FUTURE. THIS STATEMENT OF THE AGREEMENT SUPERSEDES ALL
      PROPOSALS OR OTHER PRIOR AGREEMENTS, ORAL OR WRITTEN, AND ALL OTHER
      COMMUNICATIONS BETWEEN THE PARTIES RELATING TO THE SUBJECT MATTER
      DESCRIBED IN THIS AGREEMENT.

<TABLE> 
<CAPTION> 
      Accepted by:                                         Accepted by:
      Integrated Systems Solutions Corporation             ADVO, Inc.
      <S>                                                  <C> 
      By /s/ Randy M. Favero      July 16, 1996            By /s/ Lowell W. Robinson     July 16, 1996
      -----------------------------------------            -------------------------------------------
</TABLE> 

<PAGE>
 
                                                                     EXHIBIT 11
                                                                    PAGE 1 OF 2
 
                                  ADVO, INC.
 
                   COMPUTATION OF PRIMARY PER SHARE EARNINGS
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                       YEAR ENDED    YEAR ENDED    YEAR ENDED
                                      SEPTEMBER 28, SEPTEMBER 30, SEPTEMBER 24,
                                          1996          1995          1994
                                      ------------- ------------- -------------
<S>                                   <C>           <C>           <C>
EARNINGS APPLICABLE TO COMMON STOCK..    $3,108        $24,951       $25,171
                                         ======        =======       =======
AVERAGE COMMON AND COMMON EQUIVALENT
 SHARES
Average common shares outstanding....    22,803         20,663        21,104
Assumed conversion or exercise of:
  Warrants...........................       844          2,272         2,236
  Stock options......................       462            310           496
  Restricted stock...................        17             41            50
                                         ------        -------       -------
Weighted average common and common
 equivalent shares...................    24,126         23,286        23,886
                                         ======        =======       =======
EARNINGS PER COMMON AND COMMON
 EQUIVALENT SHARES...................    $  .13        $  1.07       $  1.05
                                         ======        =======       =======
</TABLE>
<PAGE>
 
                                                                     EXHIBIT 11
                                                                    PAGE 2 OF 2
 
                                  ADVO, INC.
 
                COMPUTATION OF FULLY DILUTED PER SHARE EARNINGS
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                       YEAR ENDED    YEAR ENDED    YEAR ENDED
                                      SEPTEMBER 28, SEPTEMBER 30, SEPTEMBER 24,
                                          1996          1995          1994
                                      ------------- ------------- -------------
<S>                                   <C>           <C>           <C>
EARNINGS APPLICABLE TO FULLY DILUTED
 SHARES..............................    $3,108        $24,951       $25,171
                                         ======        =======       =======
FULLY DILUTED SHARES
Average common shares outstanding....    22,803         20,663        21,104
Assumed conversion or exercise of:
  Warrants...........................       844          2,354         2,242
  Stock options......................       462            606           512
  Restricted stock...................        38             74            66
                                         ------        -------       -------
Fully diluted shares.................    24,147         23,697        23,924
                                         ======        =======       =======
EARNINGS PER SHARE ASSUMING FULL
 DILUTION............................    $  .13        $  1.05       $  1.05
                                         ======        =======       =======
</TABLE>

<PAGE>
 
                              FINANCIAL CONTENTS


         Selected Financial Data 20 Financial Report 21 Consolidated     
         Statements of Operations 25 Consolidated Balance Sheets 26      
         Consolidated Statements of Cash Flows 27 Consolidated           
         Statements of Changes in Stockholders' Equity/(Deficiency) 28  
         Notes to Consolidated Financial Statements 30 Report of         
         Independent Auditors 38 Financial Responsibility 38 Corporate   
         Information 39                                                   






                                   NINETEEN
<PAGE>
 
                       [LOGO OF ADVO, INC. APPEARS HERE]
                            Selected Financial Data
<TABLE>
<CAPTION>
 
                                                     Year ended       Year ended      Year ended      Year ended      Year ended 
                                                    September 28,    September 30,   September 24,   September 25,   September 26,
(In millions, except per share data)                    1996             1995            1994            1993            1992
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>              <C>             <C>             <C>             <C> 
Summary of Operations
Revenues                                              $986.2         $1,011.9          $920.3          $856.6          $787.6
Operating income                                        27.5(1)          48.5            39.7             2.3(2)         28.6
Income from continuing operations                       11.3             30.9            24.6             2.8            20.5
Net income                                               3.1             25.0            25.2             5.4            22.5
Earnings per share from                                                                                                     
 continuing operations                                   .47             1.33            1.03             .11             .81
Net earnings per share                                   .13             1.07(3)         1.05             .21             .89
Cash dividends declared per share                     10.025(4)           .10            .095             .06              --

Weighted average common and                                                                                               
 common equivalent shares                               24.1             23.3            23.9            25.4            25.3
</TABLE> 

<TABLE> 
<CAPTION> 
                                                    September 28,    September 30,   September 24,   September 25,   September 26,
(In millions, except per share data)                    1996             1995            1994            1993            1992
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>              <C>             <C>             <C>             <C> 
Balance Sheet Data
Cash, cash equivalents
 and marketable securities                            $ 13.3           $ 54.5          $ 71.1          $ 71.4          $ 65.7
Total assets                                           185.1            234.2           225.7           226.5           201.1
Long-term debt                                         161.1               --              --              --              .2
Preferred stock (5)                                       --               --              --              --            13.1
Stockholders' equity/(deficiency)                      (85.2)           130.4           108.0           118.3           112.7
Book value per share                                   (3.54)            6.26            5.17            5.32            5.08
 
</TABLE>

(1) Reflects nonrecurring charges of $12.1 million in fiscal 1996. (See Note 12
    to the consolidated financial statements).

(2) Reflects a one-time restructuring charge to operations of $25.8 million in
    fiscal 1993.

(3) Reflects a charge for cumulative effect of accounting change of 
    $1.5 million, net of tax, or $.07 per share in fiscal 1995. (See Note 10 to
    the consolidated financial statements).

(4) Reflects a special $10 per share dividend declared in January of 1996. (See
    Note 8 to the consolidated financial statements).

(5) All outstanding preferred shares were converted to ADVO Common Stock in
    February 1993.



                                  T W E N T Y
<PAGE>
 
                       [LOGO OF ADVO, INC. APPEARS HERE]
                               Financial Report


This section should be read in conjunction with the Company's Consolidated
Financial Statements and the notes thereto. Except for the historical
information stated herein, the matters discussed in this Financial Report
contain forward looking statements within the meaning of Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward looking statements are
accompanied by cautionary factors which would cause the Company's actual results
to differ materially from those in the forward looking statements. The
cautionary factors presented should not be construed as exhaustive.

Basis of Presentation
In fiscal year 1995 the Company announced its plan to sell Marketing Force, its
in-store marketing segment. The sale of substantially all of the net assets of
this segment was completed on March 1, 1996. (See Note 3 to the consolidated
financial statements.) The Company's results of operations have been presented
for the periods ended September 28, 1996, September 30, 1995 and September 24,
1994 to separately reflect continuing and discontinued operations in the
consolidated statements of operations and cash flows. The consolidated balance
sheet as of September 30, 1995 reflects the assets and liabilities of the
discontinued operation under separate captions. In addition, the results of
operations discussed in this Financial Report exclude the revenues, cost of
sales, selling, and general and administrative costs of the discontinued
segment.

Financial Overview
In fiscal 1996, the Company experienced a confluence of external and internal
events that impacted its performance. Externally, the postal rate increase on
January 1, 1995 combined with an increase in paper costs continued to cause
significant cost/price pressure, which resulted in both increased cancellations
and reductions in the average weight of pieces mailed during the first three
quarters of fiscal 1996. At the beginning of the fourth quarter of fiscal 1996,
the Postal Rate Commission announced the implementation of an Enhanced Carrier-
Route subclass for third-class mail. This subclass recognizes the price
sensitivity and lower postal processing costs for efficient mailers like the
Company. Since postage costs represent a significant portion of cost of sales to
the Company, these cost structure changes began to have a positive impact to the
Company in the fourth quarter of fiscal 1996 and are expected to continue to
favorably affect postage expense in fiscal 1997. In addition, a decline in paper
prices also began to have a favorable impact to the Company during the fourth
quarter of fiscal 1996.

From an internal perspective, the Company continued its reengineering initiative
which has eliminated over 400 positions through September 28, 1996. The Company
was reorganized along process lines, which created a more centralized structure.
These changes favorably impacted selling, general and administrative costs in
fiscal 1996 and are expected to continue to positively affect fiscal 1997.

The Company also divested two non-core subsidiaries during fiscal 1996. MidCoast
Press, the commercial web offset printer, was sold during the first quarter of
fiscal 1996 and, as a result, the Company recorded a before tax gain of $2.7
million. Marketing Force, the in-store promotion and merchandising subsidiary
purchased in 1993, was sold during the second quarter of fiscal 1996 and the
Company recorded a loss of $8.2 million (net of tax) on the disposal of this
discontinued operation.

In addition, the Company retained Goldman Sachs and embarked on a "strategic
alternatives" process in September 1995, which culminated in the Board of
Directors declaration of a special cash dividend (the"Special Dividend") of $10
per share of common stock. This Special Dividend enabled all of the Company's
shareholders to realize in cash a significant portion of the current value of
their shares, while at the same time allowing them to retain their ownership
interest in the Company and participate in future growth. In order to finance
the Special Dividend, transaction expenses and related recapitalization costs,
the Company entered into a credit agreement (the "Agreement") with a syndicate
of lenders. The Agreement provides for total credit facilities of $250 million.
In conjunction with the Special Dividend, the Company recorded nonrecurring
charges of $12.1 million. These charges related to equitable adjustments made to
outstanding employee stock options, legal fees, and various other fees
associated with the Special Dividend and the Company's exploration of strategic
alternatives. In the following table, reported results have been adjusted for
the Special Dividend related charges in order to provide a more normalized
review of fiscal 1996 results.

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------------
Operating Results:
Comparative Analysis                     Reported       Adjustment       Adjusted 
                                        Year ended     ------------     Year ended       Year ended      Year ended   
                                       September 28,   Nonrecurring    September 28,    September 30,    September 24,
(In millions, except per share data)       1996          Charges           1996             1995             1994      
- ---------------------------------------------------------------------------------------------------------------------
<S>                                    <C>             <C>             <C>              <C>              <C>     
Net revenues                             $986.2                          $986.2         $1,011.9           $920.3
Gross profit                              224.7                           224.7            247.7            241.1
Operating income                           27.5          $12.1             39.6             48.5             39.7
Income from continuing operations          11.3            7.4             18.7             30.9             24.6
Earnings per share from continuing                       
 operations                                 .47            .31              .78             1.33             1.03
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
                              T W E N T Y   O N E
<PAGE>
 
                       [LOGO OF ADVO, INC. APPEARS HERE]



Fiscal 1996 Compared to Fiscal 1995
Continuing Operations

Revenues  Revenues from continuing operations for fiscal 1996 of $986.2 million
decreased 2.5% or $25.7 million over fiscal 1995. The revenue decline during the
year was caused by decreases in volume and price, as well as shifts in product
weight and mix, which were a direct result of higher postage and paper costs
that resulted in increased mailing costs to our clients. The price deterioration
was primarily caused by a decrease in shared mail product weights, which was the
result of a continued reduction in advertising pages mailed by the Company's
larger preprint customers. Pieces per package for the year decreased to 7.84 in
fiscal 1996 from 7.88 in fiscal 1995. Packages mailed were 3,196.9 million
during fiscal 1996 versus 3,240.1 million during the prior year. The decrease
was primarily due to a loss of our second in home date in Chicago and Texas.

Operating Expenses  Cost of sales as a percentage of revenue increased from
75.5% in fiscal 1995 to 77.2% in fiscal 1996. The increase was due to the volume
declines in pieces per package and piece weight declines which affected postage
absorption and hence increased cost of sales as a percentage of revenue. These
volume and piece weight declines were primarily caused by client reactions to
the pass through of higher paper and postage. Cost of sales, in absolute terms,
decreased $2.7 million. This decline was attributable to lower postage expense
due to fewer mailings made by the Company as evidenced by the reduction in
pieces per package and shared mail package distribution and also the
implementation of lower postal rates which commenced on July 1, 1996. These
declines were somewhat offset by higher postal rates which occurred during the
first quarter of the fiscal year when compared with the same quarter of fiscal
1995. As a result of the lower volume, print and paper expenditures decreased
$1.6 million which also contributed to the decline in cost of sales.

Selling expense, including the provision for bad debts, increased 1.6% over
fiscal 1995 to $131.1 million in fiscal 1996. Selling expense as a percentage of
revenue increased to 13.3% in the current year from 12.7% in the prior year. The
increase in selling expense resulted from the transition to the Company's new
sales margin based compensation system and the Company's realignment of the
regional general manager function into a role with more of an emphasis on sales.

As a percentage of revenues, general and administrative costs were 5.7% for year
ended 1996 versus 7.2% for year ended 1995. General and administrative costs
decreased $15.8 million or 21.8% in fiscal 1996 over fiscal 1995. The
significant reduction in general and administrative expenses is the direct
result of the Company's ongoing reengineering program to streamline and improve
efficiencies in its processes, operations, and systems; the realignment of its
administrative functions; and strict cost controls implemented during the
current fiscal year. As a result of the reengineering effort, headcount has been
reduced by 440 associates in all areas of the Company since June of 1995, which
was the start of the reengineering program.

Gain on Sale of Business Lines  During the first quarter of fiscal 1996, the
Company recognized a pretax gain of $2.7 million ($1.7 million after tax or $.07
per share) on the sale of its MidCoast Press operation, a commercial web offset
printer. In the first quarter of the previous year, the Company recognized a
$2.2 million pretax gain ($1.4 million after tax, or $.06 per share) on the sale
of its 50 percent ownership in InfoBase Services, a data base joint venture.

Operating Income  As a result of the aforementioned, the Company reported a $8.9
million decrease in operating income (excluding nonrecurring charges) to $39.6
million when comparing fiscal 1996 to fiscal 1995.

Interest Income  Interest income results primarily from the investment of excess
cash. Interest income was $1.3 million in fiscal 1996 versus $2.8 million in
fiscal 1995. The $1.5 million decrease was due to the liquidation of the
available-for-sale securities in connection with payment of the Special
Dividend.

Interest Expense  The Company obtained credit facilities totaling $250 million
during the second quarter of fiscal 1996 in connection with the payment of the
Special Dividend. Interest expense and commitment fees related to the debt
totaled $9.7 million ($5.9 million after tax or $.24 per share) for the year
ended September 28, 1996.

Income Taxes  The effective tax rate was approximately 39% for the Company's
continuing operations in both fiscal 1996 and fiscal 1995.

Earnings per Share  Earnings per share from continuing operations decreased to
$.47 in fiscal 1996 from $1.33 in fiscal 1995. Earnings per share for fiscal
1996 was negatively impacted by the transactions associated with the Special
Dividend and the interest expense. Adjusting for both the nonrecurring charges
and interest expense, earnings per share from continuing operations would have
been $1.02 in fiscal 1996 versus $1.33 in fiscal 1995.

Fiscal 1995 Compared to Fiscal 1994
Continuing Operations

Revenues  Fiscal 1995 revenues from continuing operations increased $91.6
million over fiscal 1994. Price and volume growth contributed to the 10.0%
increase in revenues. The volume growth was achieved through increased shared
mail packages delivered, which grew 2.9% to 3.2 billion packages, and shared
mail piece distribution which increased 5.3% over the comparable period of

                              T W E N T Y   T W O
<PAGE> 
                       [LOGO OF ADVO, INC. APPEARS HERE]
a year earlier to 25.5 billion pieces. For fiscal 1995, the key indicator of
average shared mail pieces per package increased from 7.69 pieces per package to
7.88, representing a 2.4% growth over the prior year. The pricing gains were
primarily the result of the 14% increase in postal rates instituted on 
January 1, 1995 and the approximate 35% increase in paper costs experienced
throughout the year.

Operating Expenses  Cost of sales increased $84.9 million or 12.5% over fiscal
1994. As a percentage of revenues, cost of sales was 75.5% for the year ended
September 30, 1995 and 73.8% for the year ended September 24, 1994. The increase
in absolute terms, and as a percentage of revenues, was reflective of the
January 1, 1995 14% increase in postal costs and, to a lesser extent, paper cost
increases. Postage expense increased 11.9% which was reflective of the postal
rate increase and to a lesser degree the volume growth experienced in shared
mail pieces and package volume. Print expense, inclusive of paper costs,
increased 16.6% over the prior year as a result of higher paper costs and the
shared mail volume growth.

During fiscal 1995, selling expense, including the provision for bad debts,
increased $6.2 million or 5.1%. Increases in commission expense and related
sales support costs, resulting from the revenue growth, were the major elements
in the selling expense increase. As a percentage of revenues, selling expense
decreased from 13.3% in fiscal 1994 to 12.7% in fiscal 1995.

General and administrative costs declined $6.2 million or 7.9% in fiscal 1995
over fiscal 1994. As a percentage of revenues, general and administrative costs
were 7.2% for the year ended September 30, 1995 versus 8.6% for the year ended
September 24, 1994. The decrease was due to the Company's selected consolidation
of operating facilities and the downsizing of its administrative offices, as
well as overall cost control initiatives.

Gain on Sale of Interest in Joint Venture  During the first quarter of fiscal
1995, the Company sold its 50% ownership in InfoBase Services and recognized a
before tax gain on this transaction of $2.2 million ($1.4 million after tax or
$.06 per share).

Operating Income  As a result of the aforementioned, the Company reported a $8.8
million increase in operating income to $48.5 million compared to $39.7 million
in fiscal 1994, a 22.3% improvement.

Interest Income  Interest income results primarily from the investment of excess
cash and amounted to $2.8 million in fiscal 1995 versus $1.9 million in fiscal
1994. The increase was primarily due to the general increase in interest rates.

Income Taxes  The Company's effective tax rate for continuing operations for
both fiscal 1995 and fiscal 1994 was approximately 39%.

Earnings per Share  Earnings per share from continuing operations increased to
$1.33 per share in fiscal 1995 from $1.03 per share in fiscal 1994 primarily
related to the improved operating results.

Cumulative Effect of Accounting Change  During the first quarter of fiscal 1995
the Company adopted Statements of Financial Accounting Standards No. 112 ("SFAS
No. 112"), "Employers' Accounting for Postemployment Benefits" and No. 115,
"Accounting for Certain Investments in Debt and Equity Securities". The
cumulative effect of adopting SFAS No. 112 was an after tax charge of $1.5
million or $.07 per share.

Financial Position
Overview The declaration and payment of the Special Dividend to shareholders of
record on February 20, 1996 had a major effect on the Company's financial
position. The Special Dividend totaled approximately $240 million and was paid
on March 5, 1996. It was financed mainly through borrowings of $195 million from
the Company's new $250 million credit facility (the "Debt"), the liquidation
(net of purchases) of available-for-sale securities (the "Securities
Liquidation") of $30.9 million, and available cash on hand.

Working Capital  Working capital decreased from $58.9 million in fiscal 1995 to
$1.9 million in fiscal 1996. Liquidity requirements to pay the Special Dividend,
such as the Securities Liquidation, the current portion of the Debt, and use of
cash on hand accounted for the decrease in working capital year over year.

Property, Plant and Equipment  Capital expenditures totaled $17.7 million for
the year ended September 28, 1996. The majority of the capital additions were
for the upgrade and enhancement of the Company's technology in the areas of
production equipment and computer software and hardware. At two of the Company's
production facilities, a new computerized mail sorter is being utilized and
developed, which the Company expects to increase the rate of production for
packages and achieve greater flexibility and efficiency in targeting specific
groups. In the area of computer technology, the Company began purchasing laptop
computers for its sales force. The laptops are expected to allow the sales force
more time to focus on customer service, as opposed to administrative tasks. The
Company also began developing new financial and operational systems intended to
improve operating efficiency and reduce overhead. Cash provided from operating
activities has been sufficient to cover the financing of these capital
expenditures and is expected to cover future expenditures.

The Company plans to continue with the programs discussed above. Capital
additions in fiscal 1997 are expected to be approximately $27 million.

Stockholders' Equity  Stockholders' equity decreased $215.6 million from
September 30, 1995 to a net deficiency of $85.2 million at September 28, 1996.
The decrease was primarily the

                            T W E N T Y   T H R E E
<PAGE>
 
                       [LOGO OF ADVO, INC. APPEARS HERE]



result of the Special Dividend totaling approximately $240 million. Offsetting
this to a degree was $8.8 million related to the option repricing and the
cashless exercises connected with the Special Dividend; $7.2 million related to
the exercise by Warburg Pincus Capital Partners, L.P. of their warrant to obtain
2.7 million shares of ADVO common stock; $5.4 million from employee stock plan
activity and the related tax benefits; and year to date net income of $3.1
million.

Liquidity  The Company continues to rely on funds generated from continuing
operating activities as its primary operational source of liquidity. In
addition, the Company has unused credit commitments of $80 million which may be
used to fund working capital. Cash flows generated from operating activities
increased $21.6 million to $35.6 million in fiscal 1996. The increase year over
year is mainly due to the increases in accounts payable and other accrued
liabilities resulting from the timing of payments to the Company's vendors and
consulting contracts related to systems development and technical support. In
addition, the year to year increase in accounts receivable and its impact on
cash flows from continuing operations was lower in fiscal year 1996 versus
fiscal year 1995, primarily due to a greater focus on account collections.

Cash and cash equivalents at September 28, 1996 declined $10.5 million from the
prior year. The payment of the Special Dividend was the primary cause of the
decrease.  On July 16, 1996, the Company entered into a ten year agreement with
Integrated Systems Solutions Corporation (d/b/a ISSC) to provide systems
development and technical support to the Company. These services were formerly
provided by internal sources. The contract allows for cancellation after the
completion of the third year, subject to termination charges ranging between
$3.1 million and $.5 million depending on the year in which the cancellation
becomes effective. Fiscal 1997 fees related to the contract are expected to
total approximately $15 million. The Company anticipates funding these costs
through continuing operations.

Financing Arrangements  On March 4, 1996, the Company entered into a credit
agreement (the "Agreement") with a syndicate of lenders. The credit was obtained
to finance the Special Dividend and may be used to fund ongoing working capital
and capital expenditure requirements.

The Agreement provides for total credit facilities of $250 million, consisting
of $155 million in term loans and a $95 million reducing revolving line of
credit. At September 28, 1996 there was $168.4 million of debt outstanding.
During October of 1996, the Company subsequently reborrowed an additional $5
million under the revolving line of credit.

The Debt bears interest at either the London Interbank Offered Rate ("LIBOR") or
at the bank's "base rate", whichever the Company chooses for each tranche due at
various maturity dates, plus an "applicable margin" (based on certain financial
ratios) ranging from 1.50% to 3.00% on the LIBOR rate and .25% to 1.75% on the
base rate. Interest is payable quarterly or at the maturity of the LIBOR
contract whichever is shorter. The Company also pays fees on the unused
commitments. At September 28, 1996 available commitments totaled $80 million.

The Company is required to maintain certain financial ratios under the
Agreement. In addition, the Agreement also places restrictions on disposal of
assets, mergers and acquisitions, dividend payments, investments and additional
debt. The Company was in compliance with all applicable covenants as of
September 28, 1996.

In connection with the Agreement, the Company is required to maintain Interest
Rate Protection Agreements to protect against three month LIBOR rates exceeding
9.0% per annum as to a notional principal amount equal to $100 million. The
Company entered into two separate two year Interest Rate Collar Agreements to
hedge notional amounts totaling $150 million. The cap rate ranges from 7.39% to
8.0% with the floor rate ranging from 5.0% to 5.5%.

The total fiscal 1997 maturities of long-term debt of $7.2 million are expected
to be paid through funds generated from ongoing operations. In addition, during
the first quarter of fiscal 1997, the Company must also remit to the bank 60% of
its "Excess Cash Flow", as defined by the Agreement. This yields an additional
$11 million pay down of the term loans. The Company expects to fund this pay
down through use of its available long-term revolving line of credit
commitments. The Company anticipates it will be able to meet its long-term debt
obligations through funds generated from continuing operations.

Forward Looking Statements  The forward looking statements contained in this
filing are subject to many uncertainties in the Company's operations and
business environment. Examples of such uncertainties include changes in customer
demand; postal and paper prices; the realization of benefits associated with the
Company's reengineering initiative; possible governmental regulation or
legislation affecting aspects of the Company's business; the risk of damage to
the Company's data centers and telecommunication lines; the amount of pricing
concessions the Company will pass through to customers in connection with the
postal reclassification; and other general economic factors.



                             T W E N T Y   F O U R
<PAGE>
 
                                  ADVO, INC.
                     Consolidated Statements of Operations
<TABLE> 
<CAPTION> 
                                                                   Year ended              Year ended            Year ended   
                                                                   September 28,          September 30,         September 24,  
(In thousands, except per share data)                                  1996                   1995                  1994           
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                                                <C>                    <C>                   <C>  
Revenues                                                            $ 986,162              $1,011,904            $ 920,325
Costs and expenses:
  Cost of sales                                                       761,506                 764,198              679,258
  Selling, general and administrative                                 184,084                 198,496              198,113
  Nonrecurring charges                                                 12,082                      --                   --
  Provision for bad debts                                               3,701                   2,953                3,304
  Gain on sale of business lines                                       (2,687)                 (2,243)                  --
                                                                    ------------------------------------------------------ 
Operating income                                                       27,476                  48,500               39,650
Interest income (1)                                                     1,285                   2,817                1,936
Interest expense                                                        9,669                      --                   --
Other expense                                                             556                     772                1,266
                                                                    ------------------------------------------------------ 
Income before income taxes                                             18,536                  50,545               40,320
Provision for income taxes                                              7,229                  19,596               15,693
                                                                    ------------------------------------------------------ 
Income from continuing operations                                      11,307                  30,949               24,627
                                                                    ------------------------------------------------------ 
Discontinued operations:
  (Loss) income from discontinued operations, net of tax                   --                  (3,522)                 544
  Loss on disposal of discontinued operations, net of tax              (8,199)                   (931)                  --
                                                                    ------------------------------------------------------ 
Income before cumulative effect of accounting change                    3,108                  26,496               25,171

Cumulative effect of change in accounting for 
  postemployment benefits, net of tax                                      --                  (1,545)                  --
                                                                    ------------------------------------------------------ 

Net income                                                          $   3,108              $   24,951            $  25,171
                                                                   --------------------------------------------------------
Earnings per share:
  Earnings from continuing operations                               $     .47              $     1.33            $    1.03
  Discontinued operations:
    (Loss) income from discontinued operations, net of tax                 --                    (.15)                 .02
    Loss on disposal of discontinued operations, net of tax              (.34)                   (.04)                  --
  Cumulative effect of change in accounting for postemployment
    benefits, net of tax                                                   --                    (.07)                  --
                                                                    ------------------------------------------------------ 
    Net earnings per share                                          $     .13              $     1.07            $    1.05
                                                                    ------------------------------------------------------ 
Dividends declared per share                                        $  10.025              $      .10            $    .095
                                                                    ------------------------------------------------------ 

Weighted average common and common equivalent shares                   24,126                  23,286               23,886
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE> 
(1) Includes interest income from related party of $1,219,000, $2,757,000 and 
$1,885,000 in fiscal 1996,1995 and 1994, respectively.

See accompanying Notes to Consolidated Financial Statements



                            T W E N T Y    F I V E
<PAGE>
 
                                  ADVO, INC.
                          Consolidated Balance Sheets
<TABLE> 
<CAPTION> 
                                                                                   September 28,         September 30,
(In thousands, except share data)                                                        1996                  1995
- ----------------------------------------------------------------------------------------------------------------------- 
<S>                                                                                <C>                   <C> 
Assets
Current assets:
  Cash and cash equivalents (1)                                                     $  13,303             $  23,849
  Available-for-sale securities - related party                                            --                30,611
  Accounts receivable, less allowances of $4,226 in 1996 and $3,418 in 1995            62,668                61,089
  Inventories                                                                           7,518                 8,742
  Prepaid expenses and other current assets                                             4,512                 4,369
  Deferred income taxes                                                                15,839                13,049
  Current assets of discontinued operations                                                --                13,950
- -------------------------------------------------------------------------------------------------------------------
    Total Current Assets                                                              103,840               155,659
Property, plant and equipment:
  Land, building and building improvements                                              7,623                 6,744
  Machinery and equipment                                                             122,392               108,538
  Leasehold improvements                                                               12,014                13,579
- -------------------------------------------------------------------------------------------------------------------
                                                                                      142,029               128,861
  Accumulated depreciation and amortization                                           (77,854)              (68,385)
- -------------------------------------------------------------------------------------------------------------------
     Net property, plant and equipment                                                 64,175                60,476
Other assets                                                                           17,111                10,848
Non-current assets of discontinued operations                                              --                 7,220
- -------------------------------------------------------------------------------------------------------------------
     Total Assets                                                                   $ 185,126              $234,203
- -------------------------------------------------------------------------------------------------------------------
Liabilities and Stockholders' Equity/(Deficiency)
Current liabilities:
  Current portion of long-term debt                                                 $   7,225              $     -- 
  Accounts payable                                                                     37,868                24,556
  Accrued compensation and benefits                                                    22,892                25,482
  Customer advances                                                                     5,960                10,309
  Federal and state income taxes payable                                                5,877                 4,364
  Restructure reserve                                                                   1,718                 9,015
  Accrued other expenses                                                               20,431                14,951
  Current liabilities of discontinued operations                                           --                 8,118
- -------------------------------------------------------------------------------------------------------------------
    Total Current Liabilities                                                         101,971                96,795
Long-term debt                                                                        161,125                    --
Deferred income taxes                                                                   6,618                 5,786
Other liabilities                                                                         617                 1,216

Stockholders' equity/(deficiency):
   Series A Convertible Preferred Stock, $.01 par value
   (Authorized 5,000,000 shares, none issued)                                              --                    --
   Common Stock, $.01 par value (Authorized 40,000,000 shares,
     Issued 27,900,756 in 1996 and 24,583,092 in 1995)                                    279                   246
   Additional paid-in capital                                                         160,704               138,735
   Unrealized losses on available-for-sale securities, net of tax                          --                   (62)
   Accumulated (deficit) earnings                                                    (181,914)               55,020
   Less shares of common stock held in treasury at cost,
      3,804,363 in 1996 and 3,759,449 in 1995                                         (64,274)              (63,533)
- -------------------------------------------------------------------------------------------------------------------
      Total Stockholders' Equity/(Deficiency)                                         (85,205)              130,406
- -------------------------------------------------------------------------------------------------------------------
      Total Liabilities and Stockholders' Equity/(Deficiency)                       $ 185,126             $ 234,203
- --------------------------------------------------------------------------------------------------------------------
</TABLE> 
(1) Includes cash and cash equivalents invested with related party of 
$5,362,000 at September 28, 1996 and $12,905,000 at September 30, 1995.

See accompanying Notes to Consolidated Financial Statements



                             T W E N T Y    S I X
<PAGE>
 
                                  ADVO, INC.
                     Consolidated Statements of Cash Flows
<TABLE> 
<CAPTION> 
                                                                             Year ended          Year ended          Year ended
                                                                            September 28,       September 30,       September 24,
(In thousands)                                                                  1996                1995                1994
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                                                          <C>                 <C>                 <C>  
Cash flows from continuing operating activities:
   Net income                                                                 $   3,108           $ 24,951            $ 25,171
   Less: (Loss) income from discontinued operations                              (8,199)            (4,453)                544
- ---------------------------------------------------------------------------------------------------------------------------------
Income from continuing operations (includes accounting change)                   11,307             29,404              24,627
Adjustments to reconcile net income to 
  net cash flows from continuing operating activities:
   Cumulative effect of change in accounting
     for post-employment benefits                                                    --              1,545                  --
   Cashless option exercises and option repricing                                 8,747                 --                  --
   Depreciation and amortization                                                 15,170             14,331              13,617
   Deferred income taxes                                                         (2,275)             4,232               1,556
   Provision for bad debts                                                        3,701              2,953               3,304
   Gain on sale of business lines                                                (2,687)            (2,243)                 --
   Other                                                                              1                361                 997

Change in operating assets and liabilities, net of effects of acquisitions:
   Accounts receivable                                                           (5,280)           (16,188)             (4,237)
   Inventories                                                                      470             (3,533)              1,483
   Prepaid expenses and other current assets                                        539                131                 413
   Other assets                                                                     332                458                (395)
   Accounts payable                                                              13,401               (157)              2,849
   Accrued compensation and benefits                                             (2,815)            (2,232)              4,836
   Customer advances                                                             (4,350)            (2,890)              1,635
   Federal and state income taxes payable                                         1,513                205              (1,292)
   Other current liabilities                                                      5,741             (4,915)              5,704
   Restructure reserve                                                           (7,820)            (7,230)             (7,617)
   Other liabilities                                                                (76)              (222)                 20
- ------------------------------------------------------------------------------------------------------------------------------------
   Net cash provided by continuing operating activities                          35,619             14,010              47,500
- ------------------------------------------------------------------------------------------------------------------------------------
Cash flows from continuing investing activities:
 Proceeds from sale of business lines                                               742              9,000                  --
 Acquisitions, net of cash acquired                                                  --             (2,448)               (546)
 Expenditures for property, plant and equipment                                 (17,679)           (20,315)            (10,357)
 Proceeds from disposals of property and equipment                                   10                 11                  85
 Available-for-sale securities - purchases                                      (49,604)           (55,899)            (47,388)
 Available-for-sale securities - sales and maturities                            80,482             56,355              35,874
- ------------------------------------------------------------------------------------------------------------------------------------
   Net cash provided (used) by continuing investing activities                   13,951            (13,296)            (22,332)
- ------------------------------------------------------------------------------------------------------------------------------------
Cash flows from continuing financing activities:
  Proceeds from long-term borrowings - term loans                               155,000                 --                  --
  Payments on long-term borrowings - term loans                                  (1,650)                --                  --
  Revolving line of credit - net                                                 15,000                 --                  --
  Payment of debt issue costs                                                    (5,458)                --                  --
  Proceeds from exercise of warrants                                              7,200                 --                  --
  Tax effect - employee stock plans                                               2,973                699               8,244
  Proceeds from exercise of stock options                                         2,473              1,811                 832
  Purchases of common stock for treasury                                           (741)            (4,260)            (44,173)
  Cash dividends paid                                                          (240,561)            (2,078)             (1,920)
- ------------------------------------------------------------------------------------------------------------------------------------
       Net cash used in continuing financing activities                         (65,764)            (3,828)            (37,017)
- ------------------------------------------------------------------------------------------------------------------------------------
       Net cash provided (used) by discontinued operations                        5,648            (12,785)                517
- ------------------------------------------------------------------------------------------------------------------------------------
Decrease in cash and cash equivalents                                           (10,546)           (15,899)            (11,332)
Cash and cash equivalents at beginning of year                                   23,849             39,748              51,080
- ------------------------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year                                      $  13,303           $ 23,849            $ 39,748
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE> 

See accompanying Notes to Consolidated Financial Statements


                           T W E N T Y    S E V E N
<PAGE>
 
                                  ADVO, INC.
    Consolidated Statements of Changes in Stockholders' Equity/(Deficiency)
<TABLE> 
<CAPTION> 
                                                                                             Unrealized
                                                                                            gains (losses)
                                                                                Additional   on available- Accumulated     Total
                                      Common stock          Treasury stock       paid-in       for-sale     earnings       equity
                                    Shares    Amount      Shares      Amount     capital      securities    (deficit)   (deficiency)
(In thousands,  
except per share data)
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                                 <C>       <C>        <C>        <C>          <C>             <C>         <C>          <C> 
Balance --
   September 25, 1993               23,235     $232      (1,016)    $(15,245)    $124,299         $0         $8,972       $118,258

Purchase of common
   stock for treasury                                    (2,514)     (44,173)                                              (44,173)
 
Grants of restricted stock              44        1           9          145         (145)                                       1

Exercise of stock options            1,114       11                                   821                                      832

Tax effect --
   employee stock plans                                                             8,244                                    8,244

Amortization of deferred
   compensation (1)                                                                 1,662                                    1,662

Cash dividends declared
   ($.095 per share)                                                                                         (1,997)        (1,997)

Net Income                                                                                                   25,171         25,171
- -----------------------------------------------------------------------------------------------------------------------------------

Balance --
   September 24, 1994               24,393     $244      (3,521)    $(59,273)    $134,881         $0        $32,146       $107,998

Purchase of common
   stock for treasury                                      (238)      (4,260)                                               (4,260)

Grants of restricted stock              11

Exercise of stock options              179        2                                 1,809                                    1,811

Tax effect --
   employee stock plans                                                               699                                      699

Amortization of deferred
   compensation (1)                                                                 1,346                                    1,346

Cash dividends declared
   ($.10 per share)                                                                                          (2,077)        (2,077)

Unrealized losses on
   available-for-sale
   securities                                                                                    (62)                          (62)

Net Income                                                                                                   24,951         24,951
- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE> 


                           T W E N T Y    E I G H T
<PAGE>
 
                                  ADVO, INC.
<TABLE> 
<CAPTION> 
                                                                                              Unrealized
                                                                                            gains (losses)
                                                                                Additional   on available-  Accumulated     Total
(In thousands,                        Common stock          Treasury stock       paid-in       for-sale      earnings       equity
except per share data)              Shares    Amount      Shares      Amount     capital      securities     (deficit)  (deficiency)

- ------------------------------------------------------------------------------------------------------------------------------------

<S>                                 <C>       <C>        <C>        <C>          <C>           <C>           <C>         <C> 
Balance --
  September 30, 1995                 24,583    $246      (3,759)    $(63,533)    $138,735      $   (62)       $55,020      $130,406

Purchase of common
  stock for treasury                                        (45)        (741)                                                  (741)


Cancellation of restricted stock         (5)

Exercise of stock options
    and warrants                      3,323      33                                18,387                                    18,420

Tax effect --
  employee stock plans                                                              2,973                                     2,973

Amortization of deferred
  compensation (1)                                                                    609                                       609

Cash dividends declared
  ($10.025 per share)                                                                                        (240,042)     (240,042)


Unrealized gains on
  available-for-sale
  securities                                                                                        62                           62

Net Income                                                                                                      3,108         3,108
- ------------------------------------------------------------------------------------------------------------------------------------

Balance --
   September 28, 1996                27,901    $279      (3,804)    $(64,274)    $160,704       $    0      $(181,914)     $(85,205)

- ------------------------------------------------------------------------------------------------------------------------------------

</TABLE> 
(1) Unamortized deferred compensation at September 28, 1996, September 30, 1995 
and September 24, 1994 was $140,000, $836,000 and $1,991,000,
respectively.

See accompanying Notes to Consolidated Financial Statements



                            T W E N T Y    N I N E
<PAGE>
 
                                   ADVO, INC.
                   Notes to Consolidated Financial Statements


Note 1  Summary of Accounting Policies

Organization  ADVO, Inc. ("ADVO" or the "Company") is a direct marketing firm
primarily engaged in soliciting and processing printed advertising from
retailers, manufacturers and service companies for targeted distribution by both
shared and solo mail to consumer households in the United States on a national,
regional and local basis. Founded in 1929 as a hand delivery company, ADVO
entered the direct mail industry as a solo mailer in 1946 and began its shared
mail program in 1980. The Company currently is the largest commercial user of
third-class mail in the United States.

ADVO's direct marketing products and services include shared mail and solo mail.
ADVO also provides certain transportation and ancillary services in conjunction
with its direct mail programs. The Company's predominant source of revenue is
from its shared mail programs. In these programs, the advertisements of several
advertisers are combined in a single mail package. This offers the features of
penetration and targeted marketing at a significant cost reduction when compared
to mailing on an individual or solo mail basis. The Company's client base
consists of national and local grocers, fast food chains, drug stores and local
retailers.

Principles of Consolidation  The consolidated financial statements include the
accounts of ADVO and its subsidiaries. All significant intercompany transactions
and balances among ADVO and its subsidiaries have been eliminated. Certain
reclassifications have been made in the fiscal 1995 and 1994 financial
statements to conform with the fiscal 1996 presentation. ADVO's fiscal closing
date is the last Saturday in September. The fiscal year includes operations for
a 52-week period in 1996 and 1994 and a 53-week period in 1995.

Cash and Cash Equivalents  Cash and cash equivalents include highly liquid
investment instruments with original maturities of three months or less. These
investments are valued at cost, which approximates market.

Available-for-sale Securities  The Company's securities were classified as
available-for-sale at September 30, 1995. Available-for-sale securities are
carried at fair value, with unrealized gains and losses, net of tax, reported as
a separate component of stockholders' equity. The amortized cost of debt
securities is adjusted for amortization of premiums and accretion of discounts
to maturity. Such amortization is included in interest income. The cost of
securities sold is based on the specific identification method. Interest and
dividends on securities classified as available-for-sale are included in
interest income. All of the available-for-sale securities were sold during
fiscal 1996.

Inventories  Inventories, which consist of raw materials, finished goods and
spare parts, are valued at the lower of cost (first-in, first-out method) or
market.

Property, Plant and Equipment  Property, plant and equipment are recorded at
cost. Depreciation and amortization are computed generally by the straight-line
method over the estimated useful lives of the respective assets (ranging from 3
to 35 years) or over the terms of the related leases of the leasehold
improvements.

Intangible Assets  The excess of cost over net assets acquired (goodwill) and
other intangible assets related to acquisitions are being amortized over their
expected useful lives which range from 3 to 20 years. The Company continually
monitors its goodwill and its other intangibles to determine whether any
impairment of these assets has occurred. In making such determination, the
Company evaluates the performance, on an undiscounted basis, of the underlying
assets which gave rise to such amount.

Revenues  Revenues are recognized when services are rendered and are presented
in the financial statements net of sales allowances and adjustments. The
Company's services are considered rendered when all printing, sorting, labeling
and ancillary services have been provided and the mailing material has been
received by the United States Postal Service.

Earnings per Share  Earnings per share is computed based on the weighted average
number of common and common equivalent shares outstanding during the year.
Common share equivalents consist of the average number of shares issuable upon
the exercise of warrants and options. Primary and fully diluted earnings per
share are not significantly different.

Use of Estimates  The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. While management believes that the estimates and related
assumptions in the preparation of these financial statements are appropriate,
actual results could differ from those estimates.

Note 2  Acquisitions

During the two year period ended September 30, 1995, the Company made certain
acquisitions aimed at expanding its direct mail operations. These acquisitions
have been accounted for under the purchase method of accounting and,
accordingly, the results of operations of the acquired companies have been
included in the consolidated statements of operations from their acqui-


                                    THIRTY
<PAGE>
 
                                  ADVO, INC.
                  Notes to Consolidated Financial Statements



sition dates. The acquired assets have been recorded at their estimated fair
values. These acquisitions did not have a material pro forma effect on
operations for periods prior to the acquisition.

The excess of the purchase price over the estimated fair values of net assets
acquired of $4.9 million and $5.3 million, net of accumulated amortization is
reflected in other assets at September 28, 1996 and September 30, 1995,
respectively. Also included in other assets at September 28, 1996 and September
30, 1995 is $3.6 million and $4.5 million, respectively, of other intangible
assets, net of accumulated amortization, which were acquired in the
acquisitions. As of September 28, 1996 and September 30, 1995, accumulated
amortization of goodwill and other intangibles was $6.7 million and $5.4
million, respectively.

Note 3  Discontinued Operations

In September 1995, the Company initiated a plan to sell its in-store marketing
segment. At that time, the Company recorded an estimated loss on disposal of
$1.4 million ($.9 million net of tax) consisting of a provision for anticipated
operating losses during the phase out period and other costs directly related to
the sale.

On March 1, 1996 the Company completed the sale of substantially all of the net
operating assets of this segment. The net assets were sold at book value in
exchange for $5.0 million in cash and a long-term note receivable for $10.8
million. The long-term note was subsequently written off and is reflected in the
fiscal 1996 loss on disposal of discontinued operations, net of tax. The loss on
disposal for the year ended September 28, 1996 also includes operating losses in
excess of the estimates provided for the year ended September 30, 1995.

The results of the discontinued operations reflected in the consolidated
statements of operations are as follows:

<TABLE>
<CAPTION>

                                      Year ended       Year ended       Year ended
                                     September 28,    September 30,    September 24,
(In thousands)                           1996            1995             1994
- --------------------------------------------------------------------------------------
<S>                                     <C>             <C>            <C>
Net revenues                             $ 19,283        $57,668        $55,168
- --------------------------------------------------------------------------------------
(Loss) income before                                               
     income taxes                              --        $(5,361)       $   944
Provision (benefit) for                                            
     income taxes                              --         (1,839)           400
- --------------------------------------------------------------------------------------
(Loss) income from                                                 
     discontinued operations                   --        $(3,522)       $   544
- --------------------------------------------------------------------------------------
Losses to disposal date                  $(13,827)       $(1,432)  
Income tax benefit                         (5,628)          (501)            --
- --------------------------------------------------------------------------------------
Loss on disposal                                                   
     of discontinued                                               
     operations, net of tax              $ (8,199)       $  (931)            --
- --------------------------------------------------------------------------------------
</TABLE>

The assets and liabilities of discontinued operations have been segregated in
the September 30, 1995 consolidated balance sheet as current assets, non-current
assets and current liabilities of discontinued operations. These amounts consist
of the assets and liabilities associated with the operation sold, including the
fiscal 1995 estimated loss on disposal of $1.4 million. The major components of
the assets and liabilities of discontinued operations at September 30, 1995 were
as follows:

<TABLE>
<CAPTION>

(In thousands)
- ----------------------------------------------------------------
<S>                                                   <C>       
Accounts receivable-net                               $13,342
Prepaid expenses and other current assets                 608
- ----------------------------------------------------------------
   Current assets of discontinued operations          $13,950
- ----------------------------------------------------------------
Property, plant and equipment-net                     $ 7,033
Other non-current assets                                  187
- ----------------------------------------------------------------
   Non-current assets of discontinued operations      $ 7,220
- ----------------------------------------------------------------
Accounts payable                                      $ 2,794
Accrued compensation and benefits                       1,695
Customer advances                                       1,550
Other current liabilities                                 647
Estimated loss on disposal                              1,432
- ----------------------------------------------------------------
   Current liabilities of discontinued operations     $ 8,118
- ----------------------------------------------------------------
</TABLE>

Note 4  Available-for-sale Securities

During fiscal 1996 all available-for-sale securities were sold to help fund a
special dividend payment (the "Special Dividend"). (See Note 8.)

The following is a summary of available-for-sale securities at September 30,
1995:

<TABLE>
<CAPTION>
                                               Gross        Gross     Estimated
                                             Unrealized   Unrealized    Fair
(In thousands)                    Cost         Gains       (Losses)     Value
- --------------------------------------------------------------------------------
<S>                            <C>            <C>         <C>         <C>
U.S. Government             
Obligations                     $ 4,001        $ --         $ (11)     $ 3,990
Municipal Bonds                  17,211          11            (9)      17,213
U.S. Corp. Debt Securities        9,494          --           (86)       9,408
- --------------------------------------------------------------------------------
Total securities                $30,706        $ 11         $(106)     $30,611
- --------------------------------------------------------------------------------
</TABLE> 
 
Note 5  Accrued Compensation and Benefits

The composition of accrued compensation and benefits is as follows:

<TABLE> 
<CAPTION> 

                                    September 28,  September 30,
(In thousands)                          1996           1995
- ------------------------------------------------------------------
<S>                                 <C>            <C> 
Compensation                          $13,048       $15,427
Workers' compensation                   4,924         5,247
Employee withholdings and       
     other benefits                     4,920         4,808
- ------------------------------------------------------------------
Total                                 $22,892       $25,482
- ------------------------------------------------------------------
</TABLE>


                                  THIRTY ONE
<PAGE>
 
                                  ADVO, INC.
                  Notes to Consolidated Financial Statements



Note 6  Restructure Reserve

Reductions to the Company's restructure reserve in fiscal 1996 totaled $7.8
million and consisted mainly of severance and other related costs connected with
the initiative to streamline and centralize the Company's operations. Charges to
the reserve in fiscal 1995 and 1994 were $7.2 million and $8.6 million,
respectively. Fiscal 1995 and 1994 reserve reductions included costs related to
the shutdown and consolidation of the Indianapolis facility; severance and
related costs for upgrades to the Company's sales management team and various
other management groups; and the abandonment of certain nonprofitable
Micromarketing programs. Fiscal 1994 charges also related to the downsizing of
the Company's former Atlantic Division office.

Note 7  Financing Arrangements

On March 4, 1996, the Company replaced its existing $50 million credit facility
and entered into a credit agreement (the "Agreement") with a syndicate of
lenders. The credit was obtained to finance the Special Dividend payable 
March 5, 1996 and related recapitalization costs. (See Notes 8 and 12.) Any
unutilized credit may be used to fund ongoing working capital and capital
expenditure requirements.

The agreement provides for total credit facilities of $250 million, consisting
of $155 million in term loans, maturing at various dates through March 31, 2004,
and a $95 million reducing revolving line of credit, maturing at various dates
through March 31, 2002. The commitment levels on the revolving line range from a
high of $95 million for the period March 4, 1996 through September 30, 1997 to a
low of $33.3 million for the period September 30, 2001 through March 31, 2002.
Mandatory repayments of debt in defined amounts are required in the event of
certain triggering events including the sale of assets and the achievement of
certain financial ratios. The Company and its subsidiaries have pledged all of
their assets as collateral for the credit agreement.

Total outstanding credit facilities at September 28, 1996 consist of the
following:

<TABLE>
<CAPTION>

(In thousands)
- ---------------------------------------------
<S>                             <C>
Revolving line of credit         $15,000
Term loan - A                     63,600
Term loan - B                     89,750
- ---------------------------------------------
                                 168,350
Less: Current portion              7,225
- ---------------------------------------------
                                $161,125
- ---------------------------------------------
</TABLE>

The debt bears interest at either the London Interbank Offered Rate ("LIBOR") or
at the bank's "base rate", whichever the Company chooses for each tranche due at
various maturity dates, plus an "applicable margin" (based on certain financial
ratios) ranging from 1.50% to 3.00% on the LIBOR rate and .25% to 1.75% on the
base rate. Interest is payable quarterly or upon the maturity of the LIBOR
contracts, whichever period is shorter. The interest rate at September 28, 1996
was 7.57% on the revolving line of credit and on Term loan - A and 8.57% on Term
loan - B.

The Company is required to maintain certain financial ratios under the
Agreement. In addition, the Agreement also places restrictions on disposal of
assets, mergers and acquisitions, dividend payments, investments and additional
debt. The Company was in compliance with all applicable covenants as of
September 28, 1996.

In connection with the Agreement, the Company is required to maintain Interest
Rate Protection Agreements to protect against three month LIBOR rates exceeding
9.0% per annum as to a notional principal amount equal to $100 million. During
the third quarter of 1996, the Company entered into two separate two year
Interest Rate Collar Agreements to hedge notional amounts totaling $150 million.
The cap rate ranges from 7.39% to 8.0% with the floor rate ranging from 5.0% to
5.5%.

The Company pays fees on the unused commitments at a rate of 3/8 of 1% or 1/2 of
1% depending on the Company's total leverage ratio as defined. As of 
September 28, 1996, $80 million of the revolving line of credit was unused.














Total maturities of long-term debt over the next five fiscal years and
thereafter at September 28, 1996 are as follows:

<TABLE>
<CAPTION>

(In thousands)
- -------------------------------------
<S>                     <C>
1997                    $  7,225
1998                       9,650
1999                      10,500
2000                      12,975
2001                      15,800
Thereafter               112,200
- -------------------------------------
Total Maturities        $168,350
- -------------------------------------
</TABLE>

Included as long-term debt is approximately $11 million in excess cash flow
payments, as defined by the Agreement, that the Company is required to pay to
the bank during the first quarter of fiscal 1997. This amount will be applied
toward the term loans. The Company expects to pay these funds through use of
available revolving line of credit commitments. The revolving line of credit has
been classified as long-term since management has the intent and ability to
maintain the September 28, 1996 outstanding balance throughout fiscal 1997.

                                  THIRTY TWO
<PAGE>

                                  ADVO, INC.
                  Notes to Consolidated Financial Statements



The Company capitalized debt issue costs directly associated with the issuance
of the Agreement totaling $5.5 million. These costs are included in other assets
and are being amortized over the term of the debt agreement.

The Company has outstanding letters of credit of approximately $5.6 million
under separate agreements primarily related to its workers' compensation
program.

Carrying amounts of the financing arrangements approximate fair value.

Note 8  Stockholders' Equity/(Deficiency)

On August 27, 1986, 2,301,780 warrants to purchase shares of ADVO common stock
were issued to Warburg, Pincus Capital Partners, L.P. ("Warburg"), Welsh,
Carson, Anderson & Stowe IV (WCAS IV) and WCAS Venture Partners (WCAS VP)
(together, the "Investors") for $1,000,000. On February 15, 1996, Warburg, the
Company's largest shareholder, exercised the last outstanding warrants and
purchased 2,666,667 shares of common stock at an exercise price of $2.70 per
share.

The Company has a Shareholder Protection Rights Plan (the "Rights Plan") to
protect shareholders from potential unfair hostile takeovers. Pursuant to the
Rights Plan, common shareholders have one Right for each share of common stock
held. The Rights become exercisable only in the event that any person acquires
or commences a tender offer to acquire 20% or more of the Company's common
stock, as defined.

On January 17, 1996 the Company announced the declaration of a Special Dividend
of $10 per share of common stock to shareholders of record on February 20, 1996.
The announcement was a result of the Company's initiative to explore strategic
alternatives aimed at increasing shareholder value, which began at the end of
fiscal 1995. Total shares outstanding as of the record date were approximately
24 million resulting in dividends of approximately $240 million, which were paid
on March 5, 1996. The Company also recorded noncash compensation expense
totaling $8.8 million relating to the Special Dividend. (See Note 12.)

At September 28, 1996 there are 2,324,150 shares of common stock reserved for
issuance upon the exercise of stock options.

Note 9  Gain on Sale of Business Lines

MidCoast Press, the Company's commercial web offset printer, was sold during the
first quarter of fiscal 1996.  The Company recognized a before tax gain of $2.7
million ($1.7 million after tax or $.07 per share) and received a note for $3.5
million in conjunction with the sale.

During the first quarter of fiscal 1995, the Company sold its 50% ownership in
InfoBase Services and recognized a before tax gain on this transaction of $2.2
million ($1.4 million after tax or $.06 per share).

Note 10  Postemployment Benefits

The Company adopted Statement of Financial Accounting Standards No. 112,
"Employers' Accounting for Postemployment Benefits" ("SFAS No. 112") in
accounting for short-term disability benefits and severance and related medical
benefits during the Company's first quarter of fiscal 1995. Under SFAS No. 112,
the Company accrues these benefits when it becomes probable that such benefits
will be paid and when sufficient information exists to make reasonable estimates
of the amounts to be paid. The Company previously recognized the cost of
providing these benefits on a cash basis.

The cumulative effect of this change in accounting for postemployment benefits
resulted in a one-time after-tax charge of $1.5 million or $.07 per share during
fiscal 1995. The Company estimates that the ongoing annual effect of this
accounting change will not be material to the Company's financial statements. As
required by SFAS No.112, prior year financial statements have not been restated
to reflect the change in accounting principle.

Note 11  Benefit Plans

The Company has a savings plan for salaried employees which qualifies as a
profit sharing plan under the Internal Revenue Code of 1986, as amended, and
non-qualified savings plans. All plans feature both employee and employer
matching contributions. The expense for matching contributions was $3.7 million,
$3.8 million and $3.6 million for fiscal 1996, 1995 and 1994, respectively.

During fiscal 1994 the Company made certain amendments to its employee stock
option plans with respect to options granted under the plans to make available
reload options. The reload option feature allows for the exercise of options in
"stock-for-stock" transactions enabling the employee to retain any further
appreciation in the market value of shares traded in to pay the exercise price
of the options and to satisfy tax withholding requirements. The expiration date
of a reload option would be the same as that of the original option unless
otherwise determined by the Company's Compensation Committee or Board of
Directors. Reload options may be authorized with respect to options that are
themselves granted as reload options.


                           T H I R T Y    T H R E E
<PAGE>
 
                                  ADVO, INC.
                  Notes to Consolidated Financial Statements



In connection with the Special Dividend (see Notes 8 and 12), the Company made
equitable adjustments to outstanding employee stock options. As a result, 2.1
million options were repriced. The repriced options have retained their original
vesting schedules and expiration dates. In addition, certain participants in the
1986 Employee Restricted Stock Plan were given the opportunity to reinvest the
Special Dividend applicable to restricted shares in the Company's common stock.
Any such reinvestment will be distributed when the restricted shares vest.

The 1986 Stock Option Plan provides for the granting of non-qualified options
for the purchase of up to 625,000 shares of common stock to key employees. The
terms of the options may not exceed ten years, and the option prices shall not
be less than the fair market value of the common stock on the date of grant.
Options generally are exercisable 25% each year, cumulatively, beginning one
year from date of grant. Certain grants also stipulate that the market price of
the Company's common stock must reach certain levels before the options become
exercisable in addition to the 25% per year time vesting provisions. These
options will become exercisable for 90 days at six years from the grant date if
the market price provision is not met. At September 28, 1996 there were 23,414
options exercisable and 17,551 options available for future grant under this
plan. At September 30, 1995 there were 91,186 options exercisable and 12,488
options available for future grant under this plan.

<TABLE> 
<CAPTION> 
                                                     Option price
                                        Shares         per share
- ------------------------------------------------------------------
<S>                                     <C>          <C> 
Outstanding at September 25, 1993       258,930      $ 4.20-17.35
Granted                                  64,761       17.63-18.75
Cancelled                               (25,411)       4.60-18.63
Exercised                              (122,725)       4.20-14.35
- ------------------------------------------------------------------
Outstanding at September 24, 1994       175,555        4.20-18.75
Granted                                  16,825       18.00-18.63
Cancelled                                (1,500)            18.63
Exercised                               (49,843)       4.20-18.63
- ------------------------------------------------------------------
Outstanding at September 30, 1995       141,037        7.10-18.75
Granted                                 114,023        5.40-21.25
Cancelled                               (94,900)       8.63-21.25
Exercised                               (90,819)       5.40-18.63
- ------------------------------------------------------------------
Outstanding at September 28, 1996        69,341      $ 5.40-11.25
- ------------------------------------------------------------------
</TABLE> 

The 1988 Stock Option Plan provides for the granting of non-qualified options
for the purchase of up to 4,300,000 shares of common stock to key employees. The
terms of the options may not exceed ten years, and the option prices shall not
be less than the fair market value of the common stock on the date of the grant.
Each option granted is exercisable at a specified rate each year, generally 25%,
as determined by the Board of Directors at the date of grant. Certain grants
also stipulate that the market price of the Company's common stock must reach
certain levels before the options become exercisable in addition to the 25% per
year time vesting provisions. These options will become exercisable for 90 days
at six years from the grant date if the market price provision is not met. At
September 28, 1996 there were 776,666 options exercisable and 396,158 options
available for future grant under this plan. At September 30, 1995 there were
1,395,346 options exercisable and 163,192 options available for future grant
under this plan.

<TABLE> 
<CAPTION> 
                                                     Option price
                                        Shares         per share
- ------------------------------------------------------------------
<S>                                     <C>          <C> 
Outstanding at September 25, 1993        2,327,875   $ 3.30-22.00
Granted                                  1,228,099    15.75-18.63
Cancelled                                  (49,999)    4.80-21.30
Exercised                               (1,330,376)    3.30-16.30
- ------------------------------------------------------------------
Outstanding at September 24, 1994        2,175,599     3.30-22.00
Granted                                    612,271    16.38-20.50
Cancelled                                  (64,207)    9.90-21.50
Exercised                                 (162,492)    4.80-18.63
- ------------------------------------------------------------------
Outstanding at September 30, 1995        2,561,171     3.30-22.00
Granted                                  2,743,606     5.00-27.00
Cancelled                               (2,201,227)    6.75-27.00
Exercised                                 (848,741)    3.30-18.63
- ------------------------------------------------------------------
Outstanding at September 28, 1996        2,254,809   $ 5.00-17.00
- ------------------------------------------------------------------
</TABLE> 





The 1986 Employee Restricted Stock Plan provides for the granting of up to
2,437,500 shares of common stock to executives who, with certain exceptions, are
subject to specified periods of continuous employment (generally vesting one-
third per year over three years). The market value of shares at the date of
award in excess of cash consideration received is being amortized as
compensation expense over the restriction period. These shares are votable by
the holders, and the vesting period is determined by the Board of Directors at
the date of the grant. The charge to operations in connection with the
restricted stock was $.6 million, $1.3 million, and $1.6 million for the years
ended September 28, 1996, September 30, 1995 and September 24, 1994,
respectively. Unamortized deferred compensation was $.1 million at September 28,
1996. There are 46,755 shares available for future grant under this plan at
September 28, 1996.

<TABLE> 
<CAPTION> 
                                                          Shares
- ------------------------------------------------------------------
<S>                                                     <C> 
Outstanding at September 25, 1993                       2,341,246
Granted                                                    44,000
- ------------------------------------------------------------------
Outstanding at September 24, 1994                       2,385,246
Granted                                                    10,500
- ------------------------------------------------------------------
Outstanding at September 30, 1995                       2,395,746
Cancelled                                                  (5,001)
- ------------------------------------------------------------------
Outstanding at September 28, 1996                       2,390,745
- ------------------------------------------------------------------
</TABLE> 

                                  THIRTY FOUR
<PAGE>
 
                                  ADVO, INC.
                  Notes to Consolidated Financial Statements



The 1990 Non-employee Directors' Restricted Stock Plan provides for an aggregate
maximum of up to 125,000 shares of common stock to be issued under stock awards.
During fiscal 1996, no shares were awarded or cancelled. The market value of
shares at the date of award is being charged to operations over the restriction
period with $.03 million, $.06 million and $.1 million charged for the fiscal
years ended September 28, 1996, September 30, 1995 and September 24, 1994,
respectively. There was no unamortized deferred director's compensation at
September 28, 1996. There are 97,500 shares available for future grant under
this plan at September 28, 1996.

During fiscal 1996, three directors were each granted 4,500 stock options and
during fiscal 1995, they were each granted 1,000 stock options. The options
become exercisable in equal annual installments over the next four years from
the grant date.

Note 12  Nonrecurring Charges

In connection with the Special Dividend (see Note 8), the Company made equitable
adjustments to outstanding employee stock options. As a result of the
adjustments, the Company recorded noncash compensation expense totaling $8.8
million in fiscal 1996. Also included as nonrecurring charges are $3.3 million
in legal and various other fees associated with the Special Dividend and the
Company's exploration of strategic alternatives to enhance shareholder value.

Note 13  Income Taxes

The components of the provision for income taxes on continuing operations are as
follows:

<TABLE>
<CAPTION>

                   Year ended      Year ended      Year ended
                  September 28,   September 30,   September 24,
(In thousands)        1996            1995            1994
- ------------------------------------------------------------------
<S>               <C>             <C>             <C>
Federal:          
     Current         $5,494          $12,910         $11,677
     Deferred           505            3,429             951
- ------------------------------------------------------------------
     Total Federal    5,999           16,339          12,628
- ------------------------------------------------------------------
State:                                               
     Current            742            2,454           2,460
     Deferred           488              803             605
- ------------------------------------------------------------------
     Total State      1,230            3,257           3,065
- ------------------------------------------------------------------
Total Provision      $7,229          $19,596         $15,693
- ------------------------------------------------------------------
</TABLE> 

 
The Company's effective income tax rate for continuing operations differed from
the Federal statutory rate for the following reasons:

<TABLE> 
<CAPTION> 

                              Year ended      Year ended      Year ended
                             September 28,   September 30,   September 24,
                                 1996            1995            1994
- ---------------------------------------------------------------------------
<S>                          <C>             <C>             <C> 
Federal statutory rate           35.0%          35.0%             35.0%
State income taxes,          
  net of federal benefit          4.3            4.1               4.9
Targeted jobs tax credit           --            (.2)              (.2)
Other                             (.3)           (.1)              (.8)
- ---------------------------------------------------------------------------
Effective income tax rate        39.0%          38.8%             38.9%
- ---------------------------------------------------------------------------
</TABLE> 


















Significant components of the Company's deferred tax assets and liabilities are
as follows:

<TABLE> 
<CAPTION> 

                                             September 28,      September 30,
(In thousands)                                   1996               1995
- -------------------------------------------------------------------------------
<S>                                          <C>                <C> 
Deferred Tax Assets:                         
 Restructure reserve                            $   809           $ 4,001
 Reserve for deferred compensation                5,762             2,785
 Reserve for employee benefits                    3,610             4,246
 Loss due to discontinued operations              2,948                --
 Other                                            3,453             2,996
- -------------------------------------------------------------------------------
  Total deferred tax assets                      16,582            14,028
- -------------------------------------------------------------------------------
Deferred Tax Liabilities:                    
 Tax over book depreciation                  
 and amortization                                (7,361)           (6,765)
- -------------------------------------------------------------------------------
Net federal and state deferred assets           $ 9,221           $ 7,263
- -------------------------------------------------------------------------------
</TABLE> 

Note 14  Commitments and Contingencies

ADVO leases property and equipment under noncancelable operating lease
agreements which expire at various dates through 2005. The leases generally
provide that the Company pay the taxes, insurance and maintenance expenses
related to the leased assets. Rental commitments at September 28, 1996 under
long-term noncancelable operating leases are as follows:

<TABLE>
<CAPTION>

(In thousands)
- --------------------------------------------
Fiscal year:
<S>                                 <C>
1997                                $11,782
1998                                  9,935
1999                                  7,876
2000                                  5,813
2001                                  4,686
Thereafter                            9,508
- --------------------------------------------
Total minimum lease payments        $49,600
- --------------------------------------------
</TABLE>


                                  THIRTY FIVE

<PAGE>

                                  ADVO, INC.
                  Notes to Consolidated Financial Statements



Certain of these leases contain renewal options and certain leases also provide
for cost escalation payments. Rental expense for the years ended September 28,
1996, September 30, 1995 and September 24, 1994 was approximately $20.6 million,
$22.8 million and $24.9 million respectively.

On July 16, 1996, the Company entered into a ten year agreement with Integrated
Systems Solutions Corporation (d/b/a ISSC) to provide systems development and
technical support to the Company. These services were formerly provided by
internal sources. The contract allows for cancellation after the completion of
the third year, subject to termination charges ranging between $3.1 million and
$.5 million depending on the year in which the cancellation becomes effective.
Total charges under the term of the agreement through the year 2006 would be
$106.0 million. Future commitments for the noncancelable portion of the
agreement, excluding termination fees, are $15.4 million, $14.9 million and
$10.7 million for fiscal years 1997, 1998 and 1999, respectively.

ADVO is party to various legal proceedings and claims related to its normal
business operations, including several suits in which it is a defendant. In the
opinion of management, the Company has substantial and meritorious defenses for
these claims and proceedings in which it is a defendant, and believes these
matters will be ultimately resolved without material adverse effect on the
consolidated financial position, results of operations or liquidity of the
Company.

Outstanding commitments for capital expenditures at September 28, 1996 totaled
$12.2 million.

Note 15  Related Party Transactions

The Company invests in money market mutual funds through an investment advisor,
Warburg, Pincus Counsellors, Inc. ("Counsellors"). The general partner of
Warburg, Pincus Capital Partners, L.P.("Warburg") who is the Company's largest
shareholder, owns a majority interest in Counsellors. Income earned on
investments managed by Counsellors was $1.2 million, $2.8 million and $1.9
million in fiscal 1996, 1995 and 1994, respectively. At September 28, 1996 and
September 30, 1995, $5.4 million and $43.5 million, respectively, was being
managed by Counsellors. Two Directors of the Company are officers of Warburg and
another Director is a Director of the various Counsellors managed mutual funds.

Note 16  Supplemental Cash Flow Information

Cash paid for income taxes was $3.2 million, $11.8 million and $7.8 million in
fiscal 1996, 1995 and 1994, respectively. Cash paid for interest expense, net of
amounts capitalized, in fiscal 1996 was $7.2 million. No interest expense
payments were made in fiscal years 1995 and 1994.

Excluded from continuing investing activities was the effect of a certain
noncash activity in which the Company received a note for $3.5 million in
conjunction with the sale of a business line in fiscal 1996. (See Note 9.)

Note 17  Recent Accounting Pronouncements

In March of 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, "Accounting for the Impairment of Long-
Lived Assets and for Long-Lived Assets to Be Disposed Of". The long-lived assets
covered by the Statement include plant and equipment, certain identifiable
intangibles and goodwill. Under Statement No. 121, the Company is not required
to actively search for impairments of assets that are employed in the business.
A review is necessary only when events indicate that an impairment may exist.
The Statement will be adopted by the Company in fiscal 1997. The Company expects
that there will not be a material impact to the Company's consolidated financial
position or results of operations as a result of the adoption.

In October of 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation". The Statement establishes the financial accounting and reporting
standards for stock based compensation plans, including stock purchase plans,
stock options and restricted stock. These plans allow for certain associates to
receive shares of the Company's stock. The Statement requires that these
transactions be accounted for based on the fair value of the consideration
received, or continue to be accounted for based on the method as prescribed by
APB Opinion No. 25, "Accounting for Stock Issued to Employees". The Company will
adopt this Statement in fiscal 1997 and plans to continue accounting for these
transactions in accordance with APB 25, however pro forma disclosures of net
income and earnings per share, using the fair value based method described in
Statement No. 123 will be disclosed in fiscal 1997.


                                  THIRTY SIX
<PAGE>
 
                                  ADVO, INC.
                  Notes to Consolidated Financial Statements


Note 18  Quarterly Financial Data (Unaudited)

<TABLE>
<CAPTION>

(In millions, except per share data)
Fiscal year ended                           First      Second      Third      Fourth
September 28, 1996                          Quarter    Quarter     Quarter    Quarter
- -------------------------------------------------------------------------------------
<S>                                         <C>        <C>         <C>        <C>
Revenues                                     $256.5     $232.0      $245.7     $252.0
Gross profit                                   56.6       46.7        55.5       65.9
Operating income (loss) (1)                    11.0      (10.8)       11.7       15.6
Net income (loss)                               6.0      (14.4)        4.4        7.1
Earnings (loss) per share                       .25       (.64)        .18        .29
Common stock price (2)
 High                                        27 1/2     26 1/8      11 3/4     11 5/8
 Low                                         22 3/4      9 1/4       9 1/8      9 1/8
- -------------------------------------------------------------------------------------
 
Fiscal year ended                           First      Second      Third      Fourth
September 30, 1995 (3)                      Quarter    Quarter     Quarter    Quarter
- -------------------------------------------------------------------------------------
Revenues                                     $248.1     $239.6      $256.7     $267.5
Gross profit                                   65.7       55.8        63.8       62.4
Operating income                               16.2        4.8        15.4       12.1
Income before cumulative
  effect of accounting change                  10.2        2.8         9.2        4.3
Net income                                      8.7        2.8         9.2        4.3

Earnings per share:
 Before cumulative effect
  of accounting change                          .44        .12         .39        .18
 Net income                                     .37        .12         .39        .18
Common stock price
 High                                        18 3/4     19 1/4      21 7/8     23 3/4
 Low                                         15 1/4     16 1/2      17 3/4     16 5/8
- -------------------------------------------------------------------------------------
</TABLE>

(1)  Operating income for the second quarter includes nonrecurring charges of
     $12.1 million.  (See Note 12.)

(2)  The decrease in the market price during the second quarter of fiscal 1996
     was reflective of the Special Dividend. (See Note 8.)

(3)  Quarterly data has been restated to exclude the results of the in-store
     marketing segment from revenues, gross profit, and operating income, as a
     result of the Company's sale of this segment. (See Note 3.) In addition,
     certain reclassifications have been made to the first and second quarter of
     1995 to conform with the fiscal 1995 year end presentation.

                           T H I R T Y    S E V E N
<PAGE>
 
                                  ADVO, INC.

Report of Independent Auditors

To the Board of Directors and

Stockholders of ADVO, Inc.

We have audited the accompanying consolidated balance sheets of ADVO, Inc. 
at September 28, 1996 and September 30, 1995, and the related consolidated
statements of operations, cash flows, and changes in stockholders' equity/
(deficiency) for each of the three years in the period ended September 28,
1996. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of ADVO, Inc. at
September 28, 1996 and September 30, 1995, and the consolidated results of its
operations and its cash flows for each of the three years in the period ended
September 28, 1996 in conformity with generally accepted accounting principles.


                                /s/ Ernst & Young LLP

Hartford, Connecticut

October 21, 1996


Financial Responsibility

To the Stockholders of ADVO, Inc.

The management of ADVO, Inc. is responsible for the integrity and objectivity of
the consolidated financial statements and other financial information presented
in this report. These statements have been prepared in accordance with generally
accepted accounting principles and necessarily include amounts based on
judgements and estimates by management.

ADVO maintains internal accounting control policies and related procedures
designed to provide reasonable assurance that assets are safeguarded, that
transactions are executed in accordance with management's authorization and
properly recorded, and that accounting records may be relied upon for the
preparation of reliable published annual and interim financial statements and
other financial information. The design, monitoring, and revision of internal
accounting control systems involve, among other things, management's judgement
with respect to the relative cost and expected benefits of specific control
measures. The Company also maintains an internal auditing function which
evaluates and reports on the adequacy and effectiveness of internal accounting
controls and policies and procedures.

The Company's consolidated financial statements have been audited by independent
auditors who have expressed their opinion with respect to the fairness of these
statements.

The Audit Committee of the Board of Directors, composed solely of outside
directors, meets periodically with ADVO's management, internal auditors and
independent auditors to review matters relating to the quality of financial
reporting and internal accounting controls. Both the internal auditors and the
independent auditors have unrestricted access to the Committee.


/s/ Robert Kamerschen

Robert Kamerschen
Chairman and Chief Executive Officer


/s/ Lowell W. Robinson

Lowell W. Robinson
Executive Vice President and
Chief Financial Officer


/s/ Robert S. Hirst

Robert S. Hirst
Vice President and Controller


October 21, 1996


                                 THIRTY EIGHT

<PAGE>
 
                                                                      EXHIBIT 21


                          SUBSIDIARIES OF ADVO, INC.
                           AS OF SEPTEMBER 28, 1996

 

                                                         PERCENT OF VOTING
  STATE OF                                               SECURITIES OWNED AS
INCORPORATION           NAME OF SUBSIDIARY               OF SEPTEMBER 28, 1996
- -------------           ------------------               ---------------------

  Delaware              Trans-ADVO, Inc.                         100
  Delaware              ADVO Investment Company, Inc.            100
  Delaware              ADVO Creative Services, Inc.             100
  Delaware              Value Fair, Inc.                         100
  Delaware              MBV, Inc                                 100
  Delaware              Stighen, Inc. (formerly Marketing        
                          Force Inc.)                            100(1)

- --------

(1) Owned by ADVO Investment Company, Inc.


<PAGE>
 
                                                                     EXHIBIT 23
 
                        CONSENT OF INDEPENDENT AUDITORS
 
  We consent to the incorporation by reference in this Annual Report 
(Form 10-K) of ADVO, Inc. ("ADVO") of our report dated October 21, 1996,
included in the 1996 Annual Report to Stockholders of ADVO.

  Our audits also included the financial statement schedule of ADVO listed in
Item 14(a). This schedule is the responsibility of the Company's management.
Our responsibility is to express an opinion based on our audits. In our
opinion, the financial statement schedule referred to above, when considered
in relation to the basic financial statements taken as a whole, presents
fairly in all material respects the information set forth therein.
 
  We also consent to the incorporation by reference in the Registration
Statements (Form S-8 No. 333-11323) pertaining to the ADVO, Inc. 401(k) Savings
Plan, (Form S-3 No. 333-03777) pertaining to Dividend Reinvestment, (Form S-8 
No. 33-40402 Post-Effective Amendment No. 3) pertaining to the 1986 Employee
Restricted Stock Plan, as amended, (Form S-8 No. 33-15856) pertaining to the
1986 Stock Option Plan, and (Form S-8 No. 33-58483 Post-Effective Amendment 
No. 5) pertaining to the 1988 Non-Qualified Stock Option Plan and the 1993 Stock
Option Subplan, as amended, of ADVO and in the related Prospectuses of our
report dated October 21, 1996, with respect to the consolidated financial
statements incorporated herein by reference, and our report included in the
preceding paragraph with respect to the financial statement schedule included in
this Annual Report (Form 10-K) of ADVO.
 
                                          Ernst & Young LLP /s/
 
Hartford, Connecticut
December 16, 1996

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ADVO INC.'S
FORM 10K FOR THE YEAR ENDED SEPTEMBER 28, 1996 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          SEP-28-1996
<PERIOD-START>                             OCT-01-1995
<PERIOD-END>                               SEP-28-1996
<CASH>                                          13,303
<SECURITIES>                                         0
<RECEIVABLES>                                   66,894
<ALLOWANCES>                                     4,226
<INVENTORY>                                      7,518
<CURRENT-ASSETS>                               103,840
<PP&E>                                         142,029
<DEPRECIATION>                                  77,854
<TOTAL-ASSETS>                                 185,126
<CURRENT-LIABILITIES>                          101,971
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           279
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                  (85,205)
<SALES>                                              0
<TOTAL-REVENUES>                               986,162
<CGS>                                                0
<TOTAL-COSTS>                                  761,506
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 3,701
<INTEREST-EXPENSE>                               9,669
<INCOME-PRETAX>                                 18,536
<INCOME-TAX>                                     7,229
<INCOME-CONTINUING>                             11,307
<DISCONTINUED>                                 (8,199)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,108
<EPS-PRIMARY>                                      .13
<EPS-DILUTED>                                      .13
        

</TABLE>


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