<PAGE>
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15 (d) of the
Securities Exchange Act of 1934
June 23, 1998
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Date of report (Date of earliest event reported)
ADVO, Inc.
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(Exact name of registrant as specified in its charter)
Delaware 1-11720 06-0885252
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(State or other jurisdiction (Commission file number) (IRS Employer
of incorporation or organization) Identification No.)
One Univac Lane, P.O. Box 755, Windsor, Connecticut 06095-0755
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(Address of Principal Executive Offices)
Registrant's telephone number, including area code: (860) 285-6120
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ITEM 5. OTHER EVENTS
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On June 23, 1998 ADVO, Inc. (the "Company") announced that Robert Kamerschen,
62, Chairman of the Board and Chief Executive Officer for the past ten years,
will step aside as CEO effective January 1999. He will remain as Chairman as
part of an orderly senior management succession plan. Mr. Kamerschen's hand
picked successor as CEO, Gary Mulloy, 53, has been the Company's President and
Chief Operating Officer since 1996. For the time being, Mr. Mulloy will retain
the President's title.
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
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The following exhibits are filed herewith:
Exhibit No. Description
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99(a) Press release, dated June 23, 1998, Filed herewith.
issued by the Company.
-2-
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SIGNATURES
Pursuant to the requirements of the Securities Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.
ADVO, Inc.
Date : June 26, 1998 By /s/ DAVID M. STIGLER
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David M. Stigler
Senior Vice President,
Legal and Public Affairs,
General Counsel and Secretary
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EXHIBIT INDEX
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Incorporation by
Exhibit No. Description Reference
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<C> <C> <C>
99 (a) Press release, dated June 23, 1998,
issued by the Company. Filed herewith.
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Exhibit No. 99(a)
ADVO ANNOUNCES SUCCESSION PLAN
Windsor, CT -- June 23, 1998 -- ADVO, Inc. (NYSE: AD) announced today that
Robert Kamerschen, 62, Chairman of the Board and Chief Executive Officer for the
past ten years, will step aside as CEO effective January 1999. He will remain as
Chairman as part of an orderly senior management succession plan. Mr.
Kamerschen's hand-picked successor as CEO, Gary Mulloy, 53, has been ADVO's
President and Chief Operating Officer since 1996. For the time being, Mr. Mulloy
will retain the President's title.
Mr. Kamerschen has led ADVO to become the nation's largest direct mail targeting
services company with annual revenues of over $1 billion. During his tenure as
CEO, Mr. Kamerschen has turned around the profitability of the Company and has
created a compelling strategic vision, which is being executed successfully,
resulting in significant realization of shareholder value as indicated by a
fourteen-fold increase in the market value of ADVO's common stock. ADVO's Board
of Directors and Mr. Kamerschen are confident that further success will continue
under the leadership of Gary Mulloy.
Mr. Mulloy joined ADVO in November 1996, bringing to the Company nearly
twenty-five years of strong management experience and expertise, as well as
distinguished credentials in sales and marketing. As President and Chief
Operating Officer, he has been instrumental in working with Mr. Kamerschen to
steer ADVO toward its strategic targeting vision. Mr. Mulloy is looking forward
to taking on additional responsibilities as CEO and leading the Company in its
strategic vision of becoming the nation's targeter of choice.
ADVO is the nation's largest full-service targeted direct mail marketing
services company with annual revenues of over $1 billion. ADVO specializes in
shared and solo direct mail services and provides customized Microtargeting(R)
solutions at an affordable price for its clients' print advertising needs. The
Company's Mailbox Values(R) branded shared mail program is distributed
nationally to approximately 60 million households weekly. An additional 17
million households can be reached on a shared mail basis through ADVO's National
Network Extension (ANNE). ADVO has 19 mail processing facilities and 65 sales
offices nationwide. ADVO's corporate headquarters are located at One Univac
Lane, Windsor, Connecticut 06095. The Company can be visited at its web site at
www.advo.com.
For additional Information contact:
Julie Abraham, VP, Planning & Investor Relations
(860) 285-6391
- -OR- David Stigler, SVP, Legal and Public Affairs
(860)285-6120
