<PAGE>
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15 (d) of the
Securities Exchange Act of 1934
September 8, 1998
--------------------------------------------------
Date of report (Date of earliest event reported)
ADVO, Inc.
-------------------------------------------------------
(Exact name of registrant as specified in its charter)
Delaware 1-11720 06-0885252
- --------------------------------- ------------------------ -------------------
(State or other jurisdiction (Commission file number) (IRS Employer
of incorporation or organization) Identification No.)
One Univac Lane, P.O. Box 755, Windsor, Connecticut 06095-0755
--------------------------------------------------------------
(Address of Principal Executive Offices)
Registrant's telephone number, including area code: (860) 285-6120
------------------------
<PAGE>
ITEM 5. OTHER EVENTS
On September 8, 1998 ADVO, Inc. (the "Company") announced a new stock repurchase
program for up to 1 million shares through September 25, 1999. This new program
includes the approximate 442,000 shares remaining from its previous buyback
program.
The Company had previously purchased 2,758,000 shares of the total 3,200,000
shares authorized. In conjunction with this repurchase program, on September 29,
1997 the Company purchased 1,936,098 shares from Warburg, Pincus Capital
Partners, L.P. due to the termination of the limited partnership fund.
Subsequent to the September 29th transaction and during fiscal 1998, the Company
has purchased approximately 613,300 shares of its common stock. In addition, the
Company purchased 208,602 shares in fiscal 1997 pursuant to a previously related
buyback program.
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
The following exhibits are filed herewith:
<TABLE>
<CAPTION>
Exhibit Description
No.
<S> <C> <C>
99(a) Press release, dated September 8, 1998, issued Filed herewith.
by the Company.
</TABLE>
-2-
<PAGE>
SIGNATURES
Pursuant to the requirements of the Securities Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.
ADVO, Inc.
Date : September 14, 1998
By /s/ DAVID M. STIGLER
----------------------------------
David M. Stigler
Senior Vice President,
Legal and Public Affairs,
General Counsel and Secretary
- 3 -
<PAGE>
EXHIBIT INDEX
<TABLE>
<CAPTION>
Incorporation by
Exhibit No. Description Reference
<S> <C> <C>
99 (a) Press release, dated September 8, 1998,
issued by the Company. Filed herewith.
</TABLE>
<PAGE>
Exhibit No. 99(a)
ADVO ANNOUNCES NEW STOCK REPURCHASE PROGRAM
Windsor, CT. -- September 8, 1998 -- ADVO, Inc. (NYSE: AD) today announced a new
stock repurchase program for up to 1 million shares through September 25, 1999.
This new program includes the approximate 442,000 shares remaining from its
previous buyback program.
ADVO had previously purchased 2,758,000 shares of the total 3,200,000 shares
authorized. In conjunction with this repurchase program was the purchase on
September 29, 1997 of 1,936,098 shares from Warburg, Pincus Capital Partners,
L.P. due to the termination of a limited partnership fund. Subsequent to the
September 29th transaction, ADVO has purchased approximately 613,300 shares of
its common stock.
Robert "Kam" Kamerschen, ADVO's Chairman and Chief Executive Officer, said: "We
are pleased with the new stock buyback authorization. This action affords us the
increased capability to capitalize on the buying opportunity created by our
currently undervalued share price."
ADVO is the nation's largest full-service targeted direct mail marketing
services company with annual revenues of over $1 billion. ADVO specializes in
shared and solo direct mail services and provides customized
Microtargeting-Registered Trademark- solutions at an affordable price for its
clients' print advertising needs. The Company's Mailbox Values-Registered
Trademark- branded shared mail program is distributed nationally to
approximately 60 million households weekly. An additional 20 million
households can be reached on a shared mail basis through ADVO's National
Network Extension (ANNE). ADVO has 19 mail processing facilities and 65 sales
offices nationwide. ADVO's corporate headquarters are located at One Univac
Lane, Windsor, Connecticut 06095. The Company can be visited at its Web site
at www.advo.com.
CONTACT:
Julie Abraham
Vice President - Financial Planning & Investor Relations
(860) 285-6391
