ADVO INC
8-K, 1999-07-01
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION


                             Washington, D.C. 20549



                                    FORM 8-K
                                    --------



                                 CURRENT REPORT



                     Pursuant to Section 13 or 15 (d) of the
                         Securities Exchange Act of 1934



                                  June 28, 1999
                ------------------------------------------------
                Date of report (Date of earliest event reported)



                                   ADVO, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)



             Delaware                      1-11720              06-0885252
 ----------------------------      ------------------------  ------------------
 (State or other jurisdiction      (Commission file number)  (IRS Employer
of incorporation or organization)                            Identification No.)



         One Univac Lane, P.O. Box 755, Windsor, Connecticut 06095-0755
         --------------------------------------------------------------
                    (Address of Principal Executive Offices)


Registrant's telephone number, including area code:         (860) 285-6120
                                                   -----------------------------
<PAGE>

ITEM 5.  OTHER EVENTS
         ------------

On June 28, 1999, ADVO, Inc. (the "Company") announced that Robert Kamerschen
had retired as Chairman of the Company's Board of Directors ( the "Board") and
from the Board as of June 25, 1999. Mr. Kamerschen had retired as CEO of the
Company on January 1, 1999, after ten years. Mr. Kamerschen has a consulting
agreement with the Company that runs through 2008.

Gary Mulloy, the Company's present CEO, was elected to succeed Mr. Kamerschen as
Chairman of the Board.





ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS
         ---------------------------------

The following exhibits are filed herewith:


Exhibit No.   Description
- ----------    -----------

99(a)         Press release, dated June 28, 1999, issued by      Filed herewith.
              the Company.

                                      -2-
<PAGE>

                                   SIGNATURES

      Pursuant to the requirements of the Securities Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.



                                            ADVO, Inc.
Date: July 1, 1999
      ------------
                                            By  /s/ DAVID M. STIGLER
                                              ------------------------
                                                David M. Stigler
                                                Senior Vice President,
                                                Legal and Public Affairs,
                                                General Counsel and Secretary


                                      -3-
<PAGE>

                                 EXHIBIT INDEX
                                 -------------

                                                               Incorporation by
Exhibit No.   Description                                      Reference
- -----------   -----------                                      ---------

99 (a)        Press release, dated June 28, 1999,
              issued by the Company.                           Filed herewith.

<PAGE>

                                                               Exhibit No. 99(a)


            ADVO ANNOUNCES RETIREMENT OF BOARD CHAIRMAN KAMERSCHEN

Windsor, CT (June 28, 1999). ADVO, Inc. (NYSE:AD) announced today that Robert
Kamerschen, 63, has retired as Chairman of its Board of Directors and from the
Board as of June 25, 1999. Mr. Kamerschen had retired as CEO of ADVO on January
1, 1999, after ten years. Mr. Kamerschen has a consulting agreement with ADVO
that will run through 2008.

Mr. Kamerschen said, "This is the second step of our orderly management
transition to the stewardship of Gary Mulloy, who was brought in by me two and a
half years ago to be my successor. ADVO is clearly doing very well, and it is
time for me to move on and leave the Company in Gary's hands to continue this
success. I greatly enjoyed my ten years with ADVO and the many friends I have
made while I was there, and wish them all the best."

Gary Mulloy, current CEO of ADVO, who was elected to succeed to the post of
Chairman, said, "Kam's leadership and many contributions to ADVO were invaluable
in making it the successful company that it is today, and we all are grateful.
He will continue to be available as a consultant, and his experience and insight
will be most helpful on an ongoing basis. We all wish him well as he pursues his
many interests."

Howard Newman, a managing director of E.M. Warburg & Company and a long-time
member of ADVO's Board of Directors, added, "I have had the pleasure of serving
with Kam for over ten years. His leadership skills, industry knowledge, vision,
dedication and amazing energy were instrumental in ADVO's turnaround and
emergence as a first class company. Now, Gary Mulloy can continue to lead ADVO's
growth and development."

ADVO is the nation's largest full-service targeted direct mail marketing
services company with annual revenues of over $1 billion. ADVO specializes in
shared and solo direct mail services and provides customized Microtargeting(R)
solutions at an affordable price for its clients' print advertising needs. The
Company's Mailbox Values(R) branded shared mail program is distributed
nationally to approximately 60 million households weekly. An additional 24
million households can be reached on a shared mail basis through ADVO's National
Network Extension (ANNE). ADVO's wholly-owned subsidiary, MailCoups, Inc.,
produces Super Coups, a cost-effective, direct mail-based advertising solution
for local neighborhood businesses in an envelope format. ADVO has 20 mail
processing facilities and 65 sales offices nationwide. ADVO's corporate
headquarters are located at One Univac Lane, Windsor, Connecticut 06095. The
Company can be visited at its Web site at www.advo.com.

CONTACT:
David M. Stigler, Senior Vice President
(860) 285-6120


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