ADVO INC
S-8, 1999-06-23
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>

                                                          Registration  No. 333-
================================================================================


                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                        ______________________________
                                   FORM S-8
                            REGISTRATION STATEMENT
                                     Under
                          THE SECURITIES ACT OF 1933
                        ______________________________

                                  ADVO, Inc.
                          --------------------------
              (Exact name of issuer as specified in its charter)


               Delaware                                        06-0885252
               --------                                        ----------
          (State or other jurisdiction                       (IRS Employer
          of incorporation or organization)                  Identification No.)


        One Univac Lane, P.O. Box 755, Windsor, Connecticut 06095-0755
        --------------------------------------------------------------
                   (Address of Principal Executive Offices)

                             ____________________
                      MailCoups, Inc. 401(k) Savings Plan
                           (Full title of the plan)

                             ____________________

                               David M. Stigler
             Senior Vice President, General Counsel and Secretary
        One Univac Lane, P.O. Box 755, Windsor, Connecticut 06095-0755
        --------------------------------------------------------------
                    (Name and address of agent for service)

                                (860) 285-6120
                                --------------
         (Telephone number, including area code, of agent for service)



                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
============================================================================================================================
Title of securities       Amount to be      Proposed   maximum              Proposed maximum                  Amount of
to be registered (1)     registered (2)   offering price per share (2)   aggregate offering price (2)    registration fee
- --------------------     --------------   ------------------------       -------------------------       ----------------
<S>                      <C>              <C>                            <C>                             <C>
Common Stock, par         15,000 shares        $ 20.0938                        $ 301,407                      $ 83.79
  value $.01 per share
</TABLE>

(1)  In addition, pursuant to Rule 416(c) under the Securities Act of 1933, this
     registration statement also covers an indeterminate amount of interests to
     be offered or sold pursuant to the employee benefit plan described herein.

(2)  Estimated pursuant to subsections (c) and (h) of Rule 457 under the
     Securities Act of 1933 as the estimated number of shares of Common Stock
     without par value of ADVO, Inc. to be purchased by the MailCoups, Inc.
     401(k) Savings Plan (the "Plan") over a five-year period with employee and
     employer contributions, which shares may be acquired by participants in the
     Plan. For purposes of Rule 457(c), the date specified for determing the
     average of the high and low prices reported in the consolidated reporting
     system is June 21, 1999.
<PAGE>

                                    PART I

     The documents containing the information specified in Part I of Form S-8
will be sent or given to participating employees as specified by Rule 428(b)(1)
of the Securities Act of 1933, as amended (the "Securities Act"). Such documents
and the documents incorporated by reference herein pursuant to Item 3 of Part II
hereof, taken together, constitute a prospectus that meets the requirements of
Section 10 (a) of the Securities Act.

                                    PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

     This Registration Statement relates to the participation interests in the
MailCoups, Inc. ("MailCoups") 401(k) Savings Plan and to shares of common stock,
$.01 par value ("Common Stock") of ADVO, Inc. (the "Company"or the "registrant")
offered pursuant to the Plan. MailCoups is a wholly owned subsidiary of the
Company.

ITEM 3. - INCORPORATION OF DOCUMENTS BY REFERENCE
- -------------------------------------------------

     The following documents filed by the Company with the Securities and
Exchange Commission are incorporated herein by reference:

(a)  The Company's Annual Report on Form 10-K for the fiscal year ended
     September 26, 1998, filed pursuant to Sections 13(a) or 15(d) of the
     Securities Exchange Act of 1934, as amended (the "1934 Act"); and

(b)  The Company's Quarterly Reports on Form 10-Q for the fiscal quarters ended
     December 26, 1998, and March 27, 1999;

(c)  The Company's Current Report on Form 8-K dated March 15, 1999; and

(d)  The description of the Company's Common Stock which is contained in its
     registration statement on Form 10 filed under the 1934 Act, and any
     amendment or report filed under the 1934 Act for the purpose of updating
     such description.

     All documents subsequently filed by the Company and the Plan pursuant to
Sections 13(a), 13(c), 14 and 15(d) of the 1934 Act, prior to the filing of a
post-effective amendment which indicates that all securities offered hereby have
been sold or which deregisters all securities then remaining unsold, shall be
deemed to be incorporated by reference in this registration statement and to be
a part hereof from the date of the filing of such reports and documents.


ITEM 4. - DESCRIPTION OF SECURITIES
- -----------------------------------

This Item is not applicable to the securities to be registered hereby.

                                      -2-
<PAGE>

ITEM 5. - INTERESTS OF NAMED EXPERTS AND COUNSEL
- ------------------------------------------------

     The consolidated financial statements and schedule of ADVO, Inc.
incorporated by reference or appearing in ADVO, Inc.'s Annual Report (Form 10-K)
for the year ended September 26, 1998, have been audited by Ernst & Young LLP,
independent auditors, as set forth in their reports thereon incorporated by
reference or included therein and incorporated herein by reference. Such
consolidated financial statements and schedule are incorporated herein by
reference in reliance upon such reports given upon the authority of such firm as
experts in accounting and auditing.

ITEM 6. - INDEMNIFICATION OF DIRECTORS AND OFFICERS
- ---------------------------------------------------

     Under Section 145 of the General Corporation Law of the State of Delaware
(the "DGCL"), directors and officers as well as other employees and individuals
may be indemnified against expenses (including attorneys' fees), judgment, fines
and amounts paid in settlement in connection with specified actions, suits or
proceedings, whether civil, criminal, administrative or investigative (other
than an action by or in the right of a corporation--a "derivative action") if
they acted in good faith and in a manner they reasonably believed to be in or
not opposed to the best interest of the corporation, and, with respect to any
criminal action or proceeding, had no reasonable cause to believe their conduct
was unlawful. A similar standard of care is applicable in the case of derivative
actions, except that indemnification only extends to expenses (including
attorneys' fees) incurred in connection with defense or settlement of such an
action and the DGCL requires court approval before there can be any
indemnification where the person seeking indemnification has been found liable
to the corporation. Additionally, a corporation is required to indemnify its
directors and officers against expenses to the extent that such directors or
officers have been successful on the merits or otherwise in any action, suit or
proceeding or in defense of any claim, issue or matter therein.

     Unless ordered by a court, an indemnification can be made by a corporation
only upon a determination that indemnification is proper in the circumstances
because the party seeking indemnification has met the applicable standard of
conduct as set forth in Delaware Law. The indemnification provided by Section
145 of the DGCL includes the right to be paid by the corporation the expenses
incurred in defending proceedings in advance of their final disposition. Such
advance payment of expenses, however, may be made only upon delivery to the
corporation by the indemnified party of an undertaking to repay all amounts so
advanced if it shall ultimately be determined that the person receiving such
payments is not entitled to be indemnified.

     The right to indemnification and the payment of expenses incurred in
defending a proceeding in advance of its final disposition conferred by Section
145 of the DGCL is not exclusive of any other right which any person may have or
acquire under any statute, provision of the certificate of incorporation or
bylaws, or otherwise. In addition, Section 145 of the DGCL authorizes a
corporation to maintain insurance, at its expense, liability or loss, whether or
not the corporation would have the power to indemnify such person against such
expense, liability or loss under the DGCL.

     As permitted by Section 145 of the DGCL, the Restated Certificate of
Incorporation and the Restated Bylaws of the Company provide for indemnification
of officers, directors, employees and agents of the Company in certain cases
against expenses and liabilities under judgments of reimbursement of amounts
paid in settlement.


ITEM 7. - EXEMPTION FROM REGISTRATION CLAIMED
- ---------------------------------------------

This item is not applicable to the securities to be registered hereby.

                                      -3-
<PAGE>

ITEM 8. - EXHIBITS
- ------------------

The following exhibits are filed herewith:

<TABLE>
<CAPTION>
Exhibit No.    Description
- ----------     -----------
<S>            <C>                                               <C>
4(a)           MailCoups, Inc. 401(k) Savings Plan and Trust     Filed herewith.
               Agreement.

4(b)           Restated Certificate of Incorporation of ADVO,    Incorporated by reference to Exhibit 3(a)
               Inc.                                              to the Company's Form 10 filed on
                                                                 September 15, 1986 (No. 1-11720).

4(c)           Restated Bylaws of ADVO, Inc.                     Incorporated by reference to Exhibit 3(b)
                                                                 to the Company's Annual Report on Form
                                                                 10-K for the fiscal year ended September
                                                                 30, 1989.

4(d)           Stockholder Protection Agreement, dated as        Incorporated by reference to Exhibit 4.1
               Incorporated by reference to Exhibit 4.1          of the Company's Form 8-K dated February 5, 1993.
               February 5, 1993, between the Company and of
               the Company's Form 8-K dated February Mellon
               Securities Trust Company, as Rights 5, 1993.
               Agent, including Exhibit A and Exhibit B.

23             Consent of Independent Auditors.                  Filed herewith.

24             Power of Attorney (See Signature Page).           Filed herewith.
</TABLE>


Item 9. - UNDERTAKINGS
- ----------------------

A.   Undertaking to Update

     The undersigned registrant hereby undertakes:

     (1)  To file, during any period in which offers or sales are being made, a
post-effective amendment to this Registration Statement:

          (i)   To include any Prospectus required by section 10(a)(3) of the
                Securities Act;

          (ii)  To reflect in the Prospectus any facts or events arising after
                the effective date of the Registration Statement (or the most
                recent post-effective amendment thereof) which, individually or
                in the aggregate, represent a fundamental change in the
                information set forth in the Registration Statement; and

                                      -4-
<PAGE>

     (iii)  To include any material information with respect to the plan of
            distribution not previously disclosed in the Registration Statement
            or any material change to such information in the Registration
            Statement;

provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed with or furnished to the
Commission by the registrant pursuant to section 13 or section 15(d) of the 1934
Act that are incorporated by reference in the Registration Statement.

     (2)  That, for the purpose of determining any liability under the Act, each
such post-effective amendment shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at the time shall be deemed to be the initial bona fide offering thereof.

     (3)  To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

B.   Undertaking With Respect to Incorporating Certain Exchange Act Documents by
Reference

     The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Act, each filing of the registrant's annual
report pursuant to Section 13(a) or Section 15(d) of the 1934 Act (and each
filing of the Plan's annual report pursuant to Section 15(d) of the 1934 Act)
that is incorporated by reference in the Registration Statement shall be deemed
to be a new registration statement relating to the securities offered therein,
and the offering of such securities at that time shall be deemed to be the
initial bona fide offering thereof.

C.   Undertaking With Respect to Indemnification of Directors, Officers or
Controlling Persons.

     Insofar as indemnification for liabilities under the Act may be permitted
to directors, officers and controlling persons of the registrant pursuant to the
foregoing provisions, or otherwise, the registrant has been advised that in the
opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the Act and is, therefore, unenforceable.
In the event that a claim for indemnification against such liabilities (other
than the payment by the registrant of expenses incurred or paid by a director,
officer or controlling person of the registrant in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered, the registrant will,
unless in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question of whether
such indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.

                                      -5-
<PAGE>

                                  SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this registration
statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the Town of Windsor, State of Connecticut, on June 23, 1999.

                                             ADVO, Inc.

                                             By  /s/ Julie A. Abraham
                                               -----------------------
                                                 JULIE A. ABRAHAM
                                                 Vice President and Controller

                               Power of Attorney
                               -----------------

     Each of the undersigned hereby appoints David M. Stigler and Julie A.
Abraham, and each of them severally, his true and lawful attorneys to execute on
behalf of the undersigned any and all amendments to this registration statement
and to file the same, with all exhibits thereto and other documents in
connection therewith, with the Securities and Exchange Commission. Each such
attorney will have the power to act hereunder with or without the other. Each of
the undersigned hereby ratifies and confirms all that attorneys, or any of them,
may lawfully do or cause to be done by virtue hereof.

     Pursuant to the requirements of the Securities Act of 1933, this
registration statement has been signed by the following persons in the
capacities and on the date indicated.

<TABLE>
<CAPTION>
     Signature                     Title                                              Date
     ---------                     -----                                              ----
<S>                           <C>                                                  <C>
/s/ GARY M. MULLOY            President, Chief Executive Officer and               June  23, 1999
- ----------------------        Director (Principal Executive Officer)
 Gary M. Mulloy

/s/ DONALD E. MCCOMBS         Executive Vice President and Chief                   June 23, 1999
- ----------------------        Financial Officer (Principal Financial Officer)
Donald E. McCombs

/s/ JULIE A. ABRAHAM          Vice President and Controller                        June 23, 1999
- ---------------------         (Principal Accounting Officer)
Julie A. Abraham

/s/ ROBERT KAMERSCHEN         Chairman of the Board and Director                   June  23, 1999
- ----------------------
 Robert Kamerschen

/s/ BRUCE CRAWFORD            Director                                             June  23, 1999
- ----------------------
Bruce Crawford

DAVID F. DYER                 Director                                             June  23, 1999
- ----------------------
David F. Dyer

JACK W. FRITZ                 Director                                             June  23, 1999
- ----------------------
Jack W. Fritz

/s/ HOWARD H. NEWMAN          Director                                             June  23, 1999
- ----------------------
Howard H. Newman

JOHN R. ROCKWELL              Director                                             June  23, 1999
- ----------------------
John R. Rockwell

/s/ JOHN L. VOGELSTEIN        Director                                             June  23, 1999
- ----------------------
John L. Vogelstein
</TABLE>

                                      -6-
<PAGE>

     Pursuant to the requirements of the Securities Act of 1933, the trustees
have duly caused this registration statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the Town of Windsor, State of
Connecticut on June 23, 1999

                                   MailCoups, Inc. 401(k) Savings Plan

                                   By: /s/ William E. Crowley
                                      -------------------------
                                      Name:  William E. Crowley
                                      Title: Vice President - Benefits and Human
                                             Resources Information Systems

                                      -7-
<PAGE>

                                 EXHIBIT INDEX

                                                              Incorporation by
Exhibit No.         Description                               Reference
- ----------          -----------                               ---------

4(a)                MailCoups, Inc. 401(k) Savings Plan
                    and Trust Agreement                       Filed herewith.

23                  Consent of Independent Auditors           Filed herewith.

24                  Power of Attorney (See Signature Page)    Filed herewith.

<PAGE>

                                                                    EXHIBIT 4(a)



                                MailCoups, Inc.
                                    401(k)
                             Savings Plan & Trust
                                   Agreement
<PAGE>

                 MailCoups, Inc. 401(k) Savings Plan and Trust

                             Effective May 1, 1998


ADVO, Inc. (the "Company") hereby establishes the MailCoups, Inc. 401(k) Savings
Plan (the "Plan") effective May 1, 1998, for the exclusive benefit of eligible
employees covered hereunder. The Plan is intended to constitute a qualified
profit sharing plan, as described in Code section 401(a), which includes a
qualified cash or deferred arrangement, as described in Code section 401(k).

The provisions of the Plan and Trust relating to the Trustee constitute the
trust agreement which is entered into by and between ADVO, Inc. and Merrill
Lynch Trust Company, FSB. The Trust is intended to be tax exempt, as described
in Code section 501(a).

The Plan is intended to comply with the qualification requirements of the Small
Business Job Protection Act of 1996 (the "SBJPA") and is intended to comply in
operation therewith. To the extent that the Plan, as set forth below, is
subsequently determined to be insufficient to comply with such requirements and
any regulations issued under the SBJPA, the Plan shall later be amended to so
comply.

The MailCoups, Inc. 401(k) Savings Plan and Trust, as set forth in this
document, is hereby adopted effective as of May 1, 1998.



Date: May 1, 1998                  ADVO, Inc.

                                   By: /s/ MARDELLE PENA
                                      ------------------------------
                                       Title: Senior V.P. Human Resources
                                             ----------------------------

The trust agreement set forth in those provisions of the Plan and Trust which
relate to the Trustee is hereby executed.

Date: January 27, 1999            Merrill Lynch Trust Company, FSB

                                  By: MARY GALIE
                                     ---------------------------------

                                       Title: Consultant, AVP
                                             -------------------------
<PAGE>

                               TABLE OF CONTENTS

<TABLE>
<S>                                                                        <C>
1    DEFINITIONS.........................................................   1
     -----------

2    ELIGIBILITY.........................................................  11
     -----------
     2.1   Eligibility...................................................  11
     2.2   Ineligible Employees..........................................  11
     2.3   Ineligible, Terminated or Former Participants.................  11

3    PARTICIPANT CONTRIBUTIONS...........................................  12
     -------------------------
     3.1   Associate Pre-Tax Contribution Election.......................  12
     3.2   Changing a Contribution Election..............................  12
     3.3   Revoking and Resuming a Contribution Election.................  12
     3.4   Contribution Percentage Limits................................  13
     3.5   Refunds When Contribution Dollar Limit Exceeded...............  13
     3.6   Timing, Posting and Tax Considerations........................  13

4    ROLLOVER CONTRIBUTIONS AND TRANSFERS FROM AND TO OTHER
     -------------------------------------------------------
     QUALIFIED PLANS.....................................................  14
     ---------------
     4.1   Rollover Contributions........................................  14
     4.2   Transfers From and To Other Qualified Plans...................  14

 5   EMPLOYER CONTRIBUTIONS..............................................  15
     ----------------------
     5.1   MailCoups Matching Contributions..............................  15

6    ACCOUNTING..........................................................  16
     ----------
     6.1   Individual Participant Accounting.............................  16
     6.2   Sweep Account is Transaction Account..........................  16
     6.3   Trade Date Accounting and Investment Cycle....................  16
     6.4   Accounting for Investment Funds...............................  16
     6.5   Payment of Fees and Expenses..................................  17
     6.6   Accounting for Participant Loans..............................  18
     6.7   Error Correction..............................................  18
     6.8   Participant Statements........................................  18
     6.9   Special Accounting During Conversion Period...................  18
     6.10  Accounts for Alternate Payees.................................  18

7    INVESTMENT FUNDS AND ELECTIONS......................................  20
     ------------------------------
     7.1   Investment Funds..............................................  20
     7.2   Responsibility for Investment Choice..........................  20
     7.3   Investment Fund Elections.....................................  20
     7.4   Default if No Valid Investment Election.......................  21
     7.5   Investment Fund Election Change Fees..........................  21

8    VESTING & FORFEITURES...............................................  22
     ---------------------
</TABLE>

                                       i
<PAGE>

<TABLE>
<S>                                                                             <C>
     8.1   Fully Vested Accounts............................................    22
     8.2   Full Vesting Upon Certain Events.................................    22
     8.3   Vesting Schedule.................................................    22
     8.4   Non-Vested Account Balances of Terminated Participants...........    23
     8.5   Forfeitures of Non-Vested Account Balances Upon Certain Events...    23
     8.6   Use of Forfeiture Account Amounts................................    23
     8.7   Rehired Employees................................................    24

9    PARTICIPANT LOANS......................................................    25
     -----------------
     9.1   Participant Loans Permitted......................................    25
     9.2   Loan Application, Note and Security..............................    25
     9.3   Spousal Consent..................................................    25
     9.4   Loan Approval....................................................    25
     9.5   Loan Funding Limits, Account Sources and Funding Order...........    25
     9.6   Maximum Number of Loans..........................................    26
     9.7   Source and Timing of Loan Funding................................    26
     9.8   Interest Rate....................................................    26
     9.9   Loan Payment.....................................................    26
     9.10  Loan Payment Hierarchy...........................................    27
     9.11  Repayment Suspension.............................................    27
     9.12  Loan Default.....................................................    27
     9.13  Call Feature.....................................................    27

10   IN-SERVICE WITHDRAWALS.................................................    28
     ----------------------
     10.1  In-Service Withdrawals Permitted.................................    28
     10.2  In-Service Withdrawal Application and Notice.....................    28
     10.3  Spousal Consent..................................................    28
     10.4  In-Service Withdrawal Approval...................................    28
     10.5  Payment Form and Medium..........................................    28
     10.6  Source and Timing of In-Service Withdrawal Funding...............    29
     10.7  Hardship Withdrawals.............................................    29
     10.8  Rollover Account Withdrawals.....................................    31
     10.9  Over Age 59 1/2 Withdrawals......................................    31

11   DISTRIBUTIONS ONCE EMPLOYMENT ENDS OR BY REASON OF A
     ----------------------------------------------------
     PARTICIPANT'S REQUIRED BEGINNING DATE..................................    32
     -------------------------------------
     11.1  Benefit Information, Notices and Election........................    32
     11.2  Spousal Consent..................................................    32
     11.3  Payment Form and Medium..........................................    33
     11.4  Distribution of Small Amounts....................................    33
     11.5  Source and Timing of Distribution Funding........................    33
     11.6  Latest Commencement Permitted....................................    33
     11.7  Payment Within Life Expectancy...................................    34
     11.8  Incidental Benefit Rule..........................................    34
     11.9  Payment to Beneficiary...........................................    34
     11.10 Beneficiary Designation..........................................    35
</TABLE>

                                      ii
<PAGE>

<TABLE>
<S>                                                                   <C>
12   ADP AND ACP TESTS..............................................  36
     -----------------
     12.1  Contribution Limitation Definitions......................  36
     12.2  ADP and ACP Tests........................................  38
     12.3  Correction of ADP and ACP Tests..........................  39
     12.4  Multiple Use Test........................................  41
     12.5  Correction of Multiple Use Test..........................  41
     12.6  Adjustment for Investment Gain or Loss...................  41
     12.7  Testing Responsibilities and Required Records............  41
     12.8  Separate Testing.........................................  41

13   MAXIMUM CONTRIBUTION AND BENEFIT LIMITATIONS...................  43
     --------------------------------------------
     13.1  "Annual Addition" Defined................................  43
     13.2  Maximum Annual Addition..................................  43
     13.3  Avoiding an Excess Annual Addition.......................  43
     13.4  Correcting an Excess Annual Addition.....................  43
     13.5  Correcting a Multiple Plan Excess........................  44
     13.6  "Defined Benefit Fraction" Defined.......................  44
     13.7  "Defined Contribution Fraction" Defined..................  44
     13.8   Combined Plan Limits and Correction.....................  44

14   TOP HEAVY RULES................................................  46
     ---------------
     14.1  Top Heavy Definitions....................................  46
     14.2  Special Contributions....................................  47
     14.3  Adjustment to Combined Limits for Different Plans........  48

15   PLAN ADMINISTRATION............................................  49
     -------------------
     15.1  Plan Delineates Authority and Responsibility.............  49
     15.2  Fiduciary Standards......................................  49
     15.3  Company is ERISA Plan Administrator......................  49
     15.4  Administrator Duties.....................................  50
     15.5  Advisors May be Retained.................................  50
     15.6  Delegation of Administrator Duties.......................  51
     15.7  Committee Operating Rules................................  51

16   MANAGEMENT OF INVESTMENTS......................................  52
     -------------------------
     16.1  Trust Agreement..........................................  52
     16.2  Investment Funds.........................................  52
     16.3  Authority to Hold Cash...................................  53
     16.4  Trustee to Act Upon Instructions.........................  53
     16.5  Administrator Has Right to Vote Registered Investment
           Company Shares...........................................  53
     16.6  Custom Fund Investment Management .......................  53
     16.7  Master Custom Fund.......................................  54
     16.8  Authority to Segregate Assets............................  54
</TABLE>

                                      iii
<PAGE>

<TABLE>
<S>                                                                                       <C>
     16.9  Maximum Permitted Investment in Company Stock.............................      54
     16.10 Participants Have Right to Vote and Tender Company Stock..................      55
     16.11 Registration and Disclosure for Company Stock.............................      55

17   TRUST ADMINISTRATION............................................................      56
     --------------------
     17.1  Trustee to Construe Trust.................................................      56
     17.2  Trustee To Act As Owner of Trust Assets...................................      56
     17.3  United States Indicia of Ownership........................................      56
     17.4  Tax Withholding and Payment...............................................      57
     17.5  Trust Accounting..........................................................      57
     17.6  Valuation of Certain Assets...............................................      58
     17.7  Legal Counsel.............................................................      58
     17.8  Fees and Expenses.........................................................      58
     17.9  Trustee Duties and Limitations............................................      58

18   RIGHTS, PROTECTION, CONSTRUCTION AND JURISDICTION...............................      59
     -------------------------------------------------
     18.1  Plan Does Not Affect Employment Rights....................................      59
     18.2  Compliance With USERRA....................................................      59
     18.3  Limited Return of Contributions...........................................      59
     18.4  Assignment and Alienation.................................................      60
     18.5  Facility of Payment.......................................................      60
     18.6  Reallocation of Lost Participant's Accounts...............................      60
     18.7  Suspension of Certain Plan Provisions During Conversion Period............      60
     18.8  Suspension of Certain Plan Provisions During Other Periods................      60
     18.9  Claims Procedure..........................................................      61
     18.10 Construction..............................................................      62
     18.11 Jurisdiction and Severability.............................................      62
     18.12 Indemnification by Employer...............................................      62

19   AMENDMENT, MERGER, DIVESTITURES AND TERMINATION.................................      63
     -----------------------------------------------
     19.1  Amendment.................................................................      63
     19.2  Merger....................................................................      63
     19.3  Divestitures..............................................................      63
     19.4  Plan Termination and Complete Discontinuance of Contributions.............      64
     19.5  Amendment and Termination Procedures......................................      64
     19.6  Termination of Employer's Participation...................................      65
     19.7  Replacement of the Trustee................................................      65
     19.8  Final Settlement and Accounting of Trustee................................      65

APPENDIX A - INVESTMENT FUNDS........................................................      67

APPENDIX B - PAYMENT OF PLAN FEES AND EXPENSES.......................................      68

APPENDIX C - LOAN INTEREST RATE......................................................      69
</TABLE>

                                      iv
<PAGE>

1    DEFINITIONS
     -----------

     When capitalized, the words and phrases below have the following meanings
     unless different meanings are clearly required by the context:

     1.1   "Account". The records maintained by the Administrator for purposes
           of accounting for a Participant's interest in the Plan. "Account" may
           refer to one or all of the following accounts which have been created
           on behalf of a Participant to hold amounts attributable to specific
           types of Contributions under the Plan:

           (a)   "Associate Pre-Tax Account". An account created to hold amounts
                 attributable to Associate Pre-Tax Contributions.

           (b)   "Rollover Account". An account created to hold amounts
                 attributable to Rollover Contributions.

           (c)   "MailCoups Matching Account". An account created to hold
                 amounts attributable to MailCoups Matching Contributions.

     1.2   "ACP" or "Average Contribution Percentage". The percentage calculated
           in accordance with Section 12.1.

     1.3   "Administrator". The Company, which may delegate all or a portion of
           the duties of the Administrator under the Plan to a Committee in
           accordance with Section 15.6.

     1.4   "ADP" or "Average Deferral Percentage". The percentage calculated in
           accordance with Section 12.1.

     1.5   "Alternate Payee". Any spouse, former spouse, child or other
           dependent (as defined in Code section 152) of a Participant who is
           recognized by a domestic relations order as having a right to receive
           all, or a portion, of the Participant's Account under the Plan.

     1.6   "Beneficiary". The person or persons who is to receive benefits under
           the Plan after the death of the Participant pursuant to the
           "Beneficiary Designation" paragraph in Section 11.

     1.7   "Break in Service". The fifth anniversary (or sixth anniversary if
           absence from employment was due to a Parental Leave) of the date on
           which a Participant's employment ends.

     1.8   "Code". The Internal Revenue Code of 1986, as amended. Reference to
           any specific Code section shall include such section, any valid
           regulation promulgated thereunder, and any comparable provision of
           any future

                                       1
<PAGE>

           legislation amending, supplementing or superseding such section.

     1.9   "Committee". If applicable, the committee which has been appointed by
           the Administrator to administer the Plan in accordance with Section
           15.6.

     1.10  "Company". ADVO, Inc. or any successor by merger, purchase or
           otherwise.

     1.11  "Company Stock". Shares of common stock of the Company, its
           predecessor(s), or its successors or assigns, or any corporation with
           or into which said corporation may be merged, consolidated or
           reorganized, or to which a majority of its assets may be sold.

     1.12  "Compensation". The sum of a Participant's Taxable Income and salary
           reductions, if any, pursuant to Code section 125, 402(e)(3),
           402(h)(1)(B), 403(b), 408(p)(2)(A)(i) or 457.

           For purposes of determining benefits under the Plan, Compensation is
           limited to $150,000 per Plan Year (as adjusted for cost of living
           increases pursuant to Code sections 401(a)(17) and 415(d)). If a Plan
           Year consists of fewer than 12 months, the limitation on Compensation
           is an amount equal to the otherwise applicable limit for such Plan
           Year multiplied by a fraction, the numerator of which is the number
           of months in the short Plan Year and the denominator of which is 12.

           For purposes of determining HCEs and key employees and for purposes
           of Section 13.2, Compensation for the entire Plan Year shall be used.
           For purposes of determining ADP and ACP, Compensation shall be
           limited to amounts paid to an Eligible Employee while a Participant.

     1.13  "Contribution". An amount contributed to the Plan by the Employer or
           an Eligible Employee, and allocated by contribution type to
           Participants' Accounts, as described in Section 1.1. Specific types
           of contribution include:

           (a)   "Associate Pre-Tax Contribution". An amount contributed by an
                 eligible Participant in conjunction with his or her Code
                 section 401(k) salary deferral election which shall be treated
                 as made by the Employer on the eligible Participant's behalf.

           (b)   "Rollover Contribution". An amount contributed by an Eligible
                 Employee which originated from another employer's or an
                 Employer's qualified plan.

           (c)   "MailCoups Matching Contribution". An amount contributed by the
                 Employer on an eligible Participant's behalf based upon the
                 amount contributed by the eligible Participant.

                                       2
<PAGE>

     1.14  "Contribution Dollar Limit". The annual limit placed on each
           Participant's Associate Pre-Tax Contributions, which shall be $7,000
           per calendar year (as adjusted for cost of living increases pursuant
           to Code sections 402(g)(5) and 415(d)). For purposes of this Section,
           a Participant's Associate Pre-Tax Contributions shall include (i) any
           employer contribution under a qualified cash or deferred arrangement
           (as defined in Code section 401(k)) to the extent not includible in
           gross income for the taxable year under Code section 402(e)(3)
           (determined without regard to Code section 402(g)), (ii) any employer
           contribution to the extent not includible in gross income for the
           taxable year under Code section 402(h)(1)(B) (determined without
           regard to Code section 402(g)), (iii) any employer contribution to
           purchase an annuity contract under Code section 403(b) under a salary
           reduction agreement (within the meaning of Code section
           3121(a)(5)(D)) and (iv) any elective employer contribution under Code
           section 408(p)(2)(A)(i).

     1.15  "Conversion Period". The period of converting the prior accounting
           system of any plan and trust which is merged, in whole or in part,
           into the Plan and Trust, to the accounting system described in
           Section 6.

     1.16  "Direct Rollover". An Eligible Rollover Distribution that is paid by
           the Plan directly to an Eligible Retirement Plan for the benefit of a
           Distributee.

     1.17  "Disability". A Participant's total and permanent, mental or physical
           disability resulting in termination of employment as evidenced by
           presentation of medical evidence satisfactory to the Administrator.

     1.18  "Distributee". A Participant, a Beneficiary (if he or she is the
           surviving spouse of a Participant) or an Alternate Payee under a QDRO
           (if he or she is the spouse or former spouse of a Participant).

     1.19  "Effective Date". The date upon which the provisions of this document
           become effective. This date is May 1, 1998, unless stated otherwise.
           In general, the provisions of this document only apply to
           Participants who are Employees on or after the Effective Date.
           However, investment and distribution provisions apply to all
           Participants with Account balances to be invested or distributed
           after the Effective Date.

     1.20  "Eligible Employee". An Employee of an Employer who is compensated on
           an hourly or salaried basis, except any Employee:

           (a)   whose compensation and conditions of employment are covered by
                 a collective bargaining agreement to which the Employer is a
                 party unless the agreement calls for the Employee's
                 participation in the Plan;

           (b)   who is treated as an Employee because he or she is a Leased
                 Employee; or

                                       3
<PAGE>

           (c)   who is a nonresident alien and who either (i) receives no
                 earned income (within the meaning of Code section 911(d)(2))
                 from any Related Company which constitutes income from sources
                 within the United States under Code section 861(a)(3); or (ii)
                 receives such earned income from such sources within the United
                 States but such income is exempt from United States income tax
                 under an applicable income tax convention.

           An eligible employee shall not include any individual during any
           period he or she is classified or treated by an Employer as an
           independent contractor, a consultant or an employee of an employment
           agency or any other entity other than an Employer, without regard to
           whether such individual is subsequently determined to have been a
           common-law employee of the Employer during such period.

     1.21  "Eligible Retirement Plan". An individual retirement account
           described in Code section 408(a), an individual retirement annuity
           described in Code section 408(b), an annuity plan described in Code
           section 403(a), or a qualified trust described in Code section
           401(a), that accepts a Distributee's Eligible Rollover Distribution,
           except that, if the Distributee is the surviving spouse of a
           Participant, an Eligible Retirement Plan is an individual retirement
           account or individual retirement annuity.

     1.22  "Eligible Rollover Distribution". A distribution of all or any
           portion of the balance to the credit of a Distributee, excluding (i)
           a distribution that is one of a series of substantially equal
           periodic payments (not less frequently than annually) made for the
           life (or life expectancy) of the Distributee or the joint lives (or
           joint life expectancies) of the Distributee and the Distributee's
           designated Beneficiary, or for a specified period of ten years or
           more; (ii) a distribution to the extent such distribution is required
           under Code section 401(a)(9); and (iii) the portion of a distribution
           that is not includible in gross income (determined without regard to
           the exclusion for net unrealized appreciation with respect to
           Employer securities).

     1.23  "Employee". An individual who is:

           (a)   directly employed by any Related Company and for whom any
                 income for such employment is subject to withholding of income
                 or social security taxes, or

           (b)   a Leased Employee.

     1.24  "Employer". The Company and/or any Related Company which adopts the
           Plan with the approval of the Company.

                                       4
<PAGE>

     1.25  "ERISA". The Employee Retirement Income Security Act of 1974, as
           amended. Reference to any specific ERISA section shall include such
           section, any valid regulation promulgated thereunder, and any
           comparable provision of any future legislation amending,
           supplementing or superseding such section.

     1.26  "Forfeiture Account". A sub-account of the Transition Account holding
           amounts forfeited by Terminated Participants, invested in interest
           bearing deposits (which may include interest bearing deposits of the
           Trustee) and/or money market type assets or funds, pending
           disposition as provided in the Plan and Trust and as directed by the
           Administrator.

     1.27  "Former Participant". The Plan status of an individual after he or
           she is determined to be a Terminated Participant and his or her
           Account is distributed or forfeited.

     1.28  "HCE" or "Highly Compensated Employee". An Employee described as a
           Highly Compensated Employee in Section 12.

     1.29  "Hour of Service".  Each hour for which an Employee is entitled to:

           (a)   payment for the performance of duties for any Related Company;

           (b)   payment from any Related Company on account of a period of time
                 during which no duties are performed (irrespective of whether
                 the employment relationship has terminated) due to vacation,
                 holiday, illness, incapacity (including disability), layoff,
                 jury duty, military duty or leave of absence;

           (c)   back pay, irrespective of mitigation of damages, by award or
                 agreement with any Related Company (and these hours shall be
                 credited to the period to which the award or agreement
                 pertains); or

           (d)   no payment, but is on a Leave of Absence (and these hours shall
                 be based upon his or her normally scheduled hours per week or a
                 40 hour week if there is no regular schedule).

           The crediting of Hours of Service for which no duties are performed
           shall be in accordance with the U.S. Department of Labor regulation
           sections 2530.200b-2(b) and (c). Actual hours shall be used whenever
           an accurate record of hours are maintained for an Employee.
           Otherwise, an equivalent number of hours shall be credited for each
           payroll period in which the Employee would be credited with at least
           1 Hour of Service. The payroll period equivalencies are 45 hours
           weekly, 90 hours biweekly, 95 hours semimonthly and 190 hours
           monthly.

           With regard to an individual who became an Employee on February 28,
           1998

                                       5
<PAGE>

           coincident to the Company's acquisition of MailHouse, Inc. and who on
           February 27, 1998 was an employee of MailHouse, Inc., the Employee's
           service for which he or she received service credit in accordance
           with the terms of the MailHouse, Inc. 401(k) Profit Sharing Plan
           shall be included in the determination of his or her Hours of Service
           for eligibility and/or vesting purposes.

           An Employee's service with a predecessor or acquired company shall
           only be counted in the determination of his or her Hours of Service
           for eligibility and/or vesting purposes if (1) the Company directs
           that credit for such service be granted, or (2) a qualified plan of
           the predecessor or acquired company is subsequently maintained by any
           Related Company.

     1.30  "Ineligible". The Plan status of an individual who is (1) an Employee
           of a Related Company which is not then an Employer, (2) an Employee
           of an Employer, but not an Eligible Employee, or (3) not an Employee.

     1.31  "Ineligible Participant". The Plan status of a Participant who is (1)
           an Employee of a Related Company which is not then an Employer, or
           (2) an Employee of an Employer, but not an Eligible Employee.

     1.32  "Investment Fund". An investment fund as described in Section 16.2.
           The Investment Funds authorized by the Administrator to be offered
           under the Plan as of the Effective Date are set forth in Appendix A.

     1.33  "Leased Employee". An individual, not otherwise an Employee, who,
           pursuant to an agreement between a Related Company and a leasing
           organization, has performed, on a substantially full-time basis, for
           a period of at least 12 months, services under the primary direction
           or control of the Related Company, unless:

           (a)   the individual is covered by a money purchase pension plan
                 maintained by the leasing organization and meeting the
                 requirements of Code section 414(n)(5)(B), and

           (b)   such individuals do not constitute more than 20% of all Non-
                 Highly Compensated Employees of all Related Companies (within
                 the meaning of Code section 414(n)(5)(C)(ii)).

     1.34  "Leave of Absence". A period during which an individual is deemed to
           be an Employee, but is absent from active employment, provided that
           the absence:

           (a)   was authorized by a Related Company; or

           (b)   was due to military service in the United States armed forces
                 and the individual returns to active employment within the
                 period during which he or she retains employment rights under
                 federal law.

                                       6
<PAGE>

     1.35  "Loan Account". The record maintained for purposes of accounting for
           a Participant's loan and payments of principal and interest thereon.

     1.36  "NHCE" or "Non-Highly Compensated Employee". An Employee described as
           a Non-Highly Compensated Employee in Section 12.

     1.37  "Normal Retirement Date".  The date of a Participant's 65th birthday.

     1.38  "Owner". A person with an ownership interest in the capital, profits,
           outstanding stock or voting power of a Related Company within the
           meaning of Code section 318 or 416 (which exclude indirect ownership
           through a qualified plan).

     1.39  "Parental Leave". The period of absence from work by reason of the
           pregnancy of an Employee, the birth of the Employee's child, the
           placement of a child with the Employee in connection with the child's
           adoption, or the caring for such child immediately after birth or
           placement as described in Code section 410(a)(5)(E).

     1.40  "Participant". The Plan status of an Eligible Employee after he or
           she completes the eligibility requirements and enters the Plan as
           described in Section 2.1 and any individual for whom assets have been
           transferred from a predecessor plan merged, in whole or in part, with
           the Plan. An Eligible Employee who makes a Rollover Contribution
           prior to completing the eligibility requirements as described in
           Section 2.1 shall also be considered a Participant, except that he or
           she shall not be considered a Participant for purposes of Plan
           provisions related to Contributions, other than a Rollover
           Contribution, until he or she completes the eligibility requirements
           and enters the Plan as described in Section 2.1. A Participant's
           participation continues until his or her employment with all Related
           Companies ends and his or her Account is distributed or forfeited.

     1.41  "Pay". The base pay, overtime, shift differential, bonuses and
           commissions paid to an Eligible Employee by an Employer while he or
           she is a Participant during the current period.

           Pay is neither increased by any salary credit or decreased by any
           salary reduction pursuant to Code sections 125 or 402(e)(3). Pay is
           limited to $150,000 per Plan Year (as adjusted for cost of living
           increases pursuant to Code sections 401(a)(17) and 415(d)). If a Plan
           Year consists of fewer than 12 months, the limitation on Pay is an
           amount equal to the otherwise applicable limit for such Plan Year
           multiplied by a fraction, the numerator of which is the number of
           months in the short Plan Year and the denominator of which is 12.

     1.42  "Period of Employment". The period beginning on the date an
           Employee first

                                       7
<PAGE>

           performs an hour of service and ending on the date his or her
           employment ends. Employment ends on the date the Employee quits, is
           discharged, retires or dies or (if earlier) the first anniversary of
           his or her absence for any other reason. The period of absence
           starting with the date an Employee's employment ends and ending on
           the date he or she next performs an hour of service is (1) included
           in his or her Period of Employment if the period of absence does not
           exceed one year, and (2) excluded if such period exceeds one year.

           Period of Employment includes the period prior to a Break in Service.

           With regard to an individual who became an Employee on February 28,
           1998 coincident to the Company's acquisition of MailHouse, Inc. and
           who on February 27, 1998 was an employee of MailHouse, Inc., the
           Employee's service for which he or she received service credit in
           accordance with the terms of the MailHouse, Inc. Profit Sharing
           401(k) Plan shall be included in the determination of his or her
           Period of Employment for eligibility and/or vesting purposes.

           An Employee's service with a predecessor or acquired company shall
           only be counted in the determination of his or her Period of
           Employment for eligibility and/or vesting purposes if (1) the Company
           directs that credit for such service be granted, or (2) a qualified
           plan of the predecessor or acquired company is subsequently
           maintained by any Related Company.

     1.43  "Plan". The MailCoups, Inc. 401(k) Savings Plan set forth in this
           document, as from time to time amended.

     1.44  "Plan Year". The annual accounting period of the Plan and Trust which
           ends on each December 31. The Plan Year ending December 31, 1998
           shall be a short Plan Year commencing May 1, 1998.

     1.45  "QDRO". A domestic relations order which the Administrator has
           determined to be a qualified domestic relations order within the
           meaning of Code section 414(p).

     1.46  "Related Company". Any corporation, trade or business which is,
           together with the Company, a member of the same controlled group of
           corporations, a trade or business under common control, or an
           affiliated service group within the meaning of Code sections 414(b),
           (c), (m) or (o), except that for purposes of Section 13 "within the
           meaning of Code sections 414(b), (c), (m) or (o), as modified by Code
           section 415(h)" shall be substituted for the preceding reference to
           "within the meaning of Code sections 414(b), (c), (m) or (o)".

     1.47  "Required Beginning Date". The latest date benefit payments shall
           commence to a Participant. Such date shall mean:

           (a)   with regard to a Participant who is not a 5% Owner,
                 the April 1 that

                                       8
<PAGE>

                next follows the later of (i) the calendar year in which the
                Participant attained age 70 1/2, or (ii) the calendar year in
                which the Participant terminates employment with all Related
                Companies; and

           (b)  with regard to a Participant who is a 5% Owner, the April 1 that
                next follows the calendar year in which the Participant attains
                age 70 1/2.

           A Participant shall be considered a 5% Owner for this purpose if such
           Participant is a 5% Owner with respect to the Plan Year ending in the
           calendar year in which the Participant attains age 70 1/2.

     1.48  "Settlement Date". For each Trade Date, the Trustee's next business
           day.

     1.49  "Spousal Consent". The written consent given by a spouse to a
           Participant's Beneficiary designation. The spouse's consent must
           acknowledge the effect on the spouse of the Participant's
           designation, and be duly witnessed by a Plan representative or notary
           public. Spousal Consent shall be valid only with respect to the
           spouse who signs the Spousal Consent and only for the particular
           choice made by the Participant which requires Spousal Consent. A
           Participant may revoke (without Spousal Consent) a prior designation
           that required Spousal Consent at any time before payments begin.
           Spousal Consent also means a determination by the Administrator that
           there is no spouse, the spouse cannot be located, or such other
           circumstances as may be established under Code section 417(a)(2)(B).

     1.50  "Sweep Account". The subsidiary Account for each Participant through
           which all transactions are processed, which is invested in interest
           bearing deposits (which may include interest bearing deposits of the
           Trustee) and/or money market type assets or funds.

     1.51  "Sweep Date". The cut off date and time for receiving instructions
           for transactions to be processed on the next Trade Date.

     1.52  "Taxable Income". Compensation in the amount reported by the Employer
           or a Related Company as "Wages, tips, other compensation" on Form W-
           2, or any successor method of reporting under Code section 6041(d).

     1.53  "Terminated Participant". The Plan status of a Participant who is not
           an Employee and with respect to whom the Administrator has reported
           to the Trustee that the Participant's employment has terminated with
           all Related Companies.

     1.54  "Trade Date". Each day the Investment Funds are valued, which is
           normally every day the assets of such Investment Funds are traded.

     1.55  "Transition Account". An account consisting of the sum of the sub-
           accounts of individual non-vested Account balances of Terminated
           Participants and the

                                       9
<PAGE>

           Forfeiture Account.

     1.56  "Trust". The legal entity created by those provisions of this
           document which relate to the Trustee. The Trust is part of the Plan
           and holds the Plan assets which are comprised of the aggregate of
           Participants' Accounts, any unallocated funds invested in interest
           bearing deposits (which may include interest bearing deposits of the
           Trustee) and/or money market type assets or funds, pending allocation
           to Participants' Accounts or disbursement to pay Plan fees and
           expenses and the Forfeiture Account.

     1.57  "Trustee". Merrill Lynch Trust Company, FSB, a federal savings bank,
           chartered under the laws of the United States.

     1.58  "USERRA". The Uniformed Services Employment and Reemployment Rights
           Act of 1994, as amended.

     1.59  "Year of Vesting Service".  A 12 month Period of Employment.

           Years of Vesting Service shall include service credited prior
           to May 1, 1998.

                                       10
<PAGE>

2    ELIGIBILITY
     -----------

     2.1       Eligibility

               Each Eligible Employee shall become a Participant on the later of
               May 1, 1998 or the first day of the next month after the date he
               or she completes a 12-month eligibility period for which he or
               she is credited with at least 1,000 Hours of Service. The initial
               eligibility period begins on the date an Employee first performs
               an Hour of Service. Subsequent eligibility periods begin with the
               start of each Plan Year beginning after the first Hour of Service
               is performed.

     2.2       Ineligible Employees

               If an Employee completes the above eligibility requirements, but
               is Ineligible at the time participation would otherwise begin (if
               he or she were not Ineligible), he or she shall become a
               Participant on the first subsequent date on which he or she is an
               Eligible Employee.

     2.3       Ineligible, Terminated or Former Participants

               An Ineligible, Terminated or Former Participant may not make or
               share in any Contributions, other than such Contributions due to
               be made on his or her behalf after the date he or she became an
               Ineligible, Terminated or Former Participant for periods prior to
               such date, nor may an Ineligible or Terminated Participant be
               eligible for a new Plan loan (except as described in Section
               9.1), during the period he or she is an Ineligible or Terminated
               Participant, but he or she shall continue to participate for all
               other purposes. An Ineligible, Terminated or Former Participant
               shall automatically become an active Participant on the date he
               or she again becomes an Eligible Employee.

                                       11
<PAGE>

3    PARTICIPANT CONTRIBUTIONS
     -------------------------

     3.1       Associate Pre-Tax Contribution Election

               Upon becoming a Participant, an Eligible Employee may elect to
               reduce his or her Pay by an amount which does not exceed the
               Contribution Dollar Limit or the limits described in the
               Contribution Percentage Limits paragraph of this Section 3, and
               have such amount contributed to the Plan by the Employer as an
               Associate Pre-Tax Contribution. The election shall be made in
               such manner and with such advance notice as prescribed by the
               Administrator and may be limited to a whole percentage of Pay. In
               no event shall an Employee's Associate Pre-Tax Contributions
               under the Plan and comparable contributions to all other plans,
               contracts or arrangements of all Related Companies exceed the
               Contribution Dollar Limit for the Employee's taxable year
               beginning in the Plan Year.

     3.2       Changing a Contribution Election

               A Participant who is an Eligible Employee may change his or her
               Associate Pre-Tax Contribution election at any time in such
               manner and with such advance notice as prescribed by the
               Administrator, and such election change shall be effective with
               the first payroll of the month paid after such date. A
               Participant's Contribution election made as a percentage of Pay
               shall automatically apply to Pay increases or decreases.

     3.3       Revoking and Resuming a Contribution Election

               A Participant may revoke his or her Associate Pre-Tax
               Contribution election at any time in such manner and with such
               advance notice as prescribed by the Administrator, and such
               revocation shall be effective with the first payroll paid after
               such date.

               A Participant who is an Eligible Employee may resume Associate
               Pre-Tax Contributions by making a new election at any time in
               such manner and with such advance notice as prescribed by the
               Administrator, and such election shall be effective with the
               first payroll of the month paid after such date.

                                       12
<PAGE>

     3.4       Contribution Percentage Limits

               The Administrator may establish and change from time to time, in
               writing, without the necessity of amending the Plan and Trust,
               the minimum, if applicable, and maximum Associate Pre-Tax
               Contribution percentages, prospectively or retrospectively (for
               the current Plan Year), for all Participants. In addition, the
               Administrator may establish any lower percentage limits for
               Highly Compensated Employees as it deems necessary to satisfy the
               tests described in Section 12. As of the Effective Date, the
               Associate Pre-Tax Contribution minimum percentage is 1% and the
               maximum percentage is 15%. Irrespective of the limits that may be
               established by the Administrator in accordance with the paragraph
               above , in no event shall the Contributions made by or on behalf
               of a Participant for a Plan Year exceed the maximum allowable
               under Code section 415.

     3.5       Refunds When Contribution Dollar Limit Exceeded

               A Participant who makes Associate Pre-Tax Contributions for a
               calendar year to the Plan and comparable contributions to any
               other qualified defined contribution plan in excess of the
               Contribution Dollar Limit may notify the Administrator in writing
               by the following March 1 (or as late as April 14 if allowed by
               the Administrator) that an excess has occurred. In this event,
               the amount of the excess specified by the Participant, adjusted
               for investment gain or loss, shall be refunded to him or her by
               the April 15 following the year of deferral and shall not be
               included as an Annual Addition (as defined in Section 13.1) under
               Code section 415 for the year contributed. The excess amounts
               shall first be taken from unmatched Associate Pre-Tax
               Contributions and then from matched Associate Pre-Tax
               Contributions. Any MailCoups Matching Contributions attributable
               to refunded excess Associate Pre-Tax Contributions as described
               in this Section, adjusted for investment gain or loss, shall be
               forfeited and used as described in Section 8. Refunds and
               forfeitures shall not include investment gain or loss for the
               period between the end of the applicable calendar year and the
               date of distribution or forfeiture.

     3.6       Timing, Posting and Tax Considerations

               Participants' Contributions, other than Rollover Contributions,
               may only be made through payroll deduction. Such amounts shall be
               paid to the Trustee in cash and posted to each Participant's
               Account(s) as soon as such amounts can reasonably be separated
               from the Employer's general assets and balanced against the
               specific amount made on behalf of each Participant. In no event,
               however, shall such amounts be paid to the Trustee more than 15
               business days following the end of the month that includes the
               date amounts are deducted from a Participant's Pay (or as that
               maximum period may be otherwise extended by ERISA). Associate
               Pre-Tax Contributions shall be treated as Contributions made by
               an Employer in determining tax deductions under Code section
               404(a).

                                       13
<PAGE>

4    ROLLOVER CONTRIBUTIONS AND TRANSFERS FROM AND TO OTHER QUALIFIED PLANS
     ----------------------------------------------------------------------

     4.1  Rollover Contributions

          The Administrator may authorize the Trustee to accept a Rollover
          Contribution directly from an Eligible Employee or as a Direct
          Rollover from another qualified plan on behalf of the Eligible
          Employee, even if he or she is not yet a Participant. Such Rollover
          Contribution shall be made in cash, except that a Rollover
          Contribution made in the form of a Direct Rollover by an Eligible
          Employee who was a former participant in the MailHouse, Inc. Profit
          Sharing 401(k) Plan and who became a Participant in the Plan on May 1,
          1998 may be made in-kind with regard to a promissory note evidencing a
          loan made to the participant from his or her account under such plan.
          Such loans shall continue in effect subject to the terms and
          conditions in effect as of the date of the transfer or as otherwise
          agreed to by the Administrator.

          The Employee shall be responsible for providing satisfactory evidence,
          in such manner as prescribed by the Administrator, that such Rollover
          Contribution qualifies as a rollover contribution, within the meaning
          of Code section 402(c) or 408(d)(3)(A)(ii). Such amounts received
          directly from an Eligible Employee must be paid to the Trustee in cash
          within 60 days after the date received by the Eligible Employee from a
          qualified plan or conduit individual retirement account. Rollover
          Contributions shall be posted to the Eligible Employee's Rollover
          Account as of the date received by the Trustee.

          If the Administrator later determines that an amount contributed
          pursuant to the above paragraph did not in fact qualify as a rollover
          contribution, within the meaning of Code section 402(c) or
          408(d)(3)(A)(ii), the balance credited to the Participant's Rollover
          Account shall immediately be (1) segregated from all other Plan
          assets, (2) treated as a nonqualified trust established by and for the
          benefit of the Participant, and (3) distributed to the Participant.
          Any such amount shall be deemed never to have been a part of the Plan.

     4.2  Transfers From and To Other Qualified Plans

          The Administrator may instruct the Trustee to receive assets in cash
          or in kind directly from another qualified plan or to transfer assets
          in cash or in kind directly to another qualified plan; provided that
          receipt of a transfer shall not be directed if:

          (a)  any amounts are not exempted by Code section 401(a)(11)(B) from
               the annuity requirements of Code section 417 unless the Plan
               complies with such requirements; or

          (b)  any amounts include benefits protected by Code section 411(d)(6)
               which would not be preserved under applicable Plan provisions.

                                       14
<PAGE>

          The Trustee may refuse to receive any such transfer if:

          (a)  the Trustee finds the in kind assets unacceptable; or

          (b)  instructions for posting amounts to Participants' Accounts are
               incomplete.

          Such amounts shall be posted to the appropriate Accounts of
          Participants as of the date received by the Trustee. To the extent a
          receipt of a transfer includes Participant loans, such loans shall
          continue in effect subject to the terms and conditions in effect as of
          the date of the transfer or as otherwise agreed to by the
          Administrator.

5    EMPLOYER CONTRIBUTIONS
     ----------------------

     5.1  MailCoups Matching Contributions

          (a)  Frequency and Eligibility. For each period for which
               Participants' Contributions are made, the Employer shall make
               MailCoups Matching Contributions, as described in the following
               Allocation Method paragraph, on behalf of each Participant who
               contributed during the period, except any Participant who is not
               eligible for MailCoups Matching Contributions for the period
               because his or her Plan Year to date MailCoups Matching
               Contribution dollar amount equals the maximum MailCoups Matching
               Contribution dollar amount that may be made on his or her behalf
               for the Plan Year as described in the following Allocation Method
               paragraph.

          (b)  Allocation Method. The MailCoups Matching Contributions
               (including any Forfeiture Account amounts applied as MailCoups
               Matching Contributions in accordance with Section 8) for each
               period shall total 10% of each eligible Participant's Associate
               Pre-Tax Contributions for the period, provided that the maximum
               dollar match made on behalf of a Participant shall not exceed
               $1,000 for the Plan Year.

          (c)  Timing, Medium and Posting. The Employer shall make each period's
               MailCoups Matching Contribution in cash as soon as
               administratively feasible, and for purposes of deducting such
               Contribution, not later than the Employer's federal tax filing
               date, including extensions. Such amounts shall be paid to the
               Trustee and posted to each Participant's MailCoups Matching
               Account once the total MailCoups Matching Contribution received
               has been balanced against the specific amount to be credited to
               each Participant's MailCoups Matching Account.

                                       15
<PAGE>

6    ACCOUNTING
     ----------

     6.1  Individual Participant Accounting

          The Administrator shall maintain an individual set of Accounts for
          each Participant in order to reflect transactions both by type of
          Account and investment medium. Financial transactions shall be
          accounted for at the individual Account level by posting each
          transaction to the appropriate Account of each affected Participant.
          Participant Account values shall be maintained in shares for the
          Investment Funds and in dollars for the Sweep and Loan Accounts. At
          any point in time, the Account value shall be determined using the
          most recent Trade Date values provided by the Trustee.

     6.2  Sweep Account is Transaction Account

          All transactions related to amounts being contributed to or
          distributed from the Trust shall be posted to each affected
          Participant's Sweep Account. Any amount held in the Sweep Account
          shall be credited with interest up until the date on which it is
          removed from the Sweep Account.

     6.3  Trade Date Accounting and Investment Cycle

          Participant Account values shall be determined as of each Trade Date.
          For any transaction to be processed as of a Trade Date, the Trustee
          must receive instructions for the transaction by the Sweep Date. Such
          instructions shall apply to amounts held in the Account on that Sweep
          Date. Financial transactions of the Investment Funds shall be posted
          to Participants' Accounts as of the Trade Date, based upon the Trade
          Date values provided by the Trustee, and settled on the Settlement
          Date.

     6.4  Accounting for Investment Funds

          Investments in each Investment Fund shall be maintained in shares. The
          Trustee is responsible for determining the share values of each
          Investment Fund as of each Trade Date. To the extent an Investment
          Fund is comprised of collective investment funds offered by the
          Trustee or any other entity authorized to offer collective investment
          funds, the share values shall be determined in accordance with the
          rules governing such collective investment funds, which are
          incorporated herein by reference. All other share values shall be
          determined by the Trustee. The share value of each Investment Fund
          shall be based on the fair market value of its underlying assets.

                                       16
<PAGE>

     6.5  Payment of Fees and Expenses

          Except to the extent Plan fees and expenses related to Account
          maintenance, transaction and Investment Fund management and
          maintenance, set forth below, are paid by the Employer directly, or
          indirectly, through the Forfeiture Account as directed by the
          Administrator, such fees and expenses shall be paid as set forth
          below.

          (a)  Account Maintenance: Account maintenance fees and expenses, may
               include but are not limited to, administrative, Trustee,
               government annual report preparation, audit, legal,
               nondiscrimination testing and fees for any other special
               services. Account maintenance fees shall be charged to
               Participants on a per Participant basis provided that no fee
               shall reduce a Participant's Account balance below zero.

          (b)  Transaction: Transaction fees and expenses, may include but are
               not limited to, periodic installment payment, Investment Fund
               election change and loan fees. Transaction fees shall be charged
               to the Participant's Account involved in the transaction provided
               that no fee shall reduce a Participant's Account balance below
               zero.

          (c)  Investment Fund Management and Maintenance: Management and
               maintenance fees and expenses related to the Investment Funds
               shall be charged at the Investment Fund level and reflected in
               the net gain or loss of each Investment Fund.

          The Company may determine that the Employers pay a lower portion of
          the fees and expenses allocable to the Accounts of Participants who
          are no longer Employees or who are not Beneficiaries, unless doing so
          would result in discrimination prohibited under Code section 401(a)(4)
          or a significant detriment prohibited by Code section 411(a)(11). As
          of the Effective Date, a breakdown of which Plan fees and expenses
          shall generally be borne by the Trust (and charged to individual
          Participants' Accounts or charged at the Investment Fund level and
          reflected in the net gain or loss of each Investment Fund) and those
          that shall be paid by the Employer is set forth in Appendix B, which
          may be changed from time to time by the Company, in writing, without
          the necessity of amending the Plan and Trust.

          The Trustee shall have the authority to pay any such fees and
          expenses, which remain unpaid by the Employer for 60 days, from the
          Trust.

                                       17
<PAGE>

     6.6  Accounting for Participant Loans

          Participant loans shall be held in a separate Loan Account of the
          Participant and accounted for in dollars as an earmarked asset of the
          borrowing Participant's Account.

     6.7  Error Correction

          The Administrator may correct any errors or omissions in the
          administration of the Plan by restoring any Participant's Account
          balance with the amount that would be credited to the Account had no
          error or omission been made. Funds necessary for any such restoration
          shall be provided through payment made by the Employer, or by the
          Trustee to the extent the error or omission is attributable to actions
          or inactions of the Trustee, or if the restoration involves an Account
          holding amounts contributed by an Employer, the Administrator may
          direct the Trustee to use amounts from the Forfeiture Account.

     6.8  Participant Statements

          The Administrator shall provide Participants with statements of their
          Accounts as soon after the end of each quarter of the Plan Year as
          administratively feasible. With regard to a Terminated Participant,
          such statements shall not include the portion, if any, of his or her
          non-vested Account balance maintained in the Transition Account.

     6.9  Special Accounting During Conversion Period

          The Administrator and Trustee may use any reasonable accounting
          methods in performing their respective duties during any Conversion
          Period. This includes, but is not limited to, the method for
          allocating net investment gains or losses and the extent, if any, to
          which contributions received by and distributions paid from the Trust
          during this period share in such allocation.

     6.10 Accounts for Alternate Payees

          A separate Account shall be established for an Alternate Payee
          entitled to any portion of a Participant's Account under a QDRO as of
          the date and in accordance with the directions specified in the QDRO.
          In addition, a separate Account may be established during the period
          of time the Administrator, a court of competent jurisdiction or other
          appropriate person is determining whether a domestic relations order
          qualifies as a QDRO. Such a separate Account shall be valued and
          accounted for in the same manner as any other Account.

          (a)  Distributions Pursuant to QDROs. If a QDRO so provides, the
               portion of a Participant's Account payable to an Alternate Payee
               may be

                                       18
<PAGE>

               distributed, in a form permissible under Section 11, to
               the Alternate Payee at any time beginning as soon as practicable
               after the QDRO determination is made, regardless of whether the
               Participant is entitled to a distribution from the Plan at such
               time. The Alternate Payee shall be provided the notice prescribed
               by Code section 402(f).

          (b)  Participant Loans. Except to the extent required by law, an
               Alternate Payee, on whose behalf a separate Account has been
               established, shall not be entitled to borrow from such Account.
               If a QDRO specifies that the Alternate Payee is entitled to any
               portion of the Account of a Participant who has an outstanding
               loan balance, all outstanding loans shall generally continue to
               be held in the Participant's Account and shall not be divided
               between the Participant's and Alternate Payee's Accounts.

          (c)  Investment Direction. Where a separate Account has been
               established on behalf of an Alternate Payee and has not yet been
               distributed, the Alternate Payee may direct the investment of
               such Account in the same manner as if he or she were a
               Participant.

                                       19
<PAGE>

7    INVESTMENT FUNDS AND ELECTIONS
     ------------------------------

     7.1  Investment Funds

          Except for Participants' Sweep and Loan Accounts and any unallocated
          funds invested in interest bearing deposits (which may include
          interest bearing deposits of the Trustee) and/or money market type
          assets or funds, pending allocation to Participants' Accounts or
          disbursement to pay Plan fees and expenses and the Transition Account,
          the Trust shall be maintained in various Investment Funds. The
          Administrator shall select the Investment Funds offered to
          Participants and may change the number or composition of the
          Investment Funds, subject to the terms and conditions agreed to with
          the Trustee. As of the Effective Date, a list of the Investment Funds
          offered under the Plan is set forth in Appendix A, which may be
          changed from time to time by the Administrator, in writing, and as
          agreed to by the Trustee, without the necessity of amending the Plan
          and Trust.

          The Administrator may set a maximum percentage of the total election
          that a Participant may direct into any specific Investment Fund, which
          maximum, if any, as of the Effective Date is set forth in Appendix A,
          which may be changed from time to time by the Administrator, in
          writing, without the necessity of amending the Plan and Trust.

     7.2  Responsibility for Investment Choice

          Each Participant shall direct the investment of all of his or her
          Accounts. Each Participant shall be solely responsible for the
          selection of his or her Investment Fund choices. No fiduciary with
          respect to the Plan is empowered to advise a Participant as to the
          manner in which his or her Accounts are to be invested, and the fact
          that an Investment Fund is offered shall not be construed to be a
          recommendation for investment.

          Notwithstanding, a Terminated Participant shall not direct the
          investment of his or her non-vested Account balance. A Terminated
          Participant's non-vested Account balance shall be held in the
          Transition Account and invested in interest bearing deposits (which
          may include interest bearing deposits of the Trustee) and/or money
          market type assets or funds.

          During any Conversion Period, Trust assets may be held in any
          investment vehicle permitted by the Plan, as directed by the
          Administrator, irrespective of prior Participant investment elections.

     7.3  Investment Fund Elections

          A Participant shall provide his or her initial investment election
          upon becoming a Participant and may change his or her investment
          election at any time in accordance with procedures established by the
          Administrator and the Trustee. A Participant shall make his or her
          investment election in any combination of

                                       20
<PAGE>

          one or any number of the Investment Funds offered in accordance with
          the procedures established by the Administrator and Trustee.
          Investment elections received by the Trustee by the Sweep Date shall
          be effective on the following Trade Date.

     7.4  Default if No Valid Investment Election

          The Administrator shall specify an Investment Fund for the investment
          of that portion of a Participant's Account which is not yet held in an
          Investment Fund and for which no valid investment election is on file.
          The Investment Fund specified as of the Effective Date is set forth in
          Appendix A, which may be changed from time to time by the
          Administrator, in writing, without the necessity of amending the Plan
          and Trust.

     7.5  Investment Fund Election Change Fees

          A reasonable processing fee may be charged directly to a Participant's
          Account for Investment Fund election changes in excess of a specified
          number per year as determined by the Administrator.

                                       21
<PAGE>

8    VESTING & FORFEITURES
     ---------------------

     8.1  Fully Vested Accounts

          A Participant shall be fully vested in these Accounts at all
          times:

               Associate Pre-Tax Account
               Rollover Account

     8.2  Full Vesting Upon Certain Events

          A Participant's entire Account shall become fully vested once he or
          she has attained his or her Normal Retirement Date while an Employee
          or upon his or her terminating employment with all Related Companies
          due to his or her Disability or death.

     8.3  Vesting Schedule

          In addition to the vesting provided above, a Participant's MailCoups
          Matching Account shall become vested in accordance with the following
          schedule:


                     Years of Vesting                     Vested
                          Service                       Percentage
                          -------                       ----------
                        Less than 2                         0%
                     2 but less than 3                     20%
                     3 but less than 4                     40%
                     4 but less than 5                     60%
                     5 but less than 6                     80%
                         6 or more                         100%

          If this vesting schedule is changed, the vested percentage for each
          Participant shall not be less than his or her vested percentage
          determined as of the last day prior to this change, and for any
          Participant with at least three Years of Vesting Service when the
          schedule is changed, his or her vested percentage shall be determined
          using the more favorable vesting schedule.

                                       22
<PAGE>

     8.4  Non-Vested Account Balances of Terminated Participants

          The non-vested balance of a Terminated Participant's Account shall be
          deposited to the Transition Account as of the Settlement Date
          following the Sweep Date on which the Administrator has reported to
          the Trustee that the Participant's employment has terminated with all
          Related Companies and shall be maintained as a sub-account in the
          Transition Account. The Trustee shall maintain records necessary to
          identify each Terminated Participant's non-vested Account balance at
          least annually and as of the earlier of the date the Administrator
          reports to the Trustee that the Terminated Participant is again an
          Employee or the date the Terminated Participant incurs a forfeitable
          event described in this Section.

          If a Terminated Participant again becomes an Employee before incurring
          a forfeitable event described in this Section, his or her non-vested
          Account balance shall no longer be maintained as a sub-account in the
          Transition Account and shall be recombined with his or her remaining
          Account balance. The non-vested Account balance shall be credited to
          the Investment Funds based upon the Participant's current investment
          election for new Contributions.

     8.5  Forfeitures of Non-Vested Account Balances Upon Certain Events

          A Terminated Participant shall forfeit his or her non-vested Account
          balance as soon as administratively feasible after the earliest of the
          date he or she:

          (a)  is determined to be a Terminated Participant, if his or her
               vested Account balance is zero;

          (b)  receives a complete distribution of his or her vested Account
               balance; or

          (c)  incurs a Break in Service.

          Forfeitures from all Accounts subject to vesting shall be transferred
          to and maintained in the Forfeiture Account. At any time, the balance
          of the Forfeiture Account shall equal the total of the Transition
          Account less any non-vested amounts maintained as sub-accounts in the
          Transition Account on behalf of Terminated Participants which have not
          yet been forfeited.

     8.6  Use of Forfeiture Account Amounts

          Forfeiture Account amounts shall be used to restore Accounts, to pay
          Plan fees and expenses and to reduce future MailCoups Matching
          Contributions to be made, as directed by the Administrator.

                                       23
<PAGE>

     8.7  Rehired Employees

          (a)  Service Restoration. If a former Employee again becomes an
               Employee, all Periods of Employment credited when his or her
               employment last terminated shall be counted in determining his or
               her vested interest.

          (b)  Account Restoration. If a former Employee again becomes an
               Employee before he or she incurs a Break in Service, but after he
               or she incurs a forfeitable event as described in this Section,
               the amount forfeited after his or her employment last terminated
               shall be restored to his or her Account as if such Employee had
               repaid any vested portion of his or her Account from which such
               amount was forfeited. The restoration shall include the interest
               earned on such amount from the date deposited to the Transition
               Account until the date the restoration amount is restored. The
               restoration amount shall come from the Forfeiture Account to the
               extent possible, and any additional amount needed shall be
               contributed by the Employer. His or her vested interest in the
               restored Account shall then be equal to:

                             V% times (AB + D) - D

               where:

               V% = current vested percentage
               AB = current Account balance
               D = amount previously distributed from Account

                                       24
<PAGE>

9    PARTICIPANT LOANS
     -----------------

     9.1  Participant Loans Permitted

          Loans to Participants and Beneficiaries are permitted pursuant to the
          terms and conditions set forth in this Section, except that a loan
          shall not be permitted to a Participant who is no longer an Employee
          or to a Beneficiary, unless such Participant or Beneficiary is
          otherwise a party in interest (as defined in ERISA section 3(14)).

     9.2  Loan Application, Note and Security

          A Participant shall apply for any loan in such manner and with such
          advance notice as prescribed by the Administrator. Each loan shall be
          evidenced by a promissory note, secured only by the portion of the
          Participant's Account from which the loan is made, and the Plan shall
          have a lien on this portion of his or her Account.

     9.3  Spousal Consent

          A Participant is not required to obtain Spousal Consent in order to
          borrow from his or her Account under the Plan.

     9.4  Loan Approval

          The Administrator, or the Trustee, if otherwise authorized by the
          Administrator and agreed to by the Trustee, is responsible for
          determining that a loan request conforms to the requirements described
          in this Section and granting such request.

     9.5  Loan Funding Limits, Account Sources and Funding Order

          The loan amount must meet all of the following limits as determined as
          of the Sweep Date the loan is processed and shall be funded from the
          Participant's Accounts as follows:

          (a)  Plan Minimum Limit.  The minimum amount for any loan is $1,000.

          (b)  Plan Maximum Limit, Account Sources and Funding Order. Subject to
               the legal limit described in (c) below, the maximum a Participant
               may borrow, including the aggregate outstanding balances of
               existing Plan loans, is 100% of the following of the
               Participant's Accounts which are fully vested in the priority
               order as follows:

                         Associate Pre-Tax Account
                         MailCoups Matching Account

                                       25
<PAGE>

                         Rollover Account

               (c)  Legal Maximum Limit. The maximum a Participant may borrow,
                    including the aggregate outstanding balances of existing
                    Plan loans, is 50% of his or her vested Account balance, not
                    to exceed $50,000. However, the $50,000 maximum is reduced
                    by the Participant's highest aggregate outstanding Plan loan
                    balance during the 12-month period ending on the day before
                    the Sweep Date as of which the loan is made. For purposes of
                    this paragraph, the qualified plans of all Related Companies
                    shall be treated as though they are part of the Plan to the
                    extent it would decrease the maximum loan amount.

     9.6  Maximum Number of Loans

          A Participant may have only one loan outstanding at any given time.

     9.7  Source and Timing of Loan Funding

          A loan to a Participant shall be made solely from the assets of his or
          her own Account. The available assets shall be determined first by
          Account and then within each Account used for funding a loan, amounts
          shall first be taken from the Sweep Account and then taken by
          Investment Fund in direct proportion to the market value of the
          Participant's interest in each Investment Fund as of the Trade Date on
          which the loan is processed.

          The loan shall be funded on the Settlement Date following the Trade
          Date as of which the loan is processed. The Trustee shall make payment
          to the Participant as soon thereafter as administratively feasible.

     9.8  Interest Rate

          The interest rate charged on Participant loans shall be a fixed
          reasonable rate of interest, determined from time to time by the
          Administrator, which provides the Plan with a return commensurate with
          the prevailing interest rate charged by persons in the business of
          lending money for loans which would be made under similar
          circumstances. As of the Effective Date, the interest rate is
          determined as set forth in Appendix C, which may be changed from time
          to time by the Administrator, in writing, without the necessity of
          amending the Plan and Trust.

     9.9  Loan Payment

          Substantially level amortization shall be required of each loan with
          payments made at least monthly, generally through payroll deduction.
          Loans may be prepaid in full or in part at any time. The Participant
          may choose the loan repayment period, not to exceed 5 years, except
          that the repayment period

                                       26
<PAGE>

           may be for any period not to exceed 15 years if the purpose of the
           loan is to acquire the Participant's principal residence.

     9.10  Loan Payment Hierarchy

           Loan principal payments shall be credited to the Participant's
           Accounts in the inverse of the order used to fund the loan. Loan
           interest shall be credited to the Participant's Accounts in direct
           proportion to the principal payment. Loan payments are credited to
           the Investment Funds based upon the Participant's current investment
           election for new Contributions.

     9.11  Repayment Suspension

           The Administrator may agree to a suspension of loan payments for up
           to six months for a Participant who is on a Leave of Absence without
           pay. During the suspension period, interest shall continue to accrue
           on the outstanding loan balance. At the expiration of the suspension
           period all outstanding loan payments and accrued interest thereon
           shall be due unless otherwise agreed upon by the Administrator.

     9.12  Loan Default

           A loan is treated as in default if a scheduled loan payment is not
           made at the time required. A Participant shall then have a grace
           period to cure the default before it becomes final. Such grace period
           shall be for a period that does not extend beyond the last day of the
           calendar quarter following the calendar quarter in which the
           scheduled loan payment was due or such lesser or greater maximum
           period as may later be authorized by Code section 72(p).

           In the event a default is not cured within the grace period, the
           Administrator may direct the Trustee to report the outstanding
           principal balance of the loan and accrued interest thereon as a
           taxable distribution to the Participant. As soon as a Plan withdrawal
           or distribution to such Participant would otherwise be permitted, the
           Administrator may instruct the Trustee to execute upon its security
           interest in the Participant's Account by distributing the note to the
           Participant.

     9.13  Call Feature

           The Administrator shall have the right to call any Participant loan
           once a Participant's employment with all Related Companies has
           terminated, unless he or she is otherwise a party in interest (as
           defined in ERISA section 3(14)), or if the Plan is terminated.

                                       27
<PAGE>

10   IN-SERVICE WITHDRAWALS
     ----------------------

     10.1  In-Service Withdrawals Permitted

           In-service withdrawals to a Participant who is an Employee are
           permitted pursuant to the terms and conditions set forth in this
           Section and pursuant to the terms and conditions set forth in Section
           11 with regard to an in-service withdrawal made in accordance with a
           Participant's Required Beginning Date.

     10.2  In-Service Withdrawal Application and Notice

           A Participant shall apply for any in-service withdrawal in such
           manner and with such advance notice as prescribed by the
           Administrator. The Participant shall be provided the notice
           prescribed by Code section 402(f).

           Code sections 401(a)(11) and 417 do not apply to in-service
           withdrawals under the Plan. An in-service withdrawal may commence
           less than 30 days after the aforementioned notice is provided, if:

           (a)  the Participant is clearly informed that he or she has the right
                to a period of at least 30 days after receipt of such notice to
                consider his or her option to elect or not elect a Direct
                Rollover for all or a portion, if any, of his or her in-service
                withdrawal which constitutes an Eligible Rollover Distribution;
                and

           (b)  the Participant after receiving such notice, affirmatively
                elects a Direct Rollover for all or a portion, if any, of his or
                her in-service withdrawal which constitutes an Eligible Rollover
                Distribution or alternatively elects to have all or a portion
                made payable directly to him or her, thereby not electing a
                Direct Rollover for all or a portion thereof.

     10.3  Spousal Consent

           A Participant is not required to obtain Spousal Consent in order to
           receive an in-service withdrawal under the Plan.

     10.4  In-Service Withdrawal Approval

           The Administrator, or the Trustee, if otherwise authorized by the
           Administrator and agreed to by the Trustee, is responsible for
           determining whether an in-service withdrawal request conforms to the
           requirements described in this Section and granting such request.

     10.5  Payment Form and Medium

           The form of payment for an in-service withdrawal shall be a
           single lump sum

                                       28
<PAGE>

           and payment shall be made in cash. With regard to the portion of an
           in-service withdrawal representing an Eligible Rollover Distribution,
           a Participant may elect a Direct Rollover for all or a portion of
           such amount.

     10.6  Source and Timing of In-Service Withdrawal Funding

           An in-service withdrawal to a Participant shall be made solely from
           the assets of his or her own Account and shall be based on the
           Account values as of the Trade Date the in-service withdrawal is
           processed. The available assets shall be determined first by Account
           and then within each Account used for funding an in-service
           withdrawal, amounts shall first be taken from the Sweep Account and
           then taken by Investment Fund in direct proportion to the market
           value of the Participant's interest in each Investment Fund (which
           excludes his or her Loan Account balance) as of the Trade Date on
           which the in-service withdrawal is processed.

           The in-service withdrawal shall be funded on the Settlement Date
           following the Trade Date as of which the in-service withdrawal is
           processed. The Trustee shall make payment to the Participant or on
           behalf of the Participant as soon thereafter as administratively
           feasible.

     10.7  Hardship Withdrawals

           (a)  Requirements. A Participant who is an Employee may request the
                withdrawal of up to the amount necessary to satisfy a financial
                need including amounts necessary to pay any federal, state or
                local income taxes or penalties reasonably anticipated to result
                from the withdrawal. Only requests for withdrawals (1) on
                account of a Participant's "Deemed Financial Need" and (2) which
                are "Deemed Necessary" to satisfy the financial need shall be
                approved.

           (b)  "Deemed Financial Need". An immediate and heavy financial
                need relating to:

                (1)  the payment of unreimbursed medical care expenses
                     (described under Code section 213(d)) incurred (or to be
                     incurred) by the Employee, his or her spouse or dependents
                     (as defined in Code section 152);

                (2)  the purchase (excluding mortgage payments) of the
                     Employee's principal residence;

                (3)  the payment of unreimbursed tuition, related educational
                     fees and room and board for up to the next 12 months of
                     post-secondary education for the Employee, his or her
                     spouse or dependents (as defined in Code section 152);

                (4)  the payment of funeral expenses of an Employee's family

                                       29
<PAGE>

                     member;

                (5)  the payment of amounts necessary for the Employee to
                     prevent losing his or her principal residence through
                     eviction or foreclosure on the mortgage; or

                (6)  any other circumstance specifically permitted under Code
                     section 401(k)(2)(B)(i)(IV).

           (c)  "Deemed Necessary". A withdrawal is "Deemed Necessary" to
                satisfy the financial need only if the withdrawal amount does
                not exceed the financial need and all of these conditions are
                met:

                (1)  the Employee has obtained all possible withdrawals (other
                     than hardship withdrawals) and nontaxable loans available
                     from the Plan and all other plans maintained by Related
                     Companies;

                (2)  the Administrator shall suspend the Employee from making
                     any contributions to the Plan and all other qualified and
                     nonqualified plans of deferred compensation and all stock
                     option or stock purchase plans maintained by Related
                     Companies for 12 months from the date the withdrawal
                     payment is made; and

                (3)  the Administrator shall reduce the Contribution Dollar
                     Limit for the Employee with regard to the Plan and all
                     other plans maintained by Related Companies, for the
                     calendar year next following the calendar year of the
                     withdrawal by the amount of the Employee's Associate Pre-
                     Tax Contributions for the calendar year of the withdrawal.

           (d)  Account Sources and Funding Order. The withdrawal shall come
                from the following of the Participant's fully vested Accounts,
                in the priority order as follows:

                         Rollover Account
                         Associate Pre-Tax Account

                The amount that may be withdrawn from a Participant's Associate
                Pre-Tax Account shall not include any amounts attributable to
                earnings.

           (e)  Minimum Amount. The minimum amount for a hardship withdrawal is
                $500.

           (f)  Permitted Frequency. There is no restriction on the number of
                hardship withdrawals permitted to a Participant.

           (g)  Suspension from Further Contributions. Upon making a hardship
                withdrawal, a Participant may not make additional Associate Pre-
                Tax

                                       30
<PAGE>

                Contributions (or additional contributions to all other
                qualified and nonqualified plans of deferred compensation and
                all stock option or stock purchase plans maintained by Related
                Companies) for a period of 12 months from the date the
                withdrawal payment is made.

     10.8  Rollover Account Withdrawals

           (a)  Requirements. A Participant who is an Employee may make a
                Rollover Account withdrawal.

           (b)  Account Sources and Funding Order. The withdrawal shall come
                from a Participant's Rollover Account.

           (c)  Minimum Amount. The minimum amount for a Rollover Account
                withdrawal is $500.

           (d)  Permitted Frequency. There is no restriction on the number of
                Rollover Account withdrawals permitted to a Participant.

           (e)  Suspension from Further Contributions. A Rollover Account
                withdrawal shall not affect a Participant's ability to make or
                be eligible to receive further Contributions.

     10.9  Over Age 59 1/2 Withdrawals

           (a)  Requirements. A Participant who is an Employee and over age
                59 1/2 may make an Over Age 59 1/2 withdrawal.

           (b)  Account Sources and Funding Order. The withdrawal shall come
                from the following of the Participant's fully vested Accounts,
                in the priority order as follows:

                         Rollover Account
                         Associate Pre-Tax Account
                         MailCoups Matching Account

           (c)  Minimum Amount. The minimum amount for an Over Age 59 1/2
                withdrawal is $500.

           (d)  Permitted Frequency. There is no restriction on the number of
                Over Age 59 1/2 withdrawals permitted to a Participant.

           (e)  Suspension from Further Contributions. An Over Age 59 1/2
                withdrawal shall not affect a Participant's ability to make or
                be eligible to receive further Contributions.

                                       31
<PAGE>

11   DISTRIBUTIONS ONCE EMPLOYMENT ENDS OR BY REASON OF A PARTICIPANT'S REQUIRED
     ---------------------------------------------------------------------------
     BEGINNING DATE
     --------------

     11.1  Benefit Information, Notices and Election

           A Participant, or his or her Beneficiary in the case of his or her
           death, shall be provided with information regarding all optional
           times and forms of distribution available under the Plan, including
           the notices prescribed by Code sections 402(f) and 411(a)(11).
           Subject to the other requirements of this Section, a Participant, or
           his or her Beneficiary in the case of his or her death, may elect, in
           such manner and with such advance notice as prescribed by the
           Administrator, to have his or her vested Account balance distributed
           beginning upon any Settlement Date following the Participant's
           termination of employment with all Related Companies and a reasonable
           period of time during which the Administrator shall process, and
           inform the Trustee of, the Participant's termination or, if earlier,
           at the time of the Participant's Required Beginning Date.

           Notwithstanding, if a Participant's termination of employment with
           all Related Companies does not constitute a separation from service
           for purposes of Code section 401(k)(2)(B)(i)(I) or otherwise
           constitute an event set forth under Code section 401(k)(10)(A)(ii) or
           (iii) as described in Section 19.3, the portion of a Participant's
           Account subject to the distribution rules of Code section 401(k) may
           not be distributed until such time as he or she separates from
           service for purposes of Code section 401(k)(2)(B)(i)(I) or, if
           earlier, upon such other event as described in Code section
           401(k)(2)(B) and as provided for in the Plan.

           Code sections 401(a)(11) and 417 do not apply to distributions under
           the Plan. A distribution may commence less than 30 days after the
           aforementioned notices are provided, if:

           (a)  the Participant is clearly informed that he or she has the right
                to a period of at least 30 days after receipt of such notices to
                consider the decision as to whether to elect a distribution and
                if so to elect a particular form of distribution and to elect or
                not elect a Direct Rollover for all or a portion, if any, of his
                or her distribution which constitutes an Eligible Rollover
                Distribution; and

           (b)  the Participant after receiving such notices, affirmatively
                elects a distribution and a Direct Rollover for all or a
                portion, if any, of his or her distribution which constitutes an
                Eligible Rollover Distribution or alternatively elects to have
                all or a portion made payable directly to him or her, thereby
                not electing a Direct Rollover for all or a portion thereof.

     11.2  Spousal Consent

           A Participant is not required to obtain Spousal Consent in order to
           receive a

                                       32
<PAGE>

           distribution under the Plan.

     11.3  Payment Form and Medium

           Except to the extent otherwise provided by Section 11.4, a
           Participant may elect to be paid in any of these forms:

           (a)  a single lump sum;

           (b)  a portion paid in a lump sum, and the remainder paid later
                (partial payment); or

           (c)  periodic installments over a period not to exceed the life
                expectancy of the Participant and his or her Beneficiary.

           Distributions shall be made in cash, except to the extent a
           distribution consists of a loan call as described in Section 9. With
           regard to the portion of a distribution representing an Eligible
           Rollover Distribution, a Distributee may elect a Direct Rollover for
           all or a portion of such amount.

     11.4  Distribution of Small Amounts

           If after a Participant's employment with all Related Companies ends,
           the Participant's vested Account balance is $5,000 or less, and if at
           the time of any prior in-service withdrawal or distribution the
           Participant's vested Account balance did not exceed $5,000, the
           Participant's benefit shall be paid as a single lump sum as soon as
           administratively feasible in accordance with procedures prescribed by
           the Administrator.

     11.5  Source and Timing of Distribution Funding

           A distribution to a Participant shall be made solely from the assets
           of his or her own Account and shall be based on the Account values as
           of the Trade Date the distribution is processed. The available assets
           shall be determined first by Account and then within each Account
           used for funding a distribution, amounts shall first be taken from
           the Sweep Account and then taken by Investment Fund in direct
           proportion to the market value of the Participant's interest in each
           Investment Fund as of the Trade Date on which the distribution is
           processed.

           The distribution shall be funded on the Settlement Date following the
           Trade Date as of which the distribution is processed. The Trustee
           shall make payment to the Participant or on behalf of the Participant
           as soon thereafter as administratively feasible.

     11.6  Latest Commencement Permitted

           In addition to any other Plan requirements and unless a Participant
           elects

                                       33
<PAGE>

           otherwise, his or her benefit payments shall begin not later than 60
           days after the end of the Plan Year in which he or she attains his or
           her Normal Retirement Date or retires, whichever is later. However,
           if the amount of the payment or the location of the Participant
           (after a reasonable search) cannot be ascertained by that deadline,
           payment shall be made no later than 60 days after the earliest date
           on which such amount or location is ascertained but in no event later
           than the Participant's Required Beginning Date. A Participant's
           failure to elect in such manner as prescribed by the Administrator to
           have his or her vested Account balance distributed, shall be deemed
           an election by the Participant to defer his or her distribution but
           in no event shall his or her benefit payments commence later than his
           or her Required Beginning Date.

           If benefit payments cannot begin at the time required because the
           location of the Participant cannot be ascertained (after a reasonable
           search), the Administrator may, at any time thereafter, treat such
           person's Account as forfeited subject to the provisions of Section
           18.6.

     11.7  Payment Within Life Expectancy

           The Participant's payment election must be consistent with the
           requirement of Code section 401(a)(9) that all payments are to be
           completed within a period not to exceed the lives or the joint and
           last survivor life expectancy of the Participant and his or her
           Beneficiary. The life expectancies of a Participant and his or her
           Beneficiary may not be recomputed annually.

     11.8  Incidental Benefit Rule

           The Participant's payment election must be consistent with the
           requirement that, if the Participant's spouse is not his or her sole
           primary Beneficiary, the minimum annual distribution for each
           calendar year, beginning with the calendar year preceding the
           calendar year that includes the Participant's Required Beginning
           Date, shall not be less than the quotient obtained by dividing (a)
           the Participant's vested Account balance as of the last Trade Date of
           the preceding year by (b) the applicable divisor as determined under
           the incidental benefit requirements of Code section 401(a)(9).

     11.9  Payment to Beneficiary

           Payment to a Beneficiary must either (i) be completed by the end of
           the calendar year that contains the fifth anniversary of the
           Participant's death or (ii) begin by the end of the calendar year
           that contains the first anniversary of the Participant's death and be
           completed within the period of the Beneficiary's life or life
           expectancy, except that:

           (a)  If the Participant dies after his or her Required Beginning
                Date, payment to his or her Beneficiary must be made at least as
                rapidly as provided in the Participant's distribution election;

                                       34
<PAGE>

           (b)  If the surviving spouse is the Beneficiary, payments need not
                begin until the later of (i) the end of the calendar year that
                includes the first anniversary of the Participant's death, or
                (ii) the end of the calendar year in which the Participant would
                have attained age 70 1/2 and must be completed within the
                spouse's life or life expectancy; and

           (c)  If the Participant and the surviving spouse who is the
                Beneficiary die (i) before the Participant's Required Beginning
                Date and (ii) before payments have begun to the spouse, the
                spouse shall be treated as the Participant in applying these
                rules.

     11.10 Beneficiary Designation

           Each Participant may complete a beneficiary designation form
           indicating the Beneficiary who is to receive the Participant's
           remaining Plan interest at the time of his or her death and such
           designation may be changed at any time. However, a Participant's
           spouse shall be the sole primary Beneficiary unless the designation
           includes Spousal Consent for another Beneficiary. If no proper
           designation is in effect at the time of a Participant's death or if
           the Beneficiary does not survive the Participant, the Beneficiary
           shall be, in the order listed, the:

           (a)  Participant's surviving spouse,

           (b)  Participant's children, in equal shares, (or if a child does not
                survive the Participant, and that child leaves issue, the issue
                shall be entitled to that child's share, by right of
                representation) or

           (c)  Participant's estate.

                                       35
<PAGE>

12   ADP AND ACP TESTS
     -----------------

     12.1  Contribution Limitation Definitions

           The following definitions are applicable to this Section 12 (where a
           definition is contained in both Sections 1 and 12, for purposes of
           Section 12 the Section 12 definition shall be controlling):

           (a)  "ACP" or "Average Contribution Percentage". The Average
                Percentage calculated using Contributions allocated to
                Participants as of a date within the Plan Year.

           (b)  "ACP Test". The determination of whether the ACP is in
                compliance with the Basic or Alternative Limitation for a Plan
                Year (as defined in Section 12.2).

           (c)  "ADP" or "Average Deferral Percentage". The Average Percentage
                calculated using Deferrals allocated to Participants as of a
                date within the Plan Year.

           (d)  "ADP Test". The determination of whether the ADP is in
                compliance with the Basic or Alternative Limitation for a Plan
                Year (as defined in Section 12.2).

           (e)  "Average Percentage". The average of the calculated percentages
                for Participants within the specified group. The calculated
                percentage refers to either the "Deferrals" or "Contributions"
                (as defined in this Section) made on each Participant's behalf
                for the Plan Year, divided by his or her Compensation.
                (Associate Pre-Tax Contributions to the Plan or comparable
                contributions to plans of Related Companies which must be
                refunded solely because they exceed the Contribution Dollar
                Limit are included in the percentage for the HCE Group but not
                for the NHCE Group.)

           (f)  "Contributions" (i) shall include MailCoups Matching
                Contributions and (ii) may include Associate Pre-Tax
                Contributions, but with regard to (ii), only to the extent that
                (1) the Administrator elects to use them, (2) they are not used
                or counted in the ADP Test and (3) they otherwise satisfy the
                requirements as prescribed under Code section 401(m) permitting
                treatment as Contributions for purposes of the ACP Test.

           (g)  "Current Year Testing Method". The use of the Plan Year's ADP
                for the Plan Year's NHCE Group for purposes of performing the
                Plan Year's ADP Test and/or the use of the Plan Year's ACP for
                the Plan Year's NHCE Group for purposes of performing the Plan
                Year's ACP Test.

           (h)  "Deferrals" shall include Associate Pre-Tax Contributions.

                                       36
<PAGE>

           (i)  "HCE" or "Highly Compensated Employee". With respect to all
                Related Companies, an Employee who (in accordance with Code
                section 414(q)):

                (1)  Was a more than 5% Owner (within the meaning of Code
                     section 414(q)(2)) at any time during the Plan Year or the
                     12 months preceding such Plan Year; or

                (2)  Received Compensation during the 12 months preceding such
                     Plan Year in excess of $80,000 (as adjusted for such period
                     pursuant to Code sections 414(q)(1) and 415(d)) or, if the
                     Company elects, "in excess of $80,000 (as adjusted for such
                     period pursuant to Code sections 414(q)(1) and 415(d)) and
                     was a member of the "top-paid group" (within the meaning of
                     Code section 414(q)(3)) for the 12 months preceding such
                     Plan Year" shall be substituted for the preceding reference
                     to "in excess of $80,000 (as adjusted for such period
                     pursuant to Code sections 414(q)(1) and 415(d))".

                A former Employee shall be treated as an HCE if (1) such former
                Employee was an HCE when he or she separated from service, or
                (2) such former Employee was an HCE in service at any time after
                attaining age 55.

                The determination of who is an HCE and the determination of the
                number and identity of Employees in the top-paid group shall be
                made in accordance with Code section 414(q).

           (j)  "HCE Group" and "NHCE Group". With respect to all Related
                Companies, the respective group of HCEs and NHCEs who are
                eligible to have amounts contributed on their behalf for the
                respective Plan Year, including Employees who would be eligible
                but for their election not to participate or to contribute, or
                because their Pay is greater than zero but does not exceed a
                stated minimum. For Plan Years commencing after December 31,
                1998, with respect to all Related Companies, if the Plan permits
                participation prior to an Eligible Employee's satisfaction of
                the minimum age and service requirements of Code section
                410(a)(1)(A), Eligible Employees who have not met the minimum
                age and service requirements of Code section 410(a)(1)(A) may be
                excluded in the determination of the NHCE Group, but not in the
                determination of the HCE Group, for purposes of (i) the ADP
                Test, if Code section 410(b)(4)(B) is applied in determining
                whether the 401(k) portion of the Plan meets the requirements of
                Code section 410(b), or (ii) the ACP Test, if Code section
                410(b)(4)(B) is applied in determining whether the 401(m)
                portion of the Plan meets the requirements of Code section
                410(b).

                                       37
<PAGE>

                (1)  If the Related Companies maintain two or more plans which
                     are subject to the ADP or ACP Test and are considered as
                     one plan for purposes of Code sections 401(a)(4) or 410(b),
                     all such plans shall be aggregated and treated as one plan
                     for purposes of meeting the ADP and ACP Tests, provided
                     that the plans may only be aggregated if they have the same
                     plan year.

                (2)  If an HCE is covered by more than one cash or deferred
                     arrangement, or more than one arrangement permitting
                     employee or matching contributions, maintained by the
                     Related Companies, all such plans shall be aggregated and
                     treated as one plan (other than those plans that may not be
                     permissively aggregated) for purposes of calculating the
                     separate percentage for the HCE which is used in the
                     determination of the Average Percentage. For purposes of
                     the preceding sentence, if such plans have different plan
                     years, the plans are aggregated with respect to the plan
                     years ending with or within the same calendar year.

           (k)  "Multiple Use Test". The test described in Section 12.4 which a
                Plan must meet where the Alternative Limitation (described in
                Section 12.2) is used to meet both the ADP and ACP Tests.

           (l)  "NHCE" or "Non-Highly Compensated Employee". An Employee
                who is not an HCE.

           (m)  "Prior Year Testing Method". The use of the preceding Plan
                Year's ADP for the preceding Plan Year's NHCE Group for purposes
                of performing the Plan Year's ADP Test and/or the use of the
                preceding Plan Year's ACP for the preceding Plan Year's NHCE
                Group for purposes of performing the Plan Year's ACP Test.

     12.2  ADP and ACP Tests

           For each Plan Year, the Prior Year Testing Method shall be used and
           the ADP and ACP for the HCE Group must meet either the Basic or
           Alternative Limitation when compared to the respective preceding Plan
           Year's ADP and ACP for the preceding Plan Year's NHCE Group, defined
           as follows:

           (a)  Basic Limitation. The HCE Group Average Percentage may not
                exceed 1.25 times the NHCE Group Average Percentage.

           (b)  Alternative Limitation. The HCE Group Average Percentage is
                limited by reference to the NHCE Group Average Percentage as
                follows:

                     If the NHCE Group                 Then the Maximum HCE
                   Average Percentage is:          Group Average Percentage is:
                   ---------------------           ---------------------------

                                       38
<PAGE>

                       Less than 2%               2 times NHCE Group Average %
                         2% to 8%                 NHCE Group Average % plus 2%
                       More than 8%               NA - Basic Limitation applies

           Alternatively, the Company may elect to use the Current Year Testing
           Method and the ADP and/or ACP for the HCE Group must meet either the
           Basic or Alternative Limitation as defined above when compared to the
           respective Plan Year's ADP and/or ACP for the Plan Year's NHCE Group.
           If a Current Year Testing Method election is made, such election may
           not be changed except as provided by the Code.

           In the case of the first Plan Year in which the Plan is subject to
           the requirements of Code section 401(k), the amount taken into
           account as the "preceding Plan Year's ADP for the preceding Plan
           Year's NHCE Group", shall be (i) 3%, or (ii) if the Company elects,
           the Plan Year's ADP. The preceding sentence shall not apply with
           regard to a Plan that is a successor plan or, if for such first Plan
           Year, the Plan is aggregated with another plan that was subject to
           the requirements of Code section 401(k) in the preceding year and
           treated as one plan for purposes of meeting the ADP Test.

           In the case of the first Plan Year in which the Plan is subject to
           the requirements of Code section 401(m), the amount taken into
           account as the "preceding Plan Year's ACP for the preceding Plan
           Year's NHCE Group", shall be (i) 3%, or (ii) if the Company elects,
           the Plan Year's ACP. The preceding sentence shall not apply with
           regard to a Plan that is a successor plan or, if for such first Plan
           Year, the Plan is aggregated with another plan that was subject to
           the requirements of Code section 401(m) in the preceding year and
           treated as one plan for purposes of meeting the ACP Test.

     12.3  Correction of ADP and ACP Tests

           If the ADP or ACP Tests are not met, the Administrator shall
           determine, no later than the end of the next Plan Year, a maximum
           percentage to be used in place of the calculated percentage for all
           HCEs that would reduce the ADP and/or ACP for the HCE Group by a
           sufficient amount to meet the ADP and ACP Tests.

           With regard to each HCE whose Deferral percentage and/or Contribution
           percentage is in excess of the maximum percentage, a dollar amount of
           excess Deferrals and/or excess Contributions shall then be determined
           by (i) subtracting the product of such maximum percentage for the ADP
           and the HCE's Compensation from the HCE's actual Deferrals and (ii)
           subtracting the product of such maximum percentage for the ACP and
           the HCE's Compensation from the HCE's actual Contributions. Such
           amounts shall then be aggregated to determine the total dollar amount
           of excess Deferrals and/or excess Contributions. ADP and/or ACP
           corrections shall be made in accordance with the leveling method as
           described below.

                                       39
<PAGE>

     (a)   ADP Correction. The HCE with the highest Deferral dollar amount shall
           have his or her Deferral dollar amount reduced in an amount equal to
           the lesser of the dollar amount of excess Deferrals for all HCEs or
           the dollar amount that would cause his or her Deferral dollar amount
           to equal that of the HCE with the next highest Deferral dollar
           amount. The process shall be repeated until the total of the Deferral
           dollar amount reductions equals the dollar amount of excess Deferrals
           for all HCEs.

           To the extent an HCE's Deferrals were determined to be reduced as
           described in the paragraph above, Associate Pre-Tax Contributions
           shall, by the end of the next Plan Year, be refunded to the HCE,
           except that such amount to be refunded shall be reduced by Associate
           Pre-Tax Contributions previously refunded because they exceeded the
           Contribution Dollar Limit. The excess amounts shall first be taken
           from unmatched Associate Pre-Tax Contributions and then from matched
           Associate Pre-Tax Contributions. Any MailCoups Matching Contributions
           attributable to refunded excess Associate Pre-Tax Contributions as
           described in this Section, adjusted for investment gain or loss for
           the Plan Year to which the excess Associate Pre-Tax Contributions
           relate, shall be forfeited and used as described in Section 8.

     (b)   ACP Correction. The HCE with the highest Contribution dollar amount
           shall have his or her Contribution dollar amount reduced in an amount
           equal to the lesser of the dollar amount of excess Contributions for
           all HCEs or the dollar amount that would cause his or her
           Contribution dollar amount to equal that of the HCE with the next
           highest Contribution dollar amount. The process shall be repeated
           until the total of the Contribution dollar amount reductions equals
           the dollar amount of excess Contributions for all HCEs.

           To the extent an HCE's Contributions were determined to be reduced as
           described in the paragraph above, MailCoups Matching Contributions
           shall, by the end of the next Plan Year, be refunded to the HCE to
           the extent vested, and forfeited and used as described in Section 8
           to the extent such amounts were not vested, as of the end of the Plan
           Year being tested.

     (c)   Investment Fund Sources. Once the amount of excess Deferrals and/or
           Contributions is determined, within each Account from which amounts
           are refunded or forfeited, amounts shall first be taken from the
           Sweep Account and then taken by Investment Fund in direct proportion
           to the market value of the Participant's interest in each Investment
           Fund (which excludes his or her Loan Account balance) as of the Trade
           Date on which the correction is processed.

                                       40
<PAGE>

     12.4  Multiple Use Test

           If the Alternative Limitation (defined in Section 12.2) is used to
           meet both the ADP and ACP Tests, the ADP and ACP for the HCE Group
           must also comply with the requirements of Code section 401(m)(9).
           Such Code section requires that the sum of the ADP and ACP for the
           HCE Group (as determined after any corrections needed to meet the ADP
           and ACP Tests have been made) not exceed the sum (which produces the
           most favorable result) of:

           (a) the Basic Limitation (defined in Section 12.2) applied to either
               the ADP or ACP for the NHCE Group, and

           (b) the Alternative Limitation applied to the other NHCE Group
               percentage.

     12.5  Correction of Multiple Use Test

           If the multiple use limit is exceeded, the Administrator shall
           determine a maximum percentage to be used in place of the calculated
           percentage for all HCEs that would reduce either or both the ADP or
           ACP for the HCE Group by a sufficient amount to meet the multiple use
           limit. Any excess shall be corrected in the same manner that excess
           Deferrals or Contributions are corrected.

     12.6  Adjustment for Investment Gain or Loss

           Any excess Deferrals or Contributions to be refunded to a Participant
           or forfeited in accordance with this Section 12 shall be adjusted for
           investment gain or loss. Refunds or forfeitures shall not include
           investment gain or loss for the period between the end of the
           applicable Plan Year and the date of distribution or forfeiture.

     12.7  Testing Responsibilities and Required Records

           The Administrator shall be responsible for ensuring that the Plan
           meets the ADP Test, the ACP Test and the Multiple Use Test, and that
           the Contribution Dollar Limit is not exceeded. The Administrator
           shall maintain records which are sufficient to demonstrate that the
           ADP Test, the ACP Test and the Multiple Use Test, have been met for
           each Plan Year for at least as long as the Employer's corresponding
           tax year is open to audit.

     12.8  Separate Testing

           (a) Multiple Employers: The determination of HCEs, NHCEs, and the
               performance of the ADP Test, the ACP Test and the Multiple Use
               Test, and any corrective action resulting therefrom, shall be
               conducted separately with regard to the Employees of each
               Employer (and its Related Companies) that is not a Related
               Company with respect to the other Employer(s).

                                       41
<PAGE>

          (b)  Collective Bargaining Units: The performance of the ADP Test, and
               if applicable, the ACP Test and the Multiple Use Test, and any
               corrective action resulting therefrom, shall be conducted
               separately with regard to Employees who are eligible to
               participate in the Plan as a result of a collective bargaining
               agreement.

          In addition, testing may be conducted separately, at the discretion of
          the Administrator and to the extent permitted under Treasury
          regulations, with regard to any group of Employees for whom separate
          testing is permissible under such regulations.

                                       42
<PAGE>

13   MAXIMUM CONTRIBUTION AND BENEFIT LIMITATIONS
     --------------------------------------------

     13.1  "Annual Addition" Defined

           The sum for a Plan Year of all (i) contributions (excluding rollover
           contributions) and forfeitures allocated to the Participant's Account
           and his or her account in all other defined contribution plans
           maintained by any Related Company, (ii) amounts allocated to the
           Participant's individual medical account (within the meaning of Code
           section 415(l)(2)) which is part of a defined benefit plan maintained
           by any Related Company, and (iii) if the Participant is a key
           employee (within the meaning of Code section 419A(d)(3)) for the
           applicable or any prior Plan Year, amounts attributable to post-
           retirement medical benefits allocated to his or her separate account
           under a welfare benefit fund (within the meaning of Code section
           419(e)) maintained by any Related Company. The Plan Year refers to
           the year to which the allocation pertains, regardless of when it was
           allocated. The Plan Year shall be the Code section 415 limitation
           year.

     13.2  Maximum Annual Addition

           A Participant's Annual Addition for any Plan Year shall not exceed
           the lesser of (i) 25% of his or her Compensation or (ii) $30,000 (as
           adjusted for cost of living increases pursuant to Code section
           415(d)); provided, however, that clause (i) shall not apply to Annual
           Additions described in clauses (ii) and (iii) of Section 13.1.

     13.3  Avoiding an Excess Annual Addition

           If, at any time during a Plan Year, the allocation of any additional
           Contributions would produce an excess Annual Addition for such year,
           Contributions to be made for the remainder of the Plan Year shall be
           limited to the amount needed for each affected Participant to receive
           the maximum Annual Addition.

     13.4  Correcting an Excess Annual Addition

           Upon the discovery of an excess Annual Addition to a Participant's
           Account (resulting from a reasonable error in determining a
           Participant's compensation or the maximum permissible amount of his
           or her elective deferrals (within the meaning of Code section
           402(g)(3)), or other facts and circumstances acceptable to the
           Internal Revenue Service), the excess amount (adjusted to reflect
           investment gains) shall first be returned to the Participant to the
           extent of his or her Associate Pre-Tax Contributions (however to the
           extent Associate Pre-Tax Contributions were matched, the applicable
           MailCoups Matching Contributions shall be forfeited in proportion to
           the returned matched Associate Pre-Tax Contributions) and the
           remaining excess, if any,

                                       43
<PAGE>

           shall be forfeited by the Participant and together used as described
           in Section 8.

     13.5  Correcting a Multiple Plan Excess

           If a Participant, whose Account is credited with an excess Annual
           Addition, received allocations to more than one defined contribution
           plan, the excess shall be corrected by reducing the Annual Addition
           to the Plan only after all possible reductions have been made to the
           other defined contribution plans.

     13.6  "Defined Benefit Fraction" Defined

           The fraction, for any Plan Year, where the numerator is the
           "projected annual benefit" and the denominator is the greater of 125%
           of the "protected current accrued benefit" or the normal limit which
           is the lesser of (i) 125% of the dollar limitation in effect under
           Code section 415(b)(1)(A) for the Plan Year or (ii) 140% of the
           amount which may be taken into account under Code section
           415(b)(1)(B) for the Plan Year, where a Participant's:

           (a)  "projected annual benefit" is the annual benefit provided by the
                plan determined pursuant to Code section 415(e)(2)(A), and

           (b)  "protected current accrued benefit" in a defined benefit plan in
                existence (1) on July 1, 1982, shall be the accrued annual
                benefit provided for under Public Law 97-248, section 235(g)(4),
                as amended, or (2) on May 6, 1986, shall be the accrued annual
                benefit provided for under Public Law 99-514, section
                1106(i)(3).

     13.7  "Defined Contribution Fraction" Defined

           The fraction where the numerator is the sum of the Participant's
           Annual Addition for each Plan Year to date and the denominator is the
           sum of the "annual amounts" for each year in which the Participant
           has performed service with a Related Company. The "annual amount" for
           any Plan Year is the lesser of (i) 125% of the dollar limitation in
           effect under Code section 415(c)(1)(A) (determined without regard to
           subsection (c)(6)) for the Plan Year or (ii) 140% of the amount which
           may be taken into account under Code section 415(c)(1)(B) for the
           Plan Year, where:

           (a)  each Annual Addition is determined pursuant to the Code section
                415(c) rules in effect for such Plan Year, and

           (b)  the numerator is adjusted pursuant to Public Law 97-248, section
                235(g)(3), as amended, or Public Law 99-514, section 1106(i)(4).

     13.8  Combined Plan Limits and Correction

                                       44
<PAGE>

          The sum of a Participant's Defined Benefit Fraction and Defined
          Contribution Fraction for any Plan Year may not exceed 1.0. If the
          combined fraction exceeds 1.0 for any Plan Year, the Participant's
          benefit under any defined benefit plan (to the extent it has not been
          distributed or used to purchase an annuity contract) shall be limited
          so that the combined fraction does not exceed 1.0 before any defined
          contribution limits shall be enforced.

          For Plan Years commencing after December 31, 1999, the provisions of
          the preceding paragraph shall no longer be effective.

                                       45
<PAGE>

14   TOP HEAVY RULES
     ---------------

     14.1  Top Heavy Definitions

           When capitalized, the following words and phrases have the following
           meanings when used in this Section:

           (a)  "Aggregation Group". The group consisting of each qualified plan
                of the Related Companies (1) in which a Key Employee is a
                participant or was a participant during the determination period
                (regardless of whether such plan has terminated), or (2) which
                enables another plan in the group to meet the requirements of
                Code sections 401(a)(4) or 410(b). The Administrator may also
                treat any other qualified plan of the Related Companies as part
                of the group if the resulting group would continue to meet the
                requirements of Code sections 401(a)(4) and 410(b) with such
                plan being taken into account.

           (b)  "Determination Date". For any Plan Year, the last Trade Date of
                the preceding Plan Year or, in the case of the Plan's first Plan
                Year, the last Trade Date of that Plan Year.

           (c)  "Key Employee". A current or former Employee (or his or her
                Beneficiary) who at any time during the five year period ending
                on the Determination Date was:

                (1)  an officer of a Related Company whose Compensation (i)
                     exceeds 50% of the amount in effect under Code section
                     415(b)(1)(A) and (ii) places him or her within the
                     following highest paid group of officers:

                          Number of Employees              Number of
                         not Excluded Under Code          Highest Paid
                          Section 414(q)(5)            Officers Included
                          ----------------             -----------------
                            Less than 30                       3
                              30 to 500               10% of the number of
                                                      Employees not excluded
                                                    under Code section 414(q)(5)

                            More than 500                      50

                (2)  a more than 5% Owner,

                (3)  a more than 1% Owner whose Compensation exceeds $150,000,
                     or

                (4)  a more than 0.5% Owner who is among the 10 Employees owning
                     the largest interest in a Related Company and whose
                     Compensation exceeds the amount in effect under Code

                                       46
<PAGE>

                     section 415(c)(1)(A).

           (d)  "Plan Benefit". The sum as of the Determination Date of (1) an
                Employee's Account, (2) the present value of his or her other
                accrued benefits provided by all qualified plans within the
                Aggregation Group, and (3) the aggregate distributions made
                within the five year period ending on such Date. For this
                purpose, the present value of the Employee's accrued benefit in
                a defined benefit plan shall be determined by the method that is
                used for benefit accrual purposes under all such plans
                maintained by the Related Companies or, if there is no such
                single method used under all such plans, as if the benefit
                accrues no more rapidly than the slowest rate permitted by the
                fractional accrual rule in Code section 411(b)(1)(C). Plan
                Benefits shall exclude rollover contributions and similar
                transfers made after December 31, 1983 as provided in Code
                section 416(g)(4)(A).

           (e)  "Top Heavy". The Plan's status when the Plan Benefits of Key
                Employees account for more than 60% of the Plan Benefits of all
                Employees who have performed services at any time during the
                five year period ending on the Determination Date. The Plan
                Benefits of Employees who were, but are no longer, Key Employees
                (because they have not been an officer or Owner during the five
                year period), are excluded in the determination.

     14.2  Special Contributions

           (a)  Minimum Contribution Requirement. For each Plan Year in which
                the Plan is Top Heavy, the Employer shall not allow any
                contributions (other than a Rollover Contribution from a plan
                maintained by a non Related Company) to be made by or on behalf
                of any Key Employee unless the Employer makes a contribution
                (other than contributions made by an Employer in accordance with
                a Participant's salary deferral election or contributions made
                by an Employer based upon the amount contributed by a
                Participant) on behalf of all Participants who were Eligible
                Employees as of the last day of the Plan Year in an amount equal
                to at least 3% of each such Participant's Taxable Income.

           (b)  Overriding Minimum Benefit. Notwithstanding, contributions shall
                be permitted on behalf of Key Employees if the Employer also
                maintains a defined benefit plan which automatically provides a
                benefit which satisfies the Code section 416(c)(1) minimum
                benefit requirements, including the adjustment provided in Code
                section 416(h)(2)(A), if applicable. If the Plan is part of an
                Aggregation Group under which a Key Employee is receiving a
                benefit and no minimum contribution is provided under any other
                plan, a minimum contribution of at least 3% of Taxable Income
                shall be provided to the Participants specified in the

                                       47
<PAGE>

                preceding paragraph. In addition, the Employer may offset a
                defined benefit minimum by contributions (other than
                contributions made by an Employer in accordance with a
                Participant's salary deferral election or contributions made by
                an Employer based upon the amount contributed by a Participant)
                made to the Plan.

     14.3  Adjustment to Combined Limits for Different Plans

           For each Plan Year in which the Plan is Top Heavy, 100% shall be
           substituted for 125% in determining the Defined Benefit Fraction and
           the Defined Contribution Fraction. For Plan Years commencing after
           December 31, 1999, the provisions of the preceding sentence shall no
           longer be effective.

                                       48
<PAGE>

15   PLAN ADMINISTRATION
     -------------------

     15.1  Plan Delineates Authority and Responsibility

           Plan fiduciaries include the Company, the Administrator, the
           Committee and/or the Trustee, as applicable, whose specific duties
           are delineated in the Plan and Trust. In addition, Plan fiduciaries
           also include any other person to whom fiduciary duties or
           responsibilities are delegated with respect to the Plan. Any person
           or group may serve in more than one fiduciary capacity with respect
           to the Plan. To the extent permitted under ERISA section 405, no
           fiduciary shall be liable for a breach by another fiduciary.

     15.2  Fiduciary Standards

           Each fiduciary shall:

           (a)  discharge his or her duties in accordance with the Plan and
                Trust to the extent they are consistent with ERISA;

           (b)  use that degree of care, skill, prudence and diligence that a
                prudent person acting in a like capacity and familiar with such
                matters would use in the conduct of an enterprise of a like
                character and with like aims;

           (c)  act with the exclusive purpose of providing benefits to
                Participants and their Beneficiaries, and defraying reasonable
                expenses of administering the Plan;

           (d)  diversify Plan investments, to the extent such fiduciary is
                responsible for directing the investment of Plan assets, so as
                to minimize the risk of large losses, unless under the
                circumstances it is clearly prudent not to do so; and

           (e)  treat similarly situated Participants and Beneficiaries in a
                uniform and nondiscriminatory manner.

     15.3  Company is ERISA Plan Administrator

           The Company is the administrator of the Plan (within the meaning of
           ERISA section 3(16)) and is responsible for compliance with all
           reporting and disclosure requirements, except those that are
           explicitly the responsibility of the Trustee under applicable law.
           The Administrator and/or Committee shall have any necessary authority
           to carry out such functions through the actions of the Administrator,
           duly appointed officers of the Company and/or the Committee.

                                       49
<PAGE>

     15.4  Administrator Duties

           The Administrator shall have the discretionary authority to construe
           the Plan and Trust, other than the provisions which relate to the
           Trustee, and to do all things necessary or convenient to effect the
           intent and purposes thereof, whether or not such powers are
           specifically set forth in the Plan and Trust. Actions taken in good
           faith by the Administrator shall be conclusive and binding on all
           interested parties, and shall be given the maximum possible deference
           allowed by law. In addition to the duties listed elsewhere in the
           Plan and Trust, the Administrator's authority shall include, but not
           be limited to, the discretionary authority to:

           (a)  determine who is eligible to participate, if a contribution
                qualifies as a rollover contribution, the allocation of
                Contributions, and the eligibility for loans, in-service
                withdrawals and distributions;

           (b)  provide each Participant with a summary plan description no
                later than 90 days after he or she has become a Participant (or
                such other period permitted under ERISA section 104(b)(1)), as
                well as informing each Participant of any material modification
                to the Plan in a timely manner;

           (c)  make a copy of the following documents available to Participants
                during normal work hours: the Plan and Trust (including
                subsequent amendments), all annual and interim reports of the
                Trustee related to the entire Plan, the latest annual report and
                the summary plan description;

           (d)  determine the fact of a Participant's death and of any
                Beneficiary's right to receive the deceased Participant's
                interest based upon such proof and evidence as it deems
                necessary;

           (e)  establish and review at least annually a funding policy bearing
                in mind both the short-run and long-run needs and goals of the
                Plan and to the extent Participants may direct their own
                investments, the funding policy shall focus on which Investment
                Funds are available for Participants to use; and

           (f)  adjudicate claims pursuant to the claims procedure described in
                Section 18.

     15.5  Advisors May be Retained

           The Administrator may retain such agents and advisors (including
           attorneys, accountants, actuaries, consultants, record keepers,
           investment counsel and administrative assistants) as it considers
           necessary to assist it in the performance of its duties. The
           Administrator shall also comply with the bonding requirements of
           ERISA section 412.

                                       50
<PAGE>

     15.6  Delegation of Administrator Duties

           The Company, as Administrator of the Plan, may appoint a Committee to
           administer the Plan on its behalf. The Company shall provide the
           Trustee with the names and specimen signatures of any persons
           authorized to serve as Committee members and act as or on its behalf.
           Any Committee member appointed by the Company shall serve at the
           pleasure of the Company, but may resign by written notice to the
           Company. Committee members shall serve without compensation from the
           Plan for such services. Except to the extent that the Company
           otherwise provides, any delegation of duties to the Committee shall
           carry with it the full discretionary authority of the Administrator
           to complete such duties.

     15.7  Committee Operating Rules

           (a)  Actions of Majority. Any act delegated by the Company to the
                Committee may be done by a majority of its members. The majority
                may be expressed by a vote at a meeting or in writing without a
                meeting, and a majority action shall be equivalent to an action
                of all Committee members.

           (b)  Meetings. The Committee shall hold meetings upon such notice,
                place and times as it determines necessary to conduct its
                functions properly.

           (c)  Reliance by Trustee. The Committee may authorize one or more of
                its members to execute documents on its behalf and may authorize
                one or more of its members or other individuals who are not
                members to give written direction to the Trustee in the
                performance of its duties. The Committee shall provide such
                authorization in writing to the Trustee with the name and
                specimen signatures of any person authorized to act on its
                behalf. The Trustee shall accept such direction and rely upon it
                until notified in writing that the Committee has revoked the
                authorization to give such direction. The Trustee shall not be
                deemed to be on notice of any change in the membership of the
                Committee, parties authorized to direct the Trustee in the
                performance of its duties, or the duties delegated to and by the
                Committee until notified in writing.

                                       51
<PAGE>

16   MANAGEMENT OF INVESTMENTS
     -------------------------

     16.1  Trust Agreement

           All Plan assets shall be held by the Trustee in trust, in accordance
           with those provisions of the Plan and Trust which relate to the
           Trustee, for use in providing Plan benefits and paying Plan fees and
           expenses not paid directly by the Employer. Plan benefits shall be
           drawn solely from the Trust and paid by the Trustee as directed by
           the Administrator. Notwithstanding, the Company may appoint, with the
           approval of the Trustee, another trustee to hold and administer Plan
           assets which do not meet the requirements of Section 16.2.

     16.2  Investment Funds

           The Administrator is hereby granted authority to direct the Trustee
           to invest Trust assets in one or more Investment Funds. The number
           and composition of Investment Funds may be changed from time to time,
           without the necessity of amending the Plan and Trust. The Trustee may
           establish reasonable limits on the number of Investment Funds as well
           as the acceptable assets for any such Investment Fund. Each of the
           Investment Funds may be comprised of any of the following:

           (a)  shares of a registered investment company, whether or not the
                Trustee or any of its affiliates is an advisor to, or other
                service provider to, such company;

           (b)  collective investment funds maintained by the Trustee, or any
                other fiduciary to the Plan, which are available for investment
                by trusts which are qualified under Code sections 401(a) and
                501(a);

           (c)  individual equity and fixed income securities which are readily
                tradable on the open market;

           (d)  synthetic guaranteed investment contracts and guaranteed
                investment contracts issued by an insurance company and/or
                synthetic guaranteed investment contracts and bank investment
                contracts issued by a bank;

           (e)  interest bearing deposits (which may include interest bearing
                deposits of the Trustee); and

           (f)  Company Stock.

           Any Investment Fund assets invested in a collective investment fund,
           shall be subject to all the provisions of the instruments
           establishing and governing such fund. These instruments, including
           any subsequent amendments, are incorporated herein by reference.

                                       52
<PAGE>

     16.3  Authority to Hold Cash

           The Trustee shall have the authority to cause the investment manager
           of each Investment Fund to maintain sufficient deposit or money
           market type assets in each Investment Fund to handle the Investment
           Fund's liquidity and disbursement needs. Each Participant's and
           Beneficiary's Sweep Account, which is used to hold assets pending
           investment or disbursement, shall consist of interest bearing
           deposits (which may include interest bearing deposits of the Trustee)
           and/or money market type assets or funds.

     16.4  Trustee to Act Upon Instructions

           The Trustee shall carry out instructions to invest assets in the
           Investment Funds as soon as practicable after such instructions are
           received from the Administrator, Participants or Beneficiaries. Such
           instructions shall remain in effect until changed by the
           Administrator, Participants or Beneficiaries.

     16.5  Administrator Has Right to Vote Registered Investment Company Shares

           The Administrator shall be entitled to vote proxies or exercise any
           shareholder rights relating to shares held on behalf of the Plan in a
           registered investment company. Notwithstanding, the authority to vote
           proxies and exercise shareholder rights related to such shares held
           in a Custom Fund is vested as provided otherwise in Section 16.

     16.6  Custom Fund Investment Management

           The Administrator may designate, with the consent of the Trustee, an
           investment manager for any Investment Fund established by the Trustee
           solely for Participants of the Plan and, subject to Section 16.7, any
           other qualified plan of the Company or a Related Company (a "Custom
           Fund"). The investment manager may be the Administrator, Trustee or
           an investment manager pursuant to ERISA section 3(38). The
           Administrator shall advise the Trustee in writing of the appointment
           of an investment manager and shall cause the investment manager to
           acknowledge to the Trustee in writing that the investment manager is
           a fiduciary to the Plan.

           A Custom Fund shall be subject to the following:

           (a)  Guidelines. Written guidelines, acceptable to the Trustee, shall
                be established for a Custom Fund. If a Custom Fund consists
                solely of collective investment funds or shares of a registered
                investment company (and sufficient deposit or money market type
                assets to handle the Custom Fund's liquidity and disbursement
                needs), its underlying instruments shall constitute the
                guidelines.

           (b)  Authority of Investment Manager. The investment manager of a

                                       53
<PAGE>

                Custom Fund shall have the authority to vote or execute proxies,
                exercise shareholder rights, manage, acquire, and dispose of
                Trust assets. Notwithstanding, if the Company provides for a
                Company Stock Fund, the authority to vote proxies and exercise
                shareholder rights related to shares of Company Stock held in
                the Company Stock Fund is vested as provided otherwise in
                Section 16.

           (c)  Custody and Trade Settlement. Unless otherwise agreed to by the
                Trustee, the Trustee shall maintain custody of all Custom Fund
                assets and be responsible for the settlement of all Custom Fund
                trades. For purposes of this Section, shares of a collective
                investment fund, shares of a registered investment company and
                synthetic guaranteed investment contracts and guaranteed
                investment contracts issued by an insurance company and/or
                synthetic guaranteed investment contracts and bank investment
                contracts issued by a bank, shall be regarded as the Custom Fund
                assets instead of the underlying assets of such instruments.

           (d)  Limited Liability of Co-Fiduciaries. Neither the Administrator
                nor the Trustee shall be obligated to invest or otherwise manage
                any Custom Fund assets for which the Trustee or Administrator is
                not the investment manager nor shall the Administrator or
                Trustee be liable for acts or omissions with regard to the
                investment of such assets except to the extent required by
                ERISA.

     16.7  Master Custom Fund

           The Trustee may establish, at the direction of the Administrator, a
           single Custom Fund (the "Master Custom Fund"), for the benefit of the
           Plan and any other qualified plan of the Company or a Related Company
           for which the Trustee acts as trustee pursuant to a plan and trust
           document that contains a provision substantially identical to this
           provision. The assets of the Plan, to the extent invested in the
           Master Custom Fund, shall consist only of that percentage of the
           assets of the Master Custom Fund represented by the shares held by
           the Plan.

     16.8  Authority to Segregate Assets

           The Administrator may direct the Trustee to split an Investment Fund
           into two or more funds in the event any assets in the Investment Fund
           are illiquid or the value is not readily determinable. In the event
           of such segregation, the Administrator shall give instructions to the
           Trustee on what value to use for the split-off assets, and the
           Trustee shall not be responsible for confirming such value.

     16.9  Maximum Permitted Investment in Company Stock

           If the Company provides for a Company Stock Fund, directly or through
           a

                                       54
<PAGE>

           Master Custom Fund, the Company Stock Fund shall be comprised of
           Company Stock and sufficient deposit or money market type assets to
           handle the Company Stock Fund's liquidity and disbursement needs. The
           Company Stock Fund may be as large as necessary to comply with
           Participants' and Beneficiaries' investment elections.

     16.10 Participants Have Right to Vote and Tender Company Stock

           Each Participant or Beneficiary shall be entitled to instruct the
           Trustee as to the voting or tendering of any full or partial shares
           of Company Stock held on his or her behalf in the Company Stock Fund.
           Prior to such voting or tendering of Company Stock, each Participant
           or Beneficiary shall receive a copy of the proxy solicitation or
           other material relating to such vote or tender decision and a form
           for the Participant or Beneficiary to complete which confidentially
           instructs the Trustee to vote or tender such shares in the manner
           indicated by the Participant or Beneficiary. Upon receipt of such
           instructions, the Trustee shall act with respect to such shares as
           instructed.

           With regard to shares for which the Trustee receives no voting or
           tendering instructions from Participants or Beneficiaries, the
           Administrator shall instruct the Trustee with respect to how to vote
           or tender such shares and the Trustee shall act with respect to such
           shares as instructed.

     16.11 Registration and Disclosure for Company Stock

           The Administrator shall be responsible for determining the
           applicability (and, if applicable, complying with) the requirements
           of the Securities Act of 1933, as amended, the California Corporate
           Securities Law of 1968, as amended, and any other applicable blue sky
           law. The Administrator shall also specify what restrictive legend or
           transfer restriction, if any, is required to be set forth on the
           certificates for the securities and the procedure to be followed by
           the Trustee to effectuate a resale of such securities.

                                       55
<PAGE>

17   TRUST ADMINISTRATION
     --------------------

     17.1  Trustee to Construe Trust

           The Trustee shall have the discretionary authority to construe those
           provisions of the Plan and Trust which relate to the Trustee and to
           do all things necessary or convenient to the administration of the
           Trust, whether or not such powers are specifically set forth in the
           Plan and Trust. Actions taken in good faith by the Trustee shall be
           conclusive and binding on all interested parties, and shall be given
           the maximum possible deference allowed by law.

     17.2  Trustee To Act As Owner of Trust Assets

           Subject to the specific conditions and limitations set forth in the
           Plan and Trust, the Trustee shall have all the power, authority,
           rights and privileges of an absolute owner of the Trust assets and,
           not in limitation but in amplification of the foregoing, may:

           (a)  receive, hold, manage, invest and reinvest, sell, tender,
                exchange, dispose of, encumber, hypothecate, pledge, mortgage,
                lease, grant options respecting, repair, alter, insure, or
                distribute any and all property in the Trust;

           (b)  borrow money, participate in reorganizations, pay calls and
                assessments, vote or execute proxies, exercise subscription or
                conversion privileges, exercise options and register any
                securities in the Trust in the name of the nominee, in federal
                book entry form or in any other form as shall permit title
                thereto to pass by delivery;

           (c)  renew, extend the due date, compromise, arbitrate, adjust,
                settle, enforce or foreclose, by judicial proceedings or
                otherwise, or defend against the same, any obligations or claims
                in favor of or against the Trust; and

           (d)  lend, through a collective investment fund, any securities held
                in such collective investment fund to brokers, dealers or other
                borrowers and to permit such securities to be transferred into
                the name and custody and be voted by the borrower or others.

     17.3  United States Indicia of Ownership

           The Trustee shall not maintain the indicia of ownership of any Trust
           assets outside the jurisdiction of the United States, except as
           authorized under ERISA section 404(b).

                                       56
<PAGE>

     17.4  Tax Withholding and Payment

           (a)  Withholding. The Trustee shall calculate and withhold federal
                (and, if applicable, state) income taxes with regard to any
                Eligible Rollover Distribution that is not paid as a Direct
                Rollover in accordance with the Participant's withholding
                election or as required by law if no election is made or the
                election is less than the amount required by law. With regard to
                any taxable distribution that is not an Eligible Rollover
                Distribution, the Trustee shall calculate and withhold federal
                (and, if applicable, state) income taxes in accordance with the
                Participant's withholding election or as required by law if no
                election is made.

           (b)  Taxes Due From Investment Funds. The Trustee shall pay from the
                Investment Fund any taxes or assessments imposed by any taxing
                or governmental authority on such Investment Fund or its income,
                including related interest and penalties.

     17.5  Trust Accounting

           (a)  Annual Report. Within 60 days (or other reasonable period)
                following the close of the Plan Year, the Trustee shall provide
                the Administrator with an annual accounting of Trust assets and
                information to assist the Administrator in meeting ERISA's
                annual reporting and audit requirements.

           (b)  Periodic Reports. The Trustee shall maintain records and provide
                sufficient reporting to allow the Administrator to properly
                monitor the Trust's assets and activity.

           (c)  Administrator Approval. Approval of any Trustee accounting shall
                automatically occur 90 days after such accounting has been
                received by the Administrator, unless the Administrator files a
                written objection with the Trustee within such time period. Such
                approval shall be final as to all matters and transactions
                stated or shown therein and binding upon the Administrator.

                                       57
<PAGE>

     17.6  Valuation of Certain Assets

           If the Trustee determines the Trust holds any asset which is not
           readily tradable and listed on a national securities exchange
           registered under the Securities Exchange Act of 1934, as amended, the
           Trustee may engage a qualified independent appraiser to determine the
           fair market value of such property, and the appraisal fees shall be
           paid from the Investment Fund containing the asset.

     17.7  Legal Counsel

           The Trustee may consult with legal counsel of its choice, including
           counsel for the Employer or counsel of the Trustee, upon any question
           or matter arising under the Plan and Trust. When relied upon by the
           Trustee, the opinion of such counsel shall be evidence that the
           Trustee has acted in good faith.

     17.8  Fees and Expenses

           The Trustee's fees for its services as Trustee shall be such as may
           be mutually agreed upon by the Company and the Trustee. Trustee fees
           and all reasonable expenses of counsel and advisors retained by the
           Trustee shall be paid in accordance with Section 6.

     17.9  Trustee Duties and Limitations

           The Trustee's duties, unless otherwise agreed to by the Trustee,
           shall be confined to construing the terms of the Plan and Trust as
           they relate to the Trustee, receiving funds on behalf of and making
           payments from the Trust, safeguarding and valuing Trust assets,
           investing and reinvesting Trust assets in the Investment Funds as
           directed by the Administrator, Participants or Beneficiaries, and
           those duties as described in this Section 17.

           The Trustee shall have no duty or authority to ascertain whether
           Contributions are in compliance with the Plan, to enforce collection
           or to compute or verify the accuracy or adequacy of any amount to be
           paid to it by the Employer. The Trustee shall not be liable for the
           proper application of any part of the Trust with respect to any
           disbursement made at the direction of the Administrator.

                                       58
<PAGE>

18   RIGHTS, PROTECTION, CONSTRUCTION AND JURISDICTION
     -------------------------------------------------

     18.1  Plan Does Not Affect Employment Rights

           The Plan does not provide any employment rights to any Employee. The
           Employer expressly reserves the right to discharge an Employee at any
           time, with or without cause, without regard to the effect such
           discharge would have upon the Employee's interest in the Plan.

     18.2  Compliance With USERRA

           Notwithstanding any provision of the Plan to the contrary, with
           regard to an Employee who after serving in the uniformed services is
           reemployed on or after December 12, 1994, within the time required by
           USERRA, contributions shall be made and benefits and service credit
           shall be provided under the Plan with respect to his or her qualified
           military service (as defined in Code section 414(u)(5)) in accordance
           with Code section 414(u). Furthermore, notwithstanding any provision
           of the Plan to the contrary, Participant loan payments may be
           suspended during a period of qualified military service.

     18.3  Limited Return of Contributions

           Except as provided in this Section 18.3, (i) Plan assets shall not
           revert to the Employer nor be diverted for any purpose other than the
           exclusive benefit of Participants and Beneficiaries and defraying
           reasonable expenses of administering the Plan; and (ii) a
           Participant's vested interest shall not be subject to divestment. As
           provided in ERISA section 403(c)(2), the actual amount of a
           Contribution or portion thereof made by the Employer (or the current
           value of such if a net loss has occurred) may revert to the Employer
           if:

           (a)  such Contribution or portion thereof is made by reason of a
                mistake of fact;

           (b)  a determination with respect to the initial qualification of the
                Plan under Code section 401(a) is not received and a request for
                such determination is made within the time prescribed under Code
                section 401(b) (the existence of and Contributions under the
                Plan are hereby conditioned upon such initial qualification); or

           (c)  such Contribution or portion thereof is not deductible under
                Code section 404 (such Contributions are hereby conditioned upon
                such deductibility) in the taxable year of the Employer for
                which the Contribution is made.

           The reversion to the Employer must be made (if at all) within one
           year of the mistaken payment, the date of denial of qualification, or
           the date of disallowance of deduction, as the case may be. A
           Participant shall have no rights under the Plan with respect to any
           such reversion.

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<PAGE>

     18.4  Assignment and Alienation

           As provided by Code section 401(a)(13) and to the extent not
           otherwise required by law, no benefit provided by the Plan may be
           anticipated, assigned or alienated, except:

           (a)  to create, assign or recognize a right to any benefit with
                respect to a Participant pursuant to a QDRO; or

           (b)  to use a Participant's vested Account balance as security for a
                loan from the Plan which is permitted pursuant to Code section
                4975.

     18.5  Facility of Payment

           If a Plan benefit is due to be paid to a minor or if the
           Administrator reasonably believes that any payee is legally incapable
           of giving a valid receipt and discharge for any payment due him or
           her, the Administrator shall have the payment of the benefit, or any
           part thereof, made to the person (or persons or institution) whom it
           reasonably believes is caring for or supporting the payee, unless it
           has received due notice of claim therefor from a duly appointed
           guardian or conservator of the payee. Any payment shall to the extent
           thereof, be a complete discharge of any liability under the Plan to
           the payee.

     18.6  Reallocation of Lost Participant's Accounts

           If the Administrator cannot locate a person entitled to payment of a
           Plan benefit after a reasonable search, the Administrator may at any
           time thereafter treat such person's Account as forfeited and use such
           amount as described in Section 8. If such person subsequently
           presents the Administrator with a valid claim for the benefit, such
           person shall be paid the amount treated as forfeited, plus the
           interest that would have been earned in the Sweep Account to the date
           of determination. The Administrator shall pay the amount through an
           additional amount contributed by the Employer or direct the Trustee
           to pay the amount from the Forfeiture Account.

     18.7  Suspension of Certain Plan Provisions During Conversion Period

           Notwithstanding any provision of the Plan to the contrary, during any
           Conversion Period, in accordance with procedures established by the
           Administrator and the Trustee, the Administrator may temporarily
           suspend, in whole or in part, certain provisions under the Plan,
           which may include, but are not limited to, a Participant's right to
           change his or her Contribution election, a Participant's right to
           change his or her investment election and a Participant's right to
           borrow or withdraw from his or her Account or obtain a distribution
           from his or her Account.

     18.8  Suspension of Certain Plan Provisions During Other Periods




                                       60
<PAGE>

           Notwithstanding any provision of the Plan to the contrary, in
           accordance with procedures established by the Administrator and the
           Trustee, the Administrator may temporarily suspend a Participant's
           right to borrow or withdraw from his or her Account or obtain a
           distribution from his or her Account, if (i) the Administrator
           receives a domestic relations order and the Participant's Account is
           a source of the payment for such domestic relations order, or (ii) if
           the Administrator receives notice that a domestic relations order is
           being sought by the Participant, his or her spouse, former spouse,
           child or other dependent (as defined in Code section 152) and the
           Participant's Account is a source of the payment for such domestic
           relations order. Such suspension may continue for a reasonable period
           of time (as determined by the Administrator) which may include the
           period of time the Administrator, a court of competent jurisdiction
           or other appropriate person is determining whether the domestic
           relations order qualifies as a QDRO.

     18.9  Claims Procedure

           (a)  Right to Make Claim. An interested party who disagrees with the
                Administrator's determination of his or her right to Plan
                benefits must submit a written claim and exhaust this claim
                procedure before legal recourse of any type is sought. The claim
                must include the important issues the interested party believes
                support the claim. The Administrator, pursuant to the authority
                provided in the Plan, shall either approve or deny the claim.

           (b)  Process for Denying a Claim. The Administrator's partial or
                complete denial of an initial claim must include an
                understandable, written response covering (1) the specific
                reasons why the claim is being denied (with reference to the
                pertinent Plan provisions) and (2) the steps necessary to
                perfect the claim and obtain a final review.

           (c)  Appeal of Denial and Final Review. The interested party may make
                a written appeal of the Administrator's initial decision, and
                the Administrator shall respond in the same manner and form as
                prescribed for denying a claim initially.

           (d)  Time Frame. The initial claim, its review, appeal and final
                review shall be made in a timely fashion, subject to the
                following time table:

                                                                 Days to Respond
                Action                                          From Last Action
                ------                                          ----------------

                Administrator determines benefit                              NA
                Interested party files initial request                   60 days
                Administrator's initial decision                         90 days
                Interested party requests final review                   60 days
                Administrator's final decision                           60 days

                However, the Administrator may take up to twice the maximum

                                       61
<PAGE>

                response time for its initial and final review if it provides an
                explanation within the normal period of why an extension is
                needed and when its decision shall be forthcoming.

     18.10 Construction

           Headings are included for reading convenience. The text shall control
           if any ambiguity or inconsistency exists between the headings and the
           text. The singular and plural shall be interchanged wherever
           appropriate. References to Participant shall include Alternate Payee
           and/or Beneficiary when appropriate and even if not otherwise already
           expressly stated.

     18.11 Jurisdiction and Severability

           The Plan and Trust shall be construed, regulated and administered
           under ERISA and other applicable federal laws and, where not
           otherwise preempted, by the laws of the State of New Jersey. If any
           provision of the Plan and Trust is or becomes invalid or otherwise
           unenforceable, that fact shall not affect the validity or
           enforceability of any other provision of the Plan and Trust. All
           provisions of the Plan and Trust shall be so construed as to render
           them valid and enforceable in accordance with their intent.

     18.12 Indemnification by Employer

           The Employers hereby agree to indemnify all Plan fiduciaries against
           any and all liabilities resulting from any action or inaction,
           (including a Plan termination in which the Company fails to apply for
           a favorable determination from the Internal Revenue Service with
           respect to the qualification of the Plan upon its termination), in
           relation to the Plan or Trust (i) including (without limitation)
           expenses reasonably incurred in the defense of any claim relating to
           the Plan or its assets, and amounts paid in any settlement relating
           to the Plan or its assets, but (ii) excluding liability resulting
           from actions or inactions made in bad faith, or resulting from the
           negligence or willful misconduct of the Trustee. The Company shall
           have the right, but not the obligation, to conduct the defense of any
           action to which this Section applies. The Plan fiduciaries are not
           entitled to indemnity from the Plan assets relating to any such
           action.

                                       62
<PAGE>

19   AMENDMENT, MERGER, DIVESTITURES AND TERMINATION
     -----------------------------------------------

     19.1  Amendment

           The Company reserves the right to amend the Plan and Trust at any
           time, to any extent and in any manner it may deem necessary or
           appropriate. The Company (and not the Trustee) shall be responsible
           for adopting any amendments necessary to maintain the qualified
           status of the Plan and Trust under Code sections 401(a) and 501(a).
           If the Committee is acting as the Administrator in accordance with
           Section 15.6, it shall have the authority to adopt Plan and Trust
           amendments which have no substantial adverse financial impact upon
           any Employer or the Plan. All interested parties shall be bound by
           any amendment, provided that no amendment shall:

           (a)  become effective unless it has been adopted in accordance with
                the procedures set forth in Section 19.5;

           (b)  except to the extent permissible under ERISA and the Code, make
                it possible for any portion of the Trust assets to revert to an
                Employer or to be used for, or diverted to, any purpose other
                than for the exclusive benefit of Participants and Beneficiaries
                entitled to Plan benefits and to defray reasonable expenses of
                administering the Plan;

           (c)  decrease the rights of any Participant to benefits accrued
                (including the elimination of optional forms of benefits) to the
                date on which the amendment is adopted, or if later, the date
                upon which the amendment becomes effective, except to the extent
                permitted under ERISA and the Code; nor

           (d)  permit a Participant to be paid any portion of his or her
                Account subject to the distribution rules of Code section 401(k)
                unless the payment would otherwise be permitted under Code
                section 401(k).

     19.2  Merger

           The Plan and Trust may not be merged or consolidated with, nor may
           its assets or liabilities be transferred to, another plan unless each
           Participant and Beneficiary would, if the resulting plan were then
           terminated, receive a benefit just after the merger, consolidation or
           transfer which is at least equal to the benefit which would be
           received if either plan had terminated just before such event.

     19.3  Divestitures

           In the event of a sale of: (i) substantially all of the assets used
           in a trade or business of an Employer to an unrelated corporation, or
           (ii) a sale of a subsidiary which is an Employer or an Employer's
           interest in a subsidiary to an unrelated entity or individual, lump
           sum distributions shall be permitted from

                                       63
<PAGE>

           the Plan, except as provided below, to Participants with respect to
           Employees who continue employment with the corporation acquiring such
           assets or who continue employment with such subsidiary, as
           applicable.

           Notwithstanding, distributions shall not be permitted if the
           purchaser agrees, in connection with the sale, to be substituted as
           the Company as the sponsor of the Plan or to accept a transfer in a
           transaction subject to Code section 414(I)(1) of the assets and
           liabilities representing the Participants' benefits into a plan of
           the purchaser or a plan to be established by the purchaser.

     19.4  Plan Termination and Complete Discontinuance of Contributions

           The Company may, at any time and for any reason, terminate the Plan
           in accordance with the procedures set forth in Section 19.5, or
           completely discontinue contributions. Upon either of these events, or
           in the event of a partial termination of the Plan within the meaning
           of Code section 411(d)(3), the Accounts of each affected Participant
           who has not yet incurred a forfeitable event as described in Section
           8 shall be fully vested.

           In the event of the Plan's termination, if no successor plan is
           established or maintained, lump sum distributions shall be made in
           accordance with the terms of the Plan as in effect at the time of the
           Plan's termination or as thereafter amended, provided that a post-
           termination amendment shall not be effective to the extent that it
           violates Section 19.1 unless it is required in order to maintain the
           qualified status of the Plan upon its termination. The Trustee's and
           Employer's authority shall continue beyond the Plan's termination
           date until all Trust assets have been liquidated and distributed.

     19.5  Amendment and Termination Procedures

           The following procedural requirements shall govern the adoption of
           any amendment or termination (a "Change") of the Plan and Trust:

           (a)  The Company may adopt any Change by action of its board of
                directors in accordance with its normal procedures.

           (b)  The Committee, if acting as Administrator in accordance with
                Section 15.6, may adopt any Change within the scope of its
                authority provided under Section 19.1 and in the manner
                specified in Section 15.7(a).

           (c)  Any Change must be (1) set forth in writing, and (2) signed and
                dated by an executive officer of the Company or, in the case of
                a Change adopted by the Committee, at least one of its members.

           (d)  If the effective date of any Change is not specified in the
                document setting forth the Change, it shall be effective as of
                the date it is signed by the last person whose signature is
                required under clause (2) above, except to the extent that
                another effective date is necessary to

                                       64
<PAGE>

                maintain the qualified status of the Plan and Trust under Code
                sections 401(a) and 501(a).

           (e)  No Change shall become effective until it is accepted and signed
                by the Trustee (which acceptance shall not unreasonably be
                withheld).

     19.6  Termination of Employer's Participation

           Any Employer may, at any time and for any reason, terminate its Plan
           participation by action of its board of directors in accordance with
           its normal procedures. Written notice of such action shall be signed
           and dated by an executive officer of the Employer and delivered to
           the Company. If the effective date of such action is not specified,
           it shall be effective on, or as soon as reasonably practicable after,
           the date of delivery. Upon the Employer's request, the Company may
           instruct the Trustee and Administrator to spin off all affected
           Accounts and underlying assets into a separate qualified plan under
           which the Employer shall assume the powers and duties of the Company.
           Alternatively, the Company may continue to maintain the Accounts
           under the Plan.

     19.7  Replacement of the Trustee

           The Trustee may resign as Trustee under the Plan and Trust or may be
           removed by the Company at any time upon at least 90 days written
           notice (or less if agreed to by both parties). In such event, the
           Company shall appoint a successor trustee by the end of the notice
           period. The successor trustee shall then succeed to all the powers
           and duties of the Trustee under the Plan and Trust. If no successor
           trustee has been named by the end of the notice period, the Company's
           chief executive officer shall become the trustee, or if he or she
           declines, the Trustee may petition the court for the appointment of a
           successor trustee.

     19.8  Final Settlement and Accounting of Trustee

           (a)  Final Settlement. As soon as administratively feasible after its
                resignation or removal as Trustee, the Trustee shall transfer to
                the successor trustee all property currently held by the Trust.
                However, the Trustee is authorized to reserve such sum of money
                as it may deem advisable for payment of its accounts and
                expenses in connection with the settlement of its accounts or
                other fees or expenses payable by the Trust. Any balance
                remaining after payment of such fees and expenses shall be paid
                to the successor trustee.

           (b)  Final Accounting. The Trustee shall provide a final accounting
                to the Administrator within 90 days of the date Trust assets are
                transferred to the successor trustee.

                                       65
<PAGE>

           (c)  Administrator Approval. Approval of the final accounting shall
                automatically occur 90 days after such accounting has been
                received by the Administrator, unless the Administrator files a
                written objection with the Trustee within such time period. Such
                approval shall be final as to all matters and transactions
                stated or shown therein and binding upon the Administrator.

                                       66
<PAGE>

                         APPENDIX A - INVESTMENT FUNDS


I.   Investment Funds Available

     The Investment Funds offered under the Plan as of the Effective Date
     include this set of daily valued funds, except that the Company Stock Fund
     shall instead be effective at such later date as determined by the
     Administrator:


               Category                 Funds
               --------                 ------

               Money Market             Money Market
               ------------

               Income                   Income Accumulation
               ------

               Balanced                 Fidelity Asset Manager
               --------

               Equity                   Berger 100
               -------                  Company Stock
                                        IDS New Dimensions
                                        S&P 500 Stock
                                        Templeton Foreign


II.  Default Investment Fund

     The default Investment Fund as of the Effective Date is the Income
     Accumulation Fund.


III. Maximum Percentage Restrictions Applicable to Certain Investment Funds

     At such time as the Company Stock Fund is offered as an Investment Fund
     under the Plan, the maximum percentage of a Participant's or Beneficiary's
     total election that he or she may direct to the Company Stock Fund shall be
     25%.

                                       67
<PAGE>

                APPENDIX B - PAYMENT OF PLAN FEES AND EXPENSES


As of the Effective Date, payment of Plan fees and expenses shall be as follows:

I.   Investment Management Fees: These are paid by Participants in that
     management fees reduce the investment return reported and credited to
     Participants.

II.  Custom Fund Maintenance Fees: The Employer shall pay the maintenance fees
     for Investment Funds that are Custom Funds as such term is defined in
     Section 16. These are paid by the Employer on a quarterly basis.

III. Recordkeeping Fees: These are paid by the Employer on a quarterly basis.

IV.  Loan Fees: A $3.50 per month fee is assessed and billed/collected quarterly
     from the Account of each Participant who has an outstanding loan balance.

V.   Investment Fund Election Changes: For each Investment Fund election change
     by a Participant, in excess of four changes per year, a $10 fee shall be
     assessed and billed/collected quarterly from the Participant's Account.

VI.  Periodic Installment Payment Fees: A $3.00 per check fee shall be assessed
     and billed/collected quarterly from the Account of each Participant for
     whom a check representing a periodic installment payment is issued.

VII. Additional Fees Paid by Employer: All other Plan related fees and expenses
     shall be paid by the Employer. To the extent that the Administrator later
     elects that any such fees shall be borne by Participants, estimates of the
     fees shall be determined and reconciled, at least annually, and the fees
     shall be assessed monthly and billed/collected from Accounts quarterly.

                                       68
<PAGE>

                        APPENDIX C - LOAN INTEREST RATE

As of the Effective Date, the interest rate charged on Participant loans shall
be equal to the prime rate published in The Wall Street Journal at the time the
loan is processed, plus 1%. If multiple prime rates are published in The Wall
Street Journal, the prime rate selected shall be the rate closest to the last
prime rate used for this purpose.

                                       69

<PAGE>

EXHIBIT 23


                        CONSENT OF INDEPENDENT AUDITORS

We consent to the reference to our firm under the caption "Interests of Named
Experts and Counsel" in the Registration Statement on Form S-8 pertaining to the
MailCoups, Inc. 401(k) Savings Plan of ADVO, Inc. and to the incorporation by
reference therein of our reports dated October 20, 1998 and December 14, 1998,
with respect to the consolidated financial statements and schedule of ADVO, Inc.
incorporated by reference or included in its Annual Report (Form 10-K) for the
year ended September 26, 1998, filed with the Securities and Exchange
Commission.

                                                           /s/ Ernst & Young LLP





Hartford, Connecticut
June 21, 1999


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