ADVO INC
8-K, EX-99.A, 2000-10-17
DIRECT MAIL ADVERTISING SERVICES
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                                                                   Exhibit 99(a)

        ADVO's Stock Repurchase Program Increased to One Million Shares

Windsor,  CT -- October 10, 2000 -- ADVO Inc.  (NYSE:  AD)  announced  today its
Board of Directors has increased the Company's  stock  repurchase  program by an
additional  0.9 million  shares.  Including  approximately  0.1  million  shares
remaining  from the prior  authorization,  the Company now has the  authority to
repurchase a total of 1.0 million shares.

Since September 1997, ADVO has repurchased  approximately  5.5 million shares of
its stock,  financed out of the Company's strong operating cash flows as well as
borrowings under its loan agreements. Through additional flexibility included in
its loan  agreements in December 1999, the Company  currently has the ability to
repurchase an additional $85 million of stock while  remaining  within the stock
repurchase limits in these agreements.

Gary Mulloy, ADVO's Chairman and Chief Executive Officer said, "We are extremely
pleased to announce this new stock buyback authorization. This action represents
another  strong vote of  confidence  by our Board of Directors in the  Company's
continuing financial strength and future performance."

ADVO  is the  nation's  largest  full-service  targeted  direct  mail  marketing
services  company with annual revenues of over $1 billion.  ADVO  specializes in
shared and solo direct mail services and provides Microtargeting(R) solutions at
an affordable price for its clients' print advertising needs. The Company's core
ShopWise brand shared mail program is distributed nationally to approximately 60
million  households  weekly. An additional 30 million households can be reached,
on a shared mail basis,  through ADVO's National Network  Extension  (A.N.N.E.).
ADVO's  wholly  owned  subsidiary,   MailCoups,  Inc.,  produces  SuperCoups,  a
cost-effective,  direct mail-based  advertising  solution for local neighborhood
businesses  which  utilizes  an  envelope  format.  ADVO has 20 mail  processing
facilities and 65 sales offices  nationwide.  ADVO's corporate  headquarters are
located at One Univac  Lane,  Windsor,  Connecticut  06095.  The  Company can be
visited at its Web site at www.advo.com.
                           ------------

The forward-looking statements in this report are based upon current information
and  expectations  and are subject to risks and  uncertainties  in the Company's
operations and business environment.  Such risks and uncertainties  include, but
are not limited to, changes in customer  demand and pricing,  the possibility of
consolidation  throughout  the  retail  sector,  postal  and paper  prices,  the
efficiencies  achieved with  technology  upgrades,  and other  general  economic
factors.

CONTACT:
Chris Hutter
Vice President, Investor Relations
(860) 285-6330


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