ADVO INC
S-8, EX-23, 2000-10-06
DIRECT MAIL ADVERTISING SERVICES
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EXHIBIT 23

                        CONSENT OF INDEPENDENT AUDITORS


We consent to the reference to our firm under the caption "Interests of Named
Experts and Counsel" in the Registration Statement on Form S-8 pertaining to the
ADVO, Inc. Deferred Compensation Plan and to the incorporation by reference
therein of our reports dated October 19, 1999 and December 13, 1999, with
respect to the consolidated financial statements and schedule of ADVO, Inc.
incorporated by reference or included in its Annual Report (Form 10-K) for the
year ended September 25, 1999, filed with the Securities and Exchange
Commission.

                                                           /s/ Ernst & Young LLP




Hartford, Connecticut
October  4, 2000


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