FRESH JUICE CO INC
8-K, 1997-10-06
CANNED, FROZEN & PRESERVD FRUIT, VEG & FOOD SPECIALTIES
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (date of
earliest event reported):                                     September 18, 1997

                          THE FRESH JUICE COMPANY, INC.

               (Exact name of registrant as specified in charter)


Delaware                      0-15320                       11-2771046

(State or other               (Commission file              (IRS employer
 jurisdiction of               number)                       identification no.)
 incorporation)




         35 Walnut Avenue, Suite 4, Clark, New Jersey                    07066

           (Address of principal executive offices)                   (Zip Code)




        Registrant's telephone number, including area code:       (732) 396-1112
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                  Item 5.  Other Events.

                  At a meeting held on September 18, 1997, a majority of the
Board of Directors of The Fresh Juice Company, Inc. (the "Company") approved an
amendment to the By-Laws of the Company to increase the size of the Company's
Board of Directors from five members to seven members.

                  Gilbert Bowen and Michael Brown have been elected to fill the
newly-created directorships.

                  The Company's news release, issued in connection with this
event on September 30, 1997, appears as an Exhibit to this report and is
incorporated herein by reference.

                  Item 7.  Financial Statements and Exhibits.

                  EXHIBIT NO.             DESCRIPTION

                  99                      News Release dated September 30, 1997.




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                                    SIGNATURE

                  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF
1934, THE REGISTRANT HAS DULY CAUSED THIS REPORT TO BE SIGNED ON ITS BEHALF BY
THE UNDERSIGNED THEREUNTO DULY AUTHORIZED.

                                THE FRESH JUICE COMPANY, INC.



                                By: /s/ Steven M. Bogen
                                        Steven M. Bogen, Chief Executive Officer


Dated:  September 30, 1997




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                                INDEX TO EXHIBITS

                  EXHIBIT NO.          DESCRIPTION

                  99                   News Release dated September 30, 1997.




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                                                                      EXHIBIT 99

                             THE FRESH JUICE COMPANY

                        THE FRESH JUICE COMPANY ANNOUNCES
                 EXPANSION OF BOARD OF DIRECTORS TO INCLUDE TWO
                              INDEPENDENT DIRECTORS
             GILBERT BOWEN AND MICHAEL BROWN HAVE BEEN NAMED TO THE
                          NEWLY CREATED BOARD POSITIONS



FOR IMMEDIATE RELEASE

Tuesday, September 30, 1997

CLARK, NEW JERSEY, Tuesday, September 30, 1997 -- The Fresh Juice Company, Inc.
(NASDAQ: FRSH) announced today that it has increased its Board of Directors from
five to seven members and has elected Gilbert Bowen and Michael Brown to the
newly-created directorships.

Gilbert Bowen's family has been in the citrus fruit industry for over eighty
years and Mr. Bowen has spent his entire working career in the citrus fruit
industry. He is an active board member for the Florida FFA Foundation, an
educational foundation for agriculture students, as well as being a member of
the Organics Advisory Council to the Commissioner of Agriculture of Florida.
Since 1975, Mr. Bowen has been the president of Bowen Brothers, Inc., an
agricultural company which owns citrus groves and cattle ranches and is a
merchant of raw citrus fruit. He is also the Chairman of the Board of Bowen
Juices International, an importer of grape and apple juices from Brazil and has
served in that capacity since 1993. Mr. Bowen's vast knowledge and experience in
Florida citrus and worldwide agricultural markets brings to the Company new
insight and resources in many facets of the Company's business, specifically
since citrus fruit is the largest single raw material purchased by the Company.

Michael Brown received an MBA from the Harvard Graduate School of Business and
Administration. Since 1995 he has served as director, president and chief
executive officer of American Premium Exports, Inc., an exporter of Florida
orange and grapefruit juices to Europe. Mr. Brown is also director, president
and chief executive officer of Utility Marketing Corporation. Further, he is the
chairman of the board of Asset Management, which he founded in 1985. Asset
Management is a financial and general management consulting firm focusing on
companies with up to $50 million in sales. Mr. Brown has expertise in finance
and management and has had substantial experience in several industries
including heavy and light manufacturing, software and electronics. Mr. Brown's
education, business acumen and experience in the investment community combined
with his marketing skills and knowledge of the citrus fruit juice


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