FRESH JUICE CO INC
10QSB, 1997-07-15
CANNED, FROZEN & PRESERVD FRUIT, VEG & FOOD SPECIALTIES
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended May 31, 1997
Commission file No. 0-15320

                          The Fresh Juice Company, Inc.
             (Exact name of registrant as specified in its charter)

            Delaware                                     11-2771046
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 incorporation or organization)

        35 Walnut Avenue, Suite 4    
            Clark, New Jersey                                           07066
(Address of principal Executive offices)                              (Zip Code)


Registrant's telephone number, including area code (908) 396-1112


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.


Yes /X/                                                                   No / /


The number of shares of $.01 par value Common Stock outstanding as of July 14,
1997 was 6,467,731.


<PAGE>   2
                                     Part I
Item 1.  Financial Statements

                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                       MAY 31, 1997 AND NOVEMBER 30, 1996

<TABLE>
<CAPTION>
         ASSETS                                                                                1997                     1996
                                                                                               ----                     ----
                                                                                            (Unaudited)
<S>                                                                                         <C>                    <C>
Current Assets:
       Cash and cash equivalents                                                            $   243,826            $   133,768
       Trade accounts receivable                                                              3,869,030              2,236,781
       Inventories                                                                            3,259,299              1,759,200
       Current portion of notes receivable - stockholders                                        15,614                     --
       Prepaid and other current assets                                                         149,656                296,007
                                                                                            -----------            -----------
                  Total Current Assets                                                        7,537,425              4,425,756

Property, Plant and Equipment, at Cost:
       Land                                                                                      30,000                 30,000
       Building and leasehold improvements                                                    3,005,344              1,740,229
       Equipment                                                                              5,625,437              3,137,411
       Molds                                                                                    279,354                224,333
       Vehicles                                                                                 314,056                143,358
                                                                                            -----------            -----------
                                                                                              9,254,191              5,275,331
       Less accumulated depreciation and amortization                                         2,868,480                820,646
                                                                                            -----------            -----------
         Net Property, Plant and Equipment                                                    6,385,711              4,454,685

Excess Cost Over Fair Values of Net Assets Acquired, Net of
       Accumulated Amortization of $329,912 at May 31, 1997 and $126,748
       at November 30, 1996                                                                   7,778,574              6,110,947
Trademarks, Patents and Other Intangibles, Net of Accumulated Amortization
       of $54,759 at May 31, 1997 and $23,108 at November 30, 1996                              497,136                140,084
Notes Receivable - Stockholders, Net of Current Portion                                         220,369                     --
Other Assets                                                                                     67,988                150,000
                                                                                            -----------            -----------

                  TOTAL ASSETS                                                              $22,487,203            $15,281,472
                                                                                            ===========            ===========

       LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities:
       Notes payable to bank                                                                $ 1,291,000            $   705,000
       Current installments of obligations under capital lease                                   27,081                     --
       Current installments of long-term debt                                                   565,542                260,070
       Accounts payable and accrued expenses                                                  3,666,769              2,836,582
       Current installments of notes payable - related parties                                  583,640                     --
       Income taxes payable                                                                     246,214                     --
                                                                                            -----------            -----------
                  Total Current Liabilities                                                   6,380,246              3,801,652

Obligations Under Capital Lease, Net of Current Installments                                     62,317                     --
Long-Term Debt, Net of Current Installments                                                   1,974,109              1,524,562
Notes Payable - Related Parties, Net of Current Installments                                  1,921,126                     --
Deferred Income Taxes                                                                            97,228                 34,000
Deferred Building Rent                                                                          141,378                     --

Shareholders' Equity:
       Series preferred stock, par value $10; authorized 7,000,000 shares; none issued               --                     --
       Common stock, par value $.01; authorized 30,000,000 shares; issued 6,679,669
         shares at May 31, 1997 and 6,062,000 shares at November 30, 1996; outstanding
         6,467,731 shares at May 31, 1997 and 5,850,062 shares at November 30, 1996              66,797                 60,620
       Additional paid-in capital                                                             9,334,039              8,583,490
       Retained earnings                                                                      2,793,256              1,560,441
                                                                                            -----------            -----------
                                                                                             12,194,092             10,204,551
       Less cost of common shares held in treasury: 211,938 shares at May 31, 1997
         and November 30, 1996                                                                  283,293                283,293
                                                                                            -----------            -----------
                  Total Shareholders' Equity                                                 11,910,799              9,921,258
                                                                                            -----------            -----------

Commitments and Contingency

         TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                         $22,487,203            $15,281,472
                                                                                            ===========            ===========
</TABLE>

See accompanying notes to consolidated financial statements.
<PAGE>   3
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                     SIX MONTHS ENDED MAY 31, 1997 AND 1996
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                    1997              1996
                                                                    ----              ----

<S>                                                              <C>               <C>
Net Sales                                                        $20,836,509       $7,779,639
Cost of Goods Sold                                                14,696,150        5,649,215
                                                                 -----------       ----------
       Gross Profit                                                6,140,359        2,130,424


Selling, General and Administrative Expenses                       4,397,520        1,906,123
                                                                 -----------       ----------

                  Earnings From Operations                         1,742,839          224,301


Interest Income                                                       14,123           27,976
Interest Expense                                                    (275,351)         (65,285)
Other Income (Expense)                                                31,679            4,962
                                                                 -----------       ----------

                  Earnings Before Income Taxes                     1,513,290          191,954


Income Taxes                                                         280,475           81,000
                                                                 -----------       ----------


                  Net Earnings                                     1,232,815          110,954


Retained Earnings, Beginning of Period                             1,560,441        2,489,484
                                                                 -----------       ----------


Retained Earnings, End of Period                                 $ 2,793,256       $2,600,438
                                                                 ===========       ==========


Net Earnings Per Common Share                                    $       .19       $      .03
                                                                 ===========       ==========


Weighted Average Number of Common and Common
       Equivalent Shares Outstanding                               6,540,136        3,982,231
                                                                 ===========       ==========
</TABLE>

See accompanying notes to consolidated financial statements.
<PAGE>   4
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    THREE MONTHS ENDED MAY 31, 1997 AND 1996
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                     1997                      1996
                                                                     ----                      ----
<S>                                                               <C>                       <C>
Net Sales                                                         $11,458,916               $5,566,796
Cost of Goods Sold                                                  8,000,214                4,383,700
                                                                  -----------               ----------
       Gross Profit                                                 3,458,702                1,183,096


Selling, General and Administrative Expenses                        2,354,390                  829,167
                                                                  -----------               ----------

                  Earnings From Operations                          1,104,312                  353,929


Interest Income                                                         8,952                   14,218
Interest Expense                                                     (136,927)                 (32,643)
Other Income (Expense)                                                 22,698                     (459)
                                                                  -----------               ----------

                  Earnings Before Income Taxes                        999,035                  335,045


Income Taxes                                                          278,875                   80,336
                                                                  -----------               ----------


                  Net Earnings                                        720,160                  254,709


Retained Earnings, Beginning of Period                              2,073,096                2,345,729
                                                                  -----------               ----------


Retained Earnings, End of Period                                  $ 2,793,256               $2,600,438
                                                                  ===========               ==========


Net Earnings Per Common Share                                     $       .11               $      .06
                                                                  ===========               ==========


Weighted Average Number of Common and Common
       Equivalent Shares Outstanding                                6,535,704                4,373,990
                                                                  ===========               ==========
</TABLE>

See accompanying notes to consolidated financial statements.
<PAGE>   5
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                     SIX MONTHS ENDED MAY 31, 1997 AND 1996
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                               1997                   1996
                                                                               ----                   ----
<S>                                                                        <C>                   <C>
Cash Flows From Operating Activities:
    Net earnings                                                           $ 1,232,815           $   110,954
    Adjustments to reconcile net earnings to net cash
       provided by (used in) operating activities:
       Depreciation and amortization                                           723,951               214,339
       Noncash income tax charge                                                51,261                 --
       Deferred building rent                                                    2,876                 --
       Changes in assets and liabilities, net of assets acquired
          and liabilities assumed:
          Trade accounts receivable                                           (821,396)             (496,964)
          Inventories                                                       (1,007,799)             (623,877)
          Prepaid and other current assets                                     186,968               (48,623)
          Other assets                                                         126,356                (1,830)
          Accounts payable and accrued expenses                               (594,501)              449,247
          Income taxes payable                                                 246,214                79,983
                                                                           -----------           -----------
            Net Cash Provided By (Used In) Operating Activities                146,745              (316,771)


Cash Flows From Investing Activities:
    Installments from notes receivable                                           --                   30,000
    Increase in notes receivable - stockholders                                 (7,983)                --
    Acquisitions of property, plant and equipment                             (170,241)             (856,994)
    Acquisitions of trademarks and patents                                       --                   (1,245)
    Acquisition of Hansen's Juices, Inc., net of cash acquired                 (37,756)                --
    Cash acquired in The Ultimate Juice Company, Inc. merger                     --                   70,936
                                                                           -----------           -----------
            Net Cash Used In Investing Activities                             (215,980)             (757,303)


Cash Flows From Financing Activities:
    Proceeds from notes payable to bank                                        586,000                 --
    Repayment of long-term debt                                               (349,412)                --
    Repayment of capital lease obligations                                     (19,040)                --
    Repayment of notes payable - related parties                               (38,255)              (22,000)
                                                                           -----------           -----------
            Net Cash Provided By (Used In) Financing Activities                179,293               (22,000)
                                                                           -----------           -----------

Net Increase (Decrease) in Cash and Cash Equivalents                           110,058            (1,096,074)

Cash and Cash Equivalents at Beginning of Period                               133,768             1,998,063
                                                                           -----------           -----------

Cash and Cash Equivalents at End of Period                                 $   243,826           $   901,989
                                                                           ===========           ===========

SUPPLEMENTAL CASH FLOW AND NONCASH INVESTING AND FINANCING ACTIVITIES
    INFORMATION:
       Income taxes paid                                                   $     3,757           $    65,285
       Interest paid                                                       $   265,677           $    36,271

       Fair value of assets acquired                                       $ 6,139,034           $ 4,437,535
       Debt and liabilities assumed                                          5,382,308               590,035
                                                                           -----------           -----------
       Fair value of common stock issued                                   $   756,726           $ 3,847,500
                                                                           ===========           ===========
</TABLE>
<PAGE>   6
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       MAY 31, 1997 AND NOVEMBER 30, 1996
                                   (UNAUDITED)

(1)      The consolidated financial information of The Fresh Juice Company, Inc.
         and Subsidiaries (the Company), included herein has been prepared by
         the Company and is unaudited; however, such information reflects all
         adjustments (consisting solely of normal recurring adjustments) which
         are, in the opinion of management, necessary for a fair statement of
         the financial position, results of operations, and cash flows for the
         interim periods to which the report relates. The results of operations
         for the periods ended May 31, 1997 are not necessarily indicative of
         the operating results which may be achieved for the full year. All
         material intercompany accounts and transactions have been eliminated in
         consolidation.

         Certain information and footnote disclosures normally included in
         financial statements prepared in accordance with generally accepted
         accounting principles have been condensed or omitted. It is suggested
         that these consolidated financial statements be read in conjunction
         with the consolidated financial statements and notes thereto included
         in the Company's November 30, 1996 consolidated financial statements.

(2)      Inventories at May 31, 1997 and November 30, 1996 consist of the
         following:

<TABLE>
<CAPTION>
                                           1997                  1996
                                           ----                  ----

<S>                                     <C>                   <C>
          Raw Materials                 $  880,283            $  375,351
          Finished goods                 2,379,016             1,383,849
                                        ----------            ----------
                                        $3,259,299            $1,759,200
                                        ==========            ==========
</TABLE>

(3)      Hansen's Juices, Inc. (Hansen's) which the Company acquired as
         of December 2, 1996 (see Note 4), has been named as one of many
         defendants in a lawsuit filed by the Franchise Holders of Southland
         Corporation (Southland), against Southland and a large number of the
         purveyors to the franchisees of Southland, i.e., 7-Eleven stores.
         Hansen's was one of the purveyors that has been sued in connection
         with that lawsuit.  However, there is only one cause of action which
         pertains to Hansen's, and Hansen's is coupled in that count with
         Southland, the Coca-Cola Company and Pepsi-Cola Company. The basis of
         the cause of action is that each of the named purveyors conspired to
         fix prices on soft drinks by trying to set the franchisees' retail
         price of their respective products in order for the franchisee(s) to
         obtain a discount off the wholesale price. In the count in which
         Hansen's was named, the plaintiffs seek total damages in excess of
         $50,000. The case was filed in September 1993 and is venued in the
         Superior Court of the State of California for the County of Alameda.
         On March 12, 1997, the Superior Court of the State of California for
         the County of Alameda entered an Order Granting Summary Adjudication
         in favor of Hansen's, however, on June 19, 1997, the Franchise
         Holders of Southland filed an appeal seeking to overturn the Order
         Granting Summary Adjudication in favor of Hansen's. Management of the
         Company intends to vigorously oppose the appeal and believes that the
         ultimate resolution of this matter will not have a material impact on
         the financial position of the Company.

         A former employee of Clear Springs Citrus, Inc. has filed a lawsuit 
         for breach of his employment agreement. The plaintiff seeks total
         damages in excess of $50,000. Management of the Company believes
         the ultimate resolution of this matter will not have a material
         impact on the financial position of the Company.
                
(4)      During the fourth quarter of fiscal 1996, the Company made adjustments
         to its original purchase accounting relative to The Ultimate Juice
         Company, Inc. ("Ultimate") merger, recorded during the second quarter
         of fiscal 1996. These adjustments were: (a) reducing the value of the
         company's common stock exchanged for the stock of Ultimate and (b)
         capitalizing as acquisition costs certain previously expensed items
         such a professional fees, etc. The following pro forma table reflects
         the effect of these adjustments on the previously reported three month
         and six month periods ended May 31 of fiscal 1996:

<TABLE>
<CAPTION>
                                             Three Months       Six Months
                                               Ended              Ended
                                             May 31, 1996      May 31, 1996
                                             ------------      ------------

<S>                                          <C>               <C>
       Earnings From Operations                $420,329          $277,238
       Net Earnings                            $304,174          $160,798
       Net Earnings Per Common Share                .07               .04
</TABLE>
<PAGE>   7
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       MAY 31, 1997 AND NOVEMBER 30, 1996
                                   (UNAUDITED)

         The Company finalized their purchase accounting relative to the
         Ultimate merger during the second quarter of the fiscal 1997 with no
         additional adjustments from that reflected in the November 30, 
         1996 Form 10-KSB.

         Effective December 2, 1996, the Company acquired all of the outstanding
         capital stock of Hansen's in exchange for $90,000 in cash, 597,443
         shares of the Company's common stock, warrants to purchase 300,000
         shares of the Company's common stock for $3.00 per share and the 
         assumption of Hansen's debt. This merger has been accounted for as a 
         purchase. Simultaneously with the merger, the Company also 
         restructured a portion of Hansen's existing debt obligations owed to 
         former Hansen's stockholders and in connection therewith delivered 
         $60,000 in cash and 20,226 shares of the Company's common stock to a 
         former Hansen's stockholder.

         The estimated fair value of Hansen's assets and liabilities at the date
         of acquisition is presented as follows:

<TABLE>
<CAPTION>
<S>                                                              <C>
          Cash                                                   $  112,244
          Trade accounts receivable                                 810,853
          Inventory                                                 492,300
          Prepaid expenses                                           40,617
          Notes receivable - stockholders                           228,000
          Property, plant and equipment                           2,249,937
          Goodwill, representing excess of cost over
            estimated fair values of net assets acquired          1,922,036
          Intangible assets                                         388,703
          Other assets                                               44,344
          Notes payable to bank                                    (139,926)
          Long-term debt                                           (964,505)
          Accounts payable and accrued expenses                  (1,424,688)
          Obligations under capital lease                          (108,438)
          Notes payable - related parties                        (2,543,021)
          Deferred income taxes                                     (63,228)
          Deferred building rent                                   (138,502)
                                                                 ----------
               Total Purchase Price                              $  906,726
                                                                 ==========
</TABLE>

         In the above acquisition, the common stock delivered as consideration
         is unregistered and contains certain restrictions as well as having
         several large blocks of stock being issued to certain sellers in the
         transaction. Management is in the process of evaluating the fair
         values of the assets acquired and liabilities assumed, and has made
         preliminary assessments of the fair values of assets acquired and
         liabilities assumed in connection with the Hansen's merger. Management
         of the Company upon receiving advice from its investment banker, has
         made an assessment of the fair value of the common stock issued in
         connection with the Hansen's acquisition at the approximate date of the
         merger agreement which fair value approximates 70% of the publicly
         traded market price.

         In connection the Hansen's merger, management's preliminary assessments
         of fair values for assets acquired and liabilities assumed to date
         result in tentative allocations of amounts to the excess of costs over
         the fair values of net assets acquired. Management continues to be in a
         discovery and assessment period, and is evaluating the possible
         existence of other identifiable intangible assets that may exist. No
         adjustments have been made to the consolidated financial statements
         with respect to a final determination as to the existence and fair
         values of other identifiable intangible assets, should any exist. The
         final fair values of property, plant and equipment acquired in the
         merger will be determined by management upon the completion of the
         appraisal process.
<PAGE>   8
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       MAY 31, 1997 AND NOVEMBER 30, 1996
                                   (UNAUDITED)

       In connection with the Hansen's merger, the Company issued warrants as
       part of the merger consideration to sellers, and certain bank debt and
       debt to former shareholders was assumed. Management is in the process of
       evaluating the fair value of the warrants issued and debt assumed. No
       adjustments have been included in the consolidated financial statements
       for these matters.

       The following table presents selected financial information (unaudited)
       for the Company and Ultimate, Clear Springs Citrus, Inc. ("Clear
       Springs") and Hansen's on a pro-forma basis assuming the four companies
       had been combined for the six months ended May 31, 1996. Pro-forma
       results for the six months include the results of the Company for the six
       months ended May 31, 1996 combined with the results of Ultimate for the
       four month period December 1, 1995 to March 31, 1996 and the results of
       Clear Springs and Hansen's for the six month periods ended June 30, 1996,
       which are periods prior to their acquisition by the Company. The pro
       forma financial information does not necessarily reflect the results of
       operations that would have occurred had the Company, Ultimate, Clear
       Springs and Hansen's constituted a single entity during such period.
       Pro-forma results include necessary pro-forma adjustments:

<TABLE>
<CAPTION>
<S>                                                         <C>
          Net Sales                                         $21,433,729

          Net Earnings                                      $   163,787

          Net Earnings Per Common Share                     $       .03
</TABLE>

       Such pro-forma data reflects certain preliminary adjustments to the fair
       value of the assets purchased since, as indicated above, the Company has
       not had an opportunity to obtain all of the appraisals or other
       independent verifications of the fair value of the assets purchased.

(5)    The Financial Accounting Standards Board issued Statement No. 123,
       Accounting for Stock-Based Compensation (SFAS No. 123). Under this new
       standard, a new fair value based method of accounting for stock-based
       compensation arrangements with employees is established. Entities may
       continue to use the Opinion 25 method or adopt the SFAS No. 123 fair
       value based method. The Company adopted this standard effective December
       1, 1996. As a result, the Company has and will continue to use the
       Opinion 25 method, and therefore SFAS No. 123 requires footnote
       disclosure in the annual financial statements of proforma net income and
       earnings per share information as if the fair value based method had been
       adopted.

       The Financial Accounting Standards Board issued Statement No. 121,
       Accounting for the Impairment of Long-Lived Assets and for Long-Lived
       Assets to be Disposed (SFAS No. 121). This new standard requires the
       assessment of the recoverability of long-lived assets and certain
       intangibles and related goodwill and recognition of any impairment
       losses. The Company adopted this statement effective December 1, 1996.
       The adoption of this standard did not have a material effect on the
       Company's consolidated financial statements.
<PAGE>   9
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       MAY 31, 1997 AND NOVEMBER 30, 1996
                                   (UNAUDITED)


       In February 1997, the Financial Accounting Standards Board issued SFAS
       128, "Earnings per Share," and SFAS 129, "Disclosure of Information about
       Capital Structure." SFAS 128, which is effective for fiscal years ending
       after December 15, 1997, including interim periods, requires the
       presentation of basic and diluted earnings per share ("EPS"). Basic EPS,
       which replaces primary EPS, excludes dilution and is computed by dividing
       income available to common stockholders by the weighted-average number of
       common shares outstanding for the period. Diluted EPS reflects the
       potential dilution that could occur if securities or other contracts to
       issue common stock were exercised or converted into common stock or
       resulted in the issuance of common stock that then shared in the earnings
       of the entity. Diluted EPS is computed similarly to fully diluted EPS
       under the existing rules. SFAS 128 requires restatement of all prior
       period EPS amounts presented after the effective date. The Company will
       adopt the provisions of SFAS 128 in fiscal 1998; however, the impact of
       adoption has not yet been determined. SFAS 129, which is also effective
       for fiscal years ending after December 15, 1997, establishes standards
       for disclosing information about an entity's capital structure. The
       Company will adopt the disclosure requirements of SFAS 129 during the
       fiscal year ending November 30, 1998.

(6)    The Company's provision for income taxes for the six months ended
       May 31, 1997 reflects the benefits of a reduction in its deferred tax
       asset valuation account of approximately $357,000, resulting from the
       utilization of net operating losses in effect as of November 30, 1996. As
       of November 30, 1996, these net operating loss carryforwards were fully
       offset by a valuation allowance. In addition, the tax benefit of
       pre-acquisition net operating losses pertaining to Clear Springs, which
       have been utilized during the six months ended May 31, 1997, have been
       credited to excess cost of fair values of net assets in the amount of
       $51,261.
<PAGE>   10
ITEM  2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION


RESULTS OF OPERATIONS

         As more fully discussed in Item 1 of the Annual Report on Form 10-KSB,
the Company acquired both The Ultimate Juice Company, Inc. ("Ultimate") and
Clear Spring Citrus, Inc. ("Clear Springs") during the year ended November 30,
1996. In addition, as more fully discussed in Note 4 to the Company's
Consolidated Financial Statements contained in this Quarterly Report on Form
10-QSB, the Company acquired Hansen's Juices, Inc. ("Hansen's") by merger during
the quarter ended February 28, 1997. The merger with Ultimate (the "Ultimate
Merger") became effective on April 1, 1996; the merger with Clear Springs (the
"Clear Springs Merger") became effective on September 1, 1996; and the merger
with Hansen's (the "Hansen's Merger") became effective on December 2, 1996.
Since (a) the Clear Springs Merger and the Hansen's Merger each became effective
subsequent to May 31, 1996 and (b) the Ultimate Merger become effective one
month into the quarter ended May 31, 1996, the Company's consolidated statements
of operations for the quarter ended May 31, 1996, consisted of the Company's
activities, inclusive of only two months of the operations of Ultimate and
exclusive of the operations of Clear Springs and Hansen's, whereas the Company's
consolidated statements of operations for the quarter ended May 31, 1997 consist
of the Company's activities, inclusive of the operations of each of the acquired
entities described above.

         Primarily as a result of the Ultimate Merger, the Clear Springs Merger
and the Hansen's Merger (hereinafter the "Acquisitions"), the Company's net
sales have increased to $20,836,509 for the six months ended May 31, 1997,
representing a 168% increase over the Company's net sales of $7,779,639 for the
six months ended May 31, 1996. For the quarter ended May 31, 1997, net sales
have increased to $11,458,916 or 106% over net sales of $5,566,796 for the
corresponding quarter of the previous year.

         As a result of the increase in net sales due to the Acquisitions, gross
profit, has increased to $6,140,359 for the six months ended May 31, 1997,
representing a 188% increase over the Company's gross profit of $2,130,424 for
the six months ended May 31, 1996. For the quarter ended May 31, 1997, gross
profit increased to $3,458,702 from $1,183,096 for the corresponding quarter of
the previous year, representing a 192% increase.

         In addition to a proportionate increase in cost of goods sold relating
to increased sales, cost of goods sold also increased due to a change in the
product mix sold by the Company. Prior to April 1, 1996, the Company was
primarily a distributor of frozen fresh squeezed juices. However, as a result of
the Acquisitions and the Company's acquisition and renovation of its production
facility in Winter Haven, Florida (the "Florida Plant"), the Company's revenue
mix has changed, and the Company is now a manufacturer and distributor of fresh
squeezed frozen and non-frozen juices and other juice and non carbonated
beverages, with the majority of the Company's revenues derived from the sale of
fresh, non-frozen juices. 

         The Company's selling, general and administrative expenses have also
increased as a result of the Acquisitions and the operation of the Florida Plant
and Hansen's California facility. Selling, general and administrative
expenses, have increased to $4,397,520 for the six months ended May 31, 1997,
representing a 131% increase over the Company's selling, general and
administrative expenses of $1,906,123 for the six months ended May 31, 1996. For
the quarter ended May 31, 1997, the Company's selling, general and
administrative expenses
<PAGE>   11
increased to $2,354,390 from $829,167 for the corresponding quarter of the
previous year, representing a 184% increase.

         The interest paid on the outside financing obtained in connection with
equipping the Florida Plant, the assumption of debt from the Hansen's Merger, as
well as the Company's $2,500,000 working capital line of credit, has caused
interest expense to increase by $210,066 to $275,351 for the six months ended
May 31, 1997 as compared to $65,285 for the six months ended May 31, 1996. For
the quarter ended May 31, 1997, interest expense increased $104,284 to $136,927
as compared to $32,643 for the quarter ended May 31, 1996.

FINANCIAL CONDITION

         As a result of the Hansen's Merger, increased sales and the substantial
completion of the season in which the Company manufactures and builds up its
fresh frozen inventory, both the current and total assets of the Company have
increased to $7,537,425 and $22,487,203, respectively, as of May 31, 1997, as
compared to $4,425,756 and $15,281,472, respectively, as of November 30, 1996.
Specifically, the Company's trade accounts receivable and inventories have
increased to $3,869,030 and $3,259,299, respectively, as of May 31, 1997, as
compared to $2,236,781 and $1,759,200, respectively, as of November 30, 1996.

         Primarily as a result of the Hansen's Merger, the Company's balances
for property, plant and equipment have increased to $6,385,711
as of May 31, 1997 as compared to $4,454,685 as of November 30, 1996.

         Similarly, the Hansen's Merger has resulted in an increase in excess
cost over fair values of net assets acquired, net of accumulated amortization,
to $7,778,574 as of May 31, 1997 as compared to $6,110,947 as of November 30,
1996, as well as an increase in trademarks, patents and other intangibles, net
of accumulated amortization, to $497,136 as of May 31, 1997 as compared to
$140,084 as of November 30, 1996.

         Accounts payable and accrued expenses have increased to $3,666,769 as
of May 31, 1997 as compared to $2,836,582 as of November 30, 1996. This increase
results from the consolidation of the Hansen's accounts payable and accrued
expenses into the Company's financial statements. The Hansen's merger and the
assumption of the Hansen's debt associated therewith, have resulted in an
increase in current installments of long term debt to $565,542 as of May 31,
1997 as compared to $260,070 as of November 30, 1996, as well as an increase in
notes payable-related parties to $2,504,766 as of May 31, 1997 as compared to $0
as of November 30, 1996. Additional draws on the Company's credit line used to
finance its operations and pay off existing debts of its subsidiaries have
resulted in an increase in notes payable to bank to $1,291,000 as of May 31,
1997 as compared to $705,000 as of November 30, 1996.

         The Hansen's merger and the issuance of additional shares of the
Company's common stock in connection therewith have resulted in an increase in
paid-in capital to $9,334,039 as of May 31, 1997 as compared to $1,291,000 as of
November 30, 1996.

LIQUIDITY

         The Company has working capital of $1,157,179 at May 31, 1997 as
compared to $624,104 at November 30, 1996. The Company requires capital to
support its capital improvements and the level of inventory required to meet
current demand as well as expected future increases in demand for its products.
To provide additional liquidity, in August 1996,
<PAGE>   12
the Company obtained a $2,500,000 line of credit with Fleet Bank, N.A.. At May
31, 1997, the amount drawn on the line was $1,291,000, leaving $1,209,000
available as of such date. As of July 14, 1997, approximately $1,475,000 of the
line of credit is still available, depending upon qualified levels of accounts
receivable and inventories as defined in the Loan Agreement. The Company
typically invests approximately $2.5 million from January through June to
replenish its yearly fresh-frozen juice inventory. The Company believes that it
has sufficient liquidity to conduct its business and to build its fresh-frozen
inventory during the remainder of the Florida harvest season to meet the
Company's current customers' demand for its fresh-frozen products. A lack of
availability of quality fruit and higher cost of citrus would hamper the
Company's ability to maintain its rate of growth and its current gross profit
level. In connection with the Hansen's Merger, the Company assumed the debt
obligations of Hansen's. The Company believes that the results of its operations
(inclusive of Hansen's), will be sufficient to meet these additional debt
obligations.

         As a result of the Hansen's Merger and the Company's operating results
for the fourth fiscal quarter of the year ended November 30, 1996, at May 31,
1997, the Company was in violation of the Debt to Worth Ratio and the Minimum
Debt Service Coverage Ratio financial covenants in its new working capital
credit facility with Fleet Bank, N.A. In July, the Company obtained from Fleet
Bank, N.A. a waiver of both covenants until the test date at the end of the
third fiscal quarter. Management is presently working with Fleet Bank, N.A. to
permanently amend such covenants to bring the Company into compliance. The
Company's ability to meet its financial covenants in the future is dependent
upon future operating results.
<PAGE>   13
                           PART II - OTHER INFORMATION

ITEM 1.                         LEGAL PROCEEDINGS

        As previously disclosed in the Company's Annual Report on Form 10-KSB, 
the Company's subsidiary, The Fresh Juice Company of California, Inc.
(Hansen's), has been named as one of many defendants in a lawsuit filed by the
Franchise Holders of Southland Corporation ("Southland") against Southland and
a large number of the purveyors to the franchisees of Southland, i.e., 7-Eleven
stores. Hansen's was one of the purveyors that has been sued in connection with
that lawsuit. However, there is only one cause of action which pertains to
Hansen's, and Hansen's is coupled in that count with Southland, The Coca-Cola
Company and Pepsi-Cola Company. The basis of the cause of action is that each
of the named purveyors conspired to fix prices on soft drinks by trying to set
the franchisees' retail price of their respective products in order for the
franchisee(s) to obtain a discount off the wholesale price. In the count in
which Hansen's was named, the plaintiffs seek total damages in excess of
$50,000.00. The case was filed in September, 1993 and is venued in the Superior
Court of the State of California for the County of Alameda. On March 12, 1997,
the Superior Court of the State of California for the County of Alameda entered
an Order Granting Summary Adjudication in favor of Hansen's, however, on June
19, 1997, the Franchise Holders of Southland filed an appeal seeking to
overturn the Order Granting Summary Adjudication in favor of Hansen's.
Management of the Company intends to vigorously oppose the appeal and 
believes that the ultimate resolution of this matter will not have a material 
impact on the financial position of the Company. 

        As previously disclosed in the Company's Annual Report on Form 10-KSB,
Fresh Pik't Natural Foods, Inc., a wholly owned subsidiary of the Company, was
named as a defendant in a legal matter seeking damages in excess of $250,000,
and the matter had been settled pending court approval of the settlement. On
or about June 20, 1997, the settlement was approved by the court, and the
Company has begun making the installment payments required under the terms of
the settlement.

        On or about May 12, 1997, Parley R. Blackwelder, a former employee of
Clear Springs, filed a lawsuit against Clear Sprints, alleging a breach of his
employment agreement with Clear Springs and seeking in excess of $50,000 in
damages. Management of the Company intends to vigorously defend against this
lawsuit and believes that the ultimate resolution of this matter will not have
a material impact on the financial position of the Company.

        
<PAGE>   14
Item 6.  Exhibits and Reports on Form 8-K

                                    (a)     Exhibits

                                    27      Financial Data Schedule

                                    (b)     Reports on Form 8-K

                                            None
<PAGE>   15
                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                              THE FRESH JUICE COMPANY, INC.



Dated:  July 15, 1997         By: /s/ Steven M. Bogen
                                  --------------------
                                        Steven M. Bogen
                                        Co-Chairman of the Board and
                                        Chief Executive Officer
                                        (principal executive officer)


Dated:  July 15, 1997         By: /s/ Mark Feldman
                                 -----------------
                                        Mark Feldman, Chief Financial
                                        Officer (principal financial officer and
                                        principal accounting officer)






<PAGE>   16
                                  EXHIBIT INDEX


Exhibit

27     Financial Data Schedule


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          NOV-30-1997
<PERIOD-START>                             DEC-01-1996
<PERIOD-END>                               MAY-31-1997
<CASH>                                         243,826
<SECURITIES>                                         0
<RECEIVABLES>                                3,869,030
<ALLOWANCES>                                         0
<INVENTORY>                                  3,259,299
<CURRENT-ASSETS>                             7,537,425
<PP&E>                                       9,254,191
<DEPRECIATION>                               2,868,480
<TOTAL-ASSETS>                              22,487,203
<CURRENT-LIABILITIES>                        6,380,246
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        66,797
<OTHER-SE>                                  11,910,799
<TOTAL-LIABILITY-AND-EQUITY>                22,487,203
<SALES>                                     20,836,509
<TOTAL-REVENUES>                            20,882,311
<CGS>                                       14,696,150
<TOTAL-COSTS>                               19,093,670
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             275,351
<INCOME-PRETAX>                              1,513,290
<INCOME-TAX>                                   280,475
<INCOME-CONTINUING>                          1,232,815
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,232,815
<EPS-PRIMARY>                                      .19
<EPS-DILUTED>                                      .19
        

</TABLE>


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