FRESH JUICE CO INC
10QSB, 1998-07-15
CANNED, FROZEN & PRESERVD FRUIT, VEG & FOOD SPECIALTIES
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<PAGE>   1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                ----------------

                                  FORM 10-QSB

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended May 31, 1998
Commission file No. 0-15320

                         The Fresh Juice Company, Inc.
- -------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


              Delaware                                  11-2771046
- ----------------------------------------   ------------------------------------
   (State or other jurisdiction of         (I.R.S. Employer Identification No.)
    incorporation or organization)


           280 Wilson Avenue,
           Newark, New Jersey                              07105
- ----------------------------------------   ------------------------------------
(Address of principal Executive offices)                 (Zip Code)


Registrant's telephone number, including area code (973) 465-7100


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.


Yes  /x/                                                    No  / /


The number of shares of $.01 par value Common Stock outstanding as of July 15,
1998 was 6,467,731.

<PAGE>   2
                                     PART I
ITEM 1.  FINANCIAL STATEMENTS

 
                         THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
 
                          CONSOLIDATED BALANCE SHEETS
                       MAY 31, 1998 AND NOVEMBER 30, 1997
 
<TABLE>
<CAPTION>
                                                                 1998            1997
                                                              -----------     ----------
                                                              (unaudited)
<S>                                                           <C>             <C>
                                         ASSETS
Current assets:
  Cash and cash equivalents.................................  $   570,750        453,344
  Trade accounts receivable.................................    3,739,362      3,156,893
  Inventories...............................................    3,485,446      2,638,083
  Current portion of notes receivable.......................       93,764        131,101
  Prepaid income tax........................................        8,000          8,000
  Deferred income taxes.....................................      147,783        145,615
  Prepaid and other current assets..........................      263,392        201,069
                                                              -----------     ----------
         Total current assets...............................    8,308,497      6,734,105
                                                              -----------     ----------
Property, plant and equipment, at cost:
  Land......................................................       30,000         30,000
  Building and improvements.................................    2,954,403      2,839,823
  Equipment.................................................    5,486,724      5,260,058
  Molds.....................................................      264,333        264,333
  Automobiles...............................................      300,456        266,255
                                                              -----------     ----------
                                                                9,035,916      8,660,469
  Less accumulated depreciation.............................    2,171,573      1,741,718
                                                              -----------     ----------
         Net property, plant and equipment..................    6,864,343      6,918,751
Notes receivable, net of current portion....................      377,972        365,621
Excess of cost over estimated fair values of net assets
  acquired, net of accumulated amortization of $681,179 and
  $496,379 in 1998 and 1997, respectively...................    6,711,151      6,895,951
Trademarks, patents, and other intangibles, net of
  accumulated amortization of $214,738 and $112,156 in 1998
  and 1997, respectively....................................    1,037,202      1,075,820
Other assets................................................      105,732        103,096
                                                              -----------     ----------
         Total assets.......................................   23,404,897     22,093,344
                                                              ===========     ==========
                          LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Note payable..............................................    1,320,000        800,000
  Current installments of long-term debt....................    1,071,661      1,202,074
  Accounts payable and accrued expenses.....................    3,757,284      3,149,102
  Income taxes payable......................................      148,049        263,606
                                                              -----------     ----------
         Total current liabilities..........................    6,296,994      5,414,782
Long-term debt and obligations under capital lease, net of
  current installments......................................    3,330,283      3,597,151
Deferred rent...............................................      137,224        144,254
Deferred income taxes.......................................      802,933        773,900
                                                              -----------     ----------
         Total liabilities..................................   10,567,434      9,930,087
                                                              -----------     ----------
Shareholders' equity:
  Series preferred stock par value $10. Authorized 7,000,000
    shares; none issued.....................................           --             --
  Common stock, par value $.01. Authorized 30,000,000
    shares; issued 6,679,669 in 1998 and 1997,
    respectively............................................       66,797         66,797
  Additional paid-in capital................................    9,453,958      9,453,958
  Retained earnings.........................................    3,601,970      2,927,764
                                                              -----------     ----------
                                                               13,122,725     12,448,519
  Less cost of common shares held in treasury: 
    212,938 shares                                                285,262        285,262
                                                              -----------     ----------
         Total shareholders' equity.........................   12,837,463     12,163,257
Commitments and contingencies
                                                              -----------     ----------
         Total liabilities and shareholders' equity.........  $23,404,897     22,093,344
                                                              ===========     ==========
</TABLE>
 
          See accompanying notes to consolidated financial statements.
                                        2
<PAGE>   3
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                     SIX MONTHS ENDED MAY 31, 1998 AND 1997
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                 1998                   1997  
                                                 ----                   ----  

<S>                                           <C>                 <C>         
Net Sales                                     $19,510,716         $20,836,509 
Cost of Goods Sold                             13,803,993          14,696,150 
                                              -----------         ----------- 
       Gross Profit                             5,706,723           6,140,359 


Selling, General and Administrative Expenses    4,286,988           4,397,520 
                                              -----------         ----------- 

                  Earnings From Operations      1,419,735           1,742,839 


Interest Income                                    29,724              14,123 
Interest Expense                                 (237,878)           (275,351)
Other Income (Expense)                             25,733              31,679 
                                              -----------         ----------- 

                  Earnings Before Income Taxes  1,237,314           1,513,290 


Income Taxes                                      563,108             280,475 
                                              -----------         ----------- 


                  Net Earnings                    674,206           1,232,815 


Retained Earnings, Beginning of Period          2,927,764           1,560,441 
                                              -----------         ----------- 


Retained Earnings, End of Period                3,601,970         $ 2,793,256 
                                              ===========         =========== 


Weighted Average Shares Outstanding             6,467,731           6,467,731


Basic and Diluted Earnings per Share                  .10                 .19   
                                              ===========         =========== 
</TABLE>

See accompanying notes to consolidated financial statements.
<PAGE>   4
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    THREE MONTHS ENDED MAY 31, 1998 AND 1997
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                       1998                  1997      
                                                       ----                  ----      
<S>                                                <C>                    <C>          
Net Sales                                          $10,106,672            $11,458,916  
Cost of Goods Sold                                   7,417,255              8,000,214  
                                                   -----------            -----------  
       Gross Profit                                  2,689,417              3,458,702  


Selling, General and Administrative Expenses         2,217,927              2,354,390  
                                                   -----------            -----------  

                  Earnings From Operations             471,490              1,104,312  


Interest Income                                         17,368                  8,952  
Interest Expense                                      (120,119)              (136,927) 
Other Income (Expense)                                  15,964                 22,698  
                                                   -----------            -----------  

                  Earnings Before Income Taxes         384,703                999,035  


Income Taxes                                           192,724                278,875  
                                                   -----------            -----------  


                  Net Earnings                         191,979                720,160  


Retained Earnings, Beginning of Period               3,409,991              2,073,096  
                                                   -----------            -----------  


Retained Earnings, End of Period                   $ 3,601,970            $ 2,793,256  
                                                   ===========            ===========  


Weighted Average Shares Outstanding,                 6,467,731              6,467,731 


Basic and Diluted Earnings Per Share                       .03                    .11 
                                                   ===========            ===========  
</TABLE>

See accompanying notes to consolidated financial statements.
<PAGE>   5
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                     SIX MONTHS ENDED MAY 31, 1998 AND 1997
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                          1998          1997    
                                                                          ----          ----    
<S>                                                                  <C>           <C>         
Cash Flows From Operating Activities:
    Net earnings                                                     $ 674,206      $ 1,232,815 
    Adjustments to reconcile net earnings to net cash
       provided by operating activities:       
       Depreciation and amortization                                   679,743          723,951 
       Deferred income taxes                                            26,865           51,261 
       Deferred building rent                                           (7,030)           2,876 
       Changes in assets and liabilities, net of assets acquired
          and liabilities assumed:
          Trade accounts receivable                                   (582,469)        (821,396)
          Inventories                                                 (847,363)      (1,007,799)
          Prepaid and other current assets                             (62,323)         186,968
          Other assets                                                  22,350          126,356
          Accounts payable and accrued expenses                        608,182         (594,501)
          Income taxes payable                                        (115,557)         246,214 
                                                                      --------      ----------- 
            Net Cash Provided By Operating Activities                  396,604          146,745


Cash Flows From Investing Activities:                
    Acquisition of distribution route                                   (7,328)           --    
    Increase in notes receivable                                                        (7,983)
    Acquisitions of property, plant and equipment                     (394,589)       (170,241)
    Acquisition of Hansen's Juices, Inc., net of cash acquired           --            (37,756)
                                                                      --------     ----------- 
            Net Cash Used In Investing Activities                     (401,917)       (215,980)


Cash Flows From Financing Activities:
    Proceeds from notes payable to bank                                520,000         586,000 
    Repayment of long-term debt                                       (397,281)       (406,707)
                                                                      --------     ----------- 
            Net Cash Provided By Financing Activities                  122,719         179,293
                                                                      --------     ----------- 

Net Increase in Cash and Cash Equivalents                              117,406         110,058

Cash and Cash Equivalents at Beginning of Period                       453,344         133,768 
                                                                      --------     ----------- 

Cash and Cash Equivalents at End of Period                            $570,750     $   243,826 
                                                                      ========     =========== 

SUPPLEMENTAL CASH FLOW AND NONCASH INVESTING AND FINANCING ACTIVITIES
    INFORMATION:
       Income taxes paid                                             $ 651,800    $     3,757 
       Interest paid                                                 $ 237,878    $   265,677 

       Fair value of assets acquired                                     --       $ 6,139,034 
       Debt and liabilities assumed                                      --         5,382,308 
                                                                      --------    ----------- 
       Fair value of common stock issued                                 --       $   756,726 
                                                                      ========    =========== 
</TABLE>
<PAGE>   6
                          THE FRESH JUICE COMPANY, INC.
                                AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                       MAY 31, 1998 AND NOVEMBER 30, 1997

                                   (UNAUDITED)

(1)  The consolidated financial information of The Fresh Juice Company, Inc. and
     Subsidiaries (the Company), included herein has been prepared by the
     Company and is unaudited; however, such information reflects all
     adjustments (consisting solely of normal recurring adjustments) which are,
     in the opinion of management, necessary for a fair statement of the
     financial position, results of operations, and cash flows for the interim
     periods to which the report relates. The results of operations for the
     periods ended May 31, 1998 are not necessarily indicative of the operating
     results which may be achieved for the full year. All material intercompany
     accounts and transactions have been eliminated in consolidation.

     Certain information and footnote disclosures normally included in financial
     statements prepared in accordance with generally accepted accounting
     principles have been condensed or omitted. It is suggested that these
     consolidated financial statements be read in conjunction with the
     consolidated financial statements and notes thereto included in the
     Company's November 30, 1997 consolidated financial statements.

(2)  Inventories at May 31, 1998 and November 30, 1997 consist of the following:

<TABLE>
<CAPTION>
                                                1998           1997
                                                ----           ----
<S>                                          <C>            <C>       
          Raw Materials                      $  807,798     $  884,129
          Finished Goods                      2,677,648      1,753,954
                                             ----------     ----------
                                             $3,485,446     $2,638,083
                                             ==========     ==========
</TABLE>

(3)  Hansen's Juices, Inc. (Hansen) which the Company acquired as of December 2,
     1996, has been named as one of many defendants in a lawsuit filed by the
     Franchise Holders of Southland Corporation (Southland), against Southland
     and a large number of the purveyors to the Franchisees of Southland, i.e.,
     7-Eleven stores. Hansen was one of the purveyors that has been named as a
     defendant. However, there is only one cause of action which pertains to
     Hansen's, and Hansen's is joined in that count with Southland, the
     Coca-Cola Company and Pepsi-Cola Company. The basis of that cause of action
     is that each of the named purveyors conspired to fix prices on soft drinks
     by trying to set the Franchisees' retail price of their respective products
     in order for the Franchisee(s) to obtain a discount off the wholesale
     price. In the count in which Hansen's was named, the plaintiffs seek total
     damages in excess of $50,000. The case is captioned 7-Eleven Owners For
     Fair Franchising et al. v. The Southland Corporation, et al., is venued in
     the Superior Court of the State of California for the County of Alameda and
     bears case no. 722272-6. The case was filed in September, 1993. Hansen's
     and the plaintiffs in this action have executed a settlement agreement
     pursuant to which plaintiffs have agreed to dismiss their action against
     Hansen's with prejudice, and Hansen's has agreed to bear its own costs
     incurred in the litigation. The settlement is awaiting court approval. As a
     result of the settlement and the impending final dismissal of the
     proceedings, management of the Company believes that the ultimate
     resolution of this matter will not have a material impact on the Company's
     results of operations, liquidity or financial condition.       
                         
(4)  As of February 28, 1998, the Company adopted Statement of Financial
     Accounting Standards No. 128, "Earnings Per Share". Basic earnings per
     share is based on net income for the relevant period, divided by the
     weighted average number of common shares outstanding during the period.
     Diluted earnings per share is based on the net income for the relevant
     period, divided by the weighted average number of common shares and common
     share equivalents, outstanding during the period. Common share equivalents,
     such as outstanding stock options and warrants, are not included in the
     computation since the effect would be antidilutive. Earnings per share
     amounts for all periods have been presented and where appropriate, restated
     to conform to the presentation now required.

     Statement of Financial Accounting Standards No. 130, "Reporting
     Comprehensive Income" (SFAS 130) was issued in June 1997 and is effective
     for fiscal years beginning after December 15, 1997. The Company believes
     that the adoption of this accounting standard will not have a material
     effect on the Company's consolidated financial position or results of
     operations.

     Statement of Financial Accounting Standards No. 131, "Disclosures About
     Segments of an Enterprise and Related Information" was issued in June 1997
     and is effective for periods beginning after December 15, 1997. This
     statement established standards for the way that public business
     enterprises report in information about operating segments in annual
     financial statements and interim financial reports issued to stockholders.
     The Company is currently evaluating the method of adoption it will utilize.

(5)  The Company's provision for income taxes for the six months ended May 31,
     1997 reflects the benefits of a reduction in its deferred tax asset
     valuation account of approximately $357,000, resulting from the utilization
     of net operating losses in effect as of November 30, 1996. As of November
     30, 1996, these net operating loss carryforwards were fully offset by a
     valuation allowance. The Company's remaining net operating losses of
     $66,598 were utilized during the six month period ended May 31, 1998.

(6)  The Company announced on March 31, 1998 that it had entered into a
     letter agreement with Saratoga Beverage Group, Inc. ("Saratoga") regarding
     a possible acquisition of the Company by Saratoga at a cash purchase price
     of not less than $3.75 per share (the "Letter Agreement"). The proposed
     transaction is subject to, among other things, due diligence, financial
     contingencies and the negotiation and execution of a definitive agreement.

     In the Letter Agreement the Company agreed to certain "No-shop" provisions,
     subject to the fiduciary duties of the Company's board of directors,
     through not later than April 25, 1998. The Letter Agreement further
     provided for the payment to Saratoga by the Company of $750,000 in the
     event the Company (i) enters into a definitive agreement and the
     transaction is not consummated for reasons other than as a result of
     Saratoga failing to obtain financing or complying with its obligations or
     (ii) accepts a superior offer on or before a date not later than July 24,
     1998. The Letter Agreement also provided for a payment, in lieu of the
     $750,000 described above, of not more than $250,000 based upon documented,
     out-of-pocket expenses of Saratoga, if the Company is unable to obtain a
     fairness opinion from its investment banker with respect to the acquisition
     by Saratoga at $3.75 per share and a superior offer is not accepted on or
     before a date not later than July 24, 1998.

     Simultaneously with the execution of the Letter Agreement, the Company and
     Saratoga entered into a confidentiality agreement governing the
     confidentiality of information exchanged by the Company and Saratoga in
     pursuing the possible acquisition.

     The Company subsequently extended the exclusivity period to May 20, 1998
     while continuing its negotiations with Saratoga. As previously announced in
     the Company's press release dated May 21, 1998, the Company and Saratoga
     have allowed the exclusivity period to lapse, without further extension
     while the Company and Saratoga continue their negotiations. The Company and
     Saratoga have been exploring a restructuring of the per share consideration
     to be paid to the Company's shareholders to include cash, in an amount less
     than $3.75, plus Saratoga Common Stock as additional consideration, in
     order to enable the Company shareholders to maintain a continuing ownership
     interest in the combined entity as well as to assist Saratoga in obtaining
     financing. At this time, these negotiations are still continuing.

<PAGE>   7
            MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION


RESULTS OF OPERATIONS


         For the six months ended May 31, 1998, the Company's net sales have
decreased by 6.3% to $19,510,716, as compared to $20,836,509 for the six months
ended May 31, 1997. For the quarter ended May 31, 1998, the Company's net sales
have decreased by 11.8% to $10,106,672, as compared to $11,458,916 for the
quarter ended May 31, 1997. This decrease in sales primarily resulted from the
Company's loss of a warehouse club, low margin, customer. For the six months
ended May 31, 1998, gross profit decreased by 7.1% to $5,706,723, as compared to
$6,140,359 for the six months ended May 31, 1997. For the quarter ended May 31,
1998, the Company's gross profit decreased by 22.2% to $2,689,417, as compared
to $3,458,702 for the quarter ended May 31, 1997. The decrease in gross profit
was primarily due to the decrease in sales and an increase of raw juice costs as
compared to last year.

         The Company's selling, general and administrative expenses have
decreased by 2.5% to $4,286,988 for the six months ended May 31, 1998, as
compared to $4,397,520 for the six months ended May 31, 1997. The Company's
selling, general and administrative expenses have decreased by 5.8% to
$2,217,927 for the quarter ended May 31, 1998, as compared to $2,354,390 for the
quarter ended May 31, 1997. The Company's interest expense, which relates to the
financing obtained in connection with equipping the Florida Plant, the
assumption of debt from the Hansen's Merger, and the Company's existing
$2,500,000 line of credit for working capital, decreased to $237,878 for the six
months ended May 31, 1998, as compared to $275,351 for the six months ended May
31, 1997. Interest expense decreased to $120,119 for the quarter ended May 31,
1998, as compared to $136,927 for the quarter ended May 31, 1997.

         Earnings before provision for income taxes have decreased to $1,237,314
for the six months ended May 31, 1998, as compared to $1,513,290 for the six
months ended May 31, 1997. Earnings before provision for income taxes have
decreased to $384,703 for the quarter ended May 31, 1998, as compared to
$999,035 for the quarter ended May 31, 1997. This decrease resulted from, among
other items, a reduction in net sales, an increase in raw juice costs and costs
of more than $100,000 relating to the proposed transaction with Saratoga
Beverage Group, Inc.

FINANCIAL CONDITION

         The current and total assets of the Company have increased to
$8,308,497 and $23,404,897, respectively, at May 31, 1998, as compared to
$6,734,105 and $22,093,344, respectively, at November 30, 1997. The Company's
trade accounts receivable and inventories have increased to $3,739,362 and
$3,485,446, respectively, at May 31, 1998, as compared to $3,156,893 and
$2,638,083, respectively, at November 30, 1997. Accounts payable and accrued
expenses have increased to $3,757,283 at May 31, 1998 as compared to $3,149,102
at November 30, 1997. Current installments of long-term debt have decreased to 
$1,071,661 at May 31, 1998 as compared to $1,202,074 at November 30, 1997. 
Additional draws on the Company's credit line, used to pay the income taxes due 
for the fiscal year ended November 30, 1997 and for the six months ended 
May 31, 1998, have resulted in an increase in note payable to $1,320,000 at 
May 31, 1998, as compared to $800,000 at November 30, 1997.

LIQUIDITY

         The Company has working capital of $2,011,503 at May 31, 1997 as
compared to $1,319,323 at November 30, 1997. The change in the Company's working
capital results primarily from earnings from operations. The Company requires
capital to support its capital improvements and the level of inventory required
to meet current demand as well as expected future increases in demand for its
products. To provide additional liquidity, in August 1996, the Company obtained
a $2,500,000 line of credit with Fleet Bank, N.A.. At May 31, 1998, the amount
drawn on the line was $1,320,000, leaving $1,180,000 available as of such date.
As of July 15, 1998, approximately $1,180,000 of the line of credit is still
available, depending upon qualified levels of accounts receivable and
inventories as defined in the Loan Agreement. The Company typically invests
approximately $2.5 million from January through June to replenish its yearly
fresh-frozen juice inventory. The Company believes that it has sufficient
liquidity to conduct its business and to build its fresh-frozen inventory during
the remainder of the Florida harvest season to meet the Company's current
customers' demand for its fresh-frozen products. A lack of availability of
quality fruit and higher cost of citrus could adversely affect the Company's
operations. In connection with the Hansen's Merger, the Company assumed the debt
obligations of Hansen's. The Company believes that the results of its operations
(inclusive of Hansen's) will be sufficient to meet these additional debt
obligations.

         On August 1, 1998, the Company has a balloon payment due on the
mortgage payable in connection with the Florida plant in the amount of $458,754.
In addition, the Company's $2,500,000 line of credit with its institutional
lender was scheduled to terminate on August 5, 1998. The Company has been
granted a 90-day extension on its line of credit. During the 90-day extension
period, the Company intends to refinance its line of credit. In addition, the
Company intends to negotiate a new instrument or utilize its existing line of
credit to payoff the balloon payment due August 1, 1998. Management believes
that the terms of the extension and new instrument will not have an adverse
effect on the Company's results of operations, financial condition or liquidity.

         The Company was not in compliance with its debt to equity covenant at
May 31, 1998. Management has obtained a waiver of such non-compliance from its
bank.

Year 2000 Issue

         Many existing computer programs use only two digits rather than four to
specify a year in the date field. These programs were designed and developed
without considering the impact of the upcoming change in the century. If not
corrected, many computer applications could fail or create erroneous results by
or at the Year 2000. The Company utilizes software and related computer
technologies essential to its operations that will be affected by the Year 2000
issue. The Company has undertaken a systems' readiness program, which is 
designed to mitigate the risks associated with the Year 2000 issue. This 
program involves an analysis of systems to determine those that are not 
presently Year 2000 compliant, the establishment of a plan to either modify or 
replace those systems and the modification and procurement of systems to make 
them Year 2000 compliant. Although the Company is endeavoring to ensure that 
the Year 2000 readiness program is comprehensive, it can make no assurance that
the program will address all Year 2000 compliance issues in a timely manner. If 
such modifications and procurements are not completed or if problems are not
discovered and rectified on a timely basis, the Year 2000 issue may have a
material impact on the operations of the Company. The Company has identified,
replaced and modified some of these systems during fiscal year 1997 and is
scheduled, for reasons other than Year 2000 issues, to rebuild its network
systems for its Northeast and Florida operations during fiscal 1998.


<PAGE>   8
UPDATE OF STATUS OF NEGOTIATIONS WITH SARATOGA BEVERAGE GROUP, INC.

     The Company announced on March 31, 1998 that it had entered into a letter
agreement with Saratoga Beverage Group, Inc. ("Saratoga") regarding a possible
acquisition of the Company by Saratoga at a cash purchase price of not less
than $3.75 per share (the "Letter Agreement"). The proposed transaction is
subject to, among other things, due diligence, financial contingencies and the
negotiation and execution of a definitive agreement.

     In the Letter Agreement the Company agreed to certain "No-shop" provisions,
subject to the fiduciary duties of the Company's board of directors, through not
later than April 25, 1998. The Letter Agreement further provided for the payment
to Saratoga by the Company of $750,000 in the event the Company (i) enters into
a definitive agreement and the transaction is not consummated for reasons other
than as a result of Saratoga failing to obtain financing or complying with its
obligations or (ii) accepts a superior offer on or before a date not later than
July 24, 1998. The Letter Agreement also provided for a payment, in lieu of the
$750,000 described above, of not more than $250,000 based upon documented,
out-of-pocket expenses of Saratoga, if the Company is unable to obtain a
fairness opinion from its investment banker with respect to the acquisition by
Saratoga at $3.75 per share and a superior offer is not accepted on or before a
date not later than July 24, 1998.

     Simultaneously with the execution of the Letter Agreement, the Company and
Saratoga entered into a confidentiality agreement governing the confidentiality
of information exchanged by the Company and Saratoga in pursuing the possible
acquisition.

     The Company subsequently extended the exclusivity period to May 20, 1998
while continuing its negotiations with Saratoga. As previously announced in the
Company's press release dated May 21, 1998, the Company and Saratoga have
allowed the exclusivity period to lapse without further extension while the
Company and Saratoga continue their negotiations. The Company and Saratoga have
been exploring a restructuring of the per share consideration to be paid to the
Company's shareholders to include cash, in an amount less than $3.75, plus
Saratoga Common Stock as additional consideration, in order to enable the
Company shareholders to maintain a continuing ownership interest in the combined
entity as well as to assist Saratoga in obtaining financing. At this time, these
negotiations are still continuing.

<PAGE>   9
                           PART II - OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K

               (a) Exhibits

               27  Financial Data Schedule

               (b) Reports on Form 8-K

                   On April 3, 1998, the Company filed a current report on
Form 8-K which reported on, among other items, that on March 31, 1998 the
Company announced that

     (i)   it had entered into a letter agreement with Saratoga Beverage Group,
Inc. ("Saratoga") regarding a possible acquisition of the Company by Saratoga
at a cash purchase price of not less than $3.75 per share (the "Letter
Agreement"). The proposed transaction was subject to, among other things, due
diligence, financial contingencies and the negotiation and execution of a
definitive agreement;

     (ii)  simultaneously with the execution of the Letter Agreement, the
Company and Saratoga entered into a confidentiality agreement governing the
confidentiality of information exchanged by the Company and Saratoga in
pursuing the possible acquisition; and

     (iii) the Company had also been advised that Saratoga and Steven Smith, a
director, President and shareholder of the Company, have entered into an Option
Agreement dated March 16, 1998 and executed by Mr. Smith on March 18, 1998 (the
"Option Agreement") whereby Mr. Smith had granted to Saratoga the option to
purchase 825,000 shares of his common stock in the Company at $3.00 per share.
The Option Agreement provides for the consideration to be paid to Mr. Smith to
be increased under certain circumstances involving an acquisition of the
Company at a price in excess of $3.00 per share.

No financial statements were filed with the above-referenced current report.
<PAGE>   10
                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                              THE FRESH JUICE COMPANY, INC.


Dated: July 15, 1998          By: /s/ Steven M. Bogen
                                 ---------------------------
                                      Steven M. Bogen
                                      Co-Chairman of the Board and
                                      Chief Executive Officer
                                      (principal executive officer)


Dated: July 15, 1998          By: /s/ Mark Feldman
                                 ---------------------------
                                      Mark Feldman, Chief Financial
                                      Officer (principal financial officer and
                                      principal accounting officer)



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<FISCAL-YEAR-END>                          NOV-30-1998
<PERIOD-START>                             DEC-01-1997
<PERIOD-END>                               MAY-31-1998
<CASH>                                         570,750
<SECURITIES>                                         0
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<DEPRECIATION>                               2,171,573
<TOTAL-ASSETS>                              23,404,897
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                                0
                                          0
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<TOTAL-LIABILITY-AND-EQUITY>                23,404,897
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