PRICE T ROWE ASSOCIATES INC /MD/
10-Q, 1996-11-14
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<PAGE> 1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

FORM 10-Q QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934.

For the quarterly period ended:  SEPTEMBER 30 1996.

Commission file number:  0-14282.

Exact name of registrant as specified in its charter:
T. ROWE PRICE ASSOCIATES, INC.

State of incorporation:  MARYLAND.

I.R.S. Employer Identification No.:  52-0556948.

Address and Zip Code of principal executive offices:  100 EAST PRATT STREET,
BALTIMORE, MARYLAND  21202.

Registrant's telephone number, including area code:  (410) 345-2000.

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months, and (2) has been subject to such filing
requirements for the past 90 days.  Yes [X].  No [  ].

Indicate the number of shares outstanding of the issuer's common stock ($.20
par value), as of the latest practicable date.  57,348,130 SHARES AT
NOVEMBER 7, 1996.

Exhibit index is at Item 6(a) on page 10.


















<PAGE> 2
PART I.  FINANCIAL INFORMATION.
ITEM 1.  FINANCIAL STATEMENTS.

                         T. ROWE PRICE ASSOCIATES, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                       (in thousands, except share data)

                                                                  09/30/96
                                                        12/31/95  Unaudited
                                                        ________  _________
ASSETS
Cash and cash equivalents                               $ 81,431  $121,502
Accounts receivable                                       55,841    68,103
Investments in sponsored mutual funds held as
 available-for-sale securities                           121,606   137,511
Partnership and other investments                         28,049    32,801
Property and equipment                                    60,222    83,190
Goodwill and other assets                                 18,194    14,848
                                                        ________  ________
                                                        $365,343  $457,955
                                                        ________  ________
                                                        ________  ________


LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities
 Accounts payable and accrued expenses                  $ 27,287  $ 29,752
 Accrued compensation and retirement costs                28,803    54,505
 Income taxes payable                                      7,376    12,239
 Dividends payable                                         6,036     6,015
 Minority interests in consolidated subsidiaries          21,609    33,863
                                                        ________  ________
     Total liabilities                                    91,111   136,374
                                                        ________  ________

Commitments and contingent liabilities (Note 2)

Stockholders' equity
 Preferred stock, undesignated, $.20 par value -
  authorized and unissued 20,000,000 shares                   --        --
 Common stock, $.20 par value - authorized
  100,000,000 shares in 1995 and 200,000,000 shares
  in 1996; issued 28,665,472 shares in 1995 and
  57,285,558 shares in 1996                                5,733    11,457
 Capital in excess of par value                            2,912     5,060
 Retained earnings                                       252,934   286,414
 Unrealized security holding gains                        12,653    18,650
                                                        ________  ________
     Total stockholders' equity                          274,232   321,581
                                                        ________  ________
                                                        $365,343  $457,955
                                                        ________  ________
                                                        ________  ________




See the accompanying notes to the condensed consolidated financial
statements.
<PAGE> 3
                         T. ROWE PRICE ASSOCIATES, INC.
             UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                    (in thousands, except per-share amounts)

                                       Three months      Nine months
                                           ended            ended
                                       September 30,    September 30,
                                     __________________________________
                                       1995    1996     1995     1996
                                     ________ ________________ ________

Revenues
  Investment advisory fees          $ 87,019 $118,765 $240,619 $328,473
  Administrative fees                 24,448   28,654   69,567   86,748
  Investment and other income          1,759    2,731    5,675   11,029
                                    ________ ________ ________ ________
                                     113,226  150,150  315,861  426,250
                                    ________ ________ ________ ________
Expenses
  Compensation and related costs      35,973   46,691  104,760  131,842
  Advertising and promotion            7,126   11,347   21,096   41,770
  Depreciation, amortization and
   operating rentals of property
   and equipment                       7,306   10,809   21,928   27,937
  International investment
   research fees                       7,793    9,900   21,907   28,614
  Administrative and general          14,783   21,837   41,354   60,351
                                    ________ ________ ________ ________
                                      72,981  100,584  211,045  290,514
                                    ________ ________ ________ ________
Income before income taxes and
 minority interests                   40,245   49,566  104,816  135,736
Provision for income taxes            14,914   19,220   40,002   52,793
                                    ________ ________ ________ ________
Income from consolidated companies    25,331   30,346   64,814   82,943
Minority interests in consolidated
 subsidiaries                          3,780    4,398   10,050   12,126
                                    ________ ________ ________ ________
Income before extraordinary charge    21,551   25,948   54,764   70,817
Extraordinary charge from early
 extinguishment of debt, net of
 income tax benefit                    1,049       --    1,049       --
                                    ________ ________ ________ ________
Net income                          $ 20,502 $ 25,948 $ 53,715 $ 70,817
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________

Earnings per share, including an
 extraordinary charge of $.02 per
 share in 1995                      $    .33 $    .42 $    .88 $   1.15
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________

Dividends declared per share        $    .08 $   .105 $    .24 $   .315
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________

Weighted average shares outstanding,
 including share equivalents arising
 from unexercised stock options       61,412   61,776   60,730   61,680
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________



See the accompanying notes to the condensed consolidated financial
statements.
<PAGE> 4
                         T. ROWE PRICE ASSOCIATES, INC.
           UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (in thousands)

                                                        Nine months ended
                                                       __________________
                                                       09/30/95  09/30/96 
                                                       ________  ________ 
Cash flows from operating activities
  Net income                                           $ 53,715  $ 70,817 
  Adjustments to reconcile net income to net cash
  provided by operating activities
    Depreciation and amortization of property
    and equipment                                         9,670    13,133 
    Minority interests in consolidated subsidiaries      10,050    12,126 
    Increase in accounts receivable                      (7,546)  (12,262)
    Increase in accrued liabilities                      16,831    38,601 
    Other changes in assets and liabilities               5,154     3,375 
                                                       ________  ________ 
  Net cash provided by operating activities              87,874   125,790 
                                                       ________  ________ 

Cash flows from investing activities
  Investments in sponsored mutual funds                  (3,035)   (8,948)
  Proceeds from dispositions of sponsored mutual funds    3,076     2,626 
  Partnership and other investments                      (1,888)   (8,940)
  Return of partnership investments                       2,065     1,666 
  Additions to property and equipment                   (10,846)  (37,370)
                                                       ________  ________ 
  Net cash used in investing activities                 (10,628)  (50,966)
                                                       ________  ________ 

Cash flows from financing activities
  Purchases of stock                                     (7,489)  (19,668)
  Receipts relating to stock issuances                    2,808     3,003 
  Dividends paid to stockholders                        (13,686)  (18,043)
  Distributions to minority interests                    (7,594)      (45)
  Debt payments                                         (12,613)       -- 
                                                       ________  ________ 
  Net cash used in financing activities                 (38,574)  (34,753)
                                                       ________  ________ 

Cash and cash equivalents
  Net increase during period                             38,672    40,071 
  At beginning of year                                   60,016    81,431 
                                                       ________  ________ 
  At end of period                                     $ 98,688  $121,502 
                                                       ________  ________ 
                                                       ________  ________ 









See the accompanying notes to the condensed consolidated financial
statements.

<PAGE> 5
                         T. ROWE PRICE ASSOCIATES, INC.
         NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - THE COMPANY AND BASIS OF PREPARATION.

T. Rowe Price Associates, Inc. and its consolidated subsidiaries (the
Company) derives its revenue primarily from investment advisory and
administrative services provided to sponsored mutual funds and investment
products and to private accounts of other institutional and individual
investors.  Company revenues are largely dependent on the total value and
composition of assets under management, which include domestic and
international equity and debt securities; accordingly, fluctuations in
financial markets and in the composition of assets under management impact
revenues and results of operations.  At September 30, 1996, the Company's
assets under management totaled $92.9 billion, including $60.3 billion in the
Price funds.

The unaudited condensed consolidated financial statements reflect all
adjustments which are, in the opinion of management, necessary to a fair
statement of the results for the interim periods presented.  All such
adjustments are of a normal recurring nature.

The unaudited interim financial information contained in the condensed
consolidated financial statements should be read in conjunction with the
consolidated financial statements contained in the 1995 Annual Report to
Stockholders.

NOTE 2 - COMMITMENTS AND CONTINGENT LIABILITIES.

On March 8, 1996, the Company entered into an agreement to construct two,
100,000 square foot, four-story office buildings and two, three-deck parking
garages for an aggregate price not to exceed $36 million.  The facilities are
being erected on a portion of the 32.5 acres of land in suburban Owings
Mills, Maryland which were acquired in December 1995.  Construction is
scheduled to be completed in September 1997.
















<PAGE> 6
NOTE 3 - STOCKHOLDERS' EQUITY.

The following table details the changes in stockholders' equity (dollars in
thousands) during the first nine months of 1996.

                                      Capital             Unreal-
                             Common        in                ized     Total 
                     Common   stock    excess            security    stock- 
                      stock   - par    of par  Retained   holding  holders' 
                   - shares   value     value  earnings     gains    equity 
                 __________ _______   _______  ________  ________  ________ 

Balance at
 December 31,
 1995            28,665,472 $ 5,733   $ 2,912  $252,934   $12,653  $274,232 
Common stock
 issued under
 stock-based
 compensation
 plans              495,074      99     4,216        (1)              4,314 
Purchases of
 common stock      (445,000)    (89)   (1,521)  (14,147)            (15,757)
Net income                                       70,817              70,817 
Dividends
 declared                                       (18,022)            (18,022)
Increase in
 unrealized
 security
 holding gains                                              5,997     5,997 
2-for-1 split
 of common stock 28,570,012   5,714      (547)   (5,167)                 -- 
                 __________ _______   _______  ________   _______  ________ 
Balance at
 September 30,
 1996            57,285,558 $11,457   $ 5,060  $286,414   $18,650  $321,581 
                 __________ _______   _______  ________   _______  ________ 
                 __________ _______   _______  ________   _______  ________ 


On April 12, 1996, the Company's stockholders approved an amendment of the
Company's charter which increased the Company's authorized common shares from
100,000,000 to 200,000,000 and split the outstanding common shares two-for-
one.  The stock split was effected at the close of business on April 30,
1996.  The unaudited condensed consolidated statements of income have been
adjusted to give retroactive effect to the stock split.










<PAGE> 7
                       REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Stockholders of
T. Rowe Price Associates, Inc.

We have reviewed the condensed consolidated balance sheet of T. Rowe Price
Associates, Inc. and its subsidiaries as of September 30, 1996, and the
related condensed consolidated statements of income and cash flows for the
three- and nine-month periods ended September 30, 1995 and 1996.  These
financial statements are the responsibility of the company's management.

We conducted our review in accordance with standards established by the
American Institute of Certified Public Accountants.  A review of interim
financial information consists principally of applying analytical procedures
to financial data and making inquiries of persons responsible for financial
and accounting matters.  It is substantially less in scope than an audit
conducted in accordance with generally accepted auditing standards, the
objective of which is the expression of an opinion regarding the financial
statements taken as a whole.  Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that
should be made to the condensed consolidated financial statements referred to
above for them to be in conformity with generally accepted accounting
principles.

We have previously audited, in accordance with generally accepted auditing
standards, the consolidated balance sheet as of December 31, 1995, and the
related consolidated statements of income, cash flows, and stockholders'
equity for the year then ended (not presented herein), and in our report
dated January 25, 1996 we expressed an unqualified opinion on those
consolidated financial statements.  In our opinion, the information set forth
in the accompanying condensed consolidated balance sheet as of December 31,
1995, is fairly stated, in all material respects, in relation to the
consolidated balance sheet from which it has been derived.




/s/ PRICE WATERHOUSE LLP

Baltimore, Maryland
October 24, 1996


THE ABOVE REPORT IS NOT A "REPORT" WITHIN THE MEANING OF SECTIONS 7 AND 11 OF
THE SECURITIES ACT OF 1933 AND THE INDEPENDENT ACCOUNTANTS' LIABILITY
PROVISIONS OF SECTION 11 OF THE ACT DO NOT APPLY.



<PAGE> 8
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.

GENERAL.

T. Rowe Price Associates, Inc. (the Company) derives its revenue primarily
from investment advisory and administrative services provided to the Price
Mutual Funds (the Funds), other sponsored investment products, and private
accounts of other institutional and individual investors.  Investment
advisory fees are generally based on the net assets of the portfolios
managed.  The majority of administrative revenues are derived from services
provided to the Funds.

The Company's base of assets under management consists of a broad range of
domestic and international stock, bond and money market mutual funds and
other investment products which meet the varied needs and objectives of its
individual and institutional investors.  In recent years, there have been
significant net cash inflows to the stock mutual funds.  This trend continued
during the first nine months of 1996 as the stock funds had net inflows of
$6.7 billion.  Company revenues are largely dependent on the total value and
composition of assets under management; accordingly, fluctuations in
financial markets and in the composition of assets under management impact
revenues and results of operations.  

RESULTS OF OPERATIONS - THREE MONTHS ENDED SEPTEMBER 30, 1996 VERSUS 1995.

Net income increased more than $5.4 million or 27% to $25.9 million or $.42
per share from $20.5 million or $.33 per share.  Results for 1995 include a
$1.0 million, or $.02 per share extraordinary charge from the early
extinguishment of the Company's long-term debt.  Earnings per share for 1995
has been adjusted to reflect the two-for-one stock split on April 30, 1996. 
Total revenues increased 33% from $113.2 million to a record quarterly total
of $150.2 million, led by an increase of $31.7 million in investment advisory
fees.

Investment advisory revenues from the Funds increased $19.2 million as
average fund assets under management rose $13.1 billion to $57.7 billion. 
Fund assets totaled $60.3 billion at September 30, 1996, up almost $3.0
billion from June 30, 1996, with stock funds accounting for $2.6 billion of
the increase.  Net cash inflows to the Funds during the third quarter totaled
$1.5 billion.  Advisory fees from private accounts and other sponsored
products and performance management fees earned from sponsored partnerships
contributed the balance of the investment advisory revenue gains.  These
assets under management rose to $32.6 billion at September 30, 1996, up $2.5
billion from June 30, 1996 and $7.0 billion from September 30, 1995.  Total
assets under management at quarter end increased to $92.9 billion from $87.3
billion at June 30, 1996 and $71.5 billion at September 30, 1995.

Administrative fees from services to the Funds and their shareholders grew
$4.2 million to $28.7 million; however, increases in related operating
expenses more than offset these revenue gains.

<PAGE> 9
Operating expenses increased 38% or $27.6 million to almost $100.6 million
from $73.0 million.  Greater compensation and related costs, which were up
$10.7 million, were attributable to increases in overall compensation rates,
including higher bonuses, and a 27% increase in the average number of
employees primarily to support the Company's growing administrative and data
processing operations.  Advertising and promotion expenditures were 59%
higher than in the comparable 1995 quarter but were down 21% from the second
quarter of 1996.  Fourth quarter spending is expected to increase
significantly and likely will exceed first quarter 1996 levels. 
International investment research fees increased 27% or $2.1 million as
international assets under management rose to $27.1 billion at September 30,
1996.  Depreciation, amortization and operating rentals of property and
equipment was up $3.5 million due to expansion of facilities and investments
in technology.  Administrative and general expenses increased $7.1 million
due to greater costs associated with the Company's growing operations
including its data processing capabilities.

Increased earnings by RPFI on greater assets under management was the primary
reason for the increase in minority interests in consolidated subsidiaries.

RESULTS OF OPERATIONS - NINE MONTHS ENDED SEPTEMBER 30, 1996 VERSUS 1995.

Net income increased $17.1 million or 32% to $70.8 million or $1.15 per share
from $53.7 million or $.88 per share.  Results for 1995 include a $1.0
million, or $.02 per share extraordinary charge from the early extinguishment
of the Company's long-term debt.  Earnings per share for 1995 has been
adjusted to reflect the two-for-one stock split on April 30, 1996.  Total
revenues increased 35% from $315.9 million to a record nine month total of
almost $426.3 million, led by an increase of almost $87.9 million in
investment advisory fees.

Investment advisory revenues from the Funds increased $61.9 million as
average fund assets under management rose $13.8 billion to $55.1 billion. 
Fund assets totaled $60.3 billion at September 30, 1996, up $11.7 billion
from December 31, 1995, with stock funds accounting for most of the increase. 
Net cash inflows to the Funds during the first nine months of 1996 totaled
nearly $7.0 billion, more than double that of the comparable period last year
and significantly more than the record annual net inflows of $3.9 billion
achieved in 1993.  Private accounts and other sponsored products and
performance management fees earned from sponsored partnerships contributed
the balance of the investment advisory revenue gains.

Administrative fees from services to the Funds and their shareholders grew
$17.1 million to $86.7 million; however, increases in related operating
expenses more than offset these revenue gains.

Operating expenses increased 38% to $290.5 million.  Greater compensation and
related costs, which were up $27.1 million, were attributable to increases in
overall rates of compensation, including higher bonuses, and an 18% increase
in the average number of employees primarily to support the Company's growing
administrative and data processing operations.  Advertising and promotion 

<PAGE> 10
expenditures almost doubled to $41.8 million as the Company sought to
capitalize on the strong investor demand for stock mutual funds. 
International investment research fees increased 31% or $6.7 million as
international assets under management rose to $27.1 billion at September 30,
1996.  Depreciation, amortization and operating rentals of property and
equipment was up due to expansion of facilities and investments in
technology.  Administrative and general expenses increased $19.0 million due
to greater costs associated with the Company's growing operations including
its data processing and communications capabilities.

CAPITAL RESOURCES AND LIQUIDITY.

The Company anticipates 1996 property and equipment acquisitions of up to $58
million, including $20 million for construction of two office buildings on
the land acquired in 1995.  Additional construction and furnishing costs of
approximately $30 million for these new facilities are expected in 1997
before occupancy occurs in the latter half of the year.  These capital
expenditures are expected to be funded from liquid assets currently available
and from operating cash inflows.

PART II.  OTHER INFORMATION.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

(a)  The following exhibits required to be filed by Item 601 of Regulation S-K
     are filed herewith and incorporated by reference herein:

   15     -  Letter from Price Waterhouse LLP, independent accountants, re
             unaudited interim financial information.

   27     -  Financial Data Schedule. 

All other items are omitted because they are not applicable or the answers
are none.

SIGNATURES.

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized on November 14, 1996.

T. Rowe Price Associates, Inc.



/s/ George A. Roche,  Chief Financial Officer



/s/ Alvin M. Younger, Jr.,  Principal Accounting Officer

                                                                      EXHIBIT 15


November 13, 1996


Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C.  20549


Dear Sirs:

We are aware that our report dated October 24, 1996 (issued pursuant to the
provisions of Statement on Auditing Standards No. 71) is incorporated by
reference in the Prospectuses constituting parts of T. Rowe Price Associates,
Inc.'s Registration Statements on Form S-8 (No. 33-7012, No. 33-8672, No. 33-
37573, No. 33-72568 and No. 33-58749).  We are also aware of our
responsibilities under the Securities Act of 1933.

Yours very truly,



/s/ Price Waterhouse LLP

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
unaudited condensed consolidated financial statements of T. Rowe Price
Associates, Inc. included in Part I., Item 1. of the accompanying Form 10-Q
Quarterly Report for the period ended September 30, 1996 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000080255
<NAME> T. ROWE PRICE ASSOCIATES, INC.
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                     121,502,000
<SECURITIES>                               137,511,000
<RECEIVABLES>                               68,103,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0<F1>
<PP&E>                                      83,190,000<F2>
<DEPRECIATION>                                       0<F3>
<TOTAL-ASSETS>                             457,955,000
<CURRENT-LIABILITIES>                                0<F1>
<BONDS>                                              0
                                0
                                          0
<COMMON>                                    11,457,000
<OTHER-SE>                                 310,124,000
<TOTAL-LIABILITY-AND-EQUITY>               457,955,000
<SALES>                                              0
<TOTAL-REVENUES>                           426,250,000
<CGS>                                                0
<TOTAL-COSTS>                              290,514,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            135,736,000
<INCOME-TAX>                                52,793,000
<INCOME-CONTINUING>                         70,817,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                70,817,000
<EPS-PRIMARY>                                     1.15
<EPS-DILUTED>                                        0
<FN>
<F1>Not contained in registrant's unclassified balance sheet.
<F2>Represents net amount reported at interim.
<F3>Not reported at interim.
</FN>
        

</TABLE>


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