PRICE T ROWE ASSOCIATES INC /MD/
N-30D, 1996-08-19
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T. Rowe Price Associates Second Quarter Report
June 30, 1996

T. Rowe Price Associates, Inc.
100 East Pratt Street
Baltimore, Maryland 21202
410-547-2000

T. Rowe Price Associates

Financial Highlights ($000)

              Three months ended June 30,         Six months ended June 30,
             ________________________________________________________
                 1995       1996   Change        1995        1996    Change

Revenues     $104,789   $143,688    37.1%    $202,635    $276,100     36.3%
Net Income    $18,222    $24,450    34.2%     $33,213     $44,869     35.1%
Earnings
Per Share       $0.30      $0.40    33.3%       $0.55       $0.73     32.7%
Average 
Shares 
Outstanding    60,736     61,774     1.7%      60,383      61,633      2.1%

Assets Under Management at 
End of Period (Billions)                        $66.6       $87.3     31.1%

Dear Stockholder:

Second quarter financial market performance was, generally speaking, similar
to that in the first quarter of 1996: U.S. stock prices continued to climb,
domestic bond prices faltered, and international markets trailed the U.S.
There were some anxious moments along the way depending on the outlook for
corporate profits, economic growth, and interest rates. With over $52 billion
in stock assets under management at the beginning of April, T. Rowe Price
benefited from appreciation and cash flows in both its mutual funds and
private accounts. 

      Total assets under management reached a record $87.3 billion on June 30,
up $20.7 billion from a year ago, $11.9 billion from December, and $5.3
billion from the end of the 1996 first quarter. Mutual funds accounted for
over 70% of the increase for each period, ending the quarter at $57.3 billion.
The leaders in terms of appreciation and cash flows for the quarter were the
New Horizons, International Stock, and Science & Technology Funds. The
International Stock Fund also led the new sales category, followed by New
Horizons and Equity Income. At quarter-end, stocks represented two-thirds of
total assets under the firm's management. International assets under Rowe
Price-Fleming International's management rose to $26.5 billion by quarter-end,
with over $15 billion in mutual funds.

      The strong growth in assets led to a 36% increase in investment advisory
fees over last year's second quarter. The momentum behind the $29 million rise
was attributable to domestic and international stock funds and private
portfolios, which carry higher fee schedules than most of the fixed income
products. Retail transfer agent operations - both higher transaction volumes
and fees - contributed the majority of the 33% increase in administrative
revenues, with greater retirement plan contract and service fees a close
second.

      Investment and other income more than doubled over the 1995 second
quarter, as partnership income grew by over $1.0 million. While the lion's
share of the firm's liquid capital is in shares of sponsored mutual funds,
including money market funds, some $30 million currently resides in
partnerships such as venture capital investments which have benefited from the
record initial public offering market.

      For the reasons enumerated in past reports - more employees, higher
wages and bonuses - compensation expense was up 21% from June 1995. Other
expense categories, such as rents for space and equipment as well as
depreciation, rose in line with the growth in staff. In addition, data
processing costs continued to mount as we spent heavily for ongoing
improvements in our ability to respond to customer service needs.

      Our advertising and promotion expenditures rose dramatically over the
prior-year level, as investor interest in capturing the heady returns from
stocks remained strong. However, the $14 plus million spent in the June
quarter was down 11% from the first quarter level. Media spending in the most
recent three months was geared toward the domestic equity funds and the
International Stock Fund.

      The net income and earnings per share shown above represented new
quarterly highs. Six-month records were also established, with net income of
almost $45 million and earnings per share of $0.73, up 35% and 33%,
respectively. The balance sheet also reflects record net worth, as total
stockholders' equity is almost $300 million. The two-for-one stock split on
April 30 of this year is reflected in the comparisons.

Outlook

We said in our March 31 report to you that we could experience a stock market
correction but that we did not foresee a prolonged downturn. It appears that
the correction started in July, and it would be presumptuous of us to
speculate on its depth or duration.

      There are a number of favorable underpinnings which support our prior
feeling that the downturn will not be prolonged. Among them are the economic
momentum, low inflation, good corporate profit reports, and a steady hand at
the Federal Reserve. On the other hand, the election creates an uncertain
atmosphere, as does the potential for the Fed to become aggressive if the
economy's vigor puts upward pressure on inflation. While we remain cautious,
we continue to expect a good year for T. Rowe Price, its clients, and its
stockholders.

      Sincerely,



      
      George J. Collins
      President and Chief Executive Officer

August 5, 1996

T. Rowe Price Associates, Inc.
Unaudited Condensed Consolidated Statements of Income

                                  Three months ended     Six months ended
                                             June 30,            June 30,
                                  ___________________ ___________________
                                       1995      1996      1995      1996
                                   ________  ________  ________  ________
                                  (in thousands, except per share amounts)

Revenues
 Investment 
 advisory fees . . . . . . . . . .$  80,467  $109,702  $153,600  $209,708
 Administrative fees . . . . . . .   22,506    29,968    45,119    58,094
 Investment and other income . . .    1,816     4,018     3,916     8,298
                                   ________  ________  ________  ________
                                    104,789   143,688   202,635   276,100
                                   ________  ________  ________  ________
Expenses
 Compensation and related costs. .   35,697    43,165    68,787    85,151
 Advertising and promotion . . . .    6,069    14,353    13,970    30,423
 Depreciation, amortization, 
 and operating rentals of 
 property and equipment. . . . . .    7,265     9,036    14,622    17,128
 International investment 
 research fees . . . . . . . . . .    7,332     9,680    14,114    18,714
 Administrative and general. . . .   12,976    20,222    26,571    38,514
                                   ________  ________  ________  ________
                                     69,339    96,456   138,064   189,930
                                   ________  ________  ________  ________
Income before income taxes and 
 minority interests. . . . . . . .   35,450    47,232    64,571    86,170
Provision for income taxes . . . .   13,786    18,416    25,088    33,573
                                   ________  ________  ________  ________
Income from consolidated 
companies. . . . . . . . . . . . .   21,664    28,816    39,483    52,597
Minority interests in 
consolidated subsidiaries. . . . .    3,442     4,366     6,270     7,728
                                   ________  ________  ________  ________
Net income . . . . . . . . . . . .$  18,222 $  24,450 $  33,213 $  44,869
                                   ________  ________  ________  ________
                                   ________  ________  ________  ________

Earnings per share . . . . . . . . $    .30 $     .40 $     .55 $     .73
                                   ________  ________  ________  ________
                                   ________  ________  ________  ________

Dividends declared per share . . . $    .08 $    .105 $     .16 $     .21
                                   ________  ________  ________  ________
                                   ________  ________  ________  ________

Weighted average shares outstanding,
 including share equivalents arising
 from unexercised stock options. .   60,736    61,774    60,383    61,633
                                   ________  ________  ________  ________
                                   ________  ________  ________  ________

T. Rowe Price Associates, Inc.
Condensed Consolidated Balance Sheets

                                                                06/30/96
                                                     12/31/95   Unaudited
                                                     ________  __________
                                         (in thousands, except share data)

Assets
Cash and cash equivalents. . . . . . . . . . . .  $   81,431   $  94,945
Accounts receivable. . . . . . . . . . . . . . .      55,841      65,265
Investments in sponsored mutual funds held as 
   available-for-sale securities . . . . . . . .     121,606     132,549
Partnership and other investments. . . . . . . .      28,049      30,562
Property and equipment . . . . . . . . . . . . .      60,222      72,622
Goodwill and other assets. . . . . . . . . . . .      18,194      16,731
                                                    ________    ________
                                                  $  365,343   $ 412,674
                                                    ________    ________
                                                    ________    ________

Liabilities and Stockholders' Equity
Liabilities
   Accounts payable and accrued expenses . . . .  $   27,287   $  29,350
   Accrued compensation and retirement costs . .      28,803      38,723
   Income taxes payable. . . . . . . . . . . . .       7,376       9,445
   Dividends payable . . . . . . . . . . . . . .       6,036       6,012
   Minority interests in 
   consolidated subsidiaries . . . . . . . . . .      21,609      29,449
                                                    ________    ________
     Total liabilities . . . . . . . . . . . . .      91,111     112,979
                                                    ________    ________

Commitments and contingent liabilities

Stockholders' equity
   Preferred stock, undesignated, $.20 par value -
     authorized and unissued 20,000,000 shares .  -            -
   Common stock, $.20 par value - authorized
     100,000,000 shares in 1995 and 200,000,000 shares
     in 1996; issued 28,665,472 shares in 1995 and
     57,173,141 shares in 1996 . . . . . . . . .       5,733      11,435
   Capital in excess of par value. . . . . . . .       2,912       3,745
   Retained earnings . . . . . . . . . . . . . .     252,934     267,899
   Unrealized security holding gains . . . . . .      12,653      16,616
                                                    ________    ________
     Total stockholders' equity. . . . . . . . .     274,232     299,695
                                                    ________    ________
                                                  $  365,343   $ 412,674
                                                    ________    ________
                                                    ________    ________




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