PRICE T ROWE ASSOCIATES INC /MD/
DEF 14A, 1997-03-06
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               YOUR VOTE IS IMPORTANT - Please execute and return the
           enclosed proxy promptly, whether or not you plan to attend
       the T. Rowe Price Associates, Inc. Annual Meeting of Stockholders.



                                  T. ROWE PRICE
                                [CORPORATE LOGO]


                         T. ROWE PRICE ASSOCIATES, INC.
                              100 East Pratt Street
                            Baltimore, Maryland 21202


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                 April 17, 1997


       Notice is hereby given that the Annual Meeting of Stockholders (the
"Meeting") of T. Rowe Price Associates, Inc. (the "Company") will be held at the
Renaissance  Harborplace  Hotel,  202 East Pratt  Street,  Baltimore,  Maryland,
21202, on Thursday, April 17, 1997, at 10:00 a.m. for the following purposes:

       (1)   To elect fifteen directors of the Company; and
       (2)   To consider and act upon such other business as may properly come
             before the Meeting or any adjournments or postponements thereof.

     February  14, 1997 was fixed by the Board of  Directors  as the record date
for  determination  of  stockholders  entitled  to  notice of and to vote at the
Meeting or any adjournments or postponements thereof.

                                     BY ORDER OF THE BOARD OF DIRECTORS

                                     Alvin M. Younger, Jr.
                                     Secretary

Baltimore, Maryland
March 7, 1997


<PAGE>


                                 PROXY STATEMENT

                                  INTRODUCTION

     This  proxy  statement  and  the   accompanying   proxy  are  furnished  to
stockholders  of T. Rowe Price  Associates,  Inc. (the  "Company") in connection
with the  solicitation of proxies by the Company's Board of Directors to be used
at  the  Annual  Meeting  of  Stockholders  (the  "Meeting")  described  in  the
accompanying  notice  and at any  adjournments  or  postponements  thereof.  The
purpose of the Meeting is to elect  directors of the Company and to consider and
act upon such other  business  as may  properly  come  before the Meeting or any
adjournments or postponements thereof. This proxy statement and the accompanying
notice  of  annual  meeting  and  proxy  and  the  Company's  annual  report  to
stockholders  containing the Company's  financial  statements for the year ended
December  31,  1996 are first  being sent to  stockholders  on or about March 7,
1997.

     The record of stockholders entitled to notice of and to vote at the Meeting
was taken as of the close of business on February 14,  1997.  At that date there
were  outstanding  and entitled to vote 57,752,569  shares of Common Stock,  par
value $.20 per share, held by approximately  2,600  stockholders of record.  All
share and  per-share  information  included  in this  proxy  statement  has been
adjusted for the  two-for-one  stock split effective at the close of business on
April 30, 1996. In the election of directors, each share is entitled to cast one
vote for each  director  to be  elected;  cumulative  voting  is not  permitted.
Directors  are elected by a plurality of the votes cast by the holders of shares
of Common  Stock at a meeting at which a quorum is present.  For purposes of the
election of directors, abstentions and broker non-votes are not considered to be
votes cast and do not affect the plurality vote required for directors.  For any
matter that may come before the meeting  other than the  election of  directors,
each share is  entitled  to one vote.  The  foregoing  notwithstanding,  Article
EIGHTH,  Section 3 of the  charter of the  Company  limits the voting  rights of
certain  persons  and  groups  owning in excess of 15% of the  Company's  Common
Stock.  The Company does not believe that such  provision  will be applicable to
any stockholders at the Meeting,  but will apply such provision if circumstances
require.

     The cost of soliciting  proxies and preparing the proxy  materials  will be
borne by the Company.  In order to ensure that sufficient shares of Common Stock
are  represented  at the  Meeting,  the Company  has  retained  the  services of
Georgeson & Company, Inc. to assist it in soliciting proxies for a fee of $5,000
plus  reimbursement  for out-of-pocket  expenses.  The Company also will request
securities   brokers,   custodians,   nominees,   and   fiduciaries  to  forward
solicitation  material to the beneficial owners of stock held of record and will
reimburse them for their  reasonable  out-of-pocket  expenses in forwarding such
solicitation  material.  In addition to  solicitation  of proxies by Georgeson &
Company,  Inc., proxies may be solicited  personally or by telephone or telegram
by directors, officers, and employees of the Company or its subsidiaries without
additional compensation to them.

<PAGE>

     The Board of Directors has selected James S. Riepe,  George A. Roche and M.
David Testa to act as proxies with full power of  substitution.  Any stockholder
executing  a proxy has the power to  revoke  the proxy at any time  before it is
voted by  delivering to the Secretary of the Company a notice of revocation or a
duly  executed  proxy  bearing a later  date.  This right of  revocation  is not
limited or subject to compliance with any formal procedure.  Any stockholder may
attend  the  Meeting  and vote in  person  whether  or not the  stockholder  has
previously  given a proxy, as long as the stockholder has filed a written notice
of revocation  with the Secretary.  All notices of revocation  should be sent to
the attention of the Company  Secretary:  Alvin M.  Younger,  Jr., T. Rowe Price
Associates, Inc., 100 East Pratt Street, Baltimore, MD 21202.


                              ELECTION OF DIRECTORS

     Effective  at the time of the  Meeting,  the  number of  directors  will be
increased to 15 persons,  and the entire  Board of Directors  will be elected to
hold  office  until the next  annual  meeting of  stockholders  and until  their
respective successors are elected and have qualified. All of the nominees except
Brian C. Rogers  currently  serve as directors of the  Company.  Mr.  Rogers now
serves as a managing director of the Company.

     It is intended that all properly  executed  proxies  received in time to be
duly presented at the Meeting, unless otherwise indicated, will be voted FOR the
election of the persons  named in the following  table,  to serve until the next
annual meeting of stockholders and until their respective successors are elected
and have  qualified.  If any nominee should become unable or unwilling to serve,
the proxies will be voted FOR the  election of such person as may be  designated
by the Board of Directors to replace such nominee.


Information Concerning Nominees

     The following table presents  information  concerning  persons nominated by
the  Board of  Directors  for  election  as  directors  of the  Company.  Unless
otherwise indicated,  the nominees have been officers of the organizations named
below as their  principal  occupations or of affiliated  organizations  for more
than five years. Positions of the nominees as trustees,  directors, or principal
officers of the T. Rowe Price Mutual Funds  (including  those Funds organized as
trusts  and  referred  to herein as the  "Price  Funds")  and of  certain  other
affiliated registered  investment companies are also indicated.  Stock ownership
information is reported as of the record date.


                                       2
<PAGE>


                      Age, principal occupation, directorships with public 
                      companies, and beneficial ownership of Common Stock
Name of Nominee       (percent of class)
- ---------------       ------------------

George   J.  Collins  Mr.  Collins is 56 years old and has been a director of
                      the Company since 1980,  president and chief executive
                      officer since 1984, a managing director since 1989, a
                      vice president between 1975 and 1984, and an employee
                      since 1971. He is a director or trustee of 20 equity and
                      fixed income funds within the Price Funds.  Of these, he
                      is chairman of 10 funds. (2)(4)(5)
                      1,872,520 shares (3.16%)(6)

James E. Halbkat, Jr. Mr. Halbkat is 62 years old and has been a director of
                      the Company since 1979.  He is President of U.S. Monitor
                      Corporation, a provider of public response systems.
                      (1)(3)(5)
                      26,000 shares * (7)

Henry H. Hopkins      Mr. Hopkins is 54 years old and has been a director of the
                      Company since 1987, a managing director since 1989, a vice
                      president between 1976 and 1989, and an employee since
                      1972.
                      643,768 shares (1.09%) (8)

James A.C. Kennedy    Mr. Kennedy is 43 years old, has been a director of the
                      Company since 1996, director of the Equity Research
                      Division of the Company since 1987, a managing director
                      of the Company since 1990, a vice president between 1981
                      and 1990, and an employee since 1978.  He is a director
                      of the Mid-Cap Growth Fund and president of New Age Media
                      Fund, Inc.
                      671,160 shares (1.13%) (9)

John H. Laporte       Mr. Laporte is 51 years old, has been a director of the
                      Company since 1996, a managing director of the Company
                      since 1989, a vice president between 1978 and 1989, and
                      an employee since 1976. He is a director of nine equity
                      funds within the Price Funds.  Of these, he is chairman of
                      three funds and president of four funds.
                      1,019,732 shares (1.72%) (10)

Richard L. Menschel   Mr. Menschel is 63 years old and has been a director of
                      the Company since 1995. He is a limited partner of The
                      Goldman Sachs Group, L.P., an investment banking firm. (3)
                      4,000 shares * (11)


                                                    (see footnotes on page 6-7)


                                       3
<PAGE>


William T. Reynolds   Mr. Reynolds is 48 years old, has been a director of the
                      Company since 1996, director of the Fixed Income Division
                      since 1994, a managing director of the Company since 1990,
                      a vice president between 1983 and 1990, and an employee 
                      since 1981.  He is a director or trustee of 10 fixed
                      income funds within the Price Funds.  He serves as
                      chairman of four of these funds.  He also is president of
                      the High Yield Fund.
                      488,044 shares * (12)

James S. Riepe        Mr. Riepe is 53 years old and has been a director of the
                      Company since 1981, a managing director since 1989, a vice
                      president between 1981 and 1989, and director of the
                      Investment Services Division and an employee since 1981.
                      He is chairman of four of the 42 Price Funds on which he
                      serves as a director or trustee and is chairman of New Age
                      Media Fund, Inc.  He is also a director of Rhone-Poulenc
                      Rorer, Inc., a pharmaceuticals company.
                      (2)(4)
                      1,380,978 shares (2.33%) (13)

George A. Roche       Mr. Roche is 55 years old and has been a director of the
                      Company since 1980, chief financial officer since 1984,
                      a managing director since 1989, a vice president between
                      1973 and 1989, and an employee since 1968.  Mr. Roche is
                      the chief executive officer-designate of the Company.  He
                      is president and a director of the New Era Fund and serves
                      as a director of two other Price funds. (2)(4)
                      1,483,192 shares (2.50%) (14)

Brian C. Rogers       Mr. Rogers is 41 years old, is a nominee for director, and
                      has been a managing director of the Company since 1991, a
                      vice president between 1985 and 1991, and an employee
                      since 1982.  He is president of the Equity Income Fund and
                      Value Fund.
                      439,482 shares * (15)

John W. Rosenblum     Mr. Rosenblum is 53 years old and has been a director of
                      the Company since 1991.  He is Dean of the Jepson School
                      of Leadership Studies at the University of Richmond.  From
                      1993 to 1996, he was the Tayloe Murphy Professor at the
                      Darden Graduate School of Business Administration (the
                      "Darden School"), University of Virginia, and was Dean of

                                                    (see footnotes on page 6-7)
                                       4
<PAGE>

                      the Darden School from 1983 to 1993.  He is also a 
                      director of Comdial Corp., a manufacturer of telephone 
                      systems for businesses; Cone Mills Corporation, a textiles
                      producer; and Providence Journal Company, a publisher of
                      newspapers and owner of broadcast television stations.
                      (1)(3) 10,000 shares * (16)

Robert L. Strickland  Mr. Strickland is 65 years old and has been a director of
                      the Company since 1991. He is Chairman of Lowe's
                      Companies, Inc., a retailer of specialty home supplies,
                      and is a director of Hannaford Bros. Co., a food retailer.
                      (2)(3)
                      12,000 shares * (17)

M. David Testa       Mr. Testa is 52 years old and has been a director of the
                     Company since 1981, a managing director since 1989, a vice
                     president between 1976 and 1989, and an employee since
                     1972.  Mr. Testa has also served as chairman of Rowe
                     Price-Fleming International, Inc. since 1982.  He is
                     chairman and president of the Growth Stock Fund and
                     president and a director of the Institutional Equity Funds
                     and Equity Series.  He is also a director or trustee of
                     15 other Price Funds and serves as chairman of five of
                     these Funds. (2)(4)(5)
                     778,974 shares (1.31%) (18)

Philip C. Walsh      Mr. Walsh is 75 years old and has been a director of the
                     Company since 1987.  He is a retired mining industry
                     executive. (3)(5)
                     12,000 shares * (19)

Anne Marie           Mrs. Whittemore is 50 years old and has been a director
Whittemore           of the Company since 1995.  She is a partner in the law
                     firm of McGuire, Woods, Battle & Boothe, L.L.P. and serves
                     as a director of Owens & Minor, Inc., a distributor of
                     medical and surgical supplies; USF&G Corporation,
                     an insurance company; the James River Corporation of
                     Virginia, a manufacturer of paper products; and Albemarle
                     Corporation, a manufacturer of specialty chemicals. (1)(3)
                     (4,400 shares * (20)

                                                    (see footnotes on page 6-7)
                                       5
<PAGE>

Beneficial ownership
of Common Stock by all
directors and executive
officers as a group
(18 persons)                       9,795,346 shares (16.53%) (21)

* Indicates holdings of less than 1 percent.

(1)  Member of the Audit Committee of the Board of Directors.

(2)  Member of the Executive Committee of the Board of Directors.

(3)  Member of the Executive Compensation Committee of the Board of Directors.

(4)  Member of the Management Committee of the Board of Directors.

(5)  Member of the Nominating Committee of the Board of Directors.

(6)  Includes  141,200 shares which may be acquired by Mr. Collins within 60
     days upon the exercise of stock options.  Also includes  135,204 shares
     owned  by a  family  member  and  as to  which  Mr.  Collins  disclaims
     beneficial ownership.

(7)  Includes  8,000 shares which may be acquired by Mr.  Halbkat within 60 days
     upon the exercise of stock options.

(8)  Includes 120,800 shares which may be acquired by Mr. Hopkins within 60 days
     upon the exercise of stock options.


(9)  Includes 201,912 shares which may be acquired by Mr. Kennedy within 60 days
     upon the exercise of stock options.

(10) Includes 181,700 shares which may be acquired by Mr. Laporte within 60 days
     upon the exercise of stock options. Also includes 100,000 shares owned by a
     member of Mr. Laporte's family and 76,992 shares held in trusts for members
     of Mr.  Laporte's  family,  as to which Mr.  Laporte  disclaims  beneficial
     ownership.

(11) Includes 4,000 shares which may be acquired by Mr.  Menschel within 60 days
     upon the exercise of stock options.

(12) Includes  103,600  shares which may be acquired by Mr.  Reynolds  within 60
     days upon the exercise of stock options.  Also includes 10,550 shares owned
     by members of Mr.  Reynolds'  family,  as to which Mr.  Reynolds  disclaims
     beneficial ownership.

(13) Includes  106,400  shares which may be acquired by Mr. Riepe within 60 days
     upon the exercise of stock options. Also includes 180,000 shares held by or
     in  trusts  for  members  of Mr.  Riepe's  family,  as to which  Mr.  Riepe
     disclaims  beneficial  ownership,  and 82,000  shares held in a  charitable
     foundation for which Mr. Riepe has voting and disposition power.

(14) Includes  82,800  shares  which may be acquired by Mr. Roche within 60 days
     upon the exercise of stock options, and 400,000 shares held by or in trusts
     for  members  of Mr.  Roche's  family and as to which Mr.  Roche  disclaims
     beneficial ownership.



                                       6
<PAGE>

(15) Includes  236,768 shares which may be acquired by Mr. Rogers within 60 days
     upon the exercise of stock options.

(16) Includes 8,000 shares which may be acquired by Mr. Rosenblum within 60 days
     upon the exercise of stock options.

(17) Includes  8,000  shares which may be acquired by Mr.  Strickland  within 60
     days upon the exercise of stock options.

(18) Includes  89,300  shares  which may be acquired by Mr. Testa within 60 days
     upon the exercise of stock  options,  and 120,000 shares held in trusts for
     members  of  Mr.  Testa's  family  and  as to  which  Mr.  Testa  disclaims
     beneficial  ownership.

(19) Includes  8,000  shares  which may be acquired by Mr.  Walsh within 60 days
     upon the exercise of stock options.

(20) Includes  4,000 shares which may be acquired by Mrs.  Whittemore  within 60
     days upon the exercise of stock options.

(21) Includes  1,516,644  shares  which may be  acquired  by all  directors  and
     executive  officers  as a group  within 60 days upon the  exercise of stock
     options.

     Unless otherwise  indicated in the foregoing  notes, the individuals  named
above have sole voting and disposition powers over the shares beneficially owned
by them.


Information Regarding the Board of Directors and Its Committees

     During  1996,  there were seven  meetings of the Board of  Directors of the
Company.  Each  director  attended at least 75% of the combined  total number of
meetings of the Board and Board committees of which he or she was a member.  The
Board of Directors of the Company has an Audit Committee,  Executive  Committee,
Executive Compensation Committee, and a Nominating Committee.

     The Audit  Committee  meets with the Company's  independent  accountants to
review  whether  satisfactory  accounting  procedures  are being followed by the
Company and whether internal accounting controls are adequate,  to inform itself
with regard to non-audit services performed by the independent accountants,  and
to review fees charged by the independent accountants.  The Audit Committee also
recommends to the Board of Directors the selection of  independent  accountants.
The  directors  designated  in note (1) on the previous  page are members of the
Audit Committee, which met on three occasions during 1996.

     The Executive  Committee  functions in the interval between meetings of the
Board of Directors to approve matters requiring formal action by or on behalf of
the Board of  Directors,  which  actions are  thereafter  reported to the entire
Board for ratification.  The Executive Committee also possesses the authority to


                                       7
<PAGE>

exercise all of the powers of the Board of  Directors  in the  interval  between
meetings, except as limited by law. The directors designated in note (2) on page
5 are members of the Executive Committee, which approved one matter by unanimous
written consent in lieu of a meeting during 1996.

     As described in the report of the  Executive  Compensation  Committee,  the
Executive  Compensation  Committee  establishes  the  compensation  for  certain
executive   officers  of  the  Company  and  generally   reviews   benefits  and
compensation  for all officers and employees.  It also administers the Company's
stock incentive and stock purchase plans and the Company's  Executive  Incentive
Compensation Plan. The directors designated in note (3) on page 5 are members of
the Executive Compensation Committee which met eight times during 1996.

     The Nominating Committee advises the Board of Directors with respect to the
selection and  nomination of  individuals  to serve as directors of the Company.
The  directors  designated  in note (5) on page 5 are members of the  Nominating
Committee which met on one occasion in 1996.  Nominations for director which are
presented to the Nominating Committee by stockholders are considered in light of
the  needs  of the  Company,  as well  as the  nominee's  individual  knowledge,
experience, and background.


Compensation Committee Interlocks and Insider Participation

     During 1996, Philip C. Walsh (Chairman),  James E. Halbkat, Jr., Richard L.
Menschel,  John W. Rosenblum,  Robert L.  Strickland,  and Anne Marie Whittemore
served  as  members  of the  Executive  Compensation  Committee.  None of  these
directors are officers or employees of the Company.  No executive officer of the
Company is a director or executive  officer of any other  corporation that has a
director  or  executive  officer  who is also a director of the Company or board
committee member.

     Mr.  Menschel is a limited  partner of The Goldman  Sachs Group,  L.P.,  an
investment  banking firm. During 1996,  Goldman,  Sachs & Co. performed services
for the Company,  including securities brokerage services.  Mr. Menschel did not
share in any payment for these services.


                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

     Summary   Compensation  Table.  The  following  table  sets  forth  certain
information  concerning the  compensation  for the last three  completed  fiscal
years of the chief  executive  officer  and the four  executive  officers of the
Company who, in addition to the chief  executive  officer,  received the highest
compensation during 1996.


                                       8
<PAGE>

<TABLE>
                           SUMMARY COMPENSATION TABLE

<CAPTION>

                                                              Long-Term           All Other
                             Annual Compensation (1)     Compensation Awards    Compensation(4)
                             -----------------------     -------------------    ---------------
<S>                     <C>      <C>         <C>            <C>                     <C>    

Name and                                                 Securities Underlying
Principal Position     Year     Salary       Bonus (2)   Options Granted (#)(3)
- ------------------     ----     ------       ---------   ----------------------

George J. Collins      1996     $325,000    $1,500,000         -0-                $24,000
President, Chief Exec- 1995      325,000     1,300,000         -0-                 24,000
utive Officer and      1994      325,000     1,250,000         -0-                 22,500
Managing Director

James S. Riepe         1996      275,000     1,500,000         -0-                 22,500
Managing Director      1995      275,000     1,300,000        200,000              22,500
                       1994      275,000     1,250,000         -0-                 22,500

George A. Roche        1996      275,000     1,500,000         -0-                 24,000
Chief Financial Offic- 1995      275,000     1,300,000        200,000              24,000
er and Managing        1994      275,000     1,250,000         -0-                 22,500
Director

M. David Testa         1996      275,000     1,500,000         -0-                 26,625
Managing Director      1995      275,000     1,300,000         -0-                 26,625
                       1994      275,000     1,250,000        600,000              26,625

James A.C. Kennedy     1996      250,000     1,200,000         50,000              26,625
Managing Director      1995      250,000     900,000           50,000              26,625
                       1994      237,500     700,000           34,000              26,438

</TABLE>

(1)  No officer named in the Summary Compensation Table received any perquisites
     and other personal benefits,  securities or property,  the aggregate amount
     of which  exceeded the lesser of either  $50,000 or 10% of the total annual
     salary and bonus reported for 1996 in the Summary Compensation Table.

(2)  Bonuses  for 1996 and 1995 were paid  pursuant to the  Company's  Executive
     Incentive  Compensation  Plan.  For 1994,  bonuses were  determined  by the
     Executive Compensation Committee based upon individual, group and corporate
     performance.  Bonuses  vary  significantly  from  year  to year  and  among
     eligible employees. See "Report of the Executive Compensation Committee."

(3)  The number of shares  subject to options have been  adjusted in  accordance
     with the terms of the options for the two-for-one  stock split effective at
     the close of business on April 30, 1996.

(4)  Included in other compensation is a $22,500  contribution for each of 1996,
     1995  and  1994  for  each  of  the  named  individuals  to  the  Company's
     tax-qualified profit sharing plan, which provides retirement benefits based
     on the investment performance of each participant's account under the plan.
     Also includes $1,500 in directors fees paid by a wholly owned subsidiary of
     the Company to each of Mr.  Collins and Mr. Roche in 1996 and 1995;  $4,125
     in employer matching  contributions under the Company's 1986 Employee Stock
     Purchase  Plan for Mr. Testa for each of 1996,  1995 and 1994;  and $4,125,
     $4,125, and $3,938 in employer matching  contributions  under the Company's
     1986 Employee Stock Purchase Plan for Mr. Kennedy for 1996,  1995 and 1994,
     respectively.



                                       9
<PAGE>

     Option Grants Table.  The  following  table sets forth certain  information
relating to options  granted to purchase  shares of Common Stock of the Company.
Options generally become exercisable on the first through fifth anniversaries of
the date of grant,  with the exception of the 1994 option award to Mr. Testa and
the 1995 option awards to Mr. Roche and Mr. Riepe,  which become  exercisable on
the third through fifth  anniversaries  of the date of grant.  In December 1995,
the Executive Compensation Committee (the "Committee") adopted amendments to all
existing  option  agreements  under  the  Company's  1986,  1990 and 1993  Stock
Incentive  Plans  providing  that such  options and any  options  granted in the
future to current option holders will become exercisable in full for a period of
one year  following  certain  specified  changes in  control  of the  Company or
approval by the Board of Directors of certain transactions leading to changes in
control, subject to the ability of the Committee to rescind such acceleration of
exercisability  for a  specified  period  following  any  triggering  event.  In
addition,  the Company's  stock option plans  provide the  Committee  with broad
discretion to accelerate the exercisability of options.


                        OPTION GRANTS IN LAST FISCAL YEAR

                                Individual Grants

<TABLE>

<CAPTION>
                  Number of   Percent of                                   Potential Realizable Value at As-
                 Securities   Total Options                                  sumed Annual Rates of Stock Price
                 Underlying   Granted to      Exercise or                     Appreciation for Option Term (2)
                   Options    Employees in    Base Price       Expiration
Name             Granted (#)   Fiscal Year     (Per Share)(1)     Date                5%         10%
- ----            -----------   -----------     --------------     ----                --         ---

<S>                 <C>            <C>            <C>            <C>                 <C>        <C>

George J. Collins      0            0%          N/A              N/A                 $0          $0
  
James S. Riepe         0            0%          N/A              N/A                  0           0

George A. Roche        0            0%          N/A              N/A                  0           0

M. David Testa         0            0%          N/A              N/A                  0           0

James A.C. Kennedy  50,000       2.65%        $36.00        11/17/06          1,132,000   2,868,500

</TABLE>


(1)  Options were granted at 100% of fair market value on the date of grant.

(2)  The  dollar  amounts  set  forth  under  these  columns  are the  result of
     calculations  of assumed  annual  rates of stock  price  appreciation  from
     November 18, 1996 (the date of grant of the 1996 option awards) to November
     17,  2006 (the  date of  expiration  of such  options)  of 5% and 10%,  the
     assumed  rates  required  under the rules of the  Securities  and  Exchange
     Commission. Based on these assumed annual rates of stock price appreciation
     of 5% and 10%, the Company's  stock price at November 17, 2006 is projected
     to be $58.64 and $93.37,  respectively.  These assumptions are not intended
     to forecast future  appreciation of the Company's stock price.  Indeed, the
     Company's  stock  price may  increase  or  decrease  in value over the time
     period set forth above. The potential realizable value computation does not
     take into  account  federal  or state  income  tax  consequences  of option
     exercises or sales of appreciated stock.



                                       10
<PAGE>

        Aggregated Option Exercises and Fiscal Year-End Option Values Table. The
following table sets forth certain information  concerning the exercise of stock
options,  the number of unexercised options and the value of unexercised options
at the end of 1996 for the executive  officers whose compensation is reported in
the  Summary  Compensation  Table.  Value is  considered  to be,  in the case of
exercised  options,  the  difference  between the exercise  price and the market
price on the date of  exercise,  and, in the case of  unexercised  options,  the
difference between the exercise price and market price on December 31, 1996.



                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR END OPTION VALUES


<TABLE>
<CAPTION>
                                                     Number of Secur-
                                                     ities Underlying       Value of Unexercised
                                                   Unexercised Options      "In-the-Money" Options
                                                  at December 31, 1996      at December 31, 1996
                 Shares Acquired         Value          (Exercisable/       (Exercisable/
Name            Upon Exercise (1)     Realized      Unexercisable) (1)      Unexercisable) (2)

<S>                     <C>               <C>                 <C>                 <C>     

George J. Collins               0           $0          141,200/32,800          $4,958,825/$988,050

James S. Riepe              8,000      294,000         106,400/233,600          3,490,150/4,509,100

George A. Roche            11,200      352,400          82,800/233,600          2,666,950/4,509,100

M. David Testa              8,300      298,800          89,300/633,600         2,891,650/17,459,100

James A.C. Kennedy         16,000      344,500         201,912/130,000          7,037,898/2,233,550


</TABLE>


(1)  All share and per share figures have been  adjusted in accordance  with the
     terms of the options for the two-for-one stock split effective at the close
     of business on April 30, 1996.

(2)      An "In-the-Money" option is an option for which the option price of the
         underlying  stock is less than the market  price at December  31, 1996,
         and all of the value shown reflects stock price  appreciation since the
         granting of the option.  The closing  market  price of the Common Stock
         was $43.50 per share on December 31, 1996.



                                       11
<PAGE>

     Compensation  of Directors.  Directors who are also officers do not receive
directors' fees. Each independent  director received a $50,000 retainer for 1996
services as a director and board committee member.

     Pursuant to the 1995 Directors  Stock Option Plan approved by  stockholders
on April 6, 1995, each of Messrs. Halbkat, Menschel,  Rosenblum,  Strickland and
Walsh and Mrs.  Whittemore  received  options to purchase 4,000 shares of Common
Stock at $28.50 per share (the last reported  sale price on April 25, 1996;  the
number of options and price has been adjusted to reflect the  two-for-one  stock
split effective at the close of business on April 30, 1996).


Report of the Executive Compensation Committee

     The  Executive  Compensation  Committee  of the  Board  of  Directors  (the
"Committee"),   composed  during  1996  of  all  of  the  Company's  independent
directors, is responsible to the Board and by extension to the stockholders for:
(i)  determination  of the  compensation of the chief executive  officer and the
other  managing  directors  who are also  members  of the  Company's  Management
Committee  (collectively,  the "Senior Executive Officers") as well as any other
officers  who are  also  members  of the  Company's  Board  of  Directors;  (ii)
administration  of the  Company's  Executive  Incentive  Compensation  Plan (the
"Incentive Plan");  (iii) administration of the Company's stock incentive plans;
and (iv) review and approval of the compensation  policies and general levels of
compensation  for the  Company's  remaining  managing  directors  and  other key
employees,   for  whom   individual   compensation   decisions  are  made  by  a
management-level compensation committee.

     The Committee has  acknowledged  since its  inception  that the  investment
management and securities industries are highly competitive and that experienced
professionals  have significant  career  mobility.  Its members believe that the
ability to attract,  retain, and provide appropriate  incentives for the highest
quality professional  personnel is essential to retain the Company's competitive
position  in the mutual fund and  investment  management  industry,  and thereby
provide for the long-term success of the Company.

     The  Committee  believes  that  competitive  levels  of cash  compensation,
together with equity  incentive  programs that are consistent  with  stockholder
interests,  are  necessary  for the  motivation  and  retention of the Company's
professional  personnel.  The  Company's  compensation  programs  are  keyed  to
achievement, as determined by the Committee, of short- and long-term performance
goals.

     During 1996, base salaries for each of the  individuals  named in the table
on page __ (the "Named Officers") were unchanged from the prior year. Consistent
with compensation  practices generally applied in the investment  management and


                                       12
<PAGE>

other financial services  industries with which the Company competes for talent,
base  salaries for the Named  Officers  are  intended to form a  relatively  low
percentage  (substantially  below 50%) of total cash compensation with the major
portion of cash compensation intended to be derived from payments made under the
Incentive Plan,  provided,  of course,  that the performance  goals  established
under the Incentive Plan are met.

     The Incentive  Plan,  recommended by the Board of Directors and approved by
stockholders in 1995,  establishes a pool (the  "Incentive  Pool") which relates
incentives  to the Company's  Income before Income Taxes and Minority  Interests
for that year ("Adjusted  Earnings"),  subject to a requirement that a threshold
ratio of net income to average  stockholders'  equity (the  "Threshold  ROE") is
attained.  The Incentive  Pool,  subject to reduction based on the Threshold ROE
target, is computed as follows:  (1) for Adjusted Earnings up to $25 million, 5%
of  Adjusted  Earnings;  (2) for  Adjusted  Earnings  above $25  million  to $50
million,  an additional 7% of Adjusted  Earnings;  and (3) for Adjusted Earnings
above $50 million,  an additional 8% of Adjusted  Earnings.  Thus, the Incentive
Plan  establishes a maximum  cumulative  Incentive Pool of $3,000,000 plus 8% of
Adjusted  Earnings  over  $50  million.  For  purposes  of the  Incentive  Plan,
Threshold  ROE for the year is the ratio of annual  net  income  (excluding  the
effect of extraordinary items under generally accepted accounting principles) to
average  stockholders'  equity  for the  year.  The  Threshold  ROE that must be
attained to permit the maximum cumulative Incentive Pool to be payable under the
Incentive  Plan is 20%. If the  Company's  Threshold ROE is less than 20% but at
least 10%,  for each full  percentage  point  shortfall  the maximum  cumulative
Incentive Pool is reduced by five percentage points. If the Company's  Threshold
ROE falls below 10%, there shall be no Incentive Pool, and no bonus payment will
be made from the Incentive Pool for that fiscal year.

     As  contemplated by the Incentive Plan, the Committee at the outset of 1996
designated six executive officers (the chief executive officer,  the three other
Senior  Executive  Officers,  and two other  managing  directors) as eligible to
participate  in the Plan for  1996.  The  Committee  also  determined  that each
particular  participant  would  be  eligible  to  receive  a  specified  maximum
percentage of the available  Incentive Pool, which percentages  varied among the
participants.  In accordance with the Incentive Plan, the Committee reviewed the
requirements  established by the Plan for determining  incentive awards and also
determined  and  certified  that each of the Plan's  performance  goals had been
satisfied  before it approved and permitted  payment of bonuses  pursuant to the
Plan.  Hence, the Committee  expects that all payments pursuant to the Incentive
Plan will be  deductible  in  accordance  with  Section  162(m) of the  Internal
Revenue  Code of 1986,  as amended,  and all other  compensation  payable to the
Named Executive Officers for 1996 performance similarly will be deductible.

     The  Committee  determined to award each of the Senior  Executive  Officers
incentive  compensation  in an amount less than the maximum amount that would be
permitted  to be  paid  under  the  Incentive  Plan  for  1996.  In  making  its


                                       13
<PAGE>

determinations,  the  Committee  noted  that the  Company  had  achieved  record
revenues,  earnings,  and earnings per share and had attained a return on equity
substantially   in  excess  of  the  Threshold  ROE.  The  Committee  also  gave
consideration to a series of specific,  qualitative  performance factors that it
believed reflected the Senior Executive and Named Officers' performance but were
not capable of precise measurement,  including relative investment  performance,
marketing  effectiveness,  management of corporate assets,  expense control, and
corporate infrastructure  development.  The Committee determined that the Senior
Executive and Named Officers each had demonstrated superior long-term management
performance  in these areas.  In making its decision to award payments under the
Incentive Plan that are less than the maximum amounts  permitted,  the Committee
took into consideration the Company's historical  compensation  policies as well
as financial industry  compensation  trends. The Committee also noted, as it has
done in the past,  that it could determine to award payment of a greater portion
or all of the incentive pool in a year when the Company's financial  performance
might  not be as  strong  as it has  been in 1996 and  recent  years in order to
maintain a competitive compensation structure and thus retain key personnel.

     In establishing the compensation of the Named Officers,  the Committee took
into account the fact that the four Senior  Executive  Officers  during 1996 had
broad  Company-wide  management  responsibilities  as  well  as  line  operating
responsibilities.  Each of these  individuals has been a member of the Company's
Management  Committee since 1984. A larger base salary for Mr. Collins reflected
the  additional  responsibilities  inherent in his  position as Chief  Executive
Officer.  The four Senior  Executive  Officers  were viewed as making  generally
equivalent  Company-wide  contributions to 1996 performance.  In the case of Mr.
Kennedy,  the Committee took into  consideration  Mr. Kennedy's  contribution as
head of the Company's Equity Research  Division to the Company's strong domestic
equity investment performance and growth in assets under management during 1996.
The Committee noted that many investment professionals, including certain senior
portfolio  managers who were not designated as participants in the Plan for 1996
and  are   compensated   under  other   incentive   compensation   programs  and
arrangements, also were significant contributors to this performance.

     In 1996, the Committee determined not to make stock option awards to any of
the Senior  Executive  Officers,  in part so that the 1996 stock  option  awards
could be directed  to a broad  number of officers  and  employees  as a means of
further  aligning their interests with those of the Company's  stockholders  and
increasing the potential ownership of active employees and managers.  Consistent
with this objective, Mr. Kennedy received an option to purchase 50,000 shares of
Common Stock at an exercise price of $36.00 per share.

     The Committee has compared the  Company's  compensation  levels to relevant
publicly  available data for the investment  management,  securities,  and other
financial service industries and has found the Company's  compensation levels to
be competitive. Certain of these companies are included in the CRSP Total Return


                                       14
<PAGE>

Index for Nasdaq  Financial  Stocks shown in the Stock  Performance  Chart which
follows.  The Company  believes it competes  for  executive  talent with a large
number  of  investment  management,  securities,  and other  financial  services
companies,  some  of  which  are  privately  owned  and  others  of  which  have
significantly larger market capitalization than the Company. The practice of the
Company and the Committee is to review available  compensation data from a large
universe of financial services companies.  The Committee receives the assistance
of  an  independent   compensation   consulting  firm  in  comparing   executive
compensation  and policies of the Company with those of other public  companies,
including  companies which compete with the Company for talent.  The Committee's
goal is to  maintain  compensation  programs  which are  competitive  within the
financial services industry.

     The Executive Compensation Committee believes that 1996 compensation levels
disclosed in this proxy statement are reasonable and appropriate in light of the
Company's strong performance.

                                           Philip C. Walsh, Chairman
                                           James E. Halbkat, Jr.
                                           Richard L. Menschel
                                           John W. Rosenblum
                                           Robert L. Strickland
                                           Anne Marie Whittemore


                             STOCK PERFORMANCE CHART

     As part of the proxy  statement  disclosure  requirements  mandated  by the
Securities  and  Exchange  Commission,  the  Company  is  required  to provide a
five-year  comparison of the cumulative total  stockholder  return on its Common
Stock with that of a broad equity  market index and either a published  industry
index or a Company-constructed peer group index.

     The following chart compares the yearly percentage change in the cumulative
total  stockholder  return on the  Company's  Common Stock during the five years
ended  December  31,  1996 with the  cumulative  total  return on the CRSP Total
Return Index for the Nasdaq Stock Market (US  Companies),  the CRSP Total Return
Index for Nasdaq Financial Stocks, the S&P 500 Index, and the S&P Mid-Cap Index.
The  comparison  assumes $100 was invested on December 31, 1991 in the Company's
Common Stock and in each of the foregoing  indices and that all  dividends  were
reinvested.

     There can be no  assurance  as to future  trends  in the  cumulative  total
return of the Company's  Common Stock or of the following  indices.  The Company
does not make or endorse any predictions as to future stock performance.



                                       15
<PAGE>

INSERT LINEGRAPH - GRAPH PLOT POINTS
<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------
                           1991    1992    1993     1994     1995     1996
- --------------------------------------------------------------------------------
<S>                         <C>     <C>     <C>      <C>      <C>     <C>
T. Rowe Price
Associates, Inc.           $100    $103    $134     $141     $235     $421

CRSP Total Return Index
for the Nasdaq Stock        100     116     134      131      185      227
Market (US Companies) (1)

CRSP Total Return Index
for Nasdaq Financial        100     143     166      167      243      311
Stocks (1)

S&P 500 Index (2)           100     108     118      120      165      203

S&P Mid-Cap Index (3)       100     112     128      123      161      192


</TABLE>


(1)  The CRSP Total Return Index for the Nasdaq Stock Market (US  Companies)  is
     an index  comprising  all  domestic  common  shares  traded  on the  Nasdaq
     National Market(R) and the Nasdaq SmallCap Marketsm.  The CRSP Total Return
     Index for Nasdaq  Financial  Stocks is an index  comprising  all  financial
     company American  Depository  Receipts,  domestic common shares and foreign
     common  shares  traded on the  Nasdaq  National  Market(R)  and the  Nasdaq
     SmallCap Marketsm, and represents SIC Codes 60 through 67. The Company will
     provide  the names of  companies  included  in this index upon the  written
     request  of  any  stockholder.  Such  request  should  be  directed  to the
     secretary of the  Company.  These  indices were  prepared for Nasdaq by the
     Center for Research in  Securities  Prices  ("CRSP") at the  University  of
     Chicago  and  distributed  to  Nasdaq-listed  companies  to assist  them in
     complying  with proxy rule  disclosure  requirements.  The  Company has not
     independently verified the computation of these total return indices.

(2)  Total  return  performance  for the S&P 500 Index  provided  by  Standard &
     Poor's.

(3)  Total return  performance  for the S&P Mid-Cap Index provided by Standard &
     Poor's.


                 CERTAIN OWNERSHIP OF THE COMPANY'S COMMON STOCK

     The  Company  has no  knowledge  at this time of any  individual  or entity
owning, beneficially or otherwise, 5% or more of the outstanding Common Stock of
the Company.


                      SELECTION OF INDEPENDENT ACCOUNTANTS

     The  Board  of  Directors,  pursuant  to the  recommendation  of its  Audit
Committee,  has selected  Price  Waterhouse  LLP,  independent  accountants,  to
examine the financial  statements of the Company for the 1997 fiscal year.  This
firm has served as independent  accountants of the Company since 1985. A partner


                                       16
<PAGE>

of the firm will be present at the annual  meeting and  available  to respond to
appropriate  questions,  and will have an  opportunity to make a statement if he
desires to do so.

     In 1996, Price Waterhouse performed various  professional  services for the
Company,  including completion of the examination of financial statements of the
Company for 1995,  preliminary work on the examination for 1996, and preparation
of  corporate  tax  returns.   Price  Waterhouse  also  examines  the  financial
statements of  approximately  46% of the Price Funds as well as other  sponsored
investment products.

     The Audit  Committee of the Board of Directors of the Company  approved the
audit services  provided by Price  Waterhouse and the related fees and took into
consideration the non-audit services provided by Price Waterhouse. The Committee
considered the possible effect of these non-audit  services on the  independence
of Price  Waterhouse  and concluded  that there was no material  effect upon the
firm's independence.


                              STOCKHOLDER PROPOSALS

     Stockholder  proposals  intended to be presented at the 1998 annual meeting
must be received by the Company for inclusion in the Company's  proxy  statement
and proxy relating to that meeting by November 7, 1997.


                                  OTHER MATTERS

     The Board of  Directors  of the  Company  knows of no other  matters  to be
presented for action at the meeting other than those mentioned  above.  However,
if any other matters  properly come before the meeting,  it is intended that the
persons  named in the  accompanying  proxy  will vote on such  other  matters in
accordance with their judgment of the best interests of the Company.



                                       17
<PAGE>


                          T. ROWE PRICE ASSOCIATES INC.

          Revocable Proxy Solicited on Behalf of the Board of Directors


     THE  UNDERSIGNED  STOCKHOLDER  of T. Rowe  Price  Associates,  Inc.  hereby
appoints James S. Riepe, George A. Roche and M. David Testa the lawful attorneys
and  proxies of the  undersigned  with full power of  substitution  to vote,  as
designated  on the reverse side,  all shares of Common Stock of the  Corporation
which the  undersigned is entitled to vote at the Annual Meeting of Stockholders
to be held on  Thursday,  April 17,  1997,  at 10:00  a.m.,  at the  Renaissance
Harborplace Hotel, 202 East Pratt Street, Baltimore,  Maryland 21202, and at any
and all adjournments and  postponements  thereof with respect to the matters set
forth on the  reverse  side and  described  in the Notice of Annual  Meeting and
Proxy Statement dated March 7, 1997, receipt of which is hereby acknowledged.

     This Proxy,  when properly  completed  and  returned,  will be voted in the
manner directed herein by the undersigned stockholder. IF NO DIRECTION IS GIVEN,
THIS PROXY WILL BE VOTED "FOR" THE  NOMINEES  LISTED ON THE REVERSE SIDE AND, IN
THE DISCRETION OF THE PROXY HOLDER,  ON SUCH OTHER BUSINESS AS MAY PROPERLY COME
BEFORE THE MEETING AND AT ANY ADJOURNMENTS AND POSTPONEMENTS THEREOF.

           (continued and to be dated and signed on the reverse side)



                                       18
<PAGE>


                          (continued from reverse side)

      (1)     ELECTION OF DIRECTORS

              [ ] FOR the election of all nominees listed below

              [ ] WITHHOLD authority to vote for all nominees listed below

              [ ] EXCEPTIONS (To withhold  authority for any individual nominee
                  listed below, mark the "Exceptions" box and strike a line
                  through that nominee's name.)

                  Nominees: George J. Collins, James E. Halbkat, Jr., Henry H.
                  Hopkins,  James A.C.  Kennedy,  John H. Laporte,  Richard L.
                  Menschel,  William T.  Reynolds,  James S. Riepe,  George A.
                  Roche,  Brian  C.  Rogers,  John  W.  Rosenblum,  Robert  L.
                  Strickland,  M. David Testa,  Philip C. Walsh and Anne Marie
                  Whittemore

          (2)  IN THEIR DISCRETION, the proxies are authorized to vote upon such
               other business as may properly come before the meeting and at any
               adjournments and postponements thereof.

                                        Please  date  and sign  exactly  as your
                                        name  appears to the left.  When signing
                                        as  a   fiduciary,   representative   or
                                        corporate  officer,  give full  title as
                                        such. If you receive more than one proxy
                                        card,  please  sign and return all cards
                                        received.

                                        Dated:_________________________________



                                        _______________________________________
                                                         Signature


                                        _______________________________________
                                                 Signature if held jointly


                                    PLEASE PROMPTLY SIGN, DATE, AND RETURN THE
                                    PROXY CARD IN THE ENCLOSED ENVELOPE.



                                       19
<PAGE>


                                      LOGO


                         T. ROWE PRICE ASSOCIATES, INC.

                         ANNUAL MEETING OF STOCKHOLDERS
                                 April 17, 1997
                          Renaissance Harborplace Hotel
                               202 E. Pratt Street
                            Baltimore, Maryland 21202


          100 E. PRATT STREET IS LOCATED ACROSS FROM BALTIMORE'S INNER
          HARBOR. IT IS BOUNDED ON THE NORTH BY LOMBARD STREET, ON THE
          WEST BY LIGHT STREET, AND ON THE EAST BY CALVERT STREET.
          PARKING IS AVAILABLE IN THE HOTEL'S UNDERGROUND GARAGE. (The
          Corporation will provide a voucher for one hour of free
          parking for non-employee stockholders who attend the annual
          meeting.)

DIRECTIONS
- ----------

From the south:  Take I-95 north to I-395  (downtown)  directly  into  Baltimore
City.  Turn right on Pratt  Street and then left on  Calvert  Street.  The hotel
parking garage entrance is on the right side of Calvert Street  approximately 50
feet before the next traffic light at Lombard Street.

From the north: Take I-83 (Jones Falls Expressway) directly into Baltimore City.
Turn right on Lombard Street.  Proceed for  approximately 2/3 mile and then turn
left on South Street and right into the hotel's parking garage.

From the west:  Take  Route 40  (Baltimore  National  Pike) east  directly  into
Baltimore  City  (Edmondson  Avenue to  Mulberry  Street).  Turn right on Martin
Luther King Boulevard.  Proceed south for  approximately  1/2 mile and then turn
left (east) on Pratt Street.  Proceed east on Pratt Street for approximately 7/8
mile and then left on Calvert Street.  Refer to "From the south"  directions for
the location of the hotel's parking garage.

From the east:  Take I-95 south through the Inner Harbor  Tunnel.  Exit at I-395
(downtown)  directly into  Baltimore  City.  Turn right on Pratt Street and then
left on Calvert Street. Refer to "From the south" directions for the location of
the hotel's parking garage.




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