AMPLICON INC
DEF 14A, 1994-11-14
COMPUTER RENTAL & LEASING
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                       AMPLICON, INC.
              5 Hutton Centre Drive, Suite 500
                    Santa Ana, CA  92707
                              
                              
               ANNUAL MEETING OF SHAREHOLDERS
               TO BE HELD ON NOVEMBER 7, 1994
                              
                              
                       PROXY STATEMENT
                   SOLICITATION OF PROXIES

      The  accompanying proxy is solicited by the  Board  of
Directors  of  Amplicon, Inc. (the "Company" or  "Amplicon")
for  use at the Company's Annual Meeting of Shareholders  to
be  held  at the Company's corporate offices at Five  Hutton
Centre  Drive, Suite 500, Santa Ana, California  on  Monday,
November 7, 1994 10:00 a.m., local time, and at any and  all
adjournments  thereof.   All  shares  represented  by   each
properly executed, unrevoked proxy received in time for  the
Annual  Meeting  will  be  voted  in  the  manner  specified
therein.  Any shareholder has the power to revoke his or her
proxy at any time before the Annual Meeting.  A proxy may be
revoked by delivering a written notice of revocation to  the
Secretary of the Company, by a subsequent proxy executed  by
the  person executing the proxy and presented to the  Annual
Meeting or by attendance at the Annual Meeting and voting in
person by the person executing the proxy.

      This  Proxy Statement is being mailed to the Company's
shareholders on or about October 14, 1994.  The solicitation
of proxies will be made by mail and expenses will be paid by
the   Company,  and  will  include  forwarding  solicitation
materials regarding the meeting to beneficial owners of  the
Company's Common Stock.  Further solicitation of proxies may
be  made  by  telephone  or  oral  communication  with  some
shareholders.  All such further solicitation will be made by
the   Company's  regular  employees  who  will  not  receive
additional compensation for that solicitation.  The  mailing
address of the Company's principal executive offices is Five
Hutton Centre Drive, Suite 500, Santa Ana, California 92707.
                              
                             
            OUTSTANDING SHARES AND VOTING RIGHTS

      Only holders of record of the 5,857,022 shares of  the
Company's Common Stock outstanding at the close of  business
on  September 23, 1994, the record date with respect to this
solicitation, will be entitled to notice of and to  vote  at
the  Annual  Meeting  and  any  adjournments  thereof.    No
shareholder  will be entitled to cumulate votes (i.e.,  cast
for any candidate for election to the Board of Directors,  a
number of votes greater than the number of the shareholder's
shares) unless the names of the candidate or candidates have
been  placed  in  nomination prior to  the  voting  and  the
shareholder is given notice at the meeting, prior to voting,
of  the  shareholder's intention to cumulate votes.  If  any
one  shareholder has given such notice, all shareholders may
cumulate their votes for candidates who have been nominated.
If  voting for directors is conducted by cumulative  voting,
each  share will be entitled to a number of votes  equal  to
the  number of directors to be elected and the votes may  be
cast for a single candidate or  may be distributed among two
or  more  candidates in such proportions as the  shareholder
may determine.  In the event of cumulative voting, the proxy
holders  intend to distribute the votes represented  by  the
proxies  solicited hereby in such proportions  as  they  see
fit.   If the voting is not  conducted by cumulative voting,
each share will be entitled to one vote and the holders   of
the  majority  of the shares voting at the meeting  will  be
able to elect all of the directors if they choose to do  so.
In  such  event, the other shareholders will  be  unable  to
elect  any  director.  The candidates receiving the  highest
number  of  votes,  up  to the number  of  directors  to  be
elected, will be elected.  On all other matters, each  share
is entitled to one vote.
<PAGE>
                   PRINCIPAL SHAREHOLDERS

     The following table sets forth as of September 23, 1994
certain  information  as  to the number  of  shares  of  the
Company's Common Stock beneficially owned by each person who
is  known by the Company to beneficially own more than  five
percent  of  the outstanding shares of the Company's  Common
Stock and by all directors and officers as a group.
<TABLE>
<CAPTION>
                                        
                         Amount of the Company's   Percent of the Company's
Name and Address             Common Stock               Common Stock
of Beneficial Owners       Beneficially Owned        Beneficially Owned
<S>                          <C>                            <C>
Patrick E. Paddon            3,415,664 <F1>                 56.9%
  c/o Amplicon, Inc.
  5 Hutton Centre Drive
  Santa Ana, CA  92707
Glen T. Tsuma                  731,386                      12.5%
  c/o Amplicon, Inc.
  5 Hutton Centre Drive
  Santa Ana, CA  92707
Twin Oaks Partners             457,550                       7.8%                              
  c/o McGrath, Doyle &
  Phair
  150 Broadway
  New York, N.Y. 10038
All Directors and            4,216,950 <F2>                 69.5%
Officers as a                                   
Group (6 persons)
<FN>
<F1> With respect to 150,000 of such shares, Mr. Paddon
     has sole voting power only.  Includes options to purchase
     150,000 shares which are exercisable within 60 days of
     September 23, 1994.
<F2> Includes options to purchase 214,000 shares which
     are exercisable within 60 days of September 23, 1994.
</FN>
</TABLE>
                              
                    ELECTION OF DIRECTORS

      Directors  are  elected  at  each  Annual  Meeting  of
Shareholders   and   hold  office  until  their   respective
successors  are  duly  elected  and  qualified.  It  is  the
intention  of  the  persons named in the  enclosed  form  of
proxy,  unless the proxy specifies otherwise,  to  vote  the
shares  represented  by the proxy for the  election  of  the
nominees  set forth below.  Although it is anticipated  that
each  nominee  will  be available to serve  as  a  director,
should  any nominee become unavailable to serve, the proxies
will be voted for such other person as may be designated  by
the Company's Board of Directors.

      The nominees for the Board of Directors are Patrick E.
Paddon,  Glen T. Tsuma, Michael H. Lowry, and Harris Ravine.
Certain information as of September 23, 1994 with respect to
the  nominees   for  election as  directors,  including  the
number  of shares of the Company's Common Stock beneficially
owned by each of them as of September 23, 1994, is set forth
under "Directors and Executive Officers" below.

      The  Board of Directors met five times during the year
ended  June 30, 1994.  The Board has established  Audit  and
Stock  Option  Committees. The Audit Committee  consists  of
Messrs.  Tsuma,  Lowry and Ravine. The Audit  Committee  has
responsibility  for  consulting with the Company's  officers
regarding the scope of the auditor's examination and  review
of  the  annual financial statements and accounting policies
of  the  Company.  The Audit Committee met twice during  the
year  ended  June  30,  1994. The  Stock  Option  Committee,
composed  of  Messrs. Tsuma, Paddon  and Conrad F.  Hohener,
III,  makes  recommendations to the Board of Directors  with
regard  to  the granting of stock options. The Stock  Option
Committee  met  four times during the year  ended  June  30,
1994. All board and committee meetings were attended by each
director who was a director at the time of such meeting. The
entire  Board  of  Directors of the Company  serves  as  the
Compensation Committee.
<PAGE>

      Directors  who  are employees of the  Company  do  not
receive  any fees for their services as directors. Directors
of  the  Company who are not employees are paid a  quarterly
retainer of $2,500 plus expenses.

              DIRECTORS AND EXECUTIVE OFFICERS

     Current members of the Board of Directors and executive
officers, together with certain information regarding  them,
are as follows:
<TABLE>
<CAPTION>
                                             Shares of            Percent of
                                            Common Stock         Common Stock
Name                Age  Position        Beneficially Owned  Beneficially Owned
<S>                  <C> <C>                    <C>                    <C>  
Patrick E. Paddon    43  Chief Executive        3,415,664<F1>          56.9%
                         Officer, President,    
                         Director
Glen T. Tsuma        41  Chief Operating          731,386              12.5%
                         Officer, Secretary,
                         Director
Michael H. Lowry     49  Director                   6,000<F2>           <F5>
                                                           
Harris Ravine        51  Director                    -                  <F5>
                                                           
Thomas M. Cannon     46  Senior Vice President     40,500<F3>           <F5>
                         President -            
                         Marketing and Sales
                                                           
S. Leslie Jewett     39  Chief Financial Officer   23,400<F4>           <F5>
                                                
<FN>
<F1> With  respect to 150,000 of such shares, Mr.  Paddon
     has  sole  voting power only. Includes options to purchase
     150,000  shares which are exercisable within  60  days  of
     September 23, 1994.
<F2> Includes options to purchase 4,000 shares which  are
     exercisable within 60 days of September 23, 1994.
<F3> Includes options to purchase 40,000 shares which are
     exercisable within 60 days of September 23, 1994.
<F4> Includes options to purchase 20,000 shares which are
     exercisable within 60 days of September 23, 1994.
<F5> Less than one percent.
</FN>
</TABLE>

      PATRICK E. PADDON founded Amplicon in 1977  and  has
served as the President and a director of the Company  since
its inception.  Prior to 1977, Mr. Paddon was the Manager of
Corporate   Planning   and  Budgets  at   Business   Systems
Technologies,   a   manufacturer  of   IBM   plug-compatible
peripheral  equipment.  Mr. Paddon  is  the  spouse  of  Ms.
Jewett.

      GLEN T. TSUMA joined the Company in May 1981 and since
that  time  has  served  as  Vice President,  Treasurer  and
director,  and  additionally as Secretary effective  October
17, 1991.  Effective August 10, 1989, Mr. Tsuma became Chief
Operating   Officer  of  the  Company.   Prior  to   joining
Amplicon,  he  was  an  audit manager with  Arthur  Young  &
Company.

      MICHAEL H. LOWRY was elected to the Board of Directors
in  August 1992. Mr. Lowry is a Managing Director of  Nomura
Securities International, Inc., an investment banking  firm.
Prior  to  joining Nomura Securities in February  1994,  Mr.
Lowry  had been employed by the investment banking  firm  of
Bear  Stearns  &  Co., Inc. from 1991 to  1993  and  by  the
investment   banking   firm  of  Kidder,   Peabody   &   Co.
Incorporated from 1970 to 1990.

      HARRIS RAVINE was elected to the Board of Directors in
February  1994. Mr. Ravine is Technology Investment  Officer
with  The  Broe Companies, a real estate investment company.
Prior to joining the Broe Companies in June 1994, Mr. Ravine
was  employed by Storage Technology Corporation, a  computer
manufacturer,  in  various capacities,  including  Executive
Vice  President,  Chief  Administrative  Officer  and  Group
Officer for Midrange Markets from June 1992 to January 1994,
Executive  Vice President -- Europe, Africa and  Middle-East
from  March 1991 to June 1992, and Executive Vice  President
and Chief Financial Officer from June 1989 to March 1991.
<PAGE>

      THOMAS M. CANNON joined the Company in July 1991  and
since  that  time  has  served as Senior  Vice  President  -
Marketing  and Sales. Prior to joining Amplicon,  he  was  a
partner  and chief executive officer of Cardiff Capital,  an
investment banking and consulting firm, from August 1988  to
June  1991  and   president and chief executive  of  Gascard
Inc.,  an  electronics  processing and information  services
company,  from  July 1985 to July 1988. Prior  thereto,  Mr.
Cannon  had been senior vice president, marketing and sales,
for  First  Data  Resources and spent 10  years  in  various
executive   marketing   and   management   positions    with
International Business Machines Corporation.

      S.  LESLIE JEWETT joined the Company in September 1991
as  Vice President - Finance.  In April 1994, Ms. Jewett was
named  Chief Financial Officer of the Company. From 1981  to
1990,  she  held  various management  positions  at  Kidder,
Peabody & Co. Incorporated, including senior vice president,
corporate  finance.  Ms. Jewett has  a  BA  from  Swarthmore
College  and  an  MBA  from Stanford  University  and  is  a
director of Geonex Corporation. Ms. Jewett is the spouse  of
Mr. Paddon.

Executive Compensation

      The following table discloses compensation paid by the
Company  to  the Chief Executive Officer and  the  remaining
most  highly-paid  executive officers for the  three  fiscal
years ended June 30, 1994:
<TABLE>
<CAPTION>
                                                      Long-term     Other
                                 Annual Compensation  Compensation  Compen-
Name and Principal Position   Year   Salary   Bonus   Options       sation<F1>
<S>                           <C>   <C>       <C>     <C>           <C>
Patrick E. Paddon             1994  $375,000    --      --          $1,000
 Chief  Executive             1993   375,000    --      --           1,000
 Officer                      1992   375,000    --      --            --

Glen T. Tsuma                 1994  $180,000    --      --          $1,000
 Chief Operating              1993   120,000  $30,000   --           1,000
 Officer                      1992   100,000   40,000   --            --

Thomas M. Cannon              1994  $180,000     --     --          $1,000
 Senior Vice                  1993   180,000     --    $25,000       1,000
 President -
  Sales & Marketing           1992   180,000     --     50,000        --

S. Leslie Jewett              1994  $131,000     --    $16,667      $1,000
 Chief  Financial             1993   120,000  $10,000   --           1,000
 Officer                      1992    95,000<F2> --     33,333        --
                      
<FN>
<F1> Company contribution under the Company's 401(k) Plan,
     subject to certain vesting restrictions.
<F2> Officer was not employed by the Company for the full
     fiscal year.
</FN>
</TABLE>

      The  terms of Mr. Cannon's employment provide that  in
the  event  the  Company  were  to  terminate  Mr.  Cannon's
employment without cause, he would receive up to  a  maximum
of  six  months severance pay, depending upon his length  of
service.

STOCK OPTION PLAN
                              
      The  Company's Stock Option Plan (the "Plan") provides
for the grant of options to purchase up to 650,000 shares of
the  Company's  Common Stock to executive officers  and  key
employees  of the Company and consultants and other  persons
who  are  not  employees  but who have  made  or  will  make
contributions  toward  the growth  and  development  of  the
Company.    Options  granted  under  the  Plan  are   either
"incentive stock options" or "non-qualified stock  options."
The  Plan provides that the exercise price of shares subject
to an option may be equal to, greater than, or less than the
fair  market value of the shares on the date the  option  is
granted.  In consideration of the granting of an option, the
Board of Directors may require an optionee to remain in  the
continuous  employment of the Company for  a  period  of  at
least one year following the date of grant.
<PAGE>
No option may be exercised  after  ten years from the date of
grant.  The Board of Directors or the Committee is authorized
to determine the persons to be granted options, the number of
shares to be subject to  each option,  whether the options
will be incentive stock options or non-qualified stock
options and the terms and conditions of  the  options 
consistent  with  the  Plan  and  also  is authorized  to 
adopt, interpret, amend  and  rescind  rules relating to the
administration of the Plan.

   OPTION GRANTS IN LAST FISCAL YEAR

      During  fiscal  1994, Ms. Jewett was  the  only  named
executive officer to receive a stock option grant.
<TABLE>
<CAPTION>
                             % of Total                          
                            Options Granted                         Grant Date
                  Options   to Employees in   Exercise  Expiration    Present
Name              Granted     Fiscal Year       Price       Date      Value <F1>
<S>                <C>             <C>          <C>      <C>          <C>                                                           
S. Leslie Jewett   16,667          13%          $20.25   2/25/2004    $227,340

<FN>
<F1> Based on the Black-Scholes Option Pricing  model. The
     Company's use of this model should not be construed as an
     endorsement of its accuracy in valuing options or of the
     assumptions used in the model. The actual value, if any,
     an executive may realize from any option depends upon the
     actual performance of Amplicon common  stock  during  the
     applicable period.
</FN>
</TABLE>

  AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL
  YEAR END OPTION VALUE

     During fiscal 1994, no stock options were exercised by 
     the Chief Executive Officer and the other named executive
     officers.
<TABLE>
<CAPTION>                              
                     Number of Unexercised     Value of Unexercised In-the-Money
                   Options at June 30, 1994       Options at June 30, 1994 <F1>
Name              Exercisable   Unexercisable     Exercisable     Unexercisable
<S>                 <C>            <C>            <C>                 <C>
Patrick E. Paddon   150,000          --           $2,025,000             --
Glen T. Tsuma          --            --                --                --
Thomas M. Cannon     25,000        50,000            153,750          340,000 
S. Leslie Jewett     13,333        36,667             73,333          141,166
<FN>
<F1> Represents  the difference between the  most  recent
     closing  price of the Common Stock as of June 30, 1994  as
     reported by NASDAQ and the exercise price of the options.
</FN>
</TABLE>


BOARD OF DIRECTORS REPORT ON EXECUTIVE COMPENSATION

      Amplicon  has not established a standing  compensation
committee but instead all executive compensation issues  are
subject to the review of the entire Board of Directors.  The
compensation  of the Company's Chief Executive  Officer  has
been  reviewed  and  approved  by  the  Company's  Board  of
Directors.  The  compensation  of  other  key  officers  has
generally  been established by the Chief Executive  Officer,
subject to the review of the Board of Directors. Mr.  Paddon
and  Mr. Tsuma, as executive officers and directors  of  the
Company,   therefore  participate  in  all  board  executive
compensation decisions.

      The  Company's  compensation practices have  generally
been  designed  to bind the interests of the  Company's  key
executives  to the long-term performance of the Company  and
its   shareholders.  Compensation  for  all  executives   is
comprised  primarily  of  1)  base  salary  and  2)   equity
participation   through  common stock  ownership  or  common
stock options. Annual bonuses are paid to certain executives
from  time  to time.

<PAGE>

Base   salaries   are   established    according
to  the particular position of the individual executive, the
current      economic     and     business     circumstances
of the Company, and competitive conditions in the employment
marketplace.  Bonus  amounts are determined  based  upon  an
analysis of individual and Company performance, but are  not
tied  to  any direct quantitative or qualitative performance
factors.    To  assess  the  1994  compensation   level   of
Amplicon's  key  executives relative  to  their  peers,  the
Company  examined  the compensation plans  of  other  public
leasing  companies, comparable financial service  firms  and
similar emerging growth companies. In fiscal 1994, the  base
salaries  for  Mr.  Tsuma and Ms. Jewett were  increased  to
reflect  increased  responsibilities  and  to  better  match
competitive  market conditions.  The Company  believes  that
the  cash  compensation  paid  to  the  Company's  executive
officers  is  generally less than that  paid  to  others  in
comparable  positions. However, the equity participation  of
Amplicon's executive officers, both through direct ownership
and  common  stock options, is generally greater than  other
comparable  companies. The executive  officers  of  Amplicon
beneficially  own approximately 69% of the Company's  common
stock outstanding.  Through having a substantial portion  of
each   executive's  long-term  compensation   derived   from
participation in the Company's common stock,  the  Board  of
Directors   believes  that  the  Company  has  aligned   the
financial interests of the executive officers with those  of
the Company's other shareholders.

     CEO COMPENSATION

      Patrick E. Paddon, the Chief Executive Officer of  the
Company,  cash compensation was set at $375,000  for  fiscal
1994.  Mr.  Paddon's  compensation in fiscal  1994  was  not
specifically  tied to any measures of return  on  equity  or
earnings  targets.  Mr.  Paddon's compensation  was  set  at
$375,000  by the Board of Directors several years ago  based
upon  a  review of compensation levels at comparable  public
companies.  Following the most recent review, the  Board  of
Directors  believes  Mr.  Paddon's  compensation  is   still
reasonable.

      The  Board has made no determination as to adjustments
to fiscal 1994 levels.

COMMON STOCK PERFORMANCE GRAPH

      The  graph  below  shows  a  comparison  of  five-year
cumulative return among Amplicon, the NASDAQ Composite Index
and  a  peer group of public leasing companies comprised  of
Comdisco,  Inc., LDI Corporation, DVI Inc. and Electro  Rent
Corporation,  each  of which are engaged  in  the  equipment
leasing industry as a substantial part of their business.

PERFORMANCE GRAPH OMITTED.  REPRESENTED BY THE FOLLOWING TABLE:
<TABLE>
<CAPTION>                             
          6/30/89  9/30/89   12/31/89   3/31/90   6/30/90   9/30/90   12/31/90
<S>         <C>      <C>       <C>       <C>        <C>      <C>        <C>
AMPI        100       96        75        70         49       54         63        
NASD COMP   100      109       105       101        108       81         89
PEER AVG.   100      108        98        93         98      119        136
(con't)
<CAPTION>
          3/31/91  6/30/91   9/30/91   12/31/91   3/31/92   6/30/92    9/30/92
<S>         <C>      <C>       <C>       <C>        <C>      <C>        <C>
AMPI        107      105       105        99         95       82        105
NASD COMP   116      114       128       143        148      137        143
PEER AVG.   163      126       126       156        164      133        113
(con't)
<CAPTION>
         12/31/92  3/31/93   6/30/93   9/30/93   12/31/93   3/31/94    6/30/94
<S>         <C>      <C>       <C>       <C>        <C>      <C>        <C>
AMPI        112      139       140       137        142      140        144
NASD COMP   160      169       174       187        189      182        173
PEER AVG.   106       92        93       124        140      130        131

</TABLE>
   
<PAGE>

                              
               INDEPENDENT PUBLIC ACCOUNTANTS

     The Company has not yet selected its independent public
accountants  for  the year ended June 30, 1995  because  its
Audit   Committee   has  not  yet  made  a   recommendation.
Representatives  of  Arthur Andersen &  Co.,  the  Company's
independent public accountants for the year ended  June  30,
1994,  are expected to be present at the Annual Meeting  and
will be available to respond to appropriate questions and to
make such statements as they may desire.
                              
                              
             ANNUAL REPORT AND OTHER SEC FILINGS

       The   Company's  Annual  Report,  containing  audited
financial  statements for the fiscal years  ended  June  30,
1994  and 1993, accompanies this Proxy Statement.  Upon your
written  request, the Company will send to any  shareholder,
without charge, a copy of the Annual Report on Form 10-K for
the fiscal year ended June 30, 1994, including the financial
statements  and  schedules thereto, which  the  Company  has
filed  with  the  Securities and Exchange  Commission.   The
written  request  must be directed to the attention  of  the
Secretary of the Company, at the address of the Company  set
forth on the first page of this Proxy Statement.

      Based solely on a review of the copies of Forms  3,  4
and  5 and amendments thereto furnished to the Company,  the
Company   believes  that  during  fiscal  1994  no  officer,
director or more-than 10% beneficial owner failed to file on
a  timely basis all reports required by Section 16(a) of the
Securities and Exchange Act of 1934, except that Mr.  Cannon
was  less  than 5 days late in filing a Form 4  in  February
1994.
                              
                             
                  PROPOSALS OF SHAREHOLDERS

      All proposals of shareholders intended to be presented
at the Company's 1994 Annual Meeting of Shareholders must be
directed  to the attention of and received by the  Secretary
of  the Company, at the address of the Company set forth  on
the  first page of this Proxy Statement, before May 28, 1994
if  they  are  to be considered for inclusion in  the  Proxy
Statement  and  form  of Proxy used in connection  with  the
meeting, in accordance with the rules and regulations of the
Securities and Exchange Commission.


                        OTHER MATTERS

     At the time of the preparation of this Proxy Statement,
the  Board of Directors knows of no other matters which will
be  acted upon at the Annual Meeting.  If any other  matters
are  properly presented for action at the Annual Meeting  or
any  adjournment thereof, proxies will be voted with respect
thereto  in  accordance with the best judgment  and  in  the
discretion of the proxy holders.


                         By Order of the Board of Directors



                         Glen T. Tsuma
                         Secretary


Santa Ana, California
October 14, 1994



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