AMPLICON INC
DEF 14A, 1998-10-06
COMPUTER RENTAL & LEASING
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                         AMPLICON, INC.
                5 Hutton Centre Drive, Suite 500
                      Santa Ana, CA  92707
                                
                                
                 ANNUAL MEETING OF SHAREHOLDERS
                 TO BE HELD ON OCTOBER 23, 1998
                                
                                
                         PROXY STATEMENT
                     SOLICITATION OF PROXIES


      The  accompanying  proxy  is  solicited  by  the  Board  of
Directors of Amplicon, Inc. (the "Company" or "Amplicon") for use
at the Company's Annual Meeting of Shareholders to be held at the
Company's corporate offices at 5 Hutton Centre Drive, Suite  500,
Santa  Ana,  California on Friday, October 23, 1998, 10:00  a.m.,
local  time, and at any and all adjournments thereof.  All shares
represented  by each properly executed, unrevoked proxy  received
in  time  for  the  Annual Meeting will be voted  in  the  manner
specified therein.  Where no specification is made on a  properly
executed  and  returned proxy, and unless otherwise indicated  in
this  proxy statement, the shares will be voted FOR the  election
of all nominees for Directors named in the proxy. Any shareholder
has  the power to revoke his or her proxy at any time before  the
Annual  Meeting.  A proxy may be revoked by delivering a  written
notice  of  revocation  to the Secretary of  the  Company,  by  a
subsequent proxy executed by the person executing the  proxy  and
presented  to the Annual Meeting or by attendance at  the  Annual
Meeting and voting in person by the person executing the proxy.

      This  Proxy  Statement  is being mailed  to  the  Company's
shareholders  on  or about October 1, 1998.  The solicitation  of
proxies  will be made by mail and expenses will be  paid  by  the
Company,  and  will  include  forwarding  solicitation  materials
regarding  the  meeting  to beneficial owners  of  the  Company's
Common  Stock.  Further solicitation of proxies may  be  made  by
telephone or oral communication with some shareholders.  All such
further  solicitation  will  be made  by  the  Company's  regular
employees who will not receive additional compensation  for  that
solicitation.   The  mailing address of the  Company's  principal
executive office is 5 Hutton Centre Drive, Suite 500,  Santa Ana,
California 92707.
                                
                                
              OUTSTANDING SHARES AND VOTING RIGHTS

      Only  holders  of record of the 11,835,318  shares  of  the
Company's  Common Stock outstanding at the close of  business  on
September  25,  1998,  the  record  date  with  respect  to  this
solicitation, will be entitled to notice of and to  vote  at  the
Annual  Meeting  and  any  adjournments  thereof.  In  order   to
constitute  a  quorum for the conduct of business at  the  Annual
Meeting, a majority of the outstanding shares of Common Stock  of
the  Company  entitled to vote at the meeting must be represented
in  person  or  by  proxy at the Meeting. Shares  represented  by
proxies  that  reflect abstentions or "broker non-votes"  (shares
held by a broker or nominee which are represented at the Meeting,
but  with respect to which the broker or nominee is not empowered
to  vote on a particular proposal) will be counted as shares that
are  present and entitled to vote for purposes of determining the
presence of a quorum.  Abstentions are counted in tabulations  of
the  votes  cast  on  proposals presented  to  shareholders,  and
therefore  will have the same effect as a negative vote,  whereas
broker  non-votes  are  not counted for purposes  of  determining
whether a proposal has been approved.

      No  shareholder will be entitled to cumulate  votes  (i.e.,
cast for any candidate for election to the Board of Directors,  a
number  of  votes  greater than the number of  the  shareholders'
shares) unless the names of the candidate or candidates for  whom
votes  will be cumulated have been placed in nomination prior  to
the  voting and the shareholder has given notice at the  meeting,
prior  to  voting,  of  the shareholder's intention  to  cumulate
votes.   If  any  one  shareholder has  given  such  notice,  all
shareholders  may  cumulate their votes for candidates  who  have
been  nominated.   If  voting  for  directors  is  conducted   by
cumulative

<PAGE>

voting, each share will be entitled to  a number  of votes  equal
to  the number of directors to be elected  and  the votes may  be
cast for a single candidate or may be  distributed among  two  or
more  candidates  in  such  proportions  as  the shareholder  may
determine.  In the event of cumulative  voting, the proxy holders
intend  to  distribute  the  votes  represented  by  the  proxies
solicited  hereby in such  proportions as they  see fit.  If  the
voting is not conducted by cumulative voting, each  share will be
entitled  to  one  vote  and the  holders of  the majority of the
shares voting  at the meeting  will be able  to elect  all of the
directors  if they choose to do so. The candidates receiving  the
highest  number  of votes, up to the number of  directors  to  be
elected,  will be elected.  On all other matters, each  share  is
entitled to one vote.
                                
                                
                     PRINCIPAL SHAREHOLDERS

      The following table sets forth, as of September  25,  1998,
certain  information as to the number of shares of the  Company's
Common  Stock beneficially owned by each person who is  known  by
the  Company  to beneficially own more than five percent  of  the
outstanding  shares  of the Company's Common  Stock  and  by  all
directors and officers as a group.

<TABLE>
<CAPTION>
                        Amount of the Company's     Percent of the Company's
Name and Address of          Common Stock                 Common Stock
Beneficial Owners         Beneficially Owned           Beneficially Owned
- -----------------         ------------------           ------------------
<S>                         <C>                               <C>
Patrick E. Paddon           6,550,328 (1,2)                   54.0%
 c/o Amplicon, Inc.    
 5 Hutton Centre Drive
 Santa Ana, CA  92707
Glen T. Tsuma               1,356,772                         11.5%
 c/o Amplicon, Inc.
 5 Hutton Centre Drive
 Santa Ana, CA  92707
Donald P. Moriarty                             
 c/o McGrath, Doyle
 & Phair                    1,141,700                          9.6%
 150 Broadway
 New York, NY  10038
Wellington Management                          
 Company                      669,800 (3)                      5.7%
 75 State Street
 Boston, MA  02109
Goldman Sachs Group           616,300                          5.2%
 85 Broad Street
 New York, NY  10004
All Directors and                          
 Officers as a Group        8,069,533 (2,4)                   65.7%
(6 persons)
- ----------------------
(1)    Includes options to purchase 300,000 shares which are
       exercisable within 60 days of September 25, 1998.
(2)    Does not include 25,190 shares of Common Stock held by
       Mr. Paddon's    children,   as  to  which   Mr. Paddon
       disclaims any beneficial interest.
(3)    Wellington  Management Company, in  its  capacity   as
       investment  adviser, may be  deemed to have beneficial
       ownership of  such  shares  that are owned by numerous
       investment advisory clients, none of which is known to
       have  such  interest  with  respect to  more than five
       percent .
(4)    Includes  options to purchase 445,333 shares which are
       exercisable within 60 days of September 25, 1998.
</TABLE>
                                
                             ITEM 1
                                
                      ELECTION OF DIRECTORS

     Directors are elected at each Annual Meeting of Shareholders
and  hold  office  until  their respective  successors  are  duly
elected  and qualified. It is the intention of the persons  named
in  the  enclosed  form  of  proxy, unless  the  proxy  specifies
otherwise,  to vote the shares represented by the proxy  FOR  the
election

                                   2
<PAGE>

of the nominees set forth below.  Although it is anticipated that
each nominee will be available to serve as a director, should any
nominee become unavailable  to  serve, the proxies  will be voted
for such other person as may be designated by the Company's Board
of Directors.

      The  nominees  for the Board of Directors  are  Patrick  E.
Paddon,  Glen  T.  Tsuma, Michael H. Lowry,  and  Harris  Ravine.
Certain information as of September 25, 1998 with respect to  the
nominees   for  election as directors, including  the  number  of
shares  of the Company's Common Stock beneficially owned by  each
of  them  as of September 25, 1998, is set forth under "Directors
and Executive Officers" below.

      The Board of Directors met four times during the year ended
June 30, 1998.  The Board has established an Audit Committee. The
Audit Committee consists of Messrs. Tsuma, Lowry and Ravine.  The
Audit  Committee  has  responsibility  for  consulting  with  the
Company's   officers  regarding  the  scope  of   the   auditor's
examination  and  review of the annual financial  statements  and
accounting policies of the Company.  The Audit Committee met  two
times  during  the  year ended June 30, 1998.  Effective  January
1997,  the  entire  Board of Directors reviews and  approves  the
granting  of stock options. Two stock option meetings  were  held
during  the  year  ended June 30, 1998. All board  and  committee
meetings  were  attended by each director. The  entire  Board  of
Directors of the Company serves as the Compensation Committee.

      Directors  who are employees of the Company do not  receive
any  fees  for  their  services as directors.  Directors  of  the
Company  who  are not employees are paid a quarterly retainer  of
$2,500 plus expenses.


                DIRECTORS AND EXECUTIVE OFFICERS

      Current  members  of the Board of Directors  and  executive
officers,  together with certain information regarding them,  are
as follows:

<TABLE>
<CAPTION>                                       
                                                Shares of        Percent of
                                               Common Stock     Common Stock
                                               Beneficially     Beneficially
Name               Age      Position               Owned            Owned
- ----               ---      --------           ------------     ------------
<S>                <C>   <C>                   <C>                  <C>
Patrick E. Paddon  47    Chief Executive       6,550,328 (1)        54.0%
                         Officer, President,
                         Director                 

Glen T. Tsuma      45    Chief Operating       1,356,772            11.5%
                         Officer,
                         Secretary, 
                         Director

Michael H. Lowry   53    Director                 24,000 (2)          *
                                                           
Harris Ravine      56    Director                 16,000 (3)          *
                                                           
S. Leslie Jewett   43    Chief Financial         104,433 (4)          *
                         Officer             
                                                           
Neil G. Kenduck    43    General Counsel          18,000 (5)          *
- --------------------------
*    Less than one percent
1)   Includes options to purchase 300,000 shares which are exercisable
     within 60 days of September 25, 1998 but  excludes 25,190  shares
     held by Mr. Paddon's children, as to  which  Mr. Paddon disclaims
     any beneficial interest.
2)   Includes options to purchase 20,000 shares which  are exercisable
     within 60 days of September 25, 1998.
3)   Includes options to purchase 16,000 shares which are  exercisable
     within 60 days of September 25, 1998.
4)   Includes options to purchase 93,333 shares which are  exercisable
     within 60 days of September 25, 1998.
5)   Includes options to purchase 16,000 shares which are  exercisable
     within 60 days of September 25, 1998.
</TABLE>

      Patrick E. Paddon  founded Amplicon in 1977 and has  served
as  the  President  and  a  Director of  the  Company  since  its
inception.   Prior  to  1977,  Mr.  Paddon  was  the  Manager  of
Corporate  Planning and Budgets at Business Systems Technologies,
a  manufacturer  of  IBM  plug-compatible  peripheral  equipment.  
Mr. Paddon is the spouse of Ms. Jewett.

                                   3
<PAGE>

      Glen  T. Tsuma joined the Company in May 1981 and has  been
Chief  Operating  Officer since August 1989 and  Secretary  since
October 1991.  Prior to joining Amplicon, he was an audit manager
with Arthur Young & Company.

      Michael  H. Lowry was elected to the Board of Directors  in
August   1992.  Mr.  Lowry  is  a  Managing  Director  of  Nomura
Securities International, Inc., an investment banking firm. Prior
to joining Nomura Securities in February 1994, Mr. Lowry had been
employed  by the investment banking firm of Bear Stearns  &  Co.,
Inc.  from  1991  to 1993 and by the investment banking  firm  of
Kidder, Peabody & Co., Incorporated from 1970 to 1990.

      Harris  Ravine  was elected to the Board  of  Directors  in
February  1994.  Mr. Ravine is the Chairman and  Chief  Executive
Officer of Andataco/IPL Systems, Inc. since May 1997. Mr.  Ravine
had  been Managing Director of BI Capital, Limited and Technology
Investment  Officer  with  The  Broe  Companies,  a  real  estate
investment  company from June 1994 to April 1997. Prior  thereto,
Mr.  Ravine  was  employed by Storage Technology  Corporation,  a
computer manufacturer, in various capacities, including Executive
Vice  President, Chief Administrative Officer and  Group  Officer
for  Midrange  Markets from June 1992 to January 1994,  Executive
Vice  President -- Europe, Africa and Middle-East from March 1991
to  June  1992, and Executive Vice President and Chief  Financial
Officer from June 1989 to March 1991.

      S.  Leslie Jewett joined the Company in September  1991  as
Vice  President - Finance.  In April 1994, Ms. Jewett  was  named
Chief  Financial Officer of the Company. From 1981 to  1990,  she
held  various  management positions at  Kidder,  Peabody  &  Co.,
Incorporated, including Senior Vice President, Corporate Finance.
Ms.  Jewett  has  a BA from Swarthmore College and  an  MBA  from
Stanford University. From 1991 through May 1995, Ms. Jewett was a
director  of  Geonex Corporation which entered  into  Chapter  11
bankruptcy in 1995. Ms. Jewett is the spouse of Mr. Paddon.

      Neil  G.  Kenduck joined the Company in September  1991  as
General  Counsel.  From 1986 to 1991 he was an attorney with  the
law firm of Rutter, O'Sullivan, Greene & Hobbs. Prior to that, he
was  an  attorney  with  O'Melveny & Myers  from  1982  to  1986.  
Mr. Kenduck  graduated  with honors from Hofstra Law  School  and
was editor of the law review.

Executive Compensation

      The  following  table discloses compensation  paid  by  the
Company  to  the  Chief Executive Officer and the remaining  most
highly-paid  executive officers for the three fiscal years  ended
June 30, 1998:

<TABLE>
<CAPTION>
                                                  Long-term
Name and Principal          Annual Compensation  Compensation     Other
 Position              Year   Salary    Bonus      Options     Compensation (1)
- ------------------     ----  --------   -----      -------     ------------  
<S>                    <C>   <C>       <C>           <C>          <C>
Patrick E. Paddon      1998  $375,000     --         --           $2,000
 Chief Executive       1997   375,000     --         --            2,000
 Officer               1996   375,000     --         --            1,000

Glen T. Tsuma          1998  $180,000     --         --           $2,000
 Chief Operating       1997   180,000     --         --            2,000
 Officer               1996   180,000     --         --            1,000

S. Leslie Jewett       1998  $180,000     --         --           $2,000
 Chief Financial       1997   180,000     --         --            2,000
 Officer               1996   150,000     --         --            1,000

Neil G. Kenduck        1998  $176,000  $30,000       --           $2,000
 General Counsel       1997   160,000   20,000       --            2,000
                       1996   125,000    7,500       --            1,000
- ----------------
1)   Company contribution  under the Company's 401(k) Plan, subject
     to certain vesting restrictions.
</TABLE>

                                   4
<PAGE>

Options Grants in Last Fiscal Year

      There  were  no  options granted to any  executive  officer
during fiscal year 1998.

Aggregate Option Exercises and Fiscal Year End Option Value

     During fiscal year 1998 Neil G. Kenduck exercised his option
to  purchase  2,000  shares.   The  following  table  sets  forth
information with respect to the unexercised options held  by  the
executive officers as of the end of the fiscal year:

<TABLE>
<CAPTION>                                
                    Number of Unexercised     Value of Unexercised In-the-Money
                   Options at June 30, 1998      Options at June 30, 1998 (1)
                   ------------------------      ----------------------------
Name              Exercisable  Unexercisable      Exercisable  Unexercisable
- ----              -----------  -------------      -----------  -------------
<S>                 <C>            <C>             <C>           <C> 
Patrick E. Paddon   300,000          --            $2,850,000       --
Glen T. Tsuma          --            --                --           --
S. Leslie Jewett     93,333        6,667              443,331    $19,168
Neil G. Kenduck      16,000        7,000               73,000     19,750
__________________________
1)   Represents the difference between the most recent closing price
     of the Common Stock as of June 30, 1998 as  reported by  NASDAQ
     and the exercise price of the options.
</TABLE>

Board of Directors Report on Executive Compensation

       Amplicon  has  not  established  a  standing  compensation
committee  but  instead  all executive  compensation  issues  are
subject  to  the  review of the entire Board  of  Directors.  The
compensation  of the Company's Chief Executive Officer  has  been
reviewed  and  approved by the Company's Board of Directors.  The
compensation of other key officers has generally been established
by  the  Chief  Executive Officer, subject to the review  of  the
Board  of  Directors.  Mr.  Paddon and Mr.  Tsuma,  as  executive
officers  and directors of the Company, therefore participate  in
all   board  executive  compensation  decisions.  Mr. Paddon  and
Mr. Tsuma  also review all stock option grants,  however, neither
of  them has  received any  stock option grants in  the last five
years.

      The  Company's  compensation practices have generally  been
designed to bind the interests of the Company's key executives to
the  long-term  performance of the Company and its  shareholders.
Compensation for all executives is comprised primarily of 1) base
salary   and  2)  equity  participation   through  common   stock
ownership or common stock options. Annual bonuses have been  paid
to  certain  executives  from time to  time.  Base  salaries  are
established   according  to  the  particular  position   of   the
individual   executive,   the  current  economic   and   business
circumstances of the Company, and competitive conditions  in  the
employment  marketplace. Bonus amounts are determined based  upon
an  analysis of individual and Company performance, but  are  not
tied  to  any  direct  quantitative  or  qualitative  performance
factors.  To assess the 1998 compensation level of Amplicon's key
executives  relative  to their peers, the  Company  examined  the
compensation plans of other public leasing companies,  comparable
financial service firms and similar emerging growth companies. In
fiscal  1998, the base salary for Mr. Kenduck was increased  from
the  prior year.  This increase reflects efforts to maintain such
compensation  at competitive levels.  The Company  believes  that
the cash compensation paid to the Company's executive officers is
generally  less than that paid to others in comparable positions.
However,   the  equity  participation  of  Amplicon's   executive
officers, both through direct ownership and common stock options,
is   generally  greater  than  other  comparable  companies.  The
executive officers of Amplicon beneficially own approximately 66%
of  the  Company's  common stock outstanding.  Through  having  a
substantial  portion  of each executive's long-term  compensation
derived  from  participation in the Company's common  stock,  the
Board  of  Directors  believe that the Company  has  aligned  the
financial interests of the executive officers with those  of  the
Company's other shareholders.

                                   5
<PAGE>

     CEO Compensation

      Patrick  E.  Paddon's,   Chief   Executive   Officer,  cash
compensation  was set at $375,000 for fiscal  1998. Mr.  Paddon's
compensation  in  fiscal 1998 was  not  specifically  tied to any
measures  of  return on  equity or earnings targets. Mr. Paddon's
compensation  was  set at  $375,000  by  the  Board  of Directors
several years ago based upon a review of  compensation levels  at
comparable  public  companies.  Following the most recent review,
the  Board of Directors  believes  Mr. Paddon's  compensation  is
still   reasonable   and  determined   at  that   time  that  his
compensation in fiscal 1999 would remain at $375,000.

Common Stock Performance Graph

      The  graph below shows a comparison of five-year cumulative
return  among  Amplicon, the NASDAQ Composite Index  and  a  peer
group  of  public leasing companies comprised of Comdisco,  Inc.,
DVI, Inc. and Electro Rent Corporation, each of which are engaged
in  the equipment leasing industry as a substantial part of their
business, and whose shares have traded publicly for at least five
years.

PERFORMANCE GRAPH OMITTED.  REPRESENTED BY THE FOLLOWING TABLE:
<TABLE>
<CAPTION

               6/30/93  9/30/93  12/31/93  3/31/94  6/30/94  9/30/94  12/31/94
               -------  -------  --------  -------  -------  -------  --------
<S>              <C>      <C>       <C>      <C>      <C>      <C>       <C>
AMPI             100       98       101      100      103       98        93
NASD COMP.       100      108       111      106      101      109       108
PEER AVG.        100      128       148      141      146      160       170
(con't)                                

               3/31/95  6/30/95   9/30/95 12/31/95  3/31/96  6/30/96   9/30/96
               -------  -------   ------- --------  -------  -------   -------
AMPI              81       79        81       80       79       84        94
NASD COMP.       118      135       151      153      160      173       179
PEER AVG.        204      212       237      269      268      308       299
(cont')

              12/31/96  3/31/97   6/30/97  9/30/97 12/31/97  3/31/98   6/30/98
              --------  -------   -------  ------- --------  -------   -------
AMPI             103      111       120      156      165      240       130
NASD COMP.       188      178       210      246      231      270       278
PEER AVG.        310      294       343      429      460      598       570
</TABLE>
                 INDEPENDENT PUBLIC ACCOUNTANTS

      The  Company  has  not yet selected its independent  public
accountants  for the year ended June 30, 1999 because  its  Audit
Committee has not yet made a recommendation.  Representatives  of
Arthur Andersen LLP, the Company's independent public accountants
for  the year ended June 30, 1998, are expected to be present  at
the   Annual  Meeting  and  will  be  available  to  respond   to
appropriate  questions and to make such statements  as  they  may
desire.
                                
               ANNUAL REPORT AND OTHER SEC FILINGS

      The  Company's Annual Report, containing audited  financial
statements  for  the fiscal years ended June 30, 1998  and  1997,
accompanies  this  Proxy Statement.  Upon  written  request,  the
Company  will send to any shareholder, without charge, a copy  of
the Annual Report on Form 10-K for the fiscal year

                                   6

<PAGE>

ended  June 30, 1998,  including  the  financial  statements  and
schedules   thereto,   which  the  Company  has  filed  with  the
Securities and Exchange Commission.   The written request must be
directed to the attention of the Secretary of the Company, at the
address of  the Company set forth on the first page of this Proxy
Statement.

      Based solely on a review of the copies of Forms 3, 4 and  5
and  amendments  thereto furnished to the  Company,  the  Company
believes  that during fiscal 1998 no officer, director  or  more-
than  10%  beneficial owner failed to file on a timely basis  all
reports  required by Section 16(a) of the Securities and Exchange
Act  of 1934, except that Mr. Paddon filed a Form 4 for the  sale
of 10,000 shares 60 days from its required filing date.
                                
                    PROPOSALS OF SHAREHOLDERS

      All  proposals of shareholders intended to be presented  at
the  Company's  1999  Annual  Meeting  of  Shareholders  must  be
directed to the attention of and received by the Secretary of the
Company,  at  the address of the Company set forth on  the  first
page of this Proxy Statement, before June 30, 1999 if they are to
be  considered for inclusion in the Proxy Statement and  form  of
Proxy used in connection with the meeting, in accordance with the
rules and regulations of the Securities and Exchange Commission.

                          OTHER MATTERS

      At the time of the preparation of this Proxy Statement, the
Board of Directors knows of no other matters which will  be acted
upon  at  the Annual Meeting.  If any other matters are  properly
presented  for  action at the Annual Meeting or  any  adjournment
thereof, proxies will be voted with respect thereto in accordance
with  the  best  judgment  and in the  discretion  of  the  proxy
holders.


                         By Order of the Board of Directors



                         Glen T. Tsuma
                         Secretary


Santa Ana, California
September 25, 1998

                                   7
<PAGE>



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