AMPLICON INC
DEF 14A, 2000-10-26
COMPUTER RENTAL & LEASING
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                         AMPLICON, INC.
                5 Hutton Centre Drive, Suite 500
                      Santa Ana, CA  92707

                 ANNUAL MEETING OF SHAREHOLDERS
                 TO BE HELD ON NOVEMBER 17, 2000

                         PROXY STATEMENT
                     SOLICITATION OF PROXIES

     The  accompanying  proxy   is  solicited  by  the  Board  of
Directors of Amplicon, Inc. (the "Company" or "Amplicon") for use
at the Company's Annual Meeting of Shareholders to be held at the
Company's corporate offices at 5 Hutton Centre Drive, Suite  500,
Santa  Ana, California on Friday, November 17, 2000, 10:00  a.m.,
local  time, and at any and all adjournments thereof.  All shares
represented  by each properly executed, unrevoked proxy  received
in  time  for  the  Annual Meeting will be voted  in  the  manner
specified therein.  Where no specification is made on a  properly
executed  and  returned proxy, and unless otherwise indicated  in
this  proxy statement, the shares will be voted FOR the  election
of all nominees for Directors named in the proxy. Any shareholder
has  the power to revoke his or her proxy at any time before  the
Annual  Meeting.  A proxy may be revoked by delivering a  written
notice  of  revocation  to the Secretary of  the  Company,  by  a
subsequent proxy executed by the person executing the  proxy  and
presented  to the Annual Meeting or by attendance at  the  Annual
Meeting and voting in person by the person executing the proxy.

     This  Proxy  Statement  is  being mailed  to  the  Company's
shareholders  on or about October 27, 2000.  The solicitation  of
proxies  will be made by mail and expenses will be  paid  by  the
Company,  and  will  include  forwarding  solicitation  materials
regarding  the  meeting  to beneficial owners  of  the  Company's
Common  Stock.  Further solicitation of proxies may  be  made  by
telephone or oral communication with some shareholders.  All such
further  solicitation  will  be made  by  the  Company's  regular
employees who will not receive additional compensation  for  that
solicitation.   The  mailing address of the  Company's  principal
executive office is 5 Hutton Centre Drive, Suite 500, Santa  Ana,
California 92707.

              OUTSTANDING SHARES AND VOTING RIGHTS

     Only  holders  of record of the  11,392,328  shares  of  the
Company's  Common Stock outstanding at the close of  business  on
October   20,  2000,  the  record  date  with  respect  to   this
solicitation, will be entitled to notice of and to  vote  at  the
Annual  Meeting  and  any  adjournments  thereof.  In  order   to
constitute  a  quorum for the conduct of business at  the  Annual
Meeting, a majority of the outstanding shares of Common Stock  of
the  Company  entitled to vote at the meeting must be represented
in  person  or  by  proxy at the Meeting. Shares  represented  by
proxies  that  reflect abstentions or "broker non-votes"  (shares
held by a broker or nominee which are represented at the Meeting,
but  with respect to which the broker or nominee is not empowered
to  vote on a particular proposal) will be counted as shares that
are  present and entitled to vote for purposes of determining the
presence of a quorum.  Abstentions are counted in tabulations  of
the  votes  cast  on  proposals presented  to  shareholders,  and
therefore  will have the same effect as a negative vote,  whereas
broker  non-votes  are  not counted for purposes  of  determining
whether a proposal has been approved.

     No  shareholder will  be entitled to cumulate  votes  (i.e.,
cast for any candidate for election to the Board of Directors,  a
number  of  votes  greater than the number of  the  shareholders'
shares) unless the names of the candidate or candidates for  whom
votes  will be cumulated have been placed in nomination prior  to
the  voting and the shareholder has given notice at the  meeting,
prior  to  voting,  of  the shareholder's intention  to  cumulate
votes.   If  any  one  shareholder has  given  such  notice,  all
shareholders  may  cumulate their votes for candidates  who  have
been  nominated.   If  voting  for  directors  is  conducted   by
cumulative  voting, each share will be entitled to  a  number  of
votes  equal  to  the  number  of  directors  to be  elected  and
the  votes  may  be  cast  for  a  single  candidate  or  may  be
distributed  among two  or more candidates in such proportions as
the  shareholder  may  determine.  In  the  event  of  cumulative
voting,  the  proxy  holders  intend  to  distribute  the   votes
represented  by the proxies solicited hereby  in such proportions
as they see fit. If

<PAGE>

the voting  is not  conducted  by  cumulative voting, each  share
will  be entitled to one vote and the holders of the majority  of
the shares voting at the meeting will be able to elect all of the
directors if they choose to  do so. The candidates receiving  the
highest  number  of  votes, up  to  the number of directors to be
elected, will be elected.  On all other  matters, each  share  is
entitled to one vote.

                     PRINCIPAL SHAREHOLDERS

     The  following  table  sets forth, as of October  20,  2000,
certain  information as to the number of shares of the  Company's
Common  Stock beneficially owned by each person who is  known  by
the  Company  to beneficially own more than five percent  of  the
outstanding  shares  of the Company's Common  Stock  and  by  all
directors and officers as a group.

<TABLE>
<CAPTION>

                        Amount of the Company's     Percent of the Company's
Name and Address of         Common  Stock                 Common Stock
Beneficial Owners         Beneficially Owned           Beneficially Owned
-----------------         ------------------           ------------------
<S>                         <C>                               <C>
Patrick E. Paddon           6,243,078 (1)                     54.8%
 c/o Amplicon, Inc.
 5 Hutton Centre Drive
 Santa Ana, CA  92707
Glen T. Tsuma               1,356,772                         11.9%
 c/o Amplicon, Inc.
 5 Hutton Centre Drive
 Santa Ana, CA  92707
Donald P. Moriarty
 c/o McGrath, Doyle         1,087,650                          9.6%
 & Phair
 150 Broadway
 New York, NY  10038
All Directors and
 Officers as a Group        7,804,625 (1,2)                   67.4%
 (6 persons)
--------------------
(1)    Does not include 27,890 shares  of Common Stock held by
       Mr. Paddon's children, as to which Mr. Paddon disclaims
       any beneficial interest.
(2)    Includes options  to purchase  186,890 shares which are
       exercisable within 60 days of October 20, 2000.

</TABLE>

                             ITEM 1

                      ELECTION OF DIRECTORS

     Directors are elected at each Annual Meeting of Shareholders
and  hold  office  until  their respective  successors  are  duly
elected  and qualified. It is the intention of the persons  named
in  the  enclosed  form  of  proxy, unless  the  proxy  specifies
otherwise,  to vote the shares represented by the proxy  FOR  the
election  of  the  nominees  set forth  below.   Although  it  is
anticipated  that each nominee will be available to  serve  as  a
director,  should any nominee become unavailable  to  serve,  the
proxies  will be voted for such other person as may be designated
by the Company's Board of Directors.

     The  nominees  for the  Board of Directors  are  Patrick  E.
Paddon,  Glen  T.  Tsuma, Michael H. Lowry,  and  Harris  Ravine.
Certain  information as of October 20, 2000 with respect  to  the
nominees   for  election as directors, including  the  number  of
shares  of the Company's Common Stock beneficially owned by  each
of them as of October 20, 2000, is set forth under "Directors and
Executive Officers" below.

     The Board of Directors  met four times during the year ended
June 30, 2000.  The Board has established an Audit Committee. The
Audit Committee consists of Messrs. Tsuma, Lowry and Ravine.  The
Audit  Committee  has  responsibility  for  consulting  with  the
Company's   officers  regarding  the  scope  of   the   auditor's
examination  and  review of  the annual financial statements  and
accounting policies of the Company.  The  Audit Committee met two
times  during  the  year ended  June 30, 2000. Effective  January
1997, the  entire  Board of Directors  reviews  and approves  the
granting  of  stock  options.  Three  stock option  meetings were
held during the year ended June 30, 2000. All board and committee
meetings  were  attended  by  each  director. The entire Board of
Directors of the Company serves as the Compensation Committee.

                                    2
<PAGE>

     Directors  who are  employees of the Company do not  receive
any  fees  for  their  services as directors.  Directors  of  the
Company  who  are not employees are paid a quarterly retainer  of
$3,750  plus expenses.  Directors are entitled to participate  in
the Company's 1995 Stock Option Plan.


                DIRECTORS AND EXECUTIVE OFFICERS

     Current  members  of the  Board of Directors  and  executive
officers,  together with certain information regarding them,  are
as follows:

<TABLE>
<CAPTION>
                                                   Shares of       Percent of
                                                  Common Stock    Common Stock
                                                  Beneficially    Beneficially
Name                  Age   Position                 Owned           Owned
----                  ---   --------              ------------    ------------
<S>                   <C>   <C>                   <C>                <C>
Patrick E. Paddon     49    Chief Executive       6,243,078 (1)      54.8%
                            Officer, President,
                            Director

Glen T. Tsuma         47    Chief Operating                          11.9%
                            Officer, Secretary,   1,356,772
                            Director

Michael H. Lowry      55    Director                 28,000 (2)        *

Harris Ravine         58    Director                 22,000 (3)        *

S. Leslie Jewett      45    Chief Financial         121,775 (4)       1.1%
                            Officer

Neil G. Kenduck       45    General Counsel          33,000 (5)        *

*      Less than one percent
1)     Excludes 27,890 shares held by Mr. Paddon's children,  as
       to which Mr. Paddon disclaims any beneficial interest.
2)     Includes  options  to purchase 24,000  shares  which  are
       exercisable within 60 days of October 20, 2000.
3)     Includes options to  purchase  21,890  shares  which  are
       exercisable within 60 days of October 20, 2000.
4)     Includes  options to purchase 110,000  shares  which  are
       exercisable within 60 days of October 20, 2000.
5)     Includes options to  purchase  31,000  shares  which  are
       exercisable within 60 days of October 20, 2000.
</TABLE>

     Patrick E. Paddon  founded  Amplicon in 1977 and has  served
as  the  President  and  a  Director of  the  Company  since  its
inception.   Prior  to  1977,  Mr.  Paddon  was  the  Manager  of
Corporate  Planning and Budgets at Business Systems Technologies,
a  manufacturer of IBM plug-compatible peripheral equipment.  Mr.
Paddon is the spouse of Ms. Jewett.

     Glen T. Tsuma joined  the Company  in May 1981 and has  been
Chief  Operating  Officer since August 1989 and  Secretary  since
October 1991.  Prior to joining Amplicon, he was an audit manager
with Arthur Young & Company.

     Michael H. Lowry was  elected  to the Board of Directors  in
August   1992.  Mr.  Lowry  is  a  Managing  Director  of  Nomura
Securities International, Inc., an investment banking firm. Prior
to joining Nomura Securities in February 1994, Mr. Lowry had been
employed  by the investment banking firm of Bear Stearns  &  Co.,
Inc.  from  1991  to 1993 and by the investment banking  firm  of
Kidder, Peabody & Co. Incorporated from 1970 to 1990.

     Harris Ravine  was  elected  to the Board  of  Directors  in
February  1994.  Mr.  Ravine became a partner  of  In_Fusion,  an
advisory  services firm, in June 2000.  From May 1997 to  January
2000  Mr. Ravine was the Chairman and Chief Executive Officer  of
Andataco/IPL Systems, Inc. Mr. Ravine had been Managing  Director
of BI Capital, Limited and Technology Investment Officer with The
Broe  Companies, a real estate investment company from June  1994
to  April 1997. Prior thereto, Mr. Ravine was employed by Storage
Technology  Corporation,  a  computer  manufacturer,  in  various
capacities,   including   Executive    Vice   President,    Chief
Administrative Officer and  Group Officer  for  Midrange  Markets
from June 1992 to January 1994.

     S. Leslie Jewett joined  the Company  in September  1991  as
Vice  President - Finance.  In April 1994, Ms. Jewett  was  named
Chief  Financial Officer of the Company. From 1981 to  1990,  she
held  various  management  positions at  Kidder,  Peabody  &  Co.
Incorporated, including Senior Vice President, Corporate Finance.
Ms.  Jewett  has  a BA from Swarthmore College and  an  MBA  from
Stanford University.  Ms. Jewett is the spouse of Mr. Paddon.

                                    3
<PAGE>

     Neil G. Kenduck joined  the Company  in  September  1991  as
General  Counsel.  From 1986 to 1991 he was an attorney with  the
law  firm of Rutter, O'Sullivan, Greene & Hobbs.  Prior to  that,
he was an attorney with O'Melveny & Myers from 1982 to 1986.  Mr.
Kenduck  graduated with honors from Hofstra Law  School  and  was
editor of the law review.

Executive Compensation

     The  following  table  discloses compensation  paid  by  the
Company  to  the  Chief Executive Officer and the remaining  most
highly-paid  executive officers for the three fiscal years  ended
June 30, 2000:

<TABLE>
<CAPTION>
                                                  Long-term
Name and Principal      Annual Compensation     Compensation      Other
Position              Year    Salary     Bonus    Options     Compensation (1)
------------------    ----   --------    -----  ------------  ------------
<S>                   <C>    <C>        <C>          <C>         <C>
Patrick E. Paddon     2000   $375,000      --        --          $2,000
 Chief Executive      1999    375,000      --        --           2,000
 Officer              1998    375,000      --        --           2,000
Glen T. Tsuma         2000   $180,000      --        --          $2,000
 Chief Operating      1999    180,000      --        --           2,000
 Officer              1998    180,000      --        --           2,000
S. Leslie Jewett      2000   $180,000      --        --          $2,000
 Chief Financial      1999    120,000      --        --           2,000
 Officer              1998    180,000      --        --           2,000
Neil G. Kenduck       2000   $220,000   $48,369      --          $2,000
 General Counsel      1999    205,000    52,460      --           2,000
                      1998    176,000    30,000      --           2,000
----------------
1)    Company contribution under the Company's 401(k) Plan,
      subject to certain vesting restrictions.
</TABLE>

Option Grants in Last Fiscal Year

     During fiscal 2000,  Neil Kenduck and S. Leslie Jewett  were
the  only  named  executive officers  to  receive   stock  option
grants.

<TABLE>
<CAPTION>
                                % of Total
                             Options Granted                        Grant Date
                    Options  to Employees in   Exercise  Expiration   Present
Name                Granted    Fiscal Year      Price       Date     Value (1)
----                -------  ---------------   --------  ---------- ----------
<S>                 <C>          <C>            <C>        <C>        <C>
Neil G. Kenduck     10,000        6.7%          $12.00     8/13/09    $ 49,667
S. Leslie Jewett    50,000       33.6%          $12.00     8/13/09    $248,337
----------------
1)    Based  on  the  Black-Scholes Option  Pricing  model.   The
      Company's use of this model should not be  construed as  an
      endorsement of its accuracy in valuing options  or  of  the
      assumptions used in the model. The actual value, if any, an
      executive  may realize from  any  option  depends  upon the
      actual  performance  of  Amplicon common stock  during  the
      applicable period.
</TABLE>

Aggregate Option Exercises and Fiscal Year End Option Value

     The following  table sets forth information with respect  to
the  unexercised options held by the executive officers as of the
end of the fiscal year:

<TABLE>
<CAPTION>
                     Number of Unexercised     Value of Unexercised In-the-Money
                    Options at June 30, 2000     Options at June 30, 2000 (1)
                   --------------------------    ----------------------------
Name               Exercisable  Unexercisable     Exercisable  Unexercisable
----               -----------  -------------     -----------  -------------
<S>                 <C>            <C>             <C>           <C>
Patrick E. Paddon   300,000 (2)      --            $1,800,000       --
Glen T. Tsuma          --            --                --           --
S. Leslie Jewett    100,000        50,000            133,332        --
Neil G. Kenduck      24,000        29,000             22,500      $1,625
-----------------
1)    Represents  the difference between the most recent  closing
      price of the  Common Stock  as of June 30, 2000 as reported
      by NASDAQ and the exercise price of the options.
2)    Mr. Paddon's option expired on  September 17, 2000  without
      being exercised.  Mr. Paddon was  granted a  new option  on
      August 4, 2000 for 300,000 shares  at an exercise price  of
      $9.25.

</TABLE>

                                    4
<PAGE>

Board of Directors Report on Executive Compensation

     Amplicon   has  not  established  a  standing   compensation
committee  but  instead  all executive  compensation  issues  are
subject  to  the  review of the entire Board  of  Directors.  The
compensation  of the Company's Chief Executive Officer  has  been
reviewed  and  approved by the Company's Board of Directors.  The
compensation of other key officers has generally been established
by  the  Chief  Executive Officer, subject to the review  of  the
Board  of  Directors.  Mr.  Paddon and Mr.  Tsuma,  as  executive
officers  and directors of the Company, therefore participate  in
all  board  executive  compensation  decisions.   Mr. Paddon  and
Mr.  Tsuma also review all stock option grants, however,  neither
of  them  has received any stock option grants in the  last  five
years  except  Mr. Paddon was granted a new option on  August  4,
2000 to purchase 300,000 shares at $9.25 over a five year vesting
period.

     The  Company's  compensation practices  have generally  been
designed to bind the interests of the Company's key executives to
the  long-term  performance of the Company and its  shareholders.
Compensation for all executives is comprised primarily of 1) base
salary   and  2)  equity  participation   through  common   stock
ownership or common stock options. Annual bonuses have been  paid
to  certain  executives  from time to  time.  Base  salaries  are
established   according  to  the  particular  position   of   the
individual   executive,   the  current  economic   and   business
circumstances of the Company, and competitive conditions  in  the
employment  marketplace. Bonus amounts are determined based  upon
an  analysis of individual and Company performance, but generally
are   not   tied  to  any  direct  quantitative  or   qualitative
performance  factors.  To assess the 2000 compensation  level  of
Amplicon's  key executives relative to their peers,  the  Company
examined   the   compensation  plans  of  other  public   leasing
companies,   comparable  financial  service  firms  and   similar
emerging  growth companies. In fiscal 2000, the base  salary  for
Mr.  Kenduck  was increased from the prior year.   This  increase
reflects  efforts  to maintain such compensation  at  competitive
levels.  The Company believes that the cash compensation paid  to
the Company's executive officers is generally less than that paid
to   others   in  comparable  positions.  However,   the   equity
participation  of  Amplicon's executive  officers,  both  through
direct  ownership and common stock options, is generally  greater
than  other  comparable  companies.  The  executive  officers  of
Amplicon  beneficially own approximately  67%  of  the  Company's
common  stock outstanding.  Through having a substantial  portion
of   each   executive's  long-term  compensation   derived   from
participation  in  the  Company's  common  stock,  the  Board  of
Directors  believe  that the Company has  aligned  the  financial
interests  of the executive officers with those of the  Company's
other shareholders.


     CEO Compensation

     Patrick   E.  Paddon's,   Chief  Executive  Officer,    cash
compensation  was set at $375,000 for fiscal 2000.  Mr.  Paddon's
compensation  in  fiscal 2000 was not specifically  tied  to  any
measures  of  return on equity or earnings targets. Mr.  Paddon's
compensation  was  set  at $375,000 by  the  Board  of  Directors
several  years ago based upon a review of compensation levels  at
comparable  public companies. Following the most  recent  review,
the  Board  of  Directors believes Mr. Paddon's  compensation  is
still   reasonable  and  determined  at  that   time   that   his
compensation in fiscal 2001 would remain at $375,000.

Common Stock Performance Graph

     The  graph on the next  page shows a comparison of the five-
year cumulative return among Amplicon, the NASDAQ Composite Index
and  a  peer  group  of  public leasing  companies  comprised  of
Comdisco, Inc., DVI, Inc. and Electro Rent Corporation,  each  of
which  are  engaged  in  the  equipment  leasing  industry  as  a
substantial part of their business, and whose shares have  traded
publicly for at least five years.

                                    5
<PAGE>

PERFORMANCE GRAPH OMITTED.  REPRESENTED BY THE FOLLOWING TABLE:
<TABLE>
<CAPTION>
             6/30/95  9/30/95   12/31/95   3/31/96   6/30/96   9/30/96  12/31/96
            --------  -------   --------  --------  --------   -------  --------
<S>           <C>       <C>        <C>       <C>       <C>       <C>       <C>
AMPI          100       103        102       101       106       119       130
NASD COMP.    100       112        113       119       128       133       140
PEER AVG.     100       111        126       126       145       141       146

             3/31/97  6/30/97    9/30/97  12/31/97   3/31/98   6/30/98   9/30/98
            --------  -------   --------  --------   -------   -------  --------
AMPI.         141       152        198       210       305       165       181
NASD COMP.    132       156        183       171       200       206       185
PEER AVG.     138       162        202       216       281       268       172

            12/31/98  3/31/99    6/30/99   9/30/99  12/31/99   3/31/00   6/30/00
            --------  -------   --------  --------  --------   -------  --------
AMPI.         191       132        178       154       140       134       121
NASD COMP.    241       270        296       303       448       503       437
PEER AVG.     208       173        224       199       280       311       211
</TABLE>

                 INDEPENDENT PUBLIC ACCOUNTANTS

     The  Company  has  not yet  selected its independent  public
accountants  for the year ended June 30, 2001 because  its  Audit
Committee has not yet made a recommendation.  Representatives  of
PricewaterhouseCoopers  LLP,  the  Company's  independent  public
accountants for the year ended June 30, 2000, are expected to  be
present at the Annual Meeting and will be available to respond to
appropriate  questions and to make such statements  as  they  may
desire.

               ANNUAL REPORT AND OTHER SEC FILINGS

     The  Annual Report on  Form 10-K for the fiscal years  ended
June  30,  2000 and 1999, including the financial statements  and
schedule  thereto,  as  filed with the  Securities  and  Exchange
Commission,  has  been  included in the Company's  Annual  Report
which accompanies this Proxy Statement.

     Based solely on a review of the copies of Forms  3, 4 and  5
and amendments  thereto  furnished  to  the Company,  the Company
believes that  during  fiscal 2000 no officer, director or  more-
than 10% beneficial  owner  failed  to file  on  a  timely  basis
reports required by Section 16(a) of the  Securities and Exchange
Act  of 1934,  except  that  Mr. Paddon did not file the  Form  5
Annual Statement  of Changes  in  Beneficial Ownership  within 45
days  of the fiscal year end.

                    PROPOSALS OF SHAREHOLDERS

     All  proposals of shareholders  intended to be presented  at
the  Company's  2001  Annual  Meeting  of  Shareholders  must  be
directed to the attention of and received by the Secretary of the
Company,  at  the address of the Company set forth on  the  first
page of this Proxy Statement, before June 30, 2001 if they are to
be  considered for inclusion in the Proxy Statement and  form  of
Proxy used in connection with the meeting, in accordance with the
rules and regulations of the Securities and Exchange Commission.

                                    6
<PAGE>

                          OTHER MATTERS

     At the time of the  preparation of this Proxy Statement, the
Board of Directors knows of no other matters which will  be acted
upon  at  the Annual Meeting.  If any other matters are  properly
presented  for  action at the Annual Meeting or  any  adjournment
thereof, proxies will be voted with respect thereto in accordance
with  the  best  judgment  and in the  discretion  of  the  proxy
holders.

                         By Order of the Board of Directors



                         Glen T. Tsuma
                         Secretary


Santa Ana, California
October 20, 2000

                                    7
<PAGE>



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