FIRST ENTERTAINMENT INC
10QSB, 1995-11-13
AMUSEMENT & RECREATION SERVICES
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                          UNITED STATES  
  
               SECURITIES AND EXCHANGE COMMISSION  
  
                     Washington, D.C. 20549  
  
                            FORM 10-QSB  
  
  
Quarterly Report Pursuant to Section 13 or 15(d) of the   
Securities Exchange Act of 1934  
  
For the quarterly period ended       September 30, 1995  
  
Commission file Number     0-15435 
  
                   First Entertainment, Inc.                 
(Exact name of registrant as specified in its charter.)  
  
    Colorado                   	84-0974303    
(State or other jurisdiction of    (I.R.S. Employer  
incorporation or organization)     Identification No.)  
  
1380 Lawrence Street, Suite 1400			80204
(Address of principal executive offices      (Zip Code)  
  
Registrant's telephone number, including area code:  
(303) 592-1235
  
     Indicate by check mark whether the registrant(1) has filed 
all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.  
  
  
                         YES [X]        NO [ ]  
  
     Indicate the number of shares outstanding of each of the 
issuer's classes of common stock, as of the latest practical 
date:  
  
     Common Stock, $1 Par Value - 10,362,570 shares as of  
September 30, 1995.  









<TABLE>  
                   PART I. - FINANCIAL INFORMATION  
                      FIRST ENTERTAINMENT, INC.  
   CONSOLIDATED STATEMENTS OF OPERATIONS AND ACCUMULATED DEFICIT  
                           (Unaudited)  
<CAPTION>  
                              Three months ended  Nine months ended
                                  September 30      September 30
                            1995        1994        1995         1994
<S>                      <C>         <C>         <C>      <C> 
REVENUE:
Live Entertainment       $ 236,642   $ 389,318   $ 752,931 $ 1,190,824
Copyrighted properties     322,753           0   1,096,768           0
Radio                      177,877     157,839     498,603     461,006
Video                       25,947           0      30,967      74,426
Other                       12,667       8,490      34,515      36,970
                          ________    ________   _________   _________
                           775,886     555,647   2,413,784   1,763,226
COSTS AND EXPENSES:
Cost of sales-live
entertainment              215,956     356,841     653,120   1,094,860
Cost of sales-copyrighted
properties                 132,597           0     498,668           0
Cost of products sold-
radio                      132,145     128,266     369,147     351,867
Cost of products sold-
video                          163      11,438     112,691     173,768
Depreciation and 
amortization                89,201      80,315     290,743     254,633
Selling,general and                                                   
administration             708,596     266,052   2,112,377     574,062
                         _________  _________  ___________  _________
                         1,278,658     842,912   4,036,746   2,449,190
 
LOSS FROM OPERATIONS      (502,772)  (287,265) (1,622,962)   (685,964)
OTHER INCOME (EXPENSE)                                                  
Interest expense           (50,780)   (45,054)   (105,287)   (140,964)
Gain on restructuring
of debt                          0          0           0       7,045
Other                        2,138        806       3,738        1004
                          ________    _______   _________    ________
NET LOSS BEFORE MINORITY                                                
INTEREST                  (551,414)  (331,513) (1,723,298)   (818,879)
MINORITY INTEREST IN NET-
LOSS OF SUBSIDIARY          20,900          0      78,950           0
                          _________  _________ ___________   _________     
NET LOSS                  (530,514)  (331,513) (1,643,135)   (818,879)
DIVIDEND REQUIREMENTS ON                                                
PREFERRED STOCK            (10,500)         0     (31,500)          0
                          _________  _________ ___________   _________
NET LOSS APPLICABLE TO   $(541,014) $(331,513)$(1,674,635)  $(818,879)
COMMON STOCK
NET LOSS PER COMMON SHARE    $(.05)     $(.05)      $(.17)      $(.13)
WEIGHTED-AVERAGE NUMBER OF                                              
SHARES OUTSTANDING       9,995,510   6,377,018   9,995,510   6,049,465

<FN>                                                                    
See accompanying notes to consolidated financial statements.            
</TABLE>



<TABLE>         
                            FIRST ENTERTAINMENT, INC. 
                           CONSOLIDATED BALANCE SHEETS  
                                  (Unaudited)

<CAPTION>  
                             September 30, 1995    December 31, 1994 
                               ______________      ______________
                                 
<S>                                <C>                <C> 
ASSETS  
Current Assets   
  Cash and cash equivalents        $ 258,687          $ 185,888
  Trade accounts receivable,
   net of allowance                  326,811            549,834
  Accounts receivable, 
    employees                              0              6,088 
  Accounts receivables other          14,542             18,995
  Notes receivable, related
    parties                          275,590            200,000
Inventories                        1,737,785          1,881,964
Other current assets                 107,077            108,869
                                   _________          _________  
                                   2,720,492          2,951,638
                                                               
PROPERTY AND EQUIPMENT
 Master Tape Library               1,497,399          1,506,414
 Machinery, production and
  other equipment                  1,084,779            855,687
 Furniture and equipment             303,547            280,058
 Leasehold improvement               245,274            245,274
 Film cost inventory                  95,928             96,532
                                   _________          _________ 
                                   3,226,927          2,983,965
 Less Accumulated Depreciation    (2,598,187)        (2,369,651)
                                   __________          _________   
                                     628,740            614,314

OTHER ASSETS
 License and goodwill, net
  amortization                     1,086,441          1,150,169
 Investment and other                125,000            125,000
 Other noncurrent assets              30,314            117,076
                                  __________         __________                            
                                   1,241,755          1,392,245
                                  __________         __________
TOTAL ASSETS                      $4,590,987         $4,958,197
                                  ==========         ==========  
</TABLE>









<TABLE>

                        FIRST ENTERTAINMENT, INC.
                        BALANCE SHEET, CONTINUED
                             (Unaudited)

 

<CAPTION>  
LIABILITIES AND STOCKHOLDERS' EQUITY   
<S>                              <C>                <C> 
Current Liabilities  
 Notes payable and current 
  portion of long term debt      $ 1,700,467        $ 1,929,838
 Notes payable, related
  parties                                  0             13,167
 Bank Overdraft                            0             40,039
 Accounts payable                    536,480            875,723
 Accrued interest                    340,747            341,069
 Accrued liabilities                 215,927            231,075
 Accrued liabilities, related
  parties                             71,553             34,496
                                   _________          _________
Total Current Liabilities          2,865,174          3,465,407

Long Term Debt, net of
  current portion                     17,197             51,763

 MINORITY INTEREST                         0             78,950

Stockholder's Equity   
 Preferred stock, $.001 par value;
  authorized 5,000,000 shares;
 Class A preferred stock, 10,689
  shares issued                           10                 13
 Class B preferred stock, 231,975  
  shares issued                          232                232
 Common stock, $.008 par value; 
  authorized 50,000,000 shares;
 10,362,570 shares issued             82,900             61,436
 Additional Paid in Capital       11,124,673          8,822,999       
 Accumulated deficit              (8,383,997)        (6,709,362)
 Deferred compensation              (312,378)           (10,417)
 Investment in Polton               (318,000)          (318,000)
 Treasury stock, at cost            (484,824)          (484,824)
                                   _________          _________
                                   1,708,616          1,300,641
                                   _________          _________ 
TOTAL LIABILITIES AND STOCKHOLDERS'  
EQUITY                           $ 4,590,987        $ 4,958,197
                                 ===========        ===========

<FN> 
See accompanying notes to consolidated financial statements.  
</TABLE>



<TABLE>  
                    FIRST ENTERTAINMENT, INC.
              CONSOLIDATED STATEMENTS OF CASH FLOWS  
        FOR THE NINE MONTHS ENDED September 30, 1995 AND 1994  
                           (Unaudited)  
   <CAPTION>  
                                        1995              1994
<S>                                    <C>                <C>  
Cash Flow From Operating Activities:  
 Net Income (loss)                     $ (1,643,135)      $ (818,879)
Adjustments To Reconcile Net  
Loss to Net Cash from Operations
   Loss on sale of Investments                               118,310
   Minority interest                        (78,950)                  
   Depreciation and amotization             292,264          254,633  
   Common Stock options and                               
   Common Stock issued for service          561,610           26,764                   
 Changes in operating assets and
  liabilities (increase) decrease in
   Receivables                              233,564         (237,638)
   Inventories                              144,179          (70,886)
   Other current assets                       1,792          (32,954)
   Other assets                                   0           53,048
  Increase (decrease) in
   Accounts payable                        (146,867)         158,994
   Accrued Liabilities                      (81,466)         (80,973)
   Bank Overdraft                           (40,039)         
                                           _________        _________
Net Cash Used In Operating 
Activities                                 (757,048)        (467,325)
                                           _________        _________ 
   
Cash Flow From Investing Activities: 
 Proceeds from sale of investment                            500,000
 Capital expenditures-net                  (156,202)        (227,739)
                                            _________       __________  
Net Cash Provided By (used in)
 Investing Activities                      (156,202)        (272,261)

Cash Flow From Financing Activities:  
  Advances to affiliates                    (75,590)        
  Principal payments on debt                (50,261)        (105,451)
  Proceeds from issuance of
   common stock                           1,111,900          433,051
                                          __________       _________ 
Net Cash Provided by (used in)
  Financing Activities                      986,049          327,600  
                                         __________       __________ 
Net Increase (Decrease) in Cash              72,799          132,536
Cash and Cash Equivalents, 
  beginning of period                       185,888           18,874
                                         __________       __________ 
Cash and Cash Equivalents,
  End of Period                          $  258,687       $  151,320
                                         ==========       ==========
<FN>  
See accompanying notes to consolidated financial statements.  
</TABLE>

 
  
                     FIRST ENTERTAINMENT, INC. 
              NOTES TO  CONSOLIDATED FINANCIAL STATEMENTS  
                            (Unaudited)
                        September 30, 1995
  
  
1.General:
  
The accompanying consolidated financial statements have been prepared in 
accordance with generally accepted accounting principles for interim 
financial information and in accordance with instructions to Form 10-QSB and
Regulation S-B. Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete
financial statements. The accompanying financial information is unaudited
but includes all adjustments (consisting of normal recurring accruals) which,
in the opinion of management, are necessary to present fairly the information
set forth. The consolidated financial statements should be read in
conjunction with the notes to the consolidated financial statements which are
included in the Annual Report on Form 10-KSB of the Company for the fiscal 
year ended December 31, 1994.

The results for the interim period are not necessarily indicative of results
to be expected for the fiscal year of the Company ending December 31, 1995.
The Company believes that the nine month report filed on Form 10-QSB is
representative of its financial position and its results of operations and
changes in cash flows for the periods ended September 30, 1995 and 1994.

2. Stockholders Equity

In January, 1995, the Company sold 500,000 shares of its resticted common 
stock in a private placement, resulting in net proceeds of $134,500.

During the nine months ended September 30, 1995 the Company granted stock
options for 1,500,000 shares of common stock at exercise prices ranging from
$.50 to $1.50.

During the nine months ended September 30, 1995, the Company issued 550,000
shares of common stock for consulting services valued at approximately
$530,320.The common stock issued for consulting services were registered in
S-8 registration statements and were free trading upon issuance.

During the nine months ended September 30, 1995, common stock options were
exercised resulting in a issuance of 1,350,000 shares of common stock and
proceeds to the Company of $977,500.

During the nine months ended September 30, 1995, the Company issued 133,800
shares of common stock in settlement of account payable of one of its
subsidiaries.

During the nine months ended September 30, 1995 the Company issued 146,500
shares of common stock in settlement of notes payable and accrued interest.

3. Licensing Agreement

In February, 1995, the Company obtained world wide licensing and 
merchandising rights for the Milwaukee based Indian Motorcycle Company from 
Australian businessman Maurtis Haymin-Langridge. The licensing and 
merchandising rights were for a period of five years with an option period for
an additional three years. In July 1995, the Company received permission from
the bankruptcy trustee to commence licensing as a result of Indian Motorcycle
Company obtaining financing in accordance with the bankruptcy settlement, the 
Company agreed to guarantee payments of up to $2.3 million to bankruptcy 
creditors.

On October 23, 1995 in a hearing before Bankruptcy Court Judge Henry Boroff, in
Worcester, Massachusetts, Indian Motocycle Manufacturing Company Inc.(IMMCI,
the Chapter 11 Debtor) was converted to a Chapter 7 bankruptcy and all of its
assets, including the trademark assets, were transfered to the property of
the Chapter 7 estate. The effect of this decision was to put into question the
Company's previous licensing agreements.

The Chapter 7 trustee, now in control of the trademark rights, has entered
into a contract of sale of the Chapter 7 estate with MBL, Investements, Inc.
This sale is awaiting approval of the Court pursuant to Section 363 of the
Bankruptcy Act.

MBL Investments, Inc. has reached an agreement with the Company that if MBL
is successful in the purchase of the Trademark Assets from the Bankruptcy
Trustee, MBL will convey the licensing rights to the Company, previously
entered into with IMMCI and IMC.

4. Kodak Video Trips

In January, 1995 the Company was informed that Woodknapp and Company, the 
Company's exclusive U.S. distributor of Video Trips, had ceased operations 
and would no longer honor its contract with the Company. The Company has 
negotiated the terms of a new licensing agreement with Kodak for use of Kodak
name and logo. 

On July 11, 1995 the Company sighned a three year distribution agreement with
Fox Lorber whereby Fox Lorber will test the distribution of 12 video trip
titles in the North America. The Company will receive advance royalties of
$25,000 and will receive royalties of 7.5% of gross sales. Fox Lorber will
have the right to acquire the remaining 28 video trip titles and extend the
term of the agreement from three years to seven years with an additional
advance royalty payment of $58,000. 

ITEM 2. MANAGEMENT'S DISCUSSION AND PLAN OF OPERATION

For the three months ended and the nine months ended September 30, 1995 the 
Company incurred  losses of approximately $530,500 and $1,643,100,
respectively, compared to a loss of $331,500 and $818,900 for the three months
and nine months ended September 30, 1994, respectively. The increase in the
net loss in each quarter of 1995 as compared to 1994 is due to inclusion of
Image Marketing, a new majority owned subsidiary, and increased general and
administrative costs resulting from compensation expense recorded in
connection with the issuance of common stock and common stock options of
approximately $484,000. Image Marketing was acquired in September, 1994
therefore the quarter ended September 30, 1994 does not include any results of
operations of Image Marketing and for the nine months ended September 30,
1995, Image had a net loss of approximately $542,000.

Overall, revenues increased by approximately $650,000, from $1.8 million in
1994 to $2.4 million in 1995. Substantially all of the increase is from
copyrighted properties revenue which increased by approximately $1.1 million
as compared to the period ended September 30, 1994. Although radio sales
increased by approximately $37,000 and video sales decreased by approximately
$34,000. The reduction in video sales is due to the loss of the Company's
exclusive U.S. distributor in January, 1995. The decrease in live enter-
tainment revenues was due to the closure of the Tampa Comedy Works at the end
of January, 1995. The Tampa club was closed due to declining attendance.
Overall the industry has seen a decline in comedy club attendance over the past
two years across the country. The Denver Comedy Club though has been able to
retain attendance even in lieu of the industry decline.

As a result of the decline in video sales and live entertainment sales in 
1995, cost of goods sold for video and live entertainment also declined 
proportionate to the decline in revenues.

Cost of goods sold radio, increased only slightly comparing 1995 to 1994.

Depreciation and amortization expense increased comparing 1995 to 1994 due
to shortening the amortization period of goodwill to ten years and the
inclusion of Image Marketing which had depreciation of $38,500 for the nine 
months ended September 30, 1995.

General and administrative costs increased $1.5 million in 1995 as compared
to 1994. The major reason for the increase is due to compensation expense
recorded in the nine months of 1995 in the amount $484,000 in connection with
common stock and common stock options granted and inclusion of Image
Marketing which increased general and administration costs by $1 million. The
Company is continuing in its efforts to reduce over-head costs wherever
possible.

Interest expense is decreased slightly in 1995 over 1994 as a result of a
reduction in notes payable and long term debt. 

Liquidity and Capital Resources

As of September 30, 1995, the Company had a working capital deficit of 
approximately $144,700, an improvement of $369,100 over the working capital
deficit at December 31, 1994 of $513,800. The Company has current maturities
of long term debt and notes payable totaling $1.7 million that are due in 1995
and the Company is currently negotiating with the lenders to refinance the
loans with extended payment terms. The improvement in the working capital
deficit is the result of proceeds from sale of common stock of $1.1 million in
1995.

Net cash used in operations for 1995 was $757,048 as compared to $467,325 in 
1994. The increase in cash used inoperating activities is primarily the
result of losses incurred by Image which was not included in results of 
operations for the nine months ended September 30, 1994 because it was not 
acquired until September 6, 1994. In the first nine months of 1995 the
Company has been successful in raising approximately $1.1 million in equity
financing which was used primarily to finance the net cash used in operations
and advances to affiliates of $75,000. In addition the Company has been able
to issue common stock for services thereby reducing the need for cash.
   
The Company's ability to continue as a going concern will largely depend
on its ability to generate working capital through debt or equity financing
and profitable operations. Working capital deficiencies have hindered the
Companies ability to fund certain business segments. Currently the Company
has bank debt of $1.7 million which is currently due and due later in 1995.
Working capital is needed to further develop the Kodak Video Trips and the
copyrighted properties lines of business. The copyrighted properties line of 
business continues to loss money despite the Companys continued funding
efforts. The Company must decide if continued funding is appropriate or if 
some other course of action is necessary. The creation and development of the
new Indian Motorcycle art, publishing, food, beverage, snacks, toys,
collectible and fashion products will require a significant capital infusion.
The likelihood of obtaining the necessary equity financing is uncertain at
this time.  

  

  
                   PART II - OTHER INFORMATION  
  
  
Item 1   Legal Proceedings
          None
  
Item 2:   Changes in Securities
          None
  
Item 3    Defaults upon Senior Securities
          None
  
Item 4:   Submission of Matters to a Vote of Security Holders
          None
  
Item 5:   Other Information
          None

Item 6:   Exhibits and Reports on Form 8-K

    (A)   Exhibits
          None

    (B)   Reports on Form 8-K dated January 17, 1995 and February 27, 1995 
were filed during the period ended September 30, 1995.


















  






  
                    FIRST ENTERTAINMENT, INC.
  
                           SIGNATURES  
  
  
     Pursuant to the requirement of the Securities Exchange Act of 
1934, the registrant has duly cause this report to be signed on its 
behalf by the undersigned thereunto duly authorized.  
  
  
  
  
                                   FIRST ENTERTAINMENT, INC.              
                                   Registrant  
November 10, 1995                   A.B. Goldberg              
Date                               A.B. Goldberg             
                                   Principal Executive Officer  

            
 
       



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