FIRST ENTERTAINMENT INC
10QSB, 1996-05-15
AMUSEMENT & RECREATION SERVICES
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              SECURITIES AND EXCHANGE COMMISSION 
                   Washington ,D.C.   20549 
                         FORM 10-QSB 
   
 
          QUARTERLY REPORT UNDER SECTION 13 OR 15(d) 
            OF THE SECURITIES EXCHANGE ACT OF 1934 
 
For Quarter Ended	                         March 31, 1996 
Commission File Number                              0-15435 
 
 
 
                 FIRST ENTERTAINMENT, INC. 
	 
     (Exact name of Company as specified in its charter) 
 
 
 
    COLORADO                               84-0974303 
(State or other jurisdiction            (I.R.S. Employer 
of incorporation or organization)        Identification No.) 
 
 
1380 Lawrence Street, Suite 1400, Denver, Colorado 80204 
(Address of principal executive offices)        (Zip code) 
 
Company's telephone number, including area code                       
(303) 592-1235   
	 
	 
 (Former name, former address and former fiscal year, if 
changed since last report.)    
 
Indicate by check whether the Company  
(1) has filed all reports required to be    1)  Yes      X 
filed by Section 13 or 15(d) of the __ 
Securities Exchange Act of 1934  
during the 	preceding 12 months          2)  Yes      X 
(or for such shorter period that  
the Company was required to file  
such reports), and(2) has been subject  
to such filing requirements for  
the past 90 days.  
 
Indicate the number of shares outstanding of each of the 
issuer's classes of stock, as of the latest practicable 
date. 
 
                                  Number  of  Shares   
Class                             Outstanding at May 3, 1996 
Common stock, $.008 par value	         3,790,044 shares 
 
Class A Preferred Stock, $.001 par value      10,689 shares 
Class B Preferred Stock, $.001 par value     231,976 shares 
Class C Preferred Stock, $.001 par value     575,000 shares 
 
 
 
                 FIRST ENTERTAINMENT, INC. 
               FORM 10-QSB QUARTERLY REPORT 
                    TABLE OF CONTENTS 
 
 
 
PART I - FINANCIAL INFORMATION 
  ITEM 1. Consolidated Financial Statements 
 
  Consolidated Balance Sheet as of March 31,1996 
  (Unaudited) and December 31, 1995 
 
 
  Consolidated Statements of Operations (Unaudited)   
  for three months ended March 31, 1996 and 1995 
 
 
  Consolidated Statements of Cash Flows  (Unaudited) 
  for the three months ended March 31, 1996 and 1995 
 
 
  Notes to Consolidated Financial Statements (Unaudited)  
 
 
  ITEM 2.  Management's Discussion and Analysis of 
  Financial Condition and Results of Operations 
 
PART II - OTHER INFORMATION 
 
  Items 1 through 6 
 
  SIGNATURE 
 
 
<TABLE> 
<CAPTION> 
FIRST ENTERTAINMENT, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
(Unaudited) 
 
 
                                 March 31,      December 31, 
                                   1996            1995 
ASSETS 
<S>                            <C>             <C> 
CURRENT ASSETS 
  Cash and cash equivalents     $  79,923      $     71,488       
  Trade accounts receivable, 
  net of allowance                 83,413            89,203  
  Accounts receivables other      160,538           145,778  
  Note receivable, related party        0           100,000 
  Inventories                   1,023,762            22,234   
  Other current assets             16,579            18,911 
                                ---------            ------  
                                1,364,215           447,614  
PROPERTY AND EQUIPMENT 
  Master tape library           1,497,399         1,497,399  
  Machinery, production and  
  other equipment                 519,505           519,505 
  Radio station land and  
  building                        425,000                 0 
  Furniture and equipment         167,646           168,449  
  Leasehold improvement           170,213           170,213 
  Film cost inventory             103,428           103,428 
  Condominium                      57,626            57,626 
  Transportation                   37,370            37,370 
                                ---------          --------  
                                2,978,187         2,553,990  
Less accumulated depreciation   2,215,608         2,162,103 
                               ----------         --------- 
                                  762,579           391,887  
					 
OTHER ASSETS	 
  Licensing and  
  distribution rights           1,700,000                 0  
  Goodwill, net of  
  amortization                    876,811           892,441 
  Other noncurrent assets               0               956 
                                ---------           --------  
                                2,576,811            893,397  
 
TOTAL ASSETS                   $4,703,605         $1,732,898 
                               ==========         ==========  
</TABLE> 
<TABLE> 
<CAPTION> 
                                 March 31,      December 31, 
                                  1996              1995 
LIABILITIES AND STOCKHOLDERS' EQUITY (Deficit): 
<S>                          <C>                 <C> 
CURRENT LIABILITIES	 
  Notes payable and current  
  portion of long term debt   $ 1,043,950          $ 923,048 
  Notes payable, related parties        0             13,167 
  Accounts payable                 55,189             63,268  
  Accrued interest                299,240            325,185 
  Accrued liabilities              76,757            122,830 
  Net liabilities of  
  discontinued operations               0            297,565  
                                ---------          --------- 
  Total current liabilities     1,475,136          1,745,063  
 
LONG TERM DEBT, NET OF  
CURRENT PORTION                   836,042             54,281 
                                  -------             ------  
 
STOCKHOLDERS' EQUITY (DEFICIT) 
Preferred stock, $.001 par value; 
  authorized 5,000,000 shares;  
  Class A preferred stock, 
  10,689 shares issued                 10                10 
  Class B preferred stock, 
  231,976 shares issued               232               232 
  Class C preferred stock, 
   575,000 shares issued              575                 0 
Common stock, $.008 par value; 
  authorized 6,250,000 shares; 
  3,790,044 and 2,361,544 
  shares issued                    30,320            21,052  
  Capital in excess of  
  par value                    13,429,988        11,227,696  
  Accumulated deficit         (10,355,120)      (10,567,547) 
  Deferred compensation          (228,754)         (263,065) 
  Treasury stock, at cost        (484,824)         (484,824)  
                              -----------        ---------- 
                                2,392,427           (66,446) 
                              -----------        ----------- 
 
TOTAL LIABILITIES AND STOCKHOLDERS 
  EQUITY (DEFICIT)             $4,703,605        $1,732,898  
</TABLE> 
 
"See accompanying notes to consolidated financial 
statements." 
<TABLE> 
<CAPTION> 
FIRST ENTERTAINMENT, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(Unaudited) 
 
 
                For the three months  For the three months 
                   ended March 31,       ended March 31, 
                        1996                  1995 
<S>                    <C>                   <C> 
REVENUE: 
  Live Entertainment   $ 330,225             $ 275,422	                                    
  Radio                  177,940               160,469 
  Video                      583                 3,920     
  Other                    6,136                15,199 
                       ---------              --------  
                         514,884               455,010	  
 
COSTS AND EXPENSES: 
  Cost of sales  
  live entertainment      263,364               254,204 
  Cost of products sold 
  radio                   143,982               118,617 
  Cost of products sold 
  video                       166                 4,244 
  Depreciation and  
  amortization              71,634               89,648 
  Selling, general and  
  administrative           273,999               371,634 
                          --------              -------- 
                           753,145               838,347 
 
OPERATING LOSS FROM 
CONTINUING OPERATIONS     (238,261)             (383,337) 
 
OTHER INCOME (EXPENSE) 
  Interest expense         (28,114)              (40,769)  
  Other                     22,059                   492 
 
LOSS FROM CONTINUING  
OPERATIONS                (244,316)             (423,614) 
					  
DISCONTINUED OPERATIONS 
  Loss from operations of  
  discontinuance of Image   (28,570)              238,967      
  Gain on disposal of Image 485,313                     0 
                            -------               ------- 
NET INCOME (LOSS)         $ 212,427           $ (662,581)  
                          =========           =========== 
 
GAIN (LOSS) APPLICABLE TO COMMON STOCK  
PER SHARE DATA:  
  Net income (loss) per share  
  continuing operations   $     (.09)          $    (.20) 
  Net income (loss) per share,  
  discontinued operations        .17           $    (.12) 
                           ----------          ---------- 
  Net income (loss) per  
  common share              $    .08           $    (.32) 
                           =========           ========== 
WEIGHTED-AVERAGE NUMBER OF 
SHARES OUTSTANDING          $2,660,794        $2,084,958 
                            ==========        ========== 
</TABLE> 
 
  "See accompanying notes to consolidated financial 
statements." 
 
 
FIRST ENTERTAINMENT, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(Unaudited) 
<TABLE> 
                             For the         For the 
                          three months     three months 
                          ended March 31,  ended March 31, 
                              1996               1995 
<S>                          <C>             <C> 
CASH FLOWS FROM  
OPERATING ACTIVITIES 
  Net income (loss)           $  212,427      $  (662,581) 
  Adjustments to  
  reconcile net income 
  (loss) to net cash 
  from operations 
     Depreciation and 
     amortization                 71,634            91,362	 
     Common stock  
     options issued                    0            94,841 
     Common stock  
     issued for services          71,446           117,250 
     Gain on disposal of Image  (435,307)                0 
     Gain on debt extinquishment (21,341)                0 
  Changes in operating  
  assets and liabilities 
     (Increase)  
     decrease in 
       Receivables                 91,030            21,249 
       Inventories                 1,528             (2,508) 
       Other current  
       assets                      2,332             (2,614) 
       Other assets                  956           (183,621) 
  Increase (decrease) in 
       Accounts payable            (8,079)          (45,539) 
       Accrued Liabilities        (11,998)              173 
       Bank Overdraft                   0           (18,100) 
                                   ------            ------ 
       Cash provided by  
       discontinued 
       operations                  72,168                 0 
                                   ------            ------ 
NET CASH PROVIDED BY (USED)  
IN OPERATING ACTIVITIES:           46,795          (360,694) 
                                   ------          -------- 
 
CASH FLOWS FROM INVESTING ACTIVITIES 
  Capital  
  expenditures net                       0          (15,669) 
  Investments  
  and other                            803           (8,210) 
  Cash used in  
  discontinuing operations               0                0 
                                       ---           ------ 
NET CASH PROVIDED BY  
(USED IN) INVESTING  
ACTIVITIES                              803         (23,879) 
                                        ---         -------- 
 
CASH FLOWS FROM FINANCING ACTIVITIES 
  Principal payments 
  on debt                           (39,163)        (60,715) 
  Proceeds from  
  issuance of common 
   stock                                  0         259,400 
  Cash used in  
  discontinuing  
  operations                              0               0 
                                    -------         ------- 
NET CASH PROVIDED BY 
 (USED IN) FINANCING 
 ACTIVITIES                         (39,163)        198,685 
                                    --------        ------- 
 
NET INCREASE  
(DECREASE) IN CASH                    8,435        (185,888) 
CASH AND CASH  
EQUIVALENTS, BEGINNING 
OF PERIOD                            71,488         185,888 
CASH AND CASH  
EQUIVALENTS,  
END OF PERIOD                     $  79,923        $      0 
                                  =========        ======== 
</TABLE> 
 
"See accompanying notes to consolidated financial 
statements." 
 
 
FIRST ENTERTAINMENT, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(Unaudited) 
 
1.   General: 
 
The accompanying consolidated financial statements have been 
prepared in accordance with generally accepted accounting 
principles for interim financial information  
and in accordance with instructions to Form 10-QSB and         
Regulation S-B. Accordingly, they do not include all of the 
information and footnotes required by generally accepted 
accounting principles for complete financial statements.  
The accompanying financial information is Unaudited but 
includes all adjustments (consisting of normal recurring 
accruals) which, in the opinion of management, are necessary 
to present fairly the information set forth.  The 
consolidated financial statements should be read in 
conjunction with the notes to the consolidated financial 
statements which are included in the Annual Report on Form 
10-KSB of the Company for the fiscal year ended December 31, 
1995. 
 
The results for the interim period are not necessarily 
indicative of results to be expected for the fiscal year of 
the Company ending December 31, 1996.  The Company believes 
that the three month report filed on Form 10-QSB is 
representative of its financial position and its results of 
operations and changes in cash flows for the periods ended 
March 31, 1996 and 1995. 
 
2.   Stockholders Equity 
 
On March 31, 1996 the Company has acquired certain assets 
from Balzac, Inc. ("Balzac"), a private company which 
manufactures and distributes toys, including a product line 
of toy balls.  These assets consist of inventory and contact 
rights.  These rights consist of the following 1. Atlanta 
Distributorship for the Olympics; 2. Jason Carson Employment 
Agreement; 3. Interest in the Joseph Gabriel Secrets of 
Magic; 4. Distribution of Balzac Inc. in Japan (Per Mitsui 
Agreement); %. The World of Balzac animated TV show, as 
presently covered by the Second City Agreement; and 6. five 
additional Balzac revenues, the locations to be determined 
by Balzac over the next 18 months. 
  
In exchange for the inventory and the above-named rights, 
The Company has issued 1,100,000 shares of its restricted 
common stock.  Further, in consideration of the acquisition, 
the Company agreed to grant: stock options to Balzac to 
purchase 750,0000 common shares of the Company at a price of 
$11.00, excercisable for a period of five years from the 
date of grant; and, a stock option to Balzac to purchase 
750,000 common shares of the Company at a price of $19.00, 
exercisable for a period of five years from that date of the 
grant.  In addition, the Company and Balzac agreed to 
negotiate additional stock options for Balzac to purchase 
750,000 common shares of the  Company at a price of $28.00 
and to purchase 750,000 common shares of the Company at a 
price of $38,00, at such time and upon such terms and 
conditions as the parties may mutually agree.  Company 
agreed that it will not enter into any agreement, including 
but not limited to the dilution of its common shares, or any 
other action that may materially affect the common shares of 
the Company without first obtaining the written consent of 
Balzac, which consent shall not be unreasonable without 
first attaining the written consent of Balzac, which consent 
shall not be unreasonable withheld.  If and whenever 
additional common shares shall be issued by the Company, 
then the number of common shares subject to the options 
herein shall be proportionately adjusted so that Balzac's 
relative position in the Company will not be diluted.  
Finally, as a part of this Agreement, Balzac shall have the 
right to name two persons to the Company's Board of 
Directors as long as Balzac owns any common shares in the 
Company.  In addition, the Company acquired an exclusive 
license agreement for the sale of Balzac products in 
Australia for $800,000 which is payable over five years 
based upon a formula of 60% of net profits from the sale of 
Balzac products. 
 
Effective March 31, 1996 the Company entered into a Purchase 
Agreement with Scott Kajiya and Jamie Ruiz (the Sellers) 
whereby the Company will acquire 55% of the issued and 
outstanding common stock of Indian Motorcycle Company Japan, 
a development stage company, and certain licensing rights in 
exchange for 300,000 shares of the Company's Class C 
Preferred Stock valued at $1.00 per share. 
 
The licensing rights acquired allow the use of Indian 
Motorcycle Trademark on various products including denim and 
denim related products, shoes, boots, jewelry, accessories 
and eyewear. 
 
During the quarter ending March 31, 1996, the Company issued 
58,500 shares of common stock for consulting services valued 
at  approximately 37,137. The common stock issued for 
consulting services was registered in an S-8 registration 
statement and were free trading upon issuance. 
 
On April 9, 1996, the Board of Directors approved a one 
share for four reverse stock split.  Accordingly, all 
references in the consolidated financial statements to 
shares issued, shares outstanding, average number of shares 
outstanding, and related per share amounts, prices, stock 
option plan data have been restated to reflect the reverse 
stock split. 
 
3. Income Taxes 
 
The tax effects of temporary differences and carryforward 
amounts that give rise to significant portions of the 
deferred tax assets and deferred tax liabilities as of 
December 31, 1995 and 1994 are: 
<TABLE> 
<CAPTION> 
    Deferred tax assets:                  1995       1994       
     <S>                            <C>          <C> 
     Net operating loss  
     carryforwards                  $ 1,940,000  $ 985,000	 
     Investments                                    25,000	 
     Future deductible amounts for 
     stock issuance                                 74,000 
     Discontinued operations            322,000 
     Other                               23,000     33,000 
                                      ---------     -------	 
     Total gross deferred tax assets  2,285,000  1,117,000	 
     Less valuation allowance        (2,229,000)(1,050,000) 
                                     ----------------------	 
    Deferred tax liabilities:            56,000     67,000 
     Property and equipment             (56,000)   (67,000)	 
                                        --------   -------- 
    Net deferred taxes                  $    -0- $      -0- 
                                        ======== ========== 
</TABLE> 
  A valuation allowance has been established to reflect 
management's evaluation that it is more likely 	than not 
that all of the deferred tax assets will not be realized. 
 
The valuation allowance increased $1,179,000 in 1995 and 
$172,000 in 1994. 
 
As of December 31, 1995, net operating loss carryforwards 
were approximately $9.7 million.  Utilization of certain 
portions of this amount is subject to limitations under the 
Internal Revenue Code.  Carryforward amounts expire at 
various dates through 2010.   
 
4. Discontinued Operations 
 
On April 24, 1996 the Company and Harvey Rosenberg, a former 
officer and director of the Company entered into a purchase 
agreement for the sale of Image Marketing Group, Inc., the 
Company majority owned subsidiary which had been accounted 
for as discontinued operations. 
 
Mr. Rosenberg purchased the Company's 1.986,376 share of 
Image for $1,000.  The sale resulted in a gain to the 
Company in the amount of $485,313 since Image had negative 
assets. 
 
ITEM 2.  MANAGEMENT DISCUSSION AND PLAN OF OPERATION. 
 
Results of Operation  
March, 1996 vs. March, 1995 
 
For the quarter ended March 31, 1996 the Company incurred a 
loss from continuing operations of $244,316 as compared to a 
loss from continuing operations of $423,614 for the quarter 
ended March 31, 1995. The decrease in the net loss for the 
quarter ended March 31, 1996 as compared to March 31, 1995 
is  the result of an increase in live entertainment and 
radio sales and a reduction of general and administrative 
expenses.  The overall gain from discontinued operations of 
Image for the quarter ended March 31, 1996 is primarily the 
result of the sale of Image which had negative assets at the 
time of disposition. 
 
Overall, revenues increased by approximately $59,000, from 
$455,000 in 1995 to $515,000 in 1996.  Substantially all of 
the increase is from an increase in live entertainment 
revenue of $55,000. Radio sales increased by approximately 
$7,000, and video sales decreased by approximately $3,000. 
The reduction in video sales is due to the loss of the 
Company's exclusive U.S. distributor in January, 1995. The 
increase in live entertainment revenues was due to increased 
attendance as a result of big name acts in the first 
quarter, some of whom performed on weeknights which boosted 
revenues. 
 
Cost of sales live entertainment increased as a result of an 
increase in revenues but the percent of cost of sales to 
sales decreased from 92% to 80% in the first quarter of 
1996.  Overall attendance increased substantially but the 
labor cost remained the same which helped the overall gross 
profit. 
 
Cost of goods sold radio, increased approximately 25,000 
comparing 1996 to 1995.  The cost of sales radio increase 
from 74% in 1995 to 81% in 1996.  The Company is 
aggressively pursuing additional advertising revenues in 
1996 and increasing is promotions to obtain a larger market 
share. 
 
Depreciation and amortization have decreased comparing 1996 
to 1995 due to a substantial portion of the Companies assets 
were fully amortized at March 31, 1996.  General and 
administrative costs decreased, $100,000 in 1995 as compared 
to 1994. The major reason for the decrease is due to a 
reduction in the use of consultants and overall effort by 
the Company to reduce costs.  The Company is continuing in 
its efforts to reduce overhead costs wherever possible. 
 
Interest expense is decreased slightly in 1996 over 1995 as 
a result of a reduction of long term debt in the fourth 
quarter of 1995 and the first quarter of 1996. 
 
 
Liquidity and Capital Resources 
	  	 
As of March 31, 1996, the Company had a working capital 
deficit of approximately $110,900 , a decrease of $1,186,600 
over the working capital deficit at December 31, 1995 of 
$1,279,500.  The primary reason for the decrease in the 
working capital deficit is the acquisition of inventory of 
$1,000,000 and the sale of the negative net assets of the 
discontinued operations. 
 
Net cash provided by operations for 1996 was $ 46,795 as 
compared to net cash used in operations of $360,694 in 1995. 
In the first quarter of 1995 the Company has been successful 
in raising approximately $260,000 in equity financing which 
was used primarily to finance the net cash used by 
operations. In addition the Company has been able to issue 
common stock for services thereby reducing the need for 
cash. 
 
The Company's ability to continue as a going concern will 
largely depend on its ability to generate working capital 
through debt or equity financing and profitable operations. 
Working capital deficiencies have hindered the Companies 
ability to fund certain business segments. Currently the 
Company has bank debt of $1.9 million which is currently due 
and due later in 1996.  Working capital is needed to further 
develop the Kodak Video Trips and the new acquired Balzac 
lines of business.  The likelihood of obtaining the 
necessary equity financing is uncertain at this time. 
 
 
 
 
 
	 PART II -  OTHER INFORMATION 
- --------------------------------------------- 
Item 1:  Legal Proceedings 
         None 
 
Item 2:  Changes in Securities 
         None 
 
Item 3:  Defaults upon Senior Securities 
         None 
 
Item 4:  Submission of Matters to a Vote of Security   
Holders 
         None 
 
Item 5:  Other Information 
         None 
 
Item 6:  Exhibits and Reports on Form 8-K 
 
    (A)  Exhibits 
         None 
 
    (B)  Reports on Form 8-K dated January 24, 1996 and         
February 9, 1996 were filed during the quarter ended March 
31, 1996. 
 
 
SIGNATURES 
 
 
Pursuant to the requirements of the  Exchange Act , the 
Company has duly caused this report to be signed on its 
behalf by the undersigned thereunto duly authorized. 
 
 
                           First Entertainment Inc. 
 
 
 
DATE:  May 15, 1996        A.B. Goldberg 
                           A.B. Goldberg 
                           President  

<TABLE> <S> <C>
 
<ARTICLE> 5 
<MULTIPLIER>   1,000 
        
<S>                   <C> 
<PERIOD-TYPE>         3-MOS 
<FISCAL-YEAR-END>             Dec-31-1996 
<PERIOD-START>                Jan-01-1996 
<PERIOD-END>                  Mar-31-1996 
<CASH>                                 79 
<SECURITIES>                            0 
<RECEIVABLES>                         244 
<ALLOWANCES>                            0 
<INVENTORY>                          1000 
<CURRENT-ASSETS>                     1364 
<PP&E>                               2978 
<DEPRECIATION>                       2216 
<TOTAL-ASSETS>                       4704 
<CURRENT-LIABILITIES>                1475 
<BONDS>                                 0 
<COMMON>                               30 
                   0 
                             1 
<OTHER-SE>                           2361 
<TOTAL-LIABILITY-AND-EQUITY>         4704 
<SALES>                               515 
<TOTAL-REVENUES>                      515 
<CGS>                                 408 
<TOTAL-COSTS>                         753 
<OTHER-EXPENSES>                        0 
<LOSS-PROVISION>                        0 
<INTEREST-EXPENSE>                     28 
<INCOME-PRETAX>                      (244) 
<INCOME-TAX>                            0 
<INCOME-CONTINUING>                  (244) 
<DISCONTINUED>                        457 
<EXTRAORDINARY>                         0 
<CHANGES>                               0 
<NET-INCOME>                          212 
<EPS-PRIMARY>                         .08 
<EPS-DILUTED>                         .08 
         

</TABLE>


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