PEEBLES INC
10-Q, 1996-12-13
DEPARTMENT STORES
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                                
                    ________________________
                                
                            FORM 10-Q
                                
        Quarterly Report Pursuant to Section 15(d) of the
                 Securities Exchange Act of 1934
                                
             For the Quarter Ended November 2, 1996
                                
           Commission file number             33-27126

                                
                          PEEBLES INC.
                                
             Virginia                             54-0332635
      (State of Incorporation)        (I.R.S. Employer Identification No.)
                                
         One Peebles Street
    South Hill, Virginia 23970-5001                 (804) 447-5200
(Address of principal executive offices)           (Telephone Number)
                                
Securities registered pursuant to Section 12 (b) of the Act:NONE
Securities registered pursuant to Section 12 (g) of the Act:NONE
                                
Indicate  by check (x) whether the registrant (1) has  filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.  Yes__x___.  No_____.
                                
As of November 2, 1996 1,000 shares of common stock of Peebles Inc. were
 outstanding.
<PAGE>
ITEM 1.   FINANCIAL STATEMENTS

CONDENSED BALANCE SHEET
 PEEBLES INC.
(dollars in thousands, except per share amounts)
<TABLE>
<CAPTION>
                                     November 2, 1996 February 3, 1996 October 28, 1995
                                        (Unaudited)                      (Unaudited)
<S>                                        <C>              <C>             <C>
    ASSETS                                                                 
    CURRENT ASSETS                                                         
      Cash                                   $     51     $    193      $     36
      Accounts receivable, net                 28,243       28,534        25,650
      Merchandise inventories                  63,055       42,684        51,282
      Prepaid expenses                          1,849          386           553
      Refundable income taxes                      --           --           671
      Other                                       166           62           106
                                              -------      -------       -------
    TOTAL CURRENT ASSETS                       93,364       71,859        78,298
                                                                                
    PROPERTY AND EQUIPMENT, net                36,658       32,248        30,443
    BUILDINGS UNDER CAPITAL LEASES, net           936        1,060         1,088
    OTHER ASSETS                                                                
      Excess of cost over net assets   
      acquired, net                            52,243       51,129        49,152
      Deferred financing costs                  3,007        3,659         3,869
      Other                                     5,130        5,598         6,258
                                             --------      -------      --------
                                               60,380       60,386        59,279
                                             --------      -------      --------
                                            $ 191,338    $ 165,553     $ 169,108
                                            =========    =========     =========
    LIABILITIES AND STOCKHOLDERS' EQUITY                                        
    CURRENT LIABILITIES                                                         
      Accounts payable                       $ 14,370     $  9,957      $ 11,028
      Accrued compensation and other            3,281        3,955         2,481
      expenses
      Income taxes payable                        734          855         2,194
      Deferred income taxes                     2,679        2,788         1,781
      Current maturities of long-term debt     20,764        5,377        14,108
      Other                                       401          532           202
                                             --------     --------      --------
    TOTAL CURRENT LIABILITIES                  42,229       23,464        31,794
    LONG-TERM DEBT                             78,475       69,774        70,050
    LONG-TERM CAPITAL LEASE OBLIGATIONS         1,447        1,627         1,713
    DEFERRED INCOME TAXES                       4,484        6,350         5,224
    STOCKHOLDERS' EQUITY                                                      --
    Common stock--par value $.10 per                                            
    share, authorized 5,000,000
    shares, issued and outstanding                                           
    1,000, shares , respectively                    1            1             1
    Additional capital                         59,307       59,307        59,307
    Retained earnings:  accumulated from                                        
    May 27, 1995                                5,395        5,030         1,019
                                              -------      -------       -------
                                               64,703       64,338        60,327
                                             --------    ---------     ---------
                                             $191,338    $ 165,553     $ 169,108
                                            =========    =========     =========
    </TABLE>                                                                    
See notes to condensed financial statements
<PAGE>

CONDENSED STATEMENT OF OPERATIONS
PEEBLES INC.
(dollars in thousands, except per share amounts)
(Unaudited)
<TABLE>
<CAPTION>

                          Three-     Three-     Nine-      Five-      Four-
                                    Month      Month      Month      Month      Month
                                    Period     Period     Period     Period     Period
                                    Ended      Ended      Ended      Ended      Ended
                                November 2, October 28, November 2, October 28, May 27,
                                    1996       1995       1996       1995       1995
                                                                      (Prior to 1995
                                                                      Acquisition)
    <S>                              <C>         <C>         <C>        <C>         <C>
    NET SALES                    $  47,540   $42,562    $ 127,961   $ 68,880   $ 49,163
                                                                                                                    
    COSTS AND                                                                  
    EXPENSES
    Cost of sales                   29,462    25,093       76,874     40,251     29,935
    Selling, general and            14,340    12,530       38,865     20,197     14,639
    administrative expenses
    Stock option settlement             --        --            --         --     3,089
    Depreciation and amortization    1,839     1,643         5,383      2,821     2,349
                                   -------   -------      --------    -------    ------
                                    45,641    39,266       121,122     63,269    50,012
                                   -------   -------      --------    -------    -------
    OPERATING INCOME (LOSS)          1,899     3,296         6,839      5,611      (849)
                                                                                  
    OTHER INCOME                        52        92           197        171        77
                                                                               
    INTEREST EXPENSE                 2,275     2,454         6,427      4,084     1,414
                                   -------   -------       -------    -------    ------
      INCOME (LOSS) BEFORE
        INCOME TAXES (BENEFIT)        (324)      934           609      1,698    (2,186)
                                   -------   -------       -------    -------    ------
    INCOME TAXES (BENEFIT)     
    Federal, state and deferred       (130)      374           244        679      (874)
                                   -------   -------       -------    -------    ------
      NET INCOME (LOSS) BEFORE                                                              
      EXTRAORDINARY ITEM             (194)      560           365      1,019    (1,312)
                                                                               
    EXTRAORDINARY ITEM-DEBT  
    REFINANCE                          --        --            --         --      (216)
                                  -------    ------       -------     ------    ------
    NET INCOME (LOSS)              $ (194)   $  560       $   365     $1,019   $(1,528)
                                  =======    ======       =======     ======   =======
  
    EARNINGS(LOSS) PER SHARE       $ (194)   $  560       $   365     $1,019   $  (.52)
                                  =======    ======       =======     ======   =======
   Average common stock and
    common stock equivalents
    outstanding                     1,000     1,000         1,000     1,000  2,942,785
                                  =======    ======       =======     ======  ========
                                                                              
</TABLE>
See notes to condensed financial statements
<PAGE>

CONDENSED STATEMENT OF CASH FLOWS
 PEEBLES INC.
(dollars in thousands)
(Unaudited)
<TABLE>
<CAPTION>
                                                 Nine-Month Period Ended
                                             November 2, 1996 October 28, 1995
<S>                                                 <C>             <C>
OPERATING ACTIVITIES                                               
   Net Income (loss)                             $   365        $  (509)
   Adjustments to reconcile net income                                 
    (loss) to net cash used
    in operating activities:                                           
    Depreciation                                   3,447          3,296
    Amortization                                   2,626          2,299
    Provision for doubtful accounts                  683            522
    Extraordinary loss                                --            216
    LIFO Reserve adjustment                          122            530
   Changes in operating assets and                                     
    liabilities net of effects
    from acquisition adjustments:                                      
    Accounts receivable                            2,811          2,640
    Merchandise inventories                      (16,555)       (10,514)
    Accounts payable                               4,413          2,306
    Other assets and liabilities                  (2,176         (1,402)
                                                 -------        -------
    NET CASH USED IN OPERATING                    (4,264)          (616)
    ACTIVITIES
                                                                       
    INVESTING ACTIVITIES                                               
    Acquisition of Peebles Inc.                       --        (90,642)
    Acquisition of Carlisle Retailers,           (11,549)            --
    Inc.
    Purchase of property and equipment           (7,857)         (5,613)
    Other                                          (559)             36
                                                --------       --------
    NET CASH USED IN INVESTING ACTIVITIES       (19,965)        (96,219)
                                                                       
    FINANCING ACTIVITIES                                               
    Proceeds from revolving facilities           203,700        211,127
    Reduction in revolving facilities and       (189,826)      (202,638)
    long-term debt
    Proceeds from revolving facilities-           10,213             --
    Acquisition of Carlisle Retailers,
    Inc.
    Proceeds from 1995 Acquisition debt               --         76,390
    Retirement of pre-1995 Acquisition debt           --        (40,917)
    Financing and acquisition fees, 1995              --         (6,807)
    Acquisition
    Proceeds from equity, 1995 Acquisition            --         59,308
                                                 -------        -------
    NET CASH PROVIDED BY FINANCING                24,087         96,463
                                                 -------        -------
    DECREASE IN CASH AND CASH EQUIVALENTS          (142)           (372)
                                                                       
    Cash and cash equivalents beginning of           193            408
    period                                       -------        -------
    CASH AND CASH EQUIVALENTS END OF             $    51        $    36
    PERIOD                                       =======        =======
                                                                    
                                                                    
See notes to condensed financial statements
</TABLE>
<PAGE>


CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
 PEEBLES INC.
(dollars in thousands, except per share amounts)
<TABLE>
<CAPTION>
                                                     Common Stock

                                            Par   Additional  Retained
                                Shares     Value   Capital    Earnings
<S>                            <C>         <C>     <C>       <C>
Balance January 28, 1995         2,942,690    $ 294   $64,390   $17,550
                                                                     
  Net (loss)                            --       --        --    (1,528)
                                 ---------   ------   -------   -------
Balance May 27, 1995, prior to   2,942,690      294    64,390    16,022
1995 Acquisition
                                                                     
1995 Acquisition adjustments    (2,941,690)    (293)   (5,083)  (16,022)
                                 ---------    -----   -------   -------
Balance May 27, 1995 following       1,000        1    59,307        --
1995 Acquisition
                                                                     
  Net Income                            --       --        --     1,019   
                                 ---------    -----   -------   -------
Balance October 28, 1995             1,000        1    59,307     1,019
                                                                     
  Net Income                            --      --         --     4,011
                                 ---------    -----   -------   -------
Balance February 3, 1996             1,000        1    59,307     5,030
                                                                     
  Net Income                            --                          365
                                 ---------    -----   -------   -------
Balance November 2, 1996             1,000     $  1   $59,307   $ 5,395
                                 =========    =====   =======   =======
                          
                                                                     
See notes to condensed financial statements
</TABLE>
<PAGE>

NOTES TO CONDENSED FINANCIAL STATEMENTS
PEEBLES INC.
November 2, 1996

(dollars in thousands, except per share amounts)


NOTE A_BASIS OF PRESENTATION
The  accompanying unaudited condensed financial  statements  have
been  prepared  in accordance with generally accepted  accounting
principles   for   interim   financial   information   and   with
instructions  to  Form  10-Q and Article 10  of  Regulation  S-X.
Accordingly,  they  do  not include all of  the  information  and
footnotes  required  by generally accepted accounting  principles
for complete financial statements.  In the opinion of management,
all  adjustments  (consisting of normal and  recurring  accruals)
considered necessary for a fair presentation have been  included.
As a result of the 1995 Acquisition, the financial statements and
related footnote amounts for periods prior to the acquisition are
not comparable to the current period.  In addition, the operating
results  for  the  current  fiscal periods  are  not  necessarily
indicative  of  the results that may be expected for  the  fiscal
year  ended February 1, 1997, due to the seasonal nature  of  the
business  of  Peebles.   For further information,  refer  to  the
financial  statements and footnotes thereto included in  Peebles'
annual report on Form 10-K for the fiscal year ended February  3,
1996.

NOTE B_ACQUISITION OF PEEBLES INC.
1995 Acquisition (the "1995 Acquisition"):  On June 9, 1995, PHC
Retail Holding Company ("PHC Retail") acquired the entire equity
interest of Peebles Inc. ("Peebles" or the "Company") for
approximately $136 million, which included acquisition related
expenses of approximately $5.6 million and the refinancing of
existing debt.  PHC Retail is an affiliate of Kelso & Company
("Kelso"), an investment firm located in New York, New York.  PHC
Retail has no significant assets other than the shares of Peebles
common stock, $.10 par value (the "Common Stock") and had no
operations prior to the 1995 Acquisition.
The 1995 Acquisition has been accounted for using the purchase
method of accounting with an effective date of May 27, 1995, and
accordingly, a new accounting basis was begun.  The 1995
Acquisition cost has been allocated to the assets and liabilities
of Peebles as follows:
     Cash purchase price                              $135,558
     Pre-acquisition debt refinanced                   (40,917)
     Adjusted purchase price                            94,641
     Tangible net assets at historical cost            (63,840)
     Incremental acquisition debt                       35,474
     Purchase price to be allocated                     66,275
     Purchase price allocations:
     Merchandise inventories                    $7,436
     Buildings                                   1,133
     Land                                        1,411
     Beneficial leaseholds                       3,232
     Pension asset                                 533
                                                ------
                                                        13,745
                                                      --------
     Excess of cost over net assets acquired          $ 52,530

The excess of cost over net assets acquired is being amortized on
a straight-line basis over 25 years beginning May 27, 1995.
Beneficial leaseholds are amortized on a straight-line basis over
the composite useful lives of the related leases.  Buildings are
amortized on a straight-line basis over the their estimated
useful lives.
As a result of the 1995 Acquisition, the Company recorded an
extraordinary loss, net of tax, of $216 related to the write-off
of financing costs capitalized in periods prior to the 1995
Acquisition.

<PAGE>

NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
PEEBLES INC.


NOTE C_ACQUISITION OF CARLISLE RETAILERS, INC.
On May 20, 1996, a merger (the "CRI Merger") was consummated
whereby Carlisle Retailers, Inc. ("Carlisle"), an Ohio
corporation, became a wholly owned subsidiary of Peebles Inc.
The CRI Merger provides Peebles with five store locations in
northeastern Ohio, the Company's first Ohio stores, and two store
locations in northwestern Pennsylvania.  The $11,549 purchase
price included $6,311 to common shareholders of Carlisle, $3,458
to a financial services company for the majority of the
outstanding Carlisle proprietary credit card accounts receivable
portfolio, and $1,780 in acquisition expenses.  The acquisition
was funded primarily by proceeds from the Senior Revolving
Facility.
The CRI Merger has been accounted for using the purchase method
of accounting.  The allocation of the purchase price is as
follows:
     Purchase price                                 $11,549
     Tangible net assets acquired:
       Accounts receivable, net          $3,330
       Merchandise inventories, net       3,698
       Fixed assets, net                    244
       Other assets                       2,367
       Operating liabilities               (849)
                                         ------
          Total tangible net assets                  8,790
                                                   -------
     Excess of cost over net assets acquired        $2,759
The excess of cost over net assets acquired is being amortized
over a twenty-five year period beginning May 20, 1996.

NOTE D_ACCOUNTS RECEIVABLE
Accounts  receivable  are  shown net of  $1,087,  $960  and  $930
representing the allowance for uncollectible accounts at November
2, 1996, February 3, 1996 and October 28, 1995, respectively.  As
a service to its customers, the Company offers credit through the
use  of  its  own charge card, certain major credit cards  and  a
layaway  plan.   The Peebles' customer typically resides  in  the
local  community  immediately  surrounding  the  store  location.
Peebles stores serve these local customers in Virginia, Maryland,
North  Carolina,  South Carolina, Tennessee, Kentucky,  Delaware,
New  Jersey,  Pennsylvania,  New York,  Ohio  and  Alabama.   The
Company does not require collateral from its customers.

NOTE E_MERCHANDISE INVENTORIES
Merchandise inventories are accounted for by the retail inventory
method applied on a last in, first out ("LIFO") basis.  The  1995
Acquisition  was  accounted  for using  the  purchase  method  of
accounting  with  an effective date of May 27, 1995.   Consistent
with  the  purchase method of accounting, the  LIFO  reserve  was
eliminated,  the  recorded value of merchandise  inventories  was
increased to fair value (the "Fair Value Adjustment") and  a  new
LIFO  base  year  was established at May 27,  1995.   Merchandise
inventories consisted of the following:

                              November 2,  February 3,  October 28,
                                1996         1996          1995
Merchandise inventories at                                   
lower of
cost (FIFO) or market         $ 56,133     $ 35,662    $ 43,846
Fair Value Adjustment            7,436        7,436       7,436
LIFO reserve                       327          449          --  
                               -------     --------    --------
Merchandise inventories at      63,896       43,547      51,282
LIFO cost
Market reserve                    (841)        (863)         --
                               -------      -------    --------
Merchandise inventories at                                      
lower of cost or market        $ 63,055    $ 42,684    $ 51,282
                               ========    ========    ========
                              
<PAGE>

NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
PEEBLES INC.

NOTE F _ LONG-TERM DEBT

Long-term debt consisted of the following

                              November 2,     February 3,     October 28,
                                  1996           1996             1995
1995 Senior Revolving         $ 49,000        $ 25,000        $ 33,173
Facility
Senior Term Note A              18,150          19,250          19,500
Senior Term Note B              27,550          27,775          27,850
Swingline Facility               4,539           3,126           3,635
                              --------        --------        --------
                                99,239          75,151          84,158
Less current maturities         20,764           5,377          14,108
                              --------        --------        --------
                              $ 78,475        $ 69,774        $ 70,050
                              ========        ========        ========

On June 9, 1995, the Company entered into a $120 million credit
facility (the "1995 Credit Agreement") to i) refinance the
existing debt under the pre-acquisition Credit Agreement, ii)
provide the additional funding necessary to complete the 1995
Acquisition, and iii) provide working capital and funds for
capital expenditures.  The 1995 Credit Agreement is secured by a
first priority security interest in substantially all the
personal property and certain real property of Peebles.  The 1995
Credit Agreement provides a Senior Term Facility ("Senior Term
Note A" and "Senior Term Note B"), a Senior Revolving Facility
(the "1995 Revolving Facility"), and a "Swingline Facility".
Restrictive covenants prohibit the payment of cash dividends in
any fiscal year.
The amount available under the 1995 Revolving Facility is
determined by a defined asset based formula with maximum
borrowings limited to $65 million less outstanding amounts under
letters of credit.  At November 2, 1996 the Company had
approximately $10,600 available to borrow under the 1995
Revolving Facility.  The Company pays a fee of 1/2 of 1% per
annum on any unused portion of the 1995 Revolving Facility.  The
1995 Revolving Facility has no specific paydown provisions.  On
May 20, 1996, the Company drew $10,213 to consummate the CRI
Merger.  Based on the anticipated operations of the Company in
the succeeding twelve-month period, $34,600, $24,600 and $23,000
were considered long-term obligations at November 2, 1996,
February 3, 1996 and October 28, 1995, respectively.
The 1995 Credit Agreement provided for optional conversion to
LIBOR-based interest rates upon the occurrence of certain pre-
defined events in addition to prime-based rates.  In November
,1995, the pre-defined conditions were satisfied.  At February 3,
1996, the entire outstanding balance of the Senior Term Facility
and $24,000 of the 1995 Senior Revolving Facility were converted
to the LIBOR-based interest rates. At November 2, 1996 the Senior
Term Facility and $45,000 of the Senior Revolving Facility bore
interest at LIBOR-based rates which were approximately 200 basis
points less than the prime-based rates available in the 1995
Credit Agreement.

NOTE G_LEASES
The Company leases substantially all of its store locations under
capital and operating leases with initial terms ranging from 1 to
25 years and renewal options ranging from 1 to 5 years expiring
at various dates through 2033.  The Company has signed or
obtained noncancelable operating leases for fourteen new store
locations opening in the fiscal year ended February 1, 1997.
Included are i) five stores in Ohio and two stores in
Pennsylvania obtained in the CRI Merger; ii) two stores in
Alabama and one store in Tennessee purchased from the Belk
Companies and opened September 12, 1996; and iii) four new
Peebles stores in North Carolina, New York, Alabama and
Tennessee, two of which opened August 22, 1996 and two of which
opened November 14, 1996.  The annual aggregate base rent for
these locations is approximately $1.22 million with initial lease
terms ranging from 1 to 21 years.

NOTE H_INCOME TAXES
Differences  between the effective rate of income taxes  and  the
statutory rate arise principally from the state income taxes  and
non-deductible   amortization   related   to   certain   purchase
accounting adjustments.
<PAGE>
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS
(dollars in thousands, except per share amounts)

The  following  management's  discussion  and  analysis  provides
information  with  respect to the results of operations  for  the
three-month period ("Fiscal Quarter") and nine-month period ended
November  2, 1996 in comparison with the three-month  period  and
nine-month  period ended October 28, 1995.  The 1995  Acquisition
has  been  accounted for using the purchase method of accounting.
Accordingly, a new basis of accounting was begun on May 27, 1995.
As  a  result, financial statements for periods prior to the 1995
Acquisition  are  not  comparable to periods subsequent  thereto.
The nine-month period ended October 28, 1995 consists of the four-
month  period  ended May 27, 1995, prior to the 1995 Acquisition,
and  the five-month period ended October 28, 1995, subsequent  to
the  1995  Acquisition.   As  a  result,  certain  components  of
operations  have  been significantly affected by the  acquisition
transactions,  purchase accounting adjustments or  a  combination
thereof.

Net  sales  for  the three-month period ended  November  2,  1996
totaled $47,540, an 11.7% increase over the $42,562 for the three-
month  period ended October 28, 1995. For the nine-month  periods
ended  November  2,  1996 and October 28, 1995,  net  sales  were
$127,961 and $118,043, respectively, an increase of 8.4%. In  the
twelve-month period subsequent to October 28, 1995,  the  Company
opened fourteen new store locations, including the seven Carlisle
store  locations  acquired in the CRI Merger, effective  May  20,
1996.   These new stores accounted entirely for the increases  in
net  sales.  Net sales at comparable stores were $39,903  in  the
current  Fiscal Quarter, down $754 or 1.7% in comparison  to  the
prior  year  Fiscal Quarter, where comparable  store  sales  were
$40,607.  Comparable store sales in the nine-month periods  ended
November  2,  1996  and  October 28, 1995  totaled  $112,670  and
$114,388, respectively, a decrease of $1,718, or 1.5%.   In  both
the  three-month  and nine-month periods of  the  current  fiscal
year,  comparable  store  sales  have  been  affected  by  weaker
consumer  demand  for apparel and increased competition  for  the
customer  dollar.   In addition, Hurricane  Bertha  in  July  and
Hurricane Fran in September closed or reduced hours at  a  number
of   the   Company's  store  locations,  resulting  directly   in
comparable store sales decreases of aprroximately $250 and  $430,
respectively.  The longer term effects of these natural disasters
and  unseasonable  weather contributed  to  aggregate  comparable
store  sales  decreases  in  July and  September  of  $1,594,  in
comparison to the same months in the prior year.

Cost  of  sales as a percentage of net sales for the  three-month
periods  ended November 2, 1996 and October 28, 1995  were  62.0%
and  59.0%, respectively.  For the comparable nine-month periods,
the  cost  of  sales as a percentage of net sales was  60.1%  and
59.5%,  respectively.  In  general, new stores,  including  those
acquired  in  the  CRI  Merger, showed a  higher  cost  of  sales
percentage,  resulting  primarily  from  opening  promotions  and
adjustments  to  inventory  levels in response  to  actual  sales
versus  planned.   At  the  fourteen new store  locations  opened
subsequent to October 28, 1995, cost of sales as a percentage  of
net  sales was 63.3% during the nine-month period ended  November
2,  1996.   Cost of sales were adversely impacted  in  the  third
Fiscal  Quarter by markdowns necessary to clear summer  inventory
resulting  from the slower than normal July sales.  In  addition,
the full assortment of Fall merchandise reached the store selling
floor  later  than planned in the current year  relative  to  the
prior  year  due  to  the  distribution center  expansion,  which
prevented merchandise handling equipment from operating  at  full
capacity

Selling,  general and administrative expenses ("SG&A"), including
depreciation  and  amortization,  was  34.1%  and  34.6%   as   a
percentage  of  net  sales  for the  three-month  and  nine-month
periods  ended  November 2, 1996.  In the prior  year  comparable
three-month and nine-month periods ended October 28,  1995,  SG&A
was  33.3% and 33.9%, respectively, as a percentage of net sales.
This  increase is primarily attributed to the additional expenses
incurred   in  the  opening  of  fourteen  new  store  locations,
including the seven stores acquired in the CRI Merger. New stores
typically   have  higher  occupancy,  payroll,  and   advertising
expenses  as  a  percentage of net sales as  compared  to  mature
stores.   The Company has been successful in controlling expenses
during  growth  periods,  and  expects  to  realize  efficiencies
through economies of scale in succeeding Fiscal Quarters.  During
the  nine-month period ended October 28, 1995, approximately $3.1
million was paid to settle the 1993 Stock Option Plan as  a  pre-
requisite to closing the 1995 Acquisition.

Interest expense for the Fiscal Quarters ended November  2,  1996
and  October  28,  1995 was $2,275 and $2,454, respectively,  and
$6,427  and $5,498, respectively for the nine-month periods  then
ended.   The increase in comparing the nine-month periods results
primarily from the increased debt assumed in connection with both
the  1995  Acquisition  and  the CRI  Merger.   The  1995  Credit
Agreement  increased outstanding borrowings at the  date  of  the
1995  Acquisition  by approximately $35.5 million.   The  Company
increased   the  outstanding  balance  on  the  Senior  Revolving
Facility  by  approximately $10.2 million to consummate  the  CRI
Merger.   Interest  expense decreased in  the  comparable  Fiscal
Quarters  as  the  Company exercised certain optional  conversion
provisions  under the 1995 Credit Agreement to LIBOR based  rates
on  the  Term Facility and a significant portion of the Revolving
Facility.   During the current Fiscal Quarter, LIBOR  rates  were
approximately 200 basis points less than the prime rates  in  the
comparable prior year Fiscal Quarter.

For  the  three-month periods ended November 2, 1996 and  October
28,  1995,  the  Company had an income tax benefit  of  $130  and
income  tax  expense of $374, respectively.  For  the  nine-month
periods  then ended, the Company had income tax expense  of  $244
and  an income tax benefit of $195. The effective income tax  and
benefit  rates  for  the  respective  periods  differ  from   the
statutory   rate  primarily  due  to  state  income   taxes   and
nondeductible amortization related to certain purchase accounting
adjustments.

The  Company recorded an extraordinary loss, net of tax, of  $216
at May 27, 1995 related to the write-off of unamortized financing
costs related to the pre-1995 Acquisition Credit Agreement.

As a result of the changes discussed above, the Company had a net
loss  of $194 and net income of $365 for the three and nine-month
periods ended November 2, 1996, respectively.  In the prior  year
comparable periods ended October 28, 1995, the Company showed net
income of $560 and a net loss of $509, respectively.

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary cash requirements are for capital
expenditures in connection with both the Company's new store
expansion and remodeling program and for working capital needs.
The Company's primary sources of funds are cash flow from
continuing operations, borrowings under the Credit Agreement and
trade accounts payable.  The Company's inventory levels typically
build throughout the fall, peaking during the Christmas selling
season, while accounts receivable peak during December and
decrease during the first quarter.  Capital expenditures
typically occur evenly throughout the first three quarters of
each year.

For the nine-month periods ended November 2, 1996 and October 28,
1996, operating activities used cash of $4,264 and $616,
respectively.  In the prior year nine-month period, cash  was
used to pay $3,089 in settlement of  the 1993 Stock Option Plan.
In both the current year and prior year nine-month periods,
operating cash was used to increase merchandise inventory to
normal seasonal levels.  In the current nine-month period,
however, the slowdown in the merchandise inventory supply chain
from vendor to store selling floor due to the construction at the
distribution center built significant inventory levels at the
distribution center which could not be realized in net sales.  In
addition, cash from operations was used to build inventory at two
new store locations which opened immediately after the end of the
third Fiscal Quarter.   The Company had working capital of
$51,135 and $46,504 at November 2, 1996 and October 28, 1995,
respectively.  The increase is due primarily to merchandise
inventory and accounts receivable acquired in the CRI Merger and
the additional build-up of merchandise inventory described above.
Net cash provided by operations was adversely affected by the
increased interest expense resulting from incremental debt
assumed to facilitate both the 1995 Acquisition and the CRI
Merger.

Net cash used in investing activities, exclusive of the CRI
Merger and 1995 Acquisition, was $8,416 and $5,577 for the nine-
month periods ended November 2, 1996 and October 28, 1995,
respectively.  This cash was used primarily for capital
expenditures.  The increase in the current year is primarily
attributable to the expansion of the distribution center in South
Hill, new cash registers for the stores acquired in the CRI
Merger, and the opening of five new Peebles stores during the
nine-month period and two new stores immediately following the
close of the third Fiscal Quarter.  The Company expects capital
expenditures to total approximately $11.1 million in fiscal 1996,
with some $2.6 million allocated to the distribution center.

The CRI Merger provided the Company with five store locations in
northeastern Ohio and two stores in northwestern Pennsylvania.
The Ohio locations are the Company's first stores in Ohio.  These
stores began operation as Carlisle/Peebles on May 20, 1996 and
increased the gross square footage of the Company by
approximately 180,000 square feet.  In June 1996, the Company
signed a purchase agreement with the Belk Companies ("Belk") to
allow Peebles to purchase two stores in Alabama and one store in
Tennessee from Belk, and sell one store in Virginia to Belk.  The
Company paid $1.5 million for the acquired inventory and fixtures
and received $.4 million for the fixtures remaining in the store
sold.  The agreement was effective September 9, 1996, and the
stores opened as Peebles stores on September 13, 1996.  These
stores are the Company's first locations in Alabama.

During the third and early fourth fiscal quarters of the current
year, the Company opened new Peebles stores in Edenton, North
Carolina (17,000 gross square feet); 2) Rochester, New York
(25,000); 3) Albertville, Alabama (25,000); and 4). Winchester,
Tennessee (21,000). Based on historical experience, the Company
estimates that the cost of opening a new store will include
capital expenditures of approximately $425 for leasehold
improvements and fixtures and approximately $425 for initial
inventory, approximately one-third of which is normally financed
through vendor credit.  Accounts receivable for new stores
typically build to 15% of net sales or approximately $300 within
24 months of the store opening.

The Company finances its operations, capital expenditures, and
debt service payments with funds available under the Senior
Revolving Facility.  The maximum amount available under the
Senior Revolving Facility is $65 million less amounts outstanding
under letters of credit.  The actual amount available is
determined by an asset based formula, adjusted for seasonal
working capital requirements.  The Company believes the cash flow
generated from operating activities together with funds available
under the New Revolving Facility will be sufficient to fund the
investing activities and the required payments under the New
Credit Agreement.


<PAGE>


PART II

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

a.    Exhibits

      27.  Financial Data Schedule.

b.    Reports on Form 8-K

      None
<PAGE>

                           SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.

                          PEEBLES INC.
                                
Date:   December 13, 1996        By    /s/ Michael F. Moorman
                                       ----------------------
                                           Michael F. Moorman
                                           President and Chief Executive
                                           Officer (Principal Executive 
                                           Officer)

                                 By    /s/ E. Randolph Lail
                                       --------------------------
                                           E. Randolph Lail
                                           Chief Financial Officer,
                                           Senior Vice President-
                                           Finance, Treasurer and
                                           Secretary (Principal Financial
                                           Officer)




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   9-MOS
<FISCAL-YEAR-END>                          FEB-01-1997             FEB-01-1997
<PERIOD-END>                               NOV-02-1996             NOV-02-1996
<CASH>                                              51                      51
<SECURITIES>                                         0                       0
<RECEIVABLES>                                   29,330                  29,330
<ALLOWANCES>                                     1,087                   1,087
<INVENTORY>                                     63,055                  63,055
<CURRENT-ASSETS>                                93,364                  93,364
<PP&E>                                          59,267                  59,267
<DEPRECIATION>                                  22,609                  22,609
<TOTAL-ASSETS>                                 191,338                 191,338
<CURRENT-LIABILITIES>                           42,229                  42,229
<BONDS>                                         84,406                  84,406
<COMMON>                                             1                       1
                                0                       0
                                          0                       0
<OTHER-SE>                                      64,702                  64,702
<TOTAL-LIABILITY-AND-EQUITY>                   191,338                 191,338
<SALES>                                         47,540                 127,961
<TOTAL-REVENUES>                                47,540                 127,961
<CGS>                                           29,462                  76,874
<TOTAL-COSTS>                                   45,641                 121,122
<OTHER-EXPENSES>                                  (52)                   (197)
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               2,275                   6,427
<INCOME-PRETAX>                                  (324)                     609
<INCOME-TAX>                                     (130)                     244
<INCOME-CONTINUING>                              (194)                     365
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                     (194)                     365
<EPS-PRIMARY>                                    (194)                     365
<EPS-DILUTED>                                    (194)                     365
        

</TABLE>


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