PEEBLES INC
10-Q, 1997-11-26
DEPARTMENT STORES
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         SECURITIES AND EXCHANGE COMMISSION
              Washington, D.C.  20549

             ________________________

                    FORM 10-Q


Quarterly Report Pursuant to Section 15(d) of the
        Securities Exchange Act of 1934

For the Quarter Ended November 1, 1997
Commission file number             33-27126     


                     PEEBLES INC.
 
            Virginia                          54-0332635
   (State of Incorporation)              (I.R.S. Employer 
                                         Identification No.)

     One Peebles Street
South Hill, Virginia 23970-5001             (804) 447-5200
(Address of principal executive offices)  (Telephone Number)


Indicate by check (x) whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes__x___.  No_____.

As of November 1, 1997, 1,000 shares of Common Stock of Peebles Inc. were
outstanding.

<PAGE>
ITEM 1.   FINANCIAL STATEMENTS
CONDENSED CONSOLIDATED BALANCE SHEET
PEEBLES INC. & SUBSIDIARY
(dollars in thousands, except per share amounts)

<TABLE>
                             <C>              <C>                 <C>
                       November 1, 1997   February 1, 1997   November 2, 1996
                       ----------------   ----------------   ----------------
ASSETS                  (Unaudited)                            (Unaudited)
CURRENT ASSETS

Cash                      $    54           $     228           $     51
Accounts receivable, net   27,725              32,062             28,243
Merchandise inventories    69,230              54,431             63,055
Prepaid expenses            1,280               1,036              1,849
Other                         981                  69                166
                          -------           ---------           --------
TOTAL CURRENT ASSETS       99,270              87,826             93,364


PROPERTY AND EQUIPMENT,
  net                      38,139              33,460             37,594
OTHER ASSETS
Excess of cost over 
 net assets acquired, net  34,876              36,069             52,243
Deferred financing cost     2,171               2,808              3,007
Other                       3,065               3,405              5,130
                         --------            --------           --------
                           40,112              42,282             60,380
                         --------            --------           -------- 
                      $   177,521         $   163,568        $   191,338

LIABILITIES AND 
  STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Accounts payable       $   17,464         $    10,737        $    14,370
Accrued compensation 
  and other expenses        2,708               5,000              3,281
Income taxes payable          206                 675                734
Deferred income taxes       2,934               2,934              2,679
Current maturities of
   long-term debt          21,089               9,665             20,764
Other                         367                 602                401
                         --------             -------           -------- 
TOTAL CURRENT 
      LIABILITIES          44,768              29,613             42,229
LONG-TERM DEBT             77,788              79,950             78,475
LONG-TERM CAPITAL 
   LEASE OBLIGATIONS        1,148               1,347              1,447
DEFERRED INCOME TAXES       3,235               3,235              4,484
STOCKHOLDERS' EQUITY
Preferred stock- 
  no par value, authorized 
   1,000,000 shares, none        
   issued and outstanding      --                  --                --
Common stock-- par 
  value $.10 per share, 
  authorized 5,000,000 
  shares, 1,000 issued 
  and outstanding.              1                   1                 1
Additional capital         59,307              59,307            59,307
Retained earnings 
  (deficit): accumulated
  from May 27, 1995;       (8,726)             (9,885)            5,395
                          -------             -------           -------
                           50,582              49,423            64,703
                         --------            --------           ------- 
                      $   177,521          $  163,568        $  191,338

</TABLE>
See notes to condensed consolidated financial statements
<PAGE>
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
 PEEBLES INC. & SUBSIDIARY 
(dollars in thousands, except per share amounts)
(Unaudited)
<TABLE>
                        Three-Month Period Ended    Nine-Month Period Ended
                       <C>             <C>                 <C>             <C>
                 November 1, 1997  November 2, 1996 November 1, 1997 November 2, 1996
                 ----------------  ---------------  ---------------- ----------------

NET SALES           $  52,411         $  47,540         $  147,369      $  127,961

COSTS AND EXPENSES
  Cost of sales        32,077            29,462             89,854          76,874
  Selling, general 
   and administrative 
   expenses            15,365            14,340             43,685          38,865
  Depreciation and 
   amortization         1,813             1,839              4,992           5,383
                   ----------         ---------         ----------      ----------
                       49,255            45,641            138,531         121,122
                   ----------         ---------         ----------      ----------
OPERATING INCOME        3,156             1,899              8,838           6,839

OTHER INCOME               45                52                102             197

INTEREST EXPENSE        2,552             2,275              7,008           6,427
                     --------          --------         ----------       ---------
INCOME (LOSS)  BEFORE 
 INCOME TAXES (BENEFIT)   649              (324)             1,932             609

INCOME TAXES (BENEFIT)
Federal, state 
    and deferred          260              (130)               773             244
                    ---------         ---------          ---------       ---------
NET INCOME (LOSS)   $     389         $    (194)        $    1,159       $     365
                    =========         =========          =========       =========
EARNINGS (LOSS) 
 PER SHARE          $     389         $    (194)        $    1,159       $     365
                    =========         =========          =========       =========

Average common stock
  and common stock 
  equivalents 
  outstanding           1,000             1,000             1,000            1,000
                    =========         =========         =========        =========

</TABLE>
See notes to condensed consolidated  financial statements
<PAGE>
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
 PEEBLES INC. & SUBSIDIARY 
(dollars in thousands) 
(Unaudited)
<TABLE>
                                     Nine-Month Period Ended
                                 <C>                    <C>
                           November 1, 1997      November 2, 1996
                           ---------------       ---------------
OPERATING ACTIVITIES
  Net Income                  $  1,159              $    365
  Adjustments to reconcile
    net income to net cash
    used in operating 
    activities:
       Depreciation              3,584                 3,447
       Amortization              2,101                 2,626
  Provision for doubtful
    accounts                     1,013                   683
  LIFO Reserve adjustment          600                   122
  Changes in operating 
    assets and liabilities:
      Accounts receivable        3,324                 2,811
      Merchandise inventories  (15,399)              (16,555)
      Accounts payable           6,727                 4,413
      Other assets and 
        liabilities             (4,152)               (2,176)
                               -------              --------
NET CASH USED IN 
  OPERATING ACTIVITIES          (1,043)               (4,264)

INVESTING ACTIVITIES
  Acquisition of Carlisle 
     Retailers, Inc.                --               (11,549)
  Purchase of property 
     and equipment              (8,274)               (7,857)
  Other                           (119)                 (559)
                                -------             ---------
NET CASH USED IN 
  INVESTING ACTIVITIES           (8,393)             (19,965)

FINANCING ACTIVITIES
  Proceeds from revolving 
   line of credit and 
   long-term debt               228,473              203,700
  Reduction in revolving 
   line of credit and 
   long-term debt              (219,211)            (189,826)
  Proceeds from revolving 
   facilities-Acquisition of
   Carlisle Retailers, Inc.          --               10,213

                             ----------             --------  
NET CASH PROVIDED 
  BY FINANCING ACTIVITIES         9,262               24,087
                              ---------            ---------

DECREASE IN CASH AND 
   CASH EQUIVALENTS                (174)                (142)

Cash and cash equivalents 
    beginning of period             228                  193
                             ----------             --------

CASH AND CASH EQUIVALENTS
   END OF PERIOD              $      54            $      51

</TABLE>
See notes to condensed consolidated financial statements

<PAGE>
CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN 
STOCKHOLDERS' EQUITY
 PEEBLES INC. & SUBSIDIARY
(dollars in thousands, except per share amounts)
(Unaudited)
<TABLE>
                               Common Stock      
                            ---------------------
                               <C>            <C>             <C>               <C>
                                             Par          Additional        Retained 
                              Shares         Value          Capital     Earnings (Deficit)    
                             --------       -------       -----------   ------------------
Balance January 28, 1995    2,942,690        $  294        $ 64,390     $  17,550
 
 Net (loss)                        --            --              --        (1,528)
                           ----------       -------        --------     ----------
Balance May 27, 1995, 
  prior to 1995 Acquisition 2,942,690           294          64,390        16,022

 1995 Acquisition 
  adjustments              (2,941,690)         (293)         (5,083)      (16,022)
                          ------------      -------        --------      ---------
Balance May 27, 1995, 
  following 1995 Acquisition    1,000             1          59,307            --

 Net income                        --            --              --         5,030
                            ---------       -------        --------      --------
 
Balance February 3, 1996        1,000             1          59,307         5,030

 Net income                        --            --              --           365
                            ---------       -------        --------       -------

Balance November 2, 1996        1,000             1          59,307         5,395

 Net (loss)                        --            --              --       (15,280)
                            ---------       -------        --------       -------

Balance February 1, 1997        1,000             1          59,307        (9,885)

 Net income                        --            --              --         1,159
                            ---------       -------        --------       -------

Balance November 1, 1997        1,000       $     1        $ 59,307     $  (8,726)

</TABLE>
See notes to condensed consolidated  financial statements.


<PAGE>
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
PEEBLES INC. & SUBSIDIARY
November 1, 1997

(dollars in thousands, except per share amounts)

NOTE A-ORGANIZATION AND BASIS OF PRESENTATION
The 1995 Acquisition: Peebles Inc. was acquired by PHC Retail Holding Company
("PHC Retail") for approximately $136 million, which included acquisition 
related expenses of approximately $5.6 million and the refinancing of 
existing debt (the "1995 Acquisition").  PHC Retail, a closely held company,
has no significant assets other than the entire equity interest of Peebles Inc.
common stock, $.10 par value (the "Common Stock") and had no operations prior
to the 1995 Acquisition.  The 1995 Acquisition was accounted for using the 
purchase method of accounting with an effective date of May 27, 1995, and 
accordingly, a new accounting basis was begun.

Acquisition of Carlisle Retailers, Inc.:  On May 20, 1996, a merger (the "CRI
Merger") was consummated whereby Carlisle Retailers, Inc. ("Carlisle"), an 
Ohio corporation, became a wholly owned subsidiary of Peebles Inc. (together 
the "Company").  The $11,549 cash purchase price included $6,311 to common 
shareholders of Carlisle, $3,458 to a financial services company for the 
majority of the outstanding Carlisle proprietary credit card accounts 
receivable portfolio, and $1,780 in acquisition expenses.  The acquisition was 
funded primarily by proceeds from the Senior Revolving Facility.
The accompanying unaudited condensed financial statements have been prepared in
accordance with generally accepted accounting principles for interim 
financial information and with instructions to Form 10-Q and Article 10 of 
Regulation S-X.  Accordingly, they do not include all of the information and
footnotes required by generally accepted accounting principles for complete 
financial statements.  In the opinion of management, all adjustments 
(consisting of normal and recurring accruals) considered necessary for a fair
presentation have been included.  As a result of the 1995 Acquisition, the
financial statements and related footnote amounts for periods prior to the
acquisition are not comparable to the current period.  In addition, the 
operating results for the current fiscal periods are not necessarily 
indicative of the results that may be expected for the fiscal year 
ended January 31, 1998, due to the seasonal nature of the business of Peebles. 
For further information, refer to the financial statements and footnotes
thereto included in the Company's annual report on Form 10-K for the 
fiscal year ended February 1, 1997.

NOTE B-ACCOUNTS RECEIVABLE
Accounts receivable are shown net of $1,349, $1,224 and $1,087 representing the
allowance for uncollectible accounts at November 1, 1997, February 1, 1997
and November 2, 1996, respectively.  As a service to its customers, the 
Company offers credit through the use of its own charge card, certain major
credit cards and a layaway plan.  The Peebles' customer usually resides in 
the local community immediately surrounding the store location.  Peebles 
stores serve these local customers in Virginia, Maryland, North Carolina, South 
Carolina, Tennessee, Kentucky, Alabama, Delaware, New Jersey, Ohio, Pennsylvania
and New York.  The Company does not require collateral from its customers.

<PAGE>
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
PEEBLES INC. & SUBSIDIARY
November 1, 1997

NOTE C-MERCHANDISE INVENTORIES
Consistent with the purchase method of accounting used in the 1995 Acquisition,
the LIFO reserve was eliminated, the recorded value of merchandise 
inventories was increased to fair value (the "Fair Value Adjustment") and a
new LIFO base year was established at May 27, 1995. The market reserve adjusts 
inventory to lower of LIFO cost and market.

Merchandise inventories consisted of the following:
<TABLE>
                                 <C>              <C>                <C>
                           November 1, 1997  February 1, 1997  November 2, 1996
                           ----------------  ----------------  ----------------

Merchandise inventories 
   at FIFO cost               $   62,847        $   47,448         $   56,133
Fair Value Adjustment              7,436             7,436              7,436
LIFO reserve                        (213)              366                327
                              ----------        ----------          ---------
Merchandise inventories
   at LIFO cost                   70,070            55,250             63,896
Market reserve                      (840)             (819)              (841)
Merchandise inventories at
   lower of cost or market    ----------        ----------          ----------
                               $  69,230        $   54,431          $  63,055

</TABLE>
NOTE D-ASSET REVALUATION
In 1996, the Company adopted Statement of Financial Accounting Standards 
("SFAS") No. 121, "Accounting for Impairment of Long-Lived Assets and for 
Long-Lived Assets to Be Disposed Of".  The Company periodically reviews the
carrying value of long-lived assets to determine if impairment has occurred. 
The primary indicators of impairment are, but not limited to, significant
changes in competition or demographics, recent historical operating
profitability, projected profitability and the related cash flows of each. 
Projections are based on management's best estimates of future performance.

In the fourth quarter of fiscal 1996, on an individual store basis, increased 
competition and shifting demographics in certain markets, together with 
historical and projected store operations, indicated that the aggregate 
estimated undiscounted cash flows to be generated would be less than the current
carrying values of certain store assets, related intangibles and allocated
goodwill.  As a result, fair value was calculated using a multiple of discounted
projected cash flows and carrying values were reduced as follows:

Store fixtures and equipment                  $   4,034
Related beneficial leaseholds                     1,528
Allocated goodwill                               15,220
                                               --------
    Total asset revaluation                   $  20,782
                                              =========

A fair value estimate is based on the best information available, including
prices for similar assets or the results of valuation techniques such as 
discounting estimated future cash flows as if the decision to continue to 
use the impaired asset was a new investment decision.  

The Company continues to calculate the fair value of its assets and does not
expect a future material effect on the Company's consolidated financial 
position or operating results from the application of SFAS 121.

<PAGE>
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
PEEBLES INC. & SUBSIDIARY
November 1, 1997

NOTE E - LONG-TERM DEBT 

Long-term debt consisted of the following:
<TABLE>
                                  <C>              <C>               <C>
                            November 1, 1997  February 1, 1997  November 2, 1996
                            ----------------  ----------------  ----------------
Senior Revolving Facility      $  42,000         $  43,000         $  49,000
Senior Term Note A                15,950            17,725            18,150
Senior Term Note B                37,196            27,475            27,550
Swingline Facility                 3,731             1,415             4,539
                               ---------         ---------         ---------
                                  98,877            89,615            99,236
Less current maturities           21,089             9,665            20,764  
                               ---------         ---------         ---------
                               $  77,788         $  79,950         $  78,475
                               =========         =========         =========

The Company has a $120 million credit facility (the "1995 Credit Agreement") 
which provides a Senior Term Facility, a Senior Revolving Facility, and a 
"Swingline Facility".   The 1995 Credit Agreement is secured by a first 
priority security interest in substantially all the personal property and 
certain real property of Peebles. Restrictive covenants prohibit the payment
of cash dividends in any fiscal year. The Senior Term Facility includes two 
notes, Senior Term Note A and Senior Term Note B, with original principal 
balances of $20 million and $30 million, respectively.  In conjunction with 
an amendment of the 1995 Credit Agreement on July 30, 1997, the Company 
transferred $10 million from the Senior Revolving Facility to Senior Term 
Note B.  Senior Term Note A and Senior Term Note B each require quarterly 
payments, coinciding with the Company's fiscal quarters, of principal
(increasing annually from the current $675 and $102 per quarter, 
respectively) and interest in arrears through maturity.  Senior Term Note A and 
Senior Term Note B mature on June 9, 2000 and 2002, respectively.  Senior Term 
Note A and Senior Term Note B bear interest at LIBOR plus 2.75% and LIBOR 
plus 3.25%, respectively.  

The amount available under the Senior Revolving Facility is determined by a
defined asset based formula with maximum borrowings limited to $65 million 
less outstanding amounts under letters of credit.  The Company pays a fee of 
1/2 of 1% per annum on any unused portion of the Senior Revolving Facility. 
The Senior Revolving Facility matures on June 9, 2000 and has no specific 
paydown provisions.  On May 20, 1996, the Company drew approximately $10,200
to consummate the CRI Merger. Based on the anticipated operations of the 
Company in the succeeding twelve-month period, $27,500, $37,500 and $34,600 
were considered long-term obligations at November 1, 1997, February 1, 1997 
and November 2, 1996, respectively. The Senior Revolving Facility bears 
interest at LIBOR plus 2.75%.

Loans under the Swingline facility are drawn and repaid daily based on the 
operating activity of the Company.  Aggregate amounts outstanding under the 
Swingline Facility cannot exceed $5 million.  Excess borrowings or 
funding outside these amounts revert to the 1995 Senior Revolving Facility. 
The Swingline Facility currently bears interest at prime plus 1-1/2% and has
no LIBOR conversion option.

NOTE F-LEASES

The Company leases substantially all of its store locations under capital and 
operating leases with initial terms ranging from 1 to 25 years and renewal 
options ranging from 1 to 10 years expiring at various dates through 2033.  
The Company has signed or obtained noncancelable operating leases for eight new
store locations opening in the fiscal year ended January 31, 1998. Included 
are Milford, Delaware (32,000 square feet), Altavista, Virginia (29,500 square
feet), Kennett Square, Pennsylvania (25,000 square feet), Gardendale, Alabama 
(24,000 square feet), Paris, Tennessee (21,200 square feet), Fayetteville,
Tennessee (24,000 square feet), New Castle, Pennsylvania (25,000 square feet),
and Bedford, Virginia (25,000 square feet).  In addition, the Company has 
also signed or obtained noncancelable operating leases for five new store 
locations opening in the fiscal year ended January 30, 1999.  Included are 
Lebanon, Tennessee (19,800 square feet), Fort Payne, Alabama (15,400 square
feet), Mount Olive, North Carolina (20,000 square feet), Plymouth, North 
Carolina (20,000 square feet), Mayfield, Kentucky (20,000 square feet).  The 
average annual base rent is $75 for each location with initial terms ranging
from 10 to 20 years and renewal options ranging from 2 to 5 years.

<PAGE>
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
PEEBLES INC. & SUBSIDIARY
November 1, 1997

NOTE G-INCOME TAXES
Differences between the effective rate of income taxes and the statutory rate 
arise principally from the state income taxes and non-deductible amortization 
related to certain purchase accounting adjustments.

<PAGE>
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS
(dollars in thousands, except per share amounts)

The following management's discussion and analysis provides information with 
respect to the results of operations for the three-month period (or "Fiscal 
Quarter") and nine-month period ended November 1, 1997 in comparison with the
Fiscal Quarter and nine-month period ended November 2, 1996.  With the 
consummation of the CRI Merger on May 20, 1996, Carlisle Retailers Inc. became
a wholly owned subsidiary of Peebles Inc. These stores are included in the 
results of consolidated operations beginning May 20, 1996.

Consolidated net sales and results of consolidated operations, expressed as 
percentage of net sales are presented below for the three-month and nine-month 
periods ended November 1, 1997 and November 2, 1996.

                      Three-Month Period Ended    Nine-Month Period Ended
                      ------------------------    -----------------------

</TABLE>
<TABLE>
                         <C>           <C>           <C>           <C>
                      November 1,   November 2,   November 1,   November 2,
                         1997           1996          1997         1996    
                     -----------   -----------    ----------    ----------

Net sales             $ 52,411       $ 47,540      $ 147,369     $ 127,961
  % increase             10.3%          11.7%          15.2%          8.4%

Comparable stores % 
 increase (decrease)
 in sales:                7.0%          (1.7%)          6.6%         (1.5%)


   Operations as a 
     Percentage of Net Sales:

Cost of sales (FIFO)     61.0%          62.1%          60.6%         60.1%
LIFO adjustment            .2            (.1)            .4            .0
                        -----           -----         -----          -----
  Cost of sales (LIFO)   61.2           62.0           61.0          60.1   
  Selling, general & 
  administrative 
  expenses               29.3           30.1           29.6          30.4
  Depreciation and 
     amortization         3.5            3.9            3.4           4.2
                        -----           -----         -----         -----
    Operating Income      6.0            4.0            6.0           5.3

  Interest Expense        4.8            4.8            4.7           5.0
  Other income              -             .1              -            .2
  Provision for 
    income taxes           .5            (.3)            .5            .2      
                        -----           -----         -----          -----
  Net Income              .7%            (.4%)           .8%           .3%      
                        =====          =======        ======         =====
</TABLE>
Net sales for the three-month period ended November 1, 1997 totaled $52,411, 
a 10.3% increase over net sales of $47,540 for the comparable three-month 
period ended November 2, 1996.  Net sales at comparable stores were up 7% in
comparison to the prior year Fiscal Quarter, contributing $2,870 to the total
$4,871 net sales increase.  This increase in sales at comparable stores resulted
primarily from i) a strong back-to-school selling season during August; ii) a
planned earlier and larger in-store inventory position of Fall fashion 
merchandise, as summer merchandise was cleared earlier; iii) a seasonable and
temperate transition to Fall weather, particluarly in September, where 1996 
sales were adversely affected by hurricane Fran; and iv) overall favorable 
economic conditions.  The remaining increase in net sales for the Fiscal 
Quarter, $2,001, was provided by a net 7 new store locations, 4 of which
operated the entire Fiscal Quarter ended November 1, 1997, which were not in
operation in the comparable prior year Fiscal Quarter.  

For the nine-month periods ended November 1, 1997 and November 2, 1996, net 
sales were $147,369 and $127,961, respectively, an increase of 15.2%. In the
current year nine-month period, comparable sales were $124,333, up $7,733 or
6.6% in comparison to the prior year nine-month period ended November 2, 1996.  
The remaining increase of $11,675 was due to operation of 6 Carlisle stores, and
a net 7 new Peebles stores for the entire current year nine-month period, and
6 new Peebles stores opened during the first and third current Fiscal Quarters.


For the third Fiscal Quarter, cost of sales, measured on a FIFO basis, improved
slightly from the prior year at 61.0%, versus 62.1% in the prior year.  Cost of
sales was controlled during a Fiscal Quarter of significant sales growth and
new store growth due to the management of inventory levels during the Summer to
Fall transition and the Company's pricing strategy.  For the nine-month period
ended November 1, 1997, cost of sales was 60.6%, up from 60.1% for the 
comparable prior year period.  This increase is attributed to a slower seasonal 
inventory transition in the first Fiscal Quarter, the opening of 6 new stores 
and the closing of one store during the current year nine-month period.

Benign inflation as measured through the Bureau of Labor's Department Store 
Inventory Price Index has minimized LIFO reserve requirements since the 
Company's re-establishment of LIFO base year in June 1995.  In the current 
year second Fiscal Quarter, however, indications of rising costs coupled with 
the projected increase in inventory levels resulted in a greater accrual 
adjusting FIFO to LIFO than in prior periods.

Selling, general and administrative expenses, exclusive of depreciation and 
amortization, improved to 29.3% of net sales for the Fiscal Quarter ended
November 1, 1997, from the 30.1% for the comparable prior year period.  For
the comparable nine-month period, selling, general and administrative expenses 
improved to 29.6% of net sales from 30.4% in the prior year comparable period. 
Reductions came from the Company's ability to successfully leverage its 
selling, general and administrative expenses as the economies of scale are 
realized in the central office and distribution facilities.  Offsetting these
reductions in selling, general and administrative expenses, are the new stores
higher occupancy, payroll, and advertising expenses as a percentage of net sales
as compared to mature stores.  The Company has been successful in controlling
these expenses during growth periods, and expects to realize further 
efficiencies through economies of scale in succeeding Fiscal Quarters.

Depreciation and amortization was 3.5% and 3.4% as a percentage of net sales for
the Fiscal Quarter and nine-month period ended November 1, 1997, respectively. 
In the prior year comparable three-month and nine-month periods ended November
2, 1996 depreciation and amortization was 3.9% and 4.2% of net sales, 
respectively.  This decrease is attributable primarily to the impact of lower 
amortization of goodwill due to an asset revaluation in accordance with
Statement of Financial Accounting Standards ("SFAS") No. 121, "Accounting for
Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of" in
the fourth quarter of 1996.

Interest expense for the Fiscal Quarters ended November 1, 1997 and November 2,
1996 was $2,552 and $2,275, respectively and $7,008 and $6,427, respectively
for the nine-month periods then ended.  The increase results primarily from the
increased debt assumed in connection with the addition of the new stores,
including those acquired in the CRI Merger.  

The income tax expense (benefit) for the three-month and nine-month  period 
ended November 1, 1997 was $260 and $773, respectively, compared to $(130) and
$244, respectively, for the comparable periods ended November 2, 1996. The
effective tax rate differs from the statutory rate primarily due to state income
taxes and nondeductible amortization relating to certain acquisition related 
assets.

As a result of the changes discussed above, net income for the three-month and 
nine-month periods ended November 1, 1997 was $389 and $1,159, respectively,
compared to net income (loss) of $(194) and $365 for the three-month and
nine-month period ended November 2, 1996.

<PAGE>
LIQUIDITY AND CAPITAL RESOURCES

The Company's primary cash requirements are for capital expenditures in 
connection with both the Company's new store expansion and remodeling program
and for working capital needs.  The Company's primary sources of funds are 
cash flow from continuing operations, borrowings under the 1995 Credit Agreement
and trade accounts payable.  The Company's inventory levels typically build 
throughout the fall, peaking during the Christmas selling season, while 
accounts receivable peak during December and decrease during the first 
quarter.  Capital expenditures typically occur evenly throughout the first three
quarters of each year.

For the nine-month period ended November 1, 1997 and November 2, 1996, operating
activities used cash of $1,043 and  $4,264, respectively.  The Company had 
working capital of $54.5 million and $51.1 million at November 1, 1997 and
November 2, 1996, respectively.  Operations used less net cash in the current
nine-month period in comparison to the prior year as i) accounts receivable
were collected ratably faster; ii) merchandise inventories were built slower;
iii) accounts payable increased with the operations breadth and iv) overall
operations produced greater net income.

Net cash used in investing activities, decreased to $8,393 from $19,965 for the
nine-month period ended November 1, 1997 and November 2, 1996, respectively.
The prior year amount includes $11,549 used in the CRI Merger.  In the current 
year, capital expenditures totaled $8,274, up from $7,857 in the prior year and
were primarily used to open three new stores in each of the first and third 
Fiscal Quarters, and the relocation of three existing stores.  With two
remaining stores to open in the fourth Fiscal Quarter, the Company expects 
capital expenditures to total approximately $10.7 million in fiscal 1997. 
Additional new stores, remodelings and relocations will continue to require
funding of additional working capital for which the Company must depend on
internally generated funds and borrowings under the 1995 Credit Agreement.  

The Company will open eight new store locations, totaling some 205,700 square 
feet during the current fiscal year. Six of these new store locations were 
opened during the first three Fiscal Quarters of 1997.  The cities, 
states and gross square footage are as follows:  1) Milford, Delaware (32,000);
2) Altavista, Virginia (29,500); 3) Kennett Square, Pennsylvania (25,000);
4) Paris, Tennessee (21,200); 5) New Castle, Pennsylvania (25,000) 
and  6) Gardendale Alabama (24,000). The two remaining stores in Bedford, 
Virginia (25,000) and Fayetteville, Tennessee (24,000) open immediately prior to
Thanksgiving.  The Company has already signed non-cancellable leases to open
five new store locations totaling some 95,300 square feet during fiscal 1998.  
The store locations are in Tennessee, Alabama, North Carolina (2) and Kentucky.
Based on historical experience, the Company estimates that the cost of opening
a new store will include capital expenditures of approximately $425 for 
leasehold improvements and fixtures and approximately $425 for initial 
inventory, approximately one-third of which is normally financed through vendor
credit.  Accounts receivable for new stores typically build to 15% of net sales
or approximately $300 within 24 months of the store opening.  The 
Company may also incur capital expenditures to acquire existing stores.

The Company finances its operations, capital expenditures, and debt service 
payments with funds available under the Senior Revolving Facility.  The maximum
amount available under the Senior Revolving Facility is $65 million less 
amounts outstanding under letters of credit.  The actual amount available is
determined by an asset based formula, adjusted for seasonal working capital 
requirements.  The Company believes the cash flow generated from operating 
activities together with funds available under the Senior Revolving Facility
will be sufficient to fund the investing activities and the required payments
under the 1995 Credit Agreement. 


<PAGE>
PART II

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

a.   Exhibits    
       
      27. Financial Data Schedule

b.   Reports on Form 8-K               

None

<PAGE>
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                    PEEBLES INC.

Date:   November 25, 1997         By   /s/    Michael F. Moorman         
                                       --------------------------         
                                       Michael F. Moorman
                                       President and Chief Executive Officer
                                       (Principal Executive Officer)

                                   By   /s/   E. Randolph Lail            
                                       --------------------------
                                       E. Randolph Lail
                                       Chief Financial Officer, Senior Vice 
                                       President-Finance, Treasurer and 
                                       Secretary 
                                       (Principal Financial Officer)




<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-1997             JAN-31-1997
<PERIOD-END>                               NOV-01-1997             NOV-01-1997
<CASH>                                               0                      54
<SECURITIES>                                         0                       0
<RECEIVABLES>                                        0                   29074
<ALLOWANCES>                                         0                  (1349)
<INVENTORY>                                          0                   69230
<CURRENT-ASSETS>                                     0                   99270
<PP&E>                                               0                   62668
<DEPRECIATION>                                       0                 (24529)
<TOTAL-ASSETS>                                       0                  177521
<CURRENT-LIABILITIES>                                0                   44768
<BONDS>                                              0                   77788
                                0                       0
                                          0                       0
<COMMON>                                             0                       1
<OTHER-SE>                                           0                   50581
<TOTAL-LIABILITY-AND-EQUITY>                         0                  177521
<SALES>                                          52411                  147369
<TOTAL-REVENUES>                                 52411                  147369
<CGS>                                            32077                   89854
<TOTAL-COSTS>                                    49255                  138531
<OTHER-EXPENSES>                                  (45)                   (102)
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                                2552                    7008
<INCOME-PRETAX>                                    649                    1932
<INCOME-TAX>                                       260                     773
<INCOME-CONTINUING>                                389                    1159
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                       389                    1159
<EPS-PRIMARY>                                      389                    1159
<EPS-DILUTED>                                      389                    1159
        

</TABLE>


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