PEEBLES INC
10-Q, 1999-09-02
DEPARTMENT STORES
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             SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C.  20549

                  ________________________

                          FORM 10-Q


      Quarterly Report Pursuant to Section 15(d) of the
               Securities Exchange Act of 1934

             For the Quarter Ended July 31, 1999
         Commission file number             33-27126
                                           -----------

                        PEEBLES INC.
   (Exact name of registrant as specified in its charter)

     	Virginia                         54-0332635
      ---------                        -----------
(State of Incorporation)             (I.R.S. Employer
                                     Identification No.)

   One Peebles Street
South Hill, Virginia 23970-5001       (804) 447-5200
- -------------------------------       ----------------
(Address of principal executive      (Telephone Number)
          offices)



Indicate  by  check  (x) mark whether the registrant  (1)  has
filed  all reports required to be filed by Section 13 or 15(d)
of the Securities Exchange Act of 1934 during the preceding 12
months  (or  for  such shorter period that the registrant  was
required  to file such reports), and (2) has been  subject  to
such  filing  requirements for the past 90  days.   Yes__x___.
No_____.

As of July 31, 1999, 1,000 shares of Common Stock of Peebles
Inc. were outstanding.

<PAGE>
<TABLE>
Item 1.   Financial Statements

CONDENSED CONSOLIDATED BALANCE SHEET
 PEEBLES INC. & SUBSIDIARIES
(in thousands, except shares and per share amounts)
<CAPTION>
                                            July 31,  January 30,  August 1,
                                              1999      1999         1998
                                            --------  -----------  ---------
                                          (Unaudited)             (Unaudited)
<S>                                             <C>         <C>         <C>
ASSETS
CURRENT ASSETS
Cash                                          $   87    $     64    $    534
Accounts receivable, net                      30,355      33,495      28,269
Merchandise inventories           		          73,346      71,362      70,257
Prepaid expenses                               1,555       1,084       2,005
Income taxes receivable                          952       1,045          --
Other                                          2,578       1,289         875
                                              ------     -------     -------
                   TOTAL CURRENT ASSETS      108,873     108,339     101,940

PROPERTY AND EQUIPMENT, NET                   53,325      51,949      47,402
OTHER ASSETS
Excess of cost over net assets
   acquired, net                              40,057      41,017      41,623
Deferred financing cost                        2,609       3,289       3,986
Other                                          3,237       3,692       2,816
                                              ------     -------     -------
                                              45,903      47,998      48,425
                                              ------     -------     -------
                                            $208,101    $208,286    $197,767
                                             =======     =======     =======
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Accounts payable                             $12,688     $17,516     $16,489
Accrued compensation and other expenses        4,346       6,625       5,197
Deferred income taxes                          2,433       2,433       4,592
Current maturities of long-term debt           3,700       3,700       3,600
Other                                          1,942       2,271       1,103
                                              ------     -------     -------
        TOTAL CURRENT LIABILITIES             25,109      32,545      30,981

LONG-TERM DEBT                               111,557     106,325     103,232
LONG-TERM CAPITAL LEASE OBLIGATIONS              777         896       1,037
DEFERRED INCOME TAXES                          6,990       6,990       5,025
STOCKHOLDERS' EQUITY
  Preferred stock- no par value,
     authorized 1,000,000 shares, none
     issued and outstanding                       --          --          --
  Common stock-- par value $.10 per
     share, authorized 5,000,000 shares,
     1,000 issued and outstanding.                 1           1           1
  Additional capital                          59,307      59,307      59,307
  Retained earnings (deficit):
     accumulated from May 27, 1995;            4,360       2,222      (1,816)
                                              ------     -------     -------
                                              63,668      61,530      57,492
                                              ------     -------     -------
                                            $208,101    $208,286    $197,767
                                             =======     =======     =======
</TABLE>
See notes to condensed consolidated financial statements
<PAGE>

<TABLE>
CONDENSED CONSOLIDATED STATEMENT OF INCOME
 PEEBLES INC. & SUBSIDIARIES
(in thousands, except shares and per share amounts)
(Unaudited)

<CAPTION>
                                 Three-Month                  Six-Month
                                 Period Ended               Period Ended
                              --------------------      -------------------
                              July 31,    August 1,     July 31,   August 1,
                                1999       1998           1999       1998
                              --------    --------      --------   --------
<S>                           <C>         <C>          <C>         <C>
NET SALES                     $70,547     $57,698      $134,969    $108,711

COSTS AND EXPENSES
Cost of sales                  41,228      33,512        80,291      64,737
Selling, general and           21,303      17,450        41,016      32,250
administrative expenses
Depreciation and amortization   2,140       1,828         4,269       3,677
                               ------      ------       -------     -------
                               64,671      52,790       125,576     100,664
OPERATING INCOME                5,876       4,908         9,393       8,047

INTEREST EXPENSE                2,820       2,482         5,575       4,682
                               ------      ------       -------     -------
INCOME  BEFORE INCOME TAXES     3,056       2,426         3,818       3,365
INCOME TAXES
Federal, state and deferred     1,345         970         1,680       1,346
                               ------      ------       -------     -------
NET INCOME                     $1,711      $1,456        $2,138      $2,019
                               ======      ======        ======      ======
RETAINED EARNINGS (DEFICIT)
   BEGINNING OF PERIOD          2,649      (3,272)        2,222      (3,835)

RETAINED EARNINGS (DEFICIT)
   END OF PERIOD               $4,360     $(1,816)       $4,360     $(1,816)
                               ======      ======        ======      ======

EARNINGS PER SHARE             $1,711      $1,456        $2,138      $2,019
                               ======      ======        ======      ======

Weighted average common stock
   outstanding                  1,000       1,000         1,000       1,000
                               ======      ======        ======      ======
</TABLE>

See notes to condensed consolidated  financial statements
<PAGE>

<TABLE>
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
PEEBLES INC. & SUBSIDIARIES
(in thousands)
(Unaudited)

                                              Six-Month Period  Ended
                                              ------------------------
                                               July 31,       August 1,
                                                 1999           1998
                                              ---------       --------
<S>                                             <C>              <C>
OPERATING ACTIVITIES
Net income                                      $2,138           $2,019
Adjustments to reconcile net income to net
  cash (used in) provided by operating
  activities:
     Depreciation                                3,124            2,646
     Amortization                                1,842            1,626
     Provision for doubtful accounts               787              657
     Changes in operating assets and
        liabilities:
          Accounts receivable                    2,353            4,140
          Merchandise inventories               (1,984)          (1,682)
          Accounts payable                      (4,828)           2,378
          Other assets and liabilities          (3,690)          (3,319)
                                                ------           ------
 NET CASH (USED IN) PROVIDED BY OPERATING
    ACTIVITIES                                    (258)           8,465

INVESTING ACTIVITIES
Acquisition of the Ira A. Watson                    --           (4,451)
Purchase of property and equipment              (5,051)          (5,958)
Other                                               --              383
                                                ------           ------
NET CASH USED IN INVESTING ACTIVITIES           (5,051)         (10,026)

FINANCING ACTIVITIES
Proceeds from revolving line of credit         183,101          188,248
Reduction in revolving line of credit and
   long-term debt                             (177,769)        (191,577)
Proceeds from 1998 Credit Agreement-
   acquisition Ira A. Watson Co.                    --           24,000
Retirement of Ira A. Watson Co. Pre-
   acquisition bank debt & trade liabilities        --          (17,895)
Financing Fees- Credit Agreement, as
   amended and restated                             --           (1,113)
                                                ------           ------
NET CASH PROVIDED BY FINANCING ACTIVITIES       $5,332           $1,663
                                                ------           ------
INCREASE IN CASH AND CASH EQUIVALENTS               23              102

Cash and cash equivalents beginning of
   period                                           64              432
                                                ------           ------
CASH AND CASH EQUIVALENTS END OF PERIOD         $   87           $  534
                                                ======           ======
</TABLE>
See notes to condensed consolidated financial statements
<PAGE>

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
PEEBLES INC. & SUBSIDIARIES
July 31, 1999

(in thousands)


NOTE A-ORGANIZATION AND BASIS OF PRESENTATION
Consolidation:  The consolidated financial statements  include
the   accounts   of   Peebles  Inc.  and  its   wholly   owned
subsidiaries, Carlisle Retailers, Inc. and Ira A. Watson  Co.,
(together   "Peebles"  or  the  "Company").   All  significant
intercompany balances and transactions have been eliminated.
The  Watson  Merger:  On June 29, 1998, Peebles Inc.  acquired
the  Ira A. Watson Co. ("Watson's') for a cash purchase  price
of $4,451, which included $1,848 paid to the equity holders of
Watson's, $1,352 paid to a financial services company for  the
proprietary  credit  card  accounts  receivable,   $1,251   in
acquisition  expenses.  The purchase method of accounting  was
used to allocate the purchase price as follows:

   Purchase Price                                  $  4,451
     Tangible net assets (liabilities) acquired:
       Accounts receivable, net          $  1,185
       Merchandise inventory, net          10,000
       Fixed assets, net                    5,446
       Bank debt                          (10,403)
       Trade liabilities, net              (6,290)
       Other net liabilities               (1,589)
       Tangible net assets (liabilities) acquired    (1,651)
                                                    -------
   Excess of cost over net assets acquired         $  6,102
                                                    =======

The excess of cost over net assets acquired is being amortized
over a twenty-five year period beginning June 29, 1998.

The accompanying unaudited condensed financial statements have
been prepared in accordance with generally accepted accounting
principles   for  interim  financial  information   and   with
instructions  to  Form 10-Q and Article 10 of Regulation  S-X.
Accordingly,  they do not include all of the  information  and
footnotes required by generally accepted accounting principles
for   complete  financial  statements.   In  the  opinion   of
management,   all  adjustments  (consisting  of   normal   and
recurring   accruals)   considered  necessary   for   a   fair
presentation  have been included.  In addition, the  operating
results  for  the  current fiscal periods are not  necessarily
indicative of the results that may be expected for the  fiscal
year ended January 29, 2000, due to the seasonal nature of the
business  of Peebles.  For further information, refer  to  the
financial  statements and footnotes thereto  included  in  the
Company's annual report on Form 10-K for the fiscal year ended
January  30,  1999.   Certain prior  year  amounts  have  been
reclassified to conform to the current year presentation.

NOTE B-ACCOUNTS RECEIVABLE
Accounts receivable are shown net of $1,700, representing  the
allowance for uncollectible accounts at July 31, 1999, January
30,  1999  and August 1, 1998.  As a service to its customers,
the  Company offers credit through the use of its  own  charge
card,  certain  major credit cards and a  layaway  plan.   The
Peebles'  customer  usually resides  in  the  local  community
immediately  surrounding the store location.   Peebles  stores
serve   these   local  customers  in  15  states:    Virginia,
Tennessee, North Carolina, Maryland, Kentucky, West  Virginia,
Alabama,  Pennsylvania, South Carolina,  Ohio,  Delaware,  New
York,  Indiana, New Jersey and Missouri. The Company does  not
require collateral from its customers.
<PAGE>

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
PEEBLES INC. & SUBSIDIARIES

NOTE C-MERCHANDISE INVENTORIES
Merchandise  inventories  are  accounted  for  by  the  retail
inventory  method  applied on a last in,  first  out  ("LIFO")
basis.   In  connection with an acquisition of the Company  in
May  1995  accounted for using the purchase method,  the  then
existing LIFO reserve was eliminated and a new LIFO base  year
was  established, which included an adjustment to  fair  value
(the "Fair Value Adjustment").  The net effect of the LIFO and
market  reserves adjusts inventory to lower of  LIFO  cost  or
market.

Merchandise inventories consisted of the following:
                               July 31,     January    August 1,
                                 1999       30, 1999     1998
                               --------     --------   --------
 Merchandise inventories at
   FIFO cost                   $67,347      $65,288     $64,132
 Fair Value Adjustment           7,436        7,436       7,436
 LIFO/market  reserve           (1,437)      (1,362)     (1,311)
                              --------     --------    --------
 Merchandise inventories at
   lower of cost or market     $73,346      $71,362     $70,257
                                ======       ======      ======

NOTE D-INCOME TAXES
Differences between the effective rate of income taxes and the
statutory  rate arise principally from state income taxes  and
non-deductible   amortization  related  to  certain   purchase
accounting adjustments.
<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS

(in thousands)

RESULTS OF OPERATIONS

The  following  management's discussion and analysis  provides
information with respect to the results of operations for  the
three-month period (or "Fiscal Quarter") and six-month  period
ended July 31, 1999 in comparison with the Fiscal Quarter  and
six-month period ended August 1, 1998.  At July 31, 1999,  the
Company  operated  120  stores, with one  new  store  location
opened  during the period.  New store growth has significantly
impacted consolidated operations since June 29, 1998, when the
Watson  Merger  added  24 stores. In the  twelve-month  period
following  August 1, 1998, 10 store locations  were  added  to
consolidated operations. In the third Fiscal Quarter of  1998,
2 of the former Watson stores were closed as planned.

The  Company  defines a comparable store as having  operations
for  the  entire twelve-month period in both the  current  and
previous  fiscal years.  For fiscal 1999, 84 stores will  have
had  operations  for the entire twelve- month  periods  ending
January 29, 2000 and ended January 30, 1999.


                                 Three-Month                  Six-Month
                                 Period Ended               Period Ended
                              --------------------      -------------------
                              July 31,    August 1,     July 31,   August 1,
                                1999       1998           1999       1998
                              --------    --------      --------   --------
(dollars in thousands)

Net sales                     $70,547     $57,698       $134,969   $108,711
 % increase                      22.3%       15.8%          24.2%      14.5%

Comparable stores % increase
   in net sales:                  3.6%        2.9%            .5%       4.5%

Stores in operation at
   period end                     120         112            120        112
Total stores opened during
  Period                            1          24              3         28

Operations as a Percentage of
         Net Sales:
- -------------------------------
Cost of sales                    58.4%       58.1%         59.5%      59.5%
Selling, general &
  administrative expenses        30.2        30.2          30.4       29.7
Depreciation and amortization     3.1         3.2           3.1        3.4
                                 ----        ----          ----       ----
Operating Income                  8.3         8.5           7.0        7.4

Interest Expense                  4.0         4.3           4.2        4.3
Provision for income taxes        1.9         1.7           1.2        1.2
                                 ----        ----          ----       ----
Net Income                        2.4%        2.5%          1.6%       1.9%
                                 ====        ====          ====       ====

In  the second Fiscal Quarter, net sales increased $12,849, or
22.3%,  in comparison to the prior year as sales at comparable
stores  increased $1,862, or 3.6%, and sales at non-comparable
stores  increased $10,987.  The sales increase in  the  second
Fiscal  Quarter  at comparable stores offset  the  $1,307,  or
2.6%, decline in the three-month period ended May 1, 1999.  In
the   current  fiscal  year,  consumer  demand  for   seasonal
merchandise  was weaker than the prior year in  early  Spring,
but strengthened in June and July.  As a result, net sales  at
comparable stores increased $555, or .5%, comparing  the  six-
month  periods ended July 31, 1999 and August  1,  1998.   New
store   growth,  including  the  22  former  Watson's  stores,
provided the remaining $25,703 in net sales growth for the six-
month period ended July 31, 1999.  The former Watson's stores,
opened the entire six-month period ended July 31, 1999,  added
$21,858  to  net  sales, versus a $4,587 contribution  to  net
sales for both the three and six-month periods ended August 1,
1998.

Cost of sales as a percentage of net sales was 58.4% and 58.1%
for the three-month periods ended July 31, 1999 and August  1,
1998,  respectively,  and  59.5% for  each  of  the  six-month
periods  then ended.  At comparable stores, cost of sales  was
58.1%  and  57.9% as a percentage of net sales for the  Fiscal
Quarters ended July 31, 1999 and August 1, 1998, respectively.
The  slight  increase  in  the cost  of  sales  percentage  is
consistent  with  the earlier seasonal sales strength  of  the
prior  year  Fiscal  Quarter relative  to  the  current  year.
Although  sales for the current year Fiscal Quarter  surpassed
the  prior  year by the end of the three-month  period,  those
sales increases occurred later in the seasonal markdown cycle.
For  the  six-month periods ended July 31, 1999 and August  1,
1998, cost of sales as a percentage of net sales at comparable
stores was 59.0% and 59.4%, respectively.  The improvement  in
comparing  the six-month periods results primarily from  first
Fiscal  Quarter ended May 1, 1999, where a reduction in winter
clearance markdowns favorably impacted cost of sales.

Cost  of  sales continues to be impacted by new store  growth.
New  and acquired store locations, especially those in markets
new  to  the  Company, typically run a higher  cost  of  sales
percentage  relative to mature stores.  A  greater  number  of
promotions are used during the first few seasons after opening
to establish market share.  Cost of sales are also impacted by
inventory levels and assortments based on expected performance
only  until  a  sales history is established.   As  the  store
location   matures,  inventory  levels  and  assortments   are
adjusted to align with historical market demand, and  cost  of
sales are favorably impacted.

Selling,  general and administrative expenses  ("SG&A")  as  a
percentage  of  net  sales,  exclusive  of  depreciation   and
amortization,  were 30.2% for each of the  current  and  prior
year  second Fiscal Quarters.  For the six-month periods ended
July 31, 1999 and August 1, 1998, SG&A as a percentage of  net
sales  were  30.4% and 29.7%, respectively.  The  increase  is
primarily a result of the new store growth.  New and  acquired
stores  are  planned to have a higher expense  structure  than
mature  stores for the first 12 to 18 months of  operation  as
advertising  and payroll expenses are increased to  achieve  a
market  presence.   In addition, newer stores  typically  have
higher occupancy costs than mature stores.

Depreciation and amortization expenses as a percentage of  net
sales were 3.1% for both the three and six-month periods ended
July  31,  1999.  For the comparable prior year periods  ended
August  1,  1998, depreciation and amortization expenses  were
3.2%  and  3.4%  of net sales.  Amortization  expense  in  the
current  fiscal year has increased in comparison to the  prior
year   due  to  the  goodwill  and  deferred  financing  costs
capitalized  in the Watson Merger.  Depreciation  expense  has
increased  primarily due to the capital expenditures  required
in  the newer store locations.  These increases however,  were
leveraged by the increase in total net sales.

Interest expense was 4.0% and 4.3% of net sales for the Fiscal
Quarters ended July 31, 1999 and August 1, 1998, respectively,
and  4.2%  and  4.3%  for the six-month  periods  then  ended.
Increased  borrowings to consummate the Watson Merger  and  to
fund  the  inventory and capital expenditures  for  the  newer
store  locations resulted in an increase in interest  expense.
This  increase, however, was not proportionate to the increase
in net sales.

The  effective  income tax rate for the  three  and  six-month
periods  ended July 31, 1999 and August 1, 1998 was 44.0%  and
40.0%, respectively.  The effective tax rate differs from  the
statutory  rate  primarily  due  to  state  income  taxes  and
nondeductible  amortization relating  to  certain  acquisition
related assets.

As a result of the changes discussed above, net income for the
three-month and six-month periods ended July 31, 1999 was 2.4%
and 1.6% of net sales, respectively.  For the prior year three
and  six-month  periods ended August, 1998, net  income  as  a
percentage of net sales was 2.5% and 1.9%, respectively.

LIQUIDITY AND CAPITAL RESOURCES

The  Company's  primary  cash  requirements  are  for  capital
expenditures  in connection with the new store  expansion  and
remodeling  program  and  for  working  capital  needs.    The
Company's  primary  sources  of  funds  are  cash  flow   from
continuing  operations,  borrowings  under  the  1998   Credit
Agreement  and trade accounts payable.  Merchandise  inventory
levels typically build throughout the fall, peaking during the
Christmas  selling  season,  while  accounts  receivable  peak
during   December  and  decrease  during  the  first  quarter.
Capital  expenditures  typically occur evenly  throughout  the
first three quarters of each year.

The  Company's operating activities used cash of $258  in  the
six-month period ended July 31, 1999.  In the six-month period
ended  August 1, 1998, operating activities provided  cash  of
$8,465.   Accordingly, the Company's working capital  grew  to
$83,764  at July 31, 1999, up from $70,959 at August 1,  1998.
Operating cash flow was adversely impacted by a change in  the
payment   cycle  required  by  Frederick  Atkins,  Inc.,   the
international cooperative buying service the Company uses as a
primary  supplier  of  its private label  merchandise.   As  a
result of a financial restructuring at Frederick Atkins, Inc.,
the  members,  including the Company, have  been  required  to
significantly   shorten  the  payment   cycle   for   overseas
purchases.   As  a result, trade accounts payable  were  lower
during the three and six month periods and $4,828 less at July
31,  1999 than at January 30, 1999.  In the prior year,  trade
accounts  payable at August 1, 1998 had increased $2,378  over
the  balance  at January 31, 1998.  The Company  continues  to
evaluate  its  ability  to  procure  merchandise  through  the
cooperative  buying  service under terms satisfactory  to  the
Company.   With  alternative sources  of  similar  merchandise
available,  the  Company believes that if any  change  in  the
supplier  becomes necessary, the interruption to the  flow  of
merchandise  will  not be material to the  overall  purchasing
process or the Company's merchandise mix.  As the result of  a
July  promotion  for  the  Company's proprietary  credit  card
holders, the accounts receivable balance declined less in  the
current year than in the prior, impacting operating cash  flow
and  working  capital by $2,353 in the six-month period  ended
July  31,  1999  versus  $4,140 in the comparable  prior  year
period ended August 1, 1998.

Capital  expenditures are the primary use of cash in investing
activities.  In the six-month periods ended July 31, 1999  and
August  1,  1998,  capital  expenditures  totaled  $5,051  and
$5,958,  respectively.  New store locations accounted for  the
majority  of the capital expenditures in both the current  and
prior  years.  In the current year, the Company has  opened  3
new  store  locations totaling approximately 65,000  in  gross
square   footage,   and   completed  several   planned   store
remodelings/space  reallocations,  primarily  in  the   former
Watson's  stores.   In  the  comparable  prior  year   period,
exclusive  of  the stores acquired in the Watson  Merger,  the
Company  opened  4 new store locations totaling  approximately
77,000 gross square feet.  In the prior year, the Company used
investing cash of $4,451 in the Watson Merger.

The  Company  currently plans to open a total of  5  new  store
locations  in  fiscal 1999, adding approximately 114,000  gross
square feet.  The Company has signed non-cancelable leases  for
all five planned locations, with the final two stores scheduled
to  open  in  the  third  Fiscal Quarter  of  1999.   Based  on
historical experience, the Company estimates that the  cost  of
opening  a  new  store  will include  capital  expenditures  of
approximately $425 for leasehold improvements and fixtures  and
approximately  $425  for initial inventory, approximately  one-
third  of  which  is normally financed through  vendor  credit.
Accounts  receivable for new stores typically build to  15%  of
net  sales or approximately $300 within 24 months of the  store
opening.   The  Company may also incur capital expenditures  to
acquire existing stores.

The Company finances its operations, capital expenditures, and
debt service payments with funds available under its Revolver.
The maximum amount available under the Revolver is $75 million
less  amounts outstanding under letters of credit.  The actual
amount available is determined by an asset-based formula.   In
the  six-month period ended July 31, 1999, the Company drew  a
net   $5,332,  primarily  for  working  capital  and   capital
expenditures.  In the comparable prior year period,  exclusive
of  the funding requirements of the Watson Merger, the Company
reduced  the  outstanding Revolver  balance  by  $3,329.   The
Company  believes  the  cash  flow  generated  from  operating
activities  together with funds available under  the  Revolver
will  be  sufficient to fund its investing activities and  the
debt service of the 1998 Credit Agreement.

SEASONALITY AND INFLATION

As a retailer offering predominately soft-apparel and selected
home accessories, the Company's business is seasonal, although
less  heavily  weighted in the fourth quarter  than  retailers
with comparable offerings of merchandise.  Over the past three
fiscal  years, quarterly sales as a percentage of total  sales
have  been consistent at approximately 20%, 22%, 24%  and  34%
for the first through fourth quarters, respectively.  Peebles'
positioning of its stores in small to medium sized communities
with  limited  competition, along  with  the  Company's  less-
promotional, every day fair value, pricing strategy,  produces
operations less dependent on the fourth quarter.  However, the
third and fourth quarters are generally bolstered by the back-
to-school and Christmas holiday selling seasons.

The Company does not believe that inflation has had a material
effect  on  its  results of operations during the  past  three
fiscal  years.   Peebles  uses  the  retail  inventory  method
applied  on  a  LIFO basis in accounting for its  inventories.
Under  this method, the cost of products sold reported in  the
financial  statements  approximates  current  costs  and  thus
reduces  the  likelihood of a material impact  that  increases
costs.   However, there can be no assurance that the Company's
business will not be impacted by inflation in the future.

MARKET RISK

The Company's interest expense is affected by changes in short-
term  interest on the debt outstanding under the  1998  Credit
Agreement.  The 1998 Credit Agreement bears interest at  rates
based  on  both  the  LIBOR  and  prime  lending  rates   (the
"Borrowing Rates").  Assuming: i) the Borrowing Rates vary  by
100 basis points from their current levels at any given fiscal
month,  and ii) the Company maintains an aggregate outstanding
debt  balance  subject to these rates of $120,000  during  the
fiscal  month  of  variance, interest expense  would  vary  by
approximately $100 for that fiscal month.



YEAR 2000 TECHNOLOGICAL ISSUES

In  1998, the Company completed an assessment of the impact on
technological  systems,  information and  non-information,  of
date-related  processing when the year  changes  to  2000  and
those systems do not recognize this year as greater than 1999.
The Company's primary information systems are on two IBM AS400
mainframes,  with  the  majority  of  the  software  developed
internally.    The  Company  uses  purchased  software,   both
packaged and customized, and certain local networks as support
systems   interfacing   with  the  mainframe   system.    Non-
information  systems  support  physical  operations  and   are
primarily purchased or leased from third parties.

The  Company  implemented  in-house programming  standards  to
address  the year 2000 in 1985, and as a result, the  majority
of internally developed software was written with a four digit
date  field  to  properly process information after  the  year
becomes   2000.   The  programming  code  has  been  reviewed,
however,  for all internally developed software  to  look  for
possible  processing problems related to the year  2000.   All
programming  code modifications necessary to properly  process
information in the year 2000 have been completed.  The Company
has substantially completed testing of all major systems which
do  not  rely  or interact with purchased software  to  verify
accurate  processing.  All testing is expected to be completed
during September 1999.

Information systems which rely or utilize purchased  software,
either  solely  or  in  conjunction with internally  developed
software,  have  been evaluated for proper processing  of  the
year  2000.   The  Company, with assistance and  certification
from applicable third parties, has completed its evaluation of
all  purchased  information software and related  systems  and
determined  those  requiring  upgrades  and  those   requiring
replacement.   All  upgrades and/or replacement  software  are
either  in  place and functional or scheduled to be  installed
and functioning by the end of September 1999.

Non-information systems critical to the Company's  operations,
including  phone systems, energy management systems,  security
systems,  and  merchandise handling systems have  either  been
certified  by the appropriate third party to properly  operate
after January 1, 2000 or are not expected to be affected.

The  Company  relies  on  a  number of  third  party  business
partners  to  operate its business.  These  business  partners
include   merchandise  vendors  supplying  the  Company   with
inventory,   banks  serving  corporate  cash  management   and
individual   store  locations,  First  Data  Corp.   providing
bankcard  authorization  and reimbursement,  the  three  major
credit  bureaus assisting in proprietary charge  card  account
authorization  and risk management, and a number  of  contract
carriers  delivering merchandise from vendors to the Company's
two  distribution  centers.  The Company has  one  merchandise
supplier which represented 9% of purchases in 1998.  No  other
vendor  supplied  the  Company  with  more  than  5%  of   its
merchandise  inventory in 1998.  The Company is in  continuing
communication with its primary vendors to determine the impact
on  merchandise  purchases  of potential  Year  2000  business
interruptions.   The Company has received  assurances  from  a
majority   of  its  non-merchandise  business  partners   that
operations  and services will be provided without interruption
after the year turns to 2000.

Although there can be no guarantee that third parties are able
to  provide the same level of service after the year turns  to
2000  as  they  are able to provide prior to  that  date,  the
Company  believes that its operations will not be  materially,
adversely  affected.  Related to both its own information  and
non-information   systems,   the   Company    believes    that
preliminary,  non-comprehensive contingency  plans  previously
developed  for a number of systems are no longer  valid  given
the progress of remediation.  The Company's normal and ongoing
catastrophic   failure  plans  for  fire,  natural   disaster,
extended power loss, and similar situations now serve  as  the
primary contingency plan.

The  costs associated with the evaluation and modification  of
information and non-information systems are being expensed  as
incurred  and  are not material to the financial  position  or
results of operations of the Company.


FORWARD-LOOKING STATEMENTS
Certain  statements in this quarterly report on Form 10-Q  are
forward-looking,   based  on  the  Company's   evaluation   of
historical  information and judgments on future events,  based
on  the  best  information available at the time.   Underlying
these statements are risks and uncertainties which could cause
actual results to differ materially from those forward-looking
statements.   These risks and uncertainties include,  but  are
not  limited  to:  i) consumer demand for the Company's  soft-
apparel  merchandise; ii) competitive and consumer demographic
shifts within the Company's markets; iii) the Company's access
to,  and cost of, capital; iv) the Company's ability to locate
and open new store locations on a timely and profitable basis;
v)  the  Company's ability to integrate acquired  stores  into
Peebles'  overall  operations  on  a  timely  basis;  vi)  the
successful management of inventory levels, related  costs  and
selling, general and administrative costs; and vii) the timely
resolution  of Year 2000 compliance issues by the Company  and
its vendors.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
           RISK

The  information called for by this item is provided under the
caption  "Market Risk" under Item 2 - Management's  Discussion
and Analysis of Financial Condition and Results of Operations.

PART II

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

a.   Exhibits

      27. Financial Data Schedule

b.   Reports on Form 8-K

 None

<PAGE>

                         SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.

                        PEEBLES INC.

Date:   September 3, 1999          By   /s/    Michael F. Moorman
                                        -------------------------
                                               Michael F. Moorman
                                        President and Chief Executive Officer
                                       (Principal Executive Officer)

                                        /s/    E. Randolph Lail
                                        -------------------------
                                               E. Randolph Lail
                                         Chief Financial Officer, Senior Vice
                                         President-Finance, Treasurer and
                                         Secretary
                                        (Principal Financial Officer)



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000

<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   6-MOS
<FISCAL-YEAR-END>                          JAN-29-2000             JAN-29-2000
<PERIOD-END>                               JUL-31-1999             JUL-31-1999
<CASH>                                              87                      87
<SECURITIES>                                         0                       0
<RECEIVABLES>                                   32,055                  32,055
<ALLOWANCES>                                     1,700                   1,700
<INVENTORY>                                     73,346                  73,346
<CURRENT-ASSETS>                               108,873                 108,873
<PP&E>                                          86,292                  86,292
<DEPRECIATION>                                  32,967                  32,967
<TOTAL-ASSETS>                                 208,101                 208,101
<CURRENT-LIABILITIES>                           25,109                  25,109
<BONDS>                                        112,334                 112,334
                                0                       0
                                          0                       0
<COMMON>                                             1                       1
<OTHER-SE>                                      63,667                  63,667
<TOTAL-LIABILITY-AND-EQUITY>                   208,101                 208,101
<SALES>                                         70,547                 134,969
<TOTAL-REVENUES>                                70,547                 134,969
<CGS>                                           41,228                  80,291
<TOTAL-COSTS>                                   41,228                  80,291
<OTHER-EXPENSES>                                23,443                  45,285
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               2,820                   5,575
<INCOME-PRETAX>                                  3,056                   3,818
<INCOME-TAX>                                     1,345                   1,680
<INCOME-CONTINUING>                              1,711                   2,138
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                     1,711                   2,138
<EPS-BASIC>                                    1,711                   2,138
<EPS-DILUTED>                                    1,711                   2,138


</TABLE>


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