BAIRD BLUE CHIP FUND INC
N-30D, 1996-05-31
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                                     BAIRD
                                 BLUE CHIP FUND

                                   SEMIANNUAL
                                     REPORT
                                 MARCH 31, 1996
                                  (BAIRD LOGO)

BAIRD BLUE CHIP FUND
SEMIANNUAL REPORT                                      May 28, 1996
DEAR FELLOW SHAREHOLDER:

  The Baird Blue Chip Fund posted a March quarter total return of +5.9%,
compared with +5.4% for the Standard &Poor's 500 Index. Signs of stronger
economic growth pressured the bond market, but the improvement in near-term
earnings was beneficial to the equity market. The stocks of companies providing
services and products for business showed especially strong price gains, as
might be expected when recession fears dim and the promise of expansion is
renewed. The portfolio's beneficiaries included duPont, General Electric, Viking
Office Products, Reuters, Manpower, Olsten, Microsoft, AMP and Boeing.

  Companies that are less sensitive to the business cycle temporarily fell from
favor, despite continued prospects for solid growth. Food, household product and
health care firms showed only a nominal advance in value, lagging the market.
Many of these firms have developed substantial international businesses in
recent decades, and this long-term positive was viewed as a temporary negative:
A strengthening U.S. dollar might temporarily diminish the rate of overseas
earnings contribution. Still, we firmly believe that emerging economies outside
North America, Western Europe and Japan have the potential to provide greater
long-term growth than the developed economies, and conclude that the broad
geographic diversification of large multi-national firms remains an undervalued
asset. Over the 1982-1995 interval, imported products and services have nearly
doubled their share of our domestic market, rising from under 7% to over 13%. We
expect this trend to continue and believe that long-term investors should add to
their holdings in leading international firms when they are out of favor.

  The financial services industry also produced a strong gain, led by Fifth
Third Bancorp, State Street Boston and Norwest. Initial positions in Fifth
Third, which we view as the best managed regional bank, and Norwest, which is
one of the most successful, marketing-oriented banks, were added to the Fund
during the quarter. Schlumberger, the global leader in oil field services, has
continued to benefit from the increasing international investments being made by
the oil industry in its ever broadening search for new energy supplies.

  Although the domestic economy is likely to rebound this quarter from the
weather induced problems earlier this year, we believe that growth is likely to
remain subdued. Consumer spending seems unlikely to serve as an engine of strong
growth, business investment in new plant and equipment is likely to inch ahead,
and export growth is slowing. The recent backup in interest rates is sure to
have a dampening effect, as well, on such sectors as housing and durable goods.
Still, in the absence of a shift in Federal Reserve Board policy toward
tightening and with inflation still relatively subdued, the economy seems
unlikely to move into recession.

  A period of slow growth with adequate financial liquidity and the likelihood
of flat to lower interest rates should continue to provide a moderately
favorable environment for financial assets in 1996. Longer-term prospects
continue to be bolstered by the powerful demographic shift that has already
contributed to the rise in demand for financial assets.
Sincerely,

    /s/ Marcus C. Low, Jr. /s/ Robinson Bosworth III     /s/ John T. Evans

    Marcus C. Low, Jr.     Robinson Bosworth III         John T. Evans
    President              Portfolio Manager             Portfolio Manager

BAIRD BLUE CHIP FUND, INC.

STATEMENT OF NET ASSETS
March 31, 1996 (Unaudited)

                                                                      QUOTED
 SHARES                                                      COST  MARKET VALUE
 ------                                                      ---- -------------

COMMON STOCKS 96.2% (A)<F2>

          AEROSPACE -- 2.7%
 23,900   Boeing Co.                                   $1,212,845  $2,070,337

          BANKS -- 0.8%
 10,600   Fifth Third Bancorp.                            508,800     614,800

          BEVERAGES/SOFT DRINKS-- 2.6%
 24,000   The Coca-Cola Company                           243,788   1,983,000

          BUSINESS SERVICES & SUPPLIES -- 7.1%
 35,200   Alco Standard Corp.                             744,496   1,834,800
 26,900   Manpower Inc.                                   721,458     833,900
 87,450   Olsten Corp.                                  1,511,143   2,820,263
                                                      -----------  ----------
                                                        2,977,097   5,488,963

          CHEMICALS -- 6.0%
 36,500   Air Products and Chemicals, Inc.              2,048,131   1,993,812
 16,600   E.I du Pont de Nemours & Co.                    794,310   1,377,800
 26,300   PPG Industries, Inc.                            823,428   1,285,413
                                                       ----------  ----------
                                                        3,665,869   4,657,025

          CONGLOMERATES -- 0.9%
 11,100   Minnesota Mining & Manufacturing Co.            332,393     720,112

          COSMETICS -- 5.1%
 44,000   Gillette Company                              1,888,540   2,277,000
 34,200   International Flavors & Fragrances Inc.         680,878   1,637,325
                                                       ----------  ----------
                                                        2,569,418   3,914,325

          DRUGS & HOSPITAL SUPPLIES -- 12.1%
 59,700   Abbott Laboratories                           1,453,398   2,432,775
 25,600   Johnson & Johnson                               581,730   2,361,600
 43,900   Medtronic, Inc.                               1,782,716   2,617,538
 30,600   Merck & Co., Inc.                               541,788   1,904,850
                                                      -----------  ----------
                                                        4,359,632   9,316,763

          ELECTRICAL CONNECTORS -- 6.1%
 49,100   AMP Inc.                                      1,156,053   2,031,513
 83,200   Molex Inc. Class A                            2,118,947   2,662,400
                                                      -----------  ----------
                                                        3,275,000   4,693,913

          ELECTRICAL EQUIPMENT -- 6.9%
 29,900   Emerson Electric Co.                          1,455,375   2,414,425
 37,600   General Electric Co. (U.S.)                     914,131   2,928,100
                                                      -----------  ----------
                                                        2,369,506   5,342,525

          ELECTRONICS -- 3.3%
 47,500   Motorola, Inc.                                  991,194   2,517,500

          ENTERTAINMENT & RESTAURANTS -- 3.8%
 60,400   McDonald's Corp.                                904,405   2,899,200

          FINANCIAL SERVICES -- 5.8%
 51,100   FIserv, Inc.*<F1>                             1,417,719   1,430,800
 43,000   Norwest Corp.                                 1,437,666   1,580,250
 29,200   State Street Boston Corp.                     1,062,650   1,460,000
                                                      ----------- -----------
                                                        3,918,035   4,471,050

          FOOD MERCHANDISING -- 1.4%
 28,300   Albertson's, Inc.                               696,534   1,050,637

          FOODS -- 2.2%
 52,200   Sara Lee Corp.                                  541,644   1,703,025

          HOUSEHOLD PRODUCTS -- 3.2%
 29,500   Procter & Gamble, Inc.                        1,323,424   2,500,125

          INFORMATION PROCESSING -- 4.3%
 22,800   Microsoft Corp.*<F1>                            907,725   2,351,250
 21,300   Oracle Corp.*<F1>                             1,050,576   1,003,763
                                                      -----------  ----------
                                                        1,958,301   3,355,013

          INSURANCE -- 5.6%
 25,200   American International Group, Inc.            1,044,299   2,359,350
 21,200   The Chubb Corp.                               1,793,805   1,990,150
                                                      -----------  ----------
                                                        2,838,104   4,349,500

          MERCHANDISING -- 5.1%
 29,800   Nordstrom, Inc.                               1,080,250   1,443,452
 25,000   Viking Office Products, Inc.*<F1>               672,625   1,390,625
 49,200   Wal-Mart Stores, Inc.                           583,210   1,137,750
                                                      -----------  ----------
                                                        2,336,085   3,971,827

          OIL/INTERNATIONAL -- 3.4%
 18,800   Royal Dutch Petroleum Co. (ADR)               1,377,105   2,655,500

          OIL/SERVICE -- 3.3%
 31,800   Schlumberger Ltd.                             1,928,680   2,516,175

          POLLUTION CONTROL -- 1.7%
 41,700   WMX Technologies, Inc.                        1,033,173   1,323,975

          PUBLISHING & PRINTING -- 2.8%
 33,600   Reuters Holdings PLC ADR                      1,242,285   2,188,200
                                                     ------------  ----------

          Total common stocks                          42,603,317  74,303,490

SHORT-TERM INVESTMENTS 3.6% (A)<F2>

          VARIABLE RATE DEMAND NOTES
$235,000  American Family Financial Services              235,000     235,000
554,089   General Mills, Inc.                             554,089     554,089
450,000   Pitney Bowes Credit Corp.                       450,000     450,000
1,545,000 Wisconsin Electric Power Company              1,545,000   1,545,000
                                                      -----------  ----------

          Total short-term investments                  2,784,089   2,784,089
                                                     ------------ -----------

          Total investments                           $45,387,406  77,087,579
                                                      -----------
                                                      -----------

          Cash and receivables, less
            liabilities -- 0.2% (A)<F2>                               123,654
                                                                  -----------
          NET ASSETS                                              $77,211,233
                                                                  -----------
                                                                  -----------

          Net Asset Value Per Share
            ($0.01 par value 20,000,000
            shares authorized),
            redemption price
            ($77,211,233 / 3,094,335
            shares outstanding)                                        $24.95
                                                                  -----------
                                                                  -----------

          Maximum Offering Price Per Share
            (net asset value plus 6.10%
            of the net asset value or 5.75%
            of the offering price calculated
            as $24.95 x 100 / 94.25)                                   $26.47
                                                                  -----------
                                                                  -----------

  * <F1>Non-income producing security.
  (a)<F2>Percentages for the various classifications relate to net assets.

The accompanying notes to financial statements are an integral part of this
statement.

STATEMENT OF OPERATIONS
For the Period Ended March 31, 1996 (Unaudited)

INCOME:
  Dividends                                                   $516,097
  Interest                                                      71,730
                                                             ---------
  Total income                                                 587,827
                                                             ---------
EXPENSES:
  Management fees                                              272,371
  Distributor fees                                              93,727
  Administrative services                                       25,903
  Transfer agent fees                                           23,784
  Printing and postage expense                                  20,324
  Professional fees                                             11,376
  Custodian fees                                                 7,819
  Registration fees                                              4,440
  Other expenses                                                 2,808
                                                             ---------
  Total expenses                                               462,552
                                                             ---------
NET INVESTMENT INCOME                                          125,275
                                                             ---------
NET REALIZED GAIN ON INVESTMENTS                             3,795,971
NET INCREASE IN UNREALIZED APPRECIATION ON INVESTMENTS       3,549,731
                                                             ---------
NET GAIN ON INVESTMENTS                                      7,345,702
                                                            ----------
NET INCREASE IN NET ASSETS RESULTING FROM OPERATIONS        $7,470,977
                                                            ----------
                                                            ----------

The accompanying notes to financial statements are an integral part of this
statement.

STATEMENTS OF CHANGES IN NET ASSETS
For the Period Ended March 31, 1996 (Unaudited) and For the Year Ended September
30, 1995

                                                             1996        1995
                                                       ----------  ----------
OPERATIONS:
  Net investment income                                  $125,275    $435,096
  Net realized gain on investments                      3,795,971   3,508,717
  Net increase in unrealized appreciation
   on investments                                       3,549,731  11,889,076
                                                       ----------  ----------
  Net increase in net assets resulting
   from operations                                      7,470,977  15,832,889
                                                       ----------  ----------
DISTRIBUTIONS TO SHAREHOLDERS:
  Distributions from net investment income
    ($0.1352 and $0.1165 per share, respectively)       (404,037)   (358,084)
  Distributions from net realized gains
    ($1.1414 and $0.4637 per share, respectively)     (3,411,001) (1,424,952)
                                                      ----------- -----------
  Total distributions                               (3,815,038)(1,783,036)*<F3>
                                                      ----------- -----------
FUND SHARE ACTIVITIES:
  Proceeds from shares issued
    (224,941 and 235,753 shares, respectively)          5,297,574   4,808,974
  Net asset value of shares issued in distributions
    (74,633 and 43,313 shares, respectively)            1,678,484     809,149
  Cost of shares redeemed (198,660 and
   414,147 shares, respectively)                      (4,744,844) (8,458,795)
                                                      ----------- -----------
  Net increase (decrease) in net assets
    derived from Fund share activities                  2,231,214 (2,840,672)
                                                       ---------- -----------
  TOTAL INCREASE                                        5,887,153  11,209,181

NET ASSETS AT THE BEGINNING OF THE PERIOD              71,324,080  60,114,899
                                                       ----------  ----------
NET ASSETS AT THE END OF THE PERIOD
  (including undistributed net investment income
  of $125,234 and $403,996, respectively)             $77,211,233 $71,324,080
                                                      -----------  ----------
                                                      -----------  ----------

*<F3>Total distributions include $404,637 of ordinary income, of which 100% is
eligible for the corporate dividends received deduction.

The accompanying notes to financial statements are an integral part of this
  statement.

FINANCIAL HIGHLIGHTS
(Selected Data for each share of the Fund outstanding throughout each period)

<TABLE>
<CAPTION>

                                  (UNAUDITED)
                                      FOR THE
                                       PERIOD
                                        ENDED
                                    MARCH 31,                         YEARS ENDED SEPTEMBER 30,
                                                -------------------------------------------------------------------
                                         1996      1995   1994    1993   1992    1991   1990    1989   1988   1987+<F4>
                                     --------    ------ ------ ------- ------  ------ ------ ------- ------  ------
<S>                                    <C>       <C>    <C>     <C>    <C>     <C>    <C>     <C>    <C>     <C>
PER SHARE OPERATING
  PERFORMANCE:
Net asset value,
  beginning of period                  $23.83    $19.22 $18.89  $18.24 $16.77  $13.60 $13.82  $11.48 $13.10  $10.00
Income from investment
  operations:
  Net investment
    income                               0.04      0.14   0.15    0.19   0.20    0.23   0.25    0.24   0.12    0.01
  Net realized and
    unrealized gains (losses)
    on investments                       2.36      5.05   1.24    0.63   1.48    3.19 (0.20)    2.25 (1.68)    3.09
                                       ------    ------ ------  ------------- ------- ------  ------ ------  ------
Total from investment
  operations                             2.40      5.19   1.39    0.82   1.68    3.42   0.05    2.49 (1.56)    3.10
Less distributions:
  Dividends from
    net investment
    income                             (0.14)    (0.12) (0.21)  (0.17) (0.21)  (0.25) (0.27)  (0.15) (0.02)      --
  Distributions from net
    realized gains                     (1.14)    (0.46) (0.85)      --     --      --     --      -- (0.04)      --
                                       ------    ------ ------  ------------- ------- ------  ------ ------  ------
Total from distributions               (1.28)    (0.58) (1.06)  (0.17) (0.21)  (0.25) (0.27)  (0.15) (0.06)      --
                                       ------    ------ ------  ------------- ------- ------  ------ ------  ------
Net asset value,
  end of period                        $24.95    $23.83 $19.22  $18.89 $18.24  $16.77 $13.60  $13.82 $11.48  $13.10
                                       ------    ------ ------  ------------- ------- ------  ------ ------  ------
                                       ------    ------ ------  ------------- ------- ------  ------ ------  ------
TOTAL INVESTMENT
  RETURN***<F7>                        22.4%*<F5> 27.8%   7.7%    4.5%  10.1%   25.5%   0.3%   22.0%(11.8%)  13.5%*<F5>

RATIOS/SUPPLEMENTAL DATA:
  Net assets, end of
    period (in 000's $)                77,211    71,324 60,115  65,112 61,601  46,958 31,706  21,170 18,681  16,917
  Ratio of expenses
    to average
     net assets**<F6>                   1.3%*<F5>  1.3%   1.4%    1.3%   1.4%    1.5%   1.6%    1.7%   2.2%   2.6%*<F5>
  Ratio of net investment
    income to average
     net assets                         0.3%*<F5>  0.7%   0.8%    1.0%   1.2%    1.6%   2.0%    1.9%   3.3%   0.2%*<F5>
  Portfolio
    turnover rate                       11.0%     16.7%  12.7%   24.9%   5.4%    8.8%  12.2%   14.8%  14.8%    9.0%
 
  +<F4>For the period from December 31, 1986 (commencement of operations) to
  September 30, 1987.
  *<F5>Annualized.
  **<F6>Includes a .75% distribution fee from December 31, 1986 through 
  September 30, 1988 and a .45% distribution fee beginning October 1, 1988.
  ***<F7>Total return does not include the sales load.

The accompanying notes to financial statements are an integral part of this
  statement.

</TABLE>

NOTES TO FINANCIAL STATEMENTS
March 31, 1996 (Unaudited)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES -- The following is a summary of
significant accounting policies of the Baird Blue Chip Fund, Inc. (the "Fund"),
which is registered under the Investment Company Act of 1940. The Fund was
incorporated under the laws of Wisconsin on October 16, 1986.

(a)  Each security, excluding short-term investments, is valued at the last sale
  price reported by the principal security exchange on which the issue is
  traded, or if no sale is reported, the latest bid price. Securities which are
  traded over-the-counter are valued at the latest bid price. Securities for
  which quotations are not readily available are valued at fair value as
  determined by the investment adviser under the supervision of the Board of
  Directors. Short-term investments are valued at amortized cost which
  approximates quoted market value. Investment transactions are recorded no
  later than the first business day after the trade date.

(b)  Net realized gains and losses on common stock are computed on the basis of
  the cost of specific certificates.

(c)  Provision has not been made for Federal income taxes since the Fund has
  elected to be taxed as a "regulated investment company" and intends to
  distribute substantially all income to its shareholders and otherwise comply
  with the provisions of the Internal Revenue Code applicable to regulated
  investment companies.

(d)  Dividend income is recorded on the ex-dividend date. Interest income is
  recorded on the accrual basis.

(e)  The Fund has investments in short-term variable rate demand notes, which
  are unsecured instruments. The Fund may be susceptible to credit risk with
  respect to these notes to the extent the issuer defaults on its payment
  obligation. The Fund's policy is to monitor the creditworthiness of the
  issuer and does not anticipate nonperformance by these counterparties.

(f)  Generally accepted accounting principles require that permanent financial
  reporting and tax differences be reclassified to capital stock.

(2) INVESTMENT ADVISER AND MANAGEMENT AGREEMENT AND TRANSACTIONS WITH RELATED
PARTIES -- The Fund has a management agreement with Robert W. Baird &Co.
Incorporated ("RWB"), with whom certain officers and directors of the Fund are
affiliated, to serve as investment adviser and manager. Under the terms of the
agreement, the Fund will pay RWB a monthly management fee at the annual rate of
0.74% of the daily net assets of the Fund.

The Fund has adopted a Distribution Plan (the "Plan"), pursuant to Rule 12b-1
under the Investment Company Act of 1940. The Plan provides that the Fund may
incur certain costs which may not exceed the lesser of a monthly amount equal to
0.45% per year of the Fund's daily net assets or the actual distribution costs
incurred by RWB during the year. Amounts paid under the Plan are paid monthly to
RWB for any activities or expenses primarily intended to result in the sale of
shares of the Fund.

During the period ended March 31, 1996, the Fund was advised that RWB received
$38,333 from investors representing commissions on sales of Fund shares and no
brokerage fees on the execution of purchases and sales of portfolio securities
were paid by the Fund.

(3) DISTRIBUTION TO SHAREHOLDERS -- Net investment income and net realized gains
are distributed to shareholders.

(4) INVESTMENT TRANSACTIONS -- For the period ended March 31, 1996, purchases
and proceeds of sales of investment securities (excluding short-term securities)
were $7,753,074 and $8,804,750, respectively.

(5) ACCOUNTS PAYABLE AND ACCRUED LIABILITIES -- As of March 31, 1996,
liabilities of the Fund included the following:

      Payable to RWB for management fees...........              $48,080
      Payable to shareholders for redemptions .....                3,172
      Other liabilities ...........................               36,903

(6) SOURCES OF NET ASSETS -- As of March 31, 1996, the sources of net assets
were as follows:

      Fund shares issued and outstanding...........          $41,590,266
      Net unrealized appreciation on investments...           31,700,173
      Accumulated net realized gains on investments            3,795,560
      Undistributed net investment income..........              125,234
                                                             -----------
                                                             $77,211,233
                                                             -----------
                                                             -----------

Aggregate net unrealized appreciation as of March 31, 1996, consisted of the
following:

      Aggregate gross unrealized appreciation......          $31,971,354
      Aggregate gross unrealized depreciation......            (271,181)
                                                             -----------
         Net unrealized appreciation...............          $31,700,173
                                                             -----------
                                                             -----------

(7) SUBSEQUENT EVENTS -- On or about June 3, 1996, the assets (net of its
liabilities) of the Fund will be sold to AIM Blue Chip Fund, a newly-created
portfolio of AIM Equity Funds, Inc., pursuant to the Agreement and Plan of
Reorganization dated December 20, 1995, as amended, between the Fund and AIM
Equity Funds, Inc. (the "Agreement and Plan of Reorganization"). In the
reorganization transaction, the shareholders of the Fund will receive shares of
AIMBlue Chip Fund having a net asset value equal to the net asset value of the
Fund immediately prior to the transaction. Following the reorganization, the
Fund will liquidate and dissolve its corporate existence and terminate its
status as a registered investment company. The reorganization transaction was
approved by shareholders of the Fund at a special meeting called for that
purpose on March 15, 1996. See Note 8 below.

 (8) MATTERS SUBMITTED TO A VOTE OF SHAREHOLDERS -- At a special meeting held on
March 15, 1996, the shareholders of the Fund approved the Agreement and Plan of
Reorganization and the reorganization transaction contemplated thereby. The
requisite vote for approval was a majority of the shares of the Fund outstanding
on the record date (January 25, 1996). Of the 3,085,577 shares outstanding on
the record date, 1,925,583 shares (or 62.4% of the total outstanding shares)
were present at the meeting in person or by proxy, 1,773,720 shares (or 57.5% of
the total outstanding shares) voted for approval of the Agreement and Plan of
Reorganization and the reorganization transaction, and 151,863 shares either
voted against or abstained from voting on the matter.

(BAIRD LOGO)
A NORTHWESTERN
MUTUAL COMPANY

Robert W. Baird & Co. Incorporated
777 E. Wisconsin Avenue, Milwaukee, WI 53202
Phone 414 765-3500. Toll Free 1-800-RW-BAIRD
(c)1996 Robert W. Baird & Co. Incorporated



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