PROCTER & GAMBLE CO
11-K, 1996-10-18
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 11-K

\X\ ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 [NO FEE REQUIRED] for the fiscal year ended June 30, 1996, or
\ \ TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT 
    OF 1934 [NO FEE REQUIRED] for the transition period from ________________ 
    to ______________________


Commission file number 001-00434

A.  Full title of the plan and the address of the plan, if different from that 
    of the issuer named below:  Giorgio Employee Savings Plan, The Procter & 
    Gamble Company, Two Procter & Gamble Plaza, Cincinnati, Ohio  45202.

B.  Name of issuer of the securities held pursuant to the plan and the address 
    of its principal executive office:  The Procter & Gamble Company, One 
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.



REQUIRED INFORMATION

Item 4.  Plan Financial Statements and Schedules Prepared in Accordance With 
         the Financial Reporting Requirements of ERISA



GIORGIO EMPLOYEE SAVINGS PLAN


Financial Statements for the Year Ended December 31, 1995 and the Four-Month
Period from August 30, 1994 (Date of Inception) to December 31, 1994 and
Supplemental Schedules as of December 31, 1995 and 1994 and Independent
Auditors' Report





GIORGIO EMPLOYEE SAVINGS PLAN


TABLE OF CONTENTS FOR THE YEAR ENDED DECEMBER 31, 1995 AND
THE FOUR-MONTH PERIOD FROM AUGUST 30, 1994 TO DECEMBER 31, 1994
- ------------------------------------------------------------------------------


                                                                 Page

INDEPENDENT AUDITORS' REPORT                                       1

FINANCIAL STATEMENTS:

   Statements of Net Assets Available for Benefits, 
   December 31, 1995 and December 31, 1994                        3

   Statements of Changes in Net Assets Available for the 
   Year Ended December 31, 1995 and the Four-Month period 
   from August 30, 1994 to December 31, 1994                      4

   Notes to Financial Statements for  the Year Ended 
   December 31, 1995 and the Four-Month period from 
   August 30, 1994 to December 31, 1994                           5

SUPPLEMENTAL SCHEDULES - Assets Held for Investment 
   (Item 27a of Form 5500), December 31, 1995 and 1994           11-12

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules
   were omitted because of the absence of conditions under 
   which they are required or due to their inclusion in 
   information filed by The Procter & Gamble Master Savings
   Trust:

   Reportable Transactions for the Period Ended

   Assets Acquired and Disposed of Within the Plan Year

   Party-in-Interest Transactions

   Obligations in Default

   Leases in Default





INDEPENDENT AUDITORS' REPORT

To the Giorgio Savings Plan Committee:

We have audited the accompanying statements of net assets available for benefits
of the Giorgio Employee Savings Plan ("the Plan") as of December 31, 1995 and
1994, and the related statements of changes in net assets available for benefits
for the year ended December 31, 1995 and the four-month period from August 30,
1994 to December 31, 1994. These financial statements are the responsibility of
the Plan's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

Except as explained in the following paragraph, we conducted our audits in
accordance with generally accepted auditing standards. Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

As permitted by Section 2520.103-8 of the Department of Labor's Rules and
Regulations for Reporting and Disclosure under the Employee Retirement Income
Security Act of 1974, investment assets held by PNC Bank, Ohio, N.A., the
trustee of the Plan, and transactions in those assets were excluded from the
scope of our audit of the Plan's 1994 financial statements, except for comparing
the information provided by the trustee, which is summarized in Note 5, with the
related information included in the financial statements.

Because of the significance of the information that we did not audit, we are
unable to express and do not express, an opinion on the Plan's financial
statements as of December 31, 1994 and for the four-month period from August 30,
1994 to December 31, 1994. The form and content of the information included in
the 1994 financial statements, other than that derived from the information
certified by the trustee, have been audited by us in accordance with generally
accepted auditing standards and, in our opinion, are presented in compliance
with the Department of Labor's Rules and Regulations for Reporting and
Disclosure under the Employee Retirement Income Security Act of 1974.

In our opinion, the financial statements, referred to above, of the Plan as of
December 31, 1995, and for the year then ended present fairly, in all material
respects, the net assets available for benefits of the Plan as of December 31,
1995, and the changes in net assets available for benefits for the year then
ended in conformity with generally accepted accounting principles.

Our audits of the Plan's financial statements as of December 31, 1995 and 1994
and for the year ended December 31, 1995 and the four-month period from August
30, 1994 to December 31, 1994 were conducted for the purpose of forming an
opinion on the basic financial statement taken as a whole. The supplemental
schedules listed in the Table of Contents are presented for the purpose of
additional analysis and are not a required part of the basic financial
statements, but are supplementary information required by the Department of
Labor's Rules and Regulations for Reporting and Disclosure under the Employee
Retirement Income Security Act of 1974. These schedules are the responsibility
of the Plan's management. Such schedules have been subjected to the auditing
procedures applied in the audit of the basic 1995 and 1994 financial statements,
and, in our opinion, are fairly stated in all material respects in relation to
the basic financial statements taken as a whole.



/s/DELOITTE & TOUCHE LLP
Deloitte & Touche LLP
September 30, 1996





GIORGIO EMPLOYEE SAVINGS PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
DECEMBER 31, 1995 AND 1994
- ------------------------------------------------------------------------------

                                                     1995           1994

INVESTMENTS, At fair value:
 Investment in the Procter & Gamble Master
  Savings Trust                                   $6,195,434     $4,478,719
 Loans to participants                               192,368        128,915
 Interest and dividend receivable                     11,747          3,878
                                                  ----------     ----------
     Total investments                             6,399,549      4,611,512

LIABILITIES:
 Other                                                 3,635         35,159
                                                  ----------     ----------

NET ASSETS AVAILABLE FOR BENEFITS                 $6,395,914     $4,576,353
                                                  ==========     ==========

See notes to financial statements.





GIORGIO EMPLOYEE SAVINGS PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEAR ENDED DECEMBER 31, 1995 AND THE FOUR-MONTH
PERIOD FROM AUGUST 30, 1994 TO DECEMBER 31, 1994
- ------------------------------------------------------------------------------

                                                     1995           1994

ADDITIONS:
 Equity in net earnings (loss) of the Procter
  & Gamble Master Savings Trust                   $1,283,087     $  (42,115)
 Interest income                                       8,176          3,764
                                                  ----------     ----------
     Total investment income (loss)                1,291,263        (38,351)
 Contributions:
  Employee                                           648,079        255,202
  Employer                                           241,932         96,434
                                                  ----------     ----------
     Total contributions                             890,011        351,636
 Transfer from unaffiliated plan                                  4,264,032
                                                  ----------     ----------
     Total additions                               2,181,274      4,577,317
                                                  ----------     ----------

DEDUCTIONS:
 Distributions                                       355,903            964
 Other                                                 5,810
                                                  ----------     ----------
     Total deductions                                361,713            964
                                                  ----------     ----------

NET INCREASE                                       1,819,561      4,576,353

NET ASSETS AVAILABLE FOR BENFITS:
 Beginning of year                                 4,576,353           -
                                                  ----------     ----------

 End of year                                      $6,395,914     $4,576,353
                                                  ==========     ==========

See notes to financial statements.





GIORGIO EMPLOYEE SAVINGS PLAN


NOTES TO FINANCIAL STATEMENTS
FOR THE YEAR ENDED DECEMBER 31, 1995 AND
THE FOUR-MONTH PERIOD FROM AUGUST 30, 1994 TO DECEMBER 31, 1994
- ------------------------------------------------------------------------------


1.    PLAN DESCRIPTION

      The following brief description of the Giorgio Employee Savings Plan
      (Plan) is provided for general information purposes only. Participants
      should refer to the Plan document for more complete information.

      GENERAL - Effective August 30, 1994, The Procter & Gamble Company (P&G)
      acquired Giorgio Beverly Hills, Inc. (Company) from Avon Products, Inc.
      Prior to the acquisition, certain employees of the Company participated in
      the Avon Employees' Savings and Stock Ownership Plan (Predecessor Plan).
      Pursuant to the sales agreement with Avon, assets under the Predecessor
      Plan owned by employees of the Company were transferred to create the Plan
      on August 30, 1994. The Plan assets are held in a combined trust account,
      the Procter & Gamble Master Savings Trust (Master Trust), with the assets
      of other P&G sponsored defined contribution plans (see Note 5). Each of
      the plans participating in the Master Trust has a proportionate and
      undivided ownership interest in the Master Trust assets.

      Substantially all employees of the Company are eligible to participate in
      the Plan upon completion of at least one year of eligibility service,
      which is equal to 1,000 service hours. Employees who are leased employees
      are not eligible to participate.

      CONTRIBUTIONS - Employee contributions to the Plan may be made on a
      pre-tax or after-tax basis from 1% to 15% of the employee's earnings. The
      Company matches 50% of employee pre-tax or after-tax contributions up to
      6% of the employee's contributions.

      VESTING - Participants are fully vested at all times in their voluntary
      contributions plus earnings thereon. Vesting in the remainder of their
      accounts is based upon years of continuous service. A participant is fully
      vested after two years of service. Participant accounts transferred from
      the Predecessor Plan were immediately and fully vested.

      WITHDRAWALS - A participant may request at any time a withdrawal of any
      portion of after-tax contributions. Participants who have attained age 
      59 1/2 or have demonstrated financial hardship may withdraw all or any
      portion of their pre-tax or contributions in their transferred Predecessor
      Plan balance. Participants may withdraw pre-tax contributions made
      subsequent to August 30, 1994 only after demonstrating financial hardship.

      DISTRIBUTIONS - Distributions of Plan benefits shall be made in a lump sum
      payment. Retired or terminated employees shall commence benefit payments
      upon attainment of age 65. Employed participants who have attained the age
      69 1/2 may elect to receive a distribution of their transferred
      Predecessor Plan account balance in installment payments over a period not
      to exceed 15 years or in a lump sum. Distributions payable to participants
      as of December 31, 1995 and 1994 are $141,454 and $50,509, respectively.

      LOANS - The Plan has a loan feature under which active participants may
      borrow up to 50% of the current value of their vested account values
      exclusive of amounts attributable to Company contributions (up to a
      maximum of $50,000). Loans are repayable via payroll deductions over a
      period of up to five years, except for loans used to purchase a primary
      residence which are repaid via payroll deduction over a period of up to 10
      years. Principal and interest paid is credited to applicable funds in the
      borrower's account. Upon participant termination or retirement, the
      outstanding loan balance will be treated as a distribution to the
      participant.

      PLAN TERMINATION - Although it has not expressed any intent to do so, the
      Company has the right under the Plan to terminate the Plan subject to the
      provisions of ERISA. If the Plan is terminated, participants will become
      fully vested in employer contributions to their accounts and the net
      assets of the Plan will be distributed to the participants in order of
      priority determined in accordance with ERISA and its applicable
      regulations and Plan document.

      PARTICIPANT ACCOUNTS AND INVESTMENT OPTIONS - Each participant's account
      is credited with an allocation of the Plan's earnings or losses.
      Participants may allocate their account in one or all of the following
      investment options offered by the Master Trust (Notes 4,5):

      RESERVE FUND - A fund investing in short to medium length maturity,
      interest-bearing instruments.

      COMPANY STOCK FUND - A fund investing in shares of The Procter & Gamble
      Company common stock.

      MANAGED BOND FUND - A fund investing in a diversified portfolio of
      publicly and privately traded corporate, government, international and
      mortgage backed bonds.

      MANAGEMENT LARGE COMPANY FUND - A fund investing in equity securities of
      approximately 300 domestic, large company stocks.

      DIVERSIFIED FUND - A fund investing in a balanced fund consisting of both
      equity and fixed securities.





      The activity and balances in the funds are summarized as follows for the
      year ended December 31, 1995 and for the four-month period from August 30,
      1994 to December 31, 1994:

<TABLE>
<CAPTION>
                                             MANAGEMENT                    MANAGED
                                             LARGE COMPANY  DIVERSIFIED     BOND          RESERVE          LOANS TO
                                                FUND          FUND          FUND           FUND          PARTICIPANTS      TOTAL
<S>                                          <C>            <C>            <C>            <C>            <C>            <C>
Net assets available for benefits, 
 August 30, 1994                                 -             -             -              -                -               -

Equity (loss) in net earnings of the  
 Procter & Gamble Master Savings Trust       $  (34,628)    $  (12,624)    $      693     $    4,444                    $  (42,115)
Transfer from unaffiliated plan               1,697,032      1,078,187        786,401        544,250     $  158,162      4,264,032
Contributions                                   107,572         81,492         51,269        111,303                       351,636
Interest income                                                                                               3,764          3,764
Distributions to participants                                                                                  (964)          (964)
Transfers between funds                           4,952          7,445         17,175        (10,019)       (19,553)    
                                             ----------     ----------     ----------     ----------     ----------     ----------

Net assets available for benefits,
 December 31, 1994                            1,774,928      1,154,500        855,538        649,978        141,409      4,576,353

Equity in net earnings of the Procter
 & Gamble Master Savings Trust                  737,835        327,555        174,609         43,088                     1,283,087
Contributions                                   348,116        269,667        159,883        112,345                       890,011
Interest income                                                                                               8,176          8,176
Other                                                                                         (4,137)        (1,673)        (5,810)
Distributions to participants                  (105,654)      (111,327)       (60,592)       (76,955)        (1,375)      (355,903)
Transfers between funds                           8,896         25,120          2,019        (91,698)        55,663     
                                             ----------     ----------     ----------     ----------     ----------     ----------

Net assets available for benefits,
 December 31, 1995                           $2,764,121     $1,665,515     $1,131,457     $  632,621     $  202,200     $6,395,914
                                             ==========     ==========     ==========     ==========     ==========     ==========
</TABLE>





2.    SIGNIFICANT ACCOUNTING POLICIES

      BASIS OF ACCOUNTING - The financial statements are prepared under the
      accrual basis of accounting and the Plan's investments and investment
      transactions are recorded at fair value. The Plan's investment funds
      (funds) are valued by the fund manager based upon the fair value of the
      funds' underlying investments. Income from investments is recognized when
      earned and is allocated to each participating plan and participant's
      account by the Trustee.

      EXPENSES OF THE PLAN - Trustee fees and other expenses of the Plan are
      paid by the Company.

      USE OF ESTIMATES - The preparation of financial statements in conformity
      with generally accepted accounting principles requires management to make
      estimates and assumptions that affect the amounts reported in the
      financial statements and accompanying notes. Acutal results could differ
      from those estimates.

3.    TAX STATUS

      The Internal Revenue Service (IRS) has determined and informed the Company
      by letter dated March 22, 1996, that the Plan is designed in accordance
      with applicable sections of the Internal Revenue Code (IRC). The plan
      administrator believes that the Plan is and has been operated in
      compliance with the applicable requirements of the IRC. Therefore, they
      believe that the Plan has qualified and was tax-exempt as of December 31,
      1995 and 1994.

4.    INTEREST IN MASTER TRUST

      Effective January 1, 1993, P&G formed the Master Trust in accordance with
      a master trust agreement with PNC Bank, Ohio, N.A. (PNC Bank).

      Use of a master trust permits the commingling of various P&G-sponsored
      defined contribution benefit plans for investment and administrative
      purposes. Although assets are commingled in the Master Trust, PNC Bank
      maintains records for the purpose of allocating contributions and changes
      in net assets of the Master Trust to both participating plans and
      individual participant accounts based upon each plan's or participant's
      proportionate interest in the Master Trust. The following represents the
      1995 audited financial information regarding the net assets and investment
      income of the Master Trust.





      Assets of the Master Trust at December 31, 1995 are summarized as follows:

<TABLE>
<CAPTION>
                                             MANAGEMENT     COLLECTIVE                                   MANAGED
                              COMPANY        LARGE COMPANY  INCOME         RESERVE        DIVERSIFIED    BOND
                              STOCK FUND     FUND           FUND           FUND           FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
Investments, at fair value    $37,568,733    $36,541,114    $ 1,323,639    $35,298,684    $31,385,977    $ 7,472,474    $149,590,621
Accrued interest and
 dividends                          4,256            124              7            317            106              3           4,813
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total                         $37,572,989    $36,541,238    $ 1,323,646    $35,299,001    $31,386,083    $ 7,472,477    $149,595,434
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

Plan's investment in 
 Master Trust                        -       $ 2,774,059          -        $   640,034    $ 1,651,096    $ 1,130,245    $  6,195,434
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

Plan's percentage ownership
 interest in Master Trust            -                8%          -                 2%             5%            15%              4%
                              ===========    ===========    ===========    ===========    ===========    ===========    ============
</TABLE>



      Investments held by the Master Trust at December 31, 1995 are summarized 
      as follows:

<TABLE>
<CAPTION>
                                             MANAGEMENT     COLLECTIVE                                   MANAGED
                              COMPANY        LARGE COMPANY  INCOME         RESERVE        DIVERSIFIED    BOND
FAIR VALUE                    STOCK FUND     FUND           FUND           FUND           FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
The Procter & Gamble Company
 common stock                 $36,625,140                                                                               $ 36,625,140
Registered investment
 companies                                                  $ 1,323,613                                                    1,323,613
Mutual funds                                 $36,540,976                   $35,233,082    $31,385,838    $ 7,472,367     110,632,263
Short-term investments            943,593            138             26         65,602            139            107       1,009,605
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total investments at fair
 value                        $37,568,733    $36,541,114    $ 1,323,639    $35,298,684    $31,385,977    $ 7,472,474    $149,590,621
                              ===========    ===========    ===========    ===========    ===========    ===========    ============
</TABLE>



      Investment income from the Master Trust for the year ended December 31,
      1995 is summarized as follows:

<TABLE>
<CAPTION>
                                             MANAGEMENT     COLLECTIVE                                   MANAGED
                              COMPANY        LARGE COMPANY  INCOME         RESERVE        DIVERSIFIED    BOND
                              STOCK FUND     FUND           FUND           FUND           FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
Net appreciation in fair
 value of investments         $16,178,665    $ 8,040,240    $   600,245    $ 1,663,854    $ 6,229,037    $ 1,051,580    $ 33,763,621
Dividends                         772,124                                                                                    772,124
Interest                          130,871                                        9,098                                       139,969
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total                         $17,081,660    $ 8,040,240    $   600,245    $ 1,672,952    $ 6,229,037    $ 1,051,580    $ 34,675,714
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

Plan's equity in net 
 earnings of Master Trust             -      $   737,835             -     $    43,088    $   327,555    $   174,609    $  1,283,087
                              ===========    ===========    ===========    ===========    ===========    ===========    ============
</TABLE>





5.    INFORMATION CERTIFIED BY THE TRUSTEE

      The following represents the 1994 unaudited information regarding the
      Master Trust that was prepared by PNC Bank, the trustee of the Plan, and
      furnished to the plan administrator. The plan administrator has obtained
      certification from the trustee that such information is complete and
      accurate.


      Assets of the Master Trust at December 31, 1994 are summarized as follows
      (unaudited):

<TABLE>
<CAPTION>
                                             MANAGEMENT     COLLECTIVE                                   MANAGED
                              COMPANY        LARGE COMPANY  INCOME         RESERVE        DIVERSIFIED    BOND
FAIR VALUE                    STOCK FUND     FUND           FUND           FUND           FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
Investments, at fair value    $29,770,210    $24,340,386    $21,572,626    $14,713,972    $10,396,609    $ 4,712,883    $105,506,686
Accrued interest and 
 dividends                             48            180            403             90            134             68             923
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total                         $29,770,258    $24,340,566    $21,573,029    $14,714,062    $10,396,743    $ 4,712,951    $105,507,609
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

Plan's investment in
 Master Trust                         -      $ 1,811,433            -      $   633,617    $ 1,177,758    $  855,911     $  4,478,719
                              ===========    ===========    ===========    ===========    ===========    ==========     ============

Plan's percentage ownership
 interest in Master Trust             -               7%            -               4%            11%           18%               4%
                              ===========    ===========    ===========    ===========    ===========    ==========     ============
</TABLE>



      Investments held by the Master Trust at December 31, 1994 are summarized
      as follows (unaudited):

<TABLE>
<CAPTION>
                                             MANAGEMENT     COLLECTIVE                                   MANAGED
                              COMPANY        LARGE COMPANY  INCOME         RESERVE        DIVERSIFIED    BOND
FAIR VALUE                    STOCK FUND     FUND           FUND           FUND           FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
The Procter & Gamble Company
 common stock                 $29,720,878                                                                               $ 29,720,878
Registered investment
 companies                                                  $21,563,126                                                   21,563,126
Mutual Funds                                 $24,265,394                   $14,674,026    $10,350,211    $ 4,681,377      53,971,008
Short-term investments             49,332         74,992          9,500         39,946         46,398         31,506         251,674
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total investments at fair
 value                        $29,770,210    $24,340,386    $21,572,626    $14,713,972    $10,396,609    $ 4,712,883    $105,506,686
                              ===========    ===========    ===========    ===========    ===========    ===========    ============
</TABLE>



      Investment income from the Master Trust for the four-month period from
      August 30, 1994 to December 31, 1994 is summarized as follows (unaudited):

<TABLE>
<CAPTION>
                                             MANAGEMENT     COLLECTIVE                                   MANAGED
                              COMPANY        LARGE COMPANY  INCOME         RESERVE        DIVERSIFIED    BOND
                              STOCK FUND     FUND           FUND           FUND           FUND           FUND          TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>           <C>
Net appreciation
 (depreciation) in fair
 value of investment          $    525,884   $  (515,140)   $   442,466    $   185,179    $  (156,515)   $   (38,498)  $    443,376
Dividends                          167,550                                                                                  167,550
Interest                             1,247         6,147            736          7,944          2,186          1,168         19,428
                              ------------   -----------    -----------    -----------    -----------    -----------   ------------

Total                         $    694,681   $  (508,993)   $   443,202    $   193,123    $  (154,329)   $   (37,330)  $    630,354
                              ============   ===========    ===========    ===========    ===========    ===========   ============

Plan's equity in net income
 (loss) of Master Trust       $        -     $   (34,628)   $       -      $     4,444    $   (12,624)   $       693   $    (42,115)
                              ============   ===========    ===========    ===========    ===========    ===========    ===========
</TABLE>




GIORGIO EMPLOYEE SAVINGS PLAN

SCHEDULE OF ASSETS HELD FOR INVESTMENT (ITEM 27a OF FORM 5500)
DECEMBER 31, 1995


IDENTITY OF ISSUE
BORROWER, LESSOR                                                        FAIR
OR SIMILAR PARTY         DESCRIPTION OF INVESTMENT            COST      VALUE

Participant Loans        48 loans with maturities ranging
                         from January 1996 to October 2005
                         and interest rates ranging from
                         7-11%                                $ -       $192,368
                                                              ====      ========




GIORGIO EMPLOYEE SAVINGS PLAN

SCHEDULE OF ASSETS HELD FOR INVESTMENT (ITEM 27a OF FORM 5500)
DECEMBER 31, 1994


IDENTITY OF ISSUE
BORROWER, LESSOR                                                        FAIR
OR SIMILAR PARTY         DESCRIPTION OF INVESTMENT            COST      VALUE

Participant Loans        53 loans with maturities ranging
                         from January 1995 to August 2004
                         and interest rates ranging from
                         7-11%                                $ -       $128,915
                                                              ====      ========




PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE 
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY 
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED 
HEREUNTO DULY AUTHORIZED.



                                   Giorgio Employee Savings Plan




                                  /S/JOHN R. SMITH
Date:  October 16, 1996           ---------------------------------------
                                  John R. Smith
                                  Member, Benefits Committee







                                EXHIBIT INDEX


Exhibit No.                                            Page No.

    23         Consent of Deloitte & Touche                13






Deloitte &
 Touche LLP
- -----------         ----------------------------------------------------------
                    250 East Fifth Street         Telephone: (513) 784-7100
                    P.O. Box 5340
                    Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in the Registration Statement
relating to 150,000 shares of Common Stock of The Procter & Gamble Company on
Form S-8 of our report dated September 30, appearing in this Annual Report on 
Form 11-K of the Giorgio Employee Plan for the year ended December 31, 1995.



/S/DELOITTE & TOUCHE LLP
Cincinnati, Ohio
October 11, 1996













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