PROCTER & GAMBLE CO
11-K, 1996-10-18
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 11-K

\X\ ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 [NO FEE REQUIRED] for the fiscal year ended June 30, 1996, or
\ \ TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT 
    OF 1934 [NO FEE REQUIRED] for the transition period from ________________ 
    to ______________________


Commission file number 001-00434

A.  Full title of the plan and the address of the plan, if different from that 
    of the issuer named below:  The Profit Sharing Retirement Plan of The 
    Procter & Gamble Commercial Company, The Procter & Gamble Company, Two 
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.

B.  Name of issuer of the securities held pursuant to the plan and the address 
    of its principal executive office:  The Procter & Gamble Company, One 
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.



REQUIRED INFORMATION

Item 4.  Plan Financial Statements and Schedules Prepared in Accordance With 
         the Financial Reporting Requirements of ERISA



THE PROFIT SHARING RETIREMENT PLAN OF THE PROCTER & GAMBLE
COMMERCIAL COMPANY


Financial Statements for the Years Ended June 30, 1996 and
1995 and Independent Auditor's Report





THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

TABLE OF CONTENTS
- ------------------------------------------------------------------------------


                                                                    Page

INDEPENDENT AUDITORS' REPORT                                          1

FINANCIAL STATEMENTS:

  Statements of Net Assets Available for Benefits, June 30, 
  1996 and 1995                                                       2

  Statements of Changes in Net Assets Available for Benefits 
  for the Years Ended June 30, 1996 and 1995                          3

  Notes to Financial Statements for the Years Ended June 30, 
  1996 and 1995                                                       4

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules were 
  omitted because of the absence of conditions under which they 
  are required or due to their inclusion in information filed by
  the Procter & Gamble Master Savings Trust in which this plan 
  participates:

  Assets Held for Investment

  Reportable Transactions for the Period Ended June 30, 1996

  Assets Acquired and Disposed of Within Plan Year

  Party-in-Interest Transactions

  Obligations in Default

  Leases in Default










INDEPENDENT AUDITORS' REPORT


To the Retirement Plan Committee of
  The Profit Sharing Retirement Plan of The Procter & Gamble Commercial Company:

We have audited the accompanying statements of net assets available for benefits
of The Profit Sharing Retirement Plan of the Procter & Gamble Commercial Company
as of June 30, 1996 and 1995, and the related statements of changes in net
assets available for benefits for the years then ended. These financial
statements are the responsibility of the Plan's management. Our responsibility
is to express an opinion on these financial statements based on our audits.

Except as explained in the following paragraph, we conducted our audits in
accordance with generally accepted auditing standards. Those standards require
that we plan and perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

As permitted by Section 2520.103-8 of the Department of Labor's Rules and
Regulations for Reporting and Disclosure under the Employee Retirement Income
Security Act of 1974, investment assets held by PNC Bank, Ohio, N.A., and the
Bankers Trust Company, the trustees of the Plan, and transactions in those
assets were excluded from the scope of our audit of the Plan's 1995 financial
statements, except for comparing the information provided by the trustees, which
is summarized in Note 5, with the related information included in the financial
statements.

Because of the significance of the information that we did not audit, we are
unable to express, and do not express, an opinion on the Plan's financial
statements as of and for the year ended June 30, 1995. The form and content of
the information included in the 1995 financial statements, other than that
derived from the information certified by the trustees, have been audited by us
in accordance with generally accepted auditing standards and, in our opinion,
are presented in compliance with the Department of Labor's Rules and Regulations
for Reporting and Disclosure under the Employee Retirement Income Security Act
of 1974.

In our opinion, the financial statements, referred to above, of the Plan as of
June 30, 1996, and for the year then ended present fairly, in all material
respects, the net assets available for benefits of the Plan as of June 30, 1996,
and the changes in net assets available for benefits for the year then ended in
conformity with generally accepted accounting principles.


/S/DELOITTE & TOUCHE LLP
- ------------------------
Deloitte & Touche LLP
October 3, 1996








THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS,
JUNE 30, 1996 AND 1995
- ------------------------------------------------------------------------------

                                                     1996           1995

ASSETS:
 Investment in the Procter & Gamble Master
  Savings Trust, at fair value                    $22,409,396    $18,761,372
 Contributions receivable                           2,303,357      2,089,491
 Accrued income and other                               2,350          2,507
                                                  -----------    -----------
     Total assets                                  24,715,103     20,853,370

LIABILITIES -  Other                                    7,310             49
                                                  -----------    -----------

NET ASSETS AVAILABLE FOR BENEFITS                 $24,707,793    $20,853,321
                                                  ===========    ===========

See notes to financial statements.





THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEAR ENDED JUNE 30, 1996 AND 1995
- ------------------------------------------------------------------------------
                                                     1996           1995

ADDITIONS:
 Equity in net earnings of the Procter &
  Gamble Master Savings Trust                     $ 3,839,890    $ 2,259,659
 Net appreciation in fair value of investments                       900,555
 Interest and dividends                                               68,361
                                                  -----------    -----------
     Total Investment Income                        3,839,890      3,228,575
                                                  -----------    -----------
 Company contributions                              2,411,673      2,093,515
                                                  -----------    -----------
     Total additions                                6,251,563      5,322,090
                                                  -----------    -----------

DEDUCTIONS:
 Distributions to participants                      2,389,828      1,085,139
 Other                                                  7,263             49
                                                  -----------    -----------
     Total deductions                               2,397,091      1,085,188
                                                  -----------    -----------

NET INCREASE                                        3,854,472      4,236,902

NET ASSETS AVAILABLE FOR BENFITS:
 Beginning of year                                 20,853,321     16,616,419
                                                  -----------    -----------

 End of year                                      $24,707,793    $20,853,321
                                                  ===========    ===========

See notes to financial statements.





THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED JUNE 30, 1996 AND 1995
- ------------------------------------------------------------------------------


1.    PLAN DESCRIPTION

      The following brief description of The Profit Sharing Retirement Plan of
      The Procter & Gamble Commercial Company (Plan) is provided for general
      information purposes only. Participants should refer to the Plan document
      for more complete information.

      GENERAL - The Plan is funded through contributions by The Procter & Gamble
      Commercial Company, Procter & Gamble Pharmaceuticals, Inc. (formerly Eaton
      Laboratories, Inc.) and Olay Company, Inc. (hereinafter collectively 
      referred to as the "Plan Sponsors").  The Plan Sponsors are wholly-owned 
      subsidiaries of The Procter & Gamble Company (Company).  Substantially all
      employees of the Plan Sponsors are eligible to participate in the Plan
      upon completion of one year of service.  The Plan is subject to the 
      provisions of the Employee Retirement Income Security Act of 1974 
      ("ERISA").

      All Plan assets were transferred from the Bankers Trust Company (Bankers
      Trust) to PNC Bank, Ohio, N.A. (PNC Bank) during the 1995 Plan year. All
      Plan assets are held in the Procter & Gamble Master Savings Trust (Master
      Trust) at June 30, 1996, along with the assets of other Company sponsored
      defined contribution plans (see Note 4). Each of the Plans has a
      proportionate and undivided ownership interest in the Master Trust assets.

      CONTRIBUTIONS AND VESTING - The Plan Sponsors make contributions to the
      Plan each year based upon the amount of compensation and number of credit
      service years of each Plan participant, as defined by the Plan agreement,
      up to specified limitations. The Plan Sponsors' contributions are
      calculated by applying the relevant participation percentage to the total
      compensation, both as defined by the Plan. The following schedule details
      the participation percentages by years of service.


                                                            PARTICIPATION
      YEARS OF SERVICE                                      PERCENTAGE

      1-3                                                        8%
      4-6                                                        9%
      7-8                                                        10%
      9-10                                                       11%
      11-12                                                      12%
      13-14                                                      13%
      15 or more                                                 14%


      Subsequent to July 1, 1989, participants are vested 100% upon completion
      of the five years of service. Participants are also 100% vested in their
      accounts upon termination for disability, early or normal retirement,
      death and also upon attainment of 65 years of age, regardless of years of
      service.

      DISTRIBUTIONS - Distributions of Plan benefits may be made in a lump sum
      or in installment payments over a period not to exceed fifteen years after
      the date of death, termination, retirement, or disability. Distributions
      payable to participants as of June 30, 1996 are approximately $404,000.
      There were no distributions payable to participants at June 30, 1995.

      FORFEITURES - Participants who terminate service prior to vesting forfeit
      their account balance. If the participant is rehired prior to a five-year
      break in service, as defined by the Plan, the amount which was to have
      been forfeited is restored to the participant's account. Forfeited amounts
      are used to reduce the Plan Sponsors' annual contribution.

      PARTICIPANT ACCOUNTS - Prior to the change in trustees during 1996,
      contributions were allocated between the Bankers Trust Equity Index Fund
      and Company Stock Fund. Effective with the change in trustees,
      participants may allocate contributions made to their account in one or
      all of the following investment options offered by the Master Trust (Note
      5):

         RESERVE FUND - A fund investing in short to medium length maturity,
         interest-bearing instruments.

         COMPANY STOCK FUND - A fund investing in shares of The Procter & Gamble
         Company common stock.

         MANAGED BOND FUND - A fund investing in a diversified portfolio of
         publicly and privately traded corporate, government, international and
         mortgage backed bonds.

         MANAGEMENT LARGE COMPANY FUND - A fund investing in equity securities
         of approximately 300 domestic, large company stocks.

         DIVERSIFIED FUND - A fund investing in a balanced fund consisting of
         both equity and fixed securities.





The activity and balances in the funds are summarized as follows for the years
ended June 30, 1996 and 1995:

<TABLE>
<CAPTION>
                                                                                              Master
                         Bankers       Bankers                     Master        Master       Trust       
                         Trust         Trust         Master        Trust         Trust        Management Master
                         Equity        Company       Trust         Company       Managed      Large      Trust
                         Index         Stock         Reserve       Stock         Bond         Company    Diversified
                         Fund          Fund          Fund          Fund          Fund         Fund       Fund          Total
<S>                      <C>           <C>           <C>           <C>           <C>          <C>        <C>           <C>
Net assets available
 for benefits,  
 June 30, 1994           $12,636,548   $3,979,871                                                                      $16,616,419

Equity in net earnings
 of the Procter & 
 Gamble Master Savings
 Trust                                                             $  659,518                            $ 1,600,141     2,259,659
Company contributions       (122,511)     126,533    $  407,352     1,102,751    $ 58,198     $209,617       311,575     2,093,515
Net appreciation in
 fair value of 
 investments                 283,817      616,738                                                                          900,555
Interest and dividends        34,121       34,240                                                                           68,361
Distributions to 
 participants               (696,129)    (216,377)                    (63,273)                              (109,360)   (1,085,139)
Interfund transfers           (8,420)       8,420     1,879,018       948,099      37,907       50,271    (2,915,295)
Transfer (to) from
 trustees                (12,127,426)  (4,549,425)                  4,025,558                             12,651,293
Other                                                                     (49)                                                 (49)
                         -----------   ----------    ----------    ----------    --------     --------   -----------   -----------
Net assets available
 for benefits,
 June 30, 1995                                        2,286,370     6,672,604      96,105      259,888    11,538,354    20,853,321

Equity in net earnings
 of the Procter & 
 Gamble Master Savings 
 Trust                                                  122,533     1,686,970      10,985       92,930     1,926,472     3,839,890
Company Contributions                                   347,264     1,213,767     106,576      369,373       374,693     2,411,673
Distributions to
 participants                                           (10,748)     (826,246)     (7,321)      (7,005)   (1,538,508)   (2,389,828)
Interfund transfers                                     343,594       718,961     (17,850)     248,682    (1,293,387)
Other                                                                  (3,193)        -            -          (4,070)       (7,263)
                         -----------   ----------    ----------    ----------    --------     --------   -----------   -----------
Net assets available
 for benefits,
 June 30, 1996                 -              -      $3,089,013    $9,462,863    $188,495     $963,868   $11,003,555   $24,707,793
                         ===========   ==========    ==========    ==========    ========     ========   ===========   ===========
</TABLE>





      PLAN TERMINATION - Although it has not expressed any intent to do so, the
      Plan Sponsors have the right under the Plan to discontinue their
      contributions at any time and to terminate the Plan subject to the
      provisions of ERISA. If the Plan is terminated, participants will become
      fully vested in their accounts and the net assets of the Plan will be
      distributed in an order of priority determined in accordance with ERISA
      and its applicable regulations and the Plan document.

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      BASIS OF ACCOUNTING - The accompanying financial statements are prepared
      on the accrual basis of accounting and the Plan's net assets and
      transactions are recorded at fair value. The Plan's investment in The
      Procter & Gamble Company Common Stock is valued at the closing price on
      established security exchanges. The Plan's investment funds (funds) are
      valued by the fund manager based upon the fair value of the funds'
      underlying investments. Income from investments is recognized when earned
      and is allocated to each plan participating in the Master Trust and each
      participant's account by the trustee.

      EXPENSES OF THE PLAN - All expenses of the Plan are paid by the Plan
      Sponsors.

      USE OF ESTIMATES - The preparation of financial statements in conformity
      with generally accepted accounting principles requires management to make
      estimates and assumptions that affect the amounts reported in the
      financial statements and accompanying notes. Actual results could differ
      from those estimates.

3.    INCOME TAX STATUS

      The Plan is exempt from Puerto Rico income taxes under the provisions of
      Section 165(a) of the Puerto Rico Income Tax Act of 1954, as amended. The
      Plan is also a qualified employees' trust under Section 401(a) of the
      Internal Revenue Code and, as such, is exempt from federal income taxes
      under Section 501(a). The Plan has been amended since receiving the latest
      determination letters. However, the plan administrator believes that the
      Plan is currently designed and being operated in compliance with the
      applicable requirements of the Puerto Rico Income Tax Act of 1954 and the
      Internal Revenue Code.  Therefore, they believe that the Plan was 
      qualified and tax-exempt as of June 30, 1996 and 1995.

4.    INTEREST IN MASTER TRUST

      Effective January 1, 1993, the Company formed the Master Trust in
      accordance with a master trust agreement with PNC Bank, Ohio, N.A. (PNC
      Bank). The Plan's assets were transferred from Bankers Trust to the Master
      Trust through a series of transactions during the 1995 Plan year.

      Use of a Master Trust permits the commingling of various Company-sponsored
      benefit plans for investment and administrative purposes. Although assets
      are commingled in the Master Trust, PNC Bank maintains records for the
      purpose of allocating contributions and changes in net assets of the
      Master Trust to both participating plans and individual participant
      accounts based upon each plan's or participant's proportionate interest in
      the Master Trust.

      The following represents the 1996 audited information regarding the Master
      Trust. The Plan's investment in the Master Trust represents five percent
      or more of the Plan's net assets.





      Assets of the Master Trust at June 30, 1996 are summarized as follows:

<TABLE>
<CAPTION>
                                             COLLECTIVE                                                  MANAGEMENT
                              COMPANY        INCOME         RESERVE        MANAGED        DIVERSIFIED    LARGE COMPANY
                              STOCK FUND     FUND           FUND           BOND FUND      FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
Investments, at fair value    $39,898,303    $ 1,069,360    $33,444,591    $ 7,418,762    $28,770,033    $39,728,293    $150,329,342
Accrued interest and
 dividends                         10,764                         3,198          4,502            757            192          19,413
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total                         $39,909,067    $ 1,069,360    $33,447,789    $ 7,423,264    $28,770,790    $39,728,485    $150,348,755
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

Plan's investment in 
 Master Trust                 $ 8,332,808            -      $ 2,698,235    $   143,976    $10,650,569    $   586,158    $ 22,411,746
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

Plan's percentage ownership
 in Master Trust                      21%            -               8%             2%            37%             1%             15%
                              ===========    ===========    ===========    ===========    ===========    ===========    ============
</TABLE>



      Investments held by the Master Trust at June 30, 1996 are summarized 
      as follows:

<TABLE>
<CAPTION>
                                             COLLECTIVE                                                  MANAGEMENT
                              COMPANY        INCOME         RESERVE        MANAGED        DIVERSIFIED    LARGE COMPANY
FAIR VALUE                    STOCK FUND     FUND           FUND           BOND FUND      FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
The Procter & Gamble Company
 common stock                 $37,279,772                                                                               $ 37,279,772
Registered investment
 companies                                   $ 1,069,354                                                                   1,069,354
Mutual funds                                                $32,549,485    $ 6,123,232    $28,769,928    $39,727,953     107,170,598
Short-term investments          2,618,531              6        895,106      1,295,530            105            340       4,809,618
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total investments at fair
 value                        $39,898,303    $ 1,069,360    $33,444,591    $ 7,418,762    $28,770,033    $39,728,293    $150,329,342
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

<CAPTION>
      Investment income from the Master Trust for the Year Ended June 30,
      1996 is summarized as follows:

<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
Net appreciation in fair
 value of investments         $ 9,834,651    $    77,805    $ 1,915,455    $   425,453    $ 4,871,804    $ 6,936,932    $ 24,062,100
Dividends                         744,985                                                                                    744,985
Interest                           80,708                        27,760         40,069            266            108         148,911
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

Total                         $10,660,344    $    77,805    $ 1,943,215    $   465,522    $ 4,872,070    $ 6,937,040    $ 24,955,996
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

Plan's equity in net 
 earnings of Master Trust     $ 1,686,970    $       -      $   122,533    $    10,985    $ 1,926,472    $    92,930    $  3,839,890
                              ===========    ===========    ===========    ===========    ===========    ===========    ============
</TABLE>




5.    INFORMATION CERTIFIED BY THE TRUSTEES

      The following represents 1995 unaudited information regarding the Master
      Trust that was prepared by PNC Bank and 1995 unaudited information
      regarding Bankers Trust investments, the trustees of the Plan, and
      furnished to the plan administrator. The plan administrator has obtained
      certifications from the trustees that such information is complete and
      accurate.


      Assets of the Master Trust at June 30, 1995 are summarized as follows
      (unaudited):

<TABLE>
<CAPTION>
                                             COLLECTIVE                                                  MANAGEMENT
                              COMPANY        INCOME         RESERVE        MANAGED        DIVERSIFIED    LARGE COMPANY
                              STOCK FUND     FUND           FUND           BOND FUND      FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
      Investments, at fair    
       value                  $39,724,675    $1,467,184     $31,673,509    $7,650,053     $30,758,610    $33,016,268    $144,290,299
      Accrued interest and
       dividends                    1,157            51          11,593           948           4,741          1,142          19,632
                              -----------    ----------     -----------    ----------     -----------    -----------    ------------

      Total                   $39,725,832    $1,467,235     $31,685,102    $7,651,001     $30,763,351    $33,017,410    $144,309,931
                              ===========    ==========     ===========    ==========     ===========    ===========    ============

      Plan's investment in
       Master Trust           $ 5,113,533            -              -              -      $13,647,839           -       $ 18,761,372
                              ===========    ==========     ===========    ==========     ===========    ==========     ============

      Plan's percentage 
       ownership interest 
       in Master Trust                13%            -             -               -              44%           -               13%
                              ===========    ==========     ===========    ==========     ===========    ==========     ============
</TABLE>



      Investments held by the Master Trust at June 30, 1995 are summarized
      as follows (unaudited):

<TABLE>
<CAPTION>
                                             COLLECTIVE                                                  MANAGMENT
                              COMPANY        INCOME         RESERVE        MANAGED        DIVERSIFIED    LARGE COMPANY
      FAIR VALUE              STOCK FUND     FUND           FUND           BOND FUND      FUND           FUND           TOTAL
<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
      The Procter & Gamble 
       Company common stock   $39,439,812                                                                               $ 39,439,812
      Registered investment
       Companies                             $ 1,467,175                                                                   1,467,175
      Mutual Funds                                          $27,388,182    $ 6,601,700    $28,688,346    $30,253,380      92,931,608
      Short-term investments      284,863              9      4,285,327      1,048,353      2,070,264      2,762,888      10,451,704
                              -----------    -----------    -----------    -----------    -----------    -----------    ------------

      Total investments at 
       fair value             $39,724,675    $ 1,467,184    $31,673,509    $ 7,650,053    $30,758,610    $33,016,268    $144,290,299
                              ===========    ===========    ===========    ===========    ===========    ===========    ============

<CAPTION>

      Investment income from the Master Trust for the Year Ended June 30, 1995
      is summarized as follows (unaudited):

<S>                           <C>            <C>            <C>            <C>            <C>            <C>            <C>
      Net appreciation
       in fair value of
       investment             $ 8,834,944    $ 1,261,495    $   851,324    $   572,993    $ 3,270,101    $ 5,839,815   $ 20,630,672
      Dividends                   670,215                                                                                   670,215
      Interest                      4,342          4,920          6,956          1,865          8,398          9,097         35,578
                              -----------    -----------    -----------    -----------    -----------    -----------   ------------

Total                         $ 9,509,501    $ 1,266,415    $   858,280    $   574,858    $ 3,278,499    $ 5,848,912   $ 21,336,465
                              ===========    ===========    ===========    ===========    ===========    ===========   ============

      Plan's equity in 
       net earnings
       of Master Trust        $   659,518            -              -              -      $ 1,600,141            -     $  2,259,659
                              ===========    ===========    ===========    ===========    ===========    ===========   ============
</TABLE>





      Interest and dividend income and changes in the value of the Plan
      investments, which include investments bought and sold as well as held
      during the year ended June 30, 1995 by Bankers Trust consist of the
      following:


      Net appreciation in fair value of investments              $900,555
      Interest and dividend income                                 68,361
                                                                 --------

      Total investment income                                    $968,916
                                                                 ========


                                   * * * * * *


PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE 
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY 
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED 
HEREUNTO DULY AUTHORIZED.



                                   The Profit Sharing Retirement Plan
                                   of The Procter & Gamble Commercial
                                   Company




                                  /S/JOHN R. SMITH
Date:  October 16, 1996           ---------------------------------------
                                  John R. Smith
                                  Member, Benefits Committee







                                EXHIBIT INDEX


Exhibit No.                                            Page No.

    23         Consent of Deloitte & Touche               11





Deloitte &
 Touche LLP
- -----------         ----------------------------------------------------------
                    250 East Fifth Street         Telephone: (513) 784-7100
                    P.O. Box 5340
                    Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' CONSENT



We consent to the incorporation by reference in the Registration Statement
relating to 50,000 shares of Common Stock of The Procter & Gamble Company on
Form S-8 of our report dated October 3, 1996 appearing in this Annual Report on
Form 11-K of the Profit Sharing Retirement Plan of The Procter & Gamble
Commercial Company for the year ended June 30, 1996.


/s/DELOITTE & TOUCHE LLP
Cincinnati, Ohio
October 11, 1996














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