PROCTER & GAMBLE CO
11-K, 1997-12-19
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 11-K

\X\ ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 [NO FEE REQUIRED] for the fiscal year ended June 30, 1997, or
\ \ TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT
    OF 1934 [NO FEE REQUIRED] for the transition period from ________________
    to ______________________


Commission file number 001-00434

A.  Full title of the plan and the address of the plan, if different from that
    of the issuer named below:  The Profit Sharing Retirement Plan of The
    Procter & Gamble Commercial Company, The Procter & Gamble Company, Two
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.

B.  Name of issuer of the securities held pursuant to the plan and the address
    of its principal executive office:  The Procter & Gamble Company, One
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.



REQUIRED INFORMATION

Item 4.  Plan Financial Statements and Schedules Prepared in Accordance With
         the Financial Reporting Requirements of ERISA



THE PROFIT SHARING RETIREMENT PLAN OF THE PROCTER & GAMBLE
COMMERCIAL COMPANY


Financial Statements for the Years Ended June 30, 1997 and
1996 and Independent Auditor's Report



THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

TABLE OF CONTENTS
- ------------------------------------------------------------------------------

                                                                    Page

INDEPENDENT AUDITORS' REPORT                                          

FINANCIAL STATEMENTS:

  Statements of Net Assets Available for Benefits, June 30,
  1997 and 1996                                                       

  Statements of Changes in Net Assets Available for Benefits
  for the Years Ended June 30, 1997 and 1996                          

  Notes to Financial Statements for the Years Ended June 30,
  1997 and 1996                                                       

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules were
  omitted because of the absence of conditions under which they
  are required or due to their inclusion in information filed by
  the Procter & Gamble Master Savings Trust in which this plan
  participates:

  Assets Held for Investment

  Reportable Transactions for the Year Ended June 30, 1997

  Assets Acquired and Disposed of Within Plan Year

  Party-in-Interest Transactions

  Obligations in Default

  Leases in Default


Deloitte & Touche LLP
- ---------------------
                 Logo
                          ---------------------------------------------------
                          250 East Fifth Street     Telephone: (513) 784-7100
                          P.O. Box 5340
                          Cincinnati, Ohio 45201-5340

INDEPENDENT AUDITORS' REPORT


To The Procter & Gamble Master Savings Plan Committee:

We have audited the accompanying statements of net assets available for benefits
of The Profit Sharing Retirement Plan of The Procter & Gamble Commercial Company
as of June 30, 1997 and 1996, and the related statements of changes in net
assets available for benefits for the years then ended. These financial
statements are the responsibility of the Plan's management. Our responsibility
is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of June 30, 1997
and 1996 and the changes in net assets available for benefits for the years then
ended in conformity with generally accepted accounting principles.


/S/DELOITTE & TOUCHE LLP
- ------------------------
Deloitte & Touche LLP
November 18, 1997

- ---------------
Deloitte Touche
Tohmatsu
International
- ---------------


THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS,
JUNE 30, 1997 AND 1996
- ------------------------------------------------------------------------------

                                                     1997           1996

ASSETS:
 Investment in the Procter & Gamble Master
  Savings Trust, at fair value                    $29,307,422    $22,409,396
 Contributions receivable                           1,619,503      2,303,357
 Accrued income and other                               1,308          2,350
                                                  -----------    -----------
     Total assets                                  30,928,233     24,715,103

LIABILITIES -  Other                                                   7,310
                                                  -----------    -----------

NET ASSETS AVAILABLE FOR BENEFITS                 $30,928,233    $24,707,793
                                                  ===========    ===========

See notes to financial statements.




THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED JUNE 30, 1997 AND 1996
- ------------------------------------------------------------------------------
                                                     1997           1996

ADDITIONS:
 Equity in net earnings of the Procter &
  Gamble Master Savings Trust                     $ 7,592,450    $ 3,839,890
  Company contributions (net of forfeitures)        1,690,227      2,411,673
  Other                                                 7,310
                                                  -----------    -----------
     Total additions                                9,289,987      6,251,563
                                                  -----------    -----------

DEDUCTIONS:
 Distributions to participants                      3,069,547      2,389,828
 Other                                                                 7,263
                                                  -----------    -----------
     Total deductions                               3,069,547      2,397,091
                                                  -----------    -----------

NET INCREASE                                        6,220,440      3,854,472

NET ASSETS AVAILABLE FOR BENEFITS:
 Beginning of year                                 24,707,793     20,853,321
                                                  -----------    -----------

 End of year                                      $30,928,233    $24,707,793
                                                  ===========    ===========

See notes to financial statements.




THE PROFIT SHARING RETIREMENT PLAN OF
THE PROCTER & GAMBLE COMMERCIAL COMPANY

NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED JUNE 30, 1997 AND 1996
- ------------------------------------------------------------------------------


1.    PLAN DESCRIPTION

      The following brief description of The Profit Sharing Retirement Plan of
      The Procter & Gamble Commercial Company (Plan) is provided for general
      information purposes only. Participants should refer to the Plan document
      for more complete information.

      GENERAL - The Plan is funded through contributions by The Procter & Gamble
      Commercial Company, Procter & Gamble Pharmaceuticals, Inc. (formerly Eaton
      Laboratories, Inc.) and Olay Company, Inc. (hereinafter collectively
      referred to as the "Plan Sponsors").  The Plan Sponsors are wholly-owned
      subsidiaries of The Procter & Gamble Company (Company).  Substantially all
      employees of the Plan Sponsors, who are not active participants in another
      Company sponsored plan, are eligible to participate in the Plan upon
      completion of one year of service.  The Plan is subject to the
      provisions of the Employee Retirement Income Security Act of 1974
      ("ERISA").

      All Plan assets are held in the Procter & Gamble Master Savings Trust
      (Master Trust) at June 30, 1997 and 1996, along with the assets of other
      Company sponsored defined contribution plans (see Note 4). Each of the
      Plans has a proportionate and undivided ownership interest in the Master
      Trust assets.

      CONTRIBUTIONS AND VESTING - The Plan Sponsors make contributions to the
      Plan each year based upon the amount of compensation and number of credit
      service years of each Plan participant, as defined by the Plan agreement,
      up to specified limitations. The Plan Sponsors' contributions are
      calculated by applying the relevant participation percentage to the total
      compensation, both as defined by the Plan. Participants are not permitted
      to make contributions to the Plan. The following schedule details the
      participation percentages by years of service.


                                                            PARTICIPATION
      YEARS OF SERVICE                                      PERCENTAGE

      1-3                                                        8%
      4-6                                                        9%
      7-8                                                        10%
      9-10                                                       11%
      11-12                                                      12%
      13-14                                                      13%
      15 or more                                                 14%


      Subsequent to July 1, 1989, participants are vested 100% upon completion
      of the five years of service. Participants are also 100% vested in their
      accounts upon termination for disability, early or normal retirement,
      death and also upon attainment of 65 years of age, regardless of years of
      service.

      DISTRIBUTIONS - Distributions of Plan benefits may be made in a lump sum
      or in installment payments over a period not to exceed fifteen years after
      the date of death, termination, retirement, or disability. Distributions
      payable to participants as of June 30, 1997 and 1996 are approximately
      $1,156,000 and $404,000.
      
      FORFEITURES - Participants who terminate service prior to vesting forfeit
      their account balance. If the participant is rehired prior to a five-year
      break in service, as defined by the Plan, the amount which was to have
      been forfeited is restored to the participant's account. Forfeited amounts
      are used to reduce the Plan Sponsors' annual contribution in the year that
      the forfeitures are available.

      PARTICIPANT ACCOUNTS - As described in the respective fund prospectus, 
      participants may allocate contributions made to their account in one or
      all of the following investment options offered by the Master Trust (Note
      4):

         RESERVE FUND - A fund investing in short to medium length maturity,
         interest-bearing instruments.

         COMPANY STOCK FUND - A fund investing in shares of The Procter & Gamble
         Company common stock.

         MANAGED BOND FUND - A fund investing in a diversified portfolio of
         publicly and privately traded corporate, government, international and
         mortgage backed bonds.

         MANAGEMENT LARGE COMPANY FUND - A fund investing in equity securities
         of approximately 300 domestic, large company stocks.

         DIVERSIFIED FUND - A fund investing in both equity and fixed-income
         securities.

         SMALL COMPANY FUND - A fund investing in a portfolio of equity
         securities issued by small companies.

         INTERNATIONAL EQUITY FUND - A fund investing in a diversified portfolio
         of equity securities of foreign corporations.


The activity and balances in the funds are summarized as follows for the years
ended June 30, 1997 and 1996:

<TABLE>
<CAPTION>
                                                                 Master                      
                                        Master        Master     Trust                      Master    Master
                          Master        Trust         Trust      Management   Master        Trust     Trust
                          Trust         Company       Managed    Large        Trust         Small     International
                          Reserve       Stock         Bond       Company      Diversified   Company   Equity
                          Fund          Fund          Fund       Fund         Fund          Fund      Fund            Total
<S>                       <C>           <C>           <C>        <C>          <C>           <C>       <C>             <C>
Net assets available
 for benefits,
 June 30, 1995             $2,286,370   $ 6,672,604   $ 96,105   $  259,888   $11,538,354                             $20,853,321

Equity in net earnings
 of the Procter &
 Gamble Master Savings
 Trust                        122,533     1,686,970     10,985       92,930     1,926,472                               3,839,890

 Company contributions        347,264     1,213,767    106,576      369,373       374,693                               2,411,673
  (Net)
 Distributions to
  Participants                (10,748)     (826,246)    (7,321)      (7,005)   (1,538,508)                             (2,389,828)
 Interfund transfers          343,594       718,961    (17,850)     248,682    (1,293,387)
 Other                                       (3,193)                               (4,070)                                 (7,263)
                           ----------   -----------   --------   ----------   -----------                             -----------

Net assets available
 for benefits, June 30,
 1996                       3,089,013     9,462,863    188,495      963,868    11,003,554                              24,707,793

Equity in net earnings
 of the Procter &
 Gamble Master Savings
 Trust                        173,424     4,984,795     16,517      327,533     2,082,326   $ 2,900   $ 4,955           7,592,450
Company Contributions
 (Net)                        228,214     1,165,994     11,458      266,277       (26,433)   20,718    23,999           1,690,227
Distributions to
 participants                (117,054)   (1,004,438)   (15,221)     (39,359)   (1,893,475)                             (3,069,547)
Interfund transfers           (20,585)        8,506    (30,386)       7,032       (32,021)   29,019    38,435                   
Other                                         3,242                                 4,068                                   7,310
                           ----------   -----------   --------   ----------   -----------   -------   -------         -----------

Net assets available
 for benefits,
 June 30, 1997             $3,353,012   $14,620,962   $170,863   $1,525,351   $11,138,019   $52,637   $67,389         $30,928,233
                           ==========   ===========   ========   ==========   ===========   =======   =======         ===========
</TABLE>



      PLAN TERMINATION - Although it has not expressed any intent to do so, the
      Plan Sponsors have the right under the Plan to discontinue their
      contributions at any time and to terminate the Plan subject to the
      provisions of ERISA. If the Plan is terminated, participants will become
      fully vested in their accounts and the net assets of the Plan will be
      distributed in an order of priority determined in accordance with ERISA
      and its applicable regulations and the Plan document.

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      BASIS OF ACCOUNTING - The accompanying financial statements are prepared
      on the accrual basis of accounting and the Plan's net assets and
      transactions are recorded at fair value. The Plan's investment in The
      Procter & Gamble Company Common Stock is valued at the closing price on
      established security exchanges. The Plan's investment funds (funds) are
      valued by the fund manager based upon the fair value of the funds'
      underlying investments. Income from investments is recognized when earned
      and is allocated to each plan participating in the Master Trust and each
      participant's account by the trustee.

      EXPENSES OF THE PLAN - All expenses of the Plan are paid by the Plan
      Sponsors.

      USE OF ESTIMATES - The preparation of financial statements in conformity
      with generally accepted accounting principles requires management to make
      estimates and assumptions that affect the amounts reported in the
      financial statements and accompanying notes. Actual results could differ
      from those estimates.

3.    INCOME TAX STATUS

      The Plan is exempt from Puerto Rico income taxes under the provisions of
      Section 165(a) of the Puerto Rico Income Tax Act of 1954, as amended. The
      Plan is also a qualified employees' trust under Section 401(a) of the
      Internal Revenue Code and, as such, is exempt from federal income taxes
      under Section 501(a). The Plan has been amended since receiving the latest
      determination letters. However, the plan administrator believes that the
      Plan is currently designed and being operated in compliance with the
      applicable requirements of the Puerto Rico Income Tax Act of 1954 and the
      Internal Revenue Code.  Therefore, they believe that the Plan was
      qualified and tax-exempt as of June 30, 1997 and 1996.

4.    INTEREST IN MASTER TRUST

      Effective January 1, 1993, the Company formed the Master Trust in
      accordance with a master trust agreement with PNC Bank, Ohio, N.A. (PNC
      Bank). 

      Use of a Master Trust permits the commingling of various Company-sponsored
      benefit plans for investment and administrative purposes. Although assets
      are commingled in the Master Trust, PNC Bank maintains records for the
      purpose of allocating contributions and changes in net assets of the
      Master Trust to both participating plans and individual participant
      accounts based upon each plan's or participant's proportionate interest in
      the Master Trust.

      The following represents the 1997 and 1996 audited information regarding
      the Master Trust. The Plan's investment in the Master Trust represents
      five percent or more of the Plan's net assets.



<TABLE>
<CAPTION>
Assets of the Master Trust at June 30, 1997 are summarized as follows:

                                                                                    MANAGEMENT               INTER-
                                              COLLECTIVE                            LARGE        SMALL       NATIONAL
                    RESERVE      COMPANY      INCOME      MANAGED      DIVERSIFIED  COMPANY      COMPANY     EQUITY
                    FUND         STOCK FUND   FUND        BOND FUND    FUND         FUND         FUND        FUND        TOTAL
<S>                 <C>          <C>          <C>         <C>          <C>          <C>          <C>         <C>         <C>
Investments, at
 fair value         $29,617,561  $62,086,043              $6,142,246  $34,228,224  $56,870,143  $3,633,718  $2,646,225  $195,224,160
Accrued interest
 and dividends              307        1,864       -              10           11          315                       2         2,509
                    -----------  -----------  -------     ----------  -----------  -----------  ----------  ----------  ------------
Total               $29,617,868  $62,087,907       -      $6,142,256  $34,228,235  $56,870,458  $3,633,718  $2,646,227  $195,226,669
                    ===========  ===========  =======     ==========  ===========  ===========  ==========  ==========  ============

Plan's investment
 in Master Trust    $ 3,122,864  $13,535,294       -      $  159,218  $11,155,651  $ 1,259,086  $   31,919  $   43,390  $ 29,307,422
                    ===========  ===========  =======     ==========  ===========  ===========  ==========  ==========  ============
Plan's percentage
 ownership 
 in Master Trust            11%          22%       -              3%          33%           2%          1%          2%           15%
                    ===========  ===========  =======     ==========  ===========  ===========  ==========  ==========  ============

<CAPTION>
Investments held by the Master Trust at June 30, 1997 are summarized
as follows:

<S>                 <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>         <C>
The Procter &
 Gamble Company
 common stock                    $61,848,290                                                                            $ 61,848,290
Mutual Funds        $29,551,631                           $6,142,167  $34,228,147  $56,778,476  $3,633,668  $2,646,159  $132,980,248
Short-term
 investments             65,930      237,753                      79           77       91,667          50          66       395,622
                    -----------  -----------  -------     ----------  -----------  -----------  ----------  ----------  ------------

Total investments
 at fair  value     $29,617,561  $62,086,043      -       $6,142,246  $34,228,224  $56,870,143  $3,633,718  $2,646,225  $195,224,160
                    ===========  ===========  =======     ==========  ===========  ===========  ==========  ==========  ============

<CAPTION>
Investment income from the Master Trust for the Year Ended June 30,
1997 is summarized as follows:

<S>                 <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>         <C>
Net appreciation
 in fair value
 of investments     $ 1,780,575  $20,441,836  $17,160     $  590,951  $ 6,104,650  $15,268,979  $  502,955  $  338,042  $ 45,045,148
Dividends                            902,614                                                                                 902,614
Interest                 16,372       59,039                      10           11       22,763                       2        98,197
                    -----------  -----------  -------     ----------  -----------  -----------  ----------  ----------  ------------
Total               $ 1,796,947  $21,403,489  $17,160     $  590,961  $ 6,104,661  $15,291,742  $  502,955  $  338,044  $ 46,045,959
                    ===========  ===========  =======     ==========  ===========  ===========  ==========  ==========  ============

Plan's equity
 in net earnings
 of Master Trust    $   173,424  $ 4,984,795      -       $   16,517  $ 2,082,326  $   327,533  $    2,900  $    4,955  $  7,592,450
                    ===========  ===========  =======     ==========  ===========  ===========  ==========  ==========  ============
</TABLE>


<TABLE>
<CAPTION>
Assets of the Master Trust at June 30, 1996 are summarized as follows:

                                           COLLECTIVE                                                  MANAGEMENT
                            COMPANY        INCOME         RESERVE        MANAGED        DIVERSIFIED    LARGE COMPANY
                            STOCK FUND     FUND           FUND           BOND FUND      FUND           FUND             TOTAL
<S>                         <C>            <C>            <C>            <C>            <C>            <C>              <C>
Investments, at fair
 value                      $39,898,303    $1,069,360     $33,444,591    $7,418,762     $28,770,033    $39,728,293      $150,329,342
Accrued interest and
 dividends                       10,764                         3,198         4,502             757            192            19,413
                            -----------    ----------     -----------    ----------     -----------    -----------      ------------
Total                       $39,909,067    $1,069,360     $33,447,789    $7,423,264     $28,770,790    $39,728,485      $150,348,755
                            ===========    ==========     ===========    ==========     ===========    ===========      ============

Plan's investment in
 Master Trust               $ 8,332,808            -      $ 2,698,235    $  143,976     $10,650,569    $   586,158      $ 22,411,746
                            ===========    ==========     ===========    ==========     ===========    ===========      ============

Plan's percentage
 ownership interest
 in Master Trust                    21%           -                8%            2%             37%             1%               15%
                            ===========    ==========     ===========    ==========     ===========    ===========      ============

<CAPTION>
Investments held by the Master Trust at June 30, 1996 are summarized
as follows:

<S>                         <C>            <C>            <C>            <C>            <C>            <C>             <C>
The Procter & Gamble
 Company common stock       $37,279,772                                                                                $ 37,279,772
Registered investment
 Companies                                 $1,069,354                                                                     1,069,354
Mutual Funds                                              $32,549,485    $6,123,232     $28,769,928    $39,727,953      107,170,598
Short-term investments        2,618,531             6         895,106     1,295,530             105            340        4,809,618
                            -----------    ----------     -----------    ----------     -----------    -----------     ------------
Total investments at
 fair value                $39,898,303     $1,069,360     $33,444,591    $7,418,762     $28,770,033    $39,728,293     $150,329,342
                           ===========     ==========     ===========    ==========     ===========    ===========     ============

<CAPTION>
Investment income from the Master Trust for the Year Ended June 30, 1996
is summarized as follows:

<S>                        <C>             <C>            <C>            <C>            <C>            <C>             <C>
Net appreciation
 in fair value of
 investment                $ 9,834,651    $    77,805    $ 1,915,455    $   425,453    $ 4,871,804    $ 6,936,932      $ 24,062,100
Dividends                      744,985                                                                                      744,985
Interest                        80,708                        27,760         40,069            266            108           148,911
                           -----------    ------------   -----------    -----------    -----------    -----------      ------------
Total                      $10,660,344    $    77,805    $ 1,943,215    $   465,522    $ 4,872,070    $ 6,937,040      $ 24,955,996
                           ===========    ===========    ===========    ===========    ===========    ===========      ============

Plan's equity in
 net earnings
 of Master Trust           $ 1,686,970                   $   122,533    $    10,985    $ 1,926,472    $    92,930      $  3,839,890
                           ===========    ===========    ===========    ===========    ===========    ===========      ============
</TABLE>



                                 * * * * * *



PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED
HEREUNTO DULY AUTHORIZED.



                                   The Profit Sharing Retirement Plan
                                   of The Procter & Gamble Commercial
                                   Company




                                   /s/JOSEPH R. LAWHEAD
Date:  December 19, 1997           ---------------------------------------
                                   Joseph R. Lawhead
                                   Member, Benefits Committee




                                EXHIBIT INDEX


Exhibit No.                                            Page No.

    23         Consent of Deloitte & Touche               





DELOITTE &
  TOUCHE LLP
- -------------------      ------------------------------------------------------
                         250 East Fifth Street        Telephone: (513) 784-7100
                         P.O. Box 5340
                         Cincinnati, Ohio 45201-5340




INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in the Registration Statement No.
333-14381 of The Procter & Gamble Company on Form S-8 of our report dated
November 18, 1997 appearing in this Annual Report on Form 11-K of the Profit
Sharing Retirement Plan of The Procter & Gamble Commercial Company for the year
ended June 30, 1997.



/s/DELOITTE & TOUCHE LLP
- --------------------------
Deloitte & Touche LLP
Cincinnati, Ohio
December 19, 1997




- ---------------
Deloitte Touche
Tohmatsu
International
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