PROCTER & GAMBLE CO
8-K, 1997-05-29
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)              May 29, 1997


                          THE PROCTER & GAMBLE COMPANY
- ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


    Ohio                          1-434                       31-0411980
- ---------------------------------------------------------------------------
(State or other            (Commission File Number)           (IRS Employer
jurisdiction of                                               Identification
incorporation)                                                Number)


One Procter & Gamble Plaza, Cincinnati, Ohio                  45202
- ---------------------------------------------------------------------------
(Address of principal executive offices)                      (Zip Code)


Registrant's telephone number, including area code   (513) 983-1100
                                                     -----------------






<PAGE>



ITEM 9.  SALES OF EQUITY SECURITIES PURSUANT TO REGULATIONS

         On May 20, 1997, May 21, 1997 and May 23, 1997 The Procter & Gamble 
Company (the "Company") sold 10,168 shares of the Company's common stock
to employees of subsidiaries of the Company for approximately $1,357,727 in
reliance on Regulation S.

         No underwriter or placement agent was used.




                                    SIGNATURE


         Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this Report to be singed on its behalf by the 
undersigned hereunto duly authorized.


                                     THE PROCTER & GAMBLE COMPANY


                                     /s/TERRY L. OVERBEY
                                     ------------------------------------
                                     Terry L. Overbey, Secretary
                                     May 29, 1997






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