PROCTER & GAMBLE CO
11-K, 1997-06-27
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 11-K


/X/ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
   1934 [NO FEE REQUIRED] FOR THE FISCAL YEAR ENDED DECEMBER 31 1996, OR
/ /TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT
   OF 1934 [NO FEE REQUIRED] FOR THE TRANSITION PERIOD FROM _______________
   TO _____________.


Commission file number 001-00434

A. Full title of the plan and the address of the plan, if different from that of
   the issuer named below: Procter & Gamble Subsidiaries Savings and Investment
   Plan, The Procter & Gamble Company, Two Procter & Gamble Plaza, Cincinnati,
   Ohio 45202.

B. Name of issuer of the securities held pursuant to the plan and the address
   of its principal executive officer:  The Procter & Gamble Company, One
   Procter & Gamble Plaza, Cincinnati, Ohio  45202.


REQUIRED INFORMATION

Item 4.  Plan Financial Statements and Schedules Prepared in Accordance With
         the Financial Reporting Requirements of ERISA



                    THE PROCTER & GAMBLE SUBSIDIARIES SAVINGS
                               AND INVESTMENT PLAN

                    FINANCIAL STATEMENTS FOR THE YEARS ENDED
                   DECEMBER 31, 1996 AND 1995 AND SUPPLEMENTAL
                      SCHEDULE AS OF DECEMBER 31, 1996 AND
                          INDEPENDENT AUDITORS' REPORT





















THE PROCTER & GAMBLE SUBSIDIARIES SAVINGS
AND INVESTMENT PLAN

TABLE OF CONTENTS
- ----------------------------------------------------------------------------

                                                              Page

INDEPENDENT AUDITORS' REPORT                                   1

FINANCIAL STATEMENTS:

  Statements of Net Assets Available for Benefits
   as of December 31, 1996 and 1995                            2

  Statements of Changes in Net Assets Available
   for Benefits for the Years Ended December 31, 1996
   and 1995                                                    3

  Notes to Financial Statements for the Years Ended
   December 31, 1996 and 1995                                  4

SUPPLEMENTAL SCHEDULE - Assets Held for Investment (Item 27a of Form 5500),
  December 31, 1996

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules were omitted because of
the absence of conditions under which they are required or due to their
inclusion in information filed by The Procter & Gamble Master Savings Trust:

  Reportable Transactions for the Year Ended December 31, 1996

  Assets Acquired and Disposed of Within the Plan Year

  Party-in-Interest Transactions

  Obligations in Default

  Leases in Default






















DELOITTE &
  TOUCHE LLP
- ------------      ------------------------------------------------------
                  250 East Fifth Street          Telephone: (513) 784-7100
                  P.O. Box 5340
                  Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' REPORT

To The Procter & Gamble Master Savings Plan Committee:

We have audited the accompanying statements of net assets available for benefits
of The Procter & Gamble Subsidiaries Savings and Investment Plan, formerly the
Maryland Club Foods, Inc. Retirement Savings Plan, as of December 31, 1996 and
1995, and the related statements of changes in net assets available for benefits
for the years then ended. These financial statements are the responsibility of
the Plan's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of December 31,
1996 and 1995 and the changes in net assets available for benefits for the years
then ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule listed in the
Table of Contents is presented for the purpose of additional analysis and is not
a required part of the basic financial statements, but is supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosure under the Employee Retirement Income Security Act of
1974. The schedule is the responsibility of the Plan's management. Such schedule
has been subjected to the auditing procedures applied in our audit of the basic
1996 financial statements, and, in our opinion, is fairly stated in all material
respects in relation to the basic financial statements taken as a whole.

/S/DELOITTE & TOUCHE LLP
- --------------------------
Deloitte & Touche LLP
May 13, 1997


- -----------------
Deloitte Touche
Tohmatsu
International
- -----------------



<TABLE>
THE PROCTER & GAMBLE SUBSIDIARIES SAVINGS
AND INVESTMENT PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
AS OF DECEMBER 31, 1996 AND 1995
- ----------------------------------------------------------------------------
<CAPTION>
                                             1996         1995
<S>                                     <C>            <C>
INVESTMENTS, At fair value:
  Investment in The Procter &
   Gamble Master Savings Trust          $4,893,052     $3,153,631
  Loans to participants                     84,516        101,733
                                        ----------     ----------
     Total investments                   4,977,568      3,255,364

RECEIVABLES - Other                          1,300          2,657
                                        ----------     ----------
     Total assets                        4,978,868      3,258,021

LIABILITIES - Other                             -             475
                                        ----------     ----------

NET ASSETS AVAILABLE FOR BENEFITS       $4,978,868     $3,257,546
                                        ==========     ==========
See notes to financial statements.
</TABLE>




<TABLE>
THE PROCTER & GAMBLE SUBSIDIARIES SAVINGS
AND INVESTMENT PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1995
- -----------------------------------------------------------------------------
<CAPTION>
                                              1996             1995
<S>                                      <C>              <C>
ADDITIONS:
  Investment income:
   Equity in net earnings of
    The Procter & Gamble Master
    Savings Trust                        $  574,479       $  560,856
   Interest                                   8,452            9,371
                                         ----------       ----------
        Total investment income             582,931          570,227
                                         ----------       ----------
  Contributions:
    Employer contributions                      105
    Employee contributions                      972
                                         ----------       ----------
           Total contributions                1,077
                                         ----------       ----------
  Transfer from merged plans              1,547,924
  Other                                       3,220           19,119
                                         ----------       ----------
    Total additions                       2,135,152          589,346

DEDUCTIONS - Distributions
  to participants                           413,830        1,302,221
                                         ----------       ----------

NET INCREASE (DECREASE)                   1,721,322         (712,875)

NET ASSETS AVAILABLE FOR BENEFITS:
  Beginning of year                       3,257,546        3,970,421
                                         ----------       ----------
  End of year                            $4,978,868       $3,257,546
                                         ==========       ==========

See notes to financial statements.
</TABLE>




THE PROCTER & GAMBLE SUBSIDIARIES SAVINGS
AND INVESTMENT PLAN

NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1995
- -----------------------------------------------------------------------------

1.       DESCRIPTION OF THE PLAN

         The following brief description of The Procter & Gamble Subsidiaries
         Savings and Investment Plan, formerly the Maryland Club Foods, Inc.
         Retirement Savings Plan, (Plan) is provided for general information
         purposes only. Participants should refer to the Plan agreement for more
         complete information.

         GENERAL - The Plan is a defined contribution plan covering
         substantially all employees of Maryland Club Foods, Inc. (Maryland
         Club), all eligible employees of Shulton, Inc. (Shulton), and employees
         of Fisher Nut Company (Fisher Nut) who are members of the Twin Cities
         Bakery and Confectionery Workers Union, Local No. 22. The Plan was
         established effective April 1, 1989 and is subject to the provisions of
         the Employee Retirement Income Security Act of 1974 (ERISA). Effective
         March 14, 1996, the Shulton Savings Plan and Fisher Nut Savings Plan
         were merged into the Maryland Club Foods, Inc. Retirement Savings Plan
         and The Procter & Gamble Company (Company), plan sponsor, changed the
         Plan name to The Procter & Gamble Subsidiaries Savings and Investment
         Plan.

         CONTRIBUTIONS AND VESTING - Fisher Nut and its employees made
         contributions to the Plan until April 1996. After such time, all
         contributions to the Plan were suspended and all participants became
         fully vested.

         DISTRIBUTIONS - The Plan provides for benefits to be paid upon
         retirement, disability, death, or separation other than retirement as
         defined by the Plan document. Plan benefits may be made in a lump sum
         of cash or shares of common stock, in installment payments over a
         period not to exceed 120 months or an annuity. Retirement or terminated
         employees shall commence benefit payments upon attainment of age
         70-1/2.

         WITHDRAWALS - A participant may withdraw any portion of after-tax
         contributions once in any six-month period. Participants who have
         attained age 59-1/2 or have demonstrated financial hardship may
         withdraw all or any portion of their before-tax contributions once in
         any six-month period.

         PLAN TERMINATION - Although it has not expressed any intent to do so,
         the Company has the right under the Plan to terminate the Plan subject
         to the provisions of ERISA. In the event of Plan termination,
         participants will become 100 percent vested in their accounts.

         ADMINISTRATION - The Plan is administered by the Master Savings Plan
         Committee consisting of three members appointed by the Board of
         Directors of the Parent, except for duties specifically vested in the
         trustee, who is also appointed by the Board of Directors of the Parent.

         LOANS - The Plan allows participants to borrow funds from their
         accounts in certain circumstances up to maximum amounts specified in
         the Plan agreement. Loans are repayable in at least monthly
         installments of principal and interest over a maximum term of five
         years (fifteen years if the loan is used to purchase a primary
         residence). Principal and interest paid is credited to applicable funds
         in the borrower's account. Upon termination or retirement, the
         outstanding loan balance will be treated as a distribution to the
         participant.

         PARTICIPANT ACCOUNTS AND INVESTMENT OPTIONS - Each participant's 
         account is credited with an allocation of Plan earnings. Allocations 
         are based on participant earnings or account balances, as defined. The
         benefit to which a participant is entitled is the vested benefit that 
         can be provided from the participant's account. Participants may 
         allocate their accounts in one or all of the following investment 
         options offered by the Plan (Note 4):

         RESERVE FUND - A fund investing in short to medium length maturity,
         interest-bearing instruments.

         COMPANY STOCK FUND - A fund investing in shares of The Procter & Gamble
         Company common stock.

         MANAGED BOND FUND - A fund investing in a diversified portfolio of
         publicly and privately traded corporate, government, international, and
         mortgage backed bonds.

         MANAGEMENT LARGE COMPANY FUND - A fund investing in equity securities
         of approximately 300 domestic, large company stocks.

         DIVERSIFIED FUND - A fund investing in a balanced portfolioconsisting 
         of both equity and fixed securities.

         INTERNATIONAL EQUITY FUND - A fund investing in a diversified portfolio
         of equity securities of foreign corporations.

         SMALL COMPANY STOCK FUND - A fund investing in a portfolio of equity
         securities issued by small companies.




<TABLE>
The activity and balances in the funds are summarized as follows for the years
ended December 31, 1996 and 1995.
<CAPTION>
                          MANAGEMENT                             INTER-     SMALL
                            LARGE                                NATIONAL  COMPANY   COMPANY    MANAGED
                           COMPANY     RESERVE      DIVERSIFIED  EQUITY     STOCK     STOCK      BOND      LOAN
                            FUND        FUND         FUND         FUND      FUND      FUND       FUND      FUND         TOTAL
<S>                       <C>          <C>          <C>          <C>       <C>       <C>        <C>        <C>        <C>    
Net assets available
 for benefits
 December 31, 1994        $1,167,461   $2,181,011   $253,620                                    $189,556   $178,773   $ 3,970,421
Equity in net
 earnings of The
 Procter & Gamble
 Master Savings Trust        360,354      110,972     61,093                                      28,437                 560,856
Interest                                                                                                      9,371        9,371
Other                            847        1,434                                                            16,838       19,119
Distributions               (346,951)    (792,394)   (11,799)                                    (54,980)   (96,097)  (1,302,221)
Transfers between funds      105,657     (112,472)    21,087                                      (7,120)    (7,152)
                          ----------   ----------   --------     -------   -------   --------   --------   --------   ------------
Net assets available
 for benefits, December
 31, 1995                  1,287,368    1,388,551    324,001                                      155,893   101,733    3,257,546

Equity in net earnings
 of The Procter &
 Gamble Master
 Savings Trust               408,167      101,106     52,010     $   609   $ 3,045   $  3,140      6,402                 574,479
Interest                                                                                                      8,452        8,452
Contributions                    265          812                                                                          1,077
Transfer from merged
 plans                       647,029      796,003     65,916                                      37,499      1,477    1,547,924
Other                          3,190                      19                                          11                   3,220
Distributions               (152,656)    (218,931)                                               (42,243)               (413,830)
Transfers between funds          402      (57,422)   (56,813)     26,108    40,413    119,903    (45,445)   (27,146)
                          ----------   ----------   --------     -------   -------   --------   --------   --------   ----------
Net assets available
 for benefits,
 December 31, 1996        $2,193,765   $2,010,119   $385,133     $26,717   $43,458   $123,043   $112,117   $ 84,516   $4,978,868
                          ==========   ==========   ========     =======   =======   ========   ========   ========   ==========
</TABLE>




2.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         BASIS OF ACCOUNTING - The accompanying financial statements have been
         prepared on the accrual basis of accounting and the Plan's net assets
         and transactions are recorded at fair value. The Plan's investment in
         The Procter & Gamble Company common stock is valued at the closing
         price on an established security exchange. The Plan's investment funds
         (funds) are valued by the fund manager, JP Morgan Investment
         Management, Inc. based upon the fair value of the funds' underlying
         investments. Income from investments is recognized when earned and is
         allocated to each plan participating in The Procter & Gamble Master
         Savings Trust (Master Trust) and each participant's account by PNC
         Bank, Ohio, N.A., (PNC Bank) the trustee of the plan.

         EXPENSES OF THE PLAN - Trustee fees and other expenses of the Plan are
         paid by the Company.

         USE OF ESTIMATES - The preparation of financial statements in
         conformity with generally accepted accounting principles requires
         management to make estimates and assumptions that affect the amounts
         reported in the financial statements and accompanying notes. Actual
         results could differ from those estimates.

3.       INCOME TAX STATUS

         The Internal Revenue Service (IRS) has determined and informed the
         Company by letter dated March 11, 1991, that the Plan and related trust
         are designed in accordance with applicable sections of the Internal
         Revenue Code (IRC). The Plan has been amended since receiving the
         determination letter. However, the plan administrator believes that the
         Plan is designed and is currently being operated in compliance with the
         applicable provisions of the IRC at December 31, 1996 and 1995.

4.       INTEREST IN MASTER TRUST

         Effective January 1, 1993, the Company formed the Master Trust in
         accordance with a master trust agreement with PNC Bank.

         Use of a Master Trust permits the commingling of various investments
         that fund Company-sponsored benefit plans for investment and
         administrative purposes. Although assets are commingled in the Master
         Trust, PNC Bank maintains records for the purpose of allocating
         contributions and changes in net assets of the Master Trust to both
         participating plans and individual participant accounts based upon each
         plan's or participant's proportionate interest in the Master Trust. The
         following represents the 1996 and 1995 audited financial information
         regarding the net assets and investment income of the Master Trust:




<TABLE>
Assets of the Master Trust at December 31, 1996 are summarized as follows:
<CAPTION>
                                            MANAGEMENT
                COLLECTIVE                  LARGE       SMALL      INTER-                                 MANAGED
                 INCOME       COMPANY      COMPANY     COMPANY     NATIONAL     RESERVE      DIVERSIFIED   BOND
                  FUND       STOCK FUND     FUND        FUND        FUND         FUND           FUND       FUND          TOTAL
<S>             <C>          <C>          <C>          <C>         <C>          <C>          <C>          <C>         <C>
Investments,
 at fair value  $  -         $44,722,820  $48,644,442  $2,637,484  $1,863,770   $32,149,667  $32,299,750  $5,790,354  $168,108,287
Accrued
 interest
 and
 dividends         -               6,336          263          51          35           382          152          23         7,242
                -----------  -----------  -----------  ----------  ----------   -----------  -----------  ----------  ------------

Total           $  -         $44,729,156  $48,644,705  $2,637,535  $1,863,805   $32,150,049  $32,299,902  $5,790,377  $168,115,529
                ===========  ===========  ===========  ==========  ==========   ===========  ===========  ==========  ============

Plan's
 investment in
 Master Trust   $  -         $   119,964  $ 2,194,382  $   43,158  $   26,379   $ 2,011,608  $   385,229  $  112,332  $  4,893,052
                ===========  ===========  ===========  ==========  ==========   ===========  ===========  ==========  ============

Plan's
 percentage
 ownership
 interest in
 Master Trust      -       %           1%           5%          2%           1%           6%           1%          2%            3%
                ===========  ===========  ===========  ==========  ===========  ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investments held by the Master Trust at December 31, 1996 are summarized as
follows:
<CAPTION>
                                            MANAGEMENT
                  COLLECTIVE                  LARGE       SMALL      INTER-                                MANAGED
                    INCOME      COMPANY      COMPANY     COMPANY     NATIONAL    RESERVE      DIVERSIFIED   BOND
FAIR VALUE          FUND       STOCK FUND     FUND        FUND        FUND        FUND           FUND       FUND         TOTAL
<S>               <C>          <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>
The Procter &
 Gamble Company
 common stock     $            $43,559,282                                                                             $ 43,559,282
Mutual funds                                $48,644,294  $2,637,437  $1,863,743  $32,085,388  $32,299,639  $5,790,250   123,320,751
Short-term
 investments                     1,163,538          148          47          27       64,279          111         104     1,228,254
                  ----------   -----------  -----------  ----------  ----------  -----------  -----------  ----------  ------------

Total
 investments
 at fair value    $  -         $44,722,820  $48,644,442  $2,637,484  $1,863,770  $32,149,667  $32,299,750  $5,790,354  $168,108,287
                  ===========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1996 is
summarized as follows:
<CAPTION>
                                              MANAGEMENT
                   COLLECTIVE                   LARGE       SMALL     INTER-                               MANAGED
                    INCOME      COMPANY        COMPANY     COMPANY    NATIONAL   RESERVE      DIVERSIFIED    BOND
                     FUND      STOCK FUND       FUND        FUND       FUND       FUND           FUND        FUND          TOTAL
<S>                <C>         <C>            <C>          <C>        <C>        <C>          <C>          <C>        <C>
Net appreciation
 in fair value
 of investments    $50,196     $ 9,402,213    $9,601,531   $170,571   $36,190    $1,717,880   $4,251,429   $316,106   $25,546,116
Dividends                          695,063                                                                                695,063
Interest                           179,397                                            9,911                               189,308
                   -------     -----------    ----------   --------   -------    ----------   ----------   --------   -----------

Total              $50,196     $10,276,673    $9,601,531   $170,571   $36,190    $1,727,791   $4,251,429   $316,106   $26,430,487
                   =======     ===========    ==========   ========   =======    ==========   ==========   ========   ===========

Plan's equity
 in net earnings
 of Master Trust   $  -        $     3,140    $  408,167   $  3,045   $   609    $  101,106   $   52,010   $  6,402   $   574,479
                   =======     ===========    ==========   ========   =======    ==========   ==========   ========   ===========
</TABLE>




<TABLE>
Assets of the Master Trust at December 31, 1995 are summarized as follows:
<CAPTION>
                                                    MANAGEMENT
                     COLLECTIVE                        LARGE                                       MANAGED
                      INCOME         COMPANY          COMPANY       RESERVE        DIVERSIFIED      BOND
                       FUND         STOCK FUND         FUND          FUND              FUND         FUND           TOTAL
<S>                  <C>            <C>             <C>             <C>            <C>             <C>           <C>
Investments,
 at fair value       $1,323,639     $37,568,733     $36,541,114     $35,298,684    $31,385,977     $7,472,474    $149,590,621
Accrued interest
 and dividends                7           4,256             124             317            106              3           4,813
                     ----------     -----------     -----------     -----------    -----------     ----------    ------------

Total                $1,323,646     $37,572,989     $36,541,238     $35,299,001    $31,386,083     $7,472,477    $149,595,434
                     ==========     ===========     ===========     ===========    ===========     ==========    ============

Plan's investment
 in Master Trust             -              -       $ 1,286,274     $ 1,387,804    $   323,658     $  155,895    $  3,153,631
                     ===========    ===========     ===========     ===========    ===========     ==========    ============

Plan's percentage
 ownership interest
 in Master Trust             -              -                 4%              4%             1%             2%              2%
                     ===========    ===========     ===========     ===========    ===========     ==========    ============
</TABLE>




<TABLE>
Investments held by the Master Trust at December 31, 1995 are summarized as
follows:
<CAPTION>
                                                       MANAGEMENT
                        COLLECTIVE                      LARGE                                         MANAGED
                         INCOME        COMPANY         COMPANY         RESERVE        DIVERSIFIED      BOND
FAIR VALUE                FUND        STOCK FUND        FUND            FUND              FUND         FUND             TOTAL
<S>                     <C>           <C>              <C>             <C>            <C>             <C>            <C>
The Procter &
 Gamble Company
 common stock                         $36,625,140                                                                    $ 36,625,140
Registered investment
 companies              $1,323,613                                                                                      1,323,613
Mutual funds                                           $36,540,976     $35,233,082    $31,385,838     $7,472,367      110,632,263
Short-term investments          26        943,593              138          65,602            139            107        1,009,605
                        ----------    -----------      -----------     -----------    -----------     ----------     ------------

Total investments
 at fair value          $1,323,639    $37,568,733      $36,541,114     $35,298,684    $31,385,977     $7,472,474     $149,590,621
                        ==========    ===========      ===========     ===========    ===========     ==========     ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1995 is
summarized as follows:
<CAPTION>
                                                      MANAGEMENT
                       COLLECTIVE                        LARGE                                       MANAGED
                         INCOME          COMPANY        COMPANY       RESERVE        DIVERSIFIED      BOND
                          FUND          STOCK FUND        FUND         FUND              FUND         FUND           TOTAL
<S>                    <C>             <C>            <C>             <C>            <C>             <C>          <C>   
Net appreciation
 in fair value
 of investment         $600,245        $16,178,665    $ 8,040,240     $ 1,663,854    $ 6,229,037     $1,051,580   $ 33,763,621
Dividends                                  772,124                                                                     772,124
Interest                                   130,871                          9,098                                      139,969
                       --------        -----------    -----------     -----------    -----------     ----------   ------------

Total                  $600,245        $17,081,660    $ 8,040,240     $ 1,672,952    $ 6,229,037     $1,051,580   $ 34,675,714
                       ========        ===========    ===========     ===========    ===========     ==========   ============

Plan's equity in net
 earnings of Master
 Trust                 $    -          $       -      $   360,354     $   110,972    $    61,093     $   28,437   $    560,856
                       ========        ===========    ===========     ===========    ===========     ==========   ============
</TABLE>




5.       DISTRIBUTIONS

         Distributions payable to participants as of December 31, 1996 and 1995
         are approximately $224,000 and $76,000, respectively.

                                   * * * * * *



<TABLE>
THE PROCTER & GAMBLE SUBSIDIARIES SAVINGS
AND INVESTMENT PLAN

SCHEDULE OF ASSETS HELD FOR INVESTMENT (ITEM 27a of Form 5500)
DECEMBER 31, 1996
- ------------------------------------------------------------------------------
<CAPTION>
<S>                    <C>                                     <C>     <C>
IDENTITY OF ISSUE,
BORROWER, LESSOR                                                        FAIR
OR SIMILAR PARTY          DESCRIPTION OF INVESTMENT            COST     VALUE

Participant Loans      11 loans with maturities ranging
                       from March 1997 to January 2001
                       and interest rates ranging from 7-10%   $ -     $84,516
                                                               =====   =======
</TABLE>





PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY
CAUSED THIS TRANSITION REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED
HEREUNTO DULY AUTHORIZED.



                              Procter & Gamble Subsidiaries Savings
                              and Investment Plan



Date:  June 27, 1997          /s/JOSEPH R. LAWHEAD
                              --------------------------------------
                              Joseph R. Lawhead
                              Member, Benefits Committee




                                EXHIBIT INDEX


Exhibit No.                                            Page No.

    23         Consent of Deloitte & Touche               




Deloitte &
 Touche LLP
- -----------         ----------------------------------------------------------
                    250 East Fifth Street         Telephone: (513) 784-7100
                    P.O. Box 5340
                    Cincinnati, Ohio 45201-5340



INDEPENDENT AUDITORS' CONSENT



We consent to the incorporation by reference in Registration Statement
No. 333-14395 of The Procter & Gamble Company on Form S-8 of our report dated
May 13, 1997 appearing in this Annual Report on Form 11-K of the Procter & 
Gamble Company Subsidiaries Savings and Investment Plan for the year ended 
December 31, 1996.


/s/DELOITTE & TOUCHE LLP
Cincinnati, Ohio
June 24, 1997




















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Tohmatsu
International
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