PROCTER & GAMBLE CO
11-K, 1997-06-27
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 11-K

\X\ ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 [NO FEE REQUIRED] FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996, OR
\ \ TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT
    OF 1934 [NO FEE REQUIRED] FOR THE TRANSITION PERIOD FROM ________________
    TO ______________________


Commission file number 001-00434

A.  Full title of the plan and the address of the plan, if different from that
    of the issuer named below:  Giorgio Employee Savings Plan, The Procter &
    Gamble Company, Two Procter & Gamble Plaza, Cincinnati, Ohio  45202.

B.  Name of issuer of the securities held pursuant to the plan and the address
    of its principal executive office:  The Procter & Gamble Company, One
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.



REQUIRED INFORMATION


Item 4.  Plan Financial Statements and Schedules Prepared in Accordance With
         the Financial Reporting Requirements of ERISA


                          GIORGIO EMPLOYEE SAVINGS PLAN


                    FINANCIAL STATEMENTS FOR THE YEARS ENDED
                   DECEMBER 31, 1996 AND 1995 AND SUPPLEMENTAL
                        SCHEDULE AS OF DECEMBER 31, 1996
                        AND INDEPENDENT AUDITORS' REPORT



















GIORGIO EMPLOYEE SAVINGS PLAN


TABLE OF CONTENTS FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1995
- ------------------------------------------------------------------------------


                                                                 Page

INDEPENDENT AUDITORS' REPORT                                       1

FINANCIAL STATEMENTS:

   Statements of Net Assets Available for Benefits,
   as of December 31, 1996 and 1995                                2

   Statements of Changes in Net Assets Available for
   Benefits for the Years Ended December 31, 1996 and 1995         3

   Notes to Financial Statements for the Years Ended
   December 31, 1996 and 1995                                      4

SUPPLEMENTAL SCHEDULE - Assets Held for Investment
   (Item 27a of Form 5500), December 31, 1996                     11

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules were omitted because of
   the absence of conditions under which they are required or due to their
   inclusion in information filed by The Procter & Gamble Master Savings
   Trust:

   Reportable Transactions for the Year Ended December 31, 1996

   Assets Acquired and Disposed of Within the Plan Year

   Party-in-Interest Transactions

   Obligations in Default

   Leases in Default





















DELOITTE &
  TOUCHE LLP
- ------------   ------------------------------------------------------
               250 East Fifth Street          Telephone: (513) 784-7100
               P.O. Box 5340
               Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' REPORT

To The Procter & Gamble Master Savings Plan Committee:

We have audited the accompanying statements of net assets available for benefits
of the Giorgio Employee Savings Plan ("the Plan") as of December 31, 1996 and
1995, and the related statements of changes in net assets available for benefits
for the years then ended. These financial statements are the responsibility of
the Plan's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of December 31,
1996 and 1995, and the changes in net assets available for benefits for the
years then ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule listed in the
Table of Contents is presented for the purpose of additional analysis and is not
a required part of the basic financial statements, but is supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosure under the Employee Retirement Income Security Act of
1974. The schedule is the responsibility of the Plan's management. Such schedule
has been subjected to the auditing procedures applied in our audit of the basic
1996 financial statements, and, in our opinion, is fairly stated in all material
respects in relation to the basic financial statements taken as a whole.



/s/DELOITTE & TOUCHE LLP
Deloitte & Touche LLP
May 13, 1997


- -----------------
Deloitte Touche
Tohmatsu
International
- -----------------




<TABLE>
GIORGIO EMPLOYEE SAVINGS PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
AS OF DECEMBER 31, 1996 AND 1995
- ------------------------------------------------------------------------------
<CAPTION>
                                                     1996           1995
<S>                                               <C>            <C>
INVESTMENTS, At fair value:
 Investment in The Procter & Gamble Master
  Savings Trust                                   $6,661,018     $6,195,662
 Loans to participants                               216,951        202,200
                                                  ----------     ----------
     Total investments                             6,877,969      6,397,862

LIABILITIES:
 Other                                                   156          1,948
                                                  ----------     ----------

NET ASSETS AVAILABLE FOR BENEFITS                 $6,877,813     $6,395,914
                                                  ==========     ==========

See notes to financial statements.
</TABLE>




<TABLE>
GIORGIO EMPLOYEE SAVINGS PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1995
- ------------------------------------------------------------------------------
<CAPTION>
                                                     1996           1995
<S>                                               <C>            <C>
ADDITIONS:
 Equity in net earnings of The Procter
  & Gamble Master Savings Trust                   $  953,020     $1,283,087
 Interest income                                       3,678          8,176
                                                  ----------     ----------
     Total investment income                         956,698      1,291,263
 Contributions:
  Employee                                           664,974        648,079
  Employer                                           251,175        241,932
                                                  ----------     ----------
     Total contributions                             916,149        890,011
                                                  ----------     ----------
 Transfer from unaffiliated plan                      23,132
                                                  ----------     ----------
     Total additions                               1,895,979      2,181,274


DEDUCTIONS -
 Distributions to participants and other           1,414,080        361,713
                                                  ----------     ----------


NET INCREASE                                         481,899      1,819,561


NET ASSETS AVAILABLE FOR BENEFITS:
 Beginning of year                                 6,395,914      4,576,353
                                                  ----------     ----------

 End of year                                      $6,877,813     $6,395,914
                                                  ==========     ==========

See notes to financial statements.
</TABLE>




GIORGIO EMPLOYEE SAVINGS PLAN


NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 1996 AND 1995
- ------------------------------------------------------------------------------


1.       PLAN DESCRIPTION

         The following brief description of the Giorgio Employee Savings Plan
         (Plan) is provided for general information purposes only. Participants
         should refer to the Plan agreement for more complete information.

         GENERAL - Effective August 30, 1994, The Procter & Gamble Company (P&G)
         acquired Giorgio Beverly Hills, Inc. (Company) from Avon Products, Inc.
         Prior to the acquisition, certain employees of the Company participated
         in the Avon Employees' Savings and Stock Ownership Plan (Predecessor
         Plan). Pursuant to the sales agreement with Avon, assets under the
         Predecessor Plan owned by employees of the Company were transferred to
         create the Plan on August 30, 1994. The Plan assets are held in a
         combined trust account, The Procter & Gamble Master Savings Trust
         (Master Trust), with the assets of other P&G sponsored defined
         contribution plans (see Note 4). Each of the plans participating in the
         Master Trust has a proportionate and undivided ownership interest in
         the Master Trust assets.

         Substantially all employees of the Company are eligible to participate
         in the Plan upon completion of at least one year of eligibility
         service, which is equal to 1,000 service hours. Employees who are
         leased employees are not eligible to participate.

         CONTRIBUTIONS - Employee contributions to the Plan may be made on a
         pre-tax or after-tax basis from 1% to 15% of the employee's earnings.
         The Company matches 50% of employee pre-tax or after-tax contributions
         up to a maximum of 6% of the employee's contributions. Effective
         December 31, 1996, both employee and employer contributions to the Plan
         were suspended. During 1996, P&G granted one share of P&G common stock
         to all employees who had completed a year of service. The additional
         share was credited to each participant's account. The fair value of the
         shares contributed is reported as an employer contribution in the
         Plan's financial statements.

         VESTING - Effective with the suspension of contributions on December
         31, 1996, all participants became fully vested. Prior to December 31,
         1996, participants were fully vested at all times in their voluntary
         contributions plus earnings thereon. Vesting in the remainder of their
         account was based upon years of continuous service. A participant was
         fully vested after two years of service. Participant accounts
         transferred from the Predecessor Plan were immediately and fully
         vested.

         DISTRIBUTIONS - The Plan provides for benefits to be paid upon
         retirement, disability, death, or separation other than retirement as
         defined by the Plan document. Plan benefits may be made in a lump sum
         of cash or shares of common stock or as installment payments. Retired
         or terminated employees shall commence benefit payments upon attainment
         of age 70-1/2.

         WITHDRAWALS - A participant may withdraw any portion of after-tax
         contributions once in any six-month period. Participants who have
         attained age 59 1/2 or have demonstrated financial hardship may
         withdraw all or any portion of their before-tax contributions once in
         any six-month period.

         PLAN TERMINATION - Although it has not expressed any intent to do so,
         the Company has the right under the Plan to terminate the Plan subject
         to the provisions of ERISA. In the event of Plan termination,
         participants will become 100 percent vested in their accounts.

         ADMINISTRATION - The Plan is administered by the Master Savings Plan
         Committee consisting of three members appointed by the Board of
         Directors of the Parent, except for duties specifically vested in the
         trustee, who is also appointed by the Board of Directors of the Parent.

         LOANS - The Plan has a loan feature under which active participants may
         borrow up to 50% of the current value of their vested account values
         exclusive of amounts attributable to Company contributions (up to a
         maximum of $50,000). Loans are repayable via payroll deductions over a
         period of up to five years, except for loans used to purchase a primary
         residence which are repaid via payroll deduction over a period of up to
         10 years. Principal and interest paid is credited to applicable funds
         in the borrower's account. Upon participant termination or retirement,
         the outstanding loan balance will be treated as a distribution to the
         participant.

         TRANSFER FROM UNAFFILIATED PLAN - Amounts represent account balances of
         Company employees transferred from unaffiliated Company plans.

         PARTICIPANT ACCOUNTS AND INVESTMENT OPTIONS - Each participant's
         account is credited with an allocation of the Plan's earnings or
         losses. The benefit to which a participant is entitled is limited to
         the benefit that can be provided from the participant's account.
         Participants may allocate their account in one or all of the following
         investment options offered by the Plan (Note 4):

         RESERVE FUND - A fund investing in short to medium length maturity,
         interest-bearing instruments.

         COMPANY STOCK FUND - A fund investing in shares of The Procter & Gamble
         Company common stock.

         MANAGED BOND FUND - A fund investing in a diversified portfolio of
         publicly and privately traded corporate, government, international and
         mortgage backed bonds.

         MANAGEMENT LARGE COMPANY FUND - A fund investing in equity securities
         of approximately 300 domestic, large company stocks.

         DIVERSIFIED FUND - A fund investing in a balanced portfolio consisting
         of both equity and fixed securities.

         INTERNATIONAL EQUITY FUND - A fund investing in a diversified portfolio
         of equity securities of foreign corporations.

         SMALL COMPANY FUND - A fund investing in a portfolio of equity
         securities issued by small companies.


<TABLE>
The activity and balances in the funds are summarized as follows for the years
ended December 31, 1996 and 1995:
<CAPTION>
                                                                                         INTER-              LOANS
                            MANAGEMENT               MANAGED                 COMPANY    NATIONAL    SMALL     TO
                          LARGE COMPANY DIVERSIFIED   BOND        RESERVE     STOCK      EQUITY    COMPANY   PARTIC-
                              FUND         FUND       FUND         FUND       FUND        FUND      FUND     IPANTS     TOTAL
<S>                       <C>           <C>          <C>          <C>        <C>        <C>        <C>       <C>        <C>
Net assets available
 for benefits,
 December 31, 1994        $1,774,928    $1,154,500   $  855,538   $649,978                                   $141,409   $4,576,353

Equity in net earnings
 of The Procter & 
 Gamble Master Savings
 Trust                       737,835       327,555      174,609     43,088                                               1,283,087
Interest income                                                                                                 8,176        8,176
Contributions                348,116       269,667      159,883    112,345                                                 890,011
Distributions to
 Participants and other     (105,654)     (111,327)     (60,592)   (81,092)                                    (3,048)    (361,713)
Transfers between funds        8,896        25,120        2,019    (91,698)                                    55,663
                          ----------    ----------   ----------   --------                                   --------   ----------

Net assets available
 for benefits,
 December 31, 1995         2,764,121     1,665,515    1,131,457    632,621                                    202,200    6,395,914

Equity in net earnings
 of The Procter &
 Gamble Master Savings
 Trust                       609,866       229,144       51,878     34,237   $ 20,781   $ 1,296    $ 5,818                 953,020
Interest income                                                                                                 3,678        3,678
Contributions                348,150       261,171      162,034    127,491     17,303                                      916,149
Transfer from
 unaffiliated plan             4,628         9,252                              9,252                                       23,132
Distributions to
 participants and other     (741,389)     (340,229)    (167,047)  (153,861)       (99)                        (11,455)  (1,414,080)
Transfers between funds     (302,549)     (176,348)    (323,873)    27,204    599,732    65,958     87,348     22,528
                          ----------    ----------   ----------   --------   --------   -------    -------   --------   ----------

Net assets available
 for benefits,
 December 31, 1996        $2,682,827    $1,648,505   $  854,449   $667,692   $646,969   $67,254    $93,166   $216,951   $6,877,813
                          ==========    ==========   ==========   ========   ========   =======    =======   =========  ==========
</TABLE>




2.       SIGNIFICANT ACCOUNTING POLICIES

         BASIS OF ACCOUNTING - The financial statements are prepared under the
         accrual basis of accounting and the Plan's investments and investment
         transactions are recorded at fair value. The Plan's investment in The
         Procter & Gamble Company common stock is valued at the closing price on
         an established security exchange. The Plan's investment funds (funds)
         are valued by the fund manager, JP Morgan Investment Management, Inc.,
         based upon the fair value of the funds' underlying investments. Income
         from investments is recognized when earned and is allocated to each
         participating plan and participant's account by the Trustee.

         EXPENSES OF THE PLAN - Trustee fees and other expenses of the Plan are
         paid by P&G.

         USE OF ESTIMATES - The preparation of financial statements in
         conformity with generally accepted accounting principles requires
         management to make estimates and assumptions that affect the amounts
         reported in the financial statements and accompanying notes. Actual
         results could differ from those estimates.

         RECLASSIFICATIONS - Certain prior year amounts have been reclassified
         to conform with 1996 classifications.

3.       TAX STATUS

         The Internal Revenue Service (IRS) has determined and informed the
         Company by letter dated March 22, 1996, that the Plan and related trust
         are designed in accordance with applicable sections of the Internal
         Revenue Code (IRC). The Plan has been amended since receiving the
         determination letter. However, the plan administrator believes that the
         Plan is designed and is currently being operated in compliance with the
         applicable provisions of the IRC at December 31, 1996 and 1995.

4.       INTEREST IN MASTER TRUST

         Effective January 1, 1993, P&G formed the Master Trust in accordance
         with a master trust agreement with PNC Bank, Ohio, N.A. (PNC Bank).

         Use of a Master Trust permits the commingling of investments that fund
         various P&G-sponsored defined contribution benefit plans for investment
         and administrative purposes. Although assets are commingled in the
         Master Trust, PNC Bank maintains records for the purpose of allocating
         contributions and changes in net assets of the Master Trust to both
         participating plans and individual participant accounts based upon each
         plan's or participant's proportionate interest in the Master Trust. The
         following represents the 1996 and 1995 audited financial information
         regarding the net assets and investment income of the Master Trust:




<TABLE>
Assets of the Master Trust at December 31, 1996 are summarized as follows:
<CAPTION>
                                           MANAGEMENT
                  COLLECTIVE                 LARGE       SMALL       INTER-                                 MANAGED
                    INCOME     COMPANY      COMPANY     COMPANY      NATIONAL    RESERVE     DIVERSIFIED    BOND
                     FUND     STOCK FUND     FUND        FUND         FUND        FUND          FUND        FUND          TOTAL
<S>               <C>         <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>
Investments, at
 fair value       $  -        $44,722,820  $48,644,442  $2,637,484  $1,863,770  $32,149,667  $32,299,750  $5,790,354  $168,108,287
Accrued interest
 and dividends       -              6,336          263          51          35          382          152          23         7,242
                  ----------  -----------  -----------  ----------  ----------  -----------  -----------  ----------  ------------

Total             $  -        $44,729,156  $48,644,705  $2,637,535  $1,863,805  $32,150,049  $32,299,902  $5,790,377  $168,115,529
                  ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============

Plan's investment
 in Master Trust  $  -        $   578,496  $ 2,709,358  $   85,737  $   60,131  $   678,253  $ 1,671,517  $  877,526  $  6,661,018
                  ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============

Plan's percentage
 ownership
 interest in
 Master Trust       -       %           1%           6%          3%          3%           2%           5%         15%            4%
                  ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investments held by the Master Trust at December 31, 1996 are summarized as
follows:
<CAPTION>
                                           MANAGEMENT
                  COLLECTIVE                 LARGE       SMALL      INTER-                                  MANAGED
                    INCOME     COMPANY      COMPANY     COMPANY     NATIONAL      RESERVE     DIVERSIFIED    BOND
FAIR VALUE           FUND     STOCK FUND     FUND        FUND        FUND           FUND         FUND        FUND        TOTAL
<S>               <C>         <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>
The Procter &
 Gamble Company
 common stock     $           $43,559,282                                                                             $ 43,559,282
Mutual funds                               $48,644,294  $2,637,437  $1,863,743  $32,085,388  $32,299,639  $5,790,250   123,320,751
Short-term
 investments                    1,163,538          148          47          27       64,279          111         104     1,228,254
                  ----------  -----------  -----------  ----------  ----------  -----------  -----------  ----------  ------------

Total             $  -        $44,722,820  $48,644,442  $2,637,484  $1,863,770  $32,149,667  $32,299,750  $5,790,354  $168,108,287
                  ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1996 is
summarized as follows:
<CAPTION>
                                           MANAGEMENT
                  COLLECTIVE                 LARGE       SMALL      INTER-                                  MANAGED
                    INCOME     COMPANY      COMPANY     COMPANY     NATIONAL      RESERVE    DIVERSIFIED     BOND
                     FUND     STOCK FUND     FUND        FUND        FUND           FUND         FUND        FUND        TOTAL
<S>               <C>         <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>
Net appreciation
 in fair value
 of investments   $50,196     $ 9,402,213  $9,601,531   $170,571    $36,190     $1,717,880   $4,251,429   $316,106    $25,546,116
Dividends                         695,063                                                                                 695,063
Interest                          179,397                                            9,911                                189,308
                  ----------  -----------  ----------   --------    -------     ----------   ----------   --------    -----------

Total             $50,196     $10,276,673  $9,601,531   $170,571    $36,190     $1,727,791   $4,251,429   $316,106    $26,430,487
                  ==========  ===========  ==========   ========    =======     ==========   ==========   ========    ===========

Plan's equity
 in net earnings
 of Master Trust  $  -        $    20,781  $  609,866   $  5,818    $ 1,296     $  34,237    $  229,144   $ 51,878    $   953,020
                  ==========  ===========  ==========   ========    =======     ==========   ==========   ========    ===========
</TABLE>




<TABLE>
Assets of the Master Trust at December 31, 1995 are summarized as follows:
<CAPTION>
                                           MANAGEMENT
                  COLLECTIVE                 LARGE                                MANAGED
                    INCOME     COMPANY      COMPANY     RESERVE      DIVERSIFIED    BOND
                     FUND     STOCK FUND     FUND         FUND          FUND        FUND         TOTAL
<S>               <C>         <C>          <C>          <C>          <C>          <C>          <C>
Investments, at
 fair value       $1,323,639  $37,568,733  $36,541,114  $35,298,684  $31,385,977  $7,472,474   $149,590,621
Accrued interest
 and dividends             7        4,256          124          317          106           3          4,813
                  ----------  -----------  -----------  -----------  -----------  ----------   ------------

Total             $1,323,646  $37,572,989  $36,541,238  $35,299,001  $31,386,083  $7,472,477   $149,595,434
                  ==========  ===========  ===========  ===========  ===========  ==========   ============

Plan's investment
 in Master Trust     -            -        $ 2,774,177  $   640,036  $ 1,651,202  $1,130,247   $  6,195,662
                  ==========  ===========  ===========  ===========  ===========  ==========   ============

Plan's percentage
 ownership 
 interest in
 Master Trust        -             -                 8%           2%           5%         15%             4%
                  ==========  ===========  ===========  ===========  ===========  ==========   ============
</TABLE>




<TABLE>
Investments held by the Master Trust at December 31, 1995 are summarized as
follows:
<CAPTION>
                                           MANAGEMENT
                  COLLECTIVE                 LARGE                                MANAGED
                    INCOME     COMPANY      COMPANY      RESERVE     DIVERSIFIED   BOND
  FAIR VALUE         FUND     STOCK FUND     FUND         FUND          FUND       FUND          TOTAL
<S>               <C>         <C>          <C>          <C>          <C>          <C>          <C>
The Procter &
 Gamble Company
 common stock                 $36,625,140                                                      $ 36,625,140
Registered
 investment
 companies        $1,323,613                                                                      1,323,613
Mutual funds                               $36,540,976  $35,233,082  $31,385,838  $7,472,367    110,632,263
Short-term 
 investments              26      943,593          138       65,602          139         107      1,009,605
                  ----------  -----------  -----------  -----------  -----------  ----------   ------------

Total investments
 at fair value    $1,323,639  $37,568,733  $36,541,114  $35,298,684  $31,385,977  $7,472,474   $149,590,621
                  ==========  ===========  ===========  ===========  ===========  ==========   ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1995 is
summarized as follows:
<CAPTION>
                                           MANAGEMENT
                  COLLECTIVE                 LARGE                                MANAGED
                    INCOME      COMPANY     COMPANY     RESERVE      DIVERSIFIED   BOND
                     FUND     STOCK FUND     FUND         FUND          FUND       FUND          TOTAL
<S>               <C>         <C>          <C>          <C>          <C>          <C>          <C>
Net appreciation
 in fair value
 of investments   $600,245    $16,178,665  $ 8,040,240  $ 1,663,854  $ 6,229,037  $1,051,580   $ 33,763,621
Dividends                         772,124                                                           772,124
Interest                          130,871                     9,098                                 139,969
                  --------    -----------  -----------  -----------  -----------  ----------   ------------

Total             $600,245    $17,081,660  $ 8,040,240  $ 1,672,952  $ 6,229,037  $1,051,580   $ 34,675,714
                  ========    ===========  ===========  ===========  ===========  ==========   ============

Plan's equity
 in net earnings
 of Master Trust      -              -     $   737,835  $    43,088  $   327,555  $  174,609   $  1,283,087
                  ========    ===========  ===========  ===========  ===========  ==========   ============
</TABLE>




5.       DISTRIBUTIONS

         Distributions payable to participants as of December 31, 1996 and 1995
         are approximately $224,000 and $141,000, respectively.

6.       SUBSEQUENT EVENT

         The Plan was amended and contributions to the Plan were discontinued as
         of December 31, 1996 as all participants became eligible for The
         Procter & Gamble Profit Sharing Trust and Employee Stock Ownership Plan
         on January 1, 1997. Participants will continue to earn investment
         income within their selected accounts, until retirement or final
         distribution of balance.

         On January 1, 1997, the Giorgio Pension Plan, a defined contribution
         plan, was merged into the Plan with assets of approximately $3,500,000.

                              * * * * * *




<TABLE>
GIORGIO EMPLOYEE SAVINGS PLAN

SCHEDULE OF ASSETS HELD FOR INVESTMENT (ITEM 27a OF FORM 5500)
DECEMBER 31, 1996
- -----------------------------------------------------------------------------
<CAPTION>
<S>                      <C>                                  <C>      <C>
IDENTITY OF ISSUE,
BORROWER, LESSOR                                                        FAIR
OR SIMILAR PARTY         DESCRIPTION OF INVESTMENT            COST      VALUE

Participant Loans        52 loans with maturities 
                         ranging from January 1997 to 
                         April 2007 and interest rates 
                         ranging from 7-10%                   $ -     $216,951
                                                              ====    ========
</TABLE>





PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED HEREUNTO
DULY AUTHORIZED.



                                   Giorgio Employee Savings Plan




                                  /S/JOSEPH R. LAWHEAD
Date:  June 27, 1997              ---------------------------------------
                                  Joseph R. Lawhead
                                  Member, Benefits Committee




                                EXHIBIT INDEX


Exhibit No.                                            Page No.

    23         Consent of Deloitte & Touche                




Deloitte &
 Touche LLP
- -----------         ----------------------------------------------------------
                    250 East Fifth Street         Telephone: (513) 784-7100
                    P.O. Box 5340
                    Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration Statement
No. 333-14387 of The Procter & Gamble Company on Form S-8 of our report dated 
May 13, 1997 appearing in this Annual Report on Form 11-K of the Giorgio 
Employee Savings Plan for the year ended December 31, 1996.



/S/DELOITTE & TOUCHE LLP
Cincinnati, Ohio
June 24, 1997













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Deloitte Touche
Tohmatsu
International
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