PROCTER & GAMBLE CO
11-K, 1998-06-25
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 11-K

\X\ ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1997, OR
\ \ FOR TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE TRANSITION PERIOD FROM ____________ TO _______________


Commission file number 001-00434

A.  Full title of the plan and the address of the plan, if different from that
    of the issuer named below:  Giorgio Employee Savings Plan, The Procter &
    Gamble Company, Two Procter & Gamble Plaza, Cincinnati, Ohio  45202.

B.  Name of issuer of the securities held pursuant to the plan and the address
    of its principal executive office:  The Procter & Gamble Company, One
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.



REQUIRED INFORMATION

Item 4.  Plan Financial Statements and Schedules Prepared in Accordance With
         the Financial Reporting Requirements of ERISA



                          GIORGIO EMPLOYEE SAVINGS PLAN


                    FINANCIAL STATEMENTS FOR THE YEARS ENDED
                   DECEMBER 31, 1997 AND 1996 AND SUPPLEMENTAL
                        SCHEDULE AS OF DECEMBER 31, 1997
                        AND INDEPENDENT AUDITORS' REPORT




GIORGIO EMPLOYEE SAVINGS PLAN


TABLE OF CONTENTS FOR THE YEARS ENDED DECEMBER 31, 1997 AND 1996
- ------------------------------------------------------------------------------


                                                                 Page

INDEPENDENT AUDITORS' REPORT                                       1

FINANCIAL STATEMENTS:

   Statements of Net Assets Available for Benefits
   as of December 31, 1997 and 1996                                2

   Statements of Changes in Net Assets Available for
   Benefits for the Years Ended December 31, 1997 and 1996         3

   Notes to Financial Statements for the Years Ended
   December 31, 1997 and 1996                                      4

SUPPLEMENTAL SCHEDULE - Assets Held for Investment
   (Item 27a of Form 5500), December 31, 1997                     11

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules were omitted because of
   the absence of conditions under which they are required or due to their
   inclusion in information filed by The Procter & Gamble Master Savings
   Trust:

   Reportable Transactions for the Year Ended December 31, 1997

   Assets Acquired and Disposed of Within the Plan Year

   Party-in-Interest Transactions

   Obligations in Default

   Leases in Default




DELOITTE &
  TOUCHE LLP
- ------------          ------------------------------------------------------
                      250 East Fifth Street          Telephone: (513) 784-7100
                      P.O. Box 5340
                      Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' REPORT

To The Procter & Gamble Master Savings Plan Committee:

We have audited the accompanying statements of net assets available for benefits
of the Giorgio Employee Savings Plan ("the Plan") as of December 31, 1997 and
1996, and the related statements of changes in net assets available for benefits
for the years then ended. These financial statements are the responsibility of
the Plan's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of December 31,
1997 and 1996, and the changes in net assets available for benefits for the
years then ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule listed in the
Table of Contents is presented for the purpose of additional analysis and is not
a required part of the basic financial statements, but is supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosure under the Employee Retirement Income Security Act of
1974. The schedule is the responsibility of the Plan's management. Such schedule
has been subjected to the auditing procedures applied in our audit of the basic
1997 financial statements, and, in our opinion, is fairly stated in all material
respects in relation to the basic financial statements taken as a whole.



/s/DELOITTE & TOUCHE LLP
Deloitte & Touche LLP
May 8, 1998


- -----------------
Deloitte Touche
Tohmatsu
International
- -----------------




<TABLE>
GIORGIO EMPLOYEE SAVINGS PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
AS OF DECEMBER 31, 1997 AND 1996
- ------------------------------------------------------------------------------
<CAPTION>
                                                     1997            1996
<S>                                               <C>             <C>
INVESTMENTS, At fair value:
 Investment in The Procter & Gamble Master
  Savings Trust                                   $11,688,141     $6,661,018
 Loans to participants                                318,358        216,951
                                                  -----------     ----------
     Total investments                             12,006,499      6,877,969

LIABILITIES:
 Other                                                                   156
                                                  -----------     ----------

NET ASSETS AVAILABLE FOR BENEFITS                 $12,006,499     $6,877,813
                                                  ===========     ==========

See notes to financial statements.
</TABLE>




<TABLE>
GIORGIO EMPLOYEE SAVINGS PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED DECEMBER 31, 1997 AND 1996
- ------------------------------------------------------------------------------
<CAPTION>
                                                     1997          1996
<S>                                               <C>            <C>
ADDITIONS:
 Equity in net earnings of The Procter
  & Gamble Master Savings Trust                   $ 2,459,719    $  953,020
 Interest income                                        7,824         3,678
                                                  -----------    ----------
     Total investment income                        2,467,543       956,698
                                                  -----------    ----------
 Contributions:
  Employee                                                          664,974
  Employer                                                          251,175
                                                  -----------    ----------
     Total contributions                                            916,149
                                                  -----------    ----------
 Transfer from merged plan                          3,554,780
                                                  -----------    ----------
 Transfer from unaffiliated plan                       13,313        23,132
                                                  -----------    ----------
     Total additions                                6,035,636     1,895,979


DEDUCTIONS -
 Distributions to participants and other              906,950     1,414,080
                                                  -----------    ----------


NET INCREASE                                        5,128,686       481,899


NET ASSETS AVAILABLE FOR BENEFITS:
 Beginning of year                                  6,877,813     6,395,914
                                                  -----------    ----------

 End of year                                      $12,006,499    $6,877,813
                                                  ===========    ==========

See notes to financial statements.
</TABLE>




GIORGIO EMPLOYEE SAVINGS PLAN


NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 1997 AND 1996
- ------------------------------------------------------------------------------


1.       PLAN DESCRIPTION

         The following brief description of the Giorgio Employee Savings Plan
         ("Plan") is provided for general information purposes only.
         Participants should refer to the Plan agreement for more complete
         information.

         GENERAL - Effective August 30, 1994, The Procter & Gamble Company
         ("P&G") acquired Giorgio Beverly Hills, Inc. ("Company") from Avon
         Products, Inc. Prior to the acquisition, certain employees of the
         Company participated in the Avon Employees' Savings and Stock Ownership
         Plan ("Predecessor Plan"). Pursuant to the sales agreement with Avon,
         assets under the Predecessor Plan owned by employees of the Company
         were transferred to create the Plan on August 30, 1994. Effective
         January 1, 1997, the Giorgio Pension Plan, a defined contribution plan,
         was emerged into the Plan. This merger is recorded as a transfer from
         merged plans of approximately $3,600,000 in the Plan's financial
         statements in 1997. The Plan assets are held in a combined trust
         account, The Procter & Gamble Master Savings Trust ("Master Trust"),
         with the assets of other P&G sponsored defined contribution plans (see
         Note 4). Each of the plans participating in the Master Trust has a
         proportionate and undivided ownership interest in the Master Trust
         assets. The Plan is subject to the provisions of the Employee
         Retirement Income Security Act of 1974 (ERISA).

         Substantially all employees of the Company are eligible to participate
         in the Plan upon completion of at least one year of eligibility
         service, which is equal to 1,000 service hours. Employees who are
         leased employees are not eligible to participate.

         CONTRIBUTIONS - Effective December 31, 1996, both employee and employer
         contributions to the Plan were suspended. Prior to December 31, 1996,
         employee contributions to the Plan could be made on a pre-tax or
         after-tax basis from 1% to 15% of the employee's earnings. The Company
         matched 50% of employee pre-tax or after-tax contributions up to a
         maximum of 6% of the employee's contributions. During 1996, P&G granted
         one share of P&G common stock to all employees who had completed a year
         of service. The additional share was credited to each participant's
         account. The fair value of the shares contributed was reported as an
         employer contribution in the Plan's 1996 financial statements.

         VESTING - Effective with the suspension of contributions on December
         31, 1996, all participants became fully vested. Prior to December 31,
         1996, participants were fully vested at all times in their voluntary
         contributions plus earnings thereon. Vesting in the remainder of their
         account was based upon years of continuous service. A participant was
         fully vested after two years of service. Participant accounts
         transferred from the Predecessor Plan were immediately and fully
         vested.

         DISTRIBUTIONS - The Plan provides for benefits to be paid upon
         retirement, disability, death, or separation other than retirement as
         defined by the Plan document. Plan benefits may be made in a lump sum
         of cash or shares of common stock or as installment payments. Retired
         or terminated employees shall commence benefit payments upon attainment
         of age 70-1/2.

         WITHDRAWALS - A participant may withdraw any portion of after-tax
         contributions once in any six-month period. Participants who have
         attained age 59-1/2 or have demonstrated financial hardship may
         withdraw all or any portion of their before-tax contributions once in
         any six-month period.

         PLAN TERMINATION - Although it has not expressed any intent to do so,
         the Company has the right under the Plan to terminate the Plan subject
         to the provisions of ERISA.

         ADMINISTRATION - The Plan is administered by the Master Savings Plan
         Committee consisting of three members appointed by the Board of
         Directors of P&G, except for duties specifically vested in the trustee,
         who is also appointed by the Board of Directors of P&G.

         LOANS - The Plan has a loan feature under which active participants may
         borrow up to 50% of the current value of their vested account values
         exclusive of amounts attributable to Company contributions (up to a
         maximum of $50,000). Loans are repayable via payroll deductions over a
         period of up to five years, except for loans used to purchase a primary
         residence which are repaid via payroll deduction over a period of up to
         10 years. Principal and interest paid is credited to applicable funds
         in the borrower's account. Upon participant termination or retirement,
         the outstanding loan balance is treated as a distribution to the
         participant.

         TRANSFER FROM UNAFFILIATED PLAN - Amounts represent account balances of
         Company employees transferred from unaffiliated Company plans.

         PARTICIPANT ACCOUNTS AND INVESTMENT OPTIONS - Each participant's
         account is credited with an allocation of the Plan's earnings. The
         benefit to which a participant is entitled is limited to the benefit
         that can be provided from the participant's account. Participants may
         allocate their account in one or all of the following investment
         options offered by the Plan (Note 4):

                  RESERVE FUND - A fund investing in short to medium length
                  maturity, interest-bearing instruments.

                  COMPANY STOCK FUND - A fund investing in shares of The Procter
                  & Gamble Company common stock.

                  MANAGED BOND FUND - A fund investing in a diversified
                  portfolio of publicly and privately traded corporate,
                  government, international and mortgage backed bonds.

                  LARGE COMPANY FUND - A fund investing in equity securities of
                  approximately 300 domestic, large company stocks.

                  DIVERSIFIED FUND - A fund investing in a balanced portfolio
                  consisting of both equity and fixed securities.

                  INTERNATIONAL EQUITY FUND - A fund investing in a diversified
                  portfolio of equity securities of foreign corporations.

                  SMALL COMPANY FUND - A fund investing in a portfolio of equity
                  securities issued by small companies.




<TABLE>
The activity and balances in the funds are summarized as follows for the years
ended December 31, 1997 and 1996:
<CAPTION>
                LARGE                     MANAGED                  COMPANY      INTERNATIONAL  SMALL
                COMPANY      DIVERSIFIED  BOND         RESERVE     STOCK        EQUITY         COMPANY    LOANS TO
                FUND         FUND         FUND         FUND        FUND         FUND           FUND       PARTICIPANTS  TOTAL
<S>             <C>          <C>          <C>          <C>         <C>          <C>            <C>        <C>           <C>
Net assets
 available
 for benefits,
 December 31,
 1995           $2,764,121   $1,665,515   $1,131,457   $ 632,621                                           $202,200     $ 6,395,914

Equity in net
 earnings of
 The Procter
 & Gamble
 Master
 Savings
 Trust             609,866      229,144       51,878      34,237   $   20,781   $  1,296        $  5,818                    953,020
Interest
 income                                                                                                       3,678           3,678
Contributions      348,150      261,171      162,034     127,491       17,303                                               916,149
Transfers from
 unaffiliated
 plan                4,628        9,252                                 9,252                                                23,132
Distributions
 to
 participants
 and other        (741,389)    (340,229)    (167,047)   (153,861)         (99)                              (11,455)     (1,414,080)
Transfers
 between funds    (302,549)    (176,348)    (323,873)     27,204      599,732     65,958          87,348     22,528
                -----------  -----------  -----------  ----------  -----------   --------        --------  ---------    ------------

Net assets
 available
 for benefits,
 December 31,
 1996            2,682,827    1,648,505      854,449     667,692      646,969     67,254          93,166    216,951       6,877,813

Equity in net
 earnings of
 The Procter
 & Gamble
 Master
 Savings
 Trust           1,012,303      410,252       95,987      31,138      836,975      5,393          67,671                  2,459,719
Interest
 income                                                                                                       7,824           7,824
Transfer from
 merged plan       856,924      796,230      292,876     212,500    1,088,741    177,048         130,461                  3,554,780
Transfer from
 unaffiliated
 plan                2,171                                 4,630        2,171      4,341                                     13,313
Distributions
 to
 participants
 and other        (478,087)    (174,710)     (91,482)   (110,975)     (30,554)    (4,214)        (12,219)    (4,709)       (906,950)
Transfers
 between funds    (241,050)    (342,453)    (135,869)   (217,898)     771,789     70,910           5,164     89,407
                -----------  -----------  -----------  ---------   -----------  ---------       ---------  ---------     -----------

Net assets
 available
 for benefits,
 December 31,
 1997           $3,835,088   $2,337,824   $1,015,961   $ 587,087   $3,316,091   $320,732        $284,243   $309,473      $12,006,499
                ===========  ===========  ===========  ==========  ===========  =========       =========  =========     ===========
</TABLE>




2.       SIGNIFICANT ACCOUNTING POLICIES

         BASIS OF ACCOUNTING - The accompanying financial statements are
         prepared under the accrual basis of accounting and the Plan's net
         assets and transactions are recorded at fair value. The Plan's
         investment in The Procter & Gamble Company common stock is valued at
         the closing price on an established security exchange. The Plan's
         investment funds (funds) are valued by the fund manager, JP Morgan
         Investment Management, Inc., based upon the fair value of the funds'
         underlying investments. Income from investments is recognized when
         earned and is allocated to each participating plan in The Procter &
         Gamble Master Savings Trust (Master Trust) and each participant's
         account by PNC Bank, Ohio, N.A. (PNC Bank), the trustee of the Plan.

         EXPENSES OF THE PLAN - Trustee fees and other expenses of the Plan are
         paid by P&G.

         USE OF ESTIMATES - The preparation of financial statements in
         conformity with generally accepted accounting principles requires
         management to make estimates and assumptions that affect the amounts
         reported in the financial statements and accompanying notes. Actual
         results could differ from those estimates.

3.       TAX STATUS

         The Internal Revenue Service (IRS) has determined and informed the
         Company by letter dated March 22, 1996, that the Plan and related trust
         are designed in accordance with applicable sections of the Internal
         Revenue Code (IRC). The Plan has been amended since receiving the
         determination letter. However, the plan administrator believes that the
         Plan is designed and is currently being operated in compliance with the
         applicable provisions of the IRC at December 31, 1997 and 1996.

4.       INTEREST IN MASTER TRUST

         Effective January 1, 1993, P&G formed the Master Trust in accordance
         with a master trust agreement with PNC Bank.

         Use of a Master Trust permits the commingling of investments that fund
         various P&G-sponsored defined contribution benefit plans for investment
         and administrative purposes. Although assets are commingled in the
         Master Trust, PNC Bank maintains records for the purpose of allocating
         contributions and changes in net assets of the Master Trust to both
         participating plans and individual participant accounts based upon each
         plan's or participant's proportionate interest in the Master Trust. The
         following represents the 1997 and 1996 audited financial information
         regarding the net assets and investment income of the Master Trust:



<TABLE>
Assets of the Master Trust at December 31, 1997 are summarized as follows:
<CAPTION>
                                              LARGE      SMALL     INTERNATIONAL                              MANAGED
                              COMPANY        COMPANY    COMPANY       EQUITY        RESERVE    DIVERSIFIED     BOND
                             STOCK FUND       FUND       FUND          FUND          FUND         FUND         FUND        TOTAL
<S>                          <C>          <C>          <C>         <C>            <C>          <C>          <C>         <C>
Investments, at fair value   $75,945,362  $60,121,937  $4,728,540  $2,629,430     $28,051,469  $33,669,298  $5,858,170  $211,004,206
Accrued interest and
 dividends                         6,317          141          22          16             380          101          26         7,003
                             -----------  -----------  ----------  ----------     -----------  -----------  ----------  ------------

Total                        $75,951,679  $60,122,078  $4,728,562  $2,629,446     $28,051,849  $33,669,399  $5,858,196  $211,011,209
                             ===========  ===========  ==========  ==========     ===========  ===========  ==========  ============

Plan's investment in
 Master Trust                $ 3,313,890  $ 3,828,148  $  288,139  $  316,718     $   588,255  $ 2,332,416  $1,020,575  $ 11,688,141
                             ===========  ===========  ==========  ==========     ===========  ===========  ==========  ============

Plan's percentage
 ownership interest
 in Master Trust                      4%           6%          6%          12%             2%           7%         17%            6%
                             ===========  ===========  ==========  ===========    ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investments, at fair value, held by the Master Trust at December 31, 1997 are
summarized as follows:
<CAPTION>
                                    LARGE         SMALL      INTERNATIONAL                               MANAGED
                      COMPANY      COMPANY       COMPANY        EQUITY        RESERVE      DIVERSIFIED    BOND
                     STOCK FUND     FUND          FUND           FUND          FUND           FUND        FUND        TOTAL
<S>                  <C>           <C>           <C>         <C>              <C>          <C>           <C>          <C>
The Procter &
 Gamble Company
 common stock        $74,844,561                                                                                      $ 74,844,561
Mutual funds                       $60,121,830   $4,728,479   $2,629,377     $27,988,957   $33,669,235   $5,858,117    134,995,995
Short-term
 investments           1,100,801           107           61           53          62,512            63           53      1,163,650
                     -----------   -----------   ----------   ----------     -----------   -----------   ----------   ------------

Total investments
 at fair value       $75,945,362   $60,121,937   $4,728,540   $2,629,430     $28,051,469   $33,669,298   $5,858,170   $211,004,206
                     ===========   ===========   ==========   ==========     ===========   ===========   ==========   ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1997 is
summarized as follows:
<CAPTION>
                                   LARGE           SMALL     INTERNATIONAL                            MANAGED
                      COMPANY     COMPANY         COMPANY       EQUITY      RESERVE      DIVERSIFIED    BOND
                     STOCK FUND    FUND            FUND          FUND        FUND           FUND        FUND   TOTAL
<S>                 <C>           <C>             <C>        <C>            <C>          <C>          <C>      <C>
Net appreciation
 in fair value
 of investments     $22,915,525   $15,017,239     $817,130   $52,370        $1,468,561   $5,581,761  $520,449  $46,373,035
Dividends               836,156                                                                                    836,156
Interest                 56,289                                                  3,197                              59,486
                    -----------   -----------     --------   -------        ----------   ----------  --------  -----------

Total               $23,807,970   $15,017,239     $817,130   $52,370        $1,471,758   $5,581,761  $520,449  $47,268,677
                    ===========   ===========     ========   =======        ==========   ==========  ========  ===========

Plan's equity
 in net earnings
 of Master Trust    $   836,975   $ 1,012,303     $ 67,671   $ 5,393        $   31,138   $  410,252  $ 95,987  $ 2,459,719
                    ===========   ===========     ========   =======        ==========   ==========  ========  ===========
</TABLE>




<TABLE>
Assets of the Master Trust at December 31, 1996 are summarized as follows:
<CAPTION>
                                                                      INTERNA-
                    COLLECTIVE                LARGE        SMALL      TIONAL                                 MANAGED
                      INCOME     COMPANY     COMPANY      COMPANY     EQUITY       RESERVE     DIVERSIFIED    BOND
                       FUND     STOCK FUND    FUND         FUND       FUND          FUND          FUND        FUND        TOTAL
<S>                 <C>         <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>
Investments,
 at fair value      $   -       $44,722,820  $48,644,442  $2,637,484  $1,863,770  $32,149,667  $32,299,750  $5,790,354  $168,108,287
Accrued interest
 and dividends      $   -             6,336          263          51          35          382          152          23         7,242
                    ----------  -----------  -----------  ----------  ----------  -----------  -----------  ----------  ------------

Total               $   -       $44,729,156  $48,644,705  $2,637,535  $1,863,805  $32,150,049  $32,299,902  $5,790,377  $168,115,529
                    ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============

Plan's investment
 in Master Trust    $   -       $   578,496  $ 2,709,358  $   85,737  $   60,131  $   678,253  $ 1,671,517  $  877,526  $  6,661,018
                    ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============

Plan's percentage
 ownership
 interest in
 Master Trust           -                1%           6%          3%          3%            2%           5%         15%           4%
                    ==========  ===========  ===========  ==========  ==========   ===========  ===========  ==========  ===========
</TABLE>




<TABLE>
Investments, at fair value, held by the Master Trust at December 31, 1996 are
summarized as follows:
<CAPTION>
                                                                    INTERNA-
                  COLLECTIVE                LARGE        SMALL      TIONAL                                 MANAGED
                    INCOME      COMPANY    COMPANY      COMPANY     EQUITY      RESERVE      DIVERSIFIED    BOND
                     FUND      STOCK FUND   FUND         FUND        FUND        FUND           FUND        FUND        TOTAL
<S>               <C>         <C>          <C>          <C>         <C>         <C>          <C>          <C>          <C>
The Procter &
 Gamble Company
 common stock     $           $43,559,282                                                                              $ 43,559,282
Mutual Funds                               $48,644,294  $2,637,437  $1,863,743  $32,085,388  $32,299,639  $5,790,250    123,320,751
Short-term
 investments                    1,163,538          148          47          27       64,279          111         104      1,228,254
                  ----------  -----------  -----------  ----------  ----------  -----------  -----------  ----------   ------------

Total             $           $44,722,820  $48,644,442  $2,637,484  $1,863,770  $32,149,667  $32,299,750  $5,790,354   $168,108,287
                  ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========   ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1996 is
summarized as follows:
<CAPTION>
                   COLLECTIVE                LARGE       SMALL    INTERNATIONAL                           MANAGED
                    INCOME      COMPANY     COMPANY     COMPANY      EQUITY      RESERVE     DIVERSIFIED   BOND
                     FUND      STOCK FUND    FUND        FUND         FUND        FUND          FUND       FUND       TOTAL
<S>                <C>         <C>          <C>         <C>       <C>            <C>         <C>          <C>        <C>
Net appreciation
 in fair value
 of investments    $50,196     $ 9,402,213  $9,601,531  $170,571  $36,190        $1,717,880  $4,251,429   $316,106   $25,546,116
Dividends                          695,063                                                                               695,063
Interest                           179,397                                            9,911                              189,308
                   -------     -----------  ----------  --------  --------       ----------  ----------   --------   -----------

Total              $50,196     $10,276,673  $9,601,531  $170,571  $36,190        $1,727,791  $4,251,429   $316,106   $26,430,487
                   =======     ===========  ==========  ========  =======        ==========  ==========   ========   ===========

Plan's equity
 in net
 earnings
 of Master
 Trust             $    -      $    20,781  $  609,866  $  5,818  $ 1,296        $   34,237  $  229,144   $ 51,878   $   953,020
                   =======     ===========  ==========  ========  =======        ==========  ==========   ========   ===========
</TABLE>





5.       DISTRIBUTIONS

         Distributions payable to participants as of December 31, 1997 and 1996
         are approximately $155,000 and $224,000, respectively.


                                     * * * * * *




GIORGIO EMPLOYEE SAVINGS PLAN

SCHEDULE OF ASSETS HELD FOR INVESTMENT (ITEM 27a OF FORM 5500)
DECEMBER 31, 1997
- -----------------------------------------------------------------------------

IDENTITY OF ISSUE,
BORROWER, LESSOR                                                        FAIR
OR SIMILAR PARTY         DESCRIPTION OF INVESTMENT            COST      VALUE

Participant              Loans 56 loans with maturities
                         ranging from February 1998 to
                         September 2002 and interest
                         rates ranging from 7-10%             $ -     $318,358
                                                              ====    ========




PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED HEREUNTO
DULY AUTHORIZED.



                                   Giorgio Employee Savings Plan




                                  /s/JOSEPH R. LAWHEAD
Date:  June 25, 1998              ---------------------------------------
                                  Joseph R. Lawhead
                                  Member, Benefits Committee







                               EXHIBIT INDEX


Exhibit No.                                                 Page No.

  23                Consent of Deloitte & Touche               







Deloitte &
 Touche LLP
- -----------         ----------------------------------------------------------
                    250 East Fifth Street         Telephone: (513) 784-7100
                    P.O. Box 5340
                    Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration Statement No.
333-14387 of The Procter & Gamble Company on Form S-8 of our report dated May
8, 1998 appearing in this Annual Report on Form 11-K of the Giorgio Employee
Savings Plan for the year ended December 31, 1997.



/S/DELOITTE & TOUCHE LLP
Cincinnati, Ohio
June 24, 1998













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Deloitte Touche
Tohmatsu
International
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