PROCTER & GAMBLE CO
424B5, 1998-09-24
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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<PAGE>
                                             RULE NO. 424(b)(5)
                                             REGISTRATION NO. 333-30949
                                                              333-03821
 
            PROSPECTUS SUPPLEMENT TO PROSPECTUS DATED JULY 17, 1997
 
                                 $750,000,000
 
                         THE PROCTER & GAMBLE COMPANY
 
                      5.25% NOTES DUE SEPTEMBER 15, 2003
 
                               ----------------
 
  Interest on the Notes is payable on March 15 and September 15 of each year,
commencing March 15, 1999. The Notes will not be redeemable prior to maturity.
The Notes will be represented by one or more global Notes registered in the
name of the nominee of The Depository Trust Company ("DTC"). Beneficial
interests in the global Notes will be shown on, and transfers thereof will be
effected only through, records maintained by DTC and its participants. Except
as described herein, Notes in definitive form will not be issued. The Notes
will be issued only in denominations of $1,000 and integral multiples thereof.
The Notes will trade in DTC's Same-Day Funds Settlement System until maturity,
and secondary market trading activity for the Notes will therefore settle in
immediately available funds. All payments of principal and interest will be
made by the Company in immediately available funds. See "Description of the
Notes--Same Day Settlement and Payment".
 
                               ----------------
 
 THE SECURITIES HAVE NOT  BEEN APPROVED OR DISAPPROVED  BY THE SECURITIES  AND
  EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS  THE
   SECURITIES AND  EXCHANGE COMMISSION  OR ANY  STATE SECURITIES  COMMISSION
    PASSED UPON THE ACCURACY OR  ADEQUACY OF THIS PROSPECTUS SUPPLEMENT  OR
     THE PROSPECTUS  TO  WHICH  IT  RELATES.  ANY  REPRESENTATION  TO  THE
      CONTRARY IS A CRIMINAL OFFENSE.
 
                               ----------------
 
<TABLE>
<CAPTION>
                                    INITIAL PUBLIC   UNDERWRITING  PROCEEDS TO
                                   OFFERING PRICE(1) DISCOUNT(2)  COMPANY(1)(3)
                                   ----------------- ------------ -------------
<S>                                <C>               <C>          <C>
Per Note.........................       99.916%         0.600%       99.316%
Total............................    $749,370,000     $4,500,000  $744,870,000
</TABLE>
- --------
(1)Plus accrued interest, if any, from September 28, 1998.
(2) The Company has agreed to indemnify the Underwriters against certain
    liabilities, including liabilities under the Securities Act of 1933.
(3) Before deducting estimated expenses of $412,500 payable by the Company.
 
                               ----------------
 
  The Notes offered hereby are offered severally by the Underwriters, as
specified herein, subject to receipt and acceptance by them and subject to
their right to reject any order in whole or in part. It is expected that the
Notes will be ready for delivery in book-entry form only through the
facilities of DTC in New York, New York, on or about September 28, 1998,
against payment therefor in immediately available funds.
 
GOLDMAN, SACHS & CO.
     J.P. MORGAN & CO.
               ABN AMRO ROTHSCHILD
                 A DIVISION OF ABN AMRO
                      INCORPORATED
                          BANCAMERICA SECURITIES, INC.
                                 CHASE SECURITIES INC.
                                         CITICORP SECURITIES, INC.
                                                 DEUTSCHE BANK SECURITIES
                                                            MERRILL LYNCH & CO.
 
                               ----------------
 
         The date of this Prospectus Supplement is September 22, 1998.
<PAGE>
 
  CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE NOTES, INCLUDING
OVER-ALLOTMENT, STABILIZING AND SHORT-COVERING TRANSACTIONS IN SUCH NOTES, AND
THE IMPOSITION OF A PENALTY BID, IN CONNECTION WITH THIS OFFERING. FOR A
DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITING".
 
                               ----------------
 
                  SUMMARY CONSOLIDATED FINANCIAL INFORMATION
 
  The following summary consolidated financial information for the years ended
June 30, 1998, 1997 and 1996 has been derived from the Company's consolidated
financial statements contained in its Annual Report on Form 10-K for the
fiscal year ended June 30, 1998. The summary financial information for the
years ended June 30, 1995 and 1994 has been derived from the Company's
consolidated financial statements contained in its Annual Report on Form 10-K
for the fiscal year ended June 30, 1995, as adjusted for certain
reclassifications made to conform to the presentation for the year ended June
30, 1996.
 
<TABLE>
<CAPTION>
                                               YEARS ENDED JUNE 30,
                                   --------------------------------------------
                                     1994     1995     1996     1997     1998
                                   -------- -------- -------- -------- --------
                                       (IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                                <C>      <C>      <C>      <C>      <C>
OPERATING RESULTS:
Net sales......................... $ 30,385 $ 33,482 $ 35,284 $ 35,764 $ 37,154
Cost of products sold.............   17,338   19,561   20,938   20,510   21,064
Earnings before income taxes......    3,346    4,000    4,669    5,249    5,708
Income taxes......................    1,135    1,355    1,623    1,834    1,928
Net earnings......................    2,211    2,645    3,046    3,415    3,780
Basic net earnings per common
 share............................ $   1.54 $   1.85 $   2.14 $   2.43 $   2.74
Diluted net earnings per common
 share............................ $   1.45 $   1.74 $   2.01 $   2.28 $   2.56
Basic average shares outstanding
 (in millions)(1).................  1,366.2  1,372.0  1,372.6  1,360.3  1,343.4
<CAPTION>
Ratio of earnings to fixed
charges(2)........................      6.6      7.7      9.0     10.9      9.9
FINANCIAL POSITION (AT PERIOD
END):
<S>                                <C>      <C>      <C>      <C>      <C>
Working Capital................... $  1,948 $  2,194 $  2,982 $  2,988 $  1,327
Total Assets......................   25,535   28,125   27,730   27,544   30,966
Long-term debt....................    4,980    5,161    4,670    4,143    5,765
Shareholders' equity..............    8,832   10,589   11,722   12,046   12,236
</TABLE>
- --------
(1) Restated for two-for-one stock split effective August 22, 1997.
(2) Earnings used to compute this ratio are earnings before income taxes and
    before fixed charges (excluding interest capitalized during the period)
    and after deducting undistributed earnings of equity method investees.
    Fixed charges consist of interest, whether expensed or capitalized,
    amortization of debt discount and expense, and one-third of all rent
    expense (considered representative of the interest factor).
 
RESULTS OF OPERATIONS:
 
  YEAR ENDED JUNE 30, 1998 COMPARED TO THE YEAR ENDED JUNE 30, 1997
 
  The Company achieved record sales, unit volume and net earnings for the year
ended June 30, 1998. Basic net earnings per common share increased 13% to
$2.74. Worldwide net earnings for the year were $3.78 billion, an 11% increase
over the prior year earnings of $3.42 billion.
 
 
                                      S-2
<PAGE>
 
  Worldwide net sales for the current year were $37.15 billion, an increase of
4% on worldwide unit volume growth of 6%. The difference between the sales and
volume growth rates was primarily due to weaker currencies in Europe and Asia.
Excluding these impacts, sales increased 8%.
 
  Worldwide gross margin for the current year was 43.3% compared to 42.7% in
the prior year. The current year improvement reflects cost savings, primarily
from the Company's ongoing simplification and standardization program, as
ongoing cost savings generated by the program exceeded the net cost to fund
current year projects.
 
  Worldwide marketing, research and administrative expenses were $10.04
billion compared to $9.77 billion in the prior year. This equates to 27.0% of
sales, compared with 27.3% in the prior year. The 3% increase in total
spending was primarily due to increased marketing support behind new brands,
such as Tampax and Fat Free Pringles, and the expansion of existing brands
into new markets.
 
  Operating income grew 10%, primarily reflecting sales growth and cost-
control efforts. The Company's net earnings margin increased from 9.5% to
10.2%, the highest level in 57 years.
 
  Interest expense increased 20% to $548 million on increased debt, due mainly
to acquisitions. Other income, net, which consists primarily of interest and
investment income, contributed $201 million in the current year. In the prior
year, other income, net, was $218 million.
 
  The Company's effective tax rate for the year was 33.8% compared to 34.9% in
the prior year. The decline reflects the benefits of lower tax rates in
Europe, increased research and development tax credits in North America, and
continued emphasis on effective tax planning.
 
  In 1997, the Company completed its $2.4 billion restructuring program
started in 1993, with annual cost savings in excess of $600 million after tax.
The Company is continuing an ongoing program of simplification and
standardization, which includes projects to consolidate selected manufacturing
facilities, re-engineer manufacturing and distribution processes, redesign
organizations, simplify product line-ups and divest non-strategic brands and
assets. This program did not have a significant impact on 1998 net earnings,
as the aggregate pre-tax cost of projects was offset by gains on sales of non-
strategic brands and other assets. The net cost of these activities in 1997
was offset by increased licensing activity in the Health Care sector.
 
                           DESCRIPTION OF THE NOTES
 
  The following description of the particular terms of the Notes offered
hereby (referred to in the accompanying Prospectus as the "Offered Debt
Securities") supplements, and to the extent inconsistent therewith replaces,
the description of the general terms and provisions of the Debt Securities set
forth in the Prospectus, to which description reference is hereby made.
Certain defined terms in the Indenture are capitalized herein. Whenever a
defined term is referred to and not herein defined, the definition thereof is
contained in the Indenture.
 
GENERAL
 
  The Notes offered hereby will be limited to $750,000,000 aggregate principal
amount and will be issued under the Indenture. The Notes will mature on
September 15, 2003. The Notes will bear interest from September 28, 1998 at
the rate per annum shown on the front cover of this Prospectus Supplement
payable semiannually on March 15 and September 15 of each year and at maturity
(each such date is herein called an "Interest Payment Date"), commencing March
15, 1999 to the person in whose name the Note (or one or more predecessor
Notes) is registered at the close of business on
 
                                      S-3
<PAGE>
 
the March 1 or September 1, as the case may be, next preceding such Interest
Payment Date. The Notes are not redeemable prior to maturity. The Notes are
not entitled to any sinking fund. The Notes are not subject to defeasance.
 
  The Notes will be issued only in registered, book-entry form, in
denominations of $1,000 and any integral multiple thereof.
 
  In the case where any Interest Payment Date or the maturity date of the
Notes does not fall on a Business Day, payment of interest or principal
otherwise payable on such day need not be made on such day, but may be made on
the next succeeding Business Day with the same force and effect as if made on
such Interest Payment Date or the maturity date of the Notes, as the case may
be, and no interest shall accrue for the period from and after such Interest
Payment Date or maturity date. The term "Business Day" shall mean any day
other than a Saturday or Sunday or a day on which banking institutions in New
York City are authorized or obligated by law or executive order to close.
 
BOOK-ENTRY SYSTEM
 
  Upon issuance, the Notes will be represented by one or more global
securities (the "Book-Entry Securities"). Each global security representing
the Book-Entry Securities will be deposited with, or on behalf of, DTC, as
Depository (the "Depository"), and registered in the name of a nominee of the
Depository. Book-Entry Securities will not be exchangeable at the option of
the Holder for certificated Notes and, except under the circumstances
described below, will not otherwise be issuable in definitive form.
 
  The Depository has advised the Company as follows: The Depository is a
limited-purpose trust company organized under the Banking Law of the State of
New York, a member of the Federal Reserve System, a "clearing corporation"
within the meaning of the New York Uniform Commercial Code, and a "clearing
agency" registered pursuant to the provisions of Section 17A of the Exchange
Act. The Depository was created to hold securities for its participants and to
facilitate the clearance and settlement of securities transactions among its
participants in such securities through electronic book-entry changes in
accounts of the participants, thereby eliminating the need for physical
movement of securities certificates. The Depository's participants include
securities brokers and dealers (including the Underwriters), banks, trust
companies, clearing corporations and certain other organizations, some of whom
(and/or their representatives) own the Depository. Access to the Depository's
book-entry system is also available to others, such as banks, brokers, dealers
and trust companies, that clear through or maintain a custodial relationship
with a participant, either directly or indirectly.
 
  Upon issuance of the Book-Entry Securities, the Depository will credit, on
its book-entry registration and transfer system, the respective principal
amounts of the Notes represented by such Book-Entry Securities to the accounts
of institutions that have accounts with the Depository or its nominees
("participants"). The accounts to be credited shall be designated by the
Underwriters. Ownership of beneficial interests in the Book-Entry Securities
will be limited to participants or persons that may hold interests through
participants. Ownership of beneficial interests in such Book-Entry Securities
will be shown on, and the transfer of that ownership will be effected only
through, records maintained by the Depository or its nominee (with respect to
participants' interests) for such Book-Entry Securities or by participants or
persons that hold through participants. The laws of some jurisdictions require
that certain purchasers of securities take physical delivery of such
securities in definitive form. Such laws may impair the ability to transfer
beneficial interests in the Book-Entry Securities.
 
 
                                      S-4
<PAGE>
 
  So long as the Depository, or its nominee, is the registered owner of the
Book-Entry Securities, the Depository or such nominee, as the case may be,
will be considered the sole owner or holder of the Book-Entry Securities for
all purposes under the Indenture. Except as set forth below, owners of
beneficial interests in such Book-Entry Securities will not be entitled to
have the Notes represented by such Book-Entry Securities registered in their
names, will not receive or be entitled to receive physical delivery of Notes
in definitive form and will not be considered the owners or holders thereof
under the Indenture.
 
  Principal and interest payments on Book-Entry Securities registered in the
name of or held by the Depository or its nominee will be made to the
Depository or its nominee, as the case may be, as the registered owner or
holder of the Book-Entry Securities. Neither the Company, the Trustee nor any
paying agent for such Book-Entry Securities will have any responsibility or
liability for any aspect of the records relating to or payments made on
account of beneficial ownership interests in Book-Entry Securities or for
maintaining, supervising or reviewing any records relating to such beneficial
ownership interests.
 
  The Company expects that the Depository, upon receipt of any payments or
principal or interest in respect of the Book-Entry Securities, will credit
immediately the accounts of the related participants with payments in amounts
proportionate to their respective beneficial interests in the principal amount
of such Book-Entry Securities as shown on the records of the Depository. The
Company also expects that payments by participants to owners of beneficial
interests in such Book-Entry Securities held through such participants will be
governed by standing instructions and customary practices, as is now the case
with securities held for the accounts of customers in bearer form or
registered in "street name", and will be the responsibility of such
participants.
 
  Unless and until it is exchanged, in whole or in part, for Notes in
definitive form in accordance with the terms of the Notes, the Book-Entry
Securities may not be transferred except as a whole by the Depository to a
nominee of the Depository or by a nominee of the Depository to the Depository
or another nominee of the Depository or by the Depository or any such nominee
to a successor of the Depository or a nominee of such successor. If the
Depository is at any time unwilling or unable to continue as depository or if
at any time the Depository ceases to be a clearing agency registered under the
Exchange Act, and a successor Depository is not appointed by the Company
within 90 days, the Company will issue Notes in definitive registered form in
exchange for the Book-Entry Securities. In addition, the Company may at any
time and in its sole discretion determine not to have any Notes represented by
one or more Book-Entry Securities and, in such event, will issue Notes in
definitive registered form in exchange for all Book-Entry Securities. Further,
if an event of default, or an event which, with the giving of notice or lapse
of time, or both, would constitute an event of default under the Indenture
occurs and is continuing with respect to the Notes, of if the Company so
specifies with respect to the Notes, the Depository may exchange the Book-
Entry Securities for Notes in definitive registered form. In any such
instance, an owner of a beneficial interest in a Book-Entry Security will be
entitled to physical delivery in definitive form of Notes represented by such
Book-Entry Security in principal amount equal to such beneficial interest and
to have such Notes registered in its name.
 
SAME-DAY SETTLEMENT AND PAYMENT
 
  Settlement for the Notes will be made by the Underwriters in immediately
available funds. All payments of principal and interest will be made by the
Company in immediately available funds.
 
  The Notes will trade in the Depository's same-day funds settlement system
until maturity, and secondary market trading activity in the Notes will
therefore be required to settle in immediately available funds. No assurance
can be given as to the effect, if any, of settlement in immediately available
funds on trading activity (if any) in the Notes.
 
                                      S-5
<PAGE>
 
                                 UNDERWRITING
 
  Subject to the terms and conditions set forth in the Underwriting Agreement
and the Pricing Agreement, the Company has agreed to sell to each of the
Underwriters named below, and each of the Underwriters has severally agreed to
purchase, the principal amount of the Notes set forth opposite its name below:
 
<TABLE>
<CAPTION>
                                                                    PRINCIPAL
                                                                    AMOUNT OF
                              UNDERWRITER                             NOTES
                              -----------                          ------------
      <S>                                                          <C>
      Goldman, Sachs & Co. ....................................... $450,000,000
      J.P. Morgan Securities Inc. ................................  187,500,000
      ABN AMRO Incorporated.......................................   18,750,000
      BancAmerica Securities, Inc.................................   18,750,000
      Chase Securities Inc. ......................................   18,750,000
      Citicorp Securities, Inc. ..................................   18,750,000
      Deutsche Bank Securities Inc................................   18,750,000
      Merrill Lynch, Pierce, Fenner & Smith
            Incorporated..........................................   18,750,000
                                                                   ------------
        Total..................................................... $750,000,000
                                                                   ============
</TABLE>
 
  Under the terms and conditions of the Underwriting Agreement and the Pricing
Agreement, the Underwriters are committed to take and pay for all of the
Notes, if any are taken.
 
  The Underwriters propose to offer the Notes in part directly to the public
at the initial public offering price set forth on the cover page of this
Prospectus Supplement and in part to certain securities dealers at such price
less a concession of 0.35% of the principal amount of the Notes. The
Underwriters may allow, and such dealers may reallow, a concession not to
exceed 0.25% of the principal amount of the Notes to certain brokers and
dealers. After the Notes are released for sale to the public, the offering
price and other selling terms may from time to time be varied by the
Underwriters.
 
  The Notes are a new issue of securities with no established trading market.
The Company has been advised by the Underwriters that the Underwriters intend
to make a market in the Notes but are not obligated to do so and may
discontinue market making at any time without notice. No assurance can be
given as to the liquidity of the trading market for the Notes.
 
  The Company has agreed to indemnify the Underwriters against certain
liabilities, including liabilities under the Securities Act of 1933, as
amended.
 
  In connection with the offering, the Underwriters may purchase and sell
Notes in the open market. These transactions may include over-allotment and
stabilizing transactions and purchases to cover short positions created by the
Underwriters in connection with the offering. Stabilizing transactions consist
of certain bids or purchases for the purpose of preventing or retarding a
decline in the market price of the Notes; and short positions created by the
Underwriters involve the sale by the Underwriters of a greater number of Notes
than they are required to purchase from the Company in the offering. The
Underwriters also may impose a penalty bid, whereby selling concessions
allowed to broker-dealers in respect of the Notes sold in the offering may be
reclaimed by the Underwriters if such Notes are repurchased by the
Underwriters in stabilizing or covering transactions. These activities may
stabilize, maintain or otherwise affect the market price of the Notes, which
may be higher than the price that might otherwise prevail in the open market,
and these activities, if commenced, may be discontinued at any time. These
transactions may be effected in the over-the-counter market or otherwise.
 
 
                                      S-6
<PAGE>
 
                         THE PROCTER & GAMBLE COMPANY
 
                         DEBT SECURITIES AND WARRANTS
 
                               ----------------
 
  The Company may from time to time offer Debt Securities consisting of
debentures, notes and/or other unsecured evidences of indebtedness in one or
more series and Warrants to purchase Debt Securities or to buy and sell
government debt securities, foreign currencies, currency units or units of a
currency index or currency basket, units of a stock index or stock basket or a
commodity or a commodity index from which the Company will receive proceeds of
up to an aggregate of $2,000,000,000 (or the equivalent in foreign currency or
currency units). The Debt Securities and Warrants may be offered independently
or together for sale directly to purchasers or through dealers, underwriters
or agents to be designated. The Debt Securities and Warrants will be offered
to the public on terms determined by market conditions. The Debt Securities
and Warrants may be sold for U.S. dollars, foreign currency or currency units
and the principal of and any premium and interest on the Debt Securities may
likewise be payable in U.S. dollars or, at the option of the Company if so
specified in the applicable Prospectus Supplement, in any other foreign
currency or currency units, including composite currencies such as the
European Currency Unit.
 
  The specific designation, aggregate principal amount, purchase price,
maturity, rate (or manner of calculation thereof) and time of payment of
interest, if any, any listing on a securities exchange and other specific
terms not set forth herein of the Debt Securities in respect of which this
Prospectus is being delivered, the duration, purchase price, exercise price,
detachability and any other specific terms not set forth herein of any
Warrants in respect of which this Prospectus is being delivered, and the names
of any underwriters, dealers or agents, and the other terms and manner of the
sale and distribution of such Debt Securities and Warrants, are set forth in
the accompanying Prospectus Supplement ("Prospectus Supplement"). See
"Description of Debt Securities", "Description of Warrants" and "Plan of
Distribution".
 
  As used from time to time herein, the term "Securities" means the Debt
Securities and the Warrants.
 
                               ----------------
 
  THESE  SECURITIES  HAVE   NOT  BEEN   APPROVED  OR   DISAPPROVED  BY   THE
   SECURITIES AND EXCHANGE  COMMISSION OR ANY  STATE SECURITIES  COMMISSION
    NOR  HAS  THE  SECURITIES  AND   EXCHANGE  COMMISSION  OR  ANY   STATE
     SECURITIES COMMISSION PASSED UPON THE  ACCURACY OR ADEQUACY OF  THIS
      PROSPECTUS. ANY   REPRESENTATION  TO THE  CONTRARY IS  A  CRIMINAL
       OFFENSE.
 
                               ----------------
 
                 The date of this Prospectus is July 17, 1997.
<PAGE>
 
                             AVAILABLE INFORMATION
 
  The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith files reports, proxy statements and other information with the
Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information can be inspected and copied at the public
reference facilities maintained by the Commission at Room 1024, 450 Fifth
Street, N.W., Washington, D.C. 20549, and at the Commission's Regional Offices
at Seven World Trade Center, 13th Floor, New York, New York 10048; and Suite
1400, Northwestern Atrium Center, 500 West Madison Street, Chicago, Illinois
60661-2511. Copies of such materials can be obtained by mail from the Public
Reference Branch of the Commission at 450 Fifth Street, N.W., Washington, D.C.
20549, at prescribed rates. In addition, reports, proxy statements and other
information concerning the Company may also be inspected at the offices of the
New York Stock Exchange, Inc., 20 Broad Street, New York, New York 10005, and
the offices of the Cincinnati Stock Exchange, 400 S. LaSalle Street, 5th
Floor, Chicago, Illinois 60605.
 
  The Company has filed with the Commission a registration statement on Form
S-3  (herein, together with all amendments and exhibits, referred to as the
"Registration Statement") under the Securities Act of 1933, as amended. This
Prospectus does not contain all of the information set forth in the
Registration Statement, certain parts of which are omitted in accordance with
the rules and regulations of the Commission. For further information,
reference is hereby made to the Registration Statement.
 
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
  The following documents filed with the Commission (File No. 1-434) pursuant
to the Exchange Act are incorporated herein by reference:
 
    1. The Company's Annual Report on Form 10-K for the fiscal year ended
  June 30, 1996 (which incorporates by reference portions of the Company's
  definitive Proxy Statement dated August 30, 1996 for the Company's Annual
  Meeting of Stockholders held on October 8, 1996 and portions of its 1996
  Annual Report to Stockholders for the year ended June 30, 1996).
 
    2. The Company's Quarterly Reports on Form 10-Q for the periods ended
  September 30, 1996, December 31, 1996 and March 31, 1997.
 
    3. All other documents filed by the Company pursuant to Section 13(a),
  13(c), 14 or 15(d) of the Exchange Act subsequent to the date of this
  Prospectus and prior to the termination of the offering of the Securities.
  Any statement contained in a document incorporated or deemed to be
  incorporated by reference herein shall be deemed to be modified or
  superseded for purposes of the Registration Statement or this Prospectus to
  the extent that a statement contained herein, in a Prospectus Supplement or
  in any other document subsequently filed with the Commission which also is
  or is deemed to be incorporated by reference herein modifies or supersedes
  such statement. Any such statement so modified or superseded shall not be
  deemed, except as so modified or superseded, to constitute a part of the
  Registration Statement or this Prospectus.
 
  The Company will provide without charge to each person to whom a copy of
this Prospectus is delivered, upon the request of such person, a copy of any
or all of the documents which are incorporated by reference herein, other than
exhibits to such documents (unless such exhibits are specifically incorporated
by reference into such documents). Requests should be directed to Linda D.
Rohrer, Assistant Secretary, The Procter & Gamble Company, at One Procter &
Gamble Plaza, Cincinnati, Ohio 45202, telephone: (513) 983-8697.
 
                                       2
<PAGE>
 
                                  THE COMPANY
 
  The Procter & Gamble Company (the "Company") was incorporated in Ohio in
1905, having been built from a business founded in 1837 by William Procter and
James Gamble. Today, the Company manufactures and markets a broad range of
consumer products in many countries throughout the world. Unless the context
otherwise requires, all references to the Company are to The Procter & Gamble
Company and its consolidated subsidiaries.
 
  The Company's operations fall within five business segments: Laundry and
Cleaning, Paper, Beauty Care, Food and Beverage, and Health Care:
 
 . The Laundry and Cleaning segment includes laundry, dishcare, hard surface
  cleaners and fabric conditioners. Representative brands include Ariel, Tide,
  Cascade, Dawn, Mr. Proper, Downy.
 
 . The Paper segment includes tissue/towel, feminine protection and diapers.
  Representative brands include Bounty, Charmin, Always, Whisper, Pampers.
 
 . The Beauty Care segment includes hair care, deodorants, personal cleansing,
  skin care and cosmetics and fragrances. Representative brands include
  Pantene, Vidal Sassoon, Secret, Safeguard, Olay, Cover Girl.
 
 . The Food and Beverage segment includes, coffee, peanut butter, juice,
  snacks, shortening and oil, baking mixes and commercial services.
  Representative brands include Folgers, Jif, Sunny Delight, Pringles, Crisco,
  Duncan Hines.
 
 . The Health Care segment includes oral care, gastro-intestinal, respiratory
  care and pharmaceuticals. Representative brands include Crest, Scope,
  Metamucil, Vicks.
 
  The Laundry category and Diaper category constituted 21% and 13% of
consolidated 1996 fiscal-year sales, respectively.
 
  In the United States, the Company owned and operated manufacturing
facilities at 36 locations in 20 states as of June 30, 1996. In addition, it
owned and operated 90 manufacturing facilities in 43 other countries as of
such date. Laundry and Cleaning products were produced at 40 of these
locations; Paper products at 39; Health Care products at 30; Beauty Care
products at 52; and Food and Beverage products at 12.
 
  The Company's principal executive offices are located at One Procter &
Gamble Plaza, Cincinnati, Ohio 45202, and its telephone number is (513) 983-
1100.
 
                                USE OF PROCEEDS
 
  Unless otherwise indicated in the accompanying Prospectus Supplement, the
net proceeds from the issuance of the Debt Securities and Warrants offered
hereby will be used for general corporate purposes.
 
                                       3
<PAGE>
 
                         SUMMARY FINANCIAL INFORMATION
 
  The following summary financial information for the years ended June 30, 1996
and 1995 has been derived from the Company's consolidated financial statements
contained in its Annual Report on Form 10-K for the fiscal year ended June 30,
1996. See "Incorporation of Certain Documents by Reference". The summary
financial information for the years ended June 30, 1992, 1993 and 1994 has been
derived from the Company's consolidated financial statements contained in its
Annual Reports to Shareholders for the years 1993 and 1994, as adjusted for
certain reclassifications made to conform to the presentation for the year
ended June 30, 1996.
 
<TABLE>
<CAPTION>
                                         YEARS ENDED JUNE 30,
                                ----------------------------------------
                                 1992    1993     1994    1995    1996
                                ------- -------  ------- ------- -------
                                     (IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                             <C>     <C>     <C>      <C>     <C>     
OPERATING RESULTS:
Net sales.....................  $29,390 $30,498  $30,385 $33,482 $35,284
Cost of products sold.........   17,324  17,683   17,338  19,561  20,762
Earnings before income taxes
 and prior years' effect of
 accounting changes...........    2,885     349    3,346   4,000   4,669
Income taxes..................    1,013      80    1,135   1,355   1,623
Net earnings/(loss)(1)........    1,872    (656)   2,211   2,645   3,046
Net earnings/(loss) per common
 share(1).....................  $  2.62 $ (1.11) $  3.09 $  3.71 $  4.29
Net earnings/(loss) per common
 share assuming full
 dilution(1)..................  $  2.45 $  (.96) $  2.91 $  3.48 $  4.02
Average shares outstanding....    677.4   680.4    683.1   686.0   686.3
Ratio of earnings to fixed
 charges(2)...................      5.7     1.4      6.6     7.7     9.0
FINANCIAL POSITION
 (AT PERIOD END):
Working capital...............  $ 1,724 $ 1,688  $ 1,948 $ 2,194 $ 2,982
Total assets..................   24,025  24,935   25,535  28,125  27,730
Long-term debt................    5,223   5,174    4,980   5,161   4,670
Shareholders' equity..........    9,071   7,441    8,832  10,589  11,722
</TABLE>
- --------
(1)In 1993, net earnings and per share earnings include an after-tax charge of
   $1,746 or $2.57 per share for restructuring and an after-tax charge of $925
   or $1.36 per share for the prior years' effect of accounting changes.
 
(2)Earnings used to compute this ratio are earnings before income taxes and
   before fixed charges (excluding interest capitalized during the period) and
   after deducting undistributed earnings of equity method investees. Fixed
   charges consist of interest, whether expensed or capitalized, amortization
   of debt discount and expense, and one-third of all rent expense (considered
   representative of the interest factor).
 
RESULTS OF OPERATIONS: YEAR ENDED JUNE 30, 1996 COMPARED TO THE YEAR ENDED JUNE
30, 1995
 
  Worldwide net earnings for the year were $3,046 million, a 15% increase over
the prior year of $2,645 million. Current year results include settlement of
the Bankers Trust lawsuit, sale of the Company's share of a health care joint
venture, a reserve for estimated losses on a supply agreement entered into as
part of the previous divestiture of the commercial pulp business, and early
adoption of FASB Statement No. 121, covering recognition of impairment of long-
lived assets. Excluding these items, net earnings for the current year were
$3,031 million. The prior year results included a $50 million after-tax charge
for costs related to the earthquake in Kobe, Japan. Excluding the unusual items
in both years, net earnings grew 12%.
 
                                       4
<PAGE>
 
  Net earnings per share for the current year were $4.29, a 16% increase over
the prior year amount of $3.71. Excluding the unusual items in both years, net
earnings per share grew 13%.
 
  Worldwide net sales for the current year were $35,284 million, up 5%.
Worldwide unit volume increased 7%, with all geographic regions achieving
record volume levels.
 
  Worldwide gross margin for the current year was 41.2% compared to 41.6% in
the prior year. The current year was impacted by difficult economic conditions
in Mexico. Additionally, the early adoption of FASB Statement No. 121, which
provides new guidance on recognition of impaired assets, impacted the cost of
products sold by approximately $50 million.
 
  Worldwide marketing, research, and administrative expenses were $9,707
million compared to $9,677 million in the prior year. This represents 27.5% of
sales, compared with 28.9% in the prior year, and reflects the emphasis on
cost control, as well as benefits of the restructuring program. Additionally,
expenses were reduced in certain markets as the Company expanded its value
pricing and simplification of trade terms initiatives, which are designed to
provide better value to consumers, to countries outside the United States.
 
  Other income, net of expense, contributed $338 million before-tax in the
current year, including: a $120 million benefit to reverse the remaining
reserve previously established for two interest rate swap contracts following
settlement of a lawsuit against Bankers Trust; a $185 million gain on the sale
of the Company's 50% share of a health care joint venture to its venture
partner; and a $230 million charge to increase the reserve for estimated
losses on a supply agreement entered into as part of the previous sale of the
Company's commercial pulp business. In the prior year, other income was $244
million before-tax and contained a $77 million charge related to the Kobe,
Japan earthquake.
 
  Net earnings margin increased to 8.6% in the current year from 7.9% in the
prior year, including the effects of unusual items in both years. Excluding
the unusual items, it was 8.6% in the current year, up from 8.0% in the prior
year, reflecting unit volume growth and continued emphasis on cost control
through the Company's simplification and standardization programs.
 
                        DESCRIPTION OF DEBT SECURITIES
 
  The following description of the terms of the Debt Securities sets forth
certain general terms and provisions of the Debt Securities to which any
Prospectus Supplement may relate. The particular terms of the Debt Securities
offered by any Prospectus Supplement (the "Offered Debt Securities") and the
extent, if any, to which such general provisions may apply to the Debt
Securities so offered will be described in the Prospectus Supplement relating
to such Offered Debt Securities.
 
  The Offered Debt Securities are to be issued under an Indenture, dated as of
September 28, 1992 (the "Indenture"), between the Company and The First
National Bank of Chicago, as Trustee (the "Trustee"), a copy of which
Indenture is filed as an exhibit to the Registration Statement. The following
summaries of certain provisions of the Indenture do not purport to be complete
and are subject to, and are qualified in their entirety by reference to, all
provisions of the Indenture, including the definitions therein of certain
terms. Wherever particular provisions or defined terms of the Indenture are
referred to, such provisions or defined terms are incorporated herein by
reference. Certain defined terms in the Indenture are capitalized herein.
 
GENERAL
 
  The Debt Securities will be unsecured obligations of the Company.
 
                                       5
<PAGE>
 
  The Indenture does not limit the amount of Debt Securities that may be
issued thereunder and provides that Debt Securities may be issued thereunder
from time to time in one or more series.
 
  Reference is made to the Prospectus Supplement relating to the Offered Debt
Securities for the following terms, where applicable, of the Offered Debt
Securities: (1) the title of the Offered Debt Securities; (2) any limit on the
aggregate principal amount of the Offered Debt Securities; (3) the date or
dates on which the Offered Debt Securities will mature; (4) the rate or rates
(which may be fixed or variable) at which the Offered Debt Securities will
bear interest, if any, and the date or dates from which such interest will
accrue; (5) the dates on which such interest, if any, will be payable and the
Regular Record Dates for such Interest Payment Dates; (6) any mandatory or
optional sinking fund or analogous provisions; (7) the price at which, the
periods within which, and the terms and conditions upon which the Offered Debt
Securities may, pursuant to any optional or mandatory redemption provisions,
be redeemed at the option of the Company; (8) the terms and conditions upon
which the Offered Debt Securities may be repayable prior to final maturity at
the option of the holder thereof (which option may be conditional); (9) the
portion of the principal amount of the Offered Debt Securities, if other than
the principal amount thereof, payable upon acceleration of maturity thereof;
(10) the right of the Company to defease the Offered Debt Securities or
certain restrictive covenants and certain Events of Default under the
Indenture; (11) if other than in United States dollars, the currency or
currencies, including composite currencies, of payment of principal of and
premium, if any, and interest on the Offered Debt Securities (and federal
income tax consequences and other special considerations applicable to any
such Offered Debt Securities denominated in a currency or currencies other
than United States dollars); (12) any index used to determine the amount of
payments of principal of and premium, if any, and interest, if any, on the
Offered Debt Securities; (13) if the Offered Debt Securities will be issuable
only in the form of a Global Security as described under "Book-Entry Debt
Securities", the Depository or its nominee with respect to the Offered Debt
Securities and the circumstances under which the Global Security may be
registered for transfer or exchange in the name of a Person other than the
Depository or its nominee; and (14) any other terms of the Offered Debt
Securities. (Section 301)
 
  Unless otherwise indicated in the Prospectus Supplement relating to Offered
Debt Securities, principal of and premium, if any, and interest, if any, on
the Debt Securities will be payable, and the Debt Securities will be
exchangeable and transfers thereof will be registrable, at the office of the
Trustee at 14 Wall Street, 8th Floor, New York, New York 10005, provided that,
at the option of the Company, payment of interest may be made by: (1) wire
transfer on the date of payment in immediately available federal funds or next
day funds to an account specified by written notice to the Trustee from any
Holder of Debt Securities; (2) any similar manner that such Holder may
designate in writing to the Trustee; or (3) by check mailed to the address of
the Person entitled thereto as it appears in the Security Register. (Sections
301, 305 and 1002) Any payment of principal and premium, if any, and interest,
if any, required to be made on an Interest Payment Date, Redemption Date or at
Maturity which is not a Business Day need not be made on such day, but may be
made on the next succeeding Business Day with the same force and effect as if
made on the Interest Payment Date, Redemption Date or at Maturity, as the case
may be, and no interest shall accrue for the period from and after such
Interest Payment Date, Redemption Date or Maturity. (Section 113)
 
  Unless otherwise indicated in the Prospectus Supplement relating to Offered
Debt Securities, the Debt Securities will be issued only in fully registered
form, without coupons, in denominations of $1,000 or any integral multiple
thereof. (Section 302) No service charge will be made for any transfer or
exchange of the Debt Securities, but the Company may require payment of a sum
sufficient to cover any tax or other governmental charge payable in connection
therewith. (Section 305)
 
  Debt Securities may be issued under the Indenture as Original Issue Discount
Securities to be offered and sold at a substantial discount from their stated
principal amount. In addition, under Treasury Regulations it is possible that
Debt Securities which are offered and sold at their stated
 
                                       6
<PAGE>
 
principal amount would, under certain circumstances, be treated as issued at
an original issue discount for federal income tax purposes, and special rules
may apply to Debt Securities and Warrants which are considered to be issued as
"investment units". Federal income tax consequences and other special
considerations applicable to any such Original Issue Discount Securities (or
other Debt Securities treated as issued at an original issue discount) and to
"investment units" will be described in the Prospectus Supplement relating
thereto. "Original Issue Discount Security" means any security which provides
for an amount less than the principal amount thereof to be due and payable
upon a declaration of acceleration of the Maturity thereof upon the occurrence
of an Event of Default and the continuation thereof. (Section 101)
 
BOOK-ENTRY DEBT SECURITIES
 
  The Debt Securities of a series may be issued in the form of one or more
Global Securities that will be deposited with a Depository or its nominee
identified in the Prospectus Supplement relating to the Offered Debt
Securities. In such a case, one or more Global Securities will be issued in a
denomination or aggregate denominations equal to the portion of the aggregate
principal amount of Outstanding Debt Securities of the series to be
represented by such Global Security or Securities. Unless and until it is
exchanged in whole or in part for Debt Securities in definitive registered
form, a Global Security may not be registered for transfer or exchange except
as a whole by the Depository for such Global Security to a nominee of such
Depository and except in the circumstances described in the Prospectus
Supplement relating to the Offered Debt Securities. (Sections 204 and 305)
 
RESTRICTIVE COVENANTS
 
 RESTRICTIONS ON SECURED DEBT
 
  If the Company or any Domestic Subsidiary shall incur, assume or guarantee
any Debt secured by a Mortgage on any Principal Domestic Manufacturing
Property or on any shares of stock or debt of any Domestic Subsidiary, the
Company will secure, or cause such Domestic Subsidiary to secure, the Debt
Securities then outstanding equally and ratably with (or prior to) such Debt,
unless after giving effect thereto the aggregate amount of all such Debt so
secured, together with all Attributable Debt in respect of sale and leaseback
transactions involving Principal Domestic Manufacturing Properties, would not
exceed 5% of the Consolidated Net Tangible Assets of the Company and its
consolidated subsidiaries. The restriction will not apply to, and there shall
be excluded in computing secured Debt for the purpose of such restriction,
Debt secured by (a) Mortgages on property of, or on any shares of stock or
debt of, any corporation existing at the time such corporation becomes a
Domestic Subsidiary, (b) Mortgages in favor of the Company or a Domestic
Subsidiary, (c) Mortgages in favor of U.S. governmental bodies to secure
progress or advance payments, (d) Mortgages on property, shares of stock or
debt existing at the time of acquisition thereof (including acquisition
through merger or consolidation), purchase money Mortgages and construction
cost Mortgages and (e) any extension, renewal or refunding of any Mortgage
referred to in the foregoing clauses (a) through (d), inclusive. (Section
1004) The Indenture does not restrict the incurrence of unsecured debt by the
Company or its subsidiaries.
 
 RESTRICTIONS ON SALES AND LEASEBACKS
 
  Neither the Company nor any Domestic Subsidiary may enter into any sale and
leaseback transaction involving any Principal Domestic Manufacturing Property,
the completion of construction and commencement of full operation of which has
occurred more than 120 days prior thereto, unless (a) the Company or such
Domestic Subsidiary could incur a lien on such property under the restrictions
described above under "Restrictions on Secured Debt" in an amount equal to the
Attributable Debt with respect to the sale and leaseback transaction without
equally and ratably securing the Debt Securities then outstanding or (b) the
Company, within 120 days, applies to the retirement of its Funded Debt an
amount not less than the greater of (i) the net proceeds of the sale of the
Principal Domestic Manufacturing Property leased pursuant to such arrangement
or (ii) the fair value of the Principal Domestic Manufacturing Property so
leased (subject to credits for certain voluntary
 
                                       7
<PAGE>
 
retirements of Funded Debt). This restriction will not apply to any sale and
leaseback transaction (a) between the Company and a Domestic Subsidiary or
between Domestic Subsidiaries or (b) involving the taking back of a lease for
a period of less than three years. (Section 1005)
 
 CERTAIN DEFINITIONS
 
  The term "Attributable Debt" means the total net amount of rent (discounted
at 10% per annum compounded annually) required to be paid during the remaining
term of any lease. (Section 101)
 
  The term "Consolidated Net Tangible Assets" means the aggregate amount of
assets (less applicable reserves and other properly deductible items) after
deducting therefrom (a) all current liabilities and (b) all goodwill, trade
names, trademarks, patents, unamortized debt discount and expense and other
like intangibles, all as set forth on the most recent balance sheet of the
Company and its consolidated subsidiaries and computed in accordance with
generally accepted accounting principles. (Section 101)
 
  The term "Domestic Subsidiary" means a subsidiary of the Company except a
subsidiary which neither transacts any substantial portion of its business nor
regularly maintains any substantial portion of its fixed assets within the
United States or which is engaged primarily in financing the operations of the
Company and its subsidiaries outside the United States. (Section 101)
 
  The term "Funded Debt" means Debt having a maturity of, or by its terms
extendible or renewable for, a period of more than 12 months after the date of
determination of the amount thereof.
 
  The term "Principal Domestic Manufacturing Property" means any facility
(together with the land on which it is erected and fixtures comprising a part
thereof) used primarily for manufacturing or processing, located in the United
States, owned or leased by the Company or a subsidiary of the Company and
having a gross book value in excess of 3/4 of 1% of Consolidated Net Tangible
Assets, other than any such facility or portion thereof (i) which is a
pollution control or other facility financed by obligations issued by a State
or local governmental unit pursuant to Section 103(b)(4)(E), 103(b)(4)(F) or
103(b)(6) of the Internal Revenue Code of 1954, or any successor provision
thereof, or (ii) which, in the opinion of the Board of Directors of the
Company, is not of material importance to the total business conducted by the
Company and its subsidiaries as an entirety. (Section 101)
 
EVENTS OF DEFAULT
 
  The following are Events of Default under the Indenture with respect to Debt
Securities of any series: (a) failure to pay principal of or premium, if any,
on any Debt Security of that series when due; (b) failure to pay any interest
on any Debt Security of that series when due, continued for 30 days; (c)
failure to deposit any sinking fund payment, when due, in respect of any Debt
Security of that series; (d) failure to perform any other covenant of the
Company in the Indenture (other than a covenant included in the Indenture
solely for the benefit of a series of Debt Securities other than that series),
continued for 90 days after written notice as provided in the Indenture; (e)
certain events in bankruptcy, insolvency or reorganization; and (f) any other
Event of Default provided with respect to Debt Securities of that series.
(Section 501)
 
  If an Event of Default with respect to Outstanding Debt Securities of any
series shall occur and be continuing, either the Trustee or the Holders of at
least 25% in principal amount of the Outstanding Debt Securities of that
series may declare the principal amount (or, if the Debt Securities of that
series are Original Issue Discount Securities, such portion of the principal
amount as may be specified in the terms of that series) of all the Debt
Securities of that series to be due and payable immediately. At any time after
a declaration of acceleration with respect to Debt Securities of any series
has been made, but before a judgment or decree based on acceleration has been
obtained, the Holders of a
 
                                       8
<PAGE>
 
majority in principal amount of the Outstanding Debt Securities of that series
may, under certain circumstances, rescind and annul such acceleration.
(Section 502) For information as to waiver of defaults, see "Modification and
Waiver".
 
  Reference is made to the Prospectus Supplement relating to each series of
Offered Debt Securities which are Original Issue Discount Securities for the
particular provisions relating to acceleration of the Maturity of a portion of
the principal amount of such Original Issue Discount Securities upon the
occurrence of an Event of Default and the continuation thereof.
 
  The Indenture provides that the Trustee will be under no obligation, subject
to the duty of the Trustee during default to act with the required standard of
care, to exercise any of its rights or powers under the Indenture at the
request or direction of any of the Holders, unless such Holders shall have
offered to the Trustee reasonable indemnity. (Section 603) Subject to such
provisions for indemnification of the Trustee, the Holders of a majority in
principal amount of the Outstanding Debt Securities of any series will have
the right to direct the time, method and place of conducting any proceeding
for any remedy available to the Trustee, or exercising any trust or power
conferred on the Trustee, with respect to the Debt Securities of that series.
(Section 512)
 
  The Company will furnish to the Trustee annually a certificate as to
compliance by the Company with all conditions and covenants under the
Indenture. (Section 1007)
 
DEFEASANCE
 
  The Prospectus Supplement will state if any defeasance provision will apply
to the Offered Debt Securities.
 
 DEFEASANCE AND DISCHARGE
 
  The Indenture provides that, if applicable, the Company will be discharged
from any and all obligations in respect of the Debt Securities of any series
(except for certain obligations to register the transfer or exchange of Debt
Securities of such series, to replace stolen, lost or mutilated Debt
Securities of such series, to maintain paying agencies and to hold monies for
payment in trust) upon the deposit with the Trustee, in trust, of money and/or
U.S. Government Obligations (as defined) which through the payment of interest
and principal in respect thereof in accordance with their terms will provide
money in an amount sufficient to pay the principal of and premium, if any, and
each installment of interest on the Debt Securities of such series on the
Stated Maturity of such payments in accordance with the terms of the Indenture
and the Debt Securities of such series. Such a trust may only be established
if, among other things, (i) the Company has received from, or there has been
published by, the Internal Revenue Service a ruling to the effect that Holders
of the Debt Securities of such series will not recognize income, gain or loss
for federal income tax purposes as a result of such deposit, defeasance and
discharge and will be subject to federal income tax on the same amount and in
the same manner and at the same times as would have been the case if such
deposit, defeasance and discharge had not occurred, and (ii) the Company has
delivered to the Trustee an Opinion of Counsel (who may be an employee of or
counsel for the Company) to the effect that the Debt Securities of such
series, if then listed on the New York Stock Exchange, Inc., will not be
delisted as a result of such deposit, defeasance and discharge. (Section 403)
 
 DEFEASANCE OF CERTAIN COVENANTS AND CERTAIN EVENTS OF DEFAULT
 
  The Indenture provides that, if applicable, the Company may omit to comply
with any restrictive covenants in Sections 1004 (Limitation on Liens) and 1005
(Limitation on Sales and Leasebacks), and Section 501(4) (described in clause
(d) under "Events of Default") with respect to Sections 1004 and 1005 shall
not be deemed to be an Event of Default under the Indenture and the Debt
Securities of
 
                                       9
<PAGE>
 
any series, upon the deposit with the Trustee, in trust, of money and/or U.S.
Government Obligations (as defined) which through the payment of interest and
principal in respect thereof in accordance with their terms will provide money
in an amount sufficient to pay the principal of and premium, if any, and each
installment of interest on the Debt Securities of such series on the Stated
Maturity of such payments in accordance with the terms of the Indenture and
the Debt Securities of such series. The obligations of the Company under the
Indenture and the Debt Securities of such series other than with respect to
the covenants referred to above and the Events of Default other than the Event
of Default referred to above shall remain in full force and effect. Such a
trust may only be established if, among other things, the Company has
delivered to the Trustee an Opinion of Counsel (who may be an employee of or
counsel for the Company) to the effect that (i) the Holders of the Debt
Securities of such series will not recognize income, gain or loss for federal
income tax purposes as a result of such deposit and defeasance of certain
covenants and Events of Default and will be subject to federal income tax on
the same amount and in the same manner and at the same times as would have
been the case if such deposit and defeasance had not occurred, and (ii) the
Debt Securities of such series, if then listed on the New York Stock Exchange,
Inc., will not be delisted as a result of such deposit and defeasance.
(Section 1006)
 
 DEFEASANCE AND CERTAIN OTHER EVENTS OF DEFAULT
 
  In the event the Company exercises its option to omit compliance with
certain covenants of the Indenture with respect to the Debt Securities of any
series as described above and the Debt Securities of such series are declared
due and payable because of the occurrence of any Event of Default other than
the Event of Default described in clause (d) under "Events of Default", the
amount of money and U.S. Government Obligations on deposit with the Trustee
will be sufficient to pay amounts due on the Debt Securities of such series at
the time of their Stated Maturity but may not be sufficient to pay amounts due
on the Debt Securities of such series at the time of the acceleration
resulting from such Event of Default. However, the Company shall remain liable
for such payments.
 
MODIFICATION AND WAIVER
 
  Modifications and amendments of the Indenture may be made by the Company and
the Trustee with the consent of the Holders of 66 2/3% in principal amount of
the Outstanding Debt Securities of each series affected by such modification
or amendment; provided, however, that no such modification or amendment may,
without the consent of the Holder of each Outstanding Debt Security affected
thereby, (a) change the Stated Maturity of the principal of, or any
installment of principal of or interest on, any Debt Security, (b) reduce the
principal amount of, or the premium, if any, or interest, if any, on, any Debt
Security, (c) reduce the amount of principal of an Original Issue Discount
Security payable upon acceleration of the Maturity thereof, (d) change the
place or currency of payment of principal of, or premium, if any, or interest,
if any, on, any Debt Security, (e) impair the right to institute suit for the
enforcement of any payment on or with respect to any Debt Security, or (f)
reduce the percentage in principal amount of Outstanding Debt Securities of
any series, the consent of the Holders of which is required for modification
or amendment of the Indenture or for waiver of compliance with certain
provisions of the Indenture or for waiver of certain defaults. (Section 902)
 
  The Holders of 66 2/3% in principal amount of the Outstanding Debt
Securities of any series may on behalf of the Holders of all Debt Securities
of that series waive, insofar as that series is concerned, compliance by the
Company with certain restrictive provisions of the Indenture. (Section 1008)
The Holders of a majority in principal amount of the Outstanding Debt
Securities of any series may on behalf of the Holders of all Debt Securities
of that series waive any past default under the Indenture with respect to that
series, except a default in the payment of the principal of or premium, if
any, or interest on any Debt Security of that series or in respect of a
provision which under the Indenture cannot be modified or amended without the
consent of the Holder of each Outstanding Debt Security of that series
affected. (Section 513)
 
                                      10
<PAGE>
 
CONSOLIDATION, MERGER AND SALE OF ASSETS
 
  The Company, without the consent of any Holders of Outstanding Debt
Securities, may consolidate or merge with or into, or transfer or lease its
assets as an entirety to, any Person, provided that (i) the Person (if other
than the Company) formed by such consolidation or into which the Company is
merged or which acquires or leases the assets of the Company substantially as
an entirety is organized and existing under the laws of any United States
jurisdiction and assumes the Company's obligations on the Debt Securities and
under the Indenture, (ii) after giving effect to such transaction no Event of
Default, and no event which, after notice or lapse of time or both, would
become an Event of Default, shall have happened and be continuing (provided
that a transaction will only be deemed to be in violation of this condition
(ii) as to any series of Debt Securities as to which such Event of Default or
such event shall have occurred and be continuing), and (iii) certain other
conditions are met. (Article Eight)
 
REGARDING THE TRUSTEE
 
  The First National Bank of Chicago is the Trustee under the Indenture. The
First National Bank of Chicago is also a depositary of the Company and has
performed other services for the Company and its subsidiaries in the normal
course of its business.
 
                            DESCRIPTION OF WARRANTS
 
  The following description of the terms of the Warrants sets forth certain
general terms and provisions of the Warrants to which any Prospectus
Supplement may relate. The particular terms of the Warrants offered by any
Prospectus Supplement (the "Offered Warrants") and the extent, if any, to
which such general provisions may apply to the Warrants so offered will be
described in the Prospectus Supplement relating to such Offered Warrants.
 
  The Company may issue Warrants for the purchase of Debt Securities, Warrants
to buy or sell debt securities of or guaranteed by the United States
("Government Debt Securities"), Warrants to buy or sell foreign currencies,
currency units or units of a currency index or currency basket, Warrants to
buy or sell units of a stock index or stock basket and Warrants to buy and
sell a commodity or a commodity index. Warrants may be issued independently or
together with any Debt Securities offered by any Prospectus Supplement and may
be attached to or separate from such Debt Securities. The Warrants will be
settled either through physical delivery or through payment of a cash
settlement value as set forth herein and in any applicable Prospectus
Supplement. The Offered Warrants will be issued under a Warrant Agreement to
be entered into between the Company and a bank or trust company, as Warrant
Agent, all as set forth in the Prospectus Supplement relating to the
particular issue of Warrants. The Warrant Agent will act solely as an agent of
the Company in connection with the Warrant Certificates and will not assume
any obligation or relationship of agency or trust for or with any holders of
Warrant Certificates or beneficial owners of Warrants. The following summaries
of certain provisions of the forms of Warrant Agreement do not purport to be
complete and are subject to, and are qualified in their entirety by reference
to the provisions of the forms of Warrant Agreement (including the forms of
Warrant Certificates), copies of which are filed as an exhibit to the
Registration Statement.
 
GENERAL
 
  The Prospectus Supplement will describe the following terms of the Offered
Warrants (to the extent such terms are applicable to such Warrants): (i) the
offering price; (ii) the currency, currency unit, currency index or currency
basket based on or relating to currencies (including ECU) for which Warrants
may be purchased; (iii) the date on which the right to exercise the Warrants
shall commence and the date on which such right shall expire; (iv) whether the
Warrant Certificates will be issuable in definitive registered form or global
form or both; (v) federal income tax consequences; (vi) whether the
 
                                      11
<PAGE>
 
Warrant is for Debt Securities, Government Debt Securities, currencies,
currency units, currency indices or currency baskets, stock indices, stock
baskets, commodities, commodity indices or such other index or reference as
therein described; and (vii) any other terms of the Warrants, including any
terms which may be required or advisable under United States laws or
regulations.
 
  If the Offered Warrants are to purchase Debt Securities, the Prospectus
Supplement will also describe (a) the designation, aggregate principal amount,
currency, currency unit or currency basket of denomination and other terms of
the Debt Securities purchasable upon exercise of the Offered Warrants; (b) the
designation and terms of the Debt Securities with which the Offered Warrants
are issued and the number of Offered Warrants issued with each such Debt
Security; (c) the date on and after which the Offered Warrants and the related
Debt Securities will be separately transferable; and (d) the principal amount
of Debt Securities purchasable upon exercise of one Offered Warrant and the
price at which and currency, currency unit or currency basket in which such
principal amount of Debt Securities may be purchased upon such exercise.
 
  If the Offered Warrants are to buy or sell Government Debt Securities or a
foreign currency, currency unit, currency index or currency basket, such
Offered Warrants will be listed on a national securities exchange and the
Prospectus Supplement will describe the amount and designation of the
Government Debt Securities or currency, currency unit, currency index or
currency basket, as the case may be, subject to each Offered Warrant, whether
such Offered Warrants provide for cash settlement or delivery of the
Government Debt Securities or foreign currency, currency unit, units of the
currency index or currency basket upon exercise, and the national securities
exchange on which the Offered Warrants will be listed.
 
  If the Offered Warrants are Offered Warrants on a stock index or a stock
basket, such Offered Warrants will provide for payment of an amount in cash
determined by reference to increases or decreases in such stock index or stock
basket and will be listed on a national securities exchange, and the
Prospectus Supplement will describe the terms of the Offered Warrants, the
stock index or stock basket covered by the Offered Warrants and the market to
which such stock index or stock basket relates, and the national securities
exchange on which the Offered Warrants will be listed.
 
  If the Offered Warrants are Offered Warrants on a commodity or commodity
index, such Offered Warrants will provide for cash settlement or delivery of
the particular commodity or commodities and such Offered Warrants will be
listed on a national securities exchange. The Prospectus Supplement will
describe the terms of the Offered Warrants, the commodity or commodity index
covered by the Offered Warrants and the market, if any, to which such
commodity or commodity index relates and the national securities exchange on
which the Warrants will be listed.
 
  Warrant Certificates may be exchanged for new Warrant Certificates of
different denominations, may (if in registered form) be presented for
registration of transfer, and may be exercised at the corporate trust office
of the Warrant Agent or any other office indicated in the Prospectus
Supplement. Warrants to buy or sell Government Debt Securities or a foreign
currency, currency unit, currency index or currency basket, and Warrants on
stock indices or stock baskets or on commodities or commodity indices, may be
issued in the form of a single Global Warrant Certificate, registered in the
name of the nominee of the depository of the Warrants, or may initially be
issued in the form of definitive certificates that may be exchanged, on a
fixed date, or on a date or dates selected by the Company, for interests in a
Global Warrant Certificate, as set forth in the applicable Prospectus
Supplement. Prior to the exercise of their Warrants, holders of Warrants to
purchase Debt Securities will not have any of the rights of holders of the
Debt Securities purchasable upon such exercise, including the right to receive
payments of principal of, premium, if any, or interest, if any, on the Debt
Securities purchasable upon such exercise or to enforce covenants in the
Indenture.
 
 
                                      12
<PAGE>
 
EXERCISE OF WARRANTS
 
  Each Warrant will entitle the holder to purchase such principal amount of
Debt Securities or buy or sell such amount of Government Debt Securities or of
a currency, currency unit, currency index or currency basket, stock index or
stock basket, commodity or commodities at such exercise price, or receive such
settlement value in respect of such amount of Government Debt Securities or of
a currency, currency unit, currency index or currency basket, stock index or
stock basket, commodity or commodity index, as shall in each case be set forth
in or calculable from, the Prospectus Supplement relating to the Warrants or
as otherwise set forth in the Prospectus Supplement. Warrants may be exercised
at any time up to 3:00 P.M. New York time on the date set forth in the
Prospectus Supplement relating to such Warrants or as may be otherwise set
forth in the Prospectus Supplement. After such time on that date (or such
later date to which such date may be extended by the Company), unexercised
Warrants will become void.
 
  Subject to any restrictions and additional requirements that may be set
forth in the Prospectus Supplement relating thereto, Warrants may be exercised
by delivery to the Warrant Agent of the Warrant Certificate evidencing such
Warrants properly completed and duly executed and of payment as provided in
the Prospectus Supplement of the amount required to purchase the Debt
Securities, or (except in the case of Warrants providing for cash settlement)
payment for or delivery of the Government Debt Securities or currency,
currency unit, currency index, currency basket, stock index, stock basket,
commodity or commodities index as the case may be, purchased or sold upon such
exercise. Warrants will be deemed to have been exercised upon receipt of such
Warrant Certificate and any such payment, if applicable, at the corporate
trust office of the Warrant Agent or any other office indicated in the
Prospectus Supplement and the Company will, as soon as practicable thereafter,
issue and deliver the Debt Securities purchasable upon such exercise, or buy
or sell such Government Debt Securities or currency, currency unit, currency
index or currency basket, stock index or stock basket, commodity or
commodities or pay the settlement value in respect of such Warrants. If fewer
than all of the Warrants represented by such Warrant Certificate are
exercised, a new Warrant Certificate will be issued for the remaining amount
of the Warrants.
 
                             PLAN OF DISTRIBUTION
 
  The Company may sell Debt Securities and Warrants to or through
underwriters, and also may sell Debt Securities and Warrants directly to other
purchasers or through agents. Such underwriters may also act as agents.
 
  The distribution of the Debt Securities and Warrants, if any, may be
effected from time to time in one or more transactions at a fixed price or
prices, which may be changed, or at market prices prevailing at the time of
sale, at prices related to such prevailing market prices or at negotiated
prices.
 
  In connection with the sale of Debt Securities and Warrants, if any,
underwriters may receive compensation from the Company or from purchasers of
Debt Securities and Warrants, if any, for whom they may act as agents, in the
form of discounts, concessions or commissions. Underwriters may sell Debt
Securities and Warrants, if any, to or through dealers, and such dealers may
receive compensation in the form of discounts, concessions or commissions from
the underwriters and/or commissions from the purchasers for whom they may act
as agents. Underwriters, dealers and agents that participate in the
distribution of Debt Securities and Warrants, if any, may be deemed to be
underwriters, and any discounts or commissions received by them from the
Company and any profit on the resale of Debt Securities and Warrants, if any,
by them may be deemed to be underwriting discounts and commissions, under the
Securities Act of 1933, as amended (the "Act"). Any such underwriter or agent
will be identified, and any such compensation received from the Company will
be described, in the Prospectus Supplement.
 
 
                                      13
<PAGE>
 
  Under agreements which may be entered into by the Company, underwriters and
agents who participate in the distribution of Debt Securities and Warrants, if
any, may be entitled to indemnification by the Company against certain
liabilities, including liabilities under the Act.
 
  If so indicated in the Prospectus Supplement, the Company will authorize
underwriters or other persons acting as the Company's agents to solicit offers
by certain institutions to purchase Debt Securities and Warrants, if any, from
the Company pursuant to contracts providing for payment and delivery on a
future date. Institutions with which such contracts may be made include
commercial and savings banks, insurance companies, pension funds, investment
companies, educational and charitable institutions and others, but in all cases
such institutions must be approved by the Company. The obligations of any
purchaser under any such contract will be subject to the condition that the
purchase of the Offered Debt Securities and Offered Warrants, if any, shall not
at the time of delivery be prohibited under the laws of the jurisdiction to
which such purchaser is subject. The underwriters and such other agents will
not have any responsibility in respect of the validity or performance of such
contracts.
 
                                 LEGAL OPINIONS
 
  Unless otherwise indicated in the Prospectus Supplement relating to Offered
Debt Securities and Offered Warrants, if any, the validity of Offered Debt
Securities and Offered Warrants, if any, will be passed upon for the Company by
Terry L. Overbey, Esq., Secretary and Associate General Counsel, The Procter &
Gamble Company, One Procter & Gamble Plaza, Cincinnati, Ohio 45202, and for the
underwriters or agents, as the case may be, by Fried, Frank, Harris, Shriver &
Jacobson (a partnership including professional corporations), One New York
Plaza, New York, New York 10004. Mr. Overbey may rely as to matters of New York
law upon the opinion of Fried, Frank, Harris, Shriver & Jacobson, and Fried,
Frank, Harris, Shriver & Jacobson may rely as to matters of Ohio law upon the
opinion of Mr. Overbey. Fried, Frank, Harris, Shriver & Jacobson from time to
time performs legal services for the Company.
 
                                    EXPERTS
 
  The consolidated financial statements incorporated in this Prospectus by
reference from the Company's Annual Report on Form 10-K have been audited by
Deloitte & Touche LLP, independent auditors, as stated in their report, which
is incorporated herein by reference, and has been so incorporated in reliance
upon such report given upon the authority of that firm as experts in auditing
and accounting.
 
                                       14
<PAGE>
 
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 NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS SUPPLEMENT OR
THE PROSPECTUS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS
MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED. THIS PROSPECTUS SUPPLEMENT
AND THE PROSPECTUS DO NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF
AN OFFER TO BUY ANY SECURITIES OTHER THAN THE SECURITIES TO WHICH IT RELATES
OR AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY SUCH SECURITIES IN
ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR SOLICITATION IS UNLAWFUL. NEITHER THE
DELIVERY OF THIS PROSPECTUS SUPPLEMENT OR THE PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE
HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF OR THAT
THE INFORMATION CONTAINED HEREIN OR THEREIN IS CORRECT AS OF ANY TIME
SUBSEQUENT TO THE DATE OF SUCH INFORMATION.
 
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                               TABLE OF CONTENTS
 
                             PROSPECTUS SUPPLEMENT
 
<TABLE>
<S>                                                                         <C>
                                                                            PAGE
                                                                            ----
Summary Consolidated Financial
 Information...............................................................  S-2
Description of the Notes...................................................  S-3
Underwriting ..............................................................  S-6
</TABLE>
 
                                  PROSPECTUS
 
<TABLE>
<S>                                                                          <C>
Available Information.......................................................   2
Incorporation of Certain Documents
 By Reference...............................................................   2
The Company.................................................................   3
Use of Proceeds.............................................................   3
Summary Financial Information...............................................   4
Description of Debt Securities..............................................   5
Description of Warrants.....................................................  11
Plan of Distribution........................................................  13
Legal Opinions..............................................................  14
Experts.....................................................................  14
</TABLE>
 
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                                 $750,000,000
 
                                      THE
                           PROCTER & GAMBLE COMPANY
 
 
                                  5.25% NOTES
                            DUE SEPTEMBER 15, 2003
 
                                  -----------
 
                                     LOGO
 
                                  -----------
 
 
                             GOLDMAN, SACHS & CO.
 
                               J.P. MORGAN & CO.
 
                              ABN AMRO ROTHSCHILD
                      A DIVISION OF ABN AMRO INCORPORATED
 
                         BANCAMERICA SECURITIES, INC.
 
                             CHASE SECURITIES INC.
 
                           CITICORP SECURITIES, INC.
 
                           DEUTSCHE BANK SECURITIES
 
                              MERRILL LYNCH & CO.
 
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