PROCTER & GAMBLE CO
11-K, 1998-06-25
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    Form 11-K

\X\ ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1997, OR
\ \ FOR TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE TRANSITION PERIOD FROM ____________ TO _______________


Commission file number 001-00434

A.  Full title of the plan and the address of the plan, if different from that
    of the issuer named below:  Richardson-Vicks Savings Plan, The Procter &
    Gamble Company, Two Procter & Gamble Plaza, Cincinnati, Ohio  45202.

B.  Name of issuer of the securities held pursuant to the plan and the address
    of its principal executive office:  The Procter & Gamble Company, One
    Procter & Gamble Plaza, Cincinnati, Ohio  45202.



REQUIRED INFORMATION

Item 4.  Plan Financial Statements and Schedules Prepared in Accordance With
         the Financial Reporting Requirements of ERISA



                         RICHARDSON-VICKS SAVINGS PLAN

                    FINANCIAL STATEMENTS FOR THE YEARS ENDED
                  DECEMBER 31, 1997 and 1996 AND SUPPLEMENTAL
                      SCHEDULE AS OF DECEMBER 31, 1997 AND
                          INDEPENDENT AUDITORS' REPORT




RICHARDSON-VICKS SAVINGS PLAN

TABLE OF CONTENTS
- ------------------------------------------------------------------------------

                                                                 Page

INDEPENDENT AUDITORS' REPORT                                       1

FINANCIAL STATEMENTS:

  Statements of Net Assets Available for Benefits
    as of December 31, 1997 and 1996                               2

  Statements of Changes in Net Assets Available
    for Benefits for the Years Ended
    December 31, 1997 and 1996                                     3

  Notes to Financial Statements for the Years Ended
    December 31, 1997 and 1996                                     4

SUPPLEMENTAL SCHEDULE - Assets Held for Investment
  (Item 27a of Form 5500), December 31, 1997                       11

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules were omitted because of
  the absence of conditions under which they are required or due to their
  inclusion in information filed by The Procter & Gamble Master Savings Trust:

  Reportable Transactions for the Year Ended December 31, 1997

  Assets Acquired and Disposed of Within the Plan Year

  Party-in-Interest Transactions

  Obligations in Default

  Leases in Default




DELOITTE &
  TOUCHE LLP
- ------------            ------------------------------------------------------
                        250 East Fifth Street        Telephone: (513) 784-7100
                        P.O. Box 5340
                        Cincinnati, Ohio 45201-5340



INDEPENDENT AUDITORS' REPORT

To The Procter & Gamble Master Savings Plan Committee:

We have audited the accompanying statements of net assets available for benefits
of the Richardson-Vicks Savings Plan ("the Plan") as of December 31, 1997 and
1996, and the related statements of changes in net assets available for benefits
for the years then ended. These financial statements are the responsibility of
the Plan's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of December 31,
1997 and 1996, and the changes in net assets available for benefits for the
years then ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule listed in the
Table of Contents is presented for the purpose of additional analysis and is not
a required part of the basic financial statements, but is supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosure under the Employee Retirement Income Security Act of
1974. The schedule is the responsibility of the Plan's management. Such schedule
has been subjected to the auditing procedures applied in our audit of the basic
1997 financial statements, and, in our opinion, is fairly stated in all material
respects in relation to the basic financial statements taken as a whole.

/S/DELOITTE & TOUCHE LLP
- --------------------------
Deloitte & Touche LLP
May 8, 1998


- -----------------
Deloitte Touche
Tohmatsu
International
- -----------------




<TABLE>
RICHARDSON-VICKS SAVINGS PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS AS OF
DECEMBER 31, 1997 AND 1996
- -----------------------------------------------------------------------------
<CAPTION>

                                          1997           1996

<S>                                   <C>               <C>
INVESTMENTS, At fair value:
  Investment in The Procter and
   Gamble Master Savings Trust        $60,410,915       $48,931,041
  Loans to Participants                   236,060           247,002
                                      -----------       -----------
     Total investments                 60,646,975        49,178,043

INTEREST RECEIVABLE                        16,171             4,685


NET ASSETS AVAILABLE FOR
 BENEFITS                             $60,663,146       $49,182,728
                                      ===========       ===========

See notes to financial statements.
</TABLE>




<TABLE>
RICHARDSON-VICKS SAVINGS PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED DECEMBER 31, 1997 AND 1996
- -----------------------------------------------------------------------------
<CAPTION>

                                         1997              1996
<S>                                     <C>              <C>

ADDITIONS:
  Investment income:
    Equity in net earnings
     of The Procter and Gamble
     Master Savings Trust               $15,839,539      $ 8,753,805
    Interest income                          18,060           15,782
                                        -----------      -----------
    Total investment income              15,857,599        8,769,587
  Transfer from unaffiliated plan                              1,564
                                        -----------      -----------
       Total additions                   15,857,599        8,771,151
                                        -----------      -----------

DEDUCTIONS - Distributions to
  participants                            4,377,181        4,090,109
                                        -----------      -----------

NET INCREASE                             11,480,418        4,681,042

NET ASSETS AVAILABLE FOR  BENEFITS:
  Beginning of year                      48,182,728       44,501,686
                                        -----------      -----------

  End of year                           $60,663,146      $49,182,728
                                        ===========      ===========

See notes to financial statements.
</TABLE>




RICHARDSON-VICKS SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 1997 AND 1996
- -----------------------------------------------------------------------------

1.       PLAN DESCRIPTION

         The following brief description of the Richardson-Vicks Savings Plan
         ("Plan") is provided for general information purposes only.
         Participants should refer to the Plan agreement for more complete
         information.

         GENERAL - The Plan is a defined contribution plan established by
         Richardson-Vicks Inc. ("Company") to provide a means for eligible
         employees to supplement their retirement income. The Company is a
         wholly-owned subsidiary of The Procter & Gamble Company ("Parent"). The
         Plan assets are held in a combined trust account with the assets of
         other Parent defined contribution plans (see Note 4). Each of the plans
         has a proportionate and undivided ownership interest in the trust
         assets. The Plan is subject to the provisions of the Employee
         Retirement Income Security Act of 1974 (ERISA).

         CONTRIBUTIONS - Effective December 31, 1987, both employee and employer
         contributions to the Plan were suspended and all participants became
         fully vested. Plan participants became eligible to participate in The
         Procter & Gamble Profit Sharing Trust and Employee Stock Ownership Plan
         effective December 31, 1987.

         DISTRIBUTIONS - The Plan provides for benefits to be paid upon
         retirement, disability, death, or separation other than retirement as
         defined by the Plan document. Plan benefits may be made in a lump sum
         of cash or shares of common stock or in installment payments over a
         period not to exceed 120 months. Retired or terminated employees shall
         commence benefit payments upon attainment of age 70 1/2.

         WITHDRAWALS - A participant may withdraw any portion of after-tax
         contributions once in any six-month period.  Participants who have
         attained age 59 1/2 or have demonstrated financial hardship may
         withdraw all or any portion of their before-tax contributions once in
         any six-month period.

         PLAN TERMINATION - Although it has not expressed any intent to do so,
         the Company has the right under the Plan to terminate the Plan subject
         to the provisions of ERISA.

         ADMINISTRATION - The Plan is administered by the Master Savings Plan
         Committee consisting of three members appointed by the Board of
         Directors of the Parent, except for duties specifically vested in the
         trustee, who is also appointed by the Board of Directors of the Parent.

         TRANSFER FROM UNAFFILIATED PLAN - Amounts represent account balances of
         Company employees transferred from unaffiliated Parent plans.

         LOANS - The Plan has a loan feature under which active participants may
         borrow up to 50% of the current value of their vested account values
         exclusive of amounts attributable to Company contributions (up to a
         maximum of $50,000). Loans are repaid via payroll deduction over a
         period of up to five years, except for loans used to purchase a primary
         residence which are repaid via payroll deduction over a period of up to
         10 years. Principal and interest paid is credited to applicable funds
         in the borrower's account. Former Company employees with deferred
         balances may not borrow against their accounts. Upon participant
         termination or retirement, the outstanding loan balance is treated as a
         distribution to the participant.

         PARTICIPANT ACCOUNTS AND INVESTMENT OPTIONS - Each participant's
         account is credited with an allocation of the Plan's earnings or
         losses. The benefit to which a participant is entitled is limited to
         the benefit that can be provided from the participant's account.
         Participants may allocate their account balances in one or all of the
         following investment options offered by the Plan (Note 4):

                  RESERVE FUND - A fund investing in short to medium length
                  maturity, interest-bearing instruments.

                  COMPANY STOCK FUND - A fund investing in shares of The Procter
                  & Gamble Company common stock.

                  MANAGED BOND FUND - A fund investing in a diversified
                  portfolio of publicly and privately traded corporate,
                  government, international and mortgage backed bonds.

                  LARGE COMPANY FUND - A fund investing in equity securities of
                  approximately 300 domestic, large company stocks.

                  DIVERSIFIED FUND - A fund investing in a balanced portfolio
                  consisting of both equity and fixed securities.

                  INTERNATIONAL EQUITY FUND - A fund investing in a diversified
                  portfolio of equity securities of foreign corporations.

                  SMALL COMPANY FUND - A fund investing in a portfolio of equity
                  securities issued by small companies.




<TABLE>
The activity and balances in the funds are summarized as follows for the years
ended December 31, 1997 and 1996:
<CAPTION>
                                                         INTERNA-
                COMPANY       LARGE         SMALL        TIONAL                                  MANAGED      LOANS TO
                STOCK         COMPANY       COMPANY      EQUITY       RESERVE       DIVERSIFIED  BOND         PARTICI-
                FUND          FUND          FUND         FUND         FUND          FUND         FUND         PANTS     TOTAL

<S>             <C>           <C>           <C>          <C>          <C>           <C>          <C>          <C>       <C>
Net assets
 available
 for benefits,
 December 31,
 1995           $18,945,814   $ 7,565,045                             $12,076,227   $4,339,426   $1,367,376   $207,798  $44,501,686

Equity in net
 earnings of
 The Procter
 & Gamble
 Master
 Savings
 Trust            5,681,254     1,782,355   $   46,752   $   16,452       592,690      565,576       68,726               8,753,805

Interest
 income                                                                                                         15,782       15,782

Transfer from
 unaffiliated
 plan                                                                                                            1,564        1,564

Distributions
 to
 participants    (1,665,156)     (625,309)                             (1,110,209)   (610,772)     (73,934)    (4,729)  (4,090,109)

Transfer
 between funds    1,095,772       248,890       689,239     748,079    (1,972,917)   (377,445)    (430,666)       (952)
                 ----------   -----------    ----------   ---------   ----------   ----------    ---------   ---------  -----------

Net assets
 available
 for benefits,
 December 31,
 1996            24,057,684     8,970,981      735,991      764,531     9,585,791    3,916,785      931,502    219,463   49,182,728

Equity in net
 earnings of
 The Procter
 & Gamble
 Master
 Savings
 Trust           11,562,994     2,823,320      231,710       20,018       426,419      684,059       91,019              15,839,539

Interest
 income                                                                                                         18,060       18,060

Distributions
 to
 participants    (2,183,467)     (626,049)     (42,426)     (17,185)     (861,962)    (515,910)    (111,439)   (18,743)  (4,377,181)

Transfer
 between funds      (89,879)      230,349      274,009      296,288      (989,605)     114,577      139,203     25,058
                -----------   -----------   ----------   ----------   -----------   ----------   ----------   --------  -----------

Net assets
 available
 for benefits,
 December 31,
 1997           $33,347,332   $11,398,601   $1,199,284   $1,063,652   $ 8,160,643   $4,199,511   $1,050,285   $243,838  $60,663,146
                ===========   ===========   ==========   ==========   ===========   ==========   ==========   ========  ===========
</TABLE>




2.       SIGNIFICANT ACCOUNTING POLICIES

         BASIS OF ACCOUNTING - The accompanying financial statements have been
         prepared on an accrual basis of accounting and the Plan's net assets
         and transactions are recorded at fair value. The Plan's investment in
         The Procter & Gamble Company common stock is valued at the closing
         price on an established security exchange. The Plan's investment funds
         (funds), are valued by the fund manager, J.P. Morgan Investment
         Management, Inc., based upon the fair value of the funds' underlying
         investments. Income from investments is recognized when earned and is
         allocated to each plan participating in The Procter & Gamble Master
         Savings Trust (Master Trust) and each participant's account by PNC
         Bank, Ohio, N.A. (PNC Bank), the trustee of the Plan.

         EXPENSES OF THE PLAN - Trustee fees and other expenses of the Plan are
         paid by the Parent.

         USE OF ESTIMATES - The preparation of financial statements in
         conformity with generally accepted accounting principles requires
         management to make estimates and assumptions that affect the amounts
         reported in the financial statements and accompanying notes. Actual
         results could differ from those estimates.

         RECLASSIFICATIONS - Certain prior year amounts have been reclassified
         to conform with 1997 classifications.

3.       INCOME TAX STATUS

         The Internal Revenue Service (IRS) has determined and informed the
         Company by letter dated February 13, 1996, that the Plan and related
         trust are designed in accordance with applicable sections of the
         Internal Revenue Code (IRC). The plan administrator believes that the
         Plan is designed and is currently being operated in compliance with the
         applicable provisions of the IRC as of December 31, 1997 and 1996.

4.       INTEREST IN MASTER TRUST

         Effective January 1, 1993, the Parent formed the Master Trust in
         accordance with a master trust agreement with PNC Bank.

         Use of a master trust permits the commingling of investments that fund
         various Parent-sponsored benefit plans for investment and
         administrative purposes. Although assets are commingled in the Master
         Trust, PNC Bank maintains records for the purpose of allocating
         contributions and changes in net assets of the Master Trust to both
         participating plans and individual participant accounts based upon each
         plan's or participant's proportionate interest in the Master Trust. The
         following represents the 1997 and 1996 audited financial information
         regarding the net assets and investment income of the Master Trust:




<TABLE>
Assets of the Master Trust at December 31, 1997 are summarized as follows:
<CAPTION>
                                          LARGE        SMALL       INTERNATIONAL                            MANAGED
                             COMPANY      COMPANY      COMPANY     EQUITY         RESERVE      DIVERSIFIED  BOND
                             STOCK FUND   FUND         FUND        FUND           FUND         FUND         FUND        TOTAL
<S>                          <C>          <C>          <C>         <C>            <C>          <C>          <C>         <C>
Investments, at fair value   $75,945,362  $60,121,937  $4,728,540  $2,629,430     $28,051,469  $33,669,298  $5,858,170  $211,004,206
Accrued interest and
 dividends                         6,317          141          22          16             380          101          26         7,003
                             -----------  -----------  ----------  ----------     -----------  -----------  ----------  ------------

Total                        $75,951,679  $60,122,078  $4,728,562  $2,629,446     $28,051,849  $33,669,399  $5,858,196  $211,011,209
                             ===========  ===========  ==========  ==========     ===========  ===========  ==========  ============

Plan's investment in
 Master Trust                $33,588,394  $11,281,360  $1,237,656  $1,058,424     $ 8,047,160  $ 4,160,771  $1,037,150  $ 60,410,915
                             ===========  ===========  ==========  ==========     ===========  ===========  ==========  ============

Plan's percentage ownership
 interest in Master Trust            44%          19%         26%         40%             29%          12%         18%           29%
                             ===========  ===========  ==========  ==========     ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investments, at fair value, held by the Master Trust at December 31, 1997 are
summarized as follows:
<CAPTION>

                                       LARGE        SMALL       INTERNATIONAL                            MANAGED
                          COMPANY      COMPANY      COMPANY     EQUITY         RESERVE      DIVERSIFIED  BOND
                          STOCK FUND   FUND         FUND        FUND           FUND         FUND         FUND        TOTAL

<S>                       <C>          <C>          <C>         <C>            <C>          <C>          <C>         <C>
The Procter & Gamble
 Company common stock     $78,844,561                                                                                $ 78,844,561
Mutual funds                           $60,121,830  $4,728,479  $2,629,377     $27,988,957  $33,669,235  $5,858,117   134,995,995
Short-term investments      1,100,801          107          61          53          62,512           63          53     1,163,650
                          -----------  -----------  ----------  ----------     -----------  -----------  ----------  ------------

Total investments
 at fair value            $75,945,362  $60,121,937  $4,728,540  $2,629,430     $28,051,469  $33,669,298  $5,858,170  $211,004,206
                          ===========  ===========  ==========  ==========     ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1997 is
summarized as follows:
<CAPTION>

                                         LARGE        SMALL     INTERNATIONAL                           MANAGED
                            COMPANY      COMPANY      COMPANY   EQUITY         RESERVE     DIVERSIFIED  BOND
                            STOCK FUND   FUND         FUND      FUND           FUND        FUND         FUND        TOTAL

<S>                         <C>          <C>          <C>       <C>            <C>         <C>          <C>         <C>
Net appreciation in fair
 value of investments       $22,915,525  $15,017,239  $817,130  $52,370        $1,468,561  $5,581,761   $520,449    $46,373,035
Dividends                       836,156                                                                                 836,156
Interest                         56,289                                             3,197                                59,486
                            -----------  -----------  --------  -------        ----------  ----------   --------    -----------

Total                       $23,807,970  $15,017,239  $817,130  $52,370        $1,471,758  $5,581,761   $520,449    $47,268,677
                            ===========  ===========  ========  =======        ==========  ==========   ========    ===========

Plan's equity in net
 earnings of Master Trust   $11,562,994  $ 2,823,320  $231,710  $20,018        $  426,419  $  684,059   $ 91,019    $15,839,539
                            ===========  ===========  ========  =======        ==========  ==========   ========    ===========
</TABLE>




<TABLE>
Assets of the Master Trust at December 31, 1996 are summarized as follows:
<CAPTION>
                                                                      INTERNA-
                   COLLECTIVE                LARGE        SMALL       TIONAL                                   MANAGED
                   INCOME      COMPANY       COMPANY      COMPANY     EQUITY      RESERVE      DIVERSIFIED  BOND
                   FUND        STOCK FUND    FUND         FUND        FUND        FUND         FUND         FUND        TOTAL

<S>                <C>         <C>           <C>          <C>         <C>         <C>          <C>          <C>         <C>         
Investments, at
 fair value        $   -       $44,722,820   $48,644,442  $2,637,484  $1,863,770  $32,149,667  $32,299,750  $5,790,354  $168,108,287
Accrued interest
 and dividends     $   -             6,336           263          51          35          382          152          23         7,242
                   ----------  -----------   -----------  ----------  ----------  -----------  -----------  ----------  ------------

Total              $   -       $44,729,156   $48,644,705  $2,637,535  $1,863,805  $32,150,049  $32,299,902  $5,790,377  $168,115,529
                   ==========  ===========   ===========  ==========  ==========  ===========  ===========  ==========  ============

Plan's investment
 in Master Trust   $   -       $24,127,529   $ 8,879,794  $  682,915  $  712,869  $ 9,633,826  $ 3,941,084  $  953,024  $ 48,931,041
                   ==========  ============  ===========  ==========  ==========  ===========  ===========  ==========  ============

Plan's percentage
 ownership
 interest
 in Master
 Trust                 -                54%          18%         26%         38%          30%          12%         16%           29%
                   ==========  ============  ===========  ==========  ==========  ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investments, at fair value, held by the Master Trust at December 31, 1996 are
summarized as follows:
<CAPTION>
                                                                          INTERNA-
                   COLLECTIVE               LARGE        SMALL       TIONAL                                MANAGED
                   INCOME      COMPANY      COMPANY      COMPANY     EQUITY      RESERVE      DIVERSIFIED  BOND
                   FUND        STOCK FUND   FUND         FUND        FUND        FUND         FUND         FUND        TOTAL
<S>                <C>         <C>          <C>          <C>         <C>         <C>          <C>          <C>         <C>
The Procter
 & Gamble
 Company
 common stock      $           $43,559,282                                                                             $ 43,559,282
Mutual Funds                                $48,644,294  $2,637,437  $1,863,743  $32,085,388  $32,299,639  $5,790,250   123,320,751
Short-term
 investments                     1,163,538          148          47          27       64,279          111         104     1,228,254
                   ----------  -----------  -----------  ----------  ----------  -----------  -----------  ----------  ------------

Total invest-
 ments at
 fair value        $   -       $44,722,820  $48,644,442  $2,637,484  $1,863,770  $32,149,667  $32,299,750  $5,790,354  $168,108,287
                   ==========  ===========  ===========  ==========  ==========  ===========  ===========  ==========  ============
</TABLE>




<TABLE>
Investment income from the Master Trust for the year ended December 31, 1996 is
summarized as follows:
<CAPTION>

                                                                       INTERNA-
                        COLLECTIVE               LARGE       SMALL     TIONAL                            MANAGED
                        INCOME      COMPANY      COMPANY     COMPANY   EQUITY   RESERVE     DIVERSIFIED  BOND
                        FUND        STOCK FUND   FUND        FUND      FUND     FUND        FUND         FUND       TOTAL
<S>                     <C>         <C>          <C>         <C>       <C>      <C>         <C>          <C>        <C>
Net appreciation
 in fair value
 of investments         $50,196     $ 9,402,213  $9,601,531  $170,571  $36,190  $1,717,880  $4,251,429   $316,106   $25,546,116
Dividends                               695,063                                                                         695,063
Interest                                179,397                                      9,911                              189,308
                        -------     -----------  ----------  --------  -------- ----------  ----------   --------   -----------

Total                   $50,196     $10,276,673  $9,601,531  $170,571  $36,190  $1,727,791  $4,251,429   $316,106   $26,430,487
                        =======     ===========  ==========  ========  =======  ==========  ==========   ========   ===========

Plan's equity in net
 earnings of Master
 Trust                  $    -      $ 5,681,254  $1,782,355  $ 46,752  $16,452  $  592,690  $  565,576   $ 68,726   $ 8,753,805
                        =======     ===========  ==========  ========  =======  ==========  ==========   ========   ===========
</TABLE>




5.       DISTRIBUTIONS PAYABLE

         Distributions payable to participants as of December 31, 1997 and 1996
         are approximately $353,000 and $111,000, respectively.

                                   * * * * * *


RICHARDSON-VICKS SAVINGS PLAN

SCHEDULE OF ASSETS HELD FOR INVESTMENT (ITEM 27a of Form 5500)
DECEMBER 31, 1997
- ----------------------------------------------------------------------------

IDENTITY OF ISSUE,
BORROWER, LESSOR                                                       FAIR
OR SIMILAR PARTY        DESCRIPTION OF INVESTMENT              COST   VALUE

Participant Loans       37 loans with maturities
                        ranging from February 1998
                        to November 15, 2002 and interest
                        rates ranging from 6.5% - 10%          $ -    $236,060
                                                               ====   ========





PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED HEREUNTO
DULY AUTHORIZED.



                                   Richardson-Vicks Savings Plan



                                    /s/JOSEPH R. LAWHEAD
Date:  June 25, 1998                --------------------------------------
                                    Joseph R. Lawhead
                                    Member, Benefits Committee








                               EXHIBIT INDEX


Exhibit No.                                                 Page No.

  23                Consent of Deloitte & Touche               







Deloitte &
 Touche LLP
- -----------         ----------------------------------------------------------
                    250 East Fifth Street         Telephone: (513) 784-7100
                    P.O. Box 5340
                    Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' CONSENT



We consent to the incorporation by reference in Registration Statement No.
333-14391 of The Procter & Gamble Company on Form S-8 of our report dated May
8, 1998 appearing in this Annual Report on Form 11-K of the Richardson- Vicks
Savings Plan for the year ended December 31, 1997.


/s/DELOITTE & TOUCHE LLP
Cincinnati, Ohio
June 24, 1998


















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Deloitte Touche
Tohmatsu
International
- ----------------






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