PROCTER & GAMBLE CO
11-K, 1999-12-16
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 11-K

\X\  ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
     1934 [NO FEE REQUIRED] for the fiscal year ended June 30, 1999, or
\ \  TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934 [NO FEE REQUIRED] for the transition period from ________________
     to ______________________


Commission file number 001-00434

A.   Full title of the plan and the address of the plan, if different from that
     of the issuer named below: The Procter & Gamble Profit Sharing Trust and
     Employee Stock Ownership Plan, The Procter & Gamble Company, Two Procter &
     Gamble Plaza, Cincinnati, Ohio 45202.

B.   Name of issuer of the securities held pursuant to the plan and the address
     of its principal executive office: The Procter & Gamble Company, One
     Procter & Gamble Plaza, Cincinnati, Ohio 45202.



REQUIRED INFORMATION

Item 4. Plan Financial Statements and Schedules Prepared in Accordance With the
        Financial Reporting Requirements of ERISA





                              THE PROCTER & GAMBLE
                              PROFIT SHARING TRUST
                               AND EMPLOYEE STOCK
                                 OWNERSHIP PLAN

                Financial Statements for the Years Ended June 30,
                1999 and 1998 and Supplemental Schedules for the
                    Year Ended June 30, 1999 and Independent
                                Auditors' Report





THE PROCTER & GAMBLE PROFIT SHARING TRUST
AND EMPLOYEE STOCK OWNERSHIP PLAN

TABLE OF CONTENTS
- --------------------------------------------------------------------------
                                                                         PAGE

INDEPENDENT AUDITORS' REPORT                                              1

FINANCIAL STATEMENTS:

 Statements of Net Assets Available for Benefits, June 30, 1999 and
  1998                                                                    2

 Statements of Changes in Net Assets Available for Benefits for the
  Years Ended June 30, 1999 and 1998                                      3

 Notes to Financial Statements for the Years Ended June 30, 1999 and
  1998                                                                    4


SUPPLEMENTAL SCHEDULES:

 Assets Held for Investment, Item 27a of Form 5500, June 30, 1999         14

 Reportable Transactions, Item 27d of Form 5500, for the Year Ended
  June 30, 1999                                                           15


SCHEDULES OMITTED - The following schedules were omitted because
 of the absence of conditions under which they are required:

 Assets Acquired and Disposed Within the Plan Year

 Party-In-Interest Transactions

 Obligations In Default

 Leases In Default





DELOITTE & TOUCHE LLP
- ---------------------
                 Logo
                            ---------------------------------------------------
                            DELOITTE & TOUCHE LLP     Telephone: (513) 784-7100
                            250 East Fifth Street
                            P.O. Box 5340
                            Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' REPORT

The Policy Committee of The Procter & Gamble
 Profit Sharing Trust and Employee Stock Ownership Plan and
 The Trustees of The Procter & Gamble Profit Sharing Trust
 and Employee Stock Ownership Plan:

We have audited the accompanying statements of net assets available for benefits
of The Procter & Gamble Profit Sharing Trust and Employee Stock Ownership Plan
(Plan) as of June 30, 1999 and 1998, and the related statements of changes in
net assets available for benefits for the years then ended. These financial
statements are the responsibility of the Plan's management. Our responsibility
is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan at June 30, 1999 and
1998, and the changes in net assets available for benefits for the years then
ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedules listed in the
Table of Contents are presented for the purpose of additional analysis and are
not a required part of the basic financial statements, but are supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosure under the Employee Retirement Income Security Act of
1974. These schedules are the responsibility of the Plan's management. Such
schedules have been subjected to the auditing procedures applied in the audit of
the basic 1999 financial statements and, in our opinion, are fairly stated in
all material respects when considered in relation to the basic 1999 financial
statements taken as a whole.


/s/DELOITTE & TOUCHE LLP
- ------------------------------
Deloitte & Touche LLP
September 15, 1999



- ----------------
DELOITTE TOUCHE
TOHMATSU
- ----------------



THE PROCTER & GAMBLE PROFIT SHARING TRUST
AND EMPLOYEE STOCK OWNERSHIP PLAN


<TABLE>
STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS,
JUNE 30, 1999 AND 1998
- ---------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                                      1999                     1998

<S>                                                                             <C>                      <C>
INVESTMENTS, AT FAIR VALUE:
 Short-term investments, plus accrued interest                                  $    63,266,263          $    54,835,506
 Money market funds                                                                 289,942,332              214,086,144
 The Procter & Gamble Company common stock -
  97,955,320 shares (cost, $1,985,282,415) at June 30, 1999:
  110,940,591 shares (cost, $1,972,553,463) at June 30, 1998;                     8,742,512,310           10,102,527,568
 The Procter & Gamble Company ESOP Convertible
  Class A Preferred Stock:
   Series A - 58,342,179 shares (cost $802,207,857) at June 30,
    1999; 60,634,659 shares (cost, $833,728,211) at June 30, 1998                 5,207,039,475            5,521,543,635
   Series B - 37,484,836 shares (cost $979,104,439) at June 30,
    1999; 37,804,836 shares (cost $987,462,181) at June 30, 1998                  3,345,521,613            3,442,602,878
 Mutual funds                                                                       260,580,029               68,754,023
 Deferred annuities                                                                   2,885,903               45,187,081
 Loans to participants                                                               63,259,576               61,207,014
                                                                                ---------------          ---------------
       Total investments                                                         17,975,007,501           19,510,743,849
                                                                                ---------------          ---------------

ACCOUNTS RECEIVABLE:
 Contribution from The Procter & Gamble Company                                      17,722,485               35,096,882
 Dividends receivable (Preferred Stock)                                              15,393,000               11,975,000
                                                                                ---------------          ---------------
       Total accounts receivable                                                     33,115,485               47,071,882
                                                                                ---------------          ---------------

       Total assets                                                              18,008,122,986           19,557,815,731
                                                                                ---------------          ---------------

LIABILITIES:
 Interest payable on notes and debentures                                            59,514,850               61,456,613
 Note payable to The Procter & Gamble Company
  (Series A Preferred Stock)                                                         78,500,000               69,000,000
 Notes payable (Series A Preferred Stock)                                           471,982,865              545,473,839
 Debentures (Series B Preferred Stock)                                            1,000,000,000            1,000,000,000
                                                                                ---------------          ---------------
       Total liabilities                                                          1,609,997,715            1,675,930,452
                                                                                ---------------          ---------------

NET ASSETS AVAILABLE FOR BENEFITS                                               $16,398,125,271          $17,881,885,279
                                                                                ===============          ===============

The accompanying notes are an integral part of these statements.
</TABLE>



THE PROCTER & GAMBLE PROFIT SHARING TRUST
AND EMPLOYEE STOCK OWNERSHIP PLAN

<TABLE>
STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED JUNE 30, 1999 AND 1998
- --------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                                      1999                   1998
<S>                                                                             <C>                      <C>
ADDITIONS:
 Investment income:
  Net (depreciation) appreciation in fair value of investments                  $  (367,182,578)         $ 4,431,432,881
  Dividends                                                                         266,721,486              261,232,059
  Interest on investments                                                            16,073,688               21,022,755
  Interest on loans to participants                                                   5,543,755                5,277,599
                                                                                ---------------          ---------------
     Total investment income                                                        (78,843,649)           4,718,965,294
                                                                                ---------------          ---------------

 Contributions by The Procter & Gamble Company
  (Net of forfeitures of $197,303 in 1999 and
   $159,225 in 1998)                                                                 85,844,550              58,557,465
 Employee automatic salary contributions                                             65,058,873              68,856,894
 Employee contributions                                                              29,787,865              25,212,112
                                                                                ---------------          --------------
     Total contributions                                                            180,691,288             152,626,471
                                                                                ---------------          --------------
     Total additions                                                                101,847,639           4,871,591,765
                                                                                ---------------          --------------

DEDUCTIONS:
 Distributions to participants:
  The Procter & Gamble Company common stock -
   11,898,467 shares (cost, $202,617,121) in 1999;
   12,457,508 shares (cost, $193,318,134) in 1998;                               (1,046,086,176)           (983,314,268)
  Cash                                                                             (536,311,335)           (594,514,444)
  Mutual funds                                                                         (191,360)               (546,801)
  Deferred annuities                                                                    (86,964)                    -
 Automatic dividends paid to participants                                           (65,058,873)            (68,856,894)
 Interest expense                                                                  (140,670,115)           (142,782,957)
                                                                                ---------------          --------------
     Total deductions                                                            (1,788,404,823)         (1,790,015,364)
                                                                                ---------------          --------------

TRANSFERS (TO) FROM OTHER TRUSTS AND PLANS:
 Transfer to  The Procter & Gamble Retiree Benefit Trust                            (28,499,410)            (18,589,369)
 Transfers from affiliated plans                                                    231,296,586                     -
                                                                                ---------------          --------------
     Total net transfers                                                            202,797,176             (18,589,369)
                                                                                ---------------          --------------

NET (DECREASE) INCREASE IN NET ASSETS                                            (1,483,760,008)          3,062,987,032

NET ASSETS AVAILABLE FOR BENEFITS:
 Beginning of year                                                               17,881,885,279          14,818,898,247
                                                                                ---------------         ---------------

 End of year                                                                    $16,398,125,271         $17,881,885,279
                                                                                ===============

The accompanying notes are an integral part of these statements.
</TABLE>



THE PROCTER & GAMBLE PROFIT SHARING TRUST
AND EMPLOYEE STOCK OWNERSHIP PLAN

NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED JUNE 30, 1999 AND 1998
- ---------------------------------------------------------------------------

1.   PLAN DESCRIPTION

     GENERAL - The Procter & Gamble Profit Sharing Trust and Employee Stock
     Ownership Plan (Plan) is a defined contribution plan covering substantially
     all domestic employees of The Procter & Gamble Company and certain of its
     subsidiaries (Company). The Plan is comprised of two trusts, the Retirement
     Trust (RT) and the Employee Stock Ownership Trust (ESOT). These financial
     statements include the RT and the ESOT. The Plan is funded through both
     Company and employee contributions. Effective July 1, 1998 and November 1,
     1998, the Board of Directors of the Company approved the mergers of The
     P&G/Noxell Transitional Profit Sharing Trust (Noxell) and the Sundor Brands
     Profit Sharing Plan, respectively, into the Plan. The total net assets
     transferred to the Plan from these plans were $231,296,586 in 1999. The
     Plan is subject to the provisions of the Employee Retirement Income
     Security Act of 1974 (ERISA). The Plan document should be referred to for
     the complete text of the Plan agreement.

     The ESOT was established by resolution of the Board of Directors of the
     Company on January 10, 1989. During March 1989, the ESOT borrowed
     $1,000,000,000 (see Note 7) and, with the proceeds from such borrowings,
     purchased 9,090,909 shares of The Procter & Gamble Company Series A ESOP
     Convertible Class A Preferred Stock (Series A Preferred Stock) (see Note
     5). The number of shares initially issued increased to 72,727,272 as a
     result of the two-for-one stock splits effective October 20, 1989, May 15,
     1992, and August 22, 1997. As a means of extending the benefits of the ESOP
     to participants over a longer period, the ESOT entered into a term loan
     agreement with the Company under which outstanding borrowings were
     $78,500,000 and $69,000,000 as of June 30, 1999 and 1998, respectively (see
     Note 7). These shares of Series A Preferred Stock are utilized to fund a
     portion of the Company's annual profit sharing contribution to the Plan.

     In May 1990, the Company's Board of Directors authorized an amendment to
     the Plan to establish a separate account in accordance with Section 401(h)
     of the Internal Revenue Code to fund a portion of the Company's
     postretirement obligation for retired Plan participants satisfying certain
     requirements specified in the Plan agreement. This amendment became
     effective July 1, 1990. During November 1990, the ESOT borrowed
     $1,000,000,000 (see Note 8) and with the proceeds from such borrowings,
     purchased 9,571,209 shares of The Procter & Gamble Company Series B ESOP
     Convertible Class A Preferred Stock (Series B Preferred Stock) (see Note
     6). The number of outstanding shares increased to 38,284,836 as a result of
     the two-for-one stock splits effective May 15, 1992 and August 22, 1997. In
     June 1993 these shares were exchanged for an equal number of shares with
     identical terms, except for amended restrictions on transfer (see Note 6).
     These shares are only available to fund postretirement benefits and may not
     be used for profit sharing purposes.

     At June 30, 1999 and 1998, the net assets available to the ESOT to satisfy
     a portion of the postretirement benefits were $2,345,075,330 and
     $2,442,580,308, respectively. The related postretirement obligations are
     not a component of this Plan's obligations but are included in the
     financial statements of a separate health and welfare plan sponsored by the
     Company.

<TABLE>
The balances in the investments and liabilities held in the ESOT related to
Series A and B Preferred Stock are summarized as follows for the years ended
June 30, 1999 and 1998.

<CAPTION>
                                                                                    June 30, 1999
                                                              ----------------------------------------------------------
                                                                  SERIES A              SERIES B               TOTAL

<S>                                                           <C>                   <C>                   <C>
Short-term investments, plus accrued interest                 $   15,907,878        $   39,160,717        $   55,068,595
Series A Preferred Stock                                       5,207,039,475                               5,207,039,475
Series B Preferred Stock                                                             3,345,521,613         3,345,521,613
                                                              --------------        --------------        --------------
     Total investments                                         5,222,947,353         3,384,682,330         8,607,629,683
Dividends receivable                                               8,200,000             7,193,000            15,393,000
                                                              --------------        --------------        --------------
     Total assets                                              5,231,147,353         3,391,875,330         8,623,022,683
                                                              --------------        --------------        --------------

Interest payable on notes and debentures                         (12,714,850)          (46,800,000)          (59,514,850)
Note payable to The Procter & Gamble Company
  (Series A Preferred Stock)                                     (78,500,000)                                (78,500,000)
Notes payable (Series A Preferred Stock)                        (471,982,865)                               (471,982,865)
Debentures (Series B Preferred Stock)                                               (1,000,000,000)       (1,000,000,000)
                                                              --------------        --------------        --------------
     Total liabilities                                          (563,197,715)       (1,046,800,000)       (1,609,997,715)
                                                              --------------        --------------        --------------

ESOT Net assets                                               $4,667,949,638        $2,345,075,330        $7,013,024,968
                                                              ==============        ==============        ==============


<CAPTION>
                                                                                    June 30, 1998
                                                              ---------------------------------------------------------
                                                                  SERIES A              SERIES B               TOTAL

<S>                                                           <C>                   <C>                   <C>
Short-term investments, plus accrued interest                 $   15,029,042        $   39,523,430        $   54,552,472
Series A Preferred Stock                                       5,521,543,635                               5,521,543,635
Series B Preferred Stock                                                             3,442,602,878         3,442,602,878
                                                              --------------        --------------        --------------
     Total investments                                         5,536,572,677         3,482,126,308         9,018,698,985
Dividends receivable                                               4,721,000             7,254,000            11,975,000
                                                              --------------        --------------        --------------
     Total assets                                              5,541,293,677         3,489,380,308         9,030,673,985
                                                              --------------        --------------        --------------

Interest payable on notes and debentures                         (14,656,613)          (46,800,000)          (61,456,613)
Note payable to The Procter & Gamble Company
  (Series A Preferred Stock)                                     (69,000,000)                                (69,000,000)
Notes payable (Series A Preferred Stock)                        (545,473,839)                               (545,473,839)
Debentures (Series B Preferred Stock)                                               (1,000,000,000)       (1,000,000,000)
                                                              --------------        --------------        --------------
     Total liabilities                                          (629,130,452)       (1,046,800,000)       (1,675,930,452)
                                                              --------------        --------------        --------------

ESOT Net assets                                               $4,912,163,225        $2,442,580,308        $7,354,743,533
                                                              ==============        ==============        ==============



</TABLE>



<TABLE>
The activity in the investments and activity held in the ESOT related to Series
A and B Preferred Stock are summarized as follows for the years ended June 30,
1999 and 1998.

<CAPTION>
                                                                          SERIES A              SERIES B               TOTAL

<S>                                                                    <C>                   <C>                   <C>
ESOT net assets June 30, 1997                                          $3,816,034,254        $1,687,360,947        $5,503,395,201

Net appreciation in fair value of investments                           1,257,760,737           774,036,392         2,031,797,129
Interest on investments and dividends                                      63,158,891            79,127,338           142,286,229
Contributions by The Procter & Gamble Company                               8,926,589            14,245,000            23,171,589
Interest expense                                                          (49,182,957)          (93,600,000)         (142,782,957)
Distributions to participants - cash                                       (2,599,469)                                 (2,599,469)
Net transfers among trusts                                               (181,934,820)          (18,589,369)         (200,524,189)
                                                                       --------------        --------------        --------------

ESOT net assets June 30, 1998                                           4,912,163,225         2,442,580,308         7,354,743,533
Net appreciation in fair value of investments                            (113,134,456)          (68,581,854)         (181,716,310)
Interest on investments and dividends                                      68,549,588            78,501,286           147,050,874
Contributions by The Procter & Gamble Company                              52,557,500            14,675,000            67,232,500
Interest expense                                                          (47,070,115)          (93,600,000)         (140,670,115)
Distributions to participants - cash                                       (3,746,400)                                 (3,746,400)
Net transfers among trusts                                               (201,369,704)          (28,499,410)         (229,869,114)
                                                                       --------------        --------------        --------------

ESOT net assets June 30, 1999                                          $4,667,949,638        $2,345,075,330        $7,013,024,968
                                                                       ==============        ==============        ==============
</TABLE>

     PARTICIPANT ACCOUNTS AND INVESTMENT OPTIONS - Each participant's account is
     credited with the allocation of Company contributions (see Note 9), his or
     her employee contributions (see Note 10) and Plan earnings. All such
     participant accounts are maintained in the RT. Company contributions are
     allocated based on participant base earnings and credit service years. The
     benefit to which a participant is entitled is the vested benefit that can
     be provided from the participant's account.

     A participant may choose to receive some or all of the quarterly dividends
     earned on the shares of Plan common stock within his or her account in
     cash. Additionally, the Plan pays quarterly dividends earned on the shares
     of Plan common stock held within a participant's account, as elected by
     each participant, directly to the participant (automatic dividends). The
     amount of automatic dividends paid to a participant is subject to IRS
     limitations. A portion of a participant's pre-tax compensation is deferred
     and contributed to his or her Plan account to offset the automatic
     dividends (automatic salary contribution). All automatic salary
     contributions to the Plan are invested in Company common stock, unless
     otherwise directed by the participant.

     Vested participants may allocate the portion of the annual Company
     contribution received in cash between the money market fund, short-term
     investments, and JP Morgan bond fund and common stock of the Company. In
     addition, certain participants retain investments in group deferred
     annuities; however, contributions and transfers to this fund are no longer
     permitted. A description of the investment options are as follows:

          COMMON STOCK FUND - A fund investing in shares of Company common
          stock.

          DEFERRED ANNUITIES FUND - A fund investing in guaranteed investment
          contracts (Contracts) with Aetna Capital Management, Inc., The
          Prudential Asset Management Company and Metropolitan Life Insurance
          Company. These Contracts bear interest at rates ranging from 8.08% to
          9.16% with various maturity dates through December 31, 1999.

          MONEY MARKET FUND AND SHORT-TERM INVESTMENTS - Funds invests in
          commercial paper, short-term U.S. Government securities and various
          short-term bank funds.

          JP MORGAN BOND FUND - The prospectus indicates that this fund invests
          in a broad diversity of publicly traded and privately placed bonds.

     The "Retirement Plus" feature allows a retiree or a vested former employee
     with account balances equal to or greater that $5,000 to maintain some or
     all of his or her funds in the Plan. If a participant chooses this option,
     he or she must maintain at least 50% of his or her account balance invested
     in Company common stock. Also, all common and preferred stock dividends are
     paid in cash to the participant. A participant may elect to distribute all
     or a portion of his or her account balance at anytime in accordance with
     the Plan agreement. Each participant's account is credited with an
     allocation of Plan earnings. In addition to the investment options
     described previously for vested participants, this feature also offers the
     following investment options:

          JP MORGAN U.S. LARGE COMPANY STOCK FUND - The prospectus indicates
          that this fund invests in equity securities of approximately 300
          domestic, large company stocks.

          JP MORGAN PRE-MIXED FUND A - The prospectus indicates that this fund
          invests in money market instruments (50%), bonds (30%), U.S. large
          company stocks (10%), international stocks (6%) and U.S. small company
          stocks (4%).

          JP MORGAN PRE-MIXED FUND B - The prospectus indicates that this fund
          invests in bonds (40%), U.S. large company stocks (25%), international
          stocks (15%), U.S. small company stocks (10%) and money market
          instruments (10%).

          JP MORGAN PRE-MIXED FUND C - The prospectus indicates that this fund
          invests in U.S. large company stocks (40%), international stocks
          (24%), U.S. small company stocks (16%), money market instruments (10%)
          and bonds (10%).

     Effective with the merger of Noxell into the Plan, the former Noxell
     participants may retain their balances in the Discretionary Contribution
     Fund and the American Express Trust Income Fund investment options.
     Effective July 1, 1998, all contributions to these funds were discontinued.
     Former Noxell participants may transfer balances from the Discretionary
     Contribution Fund into the American Express Trust Income Fund or any of the
     other investment options offered by the Plan, as described above. Former
     Noxell participants may also transfer balances from the American Express
     Trust Income Fund into any of the investment options offered by the Plan,
     as described above. Descriptions of the Discretionary Contribution Fund and
     the American Express Trust Income Fund are as follows:

          DISCRETIONARY CONTRIBUTION FUND - A fund investing in various equity
          and debt funds with Barclays Global Investors, including the Extended
          Market Fund, Equity Index Fund E, EAFE Index Fund and US Debt Index
          Fund, and P&G common stock.

          AMERICAN EXPRESS TRUST INCOME FUND - The prospectus indicates that
          this fund invests in guaranteed interest contracts with varying
          maturities, sizes and yields.

     VESTING - A participant is fully vested in employee contributions and
     automatic salary contributions plus actual earnings thereon in his or her
     account regardless of years of service. Vesting in the Company contribution
     portion of their accounts plus actual earnings thereon is based on years of
     service. A participant is fully vested in Company contributions plus actual
     earnings thereon in his or her account after five years of service.

     PAYMENT OF BENEFITS - Retired or terminated employees may maintain their
     accounts within the Plan until reaching the federal mandatory distribution
     age (70 1/2). Upon election of a distribution, a vested participant may
     elect to receive (1) all cash, securities and annuities in his or her
     account or (2) an annuity purchased for the value of his or her account. In
     addition to the above alternatives, a retired vested participant electing a
     distribution may also elect to receive annual distributions of cash and
     securities in his or her account on a pro-rata basis not to exceed the
     lesser of 15 years or the participant's life expectancy.

     PLAN TERMINATION - Although it has not expressed any intent to do so, the
     Company has the right under the Plan to discontinue its contributions at
     any time and to terminate the Plan subject to the provisions of ERISA. In
     the event of Plan termination, participants will become fully vested in
     their entire accounts and the net assets of the Plan will be distributed to
     the participants in an order of priority determined in accordance with
     ERISA and its applicable regulations and the Plan document.

     LOAN PROVISION - The Plan allows participants to borrow funds from their
     accounts in certain circumstances up to maximum amounts specified in the
     Plan agreement and at an interest rate equal to prime rate plus 1%. Loans
     are repayable through payroll deductions of principal and interest over a
     maximum term of 54 months (114 months if the loan is to purchase a primary
     residence).

     FORFEITURES - Participants who terminate service prior to vesting forfeit
     their account balance. The Company applies forfeited amounts against the
     annual contribution.

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     BASIS OF ACCOUNTING - The financial statements are prepared on the accrual
     basis of accounting and the Plan's net assets and transactions are recorded
     at fair value. Fair value of the Company common stock is determined by
     composite trading prices on the New York Stock Exchange. The Company's
     common stock, included in the Plan's statements of net assets, is recorded
     at $89.25 and $91.063 per share as of June 30, 1999 and 1998, respectively.
     Fair value of Series A and Series B Preferred Stock is determined as the
     greater of the fair value of the Company's common stock as defined in the
     Plan agreement or $13.75 (Series A) and $26.12 (Series B) per share (see
     Notes 5 and 6). The Series A and Series B Preferred Stock, included in the
     Plan's statements of net assets, is recorded at $89.25 and $91.063 per
     share as of June 30, 1999 and 1998, respectively. Deferred annuities are
     recorded at contract value, which approximates fair value. Mutual funds
     (funds) are valued by the fund managers, J.P. Morgan Investment Management,
     Inc. and Barclays Global Investors, based upon the fair values of the
     funds' underlying investments. Loans to participants are valued at the
     unpaid principal balance. The cost of securities sold, transferred or
     distributed is determined by the weighted average cost of securities
     allocated to the participant's account.

     USE OF ESTIMATES - The preparation of financial statements in conformity
     with generally accepted accounting principles requires management to make
     estimates and assumptions that affect the amounts reported in the financial
     statements and accompanying notes. Actual results could differ from those
     estimates.

     EXPENSES OF THE PLAN - All administrative expenses of the Plan are paid by
     the Company, provided however, that investment expenses shall be paid by
     the Plan to the extent that such expenses are not paid by the Company. Any
     such expenses paid by the Plan are netted with investment income on the
     financial statements and approximated $685,000 and $420,000 in 1999 and
     1998, respectively.

     RECLASSIFICATIONS - The Plan has adopted Statement of Position 99-3
     "Accounting and Reporting of Certain Employee Benefit Plan Investments and
     Other Disclosure Matters." As a result, the prior year financial statements
     have been revised to eliminate the by-fund disclosures.

3.   INCOME TAX STATUS

     The Company has received a determination letter from the Internal Revenue
     Service stating that the Plan, as amended, is a qualified employer's trust
     under Sections 401(a), 401(h) and 409 of the Internal Revenue Code (IRC)
     and, as such, is exempt from federal income taxes under Section 501(a). The
     Plan has been amended since receiving the determination letter. However,
     the plan administrator believes that the Plan is designed and currently
     being operated in compliance with the applicable provisions of the IRC.

4.   PARTY-IN-INTEREST INVESTMENTS AND TRANSACTIONS

     The Company is a party-in-interest, as defined by ERISA. During the Plan
     years ended June 30, 1999 and 1998, borrowings outstanding under the term
     loan agreement (see Note 7) between the Company and the ESOT were
     $78,500,000 and $69,000,000, respectively. This transaction qualifies as a
     party-in-interest transaction; however, the plan administrator has not
     identified any prohibited party-in-interest investments or transactions
     during the years ended June 30, 1999 and 1998.

5.   SERIES A PREFERRED STOCK

     CONVERSION, DISTRIBUTION AND LIQUIDATION RIGHTS - The Series A Preferred
     Stock is convertible by the holder (Plan trustee) at the rate of one share
     of the Company's common stock for each share of Series A Preferred Stock
     subject to the conditions described herein. Additionally, in order to make
     a distribution to a participant, the Series A Preferred Stock can be "put"
     to the Company at its liquidation value plus accrued dividends. Hence, upon
     distribution, participants will receive $13.75 per Series A Preferred
     Share, or one share of the Company's common stock, whichever has a higher
     value. Participants must receive distributions of cash or common stock upon
     election of a distribution from the Plan. Participants age 55 to 59 may
     also elect to convert up to 25% of their Series A Preferred Shares to
     alternative investments which are held by the RT. This conversion option
     increases to 50% at age 60. The fair value of the Company's common stock as
     of June 30, 1999 and 1998 was $89.25 and $91.063, respectively, per share.
     During 1999 and 1998, respectively, 2,292,480 and 2,316,945 Series A
     Preferred Shares were converted into common shares and the former preferred
     shares were retired.

     ELIGIBILITY - All participants are eligible for allocation of Series A
     Preferred Stock.

     DIVIDEND RIGHTS - In 1999 and 1998, annual dividends of $1.14 and $1.015
     per share were paid quarterly at $0.285 and $0.25375 per share,
     respectively. In the event that dividends have not been paid when due,
     payment or declaration of dividends on securities subordinated to the
     Series A Preferred Stock generally is not permitted.

     CALL PROVISIONS - The Series A Preferred Stock may be called at certain
     premium amounts as described in the Company's amended articles of
     incorporation.

     VOTING RIGHTS - Each share is entitled to a number of votes equal to the
     number of shares of the Company's common stock into which it is
     convertible.

     RESTRICTIONS ON TRANSFER - The ESOT or another employee benefit plan of the
     Company are the only permissible holders of the Series A Preferred Stock.
     Upon transfer to any other holder, shares automatically convert to shares
     of the Company's common stock.

     ALLOCATION OF SHARES TO PARTICIPANT ACCOUNTS - Shares of the Series A
     Preferred Stock are released for allocation to participant accounts in
     accordance with the Plan agreement as the borrowings are repaid (see Note
     7). In 1999 and 1998, 3,550,295 and 2,894,890 Series A Preferred Shares
     valued at $305,640,071 and $258,946,084, respectively, were released for
     allocation to participant accounts of which $279,667,663 and $234,974,080,
     respectively, was used to fund a portion of the annual profit sharing
     contribution and $25,972,438 and $23,972,004, respectively, was used to
     fund annual dividends on allocated shares. At June 30, 1999 and 1998,
     respectively, 28,324,925 and 31,875,220 Series A Preferred Shares were
     unallocated.

6.   SERIES B PREFERRED STOCK

     CONVERSION, DISTRIBUTION AND LIQUIDATION RIGHTS - The Series B Preferred
     Stock is convertible at any time by the holder (Plan trustee) at the rate
     of one share of the Company's common stock for each share of Series B
     Preferred Stock. Additionally, in order to make a distribution to a
     participant for retiree medical expenses, the Series B Preferred Stock can
     be "put" to the Company at its liquidation price plus accrued dividends.
     Hence, upon distribution, participants will receive $26.12 per Series B
     Preferred Share, or one share of the Company's common stock, whichever has
     a higher value. The fair value of the Company's common stock as of June 30,
     1999 and 1998 was $89.25 and $91.063, respectively, per share. During 1999
     and 1998, 320,000 and 240,000 shares of Series B Preferred Stock were
     converted to common stock and the former preferred shares were retired. The
     proceeds from the conversion of shares were transferred to The Procter &
     Gamble Retiree Benefit Trust to fund postretirement benefits.

     ELIGIBILITY - Active participants who are eligible to retire from the
     Company and all participants who have retired under the terms of the PST
     are eligible for allocation of Series B Preferred Stock.

     DIVIDEND RIGHTS - Annual dividends of $2.06 per share are paid quarterly at
     $0.515 per share. In the event that dividends have not been paid when due,
     payment or declaration of dividends on securities subordinated to the
     Series B Preferred Stock generally is not permitted.

     CALL PROVISIONS - The Series B Preferred Stock may be called at certain
     premium amounts as described in the Company's amended articles of
     incorporation.

     VOTING RIGHTS - Each share is entitled to a number of votes equal to the
     number of shares of the Company's common stock into which it is
     convertible.

     RESTRICTIONS ON TRANSFER - Effective June 29, 1993, all shares of the
     Series B Preferred Stock were exchanged for an equal number of shares of
     Series B Preferred Stock with amended restrictions on transfer. Terms were
     amended to lift the transfer restrictions and to provide the Company with
     the right of first refusal on the purchase of Series B Preferred Stock. In
     prior years, the ESOT or another employee benefit plan of the Company were
     the only permissible holders of the Series B Preferred Stock. Upon transfer
     to any other holder, shares automatically converted to shares of the
     Company's common stock.

     ALLOCATION OF SHARES TO PARTICIPANT ACCOUNTS - Shares of the Series B
     Preferred Stock will be released for straight line allocation to eligible
     participant retiree health care fund accounts in accordance with the Plan
     agreement as interest and/or principal are paid (see Note 8). In 1999 and
     1998, 1,086,592 Series B Preferred shares valued at $91,306,189 and
     $123,018,260, respectively, were released for allocation to participant
     accounts. At June 30, 1999 and 1998, respectively, 29,510,608 and
     30,597,200 and Series B Preferred shares were unallocated.

7.   NOTES PAYABLE (SERIES A PREFERRED SHARES)

<TABLE>
     Notes payable consist of the following at June 30:
<CAPTION>

                                                                           PRINCIPAL
      INTEREST                                                  ----------------------------
       RATES         SERIES            MATURITY DATE                 1999              1998

      <S>            <C>               <C>                      <C>               <C>
      8.17%          Series J          September 3, 1998                          $ 36,009,983
      8.17%          Series J          March 3, 1999                                37,480,991
      8.33%          Series K          September 3, 1999        $ 39,012,089        39,012,089
      8.33%          Series K          March 3, 2000              40,636,943        40,636,943
      8.33%          Series K          September 3, 2000          42,329,471        42,329,471
      8.33%          Series K          March 3, 2001              44,092,494        44,092,494
      8.33%          Series K          September 3, 2001          45,928,946        45,928,946
      8.33%          Series K          March 3, 2002              47,841,887        47,841,887
      8.33%          Series K          September 3, 2002          49,834,501        49,834,501
      8.33%          Series K          March 3, 2003              51,910,108        51,910,108
      8.33%          Series K          September 3, 2003          54,072,164        54,072,164
      8.33%          Series K          March 3, 2004              56,324,262        56,324,262
                                                                ------------      ------------

           Total                                                $471,982,865      $545,473,839
                                                                ============      ============
</TABLE>

     These notes are guaranteed by the Company. Repayment of principal and
     interest is funded through annual contributions by the Company and
     dividends received on the Series A Preferred Stock. Interest on the notes
     is payable semiannually on September 3 and March 3.

     On March 3, 1999, the ESOT entered into a term loan agreement ("loan") with
     the Company under which it may borrow a total principal amount up to
     $365,500,000. Principal borrowings allowed for the years ended June 30,
     2000 through 2004 are as follows: June 30, 2000 - $33,600,000; June 30,
     2001 - $44,000,000; June 30, 2002 - $57,000,000; June 30, 2003 -
     $69,600,000; June 30, 2004 - $82,800,000. Semiannual repayments of
     principal and interest commence on September 3, 2004 and will be funded
     through annual contributions by the Company and dividends received in the
     Series A Preferred Stock. The loan bears an interest rate of 6% and
     borrowings as of June 30, 1999 were $78,500,000.

     The fair value of the total outstanding notes payable is estimated based on
     current rates for debt of the same remaining maturities and approximated
     $582,000,000 and $670,000,000, respectively, at June 30, 1999 and 1998.

8.   DEBENTURES (SERIES B PREFERRED SHARES)

     The debentures bear interest at a rate of 9.36% and are due on January 1,
     2021. Mandatory sinking fund payments are required beginning July 1, 2006
     and are payable semiannually thereafter. Interest is payable semiannually
     on July 1 and January 1. The debentures are guaranteed by the Company.
     Repayment of principal and interest is to be funded through annual
     contributions by the Company and dividends received on the Series B
     Preferred Stock. The fair value of the debentures is estimated based on
     current rates for debt of the same remaining maturities and approximated
     $1,205,500,000 and $1,333,700,000, respectively, at June 30, 1999 and 1998.

9.   COMPANY CONTRIBUTION

     Annual credits to participants' accounts are based on individual base
     salary and years of service not exceeding 15% of total compensation of Plan
     participants as defined in the Plan agreement. The Company's contribution
     is reduced by the value of Series A Preferred Shares released and available
     for allocation to ESOT participant accounts in accordance with terms
     specified in the Plan agreement (see Note 5). The Company also funds a
     portion of principal and interest payments on the notes payable and
     debentures through contributions to the ESOT (see Notes 7 and 8).

     Beginning July 1, 1997, the Company granted one share of P&G common stock
     to all new employees who become participants in the Plan. The additional
     share was credited to each participant's account. The amount contributed to
     these shares is reported as contributions from the Company in the Plan's
     financial statements.

<TABLE>
     Company contributions to the Plan for the years ended June 30 are as
     follows:
<CAPTION>
                                                    1999                1998

<S>                                              <C>                <C>
       Contribution for debt service             $67,232,500        $23,171,589
       Contribution for Annual Fund Credit        18,214,222         35,096,882
       Contribution for one-share program            397,828            288,994
                                                 -----------        -----------

       Total                                     $85,844,550        $58,557,465
                                                 ===========        ===========
</TABLE>

10.  EMPLOYEE CONTRIBUTIONS

     In addition to the participant automatic salary contribution (see Note 1),
     a participant may also elect to contribute up to 25% of pre-tax
     compensation, as defined by the Plan. Contributions are subject to IRS
     limitations.

11.  INVESTMENTS

     The Plan's investments (at fair value) consist of the following at June 30.
     Investments that represent five percent or more of the Plan's net assets
     are separately identified.

<TABLE>
<CAPTION>
                                                                         1999                  1998
<S>                                                                 <C>                   <C>
       Common stock:
        The Procter & Gamble Company - 97,955,320 shares
         at June 30, 1999; 110,940,591 shares at June 30, 1998;     $ 8,742,512,310       $10,102,527,568
       Preferred stocks:
        The Procter & Gamble Company ESOP
         Convertible Class A:
          Series A - 58,342,179 shares at June 30, 1999;
           60,634,659 shares at June 30, 1998                         5,207,039,475         5,521,543,635
          Series B - 37,484,836 shares at June 30, 1999;
           37,804,836 shares at June 30, 1998                         3,345,521,613         3,442,602,878
       Short-term investments plus accrued interest                      63,266,263            54,835,506
       Money market fund                                                289,942,332           214,086,144
       Deferred annuities                                                 2,885,903            45,187,081
       Mutual funds                                                     260,580,029            68,754,023
       Loans to participants                                             63,259,576            61,207,014
                                                                    ---------------       ---------------
       Total                                                        $17,975,007,501       $19,510,743,849
                                                                    ===============       ===============
</TABLE>


THE PROCTER & GAMBLE PROFIT SHARING TRUST
AND EMPLOYEE STOCK OWNERSHIP PLAN


<TABLE>
ASSETS HELD FOR INVESTMENT
ITEM 27a of FORM 5500,
JUNE 30, 1999
- -------------------------------------------------------------------------------------------------------------------------------

<CAPTION>
                                                                                                                     FAIR
IDENTITY OF ISSUE                      DESCRIPTION OF INVESTMENT                                COST                 VALUE

<S>                                    <C>                                                   <C>                <C>
SHORT-TERM INVESTMENTS:
 Citibank                              Cash                                                  $       23,419     $        23,419
 State Street Bank                     Diversified Trust Fund                                     8,197,668           8,197,668
 Atlantis One Funding Corporation      Promissory Note, 4.87%, due July 1, 1999                  19,389,626          19,715,000
 Atlantis One Funding Corporation      Promissory Note, 4.86%, due September 3, 1999             15,779,045          15,900,176
 Compass Securitization LLC            Promissory Note, 4.90%, due July 1, 1999                  19,350,661          19,430,000
                                                                                             --------------     ---------------
TOTAL SHORT-TERM INVESTMENTS                                                                 $   62,740,419     $    63,266,263
                                                                                             ==============     ===============

THE PROCTER & GAMBLE CO.               COMMON STOCK, NO PAR VALUE, 97,955,320 SHARES         $1,985,282,415     $ 8,742,512,310
                                                                                             ==============     ===============

THE PROCTER & GAMBLE CO.               SERIES A ESOP CONVERTIBLE CLASS A
                                        PREFERRED STOCK, NO PAR VALUE, 58,342,179 SHARES     $  802,207,857     $ 5,207,039,475
                                                                                             ==============     ===============

THE PROCTER & GAMBLE CO.               SERIES B ESOP CONVERTIBLE CLASS A
                                        PREFERRED STOCK, NO PAR VALUE, 37,484,836 SHARES     $  979,104,439     $ 3,345,521,613
                                                                                             ==============     ===============

VARIOUS INSURANCE COMPANIES            Deferred Annuities                                    $    2,885,903     $     2,885,903
                                                                                             ==============     ===============

JP MORGAN                              Money Market Fund                                     $  289,942,332     $   289,942,332
                                                                                             ==============     ===============
MUTUAL FUNDS:
 JP Morgan                             Bond Fund                                             $   68,197,959     $    70,523,169
 JP Morgan                             Pre-Mix A Fund                                             5,404,856           5,694,761
 JP Morgan                             Pre-Mix B Fund                                            19,350,503          21,311,554
 JP Morgan                             Pre-Mix C Fund                                            18,451,424          20,700,315
 JP Morgan                             U.S. Large Company Stock Fund                              7,005,293           8,730,523
 Merrill Lynch                         Government Series Bond Fund                                  555,460             555,460
 American Express                      Trust Income Fund                                          5,077,092           5,809,963
 Discretionary Contribution Fund:
  The Procter & Gamble Company Co.
   common stock                        480,549 shares                                             8,096,078          42,888,998
  Barclays Global Investors            Equity Index Fund E                                       29,834,818          39,259,360
  Barclays Global Investors            Extended Market Fund                                       3,650,125          13,474,642
  Barclays Global Investors            U.S. Debt Index Fund                                      16,887,250          18,966,587
  Barclays Global Investors            EAFE Index Fund                                            9,377,391          12,664,697
                                                                                             --------------     ---------------

TOTAL MUTUAL FUNDS                                                                           $  191,888,249     $   260,580,029
                                                                                             ==============     ===============
LOANS TO PARTICIPANTS                  Various participants, interest rates ranging
                                        from 6.5% to 11.5%, maturities ranging from
                                        February 1999 through January 2009                                      $    63,259,576
                                                                                                                ===============
</TABLE>



THE PROCTER & GAMBLE PROFIT SHARING TRUST
AND EMPLOYEE STOCK OWNERSHIP PLAN


<TABLE>
REPORTABLE TRANSACTIONS
ITEM 27d OF FORM 5500
FOR THE YEAR ENDED JUNE 30, 1999
- ----------------------------------------------------------------------------------------------------------------------------

<CAPTION>
                                                                                                 COST OF          GAIN ON
DESCRIPTION OF ASSET                      PURCHASES (A)                SALES                      SALES             SALE

<S>                                    <C>             <C>       <C>             <C>       <C>                    <C>
SINGLE TRANSACTIONS:
  None

SERIES TRANSACTIONS (B):
  Wachovia Bank Diversified
   Trust Fund                          $1,476,901,381  (796)     $1,498,027,975  (678)     $1,498,027,975         $       -
 Procter & Gamble Company
   Common Stock                           318,984,793  (303)        719,559,168  (637)        360,011,023          359,548,145



<FN>
NOTES:

(A) The market value of all assets acquired at the time of acquisition is equal
    to the purchase price.
(B) The numbers in parentheses represent the number of transactions.
</FN>
</TABLE>



PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED HEREUNTO
DULY AUTHORIZED.


                                        The Procter & Gamble Profit Sharing
                                        Trust and Employee Stock Ownership Plan


                                        /s/THOMAS J. MESS
Date:  December 16, 1999                ---------------------------------------
                                        Thomas J. Mess
                                        Member, Policy Committee



                                EXHIBIT INDEX


Exhibit No.                                            Page No.

    23         Consent of Deloitte & Touche




DELOITTE &
  TOUCHE
- ----------               ------------------------------------------------------
      LOGO               DELOITTE & TOUCHE LLP         Telephone: (513) 784-7100
                         250 East Fifth Street
                         P.O. Box 5340
                         Cincinnati, Ohio 45201-5340




INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in the Registration Statement No.
33-49081 of The Procter & Gamble Company on Form S-8 of our report dated
September 15, 1999 appearing in this Annual Report on Form 11-K of The Procter &
Gamble Profit Sharing Trust and Employee Stock Ownership Plan for the year ended
June 30, 1999.



/S/DELOITTE & TOUCHE LLP
- --------------------------
Cincinnati, Ohio
December 14, 1999




- ---------------
DELOITTE TOUCHE
TOHMATSU
- ---------------


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