PROCTER & GAMBLE CO
11-K, 1999-06-22
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                      11-K

\X\ ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 FOR THE FISCAL YEAR ENDED December 31, 1998, or
\ \ FOR TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE TRANSITION PERIOD FROM ____________ TO _____________

Commission file number 001-00434

A. Full title of the plan and the address of the plan, if different from that of
   the issuer named below: Richardson-Vicks Savings Plan, The Procter & Gamble
   Company, Two Procter & Gamble Plaza, Cincinnati, Ohio 45202.

B. Name of issuer of the securities held pursuant to the plan and the
   address of its principal executive office: The Procter & Gamble Company, One
   Procter & Gamble Plaza, Cincinnati, Ohio 45202.


REQUIRED INFORMATION

Item 4. Plan Financial Statements and Schedules Prepared in Accordance With the
        Financial Reporting Requirements of ERISA


                         RICHARDSON-VICKS SAVINGS PLAN

                    Financial Statements for the Years Ended
                  December 31, 1998 and 1997 and Supplemental
                      Schedule as of December 31, 1998 and
                          Independent Auditors' Report



RICHARDSON-VICKS SAVINGS PLAN

TABLE OF CONTENTS
- --------------------------------------------------------------------------------
                                                                           Page

INDEPENDENT AUDITORS' REPORT                                                1

FINANCIAL STATEMENTS:

   Statements of Net Assets Available for Benefits
    as of December 31, 1998 and 1997                                        2

   Statements of Changes in Net Assets Available for
    Benefits for the Years Ended December 31, 1998 and 1997                 3

   Notes to Financial Statements for the Years Ended
    December 31, 1998 and 1997                                              4

SUPPLEMENTAL SCHEDULE - Assets Held for Investment
   (Item 27a of Form 5500), December 31, 1998                               11

SUPPLEMENTAL SCHEDULES OMITTED - The following schedules
 were omitted because of the absence of conditions under
 which they are required or due to their inclusion in
 information filed by The Procter & Gamble Master Savings
 Trust:

   Reportable Transactions for the Year Ended December 31, 1998

   Assets Acquired and Disposed of Within the Plan Year

   Party-in-Interest Transactions

   Obligations in Default

   Leases in Default



DELOITTE &
  TOUCHE LLP
- ------------          ------------------------------------------------------
                      Deloitte & Touche LLP        Telephone: (513) 784-7100
                      250 East Fifth Street
                      P.O. Box 5340
                      Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' REPORT

To The Procter & Gamble Master Savings Plan Committee:

We have audited the accompanying statements of net assets available for benefits
of the Richardson-Vicks Savings Plan ("the Plan") as of December 31, 1998 and
1997, and the related statements of changes in net assets available for benefits
for the years then ended. These financial statements are the responsibility of
the Plan's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan as of December 31,
1998 and 1997, and the changes in net assets available for benefits for the
years then ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedule listed in the
Table of Contents is presented for the purpose of additional analysis and is not
a required part of the basic financial statements, but is supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosure under the Employee Retirement Income Security Act of
1974. The schedule is the responsibility of the Plan's management. Such schedule
has been subjected to the auditing procedures applied in our audit of the basic
1998 financial statements, and, in our opinion, is fairly stated in all material
respects in relation to the basic financial statements taken as a whole.


/S/DELOITTE & TOUCHE LLP
April 30, 1999



<TABLE>
RICHARDSON-VICKS SAVINGS PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS AS OF
DECEMBER 31, 1998 AND 1997
- --------------------------------------------------------------------
<CAPTION>
                                         1998              1997
<S>                                  <C>               <C>
INVESTMENTS, At fair value:
 Investment in The Procter and
  Gamble Master Savings Trust        $64,509,876       $60,410,915
 Loans to Participants                   214,273           236,060
                                     -----------       -----------
     Total investments                64,724,149        60,646,975

INVESTMENT INCOME RECEIVABLE               8,948            16,171
                                     -----------       -----------

NET ASSETS AVAILABLE FOR BENEFITS    $64,733,097       $60,663,146
                                     ===========       ===========

See notes to financial statements.
</TABLE>



<TABLE>
RICHARDSON-VICKS SAVINGS PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
FOR THE YEARS ENDED DECEMBER 31, 1998 AND 1997
<CAPTION>
                                              1998            1997
<S>                                       <C>             <C>
ADDITIONS:
 Investment income:
  Equity in net earnings of
   The Procter and Gamble Master
   Savings Trust                          $ 9,768,716     $15,839,539
  Interest income                              21,050          18,060
                                          -----------     -----------
   Total investment income                  9,789,766      15,857,599
  Transfer from unaffiliated plan              59,636
                                          -----------     -----------
       Total additions                      9,849,402      15,857,599

DEDUCTIONS - Distributions and
 withdrawals to participants                5,779,451       4,377,181
                                          -----------     -----------

NET INCREASE                                4,069,951      11,480,418

NET ASSETS AVAILABLE FOR BENEFITS:
  Beginning of year                        60,663,146      49,182,728
                                          -----------     -----------

  End of year                             $64,733,097     $60,663,146
                                          ===========     ===========

See notes to financial statements.
</TABLE>



RICHARDSON-VICKS SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 1998 AND 1997
- --------------------------------------------------------------------------------


1.   PLAN DESCRIPTION

     The following brief description of the Richardson-Vicks Savings Plan
     ("Plan") is provided for general information purposes only. Participants
     should refer to the Plan agreement for more complete information.

     GENERAL - The Plan is a defined contribution plan established by
     Richardson-Vicks Inc. ("Company") to provide a means for eligible employees
     to supplement their retirement income. The Company is a wholly-owned
     subsidiary of The Procter & Gamble Company ("Parent"). The Plan assets are
     held in a combined trust account with the assets of other Parent defined
     contribution plans (see Note 4). Each of the plans has a proportionate and
     undivided ownership interest in the trust assets. The Plan is subject to
     the provisions of the Employee Retirement Income Security Act of 1974
     (ERISA).

     CONTRIBUTIONS AND VESTING - Effective December 31, 1987, both employee and
     employer contributions to the Plan were suspended and all participants
     became fully vested. Plan participants became eligible to participate in
     The Procter & Gamble Profit Sharing Trust and Employee Stock Ownership Plan
     effective December 31, 1987.

     DISTRIBUTIONS - The Plan provides for benefits to be paid upon retirement,
     disability, death, or separation other than retirement as defined by the
     Plan document. Plan benefits may be made in a lump sum of cash or shares of
     common stock or in installment payments over a period not to exceed 120
     months. Retired or terminated employees shall commence benefit payments
     upon attainment of age 70 1/2.

     WITHDRAWALS - A participant may withdraw any portion of after-tax
     contributions and one-half of Company contributions once in any six-month
     period. Participants who have attained age 59 1/2 or have demonstrated
     financial hardship may withdraw all or any portion of their before-tax
     contributions once in any six-month period.

     PLAN TERMINATION - Although the Company has not expressed any intent to do
     so, it has the right under the Plan to terminate the Plan subject to the
     provisions of ERISA.

     ADMINISTRATION - The Plan is administered by the Master Savings Plan
     Committee consisting of four members appointed by the Board of Directors of
     the Parent, except for duties specifically vested in the trustee, PNC Bank,
     Ohio, N.A. ("PNC Bank"), who is also appointed by the Board of Directors of
     the Parent.

     TRANSFER FROM UNAFFILIATED PLANS - Amounts represent account balances of
     Company employees transferred from unaffiliated Parent plans.

     LOANS - The Plan has a loan feature under which active participants may
     borrow up to 50% of the current value of their vested account values
     exclusive of amounts attributable to Company contributions (up to a maximum
     of $50,000). Loans are repaid via payroll deduction over a period of up to
     five years, except for loans used to purchase a primary residence which are
     repaid via payroll deduction over a period of up to 10 years. Principal and
     interest paid is credited to applicable funds in the borrower's account.
     Former Company employees with deferred balances may not borrow against
     their accounts. Upon participant termination or retirement, the outstanding
     loan balance is treated as a distribution to the participant.

     PARTICIPANT ACCOUNTS AND INVESTMENT OPTIONS - Each participant's account is
     credited with an allocation of the Plan's earnings or losses. The benefit
     to which a participant is entitled is limited to the benefit that can be
     provided from the participant's account. Participants may allocate their
     account balances in one or all of the following investment options offered
     by the Plan (Note 4):

        RESERVE FUND - The prospectus indicates that this fund invests in short
        to medium length maturity, interest-bearing instruments.

        COMPANY STOCK FUND - A fund that invests in shares of The Procter &
        Gamble Company common stock.

        MANAGED BOND FUND - The prospectus indicates that this fund invests in a
        diversified portfolio of publicly and privately traded corporate,
        government, international, and mortgage backed bonds.

        LARGE COMPANY FUND - The prospectus indicates that this fund invests in
        equity securities of approximately 300 domestic, large company stocks.

        DIVERSIFIED FUND - The prospectus indicates that this fund invests in a
        balanced portfolio consisting of both equity and fixed securities.

        INTERNATIONAL EQUITY FUND - The prospectus indicates that this fund
        invests in a diversified portfolio of equity securities of foreign
        corporations.

        SMALL COMPANY FUND - The prospectus indicates that this fund invests in
        a portfolio of equity securities issued by small companies.



<TABLE>
The activity and balances in the funds are summarized as follows for the year
ended December 31, 1998 and 1997:
<CAPTION>
                                                        Large         Small        International
                                          Company       Company       Company      Equity         Reserve      Diversified
                                          Stock Fund    Fund          Fund         Fund           Fund         Fund

<S>                                       <C>           <C>           <C>          <C>            <C>          <C>
Net assets available for benefits,
 December 31, 1996                        $24,057,684   $ 8,970,981   $  735,991   $  764,531     $9,585,791   $3,916,785

Equity in net earnings of The Procter
 & Gamble Master Savings Trust             11,562,994     2,823,320      231,710       20,018        426,419      684,059
Interest income
Distributions and withdrawals
 to participants                           (2,183,467)     (626,049)     (42,426)     (17,185)      (861,962)    (515,910)
Interfund transfers                           (89,879)      230,349      274,009      296,288       (989,605)     114,577
                                          -----------   -----------   ----------   ----------     ----------   ----------

Net assets available for benefits,
 December 31, 1997                         33,347,332    11,398,601    1,199,284    1,063,652      8,160,643    4,199,511

Equity in net earnings of The Procter
  & Gamble Master Savings Trust             4,878,628     3,522,210      (74,025)     158,655        419,289      788,441
Interest income
Transfer from unaffiliated plans                                                                      59,636
Distributions and withdrawals
 to participants                           (3,905,223)     (541,046)     (29,153)     (13,835)      (910,498)    (340,112)
Interfund transfers                           213,108       (49,827)      79,502       22,330       (305,716)     115,567
                                          -----------   -----------   ----------   ----------     ----------   ----------

Net assets available for benefits,
  December 31, 1998                       $34,533,845   $14,329,938   $1,175,608   $1,230,802     $7,423,354   $4,763,407
                                          ===========   ===========   ==========   ==========     ==========   ==========


<CAPTION>
                                          Managed
                                          Bond         Loans to
                                                       Participants   Total
<S>                                       <C>          <C>            <C>
Net assets available for benefits,
 December 31, 1996                        $  931,502   $219,463       $49,182,728

Equity in net earnings of The Procter
 & Gamble Master Savings Trust                91,019                   15,839,539
Interest income                                          18,060            18,060
Distributions and withdrawals
 to participants                            (111,439)   (18,743)       (4,377,181)
Interfund transfers                          139,203     25,058
                                          ----------   --------       -----------

Net assets available for benefits,
 December 31, 1997                         1,050,285    243,838        60,663,146

Equity in net earnings of The Procter
  & Gamble Master Savings Trust               75,518                    9,768,716
Interest income                                          21,050            21,050
Transfer from unaffiliated plans                                           59,636
Distributions and withdrawals
 to participants                             (39,469)      (115)       (5,779,451)
Interfund transfers                          (24,409)   (50,555)
                                          ----------   --------       -----------

Net assets available for benefits,
  December 31, 1998                       $1,061,925   $214,218       $64,733,097
                                          ==========   ========       ===========
</TABLE>



2.   SIGNIFICANT ACCOUNTING POLICIES

     BASIS OF ACCOUNTING - The accompanying financial statements have been
     prepared on the accrual basis of accounting and the Plan's net assets and
     transactions are recorded at fair value. The Plan's investment in The
     Procter & Gamble Company common stock is valued at the closing price on an
     established security exchange. The Plan's investment funds (funds), are
     valued by the fund manager, J.P. Morgan Investment Management, Inc., based
     upon the fair value of the funds' underlying investments. Income from
     investments is recognized when earned and is allocated to each plan
     participating in The Procter & Gamble Master Savings Trust (Master Trust)
     by the trustee and to each participant's account by the Plan's
     recordkeeper.

     EXPENSES OF THE PLAN - Trustee fees and other expenses of the Plan are paid
     by the Parent.

     USE OF ESTIMATES - The preparation of financial statements in conformity
     with generally accepted accounting principles requires management to make
     estimates and assumptions that affect the amounts reported in the financial
     statements and accompanying notes. Actual results could differ from those
     estimates.

3.   TAX STATUS

     The Internal Revenue Service (IRS) has determined and informed the Company
     by letter dated February 13, 1996, that the Plan and related trust are
     designed in accordance with applicable sections of the Internal Revenue
     Code (IRC). The Plan has been amended since receiving the determination
     letter. The plan administrator believes that the Plan is designed and is
     currently being operated in compliance with the applicable provisions of
     the IRC as of December 31, 1998 and 1997.

4.   INTEREST IN MASTER TRUST

     Effective January 1, 1993, the Parent formed the Master Trust in accordance
     with a master trust agreement with PNC Bank.

     Use of a master trust permits the commingling of investments that fund
     various Parent-sponsored defined contribution plans for investment and
     administrative purposes. Although assets are commingled in the Master
     Trust, PNC Bank maintains records for the purpose of allocating
     contributions and changes in net assets of the Master Trust to
     participating plans based upon each plan's proportionate interest in the
     Master Trust. The following represents the 1998 and 1997 audited financial
     information regarding the net assets and investment income of the Master
     Trust:



<TABLE>
Assets of the Master Trust at December 31, 1998 are summarized as follows:
<CAPTION>
                                                                 Inter-
                                     Large         Small         national                                Managed
                       Company       Company       Company       Equity      Reserve       Diversified   Bond
                       Stock Fund    Fund          Fund          Fund        Fund          Fund          Fund         Total
<S>                    <C>           <C>           <C>           <C>         <C>           <C>           <C>          <C>
Investments, at fair
 value                 $82,686,007   $76,750,124   $4,587,218   $2,999,260   $26,401,544   $33,445,663   $6,050,716   $232,920,532
Accrued interest and
 dividends                   4,781           235           47            7            38            32           13          5,153
                       -----------   -----------   ----------   ----------   -----------   -----------   ----------   ------------

Total                  $82,690,788   $76,750,359   $4,587,265   $2,999,267   $26,401,582   $33,445,695   $6,050,729   $232,925,685
                       ===========   ===========   ==========   ==========   ===========   ===========   ==========   ============

Plan's investment in
 Master Trust          $34,611,087   $14,323,299   $1,175,473   $1,230,672   $ 7,345,085   $ 4,762,176   $1,062,084   $ 64,509,876
                       ===========   ===========   ==========   ==========   ===========   ===========   ==========   ============
Plan's percentage
 ownership interest
 in Master Trust               43%           19%          26%          41%           28%           14%          18%            28%
                       ===========   ===========   ==========   ==========   ===========   ===========   ==========   ============
</TABLE>


<TABLE>
Investments,  at fair value,  held by the Master  Trust at December 31, 1998 are
summarized as follows:
<CAPTION>
                                                               INTER-
                                    LARGE         SMALL        NATIONAL                                 MANAGED
                       COMPANY      COMPANY       COMPANY      EQUITY       RESERVE       DIVERSIFIED   BOND
                       STOCK FUND   FUND          FUND         FUND         FUND          FUND          FUND        TOTAL
<S>                    <C>          <C>           <C>          <C>          <C>           <C>           <C>         <C>
The Procter & Gamble
 Company common stock  $82,247,171                                                                                  $ 82,247,171
Mutual funds                        $76,778,262   $4,596,117   $3,005,413   $26,409,391   $33,460,753   $6,048,229   150,298,165
Short-term investments
 (overdraft)               438,836      (28,138)      (8,899)      (6,153)       (7,847)      (15,090)       2,487       375,196
                       -----------  -----------   ----------   ----------   -----------   -----------   ----------  ------------
Total                  $82,686,007  $76,750,124   $4,587,218   $2,999,260   $26,401,544   $33,445,663   $6,050,716  $232,920,532
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============
</TABLE>


<TABLE>
Investment income from the Master Trust for the year ended December 31, 1998 is
summarized as follows:
<CAPTION>
                                                               INTER-
                                    LARGE         SMALL        NATIONAL                                 MANAGED
                       COMPANY      COMPANY       COMPANY      EQUITY       RESERVE       DIVERSIFIED   BOND
                       STOCK FUND   FUND          FUND         FUND         FUND          FUND          FUND        TOTAL
<S>                    <C>          <C>           <C>          <C>          <C>           <C>           <C>         <C>
Net appreciation
 (depreciation) in
 fair value of
 investments           $11,339,483  $18,695,385   $ (263,745)  $  396,904   $ 1,376,097   $ 4,973,756   $  416,005  $ 36,933,885
Dividends                1,029,974                                                                                     1,029,974
Interest                    49,241           54           83           22           129            41          125        49,695
                       -----------  -----------   ----------   ----------   -----------   -----------   ----------  ------------

Total                  $12,418,698  $18,695,439   $ (263,662)  $  396,926   $ 1,376,226   $ 4,973,797   $  416,130  $ 38,013,554
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============

Plan's equity in
 net earnings of
 Master Trust          $ 4,878,628  $ 3,522,210   $  (74,025)  $  158,655   $   419,289   $   788,441   $   75,518  $  9,768,716
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============
</TABLE>



<TABLE>
Assets of the Master Trust at December 31, 1997 are summarized as follows:
<CAPTION>
                                                               INTER-
                                    LARGE         SMALL        NATIONAL                                 MANAGED
                       COMPANY      COMPANY       COMPANY      EQUITY       RESERVE       DIVERSIFIED   BOND
                       STOCK FUND   FUND          FUND         FUND         FUND          FUND          FUND        TOTAL
<S>                    <C>          <C>           <C>          <C>          <C>           <C>           <C>         <C>
Investments, at fair
 value                 $75,945,362  $60,121,937   $4,728,540   $2,629,430   $28,051,469   $33,669,298   $5,858,170  $211,004,206
Accrued interest and
 dividends                   6,317          141           22           16           380           101           26         7,003
                       -----------  -----------   ----------   ----------   -----------   -----------   ----------  ------------
Total                  $75,951,679  $60,122,078   $4,728,562   $2,629,446   $28,051,849   $33,669,399   $5,858,196  $211,011,209
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============

Plan's investment in
 Master Trust          $33,588,394  $11,281,360   $1,237,656   $1,058,424   $ 8,047,160   $ 4,160,771   $1,037,150  $ 60,410,915
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============
Plan's percentage
 ownership interest
 in Master Trust               44%          19%          26%          40%           29%           12%          18%           29%
                       ===========   ==========   ==========   ===========   ===========   ==========  ============  ===========
</TABLE>


<TABLE>
Investments, at fair value, held by the Master Trust at December 31, 1997 are
summarized as follows:
<CAPTION>
                                                               INTER-
                                    LARGE         SMALL        NATIONAL                                 MANAGED
                       COMPANY      COMPANY       COMPANY      EQUITY       RESERVE       DIVERSIFIED   BOND
                       STOCK FUND   FUND          FUND         FUND         FUND          FUND          FUND        TOTAL
<S>                    <C>          <C>           <C>          <C>          <C>           <C>           <C>         <C>
The Procter & Gamble
 Company common stock  $74,844,561                                                                                  $ 74,844,561
Mutual funds                        $60,121,830   $4,728,479   $2,629,377   $27,988,957   $33,669,235   $5,858,117   134,995,995
Short-term investments   1,100,801          107           61           53        62,512            63           53     1,163,650
                       -----------  -----------   ----------   ----------   -----------   -----------   ----------  ------------

Total                  $75,945,362  $60,121,937   $4,728,540   $2,629,430   $28,051,469   $33,669,298   $5,858,170  $211,004,206
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============
</TABLE>


<TABLE>
Investment income from the Master Trust for the year ended December 31, 1997 is
summarized as follows:
<CAPTION>
                                                               INTER-
                                    LARGE         SMALL        NATIONAL                                 MANAGED
                       COMPANY      COMPANY       COMPANY      EQUITY       RESERVE       DIVERSIFIED   BOND
                       STOCK FUND   FUND          FUND         FUND         FUND          FUND          FUND        TOTAL
<S>                    <C>          <C>           <C>          <C>          <C>           <C>           <C>         <C>
Net appreciation in
 fair value of
 investments           $22,915,525  $15,017,239   $  817,130   $   52,370   $ 1,468,561   $ 5,581,761   $  520,449  $ 46,373,035
Dividends                  836,156                                                                                       836,156
Interest                    56,289                                                3,197                                   59,486
                       -----------  -----------   ----------   ----------   -----------   -----------   ----------  ------------

Total                  $23,807,970  $15,017,239   $  817,130   $   52,370   $ 1,471,758   $ 5,581,761   $  520,449  $ 47,268,677
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============
Plan's equity in
 net earnings of
 Master Trust          $11,562,994  $ 2,823,320   $  231,710   $   20,018   $   426,419   $   684,059   $   91,019  $ 15,839,539
                       ===========  ===========   ==========   ==========   ===========   ===========   ==========  ============
</TABLE>



5.   DISTRIBUTIONS PAYABLE

     Distributions payable to participants at December 31, 1998 and 1997 are
     approximately $377,000 and $353,000, respectively.

                                   * * * * * *


<TABLE>
RICHARDSON-VICKS SAVINGS PLAN

SCHEDULE OF ASSETS HELD FOR INVESTMENT (ITEM 27a of Form 5500)
DECEMBER 31, 1998
<CAPTION>
IDENTITY OF ISSUE,
BORROWER, LESSOR                                                                             FAIR
OR SIMILAR PARTY       DESCRIPTION OF INVESTMENT                                COST         VALUE

<S>                    <C>                                                      <C>          <C>
Participant Loans      36 loans with maturities ranging from January
                       1999 to March 2007 and interest rates ranging from
                       6.5% - 10%                                               $  -         $214,273
</TABLE>





PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE
TRUSTEES (OR OTHER PERSONS WHO ADMINISTER THE EMPLOYEE BENEFIT PLAN) HAVE DULY
CAUSED THIS ANNUAL REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED HEREUNTO
DULY AUTHORIZED.


                                   Richardson-Vicks Savings Plan



                                    /s/THOMAS J. MESS
Date:  June 22, 1999                --------------------------------------
                                    Thomas J. Mess
                                    Secretary for Trustees




                               EXHIBIT INDEX


Exhibit No.                                                 Page No.

  23                Consent of Deloitte & Touche




Deloitte &
 Touche LLP
- -----------         ----------------------------------------------------------
                    250 East Fifth Street         Telephone: (513) 784-7100
                    P.O. Box 5340
                    Cincinnati, Ohio 45201-5340


INDEPENDENT AUDITORS' CONSENT



We consent to the incorporation by reference in Registration Statement No.
333-14391 of The Procter & Gamble Company on Form S-8 of our report dated
April 30, 1999 appearing in this Annual Report on Form 11-K of the Richardson-
Vicks Savings Plan for the year ended December 31, 1998.


/s/DELOITTE & TOUCHE LLP
Cincinnati, Ohio
June 21, 1999










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