QUALITY FOOD CENTERS INC
DEF 14A, 1996-03-28
GROCERY STORES
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<PAGE>
                          [QUALITY FOOD CENTERS LOGO]
 
DEAR SHAREHOLDER:
 
    You  are cordially invited to attend  the Quality Food Centers, Inc. ("QFC")
Annual Meeting of Shareholders  to be held  at 9:00 a.m.  on Tuesday, April  30,
1996, at the Red Lion Hotel/Bellevue, 300 112th Avenue SE, Bellevue, Washington.
 
    Information  concerning  the  business to  be  conducted at  the  meeting is
included in the accompanying Notice of Annual Meeting of Shareholders and  Proxy
Statement.  At the  meeting, we also  will report  on the operations  of QFC and
respond to any questions you may have.
 
    YOUR VOTE IS VERY IMPORTANT. Whether or not you plan to attend the  meeting,
it is important that your shares be represented. Therefore, we urge you to sign,
date  and  promptly  return the  enclosed  proxy  in the  enclosed  postage paid
envelope. If you attend the meeting, you will, of course, have the right to vote
in person.
 
    I look forward to  greeting you personally,  and on behalf  of the Board  of
Directors  and management,  I would  like to  express our  appreciation for your
interest in QFC.
 
                                          Sincerely,
 
                                          QUALITY FOOD CENTERS, INC.
 
                                                       [SIG]
                                          Stuart M. Sloan
                                          CHAIRMAN AND CHIEF EXECUTIVE OFFICER
March 28, 1996
<PAGE>
                          [QUALITY FOOD CENTERS LOGO]
 
                              10112 NE 10TH STREET
                           BELLEVUE, WASHINGTON 98004
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TUESDAY, APRIL 30, 1996
                            ------------------------
 
TO OUR SHAREHOLDERS:
 
    The Annual Meeting of Shareholders of  Quality Food Centers, Inc. ("QFC"  or
the  "Company") will be held at 9:00 a.m. local time on Tuesday, April 30, 1996,
at the Red Lion Hotel/Bellevue, 300  112th Avenue SE, Bellevue, Washington,  for
the following purposes:
 
    1.  To elect three Class III directors;
 
    2.    To  consider and  act  upon a  proposal  to amend  the  Company's 1987
       Incentive Stock Option Plan  to reserve an  additional 200,000 shares  of
       the  Company's common  stock for  issuance upon  the exercise  of options
       granted under the plan;
 
    3.  To consider and act upon a proposal to amend the Company's 1990 Employee
       Stock Purchase  Plan  to reserve  an  additional 300,000  shares  of  the
       Company's  common stock  for issuance upon  purchase of  shares under the
       plan and to increase the number of shares of common stock issuable in any
       given payment period to 150,000;
 
    4.   To ratify  the selection  of Deloitte  & Touche  LLP as  the  Company's
       independent auditors for the fiscal year ending December 28, 1996; and
 
    5.  To transact such other business as may properly come before the meeting.
 
    Only  shareholders of record at  the close of business  on March 8, 1996 are
entitled to notice of, and to vote at, the meeting.
 
                                          By Order of the Board of Directors
 
                                                       [SIG]
                                          Marc W. Evanger
                                          SECRETARY
Bellevue, Washington
March 28, 1996
 
    EACH SHAREHOLDER IS URGED TO SIGN AND RETURN PROMPTLY THE ACCOMPANYING PROXY
IN THE ENCLOSED ENVELOPE TO  WHICH NO POSTAGE NEED BE  AFFIXED IF MAILED IN  THE
UNITED STATES.
<PAGE>
                           QUALITY FOOD CENTERS, INC.
                              10112 NE 10TH STREET
                           BELLEVUE, WASHINGTON 98004
                            ------------------------
 
                                PROXY STATEMENT
                             ---------------------
 
                         INFORMATION REGARDING PROXIES
 
    This  Proxy Statement  and the accompanying  form of proxy  are furnished in
connection with the solicitation of proxies by the Board of Directors of Quality
Food Centers, Inc. ("QFC"  or the "Company")  for use at  the Annual Meeting  of
Shareholders  to be  held at 9:00  a.m. on Tuesday,  April 30, 1996,  and at any
adjournment thereof. Only shareholders of record on the books of the Company  at
the  close of business on March 8, 1996  (the "Record Date") will be entitled to
notice of, and to vote at, the meeting.
 
    It is anticipated that these proxy solicitation materials and a copy of  the
Company's  1995 Annual Report to Shareholders will be sent to shareholders on or
about March 29, 1996.
 
    If the accompanying  form of proxy  is properly executed  and returned,  the
shares  represented thereby  will be voted  in accordance  with the instructions
specified therein. In the absence of  instructions to the contrary, such  shares
will  be voted for the proposals set  forth therein. Any shareholder executing a
proxy has the power to revoke it at any time prior to the voting thereof on  any
matter  (without, however, affecting any vote taken prior to such revocation) by
delivering written  notice to  Marc W.  Evanger, Secretary  of the  Company,  by
executing  another proxy dated as of a later  date or by voting in person at the
meeting.
 
                    VOTING SECURITIES AND PRINCIPAL HOLDERS
 
    The only voting securities of the Company are shares of common stock,  $.001
par  value (the "Common Stock"), each of which is entitled to one vote. At March
8, 1996, the Record Date, there were issued and outstanding 14,444,827 shares of
Common Stock. The  presence in  person or  by proxy of  holders of  record of  a
majority  of the outstanding shares of Common  Stock is required to constitute a
quorum for the transaction of business at the meeting.
 
    The following table  sets forth  information, as  of the  Record Date,  with
respect  to all shareholders known by the Company to be the beneficial owners of
more than five percent of its outstanding shares of Common Stock. It also  shows
beneficial  ownership  for  each  director and  nominee  and  for  the executive
officers. Except as  noted below,  each person  has sole  voting and  investment
power with respect to the shares shown.
 
<TABLE>
<CAPTION>
                                                                             AMOUNT AND NATURE
                                                                               OF BENEFICIAL      PERCENT OF SHARES
NAME AND ADDRESS (1)                                                           OWNERSHIP (2)         OUTSTANDING
- ---------------------------------------------------------------------------  ------------------  -------------------
<S>                                                                          <C>                 <C>
Stuart M. Sloan (3)........................................................        1,817,882               12.3
Ronald A. Weinstein........................................................          295,559                2.0
Maurice F. Olson...........................................................          596,274                4.0
Zell/Chilmark Fund L.P. (4)(5).............................................        3,975,000               27.0
Samuel Zell (4)(5).........................................................        3,975,000               27.0
Joel S. Friedland (4)(5)...................................................        3,975,000               27.0
Sheli Z. Rosenberg (4)(5)..................................................        3,975,000               27.0
Dan Kourkoumelis...........................................................           97,723              *
Fred B. McLaren............................................................           11,800              *
John W. Creighton, Jr......................................................           13,075              *
Marc W. Evanger............................................................           60,651              *
American Express Financial Corporation.....................................        1,120,000                7.6
All executive officers and directors as a group (10 persons)...............        6,867,964               46.6
</TABLE>
 
- ------------------------
 *  Denotes less than one percent.
 
                                       1
<PAGE>
(1) The  business address of each shareholder identified as the beneficial owner
    of more than five percent of the Common Stock other than Zell/Chilmark  Fund
    L.P.  ("Zell  Chilmark"), Messrs.  Zell  and Friedland,  Mrs.  Rosenberg and
    American Express Financial Corporation is 10112 N.E. 10th Street,  Bellevue,
    Washington  98004. The business  address of Zell  Chilmark, Messrs. Zell and
    Friedland and Mrs. Rosenberg is Two North Riverside Plaza, Chicago, Illinois
    60606. The business address of American Express Financial Corporation is IDS
    Tower 10, Minneapolis, Minnesota 55440.
 
(2) Includes shares that may be acquired within 60 days through the exercise  of
    stock  options,  as follows:  Mr. Sloan,  118,900  shares; Mr.  Olson, 3,333
    shares; Mr. Weinstein, 11,000 shares;  Mr. Kourkoumelis, 91,985 shares;  Mr.
    McLaren,  11,000 shares;  Mr. Creighton,  9,200 shares;  Mr. Evanger, 56,284
    shares; and all executive officers and directors as a group, 301,702.
 
(3) In connection  with the  Company's recapitalization  that was  completed  in
    March  1995 (the "Recapitalization"), Mr. Sloan and the Company entered into
    a Standstill Agreement dated as of  January 14, 1995 (the "Sloan  Standstill
    Agreement")  pursuant to which Mr. Sloan agreed that he will not take any of
    the following actions without  the approval of a  majority of the  Company's
    disinterested  directors, subject to specified  limited exceptions: (a) sell
    or otherwise dispose of any Common Stock prior to March 29, 1997 (except for
    the sale by Mr. Sloan to Zell  Chilmark of 2,975,000 shares of Common  Stock
    (which   occurred  on   January  16,   1996)  and   certain  family  related
    transactions); (b)  form,  join  or  participate  in  any  other  way  in  a
    partnership,  voting trust or  other "group" (as such  term is defined under
    Section 13(d)  of the  Securities  Exchange Act  of  1934, as  amended  (the
    "Exchange  Act")), or enter  into any agreement  or arrangement or otherwise
    act in concert with any other person, for the purpose of acquiring, holding,
    voting or  disposing  of  Common  Stock; (c)  engage  in  certain  specified
    takeover  actions or take  any other actions,  alone or in  concert with any
    other person, to seek control of the Company or otherwise seek to circumvent
    any of the foregoing limitations; or (d) engage in any material  transaction
    with the Company. See "Certain Relationships and Related Transactions."
 
(4) By  virtue of their positions with  the entities that indirectly control the
    general partner  of  Zell Chilmark,  Messrs.  Zell and  Friedland  and  Mrs.
    Rosenberg  may  be deemed  to beneficially  own the  shares of  Common Stock
    beneficially owned by  Zell Chilmark.  Messrs. Zell and  Friedland and  Mrs.
    Rosenberg disclaim beneficial ownership of such shares.
 
(5) In  connection  with the  Recapitalization,  Zell Chilmark  and  the Company
    entered into a Standstill Agreement dated as of January 14, 1995 (the  "Zell
    Chilmark  Standstill Agreement") pursuant to  which Zell Chilmark has agreed
    that it and certain  of its affiliates  will not take  any of the  following
    actions  without the approval  of a majority  of the Company's disinterested
    directors, subject  to  specified  limited exceptions:  (a)  increase  their
    ownership  of Common Stock  (or securities convertible  into or exchangeable
    for Common Stock or other options  or rights to acquire Common Stock)  prior
    to  June 30, 2000  beyond 30%; (b)  sell or otherwise  dispose of any Common
    Stock prior to March 29, 1997; (c)  sell or otherwise dispose of any  Common
    Stock  during the two-year period following March  29, 1997 to any person or
    group that would  own (to  Zell Chilmark's knowledge)  more than  5% of  the
    outstanding  Common Stock after such transfer; (d) form, join or participate
    in any other way in  a partnership, voting trust  or other "group" (as  such
    term  is defined under Section 13(d) of the Exchange Act), or enter into any
    agreement or arrangement or otherwise act in concert with any other  person,
    for  the purpose of acquiring, holding, voting or disposing of Common Stock;
    (e) engage in certain specified takeover actions or take any other  actions,
    alone or in concert with any other person, to seek control of the Company or
    otherwise seek to circumvent any of the foregoing limitations; or (f) engage
    in any material transaction with the Company. See "Certain Relationships and
    Related Transactions."
 
                                       2
<PAGE>
                                   PROPOSAL I
                             ELECTION OF DIRECTORS
 
    The  Company's Articles of  Incorporation provide that  the Board is divided
into three classes: Class  I, Class II  and Class III. Each  Class is as  nearly
equal  in number  as possible. Unless  a director  has been appointed  to fill a
vacancy or to  fill a  position that  was created  by increasing  the number  of
directors,  each  director  serves  for  a  term  ending  at  the  third  annual
shareholders' meeting  following  the  annual meeting  at  which  elected.  Each
director  serves until  such director's  successor is  elected and  qualified or
until such director's  earlier death,  resignation or removal.  Three Class  III
directors are to be elected at the Annual Meeting.
 
    Information as to the nominees and as to each other director whose term will
continue  after the 1996  Annual Meeting of Shareholders  is provided below. The
candidates elected will be those receiving the largest numbers of votes cast  by
the shares entitled to vote in the election, up to the number of directors to be
elected  by such shares. Shares  held by persons who  abstain from voting on the
election and broker  "non-votes" will  not be  counted in  the election.  Unless
otherwise  instructed,  it  is  the  intention  of  the  persons  named  in  the
accompanying form  of proxy  to  vote shares  represented by  properly  executed
proxies  for the nominees  of the Board  of Directors named  below. Although the
Board of Directors anticipates that the  nominees will be available to serve  as
directors  of the  Company, should  any of  them not  accept the  nomination, or
otherwise be unwilling or unable to serve, it is intended that the proxies  will
be  voted for the election of a substitute nominee or nominees designated by the
Board of Directors.
 
    The terms of a Recapitalization and Stock Purchase and Sale Agreement  dated
as  of January  14, 1995 (the  "Recapitalization Agreement")  among the Company,
Stuart M.  Sloan  and Zell  Chilmark,  provide that  Samuel  Zell and  a  second
representative  of Zell Chilmark will join the Company's Board of Directors. The
Zell Chilmark Standstill Agreement provides that (i) Zell Chilmark will continue
to have two representatives on the Company's Board as long as Zell Chilmark owns
at least 10% of the outstanding Common Stock; (ii) the Company will not increase
the size of its Board beyond nine  members as long as Zell Chilmark is  entitled
to two Board representatives; and (iii) Zell Chilmark will vote its Common Stock
for the election or removal of directors of the Company either (a) in accordance
with the recommendations of a majority of the Company's independent directors or
(b)  in the same proportion  as the other shareholders  vote on such matter. The
Zell Chilmark Standstill Agreement also imposes limitations on how Zell Chilmark
may vote its  Common Stock with  respect to any  matter that would  relate to  a
possible change in control of the Company.
 
NOMINEES FOR ELECTION -- CLASS III DIRECTORS (TERMS TO EXPIRE IN 1999)
 
    Dan  Kourkoumelis, 45, became  a director of  the Company in  April 1991. He
joined the  Company as  a courtesy  clerk in  1967 and  his experience  includes
several  ranks of store management and executive positions. Mr. Kourkoumelis was
appointed Executive Vice President in 1983, Chief Operating Officer in 1987  and
President in 1989. Mr. Kourkoumelis is a member of the Board of Directors of the
Western Association of Food Chains and Washington State Food Dealers Association
and  serves  as  a  director  of  Associated  Grocers,  Incorporated, Expeditors
International of Washington, Inc. and Shurgard Storage Centers, Inc.
 
    Sheli Z. Rosenberg, 54, has been President and Chief Executive Officer since
November 1994  of  Equity Group  Investments,  Inc. and  its  subsidiary  Equity
Financial and Management Company, both privately owned real estate and corporate
investment  and management firms; and has been an executive officer and director
for more than the past five years of both of these companies; has been  Chairman
of  the Board of the law firm of  Rosenberg & Liebentritt, P.C. since 1980; is a
director  of  Anixter   International  Inc.,  Great   American  Management   and
Investment,  Inc., Capsure  Holdings Corp.,  Sealy Corporation,  Falcon Building
Products,  Inc.,  American  Classic  Voyages   Co.,  Revco  D.S.,  Inc.,   Jacor
Communications,   Inc.  and  CFI  Industries,  Inc.;  is  a  trustee  of  Equity
Residential Properties  Trust;  was  an executive  officer  and  director  until
October  4, 1991 of Madison Management Group,  Inc. which filed a petition under
Chapter 11 of the Bankruptcy Code in November 1991; and has been Vice  President
of  First Capital Benefit Administrators, Inc., which filed a petition under the
federal bankruptcy laws in January 1995.
 
                                       3
<PAGE>
    Ronald A. Weinstein, 55, served as a director of the Company from June  1986
to  March 1987 and became a director again  in February 1988. He was a principal
of Sloan Capital  Companies, a  private investment  company, from  1984 to  July
1991.  From February  1989 until April  1991, Mr. Weinstein  served as Executive
Vice President of Merchandising  at Egghead, Inc.,  a reseller of  microcomputer
software.  Mr. Weinstein serves as Chairman  of B & B Auto  Parts, Inc. and is a
director of Molbak's, Inc. and Coinstar, Inc.
 
    Joel S. Friedland, who served as a Class III director since April 1995,  has
decided not to stand for re-election.
 
CONTINUING -- CLASS I DIRECTORS (TERMS TO EXPIRE IN 1997)
 
    John  W. Creighton, Jr.,  63, became a  director of the  Company in December
1989. He has served  since 1988 as  President and a  director, and since  August
1991  as Chief  Executive Officer,  of Weyerhaeuser  Company, a  forest products
company. Mr.  Creighton  serves as  a  director of  Washington  Energy  Company,
Portland General Corporation and Unocal.
 
    Fred B. McLaren, 61, became a director of the Company in 1988. Since 1974 he
has  been the President and,  since 1972, a director,  of Hughes Markets Inc., a
privately-held chain of 54 supermarkets headquartered in Irwindale,  California,
and  since 1987 has been Chairman and Chief Executive Officer of Santee Dairies,
Inc. Mr. McLaren is past President of the Western Association of Food Chains and
a former director of Certified Grocers of California. He currently is a director
of the  Food Marketing  Institute and  a member  of the  Food Employers  Council
Executive Committee.
 
    Samuel  Zell, 54, became  a director of  the Company on  March 29, 1995. Mr.
Zell is, and since 1981 has been, Chairman of the Board of Equity Financial  and
Management  Company and, since  1986 has been,  Chairman of the  Board of Equity
Group Investments, Inc.; is, and since mid-1990 has been, one of two individuals
who control the general  partners of the general  partner of Zell Chilmark;  is,
and  since 1985 has been, Chairman of the Board of Anixter International Inc., a
company engaged in the  distribution of wiring systems  products; is, and  since
1983  has been,  Chairman of  the Board,  and from  1990 through  1994 was Chief
Executive Officer and  President, of Great  American Management and  Investment,
Inc.,  a  diversified  company  with  interests  in  manufacturing, agriculture,
chemicals and  fertilizers  and financial  services;  from 1987  has  served  as
Chairman  of the Board and Chief Executive  Officer of Capsure Holdings Corp., a
company engaged in the business  of speciality property and casualty  insurance;
is,  and since 1992  has been, Co-Chairman  of Revco D.S.,  Inc., a company that
operates a chain of retail drug stores; and from August 1993 to the present  has
been  Chairman  of the  Board of  American  Classic Voyages  Co., a  provider of
overnight cruises in the United States; is, and since 1993 has been, Chairman of
the  Board  of  Equity   Residential  Properties  Trust,  a   self-administered,
self-managed  equity real  estate investment  trust; and  from June  1994 to the
present has been  Chairman of  the Board of  Falcon Building  Products, Inc.,  a
manufacturer  and supplier  serving the residential  and commercial construction
and home improvement markets; and from  1993 to March 1995 was Co-Chairman,  and
from  March  1995 to  the  present has  been, Chairman  of  the Board  and Chief
Executive Officer of  Manufactured Home Communities,  Inc., a  self-administered
and  self-managed equity  real estate investment  trust which  owns and operates
properties in 16 states. Mr. Zell is also a member of the board of directors  of
Sealy  Corporation. Prior to October 4, 1991,  Mr. Zell was President of Madison
Management Group,  Inc.,  which  filed  a  petition  under  Chapter  11  of  the
Bankruptcy Code on November 8, 1991.
 
CONTINUING -- CLASS II DIRECTORS (TERMS TO EXPIRE IN 1998)
 
    Maurice F. Olson, 52, became a director of the Company on March 2, 1995. Mr.
Olson  was formerly Chairman and Chief Executive Officer of Olson's Food Stores,
Inc. Mr. Olson is the controlling member of Olson Management Group, LLC, a  real
estate  development  and  management  company,  and a  member  of  the  Board of
Directors of Associated Grocers, Incorporated.
 
    Stuart M. Sloan, 52, became a director  of the Company in 1985 and has  been
Chairman  since June 1986.  Mr. Sloan served  as Chief Executive  Officer of the
Company from June  1986 to February  1987 and has  been Chief Executive  Officer
since   April   1991.   Mr.  Sloan   is   the   founder  and   a   principal  of
 
                                       4
<PAGE>
Sloan Capital Companies. See  "Certain Relationships and Related  Transactions."
Mr.  Sloan served as  President of Egghead,  Inc. from February  1989 until July
1990, as Chief  Executive Officer  from February 1989  until April  1991 and  as
Chairman  from January 1990 to September 1992. Mr. Sloan serves as a director of
Anixter International Inc. and Cucina! Cucina!, Inc.
 
BOARD AND COMMITTEE MEETINGS
 
    The Board of Directors of the Company held eight meetings during the  fiscal
year  ended December 30,  1995. In addition,  as allowed by  Washington law, the
Board of Directors took certain actions without a formal meeting one time during
the last fiscal year.
 
    The  Company  has  an  Audit  Committee  consisting  of  Messrs.  Creighton,
Friedland,  McLaren, Olson  and Weinstein. Two  meetings of  the Audit Committee
were held during  the last  fiscal year. The  functions of  the Audit  Committee
include:  (i) reviewing the plan, scope and results of the independent audit and
reporting to the full  Board whether financial  information is fairly  presented
and   whether  generally  accepted  accounting  principles  are  followed;  (ii)
monitoring the internal  accounting and  financial functions of  the Company  to
assure  quality of staff  and proper internal  controls; and (iii) investigating
conflicts of interest, ethics and compliance with laws and regulations.
 
    The Company has  a Compensation Committee  consisting of Messrs.  Creighton,
McLaren,  Weinstein and Zell.  Five meetings of  the Compensation Committee were
held during  the  last  fiscal year  and,  as  allowed by  Washington  law,  the
Compensation  Committee took certain actions  without formal meetings four times
during the  last  fiscal  year.  The functions  of  the  Compensation  Committee
include:  (i) setting the compensation of  the Company's executive officers; and
(ii) administering certain of the Company's stock option plans.
 
    The Board of Directors does not have a nominating committee.
 
DIRECTORS' FEES
 
    Directors who are not employees of the Company, and excluding Mr. Sloan, are
paid an annual retainer fee of $10,000  plus $1,000 for each Board of  Directors
meeting  attended in person and $250 for each teleconference, are reimbursed for
their expenses  incurred  in attending  such  meetings, and  are  granted  stock
options  under the  Directors' Nonqualified  Stock Option  Plan (the "Directors'
Plan"). Under the Directors'  Plan, each non-employee (non-affiliated)  director
of  the Company is granted  a non-qualified option to  purchase 10,000 shares of
Common Stock  upon  becoming  a  director.  Each  director  also  is  granted  a
non-qualified  option  to purchase  1,000 shares  of common  stock on  an annual
basis. Options vest in equal annual installments over three years and terminate,
to the extent not previously exercised, upon the occurrence of the first of  the
following  events: (i) ten years after the  date of grant; (ii) termination as a
director for any reason other than death  or disability; or (iii) 30 days  after
termination as a director due to death or disability. The exercise price for the
options  is the fair market value of the Common Stock on the date of grant. Upon
exercise, the exercise  price may  be paid in  cash, by  certified or  cashier's
check  or in  shares of  stock of the  Company owned  by a  director. Options to
purchase up  to  100,000  shares  of  Common  Stock  are  authorized  under  the
Directors' Plan. At the end of fiscal year 1995, options to acquire an aggregate
of  47,200 shares were  held by four  directors at an  average exercise price of
$21.33 per  share. Options  to  purchase 1,000  shares  were granted  under  the
Directors'  Plan to Messrs. Creighton, McLaren  and Weinstein during fiscal year
1995 at an option  price of $20.75  and options to  purchase 10,000 shares  were
granted  to Mr. Olson  in 1995 at an  option price of  $24.125. Messrs. Zell and
Friedland declined option grants as a matter of policy with any company in which
Zell Chilmark has an investment.
 
                                       5
<PAGE>
                             EXECUTIVE COMPENSATION
 
    The following  table shows  the compensation  for services  rendered  during
fiscal  years 1995, 1994 and 1993 for  the Chief Executive Officer and the other
executive officers of the Company.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                    LONG-TERM
                                                                                  COMPENSATION
                                                         ANNUAL COMPENSATION         AWARDS
                                            FISCAL    --------------------------  -------------       ALL OTHER
NAME AND PRINCIPAL POSITION                  YEAR       SALARY ($)     BONUS ($)   OPTIONS (#)   COMPENSATION($)(2)
- -----------------------------------------  ---------  ---------------  ---------  -------------  -------------------
<S>                                        <C>        <C>              <C>        <C>            <C>
Stuart M. Sloan .........................       1995       981,068(1)          0        58,900                0
 Chairman, Chief                                1994     1,151,757(1)          0        50,000                0
 Executive Officer                              1993     1,036,520(1)          0       100,000                0
 
Dan Kourkoumelis ........................       1995       275,000       145,000       130,000           35,996
 President, Chief                               1994       233,528       143,000        30,000           20,862
 Operating Officer                              1993       228,013       120,626        15,000           17,127
 
Marc Evanger ............................       1995       150,000        75,000       100,000           17,663
 Vice President, Chief                          1994       121,093        73,000        20,000           12,929
 Financial Officer                              1993       117,866        61,873        10,000           15,640
</TABLE>
 
- ------------------------
(1) Mr. Sloan does not receive a salary  or bonus from the Company. Since  1986,
    Sloan Capital Companies, which is controlled by Mr. Sloan, has received from
    the  Company a management fee of 0.2%  of the Company's total sales pursuant
    to a management agreement dated August 17, 1986. The management fee has  not
    been  adjusted during the term of the management agreement, which expires in
    June 1996, except that  for the fourth quarter  of 1995, the parties  agreed
    that  Mr.  Sloan  would accept  options  to  purchase 58,900  shares  of the
    Company's stock  in  lieu of  the  management  fee, which  would  have  been
    approximately    $479,000.   See   "Certain    Relationships   and   Related
    Transactions."
 
(2) These amounts represent  the accrued  Company contributions  to the  Quality
    Food Centers, Inc. Defined Contribution Profit Sharing Plan. The amounts for
    1995  include  cash  compensation  of  $25,226  and  $6,894  payable  to Mr.
    Kourkoumelis and Mr.  Evanger, respectively, representing  the shortfall  in
    contributions  that would  otherwise have  been made  had a  $150,000 salary
    limit on compensation to be considered for profit sharing contributions  not
    been imposed by the Internal Revenue Code.
 
    The  Company has  stock option plans  pursuant to which  options to purchase
Common Stock  are granted  to officers  and key  employees of  the Company.  The
following  tables show stock option grants and  exercises in fiscal year 1995 to
or by  the  executive  officers  of  the Company,  and  the  year-end  value  of
unexercised options.
 
                                       6
<PAGE>
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                             INDIVIDUAL GRANTS                          POTENTIAL REALIZABLE
                                       -------------------------------------------------------------  VALUE AT ASSUMED ANNUAL
                                         NUMBER OF                                                      RATES OF STOCK PRICE
                                         SECURITIES      % OF TOTAL                                   APPRECIATION FOR OPTION
                                         UNDERLYING    OPTIONS GRANTED                                        TERM (1)
                                          OPTIONS       TO EMPLOYEES      EXERCISE      EXPIRATION    ------------------------
                NAME                   GRANTED (#)(2)  IN FISCAL YEAR   PRICE ($/SH)       DATE         5% ($)       10% ($)
- -------------------------------------  --------------  ---------------  -------------  -------------  -----------  -----------
<S>                                    <C>             <C>              <C>            <C>            <C>          <C>
Stuart M. Sloan......................        58,900            11.4          20.75(3)     09/28/2000      337,664      746,150
 
Dan Kourkoumelis.....................        30,000            15.8          20.50(4)     04/12/2005      386,770      980,151
                                            100,000            19.4          20.25(5)     04/23/2005    1,273,511    3,227,328
 
Marc Evanger.........................        30,000            15.8          20.50(4)     04/12/2005      386,770      980,151
                                             70,000            13.6          20.25(5)     04/23/2005      891,458    2,259,130
</TABLE>
 
- ------------------------
(1) Potential  realizable value is based on  the assumption that the stock price
    of the  Common  Stock  appreciates  at the  annual  rate  shown  (compounded
    annually)  from the  date of  grant until the  end of  the five  or ten year
    option  term.  These  numbers  are  calculated  based  on  the  requirements
    promulgated by the Securities and Exchange Commission and do not reflect the
    Company's estimate of future stock price performance.
 
(2) The  Company's  stock  option  plans are  administered  by  the Compensation
    Committee of the Board  of Directors, which determines  to whom the  options
    are  granted,  the number  of  shares subject  to  each option,  the vesting
    schedule and the  exercise price.  Stock options granted  to Messrs.  Sloan,
    Kourkoumelis  and Evanger were granted pursuant  to the 1993 Executive Stock
    Option Plan. The options  granted to Mr.  Sloan, which were  in lieu of  the
    fourth  quarter management fee of approximately $479,000, vested immediately
    upon grant  and expire  after five  years. The  options granted  to  Messrs.
    Kourkoumelis  and Evanger vest in equal  annual installments over five years
    and expire after 10 years.
 
(3) The options were granted on September 29, 1995, at fair market value.
 
(4) The options were granted on April 13, 1995, at fair market value.
 
(5) The options were granted on April 24, 1995, at fair market value.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                                                    VALUE OF
                                                                               NUMBER OF           UNEXERCISED
                                                                          UNEXERCISED OPTIONS     IN-THE-MONEY
                                                                            AT FISCAL YEAR      OPTIONS AT FISCAL
                                                                                END (#)          YEAR END ($)(1)
                                                                          -------------------  -------------------
                                            SHARES ACQUIRED     VALUE        EXERCISABLE/         EXERCISABLE/
                                            ON EXERCISE (#)  REALIZED ($)    UNEXERCISABLE        UNEXERCISABLE
                                            ---------------  -----------  -------------------  -------------------
<S>                                         <C>              <C>          <C>                  <C>
Stuart M. Sloan...........................             0              0       108,900/100,000             73,625/0
 
Dan Kourkoumelis..........................        31,794        641,817        65,985/171,000      283,074/220,000
 
Marc Evanger..............................        25,931        529,787        36,284/127,200      117,663/167,500
</TABLE>
 
- ------------------------
(1) Value is (i)  the fair  market value  at fiscal  1995 year  end ($22.00  per
    share) less the option exercise price times (ii) the number of shares.
 
                                       7
<PAGE>
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
    The  compensation of the  Company's executive officers  is determined by the
Compensation Committee, which is comprised solely of outside directors.
 
    The  policy  of   the  Compensation  Committee   in  determining   executive
compensation  is that such compensation  should (i) reflect Company performance,
(ii) reward individual performance, (iii) align the interests of the  executives
with  the long-term interests of the shareholders and (iv) assist the Company in
attracting and retaining key executives critical to the long-term success of the
Company.
 
    Executive compensation,  other than  for the  Company's Chairman  and  Chief
Executive Officer, consists primarily of (i) base salary, (ii) a bonus and (iii)
the  grant of stock options. Base salary is determined at or about the beginning
of a fiscal year  while bonuses are  determined at the end  of the fiscal  year,
thereby  allowing the  Compensation Committee to  take into  account Company and
individual performance in  determining a significant  portion of an  executive's
compensation.  Stock option  grants generally are  determined at the  end of the
fiscal year but may occur at any time.
 
    The base  salary  for  such  executive  officers  is  fixed  at  levels  the
Compensation  Committee believes are  at the low  range of the  salaries paid to
executive officers having similar  positions at public  companies in the  retail
food   chain  industry  based  upon  reports,  salary  surveys  and  input  from
compensation  consultants.  The  other   public  retail  food  chain   companies
considered  relevant for salary comparison purposes include some that are in the
S&P Retail Stores -- Food Chains Index which is plotted in the performance graph
following this  report and  some that  are  not. A  relatively low  base  salary
permits  the Compensation Committee to rely  significantly on bonuses to reflect
Company and executive performance. There is  no target percentage of total  cash
compensation  that  the  Compensation  Committee expects  to  be  represented by
bonuses. The Compensation Committee believes  that total cash compensation  paid
to  such executive officers in 1995 was  in the medium range of the compensation
paid by the relevant other public retail food chain companies.
 
    Bonuses  are  discretionary  and  are  determined  subjectively,  with   the
Compensation  Committee taking into account  Company and individual performance.
Both financial  and  non-financial  factors,  including  the  Company's  growth,
increases in operating income and increases in the executive's responsibilities,
are  considered but no  predetermined goals are  set that need  to be met before
bonuses are paid.
 
    The Compensation Committee  grants stock options  to its executive  officers
pursuant  to the Company's  1993 Executive Stock Option  Plan and 1987 Incentive
Stock Option Plan. Such  awards are designed to  align a significant portion  of
executive  compensation with shareholder interests  as well as provide long-term
incentives to the executive. The Compensation Committee considers the amount  of
options granted to the executive officer in prior years as well as his position.
The stock option grants are discretionary and are determined subjectively. There
is  no target  percentage or  range of  overall executive  compensation that the
Committee expects to be represented by stock option grants. The number of  stock
options  granted to  executive officers  of the  Company in  1995 were increased
significantly to provide additional incentives  to such officers as the  Company
enters its new phase of growth.
 
    The  policy of  the Compensation Committee  regarding executive compensation
also generally applies to the compensation of the Company's employees. In fiscal
year 1995, the Company awarded bonuses in the aggregate amount of $3,488,192  to
514  employees other than the executive officers and granted options to purchase
213,050 shares of Common Stock to 634 of such employees.
 
    For fiscal year 1995, Mr. Sloan, through Sloan Capital Companies, was paid a
management fee of 0.2% of the Company's  total sales for the first three  fiscal
quarters  of 1995 pursuant  to a management  agreement that was  entered into in
1986. Mr. Sloan  and the Company  exchanged the management  fee that would  have
been payable for the fourth quarter of 1995, which would have been approximately
$479,000, for stock options to purchase 58,900 shares of Common Stock. The grant
was made in September 1995, at the same time grants were made to other employees
of  the Company. The number  of option shares granted  in lieu of the management
fee was determined using the "Binomial" model
 
                                       8
<PAGE>
adapted for  use in  valuing executive  stock options.  The management  fee  was
negotiated  between Mr.  Sloan and  the Company  in connection  with Mr. Sloan's
acquisition of the  Company in 1986.  The management agreement  expires in  June
1996.
 
    The  Compensation Committee believes Mr.  Sloan should receive stock options
to  provide  additional  incentive  to  improve  long-term  performance  of  the
Company's  stock from current levels. In addition  to the grant that was made in
lieu of the  management fee, an  additional grant of  stock options to  purchase
50,000 shares was made in February 1996, at fair market value.
 
                                          COMPENSATION COMMITTEE
 
                                          Fred B. McLaren, Chairman
                                          John W. Creighton, Jr.
                                          Ronald A. Weinstein
                                          Samuel Zell
 
                                       9
<PAGE>
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The  Compensation  Committee  is comprised  of  Messrs.  Creighton, McLaren,
Weinstein and  Zell.  Mr. Sloan,  the  Company's Chairman  and  Chief  Executive
Officer,  is  a director  and serves  on the  compensation committee  of Anixter
International  Inc.  Mr.  Zell  is  the   Chairman  of  the  Board  of   Anixter
International Inc.
 
    In connection with the Recapitalization, the Company issued to Zell Chilmark
1,000,000  shares of Common Stock  at $25 per share on  March 29, 1995. Mr. Zell
indirectly  controls  the  general  partner  of  Zell  Chilmark.  See   "Certain
Relationships and Related Transactions."
 
                               PERFORMANCE GRAPH
 
                  COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN
                        AMONG QUALITY FOOD CENTERS, INC.
            S&P 500 INDEX AND S&P RETAIL STORES -- FOOD CHAINS INDEX
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
YEARS ENDING      QUALITY FOOD CENTERS, INC       S&P 500 INDEX      RETAIL (FOOD CHAINS)
<S>            <C>                               <C>               <C>
Dec90                                    100.00            100.00                     100.00
Dec91                                    163.29            130.47                     105.51
Dec92                                    186.08            140.41                     137.96
Dec93                                    125.95            154.56                     133.82
Dec94                                    123.89            156.60                     143.24
Dec95                                    113.21            215.45                     183.48
</TABLE>
 
    The  above comparison assumes  $100 invested in  the Company's Common Stock,
the S&P 500 Index and the S&P Retail Stores -- Food Chains Index on December 31,
1990.
 
                                  PROPOSAL II
                 AMENDMENT TO 1987 INCENTIVE STOCK OPTION PLAN
 
    On February 21,  1996, the  Company's Board  of Directors  amended the  1987
Incentive Stock Option Plan (the "Plan") to increase from 1,500,000 to 1,700,000
the  number of shares of Common Stock  authorized for issuance upon the exercise
of options granted under  the Plan, subject to  approval by the shareholders  at
the  Annual Meeting of Shareholders.  Currently, 302,770 shares remain available
for future grants under the Plan.
 
    The Board of Directors of the Company  believes it is in the best  interests
of  the Company to increase the number of shares authorized under the Plan. Such
an increase  would  enable  the  Company to  continue  to  attract  high-quality
employees  and to retain the  services of current employees  by enabling them to
obtain a proprietary  interest in  the Company.  The Board  believes that  stock
ownership  by employees also serves to  make their interests consistent with the
interests of the other shareholders of the Company.
 
                                       10
<PAGE>
    DESCRIPTION OF THE  PLAN.  The  Plan provides  for the grant  of options  to
officers  and key employees  of the Company  to acquire shares  of Common Stock.
Approximately 630 individuals were eligible to receive options under the Plan as
of December 30,  1995. Options granted  under the Plan  are intended to  qualify
under Section 422 of the Internal Revenue Code of 1986, as amended (the "Code").
The  Board  of  Directors  has  delegated  administration  of  the  Plan  to the
Compensation Committee, including the authority to determine the exercise price,
size and vesting schedule of options. The exercise price of all options  granted
under  the Plan must be no  less than the fair market  value of the Common Stock
(110 percent of fair market value for shareholders owning more than ten  percent
of the combined voting power of all classes of stock of the Company) on the date
the  option is granted. Options are non-transferable  except by will or the laws
of descent and distribution. Options vest in equal annual installments over five
years  and  terminate  ten  years  after  grant  (five  years  in  the  case  of
shareholders  owning more than ten  percent of the combined  voting power of all
classes of stock of the Company). Options  may be exercised for a period of  one
month   following  termination   of  employment,   except  that   under  certain
circumstances options expire at the time of termination of employment.
 
    If the Company is a party to a reorganization in which the Company is either
the surviving or  resulting corporation, or  is not the  surviving or  resulting
corporation  but  options to  purchase the  Company's stock  are assumed  by the
surviving or  resulting corporation,  any option  granted under  the Plan  shall
apply  to the number and type  of securities to which a  holder of the number of
shares of Common Stock subject to the  option would be entitled under the  terms
of  the reorganization. The Board of Directors may, at any time, modify or amend
the Plan  and any  option  granted thereunder,  except  that no  amendment  with
respect to an outstanding option may be made over the objection of the optionee.
 
    The  purchase price of  option shares may  be paid in  cash, by certified or
cashier's check, in shares  of the Company's Common  Stock already owned by  the
option  holder or,  with the  permission of  the Board  of Directors,  by having
shares withheld from the number of shares of Common Stock to be received by  the
option  holder. Shares  used in  payment shall  be valued  at their  fair market
value. The last  sale price of  the Company's  Common Stock as  reported by  the
Nasdaq National Market on March 8, 1996 was $22.50.
 
    The  proposed amendment to the Plan requires the affirmative vote of holders
of a majority  of the  shares of  Common Stock  represented at  the meeting.  An
abstention  from  voting  will  have  the  effect  of  a  vote  against.  Broker
"non-votes" will have no effect.
 
    FEDERAL INCOME TAX CONSEQUENCES OF  INCENTIVE STOCK OPTIONS.  The  following
description  of federal income  tax consequences addresses  the tax consequences
for "Incentive  Stock  Options"  ("Incentive Stock  Options"  or  "Options")  as
defined  in Section 422 of the Code. Although the Company believes the following
statements are  correct  based  on  existing provisions  of  the  Code  and  the
legislative  history and administrative and judicial interpretations thereof, no
assurance can be given that  legislative, administrative or judicial changes  or
interpretations will not occur that would modify such statements.
 
    The  Plan is not subject to any of the provisions of the Employee Retirement
Income Security Act of 1974, as amended, and is not qualified under Code Section
401(a).
 
    Holders of Incentive Stock Options will not recognize income as a result  of
the  grant or  exercise of  an Incentive  Stock Option.  However, the difference
between the  purchase price  of shares  issued pursuant  to the  exercise of  an
Incentive  Stock Option and the fair market value  of such shares at the date of
exercise of the option will be included in income for the purpose of calculating
the alternative minimum tax. As a  general rule, stock acquired pursuant to  the
exercise  of  Incentive Stock  Options  is subject  to tax  at  the time  of its
subsequent sale or disposition.
 
    In order for an optionee to receive the favorable tax treatment provided  by
Code  Section 421(a) for Incentive Stock Options, certain requirements set forth
in Code Section 422 must be satisfied.  The optionee must be an employee of  the
corporation    granting   the   Option   or   of   a   parent   corporation   of
 
                                       11
<PAGE>
such corporation that assumes a stock option pursuant to a merger, consolidation
or certain similar transactions  described in Code  Section 424(a). In  general,
the optionee must be an employee at all times within the period beginning on the
date  of grant of the Option and ending on a date within three months before the
date of  exercise or,  in the  case of  an optionee  who dies  while holding  an
option, the date of death. In the case of an optionee who becomes disabled while
holding an option, the three month period is extended to one year.
 
    In  order for options to qualify  for Incentive Stock Option treatment under
Section 421(a)  of  the  Code,  the  following  additional  conditions  must  be
satisfied.  The  Incentive  Stock Option  must  be  granted pursuant  to  a plan
specifying the aggregate  number of shares  to be issued  and the employees,  or
class  of employees, eligible to receive Options.  Such plan must be approved by
the shareholders of  the corporation within  twelve months before  or after  the
date  of adoption of the plan.  The Option price must be  not less than the fair
market value of the stock at the date of grant of the Option. The Option must be
granted within ten years  from the earlier  of (i) the date  of adoption of  the
plan  or (ii) the receipt of shareholder approval for the plan; and by its terms
must not be exercisable after ten years from the date it is granted. The  Option
by  its terms cannot be transferable, except by  will and by the laws of descent
and distribution. During the  optionee's lifetime, the  Option can be  exercised
only  by  the optionee.  At  the time  of the  grant,  the optionee  cannot own,
directly or indirectly, more than ten percent of the total combined voting power
or value of the  corporation unless the  Option exercise price  is at least  110
percent of the fair market value of the stock on the date of grant of the Option
and the exercise period of the Incentive Stock Option is by its terms limited to
five  years. Finally, the aggregate fair market value (determined at the time of
the grant(s)) of the stock for which Incentive Stock Options are exercisable for
the first time by any individual in  any calendar year under all relevant  plans
of  an  issuer cannot  exceed  $100,000. This  limitation  is applied  by taking
options into account in the order in which they were granted.
 
    Any gain or loss realized  as a result of the  sale or other disposition  of
shares  issued  upon exercise  of an  Incentive Stock  Option will  be long-term
capital gain or  loss if  the disposition occurs  more than  one year  following
exercise  and two years  following the grant  of the Option.  If the disposition
occurs before  the one-  and  two-year periods  have elapsed  (a  "Disqualifying
Disposition"), the optionee will be required, at the time of the disposition, to
treat  the lesser of  the gain realized  or the difference  between the exercise
price and the  fair market  value of the  stock as  of the date  of exercise  as
ordinary income and the excess, if any, as short-term or long-term capital gain,
depending  on how long  the shares have  been held following  exercise. Any loss
sustained on the disposition of shares  issued upon exercise of the Option  will
be  a capital loss. An  optionee's tax basis in shares  issued on exercise of an
Incentive Stock Option for which the exercise price is paid solely in cash  will
be equal to the cash paid.
 
    Currently,  the maximum rate on ordinary income is 39.6 percent. The maximum
rate applicable to net capital gains is 28 percent.
 
    Currently, the alternative minimum tax rates are 26 percent for a taxpayer's
first $175,000 of alternative minimum  taxable income over the exemption  amount
and 28 percent on amounts in excess thereof. The exemption amounts are currently
$45,000  for joint returns,  $33,750 for single returns  and $22,500 for married
taxpayers filing separately and are reduced by 25 percent of the amount by which
the alternative  minimum  taxable income  exceeds  $150,000 for  joint  returns,
$112,500 for single returns and $75,000 for married taxpayers filing separately.
The  portion of a taxpayer's minimum  tax attributable to certain items included
in income for  purposes of alternative  minimum tax (including  the spread  with
respect  to  the  exercise  of  an Incentive  Stock  Option)  may  under certain
circumstances be credited against the taxpayer's regular tax liability in  later
years.
 
    The  Company is entitled to a compensation expense deduction with respect to
an Incentive Stock Option only if the stock received upon exercise of the Option
is later sold in  a Disqualifying Disposition, and  the amount of the  deduction
will be equal to the amount that the optionee recognizes as ordinary income as a
result  of the Disqualifying Disposition, provided  that such amount, when added
to any  other compensation  paid to  the optionee  is reasonable  and  otherwise
deductible under the Code.
 
                                       12
<PAGE>
    THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE
PROPOSED AMENDMENT TO THE 1987 INCENTIVE STOCK OPTION PLAN.
 
                                  PROPOSAL III
              AMENDMENTS OF THE 1990 EMPLOYEE STOCK PURCHASE PLAN
 
    On February 21, 1996, the Board of Directors amended the 1990 Employee Stock
Purchase  Plan (the  "Purchase Plan")  to increase  from 500,000  to 800,000 the
number of shares of Common Stock available for purchase under the Purchase Plan.
On March 14, 1996, the Board of Directors amended the Purchase Plan to  increase
the  number of shares of Common Stock that may be issued under the Purchase Plan
in any given Payment  Period (as hereinafter defined)  from 100,000 to  150,000.
Both  amendments are subject to  the approval by the  shareholders at the Annual
Meeting of Shareholders.  A total of  359,835 shares of  Common Stock have  been
purchased  under the Purchase Plan  since its inception, and  a total of 140,165
shares remained available for purchase as of  March 8, 1996. As of December  30,
1995,  payroll deductions of approximately  $1,357,000 were accrued for purchase
of shares on March 31, 1996. The  Board of Directors believes the Purchase  Plan
has  contributed  to strengthening  the incentive  of  employees to  achieve the
objectives of  the Company  and  its shareholders  by encouraging  employees  to
acquire a greater proprietary interest in the Company.
 
    The  proposed amendments to the Plan require the affirmative vote of holders
of a majority  of the  shares of  Common Stock  represented at  the meeting.  An
abstention  from  voting  will  have  the  effect  of  a  vote  against.  Broker
"non-votes" will  have  no  effect.  Unless  otherwise  instructed,  it  is  the
intention  of the persons named in the accompanying form of proxy to vote shares
represented by properly executed proxies in favor of the amendment.
 
    The Purchase Plan was adopted by the Company's Board of Directors in January
1990 and approved by its shareholders in April 1990. The Purchase Plan currently
provides that  500,000 shares  of the  Company's Common  Stock be  reserved  for
issuance  upon  exercise of  purchase rights  granted thereunder.  Employees are
eligible to participate, with  certain exceptions, if they  are employed by  the
Company  for at least 8 hours  per week and for at  least five months during the
year.  At  December  30,   1995,  the  number   of  eligible  participants   was
approximately  1,268. Employees who immediately  after receiving an option grant
would own 5%  or more of  the voting stock  of the Company  are not eligible  to
participate in the Purchase Plan.
 
    Each  person electing to  participate in the Purchase  Plan must execute and
deliver to the Company an enrollment agreement which indicates the amount to  be
deducted from the participant's paychecks. The deduction may not be less than $5
per pay period or greater than 10% of the participant's base pay. No participant
may  purchase more than 400  shares of Common Stock  in any given Payment Period
(as hereinafter defined) and no more than 100,000 shares of Common Stock may  be
issued in any given Payment Period, which will be increased to 150,000 shares if
the   proposed  amendment  is  approved  by  the  shareholders.  Deductions  are
accumulated for an  annual period beginning  April 1 (the  "Offering Date")  and
ending  on March  31 (the  "Payment Period").  For each  Payment Period,  on the
Offering Date, the Company will grant to each participant an option to  purchase
on  the last day of such Payment Period at a price determined as described below
(the "Option Price") the number  of full shares of  Common Stock of the  Company
that  such participant's accumulated payroll deductions  on the last day of such
Payment Period will  purchase at  the Option Price.  The Option  Price for  each
Payment  Period  is the  lesser  of (i)  85%  of the  fair  market value  of the
Company's Common Stock on the first business  day of the Payment Period or  (ii)
85%  of the fair market value of the Company's Common Stock on the last business
day of the Payment Period. The fair market value is the last sale price for  the
Common  Stock as reported by the Nasdaq National Market on the first or last day
of the Payment  Period as  the case  may be.  Such price  on April  1, 1995  was
$21.00. Such sale price on March 8, 1996 was $22.50.
 
                                       13
<PAGE>
                               NEW PLAN BENEFITS
                       1990 EMPLOYEE STOCK PURCHASE PLAN
 
<TABLE>
<CAPTION>
                                                                                             DOLLAR      NUMBER OF
NAME AND PRINCIPAL POSITION                                                                VALUE ($)(1)  UNITS (2)
- -----------------------------------------------------------------------------------------  -----------  -----------
<S>                                                                                        <C>          <C>
Stuart M. Sloan .........................................................................           0            0
 Chairman, Chief Executive Officer
 
Dan Kourkoumelis ........................................................................       1,252          400
 President, Chief Operating Officer
 
Marc Evanger ............................................................................       1,252          400
 Vice President, Chief Financial Officer
 
All Executive Officers as a Group........................................................       2,504          800
 
All Directors who are not Executive Officers as a Group..................................           0            0
 
All Employees who are not Executive Officers as a Group..................................     261,406       83,483
</TABLE>
 
- ------------------------
(1) Represents  the difference between  the exercise price on  March 31, 1995 of
    $17.74 and the market price of the stock on such date of $20.875  multiplied
    by the number of shares.
 
(2) Represents  the number of shares purchased on March 31, 1995 pursuant to the
    Purchase Plan. As  of December  30, 1995, payroll  deductions of  $1,357,000
    were  accrued for purchase of shares on March 31, 1996. Messrs. Kourkoumelis
    and Evanger have each designated that the maximum of 400 shares be purchased
    under the plan on March 31, 1996.
 
    FEDERAL INCOME TAX  INFORMATION.   The following  description addresses  the
federal  tax consequences of participation in  the Purchase Plan and is intended
merely to provide basic information with respect to the tax treatment applied to
the Purchase Plan. Although  the Company believes  the following statements  are
correct  based on existing provisions of  the Code, and the Treasury regulations
promulgated thereunder  and  the  legislative  history  and  administrative  and
judicial  interpretations thereof, no  assurance can be  given that legislative,
administrative or judicial changes or interpretations will not occur that  would
modify such statements.
 
    Under  Section 423(a)  of the Code,  the transfer of  a share of  stock to a
participant pursuant to the Purchase Plan is entitled to the benefits of Section
421(a) of the Code. Under Section 421(a), a participant will not be required  to
recognize  income at the time the option is granted or at the time the option is
exercised. As the option  price under the  Purchase Plan is  less than the  fair
market  value of  the stock  on the date  of grant,  Section 423(c)  of the Code
requires that, provided the  holding periods described below  are met, when  the
shares  of stock received  pursuant to the  Purchase Plan are  sold or otherwise
disposed of  in a  taxable transaction  (or in  the event  of the  death of  the
participant  while  owning  such  shares  whether  or  not  the  holding  period
requirements are met), the participant will recognize compensation income (taxed
as ordinary income) in an  amount equal to the lesser  of (i) the excess of  the
fair  market value of the Common Stock at  the time of such disposition or death
over the amount paid for the shares or (ii) 15% of the stock's fair market value
at the time the option was granted. The amount of compensation income recognized
is added to the participant's basis in such shares. Any additional gain or  loss
resulting  from the disposition,  measured by the  difference between the amount
paid for  the shares  (plus  the amount  recognized  as compensation  income  as
described  above) and  the amount realized,  will be taxed  as long-term capital
gain or loss. The compensation income recognized as a result of a  participant's
death,  however, does not increase the basis of  such shares in the hands of the
participant's beneficiary or estate. No portion of the amount received  pursuant
to such a disposition will be subject to withholding for federal income taxes or
be  subject to  FICA or  FUTA taxes.  The Company  will not  be entitled  to any
business expense  deduction  with  respect  to  the  Purchase  Plan,  except  in
connection with a disqualifying disposition as discussed below.
 
                                       14
<PAGE>
    In  order for a participant to  receive the favorable tax treatment provided
in Section 421(a) of the Code, Section 423(a) requires that the participant make
no disposition of  the shares  within two  years from  the date  the option  was
granted  nor within  one year from  the date  such option was  exercised and the
shares were transferred to the participant. In addition, the participant must be
an employee of the corporation granting the option (or of a parent or subsidiary
of such corporation,  as defined in  Section 424(e) and  (f) of the  Code, or  a
corporation,  or parent or subsidiary thereof, issuing or assuming the option in
a transaction to which  Section 424(a) applies) at  all times within the  period
beginning  on the date  of the grant of  the option and ending  on a date within
three months before the date of exercise.
 
    If a participant disposes  of stock acquired pursuant  to the Purchase  Plan
before  the expiration of  the holding period requirements  set forth above, the
participant will realize, at the time of the disposition, ordinary income to the
extent the fair market value of the stock on the date the shares were  purchased
exceeds  the Option Price. The amount of  ordinary income recognized is added to
the participant's basis in  such shares. Any further  gain or loss, measured  by
the difference between the fair market value of the stock on the date the shares
were  purchased and the amount realized on disposition, will be taxed as capital
gain or loss. Income recognized as a result of such a disposition may be subject
to the income  tax withholding  requirements of  the Code  and FICA  withholding
requirements,  and the  Company will  withhold from  a participant's  wages such
amounts as may be necessary to comply with such requirements. At the time of the
disposition, the  Company  will  be allowed  a  corresponding  business  expense
deduction  under Section  162 of  the Code to  the extent  of the  amount of the
participant's ordinary  income, provided  such amount  when added  to any  other
compensation  paid  to the  participant is  reasonable and  otherwise deductible
under the Code and the Company's tax reporting obligations are satisfied.
 
    The Purchase Plan is not subject to the Employee Retirement Income  Security
Act of 1974, as amended, and is not qualified under Code Section 401(a).
 
    THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE
PROPOSED AMENDMENTS TO THE PURCHASE PLAN.
 
                                  PROPOSAL IV
                       SELECTION OF INDEPENDENT AUDITORS
 
    The  Company  has  selected  Deloitte  &  Touche  LLP  to  continue  as  its
independent  auditors   for  the   fiscal  year   ending  December   28,   1996.
Representatives  of Deloitte  & Touche  LLP are  expected to  be present  at the
Annual Meeting of Shareholders and to  have the opportunity to make a  statement
if they so desire and to respond to appropriate questions.
 
    THE  BOARD OF  DIRECTORS UNANIMOUSLY  RECOMMENDS THAT  SHAREHOLDERS VOTE FOR
RATIFICATION OF THE APPOINTMENT OF DELOITTE & TOUCHE LLP AS INDEPENDENT AUDITORS
OF THE COMPANY.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    Pursuant to a management agreement dated August 17, 1986 with Sloan  Capital
Companies (the "Management Agreement"), the Company pays Sloan Capital Companies
a  management fee  in an amount  not greater than  0.2% of QFC's  total sales in
exchange for general advisory and  policy-making services. Stuart M. Sloan,  the
Company's   Chairman  and  Chief  Executive   Officer,  controls  Sloan  Capital
Companies. Pursuant to the  Management Agreement, $981,068  was paid for  fiscal
year  1995 representing 0.2% of  sales for the first  three quarters of 1995. No
management fee  was  paid  for  the  fourth quarter  of  1995.  Instead  of  the
management fee, which would have been approximately $479,000, the Company issued
stock  options  for  58,900  shares  at fair  market  value  to  Mr.  Sloan. The
Management Agreement expires June 18, 1996.
 
    In August  1993,  two partnerships  which  include Mr.  Sloan  acquired  the
24-acre University Village Shopping Center, where one of the Company's stores is
located and which is adjacent to an 8.8 acre parcel of land the Company acquired
in 1991. In connection with the transaction the Company
 
                                       15
<PAGE>
negotiated   with  the  partnerships  for  certain  property  rights  and  lease
modifications, which among other rights provide the Company with the right to be
the exclusive grocery store in the center, the right to relocate its store and a
lease term extension of 15 years. The Company paid $4,960,000 for these  rights,
which  is being  amortized over  the life  of the  lease as  leasehold interest.
Rentals and  common  area  and  real  estate  tax  reimbursements  paid  to  the
partnerships were at the same rates paid to the previous owner of the center and
totaled approximately $683,000 for the fiscal year ended December 30, 1995.
 
    Pursuant  to the Recapitalization  Agreement, the Company  on March 29, 1995
(i) issued to Zell Chilmark 1,000,000 newly issued shares of Common Stock at $25
per share, (ii) completed a tender offer, purchasing 7,000,000 shares of  Common
Stock at $25 per share (the "Offer") and (iii) entered into a credit facility to
finance  the Offer. Samuel Zell  and Joel S. Friedland,  who became directors of
the Company as a result of the Recapitalization, indirectly control the  general
partner  of Zell Chilmark. See "Election of Directors." The Recapitalization was
approved by a special committee of  the Board of Directors consisting solely  of
outside directors.
 
    In  connection  with  the  Recapitalization Agreement,  Mr.  Sloan  and Zell
Chilmark entered into a  Stock Purchase and Sale  Agreement dated as of  January
14, 1995, pursuant to which Mr. Sloan sold to Zell Chilmark on January 16, 1996,
2,975,000  shares of Common  Stock owned by Mr.  Sloan at $25  per share plus an
additional amount equal to a 5% annual return on that base price calculated from
March 17, 1995 through January 16, 1996.
 
    Also in connection with  the Recapitalization Agreement,  Mr. Sloan and  the
Company  entered into the  Sloan Standstill Agreement and  Zell Chilmark and the
Company entered into the Zell  Chilmark Standstill Agreement. See footnotes  (3)
and (5) to the beneficial ownership table under "Voting Securities and Principal
Holders."
 
    In  connection with the merger of Olson's Food Stores, Inc. ("Olson's") into
the Company,  Maurice F.  Olson, a  director of  the Company,  received  592,941
shares  of the Company's Common Stock and $18,000,000 in cash and members of his
immediate family received an aggregate of 160,000 shares of such stock on  March
1, 1995.
 
    Commencing  March  2, 1995,  the  Company began  leasing  one of  the former
Olson's stores included in the merger from Olson Management Group, LLC  ("OMG"),
of  which Mr. Olson is the controlling member. Annual lease payments paid to OMG
under the lease were approximately $142,000 for fiscal year 1995.
 
    In April 1995, the Company purchased the equipment, inventory,  prescription
files  and  related assets  of  two pharmacies  owned  by OMG  for approximately
$150,000. These assets  were subsequently  transferred to two  of the  Company's
nearby stores that operate in-store pharmacies.
 
    The  Company purchased $1,673,000  in wholesale bakery  goods from Signature
Bakery, L.L.C.,  which is  owned by  members of  Mr. Olson's  immediate  family,
during fiscal year 1995.
 
                                 OTHER BUSINESS
 
    Management  knows of no other business that  will be presented for action at
the meeting. If other business requiring a vote of the shareholders should  come
before  the meeting, the persons designated as your proxies will vote or refrain
from voting in accordance with their best judgment.
 
                         SHAREHOLDER PROPOSALS FOR THE
                      1997 ANNUAL MEETING OF SHAREHOLDERS
 
    Shareholder proposals  to  be  presented  at  the  1997  Annual  Meeting  of
Shareholders must be received at the Company's executive offices by November 28,
1996, in order to be included in the Company's proxy statement and form of proxy
relating to that meeting.
 
    The  Company's charter provides  that advance notice  of nominations for the
election of directors or the proposal of  business at an annual meeting must  be
submitted in writing and delivered to or
 
                                       16
<PAGE>
mailed  and received by the  Secretary of the Company not  less than 30 days nor
more than 60 days prior to the meeting; provided, however, that if less than  40
days'  notice or prior public disclosure of the  date of the meeting is given or
made to  shareholders,  notice by  the  shareholders to  be  timely must  be  so
received  not later than  the close of  business on the  tenth day following the
date on which such notice of the date  of the meeting was mailed or such  public
disclosure  was made. The notice  must contain, among other  things: (i) a brief
description of the  business desired to  be brought before  the annual  meeting;
(ii)  the name and address of the shareholder who intends to make the nomination
or proposal; (iii) the class and number of shares of stock of the Company  which
are  beneficially owned by  such shareholder; (iv) a  disclosure of any material
interest of such shareholder  in such business; and  (v) such other  information
regarding  each nominee  or proposal as  would be  required to be  included in a
proxy statement filed pursuant to the proxy rules of the Securities and Exchange
Commission. The chairman  of the  meeting may  in his  discretion determine  and
declare  to the  meeting that  a proposal  was not  made in  accordance with the
foregoing procedures, and if he should so determine, he shall so declare to  the
meeting and the proposal shall be disregarded.
 
                            SOLICITATION OF PROXIES
 
    This  solicitation  is made  on  behalf of  the  Board of  Directors  of the
Company. Proxies may be  solicited by officers, directors  and employees of  the
Company,  none  of  whom  will receive  any  additional  compensation  for their
services.  Solicitations  of  proxies  may  be  made  personally,  or  by  mail,
telephone, telegraph, facsimile or messenger.
 
    The  Company will pay persons holding shares  of Common Stock in their names
or in the names of  nominees, but not owning  such shares beneficially, such  as
brokerage  houses, banks  and other fiduciaries,  for the  expense of forwarding
soliciting materials to their  principals. All of the  costs of solicitation  of
proxies will be paid by the Company.
 
                                          By Order of the Board of Directors
 
                                                       [SIG]
                                          Marc W. Evanger
                                          SECRETARY
Bellevue, Washington
March 28, 1996
 
                                       17
<PAGE>
- --------------------------------------------------------------------------------

                          QUALITY FOOD CENTERS, INC.
       THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
 The undersigned hereby appoints Stuart M. Sloan and Marc W. Evanger, and each 
of them, as proxies, each with full power of substitution, to represent and 
vote for and on behalf of the undersigned the number of shares of common stock 
of Quality Food Centers, Inc. that the undersigned would be entitled to vote if 
personally present at the annual meeting of shareholders to be held on April 
30, 1996, or at any adjournment thereof. The undersigned directs that this 
Proxy be voted as directed on the reverse side of this card.

 In their discretion, the proxies are authorized to vote upon such other 
business as may properly come before the meeting. This Proxy, when properly 
executed, will be voted in the manner directed herein by the undersigned 
shareholder. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED "FOR ALL 
NOMINEES" IN ITEM 1 AND "FOR" ITEMS 2, 3 AND 4.

 Please sign exactly as your name appears below. When shares are held jointly, 
each person should sign. When signing as attorney, executor, administrator, 
trustee or guardian, please give full title as such. An authorized person 
should sign on behalf of corporations, partnerships and associations and give 
his or her title.

                                                 Dated: ___________________,1996

                                                 _______________________________
                                                 Signature

                                                 _______________________________
                                                 Signature if held jointly

   YOUR VOTE IS IMPORTANT. PLEASE SIGN AND RETURN THIS PROXY CARD PROMPTLY.

- --------------------------------------------------------------------------------
                           - FOLD AND DETACH HERE -

<PAGE>
- --------------------------------------------------------------------------------

                                                   Please mark      
                                                  your votes as     
                                                  indicated in      
                                                  this example  /X/ 
      
                                 FOR all Nominees       WITHHOLD AUTHORITY (to
                               (except as indicated     vote for all nominees
                              to the contrary below)        listed below)
1. Election of Directors: 
                                       / /                       / /
    Dan Kourkoumelis, 
    Sheli Z. Rosenberg, and
    Ronald A. Weinstein

INSTRUCTIONS: To withhold authority 
to vote for any individual nominee, print
that nominee's name
in the following space:

_________________________________________

                                                   FOR      AGAINST     ABSTAIN

2. Amend the Company's 1987 Incentive Stock        / /        / /         / /
   Option Plan to reserve an additional 200,000
   shares of common stock for issuance upon 
   exercise of options granted under this plan.

3. Amend the Company's 1990 Employee               / /        / /         / /
   Stock Purchase Plan to reserve an additional 
   300,000 shares of common stock for issuance 
   upon purchase of shares under the plan and to 
   increase the number of shares of common 
   stock issuable in any given payment period to
   150,000.

      4. Ratification of the selection             / /        / /         / /
         of Deloitte & Touche LLP as 
         the independent auditors of 
         the Company.

                (Continued and to be signed on the other side)
- --------------------------------------------------------------------------------
                           - FOLD AND DETACH HERE -



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