PULITZER PUBLISHING CO
10-Q, 1997-08-12
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1



================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                              --------------------
                                   FORM 10-Q

         (Mark One)
         /x/    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended JUNE 30, 1997
                                        --------------
                                       OR

         / /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934

     For the transition period from                   to
                                    ------------------  --------------

                         COMMISSION FILE NUMBER 1-9329

                         -----------------------------

                          PULITZER PUBLISHING COMPANY
             (Exact name of registrant as specified in its charter)

                         -----------------------------


      DELAWARE                                         430496290
(State or other jurisdiction of                     (I.R.S. Employer
incorporation or organization)                      Identification Number)


             900 NORTH TUCKER BOULEVARD, ST. LOUIS, MISSOURI 63101
                    (Address of principal executive offices)

                                 (314) 340-8000
              (Registrant's telephone number, including area code)

                                   NO CHANGES
(Former name, former address and former fiscal year, if changed since last
report)
                         -----------------------------


Indicate by check mark whether the registrant  (1)  has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and  (2)  has been subject to
such filing requirements for the past 90 days.

                 YES /X/                   NO / /

                         -----------------------------

   Indicate the number of shares outstanding of each of the issuer's classes
              of common stock, as of the latest practicable date.


                          CLASS          OUTSTANDING 7/31/97
                   --------------------  -------------------

                   COMMON STOCK                    6,711,950
                   CLASS B COMMON STOCK           15,446,742


================================================================================

<PAGE>   2


                         PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED INCOME
(IN THOUSANDS, EXCEPT EARNINGS PER SHARE DATA)


<TABLE>
<CAPTION>
                                              Second Quarter Ended               Two Quarters Ended
                                                    June 30,                          June 30,
                                        --------------------------------  --------------------------------
OPERATING REVENUES - NET:                    1997             1996             1997             1996
                                        ---------------  ---------------  ---------------  ---------------
<S>                                     <C>              <C>            <C>               <C>
Publishing:                                       (Unaudited)                       (Unaudited)
 Advertising                            $ 58,446         $ 42,541         $112,373         $ 82,454
 Circulation                              21,755           18,755           44,189           37,794
 Other                                    10,104            7,225           19,578           14,462
 Broadcasting                             61,093           59,053          111,264          108,570
                                        --------         --------         --------         --------
     Total operating revenues            151,398          127,574          287,404          243,280
                                        --------         --------         --------         --------
OPERATING EXPENSES:
 Publishing operations                    35,511           33,093           70,044           66,031
 Broadcasting operations                  16,995           16,472           33,989           32,743
 Selling, general and administrative      47,821           40,724           93,603           80,216
 St. Louis Agency adjustment               5,500            2,873           10,429            4,631
 Depreciation and amortization             9,237            6,745           18,420           13,486
                                        --------         --------         --------         --------
     Total operating expenses            115,064           99,907          226,485          197,107
                                        --------         --------         --------         --------
Operating income                          36,334           27,667           60,919           46,173
Interest income                            1,051            1,347            2,646            2,775
Interest expense                          (4,174)          (2,154)          (8,699)          (4,543)
Net other expense                           (240)            (290)            (705)            (998)
                                        --------         --------         --------         --------
INCOME BEFORE PROVISION FOR
  INCOME TAXES                            32,971           26,570           54,161           43,407
PROVISION FOR INCOME TAXES                13,290           10,385           21,985           16,981
                                        --------         --------         --------         --------
NET INCOME                              $ 19,681         $ 16,185         $ 32,176         $ 26,426
                                        ========         ========         ========         ========
EARNINGS PER SHARE OF STOCK
  (COMMON AND CLASS B COMMON)           $   0.89         $   0.74         $   1.46         $   1.21
                                        ========         ========         ========         ========
WEIGHTED AVERAGE NUMBER OF
  SHARES (COMMON AND CLASS B
  COMMON STOCK OUTSTANDING)               22,081           21,912           22,054           21,890
                                        ========         ========         ========         ========
</TABLE>

See notes to consolidated financial statements.

                                       2



<PAGE>   3


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION
(IN THOUSANDS)

<TABLE>
<CAPTION>
                                                             June 30,          December 31,
                                                               1997                1996
                                                            -----------        ------------
                                                            (Unaudited)
<S>                                                          <C>                 <C>          
ASSETS
CURRENT ASSETS:
 Cash and cash equivalents                                      $77,173             $73,052
 Trade accounts receivable (less allowance for
  doubtful accounts of  $2,755 and $2,576)                       81,135              80,010
 Inventory                                                        5,721               4,976
 Prepaid expenses and other                                       9,438               5,650
 Program rights                                                   2,958               8,452
                                                               --------            --------
       Total current assets                                     176,425             172,140
                                                               --------            --------
PROPERTIES:
 Land                                                            15,457              14,692
 Buildings                                                       79,857              78,733
 Machinery and equipment                                        213,701             209,854
 Construction in progress                                         7,939               2,071
                                                               --------            --------
       Total                                                    316,954             305,350
 Less accumulated depreciation                                  161,048             149,418
                                                               --------            --------
       Properties - net                                         155,906             155,932
                                                               --------            --------
INTANGIBLE AND OTHER ASSETS:
 Intangible assets - net of applicable amortization             292,957             298,305
 Receivable from The Herald Company                              39,608              39,955
 Other                                                           14,760              17,519
                                                               --------            --------
       Total intangible and other assets                        347,325             355,779
                                                               --------            --------
         TOTAL                                                 $679,656            $683,851
                                                               ========            ========

                                                                     (Continued)

</TABLE>

                                       3



<PAGE>   4


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION
(IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>
                                                                       June 30,           December 31,
                                                                        1997                 1996
                                                                   --------------        --------------
                                                                     (Unaudited)
<S>                                                                   <C>                   <C>     
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
 Trade accounts payable                                                $14,466               $13,355
 Current portion of long-term debt                                         205                14,705
 Salaries, wages and commissions                                        12,849                14,897
 Income taxes payable                                                    1,166                 1,267
 Program contracts payable                                               3,213                 8,916
 Interest payable                                                        6,253                 7,177
 Pension obligations                                                     2,123                 2,123
 Acquisition payable                                                     9,804                 9,804
 Other                                                                   7,228                 4,566
                                                                  ------------          ------------
        Total current liabilities                                       57,307                76,810
                                                                  ------------          ------------
LONG-TERM DEBT                                                         223,205               235,410
                                                                  ------------          ------------
PENSION OBLIGATIONS                                                     25,731                23,415
                                                                  ------------          ------------
POSTRETIREMENT AND POSTEMPLOYMENT
 BENEFIT OBLIGATIONS                                                    92,317                92,252
                                                                  ------------          ------------
OTHER LONG-TERM LIABILITIES                                              5,583                 6,027
                                                                  ------------          ------------
STOCKHOLDERS' EQUITY:
 Preferred stock, $.01 par value; 25,000,000 shares
  authorized; issued and outstanding - none
 Common stock, $.01 par value; 100,000,000 shares authorized;
  issued - 6,678,876 in 1997 and 6,498,215 in 1996                          66                    65
 Class B common stock, convertible, $.01 par value; 50,000,000
  shares authorized; issued - 27,150,592 in 1997 and
  27,214,842 in 1996                                                       272                   272
 Additional paid-in capital                                            131,205               129,173
 Retained earnings                                                     331,854               308,283
                                                                  ------------          ------------
        Total                                                          463,397               437,793
Treasury stock - at cost; 23,400 and 22,811 shares of common
 stock in 1997 and 1996, respectively, and  11,700,850 shares
 of Class B common stock in 1997 and 1996                             (187,884)             (187,856)
                                                                  ------------          ------------
        Total stockholders' equity                                     275,513               249,937
                                                                  ------------          ------------
           TOTAL                                                      $679,656              $683,851
                                                                  ============          ============
</TABLE>

                                                                     (Concluded)

 
See notes to consolidated financial statements.

                                       4



<PAGE>   5


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED CASH FLOWS
(IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                      Two Quarters Ended
                                                                            June 30,
                                                               -------------------------------
                                                                     1997            1996
                                                               --------------  ---------------
                                                                          (Unaudited)
<S>                                                                  <C>            <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income                                                          $32,176         $ 26,426
 Adjustments to reconcile net income to net cash provided by
  operating activities:
  Non-cash items:
   Depreciation                                                       11,631            9,558
   Amortization of intangibles                                         6,789            3,928
   Increase in postretirement and postemployment
     benefit obligations                                                  65              960
   Changes in assets and liabilities which provided (used) cash:
     Trade accounts receivable                                        (1,125)          (3,930)
     Inventory                                                          (745)           1,319
     Other assets                                                     (4,306)           2,473
     Trade accounts payable and other liabilities                        143            2,280
     Income taxes payable                                               (101)             357
                                                                     -------         --------
NET CASH PROVIDED BY OPERATING ACTIVITIES                             44,527           43,371
                                                                     -------         --------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Capital expenditures                                                (10,927)         (10,141)
 Purchase of broadcast assets                                         (1,849)
 Investment in limited partnerships                                   (2,175)          (2,477)
 Decrease (increase) in notes receivable                               4,972           (5,099)
                                                                     -------         --------
NET CASH USED IN INVESTING ACTIVITIES                                 (9,979)         (17,717)
                                                                     -------         --------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Repayments on long-term debt                                        (26,705)         (14,250)
 Dividends paid                                                       (5,727)          (4,919)
 Proceeds from exercise of stock options                               2,033            1,489
 Purchase of treasury stock                                              (28)
                                                                     -------         --------
NET CASH USED IN FINANCING ACTIVITIES                                (30,427)         (17,680)
                                                                     -------         --------
NET INCREASE IN CASH AND CASH EQUIVALENTS                              4,121            7,974
CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR                        73,052          100,380
                                                                     -------         --------
CASH AND CASH EQUIVALENTS AT END OF PERIOD                           $77,173         $108,354
                                                                     =======         ========
</TABLE>

See notes to consolidated financial statements.


                                       5



<PAGE>   6


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


1.  ACCOUNTING POLICIES

    Interim Adjustments - In the opinion of management, the accompanying
    unaudited consolidated financial statements contain all adjustments,
    consisting only of normal recurring adjustments, necessary to present
    fairly Pulitzer Publishing Company's financial position as of June 30, 1997
    and the results of operations and cash flows for the six-month periods
    ended June 30, 1997 and 1996.  Results of operations for interim periods
    are not necessarily indicative of the results to be expected for the full
    year.

    Fiscal Year and Fiscal Quarters - The Company's fiscal year and second
    fiscal quarter end on the Sunday coincident with or prior to December 31
    and June 30, respectively.  For ease of presentation, the Company has used
    December 31 as the year end and June 30 as the second quarter end.

    Earnings Per Share of Stock - Earnings per share of stock have been
    computed using the weighted average number of common and Class B common
    shares outstanding during the applicable period.

    In February 1997, the Financial Accounting Standards Board issued Statement
    of Financial Accounting Standards No. 128, Earnings per Share ("SFAS 128").
    This statement simplifies the standards for computing earnings per share
    ("EPS"), making them comparable to international standards, and supersedes
    Accounting Principles Board Opinion No. 15, Earnings Per Share ("APB 15").
    SFAS 128 replaces the presentation of primary EPS with a presentation of
    basic EPS.  The statement also requires dual presentation of basic and
    diluted EPS on the face of the income statement for all entities with
    complex capital structures and requires a reconciliation of the numerator
    and denominator of the basic EPS computation to the numerator and
    denominator of the diluted EPS computation.  This statement is effective
    for the Company's financial statements to be issued for the year ending
    December 31, 1997.  After the effective date, all prior period EPS data
    presented must be restated to conform to the provisions of SFAS 128.  The
    adoption of SFAS 128 is not expected to have a significant impact on the
    Company's earnings per share.


2.  DIVIDENDS

    In the first quarter of 1997, two dividends of $0.13 per share were
    declared, payable on February 3, 1997 and May 1, 1997.  In the second
    quarter of 1997, a dividend of $0.13 per share was declared, payable on
    August 1, 1997.

    In the first quarter of 1996, two dividends of $0.1125 per share were
    declared, payable on February 1, 1996 and May 1, 1996.  In the second
    quarter of 1996, a dividend of $0.1125 per share was declared, payable on
    August 1, 1996.  In the third


                                       6



<PAGE>   7


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


    quarter of 1996, a dividend of $0.12 per share was declared, payable on
    November 1, 1996.

    In addition, a four-for-three stock split (payable in the form of a 33.3
    percent common and Class B common stock dividend) was declared by the
    Company's Board of Directors on September 12, 1996.  The dividend was
    distributed on November 1, 1996 to stockholders of record on October 10,
    1996.  The Company's capital balances and share amounts have been adjusted
    to reflect the split


3.  BUSINESS SEGMENTS

    The Company's operations are divided into two business segments, publishing
    and broadcasting.  The following is a summary of operating data by segment
    (in thousands):

<TABLE>
<CAPTION>
                                           Second Quarter Ended                 Two Quarters Ended
                                                 June 30,                            June 30,
                                    ----------------------------------  ----------------------------------
                                          1997              1996              1997              1996
                                    ----------------  ----------------  ----------------  ----------------
Operating revenues:                            (Unaudited)                         (Unaudited)
<S>                                 <C>             <C>                <C>               <C>    
 Publishing (a)                     $ 90,305          $ 68,521          $176,140          $134,710
 Broadcasting                         61,093            59,053           111,264           108,570
                                    --------          --------          --------          --------
    Total                           $151,398          $127,574          $287,404          $243,280
                                    ========          ========          ========          ========
Operating income (loss):
 Publishing (a)                     $ 12,888          $  5,666          $ 24,038          $ 10,464
 Broadcasting                         24,818            23,391            39,637            38,386
 Corporate                            (1,372)           (1,390)           (2,756)           (2,677)
                                    --------          --------          --------          --------
    Total                           $ 36,334          $ 27,667          $ 60,919          $ 46,173
                                    ========          ========          ========          ========
Depreciation and amortization:
 Publishing (a)                     $  3,387          $  1,125          $  6,736          $  2,247
 Broadcasting                          5,850             5,620            11,684            11,239
                                    --------          --------          --------          --------
    Total                           $  9,237          $  6,745          $ 18,420          $ 13,486
                                    ========          ========          ========          ========
Operating margins
 (Operating income to revenues):
 Publishing (a) (b)                    20.4%             12.5%             19.6%             11.2%
 Broadcasting                          40.6%             39.6%             35.6%             35.4%
</TABLE>

    (a)  Publishing operations for 1997 include the results of
         Scripps League Newspapers, Inc.(subsequently renamed Pulitzer
         Community Newspapers, Inc.), which was acquired on July 1,
         1996.  See Note 4.

    (b)  Operating margins for publishing stated with St. Louis
         Agency adjustment added back to publishing operating income.

                                       7



<PAGE>   8


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


4.  ACQUISITION OF PROPERTIES

    On July 1, 1996, the Company acquired in a purchase transaction all of the
    stock of Scripps League Newspapers, Inc. ("Scripps League"), a privately
    owned company that publishes a group of community newspapers, including 14
    dailies, which serve smaller markets, primarily in the West and Midwest.
    The purchase price of approximately $216 million (including acquisition
    costs) includes all of the operating assets of the newspapers, working
    capital of approximately $6 million and intangibles.  The acquisition was
    financed by long-term borrowings of $135 million and cash of approximately
    $81 million (approximately $69 million net of cash acquired).  The
    Company's Statement of Consolidated Income for the six-month period ended
    June 30, 1997 includes the operating results of Scripps League
    (subsequently renamed Pulitzer Community Newspapers, Inc.).

    The following supplemental unaudited pro forma information shows the
    results of operations of the Company for the six-month period ended June
    30, 1996 adjusted for the acquisition of Scripps League, assuming such
    transaction and the related debt financing had been consummated at the
    beginning of the period presented.  The unaudited pro forma financial
    information is not necessarily indicative either of results of operations
    that would have occurred had the transaction occurred at the beginning of
    the period presented or of future results of operations (in thousands,
    except per share amounts).


    Two Quarters Ended June 30, 1996 (Unaudited):

    Operating revenues - net                          $276,107
                                                      ========
    Operating income                                  $ 49,542
                                                      ========
    Net income                                        $ 23,445
                                                      ========
    Earnings per share of stock (common
    and Class B common)                               $   1.07
                                                      ========
    Weighted average number of shares (common
    and Class B common stock outstanding)               21,890
                                                      ========


                                       8



<PAGE>   9


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


5.  STOCK PURCHASE PLAN

    On April 24, 1997, the Company's stockholders approved the adoption of the
    Pulitzer Publishing Company 1997 Employee Stock Purchase Plan (the "Plan").
    The Plan allows eligible employees to authorize payroll deductions for the
    quarterly purchase of the Company's Common Stock ("Common Stock") at a price
    generally equal to 85 percent of the Common Stock's fair market value at
    the end of each quarter.  The Plan began operations as of July 1, 1997.

    In general, other than Michael E. Pulitzer, all employees of the Company
    and its subsidiaries are eligible to participate in the Plan after
    completing at least one year of service.  Subject to appropriate adjustment
    for stock splits and other capital changes, the Company may sell a total of
    500,000 shares of its Common Stock under the Plan.  Shares sold under the
    Plan may be authorized and unissued or held by the Company in its treasury.
    The Company may purchase shares for resale under the Plan.


6.  LITIGATION

    The Company and its subsidiaries are defendants in a number of lawsuits,
    some of which claim substantial amounts.  While the results of litigation
    cannot be predicted, management believes the ultimate outcome of such
    litigation will not have a material adverse effect on the consolidated
    financial statements of the Company and its subsidiaries.


                                       9



<PAGE>   10



           ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                    CONDITION AND RESULTS OF OPERATIONS


Statements in this Quarterly Report on Form 10-Q concerning the Company's
business outlook or future economic performance, anticipated profitability,
revenues, expenses or other financial items, together with other statements
that are not historical facts, are "forward-looking statements" as that term is
defined under the Federal Securities Laws.  Forward-looking statements are
subject to risks, uncertainties and other factors which could cause actual
results to differ materially from those stated in such statements.  Such risks,
uncertainties and factors include, but are not limited to, industry
cyclicality, the seasonal nature of the business, changes in pricing or other
actions by competitors or suppliers, and general economic conditions, as well
as other risks detailed in the Company's filings with the Securities and
Exchange Commission including this Quarterly Report on Form 10-Q.


GENERAL

     The Company's operating revenues are significantly influenced by a number
of factors, including overall advertising expenditures, the appeal of
newspapers, television and radio in comparison to other forms of advertising,
the performance of the Company in comparison to its competitors in specific
markets, the strength of the national economy and general economic conditions
and population growth in the markets served by the Company.

     The Company's business tends to be seasonal, with peak revenues and
profits generally occurring in the fourth and, to a lesser extent, second
quarters of each year as a result of increased advertising activity during the
Christmas and spring holiday periods.  The first quarter is historically the
weakest quarter for revenues and profits.

CONSOLIDATED

     Operating revenues for the second quarter and first six months of 1997
increased 18.7 percent and 18.1 percent, respectively, compared to the
corresponding periods in the prior year.  Revenue comparisons were affected by
the acquisition of Scripps League Newspapers, Inc. (subsequently renamed
Pulitzer Community Newspapers, Inc. ("PCN")) on July 1, 1996.  Excluding PCN
from 1997, consolidated revenues would have increased 5 percent and 4.3
percent, respectively, for the second quarter and first six months.  The
increases reflected gains in both publishing and broadcasting revenues.

     Operating expenses, excluding the St. Louis Agency adjustment, for the
second quarter and first six months of 1997 increased 12.9 percent and 12.3
percent, respectively, compared to the corresponding periods in the prior year.
Excluding PCN from 1997, consolidated expenses would have decreased 1.9
percent and 2.5 percent, respectively, for the second quarter and first six
months.  The current year declines were attributable to lower newsprint costs
($3.9 million - second quarter and $7.8 million - year to date) and decreases
in purchased supplements ($608,000 - second quarter and $1.5 million - year to

                                       10



<PAGE>   11

date), partially offset by increases in overall personnel costs ($1.4 million -
second quarter and $2.5 million - year to date).

     Operating income for the second quarter and first six months of 1997
increased to $36.3 million (31.3 percent) and $60.9 million (31.9 percent),
respectively.  Excluding PCN from 1997, consolidated operating income would
have increased 20 percent for the second quarter and 20.4 percent for the first
six months of 1997.  The 1997 increases reflected higher operating income in
both the publishing and the broadcasting segments, resulting from increased
advertising revenues and lower newsprint costs.

     Interest expense increased $2 million in the 1997 second quarter and $4.2
million in the first six months due to higher debt levels.  Interest expense on
new long-term borrowings related to the acquisition of Scripps League amounted
to approximately $2.3 million for the second quarter and $4.7 million for the
first six months of 1997.  The Company's average debt level for the second
quarter and first six months of 1997 increased to $227.7 million and $238.9
million from $117.8 million and $123.3 million in the respective periods of the
prior year.  The Company's average interest rate for the second quarter was
unchanged from the prior year at 7.3 percent and for the six-month period
decreased slightly to 7.3 percent from 7.4 percent in the prior year period.
Interest income for the second quarter and first six months of 1997 decreased
$296,000 and $129,000, respectively, due to lower average balances of invested
funds.

     The effective income tax rate for the second quarter and first six months
of 1997 increased to 40.3 percent and 40.6 percent, respectively, from 39.1
percent in both prior year periods.  The higher rates in 1997 reflect the
nondeductible goodwill amortization (approximately $1.1 million - second
quarter and $2.1 million - year to date) related to the Scripps League
acquisition.  It is expected that, on an annual basis, the effective tax rate
for 1997 will be in the 41 percent range.

     Net income in the 1997 second quarter increased 21.6 percent to $19.7
million, or $0.89 per share, compared with $16.2 million, or $0.74 per share,
in the second quarter of 1996.  Net income for the first six months of 1997
increased 21.8 percent to $32.2 million, or $1.46 per share, compared with
$26.4 million, or $1.21 per share, a year ago.  The gains in net income
reflected increases in both publishing and broadcasting operating profits,
primarily as a result of higher advertising revenues and lower newsprint costs.

PUBLISHING

     Operating revenues from the Company's publishing segment for the second
quarter and first six months of 1997 increased 31.8 percent and 30.8 percent,
respectively, compared to the corresponding periods in the prior year.  
Excluding PCN from 1997, publishing revenues would have increased 6.3 percent 
and 5.8 percent, respectively, for the second quarter and first six months. 
The gains reflected increases in classified and retail advertising revenues at
both the St. Louis Post-Dispatch ("Post-Dispatch") and The Arizona Daily Star
("Star").
        
     Excluding PCN from 1997, newspaper advertising revenues would have 
increased $4.2 million (9.8 percent) in the second quarter and $7.9 million
(9.5 percent) in the first six months of 1997.  The significant portion of the
current year increases resulted from higher classified and retail advertising
revenue at both the Post-Dispatch and Star.  Full
        
                                       11



<PAGE>   12

run advertising volume (linage in inches) increased 0.2 percent at the
Post-Dispatch and 8.9 percent at Star for the second quarter of 1997.  For the
first six months of 1997, full run advertising volume increased 1.4 percent at
the Post-Dispatch and 6.8 percent at Star.  In the fourth quarter of 1996 and
the first quarter of 1997, varying rate increases were implemented at the
Post-Dispatch, Star and most of the Company's new community newspaper
properties.

     Excluding PCN from 1997, circulation revenues for both the second
quarter and first six months of 1997 would have declined approximately $170,000
(0.9 percent - second quarter and 0.5 percent - year to date).  The decreases
resulted from declines in circulation in both St. Louis and Tucson.

     Operating expenses (including selling, general and administrative expenses
and depreciation and amortization) for the publishing segment, excluding the
St. Louis Agency adjustment, increased 19.9 percent and 18.4 percent,
respectively, for the second quarter and first six months of 1997.  Excluding
PCN from 1997, operating expenses would have declined 4.1 percent and 5.2
percent, respectively, for the second quarter and first six months.  The
decreases reflected the impact of lower newsprint prices, which reduced
newsprint costs ($3.9 million - second quarter and $7.8 million - year to
date), and of declines in purchased supplements ($608,000 - second quarter and
$1.5 million - year to date).  Partially offsetting these declines were
increases in overall personnel costs ($853,000 - second quarter and $1.1
million - year to date).
        
     Operating income for the second quarter and first six months of 1997
increased to $12.9 million (127.5 percent) and $24 million (129.7 percent),
respectively.  Excluding PCN from 1997, operating income would have increased
72.3 percent for the second quarter and 79 percent for the first six months of
1997.  The 1997 increases reflect the combination of increased advertising
revenues and lower newsprint costs.

     Fluctuations in the price of newsprint significantly impact the results of
the Company's publishing segment, where newsprint expense accounts for
approximately 20 percent of the segment's total operating costs.  For the first
half of 1997, excluding PCN, the Company's average cost for newsprint was
approximately $535 per metric ton, compared to $740 per metric ton in the first
six months of 1996 and $645 per metric ton for the full year of 1996.  The
Company's average cost per ton for the third quarter of 1997 will increase over
the first half of the year due to supplier price increases in the second
quarter of 1997.  Following the price increases, the significant portion of the
Company's newsprint supply has been purchased at approximately $575 per metric
ton.  On an annual basis, the Company's 1996 newsprint cost and metric tons
consumed, after giving effect to the St. Louis Agency adjustment and excluding
PCN, were approximately $30.7 million and 47,751 metric tons, respectively.

BROADCASTING

     Broadcasting operating revenues for the second quarter and first six
months of 1997 increased 3.5 percent and 2.5 percent, respectively, over the
comparable 1996 periods.  Local spot advertising increased 2.7 percent and 3.9
percent, respectively, for the second quarter and first six months of 1997, and
national spot advertising increased 4.6 percent and 0.9 percent, respectively,
for the second quarter and six-month period.  The current year comparisons
reflect the impact of decreased political advertising of

                                       12



<PAGE>   13

approximately $1.5 million and $2.6 million, respectively, in the second
quarter and first six months of 1997.

     Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) for the second
quarter and first six months of 1997 increased 1.7 percent and 2.1 percent,
respectively, compared to the prior year periods.  The increases were primarily
attributable to higher overall personnel costs of $580,000 and $1.3 million for
the second quarter and first six months of 1997, respectively.

     Operating income from the broadcasting segment in the 1997 second quarter
increased 6.1 percent to $24.8 million from $23.4 million and in the first six
months increased 3.3 percent to $39.6 million from $38.4 million.  The
increases for both periods resulted primarily from higher advertising revenues.

LIQUIDITY AND CAPITAL RESOURCES

     Outstanding debt, inclusive of the short-term portion of long-term debt,
as of June 30, 1997, was $223.4 million, consisting primarily of fixed-rate
senior notes with The Prudential Insurance Company of America ("Prudential")
and $38 million of variable rate borrowings under a credit agreement with The 
First National Bank of Chicago, as Agent, for a group of lenders ("FNBC").  
Compared to December 31, 1996, outstanding debt as of June 30, 1997 declined
approximately $26.7 million due to current year repayments.  On April 8, 1997,
the Company repaid $12 million of variable rate FNBC borrowings.  In addition,
on April 22, 1997, the Company made the final scheduled repayment of $14.5
million under its 8.8 percent Senior Note Agreement with Prudential.
Subsequent to the end of the second quarter, on July 7, 1997, the Company
repaid an additional $10 million of FNBC borrowings.

     The Company's Senior Note Agreements with Prudential and FNBC Credit
Agreement require it to maintain certain financial ratios, place restrictions
on the payment of dividends and prohibit new borrowings, except as permitted
thereunder.

     As of June 30, 1997, commitments for capital expenditures were
approximately $19.8 million, relating to normal capital equipment replacements
and the cost of building projects for the Flagstaff, Arizona newspaper property
and the Louisville, Kentucky broadcasting property.  Capital expenditures to 
be made in fiscal 1997 are estimated to be in the range of $25 to $30 million. 
Commitments for film contracts and license fees as of June 30, 1997 were
approximately $29.3 million.  In addition, as of June 30, 1997, the Company had
a limited partnership capital contribution commitment of approximately $1.2 
million and a purchase agreement to acquire the assets of a radio station in 
Winston-Salem, North Carolina for approximately $1.1 million.
        
     At June 30, 1997, the Company had working capital of $119.1 million and a
current ratio of 3.08 to 1.  This compares to working capital of $95.3 million
and a current ratio of 2.24 to 1 at December 31, 1996.

     The Company from time to time considers acquisitions of broadcasting,
newspaper and other properties when favorable investment opportunities are
identified.  Except for the radio acquisition discussed above, the Company has 
no agreements to acquire additional properties.  In the event an investment 
opportunity is identified, management expects that it would be able to arrange
financing on terms and conditions satisfactory to the Company.

                                       13



<PAGE>   14


     The Company generally expects to generate sufficient cash from operations
to cover ordinary capital expenditures, film contract and license fees, working
capital requirements, debt installments and dividend payments.

                                       14



<PAGE>   15


                          PART II.  OTHER INFORMATION


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS

     (a)     The Annual Meeting of Stockholders was held on April 24, 1997.

     (b)     The following directors were elected at the Annual Meeting of
             Stockholders:

             Michael E. Pulitzer
             Ronald H. Ridgway
             William Bush

             The following directors continued their term of office after the
             Annual Meeting of Stockholders:

             David E. Moore
             Ken J. Elkins
             Nicholas G. Penniman IV
             Emily Rauh Pulitzer
             Alice B. Hayes
             James M. Snowden, Jr.

     (c)     The following nominees for election as director received the votes
             indicated:


                                     For      Withheld  Abstain
                                  -----------  --------  -------

             Michael E. Pulitzer  160,464,308   410,177        0
             Ronald H. Ridgway    160,463,642   410,843        0
             William Bush         160,462,850   411,635        0


             The proposal to adopt the Pulitzer Publishing Company 1997
             Employee Stock Purchase Plan was approved by the vote indicated:


             For:               160,085,217
             Against:                18,902
             Broker non-votes:      747,520
             Abstain:                22,846


             The selection of Deloitte & Touche as the Company's independent
             auditors was approved by the vote indicated:


             For:               160,862,725
             Against:                 3,928
             Broker non-votes:            0
             Abstain:                 7,832


                                       15



<PAGE>   16


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K


     (a) The following exhibit is filed as part of this report:

         27 Financial Data Schedule

     (b) Reports on Form 8-K.  The Company did not file any reports on Form 8-K
         during the quarter for which this report was filed.


All other items of this report are not applicable for the current quarter.


                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                     PULITZER PUBLISHING COMPANY
                                             (Registrant)

Date:  August 12, 1997                   /s/  Ronald H. Ridgway
                                    ---------------------------------------
                                           (Ronald H. Ridgway)
                                  Director; Senior Vice-President-Finance
                                      (on behalf of the Registrant and
                                       as principal financial officer)


                                       16



<PAGE>   17


                                EXHIBIT INDEX



       EXHIBIT NUMBER                          TITLE OR DESCRIPTION


            27                               Financial Data Schedule




                                       17




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          77,173
<SECURITIES>                                         0
<RECEIVABLES>                                   83,890
<ALLOWANCES>                                     2,755
<INVENTORY>                                      5,721
<CURRENT-ASSETS>                               176,425
<PP&E>                                         316,954
<DEPRECIATION>                                 161,048
<TOTAL-ASSETS>                                 679,656
<CURRENT-LIABILITIES>                           57,307
<BONDS>                                        223,205
                                0
                                          0
<COMMON>                                           338
<OTHER-SE>                                     463,059
<TOTAL-LIABILITY-AND-EQUITY>                   679,656
<SALES>                                        287,404
<TOTAL-REVENUES>                               287,404
<CGS>                                          104,033
<TOTAL-COSTS>                                  104,033
<OTHER-EXPENSES>                                18,420
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               8,699
<INCOME-PRETAX>                                 54,161
<INCOME-TAX>                                    21,985
<INCOME-CONTINUING>                             32,176
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    32,176
<EPS-PRIMARY>                                     1.46
<EPS-DILUTED>                                        0
        

</TABLE>


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