PULITZER PUBLISHING CO
10-Q, 1997-11-12
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1
================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                             --------------------

                                   FORM 10-Q

         (Mark One)
         /x/    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended SEPTEMBER 30, 1997
                                       OR

         / /    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934

         For the transition period from                   to
                                        ------------------  -----------------

                         COMMISSION FILE NUMBER 1-9329

                             --------------------

                          PULITZER PUBLISHING COMPANY
             (Exact name of registrant as specified in its charter)

                             --------------------


            DELAWARE                            430496290
(State or other jurisdiction of              (I.R.S. Employer
incorporation or organization)               Identification Number)


             900 NORTH TUCKER BOULEVARD, ST. LOUIS, MISSOURI 63101
                    (Address of principal executive offices)

                                 (314) 340-8000
              (Registrant's telephone number, including area code)

                                   NO CHANGES
 (Former name, former address and former fiscal year, if changed since last
  report)

                             --------------------


Indicate by check mark whether the registrant  (1)  has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and  (2)  has been subject to
such filing requirements for the past 90 days.

                      YES /X/                NO / /

                             --------------------

   Indicate the number of shares outstanding of each of the issuer's classes
              of common stock, as of the latest practicable date.


<TABLE>
<CAPTION>
                          CLASS          OUTSTANDING 10/31/97
                   

                   --------------------  --------------------
                   <S>                       <C>
                       COMMON STOCK           6,765,121
                   CLASS B COMMON STOCK      15,424,497
</TABLE>



================================================================================
<PAGE>   2


                         PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED INCOME
(IN THOUSANDS, EXCEPT EARNINGS PER SHARE DATA)


<TABLE>
<CAPTION>

                                              Third Quarter Ended               Three Quarters Ended
                                                 September 30,                     September 30,            
                                        --------------------------------  --------------------------------  
OPERATING REVENUES - NET:                    1997             1996             1997             1996        
                                        ---------------  ---------------  ---------------  ---------------  
<S>                                          <C>              <C>              <C>              <C>              
Publishing:                                       (Unaudited)                       (Unaudited)             
 Advertising                                 $ 55,872         $ 53,428         $168,245         $135,882         
 Circulation                                   21,573           21,910           65,762           59,704         
 Other                                         10,061            9,479           29,639           23,941         
Broadcasting                                   53,738           54,048          165,002          162,618         
                                             --------         --------         --------         --------
        Total operating revenues              141,244          138,865          428,648          382,145         
                                             --------         --------         --------         --------         
OPERATING EXPENSES:                                                                                              
 Publishing operations                         36,393           37,454          106,437          103,485         
 Broadcasting operations                       17,513           16,653           51,502           49,396         
 Selling, general and administrative           46,844           45,603          140,447          125,819         
 St. Louis Agency adjustment                    4,320            3,627           14,749            8,258         
 Depreciation and amortization                  9,015            8,897           27,435           22,383         
                                             --------         --------         --------         --------
        Total operating expenses              114,085          112,234          340,570          309,341         
                                             --------         --------         --------         --------         
 Operating income                              27,159           26,631           88,078           72,804         
 Interest income                                  975              664            3,621            3,439         
 Interest expense                              (3,854)          (4,543)         (12,553)          (9,086)        
 Net other expense                               (307)            (821)          (1,012)          (1,819)        
                                             --------         --------         --------         --------         
INCOME BEFORE PROVISION FOR                                                                                      
 INCOME TAXES                                  23,973           21,931           78,134           65,338         
PROVISION FOR INCOME TAXES                      9,750            8,967           31,735           25,948         
                                             --------         --------         --------         --------         
NET INCOME                                   $ 14,223         $ 12,964         $ 46,399         $ 39,390         
                                             ========         ========         ========         ========         
EARNINGS PER SHARE OF STOCK                                                                                      
 (COMMON AND CLASS B COMMON)                 $   0.64         $   0.59         $   2.10         $   1.80         
                                             ========         ========         ========         ========         
WEIGHTED AVERAGE NUMBER OF                                                                                       
 SHARES (COMMON AND CLASS B                                                                                       
 COMMON STOCK OUTSTANDING)                     22,151           21,949           22,088           21,908         
                                             ========         ========         ========         ========         
</TABLE>                
                
See notes to consolidated financial statements.
                
                                      2
                


<PAGE>   3


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION
(IN THOUSANDS)

<TABLE>
<CAPTION>

                                                            September 30,        December 31,
                                                                1997                 1996
                                                            -------------        ------------
                                                             (Unaudited)

ASSETS

CURRENT ASSETS:
<S>                                                              <C>                 <C>
 Cash and cash equivalents                                       $ 61,930            $ 73,052
 Trade accounts receivable (less allowance for                
  doubtful accounts of  $2,654 and $2,576)                         77,005              80,010
 Inventory                                                          5,635               4,976
 Prepaid expenses and other                                         9,244               5,650
 Program rights                                                    10,130               8,452
                                                                 --------            --------
        Total current assets                                      163,944             172,140
                                                                 --------            --------
PROPERTIES:                                                                      
 Land                                                              15,723              14,692
 Buildings                                                         80,332              78,733
 Machinery and equipment                                          216,773             209,854
 Construction in progress                                          12,025               2,071
                                                                 --------            --------
        Total                                                     324,853             305,350
 Less accumulated depreciation                                    166,663             149,418
                                                                 --------            --------
        Properties - net                                          158,190             155,932
                                                                 --------            --------
INTANGIBLE AND OTHER ASSETS:                                                     
 Intangible assets - net of applicable amortization               290,459             298,305
 Receivable from The Herald Company                                39,670              39,955
 Other                                                             20,798              17,519
                                                                 --------            --------
        Total intangible and other assets                         350,927             355,779
                                                                 --------            --------
        TOTAL                                                    $673,061            $683,851
                                                                 ========            ========

                                                                       (Continued)


</TABLE>
 
                                      3



<PAGE>   4


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION
(IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>

                                                                         September 30,           December 31,
                                                                              1997                   1996
                                                                        ----------------        --------------
                                                                          (Unaudited)
LIABILITIES AND STOCKHOLDERS' EQUITY
                                                                                                                
<S>                                                                     <C>                          <C>              
CURRENT LIABILITIES:                                                                                                  
 Trade accounts payable                                                $ 17,393                     $ 13,355          
 Current portion of long-term debt                                       12,705                       14,705          
 Salaries, wages and commissions                                         13,596                       14,897          
 Income taxes payable                                                     1,083                        1,267          
 Program contracts payable                                               10,673                        8,916          
 Interest payable                                                         2,346                        7,177          
 Pension obligations                                                      2,123                        2,123          
 Acquisition payable                                                      9,804                        9,804          
 Other                                                                    7,321                        4,566          
                                                                       --------                     --------          
        Total current liabilities                                        77,044                       76,810          
                                                                       --------                     --------          
LONG-TERM DEBT                                                          186,705                      235,410          
                                                                       --------                     --------          
PENSION OBLIGATIONS                                                      24,271                       23,415          
                                                                       --------                     --------          
POSTRETIREMENT AND POSTEMPLOYMENT                                                                                     
 BENEFIT OBLIGATIONS                                                     91,872                       92,252          
                                                                       --------                     --------          
OTHER LONG-TERM LIABILITIES                                               5,240                        6,027          
                                                                       --------                     --------          
STOCKHOLDERS' EQUITY:                                                                                                 
 Preferred stock, $.01 par value; 25,000,000 shares                                                                   
  authorized; issued and outstanding - none                                                                           
 Common stock, $.01 par value; 100,000,000 shares authorized;                                                         
  issued - 6,759,663 in 1997 and 6,498,215 in 1996                           67                           65          
 Class B common stock, convertible, $.01 par value; 50,000,000                                                        
  shares authorized; issued - 27,146,092 in 1997 and                                                                  
  27,214,842 in 1996                                                        272                          272          
 Additional paid-in capital                                             132,279                      129,173          
 Retained earnings                                                      343,195                      308,283          
                                                                       --------                     --------          
        Total                                                           475,813                      437,793          
 Treasury stock - at cost; 24,376 and 22,811 shares of common                                                         
  stock in 1997 and 1996, respectively, and  11,700,850 shares                                                        
  of Class B common stock in 1997 and 1996                             (187,884)                    (187,856)         
                                                                       --------                     --------          
        Total stockholders' equity                                      287,929                      249,937          
                                                                       --------                     --------          
        TOTAL                                                          $673,061                     $683,851          
                                                                       ========                     ========          
                                                                                     
                                                                                 (Concluded)

</TABLE>

                                                                               
See notes to consolidated financial statements.

                                      4



<PAGE>   5


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED CASH FLOWS
(IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                        Three Quarters Ended
                                                                             September 30,
                                                                   ---------------------------------
                                                                         1997              1996
                                                                        ------            ------
                                                                              (Unaudited)                                          
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                      <C>             <C>                       
 Net income                                                              $46,399         $ 39,390
 Adjustments to reconcile net income to net cash provided by
  operating activities:
 Non-cash items:
  Depreciation                                                            17,273           15,090
  Amortization of intangibles                                             10,162            7,293
  Changes in assets and liabilities (net of the effects of the purchase
    of newspaper properties) (Note 4) which provided (used) cash:
    Trade accounts receivable                                              3,005             (240)
    Inventory                                                               (659)           1,725
    Other assets                                                          (7,605)           2,203
    Trade accounts payable and other liabilities                          (2,057)           1,678
    Income taxes payable                                                    (184)          (1,043)
                                                                         --------        --------
NET CASH PROVIDED BY OPERATING ACTIVITIES                                 66,334           66,096
                                                                         --------        --------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Capital expenditures                                                    (19,097)         (14,853)
 Purchase of newspaper properties                                                        (203,314)
 Purchase of broadcast assets                                             (2,936)
 Investment in limited partnerships                                       (4,175)          (2,983)
 Decrease (increase) in notes receivable                                   4,976           (5,052)
                                                                         -------         --------
NET CASH USED IN INVESTING ACTIVITIES                                    (21,232)        (226,202)
                                                                         -------         --------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from issuance of long-term debt                                                 135,000
 Repayments on long-term debt                                            (50,705)         (15,205)
 Dividends paid                                                           (8,599)          (7,387)
 Proceeds from exercise of stock options                                   3,108            1,561
 Purchase of treasury stock                                                  (28)
                                                                         --------        --------
NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES                      (56,224)         113,969
                                                                         -------         --------
NET DECREASE IN CASH AND CASH EQUIVALENTS                                (11,122)         (46,137)
CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR                            73,052          100,380
                                                                         -------         --------
CASH AND CASH EQUIVALENTS AT END OF PERIOD                               $61,930         $ 54,243
                                                                         =======         ========
</TABLE>

See notes to consolidated financial statements.


                                      5



<PAGE>   6


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


1. ACCOUNTING POLICIES

   Interim Adjustments - In the opinion of management, the accompanying
   unaudited consolidated financial statements contain all adjustments,
   consisting only of normal recurring adjustments, necessary to present fairly
   Pulitzer Publishing Company's financial position as of September 30, 1997
   and the results of operations and cash flows for the nine-month periods
   ended September 30, 1997 and 1996.  Results of operations for interim
   periods are not necessarily indicative of the results to be expected for the
   full year.

   Fiscal Year and Fiscal Quarters - The Company's fiscal year and third fiscal
   quarter end on the Sunday coincident with or prior to December 31 and
   September 30, respectively.  For ease of presentation, the Company has used
   December 31 as the year end and September 30 as the third quarter end.

   Earnings Per Share of Stock - Earnings per share of stock have been computed
   using the weighted average number of common and Class B common shares
   outstanding during the applicable period.

   In February 1997, the Financial Accounting Standards Board issued Statement
   of Financial Accounting Standards No. 128, Earnings per Share ("SFAS 128").
   This statement simplifies the standards for computing earnings per share
   ("EPS"), making them comparable to international standards, and supersedes
   Accounting Principles Board Opinion No. 15, Earnings Per Share ("APB 15").
   SFAS 128 replaces the presentation of primary EPS with a presentation of
   basic EPS.  The statement also requires dual presentation of basic and
   diluted EPS on the face of the income statement for all entities with
   complex capital structures and requires a reconciliation of the numerator
   and denominator of the basic EPS computation to the numerator and
   denominator of the diluted EPS computation.  This statement is effective for
   the Company's financial statements to be issued for the year ending December
   31, 1997.  After the effective date, all prior period EPS data presented
   must be restated to conform to the provisions of SFAS 128.  The adoption of
   SFAS 128 is not expected to have a significant impact on the Company's
   earnings per share.


2. DIVIDENDS

   In the first quarter of 1997, two dividends of $0.13 per share were
   declared, payable on February 3, 1997 and May 1, 1997.  In the second
   quarter of 1997, a dividend of $0.13 per share was declared, payable on
   August 1, 1997.  In the third quarter of 1997, a dividend of $0.13 per share
   was declared, payable on November 1, 1997.

   In the first quarter of 1996, two dividends of $0.1125 per share were
   declared, payable on February 1, 1996 and May 1, 1996.  In the second
   quarter of 1996, a dividend of $0.1125 per share was declared, payable on
   August 1, 1996.  In the third


                                      6



<PAGE>   7




PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


   quarter of 1996, a dividend of $0.12 per share was declared, payable on
   November 1, 1996.

   In addition, a four-for-three stock split (payable in the form of a 33.3
   percent common and Class B common stock dividend) was declared by the
   Company's Board of Directors on September 12, 1996.  The dividend was
   distributed on November 1, 1996 to stockholders of record on October 10,
   1996.  The Company's capital balances and share amounts have been adjusted
   to reflect the split


3. BUSINESS SEGMENTS

   The Company's operations are divided into two business segments, publishing
   and broadcasting.  The following is a summary of operating data by segment
   (in thousands):

<TABLE>
<CAPTION>

                                           Third Quarter Ended                 Three Quarters Ended
                                              September 30,                       September 30,
                                    ----------------------------------  ----------------------------------
                                          1997              1996              1997              1996             
                                    ----------------  ----------------  ----------------  ----------------       
Operating revenues:                            (Unaudited)                         (Unaudited)                   
<S>                                  <C>               <C>                   <C>               <C>                    
 Publishing (a)                      $ 87,506          $ 84,817              $ 263,646         $219,527              
 Broadcasting                          53,738            54,048                165,002          162,618              
                                     --------          --------               --------         --------                 
        Total                        $141,244          $138,865              $ 428,648         $382,145              
                                     ========          ========              =========         ========              
Operating income (loss):                                                                                           
 Publishing (a)                      $ 11,119          $  9,107              $  35,157         $ 19,571              
 Broadcasting                          17,494            18,850                 57,131           57,236              
 Corporate                             (1,454)           (1,326)                (4,210)          (4,003)                 
                                     --------          --------              ---------         --------
        Total                        $ 27,159          $ 26,631              $  88,078         $ 72,804              
                                     ========          ========              =========         ========             
Depreciation and amortization:                                                                                     
 Publishing (a)                      $  3,077          $  3,251              $   9,813         $  5,498              
 Broadcasting                           5,938             5,646                 17,622           16,885              
                                     --------          --------              ---------         --------
        Total                        $  9,015          $  8,897              $  27,435         $ 22,383              
                                    =========          ========              =========         ========               
Operating margins                                                                                                  
 (Operating income to revenues):                                                                                   
 Publishing (a) (b)                    17.6%             15.0%                 18.9%             12.7%               
 Broadcasting                          32.6%             34.9%                 34.6%             35.2%               
</TABLE>                                                                       
                                                                               
   (a)  Publishing operations include nine months of results for               
        Pulitzer Community Newspapers, Inc. in 1997 and three months in
        1996.          See Note 4.

   (b)  Operating margins for publishing stated with St. Louis Agency
        adjustment added back to publishing operating income.

                                      7



<PAGE>   8


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


4. ACQUISITION OF PROPERTIES

   On July 1, 1996, the Company acquired in a purchase transaction all of the
   stock of Scripps League Newspapers, Inc. ("Scripps League"), a privately
   owned publisher of community newspapers serving smaller markets, primarily
   in the West and Midwest.  The purchase price of approximately $216 million
   (including acquisition costs) includes all of the operating assets of the
   newspapers, working capital of approximately $6 million and intangibles.
   The acquisition was financed by long-term borrowings of $135 million and
   cash of approximately $81 million (approximately $69 million net of cash
   acquired).  The Company's Statements of Consolidated Income for the
   nine-month periods ended September 30, 1997 and 1996 include nine months and
   three months, respectively, of operations for Scripps League (subsequently
   renamed Pulitzer Community Newspapers, Inc.).

   The following supplemental unaudited pro forma information shows the results
   of operations of the Company for the nine-month period ended September 30,
   1996 adjusted for the acquisition of Scripps League, assuming such
   transaction and the related debt financing had been consummated at the
   beginning of the period presented.  The unaudited pro forma financial
   information is not necessarily indicative either of results of operations
   that would have occurred had the transaction occurred at the beginning of
   the period presented or of future results of operations (in thousands,
   except per share amounts).


<TABLE>
<CAPTION>

Three Quarters Ended September 30, 1996 (Unaudited):

<S>                                                   <C>
Operating revenues - net                              $414,972
                                                      ========
Operating income                                      $ 76,173
                                                      ========
Net income                                            $ 36,409
                                                      ========
Earnings per share of stock (common
 and Class B common)                                  $  1.66 
                                                      ========
Weighted average number of shares (common
 and Class B common stock outstanding)                  21,908
                                                      ========
</TABLE>


                                      8



<PAGE>   9


PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


5.  STOCK PURCHASE PLAN

    On April 24, 1997, the Company's stockholders approved the adoption of the
    Pulitzer Publishing Company 1997 Employee Stock Purchase Plan (the "Plan").
    The Plan allows eligible employees to authorize payroll deductions for the
    quarterly purchase of the Company's Common Stock ("Common Stock") at a price
    generally equal to 85 percent of the Common Stock's fair market value at the
    end of each quarter.  The Plan began operations as of July 1, 1997.

    In general, other than Michael E. Pulitzer, all employees of the Company and
    its subsidiaries are eligible to participate in the Plan after completing at
    least one year of service.  Subject to appropriate adjustment for stock
    splits and other capital changes, the Company may sell a total of 500,000
    shares of its Common Stock under the Plan.  Shares sold under the Plan may
    be authorized and unissued or held by the Company in its treasury.  The
    Company may purchase shares for resale under the Plan.


6.  LITIGATION

    The Company and its subsidiaries are defendants in a number of lawsuits,
    some of which claim substantial amounts.  While the results of litigation
    cannot be predicted, management believes the ultimate outcome of such
    litigation will not have a material adverse effect on the consolidated
    financial statements of the Company and its subsidiaries.


                                      9



<PAGE>   10



ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS



Statements in this Quarterly Report on Form 10-Q concerning the Company's
business outlook or future economic performance, anticipated profitability,
revenues, expenses or other financial items, together with other statements
that are not historical facts, are "forward-looking statements" as that term is
defined under the Federal Securities Laws.  Forward-looking statements are
subject to risks, uncertainties and other factors which could cause actual
results to differ materially from those stated in such statements.  Such risks,
uncertainties and factors include, but are not limited to, industry
cyclicality, the seasonal nature of the business, changes in pricing or other
actions by competitors or suppliers, and general economic conditions, as well
as other risks detailed in the Company's filings with the Securities and
Exchange Commission including this Quarterly Report on Form 10-Q.


GENERAL

     The Company's operating revenues are significantly influenced by a number
of factors, including overall advertising expenditures, the appeal of
newspapers, television and radio in comparison to other forms of advertising,
the performance of the Company in comparison to its competitors in specific
markets, the strength of the national economy and general economic conditions
and population growth in the markets served by the Company.

     The Company's business tends to be seasonal, with peak revenues and
profits generally occurring in the fourth and, to a lesser extent, second
quarters of each year as a result of increased advertising activity during the
Christmas and spring holiday periods.  The first quarter is historically the
weakest quarter for revenues and profits.

CONSOLIDATED

     Operating revenues for the third quarter and first nine months of 1997
increased 1.7 percent and 12.2 percent, respectively, compared to the
corresponding periods in the prior year.  The year-to-date revenue comparison
was affected by the acquisition of Scripps League Newspapers, Inc.
(subsequently renamed Pulitzer Community Newspapers, Inc. ("PCN")) on July 1,
1996.  Excluding PCN from 1997 (first six months only), consolidated revenues
would have increased 3.4 percent for the first nine months.  The third quarter
increase reflected higher publishing revenue while the year-to-date increase
(on a comparable basis) included gains in both publishing and broadcasting
revenues.

     Operating expenses, excluding the St. Louis Agency adjustment, for the
third quarter and first nine months of 1997 increased 1.1 percent and 8.2
percent, respectively, compared to the corresponding periods in the prior year.
Excluding PCN from 1997 (first six months only), consolidated expenses would
have decreased 1.2 percent for the first nine months.  The third quarter
increase was primarily attributable to higher overall personnel costs of $3.7
million partially offset by lower newsprint costs of $1.1 million, a

                                      10



<PAGE>   11

decline in purchased supplements of $1 million and the effect of $1.2 million
of non-recurring costs (related to the PCN acquisition) in the prior year.  The
decline for the nine-month period (on a comparable basis) reflected lower
newsprint costs of $8.9 million, a decline in purchased supplements of $2.4
million and the effect of the $1.2 million prior year non-recurring PCN costs.
These year-to-date decreases were partially offset by increases in overall
personnel costs of $6.3 million, promotion costs of $1 million and circulation
distribution costs of $1 million.

     Operating income for the third quarter and first nine months of 1997
increased to $27.2 million (2 percent) and $88.1 million (21 percent),
respectively.  Excluding PCN from 1997 (first six months only), consolidated
operating income would have increased 13.7 percent for the first nine months of
1997.  The third quarter and comparable nine-month gains reflected higher
operating income in the publishing segment resulting primarily from increased
advertising revenues, lower newsprint costs and the effect of the prior year
non-recurring PCN costs.

     Third quarter interest expense decreased $689,000 due to a decline in the
Company's average debt balance to $210.9 million from $251.1 million in the
prior year quarter.  The Company's average interest rate increased slightly to
7.3 percent from 7.2 percent in the prior year quarter.  Interest expense for
the nine-month period increased $3.5 million due to higher debt levels during
the first three quarters of 1997.  The Company's average debt level increased 
to $229.6 million from $165.9 million, due to new long-term borrowings related 
to the July 1, 1996 acquisition of Scripps League.  The Company's average 
interest rate for the nine-month period was unchanged from the prior year at 7.3
percent.

     Interest income for the third quarter and first nine months of 1997
increased $311,000 and $182,000, respectively.  The third quarter increase
resulted from higher average interest rates while the nine-month increase was
due to a combination of higher average investment balances and interest rates.

     The effective income tax rate for the third quarter and first nine months
of 1997 increased to 40.7 percent and 40.6 percent, respectively, from 40.9
percent and 39.7 percent in the prior year periods.  The higher rate in the
1997 year-to-date period reflects an additional six months of nondeductible
goodwill amortization related to the July 1, 1996 Scripps League acquisition.
It is expected that, on an annual basis, the effective tax rate for 1997 will
be in the 41 percent range.

     Net income in the 1997 third quarter increased 9.7 percent to $14.2
million, or $0.64 per share, compared with $13 million, or $0.59 per share, in
the third quarter of 1996.  The gain in net income for the third quarter
reflected the combination of higher publishing profits and lower net interest
expense.  Net income for the first nine months of 1997 increased 17.8 percent
to $46.4 million, or $2.10 per share, compared with $39.4 million, or $1.80 per
share, a year ago.  The year-to-date increase in net income reflected increased
publishing profits, resulting primarily from higher advertising revenues and
lower newsprint costs.




                                      11



<PAGE>   12


PUBLISHING

     Operating revenues from the Company's publishing segment for the third
quarter and first nine months of 1997 increased 3.2 percent and 20.1 percent,
respectively, compared to the corresponding periods in the prior year.
Excluding PCN from 1997 (first six months only), publishing revenues would have
increased 4.8 percent for the first nine months.  The third quarter and
comparable nine-month gains primarily reflected increases in classified and
retail advertising revenues at the St. Louis Post-Dispatch ("Post-Dispatch")
and The Arizona Daily Star ("Star").

     Excluding PCN from 1997 (first six months only), newspaper advertising
revenues increased $2.4 million (4.6 percent) in the third quarter and $10.3
million (7.6 percent) in the first nine months of 1997.  The significant
portion of the current year increases resulted from higher classified and
retail advertising revenue at both the Post-Dispatch and Star.  Full run
advertising volume (linage in inches) decreased 2.1 percent at the
Post-Dispatch and was unchanged at Star for the third quarter of 1997.  For the
first nine months of 1997, full run advertising volume increased 0.2 percent at
the Post-Dispatch and 4.5 percent at Star.  In the fourth quarter of 1996 and
the first quarter of 1997, varying rate increases were implemented at the
Post-Dispatch, Star and most of the Company's new community newspaper
properties.

     Excluding PCN from 1997 (first six months only), circulation revenues
decreased $337,000 (1.5 percent) in the third quarter and $509,000 (0.9
percent) in the first nine months of 1997.  The decreases resulted primarily
from declines in circulation in St. Louis and Tucson.

     Excluding PCN from 1997 (first six months only), other publishing revenues
increased $582,000 (6.1 percent) in the third quarter and $699,000 (2.9
percent) in the first nine months of 1997.  The increases resulted primarily
from higher preprint revenue at the Post-Dispatch.

     Operating expenses (including selling, general and administrative expenses
and depreciation and amortization) for the publishing segment, excluding the
St. Louis Agency adjustment, for the third quarter of 1997 were unchanged from
the prior year at approximately $72 million.  In the third quarter, lower
newsprint costs of $1.1 million, a decline in purchased supplements of $1
million and the effect of $1.2 million of non-recurring costs (related to the
PCN acquisition) in the prior year were offset by increases in other expense
categories, including higher overall personnel costs of $2.8 million.  For the
nine-month period operating expenses increased 11.5 percent.  Excluding PCN
from 1997 (first six months only), operating expenses would have declined 3.3
percent for the first nine months.  The decline for the nine-month period (on a
comparable basis) reflected the impact of lower newsprint prices, which reduced
newsprint costs by $8.9 million, a decrease in purchased supplements of $2.4
million and the effect of the $1.2 million PCN non-recurring costs in the prior
year.  Partially offsetting these declines were increases in overall personnel
costs $3.9 million, promotion costs of $1.3 million and circulation
distribution costs of $1 million.

     Operating income for the third quarter and first nine months of 1997
increased to $11.1 million (22.1 percent) and $35.2 million (79.6 percent),
respectively.  Excluding PCN from 1997 (first six months only), operating
income would have increased 52.5

                                      12



<PAGE>   13

percent for the first nine months of 1997.  The 1997 increases primarily
reflected the combination of increased advertising revenues and lower newsprint
costs.

     Fluctuations in the price of newsprint significantly impact the results of
the Company's publishing segment, where newsprint expense accounts for
approximately 20 percent of the segment's total operating costs.  During the
first nine months of 1997, the publishing segment benefited from newsprint
prices below prior year levels.  However, as a result of recent price increases
and declining prices in late 1996, the Company's 1997 fourth quarter newsprint
expense is expected to increase over the comparable prior year period.


BROADCASTING

     Broadcasting operating revenues for the third quarter declined 0.6 percent
compared to the prior year quarter.  For the quarter, a 5.9 percent decrease in
local spot advertising was partially offset by a 4.6 percent increase in
national spot advertising and a 9.7 percent increase in network compensation.
Operating revenues for the nine-month period increased 1.5 percent over the
comparable 1996 period.  National and local spot advertising increased 2.1
percent and 0.5 percent, respectively, while network compensation increased 5.2
percent compared to the prior year nine-month period.  The current year
comparisons reflect the impact of decreased political advertising of
approximately $2.8 million and $5.4 million, respectively, in the third quarter
and first nine months of 1997.  In addition, the Company's five NBC affiliated
television stations benefited from significant Olympic related advertising in
the prior year third quarter.

     Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) for the third
quarter and first nine months of 1997 increased 3 percent and 2.4 percent,
respectively, compared to the prior year periods.  The increases were primarily
attributable to higher overall personnel costs of $900,000 and $2.3 million for
the third quarter and first nine months of 1997, respectively.

     Operating income from the broadcasting segment in the 1997 third quarter
decreased 7.2 percent to $17.5 million from $18.9 million and in the first nine
months decreased 0.2 percent to $57.1 million from $57.2 million.  The
decreases reflected the decline in local advertising revenue in the third
quarter and modest overall revenue increase in the year-to-date period,
resulting primarily from the effect of significant political and Olympic
related advertising revenue in the prior year periods.

The Company's broadcasting segment will continue to face difficult year over
year comparisons in the fourth quarter of 1997 due to impact of prior year
political advertising.  The broadcasting segment's fourth quarter results in
1996 included $7 million of political advertising.

                                      13



<PAGE>   14


LIQUIDITY AND CAPITAL RESOURCES

     Outstanding debt, inclusive of the short-term portion of long-term debt,
as of September 30, 1997, was $199.4 million, consisting primarily of
fixed-rate senior notes with The Prudential Insurance Company of America
("Prudential") and $14 million of variable rate borrowings under a credit
agreement with The First National Bank of Chicago, as Agent, for a group of
lenders ("FNBC").  Compared to December 31, 1996, outstanding debt as of
September 30, 1997 declined approximately $50.7 million due to current year
repayments.  During the second and third quarters of 1997, the Company repaid
$36 million of variable rate FNBC borrowings.  In addition, on April 22, 1997,
the Company made the final scheduled repayment of $14.5 million under its 8.8
percent Senior Note Agreement with Prudential.  Subsequent to the end of the
third quarter, on November 7, 1997, the Company made a $14 million debt
repayment to FNBC which reduced borrowings under the $50 million credit
agreement to $0.

     The Company's Senior Note Agreements with Prudential and FNBC Credit
Agreement require it to maintain certain financial ratios, place restrictions
on the payment of dividends and prohibit new borrowings, except as permitted
thereunder.

     As of September 30, 1997, commitments for capital expenditures were
approximately $14.8 million, relating to normal capital equipment replacements
and building projects for the Flagstaff, Arizona newspaper property and the
Louisville, Kentucky broadcasting property.  Total capital expenditures to be 
made in fiscal 1997 are estimated to be in the range of $25 to $30 million.
Commitments for film contracts and license fees as of September 30, 1997 were
approximately $25.8 million.  In addition, as of September 30, 1997, the
Company had a limited partnership capital contribution commitment of
approximately $1.2 million.  Subsequent to September 30, 1997, the Company
entered into a limited partnership agreement with a capital contribution
commitment of up to $12 million, to be funded over a six year period.

     At September 30, 1997, the Company had working capital of $86.9 million
and a current ratio of 2.13 to 1.  This compares to working capital of $95.3
million and a current ratio of 2.24 to 1 at December 31, 1996.

     The Company from time to time considers acquisitions of broadcasting,
newspaper and other properties when favorable investment opportunities are
identified.  Currently, the Company has no agreements to acquire additional
properties.  In the event an investment opportunity is identified, management
expects that it would be able to arrange financing, if necessary, on terms and
conditions satisfactory to the Company.

     The Company generally expects to generate sufficient cash from operations
to cover ordinary capital expenditures, film contract and license fees, working
capital requirements, debt installments and dividend payments.

                                      14



<PAGE>   15


                          PART II.  OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K


     (a) The following exhibit is filed as part of this report:

         27    Financial Data Schedule

     (b) Reports on Form 8-K.  The Company did not file any reports on Form 8-K
         during the quarter for which this report was filed.


All other items of this report are not applicable for the current quarter.


                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                   PULITZER PUBLISHING COMPANY
                                           (Registrant)


Date:  November 12, 1997             /s/  Ronald H. Ridgway
                              ---------------------------------------------
                                           (Ronald H. Ridgway)
                                 Director; Senior Vice-President-Finance
                                    (on behalf of the Registrant and
                                     as principal financial officer)



                                      15



<PAGE>   16

                              EXHIBIT INDEX


    EXHIBIT NUMBER                                  TITLE OR DESCRIPTION


    27                                              Financial Data Schedule





                                      16


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                          61,930
<SECURITIES>                                         0
<RECEIVABLES>                                   79,659
<ALLOWANCES>                                     2,654
<INVENTORY>                                      5,635
<CURRENT-ASSETS>                               163,944
<PP&E>                                         324,853
<DEPRECIATION>                                 166,663
<TOTAL-ASSETS>                                 673,061
<CURRENT-LIABILITIES>                           77,044
<BONDS>                                        186,705
                                0
                                          0
<COMMON>                                           339
<OTHER-SE>                                     475,474
<TOTAL-LIABILITY-AND-EQUITY>                   673,061
<SALES>                                        428,648
<TOTAL-REVENUES>                               428,648
<CGS>                                          157,939
<TOTAL-COSTS>                                  157,939
<OTHER-EXPENSES>                                27,435
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              12,553
<INCOME-PRETAX>                                 78,134
<INCOME-TAX>                                    31,735
<INCOME-CONTINUING>                             46,399
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    46,399
<EPS-PRIMARY>                                     2.10
<EPS-DILUTED>                                        0
        

</TABLE>


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