PULITZER PUBLISHING CO
8-K, 1998-09-04
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                 --------------
                                   FORM 8-K
                                 --------------


                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


      Date of Report (Date of earliest event reported) September 4, 1998
                                                       -----------------

                           PULITZER PUBLISHING COMPANY
                           ---------------------------
             (Exact name of registrant as specified in its charter)



         Delaware                   1-9329               430496290
        ----------                 --------             -----------    
(State or other jurisdiction     (Commission           (IRS Employer
     of incorporation             File Number)       Identification No.)




900 North Tucker Boulevard, St. Louis, Missouri           63101
- -----------------------------------------------          ------- 
(Address of principal executive offices)                (Zip Code)


     Registrant's telephone number, including area code: (314) 340-8000
                                                         --------------
                            Not Applicable 
                            --------------
       (Former name or former address, if changed since last report)


<PAGE>   2



ITEM 5.  OTHER EVENTS.

         On May 25, 1998, the Registrant entered into an agreement to combine
its broadcasting business with Hearst-Argyle Television, Inc. ("Acquiror").
Prior to this proposed merger, and subject to certain conditions, the Registrant
intends to spin off its newspaper publishing and new media businesses to its
stockholders ( the "Spin Off"). Pursuant to the Agreement and Plan of Merger,
dated as of May 25, 1998, among the Registrant, Pulitzer Inc., a wholly-owned
subsidiary of the Registrant, and Acquiror, following the Spin Off the
Registrant expects to merge with and into Acquiror (the "Merger"). In connection
with the Merger, the Registrant's stockholders will receive consideration in the
form of $1.l5 billion of Acquiror's Series A Common Stock, subject to possible
adjustment based upon the price of Acquiror's stock during a measurement period
prior to the closing. In addition, Acquiror will assume approximately $700
million of the Registrant's debt that will be incurred prior to the Spin-off
and Merger.

         The transactions are subject to various conditions, including approval
of the stockholders of both companies, Hart-Scott-Rodino clearance, approval by
the Federal Communications Commission, and a favorable ruling from the Internal
Revenue Service relating to the Spin Off. Hearst Broadcasting, Inc., a
wholly-owned subsidiary of The Hearst Corporation and the principal stockholder
of Acquiror, and the principal stockholders of the Registrant, representing 65
percent of the outstanding capital stock of the Registrant, have agreed to vote
in favor of the transaction. The Spin Off and Merger are anticipated to be
completed by year-end 1998.

         The terms of the Merger are more fully described in the Agreement and
Plan of Merger filed as an exhibit to the Company's Report on Form 8-K filed on
June 10, 1998.

         The Registrant has restated its consolidated financial statements for 
the years ended December 31, 1997, 1996 and 1995 (filed as Exhibit 99-1 hereto) 
to reflect the reclassification of the broadcasting business as a discontinued
operation. In addition, the Registrant has restated its consolidated financial
statements for the three-month periods ended March 31, 1998 and 1997 (filed as
Exhibit 99-2 hereto). The Registrant has also prepared stand-alone consolidated
financial statements for its wholly-owned subsidiary Pulitzer Broadcasting
Company for the years ended December 31, 1997, 1996 and 1995 and for the
six-month periods ended June 30, 1998 and 1997 (filed as Exhibit 99-3 hereto).
Pulitzer Broadcasting Company and subsidiaries represent all of the
operations of the Registrant's broadcasting business. Included in each Exhibit
is a section for "Management's Discussion and Analysis of Financial Condition
and Results of Operations" ("MD&A") related to the appropriate consolidated
financial statements.  The MD&A sections for the Registrant's consolidated
financial statements included in Exhibits 99-1 and 99-2 have been restated.


ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS.

(C)      Exhibits

         See Exhibit Index for a list of exhibits.

                   All other Items of this report are inapplicable.



                                       2
<PAGE>   3


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                          PULITZER PUBLISHING COMPANY

Date:  September 4, 1998                  By:/s/ RONALD H. RIDGWAY
                                             ---------------------
                                                 Name:  Ronald H. Ridgway
                                                 Title:  Senior Vice President-
                                                         Finance



                                       3
<PAGE>   4

 

                                  EXHIBIT INDEX

         27-1     Restated Financial Data Schedules for the Years Ended
                    December 31, 1997, 1996 and 1995

         27-2     Restated Financial Data Schedules for the Three-Month
                    Periods Ended March 31, 1998 and 1997

         99-1     Pulitzer Publishing Company Restated Consolidated Financial
                    Statements for the Years Ended December 31, 1997, 1996 
                    and 1995

         99-2     Pulitzer Publishing Company Restated Consolidated Financial
                    Statements for the Three-Month Periods Ended March 31, 1998 
                    and 1997

         99-3       Pulitzer Broadcasting Company and Subsidiaries Consolidated
                    Financial Statements for the Years Ended December 31, 1997,
                    1996 and 1995 and for the Six-Month Periods Ended June 30,
                    1998 and 1997






<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>                     <C>
<PERIOD-TYPE>                   12-MOS                   12-MOS                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997             DEC-31-1996             DEC-31-1995
<PERIOD-END>                               DEC-31-1997             DEC-31-1996             DEC-31-1995
<CASH>                                          62,749                  73,052                 100,380
<SECURITIES>                                         0                       0                       0
<RECEIVABLES>                                   36,628                  33,895                  23,640
<ALLOWANCES>                                     1,626                   1,585                   1,158
<INVENTORY>                                      5,265                   4,976                   6,190
<CURRENT-ASSETS>                               114,603                 114,711                 134,833
<PP&E>                                         138,963                 124,640                  77,677
<DEPRECIATION>                                  64,166                  57,602                  52,309
<TOTAL-ASSETS>                                 464,311                 427,182                 333,641
<CURRENT-LIABILITIES>                           38,773                  35,783                  21,843
<BONDS>                                              0                       0                       0
                                0                       0                       0
                                          0                       0                       0
<COMMON>                                           339                     337                     252
<OTHER-SE>                                     498,370                 437,456                 386,355
<TOTAL-LIABILITY-AND-EQUITY>                   464,311                 427,182                 333,641
<SALES>                                        357,969                 309,096                 269,388
<TOTAL-REVENUES>                               357,969                 309,096                 269,388
<CGS>                                          145,730                 139,259                 125,811
<TOTAL-COSTS>                                  145,730                 139,259                 125,811
<OTHER-EXPENSES>                                13,007                   8,660                   4,307
<LOSS-PROVISION>                                     0                       0                       0
<INTEREST-EXPENSE>                                   0                       0                       0
<INCOME-PRETAX>                                 44,976                  25,684                  23,604
<INCOME-TAX>                                    19,226                  10,892                   9,149
<INCOME-CONTINUING>                             25,750                  14,792                  14,455
<DISCONTINUED>                                  40,278                  42,708                  34,867
<EXTRAORDINARY>                                      0                       0                       0
<CHANGES>                                            0                       0                       0
<NET-INCOME>                                    66,028                  57,500                  49,322
<EPS-PRIMARY>                                     2.99                    2.62                    2.26
<EPS-DILUTED>                                     2.94                    2.58                    2.23
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
<MULTIPLIER> 1000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998             DEC-31-1997
<PERIOD-END>                               MAR-31-1998             MAR-31-1997
<CASH>                                          84,252                  99,732
<SECURITIES>                                         0                       0
<RECEIVABLES>                                   35,950                  32,524
<ALLOWANCES>                                     1,646                   1,759
<INVENTORY>                                      3,670                   5,328
<CURRENT-ASSETS>                               133,275                 142,457
<PP&E>                                         144,773                 126,455
<DEPRECIATION>                                  66,126                  59,558
<TOTAL-ASSETS>                                 478,452                 412,346
<CURRENT-LIABILITIES>                           43,429                  40,957
<BONDS>                                              0                       0
                                0                       0
                                          0                       0
<COMMON>                                           340                     338
<OTHER-SE>                                     507,613                 445,511
<TOTAL-LIABILITY-AND-EQUITY>                   478,452                 412,346
<SALES>                                         90,229                  85,835
<TOTAL-REVENUES>                                90,229                  85,835
<CGS>                                           37,314                  34,533
<TOTAL-COSTS>                                   37,314                  34,533
<OTHER-EXPENSES>                                 3,379                   3,349
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                                   0                       0
<INCOME-PRETAX>                                 10,154                  10,896
<INCOME-TAX>                                     4,383                   4,666
<INCOME-CONTINUING>                              5,771                   6,230
<DISCONTINUED>                                   8,194                   6,265
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                    13,965                  12,495
<EPS-PRIMARY>                                     0.63                    0.57
<EPS-DILUTED>                                     0.62                    0.56
        

</TABLE>

<PAGE>   1

                                                                EXHIBIT 99-1

                           PULITZER PUBLISHING COMPANY
                                AND SUBSIDIARIES

                                TABLE OF CONTENTS


CONSOLIDATED FINANCIAL STATEMENTS

         Independent Auditors' Report

         Statements of Consolidated Income for each of the Three Years in the
             Period Ended December 31, 1997

         Statements of Consolidated Financial Position at December 31, 1997 and
             1996

         Statements of Consolidated Stockholders' Equity for each of the Three
             Years in the Period Ended December 31, 1997

         Statements of Consolidated Cash Flows for each of the Three Years in
             the Period Ended December 31, 1997

         Notes to Consolidated Financial Statements for the Three Years in the
             Period Ended December 31, 1997


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
         OPERATIONS

FINANCIAL SCHEDULE 

         Independent Auditors' Report

         Financial Schedule II for each of the Three Years in the Period Ended
             December 31, 1997

<PAGE>   2
                          INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of
  Pulitzer Publishing Company:

We have audited the accompanying statements of consolidated financial position
of Pulitzer Publishing Company and subsidiaries as of December 31, 1997 and
1996, and the related consolidated statements of income, stockholders' equity,
and cash flows for each of the three years in the period ended December 31,
1997.  These financial statements are the responsibility of the Company's
management.  Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of the companies at December 31, 1997
and 1996, and the results of their operations and their cash flows for each of
the three years in the period ended December 31, 1997 in conformity with
generally accepted accounting principles.


DELOITTE & TOUCHE LLP


Saint Louis, Missouri
February 6, 1998
(July 17, 1998 as to 
Notes 1, 4 and 14)


                                       2
<PAGE>   3
PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED INCOME

<TABLE>
<CAPTION>
                                                                      YEARS ENDED DECEMBER 31,
                                                           ----------------------------------------------
                                                               1997             1996             1995
                                                           
                                                                (In thousands, except per share data)
<S>                                                        <C>              <C>              <C>         
OPERATING REVENUES - NET:
    Advertising                                            $    227,817     $    191,939     $    161,932
    Circulation                                                  87,611           81,434           76,349
    Other                                                        42,541           35,723           31,107
                                                           ------------     ------------     ------------
              Total operating revenues                          357,969          309,096          269,388
                                                           ------------     ------------     ------------

OPERATING EXPENSES OPERATIONS:
    Operations                                                  145,730          139,259          125,811
    Selling, general and administrative                         132,238          114,628          101,375
    General corporate expense                                     6,007            5,532            4,666
    St. Louis Agency adjustment  (Note 3)                        19,450           13,972           12,502
    Depreciation and amortization                                13,007            8,660            4,307
                                                           ------------     ------------     ------------
              Total operating expenses                          316,432          282,051          248,661
                                                           ------------     ------------     ------------


  Operating income                                               41,537           27,045           20,727

  Interest income                                                 4,642            4,509            5,196
  Net other expense                                              (1,203)          (5,870)          (2,319)
                                                           ------------     ------------     ------------

INCOME FROM CONTINUING OPERATIONS
  BEFORE PROVISION FOR INCOME TAXES                              44,976           25,684           23,604

PROVISION FOR INCOME TAXES (Note 10)                             19,226           10,892            9,149
                                                           ------------     ------------     ------------

INCOME FROM CONTINUING OPERATIONS                                25,750           14,792           14,455

INCOME FROM DISCONTINUED OPERATIONS,
  NET OF TAX (Note 4)                                            40,278           42,708           34,867
                                                           ------------     ------------     ------------

NET INCOME                                                 $     66,028     $     57,500     $     49,322
                                                           ============     ============     ============


BASIC EARNINGS PER SHARE OF STOCK (Note 13):
  Income from continuing operations                        $       1.17     $       0.67     $       0.66
  Income from discontinued operations                              1.82             1.95             1.60
                                                           ------------     ------------     ------------
  Earnings per share                                       $       2.99     $       2.62     $       2.26
                                                           ============     ============     ============
  Weighted average number of shares outstanding                  22,110           21,926           21,800
                                                           ============     ============     ============

DILUTED EARNINGS PER SHARE OF STOCK (Note 13):
  Income from continuing operations                        $       1.15     $       0.66     $       0.65
  Income from discontinued operations                              1.79             1.92             1.58
                                                           ------------     ------------     ------------
  Earnings per share                                       $       2.94     $       2.58     $       2.23
                                                           ============     ============     ============
  Weighted average number of shares outstanding                  22,452           22,273           22,097
                                                           ============     ============     ============
</TABLE>

See accompanying notes to consolidated financial statements.





                                        3





<PAGE>   4
PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS  OF CONSOLIDATED FINANCIAL POSITION

<TABLE>
<CAPTION>
                                                                                        DECEMBER 31,
                                                                               ----------------------------
                                                                                   1997            1996
                                                                                      (In thousands)
<S>                                                                            <C>             <C>         
ASSETS

CURRENT ASSETS:
  Cash and cash equivalents                                                    $     62,749    $     73,052
  Trade accounts receivable (less allowance for doubtful
    accounts of $1,626 and $1,585)                                                   35,002          32,310
  Inventory                                                                           5,265           4,976
  Prepaid expenses and other                                                         11,587           4,373
                                                                               ------------    ------------
              Total current assets                                                  114,603         114,711
                                                                               ------------    ------------

PROPERTIES:
  Land                                                                                5,991           5,350
  Buildings                                                                          39,446          34,906
  Machinery and equipment                                                            89,484          84,048
  Construction in progress                                                            4,042             336
                                                                               ------------    ------------
              Total                                                                 138,963         124,640
  Less accumulated depreciation                                                      64,166          57,602
                                                                               ------------    ------------
              Properties - net                                                       74,797          67,038
                                                                               ------------    ------------

INTANGIBLE AND OTHER ASSETS:
  Intangible assets - net of amortization (Notes 5 and 6)                           185,124         190,371
  Receivable from The Herald Company (Notes 3 and 9)                                 39,733          39,955
  Net assets of Broadcasting Business (Note 4)                                       36,069
  Other                                                                              13,985          15,107
                                                                               ------------    ------------
              Total intangible and other assets                                     274,911         245,433
                                                                               ------------    ------------
                   TOTAL                                                       $    464,311    $    427,182
                                                                               ============    ============
</TABLE>


                                                                     (Continued)





                                        4





<PAGE>   5
PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION

<TABLE>
<CAPTION>
                                                                                       DECEMBER 31,
                                                                               -----------------------------
                                                                                   1997              1996
                                                                                       (In thousands)
<S>                                                                            <C>              <C>         
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Trade accounts payable                                                       $     12,193     $      9,631
  Salaries, wages and commissions                                                    10,523           10,091
  Income taxes payable                                                                3,070            1,267
  Pension obligations (Note 8)                                                          348            2,123
  Acquisition payable                                                                 9,804            9,804
  Other                                                                               2,835            2,867
                                                                               ------------     ------------
              Total current liabilities                                              38,773           35,783
                                                                               ------------     ------------

PENSION OBLIGATIONS (Note 8)                                                         21,165           19,266
                                                                               ------------     ------------
POSTRETIREMENT AND POSTEMPLOYMENT
  BENEFIT OBLIGATIONS (Note 9)                                                       89,350           89,634
                                                                               ------------     ------------
NET LIABILITIES OF BROADCASTING BUSINESS (Note 4)                                                     28,767
                                                                               ------------     ------------
OTHER LONG-TERM LIABILITIES                                                           4,246            3,795
                                                                               ------------     ------------
COMMITMENTS AND CONTINGENCIES (Note 14)

STOCKHOLDERS' EQUITY (Note 11):
  Preferred stock, $.01 par value; 25,000,000 shares
    authorized; issued and outstanding - none
  Common stock, $.01 par value; 100,000,000 shares authorized;
    issued - 6,797,895 in 1997 and 6,498,215 in 1996                                     68               65
  Class B common stock, convertible, $.01 par value; 50,000,000
    shares authorized; issued - 27,125,247 in 1997 and
    27,214,842 in 1996                                                                  271              272
  Additional paid-in capital                                                        135,542          129,173
  Retained earnings                                                                 362,828          308,283
                                                                               ------------     ------------
              Total                                                                 498,709          437,793
  Treasury stock - at cost; 24,660 and 22,811 shares of common
    stock in 1997 and 1996, respectively, and 11,700,850 shares of
    Class B common stock in 1997 and 1996                                          (187,932)        (187,856)
                                                                               ------------     ------------
              Total stockholders' equity                                            310,777          249,937
                                                                               ------------     ------------

                   TOTAL                                                       $    464,311     $    427,182
                                                                               ============     ============
</TABLE>


                                                                     (Concluded)

See accompanying notes to consolidated financial statements.





                                       5





<PAGE>   6
PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                                                                                            Total
                                                                  Class B      Additional                                   Stock-
                                                    Common        Common        Paid-in        Retained     Treasury       holders'
                                                    Stock          Stock        Capital        Earnings      Stock          Equity
                                                 ----------     ----------     ----------     ---------    ----------     ----------
                                                                                     (In  thousands)
<S>                                              <C>            <C>            <C>            <C>          <C>           <C>       
BALANCES AT JANUARY 1, 1995                      $       44     $      206     $  122,070     $ 220,322    $ (187,623)   $  155,019

  Issuance of common stock grants                                                     218                                       218
  Common stock options exercised                          2                         2,327                                     2,329
  Conversion of Class B common stock
    to common stock                                       1             (1)
  Tax benefit from stock options exercised                                            924                                       924
  Net income                                                                                     49,322                      49,322
  Cash dividends declared and paid $.41 per
    share of common and Class B common                                                           (8,828)                     (8,828)
  Purchase of treasury stock                                                                                     (213)         (213)
                                                 ----------     ----------     ----------     ---------    ----------    ----------

BALANCES AT DECEMBER 31, 1995                            47            205        125,539       260,816      (187,836)      198,771

  Issuance of common stock grants                                                      76                                        76
  Common stock options exercised                          1                         2,166                                     2,167
  Conversion of Class B common stock
    to common stock                                       1             (1)
  Tax benefit from stock options exercised                                          1,476                                     1,476
  Net income                                                                                     57,500                      57,500
  Cash dividends declared and paid $.46 per
    share of common and Class B common                                                          (10,033)                    (10,033)
  Purchase of treasury stock                                                                                      (20)           20)
  Four for three stock split in the form of a
     33.3 percent stock dividend (Note 11)               16             68            (84)
                                                 ----------     ----------     ----------     ---------    ----------    ----------

BALANCES AT DECEMBER 31, 1996                            65            272        129,173       308,283      (187,856)      249,937

  Issuance of common stock grants                                                      70                                        70
  Common stock options exercised                          2                         3,297                                     3,299
  Conversion of Class B common stock
    to common stock                                       1             (1)
  Common stock issued under Employee
    Stock Purchase Plan                                                               322                                       322
  Tax benefit from stock options exercised                                          2,680                                     2,680
  Net income                                                                                     66,028                      66,028
  Cash dividends declared and paid $.52 per
    share of common and Class B common                                                          (11,483)                    (11,483)
  Purchase of treasury stock                                                                                      (76)          (76)
                                                 ----------     ----------     ----------     ---------    ----------    ----------
BALANCES AT DECEMBER 31, 1997                    $       68     $      271     $  135,542     $ 362,828    $ (187,932)   $  310,777
                                                 ==========     ==========     ==========     =========    ==========    ==========
</TABLE>




                                                                     (Continued)
See accompanying notes to consolidated financial statements.





                                        6





<PAGE>   7
PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                         Common Stock                   Class B Common Stock
                                                 -----------------------------     ----------------------------
                                                                    Held in                           Held in
                                                    Issued          Treasury          Issued         Treasury
                                                 ------------     ------------     ------------    ------------
SHARE ACTIVITY:
                                                                          (In  thousands)
<S>                                              <C>               <C>             <C>             <C>    
BALANCES AT JANUARY 1, 1995                             4,444              (11)          20,609          (8,776)

  Issuance of common stock grants                           6
  Common stock options exercised                          119
  Conversion of Class B common stock
    to common stock                                       135                              (135)
  Purchase of treasury stock                                                (6)                                           
                                                 ------------     ------------     ------------    ------------

BALANCES AT DECEMBER 31, 1995                           4,704              (17)          20,474          (8,776)

  Issuance of common stock grants                           2
  Common stock options exercised                          140
  Conversion of Class B common stock
    to common stock                                        84                               (84)
  Four for three split in the form of a
   33.3 percent stock dividend (Note 11)                1,568               (6)           6,825          (2,925)
                                                 ------------     ------------     ------------    ------------

BALANCES AT DECEMBER 31, 1996                           6,498              (23)          27,215         (11,701)

  Issuance of common stock grants                           1
  Common stock options exercised                          202
  Conversion of Class B common stock
    to common stock                                        90                               (90)
  Common stock issued under Employee
    Stock Purchase Plan                                     7
  Purchase of treasury stock                                                (2)
                                                 ------------     ------------     ------------    ------------
BALANCES AT DECEMBER 31, 1997                           6,798              (25)          27,125         (11,701)
                                                 ============     ============     ============    ============
</TABLE>

                                                                     (Concluded)
See accompanying notes to consolidated financial statements.





                                        7

<PAGE>   8
PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED CASH FLOWS

<TABLE>
<CAPTION>
                                                                                         YEARS ENDED DECEMBER 31,
                                                                             ----------------------------------------------
                                                                                 1997              1996             1995
                                                                             ------------     ------------     ------------
CONTINUING OPERATIONS                                                                        (In thousands)
<S>                                                                          <C>              <C>              <C>         
CASH FLOWS FROM OPERATING ACTIVITIES:
  Income from continuing operations                                          $     25,750     $     14,792     $     14,455
  Adjustments to reconcile net income to net cash provided by
    operating activities:
    Depreciation                                                                    7,175            5,623            4,090
    Amortization                                                                    5,832            3,037              217
    Deferred income taxes                                                          (1,328)          (1,100)            (341)
    Changes in assets and liabilities (net of the effects of the purchase
        and sale of properties) which provided (used) cash:
        Trade accounts receivable                                                  (2,692)          (4,079)           1,433
        Inventory                                                                    (289)           3,017           (3,121)
        Other assets                                                               (3,652)           9,839              833
        Trade accounts payable and other liabilities                                3,120           (2,490)            (113)
        Income taxes payable                                                        1,803             (239)          (3,713)
                                                                             ------------     ------------     ------------
NET CASH PROVIDED BY OPERATING ACTIVITIES                                          35,719           28,400           13,740
                                                                             ------------     ------------     ------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                                            (15,215)          (6,433)          (6,627)
  Purchase of publishing properties, net of cash acquired                                         (203,306)
  Investment in joint ventures and limited partnerships                            (3,292)          (1,233)          (1,887)
  Sale of assets, net of cash sold                                                                   2,152
  Decrease (increase) in notes receivable                                           4,979           (4,904)           1,875
                                                                             ------------     ------------     ------------
NET CASH USED IN INVESTING ACTIVITIES                                             (13,528)        (213,724)          (6,639)
                                                                             ------------     ------------     ------------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Dividends paid                                                                  (11,483)         (10,033)          (8,828)
  Proceeds from exercise of stock options                                           3,299            2,167            2,329
  Proceeds from employee stock purchase plan                                          322
  Purchase of treasury stock                                                          (76)             (20)            (213)
                                                                             ------------     ------------     ------------
NET CASH USED IN FINANCING ACTIVITIES                                              (7,938)          (7,886)          (6,712)
                                                                             ------------     ------------     ------------

CASH PROVIDED BY (USED IN) CONTINUING OPERATIONS                                   14,253         (193,210)             389
                                                                             ------------     ------------     ------------
DISCONTINUED OPERATIONS 
  Operating activities                                                             57,766           62,379           55,214
  Investing activities                                                            (17,617)         (16,292)         (18,057)
  Financing activities                                                            (64,705)         119,795          (14,250)
                                                                             ------------     ------------     ------------
CASH (USED IN) PROVIDED BY DISCONTINUED OPERATIONS                                (24,556)         165,882           22,907
                                                                             ------------     ------------     ------------

NET  (DECREASE) INCREASE IN CASH AND CASH                                         (10,303)         (27,328)          23,296
  EQUIVALENTS

CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR                                     73,052          100,380           77,084
                                                                             ------------     ------------     ------------
CASH AND CASH EQUIVALENTS AT END OF YEAR                                     $     62,749     $     73,052     $    100,380
                                                                             ============     ============     ============

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
  Cash paid (received) during the year for:
    Interest paid                                                            $     17,469     $      9,716     $     10,147
    Interest received                                                              (4,574)          (4,872)          (4,805)
    Income taxes                                                                   45,110           38,530           35,862
    Income tax refunds                                                             (1,108)            (195)          (1,280)

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITY:
  Increase (decrease) in minimum pension liability and
    related intangible asset                                                 $        402     $     (1,059)    $       (227)
</TABLE>

See accompanying notes to consolidated financial statements.





                                       8





<PAGE>   9
PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995

1.  BASIS OF PRESENTATION

On May 25, 1998, Pulitzer Publishing Company (the "Company"), Pulitzer Inc., (a
newly-organized wholly-owned subsidiary of the Company ("Newco")), and
Hearst-Argyle Television, Inc. ("Hearst-Argyle") entered into an Agreement and
Plan of Merger (the "Merger Agreement") pursuant to which Hearst-Argyle will
acquire the Company's Broadcasting Business (see Note 4) (the "Merger").  Prior
to the Spin-off (as defined below), the Company intends to borrow $700 million,
which may be secured by the assets of the Broadcasting Business.  Out of the
proceeds of this new debt, the Company will pay the existing Company debt (see
Note 7) and any costs arising as a result of the Merger and related
transactions.  Prior to the Merger, the balance of the proceeds of this new
debt, together with the Company's publishing assets and liabilities, will be
contributed by the Company to Newco pursuant to a Contribution and Assumption
Agreement (the "Contribution").  Pursuant to the Merger Agreement,
Hearst-Argyle will assume the new debt following the consummation of the
Spin-off and Merger.

Immediately following the Contribution, the Company will distribute to each
holder of Company Common Stock one fully- paid and nonassessable share of Newco
Common Stock for each share of Company Common Stock held and to each holder of
Company Class B Common Stock one fully-paid and nonassessable share of Newco
Class B Common Stock for each share of Company Class B Common Stock held (the
"Distribution").  The Contribution and Distribution collectively constitute the
"Spin-off."

The Company's obligation to consummate the Spin-off and the Merger is subject
to the fulfillment of various regulatory approvals and approval by the
stockholders of both the Company and Hearst-Argyle.  The controlling
stockholders of both Hearst-Argyle and the Company have agreed to vote in favor
of the Merger and related transactions.  The Spin-off and Merger are
anticipated to be completed by year-end 1998.

Following the consummation of the Spin-off and Merger, Newco will be engaged
primarily in the business of newspaper publishing.  For financial reporting
purposes, Newco is the continuing stockholder interest and will retain the
Pulitzer name.

Results of the Company's newspaper publishing and related new media businesses
are reported as continuing operations in the statements of consolidated income.
The results of the Company's Broadcasting Business are reported as
"Discontinued Operations" (see Note 4).


2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Consolidation - The consolidated financial statements include the
accounts of the Company and its subsidiary companies, all of which are
wholly-owned.  All significant intercompany transactions have been eliminated
from the consolidated financial statements.

Fiscal Year -  The Company's fiscal year ends on the last Sunday of the
calendar year, which in 1995 resulted in a 14- week fourth quarter and a
53-week year.  In 1997 and 1996, the fourth quarter was 13 weeks and the year
was 52 weeks.  For ease of presentation, the Company has used December 31 as
the year-end.

Cash Equivalents - For purposes of reporting cash flows, the Company considers
all highly liquid investments purchased with an original maturity of three
months or less to be cash equivalents.

Inventory Valuation - Inventory, which consists primarily of newsprint, is
stated at the lower of cost (determined primarily using the last-in, first-out
method) or market.  If the first-in, first-out cost method had been used,
inventory would have been $805,000 and $874,000 higher than reported at
December 31, 1997 and 1996, respectively.  Ink and other miscellaneous supplies
are expensed as purchased.





                                       9





<PAGE>   10
Program Rights - Program rights represent license agreements for the right to
broadcast programs over license periods which generally run from one to five
years.  The total cost of each agreement is recorded as an asset and liability
when the license period begins and the program is available for broadcast.
Program rights covering periods greater than one year are amortized over the
license period using an accelerated method as the programs are broadcast.  In
the event that a determination is made that programs will not be used prior to
the expiration of the license agreement, unamortized amounts are then charged
to operations.  Payments are made in installments as provided for in the
license agreements.  Program rights expected to be amortized in the succeeding
year and payments due within one year are classified as current assets and
current liabilities, respectively (see Note 4).

Property and Depreciation - Property is recorded at cost.  Depreciation is
computed using the straight-line method over the estimated useful lives of the
individual assets.  Buildings are depreciated over 20 to 50 years and all other
property over lives ranging from 3 to 15 years.

Intangible Assets - Intangibles consisting of goodwill, FCC licenses and
network affiliations acquired subsequent to the effective date of Accounting
Principles Board Opinion No. 17 ("Opinion No. 17") are being amortized over
lives of either 15 or 40 years while all other intangible assets are being
amortized over lives ranging from 4 to 23 years.  Intangibles in the amount of
$1,520,000, related to acquisitions prior to the effective date of Opinion No.
17, are not being amortized because, in the opinion of management, their value
is of undeterminable duration.  In addition, the intangible asset relating to
the Company's additional minimum pension liability under Statement of Financial
Accounting Standards No. 87 is adjusted annually, as necessary, when a new
determination of the amount of the additional minimum pension liability is made.


Long-Lived Assets - The Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 121, Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to Be Disposed Of, in March 1995.
This statement became effective for the Company's 1996 fiscal year.  The
general requirements of this statement are applicable to the properties and     
intangible assets of the Company and require impairment to be considered
whenever events or changes in circumstances indicate that the carrying amount
of an asset may not be recoverable. Management periodically evaluates the
recoverability of long-lived assets by reviewing the current and projected cash
flows of each of its properties. If a permanent impairment is deemed to exist,
any write-down would be charged to operations. For the periods presented, there
has been no impairment.

Employee Benefit Plans -  The Company and its subsidiaries have several
noncontributory pension plans covering a significant portion of their employees.
Benefits under the plans are generally based on salary and years of service.
The Company's liability and related expense for benefits under the plans are
recorded over the service period of active employees based upon annual
actuarial calculations.  Plan funding strategies are influenced by tax
regulations.  Plan assets consist primarily of government bonds and corporate
equity securities.

The Company provides retiree medical and life insurance benefits under varying
postretirement plans at several of its operating locations.  In addition, the
Company provides postemployment disability benefits to certain former employee
groups prior to retirement.  The significant portion of these benefits results
from plans at the St. Louis Post- Dispatch.  The Company's liability and
related expense for benefits under the postretirement plans are recorded over
the service period of active employees based upon annual actuarial
calculations.  The Company accrues postemployment disability benefits when it
becomes probable that such benefits will be paid and when sufficient
information exists to make reasonable estimates of the amounts to be paid.  All
of the Company's postretirement and postemployment benefits are funded on a
pay-as-you-go basis.

Income Taxes -  Deferred tax assets and liabilities are recorded for the
expected future tax consequences of events that have been included in either
the financial statements or tax returns of the Company.  Under this asset and
liability approach, deferred tax assets and liabilities are determined based on
temporary differences between the financial statement and tax bases of assets
and liabilities by applying enacted statutory tax rates applicable to future
years in which the differences are expected to reverse.





                                       10





<PAGE>   11
Stock-Based Compensation Plans - Effective January 1, 1996, the Company adopted
the disclosure requirements of Statement of Financial Accounting Standards No.
123 ("SFAS 123"), Accounting for Stock-Based Compensation.  The new standard
defines a fair value method of accounting for stock options and similar equity
instruments.  Under the fair value method, compensation cost is measured at the
grant date based on the fair value of the award and is recognized over the
service period, which is usually the vesting period.  Pursuant to the new
standard, companies are encouraged, but not required, to adopt the fair value
method of accounting for employee stock-based transactions.  Companies are also
permitted to continue to account for such transactions under Accounting
Principles Board Opinion No. 25 ("APB 25"), Accounting for Stock Issued to
Employees, but are required to disclose pro forma net income and, if presented,
earnings per share as if the company had applied the new method of accounting.
The accounting requirements of the new method are effective for all employee
awards granted after the beginning of the fiscal year of adoption, whereas the
disclosure requirements apply to all awards granted subsequent to December 31,
1994.  The Company continues to recognize and measure compensation for its
restricted stock and stock option plans in accordance with the existing
provisions of APB 25.

Earnings Per Share of Stock - Effective December 15, 1997, the Company adopted
Statement of Financial Accounting Standards No. 128, Earnings per Share ("SFAS
128").  This statement simplifies the standards for computing earnings per
share ("EPS"), making them comparable to international standards, and
supersedes Accounting Principles Board Opinion No.  15, Earnings Per Share
("APB 15").  SFAS 128 replaces the presentation of primary EPS with a
presentation of basic EPS.  The statement also requires dual presentation of
basic and diluted EPS on the face of the income statement for all entities with
complex capital structures and requires a reconciliation of the numerator and
denominator of the basic EPS computation to the numerator and denominator of
the diluted EPS computation.  As required by SFAS 128, diluted EPS has been
computed for all prior periods presented to conform to the provisions of the
new statement.  

Basic earnings per share of stock is computed using the weighted average number
of common and Class B common shares outstanding during the applicable period, 
adjusted for the stock splits described in Note 11.  Diluted earnings per share
of stock is computed using the weighted average number of common and Class B 
common shares outstanding and common stock equivalents. (see Note 13)

Use of Management Estimates - The preparation of financial statements in
conformity with generally accepted accounting principles requires that
management make certain estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements.  The reported amounts of
revenues and expenses during the reporting period may also be affected by the
estimates and assumptions management is required to make.  Actual results may
differ from those estimates.

Reclassifications - Certain reclassifications have been made to the 1996 and
1995 consolidated financial statements to conform with the 1997 presentation.

3.  AGENCY AGREEMENTS

An agency operation between the Company and The Herald Company is conducted
under the provisions of an Agency Agreement, dated March 1, 1961, as amended.
For many years, the St. Louis Post-Dispatch (published by the Company) was the
afternoon and Sunday newspaper serving St. Louis, and the Globe-Democrat
(formerly published by The Herald Company) was the morning paper and also
published a weekend edition. Although separately owned, from 1961 through
February 1984, the publication of both the Post-Dispatch and the
Globe-Democrat was governed by the St. Louis Agency Agreement.  From 1961 to
1979, the two newspapers controlled their own news, editorial, advertising,
circulation, accounting and promotion departments and Pulitzer managed the
production and printing of both newspapers.  In 1979, Pulitzer assumed full
responsibility for advertising, circulation, accounting and promotion for both
newspapers.  In February 1984, after a number of years of unfavorable financial
results at the St. Louis Agency, the Globe-Democrat was sold by The Herald
Company and the St.  Louis Agency Agreement was revised to eliminate any
continuing relationship between the two newspapers and to permit the
repositioning of the daily Post-Dispatch as a morning newspaper. Following the
renegotiation of the St. Louis Agency Agreement at the time of the sale of the
Globe-Democrat, The Herald Company retained the contractual right to receive
one-half the profits (as defined), and the obligation to share one-half the
losses (as defined), of the operations of





                                       11





<PAGE>   12
the St. Louis Agency, which from February 1984 forward consisted solely of the
publication of the Post-Dispatch.  The St. Louis Agency Agreement also provides
for The Herald Company to share one-half the cost of, and to share in a portion
of the proceeds from the sale of, capital assets used in the production of the
Post-Dispatch.  Under the St. Louis Agency Agreement, Pulitzer supervises,
manages and performs all activities relating to the day-to-day publication of
the Post-Dispatch and is solely responsible for the news and editorial policies
of the newspaper.  The consolidated financial statements of the Company include
all the operating revenues and expenses of the St. Louis Agency relating to the
Post-Dispatch.

In Tucson, Arizona, a separate partnership, TNI Partners, ("TNI"), acting as
agent for the Star (a newspaper owned by the Company) and the Citizen (a
newspaper owned by Gannett Co., Inc.), is responsible for printing, delivery,
advertising, and circulation of the Star and the Citizen.  TNI collects all of
the receipts and income relating to the Star and the Citizen and pays all
operating expenses incident to the partnership's operations and publication of
the newspapers.  Each newspaper is solely responsible for its own news and
editorial content.  Net income or net loss of TNI is generally allocated
equally to the Star and the Citizen.  The Company's consolidated financial
statements include its share of TNI's revenues and expenses.

4.  DISCONTINUED OPERATIONS

Discontinued operations represent the Company's Broadcasting Business as
follows:  Pulitzer Broadcasting Company, a wholly-owned subsidiary of the
Company, and its wholly-owned subsidiaries, WESH Television, Inc.; WDSU 
Television, Inc.; and KCCI Television, Inc.;  (collectively "Broadcasting" or
"Broadcasting Business"), own and operate nine network-affiliated television
stations and five radio stations.  Broadcasting's television properties
represent market sizes from Omaha, Nebraska to Orlando, Florida and include
operations in the northeast, southeast, midwest and southwest.  Three of
Broadcasting's five radio stations, representing the significant portion of its
radio operations, are located in Phoenix, Arizona.

The assets and liabilities of the Broadcasting Business are classified in the
Statements of Consolidated Financial Position as "Net Assets/Liabilities of
Broadcasting Business" and consist of the following:

<TABLE>
<CAPTION>
                                                           December 31,
                                                    ----------------------------
                                                        1997            1996
   ASSETS                                                  (In thousands)
<S>                                                 <C>             <C>         
   Trade accounts receivable (less allowance for
     doubtful accounts of $785 and $991)            $     50,880    $     47,700
   Program rights                                          7,866           8,452
   Other current assets                                    1,260           1,277
                                                    ------------    ------------
       Total current assets                               60,006          57,429
                                                    ------------    ------------
   Properties:
     Land                                                 10,163           9,342
     Buildings                                            44,769          43,827
     Machinery and equipment                             135,629         125,806
     Construction in progress                              3,282           1,735
                                                    ------------    ------------
       Total                                             193,843         180,710
     Less accumulated depreciation                       106,826          91,816
                                                    ------------    ------------
       Properties - net                                   87,017          88,894
                                                    ------------    ------------
   Intangible assets:
     FCC Licenses and network affiliations               114,376         112,162
     Goodwill                                              6,960           6,960
     Other intangibles                                    33,696          33,696
                                                    ------------    ------------
       Total                                             155,032         152,818
     Less accumulated amortization                        52,539          44,884
                                                    ------------    ------------
       Intangible assets - net                           102,493         107,934
                                                    ------------    ------------
   Other assets                                            7,172           6,021
                                                    ------------    ------------
         Total assets of Broadcasting Business           256,688         260,278
                                                    ------------    ------------
</TABLE>



                                       12


<PAGE>   13
<TABLE>
<CAPTION>
                                                               December 31,
                                                        ----------------------------
                                                            1997              1996
   LIABILITIES                                                 (In thousands)
<S>                                                     <C>             <C>          
   Trade accounts payable and accrued expenses                10,226          10,228
   Current portion of long-term debt (Note 7)                 12,705          14,705
   Interest payable                                            5,677           7,177
   Program contracts payable                                   7,907           8,916
                                                        ------------    ------------
       Total current liabilities                              36,515          41,026
   Long-term debt (Note 7)                                   172,705         235,410
   Pension obligations (Note 8)                                5,544           4,149
   Postretirement benefit obligations (Note 9)                 2,556           2,618
   Other long term liabilities                                 3,299           5,842
   Commitments and contingencies (Note 14)
                                                        ------------    ------------
         Total liabilities of Broadcasting Business          220,619         289,045
                                                        ------------    ------------

   NET ASSETS (LIABILITIES) OF BROADCASTING BUSINESS    $     36,069    $    (28,767)
                                                        ============    ============
</TABLE>


The net income from operations of the Broadcasting Business, without allocation
of any general corporate expense, is reflected in the Statements of Consolidated
Income as "Income from Discontinued Operations" and is summarized as follows:

<TABLE>
<CAPTION>
                                                   Years Ended December 31,
                                               --------------------------------
                                                 1997        1996        1995
                                                        (In thousands)
<S>                                            <C>         <C>         <C>     
   Operating revenues                          $227,016    $224,992    $202,939

   Operating income                              82,180      83,246      65,939

   Interest expense                              16,081      13,592      10,171

   Income before provision for income taxes      66,109      70,088      55,764

   Provision for income taxes (Note 10)          25,831      27,380      20,897

   Net income                                    40,278      42,708      34,867

   Depreciation and amortization                 23,447      22,442      22,843
</TABLE>

5.  ACQUISITION OF PROPERTIES

During 1996, the Company acquired in a purchase transaction all of the stock of
Scripps League Newspapers, Inc.  ("Scripps League"), a privately owned
publisher of community newspapers serving smaller markets, primarily in the
West and Midwest.  The purchase price of approximately $216 million (including
acquisition costs) includes all of the operating assets of the newspapers,
working capital of approximately $6 million and intangibles.  The acquisition
was financed by long-term borrowings of $135 million (the balance of which has
been allocated to Broadcasting and is included in "Net Assets/Liabilities of 
Broadcasting Business" in the Company's Statements of Consolidated Financial
Position (see Note 4)) and cash of approximately $81 million (approximately $69
million net of cash acquired).  The results of  the operations of Scripps
League for the  period subsequent to June 30, 1996 are included in the Company's
Statements of Consolidated Income.

The following supplemental unaudited pro forma information shows the results of
operations of the Company for the years ended December 31, 1996 and 1995
adjusted for the acquisition of Scripps League, assuming such transaction and
the related debt financing had been consummated at the beginning of each year
presented.  The unaudited pro forma financial information is not necessarily
indicative either of results of operations that would have occurred had the
transaction occurred at the beginning of each year presented or of future
results of operations.
<TABLE>
<CAPTION>

                                                Years Ended December 31,
                                               --------------------------
                                                  1996             1995
In thousands, except per share data:                  (Unaudited)
<S>                                             <C>             <C>
Operating revenues - net                        $341,923        $333,864

Operating income                                  30,414          27,957 

Income from continuing operations                 14,771          15,161

Income from discontinued operations               39,748          29,042

Net income                                        54,519          44,203


Basic earnings per share of stock:
   Continuing operations                        $   0.67        $   0.70
   Discontinued operations                          1.82            1.33
                                                --------        --------
   Basic earnings per share                     $   2.49        $   2.03
                                                ========        ========

Diluted earnings per share of stock:
   Continuing operations                        $   0.66        $   0.69 
   Discontinued operations                          1.79            1.31
                                                ========        ========
   Diluted earnings per share                   $   2.45        $   2.00
                                                ========        ========
</TABLE>


In December 1996, the Company acquired in a purchase transaction the assets of
an AM radio station in Phoenix, Arizona for approximately $5,187,000.





                                       13





<PAGE>   14
6.  INTANGIBLE ASSETS

Intangible assets consist of the following:

<TABLE>
<CAPTION>
                                             December 31,
                                        --------------------
                                          1997         1996
                                           (In thousands)
<S>                                     <C>         <C>     
   Goodwill                             $171,395    $171,366
   Intangible pension asset (Note 8)       2,320       1,918
   Other                                  30,228      30,218
                                        --------    --------
             Total                       203,943     203,502
   Less accumulated amortization          18,819      13,131
                                        --------    --------

   Total intangible assets - net        $185,124    $190,371
                                        ========    ========
</TABLE>

7.  FINANCING ARRANGEMENTS

Pursuant to the Merger Agreement, the Company's existing long-term debt will be
repaid with new long-term borrowings prior to the Merger.  In addition, the new
borrowings will be assumed by Hearst-Argyle at the time of the Merger.
Accordingly, all of the Company's long-term debt balances and related interest
expense are allocated to the Broadcasting Business and reported as discontinued
operations in the consolidated financial statements (see Notes 1 and 4).

Long-term debt included in "Net Assets/Liabilities of Broadcasting Business" in
the statements of consolidated financial position consists of the following:

<TABLE>
<CAPTION>
                                                 December 31,
                                             --------------------
                                               1997        1996
                                                (In thousands)
<S>                                          <C>         <C>     
   Credit Agreement                          $     --    $ 50,000
   Senior notes maturing in substantially
     equal annual installments:
     8.8% due through 1997                                 14,500
     6.76% due 1998-2001                       50,000      50,000
     7.22% due 2002-2005                       50,000      50,000
     7.86% due 2001-2008                       85,000      85,000
     Other                                        410         615
                                             --------    --------
             Total                            185,410     250,115
   Less current portion                        12,705      14,705
                                             --------    --------
   Total long-term debt                      $172,705    $235,410
                                             ========    ========
</TABLE>


The Company's fixed-rate senior note borrowings are with The Prudential
Insurance Company of America ("Prudential").  The Senior Note Agreements with
Prudential provide for the payment of certain fees, depending on current
interest rates and remaining years to maturity, in the event of repayment prior
to the notes' scheduled maturity dates (as anticipated by the Spin-off and
Merger discussed in Note 1).

The credit agreement with The First National Bank of Chicago, as Agent, for a
group of lenders ("FNBC"), provides for a $50,000,000 variable rate revolving
credit facility ("Credit Agreement").  Loans may be borrowed, repaid and
reborrowed by the Company until the Credit Agreement terminates on July 2,
2001.  The Company has the option to repay any borrowings and terminate the
Credit Agreement, without penalty, prior to its scheduled maturity.  As of 
December 31, 1997, the Company had no borrowings under the Credit Agreement.

The Credit Agreement allows the Company to elect an interest rate with respect
to each borrowing under the facility equal to a daily floating rate or the
Eurodollar rate plus 0.225 percent.  As of December 31, 1996, the interest rate
on the Credit Agreement borrowings with FNBC was 5.875 percent.





                                       14

<PAGE>   15
The terms of the various senior note agreements contain certain covenants and
conditions including the maintenance of cash flow and various other financial
ratios, limitations on the incurrence of other debt and limitations on the
amount of restricted payments (which generally includes dividends, stock
purchases and redemptions).

Under the terms of the most restrictive borrowing covenants, in general, the
Company may pay annual dividends not to exceed the sum of $10,000,000, plus 75%
of consolidated net earnings commencing January 1, 1993, less the sum of all
dividends paid or declared and redemptions in excess of sales of Company stock
after December 31, 1992.  Pursuant to this calculation, approximately
$138,938,000 is available for distribution as dividends at December 31, 1997.

Approximate annual maturities of long-term debt for the five years subsequent
to December 31, 1997 are as follows:

<TABLE>
<CAPTION>
   Fiscal Year (In thousands):
   <S>                                                      <C>
     1998                                                   $   12,705
     1999                                                       12,705
     2000                                                       12,500
     2001                                                       23,125
     2002                                                       23,125
     Thereafter                                                101,250
                                                            ----------
   Total                                                    $  185,410
                                                            ==========
</TABLE>


8.  PENSION PLANS

The pension cost components for the Company's pension plans are as follows:

<TABLE>
<CAPTION>
                                                                      Years Ended December 31,
                                                           ----------------------------------------------
                                                               1997             1996             1995
                                                                            (In thousands)
<S>                                                        <C>              <C>              <C>         
Service cost for benefits earned during the year           $      3,966     $      4,154     $      3,834
Interest cost on projected benefit obligation                     8,470            8,185            8,057
Actual return on plan assets                                    (18,785)         (12,507)         (17,541)
Net amortization and deferrals                                   10,001            4,833           11,365
                                                           ------------     ------------     ------------
Net periodic pension cost                                  $      3,652     $      4,665     $      5,715
                                                           ============     ============     ============
</TABLE>

The Company's net periodic pension cost components disclosed above include
amounts related to Broadcasting employees who participate in two of the
Company's defined benefit pension plans.  No detailed information regarding the
components of net periodic pension cost and funded status of the plans, as it
relates to Broadcasting is available.  However, a portion of the Company's
pension cost has been allocated to Broadcasting's active employees and included 
in "Discontinued Operations" in the Consolidated Statements of Income.  Pension
cost allocated to Broadcasting, based on payroll costs, amounted to
approximately $1,395,000, $1,474,000 and $1,540,000 for 1997, 1996 and 1995,
respectively.  Pursuant to the Merger Agreement, Broadcasting will retain the
ongoing liabilities related to its active employees.  Future pension costs for 
the Company and Broadcasting after the Spin-off are likely to be different when
compared to allocated historical amounts.





                                       15


<PAGE>   16
The funded status of the Company's pension plans is as follows:

<TABLE>
<CAPTION>
                                                 December 31,
                                           -----------------------
                                              1997         1996
                                                (In thousands)
<S>                                        <C>           <C>      
Actuarial present value of:
    Vested benefit obligation              $ 117,854     $ 107,637
                                           =========     =========
    Accumulated benefit obligation         $ 118,735     $ 108,380
                                           =========     =========
Projected benefit obligation               $ 128,690     $ 118,414
Plan assets at fair value                    119,353       104,046
                                           ---------     ---------
Plan assets less than projected benefit        9,337        14,368
obligation
Unrecognized transition obligation, net       (1,318)       (1,539)
Unrecognized net gain                         16,507        10,557
Unrecognized prior service cost                  211           234
Additional minimum liability                   2,320         1,918
                                           ---------     ---------
Pension obligations                        $  27,057     $  25,538
                                           =========     =========
</TABLE>


The portion of the Company's pension obligations allocated to Broadcasting
employees and included in "Net Assets/Liabilities of Broadcasting Business" in
the Statements of Consolidated Financial Position amounted to $5,544,000 and
$4,149,000 as of December 31, 1997 and 1996, respectively. Pursuant to the
Merger Agreement, actuarial calculations will be performed to separate
Broadcasting active employees from the pension plans as of the date of the
Merger. The pension obligations computed for Broadcasting active employees and a
proportionate share of pension plan assets will then be transferred to
Hearst-Argyle. Future pension obligations for the Company and Broadcasting, 
computed in separate actuarial calculations, are likely to be different
when compared to the allocated historical amounts.

The projected benefit obligation was determined using assumed discount rates of 
7%, 7.5% and 7.25% at December 31, 1997, 1996 and 1995, respectively. The
expected long-term rate of return on plan assets was 8.5% for 1997, 1996 and 
1995. For those plans that pay benefits based on final compensation levels,
the actuarial assumptions for overall annual rate of increase in future
salary levels was 4.5% for 1997 and 5% for both 1996 and 1995.

Certain of the Company's employees participate in multi-employer retirement
plans sponsored by their respective unions. Amounts charged to operations,
representing the Company's required contributions to these plans in 1997, 1996
and 1995, were approximately $844,000, $781,000, and $731,000, respectively.

The Company also sponsors an employee savings plan under Section 401(k) of the
Internal Revenue Code.  This plan covers substantially all employees.
Contributions by the Company amounted to approximately $1,899,000, $1,668,000
and $1,494,000 for 1997, 1996 and 1995, respectively.  Contributions related
only to Broadcasting employees amounted to approximately $698,000, $626,000 and
$509,000 for 1997, 1996 and 1995, respectively.

9.  POSTRETIREMENT AND POSTEMPLOYMENT BENEFITS

The net periodic postretirement benefit cost components related to continuing
operations are as follows:

<TABLE>
<CAPTION>
                                                                   Years Ended December 31,
                                                      ---------------------------------------------- 
                                                          1997             1996             1995
                                                                       (In thousands)
<S>                                                   <C>              <C>              <C>         
Service cost (for benefits earned during the year)    $        839     $        808     $        805
Interest cost on accumulated postretirement
    benefit obligation                                       4,493            4,532            5,614
Net amortization, deferrals and other components            (2,464)          (2,236)          (1,731)
                                                      ------------     ------------     ------------
Net periodic postretirement benefit cost              $      2,868     $      3,104     $      4,688
                                                      ============     ============     ============
</TABLE>





                                       16





<PAGE>   17
The postretirement benefit cost for broadcasting active employees is included
in "Discontinued Operations" in the Statements of Consolidated Income.  The net
periodic postretirement benefit cost components related to broadcasting 
discontinued operations are as follows:

<TABLE>
<CAPTION>
                                                               Years Ended December 31,
                                                      ----------------------------------------
                                                         1997           1996           1995
                                                                   (In thousands)
<S>                                                   <C>            <C>            <C>       
Service cost (for benefits earned during the year)    $      131     $      118     $      128
Interest cost on accumulated postretirement
    benefit obligation                                       139            151            185
Net amortization, deferrals and other components             (74)           (72)           (56)
                                                      ----------     ----------     ----------
Net periodic postretirement benefit cost              $      196     $      197     $      257
                                                      ==========     ==========     ==========
</TABLE>


The Company funds its postretirement benefit obligation on a pay-as-you-go
basis and, for 1997, 1996 and 1995, made payments of $4,118,000, $4,207,000 and
$4,071,000, respectively.

The status of the Company's postretirement benefit plans is as follows:

<TABLE>
<CAPTION>
                                               Continuing Operations         Discontinued Operations
                                                    December 31,                  December 31,
                                           ----------------------------    ----------------------------
                                                1997           1996            1997           1996
                                                   (In thousands)                (In thousands)
<S>                                        <C>             <C>             <C>             <C>         
   Retirees and surviving beneficiaries    $     39,549    $     37,734
   Actives eligible to retire                    13,644          12,732    $        774    $        784
   Other actives                                 11,614          10,069           1,142           1,073
                                           ------------    ------------    ------------    ------------
   Accumulated postretirement benefit
     obligation                                  64,807          60,535           1,916           1,857
   Unrecognized prior service gain                6,466           7,757             192             233
   Unrecognized net gain                         14,903          18,876             448             528
                                           ------------    ------------    ------------    ------------
   Accrued postretirement benefit cost     $     86,176    $     87,168    $      2,556    $      2,618
                                           ============    ============    ============    ============
</TABLE>

The preceding amounts related to continuing operations for the December 31,
1997 and 1996 accrued postretirement benefit cost and the 1997, 1996 and 1995
net periodic postretirement benefit expense have not been reduced for The
Herald Company's share of the respective amounts.  However, pursuant to the St.
Louis Agency Agreement (see Note 3), the Company has recorded a receivable for
The Herald Company's share of the accrued postretirement benefit cost as of
December 31, 1997 and 1996.

The preceding accrued postretirement benefit cost related to broadcasting
active employees is included in "Net Assets/Liabilities of Broadcasting
Business" in the Statements of Consolidated Financial Position.  Pursuant to
the Merger Agreement, Broadcasting will retain the postretirement obligation
and costs related to active employees as of the date of the Merger.
          
For 1997 and 1996 measurement purposes, health care cost trend rates of 9%, 7%
and 5% were assumed for indemnity plans, PPO plans and HMO plans, respectively.
For 1997, these rates were assumed to decrease gradually to 5% through the year
2010 and remain at that level thereafter.  For 1996, the indemnity and PPO
rates were assumed to decrease gradually to 5.5% through the year 2010 and
remain at that level thereafter.  For continuing operations, a 1% increase in
the health care cost trend rate assumptions would have increased the accrued
postretirement benefit cost at December 31, 1997 by approximately $1,129,000
and the 1997 annual net periodic postretirement benefit cost by approximately
$1,090,000.

Administrative costs related to indemnity plans were assumed to increase at a 
constant annual rate of 6% for 1997, 1996 and 1995.  The assumed discount rate 
used in estimating the accumulated postretirement benefit obligation was 7%, 
7.5% and 8% for 1997, 1996 and 1995, respectively.





                                       17

<PAGE>   18
The Company's postemployment benefit obligation, representing certain
disability benefits at the St. Louis Post- Dispatch, was $3,174,000 and
$2,466,000 at December 31, 1997 and 1996, respectively.

10.  INCOME TAXES

Provisions for income taxes (benefits) consist of the following:

<TABLE>
<CAPTION>
                              Continuing Operations                Discontinued Operations
                             Years Ended December 31,              Years Ended December 31,
                       ----------------------------------     ----------------------------------
                          1997        1996        1995          1997          1996        1995
                                     (In thousands)                      (In thousands)
<S>                    <C>          <C>          <C>          <C>          <C>          <C>     
Current:
    Federal            $ 17,840     $  9,363     $  8,008     $ 23,549     $ 24,102     $ 20,344
    State and local       2,714        1,628        1,482        4,321        4,122        2,059
Deferred:
    Federal              (1,155)         (84)        (326)      (1,723)        (721)      (1,315)
    State and local        (173)         (15)         (15)        (316)        (123)        (191)
                       --------     --------     --------     --------     --------     --------
          Total        $ 19,226     $ 10,892     $  9,149     $ 25,831     $ 27,380     $ 20,897
                       ========     ========     ========     ========     ========     ========
</TABLE>

Factors causing effective tax rates to differ from the statutory Federal income
tax rate were:

<TABLE>
<CAPTION>
                                      Continuing Operations                Discontinued Operations
                                     Years Ended December 31,              Years Ended December 31,
                                ----------------------------------    ----------------------------------
                                    1997        1996        1995        1997       1996        1995
<S>                                  <C>         <C>         <C>         <C>        <C>         <C>
Statutory rate                       35%         35%         35%         35%        35%         35%
Favorable resolution of
    prior year state tax issues                                                                 (2)
Amortization of intangibles           3           3
State and local income
    taxes, net of U.S. Federal
    income tax benefit                4           4           4           4          4           4
Other-net                             1
                                   ----        ----        ----       ----        ----        ---- 
          Total                      43%         42%         39%        39%         39%         37%
                                   ====        ====        ====       ====        ====        ==== 

</TABLE>

The Company's deferred tax assets and liabilities, net, which have been
included in other assets in the Statements of Consolidated Financial Position
consisted of the following:

<TABLE>
<CAPTION>
                                             Continuing Operations           Discontinued Operations
                                                  December 31,                    December 31,
                                         ----------------------------    -----------------------------
                                             1997            1996            1997             1996
                                                (In thousands)                    (In thousands)
<S>                                      <C>             <C>             <C>              <C>         
   Deferred tax assets:
       Pensions and employee benefits    $      8,135    $      7,018    $      3,268     $      2,557
       Postretirement benefit costs            18,248          18,260           1,000            1,024
       Other                                    1,007           1,429             554              681
                                         ------------    ------------    ------------     ------------
             Total                             27,390          26,707           4,822            4,262
                                         ============    ============    ============     ============

   Deferred tax liabilities:
       Depreciation                            13,265          13,119           6,318            6,471
       Amortization                             7,288           8,079             477            1,803
                                         ------------    ------------    ------------     ------------
             Total                             20,553          21,198           6,795            8,274
                                         ------------    ------------    ------------     ------------

   Net deferred tax asset (liability)    $      6,837    $      5,509    $     (1,973)    $     (4,012)
                                         ============    ============    ============     ============
</TABLE>




                                       18

<PAGE>   19
The Company had no valuation allowance for deferred tax assets as of December
31, 1997, 1996 and 1995.

11.  STOCKHOLDERS' EQUITY

Each share of the Company's common stock is entitled to one vote and each share
of Class B common stock is entitled to ten votes on all matters.  As of 
December 31, 1997, Holders of outstanding shares of Class B common stock
representing 95.5% of the combined voting power of the Company have deposited
their shares in a voting trust (the "Voting Trust"). Each share of the  
Company's Class B common stock is convertible into one share of the Company's
common stock at the holder's option subject to the limitations imposed by the
Voting Trust on the shares of Class B common stock deposited thereunder.  The
Voting Trust permits the conversion of the Class B common stock deposited in
the Voting Trust into common stock in connection with certain permitted
transfers, including, without limitation, sales which are exempt from the
registration requirements of the Securities Act of 1933, as amended, sales
which meet the volume and manner of sale requirements of Rule 144 promulgated
thereunder and sales which are made pursuant to registered public offerings.

The trustees generally hold all voting rights with respect to the shares of
Class B common stock subject to the Voting Trust; however, in connection with
certain matters, including any proposal for a merger, consolidation,
recapitalization or dissolution of the Company or disposition of all or
substantially all its assets, the calling of a special meeting of stockholders
and the removal of directors, the Trustees may not vote the shares deposited in
the Voting Trust except in accordance with written instructions from the
holders of the Voting Trust Certificates.  The Voting Trust may be terminated
with the written consent of holders of two-thirds in interest of all
outstanding Voting Trust Certificates. Unless extended or terminated by the
parties thereto, the Voting Trust expires on January 16, 2001.

On September 12, 1996, the Board of Directors declared a four-for-three stock
split of the Company's common and Class B common stock payable in the form of a
33.3% stock dividend.  The dividend was distributed on November 1, 1996 to
stockholders of record on October 10, 1996.  The Company's capital balances and
share amounts were adjusted in 1996 to reflect the split.

On January 4, 1995, the Board of Directors declared a five-for-four stock split
of the Company's common and Class B common stock payable in the form of a 25%
stock dividend.  The dividend was distributed on January 24, 1995 to
stockholders of record on January 13, 1995.  Even though this stock split was
declared subsequent to December 31, 1994, the Company's capital balances and
share amounts were adjusted in 1994 to reflect the split.

12.  COMMON STOCK PLANS

On May 11, 1994, the Company's stockholders adopted the Pulitzer Publishing
Company 1994 Stock Option Plan (the "1994 Plan"), replacing the Pulitzer
Publishing Company 1986 Employee Stock Option Plan (the "1986 Plan").  The 1994
Plan provides for the issuance to key employees and outside directors of
incentive stock options to purchase up to a maximum of 2,500,000 shares of
common stock.  Under the 1994 Plan, options to purchase 1,667 shares of common
stock will be automatically granted to outside directors on the date following
each annual meeting of the Company's stockholders and will vest on the date of
the next annual meeting of the Company's stockholders.  Total shares available
for issue to outside directors under this automatic grant feature are limited
to a maximum of 166,667. The issuance of all other options will be administered 
by the Compensation Committee of the Board of Directors, subject to the 1994 
Plan's terms and conditions.  Specifically, the exercise price per share may 
not be less than the fair market value of a share of common stock at the date 
of grant.  In addition, exercise periods may not exceed ten years and the 
minimum vesting period is established at six months from the date of grant. 
Option awards to an individual employee may not exceed 250,000 shares in a 
calendar year.

Prior to 1994, the Company issued incentive stock options to key employees
under the 1986 Plan.  As provided by the 1986 Plan, certain option awards were
granted with tandem stock appreciation rights which allow the employee to elect
an alternative payment equal to the appreciation of the stock value instead of
exercising the option.  Outstanding options issued under the 1986 Plan have an
exercise term of ten years from the date of grant and vest in equal
installments over a three-year period.





                                       19





<PAGE>   20
Stock option transactions are summarized as follows:

<TABLE>
<CAPTION>
                                                                            Weighted
                                                                             Average
   Common Stock Options:                  Shares          Price Range         Price
                                        ------------    ---------------     ---------
   <S>                                  <C>             <C>                 <C>
   Outstanding, January 1, 1995           1,198,371     $ 9.27 - $21.98       $16.69
     Granted (weighted average value at     
       grant date of $13.99)                192,853     $30.47 - $34.41       $34.31
     Canceled                               (39,632)    $11.73 - $21.98       $16.69
     Exercised                             (158,304)    $ 9.27 - $21.98       $14.71
                                          ---------

   Outstanding, December 31, 1995         1,193,288     $ 9.27 - $34.41       $19.80
     Granted (weighted average value at     
       grant date of $16.01)                179,809     $41.91 - $46.25       $46.03
     Canceled                                (2,146)    $21.53 - $34.41       $28.77
     Exercised                             (140,096)    $ 9.27 - $21.98       $15.47
                                          ---------

   Outstanding, December 31, 1996         1,230,855     $ 9.27 - $46.25       $24.11
     Granted (weighted average value at     
       grant date of $20.23)                211,231     $45.63 - $58.81       $58.41
     Canceled                               (14,235)    $21.53 - $47.38       $38.91
     Exercised                             (201,920)    $ 9.27 - $46.25       $16.34
                                          ---------
   Outstanding, December 31, 1997         1,225,931     $ 9.27 - $58.81       $31.13
                                          =========

   Exercisable at:
     December 31, 1996                      855,445     $ 9.27 - $34.41       $18.19
                                          =========
     December 31, 1997                      849,565     $ 9.27 - $46.25       $22.21
                                          =========

   Shares Available for Grant at
     December 31, 1997                    1,712,004
                                          =========
</TABLE>

Stock appreciation right transactions are summarized as follows:


<TABLE>
<CAPTION>
                                                   Shares        Price
                                                 ---------     ----------
   <S>                                             <C>          <C>
   Common Stock Appreciation Rights:
     Outstanding, January 1, 1995                   37,584      $14.87

     Canceled                                      (10,183)     $14.87
     Exercised                                     (27,401)     $14.87
                                                  --------
   Outstanding, December 31, 1995, 1996
     and 1997                                           --
                                                  ========
</TABLE>



On May 11, 1994, the Company's stockholders also adopted the Pulitzer
Publishing Company 1994 Key Employees' Restricted Stock Purchase Plan (the
"1994 Stock Plan"), which replaced the Pulitzer Publishing Company 1986 Key
Employees' Restricted Stock Purchase Plan ("1986 Stock Plan").  The 1994 Stock
Plan provides that an employee may receive, at the discretion of the
Compensation Committee, a grant or right to purchase at a particular price
shares of common stock, subject to restrictions on transferability.  A maximum
of 416,667 shares of common stock may be granted or purchased by employees.  In
addition, no more than 83,333 shares of common stock may be issued to an
employee in any calendar year.





                                       20

<PAGE>   21
Prior to 1994, the Company granted stock awards under the 1986 Stock Plan.  For
grants awarded under both the 1994 and 1986 Stock Plans, compensation expense
is recognized over the vesting period of the grants.  Stock Purchase Plan
transactions are summarized as follows:

<TABLE>
<CAPTION>
                                                                              Weighted
                                                                               Average
   Common Stock Grants:                     Shares          Price Range        Price
                                          ----------   ------------------    ---------
   <S>                                      <C>         <C>                    <C>
     Outstanding, January 1, 1995             4,236     $20.25 - $21.38        $20.89
     Granted                                  8,880          $24.53            $24.53
     Vested                                  (7,460)    $20.25 - $24.53        $23.93
                                          ---------
     Outstanding, December 31, 1995           5,656     $20.25 - $24.53        $22.60
     Granted                                  2,093          $36.70            $36.70
     Vested                                  (1,864)    $20.25 - $24.53        $22.12
                                          ---------
     Outstanding, December 31, 1996           5,885     $20.25 - $36.70        $27.78
     Granted                                  1,468          $47.44            $47.44
     Canceled                                (1,393)    $20.25 - $47.44        $33.13
     Vested                                  (2,272)    $20.25 - $36.70        $25.56
                                          ---------
     Outstanding, December 31, 1997           3,688     $21.38 - $47.44        $34.95
                                          =========
   Shares Available for Grant at
     December 31, 1997                      400,776
                                          =========
</TABLE>

As required by SFAS 123, the Company has estimated the fair value of its option
grants since December 31, 1994 by using the binomial options pricing model with
the following assumptions:

<TABLE>
<CAPTION>
                                   Years Ended December 31,
                             ----------------------------------
                               1997         1996         1995
<S>                          <C>          <C>          <C>
Expected Life (years)             7            7            7

Risk-free interest rate         5.8%         6.4%         5.7%
Volatility                     23.6%        22.5%        19.6%

Dividend yield                  1.1%         1.2%         1.3%
</TABLE>

As discussed in Note 1, the Company accounts for its stock option grants in
accordance with APB 25, resulting in the recognition of no compensation expense
in the Statements of Consolidated Income.  Had compensation expense been
computed on the fair value of the option awards at their grant date, consistent
with the provisions of SFAS 123, the Company's income from continuing
operations and earnings per share would have been reduced to the pro forma
amounts below:

<TABLE>
<CAPTION>
                                                               Years Ended December 31,
                                                        ---------------------------------------
                                                           1997          1996          1995
<S>                                                     <C>           <C>           <C>       
(In thousands except per share amounts)
Income from continuing operations:
  As reported                                           $25,750       $14,792        $14,455
  Pro forma                                              24,897        14,422         14,428
Income from discontinued operations:
  As reported                                            40,278        42,708         34,867
  Pro forma                                              39,590        42,398         34,860
Net Income:
  As reported                                            66,028        57,500         49,322
  Pro forma                                              64,487        56,820         49,288
Basic earnings per share from continuing operations:
  As reported                                             $1.17         $0.67          $0.66
  Pro forma                                                1.13          0.66           0.66
Basic earnings per share from discontinued operations:
  As reported                                              1.82          1.95           1.60
  Pro forma                                                1.79          1.93           1.60
Basic earnings per share:
  As reported                                              2.99          2.62           2.26
  Pro forma                                                2.92          2.59           2.26
Diluted earnings per share from continuing operations:
  As reported                                             $1.15         $0.66          $0.65 
  Pro forma                                                1.11          0.65           0.65
Diluted earnings per share from discontinued operations:
  As reported                                              1.79          1.92           1.58
  Pro forma                                                1.76          1.90           1.58
Diluted earnings per share:                                
  As reported                                              2.94          2.58           2.23
  Pro forma                                                2.87          2.55           2.23
</TABLE>





                                       21
<PAGE>   22
Because the provisions of SFAS 123 have not been applied to options
granted prior to January 1, 1995, the pro forma compensation cost may not be
representative of compensation cost to be incurred on a pro forma basis in
future years.

On April 24, 1997, the Company's stockholders approved the adoption of the      
Pulitzer Publishing Company 1997 Employee Stock Purchase Plan (the "Plan"). The
Plan allows eligible employees to authorize payroll deductions for the
quarterly purchase of the Company's common stock at a price generally equal to
85 percent of the common stock's fair market value at the end of each quarter. 
The Plan began operations as of July 1, 1997. In general, other than Michael E.
Pulitzer, all employees of the Company and its subsidiaries are eligible to
participate in the Plan after completing at least one year of service.  Subject
to appropriate adjustment for stock splits and other capital changes, the
Company may sell a total of 500,000 shares of its common stock under the Plan. 
Shares sold under the Plan may be authorized and unissued or held by the
Company in its treasury.  The Company may purchase shares for resale under the
Plan.

13.  EARNINGS PER SHARE

Weighted average shares of common and Class B common stock and common stock
equivalents used in the calculation of basic and diluted earnings per share are
summarized as follows:

<TABLE>
<CAPTION>
                                                                    Years Ended December 31,
                                                         --------------------------------------------
                                                              1997           1996              1995
                                                                      (In thousands)
<S>                                                       <C>             <C>             <C>   
Weighted average shares outstanding (Basic EPS)                22,110          21,926          21,800
Stock option equivalents                                          342             347             297
                                                         ------------    ------------    ------------
Weighted average shares and equivalents (Diluted EPS)          22,452          22,273          22,097
                                                         ============    ============    ============
</TABLE>

Stock option equivalents included in the Diluted EPS calculation were
determined using the treasury stock method.  Under the treasury stock method
and SFAS 128, outstanding stock options are dilutive when the average market
price of the Company's common stock exceeds the option price during a period.
In addition, proceeds from the assumed exercise of dilutive options along with
the related tax benefit are assumed to be used to repurchase common shares at
the average market price of such stock during the period.

14.  COMMITMENTS AND CONTINGENCIES

At December 31, 1997, the Company and its subsidiaries had construction and
equipment commitments of approximately $9,220,000 related to continuing 
operations and $4,559,000 related to discontinued  operations.  The Company's
commitment for broadcasting program contracts payable and license fees at
December 31, 1997 was approximately $30,025,000.

The Company is an investor in three limited partnerships requiring future
capital contributions.  As of December 31, 1997, the Company's unfunded capital
contribution commitment related to these investments was approximately
$13,863,000.

The Company and its subsidiaries are defendants in a number of lawsuits, some
of which claim substantial amounts.  While the results of litigation cannot be  
predicted, management believes the ultimate outcome of such litigation will
not have a material adverse effect on the consolidated financial statements of
the Company and its subsidiaries.





                                       22





<PAGE>   23
In connection with the September 1986 purchase of the Company's Class B common
stock from certain selling stockholders (the "1986 Selling Stockholders"), the
Company agreed under certain circumstances to make an additional payment to the
1986 Selling Stockholders in the event that a Gross-Up Transaction occurred
prior to May 13, 2001.  A Gross-Up Transaction was defined to mean, among other
transactions, (1) any merger, in any transaction or series of related
transactions, of more than 85 percent of the voting securities or equity of,
the Company pursuant to which holders of common stock receive securities other
than the common stock of the Company and (ii) any recapitalization, dividend or
distribution, or series of related recapitalizations, dividends or
distributions, in which holders of common stock receive securities (other than
common stock) having a Fair Market Value of not less than 33 1/3 percent of the
Fair Market Value of the shares of common stock immediately prior to such
transaction.  The amount of the additional payment, if any, would equal (x) the
product of (i) the amount by which the Transaction Proceeds (as defined)
exceeds the Imputed Value (as defined) multiplied by (ii) the Applicable
Percentage (i.e., 50 percent for the period from May 13, 1996 through May 12,
2001) multiplied by (iii) the number of shares of common stock issuable upon
conversion of the shares of Class B common stock owned by the Selling
Stockholders, adjusted for, among other things, stock dividends and stock
splits; less (y) the sum of any additional payments previously received by the
Selling Stockholders; provided, however, that in the event of any
recapitalization, dividend or distribution the amount by which the Transaction 
Proceeds exceeds the Imputed Value shall not exceed the amount paid or 
distributed pursuant to such recapitalization, dividend or distribution in 
respect of one share of common stock.

The term "Transaction Proceeds" was defined to mean, in the case of a merger,
the aggregate Fair Market Value of the consideration received pursuant thereto
by the holder of one share of common stock, and, in the case of a
recapitalization, dividend or distribution, the aggregate Fair Market Value of 
the amounts paid or distributed in respect of one share of common stock plus 
the aggregate Fair Market Value of one share of the common stock following 
such transaction.  The "Imputed Value" for one share of common stock on a 
given date was defined to mean an amount equal to $28.82 compounded annually 
from May 12, 1986 to such given date at the rate of 15 percent per annum, 
the result of which is $154.19 at May 12, 1998.  There was no specific
provision for adjustment of the $28.82 amount, but if it were adjusted to
reflect all stock dividends and stock splits of the Company since September 30,
1986, it would now equal $15.72, which if compounded annually from May 12,
1986 at the rate of 15 percent per annum would now equal $84.11.

Fair Market Value, in the case of any consideration other than cash received in
a Gross-Up Transaction, was defined to mean the fair market value thereof as
selected by a Valuation Firm selected by the Company and a Valuation Firm
selected  by the Selling Stockholders, or, if the two Valuation Firms do not
agree on the fair market value, the fair market value of such consideration a
determined by a third Valuation Firm selected by the two other Valuation Firms. 
any such agreement or determination shall be final and binding on the parties.

As a result of the foregoing, the amount of additional payments, if any, 
which may be payable by Newco with respect to the Merger and the Distribution 
cannot be determined at this time.  However, if the Distribution were 
determined to be a Gross-Up Transaction and if the Fair Market Value of 
the Transaction Proceeds with respect to the Merger and the Distribution were
determined to exceed the Imputed Value, then the additional payments to the
Selling Stockholders would equal approximately $5.9 million for each $1.00 by
which the Transaction Proceeds exceed the Imputed Value.  Accordingly,
depending on the ultimate resolution of the meaning and application of various
provisions of the Gross-up Transaction agreements, including the determination
of Imputed Value and Fair Market Value of the Transaction Proceeds, in the
opinion of management, the amount of an additional payment, if any, could be
material to the consolidated financial statements of the Company.
                                                          
15.  FAIR VALUE OF FINANCIAL INSTRUMENTS

The Company has estimated the following fair value amounts for its financial
instruments using available market information and appropriate valuation
methodologies.  However, considerable judgment is required in interpreting
market data to develop the estimates of fair value.  Accordingly, the estimates
presented herein are not necessarily indicative of the amounts that the Company
could realize in a current market exchange.  The use of different market
assumptions and/or estimation methodologies may have a material effect on the
estimated fair value amounts.

Cash and Cash Equivalents, Accounts Receivable, Accounts Payable and Program
Contracts Payable - The carrying amounts of these items are a reasonable
estimate of their fair value.

Long-Term Debt - Interest rates that are currently available to the Company for
issuance of debt with similar terms and remaining maturities are used to
estimate fair value.  The fair value estimates of the Company's long-term debt
as of December 31, 1997 and 1996 were $195,969,000 and $259,958,000,
respectively.

The fair value estimates presented herein are based on pertinent information
available to management as of December 31, 1997 and 1996.  Although management
is not aware of any facts that would significantly affect the estimated fair
value amounts, such amounts have not been comprehensively revalued for purposes
of these financial statements since that date, and current estimates of fair
value may differ from the amounts presented herein.

                                       23
<PAGE>   24
16.  QUARTERLY FINANCIAL DATA (UNAUDITED)

Operating results for the years ended December 31, 1997 and 1996 by quarters
are as follows:

<TABLE>
<CAPTION>
                                                      FIRST            SECOND          THIRD          FOURTH
                                                     QUARTER          QUARTER         QUARTER         QUARTER          TOTAL
                                                   ------------    ------------    ------------    ------------    ------------
1997                                                                   (In thousands, except per share data)
<S>                                                <C>             <C>             <C>             <C>             <C>         
OPERATING REVENUES - NET:                          $     85,835    $     90,305    $     87,506    $     94,323    $    357,969

INCOME FROM CONTINUING OPERATIONS                         6,230           7,094           5,913           6,513          25,750

INCOME FROM DISCONTINUED OPERATIONS                       6,265          12,587           8,310          13,116          40,278

NET INCOME                                               12,495          19,681          14,223          19,629          66,028

BASIC EARNINGS PER SHARE OF STOCK  (Note 13):
      Continuing operations                        $       0.28    $       0.32    $       0.27    $       0.29    $       1.17
      Discontinued operations                              0.29            0.57            0.37            0.59            1.82
                                                   ------------    ------------    ------------    ------------    ------------
      Earnings per share                           $       0.57    $       0.89    $       0.64    $       0.88    $       2.99
                                                   ============    ============    ============    ============    ============
      Weighted average shares outstanding                22,029          22,081          22,151          22,185          22,110
                                                   ============    ============    ============    ============    ============

DILUTED EARNINGS PER SHARE OF STOCK  (Note 13):
      Continuing operations                        $       0.28    $       0.32    $       0.26    $       0.29    $       1.15
      Discontinued operations                              0.28            0.56            0.37            0.58            1.79
                                                   ------------    ------------    ------------    ------------    ------------
      Earnings Per Share                           $       0.56    $       0.88    $       0.63    $       0.87    $       2.94
                                                   ============    ============    ============    ============    ============
      Weighted Average Shares Outstanding                22,378          22,413          22,489          22,526          22,452
                                                   ============    ============    ============    ============    ============
</TABLE>

<TABLE>
<CAPTION>
                                                      FIRST            SECOND          THIRD          FOURTH
                                                     QUARTER          QUARTER         QUARTER         QUARTER          TOTAL
                                                   ------------    ------------    ------------    ------------    ------------
1996                                                                   (In thousands, except per share data)
<S>                                                <C>             <C>             <C>             <C>             <C>         
OPERATING REVENUES - NET:                          $     66,189    $     68,521    $     84,817    $     89,569    $    309,096

INCOME FROM CONTINUING OPERATIONS                         2,565           2,980           4,247           5,000          14,792

INCOME FROM DISCONTINUED OPERATIONS                       7,676          13,205           8,717          13,110          42,708

NET INCOME                                               10,241          16,185          12,964          18,110          57,500

BASIC EARNINGS PER SHARE OF STOCK  (Note 13):
      Continuing operations                        $       0.12    $       0.14    $       0.19    $       0.23    $       0.67
      Discontinued operations                              0.35            0.60            0.40            0.59            1.95
                                                   ------------    ------------    ------------    ------------    ------------
      Earnings Per Share                           $       0.47    $       0.74    $       0.59    $       0.82    $       2.62
                                                   ============    ============    ============    ============    ============
      Weighted Average Shares Outstanding                21,864          21,912          21,949          21,978          21,926
                                                   ============    ============    ============    ============    ============

DILUTED EARNINGS PER SHARE OF STOCK  (Note 13):
      Continuing operations                        $       0.11    $       0.14    $       0.19    $       0.22    $       0.66
      Discontinued operations                              0.35            0.59            0.39            0.59            1.92
                                                   ------------    ------------    ------------    ------------    ------------
      Earnings Per Share                           $       0.46    $       0.73    $       0.58    $       0.81    $       2.58
                                                   ============    ============    ============    ============    ============
      Weighted Average Shares Outstanding                22,191          22,271          22,291          22,291          22,273
                                                   ============    ============    ============    ============    ============
</TABLE>



                                       24
<PAGE>   25

In the fourth quarter of 1996, the Company determined that the carrying value
of one of its joint venture investments had been impaired.  Accordingly, the
investment was reduced by a $2.7 million adjustment resulting in an after-tax
charge of $1.6 million.

Subsequent to the second quarter of 1996, the results of operations of Scripps
Leaque, acquired on July 1, 1996, are included in the Company's Statements of
Consolidated Income (see Note 5).

In the fourth quarter of 1995, a state tax examination was settled favorably,
resulting in a reduction of income tax expense related to discontinued
operations of approximately $900,000.

Earnings per share are computed independently for each of the quarters
presented.  Therefore, the sum of the quarterly earnings per share may not
equal the total for the year.

                                  * * * * * *





                                       25





<PAGE>   26
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS


         Statements in this Report on Form 8-K concerning the Company's
business outlook or future economic performance; anticipated profitability,
revenues, expenses or other financial items, together with other statements
that are not historical facts, are "forward-looking statements" as that term is
defined under the Federal Securities Laws.  Forward- looking statements are
subject to risks, uncertainties and other factors which could cause actual
results to differ materially from those stated in such statements.  Such risks,
uncertainties and factors include, but are not limited to industry cyclicality,
the seasonal nature of the business, changes in pricing or other actions by
competitors or suppliers, and general economic conditions, as well as other
risks detailed in the Company's filings with the Securities and Exchange
Commission including this Report on Form 8-K.


GENERAL

         The Company's operating revenues are significantly influenced by a
number of factors, including overall advertising expenditures, the appeal of
newspapers in comparison to other forms of advertising, the performance of the
Company in comparison to its competitors in specific markets, the strength of
the national economy and general economic conditions and population growth in
the markets served by the Company.


         The Company's business tends to be seasonal, with peak revenues and
profits generally occurring in the fourth and, to a lesser extent, second
quarters of each year as a result of increased advertising activity during the
Christmas and spring holiday periods.  The first quarter is historically the
weakest quarter for revenues and profits.


RECENT EVENTS

         On May 25, 1998, Pulitzer Publishing Company (the "Company"), Pulitzer
Inc., (a newly-organized wholly-owned subsidiary of the Company ("Newco")), and
Hearst-Argyle Television, Inc. ("Hearst-Argyle") entered into an Agreement and
Plan of Merger (the "Merger Agreement") pursuant to which Hearst-Argyle will
acquire the Company's Broadcasting Business (the "Merger").  The Company will 
continue to engage in newspaper publishing and related new media businesses.

         The Company's historical basis in its non-broadcasting assets and
liabilities will be carried over to Newco.  The Merger, the Spin-off and the
related transactions will be recorded as a reverse-spin transaction, and
accordingly Newco's results of operations for periods reported prior to the
consummation of the Merger, the Spin-off and related transactions will
represent the historical results of operations previously reported by the
Company.  Because the Broadcasting Business represents an entire business
segment that will be divested, its results are reported as discontinued
operations in the Company's Consolidated Financial Statements.  (See Notes 1
and 4 to the Consolidated Financial Statements included in this Exhibit 99-1 to
the Company's Current Report on Form 8-K.)


1997 COMPARED WITH 1996

CONTINUING OPERATIONS--PUBLISHING

         Operating revenues for the year ended December 31, 1997 increased 15.8
percent to $358 million from $309.1 million in 1996.  The revenue comparison
was affected by the acquisition of Scripps League Newspapers, Inc. ("Scripps
League" which was subsequently renamed Pulitzer Community Newspapers, Inc.
("PCN")) on July 1, 1996.  On a comparable basis, excluding PCN from the first
six months of 1997, publishing revenues increased 4.9 percent.  The comparable
increase reflected higher advertising revenues in 1997.

         Newspaper advertising revenues, on a comparable basis, increased $13.8
million, or 7.2 percent, in 1997.  A significant portion of the current year
increase resulted from higher classified and retail advertising revenue at both
the St. Louis Post-Dispatch ("Post-Dispatch") and The Arizona Daily Star





                                       26





<PAGE>   27
("Star").  Full run advertising volume (linage in inches) increased 0.4 percent
at the Post-Dispatch and 3.8 percent at Star for 1997.  Varying rate increases
were implemented at the Post-Dispatch and most of the PCN properties in the 
first quarter of 1997 while Star increased advertising rates in the
fourth quarters of 1996 and 1997.

         Circulation revenues, on a comparable basis, decreased approximately
$390,000, or 0.5 percent, in 1997.  The decline reflected slight fluctuations
in paid circulation and average rates at the Post-Dispatch and Star in 1997
compared to the prior year.

         Other publishing revenues, on a comparable basis, increased $1.8
million, or 5.1 percent, in 1997, resulting primarily from higher preprint
revenue at the Post-Dispatch.

         Operating expenses (including selling, general and administrative
expenses, general corporate expense and depreciation and amortization),
excluding the St. Louis Agency adjustment, increased to $297 million in 1997
from $268.1 million in 1996, an increase of 10.8 percent.  Prior year operating
expenses included approximately $1.8 million of non- recurring costs related to
the acquisition of Scripps League.  On a comparable basis, excluding PCN from
the first six months of 1997 and the non-recurring costs from 1996, operating
expenses increased 0.9 percent.  Major increases in comparable expenses were
overall personnel costs of $7.7 million, promotion expense of $1.6 million, and
circulation distribution expenses of $1.5 million.  Partially offsetting these
increases were declines in newsprint expense of $6 million and purchased
supplement costs of $3.1 million.

         Operating income for fiscal 1997 increased 53.6 percent to $41.5
million in 1997 from $27 million in 1996.  On a comparable basis, excluding PCN
from the first six months of 1997 and the non-recurring costs from 1996,
operating income increased 25.4 percent.  The 1997 increase resulted primarily
from higher advertising revenues and lower newsprint costs.

         Net other expense (non-operating) decreased $4.7 million in 1997
compared to 1996.  The decrease resulted from a 1996 non-recurring charge of
approximately $2.7 million for the write-down in value of a joint venture
investment and lower joint venture losses in 1997.

         The effective income tax rate for 1997 increased to 42.7 percent, from
42.4 percent in the prior year, due to an additional $2.1 million of
nondeductible goodwill amortization related to the Scripps League acquisition.
The Company expects its effective tax rate related to continuing operations for
1998 to be similar to its 1997 rate (exclusive of any non-recurring items
related to the Spin-off and Merger).

         For the year ended December 31, 1997, income from continuing
operations was $25.8 million, or $1.15 per diluted share, compared with $14.8
million, or $0.66 per diluted share, in the prior year.  Comparability of the
earnings results was affected by the joint venture write-off in 1996 ($1.6
million after-tax) and non-recurring costs related to the Scripps League
acquisition ($1.1 million after-tax) in 1996.  Excluding the non-recurring
items, 1996 income from continuing operations would have been $17.6 million, or
$0.78 per diluted share.  The 46.6 percent gain, on a comparable basis,
reflected higher advertising revenues and lower newsprint costs.

         Fluctuations in the price of newsprint significantly impact the
results of the Company's newspaper operations, where newsprint expense accounts
for approximately 20 percent of the segment's total operating costs.  During
the first three quarters of 1997, the Company benefited from newsprint prices
below prior year levels.  However, as a result of 1997 price    increases and
declining prices in late 1996, the Company's 1997 fourth quarter newsprint
expense increased over the comparable prior year period.  For the full year of
1997, the Company's newsprint cost and metric tons consumed, after giving
effect to the St. Louis Agency adjustment, were approximately $36.5 million and
64,600 tons respectively.





                                       27





<PAGE>   28
DISCONTINUED OPERATIONS--BROADCASTING

         Broadcasting operating revenues for 1997 increased 0.9 percent to $227
million from $225 million in 1996.  For the year, a 1.6 percent increase in
national spot advertising and a 6.1 percent increase in network compensation
were partially offset by a 0.5 percent decline in local spot advertising.  The
modest increases in 1997 advertising revenues reflected the impact of
decreased political advertising of approximately $12 million in 1997 compared
to 1996.  In addition, the Company's five NBC affiliated television stations
benefited from significant Olympic related advertising in the prior year third
quarter.

         Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) increased 2.2
percent to $144.8 million in 1997 from $141.7 million in 1996. The increase was
attributable to higher overall personnel costs of $3.2 million and higher
depreciation and amortization of $1 million.  These increases were partially
offset by decreases in program rights costs of $493,000, promotion costs of
$333,000 and license fees of $246,000.

         Broadcasting operating income in 1997 decreased 1.3 percent to $82.2
million from $83.2 million in the prior year.  The 1997 decrease reflected the
modest overall revenue gain, resulting primarily from the effect of significant
political and Olympic related advertising revenue in the prior year.

         Interest expense increased $2.5 million in 1997 compared to 1996 due
to higher average debt levels in 1997.  The Company's average debt level for
1997 increased to $220 million from $186.9 million in the prior year due to new
long-term borrowings.  The Company's average interest rate for 1997 was 
unchanged from the prior year rate of 7.3 percent.

         The effective income tax rate for 1997 was 39.1 percent, unchanged
from the prior year.  The Company expects that the effective tax rate related
to broadcasting operations for 1998 will be similar to the 1997 rate.

         For the year ended December 31, 1997, income from discontinued
operations decreased 5.7 percent to $40.3 million, or $1.79 per diluted share,
compared with $42.7 million, or $1.92 per diluted share, in 1996.  The decline
reflected the lower broadcasting advertising revenues and higher interest
expense in 1997.


1996 COMPARED WITH 1995

CONTINUING OPERATIONS--PUBLISHING

         Operating revenues for the year ended December 31, 1996 increased 14.7
percent to $309.1 million from $269.4 million in 1995. The revenue comparison
was affected by the acquisition of Scripps League Newspapers, Inc. ("Scripps
League" which was subsequently renamed Pulitzer Community Newspapers, Inc.
("PCN")) on July 1, 1996. In addition, the revenue comparison was affected by an
extra week of operations in 1995; fiscal 1995 contained 53 weeks versus 52
weeks in fiscal 1996. On a comparable basis, (i.e., excluding PCN from 1996 and
the extra week from 1995), operating revenues increased 3.5 percent. The
comparable increase reflected higher advertising revenues in 1996.

         Newspaper advertising revenues, on a comparable basis, excluding PCN
from 1996 and the extra week from 1995, increased $9.5 million, or 6 percent, in
1996. The significant portion of the current year increase resulted from higher
classified advertising revenue at the St. Louis Post-Dispatch ("Post-Dispatch").
Increases in advertising rates for most categories and higher volume for zoned
advertising were the primary factors in the 1996 revenue increase. In the fourth
quarter of 1996 and the first quarter of





                                       28





<PAGE>   29
1997, varying rate increases were implemented at the Post-Dispatch, The Arizona
Daily Star ("Star") and most of the Company's new community newspaper
properties.

         Circulation revenues, on a comparable basis, excluding PCN from 1996
and the extra week from 1995, increased approximately $100,000, or 0.2 percent,
in 1996.  The Post-Dispatch and Star experienced only slight fluctuations in
paid circulation and average rates in 1996 compared to the prior year.

         Operating expenses (including selling, general and administrative
expenses, general corporate expense and depreciation and amortization),
excluding the St. Louis Agency adjustment, increased to $268.1 million in 1996
from $236.2 million in 1995, an increase of 13.5 percent.  On a comparable
basis, excluding PCN from 1996 and the extra week from 1995, operating expenses
increased 2.4 percent.  Major increases in comparable expenses were promotion
expense of $1.5 million, overall personnel costs of $955,000 and circulation
distribution expenses of $611,000.  Partially offsetting these increases were
declines in newsprint expense of $1.1 million and inducement costs of $798,000.

         Operating income for fiscal 1996 increased 30.5 percent to $27 million
from $20.7 million in 1995.  On a comparable basis, excluding PCN from
1996 and the extra week from 1995, operating income from the publishing segment
increased 10.1 percent.  The increase resulted from higher advertising revenues
on a comparable basis.

         Interest income for fiscal 1996 declined $687,000, due to both lower
average balances of invested funds and lower interest rates in 1996.

         The Company's 1996 non-operating expenses included a non-recurring
charge of approximately $2.7 million ($1.6 million after-tax) for the
write-down in value of a joint venture investment.

         The effective income tax rate related to continuing operations for
1996 increased to 42.4 percent from 38.8 percent in the prior year, due to
approximately $2.1 million of nondeductible goodwill amortization related to
the Scripps League acquisition.

         For the year ended December 31, 1996, income from continuing
operations was $14.8 million, or $0.66 per diluted share, compared with $14.5
million, or $0.65 per diluted share, in the prior year.  Comparability of the
earnings results was affected by the joint venture write-off in 1996 and the
non-recurring costs related to the Scripps League acquisition ($1.1 million
after tax) in 1996.  Excluding the non-recurring items from 1996, income from
continuing operations would have been $17.6 million, or $0.78 per diluted
share.  The gain, on a comparable basis, reflected the higher advertising
revenues in 1996.

DISCONTINUED OPERATIONS--BROADCASTING

         Broadcasting operating revenues for 1996 increased 10.9 percent to
$225 million from $202.9 million in 1995.  On a comparable basis, excluding the
extra week from 1995, operating revenues increased 12.9 percent.  Local spot
advertising increased 14.2 percent and national spot advertising increased 14.7
percent.  The 1996 increases reflected strong Olympic-related advertising at 
the Company's five NBC affiliated stations and significant political 
advertising of $13.2 million, an increase of $10.3 million.

         Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) increased 3.5
percent to $141.7 million in 1996 from $137 million in 1995. On a comparable
basis, excluding the extra week from 1995, operating expenses increased 4.5
percent.  This increase was primarily attributable to higher overall personnel
costs of $4.2 million and higher national advertising commissions of $951,000.





                                       29





<PAGE>   30
         Broadcasting operating income in 1996 increased 26.2 percent to $83.2
million from $65.9 million in the prior year. On a comparable basis, excluding
the extra week from 1995, operating income from the broadcasting segment
increased 30.9 percent. The 1996 gain resulted from the significant increases in
both local and national advertising revenues.

         Interest expense increased $3.4 million in 1996 compared to 1995 due
to higher debt levels in the second half of 1996.  New long-term borrowings
added approximately $4.8 million to 1996 interest expense.  The Company's 
average debt level for 1996 increased to $186.9 million from $133.2 million in 
the prior year.  The Company's average interest rate for 1996 decreased slightly
to 7.3 percent from 7.5 percent in the prior year.

         The effective income tax rate related to discontinued operations for
1996 was 39.1 percent compared to 37.4 percent in the prior year.  The prior
year rate was affected by the settlement of a state tax examination which
reduced income tax expense by approximately $900,000 in 1995.  Excluding the
non-recurring tax settlement from the prior year, the effective income tax rate
for 1995 would have been 39.1 percent.

         For the year ended December 31, 1996, income from discontinued
operations increased 22.5 percent to $42.7 million, or $1.92 per diluted share,
compared with $34.9 million, or $1.58 per diluted share, in 1995.  Excluding
the positive income tax adjustment from 1995, income from discontinued
operations would have increased 25.7 percent in 1996.  The 1996 gain,
on a comparable basis, reflected the significant increase in advertising
revenues which offset operating expense and interest expense increases.


LIQUIDITY AND CAPITAL RESOURCES

         Pursuant to the Merger Agreement, the Company's existing long-term
debt will be repaid with new long-term borrowings prior to the Merger.  In
addition, the new borrowings will be assumed by Hearst-Argyle at the time of
the Merger.  Accordingly, all of the Company's long-term debt balances are
allocated to the Broadcasting Business and included in "Net Assets/Liabilities
of Broadcasting Business" in the Statements of Consolidated Financial Position
(see Note 4 to the Consolidated Financial Statements included in this Exhibit
99-1 to the Company's Current Report on Form 8-K).  Outstanding debt, inclusive 
of the short-term portion of long-term debt, as of December 31, 1997, was $185.4
million, compared with $250.1 million at December 31, 1996.  The decrease in
the outstanding debt balance reflects the final repayment of $14.5 million
under the Company's 8.8 percent Senior Note Agreement which matured in 1997 and
the repayment of $50 million of credit agreement borrowings with The First
National Bank of Chicago, as Agent, for a group of lenders ("FNBC").  Although,
the FNBC credit agreement borrowings were repaid during 1997, the $50 million
line of credit remains available to the Company through June, 2001.  As of
December 31, 1997, the Company's outstanding debt balance consists primarily of
fixed-rate senior notes with The Prudential Insurance Company of America
("Prudential").

         The Company's Senior Note Agreements with Prudential and the FNBC 
Credit Agreement require it to maintain certain financial ratios, place
restrictions on the payment of dividends and prohibit new borrowings, except
as permitted thereunder.

         As of December 31, 1997, commitments for capital expenditures were
approximately $13.8 million, relating to normal capital equipment replacements
(including the cost of Year 2000 projects in-process) and the cost of a
building project at the Louisville broadcasting property.  Commitments for
broadcasting film contracts and license fees as of December 31, 1997 were 
approximately $30 million.  In addition, as of December 31, 1997, the Company
had unfunded capital contribution commitments of approximately $13.9 million
related to investments in three limited partnerships.





                                       30





<PAGE>   31

         At December 31, 1997, the Company had working capital of $75.8 million
and a current ratio of 2.96 to 1.  This compares to working capital of $78.9
million and a current ratio of 3.21 to 1 at December 31, 1996.

         The Company from time to time considers acquisitions of newspapers and
other properties when favorable investment opportunities are identified.
In the event an investment opportunity is identified, management expects that
it would be able to arrange financing on terms and conditions satisfactory
to the Company.

         The Company generally expects to generate sufficient cash from
operations to cover ordinary capital expenditures, film contract and license
fees, working capital requirements, debt installments and dividend payments.

SPIN-OFF AND MERGER

         Prior to the Spin-off and Merger, the Company intends to borrow $700
million which will provide sufficient funds to pay the existing Company debt and
the costs of the Spin-off and Merger discussed below.  Pursuant to the Merger
Agreement, Hearst-Argyle will assume the new debt following the consummation of
the Spin-off and Merger.  (See Note 1 to the Consolidated Financial Statements
included in this Exhibit 99-1 to the Company's Current Report on Form 8-K.)

         In connection with the Spin-off and Merger, the Company will incur new
long-term borrowings, prepay existing Company debt and make several one-time
payments near the dates of the Spin-off and Merger.  The Company will incur a
prepayment penalty related to the prepayment of existing Company debt with
Prudential.  Based upon current interest rates, the prepayment penalty would be
approximately $15.9 million.  Professional fees to be incurred related to the
Spin-off and Merger are estimated in the range of $37 million.  Management
bonuses to be paid at the date of the Merger are estimated at approximately
$11.6 million.  Pursuant to the Merger Agreement, the Company will cash-out all
outstanding stock options at the date of the Merger.  Based upon outstanding
options and the Company's common stock market price as of July 31, 1998,
payments to employee option holders of approximately $49.8 million would have
been required.  It is anticipated that a portion of the option cash-out and
bonus payments will be deferred at the time of the Merger and paid at a future
date.  The Company expects to realize tax benefits related to the long-term
debt prepayment penalty, option cash-out payments and bonus payments.  The
preceding amounts represent estimates based upon current information available
to management of the Company.  The final actual amounts will likely differ from
the estimates.

         To the extent a gain is generated by the Spin-off and Merger, a
corporate-level income tax will be due.  The gain is measured by the excess, if
any, of the fair market value of Newco stock distributed by the Company to its
stockholders in the Spin-off over the Company's adjusted tax basis in such
Newco stock immediately prior to the distribution.  On July 31, 1998, the fair
market value of Newco stock would be estimated as the difference between the
closing price of the Company's Common Stock on July 31, 1998 ($84.81) and the
fair market value for the Broadcasting Business of $51.20 per share, as
indicated by the value ($1.15 billion) Hearst-Argyle is exchanging for the
Company's Company Stock (22,461,763 shares at July 31, 1998).  Using a fair
market value of $33.61 (the excess of $84.81 over $51.20) per common share for
the Newco stock, no gain (or tax) would result from the Spin-off and Merger
because the adjusted tax basis of the Newco stock would be approximately
$33.79 per share.  However, if the fair market value of the Newco stock was $40
per share, for example, the estimated tax related to the gain would be
approximately $55 million.  The actual gain and related income tax will depend
on the fair market value and the Company's adjusted tax basis in the Newco
stock at the time of the Spin-off.

         In connection with the September 1986 purchase of the Company's Class
B Common Stock from certain selling stockholders (the "1986 Selling
Stockholders"), the Company agreed under certain circumstances to make an
additional payment to the 1986 Selling Stockholders in the event that a
Gross-Up Transaction occurred prior to May 13, 2001.  A Gross-Up Transaction
was defined to mean, among other transactions, (i) any merger, in any
transaction or series of related transactions, of more than 85 percent of the
voting securities or equity of, the Company pursuant to which holders of Common
Stock receive securities other than the Common Stock of the Company and (ii)
any recapitalization, dividend or distribution, or series of related
recapitalizations, dividends or distributions, in which holders of Common Stock
receive securities (other than Common Stock) having a Fair Market Value of not
less than 33 1/3 percent of the Fair Market Value of the shares of Common Stock
immediately prior to such transaction.  The amount of the additional payment,
if any, would equal (x) the product of (i) the amount by which the Transaction
Proceeds (as defined) exceeds the Imputed Value (as defined) multiplied by (ii)
the Applicable Percentage (i.e., 50 percent for the period from May 13, 1996
through May 12, 2001) multiplied by (iii) the number of shares of Common Stock
issuable upon conversion of the shares of Class B Common Stock owned by the
Selling Stockholders, adjusted for, among other things, stock dividends and
stock splits; less (y) the sum of any additional payments previously received
by the Selling Stockholders; provided, however, that in the event of any
recapitalization, dividend or distribution the amount by which the Transaction 
Proceeds exceeds the Imputed Value shall not exceed the amount paid or 
distributed pursuant to such recapitalization, dividend or distribution in 
respect of one share of Common Stock.

         The term "Transaction Proceeds" was defined to mean, in the case of a
merger, the aggregate Fair Market Value of the consideration received pursuant
thereto by the holder of one share of Common Stock, and, in the case of a
recapitalization, dividend or distribution, the aggregate Fair Market Value of 
the amounts paid or distributed in respect of one share of Common Stock plus 
the aggregate Fair Market Value of one share of the Common Stock following
such transaction.  The "Imputed Value" for one share of Common Stock on a given
date was defined to mean an amount equal to $28.82 compounded annually from May
12, 1986 to such given date at the rate of 15 percent per annum, the result of
which is $154.19 at May 12, 1998.  There  was no specific provision for
adjustment of the $28.82 amount, but if it were adjusted to reflect all stock
dividends and stock splits of the Company since  September 30, 1986, it would
now equal $15.72, which if compounded annually  from May 12, 1986 at the rate
of 15 percent per annum would now equal $84.11.  

         Fair Market Value, in the case of any consideration other than cash
received in a Gross-Up Transaction, was defined to mean the fair market value
thereof as selected by a Valuation Firm selected by the Company and a Valuation
Firm selected by the Selling Stockholders, or, if the two Valuation Firms do
not agree on the fair market value, the fair market value of such consideration
as determined by a third Valuation Firm selected by the two other Valuation
Firms.  Any such agreement or determination shall be final and binding on the
parties.

         As result of the foregoing, the amount of additional  payments, if 
any, which may be payable by Newco with respect to the Merger and the 
Distribution cannot be determined at this time.  However, if the
Distribution were determined to be a Gross-Up Transaction and if the Fair
Market Value of the Transaction Proceeds with resect to the Merger and the
Distribution were determined to exceed the Imputed Value, then the additional
payments to the Selling Stockholders would equal approximately $5.9 million for
each $1.00 by which the Transaction Proceeds exceed the Imputed Value.  
Accordingly, depending on the ultimate resolution of the meaning and
application of various provisions of the Gross-up Transaction agreements,
including the determination of Imputed Value and Fair Market Value of the
Transaction Proceeds, in the opinion of management, the amount of an additional
payment, if any, could be material to the consolidated financial statements of
the Company.
        
INFORMATION SYSTEMS AND THE YEAR 2000

         The Year 2000 Issue is the result of information systems being
designed using two digits rather than four to define the applicable year.  As
the year 2000 approaches, such information systems may be unable to accurately
process certain date-based information.

         In 1995, the Company began reviewing and preparing its information
systems and applications for the Year 2000.  For the Company, this process
involves the replacement of aging hardware and software to address most of its
Year 2000 issues.  A significant portion of the Company's information systems
were scheduled to be replaced during the next few years, irrespective of the
Year 2000 Issue.  The Company plans to have substantially all of the system and
application changes completed by June 30, 1999.

         The Company expects to incur internal staff costs, as well as
consulting and other expenditures, to install new information systems and
modify existing systems during the next twelve to fifteen months.  At December
31, 1997, the remaining cost of new hardware and software to address Year 2000
issues, as well as to replace aging systems, is estimated at approximately $9.8
million.  These capital expenditures have been considered in the Company's
normal capital budgeting process and will be funded through operating cash
flows.  Year 2000 related maintenance and modification costs, which will be
expensed as incurred, are not expected to be significant.

         The preceding discussion relates to the Company's continuing
publishing operations only.  The Company does not expect to incur significant
costs to address Year 2000 issues at its broadcasting locations prior to the
Merger, which is anticipated to close by year-end 1998.

DIGITAL TELEVISION

         The Company's Orlando television station, WESH, is required to
construct digital television facilities in order to broadcast digitally by
November 1, 1999 and comply with Federal Communications Commission ("FCC")
rules.  The deadline for constructing digital facilities at the Company's other
television stations is May 1, 2002.  The Company is currently considering
available options to comply with the FCC's timetable but does not expect to
incur significant capital expenditures to construct digital facilities prior to
the Merger.





                                       31

<PAGE>   32
                          INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders
  of Pulitzer Publishing Company:

We have audited the consolidated financial statements of Pulitzer Publishing
Company and its subsidiaries as of December 31, 1997 and 1996, and for each of
the three years in the period ended December 31, 1997, and have issued our
report thereon dated February 6, 1998 (July 17, 1998 as to Notes 1, 4 and 14);
such report is included elsewhere in this Current Report on Form 8-K. Our
audits also included the consolidated financial statement schedule II of
Pulitzer Publishing Company and its subsidiaries. This financial statement
schedule is the responsibility of the Company's management. Our responsibility
is to express an opinion based on our audits. In our opinion, such consolidated
financial statement schedule, when considered in relation to the basic
consolidated financial statements taken as a whole, presents fairly in all
material respects the information set forth therein.
        
DELOITTE & TOUCHE LLP

Saint Louis, Missouri
February 6, 1998 (July 17, 1998 as to Notes 1, 4 and 14)
<PAGE>   33
                                 SCHEDULE II

                 PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
           SCHEDULE II - VALUATION & QUALIFYING ACCOUNTS & RESERVES
              FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 & 1995


<TABLE>
<CAPTION>
                                                        Balance At    Charged to      Charged to                       Balance
                                                        Beginning       Costs &          Other                        At End Of
Description                                             Of Period       Expenses        Accounts        Deductions      Period
==================================================================================================================================
                                                                                              (In thousands)
<S>                                                      <C>             <C>             <C>             <C>            <C>
Year Ended December 31, 1997
====================================
Valuation Accounts:
 Allowance for Doubtful Accounts:
   Continuing Operations                                  $1,585         $1,151                          $1,110 (b)     $1,626
   Discontinued Operations                                   991            317          $178 (a)           701 (b)        785

Reserves:
 Accrued Medical Plan - Continuing
   Operations                                                389          4,714                           4,060 (c)      1,043
 Workers Compensation:
   Continuing Operations                                   1,085            887                             883          1,089
   Discontinued Operations                                 1,041            312                             485            868

Year Ended December 31, 1996
====================================
Valuation Accounts:
 Allowance for Doubtful Accounts:
   Continuing Operations                                  $1,158         $1,691           $95 (a)        $1,359 (b)     $1,585
   Discontinued Operations                                   851            440           226 (a)           526 (b)        991

Reserves:
 Accrued Medical Plan - Continuing
   Operations                                                561          4,198                           4,370 (c)        389
 Workers Compensation:
   Continuing Operations                                   1,055          1,049                           1,019          1,085
   Discontinued Operations                                   950            429                             338          1,041

Year Ended December 31, 1995
====================================
Valuation Accounts:
 Allowance for Doubtful Accounts:
   Continuing Operations                                  $1,325           $844                          $1,011 (b)     $1,158
   Discontinued Operations                                   810            694          $247 (a)           900 (b)        851

Reserves:
 Accrued Medical Plan - Continuing
   Operations                                                789         $4,907                           5,135 (c)        561
 Workers Compensation:
   Continuing Operations                                   1,662            871                           1,478          1,055 
   Discontinued Operations                                   665            321                              36            950
</TABLE>

(a) - Accounts reinstated, cash recoveries, etc.
(b) - Accounts written off
(c) - Amount represents:      1997      1996     1995
                              ----      ----     ----
          Claims paid       $3,596    $3,830   $4,660   
          Service fees         473       579      548
          Cash refunds          (9)      (39)     (73)
                             -----     -----    -----
                            $4,060    $4,370   $5,135
                            ======    ======   ======


<PAGE>   1


                                                                    EXHIBIT 99-2

                           PULITZER PUBLISHING COMPANY
                                AND SUBSIDIARIES

                                TABLE OF CONTENTS


CONSOLIDATED FINANCIAL STATEMENTS

         Statements of Consolidated Income for each of the Three-Month Periods
              Ended March 31, 1998 and 1997 

         Statements of Consolidated Financial Position at March 31, 1998
              and December 31, 1997

         Statements of Consolidated Cash Flows for each of the Three-Month
              Periods Ended March 31, 1998 and 1997

         Notes to Consolidated Financial Statements


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 
AND RESULTS OF OPERATIONS


<PAGE>   2



PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED INCOME
(Unaudited)
(IN THOUSANDS, EXCEPT EARNINGS PER SHARE DATA)
<TABLE>
<CAPTION>

                                                              First Quarter Ended
                                                                   March 31,
                                                          ---------------------------
                                                             1998            1997
                                                          ------------   ------------
<S>                                                       <C>            <C>    
OPERATING REVENUES - NET:
    Advertising                                               $57,721         $53,927
    Circulation                                                22,198          22,434
    Other                                                      10,310           9,474
                                                          -----------    ------------
              Total operating revenues                         90,229          85,835
                                                          -----------    ------------
                                                         

OPERATING EXPENSES:
  Operations                                                   37,314          34,533
  Selling, general and administrative                          33,447          31,874
  General corporate expense                                     1,417           1,384
  St. Louis Agency adjustment                                   5,270           4,929
  Depreciation and amortization                                 3,379           3,349
                                                          -----------    ------------
              Total operating expenses                         80,827          76,069
                                                          -----------    ------------

  Operating income                                              9,402           9,766

  Interest income                                               1,042           1,450
  Net other expense                                              (290)           (320)
                                                          -----------    ------------

INCOME FROM CONTINUING OPERATIONS
  BEFORE PROVISION FOR INCOME TAXES                            10,154          10,896

PROVISION FOR INCOME TAXES                                      4,383           4,666
                                                          -----------    ------------

INCOME FROM CONTINUING OPERATIONS                               5,771           6,230

INCOME FROM DISCONTINUED OPERATIONS,
  NET OF TAX (Note 3)                                           8,194           6,265
                                                           ----------    ------------

NET INCOME                                                    $13,965         $12,495
                                                           ==========    ============

BASIC EARNINGS PER SHARE OF STOCK:
  Income from continuing operations                             $0.26           $0.28
  Income from discontinued operations                            0.37            0.29
                                                           ----------    ------------

  Earnings per share                                            $0.63           $0.57
                                                           ==========    ============

  Weighted average number of shares outstanding                22,223          22,029
                                                           ==========    ============

DILUTED EARNINGS PER SHARE OF STOCK:
  Income from continuing operations                             $0.26           $0.28
  Income from discontinued operations                            0.36            0.28
                                                           ----------    ------------

  Earnings per share                                            $0.62           $0.56
                                                           ==========    ============

  Weighted average number of shares outstanding                22,615          22,378
                                                           ==========    ============

See notes to consolidated financial statements.

</TABLE>




                                       2
<PAGE>   3



PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION
(Unaudited)
(IN THOUSANDS)


<TABLE>
<CAPTION>

                                                                                    March 31,              December 31,
                                                                                       1998                    1997
                                                                                 ----------------      -----------------
                                                                                   
ASSETS
<S>                                                                              <C>                   <C>    
CURRENT ASSETS:
  Cash and cash equivalents                                                               $84,252                $62,749
  Trade accounts receivable (less allowance for
    doubtful accounts of  $1,646 and $1,626)                                               34,304                 35,002
  Inventory                                                                                 3,670                  5,265
  Prepaid expenses and other                                                               11,049                 11,587
                                                                                -----------------      -----------------

              Total current assets                                                        133,275                114,603
                                                                                -----------------      -----------------

PROPERTIES:
  Land                                                                                      5,991                  5,991
  Buildings                                                                                41,148                 39,446
  Machinery and equipment                                                                  92,741                 89,484
  Construction in progress                                                                  4,893                  4,042
                                                                                -----------------      -----------------
              Total                                                                       144,773                138,963
  Less accumulated depreciation                                                            66,126                 64,166
                                                                                -----------------      -----------------

              Properties - net                                                             78,647                 74,797
                                                                                -----------------      -----------------

INTANGIBLE AND OTHER ASSETS:
  Intangible assets - net of amortization                                                 185,056                185,124
  Receivable from The Herald Company                                                       37,651                 39,733
  Net assets of Broadcasting Business (Note 3)                                             29,065                 36,069
  Other                                                                                    14,758                 13,985
                                                                                -----------------      -----------------

              Total intangible and other assets                                           266,530                274,911
                                                                                -----------------      -----------------

                   TOTAL                                                                 $478,452               $464,311
                                                                                =================      =================

                                                                                                              (Continued)
</TABLE>



                                       3

<PAGE>   4



PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION
(Unaudited)
(IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>

                                                                                    March 31,              December 31,
                                                                                       1998                    1997
                                                                                 ----------------      -----------------
                                                                                   

<S>                                                                               <C>                  <C>    
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Trade accounts payable                                                                   $9,438                $12,193
  Salaries, wages and commissions                                                           7,488                 10,523
  Income taxes payable                                                                      9,591                  3,070
  Acquisition payable                                                                       9,804                  9,804
  Other                                                                                     7,108                  3,183
                                                                                -----------------      -----------------
              Total current liabilities                                                    43,429                 38,773
                                                                                -----------------      -----------------

PENSION OBLIGATIONS                                                                        21,560                 21,165
                                                                                -----------------      -----------------

POSTRETIREMENT AND POSTEMPLOYMENT
  BENEFIT OBLIGATIONS                                                                      89,343                 89,350
                                                                                -----------------      -----------------

OTHER LONG-TERM LIABILITIES                                                                 4,140                  4,246
                                                                                -----------------      -----------------

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
  Preferred stock, $.01 par value; 25,000,000 shares
    authorized; issued and outstanding - none
  Common stock, $.01 par value; 100,000,000 shares authorized;
    issued - 6,891,619 in 1998 and 6,797,895 in 1997                                           69                     68
  Class B common stock, convertible, $.01 par value; 50,000,000
    shares authorized; issued - 27,125,247 in 1998 and 1997                                   271                    271
  Additional paid-in capital                                                              137,489                135,542
  Retained earnings                                                                       370,124                362,828
                                                                                -----------------      -----------------
              Total                                                                       507,953                498,709
  Treasury stock - at cost; 25,519 and 24,660 shares of common
    stock in 1998 and 1997, respectively, and 11,700,850 shares
    of Class B common stock in 1998 and 1997                                             (187,973)              (187,932)
                                                                                -----------------      -----------------
              Total stockholders' equity                                                  319,980                310,777
                                                                                -----------------      -----------------

                   TOTAL                                                                 $478,452               $464,311
                                                                                =================      =================

                                                                                                              (Concluded)
See notes to consolidated financial statements.

</TABLE>



                                       4
<PAGE>   5



PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED CASH FLOWS
(Unaudited)
(IN THOUSANDS)

<TABLE>
<CAPTION>

                                                                             First Quarter Ended
                                                                                  March 31,
                                                                        -----------------------------
                                                                            1998            1997
                                                                        --------------  -------------
<S>                                                                     <C>             <C>   
                                                                                 
CONTINUING OPERATIONS

CASH FLOWS FROM OPERATING ACTIVITIES:
  Income from continuing operations                                            $5,771         $6,230
  Adjustments to reconcile net income to net cash provided by
    operating activities:
    Depreciation                                                                1,906          1,902
    Amortization                                                                1,473          1,447
    Deferred income taxes                                                         691            700
    Changes in assets and liabilities (net of the effects of the
        purchase of properties) which provided (used) cash:
        Trade accounts receivable                                                 698          1,545
        Inventory                                                               1,595           (352)
        Other assets                                                            1,070         (1,996)
        Trade accounts payable and other liabilities                           (4,913)        (2,701)
        Income taxes payable                                                    6,521          5,736
                                                                         ------------   ------------

NET CASH PROVIDED BY OPERATING ACTIVITIES                                      14,812         12,511
                                                                         ------------   ------------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                                         (4,788)        (1,815)
  Purchase of publishing properties                                            (1,998)
  Investment in joint ventures and limited partnerships                          (342)
  Increase in notes receivable                                                     45          4,965
                                                                         ------------   ------------

NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES                            (7,083)         3,150
                                                                         ------------   ------------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Dividends paid                                                               (3,331)        (2,859)
  Proceeds from exercise of stock options                                       1,613          1,291
  Proceeds from employee stock purchase plan                                      335
  Purchase of treasury stock                                                      (41)           (28)
                                                                         ------------   ------------

NET CASH USED IN FINANCING ACTIVITIES                                          (1,424)        (1,596)
                                                                         ------------   ------------

CASH PROVIDED BY CONTINUING OPERATIONS                                          6,305         14,065
                                                                         ------------   ------------

DISCONTINUED OPERATIONS         

  Operating activities                                                         18,385         14,354
  Investing activities                                                         (3,187)        (1,739)
                                                                         ------------   ------------

CASH PROVIDED BY DISCONTINUED OPERATIONS                                       15,198         12,615
                                                                         ------------   ------------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                      21,503         26,680

CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR                                 62,749         73,052
                                                                         ------------   ------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD                                    $84,252        $99,732
                                                                         ============   ============


See notes to consolidated financial statements.
</TABLE>


                                       5

                                       
<PAGE>   6



PULITZER PUBLISHING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


1.    BASIS OF PRESENTATION

On May 25, 1998, Pulitzer Publishing Company (the "Company"), Pulitzer Inc., (a
newly-organized wholly-owned subsidiary of the Company ("Newco")), and
Hearst-Argyle Television, Inc. ("Hearst-Argyle") entered into an Agreement and
Plan of Merger (the "Merger Agreement") pursuant to which Hearst-Argyle will
acquire the Company's Broadcasting Business (see Note 3) (the "Merger"). Prior
to the Spin-off (as defined below), the Company intends to borrow $700 million,
which may be secured by the assets of the Broadcasting Business. Out of the
proceeds of this new debt, the Company will pay the existing Company debt and
any costs arising as a result of the Merger and related transactions. Prior to
the Merger, the balance of the proceeds of this new debt, together with the
Company's publishing assets and liabilities, will be contributed by the Company
to Newco pursuant to a Contribution and Assumption Agreement (the
"Contribution"). Pursuant to the Merger Agreement, Hearst-Argyle will assume the
new debt following the consummation of the Spin-off and Merger.

Immediately following the Contribution, the Company will distribute to each
holder of Company Common Stock one fully-paid and nonassessable share of Newco
Common Stock for each share of Company Common Stock held and to each holder of
Company Class B Common Stock one fully-paid and nonassessable share of Newco
Class B Common Stock for each share of Company Class B Common Stock held (the
"Distribution"). The Contribution and Distribution collectively constitute the
"Spin-off."

The Company's obligation to consummate the Spin-off and the Merger is subject to
the fulfillment of various regulatory approvals and approval by the stockholders
of both the Company and Hearst-Argyle. The controlling stockholders of both
Hearst-Argyle and the Company have agreed to vote in favor of the Merger and
related transactions. The Spin-off and Merger are anticipated to be completed by
year-end 1998.

Following the consummation of the Spin-off and Merger, Newco will be engaged
primarily in the business of newspaper publishing. For financial reporting
purposes, Newco is the continuing stockholder interest and will retain the
Pulitzer name.

Results of the Company's newspaper publishing and related new media businesses
are reported as continuing operations in the statements of consolidated income.
The results of the Company's Broadcasting Business are reported as "Discontinued
Operations" (see Note 3).

2.    ACCOUNTING POLICIES

Interim Adjustments - In the opinion of management, the accompanying unaudited
consolidated financial statements contain all adjustments, consisting only of
normal recurring adjustments, necessary to present fairly Pulitzer Publishing
Company's financial position as of March 31, 1998 and the results of operations
and cash flows for the three-month periods ended March 31, 1998 and 1997. These
financial statements should be read in conjunction with the Consolidated
Financial Statements and related notes thereto included as Exhibit 99-1 to this
Current Report on Form 8-K. Results of operations for interim periods are not 
necessarily indicative of the results to be expected for the full year.

Fiscal Year and Fiscal Quarters - The Company's fiscal year and first fiscal
quarter end on the Sunday coincident with or prior to December 31 and March 31,
respectively. For ease of presentation, the Company has used December 31 as the
year end and March 31 as the first quarter end.

Earnings Per Share of Stock - Basic earnings per share of stock is computed
using the weighted average number of common and Class B common shares
outstanding during the applicable period. Diluted earnings per share of stock
is computed using the weighted average number of common and Class B common
shares outstanding and common stock equivalents (outstanding stock options).
Weighted average shares of common and Class B common stock and common stock
equivalents used in the calculation of basic and diluted earnings per share are
summarized as follows:

<TABLE>
<CAPTION>
                                                       First Quarter Ended
                                                            March 31,
                                                     -----------------------
                                                        1998         1997
                                                          (In thousands)   
<S>                                                  <C>            <C> 
Weighted average shares outstanding (Basic EPS)          22,223       22,029
 
Stock option equivalents                                    392          349
                                                      ---------      -------
Weighted average shares outstanding and
  stock option equivalents (Diluted EPS)                 22,615       22,378
                                                      =========      =======  
</TABLE> 



                                       6
<PAGE>   7
Stock option equivalents included in the diluted earnings per share calculation
were determined using the treasury stock method.  Under the treasury stock
method, outstanding stock options are dilutive when the average market price of
the Company's common stock exceeds the option price during a period.  In
addition, proceeds from the assumed exercise of dilutive options along with the
related tax benefit are assumed to be used to repurchase common shares at the
average market price of such stock during the period.

Comprehensive Income - In June 1997, the Financial Accounting Standards Board
issued Statement of Financial Accounting Standards No. 130, Reporting
Comprehensive Income. This statement established standards for the reporting
and display of Comprehensive Income and its components. This statement is
required to be implemented in financial statements issued for periods ending
after December 15, 1997. For the three-month periods ended March 31, 1998 and
1997, the Company did not incur items to be reported in "Comprehensive Income"
that were not already included in the reported "net income". As a result,
comprehensive income and net income were the same for these periods.

Reclassifications - Certain reclassifications have been made to the 1997
consolidated financial statements to conform with the 1998 presentation.

3.    DISCONTINUED OPERATIONS

Discontinued operations represent the Company's Broadcasting Business as        
follows: Pulitzer Broadcasting Company, a wholly-owned subsidiary of the
Company, and its wholly-owned subsidiaries, WESH Television, Inc.; WDSU
Television, Inc.; and KCCI Television, Inc.; (collectively "Broadcasting" or
"Broadcasting Business"), own and operate nine network-affiliated television
stations and five radio stations. Broadcasting's television properties
represent market sizes from Omaha, Nebraska to Orlando, Florida and include
operations in the northeast, southeast, midwest and southwest. Three of
Broadcasting's five radio stations, representing the significant portion of its
radio operations, are located in Phoenix, Arizona.

The assets and liabilities of the Broadcasting Business are classified in the 
Statements of Consolidated Financial Position as "Net Assets of Broadcasting    
Business" and consist of the following:

<TABLE>
<CAPTION>

                                                             March 31,       December 31,
                                                                1998             1997
                                                                    (In thousands)
     <S>                                                    <C>             <C>
     Trade accounts receivable - net                              $40,907          $50,880
     Program rights                                                 5,266            7,866
     Other current assets                                           1,617            1,260
                                                            -------------   --------------
         Total current assets                                      47,790           60,006
     Properties - net                                              85,455           87,017
     Intangible assets                                            100,568          102,493
     Other assets                                                   8,011            7,172
                                                            -------------   --------------
                                                                          
           Total assets of Broadcasting Business                  241,824          256,688
                                                            -------------   --------------
                                                                          
     Trade accounts payable and accrued expenses                    8,916           10,226
     Current portion of long-term debt                             12,705           12,705
     Interest payable                                               2,259            5,677
     Program contracts payable                                      5,148            7,907
                                                            -------------   --------------
         Total current liabilities                                 29,028           36,515
     Long-term debt                                               172,705          172,705
     Long term employee benefit obligations                         8,500            8,100
     Other long term liabilities                                    2,526            3,299
                                                            -------------   --------------
                                                                          
           Total liabilities of Broadcasting Business             212,759          220,619
                                                            -------------   --------------
                                                                          
     Net assets of Broadcasting Business                          $29,065          $36,069
                                                            =============   ==============
</TABLE>


                                       7


<PAGE>   8




The net income from operations of the Broadcasting Business, without allocation 
of any general corporate expense, is reflected in the Statements of
Consolidated Income as "Income from Discontinued Operations" and is summarized
as follows:

                                          First Quarter Ended
                                               March 31,
                                      ----------------------------
                                          1998            1997
                                      -------------    -----------
                                             (In thousands)
       Operating revenues                  $53,170         $50,171

       Operating income                     16,915          14,819

       Interest expense                      3,462           4,525

       Income before provision for
           income taxes                     13,453          10,294

       Provision for income taxes            5,259           4,029

       Net income                            8,194           6,265

       Depreciation and amortization         5,551           5,834

Pursuant to the Merger Agreement, the Company's existing long-term debt will be
repaid with new long-term borrowings prior to the Merger. In addition, the new
borrowings will be assumed by Hearst-Argyle at the time of the Merger.
Accordingly, all of the Company's long-term debt balances and related interest
expense are allocated to the Broadcasting Business and reported as discontinued
operations in the consolidated financial statements (see Note 1).

4.    DIVIDENDS

In the first quarter of 1998, two dividends of $0.15 per share were declared,
payable on February 2, 1998 and May 1, 1998.

In the first quarter of 1997, two dividends of $0.13 per share were declared,
payable on February 3, 1997 and May 1, 1997. In the second quarter of 1997, a
dividend of $0.13 per share was declared, payable on August 1, 1997. In the
third quarter of 1997, a dividend of $0.13 per share was declared, payable on
November 1, 1997.

5.    COMMITMENTS AND CONTINGENCIES

At March 31, 1998, the Company and its subsidiaries had construction and 
equipment commitments of approximately $13,306,000 related to continuing 
operations and $4,261,000 related to discontinued operations. The Company's 
commitment for broadcasting program contracts payable and license fees at March
31, 1998 was approximately $30,455,000.

The Company is an investor in two limited partnerships requiring future
contributions. As of March 31, 1998, the Company's unfunded capital contribution
commitment related to these investments was approximately $12,522,000.

The Company and its subsidiaries are defendants in a number of lawsuits, some
of which claim substantial amounts. While the results of litigation cannot
be predicted, management believes the ultimate outcome of such litigation will
not have a material adverse effect on the consolidated financial statements of
the Company and its subsidiaries.



                                       8
<PAGE>   9



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
           CONDITION AND RESULTS OF OPERATIONS


Statements in this Report on Form 8-K concerning the Company's business outlook
or future economic performance, anticipated profitability, revenues, expenses or
other financial items, together with other statements that are not historical
facts, are "forward-looking statements" as that term is defined under the
Federal Securities Laws. Forward-looking statements are subject to risks,
uncertainties and other factors which could cause actual results to differ
materially from those stated in such statements. Such risks, uncertainties and
factors include, but are not limited to, industry cyclicality, the seasonal
nature of the business, changes in pricing or other actions by competitors or
suppliers, and general economic conditions, as well as other risks detailed in
the Company's filings with the Securities and Exchange Commission including this
Report on Form 8-K.


GENERAL

         The Company's operating revenues are significantly influenced by a
number of factors, including overall advertising expenditures, the appeal of
newspapers in comparison to other forms of advertising, the performance of the
Company in comparison to its competitors in specific markets, the strength of
the national economy and general economic conditions and population growth in
the markets served by the Company.

         The Company's business tends to be seasonal, with peak revenues and
profits generally occurring in the fourth and, to a lesser extent, second
quarters of each year as a result of increased advertising activity during the
Christmas and spring holiday periods. The first quarter is historically the
weakest quarter for revenues and profits.


RECENT EVENTS

         On May 25, 1998, Pulitzer Publishing Company (the "Company"), Pulitzer
Inc., (a newly-organized wholly-owned subsidiary of the Company ("Newco")), and
Hearst-Argyle Television, Inc. ("Hearst-Argyle") entered into an Agreement and
Plan of Merger (the "Merger Agreement") pursuant to which Hearst-Argyle will
acquire the Company's Broadcasting Business (the "Merger"). The Company will 
continue to engage in newspaper publishing and related new media businesses.

         The Company's historical basis in its non-broadcasting assets and
liabilities will be carried over to Newco.  The Merger, the Spin-off and the
related transactions will be recorded as a reverse-spin transaction, and,
accordingly, Newco's results of operations for periods reported prior to the
consummation of the Merger, the Spin-off and related transactions will
represent the historical results of operations previously reported by the
Company.  Because the Broadcasting Business represents an entire business
segment that will be divested, its results are reported as discontinued
operations in the Company's Consolidated Financial Statements.  (See Notes 1
and 3 to the Consolidated Financial Statements included in this Exhibit 99-2 to
the Company's Current Report on Form 8-K.)

CONTINUING OPERATIONS--PUBLISHING

         Operating revenues for the first quarter of 1998 increased 5.1 percent,
to $90.2 million from $85.8 million in the first quarter of 1997. The gain
primarily reflected higher advertising revenues.

         Newspaper advertising revenues, increased $3.8 million, or 7 percent,
in the first quarter of 1998. The significant portion of the current year
increase resulted from higher classified and national advertising revenue at the
St. Louis Post-Dispatch ("Post-Dispatch"). Full run advertising volume (linage
in inches) increased 2.3 percent at the Post-Dispatch for the first quarter of
1998. Advertising volume was also up at The Arizona Daily Star ("Star"),
increasing 3.1 percent. In the fourth quarter of 1997 and the first quarter of
1998, varying rate increases were implemented at the Post-Dispatch, Star and
most of the Company's community newspaper properties.

         Circulation revenues for the first quarter decreased 1.1 percent to
$22.2 million in the first quarter of 1998 from $22.4 million in the prior year
quarter. The lower circulation revenues reflected declines in paid circulation
at the Post-Dispatch and Star.

         Other publishing revenues increased $836,000, or 8.8 percent, in the
first quarter of 1998, resulting primarily from higher preprint revenue at the
Post-Dispatch.

         Operating expenses (including selling, general and administrative
expenses, general corporate expense and depreciation and amortization),
excluding the St. Louis Agency adjustment, increased 6.2 percent to $75.6
million for the 1998 first quarter compared to $71.1 million for the same period
in the prior year. The increase reflected the impact of higher newsprint prices,
which increased newsprint costs by $1.7 million, and higher overall personnel
costs of $1.6 million.




                                       9
<PAGE>   10

         Operating income for the first quarter of 1998 decreased 3.7 percent to
$9.4 million from $9.8 million. The decrease was due to higher operating
expenses in the current year quarter.

         Interest income for the first quarter of 1998 decreased 28.1 percent
to $1 million from $1.5 million, due to a lower average balance of invested
funds.

         The effective income tax rate for the first quarter of 1998 was 43.2
percent compared with a rate of 42.8 percent in the prior year quarter. The
Company expects its effective tax rate related to continuing operations will be
in the 42 to 43 percent range for the full year of 1998 (exclusive of any
non-recurring items related to the Spin-off and Merger).

         Income from continuing operations in the 1998 first quarter declined
6.8 percent to $10.2 million, or $0.26 per diluted share, compared with $10.9
million, or $0.28 per diluted share, in the first quarter of 1997. The decrease
resulted from higher operating expenses and lower interest income in the current
year quarter.

         Fluctuations in the price of newsprint significantly impact the results
of the Company's newspaper operations, where newsprint expense accounts for
approximately 20 percent of the segment's total operating costs. For the first
quarter of 1998, the Company's average cost for newsprint was approximately $600
per metric ton, compared to approximately $530 per metric ton in the 1997 first
quarter.


DISCONTINUED OPERATIONS--BROADCASTING

         Broadcasting operating revenues for the first quarter of 1998 increased
6 percent, to $53.2 million from $50.2 million in the first quarter of 1997.
Local spot advertising increased 7.4 percent and national spot advertising
increased 5.4 percent.

         Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) for the first quarter
of 1998 increased 2.6 percent, to $36.3 million from $35.4 million in the first
quarter of the prior year. The increase was primarily attributable to higher
overall personnel costs of approximately $1.3 million.

         Broadcasting operating income in the 1998 first quarter increased 14.1
percent to $16.9 million from $14.8 million, due primarily to the current year
increase in local and national advertising revenue.

         Interest expense declined to $3.5 million in the 1998 first quarter
from $4.5 million in the first quarter of 1997 due to lower average debt levels.
The Company's average debt level for the 1998 first quarter decreased to $185.4
million from $250.1 million in the first quarter of 1997. The Company's average
interest rate for the first quarter of 1998 increased slightly to 7.5 percent
from 7.2 percent in the 1997 first quarter. The lower average debt level and
higher average interest rate in the first quarter of 1998 reflected the payment
of variable rate credit agreement borrowings during the last three quarters of 
1997.

         The effective income tax rate for the first quarter of 1998 was 39.1
percent, unchanged from the prior year first quarter. The Company expects that
the effective tax rate related to broadcasting operations will be approximately
39 percent for the full year of 1998.

         Income from discontinued operations in the 1998 first quarter increased
30.8 percent to $8.2 million, or $0.36 per diluted share, compared with $6.3
million, or $0.28 per diluted share, in the first quarter of 1997. The gain
reflected increases in broadcasting advertising revenues.


LIQUIDITY AND CAPITAL RESOURCES

         Pursuant to the Merger Agreement, the Company's existing long-term debt
will be repaid with new long-term borrowings prior to the Merger. In addition,
the new borrowings will be assumed by Hearst-Argyle at the time of the Merger.
Accordingly, all of the Company's long-term debt balances are allocated to the
Broadcasting Business and included in "Net Assets of Broadcasting Business"
in the Statements of Consolidated Financial Position (see Note 3 to the
Consolidated Financial Statements included in this Exhibit 99-2 to the
Company's Current Report on Form 8-K). Outstanding debt, inclusive of the
short-term portion of long-term debt, as of March 31, 1998, was $185.4 million,
unchanged from the balance at December 31, 1997. The Company's borrowings
consist primarily of fixed-rate senior notes with The Prudential Insurance
Company of America ("Prudential"). Under a variable rate credit agreement
with The First National Bank of Chicago, as Agent, for a group of lenders, the
Company has a $50 million line of credit available through June, 2001 (the
"FNBC Credit Agreement"). No amount is currently borrowed under the FNBC Credit
Agreement.





                                       10
<PAGE>   11

         The Company's Senior Note Agreements with Prudential and the FNBC
Credit Agreement require it to maintain certain financial ratios, place
restrictions on the payment of dividends and prohibit new borrowings, except as
permitted thereunder.

         As of March 31, 1998, commitments for capital expenditures were
approximately $17.6 million, relating to normal capital equipment replacements
(including Year 2000 projects in-process) and the cost of a building project at
the Louisville broadcasting property. Capital expenditures to be made in fiscal
1998 are estimated to be in the range of $25 to $30 million. Commitments for
broadcasting film contracts and license fees as of March 31, 1998 were 
approximately $30.5 million. In addition, as of March 31, 1998, the Company had
capital contribution commitments of approximately $12.5 million related to
investments in two limited partnerships.

         At March 31, 1998, the Company had working capital of $89.8 million and
a current ratio of 3.07 to 1. This compares to working capital of $75.8 million
and a current ratio of 2.96 to 1 at December 31, 1997.

         The Company from time to time considers acquisitions of newspaper and
other properties when favorable investment opportunities are identified.        
In the event an investment opportunity is identified, management expects that
it would be able to arrange financing on terms and conditions satisfactory to
the Company.

         The Company generally expects to generate sufficient cash from
operations to cover ordinary capital expenditures, film contract and license
fees, working capital requirements, debt installments and dividend payments.

INFORMATION SYSTEMS AND THE YEAR 2000

         The Year 2000 Issue is the result of information systems being designed
using two digits rather than four to define the applicable year. As the year
2000 approaches, such information systems may be unable to accurately process
certain date-based information.

         In 1995, the Company began reviewing and preparing its information
systems and applications for the Year 2000. For the Company, this process
involves the replacement of aging hardware and software to address most of its
Year 2000 issues. A significant portion of the Company's information systems
were scheduled to be replaced during the next few years, irrespective of the
Year 2000 Issue. The Company plans to have substantially all of the system and
application changes completed by June 30, 1999.

         The Company expects to incur internal staff costs, as well as
consulting and other expenditures, to install new information systems and modify
existing systems during the next twelve to fifteen months. At March 31, 1998,
the remaining cost of new hardware and software to address Year 2000 issues, as
well as to replace aging systems, is estimated at approximately $7.4 million.
These capital expenditures have been considered in the Company's normal capital
budgeting process and will be funded through operating cash flows. Year 2000
related maintenance and modification costs, which will be expensed as incurred,
are not expected to be significant.

         The preceding discussion relates to the Company's continuing publishing
operations only. The Company does not expect to incur significant costs to
address Year 2000 issues at its broadcasting locations prior to the Merger,
which is anticipated to close by year-end 1998.

DIGITAL TELEVISION

         The Company's Orlando television station, WESH, is required to
construct digital television facilities in order to broadcast digitally by
November 1, 1999 and comply with Federal Communications Commission ("FCC")
rules. The deadline for constructing digital facilities at the Company's other
television stations is May 1, 2002. The Company is currently considering
available options to comply with the FCC's timetable but does not expect to
incur significant capital expenditures to construct digital facilities prior to
the Merger.



                                       11

<PAGE>   1


                                                                   EXHIBIT 99-3

                          PULITZER BROADCASTING COMPANY
                                AND SUBSIDIARIES

                                TABLE OF CONTENTS


CONSOLIDATED FINANCIAL STATEMENTS

         Independent Auditors' Report

         Statements of Consolidated Income for each of the Three Years in the 
              Period Ended December 31, 1997

         Statements of Consolidated Income for each of the Six-Month Periods
              Ended June 30, 1998 and 1997 (Unaudited)

         Statements of Consolidated Financial Position at December 31, 1997 and 
              1996

         Statements of Consolidated Financial Position at June 30, 1998 
              (Unaudited)

         Statements of Consolidated Stockholder's Equity (Deficit) for each of
              the Three Years in the Period Ended December 31, 1997

         Statement of Consolidated Stockholder's Equity for the Six-Month Period
              Ended June 30, 1998 (Unaudited)

         Statements of Consolidated Cash Flows for each of the Three Years in
              the Period Ended December 31, 1997

         Statements of Consolidated Cash Flows for each of the Six-Month Periods
              Ended June 30, 1998 and 1997 (Unaudited)

         Notes to Consolidated Financial Statements


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
         OPERATIONS


<PAGE>   2





                          INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of
Pulitzer Publishing Company:

We have audited the accompanying statements of consolidated financial position
of Pulitzer Broadcasting Company, a wholly-owned subsidiary of Pulitzer 
Publishing Company, and subsidiaries as of December 31, 1997 and 1996, and the
related consolidated statements of income, stockholder's equity (deficit), and
cash flows for each of the three years in the period ended December 31, 1997.
These financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of the companies at December 31, 1997
and 1996, and the results of their operations and their cash flows for each of
the three years in the period ended December 31, 1997 in conformity with
generally accepted accounting principles.


DELOITTE & TOUCHE LLP


Saint Louis, Missouri
July 17, 1998

                                       2

<PAGE>   3



PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED INCOME

<TABLE>
<CAPTION>
                                         SIX MONTHS ENDED                                                
                                              JUNE 30,                    YEARS ENDED DECEMBER 31,       
                                        ---------------------      ------------------------------------  
                                         1998         1997           1997        1996         1995       
                                              (Unaudited)                                                
                                                              (In thousands)
<S>                                     <C>          <C>           <C>          <C>          <C>         
OPERATING REVENUES - NET                $119,773     $111,264      $227,016     $224,992     $202,939    
                                        --------     --------      --------     --------     --------    
                                                                                                         
OPERATING EXPENSES:                                                                                      
  Operations                              36,045       33,989        69,205       66,626       64,202    
  Selling, general and administrative     28,267       27,862        55,885       56,535       53,707    
  Depreciation and amortization           11,051       11,684        23,447       22,442       22,843    
                                        --------     --------      --------     --------     --------    
              Total operating expenses    75,363       73,535       148,537      145,603      140,752    
                                        --------     --------      --------     --------     --------    
                                                                                                         
  Operating income                        44,410       37,729        78,479       79,389       62,187    
                                                                                                         
  Interest expense                        (6,925)      (8,699)      (16,081)     (13,592)     (10,171)   
  Net other income (expense)                   5            5            10          434           (4)   
                                        --------     --------      --------     --------     --------    
                                                                                                         
INCOME BEFORE PROVISION FOR                                                                              
  INCOME TAXES                            37,490       29,035        62,408       66,231       52,012    
                                                                                                         
PROVISION FOR INCOME TAXES (Note 11)      14,645       11,346        24,387       25,876       19,433    
                                        --------     --------      --------     --------     --------    
                                                                                                         
                                                                                                         
NET INCOME                              $ 22,845     $ 17,689      $ 38,021     $ 40,355     $ 32,579    
                                        ========     ========      ========     ========     ========    
</TABLE>


See accompanying notes to consolidated financial statements.

                                       3

<PAGE>   4
PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION

<TABLE>
<CAPTION>
                                                                                                  DECEMBER 31,               
                                                                         JUNE 30,         --------------------------  
                                                                          1998               1997           1996      
                                                                        (Unaudited)                                   
ASSETS                                                                       (In thousands, except share data)
<S>                                                                  <C>               <C>              <C>          
CURRENT ASSETS:                                                                                                       
  Trade accounts receivable (less allowance for                                                                       
    doubtful accounts of $871, $785, and $991)                          $  50,863         $  50,880      $  47,700    
  Program rights                                                            3,054             7,866          8,452    
  Prepaid expenses and other                                                1,306             1,260          1,277    
                                                                        ---------         ---------      ---------    
              Total current assets                                         55,223            60,006         57,429    
                                                                        ---------         ---------      ---------    
                                                                                                                      
PROPERTIES:                                                                                                           
  Land                                                                     10,069            10,163          9,342    
  Buildings                                                                44,881            44,769         43,827    
  Machinery and equipment                                                 137,250           135,629        125,806    
  Construction in progress                                                  5,794             3,282          1,735    
                                                                        ---------         ---------      ---------    
              Total                                                       197,994           193,843        180,710    
  Less accumulated depreciation                                           113,922           106,826         91,816    
                                                                        ---------         ---------      ---------    
              Properties - net                                             84,072            87,017         88,894    
                                                                        ---------         ---------      ---------    
                                                                                                                      
INTANGIBLE AND OTHER ASSETS:                                                                                          
  Intangible assets - net of amortization (Note 6)                         98,670           102,493        107,934    
  Other                                                                     7,904             7,172          6,021    
                                                                        ---------         ---------      ---------    
              Total intangible and other assets                           106,574           109,665        113,955    
                                                                        ---------         ---------      ---------    
                                                                                                                      
                   TOTAL                                                $ 245,869         $ 256,688      $ 260,278    
                                                                        =========         =========      =========    
                                                                                                                      
LIABILITIES AND STOCKHOLDER'S EQUITY                                                                                  
                                                                                                                      
CURRENT LIABILITIES:                                                                                                  
  Trade accounts payable                                                $   4,113         $   3,966      $   3,724    
  Current portion of long-term debt (Note 7)                               12,705            12,705         14,705    
  Salaries, wages and commissions                                           4,053             4,709          4,806    
  Interest payable                                                          5,640             5,677          7,177    
  Program contracts payable                                                 2,728             7,907          8,916    
  Other                                                                     2,169             1,551          1,698    
                                                                        ---------         ---------      ---------    
              Total current liabilities                                    31,408            36,515         41,026    
                                                                        ---------         ---------      ---------    
                                                                                                                      
LONG-TERM DEBT (Note 7)                                                   172,500           172,705        235,410    
                                                                        ---------         ---------      ---------    
                                                                                                                      
PENSION OBLIGATIONS (Note 8)                                                6,242             5,544          4,149    
                                                                        ---------         ---------      ---------    
                                                                                                                      
POSTRETIREMENT BENEFIT OBLIGATIONS (Note 9)                                 2,659             2,556          2,618    
                                                                        ---------         ---------      ---------    
                                                                                                                      
OTHER LONG-TERM LIABILITIES                                                 2,522             3,299          5,842    
                                                                        ---------         ---------      ---------    
                                                                                                                      
COMMITMENTS AND CONTINGENCIES (Note 12)                                                                               
                                                                                                                      
STOCKHOLDER'S EQUITY (DEFICIT):                                                                                                 
  Common stock, $100 par value; 1,000 shares authorized;                                                              
    issued - 100 shares                                                        10                10             10    
  Additional paid-in capital                                               11,924            11,924         11,924    
  Retained earnings                                                       104,454            81,609         43,588    
  Intercompany balance (Note 4)                                           (85,850)          (57,474)       (84,289)   
                                                                        ---------         ---------      ---------    
               Total stockholder's equity (deficit)                        30,538            36,069        (28,767)   
                                                                        ---------         ---------      ---------    
                                                                                                                      
                   TOTAL                                                $ 245,869         $ 256,688      $ 260,278    
                                                                        =========         =========      =========    
</TABLE>


See accompanying notes to consolidated financial statements 

                                        4

<PAGE>   5



PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED CASH FLOWS

<TABLE>
<CAPTION>
                                                                 SIX MONTHS ENDED                                                 
                                                                     JUNE 30,                     YEARS ENDED DECEMBER 31,        
                                                             -----------------------         -----------------------------------  
                                                                1998          1997             1997         1996         1995     
                                                                    (Unaudited)                                             
                                                                                      (In thousands)
<S>                                                            <C>          <C>              <C>          <C>          <C>        
        CASH FLOWS FROM OPERATING ACTIVITIES:                                                                                     
          Net income                                           $ 22,845     $ 17,689         $ 38,021     $ 40,355     $ 32,579   
          Adjustments to reconcile net income to net cash                                                                         
            provided by operating activities:                                                                                     
            Depreciation                                          7,157        7,817           15,709       14,811       15,191   
            Amortization                                          3,894        3,867            7,738        7,631        7,652   
            Deferred income taxes                                  (659)        (654)          (2,039)        (844)      (1,506)  
            Gain on sale of assets                                                                            (421)               
            Changes in assets and liabilities which                                                                               
                provided (used) cash:                                                                                             
                Trade accounts receivable                            17         (839)          (3,180)      (5,658)      (3,014)  
                Other assets                                       (164)          24             (386)        (597)         414   
                Trade accounts payable and other liabilities        867         (394)            (356)       4,751        1,608   
                                                               --------     --------         --------     --------     --------   
                                                                                                                                  
        NET CASH PROVIDED BY OPERATING ACTIVITIES                33,957       27,510           55,507       60,028       52,924   
                                                               --------     --------         --------     --------     --------   
                                                                                                                                  
        CASH FLOWS FROM INVESTING ACTIVITIES:                                                                                     
          Capital expenditures                                   (4,376)      (5,540)         (12,976)     (11,354)     (16,307)  
          Purchase of broadcast assets                                        (1,849)          (3,141)      (5,187)      
          Investment in limited partnership                      (1,000)      (1,500)          (1,500)      (1,750)      (1,750)  
          Sale of assets                                                                                     1,999       
                                                               --------     --------         --------     --------     --------   
                                                                                                                                  
        NET CASH USED IN INVESTING ACTIVITIES                    (5,376)      (8,889)         (17,617)     (16,292)     (18,057)  
                                                               --------     --------         --------     --------     --------   
                                                                                                                                  
        CASH FLOWS FROM FINANCING ACTIVITIES:                                                                                     
          Proceeds from issuance of long-term debt                                                         135,000                
          Repayments of long-term debt                             (205)     (26,705)         (64,705)     (15,205)     (14,250)  
          Net transactions with Pulitzer Publishing Company     (28,376)       8,084           26,815     (163,531)     (20,617)  
                                                               --------     --------         --------     --------     --------   
                                                                                                                                  
        NET CASH USED IN FINANCING ACTIVITIES                   (28,581)     (18,621)         (37,890)     (43,736)     (34,867)  
                                                               --------     --------         --------     --------     --------   
                                                                                                                                  
        NET INCREASE IN CASH                                   $     --     $     --         $     --     $     --     $     --   
                                                               ========     ========         ========     ========     ========   
                                                                                                                                  
        SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:                                                                         
                                                                                                                                  
          Cash paid during the period for interest             $  6,872     $  9,513         $ 17,469     $  9,716     $ 10,147   
</TABLE>


See accompanying notes to consolidated financial statements.

                                       5

<PAGE>   6



PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED STOCKHOLDER'S EQUITY (DEFICIT)

<TABLE>
<CAPTION>
                                    Shares                                      (In thousands)
                                  ------------     -------------------------------------------------------------------------------
                                                                     Additional                                          Total
                                     Common           Common           Paid-in        Retained      Intercompany     Stockholder's
                                     Stock            Stock            Capital        Earnings         Balance      Equity (Deficit)
                                  ------------     ------------     ------------    ------------    ------------    ----------------
<S>                               <C>              <C>              <C>             <C>             <C>            <C>    
Balances at January 1, 1995                100     $         10     $     11,924    $     43,588    $     26,925     $     82,447

Net Income                                                                                32,579                           32,579

Dividends declared                                                                       (32,579)         32,579

Net transactions with Pulitzer
    Publishing Company                                                                                   (20,617)         (20,617)
                                  ------------     ------------     ------------    ------------    ------------     ------------

Balances at December 31, 1995              100               10           11,924          43,588          38,887           94,409

Net Income                                                                                40,355                           40,355

Dividends declared                                                                       (40,355)         40,355

Net transactions with Pulitzer
    Publishing Company                                                                                  (163,531)        (163,531)
                                  ------------     ------------     ------------    ------------    ------------     ------------

Balances at December 31, 1996              100               10           11,924          43,588         (84,289)         (28,767)

Net Income                                                                                38,021                           38,021

Net transactions with Pulitzer
    Publishing Company                                                                                    26,815           26,815
                                  ------------     ------------     ------------    ------------    ------------     ------------

Balances at December 31, 1997              100               10           11,924          81,609         (57,474)          36,069


Net Income (unaudited)                                                                    22,845                           22,845

Net transactions with Pulitzer
    Publishing Company (unaudited)                                                                       (28,376)         (28,376)
                                  ------------     ------------     ------------    ------------    ------------     ------------

Balances at June 30, 1998 
(unaudited)                                100     $         10     $     11,924    $    104,454    $    (85,850)    $     30,538
                                  ============     ============     ============    ============    ============     ============
</TABLE>


See accompanying notes to consolidated financial statements.

                                       6

<PAGE>   7



PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.  BASIS OF PRESENTATION

On May 25, 1998, Pulitzer Publishing Company (the "Company" or "Pulitzer"),
Pulitzer Inc., (a newly-organized wholly-owned subsidiary of the Company
("Newco")), and Hearst-Argyle Television, Inc. ("Hearst-Argyle") entered into an
Agreement and Plan of Merger (the "Merger Agreement") pursuant to which
Hearst-Argyle will acquire the Company's Broadcasting Business (see Note 2) (the
"Merger"). Prior to the Spin-off (as defined below), the Company intends to
borrow $700 million, which may be secured by the assets of the Broadcasting
Business. Out of the proceeds of this new debt, the Company will pay the
existing Company debt (see Note 7) and any costs arising as a result of the
Merger and related transactions. Prior to the Merger, the balance of the
proceeds of this new debt, together with the Company's publishing assets and
liabilities, will be contributed by the Company to Newco pursuant to a
Contribution and Assumption Agreement (the "Contribution"). Pursuant to the
Merger Agreement, Hearst-Argyle will assume the new debt following the
consummation of the Spin-off and Merger.

Immediately following the Contribution, the Company will distribute to each
holder of Company Common Stock one fully-paid and nonassessable share of Newco
Common Stock for each share of Company Common Stock held and to each holder of
Company Class B Common Stock one fully-paid and nonassessable share of Newco
Class B Common Stock for each share of Company Class B Common Stock held (the
"Distribution"). The Contribution and Distribution collectively constitute the
"Spin-off."

The Company's obligation to consummate the Spin-off and the Merger is subject to
the fulfillment of various regulatory approvals and approval by the stockholders
of both the Company and Hearst-Argyle. The controlling stockholders of both
Hearst-Argyle and the Company have agreed to vote in favor of the Merger and
related transactions. The Spin-off and Merger are anticipated to be completed by
year-end 1998.

Following the consummation of the Spin-off and Merger, Newco will be engaged
primarily in the business of newspaper publishing. For financial reporting
purposes, Newco is the continuing stockholder interest and will retain the
Pulitzer name.

2.  BROADCASTING BUSINESS

Pulitzer Broadcasting Company, a wholly-owned subsidiary of the Company, and
its wholly-owned subsidiaries, WESH Television, Inc.; WDSU Television, Inc.;
and KCCI Television, Inc.; (collectively "Broadcasting" or "Broadcasting
Business"), own and operate nine network-affiliated television stations and
five radio stations. Broadcasting's television properties represent market
sizes from Omaha, Nebraska to Orlando, Florida and include operations in the
northeast, southeast, midwest and southwest. Three of Broadcasting's five radio
stations, representing the significant portion of its radio operations, are
located in Phoenix, Arizona.

3.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Consolidation - The consolidated financial statements include the
accounts of Broadcasting.  All significant intercompany transactions have been
eliminated from the consolidated financial statements.

Fiscal Year - Broadcasting's fiscal year ends on the last Sunday of the
calendar year, which in 1995 resulted in a 14-week fourth quarter and a 53-week
year. In 1997 and 1996, the fourth quarter was 13 weeks and the year was 52
weeks. Broadcasting's six-month periods ended June 30, 1998 and 1997 end on the 
last Sunday coincident with or prior to June 30.  For ease of presentation,
Broadcasting has used December 31 as the year-end and June 30 as the six-month
period end.

Program Rights - Program rights represent license agreements for the right to
broadcast programs over license periods which generally run from one to five
years. The total cost of each agreement is recorded as an asset and liability
when the license period begins and the program is available for broadcast.


                                       7
<PAGE>   8

Program rights covering periods greater than one year are amortized over the
license period using an accelerated method as the programs are broadcast. In
the event that a determination is made that programs will not be used prior to
the expiration of the license agreement, unamortized amounts are then charged
to operations. Payments are made in installments as provided for in the license
agreements. Program rights expected to be amortized in the succeeding year and
payments due within one year are classified as current assets and current
liabilities, respectively.

Property and Depreciation - Property is recorded at cost. Depreciation is
computed using the straight-line method over the estimated useful lives of the
individual assets. Buildings are depreciated over 30 to 35 years and all other
property over lives ranging from 3 to 15 years.

Intangible Assets - Intangibles consisting of goodwill, FCC licenses and network
affiliations acquired subsequent to the effective date of Accounting Principles
Board Opinion No. 17 ("Opinion No. 17") are being amortized over lives of either
15 or 40 years while all other intangible assets are being amortized over lives
ranging from 8 to 21 years. Intangibles in the amount of $1,520,000, related to
acquisitions prior to the effective date of Opinion No. 17, are not being
amortized because, in the opinion of management, their value is of
undeterminable duration.

Long-Lived Assets - The Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to Be Disposed Of, in March 1995.
This statement became effective for Broadcasting's 1996 fiscal year. The general
requirements of this statement are applicable to the properties and intangible
assets of Broadcasting and require impairment to be considered whenever events
or changes in circumstances indicate that the carrying amount of an asset may
not be recoverable. Management periodically evaluates the recoverability
of long-lived assets by reviewing the current and projected cash flows of each
of its properties. If a permanent impairment is deemed to exist, any write-down
would be charged to operations. For the periods presented, there has been no
impairment.

Postretirement Benefit Plans - Broadcasting provides retiree medical and life
insurance benefits under varying postretirement plans at several of its
operating locations. Broadcasting's liability and related expense for benefits
under the postretirement plans are recorded over the service period of active
employees based upon annual actuarial calculations. All of Broadcasting's
postretirement benefits are funded on a pay-as-you-go basis.

Income Taxes - Broadcasting's financial results are included in Pulitzer's
consolidated federal income tax return. The tax provisions included in the
consolidated financial statements were computed as if Broadcasting was a
separate company. Deferred tax assets and liabilities are recorded for the
expected future tax consequences of events that have been included in either
financial statements or tax returns. Under this asset and liability approach,
deferred tax assets and liabilities are determined based on temporary
differences between the financial statement and tax bases of assets and
liabilities by applying enacted statutory tax rates applicable to future years
in which the differences are expected to reverse.

Stock-Based Compensation Plans - Effective January 1, 1996, Broadcasting
adopted the disclosure requirements of Statement of Financial Accounting
Standards No. 123 ("SFAS 123"), Accounting for Stock-Based Compensation.  The
new standard defines a fair value method of accounting for stock options
and similar equity instruments.  Under the fair value method, compensation cost
is measured at the grant date based on the fair value of the award and is
recognized over the service period, which is usually the vesting period. 
Pursuant to the new standard, companies are encouraged, but not required, to
adopt the fair value method of accounting for employee stock-based
transactions.  Companies are also permitted to  continue to account for such
transactions under Accounting Principles Board Opinion No. 25 ("APB 25"),
Accounting for Stock Issued to Employees, but are required to disclose  pro
forma net income and, if presented, earnings per share as if the company had
applied the new method of accounting. The accounting requirements of the new
method are effective for all employee awards granted after the beginning of the
fiscal year of adoption, whereas the disclosure requirements apply to all
awards granted subsequent to December 31, 1994.  Broadcasting continues to
recognize and measure compensation for its participation in the Pulitzer 
restricted stock option plans in accordance with the existing provisions of 
APB 25.

Comprehensive Income - Effective January 1, 1998, Broadcasting adopted
Statement of Financial Accounting Standards No. 130, Reporting Comprehensive
Income, with no effect on Broadcasting's financial statements for the
six-month periods ended June 30, 1998 and 1997.

Dividends - Dividends, when declared, are recorded in the "Intercompany
Balance" in the Statements of Consolidated Financial Position.  The payment and
amount of future dividends remains within the discretion of the Board of
Directors.  No dividends were declared for the six-month period ended June 30,
1998 or the year ended December 31, 1997.

Use of Management Estimates - The preparation of financial statements in
conformity with generally accepted accounting principles requires that
management make certain estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements. The reported amounts of
revenues and expenses during the reporting period may also be affected by the
estimates and assumptions management is required to make. Actual results may
differ from those estimates.

Unaudited Interim Financial Information - In the opinion of management, the
accompanying unaudited interim financial information contains all adjustments,
consisting only of normal recurring adjustments, necessary to present fairly
Broadcasting's financial position as of June 30, 1998 and 1997.  These
financial statements should be read in conjunction with Pulitzer's consolidated
financial statements and related notes thereto included as Exhibit 99-1 to this
Current Report on Form 8-K.  Results of operations for interim periods are not
necessarily indicative of results to be expected for the full year.

4.  TRANSACTIONS WITH PULITZER

Cash - The Statements of Consolidated Financial Position exclude all cash and
have reflected current payables for income taxes and other items, to the extent 
paid by Pulitzer, in the intercompany balance.

Long-term Debt - Pulitzer's long-term debt balances and related interest expense
have been allocated to Broadcasting and are included in the consolidated
financial statements herein. This allocation to Broadcasting is consistent with
the terms of the Merger Agreement discussed in Note 1.

Intercompany Balance - Balance reflects the net transactions with Pulitzer,
which are not expected to be repaid.

                                       8

<PAGE>   9

Pension Plans - Pulitzer sponsors various noncontributory pension plans which
cover substantially all of the Broadcasting employees. Benefits under the plans
are generally based on salary and years of service. The liability and related
expense for benefits under the plans are recorded over the service period of
active employees based upon annual actuarial calculations. Annual pension
expense for the pension plans is allocated to Broadcasting based upon payroll
expense for Broadcasting employees. Plan funding strategies are influenced by
tax regulations. Plan assets consist primarily of government bonds and corporate
equity securities.

Corporate Expenses - Broadcasting benefits from certain services provided by
Pulitzer including financial, legal, tax, employee benefit department, corporate
communications, and internal audit. These corporate costs have been allocated to
Broadcasting using a variety of factors, including revenues, property, and
payroll. Management believes that the methods of allocating costs to
Broadcasting are reasonable. Broadcasting's allocation of these costs were
$3,701,000, $3,857,000 and $3,752,000 in the years ended December 31, 1997, 
1996, and 1995, respectively and $1,880,000 (unaudited) and $1,908,000
(unaudited) for the six months ended June 30, 1998 and 1997, respectively. 
These costs are included within the Statements of Consolidated Income.

5.  ACQUISITION OF PROPERTIES

In June 1997, Broadcasting acquired in a purchase transaction the assets of an
AM radio station in Louisville, Kentucky for approximately $1,897,000. In August
1997, Broadcasting acquired in a purchase transaction the assets of an AM radio
station in Kernersville, North Carolina for approximately $1,244,000.

In December 1996, Broadcasting acquired in a purchase transaction the assets of
an AM radio station in Phoenix, Arizona for approximately $5,187,000.

During 1995, 1996, 1997 and 1998, Broadcasting made cumulative capital
contributions of $6,000,000 for a limited partnership investment in the Major
League Baseball Franchise located in Phoenix, Arizona. The investment is
included in other non-current assets in the Statements of Consolidated Financial
Position.

6.  INTANGIBLE ASSETS

Intangible assets consist of the following:

<TABLE>
<CAPTION>
                                                             December 31,      
                                         June 30,       ---------------------   
                                           1998            1997        1996    
                                        (Unaudited)                          
                                                            (In thousands)
<S>                                       <C>            <C>          <C>      
FCC licenses and network affiliations     $114,403       $114,376     $112,162 
Goodwill                                     6,960          6,960        6,960 
Other                                       33,696         33,696       33,696 
                                          --------       --------     -------- 
                                                                  
                         Total            $155,059        155,032      152,818 
Less accumulated amortization               56,389         52,539       44,884 
                                          --------       --------     -------- 
                                                                  
Total intangible assets - net             $ 98,670       $102,493     $107,934  
                                          ========       ========     ========  
</TABLE>                                                          

                                       9

<PAGE>   10


7.  LONG-TERM DEBT
Long-term debt of Pulitzer allocated to Broadcasting consists of the following:

<TABLE>
<CAPTION>
                                                                           December 31,                
                                              June 30              ----------------------------    
                                               1998                    1997            1996       
                                            (Unaudited)                                                                  
                                                                 (In thousands)   
<S>                                         <C>                    <C>             <C>              
    Credit Agreement                        $       --             $         --    $     50,000    
    Senior notes maturing in substantially                                     
      equal annual installments:                                              
      8.8% due through 1997                                                              14,500    
      6.76% due 1998-2001                       50,000                   50,000          50,000    
      7.22% due 2002-2005                       50,000                   50,000          50,000    
      7.86% due 2001-2008                       85,000                   85,000          85,000    
    Other                                          205                      410             615    
                                          ------------             ------------    ------------    
                                                                              
              Total                            185,205                  185,410         250,115    
    Less current portion                        12,705                   12,705          14,705    
                                          ------------             ------------    ------------    
                                                                              
    Total long-term debt                  $    172,500             $    172,705    $    235,410    
                                          ============             ============    ============    
</TABLE>                                                                      

Pulitzer's fixed-rate senior note borrowings are with The Prudential Insurance
Company of America ("Prudential"). The Senior Note Agreements with Prudential
provide for the payment of certain fees, depending on current interest rates and
remaining years to maturity, in the event of repayment prior to the notes'
scheduled maturity dates (as anticipated by the Spin-off and Merger discussed in
Note 1).

The credit agreement with The First National Bank of Chicago, as Agent, for a
group of lenders ("FNBC"), provides for a $50,000,000 variable rate revolving
credit facility ("Credit Agreement"). Loans may be borrowed, repaid and
reborrowed by Pulitzer until the Credit Agreement terminates on July 2, 2001.
Pulitzer has the option to repay any borrowings and terminate the Credit
Agreement, without penalty, prior to its scheduled maturity. As of 
December 31, 1997 and June 30, 1998, Pulitzer had no borrowings under the
Credit Agreement.

The Credit Agreement allows Pulitzer to elect an interest rate with respect to
each borrowing under the facility equal to a daily floating rate or the
Eurodollar rate plus 0.225 percent. As of December 31, 1996, the interest rate
on the Credit Agreement borrowings with FNBC was 5.875 percent.

The terms of the various senior note agreements contain certain covenants and
conditions including the maintenance of cash flow and various other financial
ratios, limitations on the incurrence of other debt and limitations on the
amount of restricted payments (which generally includes dividends, stock
purchases and redemptions).

Under the terms of the most restrictive borrowing covenants, in general,
Pulitzer may pay annual dividends not to exceed the sum of $10,000,000, plus 75%
of consolidated net earnings commencing January 1, 1993, less the sum of all
dividends paid or declared and redemptions in excess of sales of Pulitzer stock
after December 31, 1992. 

                                       10

<PAGE>   11



Approximate annual maturities of long-term debt for the five years subsequent to
December 31, 1997 are as follows:

<TABLE>
<CAPTION>
    Fiscal Year (In thousands):
      <S>                                                     <C>    
      1998                                                    $   12,705
      1999                                                        12,705
      2000                                                        12,500
      2001                                                        23,125
      2002                                                        23,125
      Thereafter                                                 101,250
                                                              ----------
    Total                                                     $  185,410
                                                              ==========
</TABLE>

8.  PENSION PLANS

Pulitzer sponsors two defined benefit pension plans in which Broadcasting
employees may be eligible to participate. No detailed information regarding the
funded status of the plans and components of net periodic pension cost, as it
relates to Broadcasting is available. The pension cost components for the
pension plans are as follows:

<TABLE>
<CAPTION>
                                                                Years Ended December 31,
                                                    ----------------------------------------------
                                                         1997             1996             1995
                                                                      (In thousands)
<S>                                                 <C>              <C>              <C>         
Service cost for benefits earned during the year    $      2,272     $      2,215     $      1,929
Interest cost on projected benefit obligation              3,531            3,046            2,849
Actual return on plan assets                              (7,210)          (4,225)          (5,364)
Net amortization and deferrals                             4,218            1,867            3,577
                                                    ------------     ------------     ------------

Net periodic pension cost                           $      2,811     $      2,903     $      2,991
                                                    ============     ============     ============
</TABLE>

The portion of net periodic pension cost allocated, based on payroll costs, to 
Broadcasting's active employees and included in the Statements of Consolidated
Income amounted to approximately $1,395,000, $1,474,000 and $1,540,000 for
1997, 1996 and 1995, respectively, and for the six months ended June 30, 1998
and 1997 was approximately $698,000 (unaudited) and $735,000 (unaudited),
respectively.  Pursuant to the Merger Agreement, Broadcasting will retain the
ongoing  liabilities related to its active employees. Future pension costs for  
Broadcasting after the Spin-off are likely to be different when compared to 
allocated historical amounts.

The funded status of the Pension Plans is as follows:

<TABLE>
<CAPTION>
                                                       December 31, 1997           December 31, 1996
                                                   --------------------------  --------------------------
                                                   Accumulated     Assets      Accumulated     Assets
                                                    Benefits       Exceed       Benefits       Exceed
                                                     Exceed      Accumulated     Exceed      Accumulated
                                                     Assets       Benefits       Assets       Benefits
                                                                       (In thousands)
<S>                                                 <C>           <C>          <C>           <C>     
Actuarial present value of:
    Vested benefit obligation                       $  9,906      $ 39,699     $  8,307      $ 33,472
                                                    ========      ========     ========      ========

    Accumulated benefit obligation                  $  9,979      $ 40,341     $  8,343      $ 33,983
                                                    ========      ========     ========      ========

Projected benefit obligation                        $ 11,472      $ 43,826     $ 10,251      $ 37,209
Plan assets at fair value                                           43,495                     37,349
                                                    --------      --------     --------      --------

Plan assets less than (greater than) projected
    benefit obligation                                11,472           331       10,251          (140)
Unrecognized transition asset (obligation), net         (960)          104       (1,137)          125
Unrecognized net gain (loss)                          (1,237)        4,751         (812)        3,512
Unrecognized prior service cost (credits)                (35)          224          (40)          252
Additional minimum liability                             739                         81
                                                    --------      --------     --------      --------
Pension obligations                                 $  9,979      $  5,410     $  8,343      $  3,749
                                                    ========      ========     ========      ========
</TABLE>

                                       11
<PAGE>   12

The portion of pension obligations allocated to Broadcasting employees and
included in the Statements of Consolidated Financial Position amounted to
$5,544,000 and $4,149,000 as of December 31, 1997 and 1996, respectively. As of
the date of the Merger, actuarial calculations will be performed to separate
Broadcasting active employees from the pension plans. Future pension obligations
for Broadcasting, computed in separate actuarial calculations, are likely to be
different when compared to the allocated historical amounts.

The projected benefit obligation was determined using assumed discount rates of
7%, and 7.5% and  7.25% at December 31, 1997, 1996 and 1995, respectively. The 
expected long-term rate of return on plan assets was 8.5% for 1997, 1996 and 
1995. For those plans that pay benefits based on final compensation levels, 
the actuarial assumptions for overall annual rate of increase in future salary 
levels was 4.5% for 1997 and 5% for both 1996 and 1995.

Pulitzer sponsors an employee savings plan under Section 401(k) of the Internal
Revenue Code which covers substantially all Broadcasting employees. Employer
contributions for Broadcasting employees amounted to approximately $698,000,
$626,000 and $509,000 for the years ended December 31, 1997, 1996 and 1995, 
respectively, and $358,000 (unaudited) and $352,000 (unaudited) for the
six-month periods ended June 30, 1998 and 1997, respectively.

9.  POSTRETIREMENT BENEFITS

Broadcasting will retain the postretirement obligation and costs related to its
active employees immediately following the Merger. The net periodic
postretirement benefit cost components for Broadcasting active employees are as
follows:

<TABLE>
<CAPTION>
                                                            Years Ended December 31,
                                                      ----------------------------------
                                                        1997           1996       1995
                                                                  (In thousands)
<S>                                                   <C>          <C>          <C>     
Service cost (for benefits earned during the year)    $    131     $    118     $    128
Interest cost on accumulated postretirement
    benefit obligation                                     139          151          185
Net amortization, deferrals and other components           (74)         (72)         (56)
                                                      --------     --------     --------

Net periodic postretirement benefit cost              $    196     $    197     $    257
                                                      ========     ========     ========
</TABLE>

The status of Broadcasting's postretirement benefit plans related to active
employees is as follows:

<TABLE>
<CAPTION>
                                                     December 31,
                                                  -----------------
                                                   1997       1996
                                                    (In thousands)

<S>                                               <C>        <C>   
Actives eligible to retire                        $  774     $  784
Other actives                                      1,142      1,073
                                                  ------     ------
Accumulated postretirement benefit obligation      1,916      1,857

Unrecognized prior service gain                      192        233
Unrecognized net gain                                448        528
                                                  ------     ------

Accrued postretirement benefit cost               $2,556     $2,618
                                                  ======     ======
</TABLE>

For 1997 and 1996 measurement purposes, health care cost trend rates of 9%, 7%
and 5% were assumed for indemnity plans, PPO plans and HMO plans, respectively.
For 1997, these rates were assumed to decrease gradually to 5% through the year
2010 and remain at that level thereafter. For 1996, the indemnity and PPO rates
were assumed to decrease gradually to 5.5% through the year 2010 and remain at
that level thereafter. 

                                       12
<PAGE>   13

Administrative costs related to indemnity plans were assumed to increase at a
constant annual rate of 6% for 1997, 1996 and 1995. The assumed discount rate
used in estimating the accumulated postretirement benefit obligation was 7%, 
7.5% and 8% for 1997, 1996 and 1995, respectively.

10.  COMMON STOCK PLANS

Broadcasting participates in the Company's stock-based compensation plans which
are summarized as follows:  The Pulitzer Publishing Company 1994 Stock Option
Plan, adopted May 11, 1994, (the "1994 Plan"), replaced the Pulitzer Publishing
Company 1986 Employee Stock Option Plan (the "1986 Plan"). The 1994 Plan 
provides for the issuance to key employees and outside directors of incentive 
stock options to purchase up to a maximum of 2,500,000 shares of common stock. 
The issuance of all other options will be administered by the Compensation 
Committee of the Board of Directors, subject to the 1994 Plan's terms and 
conditions. Specifically, the exercise price per share may not be less than 
the fair market value of a share of common stock at the date of grant. In 
addition, exercise periods my not exceed ten years and the minimum vesting 
period is established at six months from the date of grant. Option awards to 
an individual employee may not exceed 250,000 shares in a calendar year.

Prior to 1994, the Company issued incentive stock options to key employees
under the 1986 Plan. As provided by the 1986 Plan, certain option awards were
granted with tandem stock appreciation rights which allow the employee to elect
an alternative payment equal to the appreciation of the stock value instead of
exercising the option. Outstanding options issued under the 1986 Plan have an
exercise term of ten years from the date of grant and vest in equal
installments over a three-year period.

As required by SFAS 123, Broadcasting has estimated the fair value of its
option grants since December 31, 1994 by using the binomial options pricing
model with the following assumptions:

                                                    Years Ended December 31,
                                                  -----------------------------
                                                   1997         1996      1995

Expected Life (years)                                7            7         7

Risk-free interest rate                            5.8%         6.4%      5.7%

Volatility                                        23.6%        22.5%     19.6%

Dividend yield                                     1.1%         1.2%      1.3%

As discussed in Note 1, Broadcasting accounts for stock option grants in
accordance with APB 25, resulting in the recognition of no compensation expense
in the Statements of Consolidated Income. Had compensation expense been computed
on the fair value of the option awards at their grant date, consistent with the
provisions of SFAS 123, Broadcasting's net income would have been reduced to the
pro forma amounts below:

                                                    Years Ended December 31,
                                                  -----------------------------
                                                   1997         1996      1995
Net Income:
  As reported                                     $38,021      $40,355   $32,579

  Pro forma                                        37,333       40,045    32,572

Because the provisions of SFAS 123 have not been applied to options granted
prior to January 1, 1995, the pro forma compensation cost may not be
representative of compensation cost to be incurred on a pro forma basis in
future years.

Broadcasting also participates in the Pulitzer Publishing Company 1997 Employee 
Stock Purchase Plan, adopted April 24, 1997 (the "Plan"). The Plan allows
eligible employees to authorize payroll deductions for the quarterly purchase
of the Company's common stock at a price generally equal to 85 percent of the
common stock's fair market value at the end of each quarter. The Plan began
operations as of July 1, 1997. In general, other than Michael E. Pulitzer, all
employees of the Company and its subsidiaries are eligible to participate in
the Plan after completing at least one year of service. Subject to appropiate
adjustment for stock splits and other capital changes, the Company may sell a
total of 500,000 shares of its common stock under the Plan. Shares sold under
the Plan may be authorized and unissued or held by the Company in its treasury.
The Company may purchase shares for resale under the Plan.

<PAGE>   14

11.  INCOME TAXES

During 1995, a state tax examination was settled favorably resulting in a
reduction of income tax expense of approximately $900,000. Provisions for income
taxes (benefits) consist of the following:

<TABLE>
<CAPTION>
                              Years Ended December 31,
                        ------------------------------------
                          1997          1996          1995
                                   (In thousands)
<S>                     <C>           <C>           <C>     
Current:
    Federal             $ 22,329      $ 22,818      $ 19,066
    State and local        4,097         3,902         1,873

Deferred:
    Federal               (1,723)         (721)       (1,315)
    State and local         (316)         (123)         (191)
                        --------      --------      --------

          Total         $ 24,387      $ 25,876      $ 19,433
                        ========      ========      ========
</TABLE>

Factors causing the effective tax rate to differ from the statutory Federal
income tax rate are as follows:

<TABLE>
<CAPTION>
                                                       Years Ended December 31,
                                                       ------------------------
                                                       1997     1996      1995
<S>                                                      <C>      <C>       <C>
Statutory rate                                           35%      35%       35%
Favorable resolution of prior year state tax issue                          (2)
State and local income taxes, net of U.S. Federal
    income tax benefit                                    4        4         4
                                                       ----     ----      ----

          Effective rate                                 39%      39%       37%
                                                       ====     ====      ====
</TABLE>

Broadcasting's deferred tax assets and liabilities, net, are included in "Other
Long-Term Liabilities" in the Statements of Consolidated Financial Position and
consist of the following:

<TABLE>
<CAPTION>
                                          December 31,
                                       -----------------
                                        1997       1996
                                         (In thousands)
<S>                                    <C>        <C>   
Deferred tax assets:
    Pensions and employee benefits     $3,268     $2,557
    Postretirement benefit costs        1,000      1,024
    Other                                 554        681
                                       ------     ------
          Total                         4,822      4,262
                                       ------     ------

Deferred tax liabilities:
    Depreciation                        6,318      6,471
    Amortization                          477      1,803
                                       ------     ------
          Total                         6,795      8,274
                                       ------     ------

Net deferred tax liability             $1,973     $4,012
                                       ======     ======
</TABLE>

12.  COMMITMENTS AND CONTINGENCIES

At June 30, 1998 and December 31, 1997, Broadcasting and its subsidiaries had
construction and equipment commitments of approximately $2,347,000 (unaudited)
and $4,559,000, respectively, and commitments for program contracts payable and
license fees of approximately $29,672,000 (unaudited) and $30,025,000, 
respectively.

                                       13

<PAGE>   15



Broadcasting and its subsidiaries are defendants in a number of lawsuits, some
of which claim substantial amounts. While the results of litigation cannot be   
predicted, management believes the ultimate outcome of such litigation will
not have a material adverse effect on  the consolidated financial statements of
Broadcasting and its subsidiaries.

13.  FAIR VALUE OF FINANCIAL INSTRUMENTS

Broadcasting has estimated the following fair value amounts for its financial
instruments using available market information and appropriate valuation
methodologies. However, considerable judgment is required in interpreting market
data to develop the estimates of fair value. Accordingly, the estimates
presented herein are not necessarily indicative of the amounts that Broadcasting
could realize in a current market exchange. The use of different market
assumptions and/or estimation methodologies may have a material effect on the
estimated fair value amounts.

Accounts Receivable, Accounts Payable and Program Contracts Payable - The
carrying amounts of these items are a reasonable estimate of their fair value.

Long-Term Debt - Interest rates that are currently available to Pulitzer for
issuance of debt with similar terms and remaining maturities are used to
estimate fair value. The fair value estimates of long-term debt as of June 30,
1998, December 31, 1997 and December 31, 1996 were $200,378,000 (unaudited), 
$195,969,000 and $259,958,000, respectively.

The fair value estimates presented herein are based on pertinent information
available to management as of June 30, 1998, December 31, 1997 and December 31,
1996. Although management is not aware of any facts that would significantly
affect the estimated fair value amounts, such amounts have not been
comprehensively revalued for purposes of these financial statements since that
date, and current estimates of fair value may differ from the amounts presented
herein.

14.  QUARTERLY FINANCIAL DATA (UNAUDITED)

Broadcasting's operating results for the six months ended June 30, 1998 and for
the years ended December 31, 1997 and 1996 by quarters are as follows:

<TABLE>
<CAPTION>
                                            First       Second      Third       Fourth
                                           Quarter      Quarter    Quarter      Quarter      Total
                                          -----------------------------------------------------------
                                                                (In thousands)
<S>                                         <C>          <C>        <C>         <C>         <C>     
OPERATING REVENUES - NET:
    1998                                    $53,170      $66,603    $     --    $     --    $119,773

    1997                                     50,171       61,093      53,738      62,014     227,016

    1996                                     49,517       59,053      54,048      62,374     224,992

NET INCOME:
    1998                                      7,594       15,251                              22,845

    1997                                      5,688       12,001       7,778      12,554      38,021

    1996                                      7,166       12,758       8,267      12,164      40,355
</TABLE>



                                   * * * * * *




                                       14

<PAGE>   16


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS


         Statements in this Report on Form 8-K concerning Broadcasting's
business outlook or future economic performance; anticipated profitability,
revenues, expenses or other financial items, together with other statements that
are not historical facts, are "forward-looking statements" as that term is
defined under the Federal Securities Laws. Forward-looking statements are
subject to risks, uncertainties and other factors which could cause actual
results to differ materially from those stated in such statements. Such risks,
uncertainties and factors include, but are not limited to industry cyclicality,
the seasonal nature of the business, changes in pricing or other actions by
competitors or suppliers, and general economic conditions, as well as other
risks detailed in the Company's filings with the Securities and Exchange
Commission including this Report on Form 8-K.


GENERAL

         Broadcasting's operating revenues are significantly influenced by a
number of factors, including overall advertising expenditures, the appeal of
television and radio in comparison to other forms of advertising, the
performance of the Broadcasting in comparison to its competitors in specific
markets, the strength of the national economy and general economic conditions
and population growth in the markets served by Broadcasting.

         Broadcasting's business tends to be seasonal, with peak revenues and
profits generally occurring in the fourth quarter of each year as a result of
increased advertising activity during the Christmas holiday period and during
fall election year campaigns. The first quarter is historically the weakest
quarter for revenues and profits.


RECENT EVENTS

         On May 25, 1998, Pulitzer Publishing Company (the "Company"), Pulitzer
Inc., (a newly-organized wholly-owned subsidiary of the Company ("Newco")), and
Hearst-Argyle Television, Inc. ("Hearst-Argyle") entered into an Agreement and
Plan of Merger (the "Merger Agreement") pursuant to which Hearst-Argyle will
acquire the Company's Broadcasting Business (see Notes 1 and 2 to the
Consolidated Financial Statements included in this Exhibit 99-3 to the Company's
Current Report on Form 8-K) (the "Merger").


SIX MONTHS ENDED JUNE 30, 1998 COMPARED WITH 1997

         Broadcasting operating revenues for the first six months of 1998
increased 7.6 percent to $119.8 million from $111.3 million in 1997. Local and
national spot advertising increased 7 percent and 9.7 percent, respectively, for
the first half of 1998. The current year comparison reflects the impact of
increased political advertising of approximately $4.2 million in first six
months of 1998.

         Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) for the first six
months of 1998 increased 2.5 percent to $75.4 million from $73.5 million in the
prior year six-month period. The increase was primarily attributable to higher
overall personnel costs of $2.6 million for the first six months of 1998.

         Broadcasting operating income in the first six months of 1998 increased
17.7 percent to $44.4 million from $37.7, reflecting higher advertising revenues
in the current year.

                                       15
<PAGE>   17

         Interest expense declined $1.8 million in the first six months of 1998
due to a lower average debt level. The Company's average debt level for the
first six months of 1998 decreased to $185.3 million from $239.9 million in the
prior year six-month period. The Company's average interest rate for the first
six months of 1998 increased to 7.5 percent from 7.3 percent. The lower average
debt level and higher average interest rate in the first half of  1998
reflected the payment of variable rate credit agreement borrowings during the
last three quarters of 1997.

         Broadcasting's effective income tax rate for the first six months of
1998 was 39.1 percent, unchanged from the prior year six-month period. The
Company expects that the effective tax rate related to broadcasting operations
will be approximately 39 percent for the full year of 1998.

         Net income for the first six months of 1998 increased 29.1 percent to
$22.8 million from $17.7 million a year ago. The gain reflected increases in
broadcasting advertising revenues.


YEAR ENDED DECEMBER 31, 1997 COMPARED WITH 1996

         Broadcasting operating revenues for 1997 increased 0.9 percent to $227
million from $225 million in 1996. For the year, a 1.6 percent increase in
national spot advertising and a 6.1 percent increase in network compensation    
were partially offset by a 0.5 percent decline in local spot advertising. The
modest increases in 1997 advertising revenues reflected the impact of decreased
political advertising of approximately $12 million in 1997 compared to 1996. In
addition, the Company's five NBC affiliated television stations benefited from
significant Olympic related advertising in the prior year third quarter.

         Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) increased 2 percent
to $148.5 million in 1997 from $145.6 million in 1996. The increase was
attributable to higher overall personnel costs of $3.2 million and higher
depreciation and amortization of $1 million. These increases were partially
offset by decreases in program rights costs of $493,000, promotion costs of
$333,000 and license fees of $246,000.

         Broadcasting operating income in 1997 decreased 1.1 percent to $78.5
million from $79.4 million in the prior year. The 1997 decrease reflected the
modest overall revenue gain, resulting primarily from the effect of significant
political and Olympic related advertising revenue in the prior year.

         Interest expense increased $2.5 million in 1997 compared to 1996 due to
higher average debt levels in 1997. The Company's average debt level for 1997
increased to $220 million from $186.9 million in the prior year due to new
long-term borrowings on July 1, 1996. The Company's average interest rate for
1997 was unchanged from the prior year rate of 7.3 percent.

         Broadcasting's effective income tax rate for 1997 was 39.1 percent,
unchanged from the prior year.

         For the year ended December 31, 1997, net income decreased 5.8 percent
to $38 million from $40.4 million in 1996. The decline reflected the lower
broadcasting advertising revenues and higher interest expense in 1997.


YEAR ENDED DECEMBER 31, 1996 COMPARED WITH 1995

         Broadcasting operating revenues for 1996 increased 10.9 percent to $225
million from $202.9 million in 1995. On a comparable basis, excluding the extra
week from 1995, operating revenues increased 12.9 percent. Local spot
advertising increased 14.2 percent and national spot advertising increased 14.7
percent. The 1996 increases reflected strong Olympic-related advertising at  

                                       16
<PAGE>   18

Broadcasting's five NBC affiliated stations and significant political
advertising of $13.2 million, an increase of $10.3 million.

         Broadcasting operating expenses (including selling, general and
administrative expenses and depreciation and amortization) increased 3.4 percent
to $145.6 million in 1996 from $140.8 million in 1995. On a comparable basis,
excluding the extra week from 1995, operating expenses increased 4.5 percent.
This increase was primarily attributable to higher overall personnel costs of
$4.2 million and higher national advertising commissions of $951,000.

         Broadcasting operating income in 1996 increased 27.7 percent to $79.4
million from $62.2 million in the prior year. On a comparable basis, excluding
the extra week from 1995, operating income from the broadcasting segment
increased 32.7 percent. The 1996 gain resulted from the significant increases in
both local and national advertising revenues.

         Interest expense increased $3.4 million in 1996 compared to 1995 due to
higher debt levels in the second half of 1996. New long-term borrowings on July
1, 1996 added approximately $4.8 million to 1996 interest expense. The Company's
average debt level for 1996 increased to $186.9 million from $133.2 million in
the prior year. The Company's average interest rate for 1996 decreased slightly
to 7.3 percent from 7.5 percent in the prior year.

         Broadcasting's effective income tax rate for 1996 was 39.1 percent
compared to 37.4 percent in the prior year. The prior year rate was affected by
the settlement of a state tax examination which reduced income tax expense by
approximately $900,000 in 1995. Excluding the non-recurring tax settlement from
the prior year, the effective income tax rate for 1995 would have been 39.1
percent.

         For the year ended December 31, 1996, net income increased 23.9 percent
to $40.4 million from $32.6 million in 1995. Excluding the positive income tax
adjustment from 1995, net would have increased 27.4 percent in 1996. The 1996   
gain, on a comparable basis, reflected the significant increase in advertising
revenues which offset operating expense and interest expense increases.


LIQUIDITY AND CAPITAL RESOURCES

      Pursuant to the Merger Agreement, the Company's existing long-term debt
will be repaid with new long-term borrowings prior to the Merger. In addition,
the new borrowings will be assumed by Hearst-Argyle at the time of the Merger.
Accordingly, all of the Company's long-term debt balances are allocated to the
Broadcasting Business in the Statements of Consolidated Financial Position.
Outstanding debt, inclusive of the short-term portion of long-term debt, as of
June 30, 1998, was $185.2 million compared to $185.4 million at December 31,
1997. The Company's borrowings consist primarily of fixed-rate senior notes with
The Prudential Insurance Company of America ("Prudential"). Under a variable
rate credit agreement with The First National Bank of Chicago, as Agent, for a
group of lenders, the Company has a $50 million line of credit available through
June, 2001 (the "FNBC Credit Agreement"). No amount is currently borrowed under
the FNBC Credit Agreement.

         The Company's Senior Note Agreements with Prudential and the FNBC 
Credit Agreement require it to maintain certain financial ratios, place
restrictions on the payment of dividends and prohibit new borrowings, except as
permitted thereunder.

         As of June 30, 1998, Broadcasting's commitments for capital
expenditures were approximately $2.3 million, relating to normal capital
equipment replacements and the cost of a building project in Louisville,
Kentucky. Capital expenditures to be made in fiscal 1998 are estimated to be in
the range of $7 to $10 million. Commitments for film contracts and license fees
at broadcasting locations as of June 30, 1998 were approximately $29.7 million.

                                       17
<PAGE>   19

         At June 30, 1998, Broadcasting had working capital of $23.8 million and
a current ratio of 1.76 to 1. This compares to working capital of $23.5 million
and a current ratio of 1.64 to 1 at December 31, 1997.

         Broadcasting generally expects to generate sufficient cash from
operations to cover ordinary capital expenditures, film contract and license
fees, working capital requirements and debt installments.

Spin-off and Merger

         Prior to the Spin-off and Merger, the Company intends to borrow $700
million which will provide sufficient funds to pay the existing Company debt
(which has been allocated to the Broadcasting Business in the Consolidated
Financial Statements).  In addition, the Company will incur a prepayment
penalty related to the prepayment of existing Company debt with Prudential. 
Based upon current interest rates, the prepayment penalty would be
approximately $15.9 million.  Pursuant to the Merger Agreement, Hearst-Argyle
will assume the new debt ($700 million) following the consummation of the
Spin-off and Merger.  (See Note 1 to the Consolidated Financial Statements
included in this Exhibit 99-3 to the Company's Current Report on Form 8-K.)
 
INFORMATION SYSTEMS AND THE YEAR 2000

         The Year 2000 Issue is the result of information systems being designed
using two digits rather than four to define the applicable year. As the year
2000 approaches, such information systems may be unable to accurately process
certain date-based information.

         In 1995, the Company began reviewing and preparing its information
systems and applications for the Year 2000. Broadcasting's Year 2000 issues
relate primarily to its aging news gathering and archival systems, but also
include some broadcasting and building maintenance systems. The Company does not
believe that a significant lead-time is required to address Broadcasting's
issues. However, alternative solutions exist with varying expense and capital
expenditure requirements. As a result, Broadcasting's plans to address Year 2000
issues are expected to be finalized subsequent to the Merger.

         The Company does not expect to incur significant costs to address Year
2000 issues at its broadcasting locations prior to the Merger, which is
anticipated to close by year-end 1998.

DIGITAL TELEVISION

         Broadcasting's Orlando television station, WESH, is required to
construct digital television facilities in order to broadcast digitally by
November 1, 1999 and comply with Federal Communications Commission ("FCC")
rules. The deadline for constructing digital facilities at Broadcasting's other
television stations is May 1, 2002. Broadcasting is currently considering
available options to comply with the FCC's timetable. However, it is expected
that Broadcasting's digital conversion strategy will be finalized subsequent to
the Merger. The Company does not expect to incur significant capital
expenditures to construct digital facilities prior to the Merger.



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