PARK NATIONAL CORP /OH/
10-K405, 1999-03-19
NATIONAL COMMERCIAL BANKS
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<PAGE>   1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
(Mark One)
[X]             ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934
                For the fiscal year ended December 31, 1998
                                            OR
[ ]             TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934
                For the transition period from ___________ to ____________

                         Commission File Number 1-13006

                            PARK NATIONAL CORPORATION
             ------------------------------------------------------
             (Exact name of Registrant as specified in its charter)

            Ohio                                        31-1179518
- -----------------------------------        -------------------------------------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
incorporation or organization)             

   50 North Third Street, Newark, Ohio                     43055
- ----------------------------------------   -------------------------------------
(Address of principal executive offices)                  (Zip Code)

Registrant's telephone number, including area code:              (740) 349-8451
                                                               ----------------

Securities registered pursuant to Section 12(b) of the Act:

                                                       Name of each exchange
Title of each class                                    on which registered
- -------------------                                  --------------------------
Common Shares, without par value (9,307,060            American Stock Exchange 
common shares outstanding on February                
26, 1999)

Securities registered pursuant to Section 12(g) of the Act:          None


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes   X    No ____
                                        ---

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

Based upon the closing price reported on the American Stock Exchange on February
26, 1999, the aggregate market value of the Common Shares of the Registrant held
by non-affiliates on that date was $590,151,379.

Documents Incorporated by Reference:

         (1)      Portions of the Registrant's Annual Report to Shareholders for
                  the fiscal year ended December 31, 1998, are incorporated by
                  reference into Part II of this Annual Report on Form 10-K.

         (2)      Portions of the Registrant's definitive Proxy Statement for
                  its Annual Meeting of Shareholders to be held on April 19,
                  1999, are incorporated by reference into Part III of this
                  Annual Report on Form 10-K.

                            Exhibit Index on Page E-1


<PAGE>   2
                                     PART I
                                     ------

ITEM 1.    BUSINESS.

                                     GENERAL

           Park National Corporation ("Park") is a bank holding company under
the Bank Holding Company Act of 1956 and is subject to regulation by the Federal
Reserve Board.

           Through its subsidiaries, The Park National Bank, Newark, Ohio, a
national banking association ("PNB"), The Richland Trust Company, Mansfield,
Ohio, an Ohio state-chartered bank ("Richland"), Century National Bank,
Zanesville, Ohio, a national banking association ("Century"), and The First-Knox
National Bank of Mount Vernon, a national banking association ("FKNB"), Park
engages in a general commercial banking and trust business, in fifteen counties
in central and southern Ohio. PNB operates through two banking divisions with
the Park Division headquartered in Newark, Ohio and the Fairfield National
Division headquartered in Lancaster, Ohio. FKNB also operates through two
banking divisions with the First-Knox Division headquartered in Mount Vernon,
Ohio and the Farmers and Savings Division headquartered in Loudonville, Ohio.

                    SERVICES PROVIDED BY PARK'S SUBSIDIARIES

           PNB, Richland, Century and FKNB provide the following principal
services: the acceptance of deposits for demand, savings and time accounts and
the servicing of these accounts; commercial, industrial, consumer and real
estate lending, including installment loans, credit cards, home equity lines of
credit and commercial and auto leasing; safe deposit operations; trust services;
cash management; electronic funds transfers; and a variety of additional
banking-related services tailored to the needs of individual customers. Park
believes that the deposit mix of its subsidiaries is such that no material
portion has been obtained from a single customer and, consequently, the loss of
any one customer of any subsidiary would not have a materially adverse effect on
the business of that subsidiary or Park.

           Park's subsidiaries deal with a wide cross-section of businesses and
corporations located primarily in Ashland, Athens, Coshocton, Fairfield,
Franklin, Hamilton, Hocking, Holmes, Knox, Licking, Morgan, Morrow, Muskingum,
Perry and Richland Counties in Ohio. Few loans are made to borrowers outside
these counties. Each subsidiary makes lending decisions in accordance with
written loan policies designed to maintain loan quality. Each subsidiary
originates and retains for its own portfolio commercial and commercial real
estate loans, variable rate residential real estate loans, home equity lines of
credit, installment loans and credit card loans. Each subsidiary also generates
fixed rate residential real estate loans for the secondary market. The loans of
each subsidiary are spread over a broad range of industrial classifications.
Park believes that its subsidiaries have no significant concentrations of loans
to borrowers engaged in the same or similar industries and have no loans to
foreign entities.

           Commercial lending entails significant additional risks as compared
with consumer lending -- i.e., single-family residential mortgage lending, home
equity lines of credit, installment lending, credit card loans and automobile
leasing. In addition, the payment experience on commercial loans typically
depends on adequate cash flow of a business and thus may be subject, 

                                      -2-
<PAGE>   3

to a greater extent, to adverse conditions in the economy generally or adverse
conditions in a specific industry.

           At December 31, 1998, Park's subsidiaries had outstanding
approximately $520.8 million in commercial loans (including commercial real
estate loans) and commercial leases, representing approximately 31.7% of their
total aggregate loan portfolio as of that date. PNB's, Richland's, Century's and
FKNB's regulatory limits for loans made to one borrower were $14.4 million, $4.7
million, $4.2 million and $6.6 million, respectively, at December 31, 1998.
However, participations in loans of amounts larger than $5.0 million are
generally sold to other banks. Loan terms include amortization schedules
commensurate with the purpose of each loan, the source of each repayment and the
risk involved. Executive Committee approval is required for loans to borrowers
whose aggregate total debt, including the principal amount of the proposed loan,
exceeds $2.0 million. The primary analysis technique used in determining whether
to grant a commercial loan is the review of a schedule of cash flows to evaluate
whether anticipated future cash flows will be adequate to service both interest
and principal due.

           Park has a loan review program which reevaluates annually all loans
with an outstanding amount greater than $100,000. If deterioration has occurred,
the lender subsidiary takes effective and prompt action designed to assure
payment of the loan. Upon detection of the reduced ability of a borrower to
service interest and/or principal on a loan, the subsidiary downgrades the loan
and places it on non-accrual status. The subsidiary then works with the borrower
to develop a payment schedule which they anticipate will permit service of the
principal and interest on the loan by the borrower. Loans which deteriorate and
show the inability of a borrower to repay principal and do not meet the
subsidiary's standards are charged off quarterly.

           PNB also leases equipment under terms similar to its commercial
lending policies. Park Leasing Company, a division of PNB, originates and
services direct leases of equipment PNB acquires with no outside financing. In
addition, Scope Leasing, Inc., a wholly-owned subsidiary of PNB, specializes in
the direct leasing of aircraft with no outside financing.

           At December 31, 1998, Park's subsidiaries had outstanding consumer
loans (including automobile leases and credit cards) in an aggregate amount of
approximately $370.5 million constituting approximately 22.6% of their aggregate
total loan portfolio. The subsidiaries make installment credit available to
customers and prospective customers in their primary market area of Ashland,
Athens, Coshocton, Fairfield, Franklin, Hamilton, Hocking, Holmes, Knox,
Licking, Morgan, Morrow, Muskingum, Perry and Richland Counties, Ohio. In
addition, the subsidiaries participate in an automobile installment loan program
sponsored by a major national insurance company under which automobile
installment loans may be made to borrowers throughout the State of Ohio. Credit
approval for consumer loans requires demonstration of sufficient income to repay
principal and interest due, stability of employment, a positive credit record
and sufficient collateral for secured loans. It is the policy of Park's
subsidiaries to adhere strictly to all laws and regulations governing consumer
lending. A qualified compliance officer is responsible for monitoring each
subsidiary's performance in this area and for advising and updating loan
personnel. Park's subsidiaries make credit life insurance and health and
accident insurance available to all qualified buyers, thus reducing their risk
of loss when a borrower's income is terminated or interrupted. Each subsidiary
reviews its consumer loan portfolio monthly and charges off loans which do not
meet that subsidiary's standards. Each subsidiary also offers VISA and
MasterCard accounts 

                                      -3-
<PAGE>   4

through its consumer lending department. These accounts are administered under
the same standards as other consumer loans and leases.

           Consumer loans generally involve more risk as to collectibility than
mortgage loans because of the type and nature of the collateral and, in certain
instances, the absence of collateral. As a result, consumer lending collections
depend upon the borrower's continued financial stability, and thus are more
likely to be adversely affected by job loss, divorce or personal bankruptcy and
by adverse economic conditions.

           At December 31, 1998, Park's subsidiaries had outstanding
approximately $750.2 million in residential real estate, home equity lines of
credit and construction mortgages, representing approximately 45.7% of total
loans outstanding. The market area for real estate lending by the subsidiaries
is concentrated in Ashland, Athens, Coshocton, Fairfield, Franklin, Hamilton,
Hocking, Holmes, Knox, Licking, Morgan, Morrow, Muskingum, Perry and Richland
Counties, Ohio. Each subsidiary generally requires that the residential real
estate loan amount be no more than 80% of the purchase price or the appraisal
value of the real estate securing the loan, unless private mortgage insurance is
obtained by the borrower. Loans made for each subsidiary's portfolio in this
lending category are generally one-year adjustable rate, fully amortized
mortgages. Each subsidiary also originates fixed rate real estate loans for the
secondary market. The standards applicable to these loans permit a higher loan
to value ratio and a longer loan term. These loans are generally sold
immediately after closing. All real estate loans are secured by first mortgages
with evidence of title in favor of the subsidiary in the form of an attorney's
opinion of title or a title insurance policy. Each subsidiary also requires
proof of hazard insurance with the subsidiary named as the mortgagee and as the
loss payee. Independent appraisals are required in the case of consumer real
estate loans in excess of $250,000.

           Home equity lines of credit are generally made as second mortgages by
Park's subsidiaries. The maximum amount of a home equity line of credit is
generally limited to 80% of the appraised value of the property less the balance
of the first mortgage. The home equity lines of credit are written with ten-year
terms but are subject to review and reappraisal every three years. A variable
interest rate is generally charged on the home equity lines of credit.

           Construction financing is generally considered to involve a higher
degree of risk of loss than long-term financing on improved, occupied real
estate. Risk of loss on a construction loan depends largely upon the accuracy of
the initial estimate of the property's value at completion of construction and
the estimated cost (including interest) of construction. If the estimate of
construction cost proves to be inaccurate, the subsidiary making the loan may be
required to advance funds beyond the amount originally committed to permit
completion of the project. If the estimate of value proves inaccurate, the
subsidiary may be confronted, at or prior to the maturity of the loan, with a
project having a value insufficient to assure full repayment, should the
borrower default.

                                   COMPETITION

           Park's subsidiaries compete for deposits and loans with other banks,
savings associations, credit unions and other types of financial institutions.
The primary factors in competing for loans are interest rates charged and
overall services provided to borrowers. The primary factors in 

                                      -4-
<PAGE>   5

competing for deposits are interest rates paid on deposits, account liquidity
and convenience of office locations.

                                    EMPLOYEES

           As of December 31, 1998, Park and its subsidiaries had 1,007
full-time equivalent employees.

                           SUPERVISION AND REGULATION

           The following summarizes various statutes and regulations affecting
Park and its subsidiaries. This summary is qualified in its entirety by
reference to such statutes and regulations.

           Park is a bank holding company under the Bank Holding Company Act,
which restricts the activities of Park and the acquisition by Park of voting
shares or assets of any bank, savings association or other company. Park is also
subject to the reporting requirements of, and examination and regulation by, the
Federal Reserve Board. Park's subsidiary banks are subject to restrictions
imposed by the Federal Reserve Act on transactions with affiliates, including
loans or extensions of credit to Park or its subsidiaries, investments in the
stock or other securities thereof and the taking of such stock or securities as
collateral for loans or extensions of credit to any borrower; the issuance of
guarantees, acceptances or letters of credit on behalf of Park and its
subsidiaries; purchases or sales of securities or other assets; and the payment
of money or furnishing of services to Park and its other subsidiaries. Park is
prohibited from acquiring direct or indirect control of more than 5% of any
class of voting stock or substantially all of the assets of any bank holding
company without the prior approval of the Federal Reserve Board. Park and its
subsidiaries are prohibited from engaging in certain tying arrangements in
connection with extensions of credit and/or the provision of other property or
services to a customer by Park or its subsidiaries.

           As national banks, PNB, Century and FKNB are supervised and regulated
by the Comptroller of the Currency. As an Ohio state-chartered bank, Richland is
supervised and regulated by the Ohio Division of Financial Institutions.

           The FDIC insures the deposits of PNB, Richland, Century and FKNB and
those entities are subject to the applicable provisions of the Federal Deposit
Insurance Act. A subsidiary of a bank holding company can be liable to reimburse
the FDIC if the FDIC incurs or anticipates a loss because of a default of
another FDIC-insured subsidiary of the bank holding company or in connection
with FDIC assistance provided to the subsidiary in danger of default. In
addition, the holding company of any insured financial institution submitting a
capital restoration plan under the federal banking agencies' regulations on
prompt corrective action is required to guarantee a portion of the institution's
capital shortfall.

           Various requirements and restrictions under the laws of the United
States and the State of Ohio affect the operations of PNB, Richland, Century and
FKNB including requirements to maintain reserves against deposits, restrictions
on the nature and amount of loans made and the interest charged thereon,
restrictions relating to investments and other activities, limitations on credit
exposure to correspondent banks, limitations on activities based on capital and
surplus, limitations on payment of dividends, and limitations on branching. PNB,
Century, FKNB and 

                                      -5-
<PAGE>   6

Richland may branch across state lines, unless the law of the other state
specifically prohibits interstate branching.

           The Federal Reserve Board has adopted risk-based capital guidelines
for bank holding companies and state member banks. The risk-based capital
guidelines include both a definition of capital and a framework for calculating
weighted risk assets by assigning assets and off-balance sheet items to broad
risk categories. The minimum ratio of capital to weighted risk assets (including
off-balance sheet items, such as standby letters of credit) is 8%. At least 4%
must be comprised of common stockholders' equity (including retained earnings
but excluding treasury stock), qualifying noncumulative perpetual preferred
stock, a limited amount of qualifying cumulative perpetual preferred stock, and
minority interests in equity accounts of consolidated subsidiaries, less
goodwill and certain other intangible assets ("Tier 1 capital"). The remainder
("Tier 2 capital") may consist of mandatory convertible debt securities, a
limited amount of subordinated debt, other preferred stock and a limited amount
of allowance for loan and lease losses. The Federal Reserve Board also imposes a
minimum leverage ratio (Tier 1 capital to total assets) of 3% for bank holding
companies and state member banks that meet specified conditions, including no
operational, financial or supervisory deficiencies, and having the highest
regulatory rating. The minimum leverage ratio is 4% - 5% for other bank holding
companies and state member banks based on their particular circumstances and
risk profiles and those experiencing or anticipating significant growth.
National bank subsidiaries, such as PNB, Century and FKNB, and state non-member
bank subsidiaries, such as Richland, are subject to similar capital requirements
adopted by their regulators.

           Park and its subsidiaries currently satisfy all capital requirements.
Failure to meet applicable capital guidelines could subject a banking
institution to a variety of enforcement remedies available to federal and state
regulatory authorities, including the termination of FDIC deposit insurance.

           The federal banking regulators have established regulations governing
prompt corrective action to resolve capital deficient banks and savings
associations. Under these regulations, institutions which become
undercapitalized become subject to mandatory regulatory scrutiny and
limitations, which increase as capital continues to decrease.

           Park's ability to obtain funds for the payment of dividends and other
cash requirements largely depends on the amount of dividends declared by its
subsidiary banks and other subsidiaries. However, the Federal Reserve Board
expects Park to serve as a source of strength to PNB, Richland, Century and
FKNB. The Federal Reserve Board may require Park to retain capital for further
investment in its subsidiaries, rather than using the funds for dividends to
shareholders. PNB, Richland, Century and FKNB may not pay dividends to Park if,
after paying such dividends, they would fail to meet the required minimum levels
under the risk-based capital guidelines and the minimum leverage ratio
requirements. PNB, Richland, Century and FKNB must have the approval of their
respective regulatory authorities if a dividend in any year would cause the
total dividends for that year to exceed the sum of the current year's earnings
and the retained earnings for the preceding two years, less required transfers
to surplus. Payment of dividends by a bank subsidiary may be restricted at any
time at the discretion of the appropriate regulator if it deems the payment to
constitute an unsafe and/or unsound banking practice or necessary to maintain
adequate capital 

                                      -6-
<PAGE>   7

for the bank. These provisions could limit Park's ability to pay dividends on
its outstanding common shares.

                          DEPOSIT INSURANCE ASSESSMENTS

           The FDIC may establish separate annual assessment rates for deposit
insurance for members of the Bank Insurance Fund ("BIF") and members of the
Savings Association Insurance Fund ("SAIF"). PNB, Richland and FKNB are BIF
members and Century is an SAIF member. Insurance premiums for SAIF and BIF
members are determined during each semi-annual assessment period based upon the
members' respective categorization as either (1) well capitalized, (2)
adequately capitalized or (3) undercapitalized. An institution is also assigned
by the FDIC to one of three supervisory subgroups within each capital group. The
supervisory subgroup to which an institution is assigned is based on a
supervisory evaluation provided to the FDIC by the institution's primary federal
regulator and information which the FDIC determines to be relevant to the
institution's financial condition and the risk posed to the deposit insurance
funds (which may include, if applicable, information provided by the
institution's state supervisor). An institution's assessment rate depends on the
capital category and supervisory category to which it is assigned.

                     MONETARY POLICY AND ECONOMIC CONDITIONS

           The business of commercial banks is affected not only by general
economic conditions, but also by the policies of various governmental regulatory
authorities, including the Federal Reserve Board. The Federal Reserve Board
regulates money and credit conditions and interest rates in order to influence
general economic conditions primarily through open market operations in U.S.
Government securities, changes in the discount rate on bank borrowings and
changes in reserve requirements against bank deposits. These policies and
regulations significantly affect the overall growth and distribution of bank
loans, investments and deposits and the interest rates charged on loans as well
as the interest rates paid on deposits and accounts.

           The monetary policies of the Federal Reserve Board have had a
significant effect on the operating results of commercial banks in the past and
are expected to have significant effects in the future. In view of the changing
conditions in the economy and the money market and the activities of monetary
and fiscal authorities, Park can make no definitive predictions as to future
changes in interest rates, credit availability or deposit levels.

                       EFFECT OF ENVIRONMENTAL REGULATION

           Compliance with federal, state and local provisions regulating the
discharge of materials into the environment, or otherwise relating to the
protection of the environment, has not had a material effect upon the capital
expenditures, earnings or competitive position of Park and its subsidiaries.
Park believes the nature of the operations of its subsidiaries has little, if
any, environmental impact. Park, therefore, anticipates no material capital
expenditures for environmental control facilities for its current fiscal year or
for the foreseeable future. Park's subsidiaries may be required to make capital
expenditures for environmental control facilities related to properties they
acquire in the future through foreclosure proceedings; however, the amount of
such capital expenditures, if any, is not currently determinable.

                                      -7-
<PAGE>   8

                           FORWARD-LOOKING STATEMENTS

           Certain statements contained in this Annual Report on Form 10-K which
are not statements of historical fact constitute forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995 (the
"Act"), including, without limitation, the statements specifically identified as
forward-looking statements within this document. In addition, certain statements
in future filings by Park with the Securities and Exchange Commission, in press
releases, and in oral and written statements made by or with the approval of
Park which are not statements of historical fact constitute forward-looking
statements within the meaning of the Act. Examples of forward-looking statements
include: (i) projections of revenues, income or loss, earnings or loss per
share, the payment or non-payment of dividends, capital structure and other
financial items; (ii) statements of plans and objectives of Park or its
management or Board of Directors, including those relating to products or
services; (iii) statements of future economic performance; and (iv) statements
of assumptions underlying such statements. Words such as "believes",
anticipates", expects", "intends", "targeted", and similar expressions are
intended to identify forward-looking statements but are not the exclusive means
of identifying such statements.

           Forward-looking statements involve risks and uncertainties which may
cause actual results to differ materially from those in such statements. Factors
that could cause actual results to differ from those discussed in the
forward-looking statements include: (i) the strength of the U.S. economy in
general and the strength of the local economies in which Park's subsidiaries
operate; (ii) the effects of and changes in trade, monetary and fiscal policies
and laws, including interest rate policies of the Federal Reserve Board; (iii)
inflation, interest rate, market and monetary fluctuations; (iv) the timely
development and acceptance of new products and services and perceived overall
value of these products and services by customers; (v) changes in consumer
spending, borrowing and saving habits; (vi) technological changes; (vii) Park's
ability to increase market share and control expenses; (viii) Park's ability to
execute its business plan, including its plan to address the Year 2000 issue and
the ability of third parties to effectively address their Year 2000 issues; (ix)
the effect of changes in laws and regulations (including laws and regulations
concerning taxes, banking, securities and insurance) with which Park and its
subsidiaries must comply; and (x) the success of Park at managing the risks
involved in the foregoing.

           Forward-looking statements speak only as of the date on which they
are made, and Park undertakes no obligation to update any forward-looking
statement to reflect events or circumstances after the date on which the
statement is made to reflect unanticipated events.

ITEM 2.    PROPERTIES.

           Park's principal executive offices are located at 50 North Third
Street, Newark, Ohio 43055. Park does not lease or own any physical property,
real or personal.

           The principal offices of PNB are located in its two-story main office
building at 50 North Third Street, Newark, Ohio 43055. PNB occupies all of this
building. PNB's Operations Center is located in a three-story building owned by
it at 21 South First Street, Newark, Ohio 43055. PNB occupies approximately
36,000 square feet of this building, with the remaining 4,000 square feet leased
to outside tenants. PNB, in addition to having six offices in Newark (including
the main office and the Operations Center), has offices in Granville, Heath (two
offices), Hebron, Johnstown, 

                                      -8-
<PAGE>   9


Kirkersville, Pataskala and Utica in Licking County, an office in Columbus in
Franklin County, an office in Cincinnati in Hamilton County and offices in
Baltimore, Pickerington and Lancaster (seven offices) in Fairfield County. The
offices in Fairfield County comprise the Fairfield National Division. PNB also
operates ten stand-alone automatic banking center locations. The properties
occupied by ten of PNB's Licking County offices (including the main office and
the Operations Center) and by four Fairfield County offices are owned by PNB.
The remaining three offices in Licking County, five offices in Fairfield County
and PNB's Franklin County and Hamilton County offices are leased under leases
with various expiration dates through 2006. All but one of the leases contain
renewal options. PNB owes no mortgage debt on any of its property.

           The principal offices of Richland are located in its eight-story main
office building located at 3 North Main Street, Mansfield, Ohio. Richland
occupies 22,166 square feet out of the total 42,969 square feet of the building,
with the remaining portion leased to tenants not affiliated with Richland.
Richland, in addition to six offices in Mansfield (including the main office),
has offices in Butler, Lexington, Ontario and Shelby (two offices) in Richland
County. Richland also operates four stand-alone automatic banking center
locations. Richland owns the property occupied by all of these offices, with the
exception of one branch office in Mansfield which is leased through 2000.
Richland owes no mortgage debt on any of its property.

           The principal offices of Century are located in a two-story building
owned by it at 14 South Fifth Street, Zanesville, Ohio. Century occupies all of
this building. Century, in addition to having four offices (including the main
office) and a mortgage lending office in Zanesville, has offices in New Concord
and Dresden in Muskingum County, Malta in Morgan County, New Lexington in Perry
County, Logan in Hocking County, Athens in Athens County and Coshocton in
Coshocton County. Century also operates three stand-alone automatic banking
center locations. All of the properties occupied by Century's offices are owned
by Century, with the exception of the office located in Coshocton which is
leased under a lease which expires in October, 2009. Century owes no mortgage
debt on any of its properties.

           The principal offices of FKNB are located in its four-story main
office building located at One South Main Street, Mount Vernon, Ohio. FKNB
occupies all of this building. FKNB's Operations Center is located in a
two-story building owned by it at 105 West Vine Street, Mount Vernon, Ohio. FKNB
occupies all of this building. FKNB, in addition to having three offices
(including the main office and the Operations Center) in Mount Vernon, has
offices in Loudonville and Perrysville in Ashland County, an office in
Millersburg in Holmes County, offices in Centerburg, Danville and Fredericktown
in Knox County, two offices in Mount Gilead in Morrow County and an office in
Bellville in Richland County. The offices in Ashland County comprise the Farmers
and Savings Division. FKNB also operates four stand-alone automatic banking
center locations. FKNB owns the property occupied by all of these offices, with
the exception of the branch in Millersburg where a portion of this branch is
leased through 2000. FKNB owes no mortgage debt on any of its property.

ITEM 3.    LEGAL PROCEEDINGS.

           There are no pending legal proceedings to which Park or any of its
subsidiaries is a party or to which any of their property is subject, except
routine legal proceedings to which Park's 

                                      -9-
<PAGE>   10

subsidiaries are parties incidental to their respective banking businesses. Park
considers none of such proceedings to be material.

ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

           Not applicable.

EXECUTIVE OFFICERS OF THE REGISTRANT.

           The following table lists the names and ages of the executive
officers of Park as of the date of this Annual Report on Form 10-K, the
positions presently held by each executive officer and the positions held by
each executive officer during his tenure as an executive officer of Park and its
subsidiaries. All executive officers serve at the pleasure of the Board of
Directors.



                                               Position(s) Held with the Company
Name                            Age              and its Principal Subsidiaries
- ----                            ---              ------------------------------

William T. McConnell            65              Chairman of the Board since
                                                1994, Chief Executive Officer
                                                and Director from 1986 to
                                                January 1999, and President from
                                                1986 to 1994, of Park; Chairman
                                                of the Board since 1993, Chief
                                                Executive Officer from 1983 to
                                                January 1999, President from
                                                1979 to 1993, and Director since
                                                1977, of PNB; Director of
                                                Century since 1990; Director of
                                                FKNB since 1997

C. Daniel DeLawder              49              Chief Executive Officer since
                                                January 1999, and President and
                                                Director since 1994, of Park;
                                                President since 1993, Executive
                                                Vice President from 1992 to
                                                1993, and Director since 1992,
                                                of PNB; Chairman of Advisory
                                                Board since 1989, and President
                                                from 1985 to 1992, of the
                                                Fairfield National Division of
                                                PNB; Director of Richland since
                                                1997

David C. Bowers                 62              Secretary since 1987, Chief
                                                Financial Officer and Chief
                                                Accounting Officer from 1990 to
                                                April 1998, and Director from
                                                1989 to 1990, of Park; Executive
                                                Vice President since January
                                                1999; Senior Vice President from
                                                1986 to January 1999, and
                                                Director since 1989, of PNB

                                      -10-
<PAGE>   11

                                     PART II
                                     -------

ITEM 5.    MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER 
           MATTERS.

           The information called for in Item 201 of Regulation S-K is
incorporated herein by reference to page 41 of Park's Annual Report to
Shareholders for the fiscal year ended December 31, 1998.

           On November 16, 1998, Park issued (a) 150 common shares to each of
the thirteen non-employee directors of Park (for an aggregate of 1,950 common
shares), (b) 50 common shares to each of 33 non-employee directors of one of
Park's subsidiaries who is not also a director of Park (for an aggregate of
1,650 common shares) and (c) 100 common shares to one individual who serves as a
non-employee director of two of Park's subsidiaries, in each case in lieu of an
annual cash retainer for serving as a director. The common shares had a market
value of $99.69 per share on the date of issuance. Park issued the common shares
in reliance upon the exemptions from registration provided by Sections 4(2) and
4(6) under the Securities Act of 1933 based upon the limited number of persons
to whom the common shares were "sold" and the status of each individual as a
director of Park or of one of its subsidiaries.

ITEM 6.    SELECTED FINANCIAL DATA.

           The information called for in this Item 6 is incorporated herein by
reference to page 39 of Park's Annual Report to Shareholders for the fiscal year
ended December 31, 1998.

ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
           RESULTS OF OPERATION.

           The information called for in this Item 7 is incorporated herein by
reference to pages 23 through 39 of Park's Annual Report to Shareholders for the
fiscal year ended December 31, 1998.

ITEM 7A.   QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.

           As noted on page 30 of Park's Annual Report to Shareholders for the
fiscal year ended December 31, 1998, during 1998, 1997 and 1996, Park and its
subsidiaries had no investment in off-balance sheet derivative instruments. The
discussion of interest rate sensitivity included on pages 36 and 37 of Park's
1998 Annual Report to Shareholders is incorporated herein by reference.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

           The Report of Independent Auditors, the Consolidated Balance Sheets
of Park and its subsidiaries at December 31, 1998 and December 31, 1997, the
related Consolidated Statements of Income, of Changes in Stockholders' Equity
and of Cash Flows for each of the fiscal years in the three-year period ended
December 31, 1998, and the related Notes to the Consolidated Financial
Statements, appearing on pages 43 through 72 of Park's Annual Report to
Shareholders for the fiscal year ended December 31, 1998, are incorporated
herein by reference. Quarterly Financial Data set forth on page 40 of Park's
Annual Report to Shareholders for the fiscal year ended December 31, 1998 are
also incorporated herein by reference.

                                      -11-
<PAGE>   12


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
         FINANCIAL DISCLOSURE.

           No response required.

                                    PART III
                                    --------

ITEM 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

           The information called for in this Item 10 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the caption "ELECTION OF
DIRECTORS." In addition, certain information concerning the executive officers
of Park is set forth in the portion of Part I of this Annual Report on Form 10-K
entitled "Executive Officers of the Registrant." No information is required to
be disclosed under Item 405 of Regulation S-K.

ITEM 11.   EXECUTIVE COMPENSATION.

           The information called for in this Item 11 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the captions "ELECTION OF
DIRECTORS -- Compensation of Directors," "COMPENSATION COMMITTEE INTERLOCKS AND
INSIDER PARTICIPATION" and "COMPENSATION OF EXECUTIVE OFFICERS." Neither the
report on executive compensation nor the performance graph included in Park's
definitive Proxy Statement shall be deemed to be incorporated herein by
reference.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

           The information called for in this Item 12 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the caption "SECURITY OWNERSHIP
OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT."

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

           The information called for in this Item 13 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the caption "TRANSACTIONS
INVOLVING MANAGEMENT."


                                     PART IV
                                     -------

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a)(1)     FINANCIAL STATEMENTS.

           For a list of all financial statements included with this Annual
           Report on Form 10-K, see "Index to Financial Statements" at page 18.

                                      -12-
<PAGE>   13

(a)(2)     FINANCIAL STATEMENT SCHEDULES.

           All schedules for which provision is made in the applicable
           accounting regulations of the Securities and Exchange Commission are
           not required under the related instructions or are inapplicable and,
           therefore, have been omitted.

(a)(3)     EXHIBITS.

           Exhibits filed with this Annual Report on Form 10-K are attached
           hereto. For a list of such exhibits, see the Index to Exhibits
           beginning at page E-1. The following table provides certain
           information concerning the executive compensation plans and
           arrangements required to be filed as exhibits to this Annual Report
           on Form 10-K.

                  EXECUTIVE COMPENSATION PLANS AND ARRANGEMENTS


<TABLE>
<CAPTION>
Exhibit
  No.              Description                                        Location
- -------            -----------                                        --------
<S>                <C>                                                <C>
10(a)              Certified Copy of Resolutions Adopted by           Incorporated herein by reference to Park's
                   Board of Directors of Park National                Annual Report on Form 10-K for the fiscal
                   Corporation on July 17, 1995 Affecting Park        year ended December 31, 1995 (File No.
                   National Corporation Defined Benefit Pension       1-13006) (the "1995 Form 10-K") [Exhibit
                   Plan and Trust                                     10(a)]

10(b)              Park National Corporation Defined Benefit          Incorporated herein by reference to Park's
                   Pension Plan                                       1995 Form 10-K [Exhibit 10(b)]

10(c)              Resolution of Board of Directors and               Filed herewith
                   Amendment to Park National Corporation
                   Defined Benefit Pension Plan adopted March
                   11, 1998

10(d)              Park National Corporation Employees Voluntary      Incorporated herein by reference to Park's
                   Salary Deferral Plan and Trust                     Annual Report on Form 10-K for the fiscal
                                                                      year ended December 31, 1993 (File No.
                                                                      0-18772) [Exhibit 10(d)]

10(e)              Summary of Incentive Bonus Plan of Park            Incorporated herein by reference to Park's
                   National Corporation                               Registration Statement on Form S-4, filed on
                                                                      January 24, 1997 (Registration No. 333-20417)
                                                                      ("Park's Form S-4") [Exhibit 10(d)]
</TABLE>


                                      -13-

<PAGE>   14
<TABLE>
<CAPTION>
Exhibit
  No.              Description                                        Location
- -------            -----------                                        --------
<S>                <C>                                                <C>
10(f)              Split-Dollar Agreement, dated May 17, 1993,        Incorporated herein by reference to: (a)
                   between William T. McConnell and The Park          Park's Annual Report on Form 10-K for the
                   National Bank; and Schedule A to Exhibit           fiscal year ended December 31, 1993 (File No.
                   10(f) identifying other identical                  0-18772) [Exhibit 10(f)]; and (b) Park's
                   Split-Dollar Agreements between The Park           Annual Report on Form 10-K for the fiscal
                   National Bank and executive officers of Park       year ended December 31, 1994 (File No.
                                                                      1-13006) [Exhibit 10(g)]

10(g)              Split-Dollar Agreement, dated September 29,        Incorporated herein by reference to: (a)
                   1993, between Dominic C. Fanello and The           Park's Annual Report on Form 10-K for the
                   Richland Trust Company; and Schedule A to          fiscal year ended December 31, 1993 (File No.
                   Exhibit 10(f) identifying other identical          0-18772 [Exhibit 10(g)]; and (b) Park's
                   Split-Dollar Agreements between directors of       Annual Report on Form 10-K for the fiscal
                   Park and The Park National Bank, The Richland      year ended December 31, 1997 (File No.
                   Trust Company or Century National Bank, as         1-13006) [Exhibit 10(f)]
                   identified in such Schedule A

10(h)              Park National Corporation 1995 Incentive           Incorporated herein by reference to Park's
                   Stock Option Plan (as amended through April        Registration Statement on Form S-8 filed May
                   20, 1998)                                          14, 1998 (Registration No. 333-52653)
                                                                      [Exhibit 10]

10(i)              Form of Stock Option Agreement executed in         Filed herewith
                   connection with the grant of options under
                   Park National Corporation 1995 Incentive
                   Stock Option Plan, as amended

10(j)              Description of Park National Corporation           Incorporated herein by reference to Park's
                   Supplemental Executive Retirement Plan             Form S-4 [Exhibit 10(i)]
</TABLE>

(b)        REPORTS ON FORM 8-K.

           There were no Current Reports on Form 8-K filed during the fiscal
           quarter ended December 31, 1998.

                                      -14-
<PAGE>   15

(c)        EXHIBITS.

           Exhibits filed with this Annual Report on Form 10-K are attached
           hereto. For a list of such exhibits, see the Index to Exhibits
           beginning at page E-1.

(d)        FINANCIAL STATEMENT SCHEDULES.

           None

                                      -15-
<PAGE>   16



                                   SIGNATURES

           Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                      PARK NATIONAL CORPORATION


                                           /s/ C. Daniel DeLawder
Date:  March 19, 1999                 By   C. Daniel DeLawder,
                                           President and Chief Executive Officer

           Pursuant to the requirements of the Securities Exchange Act of 1934,
this Report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
         Name                                Date                     Capacity
         ----                                ----                     --------
<S>                                        <C>                <C>
*William T. McConnell                         *                Chairman of the Board and Director

*C. Daniel DeLawder                           *                President, Chief Executive Officer and Director

*John W. Kozak                                *                Chief Financial Officer and Chief Accounting Officer

*Maureen Buchwald                             *                Director

*James J. Cullers                             *                Director

*Dominic C. Fanello                           *                Director

*R. William Geyer                             *                Director

*Philip H. Jordan, Jr.                        *                Director
</TABLE>


         /s/ C. Daniel DeLawder
*By:     C. Daniel DeLawder
         Attorney-in-Fact

Date:  March 19, 1999


                                      -16-
<PAGE>   17





<TABLE>
<CAPTION>
                 Name                        Date                    Capacity
                 ----                        ----                    --------
<S>                                      <C>                    <C>
*Howard E. LeFevre                            *                     Director

*Phillip T. Leitnaker                         *                     Director

*Tami L. Longaberger                          *                     Director

*James A. McElroy                             *                     Director

*John J. O'Neill                              *                     Director

*William A. Phillips                          *                     Director

*J. Gilbert Reese                             *                     Director

*Rick R. Taylor                               *                     Director

*John L. Warner                               *                     Director

</TABLE>
















         /s/ C. Daniel DeLawder
*By:     C. Daniel DeLawder,
         Attorney-in-Fact

Date:  March 19, 1999

                                      -17-
<PAGE>   18



                            PARK NATIONAL CORPORATION

                           ANNUAL REPORT ON FORM 10-K
                     FOR FISCAL YEAR ENDED DECEMBER 31, 1998

                          INDEX TO FINANCIAL STATEMENTS
<TABLE>
<CAPTION>
                                                                                                        Page(s) in
                                                                                                        1998 Annual
                                                                                                         Report to
Description                                                                                            Shareholders
- -----------                                                                                            ------------
<S>                                                                                                    <C>
Report of Independent Auditors (Ernst & Young LLP)...............................................          43

Consolidated Balance Sheets at December 31, 1998 and 1997........................................        44-45

Consolidated Statements of Income for the years ended December 31, 1998, 1997 and 1996...........        46-47

Consolidated Statements of Changes in Stockholders' Equity for the 
       years ended December 31, 1998, 1997 and 1996..............................................          48

Consolidated Statements of Cash Flows for the years ended 
        December 31, 1998, 1997 and 1996.........................................................          49

Notes to Consolidated Financial Statements.......................................................        50-72
</TABLE>





                                      -18-
<PAGE>   19


                            PARK NATIONAL CORPORATION

                           ANNUAL REPORT ON FORM 10-K
                     FOR FISCAL YEAR ENDED DECEMBER 31, 1998


                                INDEX TO EXHIBITS
<TABLE>
<CAPTION>
Exhibit No.         Description                                         Page No.
- -----------         -----------                                         --------
<S>                 <C>                                                 <C>
3(a)(1)             Articles of Incorporation of Park National          Incorporated herein by reference to
                    Corporation as filed with the Ohio Secretary        Registrant's Form 8-B, filed May 20,
                    of State on March 24, 1992                          1992 (File No. 0-18772) ("Registrant's
                                                                        Form 8-B") [Exhibit 3(a)]

3(a)(2)             Certificate of Amendment to the Articles of         Incorporated herein by reference to
                    Incorporation of Park National Corporation as       Registrant's Annual Report on Form 10-K
                    filed with the Ohio Secretary of State on           for the fiscal year ended
                    May 6, 1993                                         December 31, 1993 (File No. 0-18772)
                                                                        [Exhibit 3(b)]

3(a)(3)             Certificate of Amendment to the Articles of         Incorporated herein by reference to
                    Incorporation of Park National Corporation as       Registrant's Quarterly Report on
                    filed with the Ohio Secretary of State on           Form 10-Q for the fiscal quarter ended
                    April 16, 1996                                      March 31, 1996 (File No. 1-13006)
                                                                        ("Registrant's March 1996 Form 10-Q")
                                                                        [Exhibit 3(a)]

3(a)(4)             Certificate of Amendment by Shareholders to         Incorporated herein by reference to
                    the Articles of Incorporation of Park National      Registrant's Quarterly Report on Form
                    Corporation as filed with the Ohio Secretary        10-Q for the fiscal quarter ended June
                    of State on April 22, 1997                          30, 1997 (File No. 1-13006)
                                                                        ("Registrant's June 1997 Form 10-Q")
                                                                        [Exhibit 3(a)(1)]

3(a)(5)             Articles of Incorporation of Park National          Incorporated herein by reference to
                    Corporation (reflecting amendments through          Registrant's June 1997 Form 10-Q
                    April 22, 1997) (For SEC reporting compliance       [Exhibit 3(a)(2)]
                    purposes only -- not filed with Ohio Secretary
                    of State)
</TABLE>

                                      E-1
<PAGE>   20
<TABLE>
<CAPTION>
Exhibit No.         Description                                         Page No.
- -----------         -----------                                         --------
<S>                 <C>                                                 <C>

3(b)(1)             Regulations of Park National Corporation            Incorporated herein by reference to
                                                                        Registrant's Form 8-B [Exhibit 3(b)]

3(b)(2)             Certified Resolution regarding adoption of          Incorporated herein by reference to
                    amendment to Subsection 2.02(A) of the              Registrant's June 1997 Form 10-Q
                    Regulations of Park National Corporation by         [Exhibit 3(b)(1)]
                    Shareholders on April 21, 1997

3(b)(3)             Regulations of Park National Corporation            Incorporated herein by reference to
                    (reflecting amendments through April 21, 1997)      Registrant's June 1997 Form 10-Q
                    (For SEC reporting compliance purposes only)        [Exhibit 3(b)(2)]

10(a)               Certified Copy of Resolutions Adopted by Board      Incorporated herein by reference to
                    of Directors of Park National Corporation on        Registrant's Annual Report on Form 10-K
                    July 17, 1995 Affecting Park National               for the fiscal year ended December 31,
                    Corporation Defined Benefit Pension Plan and        1995 (File No. 1-13006) ("Registrant's
                    Trust                                               1995 Form 10-K") [Exhibit 10(a)]

10(b)               Park National Corporation Defined Benefit           Incorporated herein by reference to
                    Pension Plan                                        Registrant's 1995 Form 10-K
                                                                        [Exhibit 10(b)]

10(c)               Resolution of Board of Directors and Amendment                          *
                    to Park National Corporation Defined Benefit
                    Pension Plan adopted March 11, 1998

10(d)               Park National Corporation Employees Voluntary       Incorporated herein by reference to
                    Salary Deferral Plan and Trust                      Registrant's Annual Report on Form 10-K
                                                                        for the fiscal year ended December
                                                                        31, 1993 (File No. 0-18772)
                                                                        [Exhibit 10(d)]

10(e)               Summary of Incentive Bonus Plan of Park             Incorporated herein by reference to
                    National Corporation                                Registrant's Registration Statement on
                                                                        Form S-4, filed on January 24, 1997
                                                                        (Registration No. 333-20417)
                                                                        ("Registrant's Form S-4") [Exhibit 10(d)]
</TABLE>

                                      E-2
<PAGE>   21
<TABLE>
<CAPTION>
Exhibit No.         Description                                         Page No.
- -----------         -----------                                         --------
<S>                 <C>                                                 <C>
10(f)               Split-Dollar Agreement, dated May 17, 1993,         Incorporated herein by reference to:
                    between William T. McConnell and The Park           (a) Registrant's Annual Report on
                    National Bank; and Schedule A to Exhibit 10(f)      Form 10-K for the fiscal year ended
                    identifying other identical Split-Dollar            December 31, 1993 (File No. 0-18772)
                    Agreements between The Park National Bank and       [Exhibit 10(f)]; and (b) Registrant's
                    executive officers of Registrant                    Annual Report on Form 10-K for the
                                                                        fiscal year ended December 31, 1994
                                                                        (File No. 1-13006) [Exhibit 10(g)]

10(g)               Split-Dollar Agreement, dated September 29,         Incorporated herein by reference to: (a)
                    1993, between Dominic C. Fanello and The            Registrant's Annual Report on Form 10-K
                    Richland Trust Company; and Schedule A to           for the fiscal year ended December 31,
                    Exhibit 10(f) identifying other identical           1993 (File No. 0-18772) [Exhibit 10(g)];
                    Split-Dollar Agreements between directors of        and (b) Registrant's Annual Report on
                    Registrant and The Park National Bank, The          Form 10-K for the fiscal year ended
                    Richland Trust Company or Century National          December 31, 1997 (File No. 1-13006)
                    Bank, as identified in such Schedule A              [Exhibit 10(f)]

10(h)               Park National Corporation 1995 Incentive Stock      Incorporated herein by reference to
                    Option Plan (as amended through April 20, 1998)     Registrant's Registration Statement on
                                                                        Form S-8 filed May 14, 1998
                                                                        (Registration No. 333-52653) [Exhibit 10]

10(i)               Form of Stock Option Agreement executed in                              *
                    connection with the grant of options under the
                    Park National Corporation 1995 Incentive Stock
                    Option Plan, as amended

10(j)               Description of Park National Corporation            Incorporated herein by reference to
                    Supplemental Executive Retirement Plan              Registrant's Form S-4 [Exhibit 10(i)]
</TABLE>

                                      E-3
<PAGE>   22
<TABLE>
<CAPTION>
Exhibit No.         Description                                         Page No.
- -----------         -----------                                         --------
<S>                 <C>                                                 <C>

13                  Annual Report to Stockholders of Registrant         Incorporated herein by reference to the
                    for the fiscal year ended December 31, 1998         financial statements portion of this
                    (Not deemed filed except for portions thereof       Annual Report on Form 10-K beginning at
                    which are specifically incorporated by              page 18
                    reference into this Annual Report on Form 10-K)

21                  Subsidiaries of Registrant                                              *

23                  Consent of Ernst & Young LLP                                            *

24                  Powers of Attorney                                                      *

27                  Financial Data Schedule                                                 *
</TABLE>

_______________

*Filed herewith


                                      E-4


<PAGE>   1

                                  EXHIBIT 10(c)
                                  ------------


           Resolution of Board of Directors and Amendment to Park National
           Corporation Defined Benefit Pension Plan adopted March 11, 1998



<PAGE>   2





                        RESOLUTION OF BOARD OF DIRECTORS
                                AND AMENDMENT TO
                            PARK NATIONAL CORPORATION
                          DEFINED BENEFIT PENSION PLAN


                   WHEREAS, Park National Corporation adopted a Defined Benefit
Pension Plan effective October 1, 1960; and


                   WHEREAS, Park National Corporation adopted an amended and
restated Defined Benefit Pension Plan (the Plan) effective October 1, 1989; and


                   WHEREAS, it is desired to amend the Plan to raise the
involuntary lump-sum payment amount to $5,000, to eliminate mandatory payment of
benefits to non-5% owners until actual retirement, and to conform the Plan with
the manner in which it has been consistently administered;


                   NOW, THEREFORE, BE IT RESOLVED, that the Park National
Corporation Defined Benefit Pension Plan is amended as follows:

                                     ITEM I
                                     ------

Effective October 1, 1989, Section 5.6, TERMINATION OF EMPLOYMENT BEFORE
RETIREMENT, is amended by deleting the second paragraph of subsection (a) and
substituting the following:

                                    However, the Administrator shall direct the
                   earlier payment of the entire Vested portion of the Present
                   Value of Accrued Benefit, but only if it does not exceed
                   $3,500 and has never exceeded $3,500 at the time of any prior
                   distribution.

                                     ITEM II
                                     -------

Effective October 1, 1997, Section 5.6, TERMINATION OF EMPLOYMENT BEFORE
RETIREMENT is further amended by the addition of the following subsection (i):

                  (i) Notwithstanding anything in this Section to the contrary,
effective October 1, 1997, an "Eligible Participant" may elect to receive his
Vested Accrued Benefit under the Plan in the form of a lump-sum payment
calculated in accordance with Section 5.7. Any such election is subject to the
restrictions discussed below. For purposes of this Section, an "Eligible
Participant" shall mean a Participant who had attained age 50 and completed 5
years of service as of his termination of employment date. In order to elect
this special optional payment form, an "Eligible Participant" must terminate
employment with the Employer during the period October 1, 1997 



<PAGE>   3

                                                                            
through December 31, 1997. A Participant who was an "Eligible Participant" under
the terms of this Section and who does not terminate employment during the
period October 1, 1997 through December 31, 1997 shall not be an "Eligible
Participant" hereunder and shall be entitled only to his retirement benefits
payment option determined in accordance with Section 5.6 (without regard to this
paragraph) as appropriate. If an "Eligible Participant" who elects this special
optional payment dies after termination of employment but before payment of
benefits, any death benefit payable to his beneficiaries shall be determined and
paid in accordance with Section 5.5.

                                    ITEM III
                                    --------

Effective October 1, 1997, Section 5.7, DISTRIBUTION OF BENEFITS, is amended by
deleting the last sentence of subsection (e)(1).

                   FURTHER RESOLVED, effective October 1, 1997, if the Vested
portion of the Present Value of Accrued Benefits payable to any Participant in
the event of retirement, disability, death, or termination of employment does
not exceed $5,000 and has never exceeded $5,000 at the time of any prior
distribution, the Administrator shall direct the earlier payment of the entire
Vested portion of the Present Value of Accrued Benefit and the Plan shall be
amended by substituting $5,000 for $3,500 wherever such amount occurs.



 I hereby certify that the foregoing is a true and correct copy of a Resolution
duly adopted by Park National Corporation on March 11, 1998


                                                  By   /s/ Laura B. Lewis
                                                    --------------------------

                                      -2-

<PAGE>   1


                                  EXHIBIT 10(i)
                                  -------------


              Form of Stock Option Agreement executed in connection
              with the grant of options under Park National
              Corporation 1995 Incentive Stock Option Plan, as amended


<PAGE>   2



                          STOCK OPTION AGREEMENT #____

         THIS STOCK OPTION AGREEMENT (the "Agreement") is made to be effective
as of ________________________, by and between Park National Corporation, an
Ohio corporation (the "COMPANY"), and _________________________________ (the
"OPTIONEE").

                                   WITNESSETH:

          WHEREAS, the Board of Directors of the COMPANY has adopted and the
shareholders of the COMPANY have approved the Park National Corporation 1995
Incentive Stock Option Plan and certain amendments thereto (collectively, the
"PLAN"); and

          WHEREAS, pursuant to the provisions of the PLAN, the Board of
Directors of the COMPANY has appointed an Executive Committee (the "COMMITTEE")
to administer the PLAN and the COMMITTEE has determined that an option to
acquire common shares, without par value (the "COMMON SHARES"), of the COMPANY
should be granted to the OPTIONEE upon the terms and conditions set forth in
this Agreement;

          NOW, THEREFORE, in consideration of the premises, the parties hereto
make the following agreement, intending to be legally bound thereby:

          (1) GRANT OF OPTION. The COMPANY hereby grants to the OPTIONEE an
option (the "OPTION") to purchase _______ COMMON SHARES of the COMPANY. The
OPTION is intended to qualify as an incentive stock option under Section 422 of
the Internal Revenue Code of 1986, as amended (the "CODE").

          (2) TERMS AND CONDITIONS OF THE OPTION.

               (A) OPTION PRICE. The purchase price (the "OPTION PRICE") to be
paid by the OPTIONEE to the COMPANY upon the exercise of the OPTION shall be
____________ per COMMON SHARE, being 100% of the closing sale price for the
COMMON SHARES of the COMPANY as shown on the American Stock Exchange - Composite
Transactions on ________________________ subject to adjustment as provided in
Section 3.

               (B) EXERCISE OF THE OPTION. The OPTION shall be exercisable with
respect to all of the COMMON SHARES covered by the OPTION on and after the date
hereof. Any exercise of the OPTION may be made in whole or in part; however, no
single purchase of COMMON SHARES upon exercise of the OPTION shall be for less
than the LESSER OF (i) 200 COMMON SHARES OR (ii) the number of COMMON SHARES
covered by the OPTION. Subject to the other provisions of this Agreement, the
OPTION shall remain exercisable as to the COMMON SHARES covered by the OPTION
until the date of expiration of the OPTION term.

          The grant of the OPTION shall not confer upon the OPTIONEE any right
to continue in the employment of the COMPANY and/or any subsidiary of the
COMPANY nor limit in any way the right of the COMPANY or any subsidiary of the
COMPANY to terminate the employment of the OPTIONEE at any time in accordance
with law or the governing corporate documents of the OPTIONEE's employer.

              (C) OPTION TERM. The OPTION shall in no event be exercisable after
the fifth anniversary of the day immediately preceding the date of this
Agreement.

               (D) METHOD OF EXERCISE. The OPTION may be exercised by the
OPTIONEE, or in the event of the OPTIONEE's death, such other person as is
entitled to exercise the OPTION, giving written notice of exercise to the
COMMITTEE, in care of the Secretary of the COMPANY, stating the number of COMMON
SHARES in respect of which the OPTION is being exercised. Payment for all such

<PAGE>   3


COMMON SHARES shall be made to the COMPANY at the time the OPTION is exercised
in United States dollars in cash (including check, bank draft or money order
payable to the order of the COMPANY). After payment in full for the COMMON
SHARES purchased under the OPTION has been made, the COMPANY shall take all such
action as is necessary to deliver an appropriate share certificate evidencing
the COMMON SHARES purchased upon the exercise of the OPTION as promptly
thereafter as is reasonably practicable.

               (E) GRANT OF RELOAD OPTIONS. Upon the exercise by the OPTIONEE of
the OPTION in full or in part, the COMMITTEE shall automatically grant to the
OPTIONEE a new incentive stock option (a "RELOAD OPTION") covering the same
number of COMMON SHARES as were the subject of the exercise; provided, however,
that (i) the OPTIONEE may not be granted RELOAD OPTIONS in any one year of the
term of the OPTION covering, with respect to all RELOAD OPTIONS granted in such
one year, more than the number of COMMON SHARES which were subject to the OPTION
on the date of this Agreement; and (ii) the number of COMMON SHARES which would
otherwise be covered by a RELOAD OPTION granted to the OPTIONEE (whether upon
exercise of the OPTION or upon exercise of a previously-granted RELOAD OPTION)
shall be reduced to the extent necessary to ensure that the aggregate annual
limit on incentive stock options first exercisable in any one year specified in
Section 422 of the CODE is not exceeded. Notwithstanding anything in this
Section 2(E) to the contrary, neither the OPTIONEE nor any person who has
acquired the right to exercise the OPTION upon the OPTIONEE's death, who
exercises the OPTION upon or after termination of the OPTIONEE's employment by
reason of death, Disability or Normal Retirement (as those terms are defined in
Section 6(B) of this Agreement), will be granted any RELOAD OPTIONS in
connection with such exercise. In addition, no RELOAD OPTIONS shall be granted
after January 16, 2005.

          (3) ADJUSTMENTS AND CHANGES IN THE COMMON SHARES.

               (A) If, during the term of the OPTION, there shall be a stock
split, stock dividend, combination or exchange of shares or other similar change
in the COMPANY's capitalization, the number of COMMON SHARES subject to the
OPTION and the OPTION PRICE per COMMON SHARE of the OPTION shall be
appropriately and proportionately adjusted to reflect the same.

               (B) Any and all adjustments in connection with the OPTION made
pursuant to Section 3(A) of this Agreement shall comply in all respects with
Section 422 of the CODE, and the regulations promulgated thereunder.

               (C) Notice of any adjustment made pursuant to Section 3(A) of
this Agreement shall be given by the COMPANY to the OPTIONEE.

          (4) ACCELERATION OF THE OPTION. In the event that the shareholders of
the COMPANY approve a definitive agreement (A) to merge or consolidate the
COMPANY with or into another corporation, in which the COMPANY is not the
continuing or surviving corporation or pursuant to which any COMMON SHARES would
be converted into cash, securities or other property of another corporation,
other than a merger of the COMPANY in which holders of COMMON SHARES immediately
prior to the merger have the same proportionate ownership of shares of the
surviving corporation immediately after the merger as immediately before, or (B)
to sell or otherwise dispose of substantially all of the assets of the COMPANY,
the OPTION shall become exercisable in full on the date of such shareholder
approval, whether or not then exercisable.

          (5) NON-TRANSFERABILITY OF THE OPTION. The OPTION shall not be
assignable or transferable except, in the event of the death of the OPTIONEE, by
the OPTIONEE's will or by the laws of descent and distribution. The OPTION shall
be exercisable, during the OPTIONEE's lifetime, only by the OPTIONEE. In the
event the death of the OPTIONEE occurs, the representative or representatives of
the OPTIONEE's estate, or the person or persons who acquire (by bequest or
inheritance) the rights to 

                                       2
<PAGE>   4

exercise the OPTION, may exercise the OPTION prior to the expiration of the
applicable exercise period, as specified in Sections 2(C) and 6 of this
Agreement.

          (6) EXERCISE AFTER TERMINATION OF EMPLOYMENT.

               (A) If the OPTIONEE's employment with the COMPANY and its
subsidiaries terminates for any reason other than the death, Disability or
Normal Retirement of the OPTIONEE, the OPTION shall terminate effective
immediately upon termination of employment. If the termination of employment was
due to the Normal Retirement of the OPTIONEE, the OPTION may be exercised in
full, whether or not then exercisable by its terms, and the right of the
OPTIONEE to exercise the OPTION shall terminate upon the earlier to occur of the
expiration of the term of the OPTION or three months after the date of
termination of employment. If the termination of employment was due to the death
of the OPTIONEE and the OPTIONEE was an employee of the COMPANY and/or any
subsidiary of the COMPANY at the time of the OPTIONEE's death, the OPTION may be
exercised in full, whether or not then exercisable by its terms, and the right
of the representative or representatives of the OPTIONEE's estate (or the person
or persons who acquire (by bequest or inheritance) the right to exercise the
OPTION) to exercise the OPTION shall terminate upon the earlier to occur of the
expiration of the term of the OPTION or one year after the date of death. If the
termination of employment was due to the Disability of the OPTIONEE, the OPTION
may be exercised in full, whether or not then exercisable by its terms, and the
right of the OPTIONEE to exercise the OPTION shall terminate upon the earlier to
occur of the expiration of the term of the OPTION or one year after the date of
termination of employment. For purposes of this Section 6(A), the date of
termination of employment shall be the last day of employment.

               (B) For purposes of this Section 6, "Disability" shall mean a
disability within the meaning of Section 22(e) (3) of the CODE and "Normal
Retirement" shall mean separation from employment with the COMPANY and each of
its subsidiaries on or after the date the OPTIONEE has attained age sixty-two
(62).

          (7)   RESTRICTIONS ON RESALE OR OTHER DISPOSITION OF COMMON SHARES
                ACQUIRED UPON EXERCISE OF THE OPTION.

               (A) The OPTIONEE hereby acknowledges and agrees that none of the
COMMON SHARES acquired upon exercise of the OPTION may be sold or otherwise
disposed of by the OPTIONEE to any person other than the COMPANY for a period of
five years after the date of exercise; provided, however, that this restriction
(i) shall not apply in the event of the exercise of the OPTION following the
death, Disability or Normal Retirement (as those terms are defined in Section
6(B) of this Agreement) of the OPTIONEE; and (ii) shall cease to apply following
the exercise of the OPTION in the event that the OPTIONEE subsequently leaves
the employment of the COMPANY and/or its subsidiary by reason of death,
Disability or Normal Retirement. In the event that the OPTIONEE leaves the
employment of the COMPANY and/or its subsidiaries following the exercise of the
OPTION for any reason other than death, Disability or Normal Retirement, and the
OPTIONEE desires to sell or otherwise dispose of the COMMON SHARES acquired upon
exercise of the OPTION prior to the termination of the five-year restriction
period, the OPTIONEE shall submit a written request to the COMPANY to purchase
the COMMON SHARES at a purchase price per COMMON SHARE equal to the lowest of
the OPTION PRICE, the closing sale price for the COMPANY's COMMON SHARES as
shown on the American Stock Exchange - Composite Transactions on the date the
OPTIONEE's employment terminated or the closing sale price of the COMPANY's
COMMON SHARES as shown on the American Stock Exchange - Composite Transactions
on the date that the OPTIONEE submitted the request to purchase to the COMPANY.

               (B) The OPTIONEE acknowledges and agrees that the COMPANY shall
cause each share certificate evidencing the COMMON SHARES acquired upon exercise
of the OPTION to bear an appropriate legend reflecting the terms of this Section
7, which legend may be in the following or any other appropriate form:

                                       3
<PAGE>   5


         "Restrictions on the right to transfer the common shares evidenced by
         this certificate (the "Shares") are set forth in a written Stock Option
         Agreement, dated ________________, to which Park National Corporation
         (the "Corporation") and ______________________________ [name of the
         OPTIONEE] are parties. The Corporation will mail to the record holder
         of the Shares a copy of said Stock Option Agreement, without charge,
         within five (5) days after receipt of a written request therefor."


               (8) RIGHTS OF OPTIONEE AS SHAREHOLDER. The OPTIONEE shall have no
rights as a shareholder of the COMPANY with respect to any COMMON SHARES of the
COMPANY covered by the OPTION until the date of issuance of a certificate to the
OPTIONEE evidencing such COMMON SHARES.

               (9) PLAN AS CONTROLLING. All terms and conditions of the PLAN
applicable to the OPTION which are not set forth in this Agreement shall be
deemed incorporated herein by reference. In the event that any term or condition
of this Agreement is inconsistent with the terms and conditions of the PLAN, the
PLAN shall be deemed controlling.

               (10)  GOVERNING LAW.  This Agreement shall be governed by and 
construed in accordance with the laws of the State of Ohio.

               (11) RIGHTS AND REMEDIES CUMULATIVE. All rights and remedies of
the COMPANY and of the OPTIONEE enumerated in this Agreement shall be cumulative
and, except as expressly provided otherwise in this Agreement, none shall
exclude any other rights or remedies allowed by law or in equity, and each of
said rights or remedies may be exercised and enforced concurrently.

               (12) CAPTIONS. The captions contained in this Agreement are
included only for convenience of reference and do not define, limit, explain or
modify this Agreement or its interpretation, construction or meaning and are in
no way to be construed as a part of this Agreement.

               (13) SEVERABILITY. If any provision of this Agreement or the
application of any provision hereof to any person or any circumstance shall be
determined to be invalid or unenforceable, then such determination shall not
affect any other provision of this Agreement or the application of said
provision to any other person or circumstance, all of which other provisions
shall remain in full force and effect, and it is the intention of each party to
this Agreement that if any provision of this Agreement is susceptible of two or
more constructions, one of which would render the provision enforceable and the
other or others of which would render the provision unenforceable, then the
provision shall have the meaning which renders it enforceable.

               (14) NUMBER AND GENDER. When used in this Agreement, the number
and gender of each pronoun shall be construed to be such number and gender as
the context, circumstances or its antecedent may require.

               (15) ENTIRE AGREEMENT. This Agreement constitutes the entire
agreement between the COMPANY and the OPTIONEE in respect of the subject matter
of this Agreement, and this Agreement supersedes all prior and contemporaneous
agreements between the parties hereto in connection with the subject matter of
this Agreement. No officer, employee or other servant or agent of the COMPANY,
and no servant or agent of the OPTIONEE, is authorized to make any
representation, warranty or other promise not contained in this Agreement. No
change, termination or attempted waiver of any of the provisions of this
Agreement shall be binding upon any party hereto unless contained in a writing
signed by the party to be charged.

                                       4
<PAGE>   6

               (16) SUCCESSORS AND ASSIGNS. This Agreement shall inure to the
benefit of and be binding upon the successors and assigns (including successive,
as well as immediate, successors and assigns) of the COMPANY.

              IN WITNESS WHEREOF, the parties hereto have caused this Agreement
to be executed on the date first above written.

                                   COMPANY:
                                   --------

                                   PARK NATIONAL CORPORATION


                                   By:                                 
                                     --------------------------------- 
                                   Its:                                
                                       ------------------------------- 
                                   


                                  OPTIONEE:
                                  ---------


                                   --------------------------------------------
                                   Printed Name of Optionee


                                   --------------------------------------------
                                   Signature of Optionee


                                   --------------------------------------------
                                   Street Address


                                   --------------------------------------------
                                    City           State               Zip Code


                                   --------------------------------------------
                                   Telephone Number


                                   --------------------------------------------
                                   Social Security Number



                                       5

<PAGE>   1
                                       23

FINANCIAL REVIEW


This financial review presents management's discussion and analysis of the
financial condition and results of operations for Park National Corporation
("Park" or the "Corporation"). This discussion should be read in conjunction
with the consolidated financial statements and related footnotes and the
five-year summary of selected financial data. Management's discussion and
analysis contains forward-looking statements that are provided to assist in the
understanding of anticipated future financial performance. These forward-looking
statements involve significant risks and uncertainties including changes in
general economic and financial market conditions, the Corporation's ability to
execute its business plans, including its plan to address the Year 2000 issue
and the ability of third parties to effectively address their Year 2000 issues.
Although Park believes that the expectations reflected in such forward-looking
statements are reasonable, actual results may differ materially. Undue reliance
should not be placed on the forward- looking statements, which speak only as of
the date hereof. The Corporation does not undertake any obligation to publicly
update any forward-looking statement.


OVERVIEW

Net income for 1998 was $41.6 million, the highest in Park's eleven year history
as a bank holding company. This represents a 10.3% increase over net income of
$37.7 million for 1997. Net income per share was $4.43 for 1998, up by 10.8%
over the $4.00 net income per share for 1997. Net income has increased at an
annual compound growth rate of 11.9% over the last five years, and net income
per share has grown at an annual compound growth rate of 11.7% over the same
period.

Effective with the fourth quarter of 1998, the quarterly cash dividend on common
stock was increased to $.60 per share. The new annualized dividend of $2.40 per
share is 25.0% greater than the dividend paid in 1998. The Corporation has paid
quarterly dividends since becoming a holding company in early 1987. The annual
compound growth rate for the Corporation's per share dividend for the last five
years is 14.2%.

Park's business strategy is geared toward maximizing the return to stockholders.
The Corporation's common stock value has appreciated 24.6% annually on a
compounded, total return basis for the last five years and 27.0% annually for
the past ten years. The December 31, 1998 value of a $1,000 investment on
December 31, 1993 and a $1,000 investment on December 31, 1988 would be $2,999
and $10,903, respectively, inclusive of the reinvestment of dividends in the
Corporation's stock.

On May 5, 1997, Park merged with First-Knox Banc Corp. ("First-Knox"), a $569
million bank holding company headquartered in Mount Vernon, Ohio, in a
transaction accounted for as a pooling-of-interests. Park issued 2.3 million
shares of common stock to the stockholders of First-Knox based upon an exchange
ratio of .5914 shares of Park common stock for each outstanding share of
First-Knox common stock. The historical financial statements of Park have been
restated to show Park and First-Knox on a combined basis.


ABOUT OUR BUSINESS

Through its banking subsidiaries, Park is engaged in the commercial banking and
trust business, generally in small to medium population Ohio communities.
Management believes there is a significant number of consumers and businesses
which seek long-term relationships with community-based financial institutions
of quality and strength. While not engaging in activities such as foreign
lending, nationally syndicated loans and investment banking operations, the
Corporation attempts to meet the needs of its customers for commercial, real
estate and consumer loans, and investment and deposit services. Familiarity with
the local market, coupled with conservative loan underwriting standards, has
allowed the Corporation to achieve solid financial results even in periods where
there have been changes in economic conditions and the general level of interest
rates.

The Corporation has produced performance ratios which compare favorably to peer
bank holding companies in terms of equity and asset returns, capital adequacy
and asset quality. Continued satisfactory results are contingent upon economic
conditions in Ohio and competitive factors, among other things.



<PAGE>   2
                                       24



The Corporation's subsidiaries compete for deposits and loans with other banks,
savings associations, credit unions and other types of financial institutions.
The Corporation and its subsidiaries operate fifty-seven full-service banking
offices and a network of sixty-three automatic teller machines in fifteen
central and southern Ohio counties.

A table of financial data of the Corporation's affiliates for 1998, 1997, and
1996 is shown below. See Footnote 19 to the financial statements for additional
financial information on the Corporation's affiliates.


TABLE 1 - PARK NATIONAL CORPORATION AFFILIATE FINANCIAL DATA
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                 1998                         1997                       1996
- ------------------------------------------------------------------------------------------------------------------------
                                         AVERAGE         NET         Average         Net         Average         Net
     (IN THOUSANDS)                      ASSETS        INCOME        Assets        Income        Assets        Income
- ------------------------------------------------------------------------------------------------------------------------
<S>                                <C>              <C>        <C>             <C>         <C>             <C>    
   Park National Bank:

     Park National Division            $   812,688      $18,333    $   716,356     $20,013     $   672,374     $15,900
- ------------------------------------------------------------------------------------------------------------------------
     Fairfield National Division           263,729        4,254        202,681       3,893         187,226       3,564
- ------------------------------------------------------------------------------------------------------------------------
   Richland Trust Company                  405,646        5,006        385,469       5,195         275,287       3,747
- ------------------------------------------------------------------------------------------------------------------------
   Century National Bank                   359,774        6,332        348,861       5,805         346,512       3,401
- ------------------------------------------------------------------------------------------------------------------------
   First-Knox National Bank:
     First-Knox
     National Division                     477,663        7,541        502,723       2,516         471,046       5,646
- ------------------------------------------------------------------------------------------------------------------------
     Farmers & Savings
     National Division                      62,955          960         60,189         512          56,718         827
- ------------------------------------------------------------------------------------------------------------------------
   Parent Company,
     including consolidating
     entries                               (46,972)        (854)         3,303        (241)          2,632      (1,385)
- ------------------------------------------------------------------------------------------------------------------------
   CONSOLIDATED TOTALS                  $2,335,483      $41,572     $2,219,582     $37,693      $2,011,795     $31,700
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>


RETURN ON EQUITY

The Corporation's primary financial goal is to achieve a superior, long-term    
return on stockholders' equity. The Corporation measures performance in its     
attempts to achieve this goal against its peers, defined as all U.S. bank       
holding companies between $1 billion and $3 billion in assets. At year-end 1998,
there were 145 peer bank holding companies in this peer group. The Corporation's
net income to average equity ratio (ROE) was 18.35%, 18.21% and 16.88% in 1998, 
1997, and 1996, respectively. In the past five years, the Corporation's ROE     
exceeded the mean and median return of the peer group by a substantial margin.  
The return on equity ratio has averaged 17.34% over the past five years.        
<TABLE>
<CAPTION>
HISTORICAL COMPARISON OF RETURN ON AVERAGE EQUITY
[BAR CHART]
                    
             1994    1995    1996    1997      1998

<S>        <C>     <C>     <C>     <C>       <C>   
Park       16.72%  16.52%  16.88%  18.21%    18.35%
Peer Mean  12.27%  12.58%  13.55%  14.19%    13.97%*
</TABLE>
*as of 09/30/98



<PAGE>   3
                                       25



BALANCE SHEET COMPOSITION

Park functions as a financial intermediary. The following section discusses the
sources of funds and the manner in which management has invested these funds.

SOURCE OF FUNDS

DEPOSITS: The Corporation's major source of funds is provided by core deposits
from individuals, businesses, and local government units. These core deposits
consist of all noninterest bearing and interest bearing deposits, excluding
certificates of deposit of $100,000 and over which were less than 12% of total
deposits for the last three years. In 1998, year-end total deposits increased by
$85 million or 4.6% compared to an increase of $92 million or 5.2% for 1997.
Approximately $49.2 million of the 1997 increase resulted from the purchase of
three bank branches in Lancaster, Ohio in December 1997. Increases in
noninterest bearing deposits were experienced in all three years, primarily from
commercial and public fund depositors.

Maturity of time certificates of deposit of $100,000 and over as of December 31,
1998 were:

TABLE 2 - OVER $100,000 MATURITY SCHEDULE
- --------------------------------------------------------------------------------
                                                           TIME CERTIFICATES
     DECEMBER 31, 1998 (IN MILLIONS)                         OF DEPOSIT
- --------------------------------------------------------------------------------
   3 months or less                                             $110,494
- --------------------------------------------------------------------------------
   Over 3 months through 6 months                                 36,162
- --------------------------------------------------------------------------------
   Over 6 months through 12 months                                47,779
- --------------------------------------------------------------------------------
   Over 12 months                                                 27,373
- --------------------------------------------------------------------------------
      Total                                                     $221,808
- --------------------------------------------------------------------------------

SHORT-TERM BORROWINGS: Short-term borrowings primarily result from securities
sold under agreements to repurchase but also include Federal Home Loan Bank
advances, federal funds purchased, and other borrowings. These funds are used to
manage the Corporation's liquidity needs and interest rate sensitivity risk.
They are subject to short-term price swings as the Corporation's needs change or
the overall market rates for short-term investment funds change. In 1998,
average short-term borrowings were $190.2 million compared to $162.6 million in
1997 and $126.7 million in 1996. The increase in short-term borrowings in 1998
and 1997 has been used to help fund the increase in the investment portfolio and
to repay long-term debt. Average short-term borrowings were less than 8.2% of
average assets in all years.

LONG-TERM DEBT: Long-term debt is a result of borrowings from the Federal Home
Loan Bank. These borrowings were reduced in 1998 and late 1997 as more
attractive rates were available in short-term markets.

STOCKHOLDERS' EQUITY: Average stockholders' equity to average total assets
increased to 9.70% in 1998 compared to 9.33% in 1997 and 1996.

In accordance with Statement of Financial Accounting Standards No. 115, the
Corporation reflects any unrealized holding gain/(loss) on available-for-sale
securities, net of federal taxes as accumulated other comprehensive income which
is part of the Corporation's equity. While the effect of this accounting is not
recognized for calculation of regulatory capital adequacy ratios, it does impact
the Corporation's equity as reported in the audited financial statements. The
unrealized holding gain on available-for-sale securities, net of federal taxes,
was $7.5, $7.0, and $4.7 million at year-end 1998, 1997, and 1996, respectively.



<PAGE>   4
                                       26



INVESTMENT OF FUNDS

LOANS: Average loans, net of unearned income, were $1,601 million in 1998
compared to $1,528 million in 1997 and $1,380 million in 1996. The average yield
on loans was reasonably stable at 9.25% in 1998 compared to 9.36% in 1997 and
9.41% in 1996. Approximately 63% of loan balances mature or reprice within one
year. This results in the interest rate yield on the loan portfolio adjusting
with changes in interest rates, but on a delayed basis.

Year-end loan balances, net of unearned income, increased by $50 million or 3.1%
in 1998 and by $120 million or 8.2% in 1997. Residential real estate loans
decreased by $30 million or 4.2% to $679 million at year-end 1998 compared to an
increase of $92 million or 14.9% for 1997. A flat yield curve during 1998
(long-term interest rates about equal to short-term interest rates) made
long-term fixed rate mortgage loans attractive to residential borrowers. The
Corporation sells fixed rate mortgage loan originations into the secondary
mortgage market and as a result experienced a decrease in residential real
estate loan totals as borrowers refinanced adjustable rate mortgage loans with
fixed rate mortgage loans. Excluding residential real estate loans, the rest of
the loan portfolio grew by 9.0% in 1998.

If the slope of the yield curve would remain flat in 1999, residential real
estate loans could decrease further. The demand for consumer loans, auto leases
and commercial real estate loans has been relatively strong principally due to
the strength of the economy in Central Ohio. As a percentage of assets, year-end
loan balances were 66.7%, 69.6%, and 67.4% in 1998, 1997, and 1996,
respectively.

Table 3 reports year-end loan balances by type of loan for the past five years.

<TABLE>
<CAPTION>
TABLE 3 - LOANS BY TYPE
- -------------------------------------------------------------------------------------------------------------------
      DECEMBER 31, (IN THOUSANDS)                  1998           1997          1996            1995           1994
- -------------------------------------------------------------------------------------------------------------------
<S>                                          <C>            <C>            <C>             <C>            <C>        
   Commercial, financial and
      agriculture                              $   217,504    $   212,970   $   224,912     $   211,535    $   189,303
- ----------------------------------------------------------------------------------------------------------------------
   Real estate - construction                       70,998         65,548        70,359          52,084         42,485
- ----------------------------------------------------------------------------------------------------------------------
   Real estate - residential                       679,239        708,768       617,018         585,739        565,663
- ----------------------------------------------------------------------------------------------------------------------
   Real estate - commercial                        280,789        256,074       215,372         200,675        187,936
- ----------------------------------------------------------------------------------------------------------------------
   Consumer, net                                   332,320        313,517       320,831         282,618        278,427
- ----------------------------------------------------------------------------------------------------------------------
   Leases, net                                      60,662         35,050        23,532          22,717         21,494
- ----------------------------------------------------------------------------------------------------------------------
      TOTAL LOANS                               $1,641,512     $1,591,927    $1,472,024      $1,355,368     $1,285,308
- ----------------------------------------------------------------------------------------------------------------------

TABLE 4 - SELECTED LOAN MATURITY DISTRIBUTION

                                                                          Over One            Over
                                                        One Year           Through            Five
      DECEMBER 31, 1998 (IN THOUSANDS)                   or Less         Five Years           Years            TOTAL
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                    <C>             <C>               <C>              <C>     
   Commercial, financial and
      agriculture                                          $98,601         $58,732           $60,171          $217,504
- ----------------------------------------------------------------------------------------------------------------------
   Real estate - construction                               38,366           4,279            28,353            70,998
- ----------------------------------------------------------------------------------------------------------------------
      TOTAL                                               $136,967         $63,011           $88,524          $288,502
- ----------------------------------------------------------------------------------------------------------------------
   Total of these selected loans due after one year with:
        Fixed interest rate                                                                                   $ 53,927
- ----------------------------------------------------------------------------------------------------------------------
        Floating interest rate                                                                                $ 97,608
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>


<PAGE>   5
                                       27



INVESTMENT SECURITIES: The Corporation's securities portfolio is structured to
provide liquidity and contribute to earnings. The Corporation classifies
approximately 99% of its securities as available-for-sale -- see Footnote 4 to
the financial statements. These securities are carried on the books at their
estimated fair value with the unrealized holding gain or loss, net of taxes,
accounted for as accumulated other comprehensive income which is part of the
Corporation's equity. Management classifies a large portion of the securities
portfolio as available-for-sale so that these securities will be available to be
sold in future periods in carrying out the Corporation's investment strategies.
The remaining securities are classified as held-to-maturity and are accounted
for at amortized cost.

The Corporation's investment strategy is dynamic. As conditions change over
time, the Corporation's overall interest rate risk, liquidity needs, and
potential return on the investment portfolio will change. The Corporation
regularly reevaluates the securities in its portfolio based on circumstances as
they evolve. Circumstances that may precipitate a sale of a security would be to
better manage interest rate risk, meet liquidity needs, or to improve the
overall yield from the investment portfolio. There were negligible security
gains and losses in 1998 and 1997, and a $1.3 million loss in 1996. The
Corporation's strategy has generally been to reinvest the proceeds from the sale
of securities at a loss into higher yielding securities with modest extension of
maturities. Generally lower overall interest rates in 1998 and 1997 prevented
this strategy from being executed.

The average yield on taxable investment securities was 6.91%, 7.00%, and 6.85%
for 1998, 1997, and 1996, respectively. The average maturity or repricing of the
taxable investment portfolio was approximately 2.7 years at year-end 1998
compared to 3.1 years at year-end 1997 and 3.2 years at year-end 1996.

The Corporation's tax-exempt investment securities portfolio increased as a
percent of total securities in 1998 and 1997 as more favorable tax-equivalent
yields were available for tax-exempt securities. The tax-exempt securities
portfolio was approximately 17% of the total securities portfolio at year-end
1998 compared to 16% at year-end 1997 and 12% at year-end 1996. The average
tax-equivalent yield on tax-exempt securities was 7.33%, 7.82% and 8.56% for
1998, 1997 and 1996, respectively. The average maturity of the tax-exempt
portfolio was 6.7 years at year-end 1998 compared to 7.1 years at year-end 1997
and 1996.

Total year-end investment securities increased by $112 million or 20.7% in 1998
compared to a decrease of $34 million or 5.9% in 1997. Year-end 1998 loan totals
increased by $50 million or 3.1% compared to an increase of $120 million or 8.2%
in 1997. The investment security portfolio was increased in 1998 to compensate
for the slower growth in the loan portfolio and to further leverage the balance
sheet.

The following table sets forth the book value of investment securities at year
end:

<TABLE>
<CAPTION>
TABLE 5 - INVESTMENT SECURITIES

      DECEMBER 31, (IN THOUSANDS)                                       1998               1997                1996
- ---------------------------------------------------------------------------------------------------------------------
   Obligations of U.S. Treasury and other
<S>                                                             <C>                 <C>                 <C>     
      U.S. Government agencies                                       $175,530            $159,248            $222,034
- ----------------------------------------------------------------------------------------------------------------------
   Obligations of states and political subdivisions                   110,616              87,367              67,357
- ----------------------------------------------------------------------------------------------------------------------
   U.S. Government asset-backed securities
      and other asset-backed securities                               344,936             274,234             270,003
- ----------------------------------------------------------------------------------------------------------------------
   Other securities                                                    21,385              19,881              14,999
- ----------------------------------------------------------------------------------------------------------------------
      TOTAL                                                          $652,467            $540,730            $574,393
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>





<PAGE>   6
                                       28



EARNING RESULTS

The Corporation's principal source of earnings is net interest income, the
difference between total interest income and total interest expense. Net
interest income results from average balances outstanding for interest earning
assets and interest bearing liabilities in conjunction with the average rates
earned and paid on them.

Net interest income increased by $4.4 million or 4.3% to $107.7 million for 1998
compared to an increase of $9.2 million or 9.8% to $103.3 million for 1997. The
net yield on interest earning assets was relatively stable at 5.05% for 1998 and
1997 compared to 5.09% for 1996. Similarly, the net interest rate spread -- the
difference between rates received for interest earning assets and the rates paid
for interest bearing liabilities was within the narrow range of 4.36% to 4.41%
for all three years. The increase in net interest income for both 1998 and 1997
was primarily due to the growth in average interest earning assets.

The yield on average interest earning assets was 8.65% in 1998 compared to 8.75%
in 1997 and 1996. The average prime lending rate was approximately 8.35% for
1998 compared to 8.44% for 1997 and 8.27% for 1996. Market interest rates
decreased during the fourth quarter of 1998 and the prime lending rate decreased
to 7.75% at year-end 1998. About one-third of the Corporation's loan portfolio
is indexed to the prime lending rate and as a result, the average yield on
interest earning assets is expected to continue to decline in 1999. Average
interest earning assets increased by $94 million or 4.5% to $2,178.5 million in
1998 compared to an increase of $192 million or 10.2% to $2,084.1 million in
1997.

The average rate paid on average interest bearing liabilities was 4.29% in 1998
compared to 4.38% in 1997 and 4.34% in 1996. The average rate paid on deposits
was 4.22% for 1998 compared to 4.28% for 1997 and 4.27% for 1996. The
Corporation reduced deposit rates during the fourth quarter of 1998 as a result
of the decline in market interest rates. The average rate paid on deposits is
expected to continue to decline during 1999 and offset the expected decrease in
the average yield on interest earning assets. Average interest bearing
liabilities increased by $65 million or 3.7% to $1,825.4 million in 1998
compared to an increase of $166 million or 10.4% to $1,760.1 million in 1997.
Average interest bearing deposits as a percentage of average interest bearing
liabilities were 88.8% in 1998, 88.1% in 1997, and 89.1% in 1996.


<PAGE>   7
                                       29


TABLE 6 - DISTRIBUTION OF ASSETS, LIABILITIES AND STOCKHOLDERS' EQUITY
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
      December 31,                            1998                         1997                          1996
      (Dollars in thousands)        DAILY              AVERAGE    Daily             Average    Daily             Average
                                   AVERAGE  INTEREST    RATE     Average Interest    Rate     Average  Interest   Rate
- ------------------------------------------------------------------------------------------------------------------------
   ASSETS
   INTEREST EARNING ASSETS:
<S>                          <C>           <C>         <C>    <C>        <C>         <C>    <C>        <C>        <C>  
      Loans (1) (2)            $1,600,510   $148,085    9.25% $1,527,694  $142,934    9.36% $1,379,973 $129,843    9.41%
- ------------------------------------------------------------------------------------------------------------------------
      Taxable investment
        securities                481,867     33,290    6.91%    474,707    33,229    7.00%    410,339   28,125    6.85%
- ------------------------------------------------------------------------------------------------------------------------
      Tax-exempt investment
        securities (3)             93,472      6,850    7.33%     73,613     5,757    7.82%     61,768    5,288    8.56%
- ------------------------------------------------------------------------------------------------------------------------
      Federal funds sold            2,678        152    5.68%      8,132       461    5.67%     39,573    2,184    5.52%
- ------------------------------------------------------------------------------------------------------------------------
        TOTAL INTEREST EARNING
          ASSETS                2,178,527    188,377    8.65%  2,084,146   182,381    8.75%  1,891,653  165,440    8.75%
- ------------------------------------------------------------------------------------------------------------------------
   Noninterest earning assets:
      Allowance for possible
        loan losses               (37,643)                       (34,346)                      (30,816)
- ------------------------------------------------------------------------------------------------------------------------
      Cash and due from banks      79,149                         71,244                        69,396
- ------------------------------------------------------------------------------------------------------------------------
      Premises and equipment, 
        net                        27,563                         27,361                        27,742
- ------------------------------------------------------------------------------------------------------------------------
      Other assets                 87,887                         71,177                        53,820
- ------------------------------------------------------------------------------------------------------------------------
        TOTAL                  $2,335,483                     $2,219,582                    $2,011,795
- ------------------------------------------------------------------------------------------------------------------------

   LIABILITIES AND
   STOCKHOLDERS' EQUITY
   INTEREST BEARING LIABILITIES:
      Transaction accounts     $  366,890   $  8,438    2.30%   $364,776    $8,926    2.45%   $354,944 $  8,450    2.38%
- ------------------------------------------------------------------------------------------------------------------------
      Savings deposits            281,106      7,557    2.69%    278,371     7,823    2.81%    269,991    7,599    2.81%
- ------------------------------------------------------------------------------------------------------------------------
      Time deposits               972,163     52,346    5.38%    907,718    49,699    5.48%    795,984   44,612    5.60%
- ------------------------------------------------------------------------------------------------------------------------
        TOTAL INTEREST BEARING
          DEPOSITS              1,620,159     68,341    4.22%  1,550,865    66,448    4.28%  1,420,919   60,661    4.27%
- ------------------------------------------------------------------------------------------------------------------------
      Short-term borrowings       190,175      9,079    4.77%    162,626     7,738    4.76%    126,721    5,694    4.49%
- ------------------------------------------------------------------------------------------------------------------------
      Long-term debt               15,099        875    5.80%     46,652     2,846    6.10%     46,497    2,800    6.02%
- ------------------------------------------------------------------------------------------------------------------------
        TOTAL INTEREST BEARING
          LIABILITIES           1,825,433     78,295    4.29%  1,760,143    77,032    4.38%  1,594,137   69,155    4.34%
- ------------------------------------------------------------------------------------------------------------------------
   Noninterest bearing liabilities:
      Demand deposits             256,817                        228,598                       207,262
- ------------------------------------------------------------------------------------------------------------------------
      Other                        26,632                         23,842                        22,641
- ------------------------------------------------------------------------------------------------------------------------
        TOTAL NONINTEREST BEARING
          LIABILITIES             283,449                        252,440                       229,903
- ------------------------------------------------------------------------------------------------------------------------
      Shareholders' equity        226,601                        206,999                       187,755
- ------------------------------------------------------------------------------------------------------------------------
        TOTAL                  $2,335,483                     $2,219,582                    $2,011,795
- ------------------------------------------------------------------------------------------------------------------------
   Net interest earnings                    $110,082                      $105,349                     $ 96,285
- ------------------------------------------------------------------------------------------------------------------------
   Net interest spread                                  4.36%                        4.37%                         4.41%
- ------------------------------------------------------------------------------------------------------------------------
   Net yield on interest
      earning assets                                    5.05%                        5.05%                         5.09%
- ------------------------------------------------------------------------------------------------------------------------



</TABLE>

(1)  Loan income includes net fee loan income of $1,210 in 1998, $1,448 in 1997
     and $1,905 in 1996. Loan income also includes the effects of taxable
     equivalent adjustments using a 35% rate in 1998, 1997 and 1996. The taxable
     equivalent adjustment was $453 in 1998, $434 in 1997 and $459 in 1996.

(2)  For purposes of this computation, nonaccrual loans are included in the
     daily average loans outstanding.

(3)  Interest income on tax-exempt securities includes the effect of taxable
     equivalent adjustments using a 35% rate in 1998, 1997 and 1996. The taxable
     equivalent was $1,978 in 1998, $1,658 in 1997 and $1,788 in 1996.
<PAGE>   8
                                       30


<TABLE>
<CAPTION>


TABLE 7 - VOLUME/ RATE VARIANCE ANALYSIS
- ----------------------------------------------------------------------------------------------------------------------
                                               CHANGE FROM 1997 TO 1998                 Change from 1996 to 1997
                                               ------------------------                 ------------------------

      (IN THOUSANDS)                       Volume        Rate         TOTAL          Volume        Rate         Total
- ----------------------------------------------------------------------------------------------------------------------
<S>                                     <C>          <C>           <C>           <C>            <C>         <C>    
   Increase (decrease) in:
      Interest income:
         TOTAL LOANS                       $6,828       $(1,677)      $5,151        $13,787        $(696)      $13,091
- ----------------------------------------------------------------------------------------------------------------------
      Taxable investments                     494          (433)          61          4,479          625         5,104
- ----------------------------------------------------------------------------------------------------------------------
      Tax-exempt investments                1,472          (379)       1,093            953         (484)          469
- ----------------------------------------------------------------------------------------------------------------------
      Federal funds sold                     (310)            1         (309)        (1,781)          58        (1,723)
- ----------------------------------------------------------------------------------------------------------------------
         TOTAL INTEREST INCOME              8,484        (2,488)       5,996         17,438         (497)       16,941
- ----------------------------------------------------------------------------------------------------------------------
   Interest expense:
      Transaction accounts                     52          (540)        (488)           231          245           476
- ----------------------------------------------------------------------------------------------------------------------
      Savings accounts                         75          (341)        (266)           224            0           224
- ----------------------------------------------------------------------------------------------------------------------
      Time deposits                         3,550          (903)       2,647          6,071         (984)        5,087
- ----------------------------------------------------------------------------------------------------------------------
      Short-term borrowings                 1,325            16        1,341          1,686          358         2,044
- ----------------------------------------------------------------------------------------------------------------------
      Long-term debt                       (1,837)         (134)      (1,971)             9           37            46
- ----------------------------------------------------------------------------------------------------------------------
         TOTAL INTEREST EXPENSE             3,165        (1,902)       1,263          8,221         (344)        7,877
- ----------------------------------------------------------------------------------------------------------------------
         NET VARIANCE                     $ 5,319       $  (586)     $ 4,733        $ 9,217        $(153)      $ 9,064
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>


The change in interest due to both volume and rate has been allocated to volume
and rate changes in proportion to the relationship of the absolute dollar
amounts of the change in each.

OTHER INCOME: Total other income, exclusive of security gains or losses,
increased by $3.2 million or 15.3% to $23.9 million in 1998 and increased by
$2.7 million or 15.1% to $20.7 million in 1997 compared to $18.0 million for
1996. Fee income earned from the origination and sale into the secondary market
of fixed rate mortgage loans is included with other non yield related loan fees
in the subcategory other service income. For 1998, other service income
increased by $1.55 million or 43% as a result of the large increase in fixed
rate mortgage loan volume. The subcategory of other increased by $1.2 million or
22% in 1998 and increased by $810,000 or 17% in 1997 due to increased fees from
check card and ATM products and from operating leases originated by Scope
Leasing, Inc., an aircraft leasing company. Service charges on deposit accounts
increased by $515,000 or 8.2% in 1998 and by $459,000 or 7.8% in 1997 due
primarily to increases in the number of transaction accounts. Income from
fiduciary activities increased by $1.1 million or 26.7% in 1997 due primarily to
increases in assets under management for new trust department customers.

Losses on sale of securities were $1.3 million in 1996 compared to a gain of
$97,000 in 1998 and a loss of $7,000 in 1997. The proceeds from the sales of
securities in 1996 were generally invested in higher yielding, longer maturity
securities to take advantage of an upward sloping yield curve. Lower overall
interest rates and a flat yield curve prevented sales for losses and related
reinvestments in 1998 and 1997. During 1998, 1997, and 1996, the Corporation had
no investment in off-balance sheet derivative instruments.

OTHER EXPENSE: Total other expense increased by $1.9 million or 3.0% to $64.3
million in 1998 and increased by $3.3 million or 5.6% to $62.4 million in 1997
compared to $59.1 million for 1996. Increases in total other expense of
approximately $2.0 million in 1997 and $1.4 million in 1996 were due to one-time
expenses related to the May, 1997 merger with First-Knox. These expenses were
absorbed by First-Knox in 1997 and 1996.




<PAGE>   9
                                       31


Salaries and employee benefits decreased by $150,000 or .5% in 1998 compared to
an increase of $2.9 million or 10.1% in 1997. The increase in 1997 was primarily
due to one-time expenses related to the First-Knox merger of approximately $1.9
million for deferred employee payments, stock appreciation rights, and employee
benefits expense. Exclusive of the $1.9 million one-time expense in 1997,
salaries and employee benefits expense would have increased 5.8% in 1998 and
3.5% in 1997. Full-time equivalent employees at year-end were 1,007 in 1998, 978
in 1997 and 961 in 1996.

Data processing fees decreased by $788,000 or 14.9% in 1998 compared to a small
increase in 1997. The decrease in data processing expense in 1998 was due to
converting First-Knox to Park's data processing system at the end of 1997.

Amortization of intangibles expense increased sharply in both 1998 and 1997 due
to the increased amortization of goodwill resulting from branch purchases in
1997 and 1996 -- see Footnote 2 to the financial statements.

Furniture and equipment expense increased by $1.1 million or 30.6% in 1998
compared to a small increase in 1997. The increase in 1998 was primarily due to
increased depreciation expense on computer hardware and software as their
estimated useful lives were reduced from five years to three years. Some of the
older computer equipment was not Year 2000 compliant and accordingly was
completely written-off in 1998. Management expects that furniture and equipment
expense for 1999 will decrease by about $1.0 million due to the accelerated
depreciation in 1998.

Insurance expense decreased sharply in 1997 as Park's deposit insurance premium
was reduced. The Corporation's former thrift subsidiary -- Mutual Federal
Savings -- incurred a one-time FDIC recapitalization expense in 1996. Mutual
Federal Savings converted to a national bank charter in the second quarter of
1997 and now operates under the name of Century National Bank.

The subcategory other expense increased by $1.2 million or 25.3% in 1998 and
increased by 5.6% in 1997. The large increase in 1998 was primarily due to
increases in depreciation expense from operating leases, in supplies expense,
and Year 2000 training expense.

INCOME TAXES: Federal income tax expense as a percentage of income before taxes
was 31.3% in 1998, 30.9% in 1997 and 31.5% in 1996. A lower tax percentage rate
than the statutory rate of thirty-five percent is primarily due to tax-exempt
interest income from state and municipal investments and loans.




CREDIT EXPERIENCE

PROVISION FOR LOAN LOSSES: The provision for loan losses is the amount added to
the allowance for loan losses to absorb possible future loan charge-offs. The
amount of the loan loss provision is determined by management after reviewing
the risk characteristics of the loan portfolio, historical loan loss experience
and projections of future economic conditions. In 1997, First-Knox absorbed a
significant increase in the loan loss provision charged to earnings in order to
bring its allowance for possible loan losses into alignment with other
Corporation affiliates. The impact of this was partially offset by a reduced
loan loss provision at Park National Division.

The allowance for possible loan losses at December 31, 1998 totaled $38.0
million and represented 2.31% of total loans outstanding at December 31, 1998
compared to $35.6 million or 2.24% of total loans outstanding at December 31,
1997 and $32.3 million or 2.20% of total loans outstanding at December 31, 1996.
The provision for loan losses was $6.8 million for 1998 compared to $7.0 million
for 1997 and $5.3 million for 1996. Net charge-offs were $4.4 million for 1998
compared to $3.8 million for 1997 and $2.2 million for 1996.

Management believes that the allowance for possible loan losses at year-end 1998
is adequate to absorb estimated credit losses in the loan portfolio. See
Footnote 1 to the financial statements for additional information on
management's evaluation of the adequacy of the allowance for loan losses.





<PAGE>   10
                                       32






The following table summarizes the loan loss provision, charge-offs and
recoveries for the last five years:

<TABLE>
<CAPTION>
TABLE 8 - SUMMARY OF LOAN LOSS EXPERIENCE
- ----------------------------------------------------------------------------------------------------------------------
     DECEMBER 31,
     (DOLLARS IN THOUSANDS)                          1998          1997           1996           1995         1994
- ----------------------------------------------------------------------------------------------------------------------
<S>                                          <C>              <C>             <C>           <C>            <C>       
   AVERAGE LOANS
     (NET OF UNEARNED INTEREST)                   $1,600,510     $1,527,694     $1,379,973    $1,318,275    $1,220,333
  ---------------------------------------------------------------------------------------------------------------------- 
ALLOWANCE FOR POSSIBLE LOAN LOSSES:
     Beginning balance                            $   35,595     $   32,347     $   29,239    $   25,438    $   23,775
- ----------------------------------------------------------------------------------------------------------------------
     CHARGE-OFFS:
       Commercial                                        663          1,332            868           407         1,131
- ----------------------------------------------------------------------------------------------------------------------
       Real estate                                     1,569          1,265            185           471            60
- ----------------------------------------------------------------------------------------------------------------------
       Consumer                                        4,976          3,530          2,971         2,019         1,777
- ----------------------------------------------------------------------------------------------------------------------
       Lease financing                                   184            144            414            55           103
- ----------------------------------------------------------------------------------------------------------------------
         TOTAL CHARGE-OFFS                             7,392          6,271          4,438         2,952         3,071
 ----------------------------------------------------------------------------------------------------------------------
    RECOVERIES:
       Commercial                                        368            400            420           175         1,035
- ----------------------------------------------------------------------------------------------------------------------
       Real estate                                     1,008            696            365           171           164
- ----------------------------------------------------------------------------------------------------------------------
       Consumer                                        1,521          1,198          1,404         1,074           984
- ----------------------------------------------------------------------------------------------------------------------
       Lease financing                                    91            226             63            85            73
- ----------------------------------------------------------------------------------------------------------------------
         TOTAL RECOVERIES                              2,988          2,520          2,252         1,505         2,256
- ----------------------------------------------------------------------------------------------------------------------
           NET CHARGE-OFFS                             4,404          3,751          2,186         1,447           815
- ----------------------------------------------------------------------------------------------------------------------
       Provision charged to earnings                   6,798          6,999          5,294         5,248         2,478
- ----------------------------------------------------------------------------------------------------------------------
     ENDING BALANCE                               $   37,989     $   35,595     $   32,347    $   29,239    $   25,438
- ----------------------------------------------------------------------------------------------------------------------
   RATIO OF NET CHARGE-OFFS TO
     AVERAGE LOANS                                     0.28%          0.25%          0.16%         0.11%         0.07%
- ----------------------------------------------------------------------------------------------------------------------
   RATIO OF ALLOWANCE FOR POSSIBLE
     LOAN LOSSES TO END OF YEAR LOANS,
     NET OF UNEARNED INTEREST                          2.31%          2.24%          2.20%         2.16%         1.98%
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>




The following table summarizes the allocation of allowance for possible loan
losses:

<TABLE>
<CAPTION>
TABLE 9 - ALLOCATION OF ALLOWANCE FOR POSSIBLE LOAN LOSSES

                           1998                 1997                1996                1995                 1994
- --------------------------------------------------------------------------------------------------------------------------
                             PERCENT OF           Percent of          Percent of           Percent of          Percent of
     (Dollars in              LOANS PER            Loans Per           Loans Per            Loans Per           Loans Per
     thousands)     ALLOWANCE CATEGORY  Allowance  Category  Allowance Category  Allowance  Category  Allowance Category
- --------------------------------------------------------------------------------------------------------------------------
<S>              <C>           <C>      <C>        <C>     <C>          <C>     <C>         <C>     <C>         <C>   
   Commercial       $10,332     13.25%   $10,116    13.38%  $  8,996     15.28%  $  8,779    15.61%  $  7,572    14.73%
- --------------------------------------------------------------------------------------------------------------------------
   Real estate       11,775     62.81%    11,420    64.73%     9,902     61.32%     8,071    61.86%     7,252    61.94%
- --------------------------------------------------------------------------------------------------------------------------
   Consumer          13,791     20.24%    12,541    19.69%    12,513     21.80%    11,474    20.85%     9,772    21.66%
- --------------------------------------------------------------------------------------------------------------------------
   Leases             2,091      3.70%     1,518     2.20%       936      1.60%       915     1.68%       842     1.67%
- --------------------------------------------------------------------------------------------------------------------------
     TOTAL          $37,989    100.00%   $35,595   100.00%   $32,347    100.00%   $29,239   100.00%   $25,438   100.00%
- --------------------------------------------------------------------------------------------------------------------------
</TABLE>



<PAGE>   11
                                       33




As of December 31, 1998, the Corporation had no significant concentrations of
loans to borrowers engaged in the same or similar industries nor did the
Corporation have any loans to foreign governments.

NONPERFORMING ASSETS: Nonperforming loans include: l) loans whose interest is
accounted for on a nonaccrual basis; 2) loans whose terms have been
renegotiated; and 3) loans which are contractually past due 90 days or more as
to principal or interest payments but whose interest continues to accrue. Other
real estate owned results from taking title to property used as collateral for a
defaulted loan.

The following is a summary of the nonaccrual, past due and renegotiated loans
and other real estate owned for the last five years:
 
<TABLE>
<CAPTION>


TABLE 10 - NONPERFORMING ASSETS
- --------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (DOLLARS IN THOUSANDS)                 1998          1997           1996           1995        1994
- --------------------------------------------------------------------------------------------------------------------------
<S>                                               <C>            <C>           <C>           <C>          <C>   
   Nonaccrual loans                                     $2,155         $2,060        $2,301        $2,425       $2,677
- --------------------------------------------------------------------------------------------------------------------------
   Renegotiated loans                                      492          1,642         2,348         2,525        1,365
- --------------------------------------------------------------------------------------------------------------------------
   Loans past due 90 days or more                        2,314          2,512         2,963         1,640        1,090
- --------------------------------------------------------------------------------------------------------------------------
     TOTAL NONPERFORMING LOANS                           4,961          6,214         7,612         6,590        5,132
- --------------------------------------------------------------------------------------------------------------------------
   Other real estate owned                                 238            300           329           183          406
- --------------------------------------------------------------------------------------------------------------------------
     TOTAL NONPERFORMING ASSETS                         $5,199         $6,514        $7,941        $6,773       $5,538
- --------------------------------------------------------------------------------------------------------------------------
   PERCENTAGE OF NONPERFORMING LOANS TO
     LOANS, NET OF UNEARNED INTEREST                     0.30%          0.39%         0.52%         0.49%        0.40%
- --------------------------------------------------------------------------------------------------------------------------
   PERCENTAGE OF NONPERFORMING ASSETS TO
     LOANS, NET OF UNEARNED INTEREST                     0.32%          0.41%         0.54%         0.50%        0.43%
- --------------------------------------------------------------------------------------------------------------------------
   PERCENTAGE OF NONPERFORMING ASSETS TO
     TOTAL ASSETS                                        0.21%          0.28%         0.36%         0.34%        0.30%
- --------------------------------------------------------------------------------------------------------------------------
</TABLE>



Tax equivalent interest income from loans of $148 million for 1998 would have
increased by $264,000 if all loans had been current in accordance with their
original terms. Interest income for the year ended December 31, 1998 in the
approximate amount of $121,000 is included in interest income for those loans in
accordance with original terms.

The Corporation had $36.2 million of loans included on the Corporation's watch
list of potential problem loans at December 31, 1998 compared to $17.6 million
at year-end 1997 and $19.8 million at year-end 1996. The existing conditions of
these loans do not warrant classification as nonaccrual. Management undertakes
additional surveillance regarding a borrower's ability to comply with payment
terms for watch list loans.


TECHNOLOGY RISK -- YEAR 2000 COMPLIANCE ISSUES

Park National Corporation intends this information to constitute notice under
the Year 2000 Information and Readiness Disclosure Act as a "Y2K Readiness
Disclosure". In early 1997, Park formed a Year 2000 project team made up of key
Corporation and affiliate officers to identify and remediate software systems
and computer-related devices that require modification for the Year 2000. A
project plan has been developed with goals and target dates. It has been
approved by Park's Board of Directors and is monitored by the Board on a
quarterly basis. The Corporation's project team and business units are in the
final stages of completing this plan. The plan follows a five phase approach
recommended by regulators and others: awareness, assessment, renovation,
validation, and implementation.


<PAGE>   12
                                       34



Park's State of Readiness

With regard to information technology (IT) systems, Park uses standard hardware
and off-the-shelf, widely-used banking software packages to satisfy most
internal and customer needs. The software packages are purchased without source
programming code. As a result, Park runs the software as is, without program
modifications. All software and hardware vendors have been surveyed and have
indicated their products' Y2K readiness status. In the majority of cases, the
vendor has indicated its software or hardware is Y2K compliant. This requires
testing of all mission critical software packages -- identified as 87 software
packages by the Year 2000 project team -- to confirm their state of readiness as
indicated by the various software vendors. In the few cases where the vendor has
indicated the hardware or software package is not Y2K compliant, an upgrade or
another vendor's replacement software package will be purchased, installed and
tested for Y2K compliance. Replacement and testing of all internally used
software packages and hardware systems was substantially complete by December
31, 1998 with a targeted completion date of March 31, 1999.

The testing of mission critical outsourced software packges -- identified as 18
software packages by the Year 2000 project team used to serve Park customers is
challenging because the timetable of such tests is controlled by the service
provider. Because Park's outsourced systems are offered by service providers
that are national in scope, management believes they will be made Y2K compliant.
Replacement and testing of all outsourced software packages has a targeted
completion date of March 31, 1999. However, Park can give no guarantee that the
systems from these service providers and vendors on which Park relies will be
timely renovated.

Banking regulations require that Park develop and execute remediation
contingency plans in cases where it appears any software or hardware vendor or
outside service provider will not be able to provide a Y2K compliant solution.
No such plans have been deemed necessary at this time. Testing and replacement
of out-sourced systems is scheduled to be substantially complete by March 31,
1999 with a final completion date targeted for June 30, 1999.

For non-IT systems, primarily buildings and banking equipment, vendor inquiries
and tests have been completed. Microcontrollers or embedded chips are generally
not present in Park's buildings due to their age and complexity. Upgrades of a
small number of Automated Teller Machines (ATMs) and building security systems
have been ordered and are scheduled to be installed and tested by March 31,
1999.

Y2K readiness inquiries of Park's major borrowers and major funds providers have
been performed. The result of these inquiries indicates that in management's
judgment, the risk to the Corporation from Y2K failures from these entities is
low. There can be no guarantee but management's judgment is that loan losses
attributed to the Y2K issue are not expected to be material to the Corporation.


Costs to Address Park's Year 2000 Issues

Y2K compliance is critical to Park. It has redeployed resources from
non-critical system enhancements to address this issue. Due to the importance of
IT systems to the Corporation's business, management has not deferred critical
systems enhancements to become Y2K ready. Park does not expect its redeployments
to have a material impact on the Corporation's financial condition or results of
operations. The Corporation has incurred expenses throughout 1998 related to its
Y2K project and will continue to incur expenses over the next two years. These
expenses are not expected to materially impact operating results in any one
quarter or year, with a significant portion of these expenses represented by
existing staff that have been assigned to this project. Estimates are that
incremental expenses in each of 1999 and 2000 for remediation will be $500,000
and for redeployed staff $1,000,000. Incremental expenses through December 31,
1998 were approximately $200,000 and redeployment expenses were approximately
$1,000,000 through December 31, 1998.


Risks of the Corporation's Year 2000 Issues

Park cannot determine the consequences of Y2K problems, if any, on its results
of operations, liquidity and financial condition due to its reliance on third
parties to facilitate service delivery to the Corporation's 


<PAGE>   13
                                       35

customers. These third parties would include utility companies, the federal
government, outsource service providers and various critical vendors. Park is
engaged in discussions with these third parties and is attempting to obtain
detailed information as to their Y2K readiness state. Park does not, however,
have sufficient information at the current time to predict whether they will be
Y2K ready. While management is executing steps to assure compliance with systems
over which it has control, it cannot be assured that third parties upon which
Park relies for service delivery will not have business interruptions due to Y2K
problems.

The Corporation and its banking affiliates are regulated by both state and
federal bank regulatory agencies. These agencies have issued numerous directives
with respect to the Year 2000 issue, with which Park is acting to comply.
Additionally, these regulatory agencies have made and will continue to make
on-site examinations to determine Y2K readiness.


Park's Contingency Plan

As the testing and remediation work is completed for each of the 105 mission
critical software packages, a custom contingency plan is written in case of an
unforeseen Y2K failure. Completion of this effort will coincide with the
completion of the software testing and remediation which is scheduled for June
30, 1999.

Park currently has a business resumption contingency plan for the IT function.
The plan is being modified to address Y2K risks. Additionally, other non-IT
business functions are being included in the business resumption plan. The
modification of this plan will be completed by June 30, 1999.




CAPITAL RESOURCES

LIQUIDITY AND INTEREST RATE SENSITIVITY MANAGEMENT: The Corporation's objective
in managing its liquidity is to maintain the ability to continuously meet the
cash flow needs of customers, such as borrowings or deposit withdrawals, while
at the same time seeking higher yields from longer-term lending and investing
activities.

Cash and cash equivalents increased by $6.7 million during 1998 to $100.3
million at year end. Cash provided by operating activities was $42.8 million in
1998, $44.8 million in 1997, and $35.1 million in 1996. Net income was the
primary source of cash for operating activities during each year.

Cash used in investing activities was $166.1 million in 1998, $93.4 million in
1997, and $249.5 million in 1996. A major use of cash in investing activities is
the net increase in the loan portfolio. Cash used for the net increase in loans
was $53.2 million in 1998, $111.3 million in 1997, and $87.6 million in 1996.
Cash of $6.7 million was used in 1997 to purchase branch offices and $11.6
million was used to acquire the related loans. During 1996, $10.9 million in
cash was used to purchase branch offices and $30.8 million was invested to
acquire the related loans.

Security transactions are the other major use or source of cash in investing
activities. Proceeds from the sale or maturity of securities provide cash and
purchases of securities use cash. Net security transactions used $109.4 million
of cash in 1998, provided $38.9 million in 1997 and used $118.2 million in 1996.

Cash provided by financing activities was $130.0 million in 1998, $60.4 million
in 1997, and $183.0 million in 1996. A major source of cash for financing
activities is the net increase in deposits. Cash provided from the net increase
in deposits was $84.8 million in 1998, $42.3 million in 1997 and $54.9 million
in 1996. The purchase of deposits with the branch offices in 1997 and 1996
provided cash of $49.2 million and $97.9 million, respectively.

Changes in short-term borrowings or long-term debt is a major source or use of
cash for financing activities. The net increase in short-term borrowings
provided cash of $95.0 million in 1998, $16.5 million in 1997 and $13.1 million
in 1996. Proceeds from long-term debt provided cash of $30.0 million in 1996.
Cash was used to repay long-term debt of $22.4 million in 1998, $31.5 million in
1997 and $1.0 million in 1996.


<PAGE>   14
                                       36




Funds are available from a number of sources, including the securities
portfolio, the core deposit base, Federal Home Loan Bank borrowings, and the
capability to securitize or package loans for sale. The present funding sources
provide more than adequate liquidity for the Corporation to meet its cash flow
needs.

Liquidity is enhanced by assets maturing or repricing within one year. Assets
maturing or repricing within one year were $1,185 million or 51.7% of interest
earning assets at year-end 1998. Liquidity is also enhanced by a significant
amount of stable core deposits from a variety of customers in several Ohio
markets served by the Corporation.

An asset/liability committee monitors and forecasts rate sensitive assets and
liabilities and develops strategies and pricing policies to influence the
acquisition of certain assets and liabilities. The purpose of these efforts is
to guard the Corporation from adverse impacts of unforeseen swings in interest
rates and to enhance the net income of the Corporation by accepting a limited
amount of interest rate risk, based on interest rate projections.

The following table shows interest sensitivity data for five different time
intervals as of December 31, 1998:

<TABLE>
<CAPTION>


TABLE 11 - INTEREST RATE SENSITIVITY
- --------------------------------------------------------------------------------------------------------------------------
                                                  0-3        3-12         1-3          3-5       Over 5
     (DOLLARS IN THOUSANDS)                     Months      Months       Years        Years       Years        TOTAL
- --------------------------------------------------------------------------------------------------------------------------
   INTEREST RATE SENSITIVE ASSETS:
<S>                                      <C>           <C>          <C>         <C>         <C>         <C>       
     Investment securities (1)               $   38,923    $110,788     $184,216    $154,300    $164,240    $  652,467
- --------------------------------------------------------------------------------------------------------------------------
     Loans (1)                                  487,372     548,067      300,572     182,053     123,448     1,641,512
- --------------------------------------------------------------------------------------------------------------------------
       TOTAL INTEREST EARNING ASSETS            526,295     658,855      484,788     336,353     287,688     2,293,979
- --------------------------------------------------------------------------------------------------------------------------
   INTEREST BEARING LIABILITIES:
     Interest bearing checking (2)               58,778          --      176,335          --          --       235,113
- --------------------------------------------------------------------------------------------------------------------------
     Savings accounts (2)                       138,273          --      138,273          --          --       276,546
- --------------------------------------------------------------------------------------------------------------------------
     Money market checking                      159,722          --           --          --          --       159,722
- --------------------------------------------------------------------------------------------------------------------------
     Time deposits                              328,682     399,426      197,088      52,753       3,356       981,305
- --------------------------------------------------------------------------------------------------------------------------
     Other                                        1,518          --           --          --          --         1,518
- --------------------------------------------------------------------------------------------------------------------------
       Total deposits                           686,973     399,426      511,696      52,753       3,356     1,654,204
- --------------------------------------------------------------------------------------------------------------------------
     Short-term borrowings                      246,659          --           --          --          --       246,659
- --------------------------------------------------------------------------------------------------------------------------
     Long-term debt                                  --          --           --       1,679       6,751         8,430
- --------------------------------------------------------------------------------------------------------------------------
       TOTAL INTEREST BEARING
         LIABILITIES                            933,632     399,426      511,696      54,432      10,107     1,909,293
- --------------------------------------------------------------------------------------------------------------------------
   INTEREST RATE SENSITIVITY GAP               (407,337)    259,429      (26,908)    281,921     277,581       384,686
- --------------------------------------------------------------------------------------------------------------------------
   CUMULATIVE RATE SENSITIVITY GAP             (407,337)   (147,908)    (174,816)    107,105     384,686
- --------------------------------------------------------------------------------------------------------------------------
   CUMULATIVE GAP AS A PERCENTAGE
     OF TOTAL INTEREST EARNING ASSETS           -17.76%      -6.45%       -7.62%       4.67%      16.77%
- --------------------------------------------------------------------------------------------------------------------------
</TABLE>


(1)  Investment securities and loans that are subject to prepayment are shown in
     the table by the earlier of their repricing date or their expected
     repayment dates and not by their contractual maturity.

(2)  Management considers interest bearing checking accounts and savings
     accounts to be core deposits and therefore, not as rate sensitive as other
     deposit accounts and borrowed money. Accordingly, only 25% of interest
     bearing checking accounts and 50% of savings accounts are considered to
     reprice within one year. If all of the interest bearing checking accounts
     and savings accounts were considered to reprice within one year, the
     one-year cumulative gap would change from a negative 6.45% to a negative
     20.16%.

<PAGE>   15
                                       37


The interest rate sensitivity gap analysis provides a good overall picture of
the Corporation's static interest rate risk position. The Corporation's policy
is that the twelve month cumulative gap position should not exceed fifteen
percent of interest earning assets for three consecutive quarters. At December
31, 1998, the cumulative interest bearing liabilities maturing or repricing
within twelve months were $1,333 million compared to the cumulative interest
earning assets maturing or repricing within twelve months of $1,185 million. For
the twelve months, rate sensitive liabilities exceed rate sensitive assets by
$148 million or 6.45% of earning assets. This is expressed in the table as a
negative number because cumulative rate sensitive liabilities within twelve
months exceed cumulative rate sensitive assets within twelve months.

A negative twelve month cumulative rate sensitivity gap would suggest that the
Corporation's net interest margin would modestly decrease if interest rates were
to rise. However, the usefulness of the interest sensitivity gap analysis as a
forecasting tool in projecting net interest income is limited. The gap analysis
does not consider the magnitude by which assets or liabilities will reprice
during a period and also contains assumptions as to the repricing of transaction
and savings accounts that may not prove to be correct.

The cumulative twelve month interest rate sensitivity gap position at December
31, 1997 was a positive $56 million or 2.63% of interest earning assets compared
to a negative $148 million or a negative 6.45% of interest earning assets at
December 31, 1998. This change in the cumulative twelve month interest rate
sensitivity gap of a negative $204 million was primarily due to a decrease in
loan totals maturing or repricing within twelve months of $128 million. Various
residential and commercial loan products were introduced in 1998 that reprice
within three to five years instead of the traditional one year repricing
products. The five year cumulative interest rate sensitivity gap position of
4.67% at December 31, 1998 was slightly higher than the 4.52% five year gap
position at December 31, 1997.

Management supplements the interest rate sensitivity gap analysis with periodic
simulations of balance sheet sensitivity under various interest rate and what-if
scenarios to better forecast and manage the net interest margin. The Corporation
uses an earnings simulation model to analyze net interest income sensitivity to
movements in interest rates. This model is based on actual cash flows and
repricing characteristics for balance sheet instruments and incorporates
market-based assumptions regarding the impact of changing interest rates on the
prepayment rate of certain assets and liabilities. This model also includes
management's projections for activity levels of various balance sheet
instruments and noninterest fee income and operating expense. Assumptions based
on the historical behavior of deposit rates and balances in relation to changes
in interest rates are also incorporated into this earnings simulation model.
These assumptions are inherently uncertain and as a result, the model cannot
precisely measure net interest income or precisely predict the impact of changes
in interest rates on net interest income and net income. Actual results will
differ from simulated results due to timing, magnitude, and frequency of
interest rate changes as well as changes in market conditions and management
strategies.

Management uses a .50% change in market interest rates per quarter for a total
of 2.00% per year in evaluating the impact of changing interest rates on net
interest income and net income over a twelve month horizon. At December 31,
1998, the earnings simulation model projected that net income would increase by
 .9% using a rising interest rate scenario and decrease by .9% using a declining
interest rate scenario over the next year. At December 31, 1997, the earnings
simulation model projected that net income would increase by 2.2% using a rising
interest rate scenario and decrease by 2.2% using a declining interest rate
scenario over the next year. Even though the static one year interest
sensitivity gap position is negative at December 31, 1998, management believes
that earnings would increase slightly with rising interest rates over a one year
horizon.

CAPITAL: The Corporation's primary means of maintaining capital adequacy is
through net retained earnings. At December 31, 1998, the Corporation's equity
capital was $235.7 million, an increase of 6.1% over the equity capital at
December 31, 1997. Stockholders' equity at December 31, 1998 was 9.58% of total
assets compared to 9.71% of total assets at December 31, 1997.


<PAGE>   16
                                       38

Financial institution regulators have established guidelines for minimum capital
ratios for banks, thrifts and bank holding companies. The unrealized gain or
loss on available-for-sale securities is not included in computing regulatory
capital. The capital standard of risk-based capital to risk-based assets is
8.00% at December 31, 1998. At year-end 1998, the Corporation had a risk-based
capital ratio of 14.92% or capital above the minimum required by $109.6 million.
The capital standard of tier l capital to risk-based assets is 4% at December
31, 1998. Tier l capital includes stockholders' equity net of goodwill and any
other intangible assets. At year-end 1998, the Corporation had a tier l capital
to risk-based assets ratio of 13.64% or capital above the minimum required by
$152.6 million. Bank regulators have also established a leverage capital ratio
of 4%, consisting of tier 1 capital to total assets, not risk adjusted. At
year-end 1998, the Corporation had a leverage capital ratio of 9.06% or capital
above the minimum required by $120.6 million. Regulatory guidelines also
establish capital ratio requirements for "well capitalized" bank holding
companies. The capital ratios are 10% for risk-based capital, 6% for tier 1
capital to risk-based assets and 5% for tier 1 capital to total assets. The
Corporation exceeds these higher capital standards and therefore is classified
as "well capitalized."

The financial institution subsidiaries of the Corporation each met the well
capitalized capital ratio guidelines at December 31, 1998. The table below
indicates the capital ratios for each subsidiary and the Corporation at December
31, 1998:

<TABLE>
<CAPTION>


TABLE 12 - CAPITAL RATIOS
- ------------------------------------------------------------------------------------------------------------------------
                                                                                  TIER 1                   TOTAL
     DECEMBER 31, 1998                                    LEVERAGE              RISK-BASED              RISK-BASED
- ------------------------------------------------------------------------------------------------------------------------

<S>                                                    <C>                     <C>                    <C>   
   Park National Bank                                       6.09%                   8.44%                  10.98%
- ------------------------------------------------------------------------------------------------------------------------
   Richland Trust Company                                   6.50%                  11.91%                  13.17%
- ------------------------------------------------------------------------------------------------------------------------
   Century National Bank                                    6.01%                  10.63%                  11.88%
- ------------------------------------------------------------------------------------------------------------------------
   First-Knox National Bank                                 6.24%                   9.24%                  11.09%
- ------------------------------------------------------------------------------------------------------------------------
   Park National Corporation                                9.06%                  13.64%                  14.92%
- ------------------------------------------------------------------------------------------------------------------------
   Minimum Capital Ratio                                    4.00%                   4.00%                   8.00%
- ------------------------------------------------------------------------------------------------------------------------
   Well Capitalized Ratio                                   5.00%                   6.00%                  10.00%
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>

RISK-BASED CAPITAL RATIOS DECEMBER 31, 1998

[GRAPHIC]

          Park
          Well Capitalized
          Regulatory Minimum

AVERAGE STOCKHOLDERS' EQUITY (millions)

<TABLE>
<S>      <C>
1998     $226.6
1997     $207.0
1996     $187.8
1995     $168.4
1994     $150.6
</TABLE>
<PAGE>   17
                                       39


EFFECTS OF INFLATION: Balance sheets of financial institutions typically contain
assets and liabilities that are monetary in nature and therefore, differ greatly
from most commercial and industrial companies which have significant investments
in premises, equipment and inventory. During periods of inflation, financial
institutions that are in a net positive monetary position will experience a
decline in purchasing power, which does have an impact on growth. Another
significant effect on internal equity growth is other expenses, which tend to
rise during periods of inflation.

Management believes the most significant impact on financial results is the
Company's ability to align its asset/liability management program to react to
changes in interest rates.

The following table summarizes five-year financial information:

<TABLE>
<CAPTION>

TABLE 13 - CONSOLIDATED FIVE-YEAR SELECTED FINANCIAL DATA
- --------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31,
     (DOLLARS IN THOUSANDS,                            1998             1997         1996         1995         1994
     EXCEPT PER SHARE DATA)
- --------------------------------------------------------------------------------------------------------------------------
   Results of Operations:
<S>                                            <C>                <C>            <C>          <C>          <C>       
     Interest income                                $   185,946    $   180,288    $  163,193   $  150,288   $  127,411
     ------------------------------------------------------------------------------------------------------------------------
     Interest expense                                    78,295         77,032        69,155       64,347       48,791
     ------------------------------------------------------------------------------------------------------------------------
     Net interest income                                107,651        103,256        94,038       85,941       78,620
     ------------------------------------------------------------------------------------------------------------------------
     Noninterest income                                  23,969         20,701        16,660       16,049       11,783
     ------------------------------------------------------------------------------------------------------------------------
     Noninterest expense                                 64,309         62,408        59,112       56,501       52,512
     ------------------------------------------------------------------------------------------------------------------------
     Provision for loan losses                            6,798          6,999         5,294        5,248        2,478
     ------------------------------------------------------------------------------------------------------------------------
     Net income                                          41,572         37,693        31,700       27,829       25,181
     ------------------------------------------------------------------------------------------------------------------------
   PER SHARE:
     Net income - basic                                    4.45           4.02          3.39         2.96         2.68
     ------------------------------------------------------------------------------------------------------------------------
     Net income - diluted                                  4.43           4.00          3.38         2.95         2.67
     ------------------------------------------------------------------------------------------------------------------------
     Cash dividends declared                               2.04           1.68          1.45         1.25         0.98
     ------------------------------------------------------------------------------------------------------------------------
   AVERAGE BALANCES:
     Loans                                           $1,600,510     $1,527,694    $1,379,973   $1,318,275   $1,221,333
     ------------------------------------------------------------------------------------------------------------------------
     Investment securities                              575,339        548,320       472,107      421,089      429,572
     ------------------------------------------------------------------------------------------------------------------------
     Money market instruments and other                   2,678          8,132        39,573       17,325        8,612
     ------------------------------------------------------------------------------------------------------------------------
       TOTAL EARNING ASSETS                           2,178,527      2,084,146     1,891,653    1,756,689    1,659,517
     ------------------------------------------------------------------------------------------------------------------------
     Noninterest bearing deposits                       256,817        228,598       207,262      196,406      186,508
     ------------------------------------------------------------------------------------------------------------------------
     Interest bearing deposits                        1,620,159      1,550,865     1,420,919    1,317,325    1,264,862
     ------------------------------------------------------------------------------------------------------------------------
       TOTAL DEPOSITS                                 1,876,976      1,779,463     1,628,181    1,513,731    1,451,370
     ------------------------------------------------------------------------------------------------------------------------
     Short-term borrowings                              190,175        162,626       126,721      139,035      130,831
     ------------------------------------------------------------------------------------------------------------------------
     Long-term debt                                      15,099         46,652        46,497       33,413       27,246
     ------------------------------------------------------------------------------------------------------------------------
     Stockholders' equity                               226,601        206,999       187,755      168,432      150,640
     ------------------------------------------------------------------------------------------------------------------------
     Total assets                                     2,335,483      2,219,582     2,011,795    1,872,999    1,772,848

     ------------------------------------------------------------------------------------------------------------------------
   RATIOS:
     Return on average assets                             1.78%          1.70%         1.58%        1.49%        1.42%
     ------------------------------------------------------------------------------------------------------------------------
     Return on average equity                            18.35%         18.21%        16.88%       16.52%       16.72%
     ------------------------------------------------------------------------------------------------------------------------
     Net interest margin (1)                              5.05%          5.05%         5.09%        5.02%        4.88%
     ------------------------------------------------------------------------------------------------------------------------
     Noninterest expense to
       net revenue (1)                                   48.01%         49.51%        52.34%       54.24%       56.59%
     ------------------------------------------------------------------------------------------------------------------------
     Dividend payout ratio                               45.84%         41.93%        40.66%       38.45%       33.95%
     ------------------------------------------------------------------------------------------------------------------------
     Average stockholders' equity to
       average total assets                               9.70%          9.33%         9.33%        8.99%        8.50%
     ------------------------------------------------------------------------------------------------------------------------
     Leveraged capital                                    9.06%          8.91%         8.73%        9.06%        8.62%
     ------------------------------------------------------------------------------------------------------------------------
     Tier 1 capital                                      13.64%         13.46%        13.16%       14.06%       13.37%
     ------------------------------------------------------------------------------------------------------------------------
     Risk-based capital                                  14.92%         14.72%        14.42%       15.30%       14.61%
     ------------------------------------------------------------------------------------------------------------------------


</TABLE>

(1) Computed on a fully taxable equivalent basis

<PAGE>   18
                                       40


The following table is a summary of selected quarterly results of operations for
the years ended December 31, 1998 and 1997. Certain quarterly amounts have been
reclassified to conform to the year-end financial statement presentation.


<TABLE>
<CAPTION>
TABLE 14 - QUARTERLY FINANCIAL DATA

     (DOLLARS IN THOUSANDS,                                                 THREE MONTHS ENDED
     EXCEPT PER SHARE DATA)                              MARCH 31           JUNE 30         SEPT. 30           DEC. 31
- --------------------------------------------------------------------------------------------------------------------------
   1998:
<S>                                                    <C>              <C>               <C>              <C>    
     Interest income                                       $45,560          $46,450           $46,939          $46,997
- ------------------------------------------------------------------------------------------------------------------------
     Interest expense                                       19,235           19,604            20,089           19,367
- ------------------------------------------------------------------------------------------------------------------------
     Net interest income                                    26,325           26,846            26,850           27,630
- ------------------------------------------------------------------------------------------------------------------------
     Provision for loan losses                               1,674            1,674             1,674            1,776
- ------------------------------------------------------------------------------------------------------------------------
     Gain on the sale of securities                             97               --                --               --
- ------------------------------------------------------------------------------------------------------------------------
     Income before income taxes                             15,305           15,815            15,561           13,832
- ------------------------------------------------------------------------------------------------------------------------
     Net income                                             10,583           10,949            10,766            9,274
- ------------------------------------------------------------------------------------------------------------------------
     Per share data:
       Net income - basic                                     1.13             1.17              1.15             1.00
- ------------------------------------------------------------------------------------------------------------------------
       Net income - diluted                                   1.12             1.17              1.15             0.99
- ------------------------------------------------------------------------------------------------------------------------
     Weighted-average common
       stock outstanding - basic                         9,386,913        9,352,684         9,316,955        9,305,664
- ------------------------------------------------------------------------------------------------------------------------
     Weighted-average common
       stock equivalent - diluted                        9,431,895        9,397,929         9,366,363        9,349,725
- ------------------------------------------------------------------------------------------------------------------------
   1997:
     Interest income                                       $43,398          $45,144           $45,665          $46,081
- ------------------------------------------------------------------------------------------------------------------------
     Interest expense                                       18,777           19,466            19,450           19,339
- ------------------------------------------------------------------------------------------------------------------------
     Net interest income                                    24,621           25,678            26,215           26,742
- ------------------------------------------------------------------------------------------------------------------------
     Provision for loan losses                               1,194            1,454             1,521            2,830
- ------------------------------------------------------------------------------------------------------------------------
     Loss on the sale of securities                             --               --                (7)              --
- ------------------------------------------------------------------------------------------------------------------------
     Income before income taxes                             13,016           13,849            15,040           12,645
- ------------------------------------------------------------------------------------------------------------------------
     Net income                                              8,989            9,552            10,384            8,768
- ------------------------------------------------------------------------------------------------------------------------
     Per share data:
       Net income - basic                                     0.96             1.02              1.11             0.93
- ------------------------------------------------------------------------------------------------------------------------
       Net income - diluted                                   0.96             1.01              1.10             0.93
- ------------------------------------------------------------------------------------------------------------------------
     Weighted-average common
       stock outstanding - basic                         9,343,358        9,402,886         9,410,162        9,386,903
- ------------------------------------------------------------------------------------------------------------------------
     Weighted-average common
       stock equivalent - diluted                        9,390,650        9,420,240         9,448,032        9,436,164
- ------------------------------------------------------------------------------------------------------------------------


</TABLE>




<PAGE>   19
                                       41



The Corporation's common stock (symbol: PRK) is traded on the American Stock
Exchange (AMEX). At December 31, 1998, the Corporation had 2,779 stockholders of
record. The following table sets forth the high, low and closing sale prices of,
and dividends declared on the common stock for each quarterly period for the
years ended December 31, 1998 and 1997, as reported by AMEX.

<TABLE>
<CAPTION>

TABLE 15 - MARKET AND DIVIDEND
- ------------------------------------------------------------------------------------------------------------------------
                                                                                                              CASH
                                                                                                            DIVIDEND
                                                                                          LAST              DECLARED
                                                HIGH                 LOW                 PRICE             PER SHARE
  ----------------------------------------------------------------------------------------------------------------------
   1998:
<S>                                        <C>                 <C>                 <C>                   <C>  
     First Quarter                             $ 95               $ 85                $  95                  $ 0.48
- ------------------------------------------------------------------------------------------------------------------------
     Second Quarter                             102 15/16           89 1/4              100 15/16              0.48
- ------------------------------------------------------------------------------------------------------------------------
     Third Quarter                              107  1/4            94 1/2              104                    0.48
- ------------------------------------------------------------------------------------------------------------------------
     Fourth Quarter                             106  1/2            90 1/2              103                    0.60
- ------------------------------------------------------------------------------------------------------------------------
   1997:
     First Quarter                             $ 54  5/8          $  51  1/8          $  54  5/8             $ 0.40
- ------------------------------------------------------------------------------------------------------------------------
     Second Quarter                              79  3/4             54  1/8             79  3/4               0.40
- ------------------------------------------------------------------------------------------------------------------------
     Third Quarter                               80  7/8             66  5/8             80  7/8               0.40
- ------------------------------------------------------------------------------------------------------------------------
     Fourth Quarter                              98                  80                  88  1/8               0.48

</TABLE>



TEN-YEAR RETURN  (December 31, 1988 - December 31, 1998)

<TABLE>
<S>       <C>
88        $ 1,000
89
90
91
92
93
94
95
96
97
98        $10,903
</TABLE>
                                                          
(Assumes initial investment of $1,000 with reinvestment of dividends in the
common stock of Park)
<PAGE>   20
                                       43

REPORT OF INDEPENDENT AUDITORS


To the Board of Directors and Stockholders
Park National Corporation





We have audited the accompanying consolidated balance sheets of Park National
Corporation and Subsidiaries as of December 31, 1998 and 1997, and the related
consolidated statements of income, changes in stockholders' equity, and cash
flows for each of the three years in the period ended December 31, 1998. These
financial statements are the responsibility of the Corporation's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.


We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.


In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Park National
Corporation and Subsidiaries at December 31, 1998 and 1997, and the consolidated
results of their operations and their cash flows for each of the three years in
the period ended December 31, 1998, in conformity with generally accepted
accounting principles.


                                             /s/  Ernst & Young LLP
                                             -----------------------------------



Columbus, Ohio
January 19, 1999


<PAGE>   21
                                       44





CONSOLIDATED BALANCE SHEETS

PARK NATIONAL CORPORATION AND SUBSIDIARIES
at December 31, 1998 and 1997  (Dollars in thousands)

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------
ASSETS
                                                                          1998                 1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                   <C>                 <C>    
   Cash and due from banks                                             $ 100,291            $ 93,585
- ------------------------------------------------------------------------------------------------------------------------
   INVESTMENT SECURITIES:
     Securities available-for-sale, at fair value
       (amortized cost of $634,809 and $522,179 at
       December 31, 1998 and 1997, respectively)                         646,403             532,922
- ------------------------------------------------------------------------------------------------------------------------
     Securities held-to-maturity, at amortized
       cost (fair value approximates $6,347 and
       $8,156 at December 31, 1998 and 1997, respectively)                 6,064               7,808
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL INVESTMENT SECURITIES                                     652,467             540,730
- ------------------------------------------------------------------------------------------------------------------------
   Loans                                                               1,654,003           1,603,648
- ------------------------------------------------------------------------------------------------------------------------
     Unearned loan interest                                              (12,491)            (11,721)
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL LOANS                                                   1,641,512           1,591,927
- ------------------------------------------------------------------------------------------------------------------------
     Allowance for possible loan losses                                  (37,989)            (35,595)
- ------------------------------------------------------------------------------------------------------------------------
         LOANS, NET                                                    1,603,523           1,556,332
- ------------------------------------------------------------------------------------------------------------------------
   OTHER ASSETS:
     Premises and equipment, net                                          26,755              27,805
- ------------------------------------------------------------------------------------------------------------------------
     Accrued interest receivable                                          14,356              13,923
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                                63,387              56,008
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL OTHER ASSETS                                              104,498              97,736
- ------------------------------------------------------------------------------------------------------------------------
           TOTAL ASSETS                                               $2,460,779          $2,288,383
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>



The accompanying notes are an integral part of the financial statements.



<PAGE>   22
                                       45




CONSOLIDATED BALANCE SHEETS (CONTINUED)

PARK NATIONAL CORPORATION AND SUBSIDIARIES
at December 31, 1998 and 1997  (Dollars in thousands)

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
LIABILITIES AND STOCKHOLDERS' EQUITY

                                                                           1998                 1997
- ------------------------------------------------------------------------------------------------------------------------
   DEPOSITS:
<S>                                                              <C>                 <C>        
     Noninterest bearing                                              $   285,574         $   257,867
- ------------------------------------------------------------------------------------------------------------------------
     Interest bearing                                                   1,654,204           1,597,097
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL DEPOSITS                                                   1,939,778           1,854,964
- ------------------------------------------------------------------------------------------------------------------------
   BORROWINGS:
     Short-Term Borrowings                                                246,659             151,624
- ------------------------------------------------------------------------------------------------------------------------
     Long-term debt                                                         8,430              30,868
- ------------------------------------------------------------------------------------------------------------------------
   OTHER LIABILITIES:
     Accrued interest payable                                               6,938               6,548
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                                 23,284              22,262
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL OTHER LIABILITIES                                             30,222              28,810
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL LIABILITIES                                              2,225,089           2,066,266
- ------------------------------------------------------------------------------------------------------------------------
   STOCKHOLDERS' EQUITY:
     Common stock, no par value (20,000,000 shares authorized;
       9,553,407 shares issued in 1998 and 9,551,203
       issued in 1997)                                                     68,398              68,275
- ------------------------------------------------------------------------------------------------------------------------
     Accumulated other comprehensive
       income, net                                                          7,536               7,019
- ------------------------------------------------------------------------------------------------------------------------
     Retained earnings                                                    177,050             154,535
- ------------------------------------------------------------------------------------------------------------------------
     Less: Treasury stock (245,491 shares in 1998 and
       158,864 shares in 1997)                                            (17,294)             (7,712)
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL STOCKHOLDERS' EQUITY                                       235,690             222,117
- ------------------------------------------------------------------------------------------------------------------------
           TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                  $2,460,779          $2,288,383
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>



The accompanying notes are an integral part of the financial statements.


<PAGE>   23
                                       46







                                                              

CONSOLIDATED STATEMENTS OF INCOME

for the years ended December 31, 1998, 1997 and 1996  (Dollars in thousands,
except per share data)

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------
                                                                            1998              1997               1996
- ------------------------------------------------------------------------------------------------------------------------
   INTEREST INCOME:
<S>                                                                      <C>               <C>              <C>     
     Interest and fees on loans                                           $ 147,632         $ 142,500        $ 129,384
- ------------------------------------------------------------------------------------------------------------------------
     Interest and dividends on:
       Obligations of U.S. Government, its agencies
          and other securities                                               33,290            33,229           28,125
- ------------------------------------------------------------------------------------------------------------------------
       Obligations of states and political subdivisions                       4,872             4,099            3,500
- ------------------------------------------------------------------------------------------------------------------------
     Other interest income                                                      152               460            2,184
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL INTEREST INCOME                                                185,946           180,288          163,193
- ------------------------------------------------------------------------------------------------------------------------
   Interest expense:
     Interest on deposits:
       Demand and savings deposits                                           15,995            16,749           16,049
- ------------------------------------------------------------------------------------------------------------------------
       Time deposits                                                         52,346            49,699           44,612
- ------------------------------------------------------------------------------------------------------------------------
     Interest on short-term borrowings                                        9,079             7,738            5,694
- ------------------------------------------------------------------------------------------------------------------------
     Interest on long-term debt                                                 875             2,846            2,800
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL INTEREST EXPENSE                                                78,295            77,032           69,155
- ------------------------------------------------------------------------------------------------------------------------
         NET INTEREST INCOME                                                107,651           103,256           94,038
- ------------------------------------------------------------------------------------------------------------------------
   Provision for loan losses                                                  6,798             6,999            5,294
- ------------------------------------------------------------------------------------------------------------------------
         NET INTEREST INCOME AFTER PROVISION FOR LOAN LOSSES                100,853            96,257           88,744
- ------------------------------------------------------------------------------------------------------------------------
   OTHER INCOME:
     Income from fiduciary activities                                         5,081             5,192            4,099
- ------------------------------------------------------------------------------------------------------------------------
     Service charges on deposit accounts                                      6,823             6,308            5,849
- ------------------------------------------------------------------------------------------------------------------------
     Gain/(loss) on sales of securities                                          97                (7)          (1,324)
- ------------------------------------------------------------------------------------------------------------------------
     Other service income                                                     5,149             3,598            3,236
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                                    6,819             5,610            4,800
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL OTHER INCOME                                                 $  23,969         $  20,701        $  16,660
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>



The accompanying notes are an integral part of the financial statements.





<PAGE>   24
                                       47






CONSOLIDATED STATEMENTS OF INCOME (CONTINUED)

for the years ended December 31, 1998, 1997 and 1996  (Dollars in thousands,
except per share data)

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------
                                                                              1998            1997              1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                      <C>                <C>              <C>       
  OTHER EXPENSE:
     Salaries and employee benefits                                        $ 31,738          $ 31,888         $ 28,966
- ------------------------------------------------------------------------------------------------------------------------
     Data processing fees                                                     4,518             5,306            5,183
- ------------------------------------------------------------------------------------------------------------------------
     Fees and service charges                                                 3,344             3,732            4,874
- ------------------------------------------------------------------------------------------------------------------------
     Net occupancy expense of bank premises                                   3,351             3,339            3,063
- ------------------------------------------------------------------------------------------------------------------------
     Amortization of intangibles                                              2,787             2,019              635
- ------------------------------------------------------------------------------------------------------------------------
     Furniture and equipment expense                                          4,807             3,680            3,589
- ------------------------------------------------------------------------------------------------------------------------
     Insurance                                                                  786               774            1,785
- ------------------------------------------------------------------------------------------------------------------------
     Marketing                                                                2,247             2,182            1,925
- ------------------------------------------------------------------------------------------------------------------------
     Postage and telephone                                                    3,007             2,747            2,539
- ------------------------------------------------------------------------------------------------------------------------
     State taxes                                                              1,729             1,957            2,022
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                                    5,995             4,784            4,531
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL OTHER EXPENSE                                                   64,309            62,408           59,112
- ------------------------------------------------------------------------------------------------------------------------
         INCOME BEFORE FEDERAL INCOME TAXES                                  60,513            54,550           46,292
- ------------------------------------------------------------------------------------------------------------------------
   Federal income taxes                                                      18,941            16,857           14,592
- ------------------------------------------------------------------------------------------------------------------------
         NET INCOME                                                         $41,572           $37,693          $31,700
- ------------------------------------------------------------------------------------------------------------------------
   EARNINGS PER SHARE:
         BASIC                                                                $4.45             $4.02            $3.39
- ------------------------------------------------------------------------------------------------------------------------
         DILUTED                                                              $4.43             $4.00            $3.38
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>


The accompanying notes are an integral part of the financial statements.





<PAGE>   25
                                       48




                                                              

CONSOLIDATED STATEMENTS OF
CHANGES IN STOCKHOLDERS' EQUITY

for the years ended December 31, 1998, 1997 and 1996  (Dollars in thousands,
except per share data)


<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                 COMMON STOCK                       ACCUMULATED
                                                 ------------                         OTHER
                                             SHARES                    RETAINED    COMPREHENSIVE  TREASURY
                                           OUTSTANDING     AMOUNT      EARNINGS     INCOME, NET     STOCK        TOTAL
- ------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>           <C>         <C>             <C>         <C>          <C>     
   BALANCE, JANUARY 1, 1996                9,240,760     $ 62,268    $ 117,695       $ 7,838     $(4,718)     $183,083
- ------------------------------------------------------------------------------------------------------------------------
     Treasury stock purchased                (13,000)          --           --            --        (640)         (640)
- ------------------------------------------------------------------------------------------------------------------------
     Treasury stock reissued primarily for
       stock options exercised                15,628           38           --            --         650           688
- ------------------------------------------------------------------------------------------------------------------------
     Shares issued for dividend reinvestment
       plan and stock options                  5,540          171           --            --          --           171
- ------------------------------------------------------------------------------------------------------------------------
     Net income                                   --           --       31,700            --          --        31,700
- ------------------------------------------------------------------------------------------------------------------------
     Other comprehensive income,
       net of tax:
       Unrealized net holding loss on
         securities available-for-sale net
         of income taxes of $1,697                                                    (3,151)                   (3,151)
- ------------------------------------------------------------------------------------------------------------------------
       Total other comprehensive income                                                                         (3,151)
- ------------------------------------------------------------------------------------------------------------------------
     Comprehensive income                                                                                       28,549
       Cash dividends:
       Corporation at $1.45 per share             --           --      (10,354)                                (10,354)
- ------------------------------------------------------------------------------------------------------------------------
       Cash dividends declared First-Knox,
         prior to merger                          --           --       (2,536)           --          --        (2,536)
- ------------------------------------------------------------------------------------------------------------------------
       5% stock dividend at First-Knox,
         prior to merger                     105,510        2,134       (3,857)           --       1,723            --
- ------------------------------------------------------------------------------------------------------------------------
   BALANCE, DECEMBER 31, 1996              9,354,438       64,611      132,648         4,687      (2,985)      198,961
- ------------------------------------------------------------------------------------------------------------------------
     Treasury stock purchased                (96,721)          --           --            --      (6,249)       (6,249)
- ------------------------------------------------------------------------------------------------------------------------
     Treasury stock reissued primarily for
       stock options exercised                27,283           --           --            --       1,522         1,522
- ------------------------------------------------------------------------------------------------------------------------
     Shares issued for dividend reinvestment
       plan and stock options                107,939        2,325           --            --          --         2,325
- ------------------------------------------------------------------------------------------------------------------------
     Cash payment for fractional shares
       in merger                                (600)         (40)          --            --          --           (40)
- ------------------------------------------------------------------------------------------------------------------------
     Tax benefit from exercise of stock options   --        1,379           --            --          --         1,379
- ------------------------------------------------------------------------------------------------------------------------
     Net income                                   --           --       37,693            --          --        37,693
- ------------------------------------------------------------------------------------------------------------------------
     Other comprehensive income, net of tax:
       Unrealized net holding gain on
         securities available-for-sale net
         of income taxes of $1,256                                                     2,332                     2,332
- ------------------------------------------------------------------------------------------------------------------------
       Total other comprehensive income                                                                          2,332
- ------------------------------------------------------------------------------------------------------------------------
     Comprehensive income                                                                                       40,025
- ------------------------------------------------------------------------------------------------------------------------
       Cash dividends:
       Corporation at $1.68 per share             --           --      (14,905)           --          --       (14,905)
- ------------------------------------------------------------------------------------------------------------------------
       Cash dividends declared at First-Knox,
         prior to merger                          --           --         (901)           --          --          (901)
- ------------------------------------------------------------------------------------------------------------------------
   BALANCE, DECEMBER 31, 1997              9,392,339       68,275      154,535         7,019      (7,712)      222,117
- ------------------------------------------------------------------------------------------------------------------------
     Treasury stock purchased               (124,228)          --           --            --     (11,829)      (11,829)
- ------------------------------------------------------------------------------------------------------------------------
     Treasury stock reissued primarily for
       stock options exercised                37,601           --           --            --       2,247         2,247
- ------------------------------------------------------------------------------------------------------------------------
     Shares issued for stock options           2,204           81           --            --          --            81
- ------------------------------------------------------------------------------------------------------------------------
     Tax benefit from exercise of stock options   --           42           --            --          --            42
- ------------------------------------------------------------------------------------------------------------------------
     Net income                                   --           --       41,572            --          --        41,572
- ------------------------------------------------------------------------------------------------------------------------
     Other comprehensive income, net of tax:
       Unrealized net holding gain on
         securities available-for-sale net
         of income taxes of $278                                                         517                       517
- ------------------------------------------------------------------------------------------------------------------------
       Total other comprehensive income                                                                            517
- ------------------------------------------------------------------------------------------------------------------------
     Comprehensive income                                                                                       42,089
- ------------------------------------------------------------------------------------------------------------------------
       Cash dividends:
       Corporation at $2.04 per share             --           --      (19,057)           --          --       (19,057)
- ------------------------------------------------------------------------------------------------------------------------
   BALANCE, DECEMBER 31, 1998              9,307,916      $68,398     $177,050        $7,536    $(17,294)     $235,690
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

The accompanying notes are an integral part of the financial statements.
<PAGE>   26
                                       49




CONSOLIDATED STATEMENTS OF CASH FLOWS

for the years ended December 31, 1998, 1997 and 1996  (Dollars in thousands)

<TABLE>
<CAPTION>


                                                                             1998              1997             1996
 ------------------------------------------------------------------------------------------------------------------------
   OPERATING ACTIVITIES:
<S>                                                                     <C>            <C>              <C>       
     Net income                                                             $41,572        $   37,693       $   31,700
- ------------------------------------------------------------------------------------------------------------------------
     Adjustments to reconcile net income to net cash
         provided by operating activities:
- ------------------------------------------------------------------------------------------------------------------------
       Provision for loan losses                                              6,798             6,999            5,294
- ------------------------------------------------------------------------------------------------------------------------
       Amortization of loan costs and fees, net                                (796)             (788)            (475)
- ------------------------------------------------------------------------------------------------------------------------
       Provision for depreciation and amortization                            4,491             3,273            3,005
- ------------------------------------------------------------------------------------------------------------------------
       Market loss on loans held-for-sale                                        --                --               59
- ------------------------------------------------------------------------------------------------------------------------
       Amortization of the excess of cost over net assets
         of banks purchased                                                   2,787             2,019              380
- ------------------------------------------------------------------------------------------------------------------------
       Accretion of investment security discounts, net                       (1,357)           (1,726)          (1,658)
- ------------------------------------------------------------------------------------------------------------------------
       Deferred income taxes                                                    829               139             (213)
- ------------------------------------------------------------------------------------------------------------------------
       Realized investment security (gains) losses                              (97)                7            1,324
- ------------------------------------------------------------------------------------------------------------------------
       Changes in assets and liabilities:
         Increase in other assets                                           (11,762)           (5,781)          (4,521)
- ------------------------------------------------------------------------------------------------------------------------
         Increase in other liabilities                                          338             2,949              223
- ------------------------------------------------------------------------------------------------------------------------
           NET CASH PROVIDED BY OPERATING ACTIVITIES                         42,803            44,784           35,118
- ------------------------------------------------------------------------------------------------------------------------
   INVESTING ACTIVITIES:
     Proceeds from sales of securities:
       Available-for-sale                                                    51,839            45,083           85,717
- ------------------------------------------------------------------------------------------------------------------------
     Proceeds from maturities of securities:
       Held-to-maturity                                                       1,727             2,973            2,110
- ------------------------------------------------------------------------------------------------------------------------
       Available-for-sale                                                   133,674           141,765           86,150
- ------------------------------------------------------------------------------------------------------------------------
     Purchases of securities:
       Held-to-maturity                                                          --                --           (1,575)
- ------------------------------------------------------------------------------------------------------------------------
       Available-for-sale                                                  (296,672)         (150,873)        (290,580)
- ------------------------------------------------------------------------------------------------------------------------
     Net increase in loans                                                  (53,192)         (111,284)         (87,612)
- ------------------------------------------------------------------------------------------------------------------------
     Purchase of loans                                                           --           (11,582)         (30,755)
- ------------------------------------------------------------------------------------------------------------------------
     Cash paid for branches                                                      --            (6,748)         (10,857)
- ------------------------------------------------------------------------------------------------------------------------
     Purchases of premises and equipment, net                                (3,442)           (2,740)          (2,072)
- ------------------------------------------------------------------------------------------------------------------------ 
          NET CASH USED IN INVESTING ACTIVITIES                           (166,066)          (93,406)        (249,474)
- ------------------------------------------------------------------------------------------------------------------------
   FINANCING ACTIVITIES:
     Purchase of deposits                                                        --            49,192           97,928
- ------------------------------------------------------------------------------------------------------------------------
     Net increase in deposits                                                84,814            42,354           54,883
- ------------------------------------------------------------------------------------------------------------------------
     Net increase in short-term borrowings                                   95,035            16,513           13,133
- ------------------------------------------------------------------------------------------------------------------------
     Issuance of common stock                                                    --                --              337
- ------------------------------------------------------------------------------------------------------------------------
     Exercise of stock options                                                  123             3,664               --
- ------------------------------------------------------------------------------------------------------------------------
     Purchase of treasury stock, net                                         (9,582)           (4,727)            (118)
- ------------------------------------------------------------------------------------------------------------------------
     Proceeds from long-term debt                                                --                --           30,000
- ------------------------------------------------------------------------------------------------------------------------
     Repayment of long-term debt                                            (22,438)          (31,507)          (1,040)
- ------------------------------------------------------------------------------------------------------------------------
     Cash dividends paid                                                    (17,983)          (15,047)         (12,166)
- ------------------------------------------------------------------------------------------------------------------------
           NET CASH PROVIDED BY FINANCING ACTIVITIES                        129,969            60,442          182,957
- ------------------------------------------------------------------------------------------------------------------------
           INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                   6,706            11,820          (31,399)
- ------------------------------------------------------------------------------------------------------------------------
   Cash and cash equivalents at beginning of year                            93,585            81,765          113,164
- ------------------------------------------------------------------------------------------------------------------------
           CASH AND CASH EQUIVALENTS AT END OF YEAR                        $100,291        $   93,585       $   81,765
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>



The accompanying notes are an integral part of the financial statements.



<PAGE>   27
                                       50



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The following is a summary of significant accounting policies followed in the
preparation of the consolidated financial statements:


Principles of Consolidation

The consolidated financial statements include the accounts of Park National
Corporation (the Corporation or Park) and all of its subsidiaries. Material
intercompany accounts and transactions have been eliminated.


Organization

The Corporation is a multi-bank holding company headquartered in Newark, Ohio.
Through its banking subsidiaries, The Park National Bank (PNB), The Richland
Trust Company (RTC), Century National Bank (CNB), and The First-Knox National
Bank of Mount Vernon (FKNB), the Corporation is engaged in a general commercial
banking and trust business, primarily in Central Ohio. PNB operates through two
banking divisions with the Park National Division (PND) headquartered in Newark,
Ohio and the Fairfield National Division (FND) headquartered in Lancaster, Ohio.
FKNB also operates through two banking divisions with the First-Knox National
Division (FKND) headquartered in Mount Vernon, Ohio and the Farmers and Savings
Division (FSD) headquartered in Loudonville, Ohio. All of the banking
subsidiaries and their respective divisions provide the following principal
services: the acceptance of deposits for demand, savings, and time accounts;
commercial, industrial, consumer and real estate lending, including installment
loans, credit cards, home equity lines of credit and commercial and auto
leasing; trust services; cash management; safe deposit operations; electronic
funds transfers; and a variety of additional banking-related services. See Note
19 for financial information on the Corporation's banking subsidiaries.


Use of Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the consolidated financial statements and
accompanying notes. Actual results could differ from those estimates.


Reclassifications

Certain prior year amounts have been reclassified to conform with current year
presentation.


Investment Securities

Investment securities are classified upon acquisition into one of three
categories: Held-to-maturity, available-for-sale, or trading (see Note 4).

Held-to-maturity securities are those securities that the Corporation has the
positive intent and ability to hold to maturity and are recorded at amortized
cost. Available-for-sale securities are those securities that would be available
to be sold in the future in response to the Corporation's liquidity needs,
changes in market interest rates, and asset-liability management strategies,
among others. Available-for-sale securities are reported at fair value, with
unrealized holding gains and losses excluded from earnings and included in other
comprehensive income, net of applicable taxes. At December 31, 1998 and 1997,
the Corporation did not hold any trading securities.

Gains and losses realized on the sale of investment securities have been
accounted for on the completed transaction method in the year of sale on an
"identified certificate" basis.



<PAGE>   28
                                       51



Premises and Equipment

Premises and equipment are stated at cost, less accumulated depreciation.
Depreciation is generally provided on the straight-line method over the
estimated useful lives of the related assets. Leasehold improvements are
amortized over the lives of the respective leases or the estimated useful lives
of the improvements, whichever are the shorter periods. Upon the sale or other
disposal of the assets, the cost and related accumulated depreciation are
removed from the accounts and the resulting gain or loss is recognized.
Maintenance and repairs are charged to expense as incurred while renewals and
improvements are capitalized.


Other Real Estate Owned

Other real estate owned is recorded at the lower of cost or fair market value
(which is not in excess of estimated net realizable value) and consists of
property acquired through foreclosure, loans in judgment and subject to
redemption, and real estate held for sale. Subsequent to acquisition, allowances
for losses are established if carrying values exceed fair value less estimated
costs to sell. Costs relating to development and improvement of such properties
are capitalized (not in excess of fair value less estimated costs to sell),
whereas costs relating to holding the properties are charged to expense.


Income Recognition

Income earned by the Corporation and its subsidiaries is recognized principally
on the accrual basis of accounting. Loan origination fees are amortized over the
life of the loans using the interest method on a loan by loan basis, and
origination costs are deferred and amortized if material. Certain fees,
principally service, are recognized as income when billed or collected.

The Corporation's subsidiaries suspend the accrual of interest when, in
management's opinion, the collection of all or a portion of interest has become
doubtful. Generally, when a loan is placed on non-accrual, the Corporation's
subsidiaries charge all previously accrued and unpaid interest against income.
In future periods, interest will be included in income to the extent received
only if complete principal recovery is reasonably assured.


Allowance for Possible Loan Losses

The allowance for possible loan losses is that amount believed adequate to
absorb estimated credit losses in the loan portfolio based on management's
evaluation of various factors including overall growth in the loan portfolio, an
analysis of individual loans, prior and current loss experience, and current and
anticipated economic conditions. A provision for loan losses is charged to
operations based on management's periodic evaluation of these and other
pertinent factors.

Effective January 1, 1995, the Corporation adopted Statement of Financial
Accounting Standards (SFAS) No. 114, "Accounting by Creditors for Impairment of
a Loan", as amended by SFAS No. 118, "Accounting by Creditors for Impairment of
a Loan--Income Recognition and Disclosure." These standards require an allowance
to be established as a component of the allowance for loan losses for certain
loans when it is probable that all amounts due pursuant to the contractual terms
of the loan will not be collected, and the recorded investment in the loan
exceeds the fair value. Fair value is measured using either the present value of
expected future cash flows based upon the initial effective interest rate on the
loan, the observable market price of the loan or the fair value of the
collateral if the loan is collateral dependent. The adoption of these standards
did not have a material impact on the overall allowance for loan losses and did
not affect the Corporation's charge-off or income recognition policies.



<PAGE>   29
                                       52



Lease Financing

Leases of equipment, automobiles, and aircraft to customers generally are direct
leases in which the Corporation's subsidiaries have acquired the equipment,
automobiles, or aircraft with no outside financing.

Such leases are accounted for as direct financing leases for financial reporting
purposes. Under the direct financing method, a receivable is recorded for the
total amount of the lease payments to be received.

Unearned lease income, representing the excess of the sum of the aggregate
rentals of the equipment, automobiles or aircraft over its cost is included in
income over the term of the lease under the interest method.


Excess of Cost Over Net Assets of Banks Purchased

The excess of cost over net assets of the banks purchased is being amortized,
principally on the straight-line method, over periods ranging from seven to
fifteen years.


Consolidated Statement of Cash Flows

Cash and cash equivalents include cash and cash items, amounts due from banks
and federal funds sold. Generally federal funds are purchased and sold for one
day periods.

Net cash provided by operating activities reflects cash payments as follows:
<TABLE>
<CAPTION>

     DECEMBER 31, (IN THOUSANDS)                                     1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                              <C>                  <C>                 <C>    
   Interest paid on deposits and other borrowings                   $77,905              $77,105             $68,541
- ------------------------------------------------------------------------------------------------------------------------
   Income taxes paid                                                 19,550               14,104              15,808
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>


Income Taxes

The Corporation accounts for income taxes using the asset and liability
approach. Under this method, deferred tax assets and liabilities are determined
based on differences between financial reporting and tax basis of assets and
liabilities and are measured using the enacted tax rates and laws that will be
in effect when the differences are expected to reverse.


Accounting Changes

As of January 1, 1998, the Corporation adopted Statement of Financial Accounting
Standard ("SFAS") No. 130, "Reporting Comprehensive Income". SFAS No. 130
establishes reporting and display standards for comprehensive income and its
components in a full set of general-purpose financial statements. Comprehensive
income is defined as the change in equity of a business enterprise during a
period from transactions and other events and circumstances arising from
nonowner sources. The new statement requires the Corporation's unrealized gains
or losses on securities available-for-sale, which prior to adoption were
reported as a separate component of stockholders' equity, to be included in
other comprehensive income. Since SFAS No. 130 only requires additional
information, it had no impact on the Corporation's financial position or results
of operations. Prior year financial statements have been reclassified to conform
with the new requirements. Comprehensive income is presented in the Statements
of Changes in Stockholders' Equity.



<PAGE>   30
                                       53


In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
"Accounting for Derivative Instruments and Hedging Activities." The provisions
of this statement require that derivative instruments be carried at fair value
on the balance sheet. The statement continues to allow derivative instruments to
be used to hedge various risks and sets forth specific criteria to be used to
determine when hedge accounting can be used. The statement also provides for
offsetting changes in fair value or cash flows of both the derivative and the
hedged asset or liability to be recognized in earnings in the same period;
however, any changes in fair value or cash flow that represent the ineffective
portion of a hedge are required to be recognized in earnings and cannot be
deferred. For derivative instruments not accounted for as hedges, changes in
fair value are required to be recognized in earnings. The provisions of this
statement become effective for quarterly and annual reporting beginning January
1, 2000. Although the statement allows for early adoption in any quarterly
period after June 1998, the Corporation has no plans to adopt the provisions of
SFAS No. 133 prior to the effective date. The Corporation did not use any
derivative instruments in 1998 and 1997 and as a result does not expect that
adoption of this statement will have any impact of the Corporation's financial
position, results of operations and cash flows.


2. ACQUISITIONS

On May 5, 1997, the Corporation merged with First-Knox Banc Corp. (First-Knox),
a $569 million bank holding company headquartered in Mount Vernon, Ohio, in a
transaction accounted for as a pooling-of-interests. Park issued approximately
2.3 million shares of common stock to the stockholders of First-Knox based upon
an exchange ratio of .5914 shares of Park common stock for each outstanding
share of First-Knox common stock. The historical financial statements of the
Corporation have been restated to show Park and First-Knox on a combined basis.

On December 8, 1997, Fairfield National Division acquired three branch offices
in Lancaster, Ohio from KeyBank National Association. In addition to the fixed
assets, the purchase included $49 million of deposits and $12 million of loans.
The excess of the cost over net assets purchased was $6 million and is being
amortized using the straight-line method over seven years.

On December 6, 1996, Richland Trust Company acquired five branch offices in
Richland County from Peoples National Bank. In addition to the fixed assets, the
purchase included $98 million of deposits and $31 million of loans. The banking
business of the five branches was consolidated into Richland Trust Company's
operations. The excess of the cost over net assets purchased was $10 million and
is being amortized using the straight-line method over seven years.


3. RESTRICTIONS ON CASH AND DUE FROM BANKS

The Corporation's banking subsidiaries are required to maintain average reserve
balances with the Federal Reserve Bank. The average required reserve balance was
approximately $16,851,000 and $19,493,000 at December 31, 1998 and 1997,
respectively. No other compensating balance arrangements were in existence at
year end.


<PAGE>   31
                                       54


<TABLE>
<CAPTION>




4. INVESTMENT SECURITIES

The amortized cost and estimated fair values of investment securities at
December 31 are as follows:

- -------------------------------------------------------------------------------------------------------------------------
                                                                                GROSS          GROSS
                                                                             UNREALIZED     UNREALIZED
      (IN THOUSANDS)                                         AMORTIZED         HOLDING        HOLDING        ESTIMATED
                                                               COST             GAINS         LOSSES        FAIR VALUE
 ------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>            <C>             <C>            <C>
   1998:
     SECURITIES AVAILABLE-FOR-SALE:
       Obligations of U.S. Treasury and other
         U.S. Government agencies                            $ 172,150        $  3,380      $  --         $ 175,530
- ------------------------------------------------------------------------------------------------------------------------
       Obligations of states and
         political subdivisions                                100,790           4,159         45           104,904
- ------------------------------------------------------------------------------------------------------------------------
       U.S. Government agencies'
         asset-backed securities and
         other asset-backed securities                         341,247           3,574        237           344,584
- ------------------------------------------------------------------------------------------------------------------------
       Other equity securities                                  20,622             763         --            21,385
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL SECURITIES AVAILABLE-FOR-SALE                 $ 634,809        $ 11,876      $ 282         $ 646,403
- ------------------------------------------------------------------------------------------------------------------------
     SECURITIES HELD-TO-MATURITY:
       Obligations of states and
         political subdivisions                              $   5,712        $    283      $   3         $   5,992
- ------------------------------------------------------------------------------------------------------------------------
       Other asset-backed securities                               352               3         --               355
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL SECURITIES HELD-TO-MATURITY                   $   6,064        $    286      $   3         $   6,347
- ------------------------------------------------------------------------------------------------------------------------
   1997:
     SECURITIES AVAILABLE-FOR-SALE:
       Obligations of U.S. Treasury and other
         U.S. Government agencies                            $ 155,780        $  3,468      $  --         $ 159,248
- ------------------------------------------------------------------------------------------------------------------------
       Obligations of states and
         political subdivisions                                 76,803           3,192         62            79,933
- ------------------------------------------------------------------------------------------------------------------------
       U.S. Government agencies'
         asset-backed securities and
         other asset-backed securities                         270,708           3,628        102           274,234
- ------------------------------------------------------------------------------------------------------------------------
       Other equity securities                                  18,888             619         --            19,507
- ------------------------------------------------------------------------------------------------------------------------
         Total Securities Available-for-Sale                 $ 522,179        $ 10,907      $ 164         $ 532,922
- ------------------------------------------------------------------------------------------------------------------------
     SECURITIES HELD-TO-MATURITY:
       Obligations of states and
         political subdivisions                              $   7,434        $    349      $    5       $    7,778
- ------------------------------------------------------------------------------------------------------------------------
       Other asset-backed securities                               374               4         --               378
- ------------------------------------------------------------------------------------------------------------------------
         Total Securities Held-to-Maturity                   $   7,808        $    353      $    5       $    8,156
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>





<PAGE>   32
                                       55



The amortized cost and estimated fair value of investments in debt securities at
December 31, 1998 are shown below by contractual maturity except for
asset-backed securities which are shown based on expected maturities. The
average yield is computed on a tax equivalent basis using a 35 percent tax rate.

<TABLE>
<CAPTION>

- -----------------------------------------------------------------------------------------------------------------------
                                                                                                WEIGHTED
                                                              AMORTIZED        ESTIMATED         AVERAGE       AVERAGE
       (DOLLARS IN THOUSANDS)                                   COST          FAIR VALUE        MATURITY        YIELD
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                           <C>              <C>           <C>             <C>  


   SECURITIES AVAILABLE-FOR-SALE:
     U.S. Treasury and agencies' notes:
       Due within one year                                    $  71,418       $   72,173       0.4 years       7.45%
- ------------------------------------------------------------------------------------------------------------------------
       Due one through five years                               100,732          103,357       2.4 years       6.74%
- ------------------------------------------------------------------------------------------------------------------------
         Total                                                $ 172,150         $175,530       1.6 years       7.03%
- ------------------------------------------------------------------------------------------------------------------------
     Obligations of state and political subdivisions:
       Due within one year                                    $   7,290       $    7,376       0.5 years       7.75%
- ------------------------------------------------------------------------------------------------------------------------
       Due one through five years                                23,912           24,864       3.5 years       7.62%
- ------------------------------------------------------------------------------------------------------------------------
       Due five through ten years                                59,296           62,085       7.9 years       7.26%
- ------------------------------------------------------------------------------------------------------------------------
       Due over ten years                                        10,292           10,579      12.5 years       6.90%
- ------------------------------------------------------------------------------------------------------------------------
         Total                                                $ 100,790       $  104,904       6.8 years       7.34%
- ------------------------------------------------------------------------------------------------------------------------
     U.S. Government agencies' asset-backed
       securities and other asset-backed securities:
       Due within one year                                    $   9,102       $    9,139       0.4 years       6.91%
- ------------------------------------------------------------------------------------------------------------------------
       Due one through five years                               318,549          321,842       3.2 years       6.47%
- ------------------------------------------------------------------------------------------------------------------------
       Due five through ten years                                13,596           13,603       6.3 years       6.26%
- ------------------------------------------------------------------------------------------------------------------------
         Total                                                $ 341,247       $  344,584       3.2 years       6.47%
- ------------------------------------------------------------------------------------------------------------------------
   SECURITIES HELD-TO-MATURITY:
     Obligations of state and political subdivisions:
       Due within one year                                    $   1,514       $    1,541       0.8 years       7.90%
- ------------------------------------------------------------------------------------------------------------------------
       Due one through five years                                 9,106            3,359       2.6 years      11.00%
- ------------------------------------------------------------------------------------------------------------------------
       Due five through ten years                                   807              807       7.4 years       8.00%
- ------------------------------------------------------------------------------------------------------------------------
       Due over ten years                                           285              285      11.4 years       7.63%
- ------------------------------------------------------------------------------------------------------------------------
         Total                                                $   5,712       $    5,992       3.2 years       9.59%
- ------------------------------------------------------------------------------------------------------------------------
     Other asset-backed securities:
       Due one through five years                             $      45       $       48       3.5 years       8.69%
- ------------------------------------------------------------------------------------------------------------------------
       Due over ten years                                           307              307      13.0 years       6.07%
- ------------------------------------------------------------------------------------------------------------------------
         Total                                                $     352       $      355      11.8 years       6.40%
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

Investment securities having a book value of $432,489,000 and $378,469,000 at
December 31, 1998 and 1997, respectively, were pledged to collateralize
government and trust department deposits in accordance with federal and state
requirements and to secure repurchase agreements sold.

In 1998, 1997, and 1996, gross gains of $159,000, $64,000, and $234,000 and
gross losses of $62,000, $71,000, and $1,558,000 were realized, respectively.
Tax benefits related to net securities losses were $2,000 in 1997, and $463,000
in 1996. Tax expense related to net securities gains in 1998 was $34,000.


<PAGE>   33
                                       56


<TABLE>
<CAPTION>



5. LOANS

The composition of the loan portfolio is as follows:
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                              1998                             1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>                              <C>       
   Commercial, financial and agricultural                                  $  217,504                       $  212,970
- ------------------------------------------------------------------------------------------------------------------------
   Real estate - construction                                                  70,998                           65,548
- ------------------------------------------------------------------------------------------------------------------------
   Real estate - residential                                                  679,239                          708,768
- ------------------------------------------------------------------------------------------------------------------------
   Real estate - commercial                                                   280,789                          256,074
- ------------------------------------------------------------------------------------------------------------------------
   Consumer, net                                                              332,320                          313,517
- ------------------------------------------------------------------------------------------------------------------------
   Leases, net                                                                 60,662                           35,050
- ------------------------------------------------------------------------------------------------------------------------
     TOTAL                                                                 $1,641,512                       $1,591,927
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>


Under the Corporation's credit policies and practices, all non-accrual and
restructured commercial, financial, agricultural, construction and commercial
real estate loans meet the definition of impaired loans under SFAS No. 114 and
118. Impaired loans as defined by SFAS No. 114 and 118 exclude certain consumer
loans, residential real estate loans and lease financing classified as
nonaccrual. The majority of the loans deemed impaired were evaluated using the
fair value of the collateral as the measurement method.

Nonaccrual and restructured loans are summarized as follows:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                              1998                            1997
- ------------------------------------------------------------------------------------------------------------------------
   Impaired loans:
<S>                                                                   <C>                             <C>       
     Nonaccrual                                                          $    2,150                      $    1,070
- ------------------------------------------------------------------------------------------------------------------------
     Restructured                                                               492                           1,642
- ------------------------------------------------------------------------------------------------------------------------
       Total impaired loans                                                   2,642                           2,712
- ------------------------------------------------------------------------------------------------------------------------
   Other nonaccrual loans                                                         5                             990
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL NONACCRUAL AND RESTRUCTURED LOANS                         $    2,647                      $    3,702
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>



The allowance for credit losses related to impaired loans at December 31, 1998
and 1997 was $436,000 and $406,000, respectively. All impaired loans for both
periods were subject to a related allowance for credit losses.

The average balance of impaired loans was $2,457,000, $3,599,000 and $3,663,000
for 1998, 1997 and 1996, respectively.

Interest income on impaired loans is recognized after all past due and current
principal payments have been made, and collectibility is no longer doubtful. For
the years ended December 31, 1998, 1997, and 1996, the Corporation recognized
$149,000, $283,000, and $353,000, respectively, of interest income on impaired
loans, which included $121,000, $270,000, and $344,000, respectively, of
interest income recognized using the cash basis method of income recognition.

Certain of the Corporation's executive officers, directors and their affiliates
are loan customers of the Corporation's banking subsidiaries. As of December 31,
1998 and 1997, loans aggregating approximately $45,079,000 and $43,555,000,
respectively, were outstanding to such parties.



<PAGE>   34

                                       57



6. ALLOWANCE FOR POSSIBLE LOAN LOSSES

Activity in the allowance for possible loan losses is 
summarized as follows:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     (IN THOUSANDS)                                                  1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                              <C>                  <C>                 <C>    
   Balance, January 1                                               $35,595              $32,347             $29,239
- ------------------------------------------------------------------------------------------------------------------------
     Provision for loan losses                                        6,798                6,999               5,294
- ------------------------------------------------------------------------------------------------------------------------
     Losses charged to the reserve                                   (7,392)              (6,271)             (4,438)
- ------------------------------------------------------------------------------------------------------------------------
     Recoveries                                                       2,988                2,520               2,252
- ------------------------------------------------------------------------------------------------------------------------
   BALANCE, DECEMBER 31                                             $37,989              $35,595             $32,347
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

7. INVESTMENT IN FINANCING LEASES

The following is a summary of the components of the Corporation's 
affiliates' net investment in direct financing leases:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                                1998                            1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>                              <C>    
   Total minimum payments to be received                                      $50,118                          $26,294
- ------------------------------------------------------------------------------------------------------------------------
   Estimated unguaranteed residual value of leased property                    19,230                           14,712
- ------------------------------------------------------------------------------------------------------------------------
   Less: unearned income                                                       (8,686)                          (5,956)
- ------------------------------------------------------------------------------------------------------------------------
     TOTAL                                                                    $60,662                          $35,050
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
Minimum lease payments, to be received as of December 31, 1998 are:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     (IN THOUSANDS)
- ------------------------------------------------------------------------------------------------------------------------
<S>                                     <C>    
   1999                                    $13,337
- ------------------------------------------------------------------------------------------------------------------------
   2000                                     13,012
- ------------------------------------------------------------------------------------------------------------------------
   2001                                     10,914
- ------------------------------------------------------------------------------------------------------------------------
   2002                                      8,100
- ------------------------------------------------------------------------------------------------------------------------
   2003                                      4,244
- ------------------------------------------------------------------------------------------------------------------------
     TOTAL                                 $50,118
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>   35
                                       58






8. PREMISES AND EQUIPMENT

The major categories of premises and equipment and accumulated depreciation are
summarized as follows:

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                                1998                            1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>                              <C>      
   Land                                                                     $   6,392                        $   6,524
- ------------------------------------------------------------------------------------------------------------------------
   Buildings                                                                   26,203                           25,851
- ------------------------------------------------------------------------------------------------------------------------
   Equipment, furniture and fixtures                                           27,514                           24,720
- ------------------------------------------------------------------------------------------------------------------------
   Leasehold improvements                                                       1,144                            1,144
- ------------------------------------------------------------------------------------------------------------------------
     TOTAL                                                                     61,253                           58,239
- ------------------------------------------------------------------------------------------------------------------------
   Less: accumulated depreciation and amortization                            (34,498)                         (30,434)
- ------------------------------------------------------------------------------------------------------------------------
     PREMISES AND EQUIPMENT, NET                                            $  26,755                         $ 27,805
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>


Depreciation and amortization expense amounted to $4,491,000, $3,273,000, and
$3,005,000 for the three years ended December 31, 1998, 1997 and 1996,
respectively.

The Corporation and its subsidiaries lease certain premises and equipment
accounted for as operating leases. The following is a schedule of the future
minimum rental payments required for the next five years under such leases with
initial terms in excess of one year:
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                  <C>    
   1999                                                                  $   462
- ------------------------------------------------------------------------------------------------------------------------
   2000                                                                      388
- ------------------------------------------------------------------------------------------------------------------------
   2001                                                                      319
- ------------------------------------------------------------------------------------------------------------------------
   2002                                                                      258
- ------------------------------------------------------------------------------------------------------------------------
   2003                                                                      229
- ------------------------------------------------------------------------------------------------------------------------
   Thereafter                                                                421
- ------------------------------------------------------------------------------------------------------------------------
     TOTAL                                                                $2,077
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

Rent expense amounted to $659,000, $639,000 and $609,000, for the three years
ended December 31, 1998, 1997 and 1996, respectively.


9. SHORT-TERM BORROWINGS

Short-term borrowings are as follows:
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                               1998                             1997
- ------------------------------------------------------------------------------------------------------------------------
   Securities sold under agreements to
<S>                                                                      <C>                              <C>     
     repurchase and federal funds purchased                                  $160,616                         $127,587
- ------------------------------------------------------------------------------------------------------------------------
   Federal Home Loan Bank advances                                             80,000                           18,900
- ------------------------------------------------------------------------------------------------------------------------
   Other short-term borrowings                                                  6,043                            5,137
- ------------------------------------------------------------------------------------------------------------------------
     TOTAL SHORT-TERM BORROWINGS                                             $246,659                         $151,624
- ------------------------------------------------------------------------------------------------------------------------     
</TABLE>


<PAGE>   36
                                       59




The outstanding balances for all short-term borrowings as of December 31, 1998,
1997 and 1996 and the weighted-average interest rates as of and paid during each
of the years then ended are as follows:
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                                  REPURCHASE                                 DEMAND
                                                                  AGREEMENTS             FEDERAL              NOTES
                                                                  AND FEDERAL           HOME LOAN           DUE U.S.
                                                                     FUNDS                BANK              TREASURY
       (DOLLARS IN THOUSANDS)                                      PURCHASED            ADVANCES            AND OTHER
- ------------------------------------------------------------------------------------------------------------------------
   1998:
<S>                                                            <C>                  <C>                  <C>   
     ENDING BALANCE                                                 $160,616             $80,000              $6,043
- ------------------------------------------------------------------------------------------------------------------------
     HIGHEST MONTH-END BALANCE                                       182,957             104,300               6,043
- ------------------------------------------------------------------------------------------------------------------------
     AVERAGE DAILY BALANCE                                           157,951              29,356               2,868
- ------------------------------------------------------------------------------------------------------------------------
     WEIGHTED-AVERAGE INTEREST RATE:
       AS OF YEAR-END                                                  4.21%               6.00%               4.06%
- ------------------------------------------------------------------------------------------------------------------------
       PAID DURING THE YEAR                                            4.58%               5.83%               4.87%
- ------------------------------------------------------------------------------------------------------------------------
   1997:
     Ending balance                                                 $127,587             $18,900              $5,137
- ------------------------------------------------------------------------------------------------------------------------
     Highest month-end balance                                       161,172              86,000               5,137
- ------------------------------------------------------------------------------------------------------------------------
     Average daily balance                                           132,976              26,741               2,909
- ------------------------------------------------------------------------------------------------------------------------
     Weighted-average interest rate:
       As of year-end                                                  4.61%               6.25%               5.75%
- ------------------------------------------------------------------------------------------------------------------------
       Paid during the year                                            4.60%               5.49%               5.25%
- ------------------------------------------------------------------------------------------------------------------------
   1996:
     Ending balance                                                 $119,959             $10,000              $5,152
- ------------------------------------------------------------------------------------------------------------------------
     Highest month-end balance                                       137,843              10,000               5,895
- ------------------------------------------------------------------------------------------------------------------------
     Average daily balance                                           118,592               4,420               3,709
- ------------------------------------------------------------------------------------------------------------------------
     Weighted-average interest rate:
       As of year-end                                                  4.53%               5.85%               5.32%
- ------------------------------------------------------------------------------------------------------------------------
       Paid during the year                                            4.40%               6.06%               5.75%
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>


<PAGE>   37
                                       60

10. LONG-TERM DEBT

Long-term debt is listed below:
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                               1998                             1997
- ------------------------------------------------------------------------------------------------------------------------
   FIXED RATE FEDERAL HOME LOAN BANK ADVANCES WITH MONTHLY PRINCIPAL AND
     INTEREST PAYMENTS:

<S>                                                                         <C>                           <C>     
       5.60% Advance due August 1, 2003                                        $1,443                        $  1,902
- ------------------------------------------------------------------------------------------------------------------------
       6.35% Advance due August 1, 2013                                            --                           2,628
- ------------------------------------------------------------------------------------------------------------------------
       5.95% Advance due March 1, 2004                                             --                             519
- ------------------------------------------------------------------------------------------------------------------------
       5.70% Advance due May 1, 2004                                            3,199                           4,230
- ------------------------------------------------------------------------------------------------------------------------
       5.85% Advance due January 1, 2016                                        3,710                           4,259
- ------------------------------------------------------------------------------------------------------------------------
       2.00% Advance due November 1, 2027                                          39                              40
- ------------------------------------------------------------------------------------------------------------------------
       2.00% Advance due January 1, 2028                                           39                              40
- ------------------------------------------------------------------------------------------------------------------------
   FIXED RATE FEDERAL HOME LOAN BANK ADVANCES WITH MONTHLY INTEREST PAYMENTS:

       5.35% Advance due February 1, 1999                                          --                           5,000
- ------------------------------------------------------------------------------------------------------------------------
       5.60% Advance due April 1, 1999                                             --                           5,000
- ------------------------------------------------------------------------------------------------------------------------
       5.70% Advance due June 1, 1999                                              --                           7,000
- ------------------------------------------------------------------------------------------------------------------------
       6.35% Advance due March 1, 2004                                             --                             250
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL LONG-TERM DEBT                                                  $8,430                         $30,868
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>



At December 31, 1998, Federal Home Loan Bank (FHLB) advances were collaterized
by the FHLB stock owned by the Corporation's affiliate banks and by residential
mortgage loans pledged under a blanket agreement by the Corporation's affiliate
banks.


11. STOCK OPTION PLAN

The Park National Corporation 1995 Incentive Stock Option Plan ("the Park Plan")
was adopted April 17, 1995 and amended April 20, 1998. The Park Plan is intended
as an incentive to encourage stock ownership by the key employees of the
Corporation. The maximum number of common shares with respect to which incentive
stock options may be granted under the Park Plan is 700,000. At December 31,
1998, 464,297 options were available for future grants under this plan.
Incentive stock options may be granted at a price not less than the fair market
value at the date of the grant, and for an option term of up to five years. No
incentive stock options may be granted under the Park Plan after January 16,
2005.

In conjunction with the First-Knox Merger in 1997, the Corporation assumed the
1995 First-Knox Director's Stock Option and Stock Appreciation Rights Plan and
the 1990 First-Knox Stock Option and Stock Appreciation Rights Plan.
Additionally, in conjunction with the merger in 1997, all former First-Knox
Plans were terminated with respect to the granting of any additional options and
stock appreciation rights.




<PAGE>   38
                                       61



The Corporation's stock option activity and related information is summarized as
follows:
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                STOCK OPTIONS                      STOCK APPRECIATION RIGHTS
- ------------------------------------------------------------------------------------------------------------------------
                                                       OUTSTANDING                              OUTSTANDING
                                                   ------------------                       ------------------
                                                               WEIGHTED                                 WEIGHTED
                                                                AVERAGE                                  AVERAGE
                                      NUMBER                   EXERCISE        NUMBER                   EXERCISE
                                     AVAILABLE                 PRICE PER      AVAILABLE                 PRICE PER
                                     FOR GRANT     NUMBER        SHARE        FOR GRANT     NUMBER        SHARE
- ------------------------------------------------------------------------------------------------------------------------

<S>                                <C>          <C>          <C>            <C>          <C>          <C>   
   January 1, 1996                    258,288      148,355      $28.89         37,258       24,522       $23.23
- ------------------------------------------------------------------------------------------------------------------------
     Granted                          (49,605)      49,605       43.62         (2,602)       2,602        37.01
- ------------------------------------------------------------------------------------------------------------------------
     Exercised                             --      (15,766)      39.56             --         (656)       18.45
- ------------------------------------------------------------------------------------------------------------------------
     Forfeited/Expired                    400         (400)      47.28             --           --           --
- ------------------------------------------------------------------------------------------------------------------------
   December 31, 1996                  209,083      181,794       31.95         34,656       26,468        24.70
- ------------------------------------------------------------------------------------------------------------------------
     Granted                          (87,405)      87,405       62.16             --           --           --
- ------------------------------------------------------------------------------------------------------------------------
     Exercised                             --     (137,049)      28.06             --      (26,445)       24.70
- ------------------------------------------------------------------------------------------------------------------------
     Forfeited/Expired                (76,536)      (4,317)      59.07        (34,656)         (23)       24.04
- ------------------------------------------------------------------------------------------------------------------------
   December 31, 1997                   45,142      127,833       55.88             --           --           --
- ------------------------------------------------------------------------------------------------------------------------
     Authorized                       500,000           --          --             --           --           --
- ------------------------------------------------------------------------------------------------------------------------
     Granted                          (87,352)      87,352       93.03             --           --           --
- ------------------------------------------------------------------------------------------------------------------------
     Exercised                             --      (36,105)      54.15             --           --           --
- ------------------------------------------------------------------------------------------------------------------------
     Forfeited/Expired                  6,507       (6,507)      61.54             --           --           --
- ------------------------------------------------------------------------------------------------------------------------
   DECEMBER 31, 1998                  464,297      172,573       74.80             --           --           --
- ------------------------------------------------------------------------------------------------------------------------

   Range of exercise prices:                                               $34.70 - $93.00
- ------------------------------------------------------------------------------------------------------------------------
   Weighted-average remaining contractual life:                            3.9 years
- ------------------------------------------------------------------------------------------------------------------------
   Exerciseable at year-end:                                               164,373
- ------------------------------------------------------------------------------------------------------------------------
   Weighted-average exercise price of exerciseable options:                $73.89
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>


Compensation expense related to stock appreciation rights was $0, $339,000 and
$212,000 in 1998, 1997 and 1996, respectively.

The Corporation has elected to follow Accounting Principles Board Opinion No. 25
"Accounting for Stock issued to Employees" (APB 25) and related interpretations
in accounting for its employee stock options because, as discussed below, the
alternative fair value accounting provided for under SFAS No. 123, "Accounting
for Stock Based Compensation," requires the use of option valuation models that
were not developed for use in valuing employee stock options. Under APB 25,
because the exercise price of the Corporation's employee stock options equals
the market price of the underlying stock on the date of grant, no compensation
expense is recognized.

The fair value of these options was estimated at the date of grant using a
Black-Scholes options pricing model with the following weighted-average
assumptions for 1998, 1997, and 1996 respectively: risk-free interest rates of
5.25%, 6.25%, and 6.48%; a dividend yield of 2.50%, 2.50%, and 2.61%; a
volatility factor of the expected market price of the Corporation's common stock
of .237, .219, and .206 and a weighted-average expected option life of 4.0, 4.0,
and 4.2 years. The weighted-average fair value of options granted were $19.45,
$13.94, and $8.30 for 1998, 1997, and 1996, respectively.


<PAGE>   39
                                       62








The Black-Scholes option valuation model was developed for use in estimating the
fair value of traded options which have no vesting restrictions and are fully
transferable. In addition, options valuation models require the input of highly
subjective assumptions including the expected stock price volatility. Because
the Corporation's employee stock options have characteristics significantly
different from those traded options and because changes in the subjective input
assumptions can materially affect the fair value estimate, in management's
opinion, the existing models do not necessarily provide a reliable single
measure of the fair value of its employee stock options.

The Corporation's pro-forma information follows:
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     (IN THOUSANDS, EXCEPT PER SHARE DATA)                           1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                 <C>                  <C>                 <C>    
   Net income as reported                                           $41,572              $37,693             $31,700
- ------------------------------------------------------------------------------------------------------------------------
   Proforma net income                                               39,814               36,620              31,360
- ------------------------------------------------------------------------------------------------------------------------
   Basic earnings per share as reported                               $4.45                $4.02               $3.39
- ------------------------------------------------------------------------------------------------------------------------
   Proforma basic earnings per share                                   4.26                 3.90                3.36
- ------------------------------------------------------------------------------------------------------------------------
   Diluted earnings per share as reported                              4.43                 4.00                3.38
- ------------------------------------------------------------------------------------------------------------------------
   Proforma diluted earnings per share                                 4.24                 3.89                3.34
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

12. BENEFIT PLANS

The Corporation has a noncontributory defined benefit pension plan covering
substantially all of its employees. The plan provides benefits based on an
employee's years of service and compensation. The Corporation's funding policy
is to contribute annually an amount that can be deducted for federal income tax
purposes using a different actuarial cost method and different assumptions from
those used for financial reporting purposes.

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     (In thousands)                                                  1998                 1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                 <C>                  <C>    
   CHANGE IN BENEFIT OBLIGATION:
     Benefit obligation at beginning of year                        $16,498              $14,259
- ------------------------------------------------------------------------------------------------------------------------
     Service cost                                                     1,055                  942
- ------------------------------------------------------------------------------------------------------------------------
     Interest cost                                                    1,189                1,098
- ------------------------------------------------------------------------------------------------------------------------
     Actuarial                                                        2,096                1,369
- ------------------------------------------------------------------------------------------------------------------------
     Benefits paid                                                   (3,341)              (1,170)
- ------------------------------------------------------------------------------------------------------------------------
       BENEFIT OBLIGATION AT END OF YEAR                             17,497               16,498
- ------------------------------------------------------------------------------------------------------------------------
   CHANGE IN PLAN ASSETS:
     Fair value of plan assets at beginning of year                  19,578               16,376
- ------------------------------------------------------------------------------------------------------------------------
     Actual return on plan assets                                       662                3,934
- ------------------------------------------------------------------------------------------------------------------------
     Company contributions                                              236                  438
- ------------------------------------------------------------------------------------------------------------------------
     Benefits paid                                                   (3,341)              (1,170)
- ------------------------------------------------------------------------------------------------------------------------
       FAIR VALUE OF PLAN ASSETS AT END OF YEAR                      17,135               19,578
- ------------------------------------------------------------------------------------------------------------------------
     Funded status of the plan (underfunded)                           (362)               3,080
- ------------------------------------------------------------------------------------------------------------------------
     Unrecognized net actuarial loss (gain)                             314               (2,731)
- ------------------------------------------------------------------------------------------------------------------------
     Unrecognized prior service cost                                      3                   (3)
- ------------------------------------------------------------------------------------------------------------------------
     Unrecognized net transaction asset                                (157)                (221)
- ------------------------------------------------------------------------------------------------------------------------
       (ACCRUED) PREPAID BENEFIT COST                               $  (202)              $  125
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>



<PAGE>   40
                                       63



<TABLE>
<CAPTION>




                                                                      1998                 1997
- ----------------------------------------------------------------------------------------------------
   WEIGHTED-AVERAGE ASSUMPTIONS:
<S>                                                              <C>                  <C>  
     Discount rate                                                    6.52%                7.27%
- ----------------------------------------------------------------------------------------------------
     Expected return on plan assets                                   8.00%                8.00%
- ----------------------------------------------------------------------------------------------------
     Rate of compensation increase                                    5.00%                5.00%
- ----------------------------------------------------------------------------------------------------


- ------------------------------------------------------------------------------------------------------------------------
     (IN THOUSANDS)                                                  1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------
   COMPONENTS OF NET PERIODIC BENEFIT COST:
<S>                                                                 <C>                   <C>                 <C> 
     Service cost                                                   $ 1,055               $  942              $  911
- ------------------------------------------------------------------------------------------------------------------------
     Interest cost                                                    1,189                1,098               1,025
- ------------------------------------------------------------------------------------------------------------------------
     Expected return on plan assets                                  (1,555)              (1,375)             (1,268)
- ------------------------------------------------------------------------------------------------------------------------
     Amortization of prior service cost                                 (64)                  (6)                 (6)
- ------------------------------------------------------------------------------------------------------------------------
     Recognized net actuarial loss                                      (62)                 (60)                (64)
- ------------------------------------------------------------------------------------------------------------------------
       BENEFIT COST                                                 $   563               $  599              $  598
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>



The Corporation contributed approximately $236,000, $438,000, and $125,000 to
the plan in 1998, 1997 and 1996, respectively.

The Corporation has a voluntary salary deferral plan covering substantially all
of its employees. Eligible employees may contribute a portion of their
compensation subject to a maximum statutory limitation. The Corporation provides
a matching contribution established annually by the Corporation. Contribution
expense for the Corporation was $724,000, $586,000 and $475,000 for 1998, 1997
and 1996, respectively.


13. FEDERAL INCOME TAXES

Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
the Corporation's deferred tax assets and liabilities are as follows:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                               1998                             1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>                              <C>    
   DEFERRED TAX ASSETS:
     Allowance for loan losses                                                $13,352                          $12,514
- ------------------------------------------------------------------------------------------------------------------------
     Deferred loan fees                                                           461                              457
- ------------------------------------------------------------------------------------------------------------------------
     Deferred compensation                                                        474                              522
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                                      3,259                            2,626
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL DEFERRED TAX ASSETS                                              $17,546                          $16,119
- ------------------------------------------------------------------------------------------------------------------------
   DEFERRED TAX LIABILITIES:
     Lease revenue reporting                                                  $ 6,951                          $ 4,488
- ------------------------------------------------------------------------------------------------------------------------
     Unrealized holding gain on securities                                      4,058                            3,760
- ------------------------------------------------------------------------------------------------------------------------
     Fixed assets, principally due to depreciation                                506                              870
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                                      5,541                            5,384
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL DEFERRED TAX LIABILITIES                                         $17,056                          $14,502
- ------------------------------------------------------------------------------------------------------------------------
         DEFERRED TAX ASSETS, NET                                             $   490                          $ 1,617
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>



<PAGE>   41
                                       64






The components of the provision for federal income taxes are shown below:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                     1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                             <C>                  <C>                 <C>    
   Currently payable                                                $18,112              $16,718             $14,805
- ------------------------------------------------------------------------------------------------------------------------
   Deferred                                                             829                  139                (213)
- ------------------------------------------------------------------------------------------------------------------------
     TOTAL                                                          $18,941              $16,857             $14,592
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

The following is a reconcilement of federal income tax expense to the amount
computed at the statutory rate of 35% for the years ended December 31, 1998 and
1997 and the weighted average statutory rate of 34.8% for the year ended
December 31, 1996.

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31,                                                    1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                   <C>                  <C>                 <C>  
   Statutory corporate tax rate                                       35.0%                35.0%               34.8%
- ------------------------------------------------------------------------------------------------------------------------
   Changes in rate resulting from:
     Tax-exempt interest income                                       -3.0%                -2.9%               -1.5%
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                            -0.7%                -1.2%               -1.8%
- ------------------------------------------------------------------------------------------------------------------------
   EFFECTIVE TAX RATE                                                 31.3%                30.9%               31.5%
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>


The following is a summary of the income tax effect allocated to other
comprehensive income.

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------
                                                                   BEFORE-TAX               TAX             NET-OF-TAX
     YEAR ENDED DECEMBER 31, 1998                                    AMOUNT               EXPENSE             AMOUNT
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                  <C>                  <C>                 <C>   
   Unrealized gains on available-for-sale securities                 $  892               $  312              $  580
- ------------------------------------------------------------------------------------------------------------------------
   Less: reclassification adjustment for gains
     realized in net income                                             (97)                 (34)                (63)
- ------------------------------------------------------------------------------------------------------------------------
   Other comprehensive income                                        $  795               $  278                $517
- ------------------------------------------------------------------------------------------------------------------------
     Year ended December 31, 1997
- ------------------------------------------------------------------------------------------------------------------------
   Unrealized gains on available-for-sale securities                 $3,581               $1,254              $2,327
- ------------------------------------------------------------------------------------------------------------------------
   Less: reclassification adjustment for losses
     realized in net income                                               7                    2                   5
- ------------------------------------------------------------------------------------------------------------------------
   Other comprehensive income                                        $3,588               $1,256              $2,332
- ------------------------------------------------------------------------------------------------------------------------
     Year ended December 31, 1996
- ------------------------------------------------------------------------------------------------------------------------
   Unrealized losses on available-for-sale securities               $(6,172)             $(2,160)            $(4,012)
- ------------------------------------------------------------------------------------------------------------------------
   Less: reclassification adjustment for losses
     realized in net income                                           1,324                  463                 861
- ------------------------------------------------------------------------------------------------------------------------
   Other comprehensive income                                       $(4,848)             $(1,697)            $(3,151)
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>

<PAGE>   42
                                       65



14. EARNING PER SHARE

In 1997, SFAS No. 128, "Earnings Per Share" replaced the calculation of primary
and fully diluted earnings per share with basic and diluted earnings per share.
Unlike primary earnings per share, basic earnings per share excludes any
dilutive effects of options, warrants and convertible securities. Diluted
earnings per share is very similar to the previously reported fully diluted
earnings per share. All earnings per share amounts for all periods have been
presented, and where appropriate, restated to conform to SFAS No. 128
requirements.
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31,
     (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)                   1998                 1997                1996
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                        <C>                 <C>                 <C>         
   NUMERATOR:
     Net income                                                 $    41,572         $     37,693        $     31,700
- ------------------------------------------------------------------------------------------------------------------------
   DENOMINATOR:
     Denominator for basic earnings per share -
       weighted-average shares                                    9,340,554            9,385,827           9,351,902
- ------------------------------------------------------------------------------------------------------------------------
     Effect of dilutive securities - stock options                   45,924               37,944              34,317
- ------------------------------------------------------------------------------------------------------------------------
     Denominator for diluted earnings per share -
       adjusted weighted-average shares and
       assumed conversions                                        9,386,478            9,423,771           9,386,219
- ------------------------------------------------------------------------------------------------------------------------
   EARNINGS PER SHARE:
     Basic earnings per share                                         $4.45                $4.02               $3.39
- ------------------------------------------------------------------------------------------------------------------------
     Diluted earnings per share                                       $4.43                $4.00               $3.38
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>



15. DIVIDEND RESTRICTIONS

Bank regulators limit the amount of dividends a subsidiary bank can declare in
any calendar year without obtaining prior approval. At December 31, 1998,
approximately $14,505,000 of the total stockholders' equity of the bank
subsidiaries is available for the payment of dividends to the Corporation,
without approval by the applicable regulatory authorities.



16. FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND
    FINANCIAL INSTRUMENTS WITH CONCENTRATIONS OF CREDIT RISK

The Corporation is party to financial instruments with off-balance sheet risk in
the normal course of business to meet the financing needs of its customers.
These financial instruments include loan commitments and standby letters of
credit. The instruments involve, to varying degrees, elements of credit and
interest rate risk in excess of the amount recognized in the financial
statements.

The Corporation's exposure to credit loss in the event of nonperformance by the
other party to the financial instrument for loan commitments and standby letters
of credit is represented by the contractual amount of those instruments. The
Corporation uses the same credit policies in making commitments and conditional
obligations as it does for on-balance sheet instruments. Since many of the loan
commitments may expire without being drawn upon, the total commitment amount
does not necessarily represent future cash requirements. The credit risk
involved in issuing letters of credit is essentially the same as that involved
in extending loan commitments to customers.



<PAGE>   43
                                       66



The total amounts of off-balance sheet financial instruments with credit risk
are as follows:
<TABLE>
<CAPTION>


- ------------------------------------------------------------------------------------------------------------------------
     DECEMBER 31, (IN THOUSANDS)                                               1998                             1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                          <C>                              <C>     
   Loan commitments                                                          $267,602                         $215,638
- ------------------------------------------------------------------------------------------------------------------------
   Unused credit card limits                                                   96,710                           92,993
- ------------------------------------------------------------------------------------------------------------------------
   Standby letters of credit                                                    3,953                            6,362
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

The loan commitments are generally for variable rates of interest.

The Corporation grants retail, commercial and commercial real estate loans to
customers primarily located in Central Ohio. The Corporation evaluates each
customer's credit worthiness on a case-by-case basis. The amount of collateral
obtained, if deemed necessary by the Corporation upon extension of credit, is
based on management's credit evaluation of the customer. Collateral held varies
but may include accounts receivable, inventory, property, plant and equipment,
and income-producing commercial properties.

Although the Corporation has a diversified loan portfolio, a substantial portion
of the borrowers' ability to honor their contracts is dependent upon the
economic conditions in each borrower's geographic location.



17. FAIR VALUES OF FINANCIAL INSTRUMENTS

The following methods and assumptions were used by the Corporation in estimating
its fair value disclosures for financial instruments:

CASH AND CASH EQUIVALENTS: The carrying amounts reported in the balance sheet
for cash and short-term instruments approximate those assets' fair values.

INVESTMENT SECURITIES: Fair values for investment securities are based on quoted
market prices, where available. If quoted market prices are not available, fair
values are based on quoted market prices of comparable instruments.
      
LOANS RECEIVABLE: For variable-rate loans that reprice frequently and with no
significant change in credit risk, fair values are based on carrying values. The
fair values for certain mortgage loans (e.g., one-to-four family residential)
are based on quoted market prices of similar loans sold in conjunction with
securitization transactions, adjusted for differences in loan characteristics.
The fair values for other loans are estimated using discounted cash flow
analyses, using interest rates currently being offered for loans with similar
terms to borrowers of similar credit quality.

OFF-BALANCE SHEET INSTRUMENTS: Fair values for the Corporation's loan
commitments and standby letters of credit are based on the fees currently
charged to enter into similar agreements, taking into account the remaining
terms of the agreements and the counter parties' credit standing.

DEPOSIT LIABILITIES: The fair values disclosed for demand deposits (e.g.,
interest and non-interest checking, savings, and money market accounts) are, by
definition, equal to the amount payable on demand at the reporting date (i.e.,
their carrying amounts). The carrying amounts for variable-rate, fixed-term
certificates of deposit approximate their fair values at the reporting date.
Fair values for fixed rate certificates of deposit are estimated using a
discounted cash flow calculation that applies interest rates currently being
offered on certificates to a schedule of aggregated expected monthly maturities
on time deposits.

SHORT-TERM BORROWINGS: The carrying amounts of federal funds purchased,
borrowings under repurchase agreements, and other short-term borrowings
approximate their fair values.


<PAGE>   44
                                       67




The fair value of financial instruments at December 31, 1998 and 1997 is as
follows (in thousands):
<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------
                                                                   1998                                1997
- ------------------------------------------------------------------------------------------------------------------------
      DECEMBER 31, (IN THOUSANDS)                       CARRYING            FAIR            Carrying           Fair
                                                         AMOUNT             VALUE            Amount            Value
- ------------------------------------------------------------------------------------------------------------------------
<S>                                               <C>              <C>               <C>              <C>         
   FINANCIAL ASSETS:
     Cash and federal funds sold                      $   100,291      $   100,291       $     93,585     $     93,585
- ------------------------------------------------------------------------------------------------------------------------
     Investment securities                                652,467          652,750            540,730          541,078
- ------------------------------------------------------------------------------------------------------------------------
     Loans:
       Commercial, financial and agricultural             217,504          217,504            212,970          212,970
- ------------------------------------------------------------------------------------------------------------------------
       Real estate - construction                          70,998           70,998             65,548           65,548
- ------------------------------------------------------------------------------------------------------------------------
       Real estate - residential                          679,239          688,497            708,768          722,794
- ------------------------------------------------------------------------------------------------------------------------
       Real estate - commercial                           280,789          281,162            256,074          256,183
- ------------------------------------------------------------------------------------------------------------------------
       Consumer, net                                      332,320          334,138            313,517          314,757
- ------------------------------------------------------------------------------------------------------------------------
         TOTAL LOANS                                    1,580,850        1,592,299          1,556,877        1,572,252
- ------------------------------------------------------------------------------------------------------------------------
         Allowance for loan losses                        (37,989)              --            (35,595)              --
- ------------------------------------------------------------------------------------------------------------------------
           LOANS RECEIVABLE, NET                      $ 1,542,861      $ 1,592,299        $ 1,521,282      $ 1,572,252
- ------------------------------------------------------------------------------------------------------------------------
   FINANCIAL LIABILITIES:
     Noninterest bearing checking                     $   285,574      $   285,574        $   257,867      $   257,867
- ------------------------------------------------------------------------------------------------------------------------
     Interest bearing checking                            235,113          235,113            199,277          199,277
- ------------------------------------------------------------------------------------------------------------------------
     Savings accounts                                     276,546          276,546            274,025          274,025
- ------------------------------------------------------------------------------------------------------------------------
     Money market accounts                                159,722          159,722            167,664          167,664
- ------------------------------------------------------------------------------------------------------------------------
     Time deposits                                        981,305          988,152            954,564          959,077
- ------------------------------------------------------------------------------------------------------------------------
     Other                                                  1,518            1,518              1,567            1,567
- ------------------------------------------------------------------------------------------------------------------------
       TOTAL DEPOSITS                                 $ 1,939,778      $ 1,946,625        $ 1,854,964      $ 1,859,477
- ------------------------------------------------------------------------------------------------------------------------
     Short-term borrowings                                246,659          246,659            151,624          151,624
- ------------------------------------------------------------------------------------------------------------------------
     Long-term debt                                         8,430            8,526             30,868           30,344
- ------------------------------------------------------------------------------------------------------------------------
   UNRECOGNIZED FINANCIAL INSTRUMENTS:
     Loan commitments                                        --        $      (268)              --        $      (216)
- ------------------------------------------------------------------------------------------------------------------------
     Standby letters of credit                               --                (20)              --                (32)
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>


18. CAPITAL RATIOS

The following table reflects various measures of capital at December 31, 1998
and December 31, 1997:

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                                   1998                                1997
- ------------------------------------------------------------------------------------------------------------------------

      DECEMBER 31, (DOLLARS IN THOUSANDS)                AMOUNT             RATIO            Amount            Ratio
- ------------------------------------------------------------------------------------------------------------------------

<S>                                                  <C>               <C>               <C>               <C>  
   Total equity (1)                                      $235,690          9.58%             $222,117          9.71%
- ------------------------------------------------------------------------------------------------------------------------
   Tier 1 capital (2)                                     215,990         13.64%              198,949         13.46%
- ------------------------------------------------------------------------------------------------------------------------
   Total risk-based capital (3)                           236,356         14.92%              217,636         14.72%
- ------------------------------------------------------------------------------------------------------------------------
   Leverage (4)                                           215,990          9.06%              198,949          8.91%
- ------------------------------------------------------------------------------------------------------------------------

</TABLE>



<PAGE>   45

                                       68



(1)  Computed in accordance with generally accepted accounting principles,
     including accumulated other comprehensive income.

(2)  Stockholders' equity less certain intangibles and accumulated other
     comprehensive income; computed as a ratio to risk-adjusted assets as
     defined.

(3)  Tier 1 capital plus qualifying loan loss allowance; computed as a ratio to
     risk-adjusted assets, as defined.

(4)  Tier 1 capital computed as a ratio to average total assets less certain
     intangibles.



The Corporation's Tier 1, total risk-based capital and leverage ratios are well
above both the required minimum levels of 4.00%, 8.00% and 4.00%, respectively,
and the well-capitalized levels of 6.00%, 10.00% and 5.00%, respectively.

At December 31, 1998, and 1997, all of the Corporation's subsidiary financial
institutions met the well capitalized levels under the capital definitions
prescribed in the FDIC Improvement Act of 1991.


19. SEGMENT INFORMATION

In June, 1997, the Financial Accounting Standards Board issued SFAS No. 131,
"Disclosures about Segments of an Enterprise and Related Information". The
provisions of this statement require disclosure of financial and descriptive
information about an enterprise's operating segments. The statement defines an
operating segment as a component of an enterprise that engages in business
activities that generate revenue and incur expense, whose operating results are
reviewed by the chief operating decision maker in the determination of resource
allocation and performance. The operating segments for the Corporation are its
banking subsidiaries and their respective divisions. The operating results of
the banking subsidiaries and their respective divisions are monitored closely by
senior management and each president of the subsidiary or division is held
accountable for their results. Information about reportable segments follows:

- --------------------------------------------------------------------------------
   Operating Results for the year ended December 31, 1998 (In thousands)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
All                         PND         FND         RTC         CNB        FKND         FSD       Other         Total
- -----------------------------------------------------------------------------------------------------------------------
<S>                     <C>          <C>         <C>         <C>         <C>         <C>          <C>        <C>     
   Net interest
     income              $ 39,877     $ 11,586    $ 16,018    $ 15,510    $ 20,910    $ 2,827   $    923     $  107,651
- -----------------------------------------------------------------------------------------------------------------------
   Provision for
     loan losses            2,880          600       1,602         480       1,116        120         --          6,798
- -----------------------------------------------------------------------------------------------------------------------
   Other income            11,468        2,349       2,972       3,079       3,833        268         --         23,969
- -----------------------------------------------------------------------------------------------------------------------
   Depreciation and
     amortization           1,119          354         558         648       1,513        149        150          4,491
- -----------------------------------------------------------------------------------------------------------------------
   Other expense           20,483        6,689       9,283       8,168      11,646      1,490      2,059         59,818
- -----------------------------------------------------------------------------------------------------------------------
   Income before
     income taxes          26,863        6,292       7,547       9,293      10,468      1,336     (1,286)        60,513
- -----------------------------------------------------------------------------------------------------------------------
   Federal
     income taxes           8,530        2,038       2,541       2,961       2,927        376       (432)        18,941
- -----------------------------------------------------------------------------------------------------------------------
       Net income        $ 18,333     $  4,254    $  5,006    $  6,332    $  7,541    $   960   $   (854)    $   41,572
- -----------------------------------------------------------------------------------------------------------------------
   Balances at 
      December 31, 1998:
   Assets                $865,974     $277,482    $413,590    $385,150    $484,965    $62,303   $(28,685)    $2,460,779
- -----------------------------------------------------------------------------------------------------------------------
   Loans                  636,189      149,487     213,360     239,032     351,695     51,749         --      1,641,512
- -----------------------------------------------------------------------------------------------------------------------
   Deposits               641,618      219,907     337,964     310,769     394,470     55,789    (20,739)     1,939,778
- -----------------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE>   46
                                       69



<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------
   Operating Results for the year ended December 31, 1997
- -----------------------------------------------------------------------------------------------------------------------
<S>                     <C>           <C>          <C>         <C>         <C>        <C>        <C>           <C> 
                                                                                                                 All
                            PND          FND         RTC         CNB        FKND        FSD       Other         Total
- -----------------------------------------------------------------------------------------------------------------------
   Net interest
     income              $ 39,106     $  9,676    $ 16,018    $ 14,590    $ 20,507    $ 2,569   $    790     $  103,256
- -----------------------------------------------------------------------------------------------------------------------
   Provision for
     loan losses              220          450         650         330       4,870        479         --          6,999
- -----------------------------------------------------------------------------------------------------------------------
   Other income            10,648        1,740       2,383       2,571       3,148        211         --         20,701
- -----------------------------------------------------------------------------------------------------------------------
   Depreciation and
     amortization             824          219         505         494       1,000         82        149          3,273
- -----------------------------------------------------------------------------------------------------------------------
   Other expense           19,138        5,046       9,531       7,928      15,144      1,579        769         59,135
- -----------------------------------------------------------------------------------------------------------------------
   Income before
     income taxes          29,572        5,701       7,715       8,409       2,641        640       (128)        54,550
- -----------------------------------------------------------------------------------------------------------------------
   Federal
     income taxes           9,559        1,808       2,520       2,604         125        128        113         16,857
- -----------------------------------------------------------------------------------------------------------------------
       Net income        $ 20,013     $  3,893    $  5,195    $  5,805    $  2,516    $   512   $   (241)    $   37,693
- -----------------------------------------------------------------------------------------------------------------------
   Balances at 
      December 31, 1997:
   Assets                $777,707     $250,324    $401,683    $353,816    $492,315    $63,322   $(50,784)    $2,288,383
- -----------------------------------------------------------------------------------------------------------------------
   Loans                  589,044      137,567     229,658     247,663     340,888     47,107         --      1,591,927
- -----------------------------------------------------------------------------------------------------------------------
   Deposits               578,050      211,004     330,922     301,967     384,278     56,946     (8,203)     1,854,964
- -----------------------------------------------------------------------------------------------------------------------
</TABLE>

- --------------------------------------------------------------------------------
   Operating Results for the year ended December 31, 1996
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
<S>                   <C>          <C>         <C>         <C>         <C>         <C>          <C>        <C>     
   Net interest
     income              $ 36,716     $  9,127    $ 13,066    $ 12,919    $ 19,005    $ 2,395   $    810     $   94,038
- -----------------------------------------------------------------------------------------------------------------------
   Provision for
     loan losses            2,210          360       1,590         360         690         84         --          5,294
- -----------------------------------------------------------------------------------------------------------------------
   Other income             9,133        1,345       1,955       1,396       2,612        219         --         16,660
- -----------------------------------------------------------------------------------------------------------------------
   Depreciation and
     amortization             758          247         418         454         883         95        150          3,005
- -----------------------------------------------------------------------------------------------------------------------
   Other expense           19,064        4,446       7,366       8,619      12,746      1,372      2,494         56,107
- -----------------------------------------------------------------------------------------------------------------------
   Income before
     income taxes          23,817        5,419       5,647       4,882       7,298      1,063     (1,834)        46,292
- -----------------------------------------------------------------------------------------------------------------------
   Federal
     income taxes           7,917        1,855       1,900       1,481       1,652        236       (449)        14,592
- -----------------------------------------------------------------------------------------------------------------------
       Net income        $ 15,900     $  3,564    $  3,747    $  3,401    $  5,646    $   827   $ (1,385)    $   31,700
- -----------------------------------------------------------------------------------------------------------------------
   Balances at 
      December 31, 1996:
- -----------------------------------------------------------------------------------------------------------------------
   Assets                $735,784     $192,583    $382,977    $345,475    $513,553    $60,956   $(46,358)    $2,184,970
- -----------------------------------------------------------------------------------------------------------------------
   Loans                  525,670      125,502     224,744     236,687     315,959     43,462         --      1,472,024
- -----------------------------------------------------------------------------------------------------------------------
   Deposits               553,982      156,497     325,711     301,901     376,039     54,668     (5,380)     1,763,418
- -----------------------------------------------------------------------------------------------------------------------

</TABLE>




<PAGE>   47
                                       70


Reconciliation of financial information for the reportable segments to the
Corporation's consolidated totals.

<TABLE>
<CAPTION>

- -----------------------------------------------------------------------------------------------------------------------
                                Interest     Depreciation       Other        Income
                                 Income         Expense        Expense        Taxes          Assets         Deposits
- -----------------------------------------------------------------------------------------------------------------------
     1998:
   Totals for reportable
<S>                          <C>            <C>           <C>            <C>           <C>              <C>       
     segments                    $106,728       $4,341        $57,759        $19,373       $2,489,464       $1,960,517
- -----------------------------------------------------------------------------------------------------------------------
   Elimination of
     intersegment items                --           --             --             --          (35,764)         (20,739)
- -----------------------------------------------------------------------------------------------------------------------
   Parent Co. totals -
     not eliminated                   923           --          2,059           (432)           7,079               --
- -----------------------------------------------------------------------------------------------------------------------
   Other items                         --          150             --             --               --               --
- -----------------------------------------------------------------------------------------------------------------------
     Totals                      $107,651       $4,491        $59,818        $18,941       $2,460,779       $1,939,778
- -----------------------------------------------------------------------------------------------------------------------
     1997:
   Totals for reportable
     segments                    $102,466       $3,124        $58,366        $16,744       $2,339,167       $1,863,167
- -----------------------------------------------------------------------------------------------------------------------
   Elimination of
     intersegment items                --           --             --             --          (57,181)          (8,203)
- -----------------------------------------------------------------------------------------------------------------------
   Parent Co. totals -
     not eliminated                   790           --            769            113            6,397               --
- -----------------------------------------------------------------------------------------------------------------------
   Other items                         --          149             --             --               --               --
- -----------------------------------------------------------------------------------------------------------------------
     Totals                      $103,256       $3,273        $59,135        $16,857       $2,288,383       $1,854,964
- -----------------------------------------------------------------------------------------------------------------------
     1996:
   Totals for reportable
     segments                    $ 93,228       $2,855        $53,613        $15,041       $2,231,328       $1,768,798
- -----------------------------------------------------------------------------------------------------------------------
   Elimination of
     intersegment items                --           --             --             --          (51,833)          (5,380)
- -----------------------------------------------------------------------------------------------------------------------
   Parent Co. totals -
     not eliminated                   810           --          2,438           (449)           5,475               --
- -----------------------------------------------------------------------------------------------------------------------
   Other items                         --          150             56             --               --               --
- -----------------------------------------------------------------------------------------------------------------------
     Totals                      $ 94,038       $3,005        $56,107        $14,592       $2,184,970       $1,763,418
- -----------------------------------------------------------------------------------------------------------------------

</TABLE>


20. PARENT COMPANY STATEMENTS

The Parent Company statements should be read in conjunction with the
consolidated financial statements and the information set forth below.

Investments in subsidiaries are accounted for using the equity method of
accounting.

The effective tax rate for the Parent Company is substantially less than the
statutory rate due principally to tax-exempt dividends from subsidiaries.

Cash represents noninterest bearing deposits with a bank subsidiary.

Net cash provided by operating activities reflects cash payments for income
taxes of $18,000, $1,040,000 and $663,000 in 1998, 1997 and 1996, respectively.

At December 31, 1998 and 1997, stockholders' equity reflected in the Parent
Company balance sheet includes $82.4 million and $80.6 million, respectively, of
undistributed earnings of the Corporation's subsidiaries which are restricted
from transfer as dividends to the Corporation.




<PAGE>   48
                                       71


20.  PARENT COMPANY STATEMENTS 

                                 Balance Sheets
                          at December 31, 1998 and 1997
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
     (IN THOUSANDS)                                                                 1998                        1997
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>                         <C>     
   ASSETS:
     Cash                                                                         $ 29,770                    $ 15,714
- ----------------------------------------------------------------------------------------------------------------------
     Investment in subsidiaries                                                    170,927                     161,591
- ----------------------------------------------------------------------------------------------------------------------
     Debentures receivable from subsidiary banks                                    12,000                      12,000
- ----------------------------------------------------------------------------------------------------------------------
     Other investments                                                                 507                          84
- ----------------------------------------------------------------------------------------------------------------------
     Dividends receivable from subsidiaries                                         21,375                      31,700
- ----------------------------------------------------------------------------------------------------------------------
     Other assets                                                                    7,115                       6,432
- ----------------------------------------------------------------------------------------------------------------------
           TOTAL ASSETS                                                           $241,694                    $227,521
- ----------------------------------------------------------------------------------------------------------------------
   LIABILITIES:
     Dividends payable                                                            $  5,586                    $  4,512
- ----------------------------------------------------------------------------------------------------------------------
     Other liabilities                                                                 418                         892
- ----------------------------------------------------------------------------------------------------------------------
         TOTAL LIABILITIES                                                           6,004                       5,404
- ----------------------------------------------------------------------------------------------------------------------
   STOCKHOLDERS' EQUITY:
         TOTAL STOCKHOLDERS' EQUITY                                                235,690                     222,117
- ----------------------------------------------------------------------------------------------------------------------
           TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                             $241,694                    $227,521
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>

                              STATEMENTS OF INCOME
              for the years ended December 31, 1998, 1997 and 1996
- ----------------------------------------------------------------------------------------------------------------------
     (IN THOUSANDS)                                                  1998                 1997                 1996
- ----------------------------------------------------------------------------------------------------------------------
<S>                                                            <C>                  <C>                 <C>    
   INCOME:
     Dividends from subsidiaries                                    $33,500              $45,097             $26,965
- ----------------------------------------------------------------------------------------------------------------------
     Interest and dividends                                             923                  790                 629
- ----------------------------------------------------------------------------------------------------------------------
     Gain of sale of securities                                          --                   --                 181
- ----------------------------------------------------------------------------------------------------------------------
       TOTAL INCOME                                                  34,423               45,887              27,775
- ----------------------------------------------------------------------------------------------------------------------
   EXPENSE:
     Amortization of intangibles                                        295                  304                 259
- ----------------------------------------------------------------------------------------------------------------------
     Other, net                                                       1,764                  465               2,179
- ----------------------------------------------------------------------------------------------------------------------
       TOTAL EXPENSES                                                 2,059                  769               2,438
- ----------------------------------------------------------------------------------------------------------------------
       INCOME BEFORE FEDERAL TAXES AND EQUITY IN
         UNDISTRIBUTED EARNINGS OF SUBSIDIARIES                      32,364               45,118              25,337
- ----------------------------------------------------------------------------------------------------------------------
   Federal income tax benefit (expense)                                 432                 (113)                449
- ----------------------------------------------------------------------------------------------------------------------
       INCOME BEFORE EQUITY IN UNDISTRIBUTED
         EARNINGS OF SUBSIDIARIES                                    32,796               45,005              25,786
- ----------------------------------------------------------------------------------------------------------------------
   Equity in undistributed earnings
     of subsidiaries                                                  8,776               (7,312)              5,914
- ----------------------------------------------------------------------------------------------------------------------
       NET INCOME                                                   $41,572              $37,693             $31,700
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>





<PAGE>   49
                                       72






                            STATEMENTS OF CASH FLOWS
              for the years ended December 31, 1998, 1997 and 1996
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------------
     (IN THOUSANDS)                                                  1998                 1997                 1996
- ---------------------------------------------------------------------------------------------------------------------
<S>                                                                <C>                  <C>                <C>      
   OPERATING ACTIVITIES:
     Net income                                                    $ 41,572             $ 37,693           $  31,700
- ---------------------------------------------------------------------------------------------------------------------
   Adjustments to reconcile net income to 
       net cash provided by operating activities:
     Amortization                                                       295                  304                 259
- ---------------------------------------------------------------------------------------------------------------------
     Undistributed earnings of subsidiaries                          (8,776)               7,312              (5,914)
- ---------------------------------------------------------------------------------------------------------------------
     Gain on sale of securities available-for-sale                       --                   --                (181)
- ---------------------------------------------------------------------------------------------------------------------
     Decrease (increase) in dividends
       receivable from subsidiaries                                  10,325              (23,000)             (1,200)
- ---------------------------------------------------------------------------------------------------------------------
     Increase in other assets                                          (979)              (1,345)             (3,236)
- ---------------------------------------------------------------------------------------------------------------------
     (Decrease) increase in other liabilities                          (474)                (259)                705
- ---------------------------------------------------------------------------------------------------------------------
         NET CASH PROVIDED BY OPERATING ACTIVITIES                   41,963               20,705              22,133
- ---------------------------------------------------------------------------------------------------------------------
   INVESTING ACTIVITIES:
     Purchase of debenture from subsidiary bank                          --              (10,000)                 --
- ---------------------------------------------------------------------------------------------------------------------
     Capital contribution to subsidiary                                  --                   --              (8,000)
- ---------------------------------------------------------------------------------------------------------------------
     Proceeds from sale of securities available-for-sale                 --                   --                 431
- ---------------------------------------------------------------------------------------------------------------------
     Purchase of investment securities                                 (423)                  --                 (54)
- ---------------------------------------------------------------------------------------------------------------------
     Other, net                                                         (42)              (1,379)                 --
- ---------------------------------------------------------------------------------------------------------------------
         NET CASH USED IN INVESTING ACTIVITIES                         (465)             (11,379)             (7,623)
- ---------------------------------------------------------------------------------------------------------------------
   FINANCING ACTIVITIES:
     Cash dividends paid                                            (17,983)             (15,047)            (12,166)
- ---------------------------------------------------------------------------------------------------------------------
     Proceeds from issuance of common stock                             123                3,664                 337
- ---------------------------------------------------------------------------------------------------------------------
     Purchase of treasury stock, net                                 (9,582)              (4,727)               (118)
- ---------------------------------------------------------------------------------------------------------------------
         NET CASH USED IN FINANCING ACTIVITIES                      (27,442)             (16,110)            (11,947)
- ---------------------------------------------------------------------------------------------------------------------
         NET INCREASE (DECREASE) IN CASH                             14,056               (6,784)              2,563
- ---------------------------------------------------------------------------------------------------------------------
   Cash at beginning of year                                         15,714               22,498              19,935
- ---------------------------------------------------------------------------------------------------------------------
         CASH AT END OF YEAR                                       $ 29,770             $ 15,714           $  22,498
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>   1
                                   EXHIBIT 21
                                   ----------
<TABLE>
<CAPTION>
                                                                 State or Other Jurisdiction of 
                            Name                                 Incorporation or Organization
                            ----                                 -----------------------------
<S>                                                              <C>

The Park National Bank ("PNB")                                   United States (federally-chartered national
                                                                 banking association)

Park Investments, Inc. (NOTE:  is a wholly-owned subsidiary      Delaware
of PNB)

Scope Leasing, Inc. (NOTE:  is a wholly-owned subsidiary of      Ohio
PNB)

The Richland Trust  Company ("Richland")                         Ohio

Richland Investments, Inc. (NOTE:  is a wholly-owned             Delaware
subsidiary of Richland)

Century National Bank ("Century")                                United States (federally-chartered national
                                                                 banking association)

Zane-Fed Services, Incorporated (NOTE:  is a wholly-owned        Ohio
subsidiary of Century)

MFS Investments, Inc. (NOTE:  is a wholly-owned subsidiary       Delaware
of Century)

The First-Knox National Bank of Mount Vernon ("FKNB")            United States (federally-chartered national
                                                                 banking association)

First-Knox, Inc. (NOTE:  is a wholly-owned subsidiary of         Ohio
FKNB)

Guardian Financial Services Company (as of February 16,          Ohio
1999)
</TABLE>




<PAGE>   1



                                   EXHIBIT 23
                                   ----------

                          Consent of Ernst & Young LLP

<PAGE>   2
                                                                      Exhibit 23

                        CONSENT OF INDEPENDENT AUDITORS
                        -------------------------------

We consent to the incorporation by reference in Registration Statement No.
333-20417 on Form S-4, Registration Statement No. 33-92060 and Registration
Statement No. 333-52653, both on Form S-8, of our report dated January 19, 1999,
with respect to the consolidated financial statements of Park National
Corporation incorporated by reference in this Annual Report on Form 10-K for the
year ended December 31, 1998 filed with the Securities and Exchange Commission.


                                                       /s/ Ernst & Young LLP


Columbus, Ohio
March 19, 1999


<PAGE>   1

                                   EXHIBIT 24
                                   ----------

                               Powers of Attorney



<PAGE>   2



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                     /s/ William T. Mcconnell
                                                    --------------------------
                                                     William T. McConnell



<PAGE>   3



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ C. Daniel Delawder
                                                     -------------------------
                                                     C. Daniel DeLawder




<PAGE>   4



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ John W. Kozak
                                                     ----------------------
                                                     John W. Kozak




<PAGE>   5



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for his and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                     /s/ Maureen Buchwald
                                                     -------------------------
                                                     Maureen Buchwald




<PAGE>   6



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ James J. Cullers
                                                     -------------------------
                                                     James J. Cullers




<PAGE>   7



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ Dominic C. Fanello
                                                     ------------------------
                                                     Dominic C. Fanello




<PAGE>   8



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ R. William Geyer
                                                     -------------------------
                                                     R. William Geyer




<PAGE>   9



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ Philip H. Jordan, Jr.
                                                     --------------------------
                                                     Philip H. Jordan, Jr.




<PAGE>   10



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ Howard E. Lefevre
                                                     ------------------------
                                                     Howard E. LeFevre




<PAGE>   11



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ Phillip T. Leitnaker
                                                     --------------------------
                                                     Phillip T. Leitnaker




<PAGE>   12



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ Tami L. Longaberger
                                                     -------------------------
                                                     Tami L. Longaberger



<PAGE>   13



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ James A. McElroy
                                                     --------------------------
                                                     James A. McElroy




<PAGE>   14



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ John J. O'Neill
                                                     ------------------------
                                                     John J. O'Neill




<PAGE>   15



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ William A. Phillips
                                                     -------------------------
                                                     William A. Phillips




<PAGE>   16



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ J. Gilbert Reese
                                                     --------------------------
                                                     J. Gilbert Reese




<PAGE>   17



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ Rick R. Taylor
                                                     -------------------------
                                                     Rick R. Taylor




<PAGE>   18



                                POWER OF ATTORNEY


                  KNOW ALL MEN BY THESE PRESENTS, that the undersigned officer
and/or director of Park National Corporation, an Ohio corporation, (the
"Company"), which is about to file with the Securities and Exchange Commission,
Washington, D.C., under the provisions of the Securities Exchange Act of 1934,
as amended, the Annual Report on Form 10-K for the fiscal year ended December
31, 1998, hereby constitutes and appoints William T. McConnell, C. Daniel
DeLawder and David C. Bowers as his true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him and in his
name, place and stead, in any and all capacities, to sign both the Annual Report
on Form 10-K and any and all amendments and documents related thereto, and to
file the same, and any and all exhibits, financial statements and schedules
related thereto, and other documents in connection therewith, with the
Securities and Exchange Commission and the American Stock Exchange, and grants
unto each of said attorneys-in-fact and agents, and substitute or substitutes,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, and hereby ratifies and
confirms all things that each of said attorneys-in-fact and agents, or any of
them or his or their substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
                  IN WITNESS WHEREOF, the undersigned has hereunto set his hand
this 19th day of January, 1999.

                                                      /s/ John L. Warner
                                                     -------------------------
                                                     John L. Warner






<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                         100,291
<INT-BEARING-DEPOSITS>                               0
<FED-FUNDS-SOLD>                                     0
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                    646,403
<INVESTMENTS-CARRYING>                           6,064
<INVESTMENTS-MARKET>                             6,347
<LOANS>                                      1,641,512
<ALLOWANCE>                                     37,989
<TOTAL-ASSETS>                               2,460,779
<DEPOSITS>                                   1,939,778
<SHORT-TERM>                                   246,659
<LIABILITIES-OTHER>                             30,222
<LONG-TERM>                                      8,430
                                0
                                          0
<COMMON>                                        68,398
<OTHER-SE>                                     167,292
<TOTAL-LIABILITIES-AND-EQUITY>               2,460,779
<INTEREST-LOAN>                                147,632
<INTEREST-INVEST>                               38,162
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<ALLOWANCE-DOMESTIC>                            37,989
<ALLOWANCE-FOREIGN>                                  0
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