BALDWIN TECHNOLOGY CO INC
DEF 14A, 1994-10-17
PRINTING TRADES MACHINERY & EQUIPMENT
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<PAGE>   1
 
                                 SCHEDULE 14A
                                (RULE 14A-101)

                   INFORMATION REQUIRED IN PROXY STATEMENT
                           SCHEDULE 14A INFORMATION

         PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                             EXCHANGE ACT OF 1934
 
     Filed by the registrant /x/
     Filed by a party other than the registrant / /

     Check the appropriate box:
     / / Preliminary proxy statement
     /x/ Definitive proxy statement
     / / Definitive additional materials
     / / Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12
 
                       BALDWIN TECHNOLOGY COMPANY, INC.
- - --------------------------------------------------------------------------------
               (Name of Registrant as Specified in Its Charter)
                                      
                       BALDWIN TECHNOLOGY COMPANY, INC.
- - --------------------------------------------------------------------------------
                (Name of Person(s) Filing Proxy Statement)

Payment of filing fee (Check the appropriate box):
     /x/ $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
     / / $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
     / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
     0-11.
 
     (1) Title of each class of securities to which transaction applies:
 
- - --------------------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
 
- - --------------------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11:/1
 
- - --------------------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
 
- - --------------------------------------------------------------------------------
     / / Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.
 
     (1) Amount previously paid:
 
- - --------------------------------------------------------------------------------
 
     (2) Form, schedule or registration statement no.:
 
- - --------------------------------------------------------------------------------
     (3) Filing party:
 
- - --------------------------------------------------------------------------------
     (4) Date filed:
 
- - --------------------------------------------------------------------------------
- - ---------------
 /1 Set forth the amount on which the filing fee is calculated and state how it
was determined.
<PAGE>   2
 
                        BALDWIN TECHNOLOGY COMPANY, INC.
 
                               65 Rowayton Avenue
                          Rowayton, Connecticut 06853
 
                         ------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD NOVEMBER 17, 1994
 
                         ------------------------------
 
To the Stockholders:
 
     The Annual Meeting of Stockholders of Baldwin Technology Company, Inc. (the
"Company") will be held at The Maritime Center at Norwalk, 10 N. Water Street,
Norwalk, Connecticut on the 17th day of November, 1994 at 9:00 a.m., Eastern
Standard Time, for the following purposes:
 
     1. To elect three Class I Directors to serve for three-year terms or until
their successors are elected and qualify.
 
     2. To transact such other business as may properly come before the meeting
or any adjournment thereof.
 
     Only stockholders of record as of the close of business on September 30,
1994, are entitled to receive notice of and to vote at the meeting. A list of
such stockholders shall be open to the examination of any stockholder during
ordinary business hours, for a period of ten days prior to the meeting, at the
principal executive offices of the Company, 65 Rowayton Avenue, Rowayton,
Connecticut 06853.
 
     By Order of the Board of Directors.
 
                                          Helen P. Oster
                                          Secretary
Rowayton, Connecticut
October 17, 1994
 
WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE MEETING, PLEASE FILL IN, DATE AND
SIGN THE ENCLOSED PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED RETURN ENVELOPE.
IF YOU ATTEND THE ANNUAL MEETING, YOU MAY VOTE YOUR SHARES OF COMMON STOCK
PERSONALLY, WHETHER OR NOT YOU HAVE PREVIOUSLY SUBMITTED A PROXY.
<PAGE>   3
 
                        BALDWIN TECHNOLOGY COMPANY, INC.
                            ------------------------
 
                                PROXY STATEMENT
 
                            ------------------------
 
                                                           Rowayton, Connecticut
                                                                October 17, 1994
 
     The accompanying Proxy is solicited by and on behalf of the Board of
Directors of Baldwin Technology Company, Inc., a Delaware corporation (the
"Company"), for use only at the Annual Meeting of Stockholders (the "Annual
Meeting") to be held at The Maritime Center at Norwalk, 10 N. Water Street,
Norwalk, Connecticut on November 17, 1994 at 9:00 a.m., Eastern Standard Time,
and at any adjournment thereof. The approximate date on which this Proxy
Statement and accompanying Proxy will first be given or sent to stockholders is
October 17, 1994.
 
     Each Proxy executed and returned by a stockholder may be revoked at any
time thereafter, by written notice to that effect to the Company, attention of
the Secretary, prior to the Annual Meeting, or to the Chairman, or the
Inspectors of Election, at the Annual Meeting, or by execution and return of a
later-dated Proxy, except as to any matter voted upon prior to such revocation.
 
     Proxies in the accompanying form will be voted in accordance with the
specifications made and, where no specifications are given, such Proxies will be
voted FOR the election as Directors of the nominees named herein and if any one
or more of such nominees should become unavailable for election for any reason
then FOR the election of any substitute nominee that the Board of Directors of
the Company may propose. In the discretion of the proxy holders, the Proxies
will also be voted FOR or AGAINST such other matters as may properly come before
the meeting. The management of the Company is not aware of any other matters to
be presented for action at the meeting.
 
     With regard to the election of Directors, votes may be cast in favor of or
withheld from each nominee; votes that are withheld will be counted as present
for purposes of determining the existence of a quorum and will not have any
effect on the vote. Broker non-votes will be counted for purposes of determining
the presence or absence of a quorum and will have no effect on the outcome of
the election of Directors.
 
     The affirmative vote of a majority of the votes entitled to be cast by the
outstanding shares of Class A Common Stock, par value $.01 per share (the "Class
A Common Stock"), and Class B Common Stock, par value $.01 per share (the "Class
B Common Stock"), present, in person or by proxy, and entitled to vote at the
meeting, voting as a single class, with each share of Class A Common Stock
having one vote per share and each share of Class B Common Stock having ten
votes per share, is required for the approval of any matter voted upon at the
meeting or any adjournment thereof other than the election of Directors. The
required votes for the election of Directors is described below under the
caption "Voting Securities."
<PAGE>   4
 
                               VOTING SECURITIES
 
     The Board of Directors has fixed the close of business on September 30,
1994 as the record date for the determination of stockholders entitled to
receive notice of and to vote at the Annual Meeting. The issued and outstanding
stock of the Company on September 30, 1994 consisted of 15,936,230 shares of
Class A Common Stock and 1,865,000 shares of Class B Common Stock.
 
     With respect to the election of Directors, the holders of Class A Common
Stock, voting as a separate class, are entitled to elect 25% of the total number
of Directors (or the nearest higher whole number) constituting the entire Board
of Directors. Accordingly, the holders of Class A Common Stock are entitled to
elect two of the eight Directors constituting the entire Board of Directors.
Holders of Class B Common Stock, voting as a separate class, are entitled to
elect the remaining Directors, so long as the number of outstanding shares of
Class B Common Stock is equal to at least 12.5% of the number of outstanding
shares of both classes of Common Stock. If the number of outstanding shares of
Class B Common Stock is less than 12.5% of the total number of outstanding
shares of both classes of Common Stock, the remaining directors are elected by
the holders of both classes of Common Stock voting together as a single class,
with the holders of Class A Common Stock having one vote per share and the
holders of Class B Common Stock having ten votes per share. As of September 30,
1994 the number of outstanding shares of Class B Common Stock constituted
approximately 10.5% of the total number of outstanding shares of both classes of
Common Stock. Accordingly, the holders of Class A Common Stock and Class B
Common Stock voting together are entitled to elect six of the eight Directors
constituting the entire Board of Directors.
 
     Except with respect to the election or removal of Directors, and certain
other matters with respect to which Delaware law requires each class to vote as
a separate class, the holders of Class A Common Stock and Class B Common Stock
vote as a single class on all matters, with each share of Class A Common Stock
having one vote per share and each share of Class B Common Stock having ten
votes per share. A quorum of stockholders is constituted by the presence, in
person or by proxy, of holders of record of both Class A Common Stock and Class
B Common Stock representing a majority of the aggregate number of votes entitled
to be cast by both classes together. Abstentions will be considered present and
have the effect of a negative vote; broker non-votes will be neither present nor
have any effect on the vote on such matters.
 
     With respect to the election or removal of Directors, and certain other
matters with respect to which Delaware law requires each class to vote as a
separate class, a quorum of the stockholders of such class is constituted by the
presence, in person or by proxy, of holders of record of such class of Class A
Common Stock or Class B Common Stock representing a majority of the number of
votes entitled to be cast by such class. As stated above, proxies withheld and
broker non-votes will be excluded entirely with respect to the election of
Directors and have no effect on the vote thereon.
 
                                        2
<PAGE>   5
 
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth information regarding beneficial ownership
of the Class A Common Stock and Class B Common Stock as of August 31, 1994
(except where otherwise noted) based on a review of information filed with the
SEC and the Company's stock records with respect to (a) each person known to be
the beneficial owner of more than 5% of the outstanding shares of Class A Common
Stock or Class B Common Stock, (b) each Director or nominee for a directorship
of the Company, (c) each executive officer named in the Summary Compensation
Table, and (d) all executive officers and directors of the Company as a group.
Unless otherwise stated, each of such persons has sole voting and investment
power with respect to such shares.
 
<TABLE>
<CAPTION>
                                                            BENEFICIAL OWNERSHIP
                                             -------------------------------------------------
    <S>                                      <C>          <C>                       <C>
                                             AMOUNT AND NATURE OF
    NAME AND ADDRESS                              BENEFICIAL                        PERCENT OF
    OF BENEFICIAL OWNER                          OWNERSHIP(1)                         CLASS
                                             --------------------                   ----------
    Wendell M. Smith(2)(3)                     1,305,165  Class A(4)                     7.9%
    Baldwin Technology Company, Inc.             573,682  Class B(5)                    30.4%
    65 Rowayton Avenue
    Rowayton, Connecticut 06853
    Gabelli Funds, Inc.                        1,194,000  Class A(6)                      7.5 %
    One Corporate Center                             -0-  Class B                          --
    Rye, New York 10580
    Akira Hara(3)                              1,021,501  Class A                        6.3%
    Castle Kyoshin #501                          283,933  Class B(5)                    15.0%
    2-21-6 Himonya, Meguro-ku
    Tokyo 152, Japan
    Jane G. St. John(7)                          766,474  Class A                        4.8%
    P.O. Box 3236                                404,864  Class B                       21.7%
    Blue Jay, California 92317
    Southeastern Asset Management, Inc.          704,600  Class A(8)                     4.4%
    860 Ridgelake Boulevard                         -0 -  Class B                         --
    Memphis, Tennessee 38120
    Gerald A. Nathe(3)                           658,142  Class A(9)(10)                 4.0%
    Baldwin Americas Corporation                 400,143  Class B(5)                    20.6%
    P.O. Box 529
    Warrenton, Virginia 22186
    Judith G. Hyers(3)                           252,418  Class A(9)(11)                 1.6%
    12 SeaSide Place                               7,024  Class B(5)                       *
    East Norwalk, Connecticut 06855
    Ralph R. Whitney, Jr.(3)                     120,856  Class A(9)                       *
    Hammond Kennedy Whitney & Co.                118,212  Class B(5)                     6.3%
    230 Park Avenue
    New York, New York 10169
    D. John Youngman(3)                           49,666  Class A(9)                       *
    The Medical Protection Society                26,000  Class B                        1.4%
    50 Hallam Street
    London WLN 6DE England
</TABLE>
 
                                        3
<PAGE>   6
 
<TABLE>
<CAPTION>
                                                           BENEFICIAL OWNERSHIP
                                             -------------------------------------------------
    <S>                                      <C>          <C>                       <C>
                                             AMOUNT AND NATURE OF
    NAME AND ADDRESS                              BENEFICIAL                        PERCENT OF
    OF BENEFICIAL OWNER                          OWNERSHIP(1)                         CLASS
                                             --------------------                   ----------
    William J. Lauricella                         32,833  Class A(9)(12)               *
    Baldwin Technology Company, Inc.              26,000  Class B                      1.4 %
    65 Rowayton Avenue
    Rowayton, CT 06853
    M. Richard Rose(3)                             9,000  Class A(9)                   *
    4606 Willow Cove                                 356  Class B(5)                   *
    Geneva, New York 14456
    Samuel B. Fortenbaugh III(3)                   6,000  Class A(9)                   *
    Morgan, Lewis & Bockius                          356  Class B(5)                   *
    101 Park Avenue
    New York, New York 10178
    Judith A. Booth(13)                            3,000  Class A(14)                  *
    Courier Corporation                             -0 -  Class B                      --
    165 Jackson Street
    Lowell, MA 01862
    All executive officers and directors of    3,455,581  Class A(1)(4)(7)(9)           19.9%
    the Company as a group (including                            (10)(11)(12)(14)
    9 individuals named above)(15)             1,435,706  Class B(5)                    72.0%
</TABLE>
 
- - ---------------
* = Less than 1%.
 
 (1) The amount shown as Class A Common Stock includes those shares of Class A
     Common Stock issuable upon conversion of the shares of Class B Common Stock
     held by the beneficial owner. Each share of Class B Common Stock is
     convertible at any time, at the option of the holder thereof, into one
     share of Class A Common Stock.
 
 (2) The record owner of 696,250 and 504,015 of such shares of Class A Common
     Stock and Class B Common Stock, respectively, is Polestar Corporation. The
     record owner of 23,334 and 20,668 of such shares of Class A Common Stock
     and Class B Common Stock, respectively, is Polestar Limited. All of the
     outstanding shares of capital stock of such corporations are owned
     beneficially and of record by Wendell M. Smith, Chairman of the Board and
     Chief Executive Officer of the Company.
 
 (3) Member of the Board of Directors of the Company.
 
 (4) Includes 761 shares of Class A Common Stock held in Mr. Smith's account in
     the Company's Profit Sharing and Savings Plan and 4 shares of Class A
     Common Stock held for Mr. Smith in the Stock Bonus Fund of said plan. Does
     not include 14,400 shares of Class A Common Stock owned by Mr. Smith's
     wife, as to which shares Mr. Smith disclaims beneficial ownership.
 
 (5) Includes shares of Class B Common Stock subject to options which are
     exercisable within 60 days as follows -- Mr. Smith, 24,999 shares; Mr.
     Hara, 23,333 shares; Mr. Nathe, 79,999 shares; Ms. Hyers, 356 shares; Mr.
     Whitney, 356 shares; Dr. Rose, 356 shares; and Mr. Fortenbaugh, 356 shares.
 
 (6) This information is based on an Amendment No. 3 to a Schedule 13D filed by
     the beneficial owner with the U.S. Securities and Exchange Commission
     reporting beneficial ownership as of August 17, 1994.
 
 (7) Includes 24,000 shares of Class B Common Stock owned by Mrs. St. John's
     husband, John G. St. John, President of Baldwin Stobb, a division of the
     Company, 109 shares of Class A Common Stock held in Mr. St. John's account
     in the Company's Profit Sharing and Savings Plan and 4 shares of Class A
     Common Stock held for Mr. St. John in the Stock Bonus Fund of said plan.
     Also includes an aggregate of 25,800 shares of Class A Common Stock held by
     the St. Johns as custodians for their children.
 
                                        4
<PAGE>   7
 
 (8) This information is based on a Form 13F filed by the beneficial owner with
     the U.S. Securities and Exchange Commission reporting beneficial ownership
     as of June 30, 1994.
 
 (9) Includes shares of Class A Common Stock subject to options which are
     exercisable within 60 days as follows -- Mr. Nathe, 51,999 shares; Ms.
     Hyers, 2,644 shares; Mr. Whitney, 2,644 shares; Mr. Youngman, 16,666; Mr.
     Lauricella, 1,667 shares; Dr. Rose, 2,764 shares; and Mr. Fortenbaugh,
     3,644 shares.
 
(10) Includes 6,000 shares of Class A Common Stock held jointly with Mr. Nathe's
     wife; also includes 200,000 shares which may be issued pursuant to Mr.
     Nathe's employment agreement with the Company as more fully described in
     the Employment and Consulting Agreement section below.
 
(11) Includes 1,800 shares of Class A Common Stock held in trust for the benefit
of Ms. Hyers' son.
 
(12) Includes 5,166 shares of Class A Common Stock purchased on behalf of Mr.
     Lauricella and held in the Stock Fund of the Company's Profit Sharing and
     Savings Plan, as of June 30, 1994.
 
(13) Nominee for first term as a member of the Board of Directors of the
     Company.
 
(14) Includes 1,000 shares owned jointly with Ms. Booth's husband.
 
(15) Does not include 117,565 shares of Class A Common Stock owned by Harold W.
     Gegenheimer, Chairman Emeritus of the Company.
 
     To the knowledge of the Company, no arrangement exists, the operation of
which might result in a change in control of the Company.
 
                                        5
<PAGE>   8
 
                             ELECTION OF DIRECTORS
 
     Under the Company's Certificate of Incorporation, the Board of Directors is
divided into three classes, with each class being as equal in size as possible.
One class is elected each year. Directors in each class hold office for a term
of three years and until their respective successors are elected and qualified.
There are currently eight members of the Company's Board of Directors, the
number having been set by the Board of Directors in accordance with the
Company's By-laws. D. John Youngman (a Class I Director) and M. Richard Rose (a
Class II Director) were elected by a plurality vote of the outstanding shares of
Class A Common Stock. The other Directors were elected by a plurality vote of
the outstanding shares of Class A Common Stock and Class B Common Stock voting
together as a single class. D. John Youngman's term expires at this year's
Annual Meeting, and he is not standing for re-election.
 
     At this year's Annual Meeting, three Directors will be elected to Class I.
If elected, their new terms will expire at the 1997 Annual Meeting. Ms. Judith
A. Booth (a Class I nominee) may be elected by a plurality vote of the
outstanding shares of Class A Common Stock present, in person or by proxy, and
entitled to vote at the meeting, voting as a class. The other two persons
nominated to serve as Class I directors, Wendell M. Smith and Samuel B.
Fortenbaugh III, may be elected by a plurality vote of the outstanding shares of
Class A Common Stock and Class B Common Stock present, in person or by proxy,
and entitled to vote at the meeting, voting together as a single class.
 
     The Board of Directors knows of no reason why any nominee for director
would be unable to serve as a director. If any nominee should for any reason be
unable to serve, the shares represented by all valid proxies not containing
contrary instructions may be voted for the election of such other person as the
Board may recommend in place of a nominee that is unable to serve.
 
     Set forth below are the names of all Directors and nominees and certain
biographical information with respect to each such Director and nominee:
 
CLASS I (Nominees for election at the 1994 Annual Meeting)
 
     Wendell M. Smith, age 59, has served as Chairman of the Board of the
Company since November, 1988, as Chief Executive Officer and a Director of the
Company since 1984 and as President from 1984 through August, 1993. He is
currently a director of American Maize Products Corporation, a manufacturer of
high fructose corn syrup and other corn derivative products, and of Bowne & Co.,
Inc., a provider of financial and commercial printing services.
 
     Samuel B. Fortenbaugh III, age 60, is the Managing Partner of the New York
office of the law firm of Morgan, Lewis & Bockius, counsel to the Company. He
has been a partner of that firm since 1980 and a Director of the Company since
1987. He also serves as a director of Western Publishing Group, Inc., a
publisher of children's books and a printer for industry and government.
 
     Judith A. Booth, age 52, is Vice President of Courier Corporation, the
sixth largest book printer in the U.S. Ms. Booth joined Courier in 1990 as
founder and President of The Courier Connection, an electronic integrated
publishing service bureau, which is a division of Courier Corporation. From 1985
thru 1990, she directed the Washington operations of Applied Graphics
Technology, an electronic prepress service bureau.
 
CLASS II (Term expires at the 1995 Annual Meeting)
 
     Judith G. Hyers, age 49, has served as a Director of the Company since 1979
and as Secretary of the Company from 1984 through November, 1993. She was a
principal of Hyers/Smith, Inc., an advertising agency, from 1975 to 1990. In
1989, Ms. Hyers formed The Gegenheimer Group Ltd. to acquire two advertising
agencies which were sold in 1991. She is a marketing /communications consultant
and the daughter of Harold W. Gegenheimer, Chairman Emeritus of the Company.
 
                                        6
<PAGE>   9
 
     Gerald A. Nathe, age 53, has served as President of the Company since
August, 1993, as a Director of the Company since 1987 and as a Vice President of
the Company from July, 1990 through August, 1993. He has also served as
President of Baldwin Americas Corporation since he joined the Company in 1990.
Prior to that time, Mr. Nathe was a Director and Chief Operating Officer of DBA
Systems, Inc., an imaging technology company, from 1987 through 1990. He is
currently a director of Graphic Equipment Technologies A/S, a film and plate
processor manufacturing company.
 
     M. Richard Rose, age 61, has served as a Director of the Company since
1989. He was President and Chief Executive Officer of the Rochester Institute of
Technology, a private university, from 1979 through June, 1992, when he retired
from that position. He is currently a director of Raymond Corporation, a
manufacturer of automated material handling equipment, and Rochester Gas &
Electric Corporation, an electric and gas utility.
 
CLASS III (Term expires at the 1996 Annual Meeting)
 
     Akira Hara, age 59, has served as a Vice President and Director of the
Company and as President of Baldwin Asia Pacific Corporation since 1989 and as
President of Baldwin Japan Limited since 1980.
 
     Ralph R. Whitney, Jr., age 59, has served as a Director of the Company
since 1988. Mr. Whitney has been a principal of Hammond, Kennedy, Whitney &
Company, Inc., a private capital firm, since 1971 and currently serves as its
President and Chief Executive Officer. He also serves as a director and Chairman
of IFR Systems, Inc., a communications test equipment company, and Excel
Industries, Inc., an automobile parts manufacturer. He is a director of Selas
Corporation of America, an industrial furnace company, Keene Corp., a composite
material company, and Adage Inc., a diversified manufacturing company.
 
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
     The Directors and executive officers of the Company are as follows:
 
<TABLE>
<CAPTION>
             NAME                                     POSITION
             ----                                     --------
<S>                               <C>
Wendell M. Smith...............   Chairman of the Board, Chief Executive Officer
                                  and Director(1)
Gerald A. Nathe................   President and Director
Akira Hara.....................   Vice President and Director
D. John Youngman...............   Vice President and Director
William J. Lauricella..........   Treasurer and Chief Financial Officer
Judith G. Hyers................   Director(1)(3)
Samuel B. Fortenbaugh III......   Director(2)(3)
M. Richard Rose................   Director(2)(3)
Ralph R. Whitney, Jr...........   Director(1)(2)
</TABLE>
 
- - ---------------
(1) Member of the Executive Committee.
 
(2) Member of the Compensation and Stock Option Committee.
 
(3) Member of the Audit Committee.
 
     William J. Lauricella, age 35, has been Chief Financial Officer of the
Company since July, 1993. He joined the Company in 1989, was appointed Assistant
Treasurer in 1990 and was named Treasurer in 1992.
 
                                        7
<PAGE>   10
 
     All of the Company's officers are elected annually by the Board of
Directors and hold office at the pleasure of the Board of Directors and serve
until their successors are duly elected and qualified.
 
     See "Election of Directors" for biographies relating to Directors.
 
BOARD OF DIRECTORS
 
     The Board of Directors has responsibility for establishing broad corporate
policies and for overseeing the management of the Company, although it is not
involved in day-to-day operations. Members of the Board are kept informed of the
Company's business by various reports and documents sent to them as well as by
operating and financial reports presented at Board and Committee meetings.
During the fiscal year ended June 30, 1994, the Board held six regularly
scheduled meetings and one special meeting. In addition, the Board acted by
written consent in lieu of meeting twice. Each of the Directors attended at
least 75% of the meetings of the Board and the Committees on which they serve.
 
COMPENSATION OF DIRECTORS
 
     Directors who were not employees of the Company received a $10,000 annual
retainer and a fee of $750 for each meeting of the Board of Directors or
Committee attended during the fiscal year ended June 30, 1994.
 
     Non-employee Directors also receive annual awards of stock options under
the 1990 Directors' Stock Option Plan (the "Directors' Plan") of the Company.
Each year, following the Company's Annual Meeting of Stockholders, every
eligible Director is granted an option to purchase 1,000 shares of Common Stock,
allocated between Class A Common Stock and Class B Common Stock in the same
proportion as the ratio of the number of shares of Class A Common Stock to the
number of shares of Class B Common Stock outstanding on such day. Options to
purchase a total of 17,000 shares (15,013 shares of Class A Common Stock and
1,987 shares of Class B Common Stock) have been granted of which 15,120 shares
remain outstanding under the Directors' Plan to date, with exercise prices
ranging from $3.75 to $4.875 for the options to purchase Class A Common Stock
and between $4.688 and $6.094 for the options to purchase Class B Common Stock.
Four Directors have each been granted options to purchase a total of 3,533
shares of Class A Common Stock and 467 shares of Class B Common Stock under the
Directors' Plan.
 
     One non-employee Director, Judith G. Hyers, has a consulting agreement with
the Company. Two employee Directors, Wendell M. Smith and Akira Hara, have
employment agreements and consulting agreements with the Company or one or more
of its subsidiaries; another employee Director, Gerald A. Nathe, has an
employment agreement with the Company. These agreements are described in detail
in the Employment and Consulting Agreements section, below.
 
EXECUTIVE COMMITTEE
 
     The Executive Committee meets on call and has authority to act on most
matters during the intervals between Board meetings. During the fiscal year
ended June 30, 1994, the Executive Committee met once. The Executive Committee
presently consists of Judith G. Hyers, Wendell M. Smith and Ralph R. Whitney,
Jr.
 
AUDIT COMMITTEE
 
     The Audit Committee reviews the internal controls of the Company and the
objectivity of its financial reporting and meets with appropriate Company
financial personnel and its independent certified public accountants in
connection with these reviews. The Audit Committee recommends to the Board the
appointment of independent certified public accountants to serve as auditors to
examine the corporate accounts of the Company. During the fiscal year ended June
30, 1994, the Audit Committee held three
 
                                        8
<PAGE>   11
 
meetings. The Audit Committee presently consists of Samuel B. Fortenbaugh III,
Judith G. Hyers and M. Richard Rose.
 
COMPENSATION AND STOCK OPTION COMMITTEE
 
     The Compensation and Stock Option Committee advises and makes
recommendations to the Board with respect to salaries and bonuses to be paid to
officers and other employees of the Company and fees or other compensation to be
paid to Directors who are not salaried employees. The Compensation and Stock
Option Committee also administers the Amended and Restated 1986 Stock Option
Plan, in accordance with its terms. During the fiscal year ended June 30, 1994,
the Compensation and Stock Option Committee met nine times. The Compensation and
Stock Option Committee presently consists of Samuel B. Fortenbaugh III,
M. Richard Rose and Ralph R. Whitney, Jr.
 
     The Board does not have a nominating committee, but acts, as a whole, in
performing the functions of such a committee.
 
                       COMPENSATION OF EXECUTIVE OFFICERS
 
BOARD COMPENSATION AND STOCK OPTION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     The Compensation and Stock Option Committee of the Board of Directors (the
"Committee") is comprised of three members, each of whom is a non-employee
director of the Company. The Committee has the responsibility to recommend to
the Board the salary, incentive compensation, non-wage benefits and perquisites
of the Chief Executive Officer and each of the other executive officers of the
Company. The Committee reviews management decisions which require Board approval
concerning salaries for all officers and key employees of the Company and its
affiliates, including all individuals whose total annual compensation is in
excess of $150,000. The Committee administers the Company's Amended and Restated
1986 Stock Option Plan in accordance with its terms. All decisions by the
Committee relating to the compensation of the Company's executive officers are
reviewed by the full Board, except for decisions concerning grants or awards
under certain of the Company's stock-based compensation plans, which must be
made solely by the Committee in order for the grants or awards under such plans
to satisfy Rule 16b-3 promulgated under the Securities Exchange Act of 1934, as
amended. Set forth below is a report submitted by the members of the Committee
addressing the Company's compensation policies for fiscal 1994 as they affected
the executive officers of the Company.
 
  Philosophy
 
     The Company is committed to employee excellence. The Board, management and
the Committee all recognize the critical relationship of an employee's
knowledge, skill and experience to the success of the Company's business. The
Company is an entrepreneurially driven company. Its compensation philosophy
recognizes this and takes into account its decentralized structure that
encourages small business unit initiatives. The compensation philosophy is to
reward performance and to offer a compensation package that will attract and
retain motivated employees.
 
     The basic elements of the Company's compensation philosophy are that:
 
     - wages, salary and bonus programs reflect the employee's performance and
       value to the Company in meeting its annually budgeted goals.
 
     - compensation reflects the Company's overall financial and business
       performance, as well as local, economic and social conditions.
 
                                        9
<PAGE>   12
 
     - bonus programs directly reflect profitability of the Company as a whole,
       and that of its three geographic sector subsidiaries.
 
     - all compensation programs must conform to applicable laws and
       regulations.
 
     - benefits should provide protection from catastrophic expenses with the
       expectation that employees will share in the cost.
 
     - all compensation programs should be cost effective and contribute to the
       Company's success.
 
  Executive Officers' Disclosure
 
     GENERAL.  For each of the executive officers of the Company named in the
Summary Compensation Table below, compensation consists of base salary (which,
in the cases of Messrs. Smith, Nathe and Hara, are set by their respective
employment agreements), a bonus (which is based on a formula tied to either the
Company's consolidated net income or the income of a division or subsidiary of
the Company), stock options (which are tied to the long range performance of the
Company, as reflected by its stock price), and other perquisites.
 
     BASE COMPENSATION.  Mr. Nathe's base salary is set by his employment
agreement with the Company at a minimum of $175,000 (see Employment and
Consulting Agreements section, below). Mr. Nathe's performance is reviewed
annually by the Chief Executive Officer who may recommend to the Committee and
the Board of Directors an increase in his base salary. Mr. Nathe is also
entitled to receive, under his employment agreement, incentive compensation
equal to one half of one percent (0.5%) of the consolidated net after tax
profits of the Company as well as 200,000 shares of the Company's Class A Common
Stock in five equal installments of 40,000 shares each, the first installment
earned when the market value of the Company's stock increases to $5.875 per
share and each installment thereafter earned when such market value increases by
$2.00 per share over the market value at which the previous installment was
earned. That threshold was not reached during fiscal 1994, and Mr. Nathe did not
earn the first installment of said shares. During fiscal 1994, Mr. Nathe was
granted options to purchase 200,000 shares of Class A Common Stock of the
Company in recognition of his dedication and past performance and in recognition
of his new responsibilities as President of the Company, which position he
assumed in August of 1993.
 
     Mr. Hara's base salary is set by an employment agreement between Mr. Hara
and a subsidiary of the Company, Baldwin Japan Limited, signed in 1988. Mr.
Hara's performance is reviewed annually by the Chief Executive Officer who may
determine whether and to what extent an incremental increase should be added to
Mr. Hara's base salary for the ensuing year. Since the Company was experiencing
difficult operating conditions and undertook extensive cost-cutting measures
during the last three fiscal years, and since the Asia Pacific sector which Mr.
Hara heads, had experienced a decrease in sales and earnings, Mr. Hara took a
voluntary 10% cut in his base salary from January of 1993 through June of 1994.
Mr. Hara's bonus for fiscal 1994 consisted of amounts earned under the Bonus
Plan described below as well as payments made by the Company's subsidiary,
Baldwin Asia Pacific Corporation ("BAP"), under a consulting agreement with
A-Plus Limited, a corporation wholly-owned by Mr. Hara, described in detail in
the Employment and Consulting Agreements section below, which payments amounted
to one percent (1%) of the after-tax profits of BAP.
 
     Mr. Lauricella was named Chief Financial Officer in July of 1993, and as a
result of his additional duties and responsibilities, his annual base salary and
target bonus opportunity were increased. During fiscal 1994, Mr. Lauricella was
granted options to purchase 40,000 shares of Class A Common Stock of the Company
in recognition of his dedication and past performance and to further encourage
his work to improve the Company's financial results.
 
     Mr. D. John Youngman, a Vice President of the Company and Managing Director
of Baldwin Europe Consolidated, is paid a base salary of $50,000 per year and a
bonus of one (1%) percent of the net after-tax
 
                                       10
<PAGE>   13
 
profits of the European sector of the Company's operations, up to a maximum
bonus payment of $250,000. During fiscal 1994, the European sector was not
profitable; therefore, Mr. Youngman did not earn and was not paid a bonus. His
total compensation during fiscal 1994 was $50,000, below the threshold requiring
inclusion in the Summary Compensation Table. During fiscal 1994, the Committee
awarded Mr. Youngman options to purchase 30,000 shares of Class A Common Stock
of the Company as an additional incentive to improve the performance of that
sector of the Company's operations.
 
     BONUS PLAN.  The Company has an Executive and Key Personnel Bonus Plan (the
"Bonus Plan"), which is designed to award key personnel of the Company cash
bonuses based on the Company's profitability and on the employee's performance.
The Committee has final control and discretion over all aspects of the Bonus
Plan, including eligibility of employees. Bonuses are generally payable under
the Bonus Plan after the end of the Company's fiscal year. The primary criteria
for payment of a bonus to an employee are: (i) the pre-tax or after-tax profit
of the Company or the specific division or subsidiary of the Company which
employs the employee, and (ii) the degree to which the employee meets certain
performance goals established at the beginning of each fiscal year, e.g., sales,
product development, on-time delivery, improved cash flow, inventory turnover,
and/or other personal goals and objectives.
 
     Target bonus opportunities are established for each participant in the
Bonus Plan based on their respective positions within the Company and their
influence on the overall profitability of the Company or its subsidiaries. These
target bonus opportunities represent a percentage of the participant's base
salary which he or she may earn as a cash bonus under certain circumstances as
described. The Company's profitability influences the bonus from a floor of zero
(if a certain percentage of planned profit is not met) to a ceiling of 200
percent (which only occurs if the Company significantly exceeds its planned
profit) of the participating individual's target bonus opportunity. Individual
performance objectives are developed by each participant and his/her supervisor
for the fiscal year, and are assigned percentages which total 100 percent. The
sum of the percentages assigned to the objectives that are ultimately attained
by each participant in the Bonus Plan is then applied to the participant's
target bonus opportunity as adjusted for the profitability of the Company (or a
division or subsidiary of the Company, if the participating employee is employed
by a division or subsidiary) to establish the participant's bonus.
 
     During fiscal 1994, Messrs. Lauricella, Nathe and Hara participated in the
Company's Bonus Plan. Since the Company reached its minimum targeted goal for
profits during fiscal 1994, Mr. Lauricella earned a cash bonus equal to a
portion of his bonus opportunity. Similarly, the achievement of the minimum
targeted profit levels by Baldwin Japan Limited resulted in Mr. Hara's earning a
cash bonus equal to a portion of his bonus opportunity for fiscal 1994. Certain
of the subsidiaries of the Company headed by Mr. Nathe realized their minimum
targeted goals for profits, allowing him to earn a cash bonus equal to a portion
of his bonus opportunity.
 
  CEO Disclosure
 
     Mr. Smith's base salary was set by his employment agreement with the
Company at a minimum of $200,000, effective July 1, 1990 (see Employment and
Consulting Agreements section below). The Committee reviews Mr. Smith's
performance annually and, based on its findings, may recommend an increase in
his base salary. In July, 1991, the Committee recommended that Mr. Smith receive
a 10% increase in his base salary. In January of 1992, Mr. Smith took a
voluntary 10% cut in his base salary due to the economic conditions then facing
the Company worldwide. Based on the Committee's recommendation, Mr. Smith's
increased base salary was reinstated for fiscal 1994 since the Company's
performance improved during fiscal 1993. Mr. Smith is also entitled to receive a
bonus of one half of one percent (0.5%) of the consolidated net after-tax
profits of the Company, as set forth in his employment agreement; he is also
compensated under consulting agreements between three subsidiaries of the
Company and Polestar Limited, as more fully described below in the Employment
and Consulting Agreements section below, amounting to 2% of the net
 
                                       11
<PAGE>   14
 
after-tax profits of each of the Company's three sectors. During fiscal 1994,
Polestar Limited earned $84,164 as a result of these agreements, which is
included in Mr. Smith's bonus payments in the Summary Compensation Table.
 
     During fiscal 1994, the Committee awarded Mr. Smith stock options to
purchase 30,000 shares of Class A Common Stock as additional incentive to
improve the long-term performance of the Company. The shares subject to the
options granted to Mr. Smith will only increase in value if all the outstanding
shares of the Company's stock increase in value.
 
     Based on currently prevailing authority, including proposed Treasury
Regulations issued in December, 1993, and in consultation with outside tax and
legal experts, the Committee has determined that it is unlikely that the Company
would pay any amounts in fiscal 1995 that would result in the loss of a federal
income tax deduction under Section 162(m) of the Internal Revenue Code of 1986,
as amended, and accordingly has not recommended that any special actions be
taken or plans or programs be revised at this time in light of such tax law
provision.
 
                                          M. RICHARD ROSE (Chairman)
                                          SAMUEL B. FORTENBAUGH III
                                          RALPH R. WHITNEY, JR.
 
                                       12
<PAGE>   15
 
EXECUTIVE COMPENSATION
 
     The following table sets forth the total remuneration paid to the Company's
Chief Executive Officer and to each of the most highly compensated executive
officers of the Company other than the Chief Executive Officer for the fiscal
years ended June 30, 1994, 1993 and 1992, respectively, and includes
remuneration in respect of all elements indicated from all sources, including
affiliates of the Company.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                 LONG-TERM
                                                                               COMPENSATION
                                               ANNUAL COMPENSATION            ---------------
                                      -------------------------------------    STOCK OPTIONS
         NAME AND            FISCAL                          OTHER ANNUAL     (NO. OF SHARES)       ALL OTHER
    PRINCIPAL POSITION        YEAR     SALARY    BONUS(1)   COMPENSATION(2)   CLASS A/CLASS B   COMPENSATION(2)(3)
- - ---------------------------  ------   --------   --------   ---------------   ---------------   ------------------
<S>                          <C>      <C>        <C>        <C>               <C>               <C>
                              1994    $226,359   $104,824       $184,933(5)          30,000/0         $1,831
Wendell M. Smith(4)           1993    $198,016   $131,201       $177,349(5)          50,000/0         $1,230
  Chairman of the Board and   1992    $209,014   $ 88,026                            0/10,000
  Chief Executive Officer                        
Gerald A. Nathe               1994    $174,229   $148,541       $103,500(6)         200,000/0         $2,564
  President and Director      1993    $150,000   $ 99,963            (7)                  0/0             --
  President, Baldwin          1992    $150,000       -0 -                      50,000/100,000
  Americas Corporation
Akira Hara(8)                 1994    $271,292   $171,692       $137,206(9)               0/0
  Vice President and          1993    $249,570   $192,131       $187,423(9)          50,000/0             --
  Director, President         1992    $217,067   $202,968                            0/15,000
  Baldwin Japan Limited
William J. Lauricella         1994    $134,000   $ 41,356            (7)             40,000/0         $1,831
  Treasurer and Chief         1993    $ 91,728   $ 23,779            (7)              5,000/0         $1,668
  Financial Officer           1992    $ 87,406   $  4,422                             5,000/0
</TABLE>
 
- - ---------------
(1) Amounts shown include bonuses earned (whether or not paid) for the fiscal
    years indicated.
 
(2) Information with respect to fiscal years prior to 1993 has been omitted.
 
(3) Amounts represent estimated Company contributions under the Company's 401(k)
    Plan.
 
(4) Bonus for FY94 includes $20,660 paid to Mr. Smith directly under his
    employment agreement, as well as $84,164 paid to Polestar Limited, a company
    wholly owned by Mr. Smith.
 
(5) Includes for FY94 $161,000 deferred compensation, $1,440 car allowance,
    $12,000 accountant/auditor services and $10,493 life insurance policy
    premiums; includes for FY93 $161,500 deferred compensation, $2,266 car
    allowance, $9,700 accountant/auditor services and $3,883 life insurance
    policy premiums.
 
(6) Includes $79,744 deferred compensation, $15,109 accountant/legal fees,
    $6,927 car allowance and $1,720 life insurance policy premiums.
 
(7) Excludes perquisites and other personal benefits, the aggregate annual
    amount of which, for those officers, was less than the lesser of $50,000 or
    10% of the total salary and bonus reported.
 
(8) Bonus for FY94 includes $138,800 paid to Mr. Hara directly under the
    Company's Bonus Plan, as well as $32,892 paid to A-Plus Limited, a company
    wholly owned by Mr. Hara.
 
(9) Includes for FY94 $135,506 compensation annuity costs under Baldwin Japan
    Limited's Retirement Allowance Plan and $1,500 club dues; includes for FY93
    $120,779 compensation annuity costs, $34,324 special life insurance
    premiums, $30,985 housing allowance and $1,335 club dues.
 
                                       13
<PAGE>   16
 
     The following table sets forth certain information relating to options
granted during fiscal 1994 to purchase shares of Class A Common Stock of the
Company, pursuant to the Company's Amended and Restated 1986 Stock Option Plan
(the "Plan"). These options become exercisable in three equal annual
installments beginning on the second anniversary of the date of grant, subject
to acceleration as set forth in the Plan.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                               INDIVIDUAL GRANTS
                 ---------------------------------------------                      POTENTIAL REALIZABLE VALUE(3) AT
                                    % OF TOTAL                                       ASSUMED ANNUAL RATES OF STOCK
                                   OPTIONS/SARS                                      PRICE APPRECIATION FOR OPTION
                 OPTIONS/SARS       GRANTED TO        EXERCISE                                  TERM(4)
                   GRANTED           EMPLOYEES         PRICE       EXPIRATION     ------------------------------------
      NAME          (#/SH)       IN FISCAL YEAR(1)    ($/SH)(2)       DATE        0%($)(5)      5%($)         10%($)
- - ---------------- ------------    -----------------    --------     ----------     --------     --------     ----------
<S>              <C>             <C>                  <C>          <C>            <C>          <C>          <C>
W.M. Smith           30,000             9.68%         $ 3.9375       7/27/03         -0 -      $ 74,288     $  188,261
G.A. Nathe          200,000            64.52%         $  3.875        8/5/03         -0 -      $507,755     $1,267,572
A. Hara                -0 -               --                --            --           --            --             --
W.J. Lauricella      40,000             12.9%         $ 3.9375       7/27/03        - 0 -      $ 99,051     $  253,514
</TABLE>
 
- - ---------------
(1) Options to purchase a total of 310,000 shares of Class A Common Stock were
    granted to all employees as a group during the fiscal year ended June 30,
    1994; no options to purchase shares of Class B Common Stock were granted
    during fiscal 1994.
 
(2) The exercise price represents the closing price of the Company's Class A
    Common Stock as traded on the American Stock Exchange on the date of grant.
 
(3) The dollar amounts under the potential realizable values columns use the 0%,
    5% and 10% rates of appreciation as permitted by the Securities and Exchange
    Commission, and are not intended to forecast actual future appreciation in
    the Company's stock price. Actual gains, if any, on stock options are
    dependent on the future performance of the Company's stock. There can be no
    assurance that the amounts reflected in this table will be achieved. If the
    Company's stock does appreciate at 5% or 10% over the option term, the
    potential gain (based on an assumed purchase price of $3.875 per share) to
    all holders of the Company's stock would be $45,327,608 or $113,156,550,
    respectively.
 
(4) All stock options granted during Fiscal 1994 were for a ten (10) year term.
 
(5) No gain to the optionee is possible without an increase in the stock price,
    which would benefit all stockholders commensurately. A zero percent gain in
    stock appreciation will result in zero dollars for the optionee.
 
                                       14
<PAGE>   17
 
     The following table provides information concerning each option exercised
during the fiscal year ended June 30, 1994 by each of the executive officers
named in the Summary Compensation Table and the fiscal year-end values of
unexercised options held by such executive officers:
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                           AND YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                          NUMBER OF UNEXERCISED       VALUE OF UNEXERCISED
                                                              OPTIONS/SARS         IN-THE-MONEY OPTIONS/SARS
                                                              AT FY-END(#)                AT FY-END($)
                        SHARES                           -----------------------   --------------------------
                       ACQUIRED            VALUE              EXERCISABLE/                EXERCISABLE/
      NAME          ON EXERCISE(#)     REALIZED($)(1)         UNEXERCISABLE             UNEXERCISABLE(2)
- - ----------------    ---------------    --------------    -----------------------   --------------------------
<S>                 <C>                <C>               <C>                       <C>
W.M. Smith               - 0 -             - 0 -         20,000/ 80,000 Class A    $      0/$118,125 Class A
                                                         16,667/ 13,333 Class B
G.A. Nathe               - 0 -             - 0 -         50,000/250,000 Class A    $117,333/$833,667 Class A
                                                         43,333/ 71,667 Class B
A. Hara                  - 0 -             - 0 -         20,000/ 50,000 Class A
                                                         15,000/ 15,000 Class B
W.J. Lauricella          - 0 -             - 0 -         1,667/ 48,333 Class A     $      0/$157,500 Class A
</TABLE>
 
- - ---------------
(1) Market value of underlying securities at exercise minus the exercise price.
 
(2) Where no value is shown, exercise prices of all outstanding stock options at
    year end were greater than the fair market value of the Company's stock on
    the last day of fiscal 1994 ($4.50).
 
                                       15
<PAGE>   18
 
                               PERFORMANCE GRAPH
 
     The following Performance Graph compares the Company's cumulative total
stockholder return on its Common Stock for the five fiscal years ended June 30,
1994 with the cumulative total return of the American Stock Exchange Market
Value Index and a Peer Group based on the Special Industry Machinery, Printing
Trades Machinery and Equipment (SIC Code 3555) Index. The comparison assumes
$100 was invested on June 30, 1989 in the Company's Class A Common Stock and in
each of the foregoing indices and assumes reinvestment of all dividends. Total
stockholder return is calculated using the closing price of the stock on the
last trade date of each fiscal year. The stock price performance shown is not
intended to forecast or be indicative of the possible future performance of the
Company's stock.
 
             COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN AMONG
        BALDWIN TECHNOLOGY, THE AMEX MARKET VALUE INDEX AND A PEER GROUP


                                    [GRAPH]

<TABLE>
<CAPTION>
      MEASUREMENT PERIOD            BALDWIN                       AMEX MARKET
    (FISCAL YEAR COVERED)         TECHNOLOGY      PEER GROUP         VALUE
           <S>                      <C>             <C>             <C>
            6/89                     100             100             100
            6/90                      83              86             101
            6/91                      73              54             100
            6/92                      41              36             106
            6/93                      37              40             121
            6/94                      46              43             118
</TABLE>                      
                       
EMPLOYMENT AND CONSULTING AGREEMENTS
 
     Effective July 1, 1990, the Company entered into an employment agreement
with Wendell M. Smith, its Chairman of the Board and Chief Executive Officer,
for a ten-year term. The employment agreement provides that Mr. Smith, as
President and Chief Executive Officer, will be paid (x) an annual salary of no
less than $200,000, (y) annual incentive compensation in amounts not less than
one-half of one percent (0.5%) of the Company's net income after taxes, provided
that such amount may not exceed twice Mr. Smith's annual salary, and (z) certain
amounts upon termination of employment, such amounts to depend upon whether the
termination was by the Company or by Mr. Smith, whether the termination was with
or without cause or with or without Company consent, whether the termination was
at the end of the stated term of the employment agreement or thereafter, and
whether the termination was due to death or disability. For purposes of clause
(z) above, in the event of (i) the appointment of any other person as the
President or Chief Executive Officer of the Company or the failure of the
Company to keep Mr. Smith in both such capacities, (ii) any merger or
consolidation, sale of substantially all of the Company's assets or a change in
control of the Company or (iii) the agreement by the Company to acquire any
business or assets constituting, prior to the acquisition, twenty percent (20%)
or more of the total assets, sales or net income before taxes of the Company, in
each
 
                                       16
<PAGE>   19
 
case, other than with Mr. Smith's approval, Mr. Smith may, within two years of
any such event, treat such event as a termination of his employment by the
Company. In August, 1993, Gerald A. Nathe was elected President of the Company.
However, because Mr. Smith, who had held the office of President continuously
since 1984, voluntarily relinquished the office and approved the election of Mr.
Nathe as President, Mr. Smith is not entitled to treat such event as a
termination of his employment by the Company. The employment agreement also
provides for the payment of certain deferred compensation to Mr. Smith over a
period of 180 months after the termination of his employment with the Company.
Mr. Smith has agreed that, for a period of five years after the termination of
his employment under the employment agreement, he will not compete, directly or
indirectly, with the Company in any geographical location at which there is at
the time business conducted by the Company.
 
     Effective July 1, 1990, three of the Company's wholly-owned subsidiaries,
Baldwin Americas Corporation ("BAM"), Baldwin Europe Consolidated Inc. ("BEC")
and Baldwin Asia Pacific Corporation ("BAP"), entered into consulting agreements
with Polestar Limited, a corporation wholly-owned by Wendell M. Smith. Under the
respective agreements, Polestar Limited is obligated to provide certain
management services outside of the United States and will receive compensation
equal to two percent (2%) of the after-tax profits of BAM, BEC and BAP,
respectively, for the twelve (12) month period ending on each June 30, up to a
maximum of $150,000 under each agreement. Each agreement has a one-year term and
is automatically extended for additional one-year terms unless either party
gives a prior timely notice of termination. As of the date of this Proxy
Statement, no such notice has been given. Polestar Limited has agreed that, for
a period of one year after the termination of any of the consulting agreements,
it will not compete and will not permit any of its employees (who presently
include Mr. Smith) to compete, directly or indirectly, with the other party to
such consulting agreement, and will not consult with any competitor of such
party. Amounts earned by Polestar Limited during the fiscal years ending June
30, 1994, 1993 and 1992 under the agreements are included in the Summary
Compensation Table above.
 
     Effective August 5, 1993, the Company entered into an employment agreement
with Gerald A. Nathe, its President and President of Baldwin Americas
Corporation, a subsidiary of the Company. The employment agreement provides that
Mr. Nathe will be paid (x) an annual salary of no less than $175,000, (y) annual
incentive compensation equal to one-half of one percent (0.5%) of the Company's
net income after taxes, plus an amount determined under the Company's Executive
and Key Personnel Bonus Plan, provided the aggregate amount of incentive
compensation payable under the agreement shall not exceed two-times Mr. Nathe's
annual salary, and (z) certain amounts upon termination of employment, such
amounts to depend upon whether the termination was by the Company or by Mr.
Nathe, whether the termination was with or without cause or with or without
Company consent, and whether the termination was due to death or disability. For
purposes of clause (z) above, in the event of (i) the failure of the Company to
appoint Mr. Nathe as Chief Executive Officer of the Company within seven days of
any termination of employment of Wendell M. Smith as the Chief Executive
Officer, (ii) the removal of Mr. Nathe or the election of any other person as
President of the Company, (iii) any merger or consolidation or sale of
substantially all of the assets of the Company or BAM or change in control or
liquidation of the Company or, (iv) the failure by the Company to observe or
comply in any material respect with any of the provisions of the employment
agreement, in each case, other than with Mr. Nathe's approval, Mr. Nathe may,
within six months of any such event, treat such event as a termination, without
cause, of his employment by the Company. The employment agreement also provides
for (a) the payment of certain deferred compensation to Mr. Nathe following the
termination of his employment with the Company, provided he has provided
services under the employment agreement for a period of no less than five years,
(b) the Company making an interest bearing loan to Mr. Nathe, in the amount of
approximately $1.8 million to facilitate the purchase by Mr. Nathe of Class B
Common Stock of the Company from an unrelated party with the loan secured by a
pledge of the purchased shares of the Company's Class B Common Stock and, (c)
the transfer by the Company to Mr. Nathe, at no cost to Mr. Nathe, of up to two
hundred thousand shares of the Company's Class A Common Stock, in five
 
                                       17
<PAGE>   20
 
equal installments of 40,000 shares each, when, in the case of the first such
installment, the market value of the Company's Class A Common Stock has attained
$5.875 per share and, in the case of each subsequent installment, such market
value increases by $2.00 per share over the market value at which the previous
installment was earned. Mr. Nathe has agreed that, for a period of three years
after the termination of his employment under the employment agreement, he will
not compete, directly or indirectly, with the Company in any geographical
location at which there is at the time business conducted by the Company which
was conducted by the Company at the date of such termination.
 
     In November, 1988, Baldwin Japan Limited entered into an employment
agreement with Akira Hara, its President. The employment agreement provides for
Mr. Hara's continued employment by Baldwin Japan Limited until the earlier of
Mr. Hara's retirement (not to take place prior to Mr. Hara's attaining the age
of 61 or subsequent to his attaining the age of 68) or his death or disability.
Further, Mr. Hara has agreed not to compete with Baldwin Japan Limited for a
period of three years after the termination of the employment agreement.
Finally, in the event that prior to September 1, 1996, (i) the Company shall
transfer any shares of Baldwin Japan Limited to any person or entity other than
a subsidiary of the Company, (ii) shares representing 33.3% or more of the
Company's voting power shall be owned by any person or entity other than the
Company or its present management, or (iii) Mr. Hara shall cease to hold his
position with Baldwin Japan Limited for any reason other than his voluntary
retirement, death or permanent disability, Mr. Hara will have the right to
terminate the employment agreement and will thereupon be entitled to receive a
retirement allowance. In addition, under such circumstances, Mr. Hara would be
entitled to receive an amount equal to his then present monthly salary, for each
of the first 24 months after the occurrence of such an event.
 
     Effective July 1, 1991, one of the Company's wholly-owned subsidiaries,
Baldwin Asia Pacific Corporation, entered into a consulting agreement with
A-Plus Ltd., a company owned by Mr. Akira Hara, a Director and Vice President of
the Company. Under the consulting agreement, A-Plus Ltd. is obligated to provide
certain management services within the Asia Pacific Region, outside of Japan and
Hong Kong, and will receive compensation equal to one percent (1%) of the
after-tax profits for the twelve (12) month period ending on each June 30, that
are earned by BAP up to a maximum of $75,000. The consulting agreement has a
one-year term and is automatically extended for additional one-year terms unless
either party gives a prior timely notice of termination. As of the date of this
Proxy Statement, no such notice has been given. A-Plus Ltd. has agreed that for
a period of one year after the termination of the consulting agreement, it will
not compete and will not permit any of its employees (who presently include Mr.
Hara) to compete, directly or indirectly, with the other party to the consulting
agreement, and will not consult with any competitor of such party. Any amounts
earned by A-Plus Ltd. during the fiscal years ending June 30, 1994, 1993 and
1992 under the consulting agreement have been included in amounts paid to or
earned by Mr. Hara in the Summary Compensation Table above.
 
     Effective July 1, 1990, Baldwin Technology Corporation and Baldwin Graphic
Systems, Inc., two wholly-owned subsidiaries of BAM, entered into an agreement
with Harold W. Gegenheimer, Chairman Emeritus of the Company. The agreement was
guaranteed by the Company and replaces various prior agreements, including
royalty and employment agreements, retirement plans and bonus arrangements. The
agreement guarantees a compensation amount of $200,000 per year. Simultaneously,
an agreement was entered into between Mr. Gegenheimer and the Company, whereby
the Company was released from certain prior agreements, as noted above, and
agreed to pay a minimum guaranteed amount of compensation of $200,000 per year,
not to exceed $350,000 per year, based on one and one-half percent (1.5%) of the
Company's annual net after-tax profits. The amount expensed under these two
agreements was $400,000 for each of the fiscal years ended June 30, 1994, 1993
and 1992.
 
     Effective July 1, 1991, the Company entered into a consulting agreement
with Judith G. Hyers, a Director and Secretary of the Company, replacing a prior
agreement dated May 15, 1985 between Ms. Hyers and an affiliate of the Company,
under which Ms. Hyers agreed to continue to provide certain consulting
 
                                       18
<PAGE>   21
 
services, including marketing/management and long range planning, market
research, board/shareholder relations, advertising/public relations planning,
and such other related advice and services as the Company or any of its
subsidiaries may from time to time require. The term of the agreement was for
one year, automatically renewable for subsequent one-year terms, unless canceled
by either party. The total annual compensation paid to Ms. Hyers under the
agreement is $42,000; however, during fiscal 1993, the Company and Ms. Hyers
amended the agreement, effective July 1, 1993 to provide for a one-time ten
(10%) percent reduction in the consulting fee due under the agreement for the
year ended June 30, 1994, based on the parties' mutual consideration of the
current economic conditions facing the Company worldwide.
 
                              CERTAIN TRANSACTIONS
 
     The Company employs the law firm of Morgan, Lewis & Bockius as its legal
counsel. Samuel B. Fortenbaugh III, a Director of the Company, is a partner of
Morgan, Lewis & Bockius.
 
     On November 30, 1993, the Company entered into a loan and pledge agreement
with Gerald A. Nathe, President and Director of the Company, pursuant to which
the Company loaned Mr. Nathe $1,817,321 to enable him to purchase 315,144 shares
of the Company's Class B Common Stock from a non-employee stockholder. On March
11, 1994, the Company entered into loan and pledge agreements with D. John
Youngman, Vice President and Director of the Company, and William J. Lauricella,
Chief Financial Officer and Treasurer of the Company, pursuant to which the
Company loaned to each of Mr. Youngman and Mr. Lauricella $164,063 to enable
each of them to purchase 25,000 shares of the Company's Class B Common Stock
from a non-employee stockholder. Each of such loans is evidenced by a demand
promissory note bearing interest equal to the U.S. Dollar 3-Month LIBOR rate
plus 1.25%, such rate to be reset on the first day of each succeeding January,
April, July and October, and secured by such purchased shares.
 
                         INDEPENDENT PUBLIC ACCOUNTANTS
 
     PRICE Waterhouse audited the accounts of the Company for the fiscal year
ending June 30, 1994. Price Waterhouse has also audited the accounts of the
Company since 1968.
 
     A representative of Price Waterhouse is expected to be present at the
Annual Meeting, with the opportunity to make a statement if the representative
desires to do so, and is expected to be available to respond to appropriate
questions.
 
                             STOCKHOLDER PROPOSALS
 
     Stockholders may present proposals for inclusion in the Company's 1995
proxy statement provided they are received by the Company no later than June 20,
1995, and are otherwise in compliance with applicable Securities and Exchange
Commission regulations.
 
                                    GENERAL
 
     So far as is now known, there is no business other than that described
above to be presented for action by the stockholders at the meeting, but it is
intended that the Proxies will be voted upon any other matters and proposals
that may legally come before the meeting and any adjournments thereof in
accordance with the discretion of the persons named therein.
 
                                       19
<PAGE>   22
 
                                CERTAIN REPORTS
 
     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors, executive officers, and persons who own more that ten percent of a
registered class of the Company's equity securities to file with the Company,
the Securities and Exchange Commission, and the American Stock Exchange initial
reports of ownership and reports of changes in ownership of any equity
securities of the Company. During fiscal 1994, to the best of the Company's
knowledge, all required reports were filed on a timely basis, with one
exception. Mr. Gerald A. Nathe, President of the Company, reported a single
acquisition of the right to acquire shares on a late Form 4. In making these
statement, the Company has relied on the written representations of its
directors and executive officers and copies of the reports provided to the
Company.
 
                               OTHER INFORMATION
 
     The cost of solicitation of Proxies will be borne by the Company.
Solicitation of Proxies may be made by mail, personal interview, telephone and
facsimile by officers, directors and regular employees of the Company.
 
                                          Helen P. Oster
                                          Secretary
 
                                       20
<PAGE>   23

                                                          CLASS A COMMON STOCK


P                       BALDWIN TECHNOLOGY COMPANY, INC.
R                        Annual Meeting of Stockholders
O                         To Be Held November 17, 1994
X
Y          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


     Revoking any such prior appointment, the undersigned, a stockholder of
BALDWIN TECHNOLOGY COMPANY, INC., hereby appoints HELEN P. OSTER and WILLIAM J.
LAURICELLA, and each of them, attorneys and agents of the undersigned, with full
power of substitution, to vote all shares of the Class A Common Stock of the
undersigned in said Company at the Annual Meeting of Stockholders of said
Company to be held at The Maritime Center at Norwalk, 10 N. Water Street,
Norwalk, Connecticut on November 17, 1994 at 9:00 a.m., Eastern Standard Time,
and at any adjournments thereof, as fully and effectually as the undersigned
could do if personally present and voting, hereby approving, ratifying and
confirming all that said attorneys and agents or their substitutes may lawfully
do in place of the undersigned as indicated on the reverse side.

                                                                  
                 (continued and to be signed on reverse side)     SEE REVERSE
                                                                     SIDE
<PAGE>   24
/ X / PLEASE SIGN
      VOTES AS IN
      THIS EXAMPLE

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED AS DIRECTED.  IF NO DIRECTION
IS INDICATED THIS PROXY WILL BE VOTED FOR PROPOSAL (1).

1.  ELECTION OF CLASS I DIRECTORS.

Nominees:  JUDITH A. BOOTH, WENDELL M. SMITH and SAMUEL B. FORTENBAUGH III

           FOR       WITHHELD
           [ ]         [ ]

For, except vote withheld from the following nominees:

- - ------------------------------------------------------------------------------

2.  Upon any other matter which may properly come before the meeting or any
    adjournments thereof.

    MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT     [  ]

    MARK HERE IF YOU PLAN TO ATTEND THE MEETING       [  ]

PLEASE SIGN, DATE AND RETURN PROXY CARD PROMPTLY USING THE ENCLOSED ENVELOPE.

When shares are held by joint tenants both should sign.  When signing as
attorney, executor, administrator, trustee or guardian, please give full title
as such.  If a corporation, please sign in full corporate name by President or
other authorized officer.  If a partnership, please sign in partnership name
by authorized person.

Please sign exactly as name appears hereon.

Signature:_______________________________________________ Date:_______________

Signature:_______________________________________________ Date:_______________


<PAGE>   25

                                                          CLASS B COMMON STOCK


P                       BALDWIN TECHNOLOGY COMPANY, INC.
R                        Annual Meeting of Stockholders
O                         To Be Held November 17, 1994
X
Y          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


     Revoking any such prior appointment, the undersigned, a stockholder of
BALDWIN TECHNOLOGY COMPANY, INC., hereby appoints HELEN P. OSTER and WILLIAM J.
LAURICELLA, and each of them, attorneys and agents of the undersigned, with full
power of substitution, to vote all shares of the Class A Common Stock of the
undersigned in said Company at the Annual Meeting of Stockholders of said
Company to be held at The Maritime Center at Norwalk, 10 N. Water Street,
Norwalk, Connecticut on November 17, 1994 at 9:00 a.m., Eastern Standard Time,
and at any adjournments thereof, as fully and effectually as the undersigned
could do if personally present and voting, hereby approving, ratifying and
confirming all that said attorneys and agents or their substitutes may lawfully
do in place of the undersigned as indicated on the reverse side.

                                                                  
                 (continued and to be signed on reverse side)     SEE REVERSE
                                                                     SIDE
<PAGE>   26
/ X / PLEASE SIGN
      VOTES AS IN
      THIS EXAMPLE

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED AS DIRECTED.  IF NO DIRECTION
IS INDICATED THIS PROXY WILL BE VOTED FOR PROPOSAL (1).

1.  ELECTION OF CLASS I DIRECTORS.

Nominees:  WENDELL M. SMITH and SAMUEL B. FORTENBAUGH III

           FOR       WITHHELD
           [ ]         [ ]

For, except vote withheld from the following nominees:

- - ------------------------------------------------------------------------------

2.  Upon any other matter which may properly come before the meeting or any
    adjournments thereof.

    MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT     [  ]

    MARK HERE IF YOU PLAN TO ATTEND THE MEETING       [  ]

PLEASE SIGN, DATE AND RETURN PROXY CARD PROMPTLY USING THE ENCLOSED ENVELOPE.

When shares are held by joint tenants both should sign.  When signing as
attorney, executor, administrator, trustee or guardian, please give full title
as such.  If a corporation, please sign in full corporate name by President or
other authorized officer.  If a partnership, please sign in partnership name
by authorized person.

Please sign exactly as name appears hereon.

Signature:_______________________________________________ Date:_______________

Signature:_______________________________________________ Date:_______________




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