REEDS JEWELERS INC
NT 10-Q, 1995-10-13
JEWELRY STORES
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                                UNITED STATES                    SEC File Number
                      SECURITIES AND EXCHANGE COMMISSION                     
                            Washington, D.C. 20549
                                                                   Cusip Number
                                 FORM 12b-25                                   

                          NOTIFICATION OF LATE FILING

(Check One) / /Form 10-K  / /Form 20-F / /Form 11-K  /X/Form 10-Q / /Form N-SAR
            
                 For Period Ended:  September 30, 1995
                 [  ]     Transition Report on Form 10-K
                 [  ]     Transition Report on Form 20-F
                 [  ]     Transition Report on Form 11-K
                 [  ]     Transition Report on Form 10-Q
                 [  ]     Transition Report on Form N-SAR
                 For the Transition Period Ended:____________________________

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READ INSTRUCTION (on back page) BEFORE PREPARING FORM.  PLEASE PRINT OR TYPE.

   Nothing in this form shall be construed to imply that the Commission has
                  verified any information contained herein.
- --------------------------------------------------------------------------------
    If the notification relates to a portion of the filing checked above,
           identify the Item(s) to which the notification relates:

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PART I - REGISTRANT INFORMATION

 Reeds Jewelers, Inc.
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Full Name of Registrant


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Former Name if Applicable

2525 S. 17th Street
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Address of Principal Executive Office (STREET AND NUMBER)

Wilmington, NC 28401
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City, State and Zip Code


PART II - RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following
should be completed.  (Check box if appropriate)

         (a)     The reasons described in reasonable detail in Part III of this
                 form could not be eliminated without unreasonable effort or
                 expense;
  
 /x/     (b)     The subject annual report, semi-annual report, transition
                 report on Form 10-K, Form 20-F, 11-K, Form N-SAR, or portion
                 thereof, will be filed on or before the fifteenth calendar day
                 following the prescribed due date; or the subject quarterly
                 report of transition report on Form 10-Q, or portion thereof
                 will be filed on or before the fifth calendar day following
                 the prescribed due date; and

         (c)     The accountant's statement or other exhibit required by Rule
                 12b-25(c) has been attached if applicable.

PART III - NARRATIVE

State below in reasonable detail the reasons why the Form 10-K, 11-K, 10-Q,
N-SAR, or the transition report or portion thereof, could not be filed within 
the prescribed time period.  (Attach Extra Sheets if Needed)




                                                 (Attach Extra Sheets if Needed)
                                                                SEC 1344 (11-91)


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Part III - Narrative


On the evening of October 5, 1995, Reeds Jewelers, Inc. purchased all the
common stock of The Melart Jewelers, Inc.  Because of the signficant time
devoted to the due diligence effort associated with this acquisition and the
timing of the closing, the Registrant is not able to file a complete and
accurate Form 10-Q reflecting Management's analysis of the impact of this
transaction for the quarter ended September 30, 1995 without unreasonable
effort or expense.

<PAGE>   3
PART IV -- OTHER INFORMATION

(1)   Name and telephone number of person to contact in regard to this
      notification

           James R. Rouse                    910               350-3116
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               (Name)                     (Area Code)     (Telephone Number)


(2)   Have all other periodic reports required under Section 13 or 15(d) of the
      Securities Exchange Act of 1934 or Section 30 of the Investent Company 
      Act of 1940 during the preceding 12 months (or for such shorter) period 
      that the registrant was required to file such reports) been filed?  If 
      answer is no, identify report(s).                      /X/ Yes   / / No

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(3)   Is it anticipated that any signficant change in results of operations
      from the corresponding period for the last fiscal year will be reflected 
      by the earnings statements to be included in the subject report or portion
      thereof?
 
      If so, attach an explanation of the anticipated charge, both narratively 
      and quantitatively, and, if appropriate, state the reasons why a 
      reasonable estimate of the results cannot be made.



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                             Reeds Jewelers, Inc.
   -----------------------------------------------------------------------
                 (Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned
hereunto duly authorized.


Date  October 13, 1995                            By  James R. Rouse
    ---------------------------------------------   ----------------------------
                                                      James R. Rouse
                                                      Treasurer & CFO

INSTRUCTION:  The form may be signed by an executive officer of the registrant
or by any other duly authorized representative.  The name and title of the
person signing the form shall be typed or printed beneath the signature.  If
the statement is signed on behalf of the registrant by an authorized
representative (other than an executive officer), evidence of the
representative's authority to sign on behalf of the registrant shall be filed
with the form.


- -------------------------------------ATTENTION----------------------------------
      Intentional misstatements or omissions of fact constitute Federal
                  Criminal Violations (See 18 U.S.C. 1001).
- --------------------------------------------------------------------------------

                             GENERAL INSTRUCTIONS


1.    This form is required by Rule 12b-25 (17 CFR 240.12b-25) of the General
      Rules and Regulations under the Securities Exchange Act of 1934.


2.    One signed original and four conformed copies of this form and amendments
      thereto must be completed and filed with the Securities and Exchange
      Commission, Washington, D.C. 20549, in accordance with Rule 0-3 of the 
      General Rules and Regulations under the Act.  The information contained 
      in or filed with the form will be made a matter of public record in the 
      Commission files.


3.    A manually signed copy of the form and amendments thereto shall be filed
      with each national securities exchange on which any class of securities 
      of the registrant is registered.


4.    Amendments to the notifications must also be filed on form 12b-25 but
      need not restate information that has been correctly furnished.  The 
      form shall be clearly identified as an amended notification.



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