BIKERS DREAM INC
10QSB, 1996-08-20
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1





                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON D.C. 20549

                                  FORM 10-QSB

(X)      QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
ACT OF 1934 For the quarterly period ended June 30, 1996

( )      TRANSITION REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES
EXCHANGE ACT OF 1934 For the transition period from___________to______________.

                          Commission File No. 0-15501

                               BIKERS DREAM, INC.
            (Exact name of Registration as specified in its charter)


         California                                      33-0140149
  (State or other jurisdiction              (I.R.S. Employer Identification No.)
of incorporation or organization)

                 1420 VILLAGE WAY, SANTA ANA, California 92705
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (714) 835-8464
              (Registrant's telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last
report)

Indicate by check mark whether Registrant (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities and Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  Yes X  No___

Indicate the number of shares outstanding of each of the issuer's classes of
common stock as of the latest practicable date.

As of June 30, 1996, there were 6,170,911 shares of common stock outstanding.
<PAGE>   2
                         PART I - FINANCIAL INFORMATION

ITEM I. FINANCIAL STATEMENTS

                      BIKERS DREAM, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS
                            June  30, 1996 And 1995
<TABLE>
<CAPTION>
                                                                                 (Unaudited)    (Unaudited)
                                                                                    1996           1995
                                                                                    ----           ----
<S>                                                                              <C>            <C>
                                                  A S S E T S:
Current assets:
Cash and cash equivalents                                                        $  490,322     $  234,228
Accounts receivable, net                                                            582,957        133,487
Inventories                                                                       1,663,567      1,211,125
Prepaid expenses and other current assets                                            69,301         78,077
                                                                                 ----------     ----------

             Total current assets                                                 2,806,147      1,656,917


Property, equipment and capitalized leases, net                                   1,025,158        429,837
Deposits and other assets                                                            75,794         29,170
                                                                                 ----------     ----------

             Total assets                                                        $3,907,099     $2,115,924
                                                                                 ==========     ==========


                                     LIABILITIES AND SHAREHOLDERS' EQUITY:
Current liabilities:
Accounts payable                                                                   $450,226       $197,178
Other accrued expenses                                                              989,266        314,741
Current portion of long-term debt                                                    76,151
Current portion of notes payable                                                    373,102        679,499
Notes payable to shareholders                                                       171,500     
                                                                                 ----------     ----------

             Total current liabilities                                            2,060,245      1,191,418


Deferred rent                                                                       119,098         82,624
Notes payable, less current portion                                                  96,928
Deferred tax liability                                                                               3,425
                                                                                                         
Long-term debt, less current portion                                                413,738         80,804
                                                                                 ----------     ----------

             Total liabilities                                                    2,690,009      1,358,271
                                                                                 ----------     ----------

Commitments and contingencies (Note 4)

Shareholders' equity:
10% convertible preferred stock, no par value, 10,000,000 shares
  authorized at June 30, 1996: 7 shares
  issued and outstanding at June 30, 1996                                         1,102,500
Common stock, no par value; 25,000,000 shares
  authorized at June 30, 1996; 6,170,911 and 4,700,920
  issued and outstanding at June 30, 1996 and June 30,1995                        4,212,718      1,789,555
Accumulated deficit                                                              (4,098,128)    (1,031,901)
                                                                                 ----------     ---------- 

             Total shareholders' equity                                          (1,217,090)       757,654
                                                                                 ----------     ----------

             Total liabilities and shareholders' equity                          $3,907,099     $2,115,924
                                                                                 ==========     ==========
</TABLE>

See the accompanying notes to these consolidated financial statements.
<PAGE>   3





                      BIKERS DREAM, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                           For The Three Months                For The Six Months
                                                           --------------------                ------------------
                                                              Ended June 30,                     Ended June 30,
                                                      (Unaudited)       (Unaudited)      (Unaudited)      (Unaudited)
                                                         1996              1995             1996             1995
                                                         ----              ----             ----             ----
<S>                                                 <C>
Revenues:
Product sales                                          $2,783,711       $1,820,650       $5,552,689      $3,246,266
Financing contracts                                        81,789           (3,668)         159,709           3,590
                                                       ----------       ----------      -----------      ----------

             Total revenues                             2,865,500        1,816,982        5,712,398       3,249,856

Cost of goods sold                                      2,275,328        1,145,716        4,464,076       2,504,872
                                                       ----------       ----------      -----------      ----------

             Gross profit                                 590,172          331,266        1,248,322         744,984
                                                       ----------       ----------      -----------      ----------
Expenses:
Selling, general and administrative expenses            1,355,272          999,273        2,562,188       1,544,878
Depreciation and amortization                              58,220           25,823           96,320          33,639
Interest expense                                           38,405             (384)          81,399           8,598
Franchise income                                          (28,205)          (6,500)         (32,302)         (8,500)
Other expense                                             156,034               96          156,034         
                                                       ----------       ----------      -----------      ----------

             Total expenses                             1,579,726        1,018,308        2,863,638       1,578,615
                                                       ----------       ----------      -----------      ----------
             Loss before (provision) for
               income taxes                              (989,554)        (687,042)      (1,615,316)       (833,631)

(Provision) for income taxes                                    0          (63,151)               0         (63,151)
                                                       ----------       ----------      -----------      -----------

             Net loss                                  $ (989,554)      $ (750,193)     $(1,615,316)     $ (896,782)
                                                       ==========       ==========      ===========      ========== 

Net loss per share                                     $    (0.17)      $    (0.16)     $     (0.28)     $    (0.22)
                                                       ==========       ==========      ===========      ==========  
Weighted average shares outstanding                     6,118,494        4,700,920        5,863,799       4,151,388
                                                       ==========       ==========      ===========      ==========
</TABLE>





See the accompanying notes to these consolidated financial statements.





                                       2
<PAGE>   4



                      BIKERS DREAM, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                  For Six Months Ended June 30, 1996, And 1995



<TABLE>
<CAPTION>
                                                                       (Unaudited)    (Unaudited)
                                                                          1996           1995
                                                                       ----------     ----------
<S>                                                                   <C>             <C>
Cash flows from operating activities:
Net loss                                                              $(1,615,316)    $(896,779)
                                                                      -----------     --------- 

Adjustments to reconcile net loss to net cash provided by
  operating activities:

Deferred income taxes                                                                    62,351
Loss from disposal of fixed assets                                         26,046            --
Store closure costs                                                       125,000
Depreciation and amortization                                             102,966        33,639
Changes in assets and liabilities:
(Increase) in accounts receivable                                        (296,565)      (19,629)
(Increase) in inventories                                                  (6,107)     (509,824)
Decrease (increase) in prepaid expenses and other                                          
current assets                                                             61,794       (13,874)
Increase in accounts payable                                               15,801       192,052
Increase in other accrued expenses                                        233,600       188,191
                                                                      -----------     --------- 

             Total adjustments                                            262,495       (67,094)
                                                                      -----------     --------- 

             Net cash used in operating activities                     (1,352,821)     (963,873)
                                                                      -----------     --------- 
Cash flows from investing activities:
Decrease in deposits                                                      105,357         8,049
Payments for purchases of fixed assets                                   (407,531)     (349,184)
Increase in deferred rent                                                  20,724         9,120
                                                                      -----------     --------- 

             Net cash used in investing activities                       (281,450)     (332,015)
                                                                      -----------     --------- 
</TABLE>





See the accompanying notes to these consolidated financial statements.





                                       3
<PAGE>   5




                      BIKERS DREAM, INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS, Continued
                  For Six Months Ended June 30, 1996, And 1995

<TABLE>
<CAPTION>
                                                                          1996         1995
                                                                      ----------    ----------
<S>                                                                     <C>           <C>
Cash flows from financing activities:
Proceeds from short-term notes                                        $  300,000    $  705,803
Proceeds from long-term debt                                             308,350            --
Principal payments made on long-term debt and                                          (40,055)
  capitalized leases                                                     (27,750)
Proceeds from issuance of common stock                                                 840,565
Costs associated with issuance of common stock                           (33,733)
Proceeds from issuance of preferred stock                              1,225,000
Costs associated with issuance of preferred stock                       (122,500)
Proceeds from issuance of convertible notes payable                      450,500
Principal payments made on notes payable                                 (85,463)
Payments on notes payable to shareholders                                (25,547)                                          
Advances received on employee note receivable                                          (18,949)
Payments received on note receivable from stockholder                                   24,616
                                                                      ----------    ----------

             Net cash provided by financing activities                 1,988,857     1,511,980
                                                                      ----------    ----------

             Net increase in cash and cash equivalents                   354,586       216,092

Cash and cash equivalents, beginning of period                           135,736        18,136         
                                                                      ----------    ----------

Cash and cash equivalents, end of period                              $  490,322    $  234,228
                                                                      ==========    ==========
</TABLE>




         In March 1995, the Company converted a $500,000 promissory note into
500,000 shares of the Company in connection with the acquisition of HDL
Communications by Bikers Dream, Inc.

         In March 1996, the Company converted promissory notes in the amount
of $629,000 into 369,992 shares of common stock of the Company.



         In April 1996, the Company converted promissory notes in the amount of
$450,500 into 264,999 shares of common stock of the Company.





See the accompanying notes to these consolidated financial statements.





                                       4
<PAGE>   6




                      BIKERS DREAM, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                              June, 1996, And 1995

1.       In the opinion of management, the accompanying consolidated financial
         statements contain all adjustments necessary (consisting only of
         normal recurring accruals) to present fairly the financial
         information contained therein.  These statements do not include all
         disclosures required  by generally accepted accounting principles and
         should be read in conjunction with the audited financial statements
         of the Company for the year ended December 31, 1995.  The results of
         operations for the six months ended June 30, 1996 are not necessarily
         indicative of the results to be expected for the year ending December
         31, 1996.  Earnings per share were computed by dividing net loss by the
         weighed average number of common shares outstanding during the
         respective quarters.

2.       Company Operations And Liquidity:

         Bikers Dream, Inc. (the "Company") was originally incorporated in
         1991.  As of March 13, 1995, the Company acquired a publicly-traded
         dormant entity formerly known as HDL Communications ("HDL") which was
         originally incorporated in 1985.  After the acquisition, the Company
         was merged into HDL and HDL changed its name to Bikers Dream, Inc.  At
         the time of acquisition, there was no active trading market for the
         Company's stock and management of the Company and HDL determined in
         arm's length negotiation that the market value of the combined
         entities was approximately $4.0 million (or approximately $1.00 per
         share) which was evidenced by the number of shares issued (4,100,000)
         in connection with the acquisition as follows:

           3.3 million shares to former Company shareholders
            .3 million shares to former HDL shareholders
            .5 million shares to holders of $500,000 of convertible notes of
               HDL who converted them into shares of the Company at a price
               of $1.00 per share immediately prior to the closing of the
               acquisition

         At the time of the merger, HDL's assets and liabilities consisted of a
         note receivable of $500,000 from the Company and notes payable in the
         amount of $500,000.  As the notes were converted into shares
         concurrent with the acquisition, the .3 million shares issued to
         former HDL shareholders were issued in consideration for the public
         entity HDL.

         The substance of the transaction was a recapitalization of the
         Company's shares for those of HDL's shares.  Shareholders' equity has
         been restated to give retroactive recognition to the recapitalization
         and has been treated as a stock split for all periods presented.  In
         addition, all references in the financial statements to number of
         shares and per share amounts of the Company's common stock have been
         restated.

         The surviving company is in the business of selling previously owned
         Harley Davidson motorcycles, parts, accessories, apparel and service
         through Company-owned retail stores throughout the United States and
         selling franchises based upon the Company concept.





Continued

                                       5
<PAGE>   7



                      BIKERS DREAM, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                              June, 1996, And 1995

2.       Company Operations And Liquidity, Continued:

         The Company's consolidated financial statements for the six months
         ended June 30, 1996 have been prepared on a going-concern basis which
         contemplates the realization of assets and the settlement of
         liabilities and commitments in the normal course of business.   The
         Company incurred a net loss of $2,347,693 for the year ended December
         31, 1995  and a net loss of $1,615,316 for the six months ended June
         30, 1996. As of June 30, 1996 the Company  had an accumulated deficit
         of $4,098,128.  The Company's working capital at June 30, 1996 is
         $749,902.  The Company experienced an increase in its selling and
         administrative expenses of $1,017,310 over the same six month period
         last year.  This increase was primarily the result of hiring
         additional corporate employees to continue the Company's growth, an
         increase in audit and legal fees related to the Company becoming an
         SEC reporting company, expenses associated  with having three
         additional company owned stores not yet at their break-even point, and
         the launch of a new catalogue.

         Management has previously relied upon equity sources to fund
         operations as the Company is in its initial growth and expansion stage
         and the Company's access to third party financing has been limited.
         Access to debt financing has been limited to capital leases entered
         into for fixed asset purchases.

         The Company has retained an investment banking firm to advise and
         assist in the sale of equity securities and or placement of private
         debt.  Management expects these efforts to result in obtaining
         additional financing with which to expand its operations and increase
         the number of Company-owned Bikers Dream superstores.

         The Company has incurred recurring losses from operations and the
         ability of the Company to raise additional funds and ultimately
         achieve positive operating cash flows is uncertain and, therefore,
         this raises substantial doubt about the Company's ability to continue
         as a going concern.

         Principles Of Consolidation:

         The consolidated financial statements include the accounts of Bikers
         Dream, Inc. and all of its wholly-owned subsidiaries, including the
         accounts of Bikers Dream International, Inc., Bikers Dream
         Distribution, Inc., Bikers Dream Management Services, Inc. and Bikers
         Dream Eagle Enterprises, Inc.  All significant intercompany accounts
         and transactions are eliminated in consolidation.





Continued

                                       6
<PAGE>   8
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



3.       Summary Of Significant Accounting Policies:

         Revenue Recognition:

                 Product Sales - Revenue from the sale of products is
                 recognized at the time of sale to a retail customer.

                 Financing Income - Financing income is the Company's
                 commission revenue resulting from certain motorcycle sales.
                 Such revenue is recognized at the time financing arrangements
                 are contractually completed between a retail customer and a
                 third-party lender.  The Company recognizes as financing
                 income 80% of the total commission revenue expected to be
                 received over the life of the finance contract.  This estimate
                 is based on experience with similar contracts owned by the
                 third party finance company.

                 Franchise Income - Income from the sale of franchises is
                 recognized at the time the franchise commences retail
                 operations and the Company has performed substantially all of
                 the services which it is required to perform under the
                 Company's franchise agreement.  These services provided to
                 franchises include, but are not limited to, assistance in site
                 selection and in-house and on-site training with instruction
                 using the Company's franchise operations manual.

         Superstore Pre-Opening Costs:

         All costs associated with opening a company-owned and operated
         Superstore, with the exception of capitalized furniture, fixtures and
         equipment, are expensed when incurred.

         Advertising Costs:

         Those costs associated with placement of advertisements in various
         periodicals are expensed when the advertisement is run.  Internal
         development costs are expensed as incurred.

         Catalog Costs:

         Internal costs associated with the development of mail order catalogs
         are expensed as incurred.  External costs, excluding printing,
         relating to the development of the catalog are capitalized and
         amortized over 12 months from the first publication.  Costs associated
         with printing catalogs are inventoried when purchased and expensed as
         catalogs are sold or distributed.







Continued

                                       7
<PAGE>   9
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



3.       Summary Of Significant Accounting Policies, Continued:

         Income Taxes:

         The Company utilizes Statement of Financial Accounting Standards No.
         109, "Accounting for Income Taxes," which requires the recognition of
         deferred tax liabilities and assets for the expected future tax
         consequences of events that have been included in the financial
         statements or tax returns.  Under this method, deferred income taxes
         are recognized for the tax consequences in future years of differences
         between the tax bases of assets and liabilities and their financial
         reporting amounts at each year-end based on enacted tax laws and
         statutory tax rates applicable to the periods in which the differences
         are expected to affect taxable income.  Valuation allowances are
         established, when necessary, to reduce deferred tax assets to the
         amount expected to be realized.

         Net Loss Per Common Share:

         The computation of fully diluted net loss per share was antidilutive
         in each of the periods presented; therefore, the amounts reported for
         primary and fully diluted are the same.  Net loss per common share was
         determined by dividing net loss by the weighted average shares
         outstanding in each period.

         Cash And Cash Equivalents:

         For purposes of the balance sheet and the statement of cash flows, the
         Company considers all highly liquid debt instruments purchased with an
         original maturity at date of purchase of three months or less to be
         cash equivalents.

         Accounts Receivable:

         At June 30, 1996, the allowance for doubtful accounts was $33,251.
         The balance was $14,911 as of June 30, 1995.

         Inventories:

         Inventories are valued using a cost method which approximates the
         first-in, first-out (FIFO) method at the lower of cost or market.  The
         entire inventory consists of purchased items which are categorized as
         finished goods.  At June 30, 1996, the reserve for obsolescence was
         $75,000.  The reserve at June 30, 1995 was $58,000.







Continued

                                       8
<PAGE>   10
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



3.       Summary Of Significant Accounting Policies, Continued:

         Property, Equipment And Capitalized Leases:

         Property, equipment and capitalized leases are recorded at cost with
         depreciation and amortization provided using the straight-line method
         over the estimated useful lives of the assets which range from three
         to ten years or the term of the lease, whichever is the lesser.
         Repairs and maintenance are expensed as incurred.  When property and
         equipment are retired or disposed of, the related costs and
         accumulated depreciation and amortization are eliminated from the
         accounts and any gain or loss on such disposition is reflected in
         operations.

         Deferred Rent:

         Deferred rent arises from rent abatements which are negotiated at the
         beginning of certain property leases.  The total amount of the base
         rent payments is being charged to expense on the straight-line method
         over the term of the lease.  The Company has recorded deferred rent to
         reflect the excess of rent expense over the cash payments since the
         inception of the lease.

         Concentration Of Risk:

         The Company is operating in a growing market due to the current
         nationwide popularity of Harley Davidson motorcycles.  Its future
         success is dependent on the continuation of interest in the
         recreational motorcycle industry.

         Concentration Of Credit Risk:

         The Company's cash and cash equivalents are placed with high credit
         quality financial institutions.  The Company had demand deposits in
         excess of Federal Deposit Insurance Corporation ("FDIC") insurance
         limits at June 30, 1996.

         Other financial instruments which potentially subject the Company to
         concentrations of credit risk consist principally of trade
         receivables.  These concentrations are limited due to the large number
         of customers comprising the Company's customer base and their
         dispersion across different geographic regions.  The Company performs
         ongoing credit evaluations of customers and generally does not require
         collateral.  Allowances are maintained for potential credit losses,
         and such losses have been within management's expectations.  As of
         June 30, 1996 and 1995, the Company has no significant concentrations
         of credit risk.







Continued

                                       9
<PAGE>   11
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



3.       Summary Of Significant Accounting Policies, Continued:

         Use Of Estimates In The Preparation Of Financial Statements:

         The preparation of financial statements, in conformity with generally
         accepted accounting principles, requires management to make estimates
         and assumptions that affect the reported amounts of assets and
         liabilities, and disclosure of contingent assets and liabilities at
         the date of the financial statements, and the reported amounts of
         revenue and expenses during the reported period.  Actual results could
         differ from those estimates.


4.       Property, Equipment And Capitalized Leases:

         Property and equipment consists of the following:

<TABLE>
<CAPTION>
                                                               Estimated                  June 30,   
                                                                                 -----------------------
                                                             Useful Lives           1996          1995
                                                             ------------           ----          ----
         <S>                                                 <C>                 <C>            <C>
         Furniture and fixtures                              7 years             $  195,841     $ 55,150
         Leasehold improvements                              7 years                208,579      191,584
         Equipment                                           5-7 years              101,696       43,212
         Computers                                           5 years                270,046      170,546
         Autos and trucks                                    3-10 years             441,053      331,066           
                                                                                 ----------     --------    

                                                                                  1,217,215      491,558

         Less, Accumulated depreciation and amortization                           (192,057)     (61,721)
                                                                                 ----------     -------- 

                                                                                 $1,025,158     $429,837
                                                                                 ==========     ========
</TABLE>

         Assessments of whether there has been a permanent impairment in the
         value of long-lived assets are periodically performed by considering
         factors such as expected future operating results, trends and
         prospects, as well as the effects of demand, competition and other
         economic factors.  The method used is to determine if an impairment has
         occurred based upon a change in circumstances regarding the long lived
         assets, followed by an analysis of cash flows regarding the assets in
         question. If an impairment is determined to have occurred as a result
         of the analysis, then the Company recognizes and measures that
         impairment using discounted cash flow as provided by FAS 121.  Since
         the Company has just started many of its retail operations in the last
         12 months, historical information is limited in evaluating future
         effects.  The Company has, however, closed one of its former franchises
         which was acquired in late 1995, and as a result, has recorded a write
         off of leasehold improvements in the amount of $32,000 and $125,000 of
         other costs during the Second Quarter of 1996. Management believes no
         further permanent impairment has occurred based upon the information
         currently available.





Continued

                                       10
<PAGE>   12
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



4.       Property, Equipment And Capitalized Leases, Continued:

         The Company leases certain computer equipment under agreements which
         are classified as capital leases.  These leases have original terms of
         two to five years.  These leases have bargain purchase options at the
         end of the original term.  Leased capitalized assets included in
         property, equipment and capitalized leases at June 30, 1996 and 1995
         are as follows:

<TABLE>
<CAPTION>
                                                                                     1996             1995
                                                                                     ------           ----
         <S>                                                                        <C>               <C>
         Computers                                                                  $132,723          $80,803
                                                                                           

           Less, Accumulated amortization                                            (22,127)
                                                                                    --------          -------

                                                                                    $110,596          $80,803
                                                                                    ========          =======
</TABLE>


5.       Commitments And Contingencies:

         The Company leases all of its operating facilities.  The Santa Ana,
         California operating facility, which serves as a retail Superstore and
         executive offices, is leased under a noncancelable tenant operating
         lease for the monthly rent of $11,865 subject to annual CPI increases
         starting the third year of the lease.  The lease term is 120 months
         commencing November 1, 1993 with two successive five-year options.

         The Company negotiated a lease at a second Company-owned Superstore in
         Dallas, Texas.  The terms of the lease call for a monthly rent of
         $8,000 subject to CPI increases.  The lease term is sixty months
         commencing January 1, 1995 with two successive five-year options.

         On March 1, 1995, the Company negotiated a lease to open its third
         Company-owned Superstore in Clearwater, Florida.  The lease term is 60
         months commencing June 1, 1995 with the monthly lease payments
         starting at $4,000 and increasing up to $9,261 per month through the
         term of the lease.  The Company has an option to extend the lease for
         five years.







Continued

                                       11
<PAGE>   13
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



5.       Commitments And Contingencies, Continued:

         On September 22, 1995, the Company purchased one of its franchise
         stores.  The Company assumed the store's lease as part of the
         transaction.  The lease term is 60 months commencing January 1, 1994
         with monthly lease payments starting at $3,500 and increasing up to
         $4,410 per month through the term of the lease. As of April 29,1996
         this store was closed by the Company with the intention of opening a
         larger Superstore in the greater Los Angeles area later in 1996. The
         Company is in negotiations with the landlord regarding the termination
         of this lease.

         On November 21, 1995, the Company purchased another of its franchise
         stores.  The Company did not assume this lease, but instead issued a
         guarantee to the former franchisee to continue its lease payment.  The
         lease term is 63 months commencing on April 1, 1995 with monthly lease
         payments of $3,039 per month.  The monthly lease payments increase to
         $3,555 per month over the term of the lease.

         The Company is involved in litigation arising from the sale of one
         franchise and in the ordinary course of business.  Although the final
         outcome of these legal matters cannot be determined, management has
         estimated the Company's loss and accrued for such amount in the
         December 31, 1995 financial statements.  The final resolution of these
         matters could have a material adverse effect on the financial position
         and results of operations of the Company.







Continued

                                       12
<PAGE>   14
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995


6.       Long-Term Debt:

         Long-term debt at June 30, 1996 and 1995 consists of the following:
<TABLE>
<CAPTION>
                                                                                              1996               1995
                                                                                              ----               ----
         <S>                                                                                 <C>               <C>
         Capitalized lease obligation payable to a finance company,
         collateralized by certain computer equipment, requiring
         principal and interest payments of $2,272 per month, with
         interest at 20% per annum through May 2000                                          $73,351            $80,804

         Capitalized lease obligation payable to a finance company,
         collateralized by certain computer equipment, requiring
         principal and interest payments of $232 per month with
         interest at 16% per annum through January 1998                                        3,907

         Long Term Note Payable to a finance company,
         collateralized by a trailer requiring principal and interest
         payments of $5,739 per month, with interest at 11% per
         annum through February 2002                                                         291,314

         Capitalized lease obligation payable to a finance company,
         collateralized by certain computer equipment, requiring
         principal and interest payments of $937 per month, with interest
         at 16% per annum through December 2000 plus a $4,258 payment in                      39,529
         January, 2001

         Long-term note payable to a finance company, collateralized by a
         diesel tractor, requiring principal and interest payments of
         $1,870 per month, with interest at 10% per annum through January                     81,788    
         2001                                                                               --------            -------
             
                                                                                             489,889             80,804


         Less, Current portion                                                               (76,151)                (0)
                                                                                            --------            -------

         Long-term debt, net of current portion                                             $413,738            $80,804
                                                                                            ========            =======
</TABLE>









Continued

                                       13
<PAGE>   15
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995


7.       Notes Payable:

         The notes payable at June 30, 1996 and 1995 consist of the following:

<TABLE>
<CAPTION>
                                                                                      

                                                                                                1996           1995
                                                                                              --------       ---------
         <S>                                                                                  <C>            <C>
         Note payable to lender in monthly installments varying from $457
         to 492, including principal and interest at rates varying from 5%
         to 7.5%.  The note was paid in full in December 1995
                                                                                                             $  54,499
         Note payable to former franchisee in conjunction with acquisition
         of former franchise operation.  The note accrues interest at 9%
         and is payable in equal installments of $13,118 through October
         1996, collateralized by all the assets of the Company.                              $  51,502
                                                                            

         Note payable to bank which was assumed in conjunction with the
         acquisition of a former franchise operation.  The note is
         guaranteed by the SBA and is collateralized by all the assets of
         the Sacramento store.  The note accrues  interest at the rate of
         prime plus 2-1/2% per annum on the unpaid balance and is payable
         in monthly installments through April, 2005.                                           97,779
                                                                            

         Note payable to former franchisee in conjunction with acquisition
         of former franchise operation.  Note is uncollateralized, non-
         interest-bearing and is payable in 24 equal installments of
         $1,221 through November 1997.                                                          20,749

         M.D. Strategic L.P. due and payable August 31, 1996, with total
         interest of $14,000 of which $10,500 is in prepaid assets.                            300,000
                                                                            
         Convertible notes payable to various lenders under a Note
         Agreement dated June 19, 1995, accruing interest at a rate of 8%
         per annum, principal and accrued interest due and payable one
         year after the date of each note through June 1996.  The notes
         were converted into shares of common stock of the Company in
         August, 1995 at $2.00 per share.                                                            0         625,000
                                                                                             ---------         -------
         Sub Total                                                                             470,030         679,499
                                                                                             
         Less, Current portion                                                                (373,102)       (679,499)
                                                                                             ---------       --------- 
         Notes payable, long-term portion                                                    $  96,928       $       0        
                                                                                             =========       =========
</TABLE>




Continued

                                       14
<PAGE>   16
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



8.       Preferred Stock


         In June, 1996, the Company's articles of incorporation were amended to
         authorize a new class of Preferred Stock. At that time, the Board of
         Directors were given authority, from time to time, to issue such
         shares and determine the terms and conditions thereof via a Board
         Resolution when the need arose for them to be issued.

         The Board of Directors subsequently resolved to issue up to 30 shares
         of 10% Convertible Preferred Stock at the price of $175,000 per unit.
         Each share of Preferred Stock may be converted into 50,000 shares of
         common stock at the rate of $3.50 per common share, at the option of
         the holder, at any time following the effective approval date of the
         registration of the shares. The Company may call for conversion at any
         time after the registration statement becomes effective if (a) the
         average closing price of the common shares is $7.50 per share or more
         for ten (10) consecutive trading days, or (b) after the third
         anniversary of the closing of the private placement of Preferred Stock,
         whichever occurs first.

         If the holder of the Preferred Stock exercises their conversion
         privilege, the adjusted conversion price will be 75% of the greater of
         (a) the average of the closing bid price for the common stock for the
         ten (10) trading days immediately prior to receipt of notice by the
         Company to convert, or (b) the closing bid price on the day
         immediately preceding receipt of notification by the Company. If the
         adjusted conversion price is lower than $3.50 per share, then the
         holders would convert into a greater number of shares based upon the
         adjusted conversion price, but in no event shall the conversion price
         be less than $1.50 per share.

         Each share of Preferred Stock is entitled to an annual common stock
         dividend equal to ten (10) percent of the face value of the Preferred
         Stock ($17,500) at the closing bid price of the common shares on the
         date of declaration. The dividend will be paid each year on the
         anniversary date of issuance of the Preferred Stock.

         Holders of Preferred Stock will be entitled to receive 50,000 warrants
         for each share of Preferred Stock held.  The warrants will be issued
         six (6) months following the issuance of the Preferred Stock, or at
         such earlier date as the Board may approve.  Investors who have
         converted their Preferred Stock prior to issuance of the warrants
         shall not be entitled to such warrants.







Continued

                                       15
<PAGE>   17
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



         The warrants have an exercise price of $5.00 per share or such lower
         price as the Board of Directors may approve.  The warrants will expire
         three (3) years following the date of their issuance.  The warrants
         are callable by the Company after the common stock closes for at least
         $7.50 per common share for ten (10) consecutive trading days, after
         which the Company must notify the holders of warrants of such
         redemption within ten (10) business days.  The call price for each
         warrant will be $5.00.


9.       Related Party Transactions:


         In August 1994, Rowland W. Day, II loaned $300,000 to HDL.  HDL used
         the proceeds from the loan from Mr. Day, along with the proceeds of
         other loans from nonaffiliates in the aggregate additional amount of
         $200,000, to make a $500,000 collateralized loan to the Company upon
         the signing of the Acquisition Agreement.  The loan was evidenced by
         the Company's noninterest-bearing convertible promissory note which
         was converted into shares of the Company's common stock upon
         consummation of the acquisition on March 13, 1995 at the conversion
         price of $1.00 per share.  The Company also agreed to issue warrants
         to such nonaffiliates to purchase 200,000 shares of the Company's
         common stock at a price of $1.50 per share.  The warrants were
         converted to 200,000 shares of common stock on September 8, 1995.

         In February 1995, Rowland W. Day, II loaned $50,000 to the Company,
         the proceeds of which were used to purchase four used Harley-Davidson
         motorcycles.  The Company repaid the loan and interest thereon in the
         amount of $2,000 to Mr. Day in March 1995.

         The Company agreed to grant to Rowland W. Day, II and/or his assigns,
         upon consummation of the Bikers Dream Acquisition, an irrevocable
         three-year option to purchase, at a price of $1.00 per share, 550,000
         shares of common stock .  Mr. Day has assigned his right to receive
         options to purchase 170,000 of such shares to other persons.

         The Company has granted options to a Company officer, in connection
         with an employment agreement, to purchase 350,000 shares of common
         stock at a per share exercise price  of $2.50.  The options vest over
         a five-year period commencing in September 1995.  The options expire
         10 years following the date of the option grant.







Continued

                                       16
<PAGE>   18
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



9.       Related Party Transactions, Continued:

         In April 1995, the Company granted options to each of its then current
         directors to purchase, at an exercise price of $1.50 per share, 50,000
         shares of common stock, which options vest in increments over a
         five-year period.

         In April 1995, Dennis Campbell, President, Chief Executive Officer and
         a director of the Company, loaned $75,000 to the Company, the proceeds
         of which were used for working capital.  The Company agreed to repay
         the loan and interest thereon of $5,000 within 60 days after the date
         of the loan.  This loan was subsequently paid in full with interest.

         On April 6, 1995, the Company entered into a consulting agreement with
         Meyer Duffy & Associates, Inc. ("Meyer Duffy") for management
         consulting, financial advisory and investment banking services to be
         rendered to the Company for six months in consideration of a monthly
         fee of 2,500 shares of the Company's common stock, plus travel
         expenses, if incurred.  This agreement was effective through September
         1995, and the 15,000 shares were issued in December 1995 at $2 per
         share.  Donald Duffy, a member of the Board of Directors of the
         Company, is a principal of Meyer Duffy.

         The Company has granted nonqualified options to Meyer Duffy to
         purchase 30,000 shares of common stock at $2.50 per share.  The
         options vested at the time of grant for services rendered, and are
         exercisable within two years following the date of grant in April
         1995.

         On August 31, 1995, Dennis Campbell loaned the Company $24,000 on a
         demand note at an interest rate of 16% per annum.  This note was
         reduced by  principal payments totaling $3,687 during 1995, and 1996
         leaving a balance of $20,313 as of June 30, 1996.

         On December 31, 1995, Dennis Campbell loaned the Company $14,547 on
         demand at 10% interest. This note was paid in full during January
         1996.

         On October 1, 1995, the Company entered into a consulting agreement
         with Meyer Duffy, which was amended on November 1, 1995, whereby Meyer
         Duffy & Associates was retained to provide consulting, financial
         advisory and investment banking services for a ten-month term
         commencing October 1, 1995.  The agreement provides for the payment of
         $5,000 per month to Meyer Duffy.







Continued

                                       17
<PAGE>   19
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995





9.       Related Party Transactions, Continued:

         Under the terms of the agreement, Meyer Duffy is to use its best
         efforts to obtain a commitment from an investment banking firm to
         raise up to $20 million in capital for the Company.  The agreement
         provides that upon the successful closing of an offering through an
         investment banker introduced by Meyer Duffy, the Company will issue an
         option to Meyer Duffy to purchase 10,000 shares of the Company's
         common stock for each $1 million of capital received by the Company in
         such an offering, up to a maximum of 100,000 shares for $20 million in
         capital received, and that the option is granted in pro rata
         increments, exercisable at a price of $1.70 per share at any time
         within two years after the date of completion of a successful
         financing pursuant thereto.

         In addition, Meyer Duffy is to be compensated by means of an option to
         purchase 50,000 shares of the Company's common stock at a price of
         $1.70 per share within two years of a grant in consideration of
         arranging for bridge financing to the Company in the amount of $1.1
         million in convertible debt, and a fee of 5% of all proceeds received
         from the bridge financing in excess of $100,000.

         On October 17, 1995, William R. Gresher, Senior Vice President, Chief
         Financial Officer and a director of the Company, loaned $50,000 to the
         Company, pursuant to a note bearing interest at 11% per annum, on
         demand, and on October 24, 1995, Mr. Gresher loaned an additional
         $10,000 to the Company on the same terms. These notes have not been
         paid as of June 30, 1996.

         On November 3, 1995, M.D. Strategic L.P., a partnership of which
         Donald Duffy, a director of the Company, is a principal, loaned
         $100,003 to the Company for 90 days at 8% interest per annum,
         receiving notes which are convertible into shares of common stock of
         the Company at $1.70 per share on certain conditions related to
         proposed asset-based financing of the Company.  On December 3, 1995,
         M.D. Strategic made an additional loan of $49,997 to the Company, and
         on December 5, 1995, a similar loan was consummated in the sum of
         $50,000, for convertible notes bearing the same terms and due 90 days
         from the funding thereof.  These notes were converted on March 14,
         1996 into common stock of the Company.

         On April 10, 1996 the Company signed a ninety day unsecured loan in
         the amount of $300,000 with M.D. Strategic L.P.  The loan bears
         interest at an annual rate of 14.0%, which was prepaid at the
         beginning of the note.  This note was extended for 30 days until
         August 10, 1996 for additional interest of $3,500 for that period.








Continued

                                       18
<PAGE>   20
                       BIKERS DREAM, INC. & SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, Continued
                             June 30, 1996 And 1995



10.      Fair Value Of Financial Instruments:

         The fair value of the Company's long-term debt and notes payable
         approximates the carrying value at June 30, 1996.  This estimate is
         based on the fact that the majority of the long-term debt and notes
         payable were negotiated transactions, and the negotiated interest
         rates approximate a market rate at that time.

11.      Recently Issued Accounting Standard:

         The Financial Accounting Standards Board has issued a Statement of
         Financial Accounting Standards No. 123 (FAS 123) entitled "Accounting
         for Stock-Based Compensation."  Upon adoption of FAS 123 in fiscal
         1996, the Company will continue to account for stock- based
         compensation in accordance with Accounting Principles Board Opinion
         No. 25 and provide disclosure with respect to the fair value of the
         Company's options.  The Company has not yet determined the impact of
         this disclosure on its financial statements.








Continued

                                       19
<PAGE>   21

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

The following discussion and analysis should be read in conjunction with the
financial statements and the notes thereto appearing elsewhere in the filing.


RESULTS OF OPERATIONS

The following table sets forth for the period indicated the unaudited income and
expense items.


<TABLE>
<CAPTION>
                                                            For the Three Months          For the Six Months
                                                               Ended June 30                 Ended June 30
                                                         -------------------------      -------------------------
                                                           1996            1995           1996            1995
                                                         ----------     ----------      ----------     ----------
                 <S>                                     <C>            <C>             <C>            <C>
                 Net Revenue                             $2,865,500     $1,816,982     $ 5,712,398     $3,249,856 

                 Cost of Goods Sold                       2,275,328      1,485,716       4,464,076      2,504,872

                 Gross Profit                               590,172        331,266       1,248,322        744,984

                 Other (Income) and Expenses
                    Selling, general and
                    administrative expenses               1,355,272        999,273       2,562,188      1,544,878
                    Depreciation and Amortization            58,220         25,823          96,320         33,639
                    Interest (income) expense                38,405           (384)         81,399          8,598
                    Franchise income                        (28,205)        (6,500)        (32,302)        (8,500)
                    Other expense (income)                  156,034             96         156,034              0
                                                         ----------     ----------     -----------     ----------
                                Total                     1,579,726      1,018,308       2,863,638      1,578,615


                 Income (loss) Before
                 provision For Income Taxes                (989,554)      (687,042)     (1,615,316)      (833,631)

                 (Provision) For Taxes                                     (63,151)                       (63,151)
                                                         ----------     ----------     -----------      ---------
                 Net Income (loss)                       $ (989,554)    $ (750,193)    $(1,615,316)    $ (896,782)
                                                         ==========     ==========     ===========     ========== 
</TABLE>




Continued

                                       20
<PAGE>   22
COMPARISON OF SECOND QUARTERS AND SIX MONTHS ENDED JUNE 30, 1996 AND 1995:

Net revenues for the second quarter ended June 30, 1996 were $2,865,500, an
increase of $1,048,518 or 57.7% from the same period in 1995.  The increase in
net revenue is due to the opening of new Company owned Superstores in Dallas,
Texas and Tampa, Florida during 1995 and the acquisition of a former franchise
in Sacramento, California, plus an increase in same store sales of 16.4% between
years.  The second quarter 1995 revenues have been restated to reclassify income
from the sale of financing contracts from Cost of Goods Sold to Revenue, a
policy established in the fourth quarter of 1995.

Net sales for the six months ended June 30, 1996 were $5,712,396 which was an
increase of $2,462,542 or 75.8% over the same period ended June 30, 1995.  The
increase in net sales is due entirely to the addition of new corporate stores
and the acquisition of two previous franchises.

Total gross profit for the quarter ended June 30, 1996 was $590,172 which was
an increase of $258,906 or 78.1% over the same period in 1995.  The increase in
gross profit was due to higher level of sales volumes from the newly opened or
acquired stores in Dallas, Tampa and Sacramento.  The gross profit rate for the
quarter ended June 30 was 20.6% compared to 18.2% for the same period in 1995.
The change in gross profit rate was due to a higher sales mix of Company owned
motorcycles versus consignment motorcycles and the increase in revenue related
to the sale of finance contracts which bear no cost of sales.  Consignment
motorcycles typically carry a lower gross margin rate that motorcycles owned by
the Company.

Gross profit for the first half of 1996 was $1,248,322, an increase of
$503,338 or 67.6% over the same period in 1995.  The gross profit rate for the
first six months of 1996 was 21.8% as compared to 22.9% for the same period
last year.  The change in gross profit rate was due to slightly higher sales
mix of consignment versus Company owned motorcycles offset by an increase in
revenue related to the sale of finance contracts which bear no cost of sales.

Selling, general and administrative expenses were $1,355,272 for the quarter
ended June 30, 1996, which represents an increase of $355,499 or 35.6% over
the same period last year.  This increase is due to several factors, including
1) the opening of new Company owned Superstores, 2) the launch of the new Dream
Wheels mobile Superstore in March 1996, 3) legal and accounting fees related to
becoming a SEC reporting company, and 4) the increase in executive staff
necessary to continue the Company's growth.

Selling, general and administrative expenses were $2,562,188 for the first six
months of 1996, an increase of $1,017,310 or 65.8% over the same period in
1995. The increase was due to the same reasons outlined above for the second
quarter 1996.







Continued

                                       21
<PAGE>   23

Depreciation and amortization expense was $58,220 for the quarter, which was
$32,397 or 125.5% higher than the same period in the prior year.  The increase
was due to the addition of three more Company owned Superstores which were
opened in the last three quarters of 1995, the addition of computers necessary
to bring the advertising and financial functions in house, and the launch of
the Dream Wheels mobile store in March of 1996.

Depreciation and amortization expense was $96,320 for the first six months
ended June 30, 1996.  This increase of $62,681 or 186.3% from the same period
last year was due to the same reasons outlined above for the second quarter
ended June 30, 1996.

Franchise income for the quarter ended June 30, 1996 was $28,205 which
represents an increase of $21,705 or 333.9% over that of the preceding year.
This increase is attributed to the opening of new franchises during 1995 and
improved royalty income from franchise sales activities.

Franchise income for the first half of 1996 was $32,302 an increase of $23,802
or 280% over the preceding year. This increase was attributed to the same
reasons outlined above for the second quarter 1996.

Other expense includes a provision of $125,000 for store closing costs.

There was no provision for income taxes in 1996. The Company decided to fully
reserve for the Deferred Tax Asset primarily related to its net operating loss
carry forwards beginning in the second quarter of 1995.  The Company's
management has concluded that, based upon its assessment of all available
evidence, the future benefit of this asset cannot be projected accurately at
this time.  The major underlying reason which led to this conclusion is the
uncertainty of the Company's ability to raise sufficient debt and equity
capital necessary to expand the number of Company-owned Superstores.  The
Company planned to use this additional capital to expand its retail operations
into new locations which would generate more operating income.  This additional
operating income from expanded retail trade-related activities would defray
existing centralized corporate overhead costs and generate additional operating
profits to begin utilizing the tax loss carry forwards.  As a result of the
current time delays in the Company's ability to raise the amount of additional
capital required, the Company's management believes that the timing of the
income turnaround cannot be predicted with accuracy.

The net loss for the quarter ended June 30, 1996 was $989,554 as compared to a
loss of $750,193 in the same period in 1995.  This increase of $239,361 was due
to continued investment by the Company to expand the business through 1) the
opening of new Superstores in various parts of the U.S. in 1995 and 1996, which
have not yet turned profitable 2) the costs associated with becoming an SEC
reporting company, 3) the increase in executive staff to continue growth of
the Company and 4) the provision for store closing costs.

The net loss for the first six months ended June 30, 1996 was $1,615,316 as
compared to a loss of $896,782 for the same period in 1995.  This increase of
$718,534 was due to the same reasons outlined above for the second quarter
ended June 30, 1996.

While the Company does not expect inflation to have a material impact upon its
operating results, there can be no assurance that inflation will not affect the
Company's business in the future.  The Company expects to







Continued

                                       22
<PAGE>   24

mitigate inflationary increases through securing additional purchase volume
discounts as net sales increase through the opening of future Superstores and
franchises.


LIQUIDITY AND CAPITAL RESOURCES

The Company has relied substantially on equity capital to meet its operating
and growth needs until late 1995 when debt in the amount of $281,883 was used
to acquire two former franchises.  In early 1996, third party debt was again
used to acquire the Dream Wheels tractor/trailer in the amount of $391,053.

In December 1995 and January 1996 the Company raised $629,000 and $450,500
respectively through the issuance of Convertible Notes.  These notes were
converted into shares of the Company's Common Stock in March and April of
1996 at a conversion rate of $1.70 per common share.  These funds were used
principally to fund current operating losses and debt service.

In April 1996, the Company received a 90 day loan from MD Strategic, of which
one of the Company's directors is a principal, in the amount of $300,000 to
meet its additional cash needs for operating losses and debt service. This note
was extended until August 31, 1996.

In addition, the Company retained an investment banking firm in April 1996 to
advise and assist in the sale of additional equity securities.  The securities
offered, principally to Institutional Investors, are convertible preferred
stock with warrants to purchase additional common shares at the purchase price
of $175,000 per unit aggregating $5,250,000. Through August 8, the Company has
sold 7 units and received $1,102,500 net of commissions.

The Company at the present time needs approximately $6,000 to $7,000 per day to
meet its operating and debt service needs. The Company is in active discussions
with several sources of additional capital, both debt and equity capital, but
there can be no assurance that funds will be procured from these sources at
this time.  If the Company is not able to continue to generate additional debt
or equity capital to expand its retail operations and open profitable stores,
it will be necessary to evaluate various alternative actions to improve the
cash flow of the Company, including but not limited to:

        -       Addition of more company owned motorcycles for sale in retail
                stores by becoming an authorized dealership for newly
                manufactured motorcycles to improve product mix and gross
                profit ratio,

        -       Increase frequency of promotional events to generate more
                product sales,

        -       Hiring an experienced COO with extensive retail background to
                enhance retail store performance,

        -       Evaluate non-retail related revenue streams available to the
                Company including royalties from licensing fees relating to the
                Company name,

        -       Promotional efforts to increase the number of franchises and
                the corresponding royalty payments, as well as their purchases
                of product from the Company, 

        -       Reduction in executive compensation and the number of Company
                executives, 

        -       Reductions in operating store and corporate personnel,

        -       Reductions in insurance premiums through the increase in
                deductibles and decrease in excessive coverage,

        -       The shutdown or sale of unprofitable retail stores if revenue
                enhancement and/or cost reduction actions cannot make them
                profitable. 

Management believes that no single action will result in a turnaround to
positive cash flow, and as a result multiple opportunities are actively being
pursued by management as well as the Company's Board of Directors.




                                       23

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                         490,322
<SECURITIES>                                         0
<RECEIVABLES>                                  616,208
<ALLOWANCES>                                  (33,251)
<INVENTORY>                                  1,663,567
<CURRENT-ASSETS>                             2,806,147
<PP&E>                                       1,217,215
<DEPRECIATION>                               (192,057)
<TOTAL-ASSETS>                               3,907,099
<CURRENT-LIABILITIES>                        2,060,245
<BONDS>                                              0
                                0
                                  1,102,500
<COMMON>                                     4,212,718
<OTHER-SE>                                 (4,098,128)
<TOTAL-LIABILITY-AND-EQUITY>                 3,907,099
<SALES>                                      5,552,689
<TOTAL-REVENUES>                             5,712,398
<CGS>                                        4,464,076
<TOTAL-COSTS>                                2,863,638
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                33,251
<INTEREST-EXPENSE>                              81,399
<INCOME-PRETAX>                            (1,615,316)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (1,615,316)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,615,316)
<EPS-PRIMARY>                                   (0.28)
<EPS-DILUTED>                                   (0.28)
        

</TABLE>


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